Hello Zuidas Juli/Augustus 2019

#44 hellozuidas.com JULY • AUGUST 2019

Christa Wiertz-Wezenbeek President Amsterdam District Court

‘When I look from my window, I feel proud’

Joining forces for efficient

WASTE PROCESSING at New Amsterdam

What do people think of the

VIJFHOEK PARK?

Special feature

HEALTH & LIFESTYLE

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THE NEXT ISSUE IS SCHEDULED FOR THE 2ND OF SEPTEMBER

OPEN TO AMSTERDAM! In all the years I’ve worked in Zuidas, I confess I

Health & Lifestyle feature for you, packed with lots

had never visited the Amsterdam Courthouse. That

of useful information and top tips sure to interest

finally changed when I got the chance to interview

readers in Zuidas.

Christa Wiertz-Wezenbeek, president of the District Court of Amsterdam, for the cover story of this

And if I can give you a tip of my own, it’s to take a

issue. We were eager to ask her about progress on

look at the calendar of events in the centre of this

the new building on Parnassusweg and her role

magazine. You’re sure to find some fun activities

as president. Though the court can seem like a

to enjoy with colleagues, friends or that special

rather closed institution, our conversation was

someone. I, for one, definitely plan to attend

exceptionally open. And that dovetails with their

several concerts in the Grachtenfestival line-up.

plans for the future, which envision a courthouse

And the Bierborrel at Strand Zuid also looks set to

that is more open to the city. What that entails? Read

be a blast.

our interview!

Here’s to a fabulous, sun-filled summer!

For this issue I also had an inspiring conversation with Theo Jansen, a world-renowned artist best

Happy reading!

known for his Beach creatures. One of them is

Romy Lange

currently on display on Gershwinplein as part of the

Editor-in-chief Hello Zuidas

Art Zuid Sculpture Route. We’ve also got a special

r.lange@zuidaspublishers.nl

Summer is here! Zuidas will be celebrating the start of the sunny season in culinary and athletic style, with the Zuidas Culinary Summer Party and Zuidas Run. Culture vultures also have plenty to look forward to, such as strolling past the sculptures along the ARTZUID route, which runs untill 17 September, and the ten-day Grachtenfestival in August. This is Holland’s premier summer festival for classical, jazz and world music, with line-up featuring over 250 concerts on 90 locations. One of which, a lunchtime concert on 13 August, will take place on the top floor of nhow Amsterdam RAI, which will be opening soon. From a height of 90 metres, the views over the city are spectacular. Don’t miss it!

Olivier Otten, managing director of Hello Zuidas

•3

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comfort, bright spaces, attention to details and the use of the finest materials. Every building has its own specific signature and theme. For more information see our website:

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CONTENTS 07 Trending Topics Social Media #Zuidas

08 Coverstory with Christa Wiertz-Wezenbeek ‘When I look from my window, I feel proud’

12 Building the Future Five weekends of ‘isolation’ for Zuidas

14 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

16 Got a Minute? - Public Space What do people think of the Vijfhoek park?

18 Property Property news related to the Zuidas district, Amsterdam or the Netherlands

21 Column Greg Shapiro About Health & Lifestyle in Zuidas

22 Joining forces for efficient waste processing at New Amsterdam Mobility

24 Beach creature in Zuidas ARTZUID

27 Top Tip for Zuidas professionals Always arrive at the office looking stylish with a Rain Couture coat

28 Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands

30 Hello Zuidas Agenda

35 Grachtenfestival in Zuidas Agenda

36 Architecture Stibbe: transparency, flexibility and collaboration

39 Zuidas embraces WereldOuders

42 Submit a good idea for the competition: ‘A good home in Zuid’

43 Sustainability News from Zuidas

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47

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52

• Special feature: Health & Lifestyle • Phoebe de Winter, Rob Peetoom Zuidas: ‘Just small steps can make a very big difference.’

• STRETCHZ ‘Recover harder’ • fit20 The game changer in personal fitness • Zuidas Apotheek & Zuidas Huisartsen: ‘Internationals expect routine medical checkups’ • Vrije Universiteit Giving successful startups room to grow on the VU Campus

54 New Members Hello Zuidas welcomes the new members

55 Hello You ARTZUID opening in Zuidas

56 Memo Board

58 Hello Zuidas Members List & Colophon

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

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SOCIAL MEDIA

#TRENDING TOPICS

YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of

companies who are member of Hello

Zuidas, it is possible to join our LinkedIn group or link as a contact.

Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein

•7

CHRISTA WIERTZ-WEZENBEEK • PRESIDENT OF THE AMSTERDAM DISTRICT COURT

‘When I look from my window, I feel proud’

Christa Wiertz-Wezenbeek, president of the Amsterdam District Court At the end of 2020, the Amsterdam District Court will be moving into a new building, which is currently erected on the site of the old courthouse on Parnassusweg. Construction got underway some time ago and the contours of the building are taking shape. In the meantime, the court is conducting business in temporary premises on Frederik Roeskestraat. The new courthouse is injecting a massive impetus for the further development of Zuidas as a whole. Hello Zuidas interviewed Christa Wiertz-Wezenbeek, now six months into her tenure as president of the Amsterdam District Court, about this mega-project.

You have been president of the Amsterdam District

The NACH [New Amsterdam Court House, ed.] consortium is

Court for six months now. How has that been so far?

in charge of the design, construction and operation of the new

‘It has been a very positive experience. You form a picture in your

courthouse. What has it been like so far to work with them?

mind beforehand of how it will be and prepare as best you can, but

‘It's a very constructive process. I’m not in contact with them

you never know how things will really be until you start. It’s even

personally, but my colleagues are. The architects took all our wishes

more fun than I anticipated and that’s because the courthouse is

on board and also offered a lot of ideas. And, so far, everything is

such an energizing place. Colleagues enjoy working here and there’s

right on schedule.’

always something going on. Because of that, I try to eat in the canteen as often as I can, to interact with all the people who work

Can you reveal anything about the artwork

here. What also energizes me is the central hall with visitors walking

commissioned for the plaza in front of the courthouse?

in and out.’

‘Yes, we’re finally allowed to talk about that. Nicole Eisenman is the artist, and she’s working on a statue as we speak. She submitted an artist’s

Your office looks out over the construction site of the new

impression, which was approved, and now we’ve left her to develop

courthouse. What do you feel, looking out from your window?

the work. The statue will express authority and mercy at the same

‘Recently I got a tour of the building and that gave me a good sense

time. When we presented the concept to local residents, I overheard a

of what it will ultimately look like. But I’m also just plain proud. At

lady behind me say, “I’m going to take my grandkids to see it when it’s

the moment, we’re split across three locations, which is not an ideal

finished.” That was so lovely to hear. Our court serves the public, so it

situation. It will be better when we can all be together again in one

would be wonderful if this is something people can relate to. There will

gorgeous office – we’re certainly looking forward to that.

also be artworks by Femmy Otten in the seven largest courtrooms.’

What image is the new building intended to project?

Does the Amsterdam District Court see itself

‘Transparency and openness and, in terms of design, authority and

as part of Zuidas? Do you use amenities in Zuidas?

solidity. The guiding concept is “justice is public”, and that’s what

How well are you acquainted with the area?

we want to demonstrate, so the structure is open and incorporates

‘We’re located right in the centre of Zuidas and so we are part of

lots of glass. People should feel welcome, but at the same time

the local fabric. Courthouse staff often stroll out to admire the

the building should exude authority. In that respect you can see a

architecture during their breaks or go out for lunch. Our neighbouring

definite evolution from the old building to the new. Careful thought

residents are also very important to us and we’re in frequent

has gone into this. And very important, the building also has to be

communication with them. I myself took a walk through Zuidas with

functional for visitors and staff.’

one of them. I am so amazed by everything Zuidas has to offer. Even

Text Romy Lange • Photography Michael Graste • Make-Up Artist Ruby Quaedflieg (Rob Peetoom Hair + Make-up Zuidas)

•9

public housing – that’s quite striking. The Netherlands are good at working together, and that, to me, is a beautiful thing. That makes me proud. And you see that cooperation in Zuidas, too.’

In an interview with Het Parool you were quoted as saying that the district court intends to attune itself more to the city. What did you mean by that?

‘The courts mould themselves to societal developments. We look at what’s changing and how to adapt, we need to keep looking around

What makes your work special?

and asking questions to keep abreast of developments. To do that,

‘The people, without question. When we have meetings and ideas

we’re going to be doing area surveys so we can get a sense of what’s

are whizzing around, when we’re planning what to do and how to do

happening at the local level.’

it, that always makes me realize our staff is our biggest asset. Those interactions across the organization feel really special. Our work is

You have done research in the States on innovations

all about people; and we do that to the best of our ability. That also

within the court system. What in particular could be

comes down to small things like creating a pleasant atmosphere and

adopted in Amsterdam or the Netherlands?

making people feel as comfortable and welcome as possible in the

‘One thing I saw there is community court, which is about helping

circumstances they are in.’

people move forward. The judge is active in the community and tries to find long-term solutions for people with multiple legal problems.

Is there anything in particular you

That’s a concept. Although you can’t necessarily transfer the model

would like to share with our readers?

wholesale, the concept itself is very interesting. Knowing the place

‘Seeing the magazine reminded me a bit of New York. The local

and looking at how one can help people in one's specific capacity

network is fantastic and it’s clear that a close-knit community

and contribute as effectively as possible is highly important. Society

has formed here. It’s really amazing to have all that nearby and to

is complex, but that’s precisely why we need to look at how we can

participate where possible.’

work together effectively, and that’s something we are also going to be doing more in this country.’

The Amsterdam District Court hears some 135,000 cases

Do you preside over hearings?

annually, welcomes an average of 1,000 visitors a day, and

Do your duties leave time for that?

employs a staff of 1,000, including 220 judges. The court also

‘Yes, I am focusing on contact arrangements and family cases. I

facilitates educational activities for secondary school classes

genuinely love my profession, and now that I’ve been appointed as

at least twice a week.

president here, I’d like to resume working on these kinds of cases.’

10 •

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BUILDING THE FUTURE

FIVE WEEKENDS OF ‘ISOLATION’ FOR ZUIDAS

Did you see it? Over five weekends in May and June, all roads were closed and there were no train services in Zuidas.

This was in connection with the placement of a concrete roof over a new passageway underneath Amsterdam Zuid Station.

The few who ventured into the heart of

reopening on Monday morning as early

of some 100 metres. This was needed to

district on one of those five weekends

as 5 am. On Saturdays and Sundays, rail

screw foundation piles into the ground,

between 10 May and 10 June could

services were suspended as well. We took

which will support the roof over what will

hardly believe their eyes. On each

out the asphalt, train tracks and platforms,

ultimately become the Britten passageway

successive Friday, the A10 south motorway

effectively removing the complete traffic

underneath the completely revamped

(eastbound section) closed at 10 pm,

and transit infrastructure over a stretch

Amsterdam Zuid Station.

12 •

BUILDING THE FUTURE

THE PLATFORMS AND THE TRACKS ARE GONE

TIMELINE All the foundation piles are now in the ground. The first section of the tunnel roof was supposed to be pushed into place on the night of 8-9 June, but this proved infeasible. The massive concrete slab (70 metres long, 12 metres wide, 2 metres thick) is now killing time on Arnold Schönberglaan, behind the Streets of the World exhibition, until a date can be determined to slide this first part of the tunnel roof into place underneath the tracks. That will require another set of road and rail closures.

ADDITIONAL TUNNEL FOR CYCLISTS, PEDESTRIANS AND WILDLIFE While we’re working on this additional passageway beneath Amsterdam Zuid Station, we’re also building the Vivaldi tunnel not far away. This is an underpass for cyclists, pedestrians and wildlife that will run from Antonio Vivaldistraat to Beatrixpark.

AN EMERGENCY PLATFORM ON SCAFFOLDING IS HOISTED INTO PLACE

Text Jos Moerkamp • Photography Marcel Steinbach & Ton Borsboom

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl

Work here also included several weekends of pile-driving.

THE A10 SOUTH WAS PAVED OVER AFTER EVERY WEEKEND

zuidas • • 13

@zuidasamsterdam

BUILDING THE FUTURE

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

ARTIST IMPRESSION OF THE DEFINITIVE NEW MAIN ENTRANCE

AMSTERDAM ZUID STATION MAIN ENTRANCE WIDENED

JUSTICE MINISTRY TO ENTRUST COMPANY

OFFICE VALUATIONS TO INCORPORATE

LAWYERS WITH FRAUD INVESTIGATIONS

SUSTAINABILITY PAYOFFS

Zuidas - In future fraud and corruption inquiries,

Zuidas - ING’s real estate arm and the ten biggest appraisal

the Public Prosecution Service intends to rely more

firms have developed a valuation model for sustainability that

on lawyers enlisted by the actual companies under

will specify for property owners exactly how investments in

investigation. This will lessen the burden on FIOD (Fiscal

solar panels, better insulation and other green measures affect

Information and Investigation Service) investigators

the value of their office buildings. ‘This was urgently needed’,

At the end of May, we started work on widening the main

and enable the Public Prosecution Service to expedite

says Peter Göbel, head of real estate financing at ING. ‘It will

entrance of Amsterdam Zuid Station, aka the Minerva

cases. For the companies themselves, cooperation may

let property investors see the actual pay-off of sustainability

passage. On the Mahlerplein side, we extended the entrance

mean lighter penalties and mitigate reputation damage.

investments.’ Often, appraisers already note certain

from 5 to 11 metres by building a second tunnel, so it is

Thomas Bosch, coordinating public prosecutor for anti-

sustainability indicators, but these had no assigned value.

now about as wide as that on the Zuidplein side, at the

fraud investigations at the Service, confirms rumours

‘To a certain extent, it's factored in, albeit mostly by intuition.

other end. The additional tunnel should help to mitigate

in the legal circuit about this development, saying, ‘It’s

Now, we’re making it objective, measurable and comparable’,

crowding during morning and evening rush hours. This is a

perfectly fine as long as it’s clear that the investigation

explains Jeroen Lokerse, CEO of Cushman & Wakefield, a

temporary measure, however, and the Zuidasdok project

was comprehensive and in-depth enough’.

company active in the sector and one of the initiators.

will eventually be rebuilding the Minerva passage entirely to be at least 40 metres wide.

Text Jos Moerkamp • Photography Marcel Steinbach • Artist Impression ZuidPlus

CONSTRUCTION OF A TEMPORARY EXTRA TUNNEL TOWARDS MAHLERPLEIN

14 •

ING SUCCEEDS ABN AS THE BEST BROKER IN BENELUX Zuidas - In this year’s Extel Awards, Bijlmer-based ING once again unseated ABN AMRO as Best Benelux Broker. The industry award is based on a survey held among clients, including analysts, asset managers and companies. ABN and ING have been trading first place in the Benelux for many years running, with ABN taking the title in 2018, and ING in 2017. Neither one of the Dutch banks is a global contenders. Exane BNP Paribas was voted Best Developed European Broker, and UBS won Best Overall Research.

‘SMES NEED TO INVEST IN INNOVATION’ Zuidas - With the current strong growth trend unlikely to hold over the mid-long term and costs looking set to continue rising over the years ahead, small and mediumsized enterprises are advised to invest in innovation, cautions accountancy firm SRA, following its annual survey into the financial position of the SME sector as a whole.

‘SMEs have built up a buffer, so now is a great time to invest in further growth’, advises SRA board member Harry Marissen. ‘IT is a part of that equation, because data are crucial for organizing processes more efficiently, staying on target and innovating.’

Text XXXX • Photography XXXXX

• 15

PUBLIC SPACE

GOT A

MINUTE? In mid-May, Zuidas celebrated the official opening of the new and improved Vijfhoek park! This pentagonally shaped park is the capstone on a long development project.

Redesigned as part of construction of the underground Strawinskylaan bicycle parking facility, the park has now been given back to residents and their kids and, of course, to the Zuidas office crowd looking for a spot to relax and recharge. The municipality hopes the park will become a place that brings the Prinses Irenebuurt and Zuidas communities closer together. What do people on the street think of the results?

ARJAN TOOL WITH GUIDE DOG HEBAS External clerk at the Amsterdam District Court ‘I can’t see the park, of course, but I can use it. I don’t walk my dog here though; I do that on Minervalaan, near the bridge across Stadionkade. But I do sit here when the weather is nice. The park’s redevelopment made it tricky for us, because there were different routes and new closures every week. Plus, Hebas hasn't been with me for long, so it was also a challenge for him. But it was certainly good training!’

JEROEN PONSEN Works at TD Bank N.V. in WTC Amsterdam ‘It’s sad that so many trees were chopped down, but we got something nice in return and it still looks very green. I eat my sandwich here occasionally with a colleague. It’s a pleasant spot to be. I wouldn’t change anything about it now, because it’s got just what a city needs: sun, shade and quiet.’

16 •

PUBLIC SPACE

CEES KUPPERS AND NINA FRANCOLINI Pupils at the Amsterdam International Community School Cees: ‘I live near here, so I know this spot well. Before, it was more of a football pitch, but oddly shaped. I think it looks nice now, but it’s quite grey. And will that sand actually be used? It would be cool if the square could be a bit greener, with maybe a permanent artwork in the middle. I do come here regularly during lunch, but I think the park could be made more attractive.’

KIMA ELIYO Trainee at Hartman LMH ‘I’m in my fifth month of a work placement at Hartman, a civil-law notary firm. I love being able to sit here in the park, and lots of my colleagues come here too, especially when it’s nice out! Because it’s not so busy here, it’s very restful. Our office is super hectic, so it’s a relief to be able to come here for some down time. We like to sit on the benches outside Rituals sometimes, or, if it’s raining, we seek refuge in the WTC lobby.’

Text Romy Lange • Photography Arno Stevens

• 17

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

RJB GROUP: ‘VALLEY WAS AN OPPORTUNITY FOR US’ Zuidas - RJB Group of Company’s principal reason for acquiring the Valley building in Zuidas was less the building’s green design than the opportunity to invest in new residential stock in Amsterdam’s Financial Mile. However, it will be very much a ‘trophy building’, said RJB Board of Directors member David Beesemer during a session at PropertyNL Lounge. Valley is a new landmark in Zuidas, rising along Beethovenstraat across from the ABN AMRO head office. Designed by MVRDV, the complex has 196 apartments plus a commercial programme, including 22,000 m² for offices, 3,500 m² for restaurants and retail, and a 1,200 m² museum. Belowground there will be a 375-space car park (on 20-year lease to Q-Park) and at the very top an 800 m² sky bar. Of the office space, a lease for approximately 16,000 m² has already been sealed with John Fentener van Vlissingen’s BCD Travel.

MYRIAD SIGNS FOR 2,700 M2 IN SYMPHONY TOWER Zuidas - Myriad has signed an office lease for approximately 2,700 m2 in the Symphony Tower on Gustav Mahlerplein. The company offers pay-television services through subsidiaries in sub-Saharan Africa and is also active in e-commerce and other internet services, content-related protection technology and print media operations. Symphony Tower is owned by Deka Immobilien.

18 •

MIZUHO BANK COMING TO ATRIUM Zuidas - Mizuho Bank is relocating to the Atrium complex, where it is leasing 1,828 m2 in office space. The Atrium, which recently was fully redeveloped and renovated, is now owned by investor Amundi Real Estate. It was one of the first buildings to rise in Amsterdam’s financial district, all the way

ROGIER VAN WEEGHEL

back in 1976. Mizuho Europe Bank is a subsidiary of Mizuho Bank – one of Japan’s three megabanks – and licensed by

Age

the Dutch Central Bank. It will be moving its current premises

33

in Amsterdam Zuid to the third floor of Tower I of the now

Employer

almost wholly leased multitenant office block.

JLL Position Residential Investments

WHAT ARE NOTABLE RECENT DEVELOPMENTS IN THE ZUIDAS PROPERTY MARKET? WELL CORE & SHELL PLATINUM CERTIFICATION

Residential stock has grown considerably, relative to seven

FOR THE EDGE

years ago, when I started working in Zuidas, and there are still

Zuidas - The EDGE Olympic on Frederik Roeskestaat

more complexes in the works. Friends of mine who live here

in Zuidas has received a Well Core & Shell Platinum

now really see Zuidas as an up-and-coming residential section

Certification. Home of the EDGE Technologies headquarters,

of Amsterdam. That’s quite a change from a few years ago.

the building opened last year with an ‘A’ energy rating and

a BREEAM-NL score of 79.11%, and has also earned top

WHAT’S YOUR FAVOURITE

marks for circularity on the Madaster platform. Managed

SPOT IN ZUIDAS, AND WHY?

by Epicenter, a flexible office provider, the building has two

Either Frederik Roeskestraat or Gustav Mahlerplein. I like

levels of co-working spaces. Other tenants include Dffrnt

the intimacy of the first, coupled to the potential for further

Media, EVBox, Ebbinge and Microsoft.

urban development, versus the fully developed aspect of the other, which has successfully gotten a new lease of life.

• 19

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COLUMN

HEALTH & Lifestyle In Zuidas, a healthy lifestyle is hard to avoid.

start to finish wearing high heels. Men had to

Two even pointed it out to me as Lane

Mostly because there are big sport fields

compete in dress shoes with suits and shirts

One took off. But my job as host was to

taking up so much of Zuidas, south of the

fully buttoned - and carry a briefcase. My job

keep things going, not stop the race and

Ring A10. They’re everywhere! If you’ve never

was to host and keep things moving. But it

keep doing it over. I wondered if Lane

been a member of one of these sport clubs,

soon became clear we also needed a referee.

Two would protest. But luckily he seemed

don’t worry. You can still compete in one

After the second heat, I realized that some

perfectly happy to have come in second.

of the many public sporting events taking

of the gentlemen were clearly not sticking to

Phew! I found him afterward and told him

place all the time. I’ve hosted a couple. And if

the rules. They weren’t bothering to race fully

I appreciated his good sportsmanship.

you’re smart about it you can win big.

buttoned. A couple were even jumping the

He told me ‘Oh, the second-place prize

starting gun. Nothing better to demonstrate

is actually worth more than the first. So

I once hosted a charity event involving a

white privilege than tall Dutchmen in

I came in second on purpose.’ I learned

footrace for men in suits and women in

business suits cheating at a charity event.

a great lesson that day: if you’re going to cheat, do your homework and cheat

high heels. The race took place outdoors on Gustav Mahlerplein, with a 50-meter track

And then there was one guy who clearly

properly. Sometimes in the Netherlands,

and three lanes. Women had to race from

took off too early. The runner in Lane

Second is First.

Gregory Shapiro (b.1968) is known from Boom Chicago comedy theater and as the voice of Trump in the viral video ‘Netherlands Second.’ His solo show The Madness of King Donald: A Trump Survival Guide comes to Griffioen Theater 26 November, 2019.

Photography Davien Hulsman

ZUIDAS MOBILITY

22 •

MOBILITY

Joining forces for efficient waste processing at New Amsterdam A group of businesses in the New Amsterdam building have been working to optimize a smarter, more sustainable and more efficient approach to waste processing and disposal.

The key is joining forces, thus consolidating suppliers and allowing for sustainable procurement. Calvin Choi, the owner of the Market33 food court, reached out to Hello Zuidas to ask if we could set up a case study on this initiative. That led to discussions with the Amsterdam University of Applied Sciences, which deployed research student Stijn Kuhne to tackle the project. We talked to Calvin and Stijn about their findings.

SOURCE OF FRUSTRATION

logistics was raised, and that’s when we

The fundamental problem, Stijn explains,

started discussing the “waste issue in New

is that ‘The waste disposal space that

Amsterdam”, which hopefully can become

not only Market33, but also SLA and Mizu

a test case for other waste challenges in

Bar have to use is way too small. It’s not

Zuidas. That is, if we find a solution.’

designed to facilitate three restaurants, which are all located in New Amsterdam.

JOINING FORCES

All three have their own bins for different

A lot of effort is now going into that solution.

kinds of rubbish, and those bins take up

‘Ideally’, says Stijn, ‘all three restaurants

most of the space, so one can hardly even

will, in the end, have a single shared waste

get through. This also makes rubbish

processing contract for their waste disposal

collecting unnecessarily time-consuming,

site. That will get rid of the bins and make

as a consequence of which it’s not done

space to throw rubbish out as well as

properly and has become a huge source of

collect it. If that all goes to plan, it will solve

frustration for the vendors and collection

a big part of the frustrations. My research

services alike. Added to that, Hello Zuidas

has identified how big a waste flow each

wants to reduce carbon emissions ahead

business is producing as a share of the total,

of the new climate legislation. To do that,

and based on that they can then split the

This research is being conducted

we’re looking whether the food stands

costs fairly’. Calvin adds, ‘That translates to

under the supervision of Kees-

in Market33 could group their suppliers’.

fewer collection times and more room in the

Willem Rademakers (Urban

Calvin nods. ‘I’ve been in regular touch with

disposal space. The food stand owners can

Technology research programme/

Hello Zuidas about area improvements for

also get together to determine whether they

Logistics professorship at the AUAS).

business owners, visitors and residents.

can group certain suppliers to reduce the

At some point, the topic of reducing

number of transport movements and thus

transport moments and restaurant

reduce CO2 emissions into the bargain’.

Text Romy Lange

• 23

BEACH CREATURE

Walking around Zuidas, you may have noticed some large artworks on display. The sixth edition of ARTZUID, aka the Amsterdam Sculpture Biennial, recently kicked off, to continue through 15 September 2019. This larger-than-life art trail offers eighty artworks to admire along a 2.5 km route. The heart of the expo is in the tree-lined Apollolaan and Minervalaan neighbourhood, part of Berlage’s historic ‘Plan Zuid’. Set along the leafy lanes are theatrical structures with modern and contemporary figural sculptures, alternating with interactive installations. The ARTZUID Art Route is free and open to the public 24/7. A section of it runs through Zuidas, where a variety of works are on view, including one of Theo Jansen’s world-famous Beach creatures.

24 •

IN ZUIDAS THEO JANSEN

KINETIC CONSTRUCTIONS Theo Jansen, an artist who lives and works in the Netherlands, is best known for his Beach creatures – autonomous ‘walking’ kinetic constructions made mostly from PVC tubes. Theo: ‘Two of my Beach creatures are installed along the route, one on Gershwinplein in Zuidas and another on Minervalaan. They represent animals that have gone extinct and are mounted like museum pieces. I try to

BESIDES THEO JANSEN’S WORK ON GERSHWINPLEIN

forget all species currently known to us, because I don’t want to copy

THERE ARE SEVERAL MORE ON DISPLAY IN ZUIDAS:

what already exists. My aim is to create a new species in conditions as they are on the beach, which is also where I’ve done all of my

De Vijfhoek

experimenting over the past 28 years. Usually it’s very windy along

Rabbit (sitting up) by Tom Claassen

the shore, which gives the creatures the right habitat to survive. But

Outside Goede Doelen Loterijen

the beach is also meaningful to me personally, as I was practically

Mandela 27,000 pieces of life history by Jems Robert Koko Bi

born on the beach.’

Underneath Strawinskylaan viaduct Red Circles – Red Frames by Gerda Maise & Daniel Göttin

CROSSING THE EVOLUTIONARY SPECTRUM

On Zuidplein

Theo loves his creatures, but they exist at the other end of the

Three statues by Roberto Barni: Gambe in Spalla edition Rosso

evolutionary spectrum. ‘Ultimately, I want these creatures to lead

Scuro, Gambe in Spalla edition Oro, Colonna Bisbetica

autonomous lives. Conditions along the shore are good, but also

Arnold Schönberglaan

chancy. I look at how they can cope with the elements as they are.

Streets of the World by Jeroen Swolfs

How can they survive a storm? And of course the water is a constant

Gustav Mahlerplein

hazard, too. I’ve come up with several methods to deal with this and

(left to right) Ode to Mingus /Menhir Tower /Spire

hope that, by the end of my life, all those methods will be useful and

Gershwinplein

can be synthesized in one creature. Basically, they’re still on the cusp

ANIMARIS MODULARIUS extinct since 2007

of their evolutionary development and look stiff and ungainly, but

(Cerebrum epoch) by Theo Jansen

that’s because they still have so much to learn and so much farther to evolve. I have begun talking to younger artists to see if they might

For more information about ARTZUID, visit www.artzuid.nl.

want to pick up my work at some point. I’m sure someone will.’

Text Romy Lange • Photography Marco Zwinkels, Divera Jansen & Arno Stevens

• 25

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TOP TIP FOR ZUIDAS PROFESSIONALS! Always arrive at the office looking stylish with a Rain Couture coat With summer in full force, we’re

SUPER CHIC AND STYLISH

enjoying warm temps and sunny times,

After completing her MBA, Daphne found

but we all know Zuidas also has its grey

herself cycling to and from work daily in all

and stormy – and very wet! – days. As

kinds of weather. And that sparked an idea.

everyone rushes in from their morning

‘I just wanted a multifunctional product that

commute, Zuidas turns into a sea of

was 100% waterproof, breathable, suitable

ponchos and full-body rain suits. Turns

for summer and winter and also looked

out, stylish rainwear is hard to find,

super chic and stylish. But I couldn’t find it.

though it would certainly be welcome

That’s how Rain Couture was born. People

in Zuidas. Entrepreneur Daphne

who come to one of my shops in Amsterdam

Gerritse decided to fix that. Her brand

are still always surprised by the singularity

Rain Couture gets you to work looking

of this concept. It’s doing very well outside

polished and professional in every

the Netherlands, too. We’ve got lots of

season, no matter what the weather

customers in places like the US and Canada.’

throws at you.

QUINTESSENTIAL ZUIDAS COME RAIN OR SHINE

Daphne has the perfect Zuidas coat for

‘We fill the gap left by other brands in

both ladies and gents: ‘For women, that’s

terms of design and functionality’, Daphne

the Trenchcoat, Waistbelt Coat or Double

explains. ‘The traditional rubber slicker,

Breasted Coat, whereas for men, we have

for example, is made of non-breathable

have a trench coat that wears very well over

material, while the classic outdoor jacket

a suit. Our coats don’t look like raincoats,

usually falls short on style, making it a

but they keep your clothes dry. Even if

RAIN COUTURE

no-go for the office. There was no such

it’s not wet outside, these are beautiful,

Utrechtsestraat 106, Amsterdam

thing as a multifunctional fashionable coat

comfortable coats to wear. With Rain

Huidenstraat 32, Amsterdam

that’s wearable in every season. So that’s

Couture, you’re assured you will always

www.rain-couture.nl

where I stepped in.’

arrive at work looking stylish.’

Text Romy Lange

DAPHNE GERRITSE

• 27

LEGAL

LEGAL NEWS

NEW COURT AMSTERDAM

DE BRAUW, LINKLATERS AND HOGAN LOVELLS HIGHEST-PAYING LAW FIRMS De Brauw Blackstone Westbroek, Linklaters, Hogan Lovells and Stek are the country’s best paying law firms, according to De Stand van de Advocatuur & het Notariaat 2019, the annual sector overview published by Sdu, which looked at the gross monthly salaries of lawyers in their first, fourth and seventh years on the job. At De Brauw, the gross monthly pay for freshmen is €4,154, for fourth-years €6,430 and for seventh-years €8,877. Linklaters shells out a slightly higher €9,047 for the last category.

28 •

LEGAL

JAAP WINTER NABS FIRST ‘GOLD HOURGLASS’ OEUVRE AWARD At the 14th edition of the prestigious annual Gouden Zandlopers Awards for outstanding law firms, lawyers and other legal professionals, the first-ever Oeuvre Award was presented to Jaap Winter. Over the course of his career, Winter was most notably a lawyer and partner at De Brauw Blackstone Westbroek, company lawyer at Unilever and executive board president at VU University Amsterdam. The jury report lauded his ‘simultaneously colourful and modest personality’.

LISANNE VAN DER VELDEN Age 26 Employer CMS Position Lawyer (Corporate/M&A Practice Group)

WHAT IS A HOT TOPIC AROUND LOYENS & LOEFF BOASTS

THE COFFEE MACHINE?

