Zenith Insight report
March 2018
UK water plus drinks report An in-depth analysis of the UK flavoured, functional and juicy water sectors
Zenith report on UK water plus drinks March 2018 27th edition
Copyright All copyright in this document is reserved. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
Zenith UK water plus drinks report 2018
introduction This is the twenty-seventh Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.
The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report
As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest. We are particularly grateful for the help we receive from the bottled water companies we profile. The 2018 report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market. The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.
Simon Johnson Principal Consultant Zenith Global
© Zenith Global Ltd 2018
Zenith UK water plus drinks report 2018
contents brief summary------------------------------------------------------------------------------------------- 7 research overview ------------------------------------------------------------------------------------- 8 1
market overview -------------------------------------------------------------------------------- 9 1.1 economy ----------------------------------------------------------------------------------------- 10 1.2 weather ------------------------------------------------------------------------------------------ 11 1.3 media --------------------------------------------------------------------------------------------- 13
2
sector performance-------------------------------------------------------------------------- 14
3
UK water plus packaging ------------------------------------------------------------------ 17
4
UK water plus distribution ---------------------------------------------------------------- 19
5
UK water plus companies and groups ------------------------------------------------ 20 5.1 UK water plus companies ------------------------------------------------------------------ 20 5.2 UK water plus groups ----------------------------------------------------------------------- 23 5.3 UK water plus brands ----------------------------------------------------------------------- 24
6
UK water plus producers ------------------------------------------------------------------ 26
7
UK still water plus brands ----------------------------------------------------------------- 28
8
UK sparkling water plus brands --------------------------------------------------------- 30
9
UK flavoured water brands --------------------------------------------------------------- 32
10
UK functional water brands -------------------------------------------------------------- 34
11
UK juicy water brands ----------------------------------------------------------------------- 36
12
UK water plus retailer own label ------------------------------------------------------- 38
13
UK water plus consumer ------------------------------------------------------------------- 40
14
UK water plus value ------------------------------------------------------------------------- 43
15
ethical waters / ethical initiatives ------------------------------------------------------ 45
16
ongoing challenges -------------------------------------------------------------------------- 46
Š Zenith Global Ltd 2018
Zenith UK water plus drinks report 2018
16.1 maintaining consumer interest ---------------------------------------------------------- 46 16.1.1 16.1.2
key challenges ------------------------------------------------------------------------------ 46 future trends -------------------------------------------------------------------------------- 46
16.2 selling ‘hydration with flavour’ ---------------------------------------------------------- 47 16.2.1 16.2.2
key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47
16.3 the sugar debate------------------------------------------------------------------------------ 47 16.3.1 16.3.2
key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 48
16.4 retailer perception --------------------------------------------------------------------------- 48 16.4.1 16.4.2
key challenges ------------------------------------------------------------------------------ 48 future trends -------------------------------------------------------------------------------- 48
16.5 stock control & supply ---------------------------------------------------------------------- 49 16.5.1 16.5.2
key challenges ------------------------------------------------------------------------------ 49 future trends -------------------------------------------------------------------------------- 49
16.6 price pressures -------------------------------------------------------------------------------- 49 16.6.1 16.6.2
key challenges ------------------------------------------------------------------------------ 49 future trends -------------------------------------------------------------------------------- 49
17
water stewardship --------------------------------------------------------------------------- 50
18
legislation --------------------------------------------------------------------------------------- 51
19
forecast to 2022 ------------------------------------------------------------------------------ 53
appendix 1- legislation ---------------------------------------------------------------------------- 56 appendix 2 - definitions and symbols -------------------------------------------------------- 59 definitions ---------------------------------------------------------------------------------------------- 59 Natural Mineral Water ----------------------------------------------------------------------------------- 59 Spring Water-------------------------------------------------------------------------------------------------- 59 Bottled Drinking Water ---------------------------------------------------------------------------------- 59 Flavoured Water -------------------------------------------------------------------------------------------- 60 Functional Water ------------------------------------------------------------------------------------------- 60 Juicy Water ---------------------------------------------------------------------------------------------------- 60 Water Plus ----------------------------------------------------------------------------------------------------- 60 Distribution channels ------------------------------------------------------------------------------------- 60 Retail ------------------------------------------------------------------------------------------------------------- 60 Supermarkets ------------------------------------------------------------------------------------------------- 60 Independent, others --------------------------------------------------------------------------------------- 61 Door-to-door -------------------------------------------------------------------------------------------------- 61
Away From Home------------------------------------------------------------------------------------------- 61 Offices ----------------------------------------------------------------------------------------------------------- 61 Horeca, pubs and clubs ----------------------------------------------------------------------------------- 61 Others ----------------------------------------------------------------------------------------------------------- 61
symbols -------------------------------------------------------------------------------------------------- 62
appendix 3- Target Group Index (TGI) ------------------------------------------------------- 63
© Zenith Global Ltd 2018
Zenith UK water plus drinks report 2018
appendix 4- leading company profiles------------------------------------------------------- 62 AG Barr Plc ------------------------------------------------------------------------------------------------Britvic Plc--------------------------------------------------------------------------------------------------Clearly Drinks Ltd --------------------------------------------------------------------------------------Coca-Cola European Partners ---------------------------------------------------------------------Coca-Cola HBC Northern Ireland -----------------------------------------------------------------Cott Beverages Ltd ------------------------------------------------------------------------------------Danone Waters (UK & Ireland) --------------------------------------------------------------------Get More Vitamin Drinks ----------------------------------------------------------------------------Highland Spring Group -------------------------------------------------------------------------------Innocent ---------------------------------------------------------------------------------------------------Montgomery Natural Spring Water Company -----------------------------------------------Nichols Plc ------------------------------------------------------------------------------------------------One Water ------------------------------------------------------------------------------------------------Princes Soft Drinks ------------------------------------------------------------------------------------Radnor Hills Mineral Water Company Ltd -----------------------------------------------------Talking Rain Beverage Company -----------------------------------------------------------------Trederwen Springs--------------------------------------------------------------------------------------
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Zenith UK water plus drinks report 2018
tables table 2.1 table 2.2 table 3.1 table 4.1 table 5.1 table 6.1 table 7.1 table 8.1 table 9.1 table 10.1 table 11.1 table 12.1 table 12.2 table 13.1 table 13.2 table 13.3 table 14.1 table 14.2 table 19.1
