INTERVIEW
Developing a broader choice of slower-growing and colored breed options With continual market developments and expanding consumer preferences, change is the only constant for the poultry sector. Global poultry breeding company Aviagen® has always viewed the market from a longer lens, anticipating changing requirements and developing new product options to stay in tune with them.
Aviagen offers the industry’s broadest selection of breeds, all with excellent health, welfare and sustainability, which form the core of the company’s business. Included in its breed portfolio is a variety of slower-growing options known as the Rowan Range ®. The objective is to give poultry producers the right bird for the right market at the right time, ensuring they have what they need to be competitive while supplying their growing communities with affordable, sustainable and healthy chicken meat.
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