zenithinternational enithinternational
2016
West Europe Water Coolers Zenith Report
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction
Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2016 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
We hope that you find West Europe Water Coolers 2016 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iuliana Boda Market Analyst Zenith International
© Zenith International Ltd 2016
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Brief Summary
Page 10 - 12
Section 1 - Overview
Page 13 - 42
Market summary Bottled water cooler market POU cooler market: rapid development POU and bottled coolers - one industry or two? Water types via coolers Packaging formats Outlets - bottled water coolers Outlets - POU coolers Rented versus sold POU coolers Conversion of bottled water coolers versus new POU business Throughput Machine types - bottled water coolers Machine types - POU coolers Service and maintenance Price structures and market value Price structures and market value - bottled water coolers Price structures and market value - POU coolers
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Contents Section 1 - Overview (cont.)
Page 13 - 42
Cancellations Contract lengths Industry structure - total installed base by leading groups Industry structure - bottled water coolers Industry structure - POU coolers Industry structure - mergers and acquisitions Key industry developments and issues Forecasts
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Contents Section 2 - Country profiles Commentary and charts showing: Market overview - bottled watercoolers and point of use - Industry developments Market structure - bottled water coolers Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure - point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies - bottled water coolers Brands - bottled water coolers Distributors - point of use Forecasts - bottled water coolers and point of use
Š Zenith International Ltd 2016
Page 43 - 357
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
Page 43 Page 60 Page 81 Page 100 Page 119 Page 140 Page 165 Page 184 Page 206 Page 226 Page 244 Page 262 Page 280 Page 298 Page 316 Page 334
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Contents Section 3 - Overview charts
Page 358-372
Total cooler units, 2011-15 Cooler share by country, 2015 Cooler units by country, 2015 BWC units by country, 2015 Forecast total cooler units, 2015-20f Forecast total cooler units by country, 2020 f Water cooler volume, 2011-15 Cooler share of total bottled water market, 2011-15 Water types, 2015 Packaging size, 2015 Leading bottled cooler groups, 2015 Leading companies by water volume sales, 2015 Leading POU companies, 2015 Forecast water cooler volume, 2015-20f
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Contents Section 4 - Overview tables Total market analysis
Page 373-439 Page 374
Bottled water market, 2011-15 Bottled coolers and point of use, 2011-15 Total cooler units by country, 2011-15 POU share of total cooler units by country, 2011-15 POU conversion by country, 2015 Bottled water coolers analysis
Page 378
Bottled cooler units by country, 2011-15 Bottled cooler units annual % change by country, 2011-15 Bottled cooler units per 1,000 people by country, 2011-15 Bottled cooler water volumes by country, 2011-15 Bottled cooler water volume annual % change by country, 2011-15 Water throughput per cooler by country, 2013-2014 Cooler water types by volume share in West Europe, 2011-2015 Cooler water types % share by country, 2015 Packaging types by volume share - West Europe regional, 2011-2015 Packaging sizes % share by country, 2015 Bottled cooler market characteristics by country, 2015 Water for cooler consumption per person by country, 2011-15 Bottled cooler revenue indicators by country, 2014 Bottled cooler revenue indicators - West Europe regional, 2011-2015
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Contents Section 4 - Overview tables (cont.) Point of use analysis
Page 373-439 Page 392
POU cooler units by country, 2011-15 POU cooler units annual % change by country, 2011-15 POU cooler units per 1,000 people by country, 2011-15 POU cooler distribution split by outlet by country, 2015 POU cooler rented vs. sold units by country, 2015 POU cooler unit characteristics by country, 2015 POU cooler revenue indicators by country, 2015 Industry structure
Page 399
Top 25 national bottled cooler distributors by installed units, 2011-15 Top bottled cooler distributor groups by installed units, 2012-2014 Top bottled cooler brands by volume sales, 2011-15 Top 25 water cooler bottlers by volume sales, 2011-15 Top bottled cooler distributors by installed units by country, 2011-15 POU cooler companies by installed units by country, 2011-15 Leading national POU cooler groups by installed units, 2011-2015 Top 25 POU cooler companies by installed units, 2011-15
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Contents Section 4 - Overview tables (cont.) Forecasts
Page 373-439 Page 432
Forecast POU cooler units by country, 2015-20 Forecast POU units per 1,000 people by country, 2015-20 Forecast POU cooler units annual % change by country, 2015-20 Forecast bottled water cooler units by country, 2015-20 Forecast bottled water cooler units per 1,000 people by country, 2015-20 Forecast bottled water cooler volumes by country, 2015-20 Forecast total cooler units by country, 2015-20 Forecast POU cooler share of total cooler units by country, 2015-20
Section 5 - Company profiles
Page 440 - 620
Section 6 - Appendices
Page 621 – 630
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Section 2 - Country Market overview - bottled water coolers and point of use Commentary Commentary
Country: Cooler Market Evolution 2011-2015 15
10
4 5
Million EUR
Commentary Commentary Commentary Commentary
Thousand Units
7
. 1
0
Years BWC units
POU units
Coolers revenue (mUSD)
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Section 2 - Country Market overview - bottled water coolers and point of use 2011
2012
2013
2014
2015
Bottled water coolers (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share
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Section 2 - Country Market overview - bottled water coolers and point of use
Commentary Commentary Commentary Commentary
Industry developments
Commentary Commentary Commentary Commentary
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Section 2 - Country Market overview - bottled water coolers and point of use S
O
Strengths Commentary
W
Weaknesses
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Opportunities
T
Threats
Commentary
Commentary
• asdf Commentary
Commentary
Commentary
Commentary
Commentary
Threats Commentary
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Section 2 - Country Market structure - bottled water coolers Bottled water cooler units 2011 -15
Bottled water cooler volume 2011 -15
60000
70 50,000
50,000
50,000
50,000
40000 30000 20000
60
60
60
60
2011
2012
2013 Years
2014
2015
50 40 30 20
10000 0
60 60
Million litres
BWC Installed units
50,000 50000
10 2011
2012
2013 Years
2014
2015
0
Commentary Commentary Commentary Commentary
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Section 2 - Country Market structure - bottled water coolers Throughput
Commentary Commentary Commentary Commentary
Throughput
2014
2015
2014
2015
Litres per cooler 18.9l bottles per cooler per month
Cancellations
Commentary Commentary
Cancellations Quit rate %
Contract lengths
Commentary Commentary.
