Hello Zuidas #39

#39 hellozuidas.com SEPTEMBER • OCTOBER 2018

Irine Gaasbeek

Accenture’s country managing director for the Netherlands

NOORD/ZUID ROUTE

Means more travellers CHECK THE NEW

HELLO ZUIDAS MAP!

‘Whenever I read a piece in the newspaper about something Accenture has helped to achieve, I feel proud’

READ ABOUT THE SOCIETAL IMPACT

of the Knowledge Quarter in Zuidas

THE NEXT ISSUE IS SCHEDULED FOR THE 5TH OF NOVEMBER

Speeding across Amsterdam During a weekend break to the Wadden Islands

On the cover of this issue is Irine Gaasbeek, the recently

this past summer I ran into GVB Director

appointed country managing director at Accenture

Alexandra van Huffelen. I congratulated her

Nederland. She’s excited about the future in her new

on the opening of the Noord/Zuid route, and

post and was eager to share her experiences to talk

of course she asked if I’d taken a ride yet.

about what inspires her. We also shot a short video

Shamefaced, I had to admit that I hadn’t had a

with her, which you can find on our online channels.

chance. So as soon as I got back to Amsterdam, I cleared a morning in my schedule and topped

And speaking of online channels... did you know

up my OV chip card. From the WTC I boarded

Hello Zuidas has a snazzy new website? Go check it

the new metro service with butterflies in my

out! And while you’re there, don’t forget to sign up for

stomach – as though it were an amusement park

our digital newsletter – you could even win a trip for

ride! I disembarked at every stop along the way

two to Rome...!

to take a walk outside. And I was truly wowed by our new number 52 metro, how fast it takes

Happy reading!

you everywhere, the brilliant art, the endless escalators and the speed and frequency of the

Romy Lange

trains. So for everyone in Zuidas who hasn’t been

Editor-in-chief Hello Zuidas

on board yet: What are you waiting for!?

r.lange@zuidaspublishers.nl

One of the objectives of Hello Zuidas is to forge new connections and bring organizations together. So it gives me a real kick whenever our foundation is instrumental in creating a new partnership. In keeping with our goal to help everyone in the district make valuable connections, we have designed our website so as to offer a true portal to Zuidas. Our new and improved website at www.hellozuidas.com covers all the latest news and events plus individual member pages complete with pictures. We hope this platform will help you navigate your way through our wonderful district. And if you have any suggestions or would like to contribute content, please send us an email via news@hellozuidas.com.

Olivier Otten, managing director of Hello Zuidas

•3

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CONTENTS 07

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Trending Topics Social Media #Zuidas Power woman Irine Gaasbeek is Accenture’s new country managing director Building the Future Amsterdam Zuidas, we love to inform you Check the new Zuidas City Map! Free map inside Got a Minute?

Public Space How to Perform for the King Column - Greg Shapiro The need to find common ground Akzo Nobel Art Space Property Property news related to the Zuidas district, Amsterdam or the Netherlands

26 ‘Zuidas is an example for many other countries’ Karen van den Boom (Sixt)

28 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

30 Hello Zuidas Agenda

34 Find your way in Zuidas Mobility

37 Want to be Red Dressed in Zuidas TOO? The Office Operators

41 News form Zuidas Sustainability

42 Sociental impact of the Knowledge Quarter in Zuidas VU and the Amsterdam UMC

45 Hello You Zuidas Culinary Summerfest

46 Be who you are and become who you can be Children’s Campus Zuidas

49 Hello You Grachtenfestival (Hello Zuidas)

50 Architecture New Amsterdam Courthouse

53 Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands

56 New Members Hello Zuidas welcomes the new members

56 Memo Board Update

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

SOCIAL MEDIA

#TRENDING TOPICS

YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of

companies who are

Zuidas, it is possible to

member of Hello join our LinkedIn group or link as a contact.

Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein

•7

IRINE GAASBEEK • ACCENTURE

Power woman Irine Gaasbeek is Accenture’s new country managing director Irine Gaasbeek, Accenture

As one of the bigger players in Zuidas, Accenture has a long history in the district. Recently, the global professional services firm for strategy, consulting, technology, digital and operations appointed Irine Gaasbeek as country managing director for the Netherlands.

Hello Zuidas talked with Irine about the road that led to this position, what inspires her and why Accenture is a major sponsor of the Zuidas Run, coming up on 28 September.

Could you describe your career path up until now?

What did you think at the time?

‘I studied at Delft University of Technology and started working at

‘When you’re in holiday mode, you’re not really thinking about work

Accenture almost straight after graduating. That was in 1994, which

and so it took a while to sink in. At the same time, it was good that I

is 24 years ago now. Since then, I’ve held various posts at Accenture.

was off work, because that gave me a chance to really think it over.

I’ve been given but also gone after many opportunities. For instance,

Basically, I asked myself two questions. First: “Is this something I

I’ve rolled out transformation programmes in various industries,

aspire to?” The answer to that was clear. And, second: “Who am I

mainly gas and electricity, but also finance. Aside from guiding

as a person and a personality, and what can I offer the company?”

transformations at clients, I’ve had several jobs that involved setting

Everyone, every leader, is different, and that’s why I think it’s

up new units within Accenture. Mostly, those centred on building up

important that leadership positions have a changing of the guard

new businesses within the company. That offered both challenges

every few years, because each person brings new qualities to the job.’

and variation.’

What are your qualities?

And then suddenly you were offered the job of country

‘At Accenture we work with a “strength finder”, which is a method

managing director. How did that come about?

that zooms in on personal qualities. Often, organizations look

‘I’ve always been very career-driven. But the offer of this position

at what areas people need to develop and what they’re good

was quite special, coming literally out of the blue. I was on holiday in

at, but we focus on strengths and how to cultivate them. My

the middle of nowhere in Africa with virtually no mobile reception.

strengths are that I’m decisive, focused on results, a teambuilder

At some point I noticed that a number of people, including my

and inquisitive. Qualities that I think I can really work with and

predecessor, had been trying to reach me for several days. So that

leverage in this new position!’

gave me an inkling that there was something important awaiting me. From a lodge tent far away in Africa I called via WhatsApp and

What inspires you?

was told they were considering me for country managing director.

‘People at Accenture progress incredibly fast, and I think that’s

Obviously, that was an incredible honour.’

brilliant. Also, our incredible drive and culture of helping and honing

Text Romy Lange • Photography Davien Hulsman • Make-up artist Alina Zuljevic (Rob Peetoom)

•9

Name

Irine Gaasbeek

Age 47 Lives in Castricum Relationship status Cohabiting Studied

Applied Mathematics at TU Delft

Enjoys

Dinner with friends, fine wines,

reading and ‘retail therapy’

Been to

Tanzania, Botswana, Namibia

each other are also things that really inspire me. My motto is one

energetic – with these pioneers in the district that would help to

plus one equals three. Together and in diverse compositions, you

connect everyone. Ten years on, we’re as committed to creating

can come up with so many more new and innovative solutions. That

connections as ever, and to the health and well-being of our staff,

applies to our own people, but equally to clients. Whenever I read

too. That’s an ever more important focus for us for which the Zuidas

a piece in the newspaper about something Accenture has helped

Run is also a great encouragement.’

to achieve, I feel proud. Recently, there was an article on how we’ve built the supermarket of the future, using all kinds of virtual reality.

What can we expect from this year’s event?

That makes me proud.’

‘The Zuidas Run is becoming increasingly professionalized and now even has an official organizer, the House of Sports. That will

The Zuidas Run is coming up in September.

give it an added cachet and also really put the business run on the

Why are you such strong supporters of this initiative?

map. For the first time, it will be held on a Friday afternoon, so it’s

‘We initiated the run in 2007 when companies first started locating

a brilliant way to close out the week with colleagues, friends and

here. The idea arose to organise an event – something social and

neighbours in a fun and athletic way.’

10 •

BUILDING THE FUTURE

PRETTY PARK TO TOP BIKE SHED

Work to redevelop the street level above the Strawinskylaan bike shed has begun. The design, which was planned in close consultation with the local community, includes a green park and lots of play equipment.

If all goes to schedule, by year’s end the

Strawinskylaan ramp, and of course plenty

project. Local residents are enthusiastic

top of Minervalaan will look completely

of spots to relax with a book, coffee or a

about the design, though some issues had

different to the way it is now. The large

sandwich in the sunshine or shade.

to be ironed out first. Initially, residents felt

children’s playground will include a water

the municipal authorities were not taking

feature and play equipment themed around

their concerns seriously. They worried

birds, snakes and crocodiles. This will be

LESS PAVING, MORE PLANTING

that the underground facility would affect

surrounded by green landscaping. There

With the underground bike shed having

ground water levels around their homes

will also be a wooded area complementing

opened in May 2018, the playground

and called for ‘less paving and more

the many oak and birch trees on the

and public park are the capstone on this

planting’. Backed by the Cyclists’ Union of

12 •

BUILDING THE FUTURE

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas •

@zuidasamsterdam

NEW CANAL IN ZUIDAS With the completion of De Boelegracht, a new canal now runs through Zuidas. This marks the finishing touch on the restructuring of De Boelelaan.

As well as making the district more rain-proof, the waterway is also sure to bring more people to the area.

Amsterdam, they also questioned the safety of the planned bike routes and asked that these be changed.

MUNICIPAL COUNCIL BACKING Zuidas had tests carried out to assess cycle traffic safety, ground water flows and the suitability of tree species chosen for the park. The experts’ opinion was that the bike routes proposed by Zuidas were safe, but this did not allay the fears of residents and the Cyclists’ Union. Amsterdam’s municipal council backed their arguments and asked Zuidas to modify the routing and reserve more funds for the playground.

