Zenith Insight report
East Europe water coolers A comprehensive analysis of the point of use, dispensers/pumps and water cooler markets
2017
Copyright All copyright in this document is reserved. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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Š Zenith Global Ltd 2017
introduction Zenith has actively reported on the European water cooler market for over twenty years, providing unparalleled insights into the market’s dynamics. Part of our annual East Europe Water Coolers Report, this is the twentieth Zenith Report on the East European water coolers market. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. This 2017 water coolers report contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report. Where direct company figures are unavailable, best estimates have been provided. Note: For the purpose of this report, the term 'POU' represents a free-standing unit which is not integrated into any other piece of furniture or mounting. The unit may be either floor-standing or counter-top. Zenith excludes from this definition units which may include POU purification technology but are installed within a cupboard, termed under-the-counter or under sink units and generally feature a pipe connection from the unit to a separate tap which is generally located over a sink, alongside the standard mains water tap. The report represents exceptional coverage of East Europe’s water cooler market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.
Francesca Hall Reports Manager Zenith Global
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contents market overview
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page
definitions
7
total coolers
9
bottled water coolers
23
dispensers/pumps
37
bottled water for coolers
43
point of use
55
price structure and revenue indicators
70
industry structure
79
forecast
119
appendix
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contents country market analysis
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page
Belarus
143
Bulgaria
171
Croatia
198
Czech Republic
225
Estonia
253
Hungary
281
Latvia
309
Lithuania
337
Poland
365
Romania
394
Russia
421
Serbia
449
Slovakia
474
Slovenia
502
Ukraine
529
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contents company profiles
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page
Belarus
564
Bulgaria
569
Croatia
578
Czech Republic
584
Estonia
590
Hungary
595
Latvia
602
Lithuania
616
Poland
625
Romania
638
Russia
648
Serbia
663
Slovakia
668
Slovenia
672
Ukraine
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market overview definitions
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market overview definitions •
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market overview total coolers
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total coolers market summary •
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total coolers market overview 2012 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units
% growth Units per '000 people
Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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2013
2014
2015
2016
total coolers market overview cooler market evolution, 2012-2016
000 units 180 160
10
10
10
10
10
50
50
50
50
50
100
100
100
100
100
2012
2013
2014
2015
2016
installed units
140 120 100 80 60 40 20 0 BWC units
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Dispensers/pumps units
POU units
total coolers market overview cooler share by country, 2016 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine 0
2
4
BWC units 13
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6 8 ‘000 units
10
Dispensers/pumps units
12
POU units
14
16
18
total coolers unit volume 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2014
2015
2016
% share 2012
% share 2016
2016-12 CAGR
total coolers annual growth 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2014
2015
2016
2016-12 CAGR
2016-12 Growth
total coolers units per 000 people 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 CAGR
2016-12 Growth
total coolers total installed cooler base by sub-region •
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total coolers total installed cooler base by sub-region Rank
2012 East region Russia Ukraine Belarus Central Region Poland Czech Republic Hungary Slovakia
South region Romania Serbia Bulgaria Croatia Slovenia
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2015
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% share 2012
% share 2016
2016-12 CAGR
total coolers total installed cooler base by sub-region Rank
2012 Baltics Lithuania Estonia Latvia Total
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% share 2012
% share 2016
2016-12 CAGR
total coolers regulatory environment •
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total coolers regulatory environment •
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market overview bottled water coolers
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bottled water coolers market summary •
23
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bottled water coolers unit volume 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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% share 2012
% share 2016
2016-12 CAGR
bottled water coolers annual growth 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 CAGR
2016-12 Growth
bottled water coolers share of total market 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe
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share gain % 2016-12
bottled water coolers units per 000 people 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia
Serbia Slovakia
Slovenia Ukraine East Europe
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2014
2015
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2016-12 CAGR
2016-12 Growth
bottled water coolers machine types •
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bottled water coolers share by machine type Hot-cold Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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Cold-ambient
Free standing
Table top
bottled water coolers outlets •
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bottled water coolers distribution by outlet Commercial Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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Domestic
bottled water coolers cancellations •
32
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bottled water coolers cancellation rate 2015 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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2016
bottled water coolers contract lengths •
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bottled water coolers maintenance and additional services •
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market overview dispensers/pumps
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dispensers/pumps market summary •
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dispensers/pumps unit volume 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia
Serbia Slovakia
Slovenia Ukraine East Europe
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2014
2015
2016
% share 2012
% share 2016
2016-12 CAGR
dispensers/pumps annual growth 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 CAGR
2016-12 Growth
