Graphic Design 1 - Assessment 3

You’re late for tea...

THIS WAY!

TEA P

ARTY

!

!

Y A W THAT WRONG WAY! WE’RE

ALL MA

D HER

E!

CONTENTS 2

4

6

10

20

28

38

A short history on tea

Logo Design

Original Tea Packaging Net & Dye Cut Tea Info

Design 1 - Alice Product Shots Teabag Label Package Net

Design 2 Cheshire Cat Product Shots Teabag Label Package Net

Design 3 - Mad Hatter Product Shots Teabag Label Package Net

The Final Products Flavour Inspiration

Tea Packaging Assignment {1}

history of tea The history of tea is long and complex, spreading across multiple cultures over the span of thousands of years. Tea likely originated in China during the Shang dynasty as a medicinal drink. Drinking tea became popular in Britain during the 17th century. The British introduced tea production, as well as tea consumption, to India, in order to compete with the Chinese monopoly on tea.

In one popular Chinese legend, Shennong, the legendary Emperor of China and inventor of agriculture and Chinese medicine was drinking a bowl of just boiled water due to a decree that his subjects must boil water before drinking it some time around 2737 BC when a few leaves were blown from a nearby tree into his water, changing the color. The emperor took a sip of the brew and was pleasantly surprised by its flavor and restorative properties.

Tea Packaging Assignment {2}

Tea Packaging Assignment {3}

O G LO For my logo design, I drew inspiration from the Lipton tea logo.

I chose fonts that I thought matched well with my theme; Alice in Wonderland. After some trial and error, I finally found 2 fonts that I thought worked really well together, as well as matching the theme.

The colours I used for the logos changes with each tea package, so it matches the colour theme of that particular package.

Overall, the logo design is simple yet pretty, and enticing.

In the final product, I didn’t end up using the symbol (the tea cup with the leaves) as it was too big to fit with the rest of the design, but I thought I’d include them anyway.

N G I ES

D Tea Packaging Assignment {4}

Cheshire Cat

Mad Hatter

Alice

tea

tea tea Tea Packaging Assignment {5}

FONTS USED

Thirsty Script ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Tamoro Script ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwx yz Tea Packaging Assignment {6}

TEA P

ACKA

GING

D N A T NE DYE CUT

Tea Packaging Assignment {7}

Tea Packaging Assignment {8}

WE’RE ALL

MAD HERE!

When people view my packaging them I want them to have a sense of whimsy. I colour coordinated according to the character I had chosen to put on the front. I just wanted the packages to look playful and fun.

I picked the colours and flavours of the tea according to the character I put on the front. For example, The Cheshire Cat. He has lots of pinks and purples, with a dash of yellow, so I designed the packaging to include all these colours. The flavour was decided based on his colours, so I came up with: Raspberry, Strawberry & Dragonfruit, all of which are varying shades of purple and pink. I went for very bright and colourful designs, so as to attract the eye of the viewer. To keep it in accordance with each of its characters, each logo has been changed to match the overall theme of the specific package it is on.

Tea Packaging Assignment {9}

t w

Alice CAMOMILE, HONEY & VANILLA FLAVOUR

t w

Tea Packaging Assignment { 11 }

t w

Tea Packaging Assignment { 12 }

t w

Tea Packaging Assignment { 13 }

t w

Tea Packaging Assignment { 14 }

t w

Tea Packaging Assignment { 15 }

t w

Tea Packaging Assignment { 16 }

t w

Tea Packaging Assignment { 17 }

Teabag Label

t w

tea

tea

Alice Alice CAMOMILE, HONEY & VANILLA FLAVOUR

CAMOMILE, HONEY & VANILLA FLAVOUR

Tea Packaging Assignment { 18 }

tea 20 CAMOMILE, HONEY & VANILLA FLAVOUR

tea

Alice

#15B0E6

#158BC4

#FBFDFD

#F9D265

#070909

tea

Alice

NET WEIGHT: 40 g

tea

“Curiouser and curiouser...”

NUTRITIONAL INFORMATION AVG QTY PER 200mL

%DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

ENERGY

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

0g

0

0g

FAT TOTAL

0g

0

0g

0g

0

0g

0g

0

0g

0g

0

0g

NEGLIGIBLE

0

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

tea tea time

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

turally Ca Na

INGREDIENTS: Camomile (89%), Flavourings (10%), Honey Flavoured Pieces (0.5%), Vanilla Pieces (0.5%).

