Hello Zuidas - November/December 2019

#46 hellozuidas.com NOVEMBER • DECEMBER 2019

Ilse Paulis

Professional rower (Olympic Gold in 2016)

‘Elite sports are mostly self-centred, but with medicine I can make a difference for other people’

DE PULS

An urban biotope in Zuidas

SMOKING IN ZUIDAS What’s your opinion?

COLUMN GREGORY SHAPIRO Slave to the Algorithm

Rush hour?

Lousy weather?

In a hurry?

Always at a fixed price Always with TCA

Isn’t it odd how, just when you’re looking for a taxi, many fares suddenly go up? No such thing here. Book a ride through our app and we will always bring you to your destination at a fixed price.

Download the TCA app.

We know Amsterdam best

THE NEXT ISSUE IS SCHEDULED FOR THE 6TH OF JANUARY

MENS SANA IN CORPORE SANO So many exceptional and inspiring people live and

agencies and buildings. Cigarettes have been

work in Zuidas. For the feature interview of this

banned at Amsterdam UMC as of 1 October, and

month’s issue, I met one such exceptional lady. Ilse

ACTA, O2 and the AUAS have followed suit. The VU

Paulis, on the cover, is an Olympic rowing champion

campus will be going smoke-free sometime in 2020,

as well as a medical student at VU Amsterdam.

a step already taken at the WTC shipping dock. What

Brimming with talent, she’s also disciplined,

do you think? Is this a good move towards a healthier

intelligent and incredibly strong, but also very down-

Zuidas? In this issue you can read more about

to-earth. ‘Hard work pays off,’ is one of her mottoes,

smoking policies and measures in the district.

which she says also aptly describes Zuidas. While we were enjoying the autumn sunshine during our photo

This issue finds us at the end of another year. In

shoot at De Bosbaan, Ilse remarked that people in

the next Hello Zuidas you can look forward to our

Zuidas really ought to check out some of the hidden

HOTEL & RESTAURANT special. If your company or

sports gems in the vicinity. There are plenty! And she’s

organization has something to contribute, please get

right: a healthy mind in a healthy body is a message

in touch with us at info@zuidaspublishers.nl.

more relevant today than it has ever been.

Happy reading!

What a perfect segue into ‘Stoptober’! This is clearly

Romy Lange

a sensitive topic for some, and one that’s under

Editor-in-chief Hello Zuidas

discussion amoung a growing number of companies,

r.lange@zuidaspublishers.nl

While elsewhere the days grow shorter, the opposite is happening in Zuidas. Office workers are trying to meet their year-end deadlines, schools are preparing for mid-term exams, the hospitality industry is gearing up for the Christmas season and the retail industry is also anxiously awaiting the hustle and bustle of the holidays. The only exceptions are probably the area’s gyms: they’ll have to wait until January for the usual steady stream of new customers thanks to New Year’s resolutions. Here at Hello Zuidas, our hands are also far from idle at the tail-end of 2019, as we have recently launched our brand-new Zuidas app. Go to the App Store or Google Play, download the app and discover amazing functionalities such as Zuidas Jobs and Offers & Deals. What are you waiting for?

Olivier Otten, managing director of Hello Zuidas

•3

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CONTENTS 07 Trending Topics Social Media #Zuidas

08 Coverstory with Ilse Paulis, Professional rower (Olympic Gold in 2016) ‘Elite sports are mostly self-centred, but with medicine I can make a difference for other people’

12 Building the Future -De Puls: An Urban Biotope in Zuidas -Hotel nhow Amsterdam Rai nears completion -EMA Office nearly finished

14 Hello You The Zuidas Drinks Event

16 Got a Minute? – Public Space Smoking in Zuidas: What’s your opinion?

18 Property Property news related to the Zuidas district, Amsterdam or the Netherlands

21 I Travel Business Card Flexible and sustainable travel to Zuidas

22 I want to ride my bicycle Mobility

25

26

28

Back to classic French gastronomy with Bodon’s special tableside service Hello You Members Boat Trip Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands

30 Hello Zuidas Agenda

35 Column Greg Shapiro Slave to the algorithm

36 VUmc, VU and ACTA: ‘We support a smoke-free generation.

DON’T YOU?’

41 Doctor Frodo’s clinic Slowing down the aging process and preserving natural beauty

43 Amsterdam Canal District Alliance for a strong and sustainable canal ring

45 Hotspots along the Noord/Zuid route

46 in2motivation ‘Often, there’s a gap between what a company wants and what staff are doing’

48 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

50 Local Business Rolf Beck, ZICHT opticians

51 New Members Hello Zuidas welcomes the new members

52 Sustainability News from Zuidas

54 Architecture The Gustav and The George: housing all generations in Zuidas

56 Memo Board

59 Hello Zuidas Members List & Colophon

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

Timeless by Tradition

SIEMATIC LIFEST YLE PURE

| siematic.com/showrooms

SOCIAL MEDIA

#TRENDING TOPICS

Do you have a nice photo for our Insta feed? Send this to info@zuidaspublishers.nl

YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of

companies who are

Zuidas, it is possible to

member of Hello join our LinkedIn group or link as a contact.

•7

‘Elite sports are mostly self-centred, but with medicine I can make a difference for other people’ Ilse Paulis, Professional rower (Olympic Gold in 2016)

At 26, Ilse Paulis is a professional rower who in 2016 was awarded a gold medal in Rio de Janeiro. These days, she’s once more training hard for next year’s Olympic Games in Tokyo. Apart from working daily to achieve her athletic goals, Ilse is also studying medicine at the VU in Amsterdam. Athletic, smart and funny, this star talent is also unusually down-to-earth. Hello Zuidas sat down with Ilse to talk about her life as an athlete and student and to hear what she thinks of Zuidas, where she combines her life in sports and science.

How did you first get into rowing?

How often can you be found at the Bosbaan, and how

Did you grow up with it, or was there some external spark?

much at VU? To what extent do you feel tied to Zuidas?

‘My father began rowing as an adult. One day, when I was around

‘The days where I am at the Bosbaan far outnumber the days I

nine, I came along and was instantly hooked. I started off training

am not, but fortunately for me everything is close-by. In terms

several times a week, which became more and more serious over

of scheduling, VU and my coach allow me lots of flexibility, for

time, but it wasn’t until later on that I realized I could aim for the

which I are immensely grateful. I have been able to combine my

Olympics. That was about five years ago. I was taken on board at the

two passions, which have made me a stronger and more focused

national team where I was supported to reach my full potential as

athlete. Though I’m not as familiar with the business district, Zuidas

an athlete. Funnily enough, the “rowing bug” has also infected my

is basically where I live my life: I study here and row here, and in

sisters. They are 19 and 22 now, and well on their way to the top.’

the mornings I cycle from my house in the Amstelkwartier to the Bosbaan. In that sense, Zuidas is a home base for me, although I feel

How do you combine studying

I’m more on the outside looking in than in the thick of things.’

with playing a professional sport?

‘I enrolled in the medical programme at VU in 2012. At the moment

Rowing is seldom a solitary activity, and you’ve achieved your

I cannot always attend, but I always stay involved. As a professional

biggest triumphs with your rowing partner. To what extent

athlete, you think in cycles of four years, from Olympic Games to the

do you attribute your success to your own ambition and

next. I’m not the kind of athlete who can focus exclusively on sports

athletic ability – and how instrumental has teamwork been?

for those four years – I need challenges on other fronts as well, and

‘I think that rowing a double sculls, with two people in the boat, is

studying offers me that challenge alongside rowing. Elite sports are

the purest form of teamwork. You’re so reliant and dependent on one

mostly self-centred, but with medicine I think I can make a difference

another, and that makes harmonizing even more essential. Plus, you

for other people. The medical programme isn’t easy and takes real

need two rowers in top form who are willing to make sacrifices for

perseverance. Rowing is a sport where commitment and resilience

each other. Within the national training group, the top two rowers

can get you far, comparable to the culture the Zuidas is also known for,

are the ones who get the seats. A year ahead of the Rio Games, it

where working hard pays off. Currently, I’m doing a research placement

wasn’t exactly plain sailing yet. Maaike and I finished 14th in the

for my degree at the VUmc. It keeps my feet firmly on the ground. It

World Championships, whereas we’d been hoping to qualify for the

also helps me develop essential scientific skills will need in the future.’

Olympics. But ultimately we found a way to not only be our best

8•

Text Romy Lange • Photography Michael Graste • Make-Up Artist Phoebe de Winter (Rob Peetoom Hair + Make-Up Zuidas)

‘My long-term plan is to become a doctor; that’s what I think of as ultimately being my real career’

ILSE PAULIS • PROFESSIONAL ROWER (OLYMPIC GAMES - GOLD MEDAL IN 2016)

selves, but also draw the best out of each other. From successful colleagues in rowing, we have struck up and maintained a close friendship. There’s a growth process you go through together.’

Maaike has left rowing now. What is it like to row with a different partner? Is there normally an obvious

invest more in my relationships with family and friends. I’m looking

new candidate, or do you have to go out and find one?

forward to the time when I can start giving back after all the years I

‘I really value the time spent rowing with Maaike. However, my goals

asked so much of them.’

are now set on Tokyo and I’m fortunate to be paired up with another talented rower. Marieke Keijser was already among the best in

Have you ever considered completely

2016 and has made great strides since. I believe we are the perfect

changing careers, and if so, why?

example that sometimes you need to invest in a relationship, but that

‘Occasionally, yes. Professional sports are incredibly demanding, also

won’t prevent you from being successful together. We haven’t missed

because sometimes it’s just not fun – but you have that with any job.

a single championship podium in the three years we have competed

There are times when you wonder why you took this up in the first

together and I firmly believe our peak moment is yet to come.’

place. In the end, you are in it for the races, for the times you peak.’

Have you had to make any major sacrifices?

‘Rowing is a sport where commitment and resilience can get you a long way, comparable to the culture the Zuidas is known for too, in which working hard pays off’

‘Absolutely. I’ve missed quite a few celebrations of friends and family, and my life hasn’t left much room for spontaneity. I can’t jump on a plain and be off somewhere for the weekend, because I’ve got to focus on something else. Plus, by the end of a training day, I’m not much fun to hang out with, so that makes things tricky.’

Could you imagine life without rowing, or will What are your plans for the future?

you continue doing it for as long as possible?

‘Good question – there are so many new challenges and experiences

‘When you’ve tasted what it’s like to row at the highest level, I think it

ahead. My long-term plan is to become a doctor; that’s what I think

would be hard to forget that feeling. So, recreational rowing..? I’m not

of as ultimately being my real career. After the Olympics I also want to

sure I even have the capacity for that. We’ll see.’

10 •

WELCOME TO

THE OLYMPIC AMSTERDAM The Olympic Amsterdam is the new iconic destination in Amsterdam.

Innovative. Modern. Urban. Here you can shop, live, work, play, eat, drink, and exercise in style, around the historic Olympic Stadium.

This is a project by Bouwinvest.

BUILDING THE FUTURE

AN URBAN BIOTOPE IN ZUIDAS A building that combines living and

The building, which has been christened

mid-segment homes. After all, the demand

working with public facilities such as

De Puls, has been selected by the

for affordable homes in Amsterdam is

a cinema, bowling alley and cafés and

municipality of Amsterdam as the

huge. The majority of the homes to be

restaurants. That is the concept of

winning concept in a selection procedure.

built in De Puls – numbering more than

VORM Ontwikkeling for a new building

Considerable demands were placed on the

150 – will be mid-priced rental properties.

on the site between the A10 and the

quality and sustainability of the building,

The building also has office spaces for rent

sports fields of SC Buitenveldert.

which had to include at least 9,000m2 of

from 800m2 and up.

12 •

BUILDING THE FUTURE

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas @zuidasamsterdam

EYE FOR THE FUTURE De Puls is a sustainable urban biotope on the Zuidas. The higher you go inside De Puls, the more the accent shifts from people to plants and animals. On the ground floor on the south side of the building the municipality is creating a park,while in the middle section between the two towers, there will be a green roof garden. In order to keep Zuidas accessible, it is essential to reduce car traffic. The De Puls mobility plan therefore focuses on maximum use of public transport, cycling and walking. The car park will only be available for electric shared cars.

AFFORDABLE LIVING, WORKING AND LEISURE Other key requirements were related to circularity, sustainability,

HOTEL NHOW AMSTERDAM

urban nature, mobility and public facilities. The winning concept

RAI NEARS COMPLETION

more than meets these requirements. “Diversity, affordable living,

The nhow Amsterdam RAI hotel, next door to the

working and leisure all come together in De Puls”, explains Hans

RAI Convention Center, will be opening its doors

van Meurs, CEO of VORM. “That is unique for Zuidas. We connect

on 10 January 2020. Designed by the renowned

these aspects by creating common ground, a place where everyone

Office for Metropolitan Architecture (OMA), this eye-

feels at home.” All of the facilities which De Puls has to offer, such

catcher is set to be a new landmark in Zuidas. The

as hospitality concepts, a bowling alley and cinema are not only

developers are COD and Being Development, and

available for residents and users and users of De Puls, but also

Pleijsier Bouw Nijkerk is in charge of construction.

accessible to all residents of Amsterdam. In this way De Puls

The three stacked triangles were inspired by the

will contribute to an important goal of the Zuidas development

advertising pillar that has occupied Europaplein

in the ten years to come, namely to grow into a lively urban

since 1961, known as Het Signaal (‘the signal’).

neighbourhood which is enjoyable to live, work and be in.

Text Jos Moerkamp • Artist Impressions WAX Architectural Visualizations

• 13

Photography marcel Steinbach

BUILDING THE FUTURE

HELLO YOU

EMA OFFICE NEARLY FINISHED

FRIDAY 30 AUGUST The Zuidas Drinks Event • The Zuidas Drinks Event was organized for the first time this year.

• At the Zuidas Drinks Event, business

Never before has an office building gone up as swiftly as the new

the third floor up to the building’s glass

headquarters for the European Medicines Agency (EMA). The EMA

roof, it stretches over a huge expanse of

building consortium is to deliver the building on 15 November, allowing

21 metres wide and 60 metres high. Also

EMA staff to move in by early January.

on the third floor is the doorway to the

people, residents, free-spirited individuals, true ‘Amsterdammers’ and newcomers can meet and mix.

• The event organizers want everyone to experience that “Zuidas fizzes

rooftop garden, planted with trees and It was only a year ago that construction

and September last year. The remainder

reached its highest point, and a mere

of construction began in factories and at

six months before that when EMA

other suppliers, with the steel frame that

UNIQUE FEAT

director Guido Rasi laid the foundation

surrounds the core, façade panels and

What remains now is primarily clean-up

stone. The building is now almost

also furniture which came prefabricated.

work. After delivery, the EMA will need

finished. Over the past months, a

Even the ceramic tesserae that make up

time to install ICT systems and the like,

legion of technicians, fitters, tilers and

the mosaic conceived by the designer

and at the end of the year, staff will

painters – some 400 to 500 people in

were all delivered numbered. This

relocate from the temporary premises

all – have been at work on all 19 floors

enabled tilers to lay them quickly and

in Amsterdam West to Zuidas. EMA

simultaneously to have everything

in the proper sequence in the central

building consortium (Dura Vermeer and

ready for the 15 November deadline.

foyer, vertical indoor garden and

Heijman) project director Frans Rombouts

rooftop garden outside.

expressed deep satisfaction: ‘From the

PREFAB

champagne on a rollercoaster ride”.

• There were lots of delicious bites and drinks and the square was filled with people!

• The party continued into the wee hours of the morning.

outset we enjoyed excellent cooperation

The EMA office has been constructed at a

GREEN VERTICAL WALL

with all parties, including the municipality,

lightning pace. The core that now houses

The most spectacular feature of the EMA

enabling timely completion. It also helped

the lift shaft and fire escape went up in

office is, without a doubt, the vertical

that everyone on the construction site

just five weeks’ time between August

garden. Running uninterrupted from

realized we had to pull off a unique feat.’

Text Jos Moerkamp • Photography Marcel Steinbach

with excitement like a bottle of

shrubbery around a footpath.

14 •

Where to Eat, Drink & Sleep?

Find Offers & Deals

Look for Zuidas Jobs

DOWNLOAD THE ZUIDAS APP

• 15

PUBLIC SPACE

GOT A

MINUTE? Smoking in Zuidas: What’s your opinion?

Did you join Stoptober? Stoptober is an initiative to get people to quit smoking over 28 days during October. Cigarettes have become an issue of growing debate. As of 1 October, they’ve been banned at Amsterdam UMC, and now ACTA, O2 and the AUAS have followed suit. The VU campus will be going smoke-free sometime in 2020 (read more about this on page 36). We talked to four local professionals about their stance on smoking in Zuidas, and their experiences.

RENE TETTERO & LEON KEIJSERS Engie Rene: ‘I don’t smoke, but I do feel it’s important that ENGIE spotlights quitting smoking and Stoptober. Inside the WTC Amsterdam, where we work, they also discourage smoking. Smoking is prohibited in shipping now and people have to keep a 7,5 metres distance from the entrance to light up their cigarette. As a non-smoker, I approve.’ Leon: ‘I do smoke and am consider quitting. I know it’s a really dumb habit.’

GIDEON LEENDERTSE Greenberg Nielsen ‘One month a year we put an extra emphasis on physical fitness and cutting down on alcohol and tobacco. Though nobody is under any obligations, we do see people drink more nonalcoholic beverages at our after-work drinks on Fridays, though admittedly fewer people attend. Fortunately, we don’t have many smokers here at Greenberg Nielsen, so we don’t have any specific rules.’

16 •

PUBLIC SPACE

DEMI HORSTMAN & NATALJA KERKMAN De Blauwe Engel Demi: ‘At the café we don’t really notice any difference during Stoptober. Lots of guests here smoke, and after a Friday night there are easily a hundred stubs around the door. Inside it’s all smoke-free, of course. Natalja: ‘Staff of De Blauwe Engel smoke out of public view, that’s decorum. Personally, I think smoking is bad for health and a waste of money.’

JESSICA BEKKER HELLO ZUIDAS ‘To better address topics of concern to facility managers and office managers in the Zuidas district we decided to set up the ‘FM Platform Zuidas’. The first session was held at CIRCL, about smoking. We looked at the question of how employers and building managers deal with facilitating a smoke-free environment. We also discussed Amsterdam policy on smoking.

ABN AMRO, VU Amsterdam, GGD Amsterdam and Artis presented their policies and experiences with a smoke-free workplace.’

Text Romy Lange • Photography Jaiwey Nuij

• 17

PROPERTY

Property News

#UPDATE

Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.

18 •

PROPERTY

‘...more fun, interesting shops and restaurants.’

VORM TO DEVELOP MULTI-FUNCTIONAL BUILDING IN ZUIDAS The municipality of Amsterdam has chosen Vorm Ontwikkeling’s plan as the winning entry for De Puls, a new building which is to be developed on the vacant plot between the A10 motorway and SC Buitenveldert sports pitches in Zuidas. Slated to offer some 56,000 m² GFA, the building will combine affordable residential and office accommodation with public

Eva Valkhoff

amenities, including a cinema and bowling alley. Amsterdam set a high bar for the quality of the mid-segment rental housing, circularity, sustainability, urban wildlife, mobility and public amenities, all of which the winning plans meet. The design is now which is to be developed and the scheduled completion date is in 2023.

Age 32 Company Corporate Housing Factory

CBRE GI AND ITALIANS BUY BAKER MCKENZIE HOUSE

& Serviced Apartments.nl

CBRE Global Investors and Italian property fund Cicerone Fund (part of Cicerone RE

Job title

Marketing & Communication

Holding, managed by Fabrica SGR) recently acquired Baker McKenzie House in Zuidas

Manager

from Nordcapital Immobilienfonds Niederlande 7.KG, a fund managed by The Nordcapital Group, which was advised in the sale by New NRG. The 11,000 m² office building at Claude Debussylaan 54 is fully leased. There are two restaurants and a shop on the ground floor.

What specific noteworthy developments have you seen in the

ZUIDASDOK: MORE INFORMATION

Zuidas property market recently?

In a letter to the House of Representatives, Minister of Infrastructure and Water Management

The construction of more housing,

Cora van Nieuwenhuizen announced that expanding the capacity of Amsterdam Zuid Station

alongside office buildings – which is

will be prioritized in the Zuidasdok project and that an authorized independent advisor will

a big plus! It’s becoming an nicer mix

be appointed to decide on the project’s future scope. At the same time, Professor Marcel

of offices and residential, which is also

Hertogh has been appointed to mediate between the project team and the ZuidPlus building

attracting more fun, interesting shops

consortium to improve collaboration between the two parties and help resolve additional

and restaurants. I’ve always enjoyed

issues with ZuidPlus. Both processes will be completed in Q1 of 2020. Meanwhile, work

working in Zuidas, but now I can also see

on expanding the station continues, including installation of a deck for the new station

myself living here.

underpass, the Brittenpassage, which will happen over the weekend of 1-3 November.