dispensers/pumps share of total market 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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share gain % 2016-12
dispensers/pumps units per 000 people 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 Growth
market overview bottled water for coolers
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bottled water for coolers market summary •
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bottled water for coolers bottled water market 2012 All bottled water % increase Packaged water % increase % of total botled water increase % share Water coolers % increase % of total botled water increase
% share
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2014
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bottled water for coolers bottled water market bottled water volume , 2012-2016 140
120
20
20
20
20
20
100
100
100
100
100
2012
2013
2014
2015
2016
million litres
100
80
60
40
20
0 packaged water
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water coolers
bottled water for coolers volume (mln litres) 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2013
2014
2015
2016
% share 2012
% share 2016
2016-12 CAGR
bottled water for coolers annual growth 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2014
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2016-12 CAGR
2016-12 Growth
bottled water for coolers litres per person 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 CAGR
2016-12 Growth
bottled water for coolers water throughput •
49
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bottled water for coolers water throughput litres per cooler 2015 Belarus
Bulgaria Croatia
Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Average
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18.9l bottles per cooler per month 2016
2015
2016
bottled water for coolers water types •
51
XX
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bottled water for coolers water volume by type Million litres Mineral Belarus
Bulgaria Croatia
Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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Purified
% share Spring
Mineral
Purified
Spring
bottled water for coolers packaging formats •
53
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market overview point of use
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point of use market summary •
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point of use unit volume 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2013
2014
2015
2016
% share 2012
% share 2016
2016-12 CAGR
point of use annual growth 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016-12 CAGR
2016-12 Growth
point of use share of total market 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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share gain % 2016-12
point of use units per 000 people 2012 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2014
2015
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2016-12 CAGR
2016-12 Growth
point of use BWC to POU conversion •
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point of use BWC to POU conversion BWC conversion % Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe
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New POU %
Converted units
New units
point of use outlets •
62
XX
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point of use distribution by outlet Offices Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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Factories
Institutions
Shops
Domestic
Other
point of use rented versus sold units •
64
XX
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point of use rented versus sold units Rented units % share Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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Sold units % share
point of use machine types •
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point of use share by machine type Hot-cold Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe Average
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Cold-ambient
Others
Carbonated
point of use maintenance and additional services •
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market overview price structure and revenue indicators
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price structure and revenue indicators market summary •
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price structure and revenue indicators bottled water coolers and bottled water sales •
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XX
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price structure and revenue indicators average water prices by type Euros per litre average 2016 Sparkling water Belarus
Bulgaria Croatia
Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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Still to 10 litres
Water coolers
price structure and revenue indicators bottled water coolers and bottled water sales Average BWC monthly rental (€) Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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Average bottle price (€)
BWC rental revenue (€)
Water sales revenue (€)
Total revenue (€)
% share BWC rental
% share water
price structure and revenue indicators bottled water coolers and bottled water sales 2012 Average monthly rental (€) Average bottle price (€)
BWC rental revenue (€ mln)
Water sales revenue (€ mln) Total revenue (€ mln)
BWC rental revenue (% share) Water sales revenue (% share)
Average monthly rental % change Average bottle price % change BWC rental revenue % change Water sales revenue % change
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2013
2014
2015
2016
price structure and revenue indicators point of use •
75
XX
© Zenith Global Ltd 2017
price structure and revenue indicators point of use Average monthly Average sales rental (€) price per unit (€) Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia
Serbia Slovakia Slovenia Ukraine East Europe
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Rented units revenue (€)
Sold units revenue (€)
Total revenue % share (€) rented units
% share revenue
price structure and revenue indicators point of use 2012 POU average monthly rental (€) POU average sale price (€)
POU revenue (€ mln)
POU sales revenue (€ mln) Total revenue (€ mln)
POU rental revenue (% share) POU sales revenue (% share)
POU average monthly rental % change POU average sale price % change POU revenue % change POU sales revenue % change
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2013
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2015
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market overview industry structure
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industry structure mergers and acquisitions •
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industry structure mergers and acquisitions o
80
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industry structure mergers and acquisitions Buyer
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Target
Country
Date
industry structure bottled water coolers •
82
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industry structure BWC - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
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2012
2013
2014
2015
2016
% share 2016
industry structure BWC - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share Top 25
% share Others East Europe
84
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2012
2013
2014
2015
2016
% share 2016
industry structure BWC - leading companies by volume of units installed 2012 Belarus
Bulgaria
Croatia‌
85
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2013
2014
2015
2016
industry structure dispensers/pumps •
86
XX
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industry structure dispensers/pumps - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
87
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2012
2013
2014
2015
2016
% share 2016
industry structure dispensers/pumps - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share Top 25
% share Others East Europe
88
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2012
2013
2014
2015
2016
% share 2016
industry structure dispensers/pumps - leading companies by volume of units installed 2012 Belarus
Bulgaria
Croatia‌
89
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2013
2014
2015
2016
industry structure point of use •
90
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© Zenith Global Ltd 2017
industry structure point of use - top 25 distributors Rank
Country
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
91
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Company
2012
2013
2014
2015
2016
% share 2016
industry structure point of use - top 25 distributors Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share Top 25
% share Others East Europe
92
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2012
2013
2014
2015
2016
% share 2016
industry structure point of use - leading companies by volume of units installed 2012 Belarus
Bulgaria
Croatia‌
93
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2013
2014
2015
2016
industry structure bulk bottled water suppliers •
94
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industry structure bulk bottled water - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
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2012
2013
2014
2015
2016
% share 2016
industry structure bulk bottled water - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share Top 25
% share Others East Europe
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2013
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% share 2016
industry structure bulk bottled water - leading companies by volume of units installed 2012 Belarus‌
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market overview forecast
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forecast market summary •
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© Zenith Global Ltd 2017
forecast key market developments and issues for the future •
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forecast market overview 2017f
Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people
Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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2018f
2019f
2020f
2021f
2022f
forecast market overview cooler market forecast, 2017f-2022f
installed units
000 units 200 180
20
20
20
20
20
20
160
60
60
60
60
60
60
110
110
110
110
110
110
2017f
2018f
2019f
2020f
2021f
2022f
140 120 100 80 60 40 20 0 BWC units
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Dispensers/pumps units
POU units
forecast market overview cooler share by country, 2022f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine 0
20
40
BWC units 103
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60 80 ‘000 units
100
Dispensers/pumps units
120
POU units
140
160
180
forecast total installed cooler base - unit volume 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2018f
2019f
2020f
2021f
2022f
% share 2017f
% share 2022f
2022f-17f CAGR
forecast total installed cooler base - annual growth 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast total installed cooler base - units per 000 people 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2018f
2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast bottled water coolers - unit volume 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2018f
2019f
2020f
2021f
2022f
% share 2017f
% share 2022f
2022f-17f CAGR
forecast bottled water coolers - annual growth 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
108
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast bottled water coolers - share of total market 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
share gain % 2022f-17f
forecast bottled water coolers - units per 000 people 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
110
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2018f
2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast dispensers/pumps - unit volume 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
111
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2018f
2019f
2020f
2021f
2022f
% share 2017f
% share 2022f
2022f-17f CAGR
forecast dispensers/pumps - annual growth 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
112
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast dispensers/pumps - share of total market 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
share gain % 2022f-17f
forecast dispensers/pumps - units per 000 people 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17f CAGR
forecast point of use - unit volume 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017f
% share 2022f
2022f-17f CAGR
forecast point of use - annual growth 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast point of use - share of total market 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
share gain % 2022f-17f
forecast point of use - units per 000 people 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast bottled cooler water - volume (mln litres) 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017f
% share 2022f
2022f-17f CAGR
forecast bottled cooler water - annual growth 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
120
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
forecast bottled cooler water - litres per person 2017f Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17f CAGR
2022f-17f Growth
country market analysis [Country]
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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Cooler market evolution •
cooler market evolution, 2012-2016
XX 350
10
300 8
6
200 150
million EUR
installed units
250
4
100 2 50 0
0 2012
2013
BWC units Dispensers/pumps Units
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2015
2016
POU units coolers revenue (mEUR)
[Country] market overview - bottled water coolers, dispensers/pumps and point of use 2012 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units
% growth Units per '000 people
Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
124
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2013
2014
2015
2016
[Country] market overview - bottled water coolers and point of use Market overview •
125
XX
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[Country] market overview - bottled water coolers and point of use Industry developments •
XX
Acquisitions •
126
XX
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[Country] market overview - bottled water coolers and point of use
S •
•
127
•
XX.
