Hello zuidas juli augustus 2018

#38 hellozuidas.com JULY • AUGUST 2018

Rafael Oliveira

Kraft Heinz President (EMEA)

‘Kraft Heinz is a company that thinks big and makes dreams come true’

IMPORTANT WORKS

in connection with Zuidasdok

GREG SHAPIRO:

Amsterdam Goes Green, Celebrates with Red Read our

ZUIDAS HOTSPOT SPECIAL!

NIEUWE MIDDELPUNT VAN DE ZUIDAS Laatste beschikbare verdieping Noma House

BREEAM Outstanding Netto hoogte 3,75m 2 Circa 1.500 m Groot dakterras Parking Klimaatplafond en computervloer

WWW.NOMA-HOUSE.NL Voor informatie:

THE NEXT ISSUE IS SCHEDULED FOR THE 3TH OF SEPTEMBER

THERE’S NO PLACE LIKE ZUIDAS London, Vienna and Amsterdam are listed

Business travel has undergone quite a few

On this issue’s cover is Rafael Oliveira, EMEA

as the most popular European destinations

changes over the years, and will continue to

president of the Kraft Heinz corporation.

for business travellers. Outside Europe,

do so in years to come. Here are some of the

He has been a frequent flier between

New York and Shanghai draw the largest

main trends of the moment:

London and Amsterdam ever since the

European business crowds. When compiling

1. Works continues in-flight as

food conglomerate recently relocated its

our summer issues of Hello Zuidas, I always

WiFi and network access

European headquarters to Zuidas. As for

enjoy throwing in some travel-related

become standard on aircraft.

other big news for Zuidas: the North-South

lists. This time, I present to you the top 10

2. The distance between business

metro line will be launching services from

European business destinations:

and leisure travel is slowly

22 July. This fast underground connection

1. London

evaporating; after all, in the end

is sure to be embraced by everyone who

2. Vienna

we’re all consumers. Travellers expect

routinely travels between Zuidas and the

the same booking convenience,

city centre.

hotel options and service, whether

3. Amsterdam 4. Zurich 5. Paris 6. Barcelona

travelling for work or pleasure.

Wishing you all a warm

3. Smart apps help companies save

and wonderful summer!

7. Milan

money by getting employees on board

8. Madrid

with corporate travel policy.

Romy Lange

9. Copenhagen

4. Virtual payment and conferencing

Editor-in-chief Hello Zuidas

10. Frankfurt

r.lange@zuidaspublishers.nl

is becoming the norm.

‘Closer to the music’ is the theme of this year’s Grachtenfestival Amsterdam, expected in August. It’s a festival I look forward to all through the spring and summer, because it brings us talented young musicians. What could be better than enjoying the lazy days of summer, paired with music on unexpected locations in Zuidas, when places like the Postcode Loterij open their doors and ABN AMRO hosts concerts in its own courtyard?

Ever listened to classical music at Strand Zuid? Or how about listening to jazz at the Zuidas Botanic Garden?

Hello Zuidas members are invited to enjoy a special performance by soprano Kirila Kraal and her quartet at Loyens & Loeff. To find out what’s going on near you, go to www.grachtenfestival.nl.

Olivier Otten, managing director of Hello Zuidas

•3

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and directions, go to HurenInPontsteiger.nl.

08

13

36

22

41

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46

CONTENTS 07

08

Trending Topics Social Media #Zuidas ‘Kraft Heinz is a company that thinks big and makes dreams come true’ Rafael Oliveira, Kraft Heinz President (EMEA)

12 Building the Future Amsterdam Zuidas, we love to inform you

14 Got a Minute?

Public Space

16 Property Property news related to the Zuidas district, Amsterdam or the Netherlands

19 Amsterdam Goes Green, Celebrates with Red Column - Greg Shapiro

20 From Zuidas to Amsterdam Central Station in less than 10 minutes Mobility

23 Hello You Spring Market @ Crowne Plaza

24 Hello Zuidas Agenda

28 ‘If it won’t word at home, it won’t work at the office’ Protiviti

30 News from Zuidas Sustainability

32 Hello You Food Assembly Opening @ Market33

33 The Modern Zuidas Man Matinique Concept Store Amsterdam

34 Architecture The Fred

36 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

39 Hello You Hello Zuidas Canal Cruise

40 Hotspot Special • Vascobelo • De Nieuwe Poort • Restaurant Palante • Restaurant De Kraai • Gentlemen’s PlaceZuidas • Market 33

49 New Members Hello Zuidas welcomes the new members

50 Memo Board Update

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

ZUIDAS RELAX!

DOCTOR FEELGOOD

IS HERE #relaxthedoctorishere

Time to relax Zuidas! Doctor Feelgood - Massage Company is here! A brand new third location that offers top quality therapeutic massage. Ready to reduce your stress and be

the best you can? We dare you to Feelgood! Book online and get 10 euro massage value using code #relaxthedoctorishere We hope to see you soon at Doctor Feelgood!

Doctor Feelgood - Massage Company • George Gershwinplein 2 • 1082 MV Amsterdam • 020 - 770 5746 • info@doctorfeelgood.nl • www.doctorfeelgood.nl

SOCIAL MEDIA

#TRENDING TOPICS

YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of companies

who are member of Hello Zuidas,

it is possible to join our LinkedIn

group or link to Hello Zuidas

as a contact.

Hello Zuidas has an iPad app

that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on

Mahlerplein & Zuidplein

•7

RAFAEL OLIVEIRA • KRAFT HEINZ PRESIDENT (EMEA)

‘Kraft Heinz is a company that thinks big and makes dreams come true’ Rafael Oliveira, Kraft Heinz President (EMEA)

Food conglomerate Kraft Heinz, most famous for its Heinz Ketchup, but also the company behind household names such as Honig, Brinta, De Ruijter, Venz and Karvan Cévitam, recently relocated its EMEA headquarters from Zeist to Zuidas. Great news for our district! Its employees are already settled at NoMa House, where the company occupies floors 4 to 7. Hello Zuidas caught up with EMEA Kraft Heinz President Rafael Oliveira: ‘Kraft Heinz is a company that thinks big and makes dreams come true’.

Could you tell our readers a bit more about Kraft Heinz?

The relocation was a big investment for the company, but we firmly

‘Kraft Heinz is among the biggest food manufacturers worldwide,

believe this was the right step to take. Walking around the office

and our products are part of the daily fabric of consumers’ lives.

and seeing the setup we’ve got, it’s obvious that this is a long-term

Our ambition goes beyond merely growing as a company; we also

investment. And long-term investment is precisely what we’re about.’

want to help build a more sustainable world. In our company, we see everyone as an entrepreneur in their own right. We invest lots

What can Kraft Heinz contribute to this area?

of energy into making dreams come true, and we empower our

‘We’re eager to partner with local companies and institutions. Aside

employees to make a real difference. Kraft Heinz is a company that

from that, we want to be more visible as a global enterprise in Zuidas

thinks big and makes dreams come true, even when others assume

and to generate business for the district wherever possible. We’ll

it’s impossible.’

be following local developments and growth closely - which is very important to us. We would also love to see Kraft Heinz products

Why did you relocate to Zuidas?

featured in eating establishments around here. We’ve got so much

‘We spent 16 happy years at our office in Zeist, but the time had

to offer! Everyone knows our ketchup, of course, but that’s only the

come for a change of scenery. We wanted to grow, to innovate and

beginning; there are so many more possibilities.’

to establish a Kraft Heinz Global Centre of Excellence. This meant that we needed to be close to Schiphol Airport, to have better links

Are there any important topics that Kraft Heinz

with the city of Amsterdam, and to be located somewhere that’s

wants to promote in the local community?

easily accessible. Zuidas proved to be the ideal location. We loved

‘Last year we published a very detailed sustainability report,

it and NoMa House straight away. From here we also have better

setting out initiatives to create a better world. This is an important

connections with educational institutions like VU Amsterdam, with

mission for Kraft Heinz. We take our sustainability agenda very

which we would like to expand our partnerships.’

seriously. First and foremost, we want to fight hunger. We regularly organize events to box food packages and send them on to

Are Kraft Heinz staff excited about the new location?

countries that need it. We’re hoping for the chance to set up an

‘Absolutely! There are big smiles all round and people feel good here.

event like that in Zuidas sometime!’

Text Romy Lange • Photography Davien Hulsman

•9

RAFAEL (‘RAFA’) OLIVEIRA What is the mobility policy at Kraft Heinz? For example, I know that

October 2016 - present

not all of the employees are entitled to their own parking space.

President for Europe, Middle East and Africa

‘We don’t have a mobility policy as such, but you’re right that there’s

September 2016 - October 2016

no employee parking underneath the building. I know there are some

Managing Director for the UK

people who park their cars at Amsterdam RAI, but I also see lots of

July 2014 - September 2016

people cycling to work. When people choose to travel by tram, train,

CEO for Australia, New Zealand and Papua New Guinea

metro or bus, everything is in easy reach of the office. Whatever is

Education

good for the community, that’s what I would like to endorse. How

IMBA from the University of Chicago

people get around outside work is their own concern, of course, but driving there is not something we encourage.’

On another note: has the recipe for the iconic Heinz Ketchup ever changed in the last 100 years?

‘Haha, nope! Our ketchup has been around over 140 years, but the essential recipe was never changed. We have created some other variations, but the original ketchup is made from just five ingredients.

Obviously, it’s a recipe we’re keeping to ourselves...’

10 •

Friday 28 september 2018

www.zuidasrun.nl

Sign up your business team!

