zenithinternational specialist consultants to the food and drink industries worldwide
Australia Coolers Report 2013
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Australia Table of Contents Market overview - bottled coolers and point of use
4
Market structure - point of use
13
Price structure and revenue indicators - bottled water coolers and point of use
17
Leading bottled coolers – companies
18
Leading bottled coolers – brands
20
Leading bottled coolers – companies and brands
21
Leading POU companies
22
Total bottled water – forecasts
23
Bottled water and POU – forecasts
24
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Australia Methodology In order to complete this work Zenith’s team of analysts and consultants have conducted primary interviews with key industry participants and representative bodies as required. Zenith has also made reference to its internal data library and global databases, alongside other third party sources. Throughout its ongoing research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace and, as such, achieves a high level of accuracy.
Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.
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Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Australia Market overview - bottled coolers and point of use 2011
2012
% 11-12
Total bottled water in million litres Per capita consumption Water in small pack in million litres (up to 10l) Per capita consumption Bottled water coolers Units Units per '000 people Million litres Per capita consumption Point of Use Units Units per '000 people Total coolers Units POU % share 2012
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market overview - bottled coolers and point of use Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Bottled water cooler volume 2011-12
Bottled water cooler units 2011-12 250,000
250.0
200,000
200.0
150,000
150.0
100,000
100.0
50,000
50.0
Million litres
0.0
0 2011
2012
2011
2012
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Throughput Litres per cooler per year
2011
2012
Cancellations
2011
2012
Quit rate %
15l bottles per cooler per month
Throughput
Commentary
Contract lengths
Commentary
Cancellations
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Outlets, 2012
Offices Factories Institutions Shops Domestic
Outlets
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Packaging size, 2012
Machine types, 2012
Hot-cold Cold-ambient
11 liters
15 litres 19 litres
Machine types and packaging trends
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Packaging types, 2012
Water types, 2012
Returnable PET
Eau de boisson Mineral
Returnable polycarbonate
Purified Spring
Water types
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Legislation
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - bottled coolers Maintenance and additional services
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - point of use Point of use units 2011-12
Units added, 2012
BWC to POU conversions
New POU
Replacement rate %
120,000
Number of units
100,000
80,000 60,000 40,000 20,000 0 2011
2012
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - point of use Outlets, 2012
Offices Factories Institutions Shops Domestic
Outlets
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - point of use
Machine types, 2012
Rented/Sold split, 2012
Hot-cold
Rented Sold
Cold-ambient
Machine types
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Market structure - point of use Rented/sold
Commentary Maintenance and additional services
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Price structure and revenue indicators - bottled water coolers and point of use Bottled water coolers
2011
2012
Point of use
Average monthly rental
Average monthly rental
Average bottle price
Average sales price per unit
Revenue from rental
Revenue from rental
Revenue from water sales
Revenue from sold units
Total revenue
Total revenue
2011
2012
Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Leading bottled coolers – companies Units in December
Type of company
2011
2012
% share 2012
% 11-12
Company 1 Company 2 …
Total market
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2013
Australia Leading bottled coolers – companies Million litres
Type of company
2011
2012
% share 2012
% 11-12
Company 1 Company 2 …
Total market
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2013
Australia Leading bottled coolers – brands Million litres
Type of company
2011
2012
% share 2012
% 11-12
Company 1 Company 2 …
Total market
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2013
Australia Leading bottled coolers – companies and brands Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Leading POU companies Million litres units
Type of company
2011
2012
% share 2012 2012
% 11-12
Company 1 Company 2 ‌
Total market
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Total bottled water – forecasts 2011
2012
2013
2014
2015
2016
2017
% av 13-17
Total bottled water in million litres % change Per capita consumption Water in small pack in million litres (up to 10l) % change Per capita consumption
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Bottled water and POU – forecasts Bottled water coolers
2011
2012
2013
2014
2015
2016
2017
% av 13-17
Units % change Units per '000 people Million litres % change Per capita consumption Point of Use Units % change Units per '000 people Total coolers Units % change POU % share
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Bottled water and POU – forecasts Commentary
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
Australia Bottled water and POU – forecasts
BWC/POU split, 2012
BWC/POU split, 2017
BWC POU
BWC POU
specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide .
Zenith’s market reviews aim to give a quick and easy understanding of food and beverage markets worldwide. For more detailed market data and analysis, please see the full list of our industry reports here or for a tailor made study specific to your requirements, please telephone Esther Renfrew or Marta Babits on +44 (0)1225 327900 or email misales@zenithinternational.com. To subscribe to FREE daily industry news from Zenith International, please click here. Zenith also offers specific news services, including a bottled water newsletter, plus online data resources and continuous market monitoring. Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development. To discuss any of Zenith’s services, please telephone our head office on +44 (0)1225 327900 or visit www.zenithinternational.com
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION