UK Coolers Report

zenithinternational

specialist consultants to the food and drink industries worldwide

Water Cooler Market - United Kingdom

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Contents Market overview – bottled water coolers and point of use

4

Market structure - bottled water coolers

7

Market structure - point of use

12

Price structure and revenue indicators - bottled water coolers and point of use

16

Bottled water coolers – companies (machines)

17

Bottled water coolers – brands

19

Point of use - distributors

20

Bottled water coolers and POU – forecasts

21

Bottled water coolers and POU – forecasts

22

Company Profiles - United Kingdom

23

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Introduction  Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.  This year Zenith has launched the UK country section as a separate report however, it will be still included in the West Europe Coolers Report 2013.  In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. UK Coolers 2013 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies profiled in this report.  We hope that you find UK Coolers 2013 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iva Hatzold Market Analyst Zenith International

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market overview – bottled water coolers and point of use Units in December

2008

2009

2010

2011

2012

Bottled water coolers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market overview - bottled water coolers and point of use ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market overview - bottled water coolers and point of use Industry developments

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - bottled water coolers Bottled water cooler units 2008-12

Bottled water cooler volume 2008-12

600000

120

500000

100

400000

80

300000

60

200000

40

100000

20

0

Million litres

0 2008

2009

2010

2011

2012

2008

2009

2010

2011

2012

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - bottled water coolers Throughput Litres per cooler

2011

2012

Cancellations

2011

2012

Quit rate %

18.9l bottles per cooler per month

Contract lengths

 Xxx Cancellations

 Xxx Throughput

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - bottled water coolers Outlets, 2012

Commercial Domestic

Outlets

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - bottled water coolers Water types, 2012

Machine types, 2012

Mineral

Hot-cold Cold-ambient

Purified Spring Others

Machine types

 Xxx Water types

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - bottled water coolers Legislation

 Xxx Maintenance and additional services

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - point of use Point of use units 2008-12 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2008

2009

2010

2011

2012

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - point of use UK: BWC to POU conversion Units added

BWC to POU conversions 2011

2012

New POU 2011

2012

Replacement rate % Number of units

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - point of use Outlets, 2012

Offices Factories Institutions Shops Domestic Others

Outlets

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Market structure - point of use Machine types, 2012

Rented/Sold split, 2012

Hot-cold Cold-ambient Carbonated Others

Rented Sold

Machine types

 Xxx Rented/sold

 Xxx Maintenance and additional services

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Price structure and revenue indicators - bottled water coolers and point of use Bottled water coolers

2011 (£)

2012 (£)

Point of use

Average monthly rental

Average monthly rental

Average bottle price

Average sales price per unit

Total revenue

Total revenue

2011 (£)

2012 (£)

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Bottled water coolers – companies (machines) Machines in December

2008

2009

2010

2011

2012

% share

% 11-12

Company 1 Company 2 …

Total market

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Bottled water coolers – companies (million litres) Million litres

2008

2009

2010

2011

2012

% share

% 11-12

Company 1 Company 2 …

Total market

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Bottled water coolers – brands Million litres

2008

2009

2010

2011

2012

% share

% 11-12

Brand 1 Brand 2 …

Total market

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Point of use - distributors Machines in December

2008

2009

2010

2011

2012

% share

% 11-12

Company 1 Company 2 ‌

Total market

ď ˇ Xxx

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Bottled water coolers and POU – forecasts 2012

2013f

2014f

2015f

2016f

2017f

% av 12-17

% 12-17

Bottled water coolers Units % change Million litres % change Point of use Units % change Total coolers Units % change

 Xxx

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

United Kingdom Bottled water coolers and POU – forecasts  Xxx

BWC/POU split, 2012

BWC/POU split, 2008

BWC/POU split, 2017

BWC

BWC

POU

POU

BWC POU

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

zenithinternational

specialist consultants to the food and drink industries worldwide

Company Profiles - United Kingdom

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Zenith Report – United Kingdom Water Coolers

May 2013

Company name Address Tel Website

Fax Email

Company Structure Ownership: Senior Management: Employees: Subsidiaries: Related Activities: Non-Related Activities:

Company Finances £ million, year to Sales Profit Before Tax

2007

2008

2009

2010

2011

2012

Water Production Location: Source: Lines: Investment

Product Range Brand

Description

Pack Type

Sizes (litres)

Production & Sales Volume Million Litres

2007

2008

2009

2010

2011

2012

2009

2010

2011

2012

Cooler Analysis Unit Numbers Own POU units

2007

2008

Marketing Analysis Packaging (2012) Advertising

Commentary

© Zenith International Ltd 2013

Outlets (2012)

zenithinternational

specialist consultants to the food and drink industries worldwide

Zenith’s market reviews aim to give a quick and easy understanding of food and beverage markets worldwide.

For more detailed market data and analysis, please see the full list of our industry reports here or for a tailor made study specific to your requirements, please telephone Esther Renfrew or Marta Babits on +44 (0)1225 327900 or email misales@zenithinternational.com.

To subscribe to FREE daily industry news from Zenith International, please click here.

Zenith also offers specific news services, including a bottled water newsletter, plus online data resources and continuous market monitoring.

Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development.

To discuss any of Zenith’s services, please telephone our head office on +44 (0)1225 327900 or visit www.zenithinternational.com

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION