Design Thesis (ABPL90169_2021_S2E)
FROM FARM TO FORK "THE BIG STORE" RENEWAL & ACTIVATION
STUDIO BOOKLET
Thesis _07_...and then there was shopping
Zhibang(Zben) LIU_1057037
FROM FARM TO FORK Studio Booklet
Content 1. Thesis Statement
6-7
2. Elaboration of the Research Proposal
8-21
-Introverted Spatial Characteristics -The Rise and Fall of Department Stores -Coexistence of "Old" & "New" -Boundary -Precedent Study -Vanke Headquarter_Steven Holl_2009 -DE HEUVEL_MVRDV_2021
3. Concept Design
22-35
4. Design Development
36-65
5. Final Design
66-95
6. Reference
96-99
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 2
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Thesis Proposal Design Thesis_Studio 07 (ABPL90169_2021_S2E) 4
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
5
How to activate vacant spaces by reconstructing boundaries between a historical commercial building and urban environment?
Fig. 1. 1. The Cato Square
Fig. 1. 2. The Big Store, Western Facade
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 6
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Thesis Statement ‘The Big Store’ is considered a representative of the commercial prosperity in the heyday of Chapel Street. The introverted, closed building facade and huge building volume create a clear and isolated boundary between the city which is excluded from the urban public space, which also makes it difficult to integrate into the development of the city. By contrast, the recently opened Cato Square(Fig. 1. 1), located at the back of the building, is one of the most dynamic open places in Prahran, which has no clear boundaries but inspires unlimited possibilities.
This thesis will explore the boundaries that exist within large commercial buildings left over from history and urban open spaces. It's an attempt to look for a mutually beneficial relationship between public and commerce, introducing the open urban vitality into the interior of the dilapidated historical building.
"The boundary will become a new urban soil, nourishing the flowers of vitality."
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 7
1850s 1800s
Wo me n’s
1800-1
900s
1760s
The ind ust r ia
effe ct
ive ly c
l re
vol utio n
rea t
ing
had
am
idd
the The gro wth
val ue
role s and
und had
exp e
bee na
cta tion
shi ft
ide
dep
and Ma rgu e
rite Bou cica ent ut i sto re. nst ig Th
art m
ers tan di
ate e co d upl e te ste sto d co me rb eha v io r.
ng of c u
at t h
et
ime .A of w s th om e av de v en era opu elo a ge dva pm lati hou nci on ent seh n c ent of d g th old r es i epa ep inc n th osi rtm tion e1 ent 9th o sto f th cen res e tur ir . y, bro ugh t ab
le c lass
.
Fig. 1. 3. The Timeline of Department Stores' Origin
Ari st the
of l arg ep
tra nsp or
out a
sha r
p in
cre
ase
in t
he
tati
on h
ad
ave rag eh
ous eho l
d in
com
e, a n
da
lot
mo re f ree t
ime ,
Laermans, R. (1993). Learning to consume: early department stores and the shaping of the modern consumer culture (1860-1914). Theory, Culture & Society, 10(4), 79-102. Tamilia, R. D., & Reid, S. E. (2007). Technological innovation and the rise of the department store in the 19th century. International Journal of Technology Marketing, 2(2), 119-139.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 8
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
ah uge
imp
act
on th
e
1902 1877
Foy &
rne
Bon
arly
om m
aor din
erc ia
com
e in
hus b
ary p
lm
cre
eth
ase
and s
erio
ods
d, s o
and
19t
sto re c a
rali
a's
l le d
hc
ent ury , is
w id
ely
do f ch
bas
too
fam
Au st
larg est and ear the lies Ma Big t de rch Sto e ca par re, tme nc nam ope laim nt s n ed tor e to b d in (an e ch e dm the Ch ain o de ape firs s. Th l t l l ed) pur The Str e se e o pos con Bon et, n th e Pra d e or bui Ma h lt d rch igin ran é e a par , in in P l Bo con t m 1 aris nM sid 902 e n , wh ere t arc . sto d th hé ich re i in P beg n th e fi aris an rst eU as a . dep K. Th sm art eb al l me uild sho nt s ing p in tor e. the e
1852
da ne xtr
Gib son is
Me lbo u
ed
ang e at
on a
sub tle
did
ilie
s.
Introverted Spatial Characteristics Aristide and Marguerite Boucicaut, widely considered the inventors of the modern department stores, created a new shopping model in the late 19 century [1]. This new shopping model swallowed outdated surroundings of smaller businesses and packaged all specialized stores into a closed building. A private shopping arcade, an underground street system, and a magnificent indoor lighting atrium were built in the department store, which symbolized the status of the upper class at that time(Fig. 1. 3) [2].
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 9
Chepa
Chepa
l Street
Before 1880s
l Street
1870s - 1900s
Single-storey Building Typology
Chepa
Two-storey Shophouse Typology
Chepa
l Street
1900s
l Street
1900s - 1960s
Complex Retail Building Typology
Chepa
One-stop Department Store Typology
l Street
1960s - Precent Shopfronts Retail Typology Fig. 1. 4. Retail Typology Development on Chapel Street
[3] Malone, B. (1983). Chapel Street Prahran Part One 1834-1918. Prahran Historical Studies Series.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 10
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 1. 5. Elevation View
1902
Present
The Rise and Fall of Department Stores 'The Big Store', the first department store on Chapel Street, represented the department store that has become a commercial centre comparable to the CBD[3]. However, with the popularity of private cars and the emergence of shopping malls in the suburbs, Chapel Street has gradually transformed into a recreational and tourist’s local shopping strip(Fig. 1. 4). Due to the transformation of retail mode, the original commercial format of large historical buildings like 'The Big Store' cannot be maintained anymore. At present, only the first floor with high commercial value is leased to Coles and continues to serve the surrounding communities, but the upper part is completely vacant.
From the perspective of current urban planning, 'The Big Store' is exclusive and introverted, which prevents the occurrence of human activities. The indoor space of 'The Big Store' lost its alluring charm due to no one patronizing it, and the building is now excluded from the development and transformation of the city. If these functions and spaces are not enclosed, maybe the spaces can be integrated with the city as a whole, and finally, the interiors of the building can be reactivated.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 11
are/ n-squ rahra ject/p quare ran S s.com/pro h ra ,P studio View erial w.aspectw . 6. A Fig. 1 https://w e: Sourc
are/ -squ quare ran S prahran t/ Prah uare, m/projec q S er co l Cornt-studios. ercia c omm ww.aspe . 7. C w Fig. 1 : https:// e Sourc
SIT E
Fig. 1. 8. The Axo View of the Site
[4] Baynes, C. (2001). I ching. Grange.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 12
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Coexistence of "Old" & "New" 'Cato Square'(Fig. 1. 6), located at the back of The Big Store, transforms the street into a friendly pedestrian system to provide residents with a city hall for urban culture and leisure. In addition to connecting Church Street and the prosperous shopping streets of Greville, it also carries public activities(Fig. 1. 7), other than commerce along the surrounding streets. On the contrary, the surrounding businesses also invested in the construction of the underground parking lot of the square. This relationship is like the "yin& yang" (Fig. 1. 9) mentioned in ancient Chinese philosophy.
'Cato Square' was built in 2019, around 100 years later than 'The Big Store'. The existence of such a large-scale historical commercial building cannot be ignored by the urban space, while 'The Big Store' is completely excluded from the planning and design considerations of this urban public square. This leads to a spatial boundary that is antagonistic, negative and lacking vitality.
Fig. 1. 9. The Most Popular Yin Yang Symbol
"Everything in the universe has two attributes "Yin & Yang", which is a concept of dualism, describing how obviously opposite or contrary forces may be complementary, interconnected, and interdependent in the natural world". Baynes, C. (2001). I ching. Grange[4].
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 13
Timber Panel
Pigeon
Fig. 1. 10. The Rigid Boundary Between ‘The Big Store’ and Cato Square
[5] Hall, E. T. (1966). The hidden dimension (Vol. 609). Garden City, NY: Doubleday.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 14
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fence
Boundary The boundary is at the edge between the building and urban spaces. This excessive space provides excellent possibilities for people to observe and explore the buildings' internal spaces, called the boundary effect[5]. My design intention will start with the material Boundary between the existing building and the square.