ENTHUSIASTIC RESPONSE Armed with the input from local residents, the designer got to work and by the summer of 2017 was able to present a new plan.

Responses were almost unanimously enthusiastic. All’s well that ends well! The park should be completed by the end of this year.

• 13

Text Jos Moerkamp • Photography Marcel Steinbach

BUILDING THE FUTURE

NOORD/ZUID ROUTE MEANS MORE TRAVELLERS

WAITING ZONES AND ENJOJ APP The Noord/Zuid route is up and

platforms are packed during rush hour.

A variety of measures have

running, connecting Zuidas with

In mid-July, railway manager ProRail

already been taken to promote

Amsterdam Noord across the IJ via

began deploying stewards to monitor

good distribution across the

the city centre in a journey time of 16

safety and direct waiting passengers

platforms. One is the recent

minutes. With the new metro service

to spread out down the whole length

introduction of green waiting

expected to generate a huge rise in

of the platforms. They are also tasked

zones where people can access

the number of passengers embarking

with keeping the pedestrian areas

free news, games and videos

and changing at Amsterdam Zuid

around stairs, escalators, lifts and the

and paid magazines through

CMS is met 1000 partners, 4500 juristen en 74 vestigingen in 42 landen één van

Station, measures are being taken to

platform edges clear so there is more

the Enjoj app. Another is the

de grootste advocatenkantoren ter wereld. We zijn volledig gespecialiseerd in onze

accommodate this growth.

space for passengers and their luggage

creation of additional space

cliënten. In hun bedrijfstakken, hun markten, in alles wat hen overdag bezig en

to board and deboard trains, and thus

by extending the platform

‘s nachts soms wakker houdt. Bij CMS zoeken we topadvocaten die verder kijken dan

Now that everyone is back from

avoid delays. The stewards have the

roofs and moving or removing

hun vakgebied groot is. Natuurlijk zoeken we de allerbeste juristen. Maar dat moeten

summer holidays and the academic

authority to instruct travellers and

benches and other structures

bij wijze van spreken ook halve economen zijn. Die de taal van ondernemers vloeiend

year has resumed, the station will only

visitors as needed to make optimum use

on the platforms.

spreken. Zij leven en denken mee met hun opdrachtgevers. Your World First heet

become more congested. Already, the

of platform capacity.

Ben jij te slim om alleen advocaat te zijn?

dat bij ons. Is jouw blik zo weids als de wijde wereld? Kijk dan op benjijteslim.nl CMS Atrium Parnassusweg 737 1077 DG Amsterdam +31 (0) 20 301 6 301

Text Jos Moerkamp

CHECK THE NEW ZUIDAS CITY MAP

MAIN OFFICE BUILDINGS TRAVEL & STAY

Complimentary Hello Zuidas city map was here.

Discover Hello Zuidas district also on

EAT & DRINK SHOP LIVE WORK

NEW

LEARN & EXPLORE

• 15

WIN!

Sign up for our newsletter and win 2 tickets to Rome!

Sponsered by:

Brand new website We proudly present our brand new Hello Zuidas website! In collaboration with The Online Group, www.hellozuidas.com has been completely redesigned and upgraded with many new features. For example our new members section, where each of the 234 Hello Zuidas members has its own webpage. Do you live/work in Zuidas, or vi visit our area for the first time? Through seven clear categories you’ll find information about everything Zuidas has to offer. Take a look at the fresh design, check out the latest news and explore all new features.

NEWS & AGENDA EAT, DRINK & SHOP LIVE WORK LEARN & EXPLORE TRAVEL & STAY ABOUT HELLO ZUIDAS The launch of our renewed website is something we want to celebrate. That’s why ZuidasTravel.nl gives away 2 flight tickets to Rome!

Would you like to win these tickets? Just sign up for our newsletter at www.hellozuidas.com!

PUBLIC SPACE

GOT A

MINUTE? The Noord/Zuid route is up and running and we couldn’t be more excited! This high-speed link to Amsterdam city centre and on to Amsterdam Noord is big news for Zuidas. During the annual Zuidas Culinary Summerfest, we asked some of the people involved to share their thoughts on the impact of the new metro service.

OLIVIER OTTEN, DIRECTOR OF HELLO ZUIDAS ‘At a single stroke, the opening of the Noord/Zuid route puts Zuidas next door to a much wider community. From Central Station you can be in Zuidas in nine minutes flat. That’s the same as what it takes me to cycle from VU to Zuid Station. If you work around Rokin, now you can easily meet for drinks in Zuidas, grab dinner on Ferdinand Bolstraat and then go clubbing on Nes. With the Noord/Zuid route, I’m certain residents of Zuidas will suddenly find themselves very busy hosting their old downtown neighbours! And I predict a run on flats to buy and let in Zuidas.’

JULIE VAN TRAA, PROMOTER AT VEBAN (AMSTERDAM BUSINESS ASSOCIATION) ‘From Dam square to Buikslotermeerplein in seven minutes – the opening of the Noord and Noorderpark metro stations has closed the gap between Amsterdam Noord and the city centre. This creates a wealth of opportunities for Noord-based businesses, especially when the Sixhaven stop outside the ADAM tower opens too. On Friday afternoons, the Zuidas crowd will head over to Tolhuistuin to enjoy a pint before the weekend. That’s the future. The city is getting smaller, and I’m convinced that, as Bas Kok wrote, the Noord district is on the eve of a complete metamorphosis.’

18 •

PUBLIC SPACE

PAULINE BUURMA-HAITSMA, MANAGER OF ROKIN BIZ ‘I regularly take the Noord/Zuid route from Zuid Station near my home to Rokin Station. My office is right on Rokin, so I’ve been able to see the metro project unfold all these years. As well as a way to commute to work, this new service also offers a great means to explore the city. For starters, I’m going out to lunch in Zuidas more often and also discovering the more rural areas north of the centre. I expect that other people will feel they can now just as easily visit places like Rokin, to see how beautifully this neighbourhood has evolved. The Noord/Zuid route is set to energize the city in new and surprising ways.’

DAVID VAN TRAA, DIRECTOR OF THE ZUIDAS DISTRICT OFFICE ‘The Noord/Zuid route will improve links between Zuidas and the rest of the city and make Zuidas a more integral part of Amsterdam, both literally and conceptually. Zuidas is rapidly becoming a neighbourhood and a community, where people not only work but also live and hang out. For residents present and future, the new metro service is a positive development. Businesses and organizations in Zuidas will benefit too. Already, one of this location’s biggest trump cards is its excellent connections. It’s close to Schiphol, right off the motorway and has great public transport links. The Noord/Zuid route will only add to that.’

Text Romy Lange • Photography Cihan Turhan

• 19

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COLUMN

How to Perform for the King Granted I’m just a comedian, but I do get

weed!’ So yes, one of the major innovations

The Orange King is Green. King Willem

some lovely, candid snapshots of corporate

was a vertical greenhouse that could be

Alexander was in attendance for the 50th

life in Zuidas - via the bizarrely revealing

hidden in an average shipping container.

anniversary of a Dutch agricultural company,

rituals known as ‘Dutch corporate events.’

And no, I wasn’t able to mention the reason

Koppert Biological Systems. There were

Lately, I’ve found a new niche: Green-

it was invented - to grow weed. But I was

so many protocols! What to say, what

themed events. Yes, if you want a host for a

able to mention the possibility of tomatoes

not to say; When to stand up, when to sit

summit on healing the planet, choose the

delivered fresh off the container ship. Thank

down. After going through the list with

man from the country currently setting the

the stoners for that.

the audience, I remarked ‘Wow, this guy

planet on fire.

is so high-maintenance.’ Luckily, the king

Vegan Fish Spokesman. I spoke at an event

laughed. I was thinking, ‘Hey, let’s not bow

Don’t Mention the Weed. With even the

for making animal feed more green. Did you

down too low - don’t forget we’re paying his

Dutch climate going more extreme, thank

know – for every 100 grams of salmon on

salary.’ (But I didn’t say that part.)

goodness for the Green Tech Summit at

your plate – it takes 500 grams of raw fish to

the RAI. The Netherlands - a country of 17

feed them? That is, unless you can replace

The event occurred shortly after the

million people - grows enough food per

it with a protein supplement derived from

National Geographic article ‘This Tiny

year to feed 80 million. How can we get

plants. But how to make it funny? It depends

Country Feeds the World,’ about how

more countries like that? One big answer

on the plants: soybeans. I said, ‘Now, when

the Netherlands is amazingly the world’s

is Dutch greenhouse technology. You can

America ends up dumping tons of soybeans,

second biggest agricultural exporter. And

grow anything! Fruit, vegetables - and yes,

at least the fish will become vegan. As the

guess who’s number one? The United

marijuana. Lots of marijuana. But - even

saying goes, “How do you know if someone

States. So I was happy to report to the

though a large number of delegates had

is vegan? Don’t worry they’ll tell you.” And

Dutch king that - in terms of agricultural

conspicuous tattoos and piercings - the

until fish can talk, I’m happy to be the Vegan

business - it is indeed: “America First, the

organizers told me ‘Don’t mention the

Fish Spokesman.”

Netherlands Second.”

Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.