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UK water plus market, 2012-17 -------------------------------------------------- 15 UK water plus types, 2012-17 ---------------------------------------------------- 15 UK water plus packaging, 2015-17 --------------------------------------------- 18 UK water plus distribution, 2015-2017---------------------------------------- 19 top 15 companies in UK water plus market, 2016-2017 ---------------- 21 top 10 UK water plus producers, 2016-2017 -------------------------------- 27 top 5 UK still water plus brands, 2016-2017 -------------------------------- 28 UK top 5 sparkling water brands, 2016-2017 ------------------------------- 31 UK top 10 flavoured water brands, 2016-2017 ---------------------------- 33 UK top 5 functional water brands, 2016-2017 ----------------------------- 35 UK top 5 juicy water brands, 2016-2017 -------------------------------------- 37 UK own label flavoured water production, 2015-2017------------------ 38 UK top 5 own label flavoured water producers, 2015-2017 ---------- 39 GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 ------------------------------------------------------------------------------- 42 UK water plus per capita consumption, 2012-2017 ---------------------- 43 international flavoured water comparison, 2012-2022f ---------------- 43 UK water plus value, 2015-2017 ------------------------------------------------- 45 UK branded vs private label retail value per litre, 2016-2017 -------- 46 UK forecast water plus consumption by segment, 2017-2022f ------ 52
Zenith UK water plus drinks report 2018
figures figure 1.1 figure 1.2 figure 2.1 figure 2.2 figure 3.1 figure 4.1 figure 6.1 figure 7.1 figure 8.1 figure 9.1 figure 10.1 figure 11.1 figure 12.1 figure 12.2 figure 13.1 figure 14.1 figure 19.1
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UK mean temperature, 2015-17 ------- Error! Bookmark not defined. UK sunshine hours, 2015-17 ------------ Error! Bookmark not defined. UK water plus market, 2012-17 -------------------------------------------------- 16 UK water plus consumption share, 2012-17 -------------------------------- 16 UK water plus packaging, 2017 -------------------------------------------------- 18 UK water plus distribution, 2017 ------------------------------------------------ 19 UK water plus producers, 2017 -------------------------------------------------- 27 UK still water plus brands, 2017 ------------------------------------------------- 29 UK sparkling water brands, 2017 ------------------------------------------------ 31 leading UK flavoured water brands, 2017 ----------------------------------- 33 leading UK functional water brands, 2017----------------------------------- 35 leading UK juicy water brands, 2017 ------------------------------------------- 37 UK own label flavoured water consumption share, 2015-2017 ------ 39 UK own label flavoured water producers, 2017 --------------------------- 40 GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 ------------------------------------------------------------------------------- 42 UK water plus market value, 2015-2017-------------------------------------- 46 UK water plus market forecast, 2012-2022f -------------------------------- 52
Zenith UK water plus drinks report 2018
UK water plus drinks report
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brief summary 1. In 2017, the total UK water drinks market (plain water and water plus) increased by 7.1% to reach 3,984.4 million litres. Plain bottled water had 87.0% of total bottled water volumes in 2017; its share has grown from 86.7% in 2016. 2. The total UK water plus drinks market grew by 4.7% to reach 518 million litres. Within water plus, still water dominates over sparkling, but its share declined from 67.1% of total volumes in 2016 to 66.3% in 2017. 3. In 2017, flavoured bottled water had a 86.7% share of all water plus. It was followed by juicy waters with a 10.6% share, while functional waters had only 2.7% of the total. 4. For UK consumption per person, water plus grew to 8.0 litres per person in 2017, up from 7.7 litres per person in 2016. 5. Water plus value sales rose to an estimated £568 million in 2017, up from £546 million in 2016. 6. Within all water plus, non returnable PET had a 99.2% packaging share in 2017. 7. Retail’s share of water plus sales increased slightly to 92.7% in 2017 with the total Away from Home sector share at 7.3%. 8. The biggest selling names in the water plus market in 2017 are calculated to be: Top water plus company Top water plus brand
Danone Waters Volvic Touch of Fruit
27.7% of water plus market 25.1% of water plus market
Top flavoured water brand Top functional water brand. Top juicy water brand
Volvic Touch of Fruit Glacéau vitaminwater Drench Juicy
29% of flavoured water 30.3% of functional water 33.1% of juicy water
9. Zenith forecasts that the water plus market will continue to grow over the next five years to reach 622.3 million litres by 2022, adding another 104.3 million litres to total volume.
© Zenith Global Ltd 2018
Zenith UK water plus drinks report 2018
research overview
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In compiling its research, Zenith Global relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.
Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.
A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.
To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).