Furthermore, this boundary between 'Cato Square' and "The Big Store" is only the starting point of my project(Fig. 1. 10). From a larger scale, the boundary relationship between 'The Big Store' and the city is a multi-dimensional interaction.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 15
Precedent Study Project Name: Vanke Headquarter Location: Shenzhen, China Programmatic Function: Mixed use, Hotel, Public Park, Apartement Completed Time: 2009
The office space of Vanke Headquarter by Steven Holl is parallel and suspended above the site, reserving a large enough public space for the site(Fig. 1. 11). The scale and details of the public space are also very exquisitely designed. However, as a private "domain", the boundary of its public space is blurred, showing a kind of "soft" connection with the surrounding urban environment. The "soft" elements here can be landscape facilities, vegetation, architectural grey space, etc.
Fig. 1. 11. Suspended Office Space Vs Greenery Space, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 16
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 1. 12. Sketch, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center
Fig. 1. 13. Public Park, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 17
Precedent Study Project Name: DE HEUVEL Location: Eindhoven, Netherlands Programmatic Function: Mixed use, Retail, Theatre, Cultural Architect: MVRDV Completed Time: 2021
Reflecting on the future modes / trends of shopping and addressing their decline in visitors, 'The Heuvel Shopping Center' in Eindhoven and 'The Big Store' face similar issues. In addition to introducing new functions such as culture and recreation, architects also replaced the covered passages of shopping centres with open streets(Fig. 1. 14). The complex was transformed into seven new urban blocks, and semi-open roofs. These were used to enclose all the boundaries. A better connection between the urban blocks and the surrounding urban fabric was established.
Fig. 1. 14. Aerial View Render, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 18
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 1. 15. Sketch, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel
Muziekgebouw- Library
Library- Supermarket
Muziekgebouw- Hotel
Retail- Public Space
Fig. 1. 16. Street Profiles, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel
Fig. 1. 17. Car-free Zone, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 19
Cato S treet
Chape l Stree
e et le Str Watt
t
Fig. 1. 18. Facade Exploded Diagram
Programmatic Solution In order to activate the boundary of the heritage building, this project will start from the material boundary between the building and the public square to expand the intervention area and scope. Eventually, it expanded from one face to multiple faces, such as the boundary between the Baroque facade, Chapel Street, the fifth facade - the rooftop boundary, and so on.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 20
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
At present, the conceived implementation framework is rough as follows:
1. Value Assessment: A value evaluation of the existing 'Big Store' needs to be conducted. The value here includes a comprehensive level of social value, historical value, economic value, etc. Quantifying these values provides data sources and foundations for later transformation.
2. Define the Boundary: It investigates the current types of activities on the square, conducts certain summarization and classification. It also improves the existing shortcomings while trying to combine the possible activities with 'The Big Store' so that people in the surrounding communities can be in the same venue for the future gatherings.
3. Architectural Intervention: The forms of architectural Intervention in 'Big Store' and city can be diverse. It performs differentiated operations based on the characteristics of different boundaries, either by local space additions or small-scale demolitions and reconstruction. ‘Private and public’, ‘open and closed’; any type of typology can coexist on this site. Under the radiation of the original boundary difference, they can complement each other to reshape vitality.
Design Vision On this site, the boundaries between the building and the city should not be the source of conflicts but instead should be a catalyst for the vitality of the community and the city. Through the change and Intervention of the new boundary, the original relatively independent objects have a new harmony (Yin & Yang), whether building inside or between objects. The ‘open and closed’, ‘solid or transparent’ and ‘public or private’ are not absolute, and the two can be opposed, transformed and blended with each other.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 21
Concept Design Design Thesis_Studio 07 (ABPL90169_2021_S2E) 22
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
23
VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY
SUPERMARKET (COLES)
GREENHOUSE COMMUNITY COMMUNITY COMMON AREA
CATERING COMMON AREACOMMUNITY
EXPERIENTIAL SUPERMARKET COMMON AREA
SUPERMARKET (COLES)COMMON AREA Fig. 2. 1. Programme Associated with Theme
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 24
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 2. 2. Ideagram
Concept Referring to my thesis statement, as Prahran's main population cluster is located around ‘The Big Store’ site, large supermarkets like Coles, are open here. Considering various ways to break the existing boundaries, I think commerce here can continue to focus on supermarket format, but with a brand-new conceptual supermarket experience(Fig. 2. 1).
