Thesis Studio _ Studio07 - 07_...and then there was shopping _ FinalReview _Studio Booklet

Page 1

Design Thesis (ABPL90169_2021_S2E)

FROM FARM TO FORK "THE BIG STORE" RENEWAL & ACTIVATION

STUDIO BOOKLET

Thesis _07_...and then there was shopping

Zhibang(Zben) LIU_1057037

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Content 1. Thesis Statement

6-7

2. Elaboration of the Research Proposal

8-21

-Introverted Spatial Characteristics -The Rise and Fall of Department Stores -Coexistence of "Old" & "New" -Boundary -Precedent Study -Vanke Headquarter_Steven Holl_2009 -DE HEUVEL_MVRDV_2021

3. Concept Design

22-35

4. Design Development

36-65

5. Final Design

66-95

6. Reference

96-99

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Thesis Proposal Design Thesis_Studio 07 (ABPL90169_2021_S2E) 4

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5


How to activate vacant spaces by reconstructing boundaries between a historical commercial building and urban environment?

Fig. 1. 1. The Cato Square

Fig. 1. 2. The Big Store, Western Facade

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Thesis Statement ‘The Big Store’ is considered a representative of the commercial prosperity in the heyday of Chapel Street. The introverted, closed building facade and huge building volume create a clear and isolated boundary between the city which is excluded from the urban public space, which also makes it difficult to integrate into the development of the city. By contrast, the recently opened Cato Square(Fig. 1. 1), located at the back of the building, is one of the most dynamic open places in Prahran, which has no clear boundaries but inspires unlimited possibilities.

This thesis will explore the boundaries that exist within large commercial buildings left over from history and urban open spaces. It's an attempt to look for a mutually beneficial relationship between public and commerce, introducing the open urban vitality into the interior of the dilapidated historical building.

"The boundary will become a new urban soil, nourishing the flowers of vitality."

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Fig. 1. 3. The Timeline of Department Stores' Origin

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Laermans, R. (1993). Learning to consume: early department stores and the shaping of the modern consumer culture (1860-1914). Theory, Culture & Society, 10(4), 79-102. Tamilia, R. D., & Reid, S. E. (2007). Technological innovation and the rise of the department store in the 19th century. International Journal of Technology Marketing, 2(2), 119-139.

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Introverted Spatial Characteristics Aristide and Marguerite Boucicaut, widely considered the inventors of the modern department stores, created a new shopping model in the late 19 century [1]. This new shopping model swallowed outdated surroundings of smaller businesses and packaged all specialized stores into a closed building. A private shopping arcade, an underground street system, and a magnificent indoor lighting atrium were built in the department store, which symbolized the status of the upper class at that time(Fig. 1. 3) [2].

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Chepa

Chepa

l Street

Before 1880s

l Street

1870s - 1900s

Single-storey Building Typology

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Two-storey Shophouse Typology

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Complex Retail Building Typology

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One-stop Department Store Typology

l Street

1960s - Precent Shopfronts Retail Typology Fig. 1. 4. Retail Typology Development on Chapel Street

[3] Malone, B. (1983). Chapel Street Prahran Part One 1834-1918. Prahran Historical Studies Series.

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Fig. 1. 5. Elevation View

1902

Present

The Rise and Fall of Department Stores 'The Big Store', the first department store on Chapel Street, represented the department store that has become a commercial centre comparable to the CBD[3]. However, with the popularity of private cars and the emergence of shopping malls in the suburbs, Chapel Street has gradually transformed into a recreational and tourist’s local shopping strip(Fig. 1. 4). Due to the transformation of retail mode, the original commercial format of large historical buildings like 'The Big Store' cannot be maintained anymore. At present, only the first floor with high commercial value is leased to Coles and continues to serve the surrounding communities, but the upper part is completely vacant.

From the perspective of current urban planning, 'The Big Store' is exclusive and introverted, which prevents the occurrence of human activities. The indoor space of 'The Big Store' lost its alluring charm due to no one patronizing it, and the building is now excluded from the development and transformation of the city. If these functions and spaces are not enclosed, maybe the spaces can be integrated with the city as a whole, and finally, the interiors of the building can be reactivated.

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are/ n-squ rahra ject/p quare ran S s.com/pro h ra ,P studio View erial w.aspectw . 6. A Fig. 1 https://w e: Sourc

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Fig. 1. 8. The Axo View of the Site

[4] Baynes, C. (2001). I ching. Grange.

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Coexistence of "Old" & "New" 'Cato Square'(Fig. 1. 6), located at the back of The Big Store, transforms the street into a friendly pedestrian system to provide residents with a city hall for urban culture and leisure. In addition to connecting Church Street and the prosperous shopping streets of Greville, it also carries public activities(Fig. 1. 7), other than commerce along the surrounding streets. On the contrary, the surrounding businesses also invested in the construction of the underground parking lot of the square. This relationship is like the "yin& yang" (Fig. 1. 9) mentioned in ancient Chinese philosophy.

'Cato Square' was built in 2019, around 100 years later than 'The Big Store'. The existence of such a large-scale historical commercial building cannot be ignored by the urban space, while 'The Big Store' is completely excluded from the planning and design considerations of this urban public square. This leads to a spatial boundary that is antagonistic, negative and lacking vitality.

Fig. 1. 9. The Most Popular Yin Yang Symbol

"Everything in the universe has two attributes "Yin & Yang", which is a concept of dualism, describing how obviously opposite or contrary forces may be complementary, interconnected, and interdependent in the natural world". Baynes, C. (2001). I ching. Grange[4].

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Timber Panel

Pigeon

Fig. 1. 10. The Rigid Boundary Between ‘The Big Store’ and Cato Square

[5] Hall, E. T. (1966). The hidden dimension (Vol. 609). Garden City, NY: Doubleday.

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Fence

Boundary The boundary is at the edge between the building and urban spaces. This excessive space provides excellent possibilities for people to observe and explore the buildings' internal spaces, called the boundary effect[5]. My design intention will start with the material Boundary between the existing building and the square.

Furthermore, this boundary between 'Cato Square' and "The Big Store" is only the starting point of my project(Fig. 1. 10). From a larger scale, the boundary relationship between 'The Big Store' and the city is a multi-dimensional interaction.

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Precedent Study Project Name: Vanke Headquarter Location: Shenzhen, China Programmatic Function: Mixed use, Hotel, Public Park, Apartement Completed Time: 2009

The office space of Vanke Headquarter by Steven Holl is parallel and suspended above the site, reserving a large enough public space for the site(Fig. 1. 11). The scale and details of the public space are also very exquisitely designed. However, as a private "domain", the boundary of its public space is blurred, showing a kind of "soft" connection with the surrounding urban environment. The "soft" elements here can be landscape facilities, vegetation, architectural grey space, etc.

Fig. 1. 11. Suspended Office Space Vs Greenery Space, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center

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Fig. 1. 12. Sketch, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center

Fig. 1. 13. Public Park, Vanke Headquarters Source: https://www.stevenholl.com/projects/vanke-center

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Precedent Study Project Name: DE HEUVEL Location: Eindhoven, Netherlands Programmatic Function: Mixed use, Retail, Theatre, Cultural Architect: MVRDV Completed Time: 2021

Reflecting on the future modes / trends of shopping and addressing their decline in visitors, 'The Heuvel Shopping Center' in Eindhoven and 'The Big Store' face similar issues. In addition to introducing new functions such as culture and recreation, architects also replaced the covered passages of shopping centres with open streets(Fig. 1. 14). The complex was transformed into seven new urban blocks, and semi-open roofs. These were used to enclose all the boundaries. A better connection between the urban blocks and the surrounding urban fabric was established.

Fig. 1. 14. Aerial View Render, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel

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Fig. 1. 15. Sketch, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel

Muziekgebouw- Library

Library- Supermarket

Muziekgebouw- Hotel

Retail- Public Space

Fig. 1. 16. Street Profiles, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel

Fig. 1. 17. Car-free Zone, DE HEUVEL Source: https://www.mvrdv.nl/projects/463/de-heuvel

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Fig. 1. 18. Facade Exploded Diagram

Programmatic Solution In order to activate the boundary of the heritage building, this project will start from the material boundary between the building and the public square to expand the intervention area and scope. Eventually, it expanded from one face to multiple faces, such as the boundary between the Baroque facade, Chapel Street, the fifth facade - the rooftop boundary, and so on.

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At present, the conceived implementation framework is rough as follows:

1. Value Assessment: A value evaluation of the existing 'Big Store' needs to be conducted. The value here includes a comprehensive level of social value, historical value, economic value, etc. Quantifying these values provides data sources and foundations for later transformation.

2. Define the Boundary: It investigates the current types of activities on the square, conducts certain summarization and classification. It also improves the existing shortcomings while trying to combine the possible activities with 'The Big Store' so that people in the surrounding communities can be in the same venue for the future gatherings.

3. Architectural Intervention: The forms of architectural Intervention in 'Big Store' and city can be diverse. It performs differentiated operations based on the characteristics of different boundaries, either by local space additions or small-scale demolitions and reconstruction. ‘Private and public’, ‘open and closed’; any type of typology can coexist on this site. Under the radiation of the original boundary difference, they can complement each other to reshape vitality.

Design Vision On this site, the boundaries between the building and the city should not be the source of conflicts but instead should be a catalyst for the vitality of the community and the city. Through the change and Intervention of the new boundary, the original relatively independent objects have a new harmony (Yin & Yang), whether building inside or between objects. The ‘open and closed’, ‘solid or transparent’ and ‘public or private’ are not absolute, and the two can be opposed, transformed and blended with each other.

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Concept Design Design Thesis_Studio 07 (ABPL90169_2021_S2E) 22

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VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY VACANCY

SUPERMARKET (COLES)

GREENHOUSE COMMUNITY COMMUNITY COMMON AREA

CATERING COMMON AREACOMMUNITY

EXPERIENTIAL SUPERMARKET COMMON AREA

SUPERMARKET (COLES)COMMON AREA Fig. 2. 1. Programme Associated with Theme

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Fig. 2. 2. Ideagram

Concept Referring to my thesis statement, as Prahran's main population cluster is located around ‘The Big Store’ site, large supermarkets like Coles, are open here. Considering various ways to break the existing boundaries, I think commerce here can continue to focus on supermarket format, but with a brand-new conceptual supermarket experience(Fig. 2. 1).

Through the introduction of the new supermarket experience integrated with the surrounding urban public space, this architectural concept has the potential to promote the participation of residents. This connection can generate more socially effective space and finally activate the empty internal spaces.

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Foy & Gibson- Domestic Manufacturing In 1897, Foy & Gibson opened its first factory in Collingwood which produced products and eventually sold them through a chain of department stores(Fig. 2. 3). "Foy & Gibson's connection between its manufacturing and retail wings was innovative and distinctive, which helped it create an effective system of connection between locallybased production, supply and retail."

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2021

1914

Fig. 2. 4. The Timeline of Coles Development Source: https://www.coles.com.au/about-coles/our-history

Coles Founder GJ Coles created a store that would lower the costs of living and bring them a happy home life for Australian families. This philosophy continues more than 100 years later. Nowsday, Coles extend their fresh food philosophy beyond the school gate, engaging families and communities such as the corporation with Stephanie Alexander Kitchen Garden Foundation. It aims to actively influence Australian families to support children to create positive food habits for life.

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Fig. 2. 5. Frozen Pet Food Ice Cream Source: https://www.coles.com.au/whats-happening/sustainability/coles-opens-most-sustainable-supermarket-yet-in-melbourne

Fig. 2. 6. Coles Team Member Pathana Luangphakay Serving Pineapple at New Fruit and Vegetable Bar Source: https://www.coles.com.au/whats-happening/sustainability/coles-opens-most-sustainable-supermarket-yet-in-melbourne

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Precedent Study- Coles Local As the Australian supermarket giant, Coles is also exploring a new type of supermarket. In 2018, a new supermarket format -Coles Local was opened In Melbourne. It specifically provided local customers with an expanded vegetarian range, self-serve options, quality coffee and a huge range of convenient products. It incorporates a range of environments to make it a sustainable and diversified supermarket typology in Australia.

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Fig. 2. 7. IKEA’s Restaurant Source: https://www.businessinsider.com.au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-2019-6?r=US&IR=T

Fig. 2. 8. IKEA Restaurant & Cafe Menu Source: https://www.zomato.com/melbourne/ikea-restaurant-cafe-richmond/menu

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Precedent Study- IKEA IKEA is a famous furniture retailer, but its restaurants are well-known. Based on IKEA's survey, it shows that 30% of customers come to IKEA because of its restaurants. IKEA tries to create an "all-day shopping experience" for customers; the restaurant provides customers with places to rest and eat, to extend the customer's staying time and improve satisfaction. At the same time, the furniture and the restaurant design are also highly integrated with IKEA’s brand appeal(Fig. 2. 7).