© Zenith Global Ltd 2018
Zenith UK water plus drinks report 2018
1
market overview
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Zenith UK water plus drinks report 2018
1.1
economy
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1.2
weather
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Zenith UK water plus drinks report 2018
figure 1.1
UK mean temperature, 2012-17
5.5 5 5
degrees centigrade
4.5
5
5
5
5
5
4 3.5 3 2.5 2 1.5 1 0.5 0
figure 1.2
UK sunshine hours, 2015-17
60
sunshine hours
50 40 30 20 10 0 Jan
Feb
Mar
Apr
May
Year 1
figure 1.3
Jun
Jul
Year 2
Aug
Sep
Oct
Nov
Dec
Year 3
UK rainfall, 2015-17
60 50
rainfall
40 30 20 10 0 Jan
Feb
Mar
Apr Year 1
source: Met Office
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May
Jun Year 2
Jul
Aug
Sep
Year 3
Oct
Nov
Dec
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1.3
media
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2
sector performance
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table 2.1
Million litres Production Imports Consumption
UK water plus market, 2012-17
2012
2013
2014
2015
2016
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Production % change Imports as % consumption Consumption % change Per Capita Consumption source: Zenith Global
table 2.2
Million litres Total market Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global
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UK water plus types, 2012-17
2012
2013
2014
2015
2016
2017
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Zenith UK water plus drinks report 2018
figure 2.1
UK water plus market, 2012-17
35 30
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
25 million litres
10
20 15 10 5 0 Flavoured
Functional
Juicy
source: Zenith Global
figure 2.2
UK water plus consumption share, 2012-17
60
50.0
50.0
50.0
50.0
50.0
50.0
50
% share
40
30.0
30.0
30.0
30.0
30.0
30.0
30
20.0
20.0
20.0
20.0
20.0
20
10
0 Flavoured source: Zenith Global
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Functional
Juicy
20.0
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3
UK water plus packaging
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Zenith UK water plus drinks report 2018
table 3.1
UK water plus packaging, 2015-17
Million litres NR PET Other Total market
2015
2016
2017
% share NR PET Other
2015
2016
2017
source: Zenith Global
figure 3.1
UK water plus packaging, 2017
NR PET 50%
50%
Others
total consumption: X million litres
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4
UK water plus distribution
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table 4.1
UK water plus distribution, 2015-2017
2015 volume
Million litres
2015 % share
2016 volume
2016 % share
2017 volume
Modern retail (includes discounters) Convenience / Impulse Retail Horeca; pubs, clubs Others Away from home Total market source: Zenith Global
figure 4.1
25%
UK water plus distribution, 2017
25%
Modern retail Convenience Horeca 25%
25%
total consumption: X million litres
© Zenith Global Ltd 2018
Others
2017 % share
Zenith UK water plus drinks report 2018
5
UK water plus companies and groups
5.1
UK water plus companies
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Zenith UK water plus drinks report 2018
table 5.1
top 15 companies in UK water plus market, 2016-2017
2016 volume
Million litres
2016 % share
2017 volume
2017 % share
Top 15 Others Total market Top 5 Top 10 (1) Innocent Drinks is majority owned by TCCC source: Zenith Global
figure 5.1
top UK water plus companies, 2017
10%
Company 10%
50%
10%
Company Company Company
10% 10%
total consumption: X million litres
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Company Company
2016 rank
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figure 5.2
UK water plus industry consolidation, 2015-2017
12
10
10.0
10.0
10.0
% share
8
6
5.0
4
5.0
5.0
2
0 Top 5
Top 10
source: Zenith Global
figure 5.3
top 5 water plus companies, 2015 and 2017
10.0
Company
5.0 10.0
Company
5.0 10.0
Company
5.0 10.0
Company
5.0 10.0
Company
5.0 0
2
4
6
8
10
12 million litres
source: Zenith Global
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Zenith UK water plus drinks report 2018
5.2
UK water plus groups
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Zenith UK water plus drinks report 2018
5.3
UK water plus brands table 5.4
Million litres
Top 20 Others (1) Total market Top 5 Top 10 (1) Includes retailer brands source: Zenith Global
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top 20 brands in UK water plus market, 2016-2017
2016 volume
2016 % share
2017 volume
2017 % share
Brand rank
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table 5.5
Million litres
source: Zenith Global
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top 20 brands in UK water plus market ranking, 2017
Flavoured
2017 ranking Functional Juicy
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6
UK water plus producers
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Zenith UK water plus drinks report 2018
table 6.1
top 10 UK water plus producers, 2016-2017
Million litres
2016 volume
2016 % share
2017 volume
2017 % share
Top 10 Others Total UK production source: Zenith Global
figure 6.1
UK water plus producers, 2017
10% 30%
Company
Company
Company
Company
Company
Next top 5
10%
10%
10% Others
20% 10%
total UK water plus production: X million litres
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Zenith UK water plus drinks report 2018
7
UK still water plus brands
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Zenith UK water plus drinks report 2018
table 7.1
top 5 UK still water plus brands, 2016-2017
2016 volume
Million litres
2016 % share
2017 volume
2017 % share
Top 5 Others (1) Total still water (1) Includes retailer own label numbers source: Zenith Global
figure 7.1
UK still water plus brands, 2017
10% 10%
50%
10%
10%
Brand
Brand
Brand
Brand
Brand
Others
10%
total UK still water plus consumption: X million litres
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8
UK sparkling water plus brands
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table 8.1
UK top 5 sparkling water brands, 2016-2017
2016 volume
Million litres
2016 % share
2017 volume
2017 % share
Top 5 Others (1) Total sparkling water (1) Includes retailer own label numbers source: Zenith Global
figure 8.1
UK sparkling water brands, 2017
10% 10%
10%
50%
10%
Brand
Brand
Brand
Brand
Brand
Others
10%
total UK sparkling water plus consumption: X million litres
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Zenith UK water plus drinks report 2018
9
UK flavoured water brands
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Zenith UK water plus drinks report 2018
table 9.1
UK top 10 flavoured water brands, 2016-2017
2016 volume
Million litres
2016 % share
2017 volume
2017 % share
Top 10 Others (1) Total flavoured water (1) Includes retailer own labels source: Zenith Global
figure 9.1
leading UK flavoured water brands, 2017
10% 10%
50%
10%
10%
Brand
Brand
Brand
Brand
Brand
Others
10%
total UK flavoured water consumption: X million litres
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% change
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10
UK functional water brands
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Zenith UK water plus drinks report 2018
table 10.1
UK top 5 functional water brands, 2016-2017
2016 volume
Million litres
2016 % share
2017 volume
2017 % share
Top 5 Others Total functional water source: Zenith Global
figure 10.1
leading UK functional water brands, 2017
10% 10%
50%
10%
10%
Brand
Brand
Brand
Brand
Brand
Others
10.0%
total UK functional water consumption: X million litres
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% change
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11
UK juicy water brands
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Zenith UK water plus drinks report 2018
table 11.1
Million litres
UK top 5 juicy water brands, 2016-2017
2016 volume
2016 % share
2017 volume
2017 % share
Top 5 Others Total juicy water (1) Innocent Drinks is majority owned by TCCC source: Zenith Global
figure 11.1
leading UK juicy water brands, 2017
10% 10%
50%
10%
10%
Brand
Brand
Brand
Brand
Brand
Others
10%
total UK juicy water consumption: X million litres
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% change
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12
UK water plus retailer own label
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table 12.1
UK own label flavoured water production, 2015-2017
Million litres Total market Flavoured water (1) Sparkling flavoured water Still flavoured water Flavoured water as a % of total market Sparkling flavoured % share Still flavoured % share Total own label Sparkling own label Still own label Own label as a % of flavoured water Own label sparkling flavoured % share Own label still flavoured % share (1) Excludes functional and juicy waters source: Zenith Global
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2015
2016
2017
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Zenith UK water plus drinks report 2018
figure 12.1
UK own label flavoured water consumption share, 2015-2017
60
50 % share of flavoured water
50.0
50.0
50.0
40
30
20
10
0
source: Zenith Global
table 12.2
Million litres
Top 5 Others Total own label water source: Zenith Global
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UK top 5 own label flavoured water producers, 2015-2017
2016 volume
2016 % share
2017 volume
2017 % share
% change
Zenith UK water plus drinks report 2018
figure 12.2
UK own label flavoured water producers, 2017
10% 10%
50%
10%
10%
Company
Company
Company
Company
Company
Others
10%
total UK own label flavoured water production: X million litres
