New Zealand Coolers Report 2013

zenithinternational specialist consultants to the food and drink industries worldwide

New Zealand Coolers Report 2013

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

New Zealand Table of Contents Market overview - bottled coolers and point of use

4

Market structure - bottled coolers

8

Market structure - point of use

14

Price structure and revenue indicators - bottled coolers and point of use

18

Leading bottled coolers – companies

19

Leading bottled coolers – brands

21

Leading POU companies

22

Total bottled water – forecasts

23

Bottled coolers and POU – forecasts

24

Company profiles

26

zenithinternational © Zenith International Ltd 2013

specialist consultants to the food and drink industries worldwide

New Zealand Methodology In order to complete this work Zenith’s team of analysts and consultants have conducted primary interviews with key industry participants and representative bodies as required. Zenith has also made reference to its internal data library and global databases, alongside other third party sources. Throughout its ongoing research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace and, as such, achieves a high level of accuracy.

Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.

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zenithinternational Š Zenith International Ltd 2013

specialist consultants to the food and drink industries worldwide

New Zealand Market overview - bottled coolers and point of use 2011

2012

% 11-12

Total bottled water in million litres Per capita consumption Water in small pack in million litres (up to 10l) Per capita consumption Bottled water coolers Units Units per '000 people Million litres Per capita consumption Point of Use Units Units per '000 people Total coolers Units POU % share 2012

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market overview - bottled coolers and point of use Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Bottled water cooler volume 2011-12

Bottled water cooler units 2011-12 250,000

250.0

200,000

200.0

150,000

150.0

100,000

100.0

50,000

50.0

Million litres

0.0

0 2011

2012

2011

2012

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Throughput Litres per cooler per year

2011

2012

Cancellations

2011

2012

Quit rate %

15l bottles per cooler per month

Throughput

Commentary

Contract lengths

Commentary

Cancellations

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Outlets, 2012

Offices Factories Institutions Shops Domestic

Outlets

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Packaging size, 2012

Machine types, 2012

Hot-cold Cold-ambient

11 liters 15 litres 19 litres

Machine types and packaging trends

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Packaging types, 2012

Water types, 2012

Returnable PET

Eau de boisson Mineral

Returnable polycarbonate

Purified Spring

Water types

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Legislation

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - bottled coolers Maintenance and additional services

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - point of use Point of use units 2011-12

Units added, 2012

BWC to POU conversions

New POU

Replacement rate %

120,000

Number of units

100,000 80,000 60,000 40,000 20,000 0 2011

2012

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - point of use Outlets, 2012

Offices Factories Institutions Shops Domestic

Outlets

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - point of use

Machine types, 2012

Rented/Sold split, 2012

Hot-cold

Rented Sold

Cold-ambient

Machine types

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Market structure - point of use Rented/sold

Commentary Maintenance and additional services

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Price structure and revenue indicators - bottled water coolers and point of use Bottled water coolers

2011

2012

Point of use

Average monthly rental

Average monthly rental

Average bottle price

Average sales price per unit

Revenue from rental

Revenue from rental

Revenue from water sales

Revenue from sold units

Total revenue

Total revenue

2011

2012

Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Leading bottled coolers – companies Units in December

Type of company

2011

2012

% share 2012

% 11-12

Company 1 Company 2 E

Total market

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Leading bottled coolers – companies Million litres

Type of company

2011

2012

% share 2012

% 11-12

Company 1 Company 2 E

Total market

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Leading bottled coolers – brands Million litres

Type of company

2011

2012

% share 2012

% 11-12

Company 1 Company 2 E

Total market

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Leading bottled coolers – companies and brands Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Leading POU companies Million litres units

Type of company

2011

2012

% share 2012 2012

% 11-12

Company 1 Company 2 E

Total market

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Total bottled water – forecasts 2011

2012

2013

2014

2015

2016

2017

% av 13-17

Total bottled water in million litres % change Per capita consumption Water in small pack in million litres (up to 10l) % change Per capita consumption

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Bottled water and POU – forecasts Bottled water coolers

2011

2012

2013

2014

2015

2016

2017

% av 13-17

Units % change Units per '000 people Million litres % change Per capita consumption Point of Use Units % change Units per '000 people Total coolers Units % change POU % share

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Bottled water and POU – forecasts Commentary

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

New Zealand Bottled water and POU – forecasts

BWC/POU split, 2012

BWC/POU split, 2017

BWC

BWC

POU

POU

specialist consultants to the food and drink industries worldwide Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide .

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STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION