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Zenith Market Review Saudi Arabia RTD/Iced Tea 2013
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Contents
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1: Introduction
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2: RTD/Iced tea volume
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3: RTD/Iced tea value
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4: Key manufacturers
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5: Channel distribution
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6: Brand profiles
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Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Methodology Research note In undertaking its research for this latest series of reports, Zenith has utilised its internal data library and global databases, alongside other third party sources. Throughout its ongoing research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace and, as such, achieves a high level of accuracy. Only “ready-to-drink� products have been covered for this study. Any RTD tea product that is in powdered format has been excluded. Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.
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Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
1: Introduction
4
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zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Market overview
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
2: RTD/Iced tea volume
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Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Market volume and per capita consumption 2008-12
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea forecast Market volume 2013-18f
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
3: RTD/Iced tea value
9
Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Market value 2008-12
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Per capita expenditure 2008-12
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea forecast Market value 2013-18f
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Value per litre 2008-12
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Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
4: Key manufacturers
14
Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; volume and 2012 market share Volume (mln litres) Manufacturer
Volume Share %, 2012 Brand
Manuf 1
Brand 1
Manuf 2
Brand 2
2008
2009
2010
2011
2012
Others Manuf 3
Brand 3
Manuf 4
Brand 4
Manuf 1
Manuf 4
Manuf 2
Others
TOTAL VOLUME
Manuf 3
Growth %
15
Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; volume and 2012 market share (ctd…)
16
Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; value and 2012 market share Value (Saudi Riyal mln) Manufacturer
Value Share %, 2012 Brand
Manuf 1
Brand 1
Manuf 2
Brand 2
2008
2009
2010
2011
2012
Others Manuf 3
Brand 3
Manuf 4
Brand 4
Manuf 1
Manuf 4
Manuf 2
Others
TOTAL
Manuf 3
Growth %
17
Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; value and 2012 market share (ctd‌) Value (US$ mln) Manufacturer
Brand
Manuf 1
Brand 1
Manuf 2
Brand 2
Manuf 3
Brand 3
Manuf 4
Brand 4
2008
2009
2010
2011
2012
Others
TOTAL Growth %
18
Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
5: Channel distribution
19
Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Distribution, 2012 volume share Distribution share %
20
Commentary Commentary Commentary Commentary Commentary Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
6: Brand profiles
21
Š Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Brand profiles – Brand 1 Packaging Retail prices Flavours
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© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Saudi Arabia RTD/Iced tea Brand profiles – Brand 2 Packaging Retail prices Flavours
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© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
zenithinternational specialist consultants to the food and drink industries worldwide
Zenith’s market reviews aim to give a quick and easy understanding of food and beverage markets worldwide. For more detailed market data and analysis, or to subscribe to FREE daily industry news from Zenith International please visit our website. For a tailor made study specific to your requirements, please call Esther Renfrew on +44 (0)1225 327900 or email info@zenithinternational.com. Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development. To discuss any of Zenith’s services, please telephone our head office on +44 (0)1225 327900 or visit www.zenithinternational.com.
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION