Zenith 2018 UK Water Plus Drinks Report Web Sample

Zenith Insight report

March 2018

UK water plus drinks report An in-depth analysis of the UK flavoured, functional and juicy water sectors

Zenith report on UK water plus drinks March 2018 27th edition

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

Zenith UK water plus drinks report 2018

introduction This is the twenty-seventh Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.   

The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2018 report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market.

The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Simon Johnson Principal Consultant Zenith Global

© Zenith Global Ltd 2018

Zenith UK water plus drinks report 2018

contents brief summary------------------------------------------------------------------------------------------- 7 research overview ------------------------------------------------------------------------------------- 8 1

market overview -------------------------------------------------------------------------------- 9 1.1 economy ----------------------------------------------------------------------------------------- 10 1.2 weather ------------------------------------------------------------------------------------------ 11 1.3 media --------------------------------------------------------------------------------------------- 13

2

sector performance-------------------------------------------------------------------------- 14

3

UK water plus packaging ------------------------------------------------------------------ 17

4

UK water plus distribution ---------------------------------------------------------------- 19

5

UK water plus companies and groups ------------------------------------------------ 20 5.1 UK water plus companies ------------------------------------------------------------------ 20 5.2 UK water plus groups ----------------------------------------------------------------------- 23 5.3 UK water plus brands ----------------------------------------------------------------------- 24

6

UK water plus producers ------------------------------------------------------------------ 26

7

UK still water plus brands ----------------------------------------------------------------- 28

8

UK sparkling water plus brands --------------------------------------------------------- 30

9

UK flavoured water brands --------------------------------------------------------------- 32

10

UK functional water brands -------------------------------------------------------------- 34

11

UK juicy water brands ----------------------------------------------------------------------- 36

12

UK water plus retailer own label ------------------------------------------------------- 38

13

UK water plus consumer ------------------------------------------------------------------- 40

14

UK water plus value ------------------------------------------------------------------------- 43

15

ethical waters / ethical initiatives ------------------------------------------------------ 45

16

ongoing challenges -------------------------------------------------------------------------- 46

Š Zenith Global Ltd 2018

Zenith UK water plus drinks report 2018

16.1 maintaining consumer interest ---------------------------------------------------------- 46 16.1.1 16.1.2

key challenges ------------------------------------------------------------------------------ 46 future trends -------------------------------------------------------------------------------- 46

16.2 selling ‘hydration with flavour’ ---------------------------------------------------------- 47 16.2.1 16.2.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.3 the sugar debate------------------------------------------------------------------------------ 47 16.3.1 16.3.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 48

16.4 retailer perception --------------------------------------------------------------------------- 48 16.4.1 16.4.2

key challenges ------------------------------------------------------------------------------ 48 future trends -------------------------------------------------------------------------------- 48

16.5 stock control & supply ---------------------------------------------------------------------- 49 16.5.1 16.5.2

key challenges ------------------------------------------------------------------------------ 49 future trends -------------------------------------------------------------------------------- 49

16.6 price pressures -------------------------------------------------------------------------------- 49 16.6.1 16.6.2

key challenges ------------------------------------------------------------------------------ 49 future trends -------------------------------------------------------------------------------- 49

17

water stewardship --------------------------------------------------------------------------- 50

18

legislation --------------------------------------------------------------------------------------- 51

19

forecast to 2022 ------------------------------------------------------------------------------ 53

appendix 1- legislation ---------------------------------------------------------------------------- 56 appendix 2 - definitions and symbols -------------------------------------------------------- 59 definitions ---------------------------------------------------------------------------------------------- 59 Natural Mineral Water ----------------------------------------------------------------------------------- 59 Spring Water-------------------------------------------------------------------------------------------------- 59 Bottled Drinking Water ---------------------------------------------------------------------------------- 59 Flavoured Water -------------------------------------------------------------------------------------------- 60 Functional Water ------------------------------------------------------------------------------------------- 60 Juicy Water ---------------------------------------------------------------------------------------------------- 60 Water Plus ----------------------------------------------------------------------------------------------------- 60 Distribution channels ------------------------------------------------------------------------------------- 60 Retail ------------------------------------------------------------------------------------------------------------- 60 Supermarkets ------------------------------------------------------------------------------------------------- 60 Independent, others --------------------------------------------------------------------------------------- 61 Door-to-door -------------------------------------------------------------------------------------------------- 61

Away From Home------------------------------------------------------------------------------------------- 61 Offices ----------------------------------------------------------------------------------------------------------- 61 Horeca, pubs and clubs ----------------------------------------------------------------------------------- 61 Others ----------------------------------------------------------------------------------------------------------- 61

symbols -------------------------------------------------------------------------------------------------- 62

appendix 3- Target Group Index (TGI) ------------------------------------------------------- 63

© Zenith Global Ltd 2018

Zenith UK water plus drinks report 2018

appendix 4- leading company profiles------------------------------------------------------- 62 AG Barr Plc ------------------------------------------------------------------------------------------------Britvic Plc--------------------------------------------------------------------------------------------------Clearly Drinks Ltd --------------------------------------------------------------------------------------Coca-Cola European Partners ---------------------------------------------------------------------Coca-Cola HBC Northern Ireland -----------------------------------------------------------------Cott Beverages Ltd ------------------------------------------------------------------------------------Danone Waters (UK & Ireland) --------------------------------------------------------------------Get More Vitamin Drinks ----------------------------------------------------------------------------Highland Spring Group -------------------------------------------------------------------------------Innocent ---------------------------------------------------------------------------------------------------Montgomery Natural Spring Water Company -----------------------------------------------Nichols Plc ------------------------------------------------------------------------------------------------One Water ------------------------------------------------------------------------------------------------Princes Soft Drinks ------------------------------------------------------------------------------------Radnor Hills Mineral Water Company Ltd -----------------------------------------------------Talking Rain Beverage Company -----------------------------------------------------------------Trederwen Springs--------------------------------------------------------------------------------------

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Zenith UK water plus drinks report 2018

tables table 2.1 table 2.2 table 3.1 table 4.1 table 5.1 table 6.1 table 7.1 table 8.1 table 9.1 table 10.1 table 11.1 table 12.1 table 12.2 table 13.1 table 13.2 table 13.3 table 14.1 table 14.2 table 19.1

Š Zenith Global Ltd 2018

UK water plus market, 2012-17 -------------------------------------------------- 15 UK water plus types, 2012-17 ---------------------------------------------------- 15 UK water plus packaging, 2015-17 --------------------------------------------- 18 UK water plus distribution, 2015-2017---------------------------------------- 19 top 15 companies in UK water plus market, 2016-2017 ---------------- 21 top 10 UK water plus producers, 2016-2017 -------------------------------- 27 top 5 UK still water plus brands, 2016-2017 -------------------------------- 28 UK top 5 sparkling water brands, 2016-2017 ------------------------------- 31 UK top 10 flavoured water brands, 2016-2017 ---------------------------- 33 UK top 5 functional water brands, 2016-2017 ----------------------------- 35 UK top 5 juicy water brands, 2016-2017 -------------------------------------- 37 UK own label flavoured water production, 2015-2017------------------ 38 UK top 5 own label flavoured water producers, 2015-2017 ---------- 39 GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 ------------------------------------------------------------------------------- 42 UK water plus per capita consumption, 2012-2017 ---------------------- 43 international flavoured water comparison, 2012-2022f ---------------- 43 UK water plus value, 2015-2017 ------------------------------------------------- 45 UK branded vs private label retail value per litre, 2016-2017 -------- 46 UK forecast water plus consumption by segment, 2017-2022f ------ 52

Zenith UK water plus drinks report 2018

figures figure 1.1 figure 1.2 figure 2.1 figure 2.2 figure 3.1 figure 4.1 figure 6.1 figure 7.1 figure 8.1 figure 9.1 figure 10.1 figure 11.1 figure 12.1 figure 12.2 figure 13.1 figure 14.1 figure 19.1

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UK mean temperature, 2015-17 ------- Error! Bookmark not defined.

UK sunshine hours, 2015-17 ------------ Error! Bookmark not defined.

UK water plus market, 2012-17 -------------------------------------------------- 16 UK water plus consumption share, 2012-17 -------------------------------- 16 UK water plus packaging, 2017 -------------------------------------------------- 18 UK water plus distribution, 2017 ------------------------------------------------ 19 UK water plus producers, 2017 -------------------------------------------------- 27 UK still water plus brands, 2017 ------------------------------------------------- 29 UK sparkling water brands, 2017 ------------------------------------------------ 31 leading UK flavoured water brands, 2017 ----------------------------------- 33 leading UK functional water brands, 2017----------------------------------- 35 leading UK juicy water brands, 2017 ------------------------------------------- 37 UK own label flavoured water consumption share, 2015-2017 ------ 39 UK own label flavoured water producers, 2017 --------------------------- 40 GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 ------------------------------------------------------------------------------- 42 UK water plus market value, 2015-2017-------------------------------------- 46 UK water plus market forecast, 2012-2022f -------------------------------- 52

Zenith UK water plus drinks report 2018

UK water plus drinks report

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brief summary 1. In 2017, the total UK water drinks market (plain water and water plus) increased by 7.1% to reach 3,984.4 million litres. Plain bottled water had 87.0% of total bottled water volumes in 2017; its share has grown from 86.7% in 2016.

