Zenith Global East Europe Country Sample Water Coolers Report 2018

Zenith Insight report

[Country] water coolers A comprehensive analysis of the point of use , dispensers/pumps and bottled water cooler markets

2018

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contents section

3

page

market overview

X

bottled water coolers

X

point of use

X

price structure and revenue indicators

X

bottled water cooler companies

X

bottled water cooler and dispenser/pumps companies - water volume

X

bottled water cooler and dispenser/pumps companies and brands - water volume

X

point of use distributors

X

forecast

X

company profiles

X

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market analysis

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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Cooler market evolution •

cooler market evolution, 2013-2017

Commentary 350

20 18

300

installed units

250

14 12

200

10 150

8 6

100

4 50 2 0

0 2013

2014

2015

BWC units Dispensers/pumps Units

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2016

2017

POU units coolers revenue (mEUR)

million EUR

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[Country] market overview - bottled water coolers, dispensers/pumps and point of use 2013 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units

% growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share

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2014

2015

2016

2017

[Country] market overview - bottled water coolers, dispensers/pumps and point of use Market overview •

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Commentary

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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Industry developments •

Commentary

Acquisitions •

8

Commentary

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[Country] market overview - bottled water coolers, dispensers/pumps and point of use

S •

Commentary

O •

9

W

Strengths •

Commentary

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Commentary

T

Opportunities •

Weaknesses

Threats

Commentary

[Country] bottled water coolers - market structure bottled water cooler units, 2013-17 160

120

110

100

120

130

24.0 22.0 20.0

100 80 60

20.0 15.0

10.0

40 5.0

0

0.0 2013

10

26.0

25.0

20

•

28.0

30.0

140

milion litres

BWC installed units

140

bottled water cooler water volume, 2013-17

2014

Commentary

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2015

2016

2017

2013

2014

2015

2016

2017

[Country] bottled water coolers - market structure Throughput Litres per cooler 18.9l bottles per cooler per month Throughput •

Commentary

Cancellations •

Commentary

Contract lengths •

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Commentary

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2016

2017

Cancellations Quit rate %

2016

2017

[Country] bottled water coolers - market structure Outlets •

BWC outlets, 2017

Commentary

50%

Commercial

50%

Domestic

Machine types •

BWC machine types, 2017

Commentary

50%

50%

Hot-cold Cold-ambient

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[Country] bottled water coolers - market structure Water types •

BWC water types, 2017

Commentary 20%

20%

Eau de boisson Mineral Purified

20%

20%

Spring Other water type

20%

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[Country] bottled water coolers - market structure Legislation •

Commentary

Maintenance and additional services •

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Commentary

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[Country] point of use - market structure BWC to POU conversions

point of use units, 2013-17 160

POU installed units

140 120

110

100

120

130

140

Replacement rate %

80

Number of units

60 40 20 0 2013

•

2014

Commentary

Conversion

•

15

Units added 2016

100

Commentary

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2015

2016

2017

New POU

2017

2016

2017

[Country] point of use - market structure Outlets •

POU outlets, 2017

Commentary 15% 25%

Offices Factories 15%

Institutions Shops

15%

Domestic 15% 15%

Others

POU machine types, 2017 Machine types •

Commentary

20% 40%

Hot-cold Cold-ambient Others

40%

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[Country] point of use - market structure Rented/sold units •

POU machine types, 2017

Commentary

50%

50%

Rented Sold

Maintenance and additional services •

17

Commentary

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[Country] price structure and revenue indicators - BWC and POU Point of use

•

18

2016

2017

Bottled water coolers

Average monthly rental (€)

Average monthly rental (€)

Average sales price per unit (€)

Average bottle price (€)

Total revenue (€)

Total revenue (€)

- revenue from rented units

- revenue from rented units

- revenue from sold units

- revenue from bottled water sales

Commentary

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2016

2017

[Country] price structure and revenue indicators - BWC and POU cooler revenue, 2013-17

Commentary

million EUR

•

100 90 80 70 60 50 40 30 20 10 0 2013

2014

BWC revenue (€ mln) Total revenue (€ mln)

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2015

2016

2017

POU revenue (€ mln)

[Country] dispensers/pumps - market structure •

dispensers/pumps units, 2013-17

Commentary 125

120 installed units

120 115 115 110

110 105 105 100 100 95 90 2013

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2014

2015

2016

2017

[Country] bottled water cooler companies - units installed Machines in December Company

Others Total market

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2013

2014

2015

2016

2017

% share 2016

% share 2017

% 17-16

[Country] bottled water cooler companies - units installed •

22

Commentary

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[Country] dispensers/pumps companies - units installed Million litres Company

Others Total market

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2013

2014

2015

2016

2017

% share 2016

% share 2017

% 17-16

[Country] dispensers/pumps companies - units installed •

24

Commentary

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[Country] bottled water cooler and dispenser/pumps companies - water volume Million litres Company

Others Total market

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2013

2014

2015

2016

2017

% share 2016

% share 2017

% 17-16

[Country] bottled water cooler and dispenser/pumps brands - water volume Million litres Company

Others Total market

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2013

2014

2015

2016

2017

% share 2016

% share 2017

% 17-16

[Country] bottled water cooler and dispenser/pumps companies and brands - water volume •

27

Commentary

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[Country] point of use distributors - units installed Machines in December Company

Others Total market

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2013

2014

2015

2016

2017

% share 2016

% share 2017

% 17-16

[Country] point of use distributors - units installed •

29

Commentary

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[Country] forecast - bottled water coolers, dispensers/pumps and point of use 2017 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units

% growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units

% growth POU % share BWC % share Dispensers/pumps % share

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2018f

2019f

2020f

2021f

2022f

17-22f CAGR

% 22f-17

[Country] forecast - bottled water coolers, dispensers/pumps and point of use •

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Commentary

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company profiles [Country]

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[COMPANY] WATER DATA AND SALES Country: Category: Address: Contact Name & Function:

Email: Tel: Website:

Company Structure Ownership Senior Management Commentary & company description [Information about company and any key recent activities]

Product range Brand [Brand Name]

Water Type Spring

Packacking Type R Polycarb

Packaging size 18.9; 11.0

Water volumes (million litres) Total Sales

2013 5.0

2014 5.5

2015 6.0

2016 6.5

2017 7.0

Installed units at the end of the year Point of Use (POU)

2013 150

2014 180

2015 210

2016 240

2017 270

Dispensers/pumps

5,000

6,000

7,000

8,000

9,000

Bottled Coolers (BWC)

16,000

17,000

18,000

19,000

20,000

Total

21,150

23,180

25,210

27,240

29,270

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