What’s your favourite PARIBUS SEEKS €500M IN OFFICE INVESTMENTS

spot in Zuidas, and why?

Paribus Group has opened an office in Zuidas and is seeking to invest some €100M in the

I’m a big fan of Simon at the end of a busy

Dutch market annually for the coming five years, according to the German firm’s asset

workday, and Market33 for lunch (with

manager. Heading the Dutch office are Mathijs Breuk, who is responsible for acquisitions,

choices to satisfy all your colleagues).

and Roman Burger, in charge of asset management. Breuk: ‘As a real estate consultant, I’ve

But – full disclosure – some of the best

worked closely with Paribus over the last years and I intend to open the company’s Dutch

evenings we’ve had were after-work

office in Amsterdam’s WTC from the first of June.’

drinks at De Blaenau Engel.

Source PropertyNL.com • Photography Lotte de Graaf

• 19

Variety of branches

Up-to-date vacancies

Plenty of choice

DOWNLOAD THE ZUIDAS APP and find a new job!

Looking for a Zuidas Job? 20 •

ERIK MAITIMO

I Travel Business Card:

FLEXIBLE AND SUSTAINABLE TRAVEL TO ZUIDAS The I Travel Business Card is a joint initiative of GVB and Mobiliteitsfabriek and

because of the influx of new businesses and

an ideal solution for everyone working in Zuidas. Employers in Amsterdam (and

residents. There will come a point when

throughout the Netherlands) can get the mobility pass for their employees, enabling

there’s no more room left. It won’t help

them to charge journeys by tram, train, metro, bus, OV bike, taxi or shared car to

managers to look out their office windows

their business account. With so many options, the I Travel Business Card is a total

and see gridlock in Zuidas and all their staff

solution for all your organization’s mobility needs. Hello Zuidas learned about all the

stuck in traffic.’ Parking fees are another

advantages from Erik Maitimo, account manager corporate sales at GVB.

consideration. ‘In Zuidas, they’re sky high.

For the cost of a single parking space, you

BESPOKE MOBILITY

card is valid for multiple forms of public

could have a sizeable mobility budget for

These days, people travel to the workplace in

transport and mobility, including OV bikes,

several employees.’

all different ways: one goes by train, another

taxis, car hire companies and Park + Rides.

by tram, a third grabs the metro. Everyone

There hare other advantages: leaving the

has their own preferences, depending on

car at home is more sustainable, cycling is

HOW IT WORKS

when and where they need to go. That’s

healthier and HR departments can keep a

Employers take out a group contract

where the I Travel Business Card comes in,

better grip on commuting expenses.

with the I Travel Business Card, making

explains Erik. ‘So many factors are involved

it available to their employees.

that you need a product tailored to each

BUILDING WORKS IN ZUIDAS

employee. Things like appointments out of

The card is particularly useful for companies

Interested? Go to www.gvb.nl/zakelijk

the office, in the city, collecting the kids from

in Zuidas, Erik points out. ‘Zuidas is turning

/i-travel-business-card or call to:

day care. When you strike a good balance,

into one big construction site, and in the

088 934 34 14, or send an e-mail to:

staff satisfaction goes up, because they can

next ten years the district will become

info@itravelbc.nl or zakelijk@gvb.nl

choose mobility that suits them.’ The flexible

even more difficult to reach by car, also

Text Romy Lange • Photography Jaiwey Nuij

• 21

MOBILITY

I WANT TO RIDE MY BICYCLE 22 •

MOBILITY

On 10 October BYCS hosted an inspiring event for Zuidas employers to promote commuting by bicycle. More bicycles in Zuidas could transform the area, ensure that it remains accessible and help keep employees happy and healthy. BYCS wants to offer businesses support in order to maximize the huge potential of bicycles. The event was intended as a kick-off session, to introduce people to the power of the bicycle and to offer useful solutions to current problems. It was also a great opportunity to learn from the experiences of others. In advance, agreements were made with bicycle suppliers about what they could and would offer. The results of both sessions were used to create a custom-made range for employers.

50 X 30

become the greenest business district on

normal. Maud: “What is important to your

Maud de Vries, responsible for Business

earth. Sustainable mobility in general and

employer? We believe that companies that

Development at BYCS, says: ‘Ours is a social

sustainable commutes in particular play a

think outside the box attract certain types of

enterprise, driven by the idea that bicycles

very important role. Zuidas is a frontrunner,

people. The use of bicycles is on the rise and

change cities and that cities change the

because the greenest business district on

it is about time that we understand just how

world. We ask ourselves every day: ‘Where

earth should include bicycles, to ensure that

unique this mode of transportation truly is.

might bicycles take us?’ Our mission is

everyone here is happy and healthy.’

Cycling is much more than a way to get from

50x30; by 2030, half of all bicycle rides

A to B - it’s about transformation.’

in cities around the globe should take

ADVANTAGES OF

place in cities. We create demand through

COMMUTING BY BICYCLE

The session on 10 October, attended

innovations, campaigns and programmes

According to Maud, as many people as

by both employers and bicycle

that we develop with partners, such as BAM,

possible should commute to Zuidas by bicycle.

suppliers, centred on the question

Mijksenaar and Royal Haskoning, and the

‘In the coming years, the number of people

what needs to happen for Zuidas

profits of these projects are returned to

working in Zuidas will triple. Unfortunately,

employers to make the switch to

the ecosystem that we use to finance our

we do not have nearly enough parking spaces

bicycles. Jaco Perlot, Zuidasdok

Bicycle Mayor Network and to frequently

and the ones we do have are fast becoming

area manager, pointed out that

scale up our tools. Our lab is the city of

unaffordable for businesses. The ring road was

the urgency of bicycle promotion

Amsterdam and the Netherlands as a whole.

not built for this amount of traffic, and this will

is now greater than ever, as it will

This is where we conduct experiments

inevitably lead to traffic jams and longer travel

only become more difficult for cars

and pilot projects and where we involve

times. Commuting by bicycle not only ensures

to access Zuidas in the years to

neighbourhoods in activations.’

that your ETA is reliable, but it keeps you fit

come. Innovation manager Marcel

and healthy, contributes to your physical and

van Beek provided inspiration by

GREENEST BUSINESS

mental health, and it’s cheap to boot. On top

demonstrating on how Schiphol

DISTRICT ON EARTH

of that, it’s a great way to relax and exercise

Airport is encouraging its staff to use

Zuidas is an important example for BYCS.

your body - giving you more spare time.’

bicycles. At the meeting employers

Maud: ‘Every country, no matter how

also shared their own views on how

poor, rich, developed or underdeveloped,

HEADS UP, EMPLOYERS!

to get their employees cycling, while

has a business district like Zuidas, with

Employers play an important role in the

bicycle suppliers had the opportunity

the same types of businesses. We want

choice their employees make when it comes

to showcase their range of products.

to lead by example: ‘if we can do it here,

to their mode of transportation. They also

More info: bycstowork.nl

they can do it there.’ Our ambition is to

set the standard for what is considered

Text Romy Lange • Photography Petra Appelhof

• 23

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or in the country

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or get a mortgage online on your own

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BACK TO CLASSIC FRENCH GASTRONOMY

with Bodon’s special tableside service

ROB KAPITEYN

Where in the Netherlands can one find a French restaurant that still prepares classics

partridge and pheasant with different kinds

like Canard á la presse the traditional way – at the table? In Amsterdam Zuid is where: at

of cabbage, or Brussels sprouts.’ If you really

La Grande Brasserie Bodon in the Apollo Hotel. Hello Zuidas caught up with Chef Rob

want to go to town, Bodon is also accessible

Kapiteyn to talk about the restaurant, the menu and options for businesses.

by water. ‘We have an agreement with Rederij ‘t Smidtje’, says Rob, ‘so guests can

LESS IS POOR

do prepare it that way, to preserve what

That was the philosophy of Belgian designer

makes it special. Apart from the pressed

Will Erens, who created the interior of the

duck, we also have various other dishes that

restaurant and hotel ahead of its reopening

we prepare tableside. That presentation

From 25 November to 21 December,

in 2017. ‘Erens combined his less-is-poor

element is very important to us.’

Bodon will be serving a special

philosophy with a variety of styles and

also take a boat cruise and disembark here.’

Christmas menu. Companies have the

materials’, Rob says, ‘which he paired with

BUSINESS OPTIONS

possibility to organize their Christmas

pieces from old French brasseries’. At Paris

Companies in Zuidas can hire the whole

dinners or drinks here during that

auctions he found items like an authentic

restaurant for groups from 2 to 80 guests.

time. Bodon also has a lounge that’s

bar and even chandeliers. This wild line of

Bodon also serves a two-course business

open 24 hours a day – The Living

reasoning also runs through the menu of

lunch, including validated parking, for €35

Room – with a patisserie (eat in or take

La Grande Brasserie Bodon, whose chef is

per person. Rob explains, ‘The lunch menu is

away) where all treats are homemade.

undaunted by sophisticated cuisine. Take

targeted towards business guests who have

They also bake wedding cakes!

the Canard á la presse, a dish, Rob explains,

only a short break, so you’re in and out in an

made from duck in blood sauce. ‘This is a

hour.’ The menu features seasonal dishes,

For more info, go to:

dish that’s rarely prepared the traditional

which at the moment means lots of game: ‘In

www.bodonlagrandebrasserie.com

way any longer in the Netherlands, but we

wintertime we serve richer, earthy flavours –

Text Romy Lange • Photography Jaiwey Nuij

• 25

HELLO YOU

MEMBERS BOAT TRIP Thursday 19 September • Once a year Hello Zuidas sets up a boat trip for its members.

• The event is an ideal networking opportunity.

• All Hello Zuidas members were given the opportunity to become acquainted or catch up, while enjoying the sights of the city of Amsterdam from the water!

26 •

Photography Jaiwey Nuij

Calling all Zuidas!

The Season of Giving is just around the corner... Still need to find the

For further information about what we can offer your company,

perfect business gifts for Christmas? We have something absolutely

please get in touch with Martine Reukema of MoĂŤt Hennessy

certain to please your clients! Each of our brands features a range of

Netherlands at martine.reukema@moethennessy.com

specialities, as outlined on this page.

or call her on 06 55 000 115.

• 27

LEGAL

Legal News

#UPDATE

NEW COURT AMSTERDAM

Every edition of Hello Zuidas magazine features legal news related to the Zuidas district, Amsterdam or the Netherlands. Send your legal news to: hellozuidas@zuidaspublishers.nl.

28 •

LEGAL

‘...because the sun always seems to be shining there!’