2. The total UK water plus drinks market grew by 4.7% to reach 518 million litres. Within water plus, still water dominates over sparkling, but its share declined from 67.1% of total volumes in 2016 to 66.3% in 2017.

3. In 2017, flavoured bottled water had a 86.7% share of all water plus. It was followed by juicy waters with a 10.6% share, while functional waters had only 2.7% of the total.

4. For UK consumption per person, water plus grew to 8.0 litres per person in 2017, up from 7.7 litres per person in 2016.

5. Water plus value sales rose to an estimated £568 million in 2017, up from £546 million in 2016.

6. Within all water plus, non returnable PET had a 99.2% packaging share in 2017.

7. Retail’s share of water plus sales increased slightly to 92.7% in 2017 with the total Away from Home sector share at 7.3%.

8. The biggest selling names in the water plus market in 2017 are calculated to be: Top water plus company Top water plus brand

Danone Waters Volvic Touch of Fruit

27.7% of water plus market 25.1% of water plus market

Top flavoured water brand Top functional water brand.

Top juicy water brand

Volvic Touch of Fruit Glacéau vitaminwater Drench Juicy

29% of flavoured water 30.3% of functional water 33.1% of juicy water

9. Zenith forecasts that the water plus market will continue to grow over the next five years to reach 622.3 million litres by 2022, adding another 104.3 million litres to total volume.

© Zenith Global Ltd 2018

Zenith UK water plus drinks report 2018

research overview

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

In compiling its research, Zenith Global relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.



Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.



A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.



To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).

© Zenith Global Ltd 2018

Zenith UK water plus drinks report 2018

1

market overview 

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Zenith UK water plus drinks report 2018

1.1

economy 

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Zenith UK water plus drinks report 2018

1.2

weather 

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Zenith UK water plus drinks report 2018

figure 1.1

UK mean temperature, 2012-17

5.5 5 5

degrees centigrade

4.5

5

5

5

5

5

4 3.5 3 2.5 2 1.5 1 0.5 0

figure 1.2

UK sunshine hours, 2015-17

60

sunshine hours

50 40 30 20 10 0 Jan

Feb

Mar

Apr

May

Year 1

figure 1.3

Jun

Jul

Year 2

Aug

Sep

Oct

Nov

Dec

Year 3

UK rainfall, 2015-17

60 50

rainfall

40 30 20 10 0 Jan

Feb

Mar

Apr Year 1

source: Met Office

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May

Jun Year 2

Jul

Aug

Sep

Year 3

Oct

Nov

Dec

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1.3

media 

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Zenith UK water plus drinks report 2018

2

sector performance 

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Zenith UK water plus drinks report 2018

table 2.1

Million litres Production Imports Consumption

UK water plus market, 2012-17

2012

2013

2014

2015

2016

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Production % change Imports as % consumption Consumption % change Per Capita Consumption source: Zenith Global

table 2.2

Million litres Total market Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global

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UK water plus types, 2012-17

2012

2013

2014

2015

2016

2017

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Zenith UK water plus drinks report 2018

figure 2.1

UK water plus market, 2012-17

35 30

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

25 million litres

10

20 15 10 5 0 Flavoured

Functional

Juicy

source: Zenith Global

figure 2.2

UK water plus consumption share, 2012-17

60

50.0

50.0

50.0

50.0

50.0

50.0

50

% share

40

30.0

30.0

30.0

30.0

30.0

30.0

30

20.0

20.0

20.0

20.0

20.0

20

10

0 Flavoured source: Zenith Global

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Functional

Juicy

20.0

Zenith UK water plus drinks report 2018

3

UK water plus packaging 

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Zenith UK water plus drinks report 2018

table 3.1

UK water plus packaging, 2015-17

Million litres NR PET Other Total market

2015

2016

2017

% share NR PET Other

2015

2016

2017

source: Zenith Global

figure 3.1

UK water plus packaging, 2017

NR PET 50%

50%

Others

total consumption: X million litres

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UK water plus distribution 

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table 4.1

UK water plus distribution, 2015-2017

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

2017 volume

Modern retail (includes discounters) Convenience / Impulse Retail Horeca; pubs, clubs Others Away from home Total market source: Zenith Global

figure 4.1

25%

UK water plus distribution, 2017

25%

Modern retail Convenience Horeca 25%

25%

total consumption: X million litres

© Zenith Global Ltd 2018

Others

2017 % share

Zenith UK water plus drinks report 2018

5

UK water plus companies and groups

5.1

UK water plus companies 

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Zenith UK water plus drinks report 2018

table 5.1

top 15 companies in UK water plus market, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 15 Others Total market Top 5 Top 10 (1) Innocent Drinks is majority owned by TCCC source: Zenith Global

figure 5.1

top UK water plus companies, 2017

10%

Company 10%

50%

10%

Company Company Company

10% 10%

total consumption: X million litres

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Company Company

2016 rank

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Zenith UK water plus drinks report 2018

figure 5.2

UK water plus industry consolidation, 2015-2017

12

10

10.0

10.0

10.0

% share

8

6

5.0

4

5.0

5.0

2

0 Top 5

Top 10

source: Zenith Global

figure 5.3

top 5 water plus companies, 2015 and 2017

10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 0

2

4

6

8

10

12 million litres

source: Zenith Global

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Zenith UK water plus drinks report 2018

5.2

UK water plus groups 

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Zenith UK water plus drinks report 2018

5.3

UK water plus brands table 5.4

Million litres

Top 20 Others (1) Total market Top 5 Top 10 (1) Includes retailer brands source: Zenith Global

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top 20 brands in UK water plus market, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

Brand rank

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Zenith UK water plus drinks report 2018

table 5.5

Million litres

source: Zenith Global

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top 20 brands in UK water plus market ranking, 2017

Flavoured

2017 ranking Functional Juicy

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UK water plus producers 

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Zenith UK water plus drinks report 2018

table 6.1

top 10 UK water plus producers, 2016-2017

Million litres

2016 volume

2016 % share

2017 volume

2017 % share

Top 10 Others Total UK production source: Zenith Global

figure 6.1

UK water plus producers, 2017

10% 30%

Company

Company

Company

Company

Company

Next top 5

10%

10%

10% Others

20% 10%

total UK water plus production: X million litres

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Zenith UK water plus drinks report 2018

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UK still water plus brands 

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Zenith UK water plus drinks report 2018

table 7.1

top 5 UK still water plus brands, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 5 Others (1) Total still water (1) Includes retailer own label numbers source: Zenith Global

figure 7.1

UK still water plus brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK still water plus consumption: X million litres

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Zenith UK water plus drinks report 2018

8

UK sparkling water plus brands 

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Zenith UK water plus drinks report 2018

table 8.1

UK top 5 sparkling water brands, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 5 Others (1) Total sparkling water (1) Includes retailer own label numbers source: Zenith Global

figure 8.1

UK sparkling water brands, 2017

10% 10%

10%

50%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK sparkling water plus consumption: X million litres

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Zenith UK water plus drinks report 2018

9

UK flavoured water brands 

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Zenith UK water plus drinks report 2018

table 9.1

UK top 10 flavoured water brands, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 10 Others (1) Total flavoured water (1) Includes retailer own labels source: Zenith Global

figure 9.1

leading UK flavoured water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK flavoured water consumption: X million litres

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% change

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Zenith UK water plus drinks report 2018

10

UK functional water brands 

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Zenith UK water plus drinks report 2018

table 10.1

UK top 5 functional water brands, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 5 Others Total functional water source: Zenith Global

figure 10.1

leading UK functional water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10.0%

total UK functional water consumption: X million litres

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% change

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Zenith UK water plus drinks report 2018

11

UK juicy water brands 

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Zenith UK water plus drinks report 2018

table 11.1

Million litres

UK top 5 juicy water brands, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

Top 5 Others Total juicy water (1) Innocent Drinks is majority owned by TCCC source: Zenith Global

figure 11.1

leading UK juicy water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK juicy water consumption: X million litres

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% change

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12

UK water plus retailer own label 

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table 12.1

UK own label flavoured water production, 2015-2017

Million litres Total market Flavoured water (1) Sparkling flavoured water Still flavoured water Flavoured water as a % of total market Sparkling flavoured % share Still flavoured % share Total own label Sparkling own label Still own label Own label as a % of flavoured water Own label sparkling flavoured % share Own label still flavoured % share (1) Excludes functional and juicy waters source: Zenith Global

© Zenith Global Ltd 2018

2015

2016

2017

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Zenith UK water plus drinks report 2018

figure 12.1

UK own label flavoured water consumption share, 2015-2017

60

50 % share of flavoured water

50.0

50.0

50.0

40

30

20

10

0

source: Zenith Global

table 12.2

Million litres

Top 5 Others Total own label water source: Zenith Global

Š Zenith Global Ltd 2018

UK top 5 own label flavoured water producers, 2015-2017

2016 volume

2016 % share

2017 volume

2017 % share

% change

Zenith UK water plus drinks report 2018

figure 12.2

UK own label flavoured water producers, 2017

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK own label flavoured water production: X million litres