BIGGEST ONLINE VISIBILITY

That always depends on the latest series. We’ve all just

Out of all Dutch law firms, Loyens & Loeff ranks first for online

switched from Game of Thrones (everyone’s guilty pleasure) to

visibility, with Van Doorne and De Brauw Blackstone Westbroek

Ex on the Beach.

taking second and third place, respectively, says market research

agency OBI4wan in an analysis of ‘the online buzz around law firms

WHAT’S YOUR FAVOURITE

in 2019’. Loyens & Loeff rated the most mentions on news sites like

SPOT IN ZUIDAS, AND WHY?

Advocatie.nl, FD.nl, Vastgoedberichten.nl, Mr-online.nl and Ftm.nl,

That’s hard, I have so many favourites! But to eat, I would

racking up an impressive 654 mentions all together. Van Doorne got

say Dicky’s for their Parma Special, Limon for chicken

577, De Brauw 498.

sandwiches and Stach for the Smashed Avocado.

Source advocatie.nl

• 29

AGENDA

AGENDA JULY • AUGUST

July & August

July & August

Every 1st Sunday of the month

SUSHI TIME WTC 19TH

DRINKS & DELICIOUS FOOD

DICHTBIJ IN HET PARK

@ Gordal’s Rooftop Terrace

– SUMMER CONCERT SERIES

ANNIVERSARY @ Sushi Time WTC

Gordal’s rooftop terrace is a unique

@ Stadshout Pavilion Amstelpark

This July, Sushi Time celebrates 19 years

spot for quality time. Open all week,

This series of lazy Sunday afternoon

in the WTC! To mark this special occasion,

they serve up European and Spanish

concerts, staged in an idyllic spot

they’re offering an awesome 19% discount

fare, with paella and BBQ during

outdoors in the park, has been organized

on all orders in the restaurant during

weekends! Address:

by a group of music enthusiasts from

July and August. Just state the code

A.J. Ernststraat 577, 1082 LD Amsterdam.

Buitenveldert since 2016. Performers

‘Sushitime19’ at the counter!

T: +31 (0)20 517 5330.

are musicians from the neighbourhoods around Amstelpark, both professionals and hobbyists, making for fresh and delightful musical encounters. Admission is free, but a contribution in the hat afterwards is appreciated.

July & August ARTZUID ART CAMP

July & August

@ Amsterdam

SEE ALL THE WORLD’S REMBRANDT

July & August

PAINTINGS

VONDELPARK OPEN AIR THEATRE

Do you wish there were a place your child could go to get creative, make

@ RAI Amsterdam

@ Vondelpark Amsterdam

new friends, visit new places and learn

In honour of Rembrandt Year, RAI

London has Hyde Park, New York’s got

something about art as well? Then sign

Amsterdam will be mounting the

Central Park and in Amsterdam we have

them up for ARTZUID ART CAMP, the art

exhibition Discover Rembrandt – His Life

Vondelpark – with at the centre of it all

camp in Amsterdam! During ARTZUID

and All His Paintings, opening on Saturday

a beautiful open air theatre. Famous for

ART CAMP your kids will spend five days

6 July. The exhibition runs through 1

staging memorable summer performances,

working like real artists, thus developing

September and features reproductions of

this May to September the theatre is putting

their creative skills. They will learn

all Rembrandt’s 350 paintings, even those

on a varied programme of music, comedy,

something new every day about the

that were damaged, hidden or stolen. All

youth productions, dance and classical

different ways of making art and while

of the works are full-scale reproductions

concerts. With the summer sun, green

able to to experiment with different

and are presented in chronological

setting and warm vibes, there’s plenty to

shapes, outlines, colours and surfaces.

order to tell the master’s story. Catch the

please everyone! For the full programme,

More info: www.artzuid.nl/artcamp.

exhibition in RAI’s Elicium ballroom.

visit www.openluchttheater.nl.

30 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Thursday 4 July

Friday 5 - Sunday 7 July

NATIONWIDE GBC SAFARI 2019

OVER HET IJ FESTIVAL

@ Green Business Club Rotterdam Alexander

Want a green ride to these events?

Order a Green TCA Taxi at no extra cost!

@ NDSM-Werf Now in its 27th edition, the Over het IJ

On Thursday 4 July all members and

Festival is the summer’s most happening

partners of the national and local Green

theatre festival, organized annually in

Business Clubs are cordially invited to the

early July on Amsterdam’s north bank.

annual GBC Safari, which this year be held

Cycle down or take the ferry up to the

in Rotterdam Alexander! More info:

colourful festival centre at NDSM-Werf.

www.greenbusinessclub.nl.

Friday 5 July ROOFTOP FRIDAYS X WALTER LOOKS @ Circl Rooftop Bar

Monday 8 & Tuesday 9 July

Gather your colleagues and friends to kick

MODEFABRIEK

Twice a week

off the weekend at the Circl Rooftop Bar,

@ Amsterdam RAI

FREE LUNCHTIME MEDITATION

elevating Friday happy hour to a higher

Modefabriek is a creative and inspiring

@ Clubsportive by Mindfulbizz

level – literally! Celebrate the end of another

biannual fashion event, featuring a

Business life is demanding, with

working week in good company with a

mashup of brand presentations, expos,

increasing workloads, fast-paced change

great view over Zuidas plus of course the

talks, food, drinks and music. A fun

and a wide diversity of tasks. How do

best music, cocktails and snacks. This

and friendly celebration of fashion, this

you stay centred? Press Pause: train

Friday promises to be extra special with

event is a meeting place for all industry

your mind, train your attention with

our resident DJ Walter Looks at the tables,

professionals. The ‘fashion factory’ is split

Mindfulbizz! Come join our FREE Sessions

spinning an electric mix of R&B/hip hop, Latin

into three sections, showcasing lifestyle,

every Monday and Friday. Clubsportive

and classics. Start your weekend right with

image and distribution and offering clear

membership not needed; sign up at

that TGIF feeling on our rooftop. Next-level

focal points for exhibitors and visitors

reception. More info: www.mindfulbizz.nl.

happy hour with the best views in town!

alike. More info: www.rai.nl.

• 31

AGENDA

AGENDA JULY • AUGUST

Friday 12 July

Friday 12 - Sunday 14 July

Wednesday 17 & Wednesday 24 July

BIERBORREL #2 AMSTERDAM BEER

TREK AMSTERDAM

SQUAT WORKOUT WITH ‘GYM EYES’

PONG CHAMPIONSHIPS

@ Amstelpark

@ Clubsportive

From Friday 12 to Sunday 14 July,

On 17 and 24 July, Clubsportive is

Following the success of last year’s

Amstelpark will be a Mecca for great

organizing a special squat workout with

Bierborrel #1, on Friday 12 July this beer

food, live music and theatre during the

‘Gym Eyes’. Visit us from 7 pm to 8 pm

bash returns for a new round in 2019!

festival TREK – AMSTERDAM, which is

and get your squat technique analysed

Strand Zuid is gearing up to throw another

free of charge. For this one weekend,

by Clubsportive’s custom camera,

fantastic party this year. Check out

the Amstelpark we all know and love to

specifically designed to record exercise

the event page on Facebook, and don’t

have picnic will be transformed into one

motion. During this workout, your squat

forget to let everyone know you’re ‘going’.

massive open air restaurant. From sushi

technique will be filmed and discussed

Entry to the beer bash is free. More info:

to Surinamese and from burgers to veg,

with an expert, helping you to perfect

www.facebook.com/strandzuid.

there will be plenty of tasty treats to tempt

your moves. It’s also an intensive squat

everyone’s taste buds. And to wash it all

workout session. Only eight places

down, head over to the microbrew bus,

available per class, so don’t wait! Sign up

cocktail bar or extensive wine bar!

by email to corporate@clubsportive.nl.

@ Strand Zuid

Thursday 11 & Friday 12 July WATERFRONT CHILL & GROOVE @ Het Bosch Amsterdam For the fifth year in a row, Het Bosch Thursday 18 July

is hosting its exclusive culinary Chill & Groove music event again this July in the

Sunday 14 July

ZUIDAS DRINKS BY MISURA

luxurious laid-back setting of its unique

MIXED PILOT GIG REGATTA

@ Misura Sartoria

waterfront location in Amsterdam. The

@ Bosbaan

It’s a mixer à la mode! Come to Misura

waterfront will be transformed into the

On Sunday 14 July, the Mixed Pilot

Sartoria on Thursday 18 July for the first

ultimate chill-out hotpot, complete with

Gig Regatta comes to the Bosbaan in

edition of Zuidas Drinks by Misura. Join

comfy loungers and sunbeds, a stage for

Amsterdamse Bos. Rowing pilot gigs is

the finest ladies & gents of Amsterdam

the DJs and artists and a culinary theatre

a sport filled with speed, adventure and

Zuid and Misura’s special guests for a

starring kitchen masters and celebrity

tradition. They trace their roots back to

tailored tipple! Expect anything but the

chefs. Come enjoy the mix of a gorgeous

lifeboats used in Cornwall along England’s

ordinary, with a choice spread of delicious

setting, serene water, delicious food, and

south coast in centuries past, and are the

drinks and snacks against a backdrop of

fantastic vibes!

fastest seafaring vessels of their class.

Misura bespoke suits.

32 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Wednesday 10 & Thursday 11 August Friday 9 - Sunday 18 August

BOSFIT GAMES

Wednesday 28 August

GRACHTENFESTIVAL 2019

@ Near Amsterdamse Bos

CIRCL COLLEGE TOUR #10:

@ Amsterdam

On 10 and 11 August the first-ever Bosfit

TAX AS A FORCE FOR GOOD?

The Grachtenfestival is the premier summer

Games will be held in Amsterdamse Bos to

festival for classical, jazz and world music,

find out who is ‘The Fittest of the Forest’!

Can changes to our existing tax system

offering ten days of music in Amsterdam

Fitness centres will be sending their

propel the transition to a sustainable,

every August. Bringing together young

buffest gym rats to face off for this title in

circular economy? Find out during this

musicians from around the globe to

the Bosfit Games, to be held on the Arena

Circl College Tour lecture! This programme

share their amazing musical stories, it is a

grounds in Amsterdamse Bos. More info: www.bosfitamsterdam.nl.

of talks homes in on themes surrounding

wonderful chance to hear today’s rising stars.

@ Circl

the transition to a sustainable world.

The festival famously fuses past, present and

Each month a different expert, professor

future in a contemporary mix of musicians,

or visionary is invited to give a lecture on

genres and venues and is staged across the

scientific developments of the future.

whole of Amsterdam – from east to west and north to south. The programme includes over 250 concerts at 90 different locations.

Friday 9 - Sunday 25 August DE PARADE

Saturday 24 August

@ Martin Luther Kingpark

BOSBAANSWIM

Thursday 12th September

@ Bosbaan

100TH EDITION OF THE KLM OPEN

Travelling theatre festival De Parade has

@ The International Golfcourse

become a time-honoured tradition, making

Get ready, get set, for the annual

its final stop in Amsterdam’s Martin Luther

recreational swimming challenge for all

Some of the best golf players in the

Kingpark each year with an eagerly awaited

ages from 12 and up at the Bosbaan in

world, including Sergio Garcia, Patrick

kaleidoscope of sun-drenched terraces,

Amsterdam. During the summer months,

Reed, Lee Westwood and of course Joost

colourful entourage, surprising performances

the Bosbaan offers an ideal spot to swim

Luiten will play at the 100th edition of the

and of course the chair-o-plane! This year’s

in beautiful surroundings, but don’t you

KLM Dutch Open! Enjoy some of the best

festival features more than one hundred

dare simply dive in! To give everyone a

golf play at less than 8 km away at the

theatre, dance, mime and musical acts.

chance to swim, the Bosbaan is hired for

beautiful International Golfcourse. For

Alongside evening performances, there

public use at the end of every summer. You

this special edition also some top artists

is also the KinderParade, with a varied

decide your own start time and distance.

performing thursday and friday.

programme for children.

Guaranteed to an athletic splash!

For (VIP) tickets: klmopen.nl

• 33

Amsterdam by the water.

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Spacious homes Luxury handle-free kitchen with Quooker and built-in equipment Luxury bathroom Indoor parking Freehold (no ground lease)!

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More information? Go to cruquius.nl or call Eefje Voogd Makelaardij +31(0)20 305 05 60

CRQ2019-007 Advertentie Sigma 2.2 F - Hello Zuidas 185x127,5_V2.indd 1

19-03-19 15:21

Grachtenfestival

ZUIDAS

OPERA DOLLEBOELJA

3VIOLAS

VIB BRASS

BOB HOVING QUARTET

Every year in August, the Grachtenfestival comes to Amsterdam for ten days. The premier summer festival for classical, jazz and world music, here you’ll hear young musicians sharing their amazing musical stories. With Amsterdam as its backdrop, the festival features a programme of over 250 concerts at 90 different locations.

OPERA DOLLEBOELJA Saturday 10 August 12:00 pm & 2:00 pm: Beatrixpark Opera Dolleboelja makes creative musical theatre productions with a generous helping of humour, actively engaging young audiences in their performances. This is a great way for kids to get acquainted with the wonderful worlds of jazz and classical music. This children’s opera is 35 minutes in length and suitable for ages 4+.

3VIOLAS Tuesday 13 August 12:30-1:30 pm: nhow Amsterdam RAI 3Violas is a trio made up of young, energetic violists Hessel Moeselaar, Floris Faber and Geerten Feller. The three met at the conservatory in Amsterdam, where they discovered a shared passion HELLO ZUIDAS EVENT

MEMBERS-ONLY

for classical, jazz, pop and film music.

3VIOLAS Tuesday 13 August - 5:30-6:00 pm: Loyens & Loeff

VIB BRASS

3Violas is a trio made up of young, energetic violists Hessel

Wednesday 14 August 12:30-1:30 pm: Vijfhoek, Zuidplein

Moeselaar, Floris Faber and Geerten Feller. The three met at the

This 16-piece wind ensemble specializes in exuberant jazz and

conservatory in Amsterdam, where they discovered a shared

film music. The young players will pluck at your heartstrings with

passion for classical, jazz, pop and film music. Their ensemble

orchestral and cinematic scores, and are masters at reviving the

has made a name for itself with upbeat arrangements of works

musical soul of New Orleans jazz.

by Rachmaninov and other grand masters. 3Violas has become a regular guest at the Grachtenfestival, having performed at venues

BOB HOVING QUARTET

throughout Amsterdam during the past several editions, from on

Thursday 15 August 12:30-1:30 pm: Botanic Garden

board the IJ ferry to Strand Zuid. On 13 August the three gents will

Inspired by his rich and kaleidoscopic musical interests, jazz guitarist

play a sparkling programme of their own arrangements of classical

Bob Hoving and his quartet give a personal twist to modern-day jazz.

composers including Shostakovich and Rachmaninov, alongside

They play a contemporary mix that honours tradition while paying

minimal, film and pop music.

tribute to harmony, lyricism and musicality.

• 35

ARCHITECTURE

ZUIDAS ARCHITECTURE Stibbe: open, transparent and embracing Amsterdam

36 •

Address

Beethovenplein 10

Main user

Stibbe

Architect:

Jo Coenen Architects

Completed in

2016

and Urbanists

Floors

9

Building owner Union Investment

Height: Approx 42 m2

Floor area

Real Estate GmbH

Approx. 14,000 m2

ARCHITECTURE

Zuidas is renowned for its pioneering

The building itself has a triangular plan,

architecture. As it matures into an

extending from a central atrium. The entrance

FACTS

international quarter of Amsterdam,

leads into the middle of the atrium, from

• The building already has a

buildings are shooting up right and

where one has an unimpeded view all the

BREEAM Excellent rating on

left in Zuidas. Amidst all these modern

way up to the black triangular pattern of

account of its sparrow houses,

skyscrapers, it may be difficult to

the roof. Frosted glazing creates the illusion

sedum roof and separated waste

imagine that only around twenty years

of daylight, while it is actually the bottom

collection, but Stibbe is currently

ago this stretch of land connecting the

of the top-floor conference rooms. This

in the process of obtaining

residential neighbourhoods of Zuid and

central space also forms the heart of the

Buitenveldert consisted mostly of tennis

building. The atrium is the place where staff

courts and football pitches. In this series,

and clients meet and where gatherings are

premises used to be a statue of

we zoom in on the architecture of Zuidas.

organized to bring them closer together. For

a bull on a plinth by artist Fons

This time, we take a closer look at Stibbe,

the building’s design, firm and architect is

Bemelmans. This statue also came

a leading independent law firm with one

the place where a Scandinavian style, with

along and can now be found at the

of its main offices located in Amsterdam.

neutral colours, light woods and natural stone to give the whole a timeless feel. Thanks to

BREEAM In-Use certification.

• In the car park of the firm’s old

entrance of the building.

• Aside from an auditorium, Stibbe has

Transparency, flexibility and collaboration are

its triangular configuration, the glass façades

a wealth of other facilities, including a

the key words that define the Stibbe building

offer panoramic views across the city from

library, restaurant and coffee bar, and

in Zuidas. These qualities are emphasized

every floor. Literally and figuratively, Stibbe

a covered car park and bike shed.

by the structure’s light, airy spaces, that are

embraces the city. This also carries through

• The car park is shared with Akzo

visually connected but physically separated

into the names of the conference rooms,

Nobel and the St. Nicolaaslyceum,

by glass. Stibbe’s character is reflected in

which include ‘Vondelpark’, ‘Spui’ and of

and absorbs overflow from RAI

every detail and these open spaces symbolize

course ‘Het Rokin’, Stibbe’s original address

whenever necessary.

the values of flexibility and collaboration.

in Amsterdam.

Text Eefje van den Akker

• 37

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ZUIDAS EMBRACES WERELDOUDERS We are family

PAULINE LEMBERGER

During May the Zuidas Business Ride sped through Zuidas for the annual racing cycle tour in which numerous local companies take part. Entrants once again put pedal to the medal for a worthy cause – this year, to raise money for WereldOuders. Part of the international NPH organization, this is a charity devoted to the millions of children in Latin America who grow up without a loving family and parental care. They have nowhere to call home, don’t get enough to eat, don’t attend school and have to work to survive. Their prospects are grim: a life of poverty. What these little ones need is family, and WereldOuders gives them that family. Hello Zuidas sat down with Pauline Lemberger, director of WereldOuders for eight years now, for an inspiring conversation.

BREAKING THE POVERTY CYCLE

raise almost €13,000. That’s a record! These funds mean we can

Pauline and her team are the driving force behind WereldOuders.

make real strides going forward. My job as director of this charity is

‘As a charity we’re working to build our visibility in the Netherlands

incredibly fulfilling, even if it’s a constant battle and means dealing

and to spread the word about what we’re doing and why. We feel it’s

with what are often terrible situations. The ongoing support we receive

vital to do this in a way that energizes people – to not only ask for

from donors keeps giving us fresh energy to tackle new projects.’

support, but also to give back and get people acquainted with our organization in a low-key, positive way. Our mission is to provide aid to children, particularly in Latin America, and to assist them in every

Restaurant à Deauville hosted this year’s Zuidas Business Ride.

phase of their lives. Thanks to our guidance, love and care, these

Participating companies in Zuidas were citizenM, CBRE, G&S

children have a chance to break out of the poverty cycle that often

Vastgoed, Engel & Völkers and Stroeve Lemberger.

persists from generation to generation. Every day, we’re striving to improve the long-term situation for these deprived youngsters in

Interested in joining with your colleagues next year?

Latin America by bringing them into our family, providing them with a

Send an email to: monique@wereldouders.nl, or look at

stable foundation, education and medical care.’

www.inactievoorwereldouders.nl for more information.

RECORD-BREAKING DONATIONS

WERELDOUDERS CAN USE YOUR HELP!

Companies that WereldOuders has connected with are extremely

Visit www.wereldouders.nl to find out how.

committed, Pauline has found. ‘It’s really amazing. Every one of them wants to do something to help out, inviting clients to our events,

Pauline Lemberger is always willing to talk to you.

for example, and making additional donations. We are immensely

pauline@wereldouders.nl

thankful to them. During this year’s Business Ride, we managed to

Text Romy Lange • Photography Cynthia van Dijke & Fleur van der Minne

• 39

IRAQ BAGHDAD

WHAT? The car bomb exploded opposite a famous teahouse at the end of the street. The owner lost four sons and one grandson in the blast,

WHY?

but he still sells tea and talks to anyone who

Mutanabbi Street, the thousand-year-old centre for

wants to hear his story. Despite his great

bookselling where intellectuals gather, was blown

sadness, he goes on. I stumbled upon a copy

up in 2007. The street has been restored; books

of Mein Kampf next to a biography of

have beaten violence. I felt proud to be able to walk

Hillary Clinton...

around, take pictures of this recovered street and capture an Iraqi scene you don’t see that often.

40 •

(Don’t miss the Christmas tree with artificial snow).

STREETS OF THE WORLD @ Arnold Schรถnberglaan streetsoftheworld.com/amsterdam/nl

โ ข 41

SUBMIT A GOOD IDEA FOR THE COMPETITION:

‘A good home in Zuid’

Amsterdam’s Zuid district aims to help more vulnerable segments

will be selected by two jury panels, one of which is made up of

of the population to feel at home and find their way in the

professionals and another of members of the public.

community, and is looking for innovative and original ideas to give them a good home in Zuid. The best ideas could become reality!

EXAMPLES Your project proposal could be about:

Vulnerable people are those with physical or cognitive disabilities,

• How to set up a good neighbourhood network and social activities.

Or who are battling poverty, debt or mental health issues. Too often,

• How to strengthen the local social safety net.

their world is very confined. A little attention and a friendly chat can

• How to ensure that people feel welcome

make a great difference. Getting to know their neighbours may be a

and may acquire a sense of belonging.

first step towards taking a more active part in life.

• A good idea that could be offered as an additional service by healthcare institutions, care and welfare organizations or the municipality.

ROOM FOR NEW IDEAS IN YOUR NEIGHBOURHOOD Maybe you’ve been hatching a good idea for a while now, or reading this has you inspired. Now is your chance to present and implement

• A creative solution; simplifying access to regulated municipal services and facilities such as resources and support.

• How to improve the physical environment.

your plan. Are you the entrepreneur we are looking for?

ENTREPRENEURS The competition ‘A good home in Zuid’ is for social entrepreneurs in Zuid. The Zuid District Office will consult with the two winners selected to put their project plan into action.

FURTHER INFORMATION AND SUBMISSIONS participation criteria and submission procedures for the

TWO WINNERS

competition are listed on on amsterdam.nl/thuisinzuid.

Project proposals will be assessed on feasibility, tangible results,

Submissions will be accepted until 16 September. If you have

reach, innovation and originality. Also important is a strong

any questions, send an email to: thuisinzuid@amsterdam.nl.

cooperative component with local residents or partners. The winners

42 •

SUSTAINABILITY

SUSTAINABILITY NEWS SUSTAINABLE BUSINESS TRAVEL The GBC Zuidas Green Business Challenge 2019 team wants companies to make business travel more sustainable, and is calling on local employers to stop, cut or green journeys. That applies particularly to choosing greener alternatives to air travel for shorter distances.

Following a well-attended knowledge session on the topic earlier this year, the team will now be helping individual member companies examine and evaluate what they need and how to make their own travel

ZERO WASTE ZUIDAS 2030

policies more eco-friendly. Interested? Get in touch with

During the CEO breakfast at Goede Doelen

Lotte Gottschal at lotte@greenbusinessclub.nl.

Loterijen on 29 May, 26 companies inked the Zero Waste Zuidas agreement, committing to taking active steps to make Zuidas 100% circular and waste-free by 2030. Starting from 2020, the signatories will be jointly procuring the processing of individual waste flows, beginning with paper/cardboard, plastic and swill (organic matter), followed by all other waste flows. Ultimately, they envision a circular Zuidas where every ‘waste’ product – whether food, raw or reusable

MAKING MOBILITY VISIBLE

materials or

This year the Accessibility Task Force launched the Accessibility Dashboard

energy – feeds into

to rank and present compiled mobility data in a form that is easy for Zuidas

something new.

organizations to access. The dashboard displays both objective and subjective information, ranging from mobility survey results and traffic studies to TomTom data. The hope is that making these data available will bring mobility policy pinch points and payoffs into sharper focus, and thus to

The Zuidas Sustainability Report

adjust course where needed. See www.vanatotzuidas.nl/dashboard

is now available in English (online only). Read it at: greenbusinessclub.nl/zuidas/ sustainability-report-2018now-available-in-english/

Text Maartje Oome

Maartje Oome is communications manager for Green Business Club Zuidas, a district that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.

• 43

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HEALTH & LIFESTYLE

Special feature:

HEALTH & LIFESTYLE Health & Lifestyle are hot topics in Zuidas. These days, we’re all taking better care of ourselves, and employers are investing in all kinds of ways to keep workers fit

We’ve also got some tips for keeping fit and healthy!

and healthy. Zuidas has a wide diversity of places and providers that tie in with this topic, making it perfect for a special feature. In this issue, VU Amsterdam, fit20, Rob Peetoom Hair & Make-Up Zuidas, Tandartsenpraktijk Van de Veer, Doctor Feelgood, Dokter Frodo and PT Plus all tell us about their areas of expertise.

in Zuidas tells us, ‘Working in Zuidas

#1

means working in a high-performance

eating right and getting enough exercise;

environment. While that energizes many

it’s about making sure you get what you

people, the flip side of those environments

need to feel and function at your best as

is a high level of stress.’ So what can you do

a human. Taking good care of yourself is

to achieve balance?

crucial, because you’re the most important

Shorombo Mooij, life coach at Clubsportive

SHOROMBO MOOIJ

Take good care of yourself

Taking good care of yourself goes beyond

person in your life.

Mini-breaks are a win-win

#2

Know yourself

Don’t underestimate the power of taking a

#3

Investing in self-knowledge ought to simply

#4

The number-one cause of burnouts I see in

short time-out. It may go against your gut,

be part of what we learn growing up and at

people is that they do work that goes against

but grabbing some fresh air, exercising or

school, but, unfortunately, it’s not. The better

their grain. This leads to internal friction

anything that gets you from behind your

you know yourself, the better you can organize

and, ultimately, chronic stress. It’s incredibly

desk works wonders for productivity and

your life to make it fulfilling for you. So keep

important to choose work that befits the

mental health.

investing in yourself and find out who you are.

person you are.

#5

Have fun (in moderation)

Do something that fits you

Shorombo is a life coach in Zuidas and works to help people lead the life

This is a no-brainer – you would think. But people also go off the deep end. Any type

that is most fulfilling for them.

of extreme behaviour is problematic. Go for quality over quantity and do things you

For more info, go to sho.coach.

genuinely enjoy.

• 45

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HEALTH & LIFESTYLE

PHOEBE DE WINTER

WHAT SUITS YOU MAKES YOU LOOK YOUR BEST Phoebe de Winter of Rob Peetoom Hair + Make-up Zuidas filled us in on why first impressions are important and how to be sure you make a good one.

them all. If you decide to get your hair coloured, you can also get your nails or eyebrows done in the meantime. We also

Rob Peetoom is a veritable institution in Zuidas when it comes down to haircuts, hair

have a big table with newspapers and

colouring, hair styling and make-up. Phoebe de Winter started out working for the chain as

magazines, where customers routinely sit

a hairdresser fifteen years ago and instantly connected with the Rob Peetoom philosophy.

to work through their emails in the time it

She invested lots of time each year to perfect her hair and make-up skills. And then, four

takes for the dye to process, to name an

years ago, she was asked to become a partner in the business. She opened a swish salon in

example. Others simply use the time to

Zuidas and her business has been booming ever since. We got Phoebe to explain why it’s so

sit and relax. Either way, we cater to our

important to take care of your appearance so as to make a good first impression.

customers as best we can. You can make an appointment any time, or just drop in for a

AESTHETIC ENHANCEMENT

appropriate, an interview or negotiations

Part of the Rob Peetoom philosophy is to

tends to go a lot more smoothly. ‘Effectively,

ask customers lots of questions. ‘That’s

by paying attention to this, you make things

how we find out who our customers are’,

easier on yourself. In Zuidas there are lots of

says Phoebe. ‘We want to know what

men and women whose job is to represent

makes them feel good and what suits them.

their company, so first impressions play

Their answers are important because

a part. Everyone has their own area of

that’s how we know what sort of aesthetic

expertise, and ours is to facilitate people in

enhancement we can provide. Next to that,

creating the right look. And you don’t need

we also look closely at their face and facial

to be a pro to achieve that, because we’re

shape after which we make an analysis

here to advise you. Even small steps can

ROB PEETOOM HAIR

based on possibilities instead of limitations.’

make a very big difference.’

+ MAKE-UP ZUIDAS

free consultation.’

George Gershwinlaan 536-538

FIRST IMPRESSION

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Phoebe cites research demonstrating

‘Hair, eyebrows, make-up and nails are the

www.robpeetoom.nl

that first impressions make a big impact:

main components of a first impression’,

+31 (0)20 214 9710

if a person comes across as neat, tidy and

Phoebe sums up. ‘Our salon handless

Text Romy Lange

• 47

HEALTH & LIFESTYLE

Now, be honest: Whether you’re glued to

STRETCHZ

your desk all day or exercise daily, how often

‘Recover harder’

do you stretch? Left to ourselves, almost all

For as long as you can remember, health professionals have been telling you to be active

best stretch ever.

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and exercise. For most of us, this - in itself is a challenging prescription. Somewhere along the way, someone also should have told you to stretch. At Stretchz we stretch you

SERVICES

better than you can ever stretch yourself.

Located in Tower H of the World Trade Center in Amsterdam, Stretchz provides a range of

STRETCHZ

That’s where Stretchz comes in and literally

services including 1-on-1 assisted stretching,

At Stretchz we provide 1-on-1 personal

gets you from behind your desk with the

Fasciq treatments targeting connective

stretching. Assisted stretching is the ultimate

intention to improve your mobility and

tissue between the upper skin layer and

way to get a deep stretch, safely and

neutralize all that stress.

muscle, and high powered vibration treatments to further enhance mobility.

effectively. Our expert Stretchzers take you through a customized stretch experience

RECOVERY

using dynamic stretch methods to gently

Everyone knows the saying ‘work hard,

build your flexibility and range of motion. And

play hard’. But to that we should add:

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maybe just as important: We chill you out!

‘recover harder’. An active lifestyle gives

Stretchz and experience what we can

us opportunities to enjoy more of our

do for you and/or your employees.

PREVENTION

favourite foods, play our favourite sports

We are all aware of the benefits of being

and stay healthy overall. Coming from

STRETCHZ

active. In reality most of us are not active

an athletic background ourselves, we at

Zuidplein 14 (WTC Tower H)

enough. The daily routine of working hard in

Stretchz noticed that most people don’t

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take the time to stretch after workouts. We

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levels of stress. Over time, this will manifest

also noticed that, as time goes by, these

zuidas@stretchz.nl

itself in poor posture, back- shoulder- and

are precisely the people who often end up

www.stretchz.nl

neck-pains and potentially a burnout.

with injuries and diminished performance.

48 •

HEALTH & LIFESTYLE

fit20 THE GAME CHANGER IN PERSONAL FITNESS GET IN SHAPE WITH JUST 20 MINUTES OF EXERCISE A WEEK Professionals in Zuidas no longer have to hit the gym several times a week to stay healthy and

IN-HOUSE STUDIOS

in shape. fit20 is a 20-minute workout in which each exercise is performed in slow motion and

In 2013, fit20 Zuidas was the 19th studio

at a high intensity under the continual supervision of a personal trainer. This very intense form

opened by a Dutch fitness startup that was

of exercise has a beneficial effect on muscles, energy levels and overall wellbeing. Plus, as the

about to change the fitness landscape.

workout takes place in an air-conditioned studio, you will not sweat, meaning there’s no need

Since then, fit20 has taken the fitness

to shower and change outfits. After just 20 minutes your workout is finished and you’re on your

world by storm, with more than 100

way to your next business meeting.

studios, an international expansion and several in-house studios at renowned companies like Siemens, Ahold, Randstad and Robeco. If you have any questions about the in-house studios, please contact David Lenahan: davidlenahan@fit20.nl.

ROBECO

SIEMENS

‘For Robeco, vitality is part of our strategy.

‘Long-term employability is a priority

Asset management is demanding work,

at Siemens. We emphasize prevention,

for which employees have to be and stay

encouraging staff to stay fit for the

physically and mentally fit. Activating them

job in every way that matters. Fitness

to exercise fits with our overall approach’,

training as offered by fit20 helps with

explains Monique Donga, HR & IC Group

that’, says Remi Smeets, director of

director at Robeco. ‘We want to stay one step

Human Resources.

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RANDSTAD

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and these days some 135 employees have a weekly session with their personal trainer.

www.fit20zuidas.nl

‘Incentivizing exercise pays itself back with dividends. It didn’t take us long to realize we also

020 820 36 77

wanted this in-house!’ reports Ton Hopmans, managing director of Yacht and HR director at

zuidas@fit20.nl

Randstad Groep Nederland.

• 49

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HEALTH & LIFESTYLE

‘INTERNATIONALS EXPECT ROUTINE MEDICAL CHECKUPS’ - Have you registered with Zuidas Apotheek yet? -

DAAN JANSEN

GIJS JAN MACKAY

Whether you live, work or study in Zuidas, everyone is welcome

medical check-ups, such as checking blood pressure, cholesterol,

at the local pharmacy, Zuidas Apotheek. Located on Gustav

weight, blood sugar – that sort of thing. Preventative check-ups

Mahlerlaan, the pharmacy has been up and running for

are becoming increasingly common in this country, too, and are

several months now and does a lot more than just dispense

reimbursed by insurance companies. Everybody who wants one can

prescriptions. For starters, there’s also an affiliated general

schedule a check-up here.’ In cooperation with the general practice,

practice. We talked to Daan Jansen, a pharmacist at Zuidas

we’re setting up a screening centre in the pharmacy, says Daan. You

Apotheek, and Gijs Jan Mackay, GP at the affiliated practice.

can walk in at any time, whenever you want simple things checked, like your blood pressure, whereas for a more comprehensive test you

FIT CLIENTELE

can make a appointment. In addition, we want to offer a full range

Quite a few area residents have already registered with Zuidas

of services at this location, so when your results come in, we can

Apotheek and the GP. ‘Of course, for those who live here it’s great

also guide you through the next steps. Our goal is to make people

to have a pharmacy and GP nearby. But we are also here for the

healthier and fitter, using as little medication as possible.’

convenience of people who work here, because it means you don’t have to race home to beat closing time. And since you’re free to register with more than one pharmacy, it’s not like you’re tied to only

ZUIDAS APOTHEEK

one, Daan tells us. 'A large group of internationals already registered',

Gustav Mahlerlaan 635

Gijs Jan adds. 'We also noticed that there are a lot of fitter seniors

1082 MK Amsterdam

who live independently in the apartments around here. Overall, in

+ 31 (0)20 211 1118

fact, the fitness level of our patients is remarkably high. 'Witch is very

www.zuidasapotheek.n

positive of course.'

ZUIDAS HUISARTSEN PREVENTION

+ 31 (0)20 - 214 83 69

Prevention is currently a hot topic in the medical world. Gijs Jan

www.zuidashuisartsen.nl l

confirms this. ‘In other countries it’s customary to get routine

Text Romy Lange • Photography Davien Hulsman

• 51

HEALTH & LIFESTYLE

VU Giving successful start-ups room to grow on the VU Campus For most people, the name Vrije Universiteit Amsterdam (VU) is synonymous with the campus and all of its students, and that of Amsterdam UMC (VUmc), the hospital. What many people don’t realize, is that both institutions are also home to dozens of scientists and students who are working daily on important research and major issues facing modern society. Some research projects or ideas have such an impact that with some help, they can be used in our society. Demonstrator Lab is the entrepreneurship laboratory at VU Campus where students or researchers are able to transform ideas into a tangible product or service. Amsterdam Venture Studios, an Amsterdam hub for innovative knowledge and science-based start-ups at VU Campus, helps researchers turn their invention, idea or research results to benefit society as a whole. In this issue, Hello Zuidas aims the spotlight to two of those successful start-ups.

FITSURANCE

eager, young human movement scientists

scientific research. Their initiative aims to

A fresh take on health awareness

who want to bring their fresh perspective on

improve employee health in order to reduce

Fitsurance started at the Department

societal health awareness. Their expertise

absenteeism from work. Its emphasis lies

of Human Movement Sciences at Vrije

in the measurement and interpretation

on boosting physical health, since that

Universiteit Amsterdam and evolved into a

of physical parameters equips them to

is the only set of parameters that can be

B.V.. Fitsurance consists of a team of three

give targeted advice, based entirely on

measured objectively. Absenteeism is a

52 •

HEALTH & LIFESTYLE

in data analysis. He went on to develop several algorithms to improve runner feedback as part of his PhD research at the Vrije Universiteit. He also held various posts in R&D and project management during this time. A cloud-based platform was brought to life to analyze large quantities of wearable data for research purposes and third-party applications.

Objective impression Artificial intelligence greatly facilitates processing fitness tests, enabling professionals to discuss results with their clients and provide personalized advice straightaway. To promote health or improve athletic skills, users gather large amounts highly complex phenomenon, rooted in a

platform which is based on an innovative

of data using wearable technology. Good

combination of physical, social and mental

mobile application incorporating a user-

coaching and treatment plans hinge on

health factors. Fitsurance targets all facets

friendly dashboard for employees. The

objective impressions, but data accuracy

of this phenomenon.

mobile app also sends employees push

and data interpretation tend to be tricky.

notifications with pertinent health facts and

Move-Metrics is specialized in handling

reminders.

daily life data and the developing health

Fitsurance health check

and performance reports. Feedback goes

During the health check, a number of parameters is measured to gain a

Want to learn more about Fitsurance?

beyond more measurement, and Move-

comprehensive picture of the workforces’

Visit www.fitsurance.nl

Metrics takes that extra step by assessing how numbers can be turned practical

overall health of a given business. All parameters are measured and interpreted,

MOVE-METRICS

using evidence-based methods. The

Healthy and effective exercise habits

resulting values are reported to employees,

Ben van Oeveren is the founder of Move-

Want to learn more about Move-Metrics?

along with personalized dietary and

Metrics, a B2B venture specialized in

Visit www.move-metrics.nl

exercise recommendations. The health

analyzing data for healthcare and sport. Its

check is carried out four times a year, but

mission is to assist developers to inform

the diet and exercise recommendations are

users about health and effective exercise

WANT TO LEARN MORE

evaluated and adjusted month by month.

habits and to promote knowledge sharing

AMSTERDAM VENTURE

By taking this preventative instead of the

among health professionals. Movemetrics

STUDIOS AND

customary ‘curative’ approach, Fitsurance

also aims to improve feedback from

DEMONSTRATOR LAB?

can ensure a reduction in work absences

wearable technology on health and

VISIT WWW.AMSTERDAM

due to illness. Fitsurance also sets up

exercise performance. After earning his

VENTURESTUDIOS.NL OR

group activities such as master classes

degree in Human Movement Sciences at

WWW.DEMONSTRATORLAB.NL

and running groups. This is supported by a

RUG Groningen, Ben went on to specialize

Text Romy Lange

feedback.

• 53

NEW MEMBERS

HELLO ZUIDAS WELCOMES the following new members GELDERLANDPLEIN

BARESCO AMSTERDAM Café/wine bar LINK WITH ZUIDAS Baresco Amsterdam is located on Beethovenstraat in Zuidas Our wine bar is a lovely spot to relax over a delicious lunch with drinks.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER Hello Zuidas is very involved in the goings-on in Zuidas and deciding how we can all work together to keep the area beautiful, sustainable, safe and clean. We love that local cafés and restaurants are such a big part of this!

HET AMSTERDAMSE PROEFLOKAAL Restaurant and venue hire • Around 30 employees

Shopping centre (retail and restaurants) LINK WITH ZUIDAS LINK WITH ZUIDAS

We are located on Stadionplein, near Zuidas, so perfect for

Gelderlandplein is a key destination for local residents and

lunch, drinks or dinner. We also have seven spaces that can be

professionals, providing services and amenities to supplement

hired for meetings, presentations, workshops, private dinners or

those in and around Zuidas.

brainstorming sessions.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

Gelderlandplein considers itself to be actively engaged in

We’d like to connect with the whole range of businesses and

and a part of activities in Zuidas, for example, operating the

residents in Zuidas through the Hello Zuidas network, and to let

Gelderlandplein shuttle. Becoming a member of Hello Zuidas

them know about our great location for all kinds of functions.

underscores our commitment.

ETAGE 0 BV

X2X WORLDWIDE EXPRESS International courier and logistics • 3 employees

Secondment • 120 employees LINK WITH ZUIDAS LINK WITH ZUIDAS

Our office is based in Zuidas because the international business

Our core team is based in dynamic Zuidas, a wonderful place to

market is important to us and this is the ideal location to serve

pursue our ambitions while enjoying all the amenities on offer.

and support our customers.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

As a tenant, we want to be a part of the greater whole. We’re

To connect with our clients and future customers so we can

looking forward to joining all the great Hello Zuidas events and

support them with their logistics and international express

getting acquainted with our neighbours that way.

shipments. Short lines, fast times.

54 •

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

HELLO YOU

ARTZUID OPENING IN ZUIDAS 28 May 2019 @ LaLotteria, ARTZUID Route & Crowne Plaza Amsterdam South • Public transport strikes were no deterrent for the enthusiastic crowd that attended this opening.

• Knowledgeable guides took guests past the artworks in Zuidas.

• The route led from La Lotteria to Crowne Plaza, where everyone could enjoy a drink. * Statues along the ARTZUID Route will be displayed in the district through 17 September.

Photography Guillaume Ehrenfeldt & Arno Stevens

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MEMO BOARD FREE MINDFULBIZZ BODY-MIND CONSULTATION Do you want to unlock the full potential of your body AND mind? Mindfulbizz has partnered with ClubSportive personal trainers and nutrition experts for an integral 12-week Body-Mind-Nutrition programme, which is brought to you in September 2019. Learn about the body-mind connection and unlock their combined potential. Curious? Book a FREE 30-minute body-mind consultation. Several time slots available weekly. To book your free consultation, send an email to: info@mindfulbizz.nl.

ENTOURAGE GROUP SIGNS FOR SKY LOUNGE IN NHOW AMSTERDAM RAI HOTEL NH Hotel Group has sealed a contract with The Entourage Group to operate the top – 24th – floor of Nhow Amsterdam RAI Hotel, set to open in early 2020. Encompassing 1,000 m2 at an elevation of 91 metres, the space will accommodate a restaurant and bar plus sky lounge overlooking the city. The Entourage Group is a Dutch catering specialist with a network of restaurants centred in Amsterdam, including Momo, The Butcher, Izakaya and Mad Fox. We can’t wait!