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13
UK water plus consumer
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table 13.1
GB flavoured water, herbal and premium soft drinks consumer, 2015-2017
% of GB population (1) Consumers
2015
2016
2017
Regular' consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of consumers (100 = average) Male Female (1) For fieldwork period July 2016 - June 2017 source: Target Group Index (TGI) - GB adults aged 15 and above
figure 13.1
GB flavoured water, herbal and premium soft drinks consumer, 2015-2017 12
10
% of GB population
10
10
8
6
4
5
5
2
0
source: Target Group Index (TGI) - GB adults aged 15 and above
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5
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table 13.2
Litres Per capita consumption Sparkling Still
UK water plus per capita consumption, 2012-2017
2012
2013
2014
2015
2016
2012
2013
2014
2015
2016
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Per capita consumption Flavoured Functional Juicy
% change Per capita consumption Sparkling Still Per capita consumption Flavoured Functional Juicy source: Zenith Global
table 13.3
Litres per person
international flavoured water comparison, 2012-2022f
2012
2017
2022f
Global (1) (1) Includes only flavoured and flavoured functional waters source: Zenith Global - globaldrinks.com
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CAGR (12-17) (17-22f)
2017
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14
UK water plus value
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Zenith UK water plus drinks report 2018
table 14.1
UK water plus value, 2015-2017
2015 Volume
Flavoured water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Functional water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Juicy water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs - numbers may vary due to rounding source: Zenith Global
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£ VPL
2016 Volume
£ VPL
Volume
2017 £ VPL
Volume
£ VPL
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figure 14.1
UK water plus market value, 2015-2017
12
10
5 10
10
10
8
4
6
3
4
2
2
1
0
0 market value (£ mln)
value per litre (£)
source: Zenith Global
table 14.2
UK branded vs private label retail value per litre, 2016-2017
2016 Branded Private label Retail average Includes only flavoured and flavoured functional waters source: Zenith Global
15
ethical waters / ethical initiatives
Commentary
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2017
Zenith UK water plus drinks report 2018
16
ongoing challenges
16.1
maintaining consumer interest
16.1.1 key challenges
Commentary
Commentary
16.1.2 future trends
16.2
Commentary
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selling ‘hydration with flavour’
16.2.1 key challenges 16.2.2 future trends
16.3
the sugar debate
16.3.1 key challenges 16.3.2 future trends
16.4
retailer perception
16.4.1 key challenges 16.4.2 future trends
16.5
stock control & supply
16.5.1 key challenges 16.5.2 future trends
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16.6
price pressures
16.6.1 key challenges 16.6.2 future trends
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17
water stewardship
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18
legislation
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19
forecast to 2022
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Zenith UK water plus drinks report 2018
figure 19.1
UK water plus market forecast, 2012-2022f
60
50 50
50
50
50
50
50
50
50
50
50
million litres
40
30
20
10
0
source: Zenith Global
table 19.1
Million litres Total market Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global
Š Zenith Global Ltd 2018
UK forecast water plus consumption by segment, 2017-2022f
2017
2018f
2019f
2020f
2021f
2022f
50
Zenith UK water plus drinks report 2018
appendix
Š Zenith Global Ltd 2018
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COMPANY Address: Tel: Website:
Fax: Email:
Company Structure Ownership: Senior management:
Employees: Subsiduaries: Related activities:
Non-related activities:
Company Finances ÂŁ Million, year to Sales Profit before tax
Water Production Location: Source: Lines: Investment:
Advertising
Commentary
2011
2012
2013
2014
2015
2016
2017
COMPANY - Water Plus Product Range Brand name Brand A
Water type Still
Pack type
Spring
NR PET
Sizes available (litre) 0.5 0.75 (SC)
0.5 1.5
0.33
0.75
Glass
x10
Production & Sales Volume (Water Plus) Million litres Production Exports UK Sales - still - sparkling Brand A - still - sparkling
2011
2012
2013
2014
2015
2016
2017
Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1
10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%
Channel Split (by brand / type) Brand Brand
Retail 100.0%
OOH 0.0%
HOD 0.0%
Total 100%
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