Photography Davien Hulsman

Photo Martin van Welzen

CONNECTIONS, THE NEED FOR CONNECTIONS, AND THE NEED TO FIND COMMON GROUND The AkzoNobel Art Foundation is an independent non-profit

course by trends and unrest around the globe. Historically, whole

organization that collects contemporary art for AkzoNobel.

populations have often had to seek refuge and images of refugees in

Under the direction of Hester Alberdingk Thijm the foundation

boats now unfortunately feature in the news every day. Nowadays,

has amassed a collection of pieces that, like the company itself,

in modern times, digitization and automation are having a massive

operates at a world-class level. In all acquisitions, the intrinsic

impact on our ability to find common ground. It used to be the case

artistic quality of the works comes first. The Art Foundation is

that you were born in a place and at some point in life went off to visit

firmly rooted in the art world and in AkzoNobel itself, and

some other place, but these days no one expects to stay in the place

there are close links between the company and the collection

they were born. You can go anywhere in the world, where there’s

– between the global player in decorative paints and

great affluence at one end of the spectrum and the immense threat

performance coatings and the artworks brought together by

of war, flooding and horrific regimes at the other. Finding common

the Art Foundation. Hello Zuidas caught up with Hester to talk

ground, and on all the different levels, is what this exhibition is about.

about the foundation’s latest exhibition, Common Ground.

It is like Thierry Vanlancker, new chairman of the board of the Art Foundation stated ‘At AkzoNobel we do not only have a passion for

WHAT DOES ‘COMMON GROUND’ MEAN

paint, we are also passionate about art. Art has the powerful ability

IN THE CONTEXT OF THIS EXHIBITION?

to create a common ground and the AkzoNobel Art Space plays an

Hester: ‘It’s about one’s place in this world – physical, spiritual,

important part in connecting the creative part and the business part

mental. The world is moving faster all the time, spurred along of

of the company with society.’

22 •

THIERRY VANLANCKER, CHAIRMAN OF THE BOARD OF THE ART FOUNDATION & HESTER ALBERDINGK THIJM

HESTER ALBERDINGK THIJM Photo Annaleen Louwes

Photo Amaury Miller

WHICH WORKS IN THE SHOW

and inspiration. Lots of teams from companies in Zuidas come to us

STAND OUT MOST FOR YOU?

looking for that, and they visit the Art Space and take a guided tour.

Hester: ‘Gijs Frieling’s mural, entitled Common Background, depicts

For the guided tours we’ve put together a special programme booklet

a rather romantic view of the world. In the foreground a landscape

in which you can link aspects of your profession to a particular

reminding us of the Bosporus; you see tulips, and of course those

painting. Leadership, collaboration or ways in which things and

tulips brought about an efflorescence of painting in the Netherlands

people are connected, for example. We developed this programme

in the 17th century. What’s great about this work is that there’s

in cooperation with our HR department and it has turned out to be

a direct link to AkzoNobel. It’s essentially about painting a wall,

incredibly successful. KLM ended up wanting to use it too, and that

colours, decoration and heritage. Another nice thing is that the artist

got the ball rolling. People feel a need for art and deeper meaning, so

painted it with his whole family. What he says is, “You know your

if you have a good location, there’s a lot you can achieve. I see that

family members very well, but it’s not until you paint with them that

people in Zuidas work very hard, often burning the candle at both

you get to see totally different sides of them”. To me, that makes it

ends. They don’t have time any more to go out to Museumplein to

really relevant and lovely.’

visit a museum. So creating something within the work setting makes it more accessible. And that, I think, is the secret to our success: we’re

WHAT ELSE IS THERE TO DISCOVER IN THE ART SPACE?

accessible, we’re free and we’re easy to reach. We are THE charging

Hester: ‘It starts with a sculpture by Michael Jacklin resembling a

point at Zuidas for new energy, inspiration and contacts.’

kind of abstract globe and behind it a very large painting by Joris Geurts containing a massive sun, which actually spans the whole world and joins us all, wherever we are, together. We wanted both

AKZONOBEL ART SPACE

to present a realistic view of people who are suffering and problems

Ground floor of the AkzoNobel Centre

throughout the world, but also to convey positivity. Connections, the

Christian Neefestraat 2

need for connections, and the need to find “common ground”. That’s

1077 WW Amsterdam

the feeling we want to get across to everyone viewing the exhibition.’

www.artfoundation.akzonobel.com

YOUR FIRST EXHIBITION DREW 100,000 VISITORS.

Follow the Art Space on Instagram

WHAT’S THE SECRET TO THAT SUCCESS?

or Facebook via @akzonobelartfoundation

Hester: ‘That was amazing, plus that was only counting so-called “dedicated visitors”, meaning the people who came here expressly

Opening hours: Monday to Friday, 10.00 to 17.00.

to see the artworks. People in Zuidas are in search for engagement

Text Romy Lange

• 23

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

ZUIDAS BOOSTS AMSTERDAM’S GLOBAL RANKING Zuidas - The most recent Savills IM Dynamic Cities Index, which assesses the resilience of European cities, puts London in the lead - despite Brexit woes - while ranking Amsterdam a solid fourth and listing Eindhoven among Europe’s ‘top 40 dynamic cities’.

Amsterdam held onto its fourth-place position in the list of top European cities, benefiting from increasing demand for office and residential space and the large-scale developments underway in Zuidas. The coming years will see this up and coming urban district transformed with the addition of 300,000 m2 in office floorage, 400,000 m2 in services and amenities and 7,000 new residential units.

24 •

EDGE TECHNOLOGIES OBTAINS

ZUIDAS BANKER SWITCHES TO FAMILY FIRM

STAKE IN SWEDISH EPICENTER

Zuidas - Rutger Schuur has been appointed the new chief

Zuidas - Edge Technologies has acquired a 30% stake in the

executive officer of Jan Snel Group with effect from 1

Swedish digital innovator Epicenter, signalling the start of a

September, leaving his position at ABN AMRO as director

strategic alliance between the two companies as expansion

of Commercial Banking Clients, where he was responsible

partners in the European and North American markets.

for the real estate and construction sectors, as well as

Epicenter took the first step in its international expansion

healthcare and public sector clients. Schuur is also chair

with the opening of a location in Zuidas in May 2018. It has

of the Dutch Green Building Council (DGBC). Commenting

been operating the Edge Olympic building in Zuidas jointly

on the unexpected appointment in an interview with

with Edge Technologies from the same month. With this

PropertyNL, Schuur said, ‘People may see my switch from

investment by Edge Technologies, Epicenter will be able to

banking to a corporate job as a big leap, but I don’t feel

grow the company as a global brand and open its first digital

there’s such a big difference. I approached my work at ABN

innovation centre in North America.

AMRO with a business mindset too.’

ZUIDAS PROPERTY FRAUD CASE GOING TO COURT Zuidas - Former real estate entrepreneur Harry Muermans from Limburg is facing prosecution in the Klimop affair, a real estate fraud case stretching back to 2007. The Dutch Public Prosecution Service suspects the businessman of forgery and using property firm Universum to launder money during the construction of the Eurocenter complex in Zuidas. Muermans has been charged with forgery of documents and money laundering by the public prosecutor, which is also seeking to recover €1.3 million. It presented the charges in a pretrial hearing at the Court of Roermond.

Muermans, meanwhile, has brought multiple proceedings against the state over ongoing delays in the case, late last year serving a summons on the State of the Netherlands for ‘unlawful government acts’.

AMSTERDAM ZUID TO BECOME TERMINUS FOR ALL INTERNATIONAL TRAINS Zuidas - Amsterdam Zuid Station is being expanded with two additional railway tracks and a third platform to accommodate massive growth in train users in the Amsterdam region. On 18 June the central government and Amsterdam Metropolitan Area (AMA) gave the green light to start drafting plans for the two new tracks at Amsterdam Zuid, which call for an investment of approximately €200 million. The additional tracks will allow international high-speed trains, which currently stop at Amsterdam Central Station, to terminate at Amsterdam Zuid Station instead, relieving pressure on Central Station and opening up space for a high-frequency rail service between Schiphol Airport and the city centre.

• 25

‘ZUIDAS IS AN EXAMPLE

to many other countries’

KAREN VAN DEN BOOM

Sixt is a German family firm that has been in business for over a century. Active in more than 100 countries, Sixt has over 3,500 car rental locations worldwide, including 20 in the Netherlands. One is located in Zuidas, at RAI Amsterdam. Hello Zuidas talked to Sixt Benelux Managing Director Karen van den Boom about changes in the mobillity industry and how Sixt is responding.

26 •

‘Flexible mobility can be very effective and has become increasingly popular, especially here in Zuidas’ COORDINATED APPROACH Karen worked in the hotel industry before entering mobillity a few years ago: ‘I’ve been working at Sixt for six years now – two as managing director for the Benelux. Sixt is a successful family firm that has always invested in modernization. And where innovation is concerned, Sixt has optimized every step of the way. That’s our strength and what will keep us strong going forward – I’m certain of that.

The Sixt family is very actively involved on many different fronts. When I first came on board, I did

mobility. Sixt already has a very extensive electric

have to explain to them that, unlike in Germany,

fleet and we’re seeing marked growth in demand for

the Netherlands takes a coordinated approach

electric vehicles. This is a societal consideration that

to mobility, with corporate directors, municipal

people and companies are making, and I think that’s

authorities and mobility suppliers working in

a positive development.’

concert. In that respect, Zuidas is an example for many other countries, although I also think we could

GROWTH

step things up.’

From her office in Hoofddorp, Karen is seeing the company’s growth accelerate. ‘Business is booming

EXTENSIVE E-FLEET

in the Netherlands and will only improve year on

Sixt is one of the largest car rental companies globally

year as Sixt continues to concentrate efforts on

and offers diverse flexible mobility solutions, Karen

tailoring services to what people want. Shared and

explains. ‘Flexible mobility can be very effective and

rental cars are popular because more people are

SIXT - RAI

is increasingly popular, especially here in Zuidas. And

discovering that they’re far more efficient. Sixt offers

AMSTERDAM

yet, the mindset is still stuck in the past. I think lease

flexibility. People can rent a car by the hour, half or

Europaboulevard 2

cars are still given away way more than necessary.

entire day, by the week or even by the month. Apart

1078 RV Amsterdam

We don’t all need to have a car in the driveway, and

from saving money, this also substantially reduces

+ 31 (0)23 569 8656

it’s bad for the environment, too. Therefore we are

carbon emissions. And we’ll even drop off and pick

www.sixtnl

developing solutions for emission free and flexible

up the car if you like!’

