2014 Overview March 2014
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Zenith Global Dairy Innovation
Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith International Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith International from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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Contents
The contacts at Zenith International in connection with this report are:
Section Christina Fritts Consultant Zenith International Ltd., UK Tel: +44 1225 327918 cfritts@zenithinternational.com
Esther Renfrew Market Intelligence Director Zenith International Ltd., UK
Page
1. Introduction and scope of overview
4
2. Category overview
6
Table: dairy sector features and benefits Commentary: category and sub-category review Commentary: functional innovation Table: common functional additives/ingredients Commentary: global trends and developments Commentary: sector challenges and opportunities
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3. Brand profiles
22
3.1 Brand profiles: milk
23
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3.2 Brand profiles: yogurt
61
3.3 Brand profiles: cheese
110
3.4 Brand profiles: cream
130
3.5 Brand profiles: ice cream
135
3.6 Brand profiles: butter
141
3.7 Brand profiles: dairy desserts
145
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1. Introduction and scope
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1. INTRODUCTION AND SCOPE Dairy Innovation
Overview The aim of this report is to assess developments in the dairy sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.
Scope of work A global market overview of trends and developments, featuring brand profiles to benchmark against leading and innovative dairy products worldwide, tracking recent innovation within the dairy category as well as investigating the future outlook of the market. Categories covered in this report: Milk Yogurt Cheese Cream Ice cream Butter Dairy desserts Products profiled in this report contain features that span a number of trends shaping the future of the dairy sector, including: Protein-based Pro and pre-biotic Sports and energy Weight management Cosmeceutical Heart health Gut health Immune system boost Multi-functional Children focus Specific gender focus
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3. Brand profiles
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Yogurt Men
Danone For Men Danone, Bulgaria www.danone.bg Product Information: Danone Bulgaria has launched a new range of dairy products, created for the taste preferences of men - Danone for Men. The range includes natural yogurt with 5% fat, ayryan, milk with juicy peach slices and milk with real nuts.
Variants: Natural Yogurt, Yogurt with Walnuts, Yogurt with Peach Pieces, Yogurt Drink. Marketing Profile: “We created yogurt for the Bulgarian men according to their tastes and daily eating habits. This is the latest and the most innovative range of products, available only in Bulgaria. Danone for Men was created as a result of a number of studies conducted by the company. According to the research, men prefer to consume thick dairy products with high fat, natural ingredients and a distinctive taste. To meet these expectations, the company created a thick yogurt with 5% fat that can even be consumed with a fork.
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Milk Protein
Coco Libre Protein Maverick Brands, USA www.cocolibreorganic.com Product Information: US-based Maverick Brands has launched Coco Libre Protein. Starting with organic coconut water, Coco Libre Protein combines whey and milk protein isolate, creating the optimum protein blend, and uses ingredients that include Dutch cocoa, Madagascar vanilla and real coffee. With 20g of protein and no added sugar, Coco Libre Protein is low in fat, high in calcium, contains 22 vitamins and minerals, delivers four electrolytes, and contains 140 calories per bottle. Variants: 11oz; Chocolate, Vanilla, Coffee, Almond. Marketing Profile: “All-in-one source of protein and refreshment, Coco Libre Protein is convenient and delivers the protein consumers want with half the calories of the leading protein beverages and with a lot more benefits.�
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