Through the introduction of the new supermarket experience integrated with the surrounding urban public space, this architectural concept has the potential to promote the participation of residents. This connection can generate more socially effective space and finally activate the empty internal spaces.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 25
s
& Foy
nor ‘Pa son
ic am
w Vie
ie tor Fac
Gib
oom rk r Wo
7
189
Foy
ries acto nF ibso &G
Foy &
Gib s
19
rkro Wo ck Fro The
on, 35 Bou rke St
or Tail The
Foy &
Gib s
rkro Wo ing
om
om
188
on, C
9
ollin gw ood
ood
3 ingw 188re, Coll
oy's rk F Ma
er rap
Sto
D
Fig. 2. 3. Facade Exploded Diagram
Foy & Gibson- Domestic Manufacturing In 1897, Foy & Gibson opened its first factory in Collingwood which produced products and eventually sold them through a chain of department stores(Fig. 2. 3). "Foy & Gibson's connection between its manufacturing and retail wings was innovative and distinctive, which helped it create an effective system of connection between locallybased production, supply and retail."
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 26
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
2021
1914
Fig. 2. 4. The Timeline of Coles Development Source: https://www.coles.com.au/about-coles/our-history
Coles Founder GJ Coles created a store that would lower the costs of living and bring them a happy home life for Australian families. This philosophy continues more than 100 years later. Nowsday, Coles extend their fresh food philosophy beyond the school gate, engaging families and communities such as the corporation with Stephanie Alexander Kitchen Garden Foundation. It aims to actively influence Australian families to support children to create positive food habits for life.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 27
Fig. 2. 5. Frozen Pet Food Ice Cream Source: https://www.coles.com.au/whats-happening/sustainability/coles-opens-most-sustainable-supermarket-yet-in-melbourne
Fig. 2. 6. Coles Team Member Pathana Luangphakay Serving Pineapple at New Fruit and Vegetable Bar Source: https://www.coles.com.au/whats-happening/sustainability/coles-opens-most-sustainable-supermarket-yet-in-melbourne
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 28
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Precedent Study- Coles Local As the Australian supermarket giant, Coles is also exploring a new type of supermarket. In 2018, a new supermarket format -Coles Local was opened In Melbourne. It specifically provided local customers with an expanded vegetarian range, self-serve options, quality coffee and a huge range of convenient products. It incorporates a range of environments to make it a sustainable and diversified supermarket typology in Australia.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 29
Fig. 2. 7. IKEA’s Restaurant Source: https://www.businessinsider.com.au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-2019-6?r=US&IR=T
Fig. 2. 8. IKEA Restaurant & Cafe Menu Source: https://www.zomato.com/melbourne/ikea-restaurant-cafe-richmond/menu
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 30
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Precedent Study- IKEA IKEA is a famous furniture retailer, but its restaurants are well-known. Based on IKEA's survey, it shows that 30% of customers come to IKEA because of its restaurants. IKEA tries to create an "all-day shopping experience" for customers; the restaurant provides customers with places to rest and eat, to extend the customer's staying time and improve satisfaction. At the same time, the furniture and the restaurant design are also highly integrated with IKEA’s brand appeal(Fig. 2. 7).
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 31
Fig. 2. 9. Interior View Source: http://news.winshang.com/html/064/3661.html
Fig. 2. 10. Pho Making in the Store Source: https://www.163.com/dy/article/DQF9LM300518PKRR.html
Fig. 2. 11. Hydroponic Vegetable Technology in the Retaurant Source: https://www.163.com/dy/article/DQF9LM300518PKRR.html
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 32
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Precedent Study- Chua Lam’s Pho In order to present the most traditional production process, the full set of equipment for making noodles was moved into the restaurant(Fig. 2. 10). It allows customers to witness the whole process of making fresh pho. In addition, the store also uses hydroponic vegetable technology to grow vegetables for pho(Fig. 2. 11). It provides a fantastic experience the customer sits under the planting rack and can watch the whole process from growing to cooking.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 33
❹
Insto re
Din
ing
Are a
❺
Lo cal
Sp eci a
ls
❾
Pa ck Fig. 2. 12. Coles Mall Programmatic Diagram
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 34
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
erv lf-s Se ❿
&T ran s
❻
po rta tio n
Co oki
ng
Wo rks
ho p
❼
Re ad
ing
Are
a
❷
Pre
❶
par ed
-fo
Fre sh
od
Pro
sA
rea
duc
❽
ts Z on
e
❸
Gro win g
Cu lti
vat e
Daily Necessity Local Special Education Urban Farming
Tra nsp o
rta tio
n
Pa ck
We igh
❽
So
rtin
g
For the proposed new supermarket format, I will call it: Coles Mall. It will integrate Fresh food, Catering, Community and E-commerce. The fresh products are purchased directly from local suppliers or the rooftop greenhouse and these fresh ingredients can be cooked by the professional chefs in the store. The customers can watch the cooking
vic e
Pic kup
process and enjoy the food in a dine-in area.
Supermarkets don’t just support local initiatives; it is also a part of the community. It will bring public welfare by introducing community functions such as cooking workshops, reading areas and rooftop growing areas. It aims to increase the participation of the community and promote the brand.
This new supermarket provides a new way of integrating online and offline experiences. The store is not only a store for offline retail, but also a warehouse for online shopping. Through the mobile application or the QR Code of the product, customers can track the entire process of the product from the farm to the store and finally place an order online.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 35
Design Development Design Thesis_Studio 07 (ABPL90169_2021_S2E) 36
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
37
Growing
Observing
Eating
FOOD IN CIRCLE
Observing
Harvesting
Preparing Cooking Observing
Observing
Selling
Fig. 3. 1. The Diagram of Food Life Cycle
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 38
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Grow & Eat
Grow & Decoration
Grow & Sell
Grow & Learn
Fig. 3. 2. The Diagram of Food Life Cycle
Food in Circle For the proposed new supermarket format. This new supermarket extends the traditional supermarket shopping experience which is to buy and check out, to promote the participation of residents. The consumers/residents can participate in a more diversified process from planting, production, learning, cooking, to final consumption experience(Fig. 3. 1).
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 39
Restaurant Cuisine
Public Kitchen
Purchasing Potato Seeds
Transportation
Sell (Daily Fresh)
RT 4F 3F 2F 1F
Planting Workshop
Sowing Fig. 3. 3. Experience Flow Lines
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 40
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Ripe Potatoes Harvesting
Observation
Growing
Referring to my previous concept, food in circle is the core concept of my project, so this collage diagram may focus on expressing the process that food needs to go through from planting, transportation to sales. The vertical space concept is practised through the central daylighting atrium, and people on different floors can observe the operation of the entire system.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 41
Fig. 3. 4. Custom Shopping Paper Bag
Fig. 3. 5. Coles Custom Wrapping Paper
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 42
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Brand Promotion In terms of brand promotion, combining the local history and community culture of Chapel Street, the design of fresh produce packings and shopping bags also incorporates the local history and cultural elements, such as graffiti, photography and children's art paintings.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 43
Precedent Study Project Name: Prada Pop-up Wet Market Location: Shanghai, China Programmatic Function: Wet Market Completed Time: 2021
There is an interesting exploration of crossover retail. Prada took over an entire Shanghai wet market from 27th September to 10th October. Prada touted the event as “an unprecedented invitation to experience the emotional scope of the brand”. PRADA chose simple daily foods that are related to daily life, such as bread, vegetables, and fruits that can stimulate the senses. It is easy to find the Prada logo and the latest patterns of the PRADA 2021 winter series in the wet market. Even the wrapping paper and shopping bags during this period will come with the brand’s patterns and logos.
Fig. 3. 6. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 44
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 3. 7. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/
Fig. 3. 8. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/
Fig. 3. 9. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 45
How to produce, store, and sell in the same place, regarding the vital needs for its functions, while interacting harmoniously with its urban context? It offers an unseen integration of functions and spatial experiences. Inhabited relaxing areas are contrasted by efficient, transparent and social spaces of production, exhibition and teaching. A new urban combination where new ideas and a concept for a healthy life style could flow freely between farmers and the young generations as an invitation for a respected environment.
Fig. 3. 10. Hydroponic Vegetable Technology in Exhibition Source: https://www.fico.it/en
Fig. 3. 11. Sustainable Proposal Envisions Krakow's New Science Center as a Tiered Garden Source: https://www.archdaily.com/889380/sustainable-proposal-envisions-krakows-new-science-center-as-a-tiered-garden?ad_medium=gallery
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 46
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 3. 12. The bespoke hanging garden Source: https://www.archdaily.com/793123/garden-house-hayhurst-and-co?ad_medium=gallery
Fig. 3. 13. Iron Book Shelves with Green Plants Source: https://www.archdaily.com/771740/rong-bao-zhai-coffee-bookstore-archstudio?ad_medium=gallery
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 47
FICO Eataly World FICO Eataly World opened in Bologna, a northern city often called the capital of Italian gastronomy. More farm than theme park, FICO Eataly World is dedicated to sharing the biodiversity of Italian cuisine with the world through its fields, workshops, markets, restaurants, and classrooms, all open to the public and ready for you to explore[8]. The designers hope the customers think about everything they eat and learn about the culture related to creation of Italian food and drink.
Fig. 3. 14. FICO Eataly World-Italy Map illustration Source: https://www.behance.net/gallery/59002883/FICO-Eataly-World-Italy-Map-illustration
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 48
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 3. 15. FICO Eataly World-Italy Interior Source: https://www.fico.it/en
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 49
Design Flows
Stage 1
Fig. 3. 16. Design Flow- Stage 1
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 50
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Stage 2
el St p a h C
St Cato
Fig. 3. 17. Design Flow- Stage 2
The new building retains the location of the original entrances of ' The Big Store', connecting liquorland with the supermarket.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 51
Stage 3
Fig. 3. 18. Design Flow- Stage 3
Removing the original roof and adding a steel structure of the greenhouse.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 52
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Stage 4
Fig. 3. 19. Design Flow- Stage 4
Introducing two new vertical transportation systems. This new Coles supermarket will have two traffic flow lines.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 53
Stage 5
Fig. 3. 20. Design Flow- Stage 5
Replacing the structure which is close to Cato square with a more flexible steel structure system, to meet the rich spatial changes.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 54
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Stage 6
Fig. 3. 21. Design Flow- Stage 6
The open and active facade allows more communication between the building and the urban public spaces.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 55
Circulation Arrangement
RT 4F
3F 2F 1F tree oS Cat t
GF l ape Ch t
e Stre
Fig. 3. 22. Circulation Arrangement
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 56
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
This new Coles supermarket will have two traffic flow lines, the red line is the main circulation of the retail’s operations. It starts from the Coles supermarket on the ground floor and continues around the atrium up to the greenhouse on the rooftop. The other streamline mainly faces towards Cato square on the west side. it connects with more active and flexible functions, such as common area, reading and activity room.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 57
Urban Farming
Rooftop Gardens
Education & Recreation
Workshop Catering & Dining
Common Area
Public Kitchen
Daily Speciality Area
reet o St Cat
Supermarket
t tree pel S Cha
Fig. 3. 23. Axo View
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 58
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Program The first floor retains the function of the original coles supermarket, and activates the original closed atrium space, transforming it into a mini-exhibition for traffic.
On the first floor, there is a provision of the daily speciality area which will mainly provide the supply of fresh and local products. The former Liquorland area has now become a split-level communal kitchen area between the daily speciality area and the catering area. Customers can opt for getting their food cooked directly here under the guidance of a professional chef.
The catering dining area on the second floor not only provides a dine-in area but also regularly introduces local traditional cuisine or pop-up restaurants from vendors.
The education and event area on the third floor is reached through the long and straight stairs transformed from the original light well. Hydroponic plant workshops, tie-dye and other activities will be regularly held here to help understand the connection between consumption, brand, production and to increase food awareness.
The top two floors are the planting area and the roof top garden. Residents can also use hydroponics technology to participate in the process of planting and harvesting together here. Plants and gardening materials can also be sold in the form of vending machines.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 59
Strategy:
Fig. 3. 24. A-A Section View
Fig. 3. 25. B-B Section View
0
10m
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 60
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
A
B B
A
The use of interlayer space and vertical circulation creates active public space which is different from traditional supermarket spaces. It makes full use of the original abandoned roof space to create a roof planting area and roof garden. This new active internal space and the city square affiliate with each other, forming an interconnected community complex.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 61
Facade Iteration
Fig. 3. 26. The Original Facade
Fig. 3. 27. Facade Exploration-The Test 1
For the external facade, The original unitized elements of the concrete western facade is retained but replaced by a double façade system with shaded timber grilles(Fig. 3. 13).