Text Romy Lange • Photography Davien Hulsman

• 27

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

THE SEARCH IS ON Zuidas - The battle for talent is heating up even on the street, with many employers now enlisting their office frontage or company cars to advertise that they are recruiting. In some sectors, broad campaigns are aiming to boost a whole profession’s appeal. The association of Dutch building and infrastructure companies Bouwend Nederland, for instance, is using the slogan ‘You’re going to make it’ on social media to interest the next generation in construction careers. ‘We’re facing a workforce shortage of 55,000 and double that when you add the government’s Climate Agenda. Posters at building sites won’t cut it. We have to innovate and standardize’, said a spokesperson.

28 •

FAST-GROWING FIRMS NEARING RECORD

‘MORE BIG ACQUISITIONS STRANDING IN

Zuidas - The number of fast-growing companies

GOVERNMENT AND INVESTOR OPPOSITION’

continued to climb in 2017 reaching the highest level

Zuidas - Increasingly, big takeover deals are getting stranded in

since 2010, reports Statistics Netherlands (CBS).

opposition from public authorities and activist investors. This year

According to its definition, these are companies with

alone, $540 billion (approx. €473 billion) in would-be deals have

ten or more employees whose workforce has increased

been voted down, according to calculations made by the Financial

by 10% at least three years in a row. In 2017, this

Times. Public authorities are barring more deals over national

applied to almost 8,500 firms, some 1,200 more than

security concerns, particularly when strategic key sectors such as

in 2016, representing a rise of 16% and continuing the

tech and energy enterprise are at stake. Competition authorities

surge in fast-growers for the third year running. Most

have also stymied several major takeovers this year. Figures

are financial services providers, a sector in which the

released by Thomson Reuters reveal that withdrawn bids so far

number of fast-growers was up more than 300, to total

this year top last year’s by 20%. In the US, Germany, UK and other

2,350. In the construction industry, there were 385 fast-

countries, administrations are now investigating how to gain more

growers in 2016, compared to 580 in 2017.

authority to block takeovers on national security grounds.

FULL-TIME JOBS, NOT QUOTAS, BOOST WOMEN’S TOP JOB PROSPECTS Zuidas - Op-ed | Barbara Baarsma, director of Knowledge Development at Rabobank and University of Amsterdam professor of Economics Anyone who, like me, considers quotas to be a paternalistic shot in the dark to break through the glass ceiling, will of course also have been meticulously monitoring the women’s labour market position. Unfortunately, the picture presented by the past 15 years is anything but rosy. But first, the good news. In 2018, just over six in ten women have jobs. That’s one-half a woman more compared to 2003. This means women are less constrained by motherhood than in the past. Another positive point is that 29% of working women hold management posts, which is a crucial rung on the ladder to the top. Factoring in that 26% of women work full time, this is actually quite good.

Among men, the ratio is much lower: 73% work full time, but ‘only’ 71% of managers is male. On all other fronts, however, women’s labour market position does not seem to have improved since 2003, and in some key respects, it got even worse. A smaller share of women work full time, for example, which reduces their chances of making it to the top. Read the full article on www.fd.nl (in Dutch).

JOBSEEKERS NEVER HAD IT SO GOOD: QUARTER MILLION VACANCIES FOR THE CHOOSING Zuidas - Never before have jobseekers in the Netherlands had such a surfeit of options to choose from. Over the past quarter, the number of job vacancies passed the quarter million mark. At the end of June, this number exceeded 251,000, an increase of 16,000, and 2,000 more than the record set at the end of 2007, according to figures published by Statistics Netherlands (CBS) in mid-August.

• 29

AGENDA

AGENDA SEPTEMBER • OCTOBER Tuesday 4-7 September VU ON THE ROOF FILM FESTIVAL @ VU Amsterdam What does it mean to live in a world where everything and everyone is connected? This is the central theme of the seventh edition

Saturday 8 September

Every Monday

of the VU On The Roof Film Festival, coming

MEET YOUR NEIGHBOURS

MOVIES FOR EXPATS

to the roof of VU Amsterdam in September

@ Rialto Cinema

for four evenings in a row. Enjoy new world

On saturday 8th September Zuidastoday

Would you love to attend some of the

cinema outdoors with a panoramic view

will organise her annual picknick for all

beautiful films Rialto is screening, but you

of Amsterdam. Each evening features a full

Zuidas residents. We will start with an art

don’t understand all the foreign languages

programme of performances, a film and a

tour of Get Lost. No need to bring food or

and can’t read Dutch subtitles? Here’s your

discussion before or after the screening, two

drinks, the organisation of Zuidastoday

chance to see some of these wonderful

of which will be conducted fully in English.

will take care of that. And for the little ones

films anyway, because on Monday we

Discussion moderators are Annelies Verbeke

there will be a bouncing castle! Time: 2 pm

screen them with English subtitles. Check

and Marjan Slob. More info: vu.nl/nl/nieuws-

to 5 pm. Sign up by: zuidastoday@gmail.com.

out the programme at www.rialtofilm.nl.

agenda/events/vu-on-the-roof-filmfestival/.

Looking forward to see you!

@ Beatrixpark

Thursday 6 - Sunday 16 September Tuesday 4 September

FRINGE FESTIVAL

BUSINESS INNOVATION WORKSHOP

@ Old School

Monday 10 - Saturday 22 September

For ten days in September Amsterdam

PUBLIC ART:

From linear take, make and waste to a

Fringe presents an ECLECTIC mix of

TEMPORARY COUNTRY LIFE

circular model in which raw materials retain

theatre, dance, installations, spoken word

their value: the circular economy will play

and performances by NEW and UNTAMED

Uncover the rural identity of Zuidas in this

an indispensable part in the sustainable

talent. Fringe is an open platform for

art project featuring public performances

future of our planet. During this workshop

EXPERIMENT, brimming with creators and

and daily happenings at Zomerpark

you’ll get to work on implementing

performances that make their own rules.

on Gustav Mahlerlaan, opposite SC

circularity in your organization’s operating

Get ready for a roller-coaster programme

Buitenveldert. Stay tuned for horseback

processes, and stake out strategies for

packed with exciting acts. From the

riding, lasso throwing, banjo music and

circular procurement, product design or

confessions of a skirt suit to black hair

more. The final presentation with coffee

services. By investing today, we can start

matters, and from the musical revolutions

and special guests is on Saturday 22

building business models for tomorrow.

of (not so) nice boys to narcissistic selfies.

September. Free entry. More info:

More info: greenbusinessclub.nl.

More info: www.oldschoolamsterdam.com.

www.nicolagodman.com.

@ Green Business Club

30 •

@ Zomerpark

AGENDA

Our next issue will be published @ 5th of November. Send your agenda to info@zuidaspublishers.nl.

Tuesday 11 September REAL ESTATE BREAKFAST SESSION @ Zuidas Amsterdam This Real Estate Breakfast Session will zoom in on the transition to a natural gas-less housing market and housing

Friday 14 September

construction. Sustainability experts and

SPEED DATING

residential property investors will share Monday 10 September

their insights, the latest developments

GAME NIGHT

and cost-effective strategies. Sign up on

@ The Basket

www.vastgoedmarktontbijtsessies.nl.

FOR AGES 25-38 (HETRO) @ à Deauville During these speed dates you’ll be introduced to around 20 other singles.

After the success of its pub quiz and

Every four minutes, half the singles move

Looping Louie tournament, The Basket

to the next table, putting a different

is introducing all-new game nights from

person across from you until you’ve met

September, starting with 30 Seconds, the

them all. After each date, state on the

latest greatest group game. Team up with

form whether you want to get better

a partner and register on The Basket’s

acquainted: Yes or No?! More info:

website: amsterdam.thebasket.nl.

aboutlove.nl/event/details/speeddaten-amsterdam/.

Thursday 13 September SMART HUB: TOAST, MEET & INSPIRE @ König + Neurath Amsterdam König + Neurath Amsterdam invites you to meet, toast and celebrate König+Neurath’s first anniversary in Zuidas. They would Monday 10 September

also like to get you inspired about the

PRESENTATION OF

future workplace. Curious why employee

WASTEWATCHERS PILOT RESULTS

well-being is so important? What will

Saturday 15 September

@ Green Business Club

the workplace look like in 2025? Jos van

80’S AND 90’S CINEMA CELEBRATION @ Restaurant Nine

After six months of monitoring banquet

der Wielen, Work and Organizational

lunches and an interim analysis and

Psychologist, will share his vision on “The

Restaurant Nine has teamed up with Jet-

recommendations, the Wastewatchers

Workplace in the Age of Agile” hosted by

set Vibes to host an awesome celebration

pilot has come to a close. Now it’s time

Smart Hub (www.linkedin.com/company/

of 80’s and 90’s cinema. Take a trip down

to present the final results, the effects of

smart-hub020/) , a collaboration of König

memory lane with nostalgic classics like

the recommendations and of course the

+ Neurath, Collab BV, Limid, MINIMALSTEEL

Ghostbusters and E.T., plus relive Old

invaluable data about what locals prefer

and TopBrewer. Start: 4pm. To take part

Skool R&B hits! Come and enjoy entertain-

to eat, and when! Register with Nina van

please send an email to: sw@konig-neurath.nl.

ment, finger food, a welcome drink and a

den Berg: Nina@greenbusinessclub.nl.

Address: Beethovenstraat 530

stellar DJ line-up.

• 31

AGENDA

AGENDA SEPTEMBER • OCTOBER HELLO ZUIDAS EVENT

Monday 17 September HELLO ZUIDAS MEMBERS MEETING @ Novotel The next semi-annual meeting for Hello Zuidas members will be held on 17 September starting from 3.30 pm at the Novotel Amsterdam. This edition will focus on plans for the new Verdi subdistrict and opportunities surrounding this expansion of Zuidas.

To attend, send an email to: servicepoint@hellozuidas.com.

Saturday 22 & Sunday 23 September EXHIBITION: AGORA @ Hortus Botanicus The Botanic Garden Zuidas is a natural platform for five Scotland-based artists

Wednesday 3 October

who share their experiences around key

SCIENCE CAFÉ

topics like women’s rights, the environment

@ Knowledge Quarter

and immigration. For this exhibition, the

Come to the Science Café (O|2 Building,

Hortus is transformed into a landscape of

De Boelelaan 1108, ground floor) for the

sculptural light elements, photographic

taping of Radio 4’s Hart&Ziel Top 300 on

installations and performances in and

Wednesday 3 October from 7am to 12

outside the greenhouses. Artist-guided

noon, and vote on your favourite classical

tours at 1pm and 2pm. More information:

music. Guests on the show are VU and

www.PlayAtTheAgora.com.

VUmc staff, and there’ll be live music!

HELLO ZUIDAS EVENT

Friday 28 September ZUIDAS RUN Friday 28 september 2018 @ Zuidas www.zuidasrun.nl Looking to experience Zuidas in a

Friday 21 September

thrilling new way? This is your chance!

OX ROCKS / LAGUNITAS & RILEY’S LIVE

Challenge your colleagues to enter the Sign up your business team!

5 & 10 km. Start & finish, Gustav Mahlerplein Zuidas Run on 28 September and

Thursday 4 October

@ Ox & Bucks

enjoy the Cooling Downtown Afterparty

ZUIDAS BEER TASTING

Come to OX & Bucks in the WTC

together! The Zuidas Run is a unique

@ Crowne Plaza

Amsterdam every Friday for the hottest

running and networking event where

Join us starting from 6 pm in the Manhat-

tracks and the coolest drinks. Relax at the

all of Zuidas trades in its suits for snea-

tan Bar at Crowne Plaza Amsterdam South

end of the working week, catch up with

kers to connect local organizations,

to celebrate the launch of Zuidas Bier’s

colleagues and unwind into the weekend.

employees and residents through a

brand-new Bokbier. Naturally, there will

On 21 September, don’t miss an extra

sensational sporting event. More info:

be an opportunity to taste this autumn

special edition with a live performance by

www.zuidasrun.nl.

bock, paired with a selection of elegant

the Riley’s! More info: www.oxxbucks.com.

32 •

small dishes.

AGENDA

Our next issue will be published @ 5th of November. Send your agenda to info@zuidaspublishers.nl.

Thursday 4 October REAL ESTATE COLLEGE TOUR: PROJECT DEVELOPMENT @ WTC Amsterdam Inspired by the popular TV programme College Tour, featuring interviews with high-profile guests led by presenter Twan Huys, this Real Estate variant centres on knowledge transfer and brings in two guests who will share their professional insights. A moderator will conduct the interview and participants will have a chance to ask vetted questions. Time: 3-7 pm. More info: www.vastgoedmarktcollegetour.nl.

Saturday 6 October CREATIVE WORKSHOP @ Zuidas Botanic Garden Tap into your creative side at the Botanic Garden, using papier-mâché and other materials to make your own mad moose,

Tuesday 16 October

eager elephant or cartoonesque chicken

ZUIDASENGAGE #3

in 5-6 hours. The workshop starts at 9.30

@ ITO Tower

am and costs €62.50, which includes

ZuidasEngage is the premier platform

materials, coffee, tea and a full lunch.

for Zuidas residents, businesses,

Sign up before 23 September by email to:

organizations, employees and municipal

info@ColourfulWorld.nl.

representatives to connect and socialize over drinks and snacks. For event details, check the website: www.zuidas.nl.

Saturday 13 October ONE-DAY YOGA RETREAT @ Spa Sport Hotel Zuiver Mark your calendar and start looking forward to your next mini-break, with the autumn edition of Zuiver Amsterdam’s One-Day Yoga

Friday 2 November

Retreat. Enjoy a full day of me-time, including

PREMIÈRE: SAFARIPARK ZUIDAS

90 minutes of Yin Yang Yoga, a meditation

@ Circl

Friday 5 October

walk in Amsterdam Bos, an interactive

Come to Circl at ABN AMRO’s head office

DANCE MARKET

workshop, an intro to Powerbreathing and a

in Zuidas to see the première of the new

@ Market33

singing bowls session. Wind down at the end

theatrical production Safaripark Zuidas,

Market33 regularly hosts the best after-

of the afternoon at the luxurious spa, with

with a cast featuring Janke Dekker, Max van

work drinks in town, and on 4 October

various baths and saunas, get a relaxation

den Burg and others. Safaripark Zuidas is a

all are welcome to come celebrate

massage at the beauty salon and enjoy the

production of Stichting Theaterproductiehuis

Oktoberfest! So book a table with your

modern restaurant. Switch off your phone

Janke Dekker, with 14 performances

colleagues! The party starts at 5.30 pm

and take some well-deserved time off!

scheduled at various locations in Zuidas,

and runs to 0.30 am at Market 33 on

For more info and to register:

including the Infinity building and the former

Claude Debussylaan.

www.zuiveramsterdam.nl/retreat.

ING headquarters.

• 33

MOBILITY

ZUIDAS CITY MAP Get your own map on page 15!

34 •

MOBILITY

• 35

RE INF OR C E S YOUR IDE N T I T Y

F O R R E N T: O F F I C E S PA C E IN THE CITY CENTRE OF AMSTERDAM

A S T RIK ING A P P E A R A N C E As a tenant of De Walvis you dare to show who you are.

With its striking appearance, De Walvis is a unique office building. In the heart of Amsterdam, within walking distance of the Central Station, encompassed by space, wind and water.

K E Y FA C T S • • • •

Delivery planned in Q1 2020 Over 9,000 sq.m. office space, divided over 8 floors Available per floor Unique roof terrace overlooking Amsterdam

IN T E RE S T E D? Please contact CBRE at +31 20 62 62 691

W W W.DE WALVISAMSTERDAM.NL

WANT TO BE RED DRESSED

IN ZUIDAS TOO?

With several prominent locations in Zuidas, The Office Operators (TOO) is experiencing phenomenal growth. No doubt you’ve spied their reps in red dresses at some point in your travels around the district. TOO offers full-service flexible office solutions across the Netherlands.

And with the company growing, they’re looking for fresh faces! Could you be the next new member of this enthusiastic team?

MARTJE STATEMA CHIEF OPERATIONS OPERATOR OF THE OFFICE OPERATORS ‘If you want to build a career in the service industry, The Office Operators is the perfect place to do so. More than half of our location managers joined as customer service reps and within just a few years they were trained for the management jobs they hold now. You do have to work for it – that goes without saying – but we offer in-company training for anyone with ambition.

If you’re not looking for a high-powered career, but do enjoy a full day of working with and for other people on a great location in Zuidas, TOO offers that as well. We notice that employees particularly value work that’s varied, so we do our best to provide that.’

EVA LEEFTINK CUSTOMER SERVICE REPRESENTATIVE AT THE INFINITY LOCATION IN ZUIDAS ‘I’ve been a CSR at The Office Operators for a year and a half now and I am tasked with reception work at our Infinity location every day, and making sure everything is running smoothly at our conference and business centre. In this building, we also work for the Lexence law firm and IMC Trading. It’s a fun job! And TOO is a brilliant employer. I like the fact that they take a personal interest in everyone working within the organization. You’re always a person, never a number. TOO motivates you and there are lots of opportunities for advancement.’

MICHELLE WILLEMSTIJN CUSTOMER SERVICE REPRESENTATIVE AT THE NOMAHOUSE LOCATION IN ZUIDAS ‘I’ve only just started at TOO, but I already feel very happy here.

The level of service TOO offers customers is not something I’ve ever experienced at other companies and I love being a part of that. With my red dress on I’m one of the faces of TOO, and I’m proud of it! Recently Kraft Heinz moved into NomaHouse, and I’m mainly

THE OFFICE OPERATORS

doing reception work for them. My colleagues

For more information please send an

at TOO are all great people, and they organize

email to jobs@theofficeoperators.nl

regular outings to build connections. I feel

or call +31 (0)20 8546303.

very positive about my future here and hope

www.theofficeoperators.com

to stay for a long time to come.’

Text Romy Lange • Photography Davien Hulsman

• 37

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SUSTAINABILITY NEWS THE PAPER BATTLE Sometimes, small changes can have a massive impact. Earlier this year, seven organizations in Zuidas jointly cut back their printer use by half a million pages! Part of an energy competition mounted by Green Business Club Zuidas, the objective was to reduce printer and copier use to save on not only paper, but energy as well. Over a period of two months, Accenture, Arcadis, CBRE, Loyens & Loeff, the Zuidas District Office and VU Amsterdam’s faculties of Law and Behavioural & Movement Sciences vied with each other to reduce their printer use as much as possible. The competitive element gave participants an added incentive, which was attested by the tallied 16% reduction in printed pages. Afterwards, the companies got targeted recommendations on additional long-term printer economizations.

JOIN US ON PARIS The theme of the upcoming Dutch Green Building Week is ‘Paris-proof’. How can green renovation help us create carbon-

NEW ENERGY RULES

neutral and carbon-positive buildings?

Where the Dutch Green Building Week focuses on buildings, the Dutch Energy Week goes a

‘A week like this fosters new insights and

step further. Being held from 8 to 14 October, this national event centres on sustainable energy

motivates parties to join forces’, says

and energy generation and targets Dutch business. It will bring together everything and

DGBC director Annemarie van Doorn.

everyone involved in sustainable energy generation and energy conservation. Tying in with the

‘The path to Paris is one we have to walk

event, GBC Zuidas is organizing an Energy Lab to discuss existing and future corporate energy

together, and faster than we’re doing at

legislation and regulations. Want to find out how new and future regulations will affect your

the moment.’ The week-long event will

operations? Register for the Energy Lab on 11 October by emailing Nina@greenbusinessclub.nl.

encompass a wide range of activities

For information about Dutch Energy Week, visit Nationaleenergieweek.nl.

throughout the Netherlands, including workshops, gatherings, seminars, site tours and, on Thursday 27 September, the GBC conference Towards a ParisProof Built Environment at the World Forum in The Hague. To attend, register on www.dgbw.nl.

Text Maartje Oome

Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas?

Send an email to Maartje@greenbusinessclub.nl.​

• 41

SOCIETAL IMPACT

of the Knowledge Quarter in Zuidas

Zuidas is a place where research facilities, knowledge development and business

A setting like this is a magnet for talent and

enterprise are all concentrated within a single square mile. But what’s brewing inside

knowledge-intensive startups and scaleups,

all those big buildings around Vrije Universiteit Amsterdam on De Boelelaan? This

and offers a rich ecosystem for academic

corner of Zuidas, home to VU and the Amsterdam UMC (until recently, VUmc) is called

research spinoffs. The Zuidas Knowledge

the Knowledge Quarter and has all the ingredients to bring even more dynamism and

Quarter’s unique innovative climate is an

vitality to the district. The proximity of cutting edge research infrastructure, thousands

integral contributor to the economy of the

of scientists, tens of thousands of students and global companies offer a climate where

Amsterdam metropolitan region and that of

knowledge-intensive businesses and institutions can develop and flourish.

the Netherlands as a whole.

UNIQUE INNOVATIVE CLIMATE

the coming years, based on the premise that

Part of the knowledge intensive ecosystem

What is needed now is the space to make this

students, young (and seasoned) professionals

on Zuidas, consist of the specialized

happen. Substantial investments will be made

and scientists thrive in a vital urban setting

research facilities on VU Campus where

in developing the Knowledge Quarter over

in close proximity to innovative enterprise.

various research groups work together.

42 •

Below, we showcase three new VU research labs

HUMAN PERFORMANCE LAB

ML-III LAB

DEMONSTRATOR LAB

‘The Human Performance Lab in

In 2017, tuberculosis claimed 1.7 million lives

‘The Demonstrator Lab In the W&N building

the MF Building features a climatic

worldwide, making it one of the most deadly

facilitates the transfer of innovative ideas

chamber that can be set to different

diseases around today. Among people with

to the market’, explains Elizabeth von Hauff,

temperatures and climates, from -20 to

active XDR-TB (a resistant form), the risk of death

who works at VU’s Physics and Astronomy

+60°C, as well as varying humidities’,

is 65% – even higher than Ebola. This is partly

Department. ‘It gives researchers a space

explains Lisa Klous, who is doing her

because this bacterium is so highly contagious,

and support for equipment as well as

PhD research on perspiration analysis

compounded by the now epidemic spread of

consultation, connections and business

at VU. Oxygen levels at altitudes up to

multiresistant strains. In the new ML-III Lab in

tools for testing the feasibility of their ideas.’

5800 meter can be induced as well.

the O|2 Lab Building, a multifunctional research

At present, Elizabeth von Hauff and her

I’m focusing on sweat content, which

building for Human Life Sciences research,

team are developing a novel non-invasive

is important for the preparation of

VU and Amsterdam UMC (location VUmc) are

glucose sensor to monitor glucose in sweat:

athletes. We simulate the Tokyo 2020

doing fundamental research on the bacterium’s

‘Diabetes has reached epidemic proportions

Olympic Games climate - basically, hot

spread and resistance, making the ML-III Lab a

worldwide; nearly 1 in 10 people have the

and humid - to create an environment

crucial link in engineering the next generation

disease. Diabetics can live long and healthy

where athletes can get accustomed to

of antibiotics to combat resistant bacteria. The

lives, provided they maintain healthy glucose

the heat. My research looks at sweat

VU had already had a smaller ML-III Lab, but the

levels. Conventional glucose sensors used

and at the most effective method of

new facility at O|2 is better equipped and meets

in diabetic care only provide accurate

thermoregulation in hot climates, where

current standards for level III labs. Wilbert Bitter,

glucose readings on blood samples, which

the body has to be cooled to perform at

Professor of Molecular and medical microbiology

have stable properties and high glucose

its best. In 2020, Olympians will have to

at the VU and Amsterdam UMC: “Research in an

concentrations. As a result they are invasive

perform in a hot climate, which Dutch

ML-III Lab is a heavy responsibility and obligation,

and uncomfortable for patients. In the

athletes aren’t used to. I’m working on

both for the researcher and for the university. But

project GlucoEasy we use techniques that

a three-year research project that aims

wanting to study, unravel and offer a solution

target the physical properties of the glucose

to design a sensor that will analyze

for dangerous pathogenic micro-organisms is a

molecule, allowing us to overcome current

perspiration.’

social goal that far exceeds this.”

limitations in glucose detection.’

Text Romy Lange • Photography Davien Hulsman, Too van Velzen, Your Captain Luchtfotografie & Joep Niesink

• 43

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HELLO YOU

ZUIDAS CULINARY SUMMERFEST 29 June 2018 @ Zuidplein • This yearly event brought a smorgasbord of food and music to Zuidas at the end of June.

• The party was organized by Hello Zuidas and De Blauwe Engel.

• Almost 25 stands served up delicious snacks and beverages on the square.

• The party went on into the wee hours!

Photography Cihan Turhan

• 45

Children’s Campus Zuidas:

BE WHO YOU ARE AND BECOME WHO YOU CAN BE The Children’s Campus Zuidas welcomes children between the ages of 0 and 13 to

got a huge map of the world and flags to

learn, play, explore and unwind. With a nursery school and primary school under

represent all the countries that our pupils

one roof, parents have less stress, while kids may progress in a familiar environment.

come from.’

The campus brings together children from all different nationalities – 26 to date, says School Director Miriam Heijster. There is no single nationality dominating here, and

LEARNING PLAYFULLY

everyone learns about one another’s cultures and backgrounds. Our working languages

Educational play is one of the school’s

are Dutch and English, but children are allowed to use other languages with each other

cornerstones. ‘For the little ones, of

as well – especially when they’ve just arrived.’

course, it makes sense to learn through play. For the older children, we do this by

NURSERY AND PRIMARY

playground, created to be fun for children

offering meaningful activities that have

SCHOOL TOGETHER

of all ages. Because English is the first or

real-world relevance. An example is our

The Children’s Campus Zuidas is for children

second language of many of our pupils,

Coffee Corner. That’s a café, run by the

between the ages of 0 and 13. ‘This makes

we start early with English lessons. We’ve

kids, where parents can drop in on Monday

life less stressful for parents, since you can

already got 26 different nationalities on

mornings. It’s a game, but real at the same

drop off both your three and ten-year-old at

our campus, and we give all of them the

time, because the kids have to figure out

the same place. We also have an amazing

attention they deserve too. Inside, we’ve

things like investments, tips and wages. It’s

46 •

At the end of this school year, Kindercampus Zuidas organized a ‘rafting race’. Children built the rafts themselves and had to make different calculations how they could overtake the other side.

MIRIAM HEIJSTER

fun and fascinating to see how kids deal

everyone is familiar with, which is reading,

with that! And it makes subjects like maths

writing and arithmetic. This is the part

come to life. After school, many different

one that schools are held accountable for,

extracurricular activities are organized for

because it’s easy to measure. Socialization

the children. These activities all fit in with

is also very important, which is about

the vision of the Children’s Campus.’

learning how to interact with the world around you. The third and possibly trickiest

THREE DOMAINS

domain is what’s called subject formation,

Socialization is also a priority at the

which centres on how you relate to the

Children’s Campus Zuidas. ‘We work a lot

world around you. How do you become

CHILDREN’S CAMPUS ZUIDAS

with the insights developed by Gert Biesta,

cognizant of yourself and of any specific

Antonio Vivaldistraat 15

a leading thinker on education. He breaks

choices you make? By offering a range of

1082 LR Amsterdam

education down into three distinct domains

activities and talking about them with

+31 (0)20 723 0788

and describes how the importance shifts

the children, we try to teach them more

www.kindercampuszuidas.nl

from one domain to another depending

about this subject and, more to the point,

admin@kindercampuszuidas.nl

on a child’s age. Qualification is one that

stimulate them to think about it.’

Text Romy Lange • Photography Davien Hulsman

• 47

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HELLO YOU

Hello Zuidas members

Peter Brouwer, Suzanne Jongert & Koos Hugen (TCA)

Vania Stonner (Stadsdeel Zuid) & Rob Beerkens (MAS Architectuur)

Middle: Arnoud Hoogendoorn & Right: Inge van der Meys (Financial Offices)

Kirila Kraal and the Aristos Quartet

Gideon Leendertse & Bouke van der Weide (Greenberg Nielsen)

GRACHTENFESTIVAL, HELLO ZUIDAS MEMBERS ONLY EVENT 14 August @ Loyens & Loeff • Every year, Hello Zuidas hosts a Ditty van Dijk, Annette van Tulder & Caroline van Tulder (Loyens & Loeff)

Grachtenfestival concert for its

Sanne van Heijzen, Koen Egberts & Anne Vijfhuize (Young Capital)

members at Loyens & Loeff.

• More than 100 members from a range of organizations attended.

• Kirila Kraal and the Aristos Quartet put on a marvellous concert.

• In The idiot on the roof, Karila and the Aristos Quartet melodiously fused the complimentary beauty of string

Olivier Otten (Hello Zuidas), Josja van der Veer (VU Amsterdam), Mirjam Barendrecht (Grachtenfestival) & Rien Meppelink (Loyens & Loeff)

The ladies of Stella Agency

Photography Jaiwey Nuij

Right: Jasper Hunting (House of Sports)

instruments and voice.

Jessica Bekker (Hello Zuidas) & Menno van der Valk (ORAM)

Ingeborg Wannags & Gerard Lebbink (Stadsdeel Zuid)

Erik Maitimo & Alexandra van Huffelen (GVB)

Right: Inge Brittijn (Lexence)

• 49

ZUIDAS ARCHITECTURE New Amsterdam Courthouse Stately and distinguished yet inviting to all Project location Parnassusweg 220

Main user

Architect

Height 50.5

KAAN Architecten

Building owner Dutch Central Government Real Estate Agency

Construction completed in

50 •

Autumn 2020

Court of Amsterdam

Floors

10 floors

+ 2 basement floors

Floor area

47,257 m2

(+ 11,500 m2 car park)

ARCHITECTURE

Zuidas is renowned for its pioneering

will be a familiar landmark in the fabric of

FACTS

architecture. As it matures into an

daily life. Elevated on a low platform, it will

• The design of the New Amsterdam

international quarter of Amsterdam,

project a composed authority, carving out

Courthouse incorporates plenty of

buildings are shooting up right and

a distinctive silhouette that is visible far

greenery. The forecourt features a

left in Zuidas. Amidst all these modern

and wide. The open and inviting character

pond and a row of flowering trees.

skyscrapers, it may be difficult to

of the design subtly evokes the value of the

The heart of the building opens

imagine that only around twenty years

transparency of the judicial system. This

up to an enclosed garden at the

ago this stretch of land connecting

is further underscored by the expansive

rear. Most spectacular of all are the

the residential neighbourhoods of

glazing that gives a clear view into the lower

vertical gardens on the large patios

Zuid and Buitenveldert consisted

stories and the spacious courtyard fronting

in the office section of the building.

mostly of tennis courts and football

the entrance, which is intended for public

pitches. In this series we zoom in

use. The New Amsterdam Courthouse spans

on the architecture of Zuidas. This

two interior building blocks containing

time, we take a closer look at the New

fifty courtrooms and council chambers, all

the court has been housed in a

Amsterdam Courthouse.

arranged around a central hall that opens

temporary facility on the same

out into the main council chamber. As well

grounds as the Parnassus complex.

• Before work on the new building could commence in 2017, the old courthouse had to be demolished. In the interim,

Visible, recognizable, functional, but above

as a wealth of functional spaces, the new

all distinguished: these are the qualities that

courthouse also has some unexpected

has been documenting the works with

the New Amsterdam Courthouse is meant to

extras in the form of a conference centre,

her camera from the start, issuing sets

project. Surrounded by a multitude of large

restaurant and library. The building has a

of photos of each phase of construction

law firms in Zuidas, this new courthouse will

sedum roof and there is a lot of attention for

that offer a periodic glimpse into the

embody the heart of the legal community.

water drainage.

progress. In 2020 these images will

At the moment, work is swiftly progressing

• Photographer Dominique Panhuysen

be published as a complete series.

to realize these plans, so the courthouse can

All in all, it is a building with a public function

Website: www.denieuwerechtbank.

open its doors for visitors at the beginning

that serves its employees, visitors and

amsterdam/fotokrant/

of 2021. More than anything, the building

everyone in the city.

Text Eefje van den Akker

• 51

WORK WORK WORK

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11-07-18 09:54

LEGAL

NEW COURT AMSTERDAM

LEGAL NEWS

Source: advocatie.nl

LEGAL ZUIDAS 2017 EARNINGS SEE STRONG RISE Last year, law firms in Zuidas posted significantly higher earnings almost across the board, according to the financial statements filed by those that are public companies (NVs) in June. In

LAW GRADS PREFER

the lead was Lexence, with a turnover rise of 16% to €27.4 million. Brauw Blackstone Westbroek,

LOYENS & LOEFF

the firm with the largest workforce in the Netherlands, also showed strong, recording an €18

Among Dutch law students, Loyens & Loeff is

million higher turnover than in 2016, an increase of 12%. Volumes at AKD, with a split financial

the most coveted employer. The firm is the

year, increased 10%, the same as at Stibbe, which toed the 100M mark with turnover growing to

first choice of 21% of students, compared

€95.7 million in 2017. Van Doorne and DLA Piper both clocked a growth of 7%.

to 20% who prefer NautaDutilh and 19% opting for De Brauw Blackstone Westbroek.

Houthoff and Dirkzwager share fourth place

2018 LEAGUE TABLES H1: LOYENS & LOEFF

with 17%. These are the results of a poll

MAINTAINS LEAD; DE BRAUW HIGHEST DEAL VALUE

conducted by Sdu and Berenschot and

The M&A League Tables show Loyens & Loeff retaining a lead snared earlier this year in the

published in Advocatie Magazine. Survey

total number of transactions, advising on 31 M&A deals in the first half of 2018 – six more than

respondents could tick their preference on a

in the same period last year. With 30 deals, Allen & Overy overtook Houthoff’s (26 deals) Q1

list, or write in a firm not yet included. Bird &

second place. The most active individual deal-maker over this half-year was Onno Boerstra

Bird and Baker McKenzie received nine such

(Van Doorne, 10 deals). Loyens & Loeff claims the most notable Dutch Q2 transaction, advising

‘spontaneous’ write-ins from law students.

in the IPO of payment company Adyen.

There was also one vote for VDSGM, the firm featuring in the Zuidas TV series.

• 53

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Hello Zuidas welcomes

the following new members COMPANY DOCTOR FEELGOOD – MASSAGE COMPANY • SECTOR HEALTH AND WELLNESS NUMBER OF EMPLOYEES 52 (ACROSS 3 LOCATIONS INCLUDING ZUIDAS) Link with Zuidas: Doctor Feelgood has earned its spurs over the past ten years and is raring for the next challenge: relaxing the hardworking professionals of Zuidas! All are welcome at our third location in Amsterdam, now open at George Gershwinplein 2.

Reason for becoming a Hello Zuidas member: Together, we can make Zuidas a business, residential, lifestyle and relaxation experience. We see this as an exciting challenge that we’re eager to share with Hello Zuidas and all the fantastic companies in Amsterdam’s newest hotspot! Hello Zuidas! Doctor Feelgood is here!

COMPANY LEBKOV & SONS • SECTOR RESTAURANT • NUMBER OF EMPLOYEES 12 Link with Zuidas: Lebkov chooses locations in the vicinity of offices, universities and train stations.

We are delighted to have added a restaurant in Zuidas, and plan to make it every bit as appealing as our other locations.

Reason for becoming a Hello Zuidas member: We believe in the importance of working together and being part of a community. We want to contribute to the ambition of Hello Zuidas to put this new urban hub on the map of Amsterdam.

COMPANY WEWORK • SECTOR REAL ESTATE NUMBER OF EMPLOYEES 3 IN ZUIDAS, 5,000 GLOBALLY Link with Zuidas: On 1 July we opened our third location in Amsterdam next door to the WTC building on Strawinskylaan. This is an excellent addition to our existing locations.

Reason for becoming a Hello Zuidas member: Now that we have opened an office in Zuidas we are eager to get involved in the local community and in daily goings-on in this unique location.

COMPANY THE ONLINE GROUP • SECTOR ONLINE MARKETING • NUMBER OF EMPLOYEES 11 Link with Zuidas: The Online Group is a full-service online marketing agency. From our office in Zuidas we help diverse local companies to harness their online marketing in order to reach their target groups and grow their business.

Reason for becoming a Hello Zuidas member: We want to take a more active role in the Zuidas community and connect with other companies. Also, we have the honour of designing and building the new website for Hello Zuidas, so it feels only natural that we would become a member!

COMPANY SALSA SHOP • SECTOR TEX-MEX RESTAURANT • NUMBER OF EMPLOYEES 12 Reason for becoming a Hello Zuidas member: We wanted to become a member because we believe that the Hello Zuidas organization has a positive impact on the quality of living and working in Zuidas, and we want to contribute in our own fresh and healthy way.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 55

MEMO BOARD

COUNTDOWN TO UNVEILING OF NEW GREEN SPACE With summer at an end and work back in full swing, it’s time to take a stroll around the

ZUIDAS IN THE LIMELIGHT

neighbourhood and see what’s new. This past July, construction of the park above the

AGAIN IN NEW THEATRE

Strawinskylaan bike shed finally got under way. Though the park won’t be completely finished

PRODUCTION

until year’s end, already the basic contours of this lovely green space are emerging. The park

It’s no secret that theatre and TV

will offer an inviting location for children and adults alike, with spots to sit with a book, coffee

producers have discovered our

or a sandwich in the sunshine or shade. And for the little ones it will be a place for play and

district, but that doesn’t make it any

discovery. We can’t wait to see the finished product!

less exciting whenever they come our way! On Friday 2 November, actress Janke Dekker and actor and cabaret artist Max van den Burg will take the stage in Safaripark Zuidas, a play that takes humorous aim at the frenetic pace of life in Amsterdam’s Financial Mile.

