zenithinternational specialist consultants to the food and drink industries worldwide
Zenith Report East Europe Water Coolers 2014
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction
Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Water Coolers 2014 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
For a second consecutive year East Europe Water Coolers 2014 report provides an in-depth quantitative and qualitative analysis of the dynamically growing point of use market.
We hope that you find East Europe Water Coolers 2014 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iva Hatzold Consultant Zenith International
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 1 – Overview
Page 12-43
Market summary Bottled water coolers and dispensers/pumps POU coolers Water types Packaging formats Outlets Rented versus sold POU Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled coolers, dispensers/pumps and POU Maintenance and additional services Price structure and market value Price structure and market value – bottled water coolers Price structure and market value – POU Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled coolers and point of use - Industry developments Market structure – bottled coolers and dispensers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Bottled coolers and dispensers – companies Bottled coolers and dispensers – brands Point of use - distributors Bottled coolers, dispensers/pumps and POU - forecasts
© Zenith International Ltd 2014
Page 44-375 Belarus
Page 44
Bulgaria
Page 66
Croatia
Page 93
Czech Republic
Page 113
Estonia
Page 138
Hungary
Page 159
Latvia
Page 180
Lithuania
Page 202
Poland
Page 224
Romania
Page 245
Russia
Page 263
Serbia
Page 287
Slovakia
Page 310
Slovenia
Page 333
Ukraine
Page 354
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 3 – Overview charts
Page 376-389
Total cooler units, 2009-13 Cooler share by country, 2013 Cooler units by country, 2013 POU units by country, 2013 Forecast total cooler units, 2014-18 Forecast total cooler units by country, 2017 Water cooler volume, 2009-13 Cooler share of total bottled water market, 2009-13 Water types, 2013 Leading bottled cooler companies, 2013 Leading companies by water volume sales, 2013 Leading POU companies, 2013 Forecast water cooler volume, 2014-18
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables Total market analysis
Page 390-450 Page 391
Bottled water market, 2009-13 Bottled coolers, point of use and dispensers/pumps, 2009-13 Total cooler units by country, 2009-13 Bottled water cooler and dispensers/pumps analysis
Page 399
Bottled cooler units by country, 2009-13 Bottled cooler units annual % change, 2009-13 Bottled cooler units annual % share of total units, 2009-13 Bottled cooler units per thousand people, 2009-13 Dispenser/pump units by country, 2009-13 Dispenser/pump units annual % change, 2009-13 Dispenser/pump units % share of total units, 2009-13 Dispenser/pump units per thousand people, 2009-13 Bottled cooler and dispenser/pump water volumes, 2009-13 Water volumes annual % change, 2009-13 Bottled cooler and dispenser/pump water per capita consumption, 2009-13 Throughput by country, 2012-13 Breakdown by water types, 2012-13 Water types by country, 2013 Bottled cooler market characteristics, 2013 Bottled cooler revenue indicators by country, 2012-13
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables POU analysis
Page 412
POU units by country, 2012-13 POU units % share of total units, 2012-13 POU units per thousand people, 2012-13 POU conversion, 2013 POU machine types (% share), 2013 POU units distribution by outlet (% share), 2013 POU rented versus sold units, 2013 POU revenue indicators by country, 2013 Industry structure
Page 420
Top 25 national companies by volume (million litres), 2009-13 Top 25 national bottled cooler and dispenser/pump brands, 2009-13 Top 25 national bottled cooler distributors, 2009-13 Top 25 national dispenser/pump distributors, 2009-13 Top 25 national POU distributors, 2012-13 Leading bottled coolers and dispenser/pump regions, 2009-13 Leading bulk water consumption regions, 2009-13
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables (cont.) Forecasts
Page 436
Forecast total cooler units by country, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast bottled cooler units annual % change, 2014-18 Forecast bottled cooler units % share of total units, 2014-18 Forecast bottled cooler units per thousand people, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast dispenser/pump units annual % change, 2014-18 Forecast dispenser/pump units % share of total units, 2014-18 Forecast dispenser/pump units per thousand people, 2014-18 Forecast bottled cooler and dispenser/pump water volumes, 2014-18 Forecast water volumes annual % change, 2014-18 Forecast POU units by country, 2014-18 Forecast POU units annual % change, 2014-18 Forecast POU units % share of total units, 2014-18 Forecast POU units per thousand people, 2014-18
Section 5 – Appendices Section 6 – Company profiles © Zenith International Ltd 2014
Page 451-459 Page 460-747 zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled coolers and point of use Units in December
2009
2010
2011
2012
2013
Bottled water coolers Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled coolers and point of use Commentary Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market overview - bottled coolers and point of use Industry developments
Commentary Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Water volume 2009-13
Bottled water cooler units 2009-13 Bottled water coolers
Dispensers/pumps Million litres
25,000
80.0
20,000
20,000
20,000
20,000
20,000
20,000
75.0
75.0
75.0
75.0
75.0
2009
2010
2011
2012
2013
70.0 60.0
15,000
15,000
15,000
15,000
15,000
15,000 50.0 40.0
10,000 30.0
20.0
5,000
10.0
0 2009
2010
2011
2012
2013
0.0
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Throughput
2012
2013
Litres per cooler
Cancellations
18.9l bottles per cooler per month
Quit rate %
2012
2013
Throughput
Commentary Commentary Commentary Cancellations
Commentary Commentary Commentary Contract lengths
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Outlets, 2013 50%
Commercial
50%
Domestic
Outlets
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Machine types, 2013
Water types, 2013
33%
34%
Mineral
Hot-cold 50%
50%
Purified Cold-ambient
Spring
33%
Machine types
Commentary Commentary Commentary Water types
Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Maintenance and additional services
Commentary Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - point of use Point of use units 2011-13 1,600
1,500
1,500
1,500
1,400 1,200
BWC to POU conversions
1,000 800
Units added 2013
600 400
2012
New POU 2013
2012
2013
Replacement rate %
200
Number of units 0 2011
2012
2013
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - point of use Outlets, 2013
25%
25%
Offices Factories
Institutions Shops
25%
25%
Outlets
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - point of use Rented/Sold split, 2013
Machine types, 2013
Hot-cold 50%
50%
Cold-ambient
Rented 50%
50%
Sold
Machine types
Commentary Commentary Rented/sold
Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - point of use Maintenance and additional services
Commentary Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Point of use
2012
2013
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average bottle price (€)
Total revenue
Total revenue (€)
2012
2013
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers – companies Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Total market
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Dispensers – companies Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Total market
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers and dispensers – companies Million litres
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Total market
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers and dispensers - brands Million litres
2009
2010
2011
2012
2013
% share 2013
% 12-13
Brand 1 Brand 2 Brand 3 Brand 4 Total market
Commentary Commentary Commentary
© Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Point of use - distributors Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Distributor 1 Distributor 2 Distributor 3 Distributor 4 Total market
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers and POU - forecasts 2014f
2015f
2016f
2017f
2018f
% av 13-18
% 13-18
Bottled water coolers Units % change Dispensers/pumps Units % change Million litres % change Point of Use Units % change Total coolers Units % change
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers and POU - forecasts Commentary Commentary Commentary
BWC/Dispenser/POU split, 2013
33%
BWC/Dispenser/POU split, 2018
34% 33%
33.3%
© Zenith International Ltd 2014
34%
BWC
BWC
POU
POU
Dispenser
Dispenser
33%
zenithinternational specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts Total cooler units, 2009-13 1,600
000 units in December
1,400 1,200
500
500
500
500
500
1,000 POU 800
500
500
500
500
500
Dispensres/pumps BWC
600 400 200
500
500
500
500
500
2009
2010
2011
2012
2013
0
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts Cooler units by country, 2013 Others 16.7%
Country 1 16.7%
Country 5 16.7%
Country 2 16.7%
Country 4 16.7%
Country 3 16.7%
Total units
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables Bottled water market Million litres
2009
2010
2011
2012
2013
All bottled water % change Packaged water % change % share Water coolers % change % of all bottled water increase % share
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables Total cooler units by country Machines in Dec.
2009
2010
2011
2012
2013
Growth % 12-13
% share 2009
% share 2013
Growth % 09-13
CAGR % 09-13
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables Forecast bottled water cooler units by country Machines in Dec.
2013
2014f
2015f
2016f
2017f
2018f
% share 2013
% share 2018
Growth % 13-18
CAGR % 13-18
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
COMPANY NAME Category Address Email Tel Website Ownership Senior Management Employees Subsidiaries Related Activities Non-Related Activities Brand
Water type
Water volumes (million litres) Production Imports Exports Distribution Total sales - bottled coolers - dispensers/pumps
Country
Š Zenith International Ltd 2014
Packaging type
Packaging size
2007
2008
2009
2010
2011
2012
2013
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Water coolers (number of machines installed in country at the end of each year)
Country
2007
2008
2009
2010
2011
2012
2013
Point of Use (POU) - direct supply - - rented - - customer owned (sold units) - indirect supply Bottled Coolers (BWC) - direct supply - - rented - - customer owned (sold units) - indirect supply Dispensers/pumps Total
Š Zenith International Ltd 2014
-
-
-
-
-
-
-
Percentage of total units (%) Packaging type
Packaging size
Outlets
Marketing and advertising
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide
A full list of Zenith’s industry reports can be found here For a tailor made study specific to your requirements, please call us on +44 (0)1225 327900, or email misales@zenithinternational.com To subscribe to FREE daily industry news from Zenith International, please click here Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development.
To discuss any of Zenith’s services, please telephone our head office on +44 (0)1225 327900 or visit www.zenithinternational.com
Š Zenith International Ltd 2014
zenithinternational specialist consultants to the food and drink industries worldwide