SUSHI TIME WTC DISHING UP BIRTHDAY TREATS! This July, Sushi Timewill be celebrating 19 years at the WTC! To mark this special occasion, they’re offering an awesome 19% discount on all orders in the restaurant. This special offer runs through July and August. Just use the code ‘Sushitime19’ when paying at the counter, and don’t forget to congratulate them!

56 •

MEMO BOARD WORLD FOOD DAY PROJECT Kraft Heinz takes part in the World Food Day project, which will be take place along with Rise Against Hunger on October 16th 2019 all over the world. This event is hosted by volunteers and will enable us to pack over one million meals in just one day! Ending hunger is possible thanks to volunteers like you – so do you want to help? Please send a message to: Sophie.wolters@kraftheinz.com.

DE VIJFHOEK READY FOR SUMMER FUN The wait is finally over! With summer sunshine just around the corner, locals can start enjoying De Vijfhoek. This patch pentagonal of green in Zuidas was festively opened on 17 May. It was a colourful event, with a Dixieland marching band, poffertjes stand, lemonade, street artists and an enthusiastic crowd. Redesigned as part of construction of the underground Strawinskylaan bicycle parking facility, the park has now been given back to residents and their kids – and of

SIXTH EDITION OF

course, the Zuidas office crowd looking for a spot to relax and recharge. It has become a lovely

ARTZUID BACK TO

spot to unite and connect all area users.

BE ENJOYED ALL SUMMER LONG! Kicking off on 17 May, ARTZUID is back this year for a sixth edition. The Amsterdam Sculpture Biennial is a larger-than-life art trail with eighty artworks to admire along 2.5 km snaking through Amsterdam Zuid. Hello Zuidas has been a proud partner of the ARTZUID Foundation since its inception. The exhibition will be on through 15 September 2019, making it a perfect way to spend a warm summer evening or to enjoy during a morning stroll with family and friends.

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BILDERBERG GARDEN HOTEL

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May we take your reservation? +31 (0)20 570 56 55 or via banquet@bilderberg-gardenhotel.nl for requests and reservations.

Dijsselhofplantsoen 7, 1077 BJ Amsterdam +31(0)20 570 56 00 banquet@bilderberg-gardenhotel.nl This deal applies to bookings made before 31 August 2019

The UK might be leaving... but English isn’t going anywhere • Custom courses and workshops to improve your professional English • Legal and financial translations www.brexitamsterdam.nl 020 - 598 64 20 | info@taalcentrum-vu.nl

Members Hello Zuidas • July 2019

If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Amsterdam in Business 10. Amsterdamse Bos 11. Amsterdam UMC 12. APG 13. Apleona GVA B.V. 14. Arcadis 15. Argos Communications 16. Arnold & Siedsma 17. Art Zuid 18. Asunaro Holland Interplan 19. Atrium Meeting Centre 20. Avenue Services 21. Bagels & Beans 22. Baker McKenzie 23. Baresco 24. Bartolus Advocaten 25. Beheermij WTC Amsterdam 26. Being Development 27. Big Brothers Big Sisters A’dam 28. Blue Boat Company 29. Bolenius 30. Bouwens& 31. Boyden Global Executive Search 32. Breevast 33. BREIKERS 34. Broersma Nieuwbouw 35. Caffè Belmondo 36. CBRE B.V. 37. citizenM 38. Che Buono 39. Club Sportive 40. CMS 41. Cognito Financial Communications 42. Colliers International 43. CompaNanny 44. Corporate Housing Factory 45. Cosmo Hairstyling 46. Crowne Plaza A’dam South 47. Customized Media 48. D&B The Facility Group 49. De Brauw Blackstone Westbroek 50. De Hypotheker 51. Deloitte 52. De Nieuwe Poort 53. De Vroedt & Thierry 54. De Zuidas Apotheek 55. Dentons Boekel 56. Doctor Feelgood 57. Domeco Development B.V. 58. Doppio 59. Eden McCallum 60. Eefje Voogd Makelaardij 61. Eigen Haard 62. Element Hotel 63. Engel & Völkers 64. ENGIE 65. Etage 0 66. Euro CCP 67. Europcar 68. Expat Center 69. EY 70. Fam. Advocaten 71. Fetch Car Sharing 72. Financial Offices 73. Fit 20 74. Flexform Amsterdam 75. FLOW Real Estate 76. Fortron B.V. 77. Freshfields Bruckhaus Deringer 78. Fris Makelaars 79. Gelderlandplein 80. G&S Vastgoed 81. Gentlemen’s Place 82. Gerrit Rietveld Academie

83. Grand Café Mahler 84. Greenberg Nielsen 85. Green Business Club 86. Greenwheels 87. Gustavino 88. GVB 89. HAB Int. Accountants & Consultants 90. Hestia Kinderopvang 91. Het Amsterdamse Proeflokaal 92. Het Zwarte Fietsenplan 93. Hogan Lovells International LLP 94. Holiday Inn Amsterdam 95. Houthoff 96. Hotel TWENTY EIGHT 97. House of Sports 98. Htel Serviced Apartments 99. IEF Real Estate 100. IMA 101. InAmsterdam 102. ING Rayon A’dam Zuid West 103. JLL 104. Johan Cruyff Institute 105. JUIZZ 106. Koetjes en Kalfjes 107. König + Neurath (Nederloand) A.G. 108. Kraft Heinz 109. La Lotteria 110. Lebkov & Sons 111. Lexence 112. Leonidas 113. LibRT 114. Limon 115. Loetje 116. Loyens & Loeff 117. Lunshof Makelaardij 118. Maarsen Groep Beheer B.V. 119. Macquarie Capital (Europe) 120. Made in May 121. IHS Markit 122. Market 33 123. Mastercard 124. MBO College Zuid 125. Mech Make & Take 126. Miles Building 127. Mindfulbizz 128. Miss Molly 129. Misura Sartoria 130. Mondrian Espresso 131. Mondzorg Praktijk Zuidas 132. MUFG Bank (Europe) N.V. 133. Multicopy A’dam WTC 134. Mylk 135. NACH 136. Nannies Nursery 137. Nationale Postcode Loterij 138. NDI ICT Solutions 139. Nederlandse Ver. van Banken 140. Nedstede Real Estate 141. NH Amsterdam Zuid 142. Nicolaas Lyceum 143. NL Real Estate 144. Novotel Amsterdam City 145. NS 146. Nouryon 147. Olympisch Stadion 148. Oliver’s 149. Openbare Bibliotheek 150. ORAM 151. Oranje Energie 152. Oranje-Nassau Energie B.V. 153. OVG Real Estate 154. Ox & Bucks 155. Partou Kinderopvang 156. Pathé 157. Phisage Beauty & Wellness 158. Platform Beter Benutten 159. Projectorganisatie Zuidasdok 160. Property NL B.V. 161. Protiviti 162. Provast 163. Puramis Consultancy 164. Qbic Hotels

165. Q-Park Nederland 166. Rabobank A’dam Markt Zuid 167. RAI Amsterdam 168. Regus 169. Reset Yourself 170. Restaurant As 171. Restaurant het Bosch 172. Restaurant Nine 173. RGA International Reinsurance 174. Rialto 175. Rivers 176. Rob Peetoom 177. Ronald McDonaldhuis VUmc 178. Rosarium 179. Russell Reynolds Associates 180. Savills Amsterdam 181. Salsa Shop 182. SCOR Global Life SE 183. Season-Flowers 184. Securitas 185. Simmons & Simmons LLP 186. Sixt 187. SoundGraph 188. Spa Sport Hotel Zuiver 189. Spine Health Incompany 190. Spirit Hospitality Services 191. Stella Agency & Academy 192. Stibbe 193. Student Experience 194. Summertime 195. Sushilee 196. Sushi Time 197. Symphony’s 198. Taalcentrum - VU 199. Tandartsenpraktijk Van de Veer 200. Taylor Wessing 201. Tax Consultants International 202. Taxicentrale Amsterdam (TCA) 203. The Bank of New York Mellon 204. The Basket 205. The Bikevertising Company 206. The Breakfast Club 207. The Office Operators 208. The Online Group 209. Thomaskerk Amsterdam 210. TREC 211. Tribes 212. UNET 213. Urban Salad 214. Van Dijk & Ten Cate 215. Van Gool Elburg 216. Van Lanschot Kempen 217. Vermaat Groep (CIRCL) 218. Vesteda 219. Visser Communicatie 220. Von Poll Real Estate 221. VondelGym 222. Vrije Universiteit Amsterdam 223. VU University Press 224. Wagamama 225. Watersportvereniging De Koenen 226. We Canteen 227. WeWork 228. Wineboutique & Spirits 229. Wintertaling 230. Worldeye Amsterdam 231. WTC Amsterdam 232. WTC A’dam Business Club 233. WTCafé De Blauwe Engel 234. Xavier (Syntrus Achmea) 235. X2X Worldwide Express 236. YoungCapital 237. Your Assistant 238. Zuidas Bier 239. Zuidas Publishers 240. Zuidas gemeente Amsterdam 241. ZuidPlus 242. Zuidas Services 243. ZuidasTravel.nl 244. Zuidschans 245. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome.

Photography Michael Graste, Lotte de Graaf, Arno Stevens, Marcel Steinbach, Ton Borsboom, Jeroen Swolfs, Marco Zwinkels & Divera Jansen Editorial advisory board Olivier Otten, Marius Drissen, Kenneth Goedhart, Jos Moerkamp & Maartje Oome.

Thanks to Christa Wiertz-Wezenbeek (Amsterdam District Court), Zuidas (Gemeente Amsterdam), TAXI TCA, Kroonenberg Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Clubsportive, Bouwinvest, Siematic, Thinking of Holland, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, Van de Veer Tandartsen, Bilderberg Garden Hotel, The Office Operators, Corporate Housing Factory, Stella Agency, Element Amsterdam, iEar’, VU Amsterdam, Aan het IJ, Arjan Tool, Jeroen Ponsen, Cees Kuppers, Kima Eliyo, Rogier van Weeghel, Calvin Choi, Stijn Kuhne, Theo Jansen, ARTZUID, Rain Couture, Lisanne van der Velden, WereldOuders, Gemeente Amsterdam, Shorombo Mooij, Doctor Feelgood, PT Plus, Dokter Frodo, Zuidas Apotheek, Rob Peetoom Zuidas, STRETCHZ, fit20 & Stibbe.

Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl.

Print run each edition 20.000 copies Circulation Free for Zuidas and Amsterdam South. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

open Everyday from 12 pm for lunch/dinner/drinks Find us next to Gelderlandplein in Gijsbrecht van Aemstelpark Beautiful terrace on the waterside Parking space available

Restaurant Gijsbrecht Van Leijenberghlaan 320 1082 DD Amsterdam restaurantgijsbrecht.com +31 (0)20 225 9124