THE BASKET KICKS OFF SEPTEMBER WITH NEW GAME NIGHTS Following up its now legendary monthly pub quiz, The Basket is introducing fresh entertainment with a brand-new game night. The first edition will be in September, with the game 30 Seconds, one of the most popular group games of the moment that we challenge anyone not to love. So collar your closest or most competitive colleague and register now on The Basket’s website: amsterdam.thebasket.nl.

GET LOST – ART ROUTE SECOND EDITION ENDING SOON This summer marked the second edition of the GET LOST – Art Route, winding its way around the towering office blocks and sleekly cosmopolitan apartment complexes that define Zuidas. There’s still time to join one of the guided tours past the artistic and architectural gems hidden all over the district. But don’t delay, because the 2018 edition of the GET LOST – Art Route ends on 22 September!

56 •

MEMO BOARD A CUSTOM-BUILT PIAGGIO FOR THE ZUID FOOD BANK With tighter environmental legislation having taken effect from January 2018, the Amsterdam Zuid Food Bank was no longer allowed to drive its small diesel-powered Piaggio truck around town. Green Business Club Zuidas decided to help out and launched a crowdfunding campaign to buy the Food Bank a new electric set of wheels. When Hello Zuidas also publicized the initiative and CBRE made a generous donation, it didn’t take long to raise the requisite sum. Early this summer, GBC Zuidas finally had the pleasure of presenting a custom-built Piaggio to the Zuid Food Bank. Now, they can resume collecting food from diverse shops, exchanging products with sister organizations across Amsterdam and dropping boxes on customers’ doorsteps when needed. We would like to thank everyone who donated! In November, GBC Zuidas will once again start collecting non-perishable food items for the Amsterdam Zuid Food Bank. For more info, see the next issue of Hello Zuidas magazine or visit www.gbczuidas.nl.

• 57

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Members Hello Zuidas • september 2018 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 1. 900 Mahler (Syntrus Achmea) 2. ABN AMRO 3. Accendium 4. Accenture 5. À Deauville 6. AkzoNobel 7. Albert Heijn 8. Amsterdam in Business 9. AICS 10. Amsterdamse Bos 11. APG 12. Apleona GVA B.V. 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. ASEGA Media 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. AVIS 20. Bagels & Beans 21. Baker McKenzie 22. Beheermij WTC Amsterdam 23. Being Development 24. Big Brothers Big Sisters A’dam 25. Blue Boat Company 26. Bolenius 27. Bouwens& 28. Boyden Global Executive Search 29. Breevast 30. Broersma Nieuwbouw 31. Bushwick 32. Caffè Belmondo 33. CBRE B.V. 34. citizen 35. Che Buono 36. Club Sportive 37. CMS 38. Cognito Financial Communications 39. Colliers International 40. CompaNanny 41. Corporate Housing Factory 42. Cosmo Hairstyling 43. Crowne Plaza A’dam South 44. Customized Media 45. D&B The Facility Group 46. De Brauw Blackstone Westbroek 47. De Hypotheker 48. Deloitte 49. De Nieuwe Poort 50. De Zuidas Apotheek 51. Dentons Boekel 52. Doctor Feelgood 53. Domeco Development B.V. 54. Doppio 55. Dudok Patisserie 56. Eden McCallum 57. Eefje Voogd Makelaardij 58. Eigen Haard 59. Element Hotel 60. ENGIE 61. Euro CCP 62. EY 63. Face Body Bar by Doctors Inc. 64. Fam. Advocaten 65. Financial Offices 66. Fit 20 67. Flexform Amsterdam 68. Fortron B.V. 69. Freshfields Bruckhaus Deringer 70. Fris Makelaars 71. G&S Vastgoed 72. Gentlemen’s Place 73. Gerrit Rietveld Academie 74. Grand Café Mahler 75. Greenberg Nielsen 76. Green Business Club 77. Greenwheels 78. Gustav Gym 79. Gustavino

80. GVB 81. HAB Int. Accountants & Consultants 82. Hago Nederland B.V. 83. Hans Struijk Fietsen 84. Health & Therapy Centre 85. Hestia Kinderopvang 86. Het Amsterdamse Proeflokaal 87. Het Zwarte Fietsenplan 88. Hogan Lovells International LLP 89. Holiday Inn Amsterdam 90. Houthoff 91. Hotel TWENTY EIGHT 92. House of Sports 93. Htel Serviced Apartments 94. IMA 95. InAmsterdam 96. INBO 97. ING Rayon A’dam Zuid West 98. JLL 99. Johan Cruyff Institute 100. JUIZZ 101. Koetjes en Kalfjes 102. König + Neurath (Nederland) A.G. 103. Lebkov & Sons 104. Lexence 105. Liander 106. LibRT 107. Limon 108. Loyens & Loeff 109. Lunshof Makelaardij 110. Maarsen Groep Beheer B.V. 111. Macquarie Capital (Europe) 112. Made in May 113. Markit 114. Market 33 115. Mastercard 116. MBO College Zuid 117. Mech Make & Take 118. Miles Building 119. Mindfulbizz 120. Miss Molly 121. Mondrian Espresso 122. Mondzorg Praktijk Zuidas 123. MUFG Bank (Europe) N.V. 124. Multicopy A’dam WTC 125. Mylk 126. NACH 127. Nationale Postcode Loterij 128. NDI ICT Solutions 129. Nederlandse Ver. van Banken 130. Nedstede Real Estate 131. NEWNRG 132. NH Amsterdam Zuid 133. Nicolaas Lyceum 134. NL Real Estate 135. Novotel Amsterdam City 136. NS 137. Oliver’s 138. Openbare Bibliotheek 139. ORAM 140. Oranje-Nassau Energie B.V. 141. OVG Real Estate 142. Ox & Bucks 143. Palante 144. Partou Kinderopvang 145. Pathé 146. Phisage Beauty & Wellness 147. Platform Beter Benutten 148. Projectorganisatie Zuidasdok 149. Property NL B.V. 150. Protiviti 151. Provast 152. Puramis Consultancy 153. Qbic Hotels 154. Q-Park Nederland 155. Rabobank A’dam Markt Zuid 156. RAI Amsterdam 157. Regus 158. Restaurant het Bosch

159. Restaurant Nine 160. RGA International Reinsurance 161. Rialto 162. Rivers 163. Rob Peetoom 164. Ronald McDonaldhuis VUmc 165. Rosarium 166. RoyalCast 167. Russell Reynolds Associates 168. Savills Amsterdam 169. Salsa Shop 170. SCOR Global Life SE 171. Season-Flowers 172. Securitas 173. Simmons & Simmons LLP 174. Sixt 175. SLFMD Tailoring 176. Spa Sport Hotel Zuiver 177. Speakeasy Inc. 178. Spine Health Incompany 179. Spirit Hosting Hospitality Services 180. Stella Agency & Academy 181. Stibbe 182. St. Olympisch Stadion A’dam 183. Student Experience 184. Summertime 185. Sushilee 186. Sushi Time 187. Symphony’s 188. Taalcentrum - VU 189. Tandartsenpraktijk Van de Veer 190. Taylor Wessing 191. Tax Consultants International 192. Taxicentrale Amsterdam (TCA) 193. The Bank of New York Mellon 194. The Basket 195. The Bikevertising Company 196. The Office Operators 197. The Online Group 198. The TailorMates 199. Thomaskerk Amsterdam 200. TopJobs Consultants 201. TREC 202. Tribes 203. Trigion 204. UNET 205. Urban Salad 206. Van Dijk & Ten Cate 207. Van Gool Elburg 208. Van Lanschot Kempen 209. Vermaat Groep (CIRCL) 210. Vesteda 211. Visser Communicatie 212. Vistra 213. Von Poll Real Estate 214. Vrije Universiteit Amsterdam 215. VU Medisch Centrum 216. VU University Press 217. Wagamama 218. Webster Leiden Campus 219. We Canteen 220. WeWork 221. Wineboutique & Spirits 222. Wintertaling 223. Worldeye Amsterdam 224. WTC Amsterdam 225. WTC A’dam Business Club 226. WTCafé De Blauwe Engel 227. Xavier (Syntrus Achmea) 228. YoungCapital 229. Your Assistant 230. Zuidas Bier 231. Zuidas Publishers 232. Zuidas gemeente Amsterdam 233. ZuidPlus 234. Zuidas Services 235. ZuidasTravel.nl 236. Zuidschans 237. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome.

Photography Davien Hulsman, Lotte de Graaf, Marcel Steinbach, Cihan Turhan, Jaiwey Nuij, Too van Velzen, Your Captain Luchtfotografie & Joep Niesink Editorial advisory board Olivier Otten, Merel de Groot, Kenneth Goedhart, Jos Moerkamp, Maartje Oome & Sasja Albersen.

Thanks to Irine Gaasbeek (Accenture), Zuidas (Gemeente Amsterdam), Alina Zuljevic (Rob Peetoom), Kroonenberg Groep, Maarsen Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Spa Sport Hotel Zuiver, Gassan Diamonds, Clubsportive, CMS Advocaten, Sixt, Doctor Feelgoed, Thinking of Holland, Syntrus Achmea Real Estate & Finance, The Office Operators, Kindercampus Zuidas, Corporate Housing Factory, Vesteda, Crowne Plaza, Gentlemen’s Place, VU Amsterdam, De Hypotheker, Stella Agency, Van de Veer Tandartsen, Ramon Mossel Makelaardij, Bataviastad & Akzo Nobel Art Foundation.

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