BAKER MCKENZIE PARTNERS UP WITH DIGITAL INNOVATION HOUSE EPICENTER Baker McKenzie has joined forces with Epicenter, ‘the first digital innovation house in the

Patricia Hofsteenge

Netherlands’, dedicated to innovation, knowledge sharing and development. In its press release, Epicenter states that the law firm is now part of a community of business innovators, digital scale-ups and entrepreneurs located at the Zuidas EDGE Olympic office building.

Age 29

‘Epicenter and Baker McKenzie are working together to set up multiple thought leadership

Employer Baker McKenzie

and knowledge-sharing sessions, with the intention of providing Epicenter members with

Position

Legal Project Manager

information on relevant legal topics.

DENTONS EXPANDS IN SOUTH AMERICA:

What is currently a hot topic

OVER 10,000 LAWYERS WORLDWIDE

around the water cooler?

The world’s largest law firm, Dentons, just keeps on growing. The firm has announced new

The increasing emphasis on ‘legal

mergers with firms in Argentina and Uruguay and is now, by its own account, ‘the first real

operations’, a concept centring on

Pan-South American and Caribbean firm in the history of the law profession’. In the course of

harnessing the combined power of

the next few months, Dentons in Argentina will merge with Rattagan Macchiavello Arocena

people, processes and technology in

and in Uruguay with Jiménez de Aréchaga, Viana & Brause. Both mergers involve medium-

legal teams to boost efficiency and

sized businesses with a few dozen lawyers and partners.

impact. Modern society also demands being a lawyer 2.0, which is an awesome

FIVE LAW FIRMS IN TOP 10 OF LEGAL

development!

EMPLOYERS, LOYENS & LOEFF IN SECOND PLACE This year, five law firms have been added to ‘Universum’s Most Attractive Employers rankings’:

What’s your favourite

Loyens & Loeff in second place, Dirkzwager in third, AKD in fifth, De Haan in 6th and Trip in 8th.

spot in Zuidas, and why?

According to law students, the country’s most appealing legal employer is the Government.

My favourite spot is the Lex van

Over three thousand Dutch law students from 33 universities and universities of applied

Deldenbrug, the bridge at the south end

sciences completed the employer branding survey by Universum. Respondents were asked

of Zuidas, because the sun always seems

to pick five organizations from a list of 50. Only two law firms entered the Top 10 in the 2017

to be shining there! It’s lovely spot to sit

edition: Loyens & Loeff and AKD.

outside during a break on workdays.

Source Het Financieele Dagblad

• 29

AGENDA

AGENDA NOVEMBER • DECEMBER

Every Wednesday

Every Monday

Sunday 10 November

JUST 2 MATCH SINGLE TEST

EXPAT MONDAY

OLYMPIC STADIUM RUN

Atrium Meeting Centre

@ Rialto Amsterdam

@ Amsterdam

Wondering why you’re still single?

Would you love to attend some of the

This annual running event offers three

Find out! Come to the Atrium Meeting

beautiful films Rialto is screening, but

distances: 10K, 5K and 1K. The first two

Centre any Wednesday in November for

don’t understand all the foreign languages

are for competitive and recreational

a singles test. Just 2 Match, the care-

and can’t read Dutch subtitles? Here’s your

runners and corporate teams, while the

taking matchmakers for successful

chance to see some of these wonderful

1K is reserved for kids aged under 13. All

entrepreneurs and highly-skilled

films anyway, because on Monday we

distances start and finish at the Olympic

professionals, will provide you with a

screen them with English subtitles.

Stadium. More info and to register:

personal profile. Every Wednesday in

Programming is drawn up a week in

www.olympischstadionloop.nl/.

November, 11:30 am to 1:30 pm.

advance on Mondays, with the next week’s line-up posted from Tuesday on www.rialtofilm.nl/nl/specials/3/expat-monday.

Every Wednesday CIRCL GUIDED TOUR: LOOK BEHIND THE SCENES @ Circl Learn all about Circl during a guided tour

Tuesday 5 - Friday 8 November

Tuesday 12 November

with our team of ambassadors. From our

AQUATECH AMSTERDAM

KNOWLEDGE SESSION: EMISSIONS-

experiences with circular construction

@ RAI Amsterdam

FREE URBAN LOGISTICS @ Green Business Club Zuidas

and stories behind the reused materials to

From Tuesday 5 to Friday 8 November, the

the working philosophy at our restaurant,

RAI will be hosting Aquatech Amsterdam

All members are cordially invited to this

this tour reveals all. The standard

2019: the world-leading trade fair on

session on emissions-free urban logistics.

language is Dutch and registration is open

process, drinking and waste water

After a tour of Hulshoff BV’s logistics hub,

to all. Meet at the reception desk on the

technology. With a unique focus on water,

we’ll present the collected data and the

ground floor, to the left of the restaurant.

Aquatech is the largest trade fair on the

pilot Hulshoff BV is offering our members.

More info and dates:

globe, attracting more than 900 exhibitors

For more info and to register to attend,

www.circl.nl/programma/rondleiding

and 21,000 visitors from 140 countries. More

contact Diederik Imfeld, mobility project

-circl-kijkje-achter-de-schermen.

info: www.aquatechtrade.com/amsterdam/.

manager, at Diederik@greenbusinessclub.nl.

30 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Sunday 24 November

Monday 25 November

METSTRADE SHOW

- Sunday 1 December

BUSINESS INNOVATION WORKSHOP

@ RAI Amsterdam

PAN AMSTERDAM

@Circl

Tuesday 19 - Friday 21 November

METSTRADE is the world’s largest trade

@ RAI Amsterdam

From linear take, make and waste, to a

fair for equipment, materials and systems

PAN Amsterdam is where art lovers

circular model in which raw materials

for the international recreational boating

come together. Now in its 33rd year, this

retain their value, the circular economy

industry. Since it launched in 1988, the

fair is a highlight of the Amsterdam art

will be instrumental in the sustainable

show has been the prime platform for

calendar, showcasing a wide selection of

future of our planet. Achieving the

professionals in the global boat and

artworks, antiques and design. Meet the

national ambition for a 100% circular

yacht-building trade. Here they share

110 participating antiquarians, dealers and

economy in 2050 will require all sectors

knowledge and experiences and expand

gallerists, with stands presenting top quality

and organizations to transition to new

their professional networks. This event is

objects for sale. Prices at PAN range from

business models. More info: www.circl.nl/

hosted by RAI Amsterdam and ICOMIA (the

€500 to €500,000. More info: www.pan.nl.

programma/business-innovation-workshop.

International Council of Marine Industry Associations). More info: www.rai.nl/agenda.

Sunday 24 November

Through Tuesday 26 November

WORKSHOP: SCULPTING WITH

Monday 25 - Friday 29 November

PAPIER-MACHÉ

ELECTRIC TAXI WEEK

@ Zuidas Botanic Garden

@ Zuidas

EXHIBITION: CABINET OF WONDER @ VU Amsterdam Throughout its almost 140-year history, VU

Join us for a fun and creative day of crafting

From 25 to 29 November, Zuidas will be

Amsterdam’s scholars and scientists have

Eclectic Elks, Euphoric Elephants, Goofy

hosting Electric Taxi Week, organized by

collected a wide diversity of objects – from

Giraffes, Caricature Chickens or Prancing

GBC Zuidas and members TCA and TCS to

plants, animals, fossils and minerals to

Peacocks using papier-maché and other

promote electric taxi use. Did you know

medieval manuscripts, celestial globes

materials. During this inspiring workshop

that the TCA app allows you to choose an

and cutting-edge research apparatus. For

you’ll spend 5-6 hours making a sculpture

electric instead of an ‘ordinary’ cab with

the exhibition Cabinet of wonder, artists,

employing a range of materials, which

just a simple click? And that the taxi stand at

students and curators furnished a number

you’ll cover using a special papier-maché

Gustav Mahlerplein is reserved exclusively

of cabinets based on the VU collections and

method to produce your own beautiful

for electrically powered cabs? For info

guided by their own curiosity and fascination.

artwork. More info: phone 06-49844899 or

about activities during Electric Taxi Week,

For more info, opening hours and directions

send an email to info@ColourfulWorld.nl.

keep an eye on the GBC Zuidas website.

to buildings, visit: www.ub.vu.nl.

• 31

AGENDA

AGENDA NOVEMBER • DECEMBER

Thursday 12 December AMSTEL STRIJKERS ENSEMBLE @ Thomaskerk Tuesday 26 November

Wednesday 4 - Friday 6 December

Led by young Swiss conductor Konradin

MASTER’S IN SPORT MANAGEMENT

AMSTERDAM DRONE WEEK

Herzog, the Amstel Strijkers Ensemble

@ RAI Amsterdam

(ASE), featuring Michelle Sweegers on

@ Johan Cruyff Institute Amsterdam During an informational gathering, the

Amsterdam Drone Week (ADW) is the tech

harp, will perform a surprising and

institute will detail this MSC programme and

platform that brings together the world

captivating mix of old and new works.

the ‘Cruyffian’ teaching methodology. This is

of Unmanned Aerial Systems (UAS) and

Opening the programme is Joseph

also a great chance to meet members of the

is the most important place for industry,

Haydn’s 49th Symphony, composed

team and ask any questions you may have

tech companies, startups, government,

during his Sturm und Drang period,

about the curriculum. More info:

suppliers and knowledge institutions

followed by two solemn dances for harp

nl@cruyffinstitute.org or www.cruyffinstitute.nl.

to connect. Amsterdam Drone Week

and strings by Claude Debussy, and Welsh

2019 runs from 4 to 6 December at RAI

composer Catrin Finch’s Celtic Concerto

Amsterdam. More info:

with the same instrumentation. For more

www.amsterdamdroneweek.com/.

info, go to: www.amstelstrijkers.nl.

Tuesday 9 December CHRISTMAS PUB QUIZ

Thursday 12 December

@ The Basket

SHARED DINING CHRISTMAS EVENT

Get into the Christmas spirit with a

@ De Nieuwe Poort

Thursday 28 November & Thursday 12

Christmas Pub Quiz at The Basket on 9

December is a month for celebration, coming

December

December! Expect edge-of-your-seat

together, eating together, sharing, and

REAL ESTATE ENGLISH

excitement with several rounds of

enjoying each other’s company. In the spirit

@ Taalcentrum-VU

X-mas-themed questions and of course

of togetherness, De Nieuwe Poort will be

The Dutch real estate market is becoming

a musical round of beloved holiday hits.

hosting a special evening of shared dining,

more and more international, and English

Quiz time is 7:30 pm, or come early to

where you’ll be sitting down to a meal with

is the key to making deals happen.

enjoy our Christmas special of the day.

guests who may not otherwise have the

Don’t get tongue-tied talking to your

Register your team (5 max) by phone on:

chance to enjoy a Christmas celebration with

international clients. Sign up for our Real

020-205 0966, or email to:

all the trimmings. Reserve on the website:

Estate English course now! Register now

amsterdam@thebasket.nl for a chance to

www.denieuwepoort.org, or email for more

at: www.taalcentrum-vu.nl.

show your stuff and win great prizes!

info: communicatie@denieuwepoort.org.

32 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Sunday 15 December PURE MARKT WINTER EDITION @ Amstelpark Pure Markt brings together various independent artisans selling delicious food, beverages and a range of other unique items. They can tell you everything about the ingredients, origins and

Want a green ride to these events?

Order a Green TCA Taxi at no extra cost!

fabrication processes of their products.

This ‘pure market’ isn’t just a great place to stock up on weekly groceries, but also to enjoy a juicy burger, fresh oysters, cold beer or hot coffee with something sweet.

The market features approximately 70%

Thursday 19 December MASTER’S IN COACHING @ Johan Cruyff Institute During an informational gathering, the institute will detail this MSc programme and the ‘Cruyffian’ teaching methodology. This is also a great chance to meet members of the team and ask any questions you may have about the curriculum. More info: nl@cruyffinstitute.org or www.cruyffinstitute.nl.

food and 30% non-food vendors. More info: www.puremarkt.nl.

Tuesday 17 - Thursday 19 December Saturday 14 & Sunday 15 December

CHRISTMAS LUNCH OF THE FUTURE

Saturday 21 December

@ Circl

THE NUTCRACKER

BOSCROSS AMSTERDAM RACE

Ring out the year in a festive spirit with a

@ Amsterdamse Bos

@ RAI Amsterdam

circular gourmet Christmas lunch at Circl

The Nutcracker tells the tale of young Clara

Get ready, set, go for the Boscross:

with family, friends, colleagues, partners or

and the enchanted nutcracker doll she

an annual cross country race in

clients. For this second 2019 edition, Chef

receives on Christmas Eve. In her dreams,

Amsterdamse Bos being held this year on

Rudolf Brand has put together a vegetarian

the doll comes to life in the shape of a

Sunday 15 December. Besides a fabulous

Christmas menu with plenty of inspiration

dashing prince. Clara and her prince fall in

course, we guarantee a festive Christmas

for your own holiday meal. Enjoy a three-

love, but soon their love is threatened by

spirit with hot chocolate, refreshments

course Christmas lunch for €32.50 p.p. on

the dread Mouse King, who turns the prince

and good cheer! Are you ready to battle

17, 18 or 19 December and you’ll also receive

into a living nutcracker. The Nutcracker is

the hill, the mud and test your mettle on

a complimentary copy of Rudolf Brand’s

a spellbinding classical production sure to

Sunday 15 December? More info and to

winter cookbook! More info available from

capture hearts young and old! More info:

register: www.boscross.nl.

December on www.circl.nl/restaurant.

www.rai.nl/nl/agenda.

• 33

Naamloos-1 1

30-09-19 20:41

Mobeazy now available for all Hello Zuidas members.

We invite you to become a member of our Zuidas car sharing community.

The cars are located at Spaces Zuidas, Barbara Strozzilaan 101.

Tel. 088 - 5 251 990 | info@mobeazy.nl | www.mobeazy.nl

COLUMN

SLAVE TO THE ALGORITHM I was performing at a gig about AI: Artificial Intelligence. The

the next day, and I couldn’t log in. I couldn’t even see my own

speakers were talking about the importance of Dutch innovations

account. The only thing I could see was the fake account. Because

like Bluetooth and WiFi. I said, “WiFi is like our new god. Nowadays

the machines had removed the wrong account: MY account. Hooray,

you don’t pray by kneeling; you pray by holding your phone up high

THE FUTURE IS HERE!

enough to get good connectivity.”

Eventually, I did get my Instagram account back. And my YouTube Next, we’re expecting Dutch innovations in AI and machine learning

show just passed 4 million views, thank you very much. But am I

and self-teaching algorithms. The machines are getting smarter -

searchable enough? Am I relevant enough? Only The Algorithm knows.

smarter than us. I said, “Soon we won’t just be replaced by machines;

And “The Algorithm works in mysterious ways.” It reminds me of the

the machines will be our bosses.” And as I left the gig and walked past

old joke about the scientists who build a super computer to ask the

the Google office on Debussylaan, I realized “I’m already working for

question, “Is there a God?” The machine replies: “There is now.”

the machines: Every time I post on YouTube, I’m working to please The Algorithm.”

If you ever ask Google employees “Why don’t I show up higher when people search my name,” they will answer “It’s The Algorithm! We don’t understand it ourselves.” Which - legally - is the only practical answer. But I believe it’s also 100% true. No one understands The Algorithm. All we know is that The Algorithm is constantly changing and updating. Sometimes I’ll get a pop-up from YouTube; “How well do you understand the success rate of your channel,” and I always click Not At All. Yet I do know the answer: it’s because I haven’t sacrificed enough to The Algorithm.

Then there was the fake Instagram account in my name, called “greg_shapiros.” It was posting online photos of me and commenting “Hope u do enjoy ma show and some of ma movie, right??” So I reported it to the IG help desk, which I quickly realized was a chatbot.

Yes, I’m sure the account is not linked to me. Yes, I’m sure it’s trying to pose as me. It’s even sending people to an email address unrelated to me. “We will help you within 24 hours.” Great! I checked Instagram

Gregory Shapiro (b.1968) is known from Comedy Central and as the voice of Trump in the viral video ‘Netherlands Second.’ His solo show The Madness of King Donald: A Trump Survival Guide can be seen in Boom Chicago comedy theater and Griffioen Theater Fall 2019. www.gregshapiro.nl

Photography Jaiwey Nuij

‘We support a smoke-free generation.

DON’T YOU?’

Patients, employees, visitors and students of Amsterdam UMC (VUmc), part of Vrije Universiteit Amsterdam (VU) and Academic Centre for Dentistry (ACTA) are no longer allowed to smoke in and around the hospital and the surrounding buildings ACTA, O|2 Lab Building. Botanische Tuin Zuidas also joint this initiative The smoking areas were removed on 1 October. We got together with Eva Laus, project manager at VU Amsterdam, Dyonne Broers, Director of Health at ACTA and Sabine Rummens, Managing Director at ACTA, who hope that businesses in Zuidas will follow their lead and create more smoke-free areas.

A HEALTHY FUTURE

your chances of getting gum issues and other serious illnesses. In

Smoking is a huge topic of discussion. It is already prohibited on

schools and in patient care, the importance of giving up smoking

sports clubs and amusement parks and fewer people are addicted

has been emphasized for some time and finding help is offered. This

to smoking than ever before. However, Amsterdam UMC is very

campaign supports us in propagating this vision.’

concerned about the fact that, despite all the information available, many people are still lighting up. Everyone should quit. Eva: ‘Science

FRONTRUNNERS

has shown that most smokers light their first cigarettes at school.

State Secretary Blokhuis officially opened the smoke-free area

Seeing someone smoke boosts the desire to smoke. Scientists say

around the Amsterdam UMC. If it is up to Blokhuis, the draft

that this knowledge should be used to underscore the importance

legislation on smoke-free school grounds at all educational

of education, because discouraging smoking at an early age has

institutions quickly becomes definitive. All initiators at the table

been proven to be effective.’ Amsterdam UMC has long since spread

hope that companies and institutions at Zuidas will follow in their

the word to its patients, employees and students. Which is why, Eva

footsteps and introduce a smoke-free property; to prevent the

says: ‘We all would like to offer a healthy environment and strongly

problem from simply moving to another spot and to promote the

believe everyone deserves a healthy future.’ ACTA could not agree

same message together: ‘We support a smoke-free generation.

more. Dyonne and Sabine: ‘Smoking also causes a lot of oral health

Don’t you? Who wants to be treated like a pariah when you can be

problems. What many people don’t know is that smoking increases

a frontrunner.’

Josja van der Veer, Director of Facility Campus Organization: I am proud of every kid, that does not start smoking or is inspired to stop smoking, before coming of age. The severe long term consequences of smoking cannot be denied and are scientifically supported. I’ve grown up in an era where smoking during class, while driving and even during maternity visits to celebrate a newborn baby, was widely accepted. From an academic point of view, it’s our responsibility to persistently bring forward the facts and arguments in favor of a healthy working and learning environment. We declare VU Campus as a smoke-free space. My drive is to bring forward our approach within the Zuidas Community and work together with Hello Zuidas Members towards a smoke-free Zuidas. As stakeholders in Zuidas Community, we have a civic responsitbility to attribute to Sustainable Development.

36 •

EVA LAUS, PROJECT MANAGER AT VU AMSTERDAM, SABINE RUMMENS, MANAGING DIRECTOR AT ACTA AND DYONNE BROERS, DIRECTOR OF HEALTH AT ACTA

Jentien Vermeulen (MD, PhD) at Amsterdam UMC and projectleader of smokefree UMC performed research on smoking in people with a serious psychiatric disorder. Jentien: ‘We found strong clues to indicate that smoking is a risk-factor for developing psychiatric problems. Especially in this group of patients, it is very important to discourage smoking and treat people who aim to quit.

We hope to improve health of all patients, including those who smoke the most. Following the example of the nation-wide ‘Stoptober’ campaign (the annual event to encourage people to quit smoking) Amsterdam UMC now have decided to piggyback onto this well-known campaign and offer patients, employees and students help to quit now. How? By offering a programme for those who wish to quit smoking. Jentien: ‘Amsterdam UMC is the largest hospital in our region and sets an example in our city. We work with many other healthcare, education and academic institutions and this is one way for us to lead by example. We see that announcing a smoke-free site is a major incentive to quit smoking, many employees have already signed up for the support options we offer as an employer. Some have already quit on their own or with help from their general practitioner.’

Text Romy Lange • Photography Jaiwey Nuij, Carin Huygelen & Too van Velzen

• 37

STREETS OF THE WORLD @ Arnold Schรถnberglaan streetsoftheworld.com/amsterdam/nl

38 โ ข

NORTH KOREA PYONGYANG WHY? This policewoman supervises the non-existent traffic. She’s doing her job, no questions asked.

‘The government will provide’, is North Korea’s motto.

WHAT? Have you ever tried to take a picture in Pyongyang?

There’s always someone to ‘help’ so you don’t make ‘mistakes’. When my tour group was permitted to walk around a little, it was a rare opportunity to shoot normal Koreans in the street.

• 39

BILDERBERG GARDEN HOTEL

WINTER DEAL Book your meeting with an overnight stay at the Bilderberg

Garden Hotel with at least a value of â‚Ź 4.000,- and get a free overnight stay with a dinner for two in Restaurant De Kersentuin!

May we take your reservation? +31 (0)20 570 56 55 or via banquet@bilderberg-gardenhotel.nl

Lost in translation?

We’re not. www.taalcentrum-vu.nl/en/translations/ 020 - 598 64 20 | info@taalcentrum-vu.nl

for requests and reservations.

Dijsselhofplantsoen 7, 1077 BJ Amsterdam +31(0)20 570 56 00 banquet@bilderberg-gardenhotel.nl This deal applies to bookings made before 31 December 2019

dental team 2.0 just around the corner

At 116 Gustav Mahlerplein you will find a dynamic team of oral care professionals offering a wide range of specialist treatments under one roof. A place where dental quality, EBD (evidence-based dentistry), patient commitment and openness are highly valued.

wellness in dental care Gustav Mahlerplein Zuid 116 Visit us and register online at vandeveerdentists.nl or call 020-6623071

‘When people notice you look better or more radiant, but can’t put their finger on what causes it, that’s proof for us that your treatment was successful’.

DOCTOR DESIRÉE & DOCTOR FRODO

SLOWING DOWN THE AGING PROCESS AND PRESERVING NATURAL BEAUTY DOCTOR DESIRÉE

“We look underneath the surface to determine which

Doctor Desirée received her medical degree from

aging processes are at the root of facial wrinkles

the University of Amsterdam. In recent years she

and how they can be combated in a natural way.” By

completed her specialization in cosmetic medicine

tackling the cause and not just the problem itself, both

under the watchful eye of Doctor Frodo in Amsterdam.

Doctor Frodo and Doctor Desirée guarantee natural

To guarantee quality and safety in her work, Desirée

results. “Nobody should look like they’ve received

keeps her expertise and skills up to date by taking

treatment, but of course our clients all want to look

part in training courses and attending conferences

better. When people notice you look better or more

and conventions around the world. In addition to the

radiant, but can’t put their finger on what causes it,

cosmetic treatments she provides at Doctor Frodo’s

that’s proof for us that your treatment was successful’

clinic, Desirée writes articles for Cosmetic Medicine

The result? Happy and satisfied customers.”

magazine (Cosmetische Geneeskunde).

CAPTIVATED BY BEAUTY

KLINIEK

KLINIEK DOKTER FRODO

Doctor Desirée: “To me beauty is clearly a

DOKTER FRODO

“I love working with Doctor Frodo because of his two

combination of radiance and charisma as well as

Cornelis

core values: slowing down the aging process and

facial symmetry and balance. What truly motivates

Krusemanstraat 9HS

preserving natural beauty.’ Based on an extensive

me, is when I see people’s happiness and confidence

020 421 15 59

intake interview and 3D images, Kliniek Dokter Frodo

boosted when they leave the clinic. You’ve got to

www.dokterfrodo.nl

draws up a personal treatment plan for each client.

admit: a happy person is an attractive person.”

Text Romy Lange

• 41

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BRITA RÖHL

Amsterdam Canal District:

ALLIANCE FOR A STRONG AND SUSTAINABLE CANAL RING Not everyone is aware that Amsterdam’s canals are on the UNESCO World Heritage

in the world. As you stroll through the

List. The Amsterdam Canal District foundation, established in 2013 on the location’s

Rijksmuseum’s central passageway and

four hundredth anniversary, is on a mission to change that. One of its main focuses is

continue towards the canals, you can just

to inform and educate visitors about this unique area. Hello Zuidas sat down with Brita

feel the history. You can see it in the houses

Röhl, the foundation’s chairwoman and general manager of Hotel Seven one Seven,

and all the different gables on display.’

which occupies a historic building on Prinsengracht.

The foundation’s chairwoman delights in pointing out the canals’ hidden gems to

OLDEST PIECE OF AMSTERDAM

hundred-year-old canals are the oldest

visitors. ‘The quaint museums’, Brita says,

Amsterdam Canal District’s mission is for

piece of Amsterdam. ‘And it’s also right at

‘or the delights of a walk through the Negen

all businesses, hotels, shops and cultural

the centre – easy to reach from both Zuidas

Straatjes neighbourhood’. What would she

locations in the canal ring to reinforce each

and Amsterdam Noord.’

recommend for visitors who have only one

other. From cultural institutions such as

day to spend there? ‘Start at the Museum of

Museum Van Loon, the Dutch Costume

SUSTAINABILITY

the Canals for the history of Amsterdam: it’s

Museum, the Museum of Bags and Purses

One of Amsterdam Canal District’s key

a 45-minute journey through the district’s

and other small special museums to

pillars is sustainability, Brita explains. ‘We’re

past, and fun for anyone from 8 to 88.

restaurants and shopping streets like

working with the city authorities to come

Follow that up with a visit to Museum Van

Utrechtsestraat and Spiegelstraat. ‘We

up with ways to keep the canals clean. What

Loon, where you can see what these canal

recommend each other to visitors because

can we do to keep rubbish out? Our aim is to

houses looked like on the inside.’

we want to really put the canals on the

think ahead.’

map as a distinct place. On our website and social media we also maintain a calendar

HIDDEN GEMS

MORE INFORMATION:

of one another’s events and activities.

It’s easy to see why the canal ring is

info@amsterdamcanaldistrict.nl

Everything we set up is done in consultation

featured on the UNESCO World Heritage

www.amsterdamcanaldistrict.nl

with residents.’ As Brita notes, these four-

List. ‘What we have here throughout unique

Text Romy Lange • Photography Jaiwey Nuij

• 43

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SCHELTEMA

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TIP DE BRUIN

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gifts! Stocking a bountiful 125,000

Tip de Bruin is known throughout the

bar with a view of Damrak and linger over

books, your selection is carefully

country for its large collections of jackets,

breakfast, coffee, a light lunch or one of their

wrapped in your favourite paper

jeans, suits and shoes. This is the place

special cocktails, wines or beers. Isaac’s

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Bar is open seven days a week during store

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Napapijri, Kenzo, Hugo Boss, C.P. Company,

Bistro Berlage is the place to be for lunch or dinner in the heart of Amsterdam.

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The splendour of the grand historic architecture combined with classic gastronomy,

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Address: Beursplein 1 (Metro stop: Rokin)

www.paleiskwartier.amsterdam

• 45

LIGIA KOIJEN RAMOS & PETER KOIJEN

‘OFTEN THERE’S A GAP BETWEEN WHAT A COMPANY WANTS AND WHAT STAFF ARE DOING’ Does a positive corporate culture require a good strategy? Short answer: Yes. You can’t have one without the other. The trainers at Amsterdam-based in2motivation, specialized in personal and professional development, know this better than anyone. With their new and improved Cultural strategy and organization training, they advise international firms on give shape to a good strategy. Many times, the first step is a change in company culture. Hello Zuidas talked to owners Ligia Koijen Ramos and Peter Koijen from in2motivation.

46 •

management team’s strategy? If they do:

get replaced. Consequently, when you go to

great! If not, a cultural change is needed to

work in a new country, you’ve got to deal not

develop a better strategy and create more

only with the local culture, but also with the

growth. Peter explains, ‘One thing we train

cultures of your colleagues and the company,

managers on is that a strong strategy makes

and to carve out your own place within that.

working that much easier. We also advise on

This can be a challenge, particularly if your

changes needed to achieve it.’

manager has a different way of doing things than you.’ Peter gives an example: ‘Here in

FRESH PAINT

the Netherlands, we’re very individualistic,

Accomplishing that cultural shift is crucial,

but take a job in an Asian country and

Ligia points out, because, as she knows only

you’ll notice they are much more focused

too well, there’s often a gap between what a

on collectivism.’ The solution, according to

CULTURAL CHANGE

company wants and what staff are actually

in2motivation, is to bridge the two cultures.

Peter: ‘We have a long track record of

doing. ‘The rift can be so big that it sparks

As an employee, you have a duty to embrace

providing cultural training at international

all kinds of internal conflicts, because staff

the new culture, but your manager should

companies, but what’s different about

and managers aren’t on the same page.’

also consider how the two worlds can fit

Cultural strategy and organization is that

Simply becoming aware of this in many

together. This is precisely what Ligia, who is

it takes advantage of our new partnership

cases is enough to initiate change, though

from Portugal originally but has been working

with Hofstede Insights, putting many more

occasionally companies have to reformulate

in the Netherlands for the last ten years,

technological tools at our disposal, to

their values. When it comes to changing the

does every day: ‘There’s a big difference in

measure corporate culture in companies

culture, sometimes values are important

how I present myself. In Portugal, you’re

and organizations.’ One of those tools is a

and sometimes seemingly smaller things

expected to recite all your degrees, but try

scan, for which in2motivation trainers survey

like a client that decided to paint the whole

that in Holland and you’ll lose points. Those

both staff and management team members

office in a different colour.’

differences are fascinating.’

about aspects like behaviour, leadership and general climate, and then compare

DIVERSE BACKGROUNDS

the responses to obtain a snapshot of the

Another common source of friction in

IN2MOTIVATION

corporate culture. What is the management

international settings is the diversity of

Nijenburg 2A, Amsterdam

team’s strategy, how do managers advance

backgrounds among staff and management,

020 737 03 12

that strategy and, most importantly, how

where everyone has different ideas and

info@in2motivation.com

do staff implement it? Do employees’

customs. ‘Most stem from childhood’, Ligia

www. in2motivation.com

actions and approach contribute to the

knows, ‘and some we hold on to, while others

Text Romy Lange • Photography Jaiwey Nuij

• 47

FINANCE

Finance News

#UPDATE

Every edition of Hello Zuidas magazine features finance news related to the Zuidas district, Amsterdam or the Netherlands. Send your finance news to: hellozuidas@zuidaspublishers.nl.

48 •

FINANCE

GROWING DIVERGENCE AS WOMEN SCALE THE LADDER IN ZUIDAS Differences in the share of women in senior positions are growing between companies in and around Zuidas. Prominent law firms such as Allen & Overy and Van Doorne have already reached the tipping point, with more than 30% female partners, according to diversity experts. However others, such as De Brauw Blackstone Westbroek, AKD and Clifford Chance and financial services providers, such as Deloitte and KPMG, come in at well under 15%.

BLACKSTONE LAUNCHES NEW LOGISTICS REAL ESTATE COMPANY

JPMORGAN LEADS

BANKS TO MAINTAIN BILLIONS IN

The US-based Blackstone Group is

BIG AMERICAN BANKS

ADDITIONAL CAPITAL AGAINST

launching a new subsidiary for logistics real

Results presented by major

HOUSING MARKET RISKS

estate in Europe, the venture investment

American banks in mid-October

A new measure will require banks to

firm recently announced. The new

were mixed. JPMorgan Chase

maintain €3B in additional capital to

company, Mileaway, will have a portfolio

recorded its best ever year, and Citi

absorb the impact of a potential housing

of around €8B and be headquartered in

also posted good results. Goldman

market crisis – the main risk threatening

Zuidas, in the Atrium building. It will manage

Sachs and Wells Fargo did less well

financial stability in the Netherlands. Since

logistics warehouses that Blackstone

than expected. Quarterly earnings

declining house prices would have impacts

acquired through various transactions over

at JPMorgan Chase increased to

on both banks and households, De

the last few years and that were held in the

US$29.3B, followed by Wells Fargo,

Nederlandsche Bank (DNB) wants banks

firm’s property funds. Just under one-fifth

at US$22B. Citi came in third, with

to enlarge their own mortgage buffers,

of these properties were divested in recent

US$18.6B and then Goldman Sachs,

currently around €10B, as well as tighten

months. Blackstone aims to expand the

which posted US$8.3B in the last

loan standards for households.

company and sell it to institutional investors

three months.

in several years.

Source Het Financieele Dagblad • Photography Lotte de Graaf

• 49

ZICHT welcomes everyone in need of prescription glasses, sunglasses, contact lenses, a frame adjustment or an eye test. On presentation of this page, readers of Hello Zuidas enjoy a 10% discount on the purchase of one pair of frames at ZICHT. Offer valid until 31 December 2019.

LOCAL BUSINESS Rolf Beck, ZICHT opticians

ROLF BECK

It was exactly 15 years ago that Rolf Beck established his business as an optician on Scheldestraat in Amsterdam Zuid. A regular visitor to trade shows in Milan and Paris, he ensures ZICHT (‘sight’ in Dutch) always stocks the latest collections of frames and sunglasses and the most advanced contact lenses. As the area’s leading optician, Rolf loves his work and welcoming the enthusiastic customers who rely on him for high quality and service – including more and more from Zuidas!

FROM FATHER TO SON

regularly, they’ll be using a pair of glasses. Are

Rolf got acquainted with the optician’s trade at an

they big travellers? Do they play sports? Or do they

early age. ‘My dad was an optician and also had a

spend lots of time looking at a screen? Are they on

shop in Amsterdam. As a kid, naturally you want to

medication? All these factors matter. And then, do

do something completely different, but,’ he laughs,

you prefer a timeless look, or something trendy?

‘that didn’t work out for me! The variation of the

We also have lots of experience with children’s

work appealed to me, and so, after learning the

glasses and reading glasses, and with helping

ropes at several other opticians, I opened my own

customers get over the hurdle of picking out their

business on Scheldestraat. This job combines the

first pair of glasses.’

fashion aspect of optics and all its trends with the more medical aspects you deal with as a contact

ZICHT & ZUIDAS

lens specialist and the business side of things. It’s a

ZICHT has many customers who live or work in

mix that still brings a smile to my face every day. That

Zuidas. ‘Like people who play football in Zuidas, and

I wound up in such a wonderful spot in Amsterdam

in recent years more and more residents of the new

ZICHT BRILLEN &

makes it even more of a joy!’

apartment buildings in Zuidas. We’re a few minutes’

CONTACTLENZEN

drive or cycle from Zuidas, and you can park out

Scheldestraat 50

AMSTERDAM ZUID INSTITUTION

front for just ten cents. Discerning customers can

1078 GM Amsterdam

Rolf has become something of an institution

rely on us for advice, fast and optimal service and

Tel.: 020-6707073

in Amsterdam Zuid. ‘We listen carefully to our

high quality. That’s precisely what our clientele in

www.zichtoptiek.nl

customers to ascertain for instance how, and how

Zuidas expect. So it’s a perfect match!’

50 •

Text Romy Lange • Photography Jaiwey Nuij

NEW MEMBERS

KNAP MAKELAARDIJ / KNAP EXPAT BROKER Real estate / property agent • 5 employees LINK WITH ZUIDAS We’ve been actively involved in the sale of residential properties in Zuidas since 2008, most notably in the Symphony, Intermezzo and 900 Mahler buildings. Consequently, we’re in the district daily.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER Through our membership we want to get more closely involved in everything connected with Zuidas. We hope to make a significant contribution to strengthening this exciting area.

HELLO ZUIDAS WELCOMES the following new members

ALPHA SECURITY Private security services • 110 employees LINK WITH ZUIDAS We have been in charge of security at the Stibbe law firm since 1 July.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER As well as being an excellent, extensive, professional network, Hello Zuidas also connects us to the Hello Zuidas safety platform.

We believe strongly in collaboration and sharing information in the interests of safety and security.

FETCH CAR SHARING Mobility, automotive • 5 employees LINK WITH ZUIDAS We supply our shared cars in Zuidas daily for companies in and around the district to use when and as the need arises, also for carpooling.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER We see Zuidas as an area with a real need for shared mobility, and Hello Zuidas is the best channel to reach companies and professionals working in Zuidas.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 51

SUSTAINABILITY

SUSTAINABILITY NEWS

52 •

SUSTAINABILITY

ZUIDAS SWITCHES OFF Last month, a group of VU Amsterdam students specializing in Science in Society, conducted research into light pollution in Zuidas. Light pollution is a nuisance caused by too much light during the night. It affects both the sleep cycles of the area’s residents and those of the neighbourhood’s animals such as herons, bats and insects. The students began by investigating which businesses were already doing the right thing by turning their lights off at night. What motivated them to take this step? And how did they go about it? After all, turning off the lights may seem like a small thing, but you only need to drive through the area at night time to see that apparently it’s not that easy. Based on the information obtained through their research, the students plan to make a number of recommendations so other companies will find it easier to turn off their lights as well.

TAKE AN ELDERLY PERSON TO LUNCH FOR CHRISTMAS Christmas is a time of togetherness. Zuidas

ELECTRIC TAXI WEEK

Today and GBC Zuidas are joining forces

The Electric Taxi Week will take place in Zuidas from 25 to 29 November. GBC Zuidas, TCA

to organize a big Christmas lunch at the

and TCS will be promoting the use of electric taxis. For example, did you know that the

Office Operators in WTC for one hundred

TCA and TCS apps allow you to easily pick an electric taxi instead of a regular one? And

elderly people, customers of the Amsterdam

that only electric vehicles are permitted at the Gustav Mahlerplein taxi rank? So give the

Zuid food bank and Zuidas employees. As

fossil fuel taxis a miss and travel electric!

a Zuidas employee, you book a plate for yourself and a guest from the food bank or elderly person for 30 euro’s each. That way you make yourself and someone else happy.

Come and enjoy a fun and music-filled lunch in a Winter Wonderland atmosphere with delicious food. The event takes place on 19 December from 12.00 to 2.00 pm. Hope to see you there! Let us know by sending an

Maartje Oome is communications manager for Green Business Club Zuidas, a organization that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas?

Send an email to: Maartje@greenbusinessclub.nl.​

email to Diederik@greenbusinessclub.nl.

Text Maartje Oome

• 53

ARCHITECTURE

THE GUSTAV

ZUIDAS ARCHITECTURE The Gustav and The George: housing all generations in Zuidas The Gustav

54 •

The George

Address

Gustav Mahlerlaan

Address

George Gershwinlaan

Architect

KCAP Architects

Architect

DOK Architecten Amsterdam

Building owner Private-owned apartments,

Building owner Private home-owners

ground floor owner is IEF-Capital

Main user

Private home-owners

Main user

Private home-owners

Completed in

Mid-2020

Completed in

Mid-2020

Floors

12

Floors

9

Height

Approx. 60m

Height

Approx. 32m

Floor area

8,513 m2

Floor area

10,750 m

2

ARCHITECTURE

FACTS • A striking feature of The Gustav is its bowl-shaped roof lined with solar panels. As well as generating solar energy, the roof also captures rainwater.

• On its ground level, The George has transparent flexible spaces for commercial lease, slated to accommodate THE GEORGE

eateries and retailers.

• The two buildings share an underground car park also equipped with electric charging stations.

Zuidas is renowned for its pioneering

Gershwinlaan are an eye-catching pair.

generous balconies and rooftop patios

architecture. As it matures into an

Nicknamed ‘The Gustav’ and ‘The George’,

afford building residents extra outdoor

international quarter of Amsterdam,

together they make up a complex of

space. Catering for its younger target

buildings are shooting up right and

191 sustainable and unique studio flats,

market, both blocks are constructed using

left in Zuidas. Amidst all these modern

apartments and penthouses. Though linked

modern materials that maximize light. The

skyscrapers, it may be difficult to

like brothers, the design of the two buildings

George occupies a plot between George

imagine that just about 20 years ago

was contracted to different architects. The

Gershwinlaan and Boelegracht, with south-

this stretch of land connecting the

Gustav was designed with an eye to young

facing apartments whose glass façades

residential neighbourhoods of Zuid

professionals and first-time buyers. Its

embrace incoming light with open arms.

and Buitenveldert consisted mostly of

northern and southern secions, consisting

Where the building touches the ground, the

tennis courts and football pitches. In this

of tow blocks, are connected by an interior

supporting construction has been lifted

series we zoom in on the architecture of

green space on the ground floor offering a

slightly to give it the impression of floating

Zuidas. This time, we take a closer look

common area for residents. The northern

‘like a summer dress swept up by a breeze’.

at The Gustav and The George.

block houses 96 studio flats, while the

In contrast to its open southern face, The

southern section, with a stepped façade,

George’s north-facing side is relatively

Ultra-modern, light-filled and encircled by

features 19 smaller studios on the lower

shuttered. Slightly receded from the street,

greenery, the latest residential buildings to

floors, plus 29 more spacious apartments

the main focus here is on the play of colours

rise along Gustav Mahlerlaan and George

on the upper levels. Private gardens,

in the exterior’s glazed stonework cladding.

• 55

MEMO BOARD

VON POLL REAL ESTATE CELEBRATES ZUIDAS ANNIVERSARY On 5 September, Von Poll Real Estate celebrated the first anniversary of its office in Zuidas. Having now opened another branch on Keizersgracht, Von Poll is a fast-growing player in Amsterdam’s top-end property market. To celebrate, the agency joined with ArtZuid to hold a festive reception and fascinating guided tour. Are you looking for a savvy property agent with an excellent network in Amsterdam? Go to: www.von-poll.nl and meet the team!

SMOKE-FREE ZUIDAS SEES CONTINUATION AFTER ‘STOPTOBER’ It was high time for another cigarette-less month, but now a section of Zuidas is taking things a step farther. As from 1 October 2019, a large area around the Amsterdam UMC, VU Amsterdam, ACTA dentistry centre and the Zuidas Botanic Garden have been designated as permanently smoke-free

HELLO ZUIDAS AND CLUBSPORTIVE CELEBRATE WITH SWEET DEAL

locations. Policymakers are furthermore

To celebrate their partnership, Hello Zuidas and Clubsportive are extending an

hammering out expanded legislation

exclusive offer to all Hello Zuidas members. Register at Clubsportive now and pay just

and regulations governing smoking on

€49 until 1 December. The sooner you sign up, the sweeter this deal will be! Because,

educational institution grounds. Though

for the next 12 months, you’ll enjoy a 20% discount on the standard membership fee

still in a draft phase, this could mean

and pay only €87.20 per month. To take advantage of this special deal, click on this

smoking will be banned by law on these

link and enter discount code: HELLO_2019. Note that you’ll be asked to enter the code

premises as of 1 August 2020. We salute this

twice – once under ‘Want to use a company code?’ and again under ‘Discount code’.

healthy step forward!

56 •

MEMO BOARD DOWNLOAD THE ZUIDAS APP GET TO KNOW THE NEIGHBOURS! Located where Zuidas meets Beatrixpark, the St. Nicolaaslyceum is a secondary school specializing in pre-academic, sports, cultural and bilingual education.

Our school puts a high priority on preparing the next generation for the job market, both in the Netherlands and around the world. And who better to help train them than our neighbours? If you might be interested in offering exploratory work placements or other forms of job orientation for our pupils, please get in touch! Just send an email to our career counsellor, Hester Blok, at decaan@nicolaas.nl.

ZUIDAS ALLIES WITH DRESS FOR SUCCESS AMSTERDAM Since 13 September a unique clothing collection container has been permanently installed in the heart of Zuidas. The ‘Dress for Success Container’ is a worldwide first, designed exclusively for the collection of neat, smart, professional garments. Donated items will directly benefit clients of Dress for Success, an organization that assists job seekers who lack the financial means to purchase suitable attire.

NEW AT CLUBSPORTIVE! Fascial Stretch Therapy is a table-based painless stretching routine that improves mobility in the fascial lines. Simply put, it loosens up your body so you can move more freely and easily. Give your body time to relax and heal. FST is ideal for sports recovery, poor posture, stress, stiffness, pain, and mobility and sleep problems, to name but a few. For more info, visit www.fascialstretching.nl.

• 57

READY FOR THE NEXT STEP IN YOUR CAREER? Follow an Executive Programme at Vrije Universiteit Amsterdam.

You are welcome at the Information Evening on November 28 to learn about the programmes and to meet our professors

SIGN UP: VU.NL/EXECUTIVE

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School of Business and Economics

Herculesstraat 28 1076 SM Amsterdam 06 14 90 46 36 info@ptplus.nl www. ptplus.nl

Members Hello Zuidas • November 2019 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. Amsterdam in Business 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Apleona GVA B.V. 15. Arcadis 16. Argos Communications 17. Arnold & Siedsma 18. Art Zuid 19. Asunaro Holland Interplan 20. Atrium Meeting Centre 21. Avenue Services 22. Bagels & Beans 23. Baker McKenzie 24. Baresco 25. Bartolus Advocaten 26. Beheermij WTC Amsterdam 27. Being Development 28. Big Brothers Big Sisters A’dam 29. Blue Boat Company 30. Bolenius 31. Bouwens& 32. Boyden Global Executive Search 33. Breevast 34. BREIKERS 35. Broersma Nieuwbouw 36. BYCS 37. Caffè Belmondo 38. CBRE B.V. 39. citizenM 40. Che Buono 41. Club Sportive 42. CMS 43. Cognito Financial Communications 44. Colliers International 45. CompaNanny 46. Corporate Housing Factory 47. Cosmo Hairstyling 48. Crowne Plaza A’dam South 49. Customized Media 50. D&B The Facility Group 51. De Brauw Blackstone Westbroek 52. De Hypotheker 53. Deloitte 54. De Nieuwe Poort 55. De Vroedt & Thierry 56. De Zuidas Apotheek 57. Dentons Boekel 58. Doctor Feelgood 59. Domeco Development B.V. 60. Doppio 61. Eden McCallum 62. Eefje Voogd Makelaardij 63. Eigen Haard 64. Element Hotel 65. Engel & Völkers 66. ENGIE 67. Etage 0 68. Euro CCP 69. Europcar 70. Expat Center 71. EY 72. Fam. Advocaten 73. Fetch Car Sharing 74. Financial Offices 75. Fit 20 76. Flexform Amsterdam 77. FLOW Real Estate 78. Fortron B.V. 79. Freshfields Bruckhaus Deringer 80. Fris Makelaars 81. Gelderlandplein 82. G&S Vastgoed 83. Gentlemen’s Place

84. Gerrit Rietveld Academie 85. Grand Café Mahler 86. Greenberg Nielsen 87. Green Business Club 88. Greenwheels 89. Gustavino 90. GVB 91. HAB Int. Accountants & Consultants 92. Hestia Kinderopvang 93. Het Amsterdamse Proeflokaal 94. Het Zwarte Fietsenplan 95. Hogan Lovells International LLP 96. Holiday Inn Amsterdam 97. Houthoff 98. Hotel TWENTY EIGHT 99. House of Sports 100. Htel Serviced Apartments 101. IEF Real Estate 102. IHS Markit 103. IMA 104. InAmsterdam 105. ING Rayon A’dam Zuid West 106. JLL 107. Johan Cruyff Institute 108. JUIZZ 109. KNAP Makelaardij 110. Koetjes en Kalfjes 111. König + Neurath (Nederland) A.G. 112. Kraft Heinz 113. La Lotteria 114. Lebkov & Sons 115. Lexence 116. Leonidas 117. LibRT 118. Limon 119. Loetje 120. Loyens & Loeff 121. Lunshof Makelaardij 122. Maarsen Groep Beheer B.V. 123. Macquarie Capital (Europe) 124. Made in May 125. Market 33 126. Mastercard 127. MBO College Zuid 128. Mech Make & Take 129. Miles Building 130. Mindfulbizz 131. Miss Molly 132. Misura Sartoria 133. Mobeazy Flexible Carsharing 134. Mondrian Espresso 135. Mondzorg Praktijk Zuidas 136. MUFG Bank (Europe) N.V. 137. Multicopy A’dam WTC 138. Mylk 139. NACH 140. Nannies Nursery 141. Nationale Postcode Loterij 142. NDI ICT Solutions 143. Nederlandse Ver. van Banken 144. Nedstede Real Estate 145. NH Amsterdam Zuid 146. nhow Amsterdam RAI 147. Nicolaas Lyceum 148. NL Real Estate 149. Novotel Amsterdam City 150. NS 151. Nouryon 152. Olympisch Stadion 153. Oliver’s 154. ONE-Dyas B.V. 155. Openbare Bibliotheek 156. ORAM 157. OVG Real Estate 158. Ox & Bucks 159. Partou Kinderopvang 160. Pathé 161. Phisage Beauty & Wellness 162. Platform Beter Benutten 163. Projectorganisatie Zuidasdok 164. Property NL B.V. 165. Protiviti 166. Provast

167. Puramis Consultancy 168. Qbic Hotels 169. Q-Park Nederland 170. Rabobank A’dam Markt Zuid 171. RAI Amsterdam 172. Regus 173. Reset Yourself 174. Restaurant As 175. Restaurant het Bosch 176. Restaurant Nine 177. RGA International Reinsurance 178. Rialto 179. Rivers 180. Rob Peetoom 181. Ronald McDonaldhuis VUmc 182. Rosarium 183. Russell Reynolds Associates 184. Savills Amsterdam 185. Salsa Shop 186. SCOR Global Life SE 187. Season-Flowers 188. Securitas 189. Simmons & Simmons LLP 190. Sixt 191. Spa Sport Hotel Zuiver 192. Spine Health Incompany 193. Spirit Hospitality Services 194. Stella Agency & Academy 195. Stibbe 196. Student Experience 197. Summertime 198. Sushilee 199. Sushi Time 200. Symphony’s 201. Taalcentrum - VU 202. Tandartsenpraktijk Van de Veer 203. Taylor Wessing 204. Tax Consultants International 205. Taxicentrale Amsterdam (TCA) 206. The Bank of New York Mellon 207. The Basket 208. The Bikevertising Company 209. The Breakfast Club 210. The Office Operators 211. The Online Group 212. Thomaskerk Amsterdam 213. TREC 214. Tribes 215. UNET 216. Urban Salad 217. Van Dijk & Ten Cate 218. Van Gool Elburg 219. Van Lanschot Kempen 220. Vermaat Groep (CIRCL) 221. Vesteda 222. Von Poll Real Estate 223. VondelGym 224. Vrije Universiteit Amsterdam 225. VU University Press 226. Wagamama 227. Watersportvereniging De Koenen 228. We Canteen 229. WeWork 230. Wineboutique & Spirits 231. Wintertaling 232. Worldeye Amsterdam 233. WTC Amsterdam 234. WTC A’dam Business Club 235. WTCafé De Blauwe Engel 236. Xavier (Syntrus Achmea) 237. X2X Worldwide Express 238. YoungCapital 239. Your Assistant 240. Zuidas Bier 241. Zuidas Publishers 242. Zuidas gemeente Amsterdam 243. ZuidPlus 244. Zuidas Services 245. ZuidasTravel.nl 246. Zuidschans 247. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Daphne Breemen, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome Photography Michael Graste, Jaiwey Nuij, Lotte de Graaf, Marcel Steinbach & Jeroen Swolfs Editorial advisory board Olivier Otten, Marius Drissen, Kenneth Goedhart, Jos Moerkamp & Maartje Oome.

Thanks to Ilse Paulis (cover), Zuidas (Gemeente Amsterdam), TAXI TCA, Kroonenberg Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Clubsportive, Bouwinvest, Siematic, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, Van de Veer Tandartsen, Bilderberg Garden Hotel, The Office Operators, Corporate Housing Factory, Stella Agency, iEar’, VU Amsterdam, Etage 0, Moët Hennessy, Mobeazy, PT Plus, Restaurant Bodon, Gripp, Doctor Feelgood, Amsterdam Canal District, Kliniek Dokter Frodo, Vrije Universiteit, Pro-Motion, Paleiskwartier, in2motivation, GVB, ZICHT Optiek & Amsterdam Circle Line.

Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl.

Print run each edition 20.000 copies Circulation Free for Zuidas and Amsterdam South. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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