Latin America Energy Drinks Report 2013

Country Energy Drinks Market overview

Country Energy Drinks 2013

1

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

CONTENTS

2

1:

Market Size

2:

Channels

3:

Market Segmentation

4:

Market Shares

5:

Own label

6:

Packaging

7:

Ingredients and flavours

8:

New product development

9:

Consumer Demographics

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

10: Industry developments 11: Energy Forecast

3

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Total Market Size M Litres

2008

2009

2010

2011

2012

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Growth Rate Total Others Retail Total PCC Litres Retail Market Share

12.00 10.00 8.00

Total 6.00

Others Retail

4.00 2.00 0.00

2008

4

Š Zenith International Ltd 2013

2009

2010

2011

2012

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Retail Market Size Total Retail M MXN Growth Rate Value Spend per Capita (MXN) M Liters Growth Rate Volume Consumption per Capita

2008

2009

2010

2011

2012

200.0% 180.0% 160.0% 140.0% 120.0% Growth Rate Value

100.0%

Growth Rate Volume

80.0% 60.0% 40.0% 20.0% 0.0%

2008

5

2009

Š Zenith International Ltd 2013

2010

2011

2012

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Energy Forecast M Litres

2013

2014

2015

2016

2017

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Growth Rate Total Others Retail Total PCC Litres Retail Market Share

40.00 35.00

30.00 25.00

Total 20.00

Others

15.00

Retail

10.00

5.00 0.00 2013

6

Š Zenith International Ltd 2013

2014

2015

2016

2017

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Total Retail M MXN Growth Rate Value Spend per Capita (MXN) M Liters Growth Rate Volume Consumption per Capita

2013

2014

2015

2016

2017

50.0% 45.0%

40.0% 35.0% 30.0% 25.0%

Growth Rate Value

20.0%

Growth Rate Volume

15.0%

10.0% 5.0% 0.0% 2013

7

2014

Š Zenith International Ltd 2013

2015

2016

2017

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Market Segmentation Value M$

2011

2012

Total Retail Sugar Free Regular 120,000.0 100,000.0 80,000.0 Sugar Free 60,000.0

Regular Total Retail

40,000.0 20,000.0 0.0 2011

8

Š Zenith International Ltd 2013

2012

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

Volume M Liters

2011

2012

Total Sugar Free Regular 12.00 10.00 8.00 Total

6.00

Sugar Free Regular

4.00 2.00 0.00 2011

9

Š Zenith International Ltd 2013

2012

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

10

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

M$

2010

2011

2012

M Litres Company Company Company Company Company Company

2010

2011

2012

Value per liter Company Company Company Company Company Company

2010

2011

2012

Company Company Company Company Company Company

11

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Country Energy Drinks Market overview

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION