East Europe Water Coolers report 2014

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Zenith Report East Europe Water Coolers 2014

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Introduction 

Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.



In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Water Coolers 2014 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.



For a second consecutive year East Europe Water Coolers 2014 report provides an in-depth quantitative and qualitative analysis of the dynamically growing point of use market.



We hope that you find East Europe Water Coolers 2014 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iva Hatzold Consultant Zenith International

© Zenith International Ltd 2014

zenithinternational specialist consultants to the food and drink industries worldwide

Contents Section 1 – Overview

Page 12-43

Market summary Bottled water coolers and dispensers/pumps POU coolers Water types Packaging formats Outlets Rented versus sold POU Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled coolers, dispensers/pumps and POU Maintenance and additional services Price structure and market value Price structure and market value – bottled water coolers Price structure and market value – POU Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts

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Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled coolers and point of use - Industry developments Market structure – bottled coolers and dispensers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Bottled coolers and dispensers – companies Bottled coolers and dispensers – brands Point of use - distributors Bottled coolers, dispensers/pumps and POU - forecasts

© Zenith International Ltd 2014

Page 44-375 Belarus

Page 44

Bulgaria

Page 66

Croatia

Page 93

Czech Republic

Page 113

Estonia

Page 138

Hungary

Page 159

Latvia

Page 180

Lithuania

Page 202

Poland

Page 224

Romania

Page 245

Russia

Page 263

Serbia

Page 287

Slovakia

Page 310

Slovenia

Page 333

Ukraine

Page 354

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Contents Section 3 – Overview charts

Page 376-389

Total cooler units, 2009-13 Cooler share by country, 2013 Cooler units by country, 2013 POU units by country, 2013 Forecast total cooler units, 2014-18 Forecast total cooler units by country, 2017 Water cooler volume, 2009-13 Cooler share of total bottled water market, 2009-13 Water types, 2013 Leading bottled cooler companies, 2013 Leading companies by water volume sales, 2013 Leading POU companies, 2013 Forecast water cooler volume, 2014-18

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Contents Section 4 – Overview tables Total market analysis

Page 390-450 Page 391

Bottled water market, 2009-13 Bottled coolers, point of use and dispensers/pumps, 2009-13 Total cooler units by country, 2009-13 Bottled water cooler and dispensers/pumps analysis

Page 399

Bottled cooler units by country, 2009-13 Bottled cooler units annual % change, 2009-13 Bottled cooler units annual % share of total units, 2009-13 Bottled cooler units per thousand people, 2009-13 Dispenser/pump units by country, 2009-13 Dispenser/pump units annual % change, 2009-13 Dispenser/pump units % share of total units, 2009-13 Dispenser/pump units per thousand people, 2009-13 Bottled cooler and dispenser/pump water volumes, 2009-13 Water volumes annual % change, 2009-13 Bottled cooler and dispenser/pump water per capita consumption, 2009-13 Throughput by country, 2012-13 Breakdown by water types, 2012-13 Water types by country, 2013 Bottled cooler market characteristics, 2013 Bottled cooler revenue indicators by country, 2012-13

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Contents Section 4 – Overview tables POU analysis

Page 412

POU units by country, 2012-13 POU units % share of total units, 2012-13 POU units per thousand people, 2012-13 POU conversion, 2013 POU machine types (% share), 2013 POU units distribution by outlet (% share), 2013 POU rented versus sold units, 2013 POU revenue indicators by country, 2013 Industry structure

Page 420

Top 25 national companies by volume (million litres), 2009-13 Top 25 national bottled cooler and dispenser/pump brands, 2009-13 Top 25 national bottled cooler distributors, 2009-13 Top 25 national dispenser/pump distributors, 2009-13 Top 25 national POU distributors, 2012-13 Leading bottled coolers and dispenser/pump regions, 2009-13 Leading bulk water consumption regions, 2009-13

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Contents Section 4 – Overview tables (cont.)

Forecasts

Page 436

Forecast total cooler units by country, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast bottled cooler units annual % change, 2014-18 Forecast bottled cooler units % share of total units, 2014-18 Forecast bottled cooler units per thousand people, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast dispenser/pump units by country, 2014-18 Forecast dispenser/pump units annual % change, 2014-18 Forecast dispenser/pump units % share of total units, 2014-18 Forecast dispenser/pump units per thousand people, 2014-18 Forecast bottled cooler and dispenser/pump water volumes, 2014-18 Forecast water volumes annual % change, 2014-18 Forecast POU units by country, 2014-18 Forecast POU units annual % change, 2014-18 Forecast POU units % share of total units, 2014-18 Forecast POU units per thousand people, 2014-18

Section 5 – Appendices Section 6 – Company profiles © Zenith International Ltd 2014

Page 451-459 Page 460-747 zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 - Country Market overview - bottled coolers and point of use Units in December

2009

2010

2011

2012

2013

Bottled water coolers Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share

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Section 2 - Country Market overview - bottled coolers and point of use  Commentary  Commentary  Commentary  Commentary

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Section 2 - Country Market overview - bottled coolers and point of use Industry developments

 Commentary  Commentary  Commentary  Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Water volume 2009-13

Bottled water cooler units 2009-13 Bottled water coolers

Dispensers/pumps Million litres

25,000

80.0

20,000

20,000

20,000

20,000

20,000

20,000

75.0

75.0

75.0

75.0

75.0

2009

2010

2011

2012

2013

70.0 60.0

15,000

15,000

15,000

15,000

15,000

15,000 50.0 40.0

10,000 30.0

20.0

5,000

10.0

0 2009

2010

2011

2012

2013

0.0

 Commentary  Commentary  Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Throughput

2012

2013

Litres per cooler

Cancellations

18.9l bottles per cooler per month

Quit rate %

2012

2013

Throughput

 Commentary  Commentary  Commentary Cancellations

 Commentary  Commentary  Commentary Contract lengths

 Commentary  Commentary  Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Outlets, 2013 50%

Commercial

50%

Domestic

Outlets

 Commentary  Commentary  Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Machine types, 2013

Water types, 2013

33%

34%

Mineral

Hot-cold 50%

50%

Purified Cold-ambient

Spring

33%

Machine types

 Commentary  Commentary  Commentary Water types

 Commentary  Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Maintenance and additional services

 Commentary  Commentary  Commentary  Commentary

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Section 2 - Country Market structure - point of use Point of use units 2011-13 1,600

1,500

1,500

1,500

1,400 1,200

BWC to POU conversions

1,000 800

Units added 2013

600 400

2012

New POU 2013

2012

2013

Replacement rate %

200

Number of units 0 2011

2012

2013

 Commentary  Commentary  Commentary

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Section 2 - Country Market structure - point of use Outlets, 2013

25%

25%

Offices Factories

Institutions Shops

25%

25%

Outlets

 Commentary  Commentary  Commentary

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Section 2 - Country Market structure - point of use Rented/Sold split, 2013

Machine types, 2013

Hot-cold 50%

50%

Cold-ambient

Rented 50%

50%

Sold

Machine types

 Commentary  Commentary Rented/sold

 Commentary  Commentary

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Section 2 - Country Market structure - point of use Maintenance and additional services

 Commentary  Commentary  Commentary  Commentary

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Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Point of use

2012

2013

Bottled water coolers

Average monthly rental (€)

Average monthly rental (€)

Average sales price per unit (€)

Average bottle price (€)

Total revenue

Total revenue (€)

2012

2013

 Commentary  Commentary  Commentary

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Section 2 - Country Bottled coolers – companies Machines in December

2009

2010

2011

2012

2013

% share 2013

% 12-13

Company 1 Company 2 Company 3 Company 4 Total market

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Section 2 - Country Dispensers – companies Machines in December

2009

2010

2011

2012

2013

% share 2013

% 12-13

Company 1 Company 2 Company 3 Company 4 Total market

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Section 2 - Country Bottled coolers and dispensers – companies Million litres

2009

2010

2011

2012

2013

% share 2013

% 12-13

Company 1 Company 2 Company 3 Company 4 Total market

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Section 2 - Country Bottled coolers and dispensers - brands Million litres

2009

2010

2011

2012

2013

% share 2013

% 12-13

Brand 1 Brand 2 Brand 3 Brand 4 Total market

 Commentary  Commentary  Commentary

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Section 2 - Country Point of use - distributors Machines in December

2009

2010

2011

2012

2013

% share 2013

% 12-13

Distributor 1 Distributor 2 Distributor 3 Distributor 4 Total market

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Section 2 - Country Bottled coolers and POU - forecasts 2014f

2015f

2016f

2017f

2018f

% av 13-18

% 13-18

Bottled water coolers Units % change Dispensers/pumps Units % change Million litres % change Point of Use Units % change Total coolers Units % change

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Section 2 - Country Bottled coolers and POU - forecasts  Commentary  Commentary  Commentary

BWC/Dispenser/POU split, 2013

33%

BWC/Dispenser/POU split, 2018

34% 33%

33.3%

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34%

BWC

BWC

POU

POU

Dispenser

Dispenser

33%

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Section 3 - Overview charts Total cooler units, 2009-13 1,600

000 units in December

1,400 1,200

500

500

500

500

500

1,000 POU 800

500

500

500

500

500

Dispensres/pumps BWC

600 400 200

500

500

500

500

500

2009

2010

2011

2012

2013

0

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Section 3 - Overview charts Cooler units by country, 2013 Others 16.7%

Country 1 16.7%

Country 5 16.7%

Country 2 16.7%

Country 4 16.7%

Country 3 16.7%

Total units

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Section 4 - Overview tables Bottled water market Million litres

2009

2010

2011

2012

2013

All bottled water % change Packaged water % change % share Water coolers % change % of all bottled water increase % share

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Section 4 - Overview tables Total cooler units by country Machines in Dec.

2009

2010

2011

2012

2013

Growth % 12-13

% share 2009

% share 2013

Growth % 09-13

CAGR % 09-13

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total

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Section 4 - Overview tables Forecast bottled water cooler units by country Machines in Dec.

2013

2014f

2015f

2016f

2017f

2018f

% share 2013

% share 2018

Growth % 13-18

CAGR % 13-18

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total

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COMPANY NAME Category Address Email Tel Website Ownership Senior Management Employees Subsidiaries Related Activities Non-Related Activities Brand

Water type

Water volumes (million litres) Production Imports Exports Distribution Total sales - bottled coolers - dispensers/pumps

Country

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Packaging type

Packaging size

2007

2008

2009

2010

2011

2012

2013

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Water coolers (number of machines installed in country at the end of each year)

Country

2007

2008

2009

2010

2011

2012

2013

Point of Use (POU) - direct supply - - rented - - customer owned (sold units) - indirect supply Bottled Coolers (BWC) - direct supply - - rented - - customer owned (sold units) - indirect supply Dispensers/pumps Total

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-

-

-

-

-

-

-

Percentage of total units (%) Packaging type

Packaging size

Outlets

Marketing and advertising

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