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Section 2 - Country Market structure - bottled water coolers Outlets
Outlets, 2015
Commentary Commentary
Commercial
50.0%
50.0% Domestic
Machine types, 2015
Machine types
Commentary Commentary
Hot-cold 50.0%
50.0% Cold-ambient
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Section 2 - Country Market structure - bottled water coolers
Water types
Commentary Commentary
Water types, 2015 0.0% 25.0%
25.0%
Eau de boisson
Mineral Purified Spring Other water type 25.0%
25.0%
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Section 2 - Country Market structure - bottled water coolers Legislation
Commentary Commentary Maintenance and additional services
Commentary Commentary
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Section 2 - Country Market structure - point of use Point of use cooler units 2011-15 12,000
POU Installed units
10,000
10,000
10,000
10,000
10,000
10,000 8,000
Units added
6,000
BWC to POU conversions
New POU
2014
2014
2015
2015
4,000
Replacement rate % 2,000 0
Number of units 2011
2012
2013 Years
2014
2015
Conversion
Commentary Commentary
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Section 2 - Country Market structure - point of use Outlets
Commentary Commentary Commentary
Outlets, 2015 16.7% 16.7%
Offices 16.7%
Factories Institutions Shops
Domestic
16.7%
Others 16.7%
Machine types
16.7%
Commentary Commentary
Machine types, 2015
. 25.0%
25.0% Hot-cold
Cold-ambient Carbonated Others
25.0%
25.0%
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Section 2 - Country Market structure - point of use Rented vs. Sold units, 2015 Rented
Rented/sold
Commentary Commentary
Sold 50.0%
50.0%
Maintenance and additional services
Commentary Commentary
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Section 2 - Country Price structure and revenue indicators - BWC and POU
Point of use
2014
2015
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue (€)
-
Rental revenue (€)
-
Rental revenue (€)
-
Rental revenue (% change)
-
Rental revenue (% change)
2014
2015
Commentary Commentary Commentary
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Section 2 - Country Companies - bottled water coolers Machines in December
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3 ‌.
Total Market
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Section 2 - Country Companies - bottled water coolers Million litres
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3 ‌
Others Total market Š Zenith International Ltd 2015
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Section 2 - Country Brands - bottled water coolers Million litres
2011
2012
2013
2014
2015
% share 2015
% 15-14
Brand 1 Brand 2 Brand 3 …
Others Total market
Commentary Commentary .
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Section 2 - Country Distributors - point of use Machines in December
2011
2012
2013
2014
2015
% share 2015
% 15-14
Company 1 Company 2 Company 3
Others Adjustment Total market
Commentary Commentary
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Section 2 - Country Forecasts - bottled water coolers and point of use Units in December
2015
2016f
2017f
2018f
2019f
2020f
CAGR 2015-20f
% 20f-15
Bottled water coolers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share
Commentary Commentary
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Section 3 - Overview charts Total cooler units, 2011-2015
1,200
000 units in December
1,000
800
500
500
500
500
500
600
POU
BWC 400
500
500
500
500
500
2011
2012
2013
2014
2015
200
0
Year
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Section 3 - Overview charts Cooler units by country, 2015 Others 16.7%
Country 1 16.7%
Country 5 16.7%
Country 2 16.7%
Country 4 16.7%
Country 3 16.7%
Total units
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Section 4 - Overview tables Bottled water market Million litres
2011
2012
2013
2014
2015
Bottled water coolers (BWC) All bottled water % increase Packaged water % increase % share Water coolers % increase % of all bottled water increase % share
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Section 4 - Overview tables Total cooler units by country 2011
2012
2013
2014
2015
% share 2015
% 15-14
Austria Belgium Switzerland Germany Denmark Spain Finland France Greece Ireland Italy Netherlands Norway Portugal Sweden United Kingdom
West Europe total
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Section 4 - Overview tables Forecast bottled water cooler units by country Machines in December
2015
2016f
2017f
2018f
2019f
2020f
% share 2020
%20-15
CAGR 20/15
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom West Europe total
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specialist consultants to the food and drink industries worldwide
zenithinternational specialist consultants to the food and drink industries worldwide
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