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Fig. 2. 9. Interior View Source: http://news.winshang.com/html/064/3661.html

Fig. 2. 10. Pho Making in the Store Source: https://www.163.com/dy/article/DQF9LM300518PKRR.html

Fig. 2. 11. Hydroponic Vegetable Technology in the Retaurant Source: https://www.163.com/dy/article/DQF9LM300518PKRR.html

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Precedent Study- Chua Lam’s Pho In order to present the most traditional production process, the full set of equipment for making noodles was moved into the restaurant(Fig. 2. 10). It allows customers to witness the whole process of making fresh pho. In addition, the store also uses hydroponic vegetable technology to grow vegetables for pho(Fig. 2. 11). It provides a fantastic experience the customer sits under the planting rack and can watch the whole process from growing to cooking.

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For the proposed new supermarket format, I will call it: Coles Mall. It will integrate Fresh food, Catering, Community and E-commerce. The fresh products are purchased directly from local suppliers or the rooftop greenhouse and these fresh ingredients can be cooked by the professional chefs in the store. The customers can watch the cooking

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process and enjoy the food in a dine-in area.

Supermarkets don’t just support local initiatives; it is also a part of the community. It will bring public welfare by introducing community functions such as cooking workshops, reading areas and rooftop growing areas. It aims to increase the participation of the community and promote the brand.

This new supermarket provides a new way of integrating online and offline experiences. The store is not only a store for offline retail, but also a warehouse for online shopping. Through the mobile application or the QR Code of the product, customers can track the entire process of the product from the farm to the store and finally place an order online.

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Design Development Design Thesis_Studio 07 (ABPL90169_2021_S2E) 36

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Growing

Observing

Eating

FOOD IN CIRCLE

Observing

Harvesting

Preparing Cooking Observing

Observing

Selling

Fig. 3. 1. The Diagram of Food Life Cycle

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Grow & Eat

Grow & Decoration

Grow & Sell

Grow & Learn

Fig. 3. 2. The Diagram of Food Life Cycle

Food in Circle For the proposed new supermarket format. This new supermarket extends the traditional supermarket shopping experience which is to buy and check out, to promote the participation of residents. The consumers/residents can participate in a more diversified process from planting, production, learning, cooking, to final consumption experience(Fig. 3. 1).

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Restaurant Cuisine

Public Kitchen

Purchasing Potato Seeds

Transportation

Sell (Daily Fresh)

RT 4F 3F 2F 1F

Planting Workshop

Sowing Fig. 3. 3. Experience Flow Lines

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Ripe Potatoes Harvesting

Observation

Growing

Referring to my previous concept, food in circle is the core concept of my project, so this collage diagram may focus on expressing the process that food needs to go through from planting, transportation to sales. The vertical space concept is practised through the central daylighting atrium, and people on different floors can observe the operation of the entire system.

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Fig. 3. 4. Custom Shopping Paper Bag

Fig. 3. 5. Coles Custom Wrapping Paper

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Brand Promotion In terms of brand promotion, combining the local history and community culture of Chapel Street, the design of fresh produce packings and shopping bags also incorporates the local history and cultural elements, such as graffiti, photography and children's art paintings.

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Precedent Study Project Name: Prada Pop-up Wet Market Location: Shanghai, China Programmatic Function: Wet Market Completed Time: 2021

There is an interesting exploration of crossover retail. Prada took over an entire Shanghai wet market from 27th September to 10th October. Prada touted the event as “an unprecedented invitation to experience the emotional scope of the brand”. PRADA chose simple daily foods that are related to daily life, such as bread, vegetables, and fruits that can stimulate the senses. It is easy to find the Prada logo and the latest patterns of the PRADA 2021 winter series in the wet market. Even the wrapping paper and shopping bags during this period will come with the brand’s patterns and logos.

Fig. 3. 6. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/

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Fig. 3. 7. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/

Fig. 3. 8. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/

Fig. 3. 9. Prada Shanghai Wet Market Source: https://wwd.com/fashion-news/fashion-scoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/

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How to produce, store, and sell in the same place, regarding the vital needs for its functions, while interacting harmoniously with its urban context? It offers an unseen integration of functions and spatial experiences. Inhabited relaxing areas are contrasted by efficient, transparent and social spaces of production, exhibition and teaching. A new urban combination where new ideas and a concept for a healthy life style could flow freely between farmers and the young generations as an invitation for a respected environment.