5 & 10 km. Start & ďŹ nish, Gustav Mahlerplein

BUILDING THE FUTURE

Important works in connection with

LORRIES At the time of writing in mid-June, plans are to have the site fenced off by late July. The construction fences are a temporary measure and will be replaced

ZUIDASDOK

with more attractive partitions as soon

This summer a construction site will be set up along Arnold Schรถnberglaan for the

sand and paving material will be transported

renovation of Amsterdam Zuid Station, part of the Zuidasdok project. Work at the site will

on-site over three weeks in August by lorries

focus on the Britten passage for pedestrians and, at a later stage, the A10 motorway tunnel.

running via Beethovenstraat, Spoorslagsloot

as possible. Once fenced off, the site will be levelled and the watercourse along Arnold Schรถnberglaan will be drained - an operation calling for more than 9,000 m3 of sand and 6,500 m3 of paving material. The

and Gustav Mahlerplein to Arnold The construction site will be located

tram 51 can continue services. The bike

Schรถnberglaan and back again the same

between Arnold Schรถnberglaan, Gustav

racks along Arnold Schรถnberglaan will be

way. These transports will be carried out

Mahlerplein and Parnassusweg. The

removed; cyclists are advised to use the

outside rush hours and expedited by traffic

tramway tracks will be left clear so express

underground shelter at Gustav Mahlerplein.

controllers to ensure traffic safety.

12 โ ข

BUILDING THE FUTURE

Valley wins Conscious Construction Award

IN FEBRUARY 2018 THE TREES WERE CUT DOWN ALONG THE ARNOLD SCHÖNBERGLAAN

ROAD TUNNEL The site will remain in use for several years. Work will continue here on construction of the tunnel, through which the stretch of

VALLEY

the A10 south motorway that currently cuts through the heart of

The Valley building consortium was named the winner of this year’s Conscious

Zuidas will be rerouted underground. Additional construction

Construction Award, which was announced during the 2018 Construction Day

sites will be needed around Amsterdam Zuid Station in the years

in Zuidas. The event was a huge success, attracting hundreds of visitors.

ahead to facilitate work on Zuidasdok. Naturally, we will continue to keep you informed.

This was the second time Zuidas

site as well as measures to shield the

presented the Conscious Construction

environment and community. Valley

Award. In 2017 the winner was J.P. van

was chosen partly for its standout

Eesteren and their building site for Goede

construction fencing, featuring attractive

Doelen Loterij on Prinses Irenestraat. This

images of the finished product. Measures

year, Valley nabbed the prize. Foreman

taken to limit the noise when several

Ruud van der Thiel accepted the eye-

sheet pile walls had to be vibrated

catching trophy on the consortium’s

instead of quietly pressed in place, by

service permanently in March 2019, most transports will be

behalf. In the past months, a public jury

scheduling these works from 8 to 10 in

carried out during the daytime but outside rush hours, again

and a trade jury evaluated 21 building

the morning, also won the contractor

sites across Zuidas. Criteria included

high marks. These and similar measures

safety and tidiness on and around the

were applauded by both juries.

TRAM LINE 51 Through March 2019, most transports will be carried out during the night via Parnassusweg, crossing the tramway tracks. This will happen outside tram 51’s hours of operation to prevent disruptions to services. After express tram 51 is taken out of

crossing Parnassusweg.

Photography Marcel Steinbach

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl

zuidas •

@zuidasamsterdam

• 13

Photography Jan Vonk

BUILDING THE FUTURE

PUBLIC SPACE

GOT A

MINUTE? Save the date! On 28 September the Zuidas Run will return! Now in its tenth edition, this is the corporate run that lets professionals share a special challenge with their colleagues.

And whether you’re an experienced runner or a beginner, it’s the perfect opportunity to strap on those running shoes and see a whole different side of Zuidas. Hello Zuidas talked with two hardcore participants about their training, their experiences and, above all, the OTHER TRAFFIC

best reasons to sign up.

Cyclists and pedestrians will be able to use the north side of De Boelelaan. Buses to Zuidas will also travel along De Boelelaan from 23 July (7 am) until 13 August (5 am); from 13 August (5 am) until 3 September (5 am) they will be diverted

ROAD CLOSURE:

DE BOELELAAN

WOUTER VAN HUIS

along Van Nijenrodeweg

Do you normally drive into Zuidas from

travelling in the opposite direction,

SERVICE MANAGER, NDI ICT SOLUTIONS

and Buitenveldertselaan,

Amstelveenseweg? Then note that De

towards Amstelveenseweg, De Boelelaan

Fourth year participating in the run.

with a temporary stop

Boelelaan will be closed off for works

will still be open.

‘I used to work at WTC Beheer, where I got to know Christiaan

at VU Amsterdam on

from 7 am on Monday 23 July to 5 am on

Buitenveldertselaan. Bus

Monday 3 September.

services 15 and 62 as well as all

Huijg. As managing director of the WTC and run sponsor, he

NEW UNIVERSITY BUILDING

infected me with the running bug. We started training together,

The road closure is due to construction

and in 2013 I made my debut. Back then I was training for the

other lines operating between

The road will be closed from

work on VU Amsterdam’s New University

Amsterdam Marathon, so I saw this run as good practice. For

the A10 south motorway and

the intersection with Van der

Building, which has now progressed

several years I organised the running training for NDI. We’d do

Amsterdam Zuid station will

Boechorststraat / Mahlerlaan up to

to the stage where the surrounding

three 10K runs a week with a group of colleagues, also covering

take Amstelveenseweg →

the intersection with Parnassusweg

public space (ground level) can be

some parts of this route. In those days I’d even do two runs a

Stadionweg → Parnassusweg →

/ Buitenveldertselaan. Zuidas-

reconfigured. This activity is being

day. What I love most about the Zuidas Run? Both the start and

Strawinskylaan. Tram services

bound traffic will be diverted along

combined with the installation of new

finish are awesome, but I consider the whole atmosphere and

will not be affected.

Amstelveenseweg, Van Nijenrodeweg

sewage systems and reconstruction of

events around it as an absolute highlight. Enjoying that post-

and Buitenveldertselaan. For motorists

the south side of De Boelelaan.

race moment with workmates and acquaintances is the best!’

14 •

PUBLIC SPACE

RODERIK BRASSER SERVICE MANAGER, ACCENTURE TECHNOLOGY Fourth year participating in the run.

‘I have a vivid memory of my manager basically handing me a fait accompli. He simply had me and some other colleagues signed up. As it turned out, it was an inspired idea. Even without good training or preparation, we still had a great day, and from that moment I was hooked. The second year a client invited me to train together. So I signed us up with a team and we got in shape.

The day of the run was pretty intense: I ran the 16K run with a couple of colleagues, and an hour later I was back at the starting line with my clients to do the 6Kas well. Since then, the run has been a kind of annual party that my colleagues, clients and I all work towards. Every Tuesday we pound the pavement together.

I’ve set up a training programme to convince the wafflers, and my goal is to have everyone run that 6K - even if I have to carry them the last few steps myself.’

JASPER HUNTING COMMERCIAL MANAGER/SENIOR SPORTS MARKETEER, HOUSE OF SPORTS First year participating in the run.

‘Because of my work, but also out of personal interest, I’m very much involved in the Zuidas Run. My focus is on getting as many colleagues, companies and teams to take part. As a co-organizer of the event, we’re doing all we can to make this tenth edition into another big success. So for me, it’s about time I joined in the actual race. It helps that I’m fairly athletic.

Right now I’m in the middle of tennis tournaments for which I practise two or three times a week, and I also try to get in a loop around the Vondelpark at least twice a week. Nothing beats heading outdoors for a while after work, clearing your head and letting thoughts about work slide away. That always boosts my mood heading into the evening. Am I aiming for a specific time? Not really. The most important thing for me is that it will be a good run, with a good vibe, and with a great after-party at the end of it.’

Text Eefje van den Akker • Photography Stijn de Vries

• 15

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

16 •

KRAFT HEINZ OPENS GLOBAL CENTRE OF

ENTER [NL] TO BECOME NEW ZUIDAS

EXCELLENCE AT NOMA HOUSE

Zuidas - Amsterdam intends to develop ‘a new international

Zuidas - Early June, food conglomerate Kraft Heinz opened

business setting’ called Enter [NL] along the core corridor

its new Global Centre of Excellence at NoMa House in

of Zuidas-Schiphol-Hoofddorp. The location will combine

Zuidas . NoMa is an office property spanning 16,500 m² GFA,

high-end offices, housing, facilities and green spaces with

developed by Maarsen Groep and Zadelhoff. Kraft Heinz

excellent connections, which will require fast-tracking plans

will be leasing 5,300 m² of the building on the corner of

for efficient public transport links. Between now and 2030,

Mahlerlaan and Parnassusweg, relocating from an estate in

the south-western axis of the Amsterdam metro region

Zeist in favour of the convenient Schiphol connections and

is forecast to see demand for an additional 300,000 to

international image of Zuidas. The research centre and Dutch

1,500,000 m2 in office space, contingent on growth scenarios

HQ will jointly employ 450 people. The Centre of Excellence

and the assumption that currently vacant office premises will

will also be working closely with VU Amsterdam.

be repurposed in the coming years.

THE OFFICE OPERATORS TOUCHES DOWN AT NOMA HOUSE Zuidas - The Office Operators has just opened a fourth location in Amsterdam’s Zuidas district. Its portfolio at NoMa House (2,500 m²) offers luxury private offices, flexible workspaces and modern meeting rooms and includes reception services.

Upon opening, several units had already been leased, to Fields Group and Kemperink Maarschalkerweerd, among others. The Office Operators runs a network of 27 locations with flexible work and meeting spaces in Amsterdam, Schiphol, Amstelveen, Rotterdam, The Hague, Delft, Utrecht, Amersfoort, Arnhem and Brussels.

