You’re late for tea...
THIS WAY!
TEA P
ARTY
!
! Y A W THAT WRONG WAY! WE’RE
ALL MA
D HER
E!
CONTENTS 2
4
6
10
20
28
38
A short history on tea
Logo Design
Original Tea Packaging Net & Dye Cut Tea Info
Design 1 - Alice Product Shots Teabag Label Package Net
Design 2 Cheshire Cat Product Shots Teabag Label Package Net
Design 3 - Mad Hatter Product Shots Teabag Label Package Net
The Final Products Flavour Inspiration
Tea Packaging Assignment {1}
history of tea The history of tea is long and complex, spreading across multiple cultures over the span of thousands of years. Tea likely originated in China during the Shang dynasty as a medicinal drink. Drinking tea became popular in Britain during the 17th century. The British introduced tea production, as well as tea consumption, to India, in order to compete with the Chinese monopoly on tea. In one popular Chinese legend, Shennong, the legendary Emperor of China and inventor of agriculture and Chinese medicine was drinking a bowl of just boiled water due to a decree that his subjects must boil water before drinking it some time around 2737 BC when a few leaves were blown from a nearby tree into his water, changing the color. The emperor took a sip of the brew and was pleasantly surprised by its flavor and restorative properties.
Tea Packaging Assignment {2}
Tea Packaging Assignment {3}
O G LO For my logo design, I drew inspiration from the Lipton tea logo. I chose fonts that I thought matched well with my theme; Alice in Wonderland. After some trial and error, I finally found 2 fonts that I thought worked really well together, as well as matching the theme. The colours I used for the logos changes with each tea package, so it matches the colour theme of that particular package. Overall, the logo design is simple yet pretty, and enticing. In the final product, I didn’t end up using the symbol (the tea cup with the leaves) as it was too big to fit with the rest of the design, but I thought I’d include them anyway.
N G I ES
D Tea Packaging Assignment {4}
Cheshire Cat
Mad Hatter
Alice
tea
tea tea Tea Packaging Assignment {5}
FONTS USED
Thirsty Script ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Tamoro Script ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwx yz Tea Packaging Assignment {6}
TEA P
ACKA
GING
D N A T NE DYE CUT
Tea Packaging Assignment {7}
Tea Packaging Assignment {8}
WE’RE ALL
MAD HERE!
When people view my packaging them I want them to have a sense of whimsy. I colour coordinated according to the character I had chosen to put on the front. I just wanted the packages to look playful and fun. I picked the colours and flavours of the tea according to the character I put on the front. For example, The Cheshire Cat. He has lots of pinks and purples, with a dash of yellow, so I designed the packaging to include all these colours. The flavour was decided based on his colours, so I came up with: Raspberry, Strawberry & Dragonfruit, all of which are varying shades of purple and pink. I went for very bright and colourful designs, so as to attract the eye of the viewer. To keep it in accordance with each of its characters, each logo has been changed to match the overall theme of the specific package it is on.
Tea Packaging Assignment {9}
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Alice CAMOMILE, HONEY & VANILLA FLAVOUR
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Tea Packaging Assignment { 11 }
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Tea Packaging Assignment { 12 }
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Tea Packaging Assignment { 13 }
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Tea Packaging Assignment { 14 }
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Tea Packaging Assignment { 15 }
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Tea Packaging Assignment { 16 }
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Tea Packaging Assignment { 17 }
Teabag Label
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tea
tea
Alice Alice CAMOMILE, HONEY & VANILLA FLAVOUR
CAMOMILE, HONEY & VANILLA FLAVOUR
Tea Packaging Assignment { 18 }
tea 20 CAMOMILE, HONEY & VANILLA FLAVOUR
tea
Alice
#15B0E6
#158BC4
#FBFDFD
#F9D265
#070909
tea
Alice
NET WEIGHT: 40 g
tea
“Curiouser and curiouser...”
NUTRITIONAL INFORMATION AVG QTY PER 200mL
%DAILY INTAKE* (PER SERVING)
AVG QTY PER 100mL
ENERGY
NEGLIGIBLE
0.1
NEGLIGIBLE
PROTEIN
0g
0
0g
FAT TOTAL
0g
0
0g
0g
0
0g
0g
0
0g
0g
0
0g
NEGLIGIBLE
0
NEGLIGIBLE
- SATURATED CARBOHYDRATE - SUGARS SODIUM
tea tea time
* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.
MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
turally Ca Na
INGREDIENTS: Camomile (89%), Flavourings (10%), Honey Flavoured Pieces (0.5%), Vanilla Pieces (0.5%).
Alice CAMOMILE, HONEY & VANILLA FLAVOUR
20
REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
1316110 22/04/2015 BATCH NUMBER
QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE
Tea Packaging Assignment { 19 }
200mL
HERBAL TEA
ine Free ffe
It’s sweet and mellow, just like Alice herself, so it's perfect for times when you need to come back to yourself, chase a white rabbit, or paint the roses red.So why not give in to the madness and be swept away into Wonderland!
SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER
2-3 min
100°C
BEST BEFORE DATE (DD/MM/YYYY)
tea
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#B1D9F3
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cat
cheshire RASPBERRY, STRAWBERRY & GRAPE FLAVOUR
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Tea Packaging Assignment { 21 }
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Tea Packaging Assignment { 22 }
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Tea Packaging Assignment { 23 }
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Tea Packaging Assignment { 24 }
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Tea Packaging Assignment { 25 }
Teabag Label
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tea
tea
cat
cat
RASPBERRY, STRAWBERRY & GRAPE FLAVOUR
RASPBERRY, STRAWBERRY & GRAPE FLAVOUR
cheshire cheshire
Tea Packaging Assignment { 26 }
tea 20 RASPBERRY, STRAWBERRY & GRAPE FLAVOUR
tea
cat
#724A9D
#771C57
#B6297E
#FBE191
#E8C464
tea
cat
tea
NET WEIGHT: 40 g
“Most everyone’s mad here...”
2-3 min
100°C
200mL
HERBAL TEA
MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
NUTRITIONAL INFORMATION
When your afternoon calls for a bit of a sweet treat, our triple berry blend has you covered. This is the perfect thing to give you that Cheshire Cat smile. So why not give in to the madness and be swept away into Wonderland!
SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER %DAILY INTAKE* (PER SERVING)
AVG QTY PER 100mL
NEGLIGIBLE
0.1
NEGLIGIBLE
PROTEIN
0g
0
0g
FAT TOTAL
0g
0
0g
0g
0
0g
0g
0
0g
0g
0
0g
NEGLIGIBLE
0
NEGLIGIBLE
- SATURATED CARBOHYDRATE - SUGARS SODIUM
tea tea time
* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.
INGREDIENTS: Hibiscus, Strawberry Flavouring(11%), Orange Peel, Blackberry Leaves, Apple Pieces, Rosehip, Raspberry Flavouring (4%), Liquorice Root, Grape Flavouring (1%).
turally Ca Na
ine Free ffe
AVG QTY PER 200mL ENERGY
cat
RASPBERRY, STRAWBERRY & GRAPE FLAVOUR
20
BEST BEFORE DATE (DD/MM/YYYY)
REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
1316110 22/04/2015 BATCH NUMBER
tea
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#E866A6
QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE
Tea Packaging Assignment { 27 }
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hatter
mad as a LEMON & GINGER FLAVOUR
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Tea Packaging Assignment { 29 }
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Tea Packaging Assignment { 30 }
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Tea Packaging Assignment { 31 }
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Tea Packaging Assignment { 32 }
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Tea Packaging Assignment { 33 }
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Tea Packaging Assignment { 34 }
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Tea Packaging Assignment { 35 }
Teabag Label
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tea
wonderland
tea
wonderland
hatter hatter
mad as a mad as a
LEMON & GINGER FLAVOUR LEMON & GINGER FLAVOUR
Tea Packaging Assignment { 36 }
tea 20
hatter
LEMON & GINGER FLAVOUR
tea
#A7D271
#B9D989
#FCD93A
#F6EF76
#651B13
tea
hatter
tea
NET WEIGHT: 40 g
“You’re late for tea!”
2-3 min
100°C
200mL
HERBAL TEA
MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
NUTRITIONAL INFORMATION
tea
SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER AVG QTY PER 200mL
%DAILY INTAKE* (PER SERVING)
AVG QTY PER 100mL
ENERGY
NEGLIGIBLE
0.1
NEGLIGIBLE
PROTEIN
0g
0
0g
FAT TOTAL
0g
0
0g
0g
0
0g
0g
0
0g
0g
0
0g
NEGLIGIBLE
0
NEGLIGIBLE
- SATURATED CARBOHYDRATE - SUGARS SODIUM
* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.
turally Ca Na
INGREDIENTS: Ginger Root (39%), Lemon Flavouring (18%), Lemongrass (10%), Lemon Peel (10%), Linden, Blackberry Leaves, Ginger Flavouring (3.5%), Acid (Citric Acid).
ine Free ffe
This delightful infusion is packed full of zesty lemon and warming ginger root, making it the best un-birthday present ever. Isn't life good? The Mad Hatter seems to think so. So why not give in to the madness and be swept away into Wonderland!
hatter
LEMON & GINGER FLAVOUR
20
BEST BEFORE DATE (DD/MM/YYYY)
REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.
1316110 22/04/2015 BATCH NUMBER
tea
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#BED858
QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE
Tea Packaging Assignment { 37 }
#070909
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Tea Packaging Assignment { 38 }
Flavours inspired by...
Cheshire Cat
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Tea Packaging Assignment { 39 }
ZOE BINGLEY
s2892 6
52
1 N G I S IC DE
H P A R G
ASSESSMENT 3 SEMES
TER 2,
2014