O
W
Strengths
XX
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XX
T
Opportunities •
Weaknesses
XX
Threats
[Country] bottled water coolers - market structure bottled water cooler units, 2012-16 160
120
110
100
120
130
24.0 22.0 20.0
100 80 60
20.0 15.0 10.0
40 5.0
0
0.0 2012
128
26.0
25.0
20
•
28.0
30.0
140
milion litres
BWC installed units
140
bottled water cooler water volume, 2012-16
2013
XX
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2014
2015
2016
2012
2013
2014
2015
2016
[Country] bottled water coolers - market structure Throughput Litres per cooler 18.9l bottles per cooler per month
Throughput •
XX
Cancellations •
XX
Contract lengths •
129
XX
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2015
2016
Cancellations Quit rate %
2015
2016
[Country] bottled water coolers - market structure Outlets •
BWC outlets, 2016
XX
50%
50%
Commercial Domestic
Machine types •
XX
BWC machine types, 2016
50%
50%
Hot-cold Cold-ambient
130
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[Country] bottled water coolers - market structure Water types •
BWC water types, 2016
XX 20%
20%
Eau de boisson Mineral Purified
20%
20%
Spring Other water type
20%
131
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[Country] bottled water coolers - market structure Legislation •
XX
Maintenance and additional services •
132
XX
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[Country] point of use - market structure BWC to POU conversions
point of use units, 2012-16 160
POU installed units
140 120
110
100
120
130
140
Replacement rate %
80
Number of units
60 40 20 0 2012
•
2013
XX
Conversion •
133
Units added
2015
100
XX
© Zenith Global Ltd 2017
2014
2015
2016
New POU
2016
2015
2016
[Country] point of use - market structure Outlets •
POU outlets, 2016
XX 15% 25%
Offices Factories 15%
Institutions Shops
15%
Domestic 15% 15%
Others
POU machine types, 2016 Machine types •
XX
20% 40%
Hot-cold Cold-ambient Others
40%
134
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[Country] point of use - market structure Rented/sold units •
POU machine types, 2016
XX
50%
50%
Rented Sold
Maintenance and additional services •
135
XX
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[Country] price structure and revenue indicators - BWC and POU Point of use
•
136
2015
2016
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average bottle price (€)
Total revenue (€)
Total revenue (€)
- revenue from rented units
- revenue from rented units
- revenue from sold units
- revenue from bottled water sales
XX
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2015
2016
[Country] price structure and revenue indicators - BWC and POU •
XX
million EUR
cooler revenue, 2012-16 100 90 80 70 60 50 40 30 20 10 0
83.2
75.3
81.0
72.6
78.1
70.0
10.0
10.6
11.2
11.9
12.6
2012
2013
2014
2015
2016
Total revenue (€ mln)
© Zenith Global Ltd 2017
93.6
80.0
BWC revenue (€ mln)
137
90.0
86.5
POU revenue (€ mln)
[Country] dispensers/pumps - market structure •
dispensers/pumps units, 2012-16
XX 25
23
installed units
21
19
20
17 15
15 10 5 0 2012
138
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2013
2014
2015
2016
[Country] bottled water cooler companies - units installed Machines in December Company
Adjustment Others Total market
139
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler companies - units installed •
140
XX
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[Country] dispensers/pumps companies - units installed Machines in December Company
Adjustment Others Total market
141
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] dispensers/pumps companies - units installed •
142
XX
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[Country] bottled water cooler companies - water volume Million litres Company
Others Total market
143
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler brands - water volume Million litres Brand
Others Total market
144
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler companies and brands - water volume •
145
XX
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[Country] point of use distributors - units installed Machines in December Company
Adjustment Others Total market
146
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] point of use distributors - units installed •
147
XX
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[Country] forecast - bottled water coolers, dispensers/pumps and point of use 2017f
Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people
Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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2018f
2019f
2020f
2021f
2022f
17f-22f CAGR
% 22f-17
[Country] forecast - bottled water coolers, dispensers/pumps and point of use •
149
XX
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appendix glossary, acronyms and abbreviations
Š Zenith Global Ltd 2016
appendix glossary
151
•
Adjustment: Market adjustment accounts for over/underestimation of the total market as a result of reconciliation of indirect sales and drop off of retired sold units.