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 62
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Fig. 3. 28. Facade Exploration-The Test 2
It is disrespect for this heritage facade to completely abandon the original materials and typology. Therefore, I intend to partially retain the original materials and window element while adding some new "square windows" with different sizes and materials according to the new internal functions of the building(Fig. 3. 14). These square windows may be transparent glass, or they may be green planting units.
Fig. 3. 29. Facade Exploration-The Final Option
Too much interventions make the facade appear broken and messy. I simplify the elements and combine the planting area into the new window unit(Fig. 3. 15).
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 63
Fig. 3. 30. Facade Exploration-The Final Option
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 64
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
The original unitized elements of the concrete western façade have become a tell-tale symbol of Prahran’s history so I intend to retain and activate these heritage elements. The windows are kept partially open which in turn converts the design into a double façade system through which green plants, activities in the building, internal spaces are exposed partially to generate interaction and communication.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 65
Final Design Design Thesis_Studio 07 (ABPL90169_2021_S2E) 66
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
67
Master Plan
Chapel Street
Cato Street
Wattle Street
Fig. 4. 1. Master Plan
0
10m
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 68
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Aerial View
Fig. 4. 2. Aerial View from Cato Square
Fig. 4. 3. Aerial View from Cato Square
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 69
Floor Plan
4
2
3
1
1 2 3 4
Lobby Supermarket Check-out Area Service
GF Fig. 4. 4. Axo- The Ground Floor
The first floor retains the function of the original Coles supermarket, and activates the original closed atrium space, transforming it into a mini-exhibition for traffic.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 70
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
4
7 6
5
5 6 7
Daily Special Area Common Area Viewing Deck
1F Fig. 4. 5. Axo- The First Floor
On the first floor, there is a provision of the local specialties which will mainly provide the supply of fresh and local products.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 71
4
8 9
8
Catering & Dining
9
Public Kitchen
2F Fig. 4. 5. Axo- The Second Floor
The catering dining area on the second floor not only provides a dine-in area but also regularly introduces local traditional cuisine or pop-up restaurants from the local area.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 72
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
4
15 14
13 12
10
11
4
10
Planting Area
11
Planting Observation Workshop
12
(Cooking, Plant Pigments Dyes, Hydroponic) 13 14 15
Rooftop Garden/ Activity Place Forum & Exhibition Reading & Education Event
3F Fig. 4. 6. Axo- The Third Floor
The education and event area on the third floor is reached through the long and straight stairs transformed from the original light well. Hydroponic plant workshops, tie-dye and other activities will be regularly held here to help understand the connection between consumption, brand, production and to increase food awareness.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 73
19
18
16
17
4
4
16
Planting Area
17
Mushroom Planting Area
18
Self-service Selling Area
19
Planting Garden
4F Fig. 4. 7. Axo- The Fourth Floor
The fourth floor is the planting area and Self-service vegetable selling area. Customers/ residents can place the fresh vegetables which they grow in the vending machine for sale.
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 74
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
21
20
4 4 4
20 21
Planting Area Rooftop Opening Kitchen
RT Fig. 4. 8. Axo- The Roof Top
The top floor is the planting area and the rooftop garden. Residents can participate in the process of planting and harvesting together here.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 75
Section A-A
Fig. 4. 9. Section A-A
0
2.5m
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 76
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
A
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
A
Zhibang(Ben) LIU_ 1057037 77
Section B-B
Fig. 4. 10. Section B-B
0
10m
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 78
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
B
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
B
Zhibang(Ben) LIU_ 1057037 79
Detail Section 1
1
Fig. 4. 11. Detail Section 1 0
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 80
2m
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
2
2
Fig. 4. 12. Detail Section 2 0
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
2m
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 81
Daylighting Central Atrium
Fig. 4. 13. Perspective View- Daylighting Central Atrium
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 82
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 83
Public Kitchen
Fig. 4. 14. Perspective View- Public Kitchen
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 84
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 85
Daily Special
Fig. 4. 15. Perspective View- Daily Special Area
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 86
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 87
Catering & Dining
Fig. 4. 16. Perspective View- Catering & Dining Area
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 88
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 89
Rooftop Greenhouse
Fig. 4. 17. Perspective View- Rooftop Greenhouse
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 90
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 91
Cato Square Facade
Fig. 4. 18. Perspective View- Cato Square Facade
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 92
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
The original unitized elements of the concrete western facade are retained. The urban landscape can be enjoyed along the ramp, while also popularizing planting techniques amongst the customers.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 93
Parking
Parks
Courtyard
Balcony
Fig. 4. 19. Aspiration
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 94
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Roof
Bus Stops
Aspiration The new conceptual coles supermarket will become the flagship headquarter of food production, institutional learning centre. However, this architectural green planting model will not be limited to the Big Store. Based on the flexibility and efficiency of this model, it has a potential to develop in the future. Prahran precinct popularization is extended to the locality.
