IDENTITY
APPROACHES
MOTIVATION beginner
CHINESE PARENTS (45-65)
- with children abroad - plan to visit children - good financial support - unfamiliar with foreign culture - traditional and not open - poor English foundation - cautious about money - need to read, listem, speak, writing
without noticing
CONTEXT well done
active learning
- to live abroad - to travel - to visit children - to gain more experience
- kids - shopping - friends - movies - TV programme
- textbook - night school - 1 on 1 class - searching on the internet - video resouces - learning from children - learning from Friends - apps - online courses
- travel abroad - communicate with foreigners
- familiar with foreign culture - good learning ability - poor foundation - tight budget - need to speak and listen
- to make friends - to study abroad - to travel - out of interest (music, lifestyle, movie, etc.) - to gain more experience - to show off
- games - movies, drama - music - ordering food - shopping - travel - party
- textbook - school - night school - searching on the internet - video resouces - English study apps - online courses
- language exchange - travel abroad - communicate with foreigners - read English books
- watching television - before sleeping - in class & after class - chatting with friends - preparing for English exams - wake up - toilet - having meal - on the way (bus, driving, subway, etc.) - waiting line - cafe
- to communicate with foreign passengers - unfamiliar with foreign culture - poor English foundation - cautious about money - need to speak and listen - evaluation standard
- business opportunities - to be more competitive - to gain more experience
- passenger - kids - shopping
- textbook - video resouces - English study apps - online courses - learn from passenger - taking notes - company training
- communicate with passengers - introduce more to passengers - develop business
- driving - chatting with passengers - before sleeping - wake up - toilet - having meal - on the way (bus, driving, subway, etc.) - traffic jam
- to communicate with foreign customers - know something about foreign culture - good learning ability - poor English foundation - tight budget - need to speak and listen
- to give better service - business opportunities - to be more competitive - to gain more experience
- customer - movies, music - books - friends - shopping - apps - games
- textbook - video resouces - English study apps - online courses - learn from passenger - taking notes
- communicate with customer - make foreign friends
- serving the table - chatting with customers - before sleeping - wake up - cleanning - having meal - on the way (bus, driving, subway, etc.)
CULTURE FAN
SHANGHAI TAXI DRIVER (35-50)
WAITERS AROUND SCHOOL (18-30)
- cooking - phoneing children - wechat - on sofa - before sleeping & wake up - toilet - having meal - on the way (bus, driving, subway, etc.) - waiting line - in a garden
MINDMAP_2.0
By Jesse + Yayan = Jaya