•
Bottled water: All water sold in containers for human consumption.
•
Bulk bottled water / cooler water: Bottled water sold in containers larger than 10 litres in size.
•
Bottled water cooler: A unit that dispenses bottled purified, spring or mineral water. The unit can be installed under a rental and service agreement or purchased outright by the customer. Water is delivered direct to the customer by a distributor and empty bottles are taken away. New bottles are placed upside down on top of the machine. A feed tube spike from the machine penetrates a watertight cap in the bottle and opens a valve within the cap, thereby allowing water to flow into the machine. Water is dispensed from cold/hot/ambient taps at the front of the unit. Disposable cups are normally provided in a tube dispenser on the front or side. Machines are usually either freestanding or table-top. They usually take larger bottle formats (5 litre, 7.5 litre, 11.4 litre, 18.9 litre) than those distributed in packaged formats that are available through usual retail outlets such as supermarkets etc.
•
Bottler: Bottlers supply water to distributors in tankers or bottles. They have no cooler units of their own.
•
Bottler-distributors: Bottler-distributors have their own water source, fill bottles under their own brand, install their own cooler units and run their own distribution service. They may also fill bottles under contract for other distributors, either under their own brand or under distributor brands.
•
Carbon filtration: Cartridges in carbon filters naturally absorb organic compounds and chlorine by-products from water. The technique is often used to remove objectionable taste and odour from water.
•
Codex: Bottled water and POU legislative framework in Germany.
•
Distributor: Distributors service their own machines using water supplied by bottlers or bottler-distributors. The water may be marketed under the bottler’s, bottler-distributor’s or the distributor’s brand name.
•
Eau de source: Term used in the Benelux countries and France to describe water from a single protected underground source, untreated and preserved in its natural state.
© Zenith Global Ltd 2017
appendix glossary •
Eau de boisson: Term used in the Benelux countries and France to describe water packed in bottles larger than 2 litres.
•
HoReCa: Hospitality sector (concatenation of hotel, restaurant and café).
•
Natural mineral water: In accordance with EC Directive 80/777/EEC on Natural Mineral Waters (and related 96/70/EC, 98/83/EC and 2003/40/EC), in order to qualify as a natural mineral water, the water must: o come from a specified underground source that is protected from any kind of pollution o be stable in its chemical and physical composition o satisfy microbiological criteria and be free of any harmful bacteria o receive no treatment other than filtration (to remove items such as sand particles) or carbonation by the addition of carbon dioxide (although some waters are naturally carbonated) o be bottled at source and fitted with a tamper-evident seal o undergo regular analyses after recognition by an approved laboratory to ensure that these exacting standards are maintained.
152
•
Packaged water: Bottled water that is not distributed for consumption via water coolers.
•
POU cooler: A water cooler device that is plumbed into a potable water supply and improves the quality of the water through some method of filtration or purification. Such machines rarely have a drainage system, unless the method of filtration is reverse osmosis or individual country legislation requires it; otherwise the water is either consumed at the point of release or enters the drip tray. The water is usually chilled, heated or carbonated. Units can be faucet/tap, freestanding or table-top. Filtration methods include reverse osmosis, ultra violet (UV) and carbon filter. Faucet/tap units typically utilise carbon and combined staged filtration to deliver filtered water - a ‘diverter’ may be incorporated to bypass the filtration process for dishwashing, etc.
•
Purified water: Mains or other water subjected to further processing and treatment and bottled in accordance with EC Directive 80/778/EEC on Water for Human Consumption. Sometimes called ‘drinking water’ or ‘table water’. It may come from more than one source or not from a single underground source. It may include the public water supply or be transported from the source to the bottling plant. Bottling companies may carry out filtration and treatment processes on the water to amend its constituents before the water is distributed for sale. Some companies may also add mineral salts and carbon dioxide to their water.
© Zenith Global Ltd 2017
appendix glossary •
Reverse osmosis: A water treatment process that filters out most inorganic chemicals such as salts, metals and minerals as well as microorganisms and many (but not all) organic compounds. It is sometimes seen as a controversial filtration method as it frequently discards a high percentage of water along with the contaminants.
•
Spring water: In accordance with EC Drinking Water Directive 80/778/EEC, subsequently amended 98/83/EC and related 80/777/EEC, 96/70/EC, and 2003/40/EC, any water from a spring or well may qualify as spring water if it meets the same basic standards as domestic tap water. Impurities may be removed by processing and treatment. Spring water must: o be bottled at source unless it was being tankered before 23 November 1996 o be safe without disinfection and not treated in any way which will alter the natural microbiology o be bottled under only one name as the largest item on the label (the name of source or place of exploitation)
o be untreated except to remove unstable elements (sediment, precipitating iron and manganese). o Unlike natural mineral water, spring water does not have to have a characteristic composition, be free from all traces of pollution or be from a recognised (as opposed to registered) source.
153
•
Throughput: The volume of bottled used per cooler
•
Under sink system: An under sink system is classified as any water filtration device (reverse osmosis, UV or carbon) housed in the cupboard/cabinet below the sink area. Filtered water may be delivered direct through the main sink tap, or through a secondary tap within the sink area. Most under sink units only provide filtered water, however some POU distributors are offering units that provide chilled or even hot filtered water through the sink tap. Under sink systems provide a convenient way to give people greater control over the standard of the water they consume. Although there are a range of different methods, generally an under counter unit aims at lowering the amount of heavy metals such as copper, lead, cadmium and barium in the water as well as magnesium, fluoride and sediment.
•
UV: UV filtration systems inactivate bacteria, viruses and micro-organisms.
© Zenith Global Ltd 2017
appendix acronyms and abbreviations
154
...
Negligible, less than 0.05
cl
Centilitre
f
Forecast
na
Not available, not applicable
ADEAC
Asociación de Distribuidores y Envasadores de Agua en Cooler
AWCN
Association Water Cooler Netherlands
B2B
Business-to-Business
BiB
Bag-in-box
BPA
Bisphenol A
BSDA
British Soft Drinks Association
BWC
Bottled water cooler
BWCA
British Water Cooler Association
CAGR
Compound annual growth rate
DIN
Deutsches Institut für Normung (German Institute for Standardisation)
DTI
Department of Trade & Industry
EBWA
European Bottled Water Association
© Zenith Global Ltd 2017
appendix acronyms and abbreviations
155
EC
European Commission
EFET
Hellenic Food Authority
EFBW
European Federation of Bottled Waters
EFSA
European Food Safety Authority
EPDWA
European Point of use Drinking Water Association
EPFL
Swiss Federal Institute of Technology
EU
European Union
FSA
Food Standards Agency
GBWA
German Bottled Water Cooler Association
GWCA
German Water Cooler Association
HOD
Home and office delivery
IMF
International Monetary Fund
IMQ
Institut für Microbiologische Qualitätssicherung
MIT
Ministry of Industry and Trade (Norway)
NR
Non returnable packaging
NSF
National Sanitation Foundation
© Zenith Global Ltd 2017
appendix acronyms and abbreviations
156
OOH
Out-of-home
PET
Polyethylene terephthalate
POU
Point of use
R
Returnable packaging
RO
Reverse osmosis
SME
Small- and medium-sized enterprise
SSTI
Self-sanitising technology system
UNESCO
United Nations Educational, Scientific and Cultural Organization
UNESDA
Union of European Beverages Associations
UV
Ultra violet
VAT
Value-added tax
WEEE
Waste Electrical and Electronic Equipment Directive
WRAP
Waste Resources Action Programme
WRAS
Water Regulations Advisory Scheme
WE
Watercoolers Europe
Š Zenith Global Ltd 2017
company profiles [Country]
157
Š Zenith Global Ltd 2016
[COMPANY] WATER DATA AND SALES Country: Category: Address: Contact Name & Function:
Email: Tel: Website:
Company Structure Ownership Senior Management Commentary & company description [Information about company and any key recent activities]
Product range Brand [Brand Name]
Water Type Spring
Packacking Type R Polycarb
Packaging size 18.9; 11.0
Water volumes (million litres) Total Sales
2012 5.0
2013 5.5
2014 6.0
2015 6.2
2016 6.5
Installed units at the end of the year Point of Use (POU)
2012 5,000
2013 6,000
2014 6,500
2015 7,000
2016 8,000
15,000
16,000
16,000
18,000
20,000
200
210
220
240
260
20,200
22,210
22,720
25,240
28,260
Bottled Coolers (BWC) Dispensers/pumps Total
Š Zenith Global Ltd, 2017
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