Zenith East Europe Water Coolers Sample

zenithinternational enithinternational

2016

East Europe Water Coolers Zenith Report

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Water Coolers 2016 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.

For a third consecutive year the East Europe Water Coolers 2016 report provides an in-depth quantitative and qualitative analysis of the dynamically growing point of use market.

We hope that you find East Europe Water Coolers 2016 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iuliana Boda Market Analyst Zenith International

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide

Contents Brief Summary Section 1 - Overview

Page 10-12 Page 13-45

Market summary Bottled water cooler (BWC), dispensers/pumps and POU coolers Water types via coolers Packaging formats Outlets - bottled water coolers Outlets - POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types - bottled water coolers, dispensers/pumps and point of use Maintenance and additional services Price structures and market value Price structures and market value - bottled water coolers Price structures and market value - POU coolers Cancellations Contract lengths Industry structure - total installed base by leading groups Industry structure - bottled water coolers Industry structure - POU coolers Industry structure - mergers and acquisitions Regulatory environment Key industry developments and issues Forecasts

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide

Contents Section 2 - Country profiles Commentary and charts showing: Market overview - bottled watercoolers and point of use - Industry developments Market structure - bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure - point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies - bottled water coolers Companies - dispensers/pumps Brands - bottled water coolers Brands - dispensers/pumps Distributors - point of use Forecasts - bottled water coolers, dispensers/pumps and POU Š Zenith International Ltd 2015

Page 46 - 327

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine

Page 46 Page 65 Page 85 Page 102 Page 121 Page 139 Page 158 Page 177 Page 195 Page 215 Page 232 Page 254 Page 273 Page 292 Page 309

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Contents Section 3 - Overview charts

Page 328 - 341

Total cooler units, 2010-14 Cooler share by country, 2014 Cooler units by country, 2014 POU units by country, 2014 Forecast total cooler units, 2014-19 Forecast total cooler units by country, 2019 Water cooler volume, 2010-14 Cooler share of total bottled water market, 2010-14 Water types, 2014 Leading bottled cooler companies, 2014 Leading companies by water volume sales, 2014 Leading POU companies, 2014 Forecast water cooler volume, 2014-19

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specialist consultants to the food and drink industries worldwide

Contents Section 4 - Overview tables

Page 342-399

Total market analysis

Page 343

Bottled water market, 2010-14 Bottled coolers, point of use and dispensers/pumps, 2010-14 Total cooler units by country, 2010-14 Bottled water cooler and dispensers/pumps analysis

Page 346

Bottled cooler units by country, 2010-14 Bottled cooler units annual % change, 2010-14 Bottled cooler units annual % share of total units, 2010-14 Bottled cooler units per thousand people, 2010-14 Dispenser/pump units by country, 2010-14 Dispenser/pump units annual % change, 2010-14 Dispenser/pump units % share of total units, 2010-14 Dispenser/pump units per thousand people, 2010-14 Bottled cooler and dispenser/pump water volumes, 2010-14 Water volumes annual % change, 2010-14 Bottled cooler and dispenser/pump water per capita consumption, 2010-14 Throughput by country, 2013-14 Breakdown by water types, 2012-14 Water types by country, 2014 Bottled cooler market characteristics, 2014 Bottled cooler revenue indicators by country, 2014 Bottled cooler revenue indicators - East Europe regional, 2014

zenithinternational Š Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide

Contents Section 4 - Overview tables (cont.)

POU analysis

Page 342 - 399 Page 363

POU units by country, 2011-14 POU units annual % change by country, 2012-14 POU units % share of total units, 2011-14 POU units per thousand people, 2011-14 POU conversion by country, 2014 POU cooler unit characteristics by country (% share), 2014 POU units distribution by outlet (% share), 2014 POU rented versus sold units, 2014 POU revenue indicators by country, 2014 Industry structure

Page 372

Top 25 national companies by volume (million litres), 2010-14 Top 25 national bottled cooler and dispenser/pump brands, 2010-14 Top 25 national bottled cooler distributors, 2010-14 Top 25 national dispenser/pump distributors, 2010-14 Top 25 national POU distributors, 2013-14 Leading bottled coolers and dispenser/pump regions, 2010-14 Leading bulk water consumption regions, 2010-14

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specialist consultants to the food and drink industries worldwide

Contents Section 4 - Overview tables (cont.)

Forecasts

Page 342-399 Page 385

Forecast total cooler units by country, 2014-19 Forecast bottled cooler units by country, 2014-19 Forecast bottled cooler units annual % change, 2014-19 Forecast bottled cooler units % share of total units, 2014-19 Forecast bottled cooler units per thousand people, 2014-19 Forecast dispenser/pump units by country, 2014-19 Forecast dispenser/pump units annual % change, 2014-19 Forecast dispenser/pump units % share of total units, 2014-19 Forecast dispenser/pump units per thousand people, 2014-19 Forecast bottled cooler and dispenser/pump water volumes, 2014-19 Forecast water volumes annual % change, 2014-19 Forecast POU units by country, 2014-19 Forecast POU units annual % change, 2014-19 Forecast POU units % share of total units, 2014-19 Forecast POU units per thousand people, 2014-19

Section 5 - Company profiles

Page 400 - 497

Section 6 - Appendices

Page 498 - 507

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Market overview - bottled water coolers, dispensers/pumps and point of use Commentary Commentary

Country: Cooler Market Evolution 2011-2015 15

10

4 5

Million EUR

Commentary Commentary  Commentary  Commentary

Thousand Units

7

.