MORE SHOPS AT NEW AMSTERDAM ZUID STATION Zuidas - Under an agreement, concluded by the municipality of Amsterdam, ProRail and NS Stations for the development and operation of facilities at the Amsterdam Zuid public transport station, the new hub will have 1,300 m² in additional shops and amenities, making it one of the biggest in the country.

NS Stations has acquired 5,400 m² to house its facilities. According to NS (Dutch Railways), after renovation the range of shops and amenities will be on a par with that found at the central stations in Utrecht and Rotterdam.

Designs for the new station were drawn up by ZuidPlus, a consortium of Fluor, Heijmans and Hochtief, which will be building it as part of the Zuidasdok project. Commuters will have to be patient however, as the delivery date for the whole project will not be before 2028.

• 17

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corporate deals Up to 25% dIscoUNt aNd yoUr fIrst moNth Is oN Us.

COLUMN

Amsterdam Goes Green, Celebrates with Red Amsterdam is going Green, after the

expats do tend to want to live in Centrum,

path! Now, instead of choking on the exhaust of

Amsterdam City Council elections were won

binnen de ring. When it comes to housing,

the brommer in front of you, you can choke on

by GroenLinks, the GreenLeft party. The

we’re like “Amsterdam First, the rest of the

the weed smoke of the tourist in front of you. At

GroenLinks logo is Green for Groen and Red

Netherlands Second.”

least until GroenLinks bans them, too.

It’s true Zuidas could be greener. I keep

And there are more signs coming. Now that

wondering when Amsterdam Station Zuid will

scooters are banned from the bike path,

I was at the Amsterdam pre-election event

get the same sorting bins found at Centraal

next will come the electric scooters asking

- organized by GroenLinks - and you could

Station. Maybe it’s too much to ask from the

for an exemption. Next will come the electric

tell the room was leaning green. There was

commuters as they hustle all the way across

bikes that go faster than the scooters did.

one angry expat who demanded to know

Zuidplein from bus and tram to Metro and NS

Next will come more Biro electric cars that

why there weren’t more recycling containers

train. But at least it keeps us fit.

are just wide enough to fit on the bike path.

for the tick on the fingers you get when you don’t follow the rules.

in Zuidas: “I have to recycle my plastic all

And inevitably some Dutch innovator will

the way in Buitenveldert,” she said. But

As GroenLinks comes into power, Zuidas is

find a way to make the Biro into a Beer Bike.

there I was, thinking, “That’s great news:

getting more signs: Amsterdam Milieuzone; and

Expect new signs banning all of it. You can’t

There’s an actual expat living in Zuidas!” We

- from July 1st - No more scooters on the bike

go green without signs full of red.

Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.

Photography Davien Hulsman

MOBILITY

ZUIDAS MOBILITY

From Zuidas to Amsterdam Central Station in less than 10 minutes Amsterdam is a city that’s continuously evolving. Aside from

AMSTERDAM ZUID SECOND HUB STATION

boasting extensive tram, train and bus links, the city decided

In plans involving the North-South metro line Zuidas always played

some years ago to expand its metro (underground) network in

an important part. The international business district has seen

the interests of connectivity and good transit flows. It has been

accelerating growth in a handful of years, and it’s no longer merely

a long time coming, but on 22 July the North-South metro line

the big name companies that are attracted to this premier location.

will finally begin services, speeding passengers from Zuidas to

With an expanding stock of residential housing, next to office space,

Central Station in a mere ten minutes.

predictions are that in the near future some 21,500 travellers will be hopping on and off the North-South line at Amsterdam Zuid station

WHAT WILL CHANGE FOR YOU?

daily. From here, there will be ten trains every hour to take them

So it’s Monday 23 July: you know that the North-South line started

from Zuidas to Amsterdam Noord in just 16 minutes. That’s quite

services yesterday, but you’re planning to catch the same tram to

an improvement on a journey that used to take the better part of

work you normally do. But beware: some tram and bus routes and

an hour. Aside from improved connectivity, the construction of the

lines will also be changing. Our all too familiar Tram 5, for instance,

North-South line was also conceived as a stimulus for Amsterdam

while still stopping at Amsterdam Zuid Station, Prinses Irenestraat

Zuid Station. In the years ahead, this station will continue to expand

and Stadionweg, will no longer continue to Amsterdam Central

and become a second hub station, accommodating the overflow

station, but turn off instead to terminate at the Westergasfabriek.

from Amsterdam Central Station, where room for growth is limited.

20 •

MOBILITY

WHAT ELSE IS NEW? But let’s turn back to the metro. As well as getting you from A to B faster, some other things about it are new as well. For starters, new metro stations have emerged at De

Once the North-South metro line

Pijp, Rokin and, most spectacularly of all,

starts running on Sunday 22 July,

Vijzelgracht. Boasting the longest escalator

a large share of bus and tram

anywhere in the Benelux, this has been a

services in Amsterdam will change

veritable tourist attraction for test riders.

as well. Be sure to check if and how

It’s also worth your while to look around

your daily commute will be affected

you while descending to the underground

on gvb.nl (in Dutch).

network of passages, because each metro station features unique artworks. For Europaplein Station, artist Gerald van der

ALEXANDRA VAN HUFFELEN ON THE EAGERLY AWAITED OPENING

Kaap created a photo montage on glass,

Alexandra van Huffelen, general director of the municipal public transport operator for

running the entire length of the platform

Amsterdam (GVB): ‘For people who work in Zuidas, the North-South service will be a fantastic

walls. The figures pictured there spark the

addition to the network, providing even faster connections between a number of places. There

imagination: standing on the southbound

was a lot of debate surrounding it, but I hope people will want to take a ride and experience

platform we see a man carrying a suitcase,

what it’s like to travel on this new service. We expect that 100,000 people will be travelling the

while the northbound platform wall

North-South metro line daily. From Amsterdam Zuid Station, you can be at Central Station in

features a striking woman – could she be

under ten minutes. Everyone’s got to experience that at least once! On 21 July we’ll celebrate

a stewardess on her way to Schiphol or a

the opening of the new line, and people will be able to ride it the same afternoon. The official

hostess at the RAI? Other elements in Van

opening of the North-South metro line is scheduled for22 July. The stations look fantastic and

der Kaap’s installation centre on connections

from now on everyone will be able to get around the city more easily and comfortably. The

across Europe by air, road and the internet.

above-ground network will also see some changes to make the whole public transport system more coherent, so that’s something travellers should bear in mind.’

Text Eefje van den Akker

• 21

WILL YOU COME AND SING WITH US? TOP LEVEL CLASSICAL SINGING AND OPERA

Nieuw Vocaal Amsterdam is Amsterdam’s only classical choral school for children and young people from 4 to 21 years old, located in a beautiful historical building in the Bachstraat.

We don’t do auditions, every child who loves singing is most welcome. Singing in one of the NVA choirs is both fun and instructive. And the chances are you will be singing in productions with our partner Dutch National Opera.

CURIOUS? We would love to meet you and offer you a free lesson.

Have a look at nieuwvocaalamsterdam.nl/komzingen, or send a mail to info@nieuwvocaalamsterdam.nl.

We’ll get back to you before the summer holidays!

Nieuw Vocaal Amsterdam is partner of Dutch National Opera and Conservatory of Amsterdam

NIEUWVOCAALAMSTERDAM.NL

HELLO YOU

SPRING MARKET Thursday 31 May @ CROWNE PLAZA AMSTERDAM SOUTH • Hotel Crowne Plaza organised another colourful Spring Market on their beautiful, balmy terrace!

• Food trucks and market stalls erected on the terrace served up a wide range of tasty fare.

• Cocktails, asparagus, fresh chips and sandwiches... visitors were spoilt for choice!

• Thanks to Crowne Plaza for hosting this delicious event!

Photography Davien Hulsman

• 23

AGENDA

Photography Veerle Bastiaansen

AGENDA JULY • AUGUST

Wednesday 4 July – Wednesday 15 August PLAY BRIDGE! Friday 13 July & Friday 10 August

@ Het Witte Huis

Sunday 8 July

BEER BASH

Love to play bridge? From 4 July to 15 Au-

VU ORCHESTRA TOURS THE WORLD

@ Strand Zuid

gust all are welcome to join the ABK bridge

@ Muziekgebouw aan het IJ

It wouldn’t be summer without the

club. We’re open every Wednesday from

Fresh from a spectacular tour of Latvia,

Beer Bash, Strand Zuid’s smash event,

7:30 pm at Het Witte Huis, IJsbaanpad 45,

the VU Orchestra is back with a concert fe-

returning this year.. No gimmicky antics,

1076 BC Amsterdam. Sign up on the eve-

aturing iconic composers Ginastera, Vasks

just chilling over drinks. While the DJ spins

ning itself or by sending an email to: tc@

and Sibelius. The stirring South American

sultry summer hits, you can strut your

abk-bridge.nl. Please let us know if you’ll be

rhythms of Four Dances from Estancia

stuff at the foosball or ping-pong tables,

playing alone or with a partner. Cost: €3.50

are followed by the Baltic strains of Vasks’

or lounge on the south-facing terrace and

pp. More info: www.abk-bridge.nl. Looking

Concerto for Cello and String Orchestra

enjoy the view over Beatrixpark.

forward to meeting you this summer!

and Sibelius’ Symphony No. 2 to close.

Thursday 5 July AMSTERDAM STREET FOOTBALL TOURNAMENT Tuesday 3 July

@ Calvijn College Slotervaart

ACUPUNCTURE HOUR

After last year’s home game for the Zuidas

@ WTC Tower A, Level 5, Room 517

business community, this year’s away

Sunday 8 July & Sunday 12 August PURE MARKT @ Amstelpark

Every Tuesday during July and August,

game will be battling for the prize of a VIP

Every second Sunday of the month, the

Lilymint Acupunctuur will be opening its

visit to the Amsterdam Arena. This one-

‘pure market’ touches down in the centre

doors for one hour to lend locals a helping

of-a-kind tournament, which is filled with

of Amstelpark, with stalls selling special

hand. Whether you have specific symp-

cool encounters, challenges organisations

food products, beverages and creative

toms or are simply curious, drop by to find

in Zuidas to get involved, to guarantee a

wares. With lots of colourful terraces and

out what acupuncturist Nicola Allen can

great team event! More info:

the beautiful natural surroundings, there’s

offer, and de-stress with a relaxing mini

www.denieuwepoort.org/evenement

plenty for the whole family to enjoy. More

treatment. More info: lilymint.nl.

/straatvoetbaltoernooi-amsterdam/.

info: puremarkt.nl.

24 •

AGENDA

Our next issue will be published @ 3th of September. Send your agenda to info@zuidaspublishers.nl.

Friday 20 July & Saturday 21 July

Saturday 21 July & Sunday 22 July

WATERFRONT CHILL & GROOVE MUSIC

GOAT YOGA

@ Het Bosch Waterfront Kitchen & Lounge

@ Amsterdamse Bos, Goat Farm

On Friday 20 and Saturday 21 July Het Bosch

On Saturday and Sunday from 9 to 10

is hosting its fourth annual Chill & Groove

am, goat yoga returns to the goat farm at

music event, featuring food and music in

Amsterdamse Bos! Connecting with animals

a relaxed, upscale setting at its exclusive

releases oxytocin, a.k.a. the ‘cuddle hormo-

Sunday 23 July

Waterfront location. The Waterfront Lounge

ne’, which helps your body to relax naturally.

PLANT SENSES

will be turned out in beachy style with cool

These little goats are inquisitive and head-

furniture, comfy sofas and loungers, a DJ

strong creatures, with a cuteness quotient

Plants can detect and feel all kinds

booth and a stage for acts and artists, plus

no amount of stress can withstand. Interac-

of things, but where are their senses

a theatre kitchen spotlighting stellar chefs.

tion with the goats makes this yoga lesson

located? And can they really be called

Sit back and chill out in our special corner of

fun and playful, in a soothing farmstead

‘senses’? If you’ve ever been perplexed

Amsterdam, where music and gastronomy

setting which is sure to drive your tensions

by these mysteries, this workshop at the

join up for a perfect getaway.

away. Space at the farm is limited, so please

Botanic Garden will provide you with the

register in advance via: hoi@yogalesje.nl.

answers. More info and registration:

More info: yogalesje.nl/geitenyoga.

www.botanischetuinzuidas.nl.

@ Zuidas Botanic Garden

Friday 20 July – Sunday 22 July WONDERFEEL FESTIVAL @ Schaep en Burgh,‘s-Graveland From Mozart to Cage and from Reich to Rameau, Wonderfeel offers a mix of classical, jazz, world and pop music, set in the serene landscape of Schaep en Burgh,

Monday 23 July – Friday 24 August

a country estate and nature reserve in

ARTZUID ART CAMP

‘s-Graveland, outside Amsterdam. For

@ Zuidas

children there’s a nature expedition with

This summer holiday the Art Zuid Foundation will once again be organising the ARTZUID

the forest ranger, as well as films, puppet

ART CAMP, where kids may spend five days immersed in artistic activities. Walks, games

shows and DIY musical instruments. More

and attending company lectures in Zuidas will get their creative juices flowing and make

info: www.wonderfeel.nl.

for an unforgettable week! More info, dates and registration: www.artzuid.nl.

• 25

AGENDA

AGENDA JULY • AUGUST

Wednesday 25 July

Sunday 5 August

– Saturday 11 August

DICHTBIJ IN HET PARK

HORTUS FESTIVAL

– SUMMER CONCERT

@ Hortus Botanicus, Amsterdam

@ Amstelpark

During this special festival you can enjoy

This is part of a series of lazy Sunday

free mini performances in the garden,

Friday 3 August

afternoon concerts, which is staged in an

composition workshops for kids and

NINETIES NIGHT

idyllic spot in the open air parkscape, and

@ Ox & Bucks

organized by a group of music enthusiasts

no less than two concerts a day. The programme includes the Ragazze Quartet,

For groovy tunes and tasty drinks,

from Buitenveldert who have been active

the Berlage Saxophone Quartet, Rianne

Nineties Night at Ox & Bucks in the WTC

since 2016. Performers are musicians from

Wilbers, Cora Burggraaf, DoelenEnsemble

Amsterdam is the place to be. Feel free

the neighbourhoods around Amstelpark,

featuring Nicole Jordan, Maarten van Veen

to relax at the end of the working week,

both professionals and hobbyists, which

and, last but not least, the Hortus Ensem-

catch up with colleagues and unwind into

always makes for fresh and delightful

ble. The afternoon and evening concerts

the weekend. More info:

musical encounters. More info:

are held in the stately Palm Greenhouse.

www.oxxbucks.com.

facebook.com/stadshoutpaviljoen.

Friday 27 July SPEED DATING (HETERO) @ à Deauville During these speed dates you’ll be introduced to around 20 other singles. Every four minutes, half the singles move to the next table,putting a different person

Thursday 10 August – Sunday 19 August

across from you each turn, until you’ve

GRACHTENFESTIVAL

met them all. After each date, state on

@ Amsterdam

the form whether you want to get better

This year marks the 21st edition of the renowned Grachtenfestival, where audiences

acquainted: Yes or No?! More info:

discover the newest generation of musicians on the most beautiful locations in

aboutlove.nl/event/details/

Amsterdam. Beatrixpark is once more chosen to be one of the host locations.

speeddaten-amsterdam/.

More info and programme details: www.grachtenfestival.nl/.

26 •

AGENDA

Our next issue will be published @ 3th of September. Send your agenda to info@zuidaspublishers.nl.

Sunday 12 August FOREST RANGER CRUISE @ Amsterdamse Bos Take a tour of the waterways of Amsterdamse Bos, led by the forest ranger, and experience the woods from the water!

The cruise is approximately 1½ hours long and is set in an open boat which departs

Friday 17 August – Sunday 2 September

Monday 27 August – Sunday 2 September

from the Amsterdam Manege (stables)

DE PARADE

OPEN TOURNAMENT

on Nieuwe Kalfjeslaan. Cost: €10 adults/

@ Martin Luther Kingpark

@ Amstelpark Tennis

€6 for children aged 4-12. Tickets for the

The chair-o-plane, the labyrinth of tents

The Amstelpark Open Tournament returns

cruise must be collected and paid for one

and too many acts to count... These are

for a full week this summer, from 27 Au-

hour before boat departure at the latest.

the ingredients that make up De Parade,

gust to 2 September. Everyone with a valid

More info, reservations and tickets:

Holland’s most popular travelling theatre

KNLTB membership is welcome to take

De Boswinkel, +31 (0)20-5456100 or

festival. This summer it returns to Martin

part in the tournament. Matches include

boswinkel@amsterdam.nl.

Luther Kingpark, with a plentiful program-

singles and doubles. More info and regis-

Website: amsterdamsebos.nl/boswinkel.

me in store. More info: www.deparade.nl.

tration: www.toernooi.nl.

Through Saturday 22 September Sunday 27 August THE DISCOVERY OF THE HYDRANGEA Tuesday 15 August

@ Zuidas Botanic Garden

GET LOST – ART ROUTE @ Zuidas For the duration of three months this

PERFORMANCE: BRASSTA

The fabulous journey that brought the

summer, the GET LOST art route runs

LA VISTA BRASS BAND

hydrangea to Europe is a tale with many

through Zuidas, with 12 works by young

@ Beethovenplein

twists, turns and subplots, traced from

artists exhibited in public spaces. Follow

Get ready for the boys of the Brassta

start to finish in this lecture at the Zuidas

the route, get lost and be inspired! This is

la Vista brass band, coming to Zuidas

Botanic Garden. From the French explorer

the second time that Zuidas will be hosting

during this year’s Grachtenfestival. Having

who travelled the world incognito as a

this event. The pieces on display were

performed at the North Sea Round Town,

sailor, via a Parisian watchmaker, to a

commissioned by local companies inclu-

Amersfoort Jazz Festival and Jazz in Duke-

mysterious member of the House of Oran-

ding the AkzoNobel Art Foundation, FLOW

town, to name but a few, these musicians

ge-Nassau – all of them linked by that stiff,

Real Estate and ABN AMRO. Zuidasdok,

have proved they know how to brass the

strange plant in our gardens. More info:

Hello Zuidas and ZuidPlus are also invol-

house down! Good times are guaranteed!

www.botanischetuinzuidas.nl.

ved. More info: www.getlost-artroute.com.

• 27

‘If it won’t work at home, it won’t work at the office’

ANNEKE WIELING

Protiviti Netherlands advises a prime portfolio of Dutch and global clients across various market segments. Based in Zuidas for ten years now, this year the company had to make a choice: to relocate or to renovate? Protiviti opted for the latter, giving their floor at the SOM building on Gustav Mahlerlaan a full-scale facelift. Active in 70 offices in over 20 countries worldwide and with a workforce that tops 4,500, the company’s Dutch team brings together experienced, driven management consulting professionals with specific expertise in Internal Audit, Risk, Business & Technology Consulting services. They work together in an informal setting imbued with a strong sense of team spirit, enterprise and professionalism. That informality is key, says Anneke Wieling, Managing Director of Protiviti Netherlands. Hello Zuidas caught up with her at their modernized office.

28 •

Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit. We are committed to attracting and developing a diverse workforce of professionals that share the common value of collaboration. As an organization, we believe that by teaming together, with each other, and our clients, we can see beyond the surface of changes and problems organizations face in this fast changing world to discover opportunities others might miss and face the future with greater confidence.

Our Mission: Teaming with clients to protect and enhance enterprise value by identifying, anticipating and solving critical business problems.

EMPLOYEES HAPPY IN ZUIDAS

work globally when advising clients on financial

Having occupied its current premises for ten

processes and control. Given all that, it makes sense

years, this year Protiviti opted for staying Zuidas

that we work together with Protiviti offices outside

and renovated its office instead. ‘Our reason for

The Netherlands a great deal.’

moving here ten years ago was that several of our clients were located nearby’, Anneke explains.

IF IT WON’T WORK AT HOME,

‘The crisis put a crimp on Zuidas for a long time,

IT WON’T WORK AT THE OFFICE

but the district has been riding a huge wave of

Anneke characterizes Protiviti as a very flexible

development for a while now. It didn’t take us

employer: ‘When I started here ten years ago, my

long to realize that we don’t want to leave. The

youngest son was just six months old. The rest of the

connections are great and our employees are

management team had young kids too. So within the

happy here. And these days there are lots of great

company we all agreed that it’s got to work at home,

eateries around, so in the afternoon everyone

otherwise it won’t work here. So that’s our motto. If

heads out for lunch – the options are endless!’

your kids are sick, the plumber has to fix something or you have to take care of your elderly grandmother,

A GLOBAL TEAM

then it’s never a problem to take time off to do what

PROTIVITI

Protiviti is a firm with global operations, and that has

you need to do. Obviously it has to be coordinated with

Gustav Mahlerlaan 32

lots of perks. ‘All the managing directors, like me, are

others, but people are very conscientious about doing

SOM 1 Building, Floor M

assessed on Protiviti ‘s worldwide results together’,

that. Of course, that flexibility works both ways. Protiviti

1082 MC Amsterdam

Anneke continues. ‘That makes working together

is very flexible, but we expect the same from our staff.

+31 (0)20 346 0400

very easy and smooth. People from our foreign

Our employees are happy with this arrangement, and

contact@protiviti.nl

offices regularly come here to participate in projects,

that makes Protiviti Netherlands feel a little like a family

protiviti.com

join courses, attend conferences, etc. We also often

enterprise. That’s a wonderful feeling to have at work.’

Text Romy Lange • Photography Davien Hulsman

• 29

SUSTAINABILITY

SUSTAINABILITY

NEWS

30 •

SUSTAINABILITY

CLOSING THE DEAL ON SMART LOGISTICS As Zuidas continues to grow, the supply of goods and services to and from the district is expanding too. Hello Zuidas, GBC Zuidas, Bycs and the Accessibility Task Force have joined forces in ‘Smart and Sustainable’, an urban logistics programme designed to maximize access to Zuidas and reduce environmental impacts. A first step was taken during the GBC Zuidas CEO Breakfast, where GBC Zuidas signed the Zero Emission Urban Logistics (ZES) Green Deal on behalf of its members. This entails a commitment to contributing to the quest for smart solutions, whether it’s by grouping deliveries at a hub location or by making the switch to bikes and e-transport. Programme initiators will be investigating the best approach to each traffic flow. The signing of the Green Deal cements broader support for these efforts.

FLYING TO WORK BY E-BIKE Early May, 20 energetic local professionals joined in a new GBC Zuidas e-bike trial, which was part of an effort by GBC Zuidas to motivate people in the Zuidas district to commute to work by e-bike instead of going by car or public transport. Among the participants was Menno van der Linden of the Zuidas Amsterdam Development Office, who lives in Haarlem and traded public transport for an e-bike. ‘Cycling to Zuidas was brilliant! Just 40 minutes from Haarlem – and I went even faster than by train. Other road users aren’t quite used to seeing these bikes speed by, though. On the final night I forgot to recharge the battery, which meant pedalling the last few kilometres the old-fashioned way. That was tough going!’ GBC Zuidas offered participants the use of QicQ bikes free of charge. If there is sufficient interest, another trial will be set up in 2019.

A NEW GREEN GENERATION Green Business Club (GBC) Zuidas believes sustainability should be an automatic part of business processes for the new generation in Zuidas, and wants to get this group even more actively involved in sustainable projects. To reinforce and expand this part of its mission, GBC Zuidas will be launching the GBC Academy this summer. The Green Business Challenge, Circular Office Supplies (in which students advise companies on circular procurement), the Consultancy HUB (in which students help companies solve sustainability challenges), student thesis research on energy conservation issues, and work placements at GBC Zuidas will all be brought together in the new GBC Academy.

Interested to find out how the GBC Academy can benefit you and/or your company?

Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.​

Visit http://greenbusinessclub.nl/zuidas/projectgroep

Text Maartje Oome

• 31

HELLO YOU

FOOD ASSEMBLY OPENING Thursday 8 May @ Market33 • The first Food Assembly in Zuidas made its debut at Market33.

• A wide range of local farmers presented their regionally produced products.

• Orders placed online can be collected at the pop-up market in Market33 every Tuesday evening.

• Sign up to become a member free of charge and with no strings attached on: www.boerenenburen.nl.

You will receive updates on this pioneering approach to shopping locally!

32 •

Photography Lotte de Graaf

The modern

ZUIDAS MAN Men in smart suits and ties - it could be the uniform of Zuidas. Danish label Matinique takes its inspiration from the modern man: a man who works hard, travels frequently and puts functionality first. A man who chooses a Matinique suit because that lets him cycle to work yet arrive clean and crisp.

DANISH FUNCTIONALITY

Matinique. Our shirts hardly wrinkle. Also, the fit of

‘Danes are always looking for functionality’, explains

our shirts is a bit longer and slimmer, to match the

Randy Koetsier, owner of two Matinique shops in the

measurements of the average Dutch guy. Blue and

Netherlands, ‘and that’s why Matinique’s suits are

white are the standard colours to wear underneath

made to be virtually wrinkle-proof - ideal for men who

a suit. And they’re great as casual wear too.’

cycle to the office. A suit also has to look fantastic on, otherwise you won’t wear it, and that’s a shame. The

SUMMERTIME

materials used for our suits are breathable and offer a

When the thermometer hits around 30°C, you don’t

very comfortable fit.’ Most popular is the classic navy

want to be walking around Zuidas in a sweaty suit.

suit. Randy affirms that ‘Navy is really the best colour

‘A suit that is made from a mix of cotton and linen

MATINIQUE

for a suit. Blue is business-like, smart and easy to

is ideal in that case’, advises Randy. ‘The fabric is

CONCEPT STORE

match, and it’s also a powerful colour.’

thinner and the weave lighter. Also, summer suits

AMSTERDAM

often don’t have a full lining, but are half-lined, which

Utrechtsestraat 120

EASY CARE

makes them significantly cooler. Matinique is a label

1017 VT Amsterdam

It goes without saying that the hardworking gents

that always factors in how people travel to work

+ 31 (0)20 358 5863

of Zuidas can think of better things to do than iron

each day, ensuring you’ll always arrive fresh and

www.matinique.com

their shirts. ‘That’s why easy care is so important at

crisp to your appointments.’

Text Romy Lange

• 33

ZUIDAS ARCHITECTURE

The Fred - Clean, chic and classy Project location Fred. Roeskestraat

Floors

Architect

Dam & Partners Architecten

To the south, on Fred. Roeskestraat,

Developer

Provast

building A has 11 residential floors (110

Investor

Amvest

rental units). To the rear, buildings B

Completed in

July 2017

(20 owner-occupied units) and C (44

Main user

Residents

owner-occupied units and 3 penthou-

Floor area

Units range from 58 to 100 m2

ses) vary in height, that ranges from five to nine floors.

34 •

ARCHITECTURE

Zuidas is renowned for its pioneering

of ways, while the building material and

FUN FACTS

architecture. As it matures into an

architectural features draw all three blocks

• The three blocks are arranged in a U shape,

international quarter of Amsterdam,

together. For example, beige natural stone

leaving an open space in the middle for

buildings are shooting up right and left in

was used for the entire complex, and all

an attractive courtyard with a pond and

Zuidas. Amidst these modern skyscrapers,

of the façades are interspersed with large

a butterfly garden. Passers-by on Fred.

it may be difficult to imagine that only

windows, emphatically recessed to create a

Roeskestraat peering through the windows will

around 20 years ago, this stretch of land,

sense of transparency while simultaneously

connecting the residential neighbourhoods

retaining a robust solidity. Inside, the

of Zuid and Buitenveldert, consisted

building is luxuriously appointed, with its

everything: underneath the courtyard is

mostly of tennis courts and football

high-ceilinged apartments fitted with top-

a parking garage for the exclusive use of

pitches. In this series we zoom in on the

end kitchens and bathrooms. Flats on the

architecture of Zuidas. This time, we take a

ground level boast private gardens, while

closer look at the Fred.

the upper floors have beautiful balconies

Fred got its name, but for the trivia buffs:

that can be enclosed with folding sliding

Frederik Roeske was a renowned choral

Voluminous and clean-cut, yet chic

windows and which creative occupants

conductor and founder of the highly

and exclusive, the Fred has the best of

can easily turn into a sunroom. In fact, with

regarded Apollo royal men’s choral society.

everything. This elegant, urban residential

all apartments offering ample scope to be

complex easily holds its own amidst the

transformed into a personal paradise, the

architect Diederik Dam opted for bronze-

great number of imposing office towers. The

Fred has something to suit everyone. Simple

tinted aluminium frames. Though often

building, which is composed of three distinct

and serious at first glance, it’s lifted by a

associated with dreary office buildings, this

blocks of varying heights, communicates

myriad of touches that make life just a little

material adds a surprising touch of urban

with its surrounding environment in a variety

more perfect.

chic to the Fred.

Text Eefje van den Akker • Photography Luuk Kramer

be able to make out a little slice of this garden.

• The designers have obviously thought of

residents.

• Few people actually know where the

• When designing the sliding windows,

• 35

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

AMC AND VUMC MERGE AS AMSTERDAM UMC Zuidas -The Academic Medical Center (AMC) and VU University Medical Center Amsterdam (VUmc) have joined forces in an administrative merger. Legally, the two university hospitals are still separate entities, but from now on they will work together under the new name Amsterdam UMC. The medical centre merger was years in the making and is the largest ever in the Netherlands. It was already green-lighted by the Netherlands Authority for Consumers and Markets (ACM) in 2017.

36 •

INTERIM MANAGER FEES SOAR

RECORD JOB GROWTH PUTS A PREMIUM ON

Zuidas - After a handful of lean years, managers hired

PROFESSIONAL DEVELOPMENT

in to temporarily take a company or organization under

Zuidas - A job market forecast published by the Dutch UWV

their wing are once more hiking their fees. In the financial

Employee Insurance Agency on 1 June reveals that employment

services sector rates are seeing a particularly sharp rise

is set to reach record highs over the next few years. In the

following a two-year dip, according to a report published

next two years, the number of jobs in this country will grow by

by Schaekel & Partners, an interim management firm. The

more than 318,000 to a total of 10.5 million by mid-2019. That

agency conducted a poll among a representative group

would be good news, of course, were it not that employers in

of 475 experienced graduate interim managers in its own

several key sectors – most notably healthcare, IT, construction

network in April and May. This revealed that 80% are

and engineering – are already having a hard time filling

currently on an engagement, and 62% expect the market to

vacancies. There’s no shortage of work, but a dearth of skilled

continue to improve. Hourly fees are up from an average of

candidates. This is proof yet again that the world is changing at

€113 last year to €122 today; a figure skewed slightly by the

a lightning pace – not only in terms of technological and digital

statutory cap on executive pay in the public sector.

innovations, but also on societal, social and geopolitical fronts.

GOOD YEAR FOR ALPINVEST

FOREIGN INVESTMENTS IN

THANKS TO ‘VERY STRONG EXITS’

HOLLAND FALL OFF AFTER PEAK YEAR

Zuidas - Dutch private equity firm AlpInvest closed the books

Zuidas - The number of foreign investments in the

on a strong year, profiting from the high prices for which

Netherlands dropped substantially in 2017 relative

businesses changed hands in 2017. Its recently filed financial

to 2016, but according to accounting and consultancy

statements show that AlpInvest recorded net returns of

firm EY, there’s no cause for concern. Investors

18.1% last year, which is substantially higher than the 10.4%

are only coming up for air after peaking in 2016, and

posted in 2016. According to the firm’s director, Paul de Klerk,

remain as positive as ever about the Dutch

the increase can be attributed to several ‘very strong exits’.

investment climate.

• 37

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HELLO YOU

Merel de Groot, Paul Wevers, Mariska Bongaards & Jerry van Schaick

Huguette Crielaers & Rosemarie van der Ham

Caroline Adriaanse, Rose Wiewel, Marie-Christine Lodewijk & Elisabeth van Zijverden

Emiel Govaert, Ruth Jansen & Erik Maitimo

Sacha Paanen & Lande Grandpré Molière

Suzanne de Zwaan & Rebecca Sluijter

HELLO ZUIDAS CANAL CRUISE Edward Zevenbergen, Kim Nordmann & Tico de Mulder

(MEMBERS ONLY) Thursday 17 May

Adam Tasi, Jordy Groot & Casper Klap

• Members were invited to join the yearly Hello Zuidas canal cruise through Amsterdam.

• The event kicked off at BPD with a tour of the building and viewing of the art collection.

• The weather was glorious, and members had fun chatting and Lidi Brouwer & Gawithrie Vaanholt

Gertjen Kaandorp & Hans Augustinus

Photography Lotte de Graaf

catching up on the boat.

Juliette Willemse & Letty Verweij

Reina Hazenberg & Marlies Postma-Sienot

Rik Hoogendoorn & Jesse Gosse

• 39

HOTSPOT SPECIAL

ZUIDAS

Hotspot Special Zuidas today is nothing like it used to be a few years back. Apart from lots of new homes, restaurants, bistros and shops have emerged and are opening up right and left. These days, Zuidas has almost all the essentials covered! And now that summer weather has arrived, it’s the perfect time to do some local exploring. There are sure to be spots you have yet to discover! To help you on your way, this issue’s special offers a rundown of some exciting new hotspots... with a little excursion to Zaandam thrown into the mix.

40 •

HOTSPOT SPECIAL

VASCOBELO:

new hangout in Zuidas Looking to grab a quick sandwich, sit

Art” with our Belgian barista Peter Herno.

down for lunch, meet for coffee or work

But I wanted to build the brand and open

quietly? Look no further! New arrival

nice brasseries that served coffee and

in Zuidas is Vascobelo, a brasserie in

breakfast, with excellent service and a focus

NoMa House on Parnassusweg. The

on freshness, and a spot where people

Belgian family de Roeck is the owner

could come for drinks and dinner too. I want

and inventor of the Vascobelo brand

customers to feel at home, so at all of our

and Daan Meischke is the co-owner and

locations we’ve created a homey ambiance

responsible for the operational part. It’s

and centre everything on our guests.’

CO-OWNER DAAN MEISCHKE

the seventh location in the Netherlands, and Daan is excited to open on this

GRAB & GO

location as well as looking forward to

Lots of people who work in Zuidas have busy

welcoming the Zuidas crowd.

schedules and don’t always have time to sit down for lunch. This location of Vascobelo

CENTRED ON GUESTS

has a ‘Grab & Go’ entrance. ‘People can grab

Vascobelo started out as a coffee supplier,

a sandwich or salad here, or a delicious soup

but owner Daan had bigger ambitions.

or ice cream in season’, Daan explains. ‘To

‘Initially we were wholly focused on coffee;

prevent queueing, we’ve created a special

in 2010 we even won the Gold Medal “Latte

setup to guarantee swift service.’

‘Vascobelo has Belgian roots, and with that comes a tradition of making something special out of every meal.’

MANAGER VASCOBELO NOMA HOUSE

CAFÉ-BRASSERIE Menu items in the brasserie will change regularly, but the classics will always be available. ‘Vitello tonnato, Caesar salad and our classic chicken, for example.

VASCOBELO V-BAR

We serve generous portions, and everything is bursting with flavour. Vascobelo

NoMa House

has Belgian roots, and with that comes a tradition of making something special

Parnassusweg 400

out of every meal. And that’s what we do here! We’re eager to welcome everyone

1076 AV Amsterdam

in Zuidas on our new location and introduce them to our concept!’

www.vascobelo.be

Text Romy Lange

• 41

HOTSPOT SPECIAL

Are you looking for the ideal ambiance for your meeting, training, private event, dinner or reception?

De Nieuwe Poort is a social enterprise that offers a range of different rooms, accomodating up to 200 people. We are daily open from 8.00-23.00 for breakfast, lunch or dinner.

Our tasty meals are made in our Social Kitchen, where we offer people who are disadvantaged in the labour market a stepping stone in life.

For more information, email us at zaalverhuur@denieuwepoort.org or visit www.denieuwepoort.org

Claude Debussylaan 2 - 1082 MD Amsterdam - 2 minutes’ walk from - Amsterdam Zuid Station

Palante, the ‘borrel’ freehaven on the Zuidas 10 reasons to celebrate your special event at Palante: 1. Really nice terrace 2. Far from the madding crowd 3. Sun shines on it from 12.00 till sunset 4. Available for private use in the weekend 5. ‘Gezellig’ and peaceful 6. Located on the greenest street of the Zuidas 7. A menu that pleases both the hedonist as the health lover 8. Very affordable. Very.

9. Seven days a week open for private and corporate events 10. Feel the free wind in your hair while enjoying a drink

CAFE-RESTAURANT PALANTE breakfast – coffee – lunch – drinks – take away – early dinner Fred Roeskestraat 97, 1076 EC Amsterdam info@restaurantpalante.nl www.restaurantpalante.nl

42 •

RESTAURANT DE KRAAI at THE ZAANSE SCHANS

you too can

enjoy our delicious

OLD DUTCH FESTIVITY FOR YOUNG AND OLD!

pancakes

AT PANCAKE RESTAURANT DE KRAAI at THE ZAANSE SCHANS, IT’S ALWAYS a SPECIAL MOMENT. FOR EVERYONE! At this Old Dutch restaurant, you’ll momentarily forget the world around you. With an authentic atmosphere and friendly staff all in the idyllic setting of the Zaanse Schans, how could you not?

EXTENSIVE MENU Besides a range of truly Dutch pancakes, our menu features the most delicious sandwiches, soups, salads, coffee, tea and pastries. Homemade with fresh ingredients. And when the sun is shining then it’s pure pleasure on our patio by the water.

UNIQUE SETTING De Kraai and the Zaans Museum go hand in hand. Stroll along wooden 18thand 19th-century houses, mills, barns and workshops. Have a peek in the little shops, enjoy a bike ride or take a boat trip, and then treat yourself at De Kraai.

You’re guaranteed an unforgettable day!

Discover our menu and all of the possibilities for a delightful day we are pleased to offer at www.dekraai.nl or call +31(0)75 - 615 6403 to discuss your requirements!

A delicious sunny barbecue on a unique location? It’s possible at De Kraai!

Enjoy the best meat, fresh salads, a drink and lots more, in the sun on our terrace.

When the sun doesn’t show for a second, we’re able to provide a solution for that.

Easy to Reach De Kraai is easily accessible by bus, train, car and bicycle. The Rnet-bus 391 runs from Amsterdam Central Station every 15 minutes to the Zaanse Schans.

The station ‘Zaandijk - Zaanse Schans’ can be reached by local train from Amsterdam Central Station in 17 minutes. (+ a 15 minute walk to the Zaanse Schans)

PANCAKES  PANNEnKOEKEN  CRÊPES Pfannkuchen  panqueques

RESTAURANT DE KRAAI Kraaienpad 1  1509 AX Zaandam www.dekraai.nl

HOTSPOT SPECIAL HUGO BOSS PROFUOMO VAN GILS CAVALLARO DENHAM TED BAKER GREVE COM4 VANGUARD HAMAKI-HO AND MORE…

Gentlemen’s Place:

STYLE MASTERS OF ZUIDAS If you’re in search of menswear that’s a cut above the rest, Gentlemen’s Place in Zuidas is the place to be. Adam Tasi and Christiaan Sijnen, the shop’s owners and style masters, add a new dimension to the expression ‘the clothes make the man’. Their personal approach to selecting smart casual and/or business dress is bespoke in every way, and reflecting and reinforcing the personality

CHRISTIAAN SIJNEN & ADAM TASI

of the wearer. We asked Adam and Christiaan to tell us more.

CLASSY CLOTHES

way, we can make shopping for clothes hassle-free

‘We specialize in stylish ready-to-wear clothes

as well as offer personal styling and advice. We’ve

by labels like Hugo Boss, Profuomo, Ted Baker,

noticed that there’s real demand for this.’

Cavallaro and Greve, to name a few’, explains Adam.

‘The new Hugo Boss and Van Gils suit collections

‘Our style master classes are also incredibly popular’,

arrived just recently’, adds Christiaan. ‘Those are

Christiaan continues. ‘We teach you all about

ideal for men in Zuidas’. Adam fills in: ‘We can tailor

menswear, combining pieces, etiquette and how the

suits to measure within a day or two, so you can

senses and inner personality coincide. When making

STANDARD DEALS

wear it straight away. Given the ubiquitous time

a first impression, after all, image is so essential.’

• Buy any 3 shirts

pressure here in Zuidas, that’s something our

and get the 4th

customers value.’

one for free

GENTLEMEN’S PLACE (ZUIDAS) Arnold Schönberglaan 7

CATERING TO COMPANIES

1082 MJ Amsterdam

and receive a

The co-owners also routinely organize Office Fashion

Behind Baker & McKenzie, facing the highway

Profuomo shirt

Tours, where, Christiaan explains, ‘we set up a shop

www.gentlemensplace.com

in-house at companies for a full or half day, featuring

Follow us on

• Buy any suit

for free

and

a range of both men’s and ladies’ wear’. Adam: ‘That

44 •

Text Romy Lange

HOTSPOT SPECIAL

Market 33 is the urban foodcourt in Amsterdam Zuid. We unite ten food stands serving mouth-watering dishes produced by passionate local food entrepreneurs. Experience the wide variety of healthy dishes, delicious tastes and use of fresh ingredients - ranging from Asian streetfood, crispy flammkuchen, handmade pasta and fresh poke bowls to gourmet pita's and of course juicy burgers. Our bars offer a variety of drinks like locally roasted coffees, real leaf teas, craft beer, naturally produced wine and organic soft drinks.

MARKET 33 - THE URBAN FOODCOURT Claude Debussylaan 33 - 1082 MC Amsterdam - Contact & reservations: hello@market33.nl

WANT TO STAY UP-TO-DATE ON ZUIDAS NEWS AND ALL THE LATEST HOTSPOTS? The new Hello Zuidas website is coming soon!

Check www.hellozuidas.com regularly, and don’t miss out!

• 45

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Stella Agency supplies extremely representive hosting personnel for all your business events and front off ice requirements. Our strict recruitment and selection criteria eliminate all quality risks in advance so that you are assured of the optimum match. Stella Agency is the hospitality staff ing specialist with over 20 years of experience.

STELLA OFFICES IN

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Off icial promotion partner of the Hello Zuidas magazine.

Stella Agency | WTC Tower A, Level 5 | Strawinksylaan 507 | 1077 XX Amsterdam | +31 (0) 20-7883361 | amsterdam@stella-agency.nl | www.stella-agency.nl

your dentist might be just around the corner book now a free first consultation

visit us and register online at vandeveerdentists.nl or call 020 - 66 23 071 Gustav Mahlerplein Zuid 116 1082 MA Amsterdam

dentists tandartsen op de Zuidas

17077 Vd Veer Adv_185x127,5_O4.indd 1

15-06-17 13:23

Hello Zuidas welcomes

the following new members COMPANY MISS MOLLY • SECTOR BAR/RESTAURANT Link with Zuidas: We have a wide range of contacts and know lots of people here. We also know a great deal about the dynamics and huge potential of this interesting area.

Reason for becoming a Hello Zuidas member: Hello Zuidas is a valuable organization with a network from which we can learn a great deal. We also want to share our ideas with other businesses and contribute to the development of this fantastic location.

COMPANY MASTERCARD • SECTOR FINANCE • NUMBER OF EMPLOYEES 25 Link with Zuidas: Mastercard Nederland is a satisfied resident of the Symphony building in Zuidas, from which we have been serving Dutch customers for several years now.

Reason for becoming a Hello Zuidas member: We are a global company, doing business in almost every country. We are also listed on the NYSE. As a global company, we feel it is important to be part of local networks, so it’s only natural for us to become a member of Hello Zuidas and the network of companies with which we share this neighbourhood.

COMPANY JUIZZ B.V. • SECTOR BICYCLES • NUMBER OF EMPLOYEES (IN ZUIDAS) 5 Link with Zuidas: In the last nine years JUIZZ has evolved into a company specialized in premium e-bikes sales alongside bicycle maintenance and repairs. In Zuidas we have the space and possibilities we need for continued growth.

Reason for becoming a Hello Zuidas member: Hello Zuidas has a great network that we are eager to tap into.

JUIZZ sees e-bikes as the prime alternative to cars. One of the things we would like to do through Hello Zuidas is connect with companies that are interested in e-bike mobility solutions with a full maintenance programme.

COMPANY HOUSE OF SPORTS • SECTOR SPORTS MARKETING, EVENTS • NUMBER OF EMPLOYEES 60 Link with Zuidas: House of Sports is a full-service sports marketing agency which organises Dutch and international sports events such as De Coolste Baan and the World Allround Speed Skating Championships at Olympic Stadium, the Amsterdam City Swim for ALS and the Zuidas Run on 28 September 2018.

Reason for becoming a Hello Zuidas member: We’d like to promote events like the Zuidas Run through the Hello Zuidas network. And we would also like to contribute ideas on using sports as a communication tool in the business strategies of Hello Zuidas partners.

COMPANY PROTIVITI | INTERNAL AUDIT, RISK, BUSINESS & TECHNOLOGY CONSULTING SECTOR CONSULTANCY • NUMBER OF EMPLOYEES MORE THAN 4,500 WORLDWIDE Link with Zuidas: The Protiviti team in the Netherlands has been operating from our office at Gustav Mahlerlaan 32 (SOM 1 building) in Zuidas for ten years!

Reason for becoming a Hello Zuidas member: Protiviti wants to be an active member of the Zuidas community and Hello Zuidas is the perfect platform for that.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 47

MEMO BOARD

TWO NEW RESIDENTS OF ABN AMRO HQ AMSTERDAM’S GRACHTENFESTIVAL RETURNING TO ZUIDAS

For everyone keeping a keen eye

The Grachtenfestival has become a fixture in Amsterdam’s summer festival calendar. Every

on the webcam at the top of the

year in mid-August, young musicians from across the globe come to play on the city’s most

ABN AMRO tower, the long wait was

illustrious locations. Beatrixpark once more features in this summer’s festival line-up and

rewarded by late April, when two

don’t be surprised if a brass band suddenly pops up on Beethovenplein. Check the full

peregrine falcons finally hatched. It

programme on: www.grachtenfestival.nl, and discover what’s on city-wide.

was a special moment, especially considering the fact that these birds had long been listed as an

JOY JAAGPAD TENNIS CLUB

endangered species. With two new

UNVEILS NEW CLUBHOUSE

chicks, they have come two steps

As work on Zuidasdok kicks into gear,

closer to a healthy population. Avid

Zuidas is evolving in ways both big and

followers had already noticed that

small. Recently the Joy Jaagpad tennis

the mother was laying up supplies,

courts had to shift seven metres to make

but now they can also enjoy

room for the new A10 overpass. The club

watching the feeding process.

seized the opportunity to tear down the

Aside from allowing viewers to spot

old seventies-era clubhouse and replace

the cuteness quotient of these

it with a new architectural stunner. Talk

fuzzy creatures, the webcam also

about making a virtue of necessity!

offers a stunning panoramic view.

[

p Zuidas gekweekte 100% biologische tulpen evat stoffen van nature aanwezig in tulpen

P@

[

Alongside Zuidas Beer, our district now boasts its very own tulip liqueur. The A10 ramp erel Ligtelijn (Van Zuylekom, Levert & Co) m.m.v. Hompe en Taselaar www.primeurzuidas.nl

along the Beethovenstraat underpass proved to be the perfect patch to cultivate tulip bulbs for this unique after-dinner drink, which is sure to be an unprecedented taste sensation!

‘Primeur Zuidas’ (limited production) was developed by Merel Ligtelijn (Van Zuylekom,

tulp 7

7

P@

n

TULIP LIQUEUR PREMIERS IN ZUIDAS!

enlikeur

777 777 7

7

de or ig ine le

www.primeurzuidas.nl.

48 •

een product van

Levert&Co) in collaboration with engineering consultancy Hompe en Taselaar. More info:

PRIMEUR

ZUIDAS

MEMO BOARD CROWDFUNDING FOR INNOVATIVE RESEARCH Dr Ed Eringa and Dr Yolande Appelman of VUmc have launched a crowdfunding campaign in collaboration with the Nederlandse Hartstichting (Dutch Heart Foundation) . Their aim is to raise money for their research into a new imaging technique for small arteries. Their proposed research is said to be groundbreaking. To this purpose, they are currently looking for donors both large and small. The Hartstichting has pledged to match the funds collected for their research. You can support their work by contributing via the website! Go to: https://steunmijnonderzoek.hartstichting.nl /project/appelman-eringa.

SPOTTED: NESTING OYSTERCATCHERS! In spring 2017, Breevast installed a large living roof on one of its properties in Zuidas, made possible through a municipal subsidy and a contribution from Waternet. Not long ago, a nesting oystercatcher was spotted in this green rooftop park! This is the time of year in which oystercatchers are busy hatching and rearing their chicks. Nesting pairs as well as larger fledglings can now be seen and heard, loudly and clearly, in tidal flats and inland areas. But they are also spotted, with increasing frequency, in urban locations, where oystercatchers often nest on rooftops. According to the Netherlands Association for the Protection of Birds, flat rooftops are offering the fast-declining oystercatcher population a lifeline in towns and cities, where they and their nestlings are safe from predators like cats and foxes.

• 49

Apartment ...

or cottage

In the city ...

or in the country

A financial advisor who arranges everything

or get a mortgage online on your own

Whatever you decide, We will provide you with the best advice

The #1 Zuidas translation agency Your translation partner for: purchase contracts - valuation reports real estate brochures - lease contracts www.taalcentrum-vu.nl 020 - 598 64 20 | vertaalbureau@taalcentrum-vu.nl

ENJOY SUMMER IN DE KERSENTUIN

Join us for lunch or dinner or have a bite and cocktail in our bar and terrace!

INTERNATIONAL PENSION ISSUES?

May we take your reservation?

Contact Kirsten Voest on +3120 570 56 55 or via garden.banquet@bilderberg.nl for requests and reservations

5 continents. We are trained to handle new situations with

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We are specialized in international pension optimization for expats and corporations. We have 20 years of experience on interest and care. We welcome the related extra challenges of international issues.

FOR MORE INFORMATION info@expatpensionholland.nl or + 31 (0)6-26014112

W W W. E XPAT PEN SI O N H O L L A N D. N L

Members Hello Zuidas • June 2018

If your company isn’t on this list, please contact servicepoint@hellozuidas.com 1. 900 Mahler (Syntrus Achmea) 2. ABN AMRO 3. Accendium 4. Accenture 5. À Deauville 6. AkzoNobel 7. Albert Heijn 8. Amsterdam in Business 9. AICS 10. Amsterdamse Bos 11. APG 12. Apleona GVA B.V. 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. ASEGA Media 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. AVIS 20. BackWERK Zuidas 21. Bagels & Beans 22. Baker McKenzie 23. Beheermij WTC Amsterdam 24. Being Development 25. Big Brothers Big Sisters A’dam 26. Blue Boat Company 27. Bolenius 28. Bouwens& 29. Boyden Global Executive Search 30. Breevast 31. Broersma Nieuwbouw 32. Bushwick 33. Caffè Belmondo 34. CBRE B.V. 35. China Construction Bank

(Europe) S.A. Amsterdam Branch 36. citizen 37. Che Buono 38. Club Sportive 39. CMS 40. Cognito Financial Communications 41. Colliers International 42. CompaNanny 43. Corporate Housing Factory 44. Cosmo Hairstyling 45. Crowne Plaza A’dam South 46. Customized Media 47. D&B The Facility Group 48. De Brauw Blackstone Westbroek 49. De Hypotheker 50. Deloitte 51. De Nieuwe Poort 52. De Zuidas Apotheek 53. Dentons Boekel 54. Doctor Feelgood 55. Domeco Development B.V. 56. Doppio 57. Dudok Patisserie 58. Eden McCallum 59. Eefje Voogd Makelaardij 60. Eigen Haard 61. Element Hotel 62. ENGIE 63. Euro CCP 64. EY 65. Face Body Bar by Doctors Inc. 66. Fam. Advocaten 67. Financial Offices 68. Fit 20 69. Flexform Amsterdam 70. Fortron B.V. 71. Freshfields Bruckhaus Deringer 72. Fris Makelaars 73. G&S Vastgoed 74. Gentlemen’s Place 75. Gerrit Rietveld Academie 76. Grand Café Mahler 77. Greenberg Nielsen 78. Green Business Club 79. Greenwheels

80. Gustav Gym 81. Gustavino 82. GVB 83. HAB Int. Accountants & Consultants 84. Hago Nederland B.V. 85. Hans Struijk Fietsen 86. Health & Therapy Centre 87. Hestia Kinderopvang 88. Het Amsterdamse Proeflokaal 89. Het Zwarte Fietsenplan 90. Hogan Lovells International LLP 91. Holiday Inn Amsterdam 92. Houthoff 93. Hotel TWENTY EIGHT 94. House of Sports 95. Htel Serviced Apartments 96. IMA 97. InAmsterdam 98. INBO 99. ING Rayon A’dam Zuid West 100. JLL 101. Johan Cruyff Institute 102. JUIZZ 103. Kempen & Co 104. Koetjes en Kalfjes 105. König + Neurath (Nederloand) A.G. 106. Lebkov & Sons 107. Lexence 108. Liander 109. LibRT 110. Limon 111. Loyens & Loeff 112. Lunshof Makelaardij 113. Maarsen Groep Beheer B.V. 114. Macquarie Capital (Europe) 115. Made in May 116. Markit 117. Market 33 118. Mastercard 119. MBO College Zuid 120. Mech Make & Take 121. Miles Building 122. Mindfulbizz 123. Miss Molly 124. Mondrian Espresso 125. Mondzorg Praktijk Zuidas 126. MUFG Bank (Europe) N.V. 127. Multicopy A’dam WTC 128. Mylk 129. Nationale Postcode Loterij 130. NDI ICT Solutions 131. Nederlandse Ver. van Banken 132. Nedstede Real Estate 133. NEWNRG 134. NH Amsterdam Zuid 135. Nicolaas Lyceum 136. NL Real Estate 137. Novotel Amsterdam City 138. NS 139. Oliver’s 140. Openbare Bibliotheek 141. ORAM 142. Oranje-Nassau Energie B.V. 143. OVG Real Estate 144. Ox & Bucks 145. Palante 146. Partou Kinderopvang 147. Pathé 148. Phisage Beauty & Wellness 149. Platform Beter Benutten 150. Projectorganisatie Zuidasdok 151. Property NL B.V. 152. Protiviti 153. Provast 154. Puramis Consultancy 155. Qbic Hotels 156. Q-Park Nederland 157. Rabobank A’dam Markt Zuid 158. RAI Amsterdam 159. Regus

160. Restaurant het Bosch 161. Restaurant Nine 162. RGA International Reinsurance 163. Rialto 164. Rivers 165. Rob Peetoom 166. Ronald McDonaldhuis VUmc 167. Rosarium 168. RoyalCast 169. Russell Reynolds Associates 170. Savills Amsterdam 171. Salsa Shop 172. SCOR Global Life SE 173. Season-Flowers 174. Securitas 175. Simmons & Simmons LLP 176. Sixt 177. SLFMD Tailoring 178. Spa Sport Hotel Zuiver 179. Speakeasy Inc. 180. Spine Health Incompany 181. Spirit Hosting Hospitality Services 182. Stella Agency & Academy 183. Stibbe 184. St. Olympisch Stadion A’dam 185. Student Experience 186. Summertime 187. Sushilee 188. Sushi Time 189. Symphony’s 190. Taalcentrum - VU 191. Tandartsenpraktijk Van de Veer 192. Taylor Wessing 193. Tax Consultants International 194. Taxicentrale Amsterdam (TCA) 195. The Bank of New York Mellon 196. The Barn 197. The Basket 198. The Bikevertising Company 199. The Office Operators 200. The Online Group 201. The TailorMates 202. Thomaskerk Amsterdam 203. TopJobs Consultants 204. TREC 205. Tribes 206. Trigion 207. UNET 208. Urban Salad 209. Van Dijk & Ten Cate 210. Van Gool Elburg 211. Vermaat Groep (CIRCL) 212. Vesteda 213. Visser Communicatie 214. Vistra 215. Von Poll Real Estate 216. Vrije Universiteit Amsterdam 217. VU Medisch Centrum 218. VU University Press 219. Wagamama 220. Webster Leiden Campus 221. We Canteen 222. Wineboutique & Spirits 223. Wintertaling 224. Worldeye Amsterdam 225. WTC Amsterdam 226. WTC A’dam Business Club 227. WTCafé De Blauwe Engel 228. Xavier (Syntrus Achmea) 229. YoungCapital 230. Your Assistant 231. Zuidas Bier 232. Zuidas Publishers 233. Zuidas gemeente Amsterdam 234. ZuidPlus 235. ZuidasTravel.nl 236. Zuidschans 237. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome.

Photography Davien Hulsman, Lotte de Graaf, Marcel Steinbach, Jan Vonk, Stijn de Vries & Luuk Kramer.

Editorial advisory board Olivier Otten, Merel de Groot, Kenneth Goedhart, Jos Moerkamp, Maartje Oome & Sasja Albersen.

Thanks to Rafael Oliveira (Kraft Heinz), Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Bouwinvest, Doctor Feelgood, Clubsportive, GVB, Crowne Plaza, Stella Agency, Protiviti, Tandartspraktijk van de Veer, Provast, De Kersentuin, Vesteda, Vascobelo, De Nieuwe Poort, Palante, Restaurant de Kraai, Gentlemen’s Place & Market 33.

Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl.

Print run each edition 20.000 copies Circulation Free for Zuidas. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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