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 95
Reference : [1] Laermans, R. (1993). Learning to consume: early department stores and the shaping of the modern consumer culture (1860-1914). Theory, Culture & Society, 10(4), 79-102. [2] Tamilia, R. D., & Reid, S. E. (2007). Technological innovation and the rise of the department store in the 19th century. International Journal of Technology Marketing, 2(2), 119-139. [3] Malone, B. (1983). Chapel Street Prahran Part One 1834-1918. Prahran Historical Studies Series. [4] Baynes, C. (2001). I ching. Grange. [5] Hall, E. T. (1966). The hidden dimension (Vol. 609). Garden City, NY: Doubleday. [6] ASPECT Studios. (2018). Project/prahran-square. Reterived From: https://www.aspect-studios.com/project/prahran-square/ [7] Vanke-center. Reterived From: https://www.stevenholl.com/projects/ vanke-center [8] De HEUVEL. Reterived From: https://www.mvrdv.nl/projects/463/deheuvel [9] Frank, Chung. (2018). Coles opens first small-format ‘specialty store’ in Melbourne featuring in-store chef and barista. Reterived From: https://www.news.com.au/finance/business/retail/coles-opens-firstsmallformat-specialty-store-in-melbourne-featuring-instore-chef-andbarista/news-story/3d0fd43cf5ab855a78fff13b45e64a22 [10] Coles and the Stephanie Alexander Kitchen Garden Foundation – partnering to reach more Aussie kids and families. Reterived From: https://www.kitchengardenfoundation.org.au/content/coles-andstephanie-alexander-kitchen-garden-foundation-partnership
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 96
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
[11] Our History. Reterived From: https://www.coles.com.au/about-coles/ our-history [12] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [13] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [13] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [14] Jianwei, Chen. (2018) Chua Lam’s Pho officially opened its first store in the Mainland and settled in Shenzhen Coastal City. Reterived From: http:// news.winshang.com/html/064/3661.html [15] Hushangquanzi. (2018) Chua Lam’ opened its first store. Reterived From: https://www.163.com/dy/article/DQF9LM300518PKRR.html [16] Tianwei, Zhang. (2021) Prada Takes Over Shanghai Wet Market for Fall Campaign Launch. Reterived From: https://wwd.com/fashion-news/fashionscoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/ [17] Benvenuto, FICO Eataly World — welcome! Reterived From: https:// www.eataly.com/us_en/magazine/eataly-stories/fico-eataly-world/ [18] Evan, Pavka. (2018) Sustainable Proposal Envisions Krakow's New Science Center as a Tiered Garden. Reterived From: https://www.archdaily. com/889380/sustainable-proposal-envisions-krakows-new-science-centeras-a-tiered-garden?ad_medium=gallery
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 97
Reference: [19] Julio, Effa. (2020) Garden House / Hayhurst and Co. Reterived From: https://www.archdaily.com/793123/garden-house-hayhurst-and-co?ad_ medium=gallery [20] Wang, Ning. (2015) Rong Bao Zhai Coffee Bookstore / ARCHSTUDIO. Reterived From: https://www.archdaily.com/771740/rong-bao-zhai-coffeebookstore-archstudio?ad_medium=gallery [21] The park to taste. Reterived From: https://www.fico.it/en
Design Thesis_Studio 07 (ABPL90169_2021_S2E) 98
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037
Design Thesis_Studio 07 (ABPL90169_2021_S2E)
FROM FARM TO FORK Studio Booklet
Zhibang(Ben) LIU_ 1057037 99
FROM FARM TO FORK
SUBJECT Design Thesis (ABPL90169_2021_S2E)
TOPIC Studio Booklet
STUDIO LEADER Hans van Rijnberk
TUTORIAL N. Studio 07_ Shopping
STUDENT Zhibang(Ben) LIU_ 1057037
FROM FARM TO FORK Studio Booklet
Melbourne, 2021