1

0 2010

2011

2012

2013

2014

Years BWC units

POU units

Coolers revenue (mEUR)

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Market overview - bottled water coolers and point of use 2011

2012

2013

2014

2015

Bottled water coolers Units % growth Units per '000 people Dispensers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Market overview - bottled water coolers and point of use    

Commentary Commentary Commentary Commentary

Industry developments

   

Commentary Commentary Commentary Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Market overview - bottled water coolers and point of use S

O



Strengths Commentary



W

Weaknesses 

Commentary

Commentary



Commentary



Commentary



Commentary



Commentary



Commentary

Opportunities

T

Threats



Commentary



Commentary



• asdf Commentary



Commentary



Commentary



Commentary



Commentary

Threats Commentary

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Section 2 - Country Market structure - bottled water coolers Bottled water cooler units 2011 -15

Bottled water cooler volume 2011 - 15

60000

70 50,000

50,000

50,000

50,000

40000 30000 20000

   

60

60

60

60

2010

2011

2012 Years

2013

2014

50 40 30 20

10000 0

60 60

Million litres

BWC Installed units

50,000 50000

10 2010

2011

2012 Years

2013

2014

0

Commentary Commentary Commentary Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Market structure - bottled water coolers Throughput

   

Commentary Commentary Commentary Commentary

Throughput

2014

2015

2014

2015

Litres per cooler 18.9l bottles per cooler per month

Cancellations

 Commentary  Commentary Contract lengths

Cancellations Quit rate %

 Commentary  Commentary.

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Section 2 - Country Market structure - bottled water coolers Outlets

Outlets, 2015

 Commentary  Commentary

Commercial

50.0%

50.0% Domestic

Machine types

 Commentary  Commentary

Machine types, 2015

Hot-cold 50.0%

50.0% Cold-ambient

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Section 2 - Country Market structure - bottled water coolers

Water types

 Commentary  Commentary

Water types, 2015 25.0%

25.0%

Eau de boisson Mineral Purified Spring Other water type

25.0%

25.0%

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Section 2 - Country Market structure - bottled water coolers Legislation

 Commentary  Commentary Maintenance and additional services

 Commentary  Commentary

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Section 2 - Country Market structure - point of use Point of use cooler units 2010-14 12,000

POU Installed units

10,000

10,000

10,000

10,000

10,000

10,000 8,000

Units added 6,000

4,000

New POU

2014

2014

2015

2015

Replacement rate %

2,000 0

BWC to POU conversions

Number of units 2010

2011

2012 Years

2013

2014

Conversion

 Commentary  Commentary

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Section 2 - Country Market structure - point of use Outlets, 2015

Outlets

 Commentary  Commentary  Commentary

16.7%

16.7%

Offices 16.7%

Factories Institutions Shops Domestic

16.7%

Others 16.7% 16.7%

Machine types

 Commentary  Commentary .

Machine types, 2015 25.0%

25.0% Hot-cold Cold-ambient Carbonated Others

25.0%

25.0%

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Section 2 - Country Market structure - point of use

Rented vs. Sold units, 2015 Rented/sold

 Commentary  Commentary

Rented Sold 50.0%

50.0%

Maintenance and additional services

 Commentary  Commentary

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Section 2 - Country Price structure and revenue indicators - BWC and POU

Point of use

2014

2015

Bottled water coolers

Average monthly rental (€)

Average monthly rental (€)

Average sales price per unit (€)

Average sales price per unit (€)

Total revenue (€)

Total revenue (€)

2014

2015

 Commentary  Commentary  Commentary

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Section 2 - Country Companies - bottled water coolers Machines in December

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3 ‌.

Total Market

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Companies - Dispensers/pumps Machines in December

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3 ‌.

Total Market

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Companies - Bottled water coolers and Dispensers/pumps Million litres

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3 ‌

Others Total market

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Brands - Bottled water coolers Million litres

2011

2012

2013

2014

2015

% share 2015

% 15-14

Brand 1 Brand 2 Brand 3 …

Others Total market

 Commentary  Commentary .

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specialist consultants to the food and drink industries worldwide

Section 2 - Country Distributors - point of use Machines in December

2011

2012

2013

2014

2015

% share 2015

% 15-14

Company 1 Company 2 Company 3

Others Adjustment Total market

 Commentary  Commentary

zenithinternational © Zenith International Ltd 2015

specialist consultants to the food and drink industries worldwide

Section 2 - Country Forecasts - bottled water coolers and point of use Units in December

2016f

2017f

2018f

2019f

2020f

% av 16-20

% 20-15

Bottled water coolers Units % growth Dispensers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share

 Commentary  Commentary

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specialist consultants to the food and drink industries worldwide

Section 3 - Overview charts Total cooler units, 2010-2015

1,200

000 units in December

1,000

800

500

500

500

500

500

600

POU

BWC 400

500

500

500

500

500

2011

2012

2013

2014

2015

200

0

Year

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specialist consultants to the food and drink industries worldwide

Section 3 - Overview charts Cooler units by country, 2015 Others 16.7%

Country 1 16.7%

Country 2 16.7%

Country 5 16.7%

Country 4 16.7%

Country 3 16.7%

Total units

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Section 4 - Overview tables Bottled water market Million litres

2011

2012

2013

2014

2015

Bottled water coolers (BWC) All bottled water % increase Packaged water % increase % share Water coolers % increase % of all bottled water increase % share

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specialist consultants to the food and drink industries worldwide

Section 4 - Overview tables Total cooler units by country 2011

2012

2013

2014

2015

% 15-14

% share 2011

% share 2015

Growth % 15-11

CAGR % 11-15

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe total

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specialist consultants to the food and drink industries worldwide

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