Alice CAMOMILE, HONEY & VANILLA FLAVOUR

20

REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

1316110 22/04/2015 BATCH NUMBER

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 19 }

200mL

HERBAL TEA

ine Free ffe

It’s sweet and mellow, just like Alice herself, so it's perfect for times when you need to come back to yourself, chase a white rabbit, or paint the roses red.So why not give in to the madness and be swept away into Wonderland!

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER

2-3 min

100°C

BEST BEFORE DATE (DD/MM/YYYY)

tea

t w

#B1D9F3

t w

cat

cheshire RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

t w

Tea Packaging Assignment { 21 }

t w

Tea Packaging Assignment { 22 }

t w

Tea Packaging Assignment { 23 }

t w

Tea Packaging Assignment { 24 }

t w

Tea Packaging Assignment { 25 }

Teabag Label

t w

tea

tea

cat

cat

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

cheshire cheshire

Tea Packaging Assignment { 26 }

tea 20 RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

tea

cat

#724A9D

#771C57

#B6297E

#FBE191

#E8C464

tea

cat

tea

NET WEIGHT: 40 g

“Most everyone’s mad here...”

2-3 min

100°C

200mL

HERBAL TEA

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

NUTRITIONAL INFORMATION

When your afternoon calls for a bit of a sweet treat, our triple berry blend has you covered. This is the perfect thing to give you that Cheshire Cat smile. So why not give in to the madness and be swept away into Wonderland!

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER %DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

0g

0

0g

FAT TOTAL

0g

0

0g

0g

0

0g

0g

0

0g

0g

0

0g

NEGLIGIBLE

0

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

tea tea time

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

INGREDIENTS: Hibiscus, Strawberry Flavouring(11%), Orange Peel, Blackberry Leaves, Apple Pieces, Rosehip, Raspberry Flavouring (4%), Liquorice Root, Grape Flavouring (1%).

turally Ca Na

ine Free ffe

AVG QTY PER 200mL ENERGY

cat

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

20

BEST BEFORE DATE (DD/MM/YYYY)

REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

1316110 22/04/2015 BATCH NUMBER

tea

t w

#E866A6

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 27 }

t w

hatter

mad as a LEMON & GINGER FLAVOUR

t w

Tea Packaging Assignment { 29 }

t w

Tea Packaging Assignment { 30 }

t w

Tea Packaging Assignment { 31 }

t w

Tea Packaging Assignment { 32 }

t w

Tea Packaging Assignment { 33 }

t w

Tea Packaging Assignment { 34 }

t w

Tea Packaging Assignment { 35 }

Teabag Label

t w

tea

wonderland

tea

wonderland

hatter hatter

mad as a mad as a

LEMON & GINGER FLAVOUR LEMON & GINGER FLAVOUR

Tea Packaging Assignment { 36 }

tea 20

hatter

LEMON & GINGER FLAVOUR

tea

#A7D271

#B9D989

#FCD93A

#F6EF76

#651B13

tea

hatter

tea

NET WEIGHT: 40 g

“You’re late for tea!”

2-3 min

100°C

200mL

HERBAL TEA

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

NUTRITIONAL INFORMATION

tea

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER AVG QTY PER 200mL

%DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

ENERGY

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

0g

0

0g

FAT TOTAL

0g

0

0g

0g

0

0g

0g

0

0g

0g

0

0g

NEGLIGIBLE

0

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

turally Ca Na

INGREDIENTS: Ginger Root (39%), Lemon Flavouring (18%), Lemongrass (10%), Lemon Peel (10%), Linden, Blackberry Leaves, Ginger Flavouring (3.5%), Acid (Citric Acid).

ine Free ffe

This delightful infusion is packed full of zesty lemon and warming ginger root, making it the best un-birthday present ever. Isn't life good? The Mad Hatter seems to think so. So why not give in to the madness and be swept away into Wonderland!

hatter

LEMON & GINGER FLAVOUR

20

BEST BEFORE DATE (DD/MM/YYYY)

REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

1316110 22/04/2015 BATCH NUMBER

tea

t w

#BED858

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 37 }

#070909

t w

Tea Packaging Assignment { 38 }

Flavours inspired by...

Cheshire Cat

t w

Tea Packaging Assignment { 39 }

ZOE BINGLEY

s2892 6

52

1 N G I S IC DE

H P A R G

ASSESSMENT 3 SEMES

TER 2,

2014