Zootecnica International - English edition - 04 April - 2021

Page 10

COMPANY FOCUS

Hubbard celebrates 100 years commitment to poultry breeding In 1921 Mr Ira Hubbard officially created the Hubbard Farms company in Walpole, New Hampshire, USA. This was the very beginning of what finally became one of the leading primary broiler breeding companies in the world. From the early start onwards, the Hubbard family members quickly built up their reputation and business through smart and hard work, paying respect to their employees and customers, and continuously improving the quality of their chicks. The evolution of markets’ and consumers’ demands engaged Hubbard Farms in keeping on the move despite the several economic and conjunctures we know. They adapted their breeding, keeping their traditional New Hampshire barred feather bird, to diversify and offer a white feather breed to meet a new market segment. In the 50’s Hubbard Farms strengthened its portfolio, offering various breeds to the US operators. Gradually, they moved to a fully integrated system allowing for an even better control on the breeding process and product quality, and started up the sales of Parent Stock and Grandparent stock day-old chicks.

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