COMPANY FOCUS
Biodiversity – breeding choice for the markets of today and tomorrow In this article, Aviagen® Ltd R & D Manager Brendan Duggan discusses the second of Aviagen’s Top 5 Commitments, Biodiversity, and how this commitment helps strengthen the success of Aviagen customers, the world’s poultry producers. At the same time, it contributes to the three Pillars of Sustainability1.
Brendan Duggan, Aviagen® Ltd R & D Manager
Everyone likes the idea of choice. Choice gives consumers control over what they buy, and in any market, they want to purchase products that are adapted to their needs and conditions. The poultry industry is no different, and Aviagen is committed to providing our customers with this choice, so they can offer the right bird for the right market.
By Brendan Duggan, Aviagen ® Ltd R & D Manager
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This offering of choice is only possible through the genetic diversity of our birds. To meet our goal to supply poultry now and in the future, our breeding programmes include more than 30 different lines that vary widely in terms of growth rate, feed efficiency, body
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composition, colour and other distinguishing attributes that benefit our customers and further the cause of sustainable development. In addition, we maintain populations that have not been selected since the early 70’s and early 90’s. Through the above, our contribution to Biodiversity, by means of our genetic diversity, is #2 in the lineup of our Aviagen Top 5 Commitments. Our diverse breed range is possible because Aviagen maintains a sustainable supply of high-generation chickens from parallel pedigree breeding programmes in the US and UK. Our lines are selected with broad and balanced breeding goals focused on health,
