zenithinternational
specialist consultants to the food and drink industries worldwide
Water Cooler Market - United Kingdom
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Contents Market overview – bottled water coolers and point of use
4
Market structure - bottled water coolers
7
Market structure - point of use
12
Price structure and revenue indicators - bottled water coolers and point of use
16
Bottled water coolers – companies (machines)
17
Bottled water coolers – brands
19
Point of use - distributors
20
Bottled water coolers and POU – forecasts
21
Bottled water coolers and POU – forecasts
22
Company Profiles - United Kingdom
23
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years. This year Zenith has launched the UK country section as a separate report however, it will be still included in the West Europe Coolers Report 2013. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. UK Coolers 2013 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies profiled in this report. We hope that you find UK Coolers 2013 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iva Hatzold Market Analyst Zenith International
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market overview – bottled water coolers and point of use Units in December
2008
2009
2010
2011
2012
Bottled water coolers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share
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United Kingdom Market overview - bottled water coolers and point of use ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market overview - bottled water coolers and point of use Industry developments
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - bottled water coolers Bottled water cooler units 2008-12
Bottled water cooler volume 2008-12
600000
120
500000
100
400000
80
300000
60
200000
40
100000
20
0
Million litres
0 2008
2009
2010
2011
2012
2008
2009
2010
2011
2012
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - bottled water coolers Throughput Litres per cooler
2011
2012
Cancellations
2011
2012
Quit rate %
18.9l bottles per cooler per month
Contract lengths
Xxx Cancellations
Xxx Throughput
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - bottled water coolers Outlets, 2012
Commercial Domestic
Outlets
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - bottled water coolers Water types, 2012
Machine types, 2012
Mineral
Hot-cold Cold-ambient
Purified Spring Others
Machine types
Xxx Water types
Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - bottled water coolers Legislation
Xxx Maintenance and additional services
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - point of use Point of use units 2008-12 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2008
2009
2010
2011
2012
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - point of use UK: BWC to POU conversion Units added
BWC to POU conversions 2011
2012
New POU 2011
2012
Replacement rate % Number of units
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - point of use Outlets, 2012
Offices Factories Institutions Shops Domestic Others
Outlets
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Market structure - point of use Machine types, 2012
Rented/Sold split, 2012
Hot-cold Cold-ambient Carbonated Others
Rented Sold
Machine types
Xxx Rented/sold
Xxx Maintenance and additional services
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Price structure and revenue indicators - bottled water coolers and point of use Bottled water coolers
2011 (£)
2012 (£)
Point of use
Average monthly rental
Average monthly rental
Average bottle price
Average sales price per unit
Total revenue
Total revenue
2011 (£)
2012 (£)
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Bottled water coolers – companies (machines) Machines in December
2008
2009
2010
2011
2012
% share
% 11-12
Company 1 Company 2 …
Total market
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Bottled water coolers – companies (million litres) Million litres
2008
2009
2010
2011
2012
% share
% 11-12
Company 1 Company 2 …
Total market
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Bottled water coolers – brands Million litres
2008
2009
2010
2011
2012
% share
% 11-12
Brand 1 Brand 2 …
Total market
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Point of use - distributors Machines in December
2008
2009
2010
2011
2012
% share
% 11-12
Company 1 Company 2 ‌
Total market
ď ˇ Xxx
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zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Bottled water coolers and POU – forecasts 2012
2013f
2014f
2015f
2016f
2017f
% av 12-17
% 12-17
Bottled water coolers Units % change Million litres % change Point of use Units % change Total coolers Units % change
Xxx
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
United Kingdom Bottled water coolers and POU – forecasts Xxx
BWC/POU split, 2012
BWC/POU split, 2008
BWC/POU split, 2017
BWC
BWC
POU
POU
BWC POU
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
zenithinternational
specialist consultants to the food and drink industries worldwide
Company Profiles - United Kingdom
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Zenith Report – United Kingdom Water Coolers
May 2013
Company name Address Tel Website
Fax Email
Company Structure Ownership: Senior Management: Employees: Subsidiaries: Related Activities: Non-Related Activities:
Company Finances £ million, year to Sales Profit Before Tax
2007
2008
2009
2010
2011
2012
Water Production Location: Source: Lines: Investment
Product Range Brand
Description
Pack Type
Sizes (litres)
Production & Sales Volume Million Litres
2007
2008
2009
2010
2011
2012
2009
2010
2011
2012
Cooler Analysis Unit Numbers Own POU units
2007
2008
Marketing Analysis Packaging (2012) Advertising
Commentary
© Zenith International Ltd 2013
Outlets (2012)
zenithinternational
specialist consultants to the food and drink industries worldwide
Zenith’s market reviews aim to give a quick and easy understanding of food and beverage markets worldwide. For more detailed market data and analysis, please see the full list of our industry reports here or for a tailor made study specific to your requirements, please telephone Esther Renfrew or Marta Babits on +44 (0)1225 327900 or email misales@zenithinternational.com. To subscribe to FREE daily industry news from Zenith International, please click here. Zenith also offers specific news services, including a bottled water newsletter, plus online data resources and continuous market monitoring. Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development. To discuss any of Zenith’s services, please telephone our head office on +44 (0)1225 327900 or visit www.zenithinternational.com
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION