2016 West Europe Water Coolers Country Report Sample

zenithinternational specialist consultants to the food and drink industries worldwide

Zenith Report Country Water Coolers 2016

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Country

Contents Commentary and charts showing: Market overview – bottled water coolers and point of use - Industry developments Market structure – bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies – bottled water coolers Brands – bottled water coolers Distributors – point of use Forecasts – bottled water coolers and point of use

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Country Market overview - bottled water coolers and point of use Commentary Commentary

Country: Cooler Market Evolution 2011-2015 15

10

4 5

1

Million EUR

Commentary Commentary  Commentary  Commentary .

Thousand Units

7

0 BWC units

POU units

Coolers revenue (mEUR)

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specialist consultants to the food and drink industries worldwide

Country Market overview - bottled water coolers and point of use 2011

2012

2013

2014

2015

Bottled water coolers (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share

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specialist consultants to the food and drink industries worldwide

Country Market overview - bottled water coolers and point of use    

Commentary Commentary Commentary Commentary

Industry developments    

Commentary Commentary Commentary Commentary

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specialist consultants to the food and drink industries worldwide

Country Market overview - bottled water coolers and point of use S

O



Strengths Commentary



W

Weaknesses 

Commentary

Commentary



Commentary



Commentary



Commentary



Commentary



Commentary

Opportunities

T

Threats



Commentary



Commentary



• asdf Commentary



Commentary



Commentary



Commentary



Commentary

Threats Commentary

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specialist consultants to the food and drink industries worldwide

Country Market structure – bottled water coolers Bottled water cooler units 2011-15

Bottled water cooler volume 2011-15

60000

70 50,000

50,000

50,000

50,000

60

50,000

Million litres

BWC Installed units

30000 20000

60

60

40 30

20

10000

   

60

50

40000

0

60

60

50000

10 Years

0

Years

Commentary Commentary Commentary Commentary

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specialist consultants to the food and drink industries worldwide

Country Market structure – bottled water coolers Throughput    

Commentary Commentary Commentary Commentary

Cancellations  Commentary  Commentary

Throughput

2014

2015

2014

2015

Litres per cooler 18.9l bottles per cooler per month

Cancellations Quit rate %

Contract lengths  Commentary  Commentary.

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specialist consultants to the food and drink industries worldwide

Country Market structure – bottled water coolers Outlets  Commentary  Commentary

Outlets, 2015

Commercial

50.0%

50.0% Domestic

Machine types, 2015

Machine types  Commentary  Commentary

Hot-cold 50.0%

50.0% Cold-ambient

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specialist consultants to the food and drink industries worldwide

Country Market structure – bottled water coolers

Water types  Commentary  Commentary

Water types, 2015 0.0% 25.0%

25.0%

Eau de boisson Mineral Purified Spring Other water type

25.0%

25.0%

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specialist consultants to the food and drink industries worldwide

Country Market structure – bottled water coolers Legislation  Commentary  Commentary Maintenance and additional services  Commentary  Commentary

zenithinternational © Zenith International Ltd 2016

specialist consultants to the food and drink industries worldwide

Country Market structure – point of use Point of use cooler units 2011-15 12,000 10,000

10,000

10,000

10,000

10,000

POU Installed units

10,000 8,000

Units added

6,000

4,000

Replacement rate %

2,000

Number of units

0

BWC to POU conversions

New POU

2014

2014

2015

2015

Years

Conversion  Commentary  Commentary

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Country Market structure – point of use Outlets  Commentary  Commentary  Commentary

Outlets, 2015 16.7% 16.7%

Offices 16.7%

Factories Institutions Shops Domestic

16.7%

Others

Machine types  Commentary  Commentary .

16.7% 16.7%

Machine types, 2015 25.0%

25.0% Hot-cold Cold-ambient Carbonated Others

25.0%

25.0%

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Country Market structure – point of use Rented vs. Sold units, 2015 Rented/sold  Commentary  Commentary

Rented Sold 50.0%

50.0%

Maintenance and additional services  Commentary  Commentary

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Country Price structure and revenue indicators – BWC and POU

Point of use

2014

2015

Bottled water coolers

Average monthly rental (€)

Average monthly rental (€)

Average sales price per unit (€)

Average sales price per unit (€)

Total revenue (€)

Total revenue (€)

-

Rental revenue (€)

-

Rental revenue (€)

-

Rental revenue (% change)

-

Rental revenue (% change)

2014

2015

 Commentary  Commentary  Commentary

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specialist consultants to the food and drink industries worldwide

Country Companies – bottled water coolers Machines in December

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3 ‌.

Total Market

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specialist consultants to the food and drink industries worldwide

Country Companies – bottled water coolers Million litres

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3 …

Others Total market © Zenith International Ltd 2016

zenithinternational specialist consultants to the food and drink industries worldwide

Country Brands – Bottled water coolers Million litres

2011

2012

2013

2014

2015

% share 2015

% 15-14

Brand 1 Brand 2 Brand 3 …

Others Total market

 Commentary  Commentary .

zenithinternational © Zenith International Ltd 2016

specialist consultants to the food and drink industries worldwide

Country Distributors – point of use Machines in December

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3

Others Adjustment Total market

 Commentary  Commentary

zenithinternational © Zenith International Ltd 2016

specialist consultants to the food and drink industries worldwide

Country Forecasts – bottled water coolers and point of use Units in December

2015

2016f

2017f

2018f

2019f

2020f

CAGR % 16f-20f

% 20-16

Bottled water coolers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share

 Commentary

zenithinternational © Zenith International Ltd 2016

specialist consultants to the food and drink industries worldwide

Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

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