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13

UK water plus consumer 

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Zenith UK water plus drinks report 2018

table 13.1

GB flavoured water, herbal and premium soft drinks consumer, 2015-2017

% of GB population (1) Consumers

2015

2016

2017

Regular' consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of consumers (100 = average) Male Female (1) For fieldwork period July 2016 - June 2017 source: Target Group Index (TGI) - GB adults aged 15 and above

figure 13.1

GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 12

10

% of GB population

10

10

8

6

4

5

5

2

0

source: Target Group Index (TGI) - GB adults aged 15 and above

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5

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Zenith UK water plus drinks report 2018

table 13.2

Litres Per capita consumption Sparkling Still

UK water plus per capita consumption, 2012-2017

2012

2013

2014

2015

2016

2012

2013

2014

2015

2016

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Per capita consumption Flavoured Functional Juicy

% change Per capita consumption Sparkling Still Per capita consumption Flavoured Functional Juicy source: Zenith Global

table 13.3

Litres per person

international flavoured water comparison, 2012-2022f

2012

2017

2022f

Global (1) (1) Includes only flavoured and flavoured functional waters source: Zenith Global - globaldrinks.com

Š Zenith Global Ltd 2018

CAGR (12-17) (17-22f)

2017

Zenith UK water plus drinks report 2018

14

UK water plus value 

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Zenith UK water plus drinks report 2018

table 14.1

UK water plus value, 2015-2017

2015 Volume

Flavoured water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Functional water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Juicy water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs - numbers may vary due to rounding source: Zenith Global

© Zenith Global Ltd 2018

£ VPL

2016 Volume

£ VPL

Volume

2017 £ VPL

Volume

£ VPL

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figure 14.1

UK water plus market value, 2015-2017

12

10

5 10

10

10

8

4

6

3

4

2

2

1

0

0 market value (£ mln)

value per litre (£)

source: Zenith Global

table 14.2

UK branded vs private label retail value per litre, 2016-2017

2016 Branded Private label Retail average Includes only flavoured and flavoured functional waters source: Zenith Global

15

ethical waters / ethical initiatives 

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2017

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16

ongoing challenges

16.1

maintaining consumer interest

16.1.1 key challenges 

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16.1.2 future trends

16.2

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selling ‘hydration with flavour’

16.2.1 key challenges 16.2.2 future trends

16.3

the sugar debate

16.3.1 key challenges 16.3.2 future trends

16.4

retailer perception

16.4.1 key challenges 16.4.2 future trends

16.5

stock control & supply

16.5.1 key challenges 16.5.2 future trends

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Zenith UK water plus drinks report 2018

16.6

price pressures

16.6.1 key challenges 16.6.2 future trends

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Zenith UK water plus drinks report 2018

17

water stewardship 

Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK water plus drinks report 2018

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legislation 

Commentary



Commentary

© Zenith Global Ltd 2018

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forecast to 2022 

Commentary



Commentary

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Zenith UK water plus drinks report 2018

figure 19.1

UK water plus market forecast, 2012-2022f

60

50 50

50

50

50

50

50

50

50

50

50

million litres

40

30

20

10

0

source: Zenith Global

table 19.1

Million litres Total market Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global

Š Zenith Global Ltd 2018

UK forecast water plus consumption by segment, 2017-2022f

2017

2018f

2019f

2020f

2021f

2022f

50

Zenith UK water plus drinks report 2018

appendix

Š Zenith Global Ltd 2018

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COMPANY Address: Tel: Website:

Fax: Email:

Company Structure Ownership: Senior management:

Employees: Subsiduaries: Related activities:

Non-related activities:

Company Finances ÂŁ Million, year to Sales Profit before tax

Water Production Location: Source: Lines: Investment:

Advertising

Commentary

2011

2012

2013

2014

2015

2016

2017

COMPANY - Water Plus Product Range Brand name Brand A

Water type Still

Pack type

Spring

NR PET

Sizes available (litre) 0.5 0.75 (SC)

0.5 1.5

0.33

0.75

Glass

x10

Production & Sales Volume (Water Plus) Million litres Production Exports UK Sales - still - sparkling Brand A - still - sparkling

2011

2012

2013

2014

2015

2016

2017

Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1

10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%

Channel Split (by brand / type) Brand Brand

Retail 100.0%

OOH 0.0%

HOD 0.0%

Total 100%

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