Fig. 3. 10. Hydroponic Vegetable Technology in Exhibition Source: https://www.fico.it/en

Fig. 3. 11. Sustainable Proposal Envisions Krakow's New Science Center as a Tiered Garden Source: https://www.archdaily.com/889380/sustainable-proposal-envisions-krakows-new-science-center-as-a-tiered-garden?ad_medium=gallery

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Fig. 3. 12. The bespoke hanging garden Source: https://www.archdaily.com/793123/garden-house-hayhurst-and-co?ad_medium=gallery

Fig. 3. 13. Iron Book Shelves with Green Plants Source: https://www.archdaily.com/771740/rong-bao-zhai-coffee-bookstore-archstudio?ad_medium=gallery

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FICO Eataly World FICO Eataly World opened in Bologna, a northern city often called the capital of Italian gastronomy. More farm than theme park, FICO Eataly World is dedicated to sharing the biodiversity of Italian cuisine with the world through its fields, workshops, markets, restaurants, and classrooms, all open to the public and ready for you to explore[8]. The designers hope the customers think about everything they eat and learn about the culture related to creation of Italian food and drink.

Fig. 3. 14. FICO Eataly World-Italy Map illustration Source: https://www.behance.net/gallery/59002883/FICO-Eataly-World-Italy-Map-illustration

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Fig. 3. 15. FICO Eataly World-Italy Interior Source: https://www.fico.it/en

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Design Flows

Stage 1

Fig. 3. 16. Design Flow- Stage 1

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Stage 2

el St p a h C

St Cato

Fig. 3. 17. Design Flow- Stage 2

The new building retains the location of the original entrances of ' The Big Store', connecting liquorland with the supermarket.

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Stage 3

Fig. 3. 18. Design Flow- Stage 3

Removing the original roof and adding a steel structure of the greenhouse.

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Stage 4

Fig. 3. 19. Design Flow- Stage 4

Introducing two new vertical transportation systems. This new Coles supermarket will have two traffic flow lines.

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Stage 5

Fig. 3. 20. Design Flow- Stage 5

Replacing the structure which is close to Cato square with a more flexible steel structure system, to meet the rich spatial changes.

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Stage 6

Fig. 3. 21. Design Flow- Stage 6

The open and active facade allows more communication between the building and the urban public spaces.

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Circulation Arrangement

RT 4F

3F 2F 1F tree oS Cat t

GF l ape Ch t

e Stre

Fig. 3. 22. Circulation Arrangement

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This new Coles supermarket will have two traffic flow lines, the red line is the main circulation of the retail’s operations. It starts from the Coles supermarket on the ground floor and continues around the atrium up to the greenhouse on the rooftop. The other streamline mainly faces towards Cato square on the west side. it connects with more active and flexible functions, such as common area, reading and activity room.

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Urban Farming

Rooftop Gardens

Education & Recreation

Workshop Catering & Dining

Common Area

Public Kitchen

Daily Speciality Area

reet o St Cat

Supermarket

t tree pel S Cha

Fig. 3. 23. Axo View

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Program The first floor retains the function of the original coles supermarket, and activates the original closed atrium space, transforming it into a mini-exhibition for traffic.

On the first floor, there is a provision of the daily speciality area which will mainly provide the supply of fresh and local products. The former Liquorland area has now become a split-level communal kitchen area between the daily speciality area and the catering area. Customers can opt for getting their food cooked directly here under the guidance of a professional chef.

The catering dining area on the second floor not only provides a dine-in area but also regularly introduces local traditional cuisine or pop-up restaurants from vendors.

The education and event area on the third floor is reached through the long and straight stairs transformed from the original light well. Hydroponic plant workshops, tie-dye and other activities will be regularly held here to help understand the connection between consumption, brand, production and to increase food awareness.

The top two floors are the planting area and the roof top garden. Residents can also use hydroponics technology to participate in the process of planting and harvesting together here. Plants and gardening materials can also be sold in the form of vending machines.

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Strategy:

Fig. 3. 24. A-A Section View

Fig. 3. 25. B-B Section View

0

10m

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A

B B

A

The use of interlayer space and vertical circulation creates active public space which is different from traditional supermarket spaces. It makes full use of the original abandoned roof space to create a roof planting area and roof garden. This new active internal space and the city square affiliate with each other, forming an interconnected community complex.

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Facade Iteration

Fig. 3. 26. The Original Facade

Fig. 3. 27. Facade Exploration-The Test 1

For the external facade, The original unitized elements of the concrete western facade is retained but replaced by a double façade system with shaded timber grilles(Fig. 3. 13).

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Fig. 3. 28. Facade Exploration-The Test 2

It is disrespect for this heritage facade to completely abandon the original materials and typology. Therefore, I intend to partially retain the original materials and window element while adding some new "square windows" with different sizes and materials according to the new internal functions of the building(Fig. 3. 14). These square windows may be transparent glass, or they may be green planting units.

Fig. 3. 29. Facade Exploration-The Final Option

Too much interventions make the facade appear broken and messy. I simplify the elements and combine the planting area into the new window unit(Fig. 3. 15).

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Fig. 3. 30. Facade Exploration-The Final Option

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The original unitized elements of the concrete western façade have become a tell-tale symbol of Prahran’s history so I intend to retain and activate these heritage elements. The windows are kept partially open which in turn converts the design into a double façade system through which green plants, activities in the building, internal spaces are exposed partially to generate interaction and communication.

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Final Design Design Thesis_Studio 07 (ABPL90169_2021_S2E) 66

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Master Plan

Chapel Street

Cato Street

Wattle Street

Fig. 4. 1. Master Plan

0

10m

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Aerial View

Fig. 4. 2. Aerial View from Cato Square

Fig. 4. 3. Aerial View from Cato Square

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Floor Plan

4

2

3

1

1 2 3 4

Lobby Supermarket Check-out Area Service

GF Fig. 4. 4. Axo- The Ground Floor

The first floor retains the function of the original Coles supermarket, and activates the original closed atrium space, transforming it into a mini-exhibition for traffic.

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4

7 6

5

5 6 7

Daily Special Area Common Area Viewing Deck

1F Fig. 4. 5. Axo- The First Floor

On the first floor, there is a provision of the local specialties which will mainly provide the supply of fresh and local products.

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4

8 9

8

Catering & Dining

9

Public Kitchen

2F Fig. 4. 5. Axo- The Second Floor

The catering dining area on the second floor not only provides a dine-in area but also regularly introduces local traditional cuisine or pop-up restaurants from the local area.

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4

15 14

13 12

10

11

4

10

Planting Area

11

Planting Observation Workshop

12

(Cooking, Plant Pigments Dyes, Hydroponic) 13 14 15

Rooftop Garden/ Activity Place Forum & Exhibition Reading & Education Event

3F Fig. 4. 6. Axo- The Third Floor

The education and event area on the third floor is reached through the long and straight stairs transformed from the original light well. Hydroponic plant workshops, tie-dye and other activities will be regularly held here to help understand the connection between consumption, brand, production and to increase food awareness.

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19

18

16

17

4

4

16

Planting Area

17

Mushroom Planting Area

18

Self-service Selling Area

19

Planting Garden

4F Fig. 4. 7. Axo- The Fourth Floor

The fourth floor is the planting area and Self-service vegetable selling area. Customers/ residents can place the fresh vegetables which they grow in the vending machine for sale.

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21

20

4 4 4

20 21

Planting Area Rooftop Opening Kitchen

RT Fig. 4. 8. Axo- The Roof Top

The top floor is the planting area and the rooftop garden. Residents can participate in the process of planting and harvesting together here.

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Section A-A

Fig. 4. 9. Section A-A

0

2.5m

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A

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Section B-B

Fig. 4. 10. Section B-B

0

10m

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B

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Detail Section 1

1

Fig. 4. 11. Detail Section 1 0

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2

2

Fig. 4. 12. Detail Section 2 0

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Daylighting Central Atrium

Fig. 4. 13. Perspective View- Daylighting Central Atrium

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Public Kitchen

Fig. 4. 14. Perspective View- Public Kitchen

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Daily Special

Fig. 4. 15. Perspective View- Daily Special Area

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Catering & Dining

Fig. 4. 16. Perspective View- Catering & Dining Area

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Rooftop Greenhouse

Fig. 4. 17. Perspective View- Rooftop Greenhouse

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Cato Square Facade

Fig. 4. 18. Perspective View- Cato Square Facade

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The original unitized elements of the concrete western facade are retained. The urban landscape can be enjoyed along the ramp, while also popularizing planting techniques amongst the customers.

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Parking

Parks

Courtyard

Balcony

Fig. 4. 19. Aspiration

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Roof

Bus Stops

Aspiration The new conceptual coles supermarket will become the flagship headquarter of food production, institutional learning centre. However, this architectural green planting model will not be limited to the Big Store. Based on the flexibility and efficiency of this model, it has a potential to develop in the future. Prahran precinct popularization is extended to the locality.

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Reference : [1] Laermans, R. (1993). Learning to consume: early department stores and the shaping of the modern consumer culture (1860-1914). Theory, Culture & Society, 10(4), 79-102. [2] Tamilia, R. D., & Reid, S. E. (2007). Technological innovation and the rise of the department store in the 19th century. International Journal of Technology Marketing, 2(2), 119-139. [3] Malone, B. (1983). Chapel Street Prahran Part One 1834-1918. Prahran Historical Studies Series. [4] Baynes, C. (2001). I ching. Grange. [5] Hall, E. T. (1966). The hidden dimension (Vol. 609). Garden City, NY: Doubleday. [6] ASPECT Studios. (2018). Project/prahran-square. Reterived From: https://www.aspect-studios.com/project/prahran-square/ [7] Vanke-center. Reterived From: https://www.stevenholl.com/projects/ vanke-center [8] De HEUVEL. Reterived From: https://www.mvrdv.nl/projects/463/deheuvel [9] Frank, Chung. (2018). Coles opens first small-format ‘specialty store’ in Melbourne featuring in-store chef and barista. Reterived From: https://www.news.com.au/finance/business/retail/coles-opens-firstsmallformat-specialty-store-in-melbourne-featuring-instore-chef-andbarista/news-story/3d0fd43cf5ab855a78fff13b45e64a22 [10] Coles and the Stephanie Alexander Kitchen Garden Foundation – partnering to reach more Aussie kids and families. Reterived From: https://www.kitchengardenfoundation.org.au/content/coles-andstephanie-alexander-kitchen-garden-foundation-partnership

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[11] Our History. Reterived From: https://www.coles.com.au/about-coles/ our-history [12] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [13] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [13] Irene, Jiang. (2019) I ate everything at IKEA’s restaurant, and one dish convinced me to go back. Reterived From: https://www.businessinsider.com. au/ikea-restaurant-food-court-photo-review-which-dishes-are-best-20196?r=US&IR=T [14] Jianwei, Chen. (2018) Chua Lam’s Pho officially opened its first store in the Mainland and settled in Shenzhen Coastal City. Reterived From: http:// news.winshang.com/html/064/3661.html [15] Hushangquanzi. (2018) Chua Lam’ opened its first store. Reterived From: https://www.163.com/dy/article/DQF9LM300518PKRR.html [16] Tianwei, Zhang. (2021) Prada Takes Over Shanghai Wet Market for Fall Campaign Launch. Reterived From: https://wwd.com/fashion-news/fashionscoops/prada-shanghai-wet-market-fall-campaign-launch-1234949087/ [17] Benvenuto, FICO Eataly World — welcome! Reterived From: https:// www.eataly.com/us_en/magazine/eataly-stories/fico-eataly-world/ [18] Evan, Pavka. (2018) Sustainable Proposal Envisions Krakow's New Science Center as a Tiered Garden. Reterived From: https://www.archdaily. com/889380/sustainable-proposal-envisions-krakows-new-science-centeras-a-tiered-garden?ad_medium=gallery

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Reference: [19] Julio, Effa. (2020) Garden House / Hayhurst and Co. Reterived From: https://www.archdaily.com/793123/garden-house-hayhurst-and-co?ad_ medium=gallery [20] Wang, Ning. (2015) Rong Bao Zhai Coffee Bookstore / ARCHSTUDIO. Reterived From: https://www.archdaily.com/771740/rong-bao-zhai-coffeebookstore-archstudio?ad_medium=gallery [21] The park to taste. Reterived From: https://www.fico.it/en

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FROM FARM TO FORK


SUBJECT Design Thesis (ABPL90169_2021_S2E)

TOPIC Studio Booklet

STUDIO LEADER Hans van Rijnberk

TUTORIAL N. Studio 07_ Shopping

STUDENT Zhibang(Ben) LIU_ 1057037

FROM FARM TO FORK Studio Booklet


Melbourne, 2021


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