Saudi Arabia RTD/Iced Tea 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Zenith Market Review Saudi Arabia RTD/Iced Tea 2013

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Contents

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1: Introduction

4

2: RTD/Iced tea volume

6

3: RTD/Iced tea value

9

4: Key manufacturers

14

5: Channel distribution

17

6: Brand profiles

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Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Methodology Research note In undertaking its research for this latest series of reports, Zenith has utilised its internal data library and global databases, alongside other third party sources. Throughout its ongoing research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace and, as such, achieves a high level of accuracy.

Only “ready-to-drink� products have been covered for this study. Any RTD tea product that is in powdered format has been excluded.

Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.

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Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

1: Introduction

4

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Market overview      

5

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

2: RTD/Iced tea volume

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Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Market volume and per capita consumption 2008-12

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Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea forecast Market volume 2013-18f

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8

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

3: RTD/Iced tea value

9

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Market value 2008-12

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10

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Per capita expenditure 2008-12

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Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea forecast Market value 2013-18f

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12

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Value per litre 2008-12

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Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

4: Key manufacturers

14

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; volume and 2012 market share Volume (mln litres) Manufacturer

Volume Share %, 2012 Brand

Manuf 1

Brand 1

Manuf 2

Brand 2

2008

2009

2010

2011

2012

Others Manuf 3

Brand 3

Manuf 4

Brand 4

Manuf 1

Manuf 4

Manuf 2

Others

TOTAL VOLUME

Manuf 3

Growth %

      15

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; volume and 2012 market share (ctd…)      

16

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; value and 2012 market share Value (Saudi Riyal mln) Manufacturer

Value Share %, 2012 Brand

Manuf 1

Brand 1

Manuf 2

Brand 2

2008

2009

2010

2011

2012

Others Manuf 3

Brand 3

Manuf 4

Brand 4

Manuf 1

Manuf 4

Manuf 2

Others

TOTAL

Manuf 3

Growth %

      17

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Leading manufacturers in 2008-12; value and 2012 market share (ctd‌) Value (US$ mln) Manufacturer

Brand

Manuf 1

Brand 1

Manuf 2

Brand 2

Manuf 3

Brand 3

Manuf 4

Brand 4

2008

2009

2010

2011

2012

Others

TOTAL Growth %

18

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

5: Channel distribution

19

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Distribution, 2012 volume share Distribution share %

      20

Commentary Commentary Commentary Commentary Commentary Commentary

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

6: Brand profiles

21

Š Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Brand profiles – Brand 1  Packaging  Retail prices  Flavours

22

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

Saudi Arabia RTD/Iced tea Brand profiles – Brand 2  Packaging  Retail prices  Flavours

23

© Zenith International Ltd 2013

zenithinternational specialist consultants to the food and drink industries worldwide

zenithinternational specialist consultants to the food and drink industries worldwide

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STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION