zenithinternational enithinternational
2016
East Europe Water Coolers Zenith Report
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Water Coolers 2016 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report. For a third consecutive year the East Europe Water Coolers 2016 report provides an in-depth quantitative and qualitative analysis of the dynamically growing point of use market. We hope that you find East Europe Water Coolers 2016 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iuliana Boda Market Analyst Zenith International
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Brief Summary Section 1 - Overview
Page 10-12 Page 13-45
Market summary Bottled water cooler (BWC), dispensers/pumps and POU coolers Water types via coolers Packaging formats Outlets - bottled water coolers Outlets - POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types - bottled water coolers, dispensers/pumps and point of use Maintenance and additional services Price structures and market value Price structures and market value - bottled water coolers Price structures and market value - POU coolers Cancellations Contract lengths Industry structure - total installed base by leading groups Industry structure - bottled water coolers Industry structure - POU coolers Industry structure - mergers and acquisitions Regulatory environment Key industry developments and issues Forecasts
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Section 2 - Country profiles Commentary and charts showing: Market overview - bottled watercoolers and point of use - Industry developments Market structure - bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure - point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies - bottled water coolers Companies - dispensers/pumps Brands - bottled water coolers Brands - dispensers/pumps Distributors - point of use Forecasts - bottled water coolers, dispensers/pumps and POU Š Zenith International Ltd 2015
Page 46 - 327
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine
Page 46 Page 65 Page 85 Page 102 Page 121 Page 139 Page 158 Page 177 Page 195 Page 215 Page 232 Page 254 Page 273 Page 292 Page 309
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 3 - Overview charts
Page 328 - 341
Total cooler units, 2010-14 Cooler share by country, 2014 Cooler units by country, 2014 POU units by country, 2014 Forecast total cooler units, 2014-19 Forecast total cooler units by country, 2019 Water cooler volume, 2010-14 Cooler share of total bottled water market, 2010-14 Water types, 2014 Leading bottled cooler companies, 2014 Leading companies by water volume sales, 2014 Leading POU companies, 2014 Forecast water cooler volume, 2014-19
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Section 4 - Overview tables
Page 342-399
Total market analysis
Page 343
Bottled water market, 2010-14 Bottled coolers, point of use and dispensers/pumps, 2010-14 Total cooler units by country, 2010-14 Bottled water cooler and dispensers/pumps analysis
Page 346
Bottled cooler units by country, 2010-14 Bottled cooler units annual % change, 2010-14 Bottled cooler units annual % share of total units, 2010-14 Bottled cooler units per thousand people, 2010-14 Dispenser/pump units by country, 2010-14 Dispenser/pump units annual % change, 2010-14 Dispenser/pump units % share of total units, 2010-14 Dispenser/pump units per thousand people, 2010-14 Bottled cooler and dispenser/pump water volumes, 2010-14 Water volumes annual % change, 2010-14 Bottled cooler and dispenser/pump water per capita consumption, 2010-14 Throughput by country, 2013-14 Breakdown by water types, 2012-14 Water types by country, 2014 Bottled cooler market characteristics, 2014 Bottled cooler revenue indicators by country, 2014 Bottled cooler revenue indicators - East Europe regional, 2014
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Section 4 - Overview tables (cont.) POU analysis
Page 342 - 399 Page 363
POU units by country, 2011-14 POU units annual % change by country, 2012-14 POU units % share of total units, 2011-14 POU units per thousand people, 2011-14 POU conversion by country, 2014 POU cooler unit characteristics by country (% share), 2014 POU units distribution by outlet (% share), 2014 POU rented versus sold units, 2014 POU revenue indicators by country, 2014 Industry structure
Page 372
Top 25 national companies by volume (million litres), 2010-14 Top 25 national bottled cooler and dispenser/pump brands, 2010-14 Top 25 national bottled cooler distributors, 2010-14 Top 25 national dispenser/pump distributors, 2010-14 Top 25 national POU distributors, 2013-14 Leading bottled coolers and dispenser/pump regions, 2010-14 Leading bulk water consumption regions, 2010-14
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Contents Section 4 - Overview tables (cont.) Forecasts
Page 342-399 Page 385
Forecast total cooler units by country, 2014-19 Forecast bottled cooler units by country, 2014-19 Forecast bottled cooler units annual % change, 2014-19 Forecast bottled cooler units % share of total units, 2014-19 Forecast bottled cooler units per thousand people, 2014-19 Forecast dispenser/pump units by country, 2014-19 Forecast dispenser/pump units annual % change, 2014-19 Forecast dispenser/pump units % share of total units, 2014-19 Forecast dispenser/pump units per thousand people, 2014-19 Forecast bottled cooler and dispenser/pump water volumes, 2014-19 Forecast water volumes annual % change, 2014-19 Forecast POU units by country, 2014-19 Forecast POU units annual % change, 2014-19 Forecast POU units % share of total units, 2014-19 Forecast POU units per thousand people, 2014-19
Section 5 - Company profiles
Page 400 - 497
Section 6 - Appendices
Page 498 - 507
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled water coolers, dispensers/pumps and point of use Commentary Commentary
Country: Cooler Market Evolution 2011-2015 15
10
4 5
Million EUR
Commentary Commentary Commentary Commentary
Thousand Units
7
. 1
0 2010
