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Zenith Report West Europe Water Coolers 2014
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction
Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2014 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
We hope that you find West Europe Coolers 2014 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iva Hatzold Consultant Zenith International
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Contents Brief Summary Section 1 – Overview
Page 10-12 Page 13-43
Market summary Bottled water cooler market The advent of POU cooler market POU and bottled coolers - one industry or two? Water types via coolers Packaging formats Outlets – bottled water coolers Outlets – POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled water coolers Machine types – POU coolers Service and maintenance Price structures and market value Price structures and market value – bottled water coolers Price structures and market value – POU coolers
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Contents Section 1 – Overview Cancellations Contract lengths Industry structure – total installed base by leading groups Industry structure – bottled water coolers Industry structure – POU coolers Industry structure – mergers and acquisitions Key industry developments and issues Forecasts
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Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled water coolers and point of use - Industry developments Market structure – bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies – bottled water coolers Brands – bottled water coolers Distributors – point of use Forecasts – bottled water coolers and point of use
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Page 44-407 Austria
Page 44
Belgium
Page 64
Denmark
Page 85
Finland
Page 107
France
Page 127
Germany
Page 153
Greece
Page 182
Ireland
Page 210
Italy
Page 231
Netherlands
Page 254
Norway
Page 275
Portugal
Page 294
Spain
Page 313
Sweden
Page 337
Switzerland
Page 357
UK
Page 377
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Contents Section 3 – Overview charts
Page 408-421
Total cooler units, 2009-13 Cooler share by country, 2013 Cooler units by country, 2013 Forecast total cooler units, 2014-18 Forecast total cooler units by country, 2018 Water cooler volume, 2009-13 Cooler share of total bottled water market, 2009-13 Water types, 2013 Packaging size, 2013 Leading bottled cooler groups, 2013 Leading bottlers, 2013 Leading POU companies, 2013 Forecast water cooler volume, 2014-18
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Contents Section 4 – Overview tables Total market analysis
Page 422-491 Page 423
Bottled water market, 2009-13 Bottled coolers and point of use, 2009-13 Total cooler units by country, 2009-13 POU share of total cooler units by country, 2009-13 POU conversion by country, 2013 Bottled water coolers analysis
Page 428
Bottled cooler units by country, 2009-13 Bottled cooler units annual % change by country, 2009-13 Bottled cooler units per 1,000 people by country, 2009-13 Bottled cooler water volumes by country, 2009-13 Bottled cooler water volume annual % change by country, 2009-13 Water throughput per cooler by country, 2012-2013 Cooler water types by volume share in West Europe, 2009-2013 Cooler water types % share by country, 2013 Packaging types by volume share - West Europe regional, 2009-2013 Packaging sizes % share by country, 2013 Bottled cooler market characteristics by country, 2013 Water for cooler consumption per person by country, 2009-13 Bottled cooler revenue indicators by country, 2013 Bottled cooler revenue indicators - West Europe regional, 2009-2013
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Contents Section 4 – Overview tables (cont.) Point of use analysis
Page 442
POU cooler units by country, 2009-13 POU cooler units annual % change by country, 2009-13 POU cooler units per 1,000 people by country, 2009-13 POU cooler distribution split by outlet by country, 2013 POU cooler rented vs. sold units by country, 2013 POU cooler unit characteristics by country, 2013 POU cooler revenue indicators by country, 2013 Industry structure
Page 449
Top 25 national bottled cooler distributors by installed units, 2009-13 Top bottled cooler distributor groups by installed units, 2011-2013 Top bottled cooler brands by volume sales, 2009-13 Top 25 water cooler bottlers by volume sales, 2009-13 Top bottled cooler distributors by installed units by country, 2009-13 POU cooler companies by installed units by country, 2009-13 Leading national POU cooler groups by installed units, 2009-2013 Top 25 POU cooler companies by installed units, 2009-13
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Contents Section 4 – Overview tables (cont.) Forecasts
Page 484
Forecast POU cooler units by country, 2014-18 Forecast POU units per 1,000 people by country, 2014-18 Forecast POU cooler units annual % change by country, 2014-18 Forecast bottled water cooler units by country, 2014-18 Forecast bottled water cooler units per 1,000 people by country, 2014-18 Forecast bottled water cooler volumes by country, 2014-18 Forecast total cooler units by country, 2014-18 Forecast POU cooler share of total cooler units by country, 2014-18
Section 5 – Company profiles Section 6 – Appendices
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Page 492-808 Page 809-819
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Section 2 - Country Market overview - bottled water coolers and point of use Units in December
2009
2010
2011
2012
2013
Bottled water coolers Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share
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Section 2 - Country Market overview - bottled water coolers and point of use Commentary Commentary Commentary Commentary
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Section 2 - Country Market overview - bottled water coolers and point of use Industry developments
Commentary Commentary Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Bottled water cooler units 2009-13
Bottled water cooler volume 2009-13
60,000
50,000
50,000
50,000
50,000
50,000
25.0
50,000
Million litres 20.0
20.0
20.0
20.0
20.0
2009
2010
2011
2012
2013
20.0
40,000 15.0
30,000 20,000
10.0
10,000
5.0
0 2009
2010
2011
2012
2013
0.0
Commentary Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Throughput
2012
2013
Litres per cooler
Cancellations
18.9l bottles per cooler per month
Quit rate %
2012
2013
Throughput
Commentary Commentary Commentary Cancellations
Commentary Commentary Commentary Contract lengths
Commentary Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Outlets, 2013 50%
Commercial
50%
Domestic
Outlets
Commentary Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Machine types, 2013
Water types, 2013
33%
34%
Mineral
Hot-cold 50%
50%
Purified Cold-ambient
Spring
33%
Machine types
Commentary Commentary Commentary Water types
Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Legislation
Commentary Commentary Commentary Commentary
Maintenance and additional services
Commentary Commentary Commentary Commentary
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Section 2 - Country Market structure - point of use Point of use units 2009-13 30,000
25,000
25,000
25,000
25,000
25,000
2009
2010
2011
2012
2013
25,000 20,000 15,000 10,000 5,000 0
Commentary Commentary Commentary
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Section 2 - Country Market structure - point of use BWC to POU conversions Units added 2013
2012
New POU 2013
2012
2013
Replacement rate % Number of units
Commentary Commentary Commentary Commentary
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Section 2 - Country Market structure - point of use Outlets, 2013
25%
25%
Offices Factories
Institutions Shops
25%
25%
Outlets
Commentary Commentary Commentary
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Section 2 - Country Market structure - point of use Rented/Sold split, 2013
Machine types, 2013
Hot-cold 50%
50%
Cold-ambient
Rented 50%
50%
Sold
Machine types
Commentary Commentary Commentary Rented/sold
Commentary Commentary
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Section 2 - Country Market structure - point of use Maintenance and additional services
Commentary Commentary Commentary Commentary
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Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Point of use
2012
2013
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average bottle price (€)
Total revenue
Total revenue (€)
2012
2013
Commentary Commentary Commentary Commentary Commentary Commentary Commentary
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Section 2 - Country Companies - bottled water coolers Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Company 5 Others Total market
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Section 2 - Country Companies - bottled water coolers Million litres
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Company 5 Others Total market
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Section 2 - Country Brands – bottled water coolers Million litres
2009
2010
2011
2012
2013
% share 2013
% 12-13
Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Others Total market
Commentary Commentary Commentary
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Section 2 - Country Distributors – point of use Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Company 1 Company 2 Company 3 Company 4 Company 5 Others Total market
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Section 2 - Country Forecasts - bottled water coolers and point of use 2014f
2015f
2016f
2017f
2018f
% av 13-18
% 13-18
Bottled water coolers Units % change Million litres % change Point of Use Units % change Total coolers Units % change
Commentary Commentary Commentary
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Section 2 - Country Forecasts - bottled water coolers and point of use Commentary Commentary Commentary
BWC/POU split, 2009
BWC
BWC
BWC
POU
POU
POU
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50.0%
50.0%
50.0%
50.0%
BWC/POU split, 2018
BWC/POU split, 2013
50.0%
50.0%
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Section 3 - Overview charts Total cooler units, 2009-13 1,200
000 units in December
1,000
800 500
500
500
500
500 POU
600
BWC 400 500
500
500
500
500
2009
2010
2011
2012
2013
200
0
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Section 3 - Overview charts Cooler units by country, 2013 Others 16.7%
Country 1 16.7%
Country 5 16.7%
Country 2 16.7%
Country 4 16.7%
Country 3 16.7%
Total units
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Section 4 - Overview tables Bottled water market Million litres
2009
2010
2011
2012
2013
All bottled water % change Packaged water % change % share Water coolers % change % of all bottled water increase % share
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Section 4 - Overview tables Total cooler units by country Machines in December
2009
2010
2011
2012
2013
% share 2013
% 12-13
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total
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Section 4 - Overview tables Forecast bottled water cooler units by country Machines in December
2013
2014f
2015f
2016f
2017f
2018f
% share 2018
% 13-18
% av 13-18
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total
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