2011
2012
2013
2014
Years BWC units
POU units
Coolers revenue (mEUR)
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specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled water coolers and point of use 2011
2012
2013
2014
2015
Bottled water coolers Units % growth Units per '000 people Dispensers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled water coolers and point of use
Commentary Commentary Commentary Commentary
Industry developments
Commentary Commentary Commentary Commentary
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Section 2 - Country Market overview - bottled water coolers and point of use S
O
Strengths Commentary
W
Weaknesses
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Opportunities
T
Threats
Commentary
Commentary
• asdf Commentary
Commentary
Commentary
Commentary
Commentary
Threats Commentary
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Section 2 - Country Market structure - bottled water coolers Bottled water cooler units 2011 -15
Bottled water cooler volume 2011 - 15
60000
70 50,000
50,000
50,000
50,000
40000 30000 20000
60
60
60
60
2010
2011
2012 Years
2013
2014
50 40 30 20
10000 0
60 60
Million litres
BWC Installed units
50,000 50000
10 2010
2011
2012 Years
2013
2014
0
Commentary Commentary Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled water coolers Throughput
Commentary Commentary Commentary Commentary
Throughput
2014
2015
2014
2015
Litres per cooler 18.9l bottles per cooler per month
Cancellations
Commentary Commentary Contract lengths
Cancellations Quit rate %
Commentary Commentary.
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Section 2 - Country Market structure - bottled water coolers Outlets
Outlets, 2015
Commentary Commentary
Commercial
50.0%
50.0% Domestic
Machine types
Commentary Commentary
Machine types, 2015
Hot-cold 50.0%
50.0% Cold-ambient
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Section 2 - Country Market structure - bottled water coolers
Water types
Commentary Commentary
Water types, 2015 25.0%
25.0%
Eau de boisson Mineral Purified Spring Other water type
25.0%
25.0%
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Section 2 - Country Market structure - bottled water coolers Legislation
Commentary Commentary Maintenance and additional services
Commentary Commentary
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Section 2 - Country Market structure - point of use Point of use cooler units 2010-14 12,000
POU Installed units
10,000
10,000
10,000
10,000
10,000
10,000 8,000
Units added 6,000
4,000
New POU
2014
2014
2015
2015
Replacement rate %
2,000 0
BWC to POU conversions
Number of units 2010
2011
2012 Years
2013
2014
Conversion
Commentary Commentary
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Section 2 - Country Market structure - point of use Outlets, 2015
Outlets
Commentary Commentary Commentary
16.7%
16.7%
Offices 16.7%
Factories Institutions Shops Domestic
16.7%
Others 16.7% 16.7%
Machine types
Commentary Commentary .
Machine types, 2015 25.0%
25.0% Hot-cold Cold-ambient Carbonated Others
25.0%
25.0%
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Section 2 - Country Market structure - point of use
Rented vs. Sold units, 2015 Rented/sold
Commentary Commentary
Rented Sold 50.0%
50.0%
Maintenance and additional services
Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Section 2 - Country Price structure and revenue indicators - BWC and POU
Point of use
2014
2015
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue (€)
2014
2015
Commentary Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Section 2 - Country Companies - bottled water coolers Machines in December
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3 ‌.
Total Market
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Companies - Dispensers/pumps Machines in December
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3 ‌.
Total Market
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Companies - Bottled water coolers and Dispensers/pumps Million litres
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3 ‌
Others Total market
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Brands - Bottled water coolers Million litres
2011
2012
2013
2014
2015
% share 2015
% 15-14
Brand 1 Brand 2 Brand 3 …
Others Total market
Commentary Commentary .
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specialist consultants to the food and drink industries worldwide
Section 2 - Country Distributors - point of use Machines in December
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3
Others Adjustment Total market
Commentary Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 2 - Country Forecasts - bottled water coolers and point of use Units in December
2016f
2017f
2018f
2019f
2020f
% av 16-20
% 20-15
Bottled water coolers Units % growth Dispensers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts Total cooler units, 2010-2015
1,200
000 units in December
1,000
800
500
500
500
500
500
600
POU
BWC 400
500
500
500
500
500
2011
2012
2013
2014
2015
200
0
Year
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts Cooler units by country, 2015 Others 16.7%
Country 1 16.7%
Country 2 16.7%
Country 5 16.7%
Country 4 16.7%
Country 3 16.7%
Total units
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables Bottled water market Million litres
2011
2012
2013
2014
2015
Bottled water coolers (BWC) All bottled water % increase Packaged water % increase % share Water coolers % increase % of all bottled water increase % share
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables Total cooler units by country 2011
2012
2013
2014
2015
% 15-14
% share 2011
% share 2015
Growth % 15-11
CAGR % 11-15
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe total
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
zenithinternational specialist consultants to the food and drink industries worldwide
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zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide