Hello Zuidas September/Oktober 2020 #51

HELLOZUIDAS.COM SEPTEMBER • OCTOBER 2020

51

‘We are a building’s eyes and ears’ Gilberto Arduini, Annemarie Reinders and Jannie van der Velden

Service managers of Xavier residential towers, Intermezzo and the 900 Mahler

New tendering process

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LIVING IT UP IN ZUIDAS For many people the summer holidays

together another terrific issue. This time we

Zuidas has so many great things to offer

were a little different this year. Some stuck

put an extra spotlight on living in Zuidas.

and it would be a shame to lose all that

around for a staycation, while others took

What is it actually like to live in this district?

to this coronavirus crisis. Buy a colourful

a chance on a car trip to France instead

There are those who could never picture

bouquet at Season Flowers or pick up a

or travelled to a more exotic destination

themselves living here, and those who swear

fresh-brewed coffee at Lebkov or one of

by plane. I remained in Zuidas over the

they’ll never live anywhere else. The three

the other cafés nearby. Point being, it’s up

summer and got to see from up close how

stars on the cover work as service managers

to all of us to sustain the fantastic facilities

the district is growing more vibrant every

in different residential towers in Zuidas and

we’ve got here in Zuidas.

day. On sunny afternoons, the outdoor

share some of their experiences on these

terraces are starting to fill up again around

pages. Welcoming residents, organizing

With summer drawing to an end,

lunch time. All the same, we’re living in

everything in and around their buildings,

I hope everyone’s feeling revved up

uncertain times and there’s no telling what

making sure the doggies get properly

and ready to go!

the remainder of this year has in store.

walked... It almost sounds like New York City!

However, I’m glad to report that work at the

By distributing this magazine, I hope we

Romy Lange

Hello Zuidas editorial office continues at

can inspire workers and residents in Zuidas

Editor-in-chief Hello Zuidas

a steady pace and we’ve been able to put

to make the most of this wonderful district.

r.lange@zuidaspublishers.nl

Happy reading!

With the summer holidays behind us, Zuidas is coming back to life. I’d like to take this opportunity to extend a warm welcome back to everyone who hasn’t been here for a long time. We’ve all missed one another these past months! The coronavirus crisis brought many changes in its wake. At the Members Meeting later this month, we’ll join with our members to reflect on recent months. What is the impact on companies and people living in Zuidas? This issue of the magazine centres on local residents. Did you know Zuidas has a population of 4.000? In these pages, we’ll tell you more about them. I wish everyone a marvellous autumn.

Olivier Otten, managing director of Hello Zuidas

•3

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CONTENTS 06 Coverstory Interview with Jannie van der Velden, Annemarie Reinders and Gilberto Arduini, service managers of the 900 Mahler, Intermezzo and Xavier residential towers.

10 Building the Future - New tendering process for Zuidasdok - Van der Valk Zuidas now open!

- Playing and relaxing in Gershwinlaan side streets

15 Share #Zuidas Social Media

17 Column Greg Shapiro

18 Got a Minute?

How do workers and visitors in Zuidas are experiencing this new time?

20 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

23 Visit the enchanting Champagne Region with friends or colleagues

24 Property Conversion of former office

building in Prinses Irenestraat

26 Wens Business Events ‘We transformed the situation into something positive’

31 Hello You Opening Party @ Wurst & Schnitzelhaus

32 Zuidas Mobility Want better bike facilities in your building?

34 Hello Zuidas

Agenda

38 Sustainability News

40 Hello Zuidas Living Special 43 ‘Premier Suites brings business and leisure together’ 44 Meet the Savills Residential Investment Team - ‘Seal the deal with Savills’ 47 De Hypotheker: honest and transparent in the quest for your dream home 48 Welcome to Olympiade: Olympic-Level residences

50 Zuidas Safety Platform ‘Zuidas can’t guard against every emergency’

52 Legal News An interview Rose Wiewel, COO at Simmons & Simmons

54 Study: food service distribution in Zuidas

57 Loaf When a staff restaurant is too much and a cup of coffee too little

58 Architecture WTC Tower Ten

61 Hello You Grachtenfestival @ Loyens & Loeff

62 New Members Hello Zuidas welcomes the new members

65 Memo Board

69 Hello Zuidas Members List & Colophon

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

‘We use an app to keep residents up to date about everything to do with the building, and that also gives them a chance to tell us what they need.’’

ANNEMARIE REINDERS, JANNIE VAN DER VELDEN AND GILBERTO ARDUINI

‘We are a building’s eyes and ears’

Interview with Jannie van der Velden, Annemarie Reinders and Gilberto Arduini, service managers at the 900 Mahler, Intermezzo and Xavier residential towers.

Recent years have seen more and more striking apartment buildings go up all around Zuidas. With a varied range of residents and multitudes of floors to be managed, demand for service managers has been high. Hello Zuidas talked to three of them about their daily work and what it’s like to be ‘the eyes and ears’ of these buildings.

What brought you to Zuidas?

‘Now especially, everything needs to be squeaky clean, like the

Jannie: ‘I’ve worked in Zuidas for four years now, and right from

lifts and door handles. We also take deliveries and make sure

the start this job felt like a perfect fit. When I started at 900

there are fresh flowers at the entrances. AWe also manage the key

Mahler the building wasn’t finished yet, so I experienced mainly

safe for people like cleaners. We use a log book to keep track of

the last phase of construction. Once the moment came for

everything, from visiting technicians to drinking a cup of coffee

everyone to move in, it was very special.’ Gilberto: ‘I started out

with a resident. Lastly, we’re responsible for building maintenance

in the hospitality industry and worked as a manager at a beach

and we receive workers such as window washers and monitor

restaurant for several years. In November 2019 I decided to make

technical affairs. All that adds up to a full working day.’ Gilberto:

a change and that’s how I wound up here. This job lets me use

‘Everything has to look shipshape and be organized. As service

my affinity for service and other skills, such as my eye for detail

managers, we need to be perfectionists and make sure everything

and my approachable attitude. I’ve been working in Xavier since

is right, down to the last detail.’ Annemarie: ‘We use an app to keep

April and loving it.’ Annemarie: ‘I started out in aviation, flying as

residents up to date about everything to do with the building,

a purser for different airlines for 14 years. Of course, in that line

and that also allows them to tell us what they need. Ever since the

of work, everything revolves around service. At the same time, I

corona crisis started we’ve got five new puppies in the building, so

had a passion for interiors. At some point I read an article about

if residents ask for help we can do that too. For example; arranging

hospitality and the job of a service manager. That appealed to me

a dog-walking service and letting the dog walkers in. You develop

straight away, as it was in line with my previous work experience.

a bond with residents, so we’re a bit sad whenever people move

After learning the ropes, I was offered a job at Intermezzo, where

out of the building to live somewhere else.’

they in the process of setting up a new and improved reception desk and system.’

Is there anything special about working in Zuidas? Do you think this district is different

What do your jobs entail?

other residential areas in Amsterdam?

Annemarie: ‘First of all, we create an atmosphere of safety and

Jannie: ‘Yes, it is special and that’s because Zuidas has a

inspect building hygiene daily. Is everything in order? Are all the

reputation. In some ways positive, in others maybe less so, but

doors closing properly? And whatever else comes up.’ Jannie:

the overall consensus is that it still feels like a business district.’

Text Romy Lange & Nicole Pak • Photography Jaiwey Nuij

•7

‘You can tell straight off if a building’s got a service manager or not, even just from the overall ambiance and how tidy it looks’ working.’ Jannie: ‘I see it as part of my job to connect residents socially, and those relationships do regularly develop. I set up drinks or dinner someplace in Zuidas for residents twice a year. Things like that make it feel like more of a community.

Is there anything else you’d like to share with readers of Hello Zuidas?

Annemarie: ‘What I’ve noticed and love is that all three of us view our jobs as a really positive element. That’s so important, because that’s how you ensure it’s pleasant for the people who live here.’

Jannie: ‘Absolutely. What’s also special is that while you see loads of people every Gilberto: ‘When I tell people I work here as

that shift even more visible, and of course

day, you do a lot on your own. When

a service manager, they’re often surprised

we’re also getting a cinema and a library.

you start your day at 7am, it’s just you.’

that people actually live here. So there’s

Those elements make it turn into more of a

Annemarie: ‘Being there and providing a

definitely a prevailing image of this area as

residential neighbourhood and thus softens

service for others, that’s what makes this

a professional, formal setting.’

the image of this being a business district.’

job so wonderful for me.’ Gilberto: ‘You can

Gilberto: ‘It took a while for the focus to

tell straight off if a building’s got a service

Have you noticed a shift within Zuidas

really shift towards this area as a place to

manager or not, just from the overall

towards becoming more of a place to live?

live. Most of what had been built here was

ambiance and how tidy it looks. Getting

Annemarie: ‘Yes, the changes are

offices. Now Gershwinlaan is becoming

that feedback from residents is always a

noticeable. Now with the playground

increasingly linked up with Buitenveldert,

great compliment to receive. In the end,

equipment and planters being set up

creating a better transition from living to

those are the people you’re doing it for.’

8•

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BUILDING THE FUTURE

NEW TENDERING PROCESS FOR ZUIDASDOK

MARKET CONSULTATION The division of the project into work packages has now been pencilled in. The next important step was the market

In the coming years, new contractors will be responsible for parts of the

consultation. In it, contractors

Zuidasdok project. Rather than being awarded to a single contractor, the project

had an opportunity to find out

will be put out to tender again, this time in packages of related work. A market

about the changes that have

consultation took place on 26 June 2020.

been initiated for Zuidasdok. The first work package to be put out

In order to make the whole project

reached with the ZuidPlus construction

to tender is the construction of

manageable, the commissioning authorities

consortium with regard to the ‘separation’.

the second passenger tunnel,

for Zuidasdok – central government, the

As before, the Zuidasdok project will involve

the Brittenpassage, and the

City of Amsterdam, vervoerregio Amsterdam

the construction of an updated Amsterdam

adaptation of the metro platforms.

(Amsterdam regional transport) and the

Zuid Station, the widening and partial

What this will entail and how it

Province of Noord-Holland – have opted to

tunnelling of the A10 South ring road and

will be done will also be open to

divide it into subsidiary projects (or work

alterations to the De Nieuwe Meer and

market consultation.

packages). Good agreements have been

Amstel interchanges.

10 •

BUILDING THE FUTURE

VAN DER VALK ZUIDAS NOW OPEN As from this summer, guests are welcome at the brand-new Van der Valk hotel in Zuidas. The stunning, sleek design by Wiel Arets brings another architectural gem to Zuidas. Its construction (by Pleijsier Bouw) took two and a half years.

The hotel is definitely worth a visit. ‘We want to make this hotel a kind of “living room” for Zuidas, where local residents are also welcome to come for lunch’, says Kristien van der Valk, who was in charge of the interior.

THE PERIOD AHEAD So, what do the plans and schedule look like for the short term?

It will take the rest of 2020 and the first quarter of 2021 to prepare for the first part of the tendering process. At the same time, we will complete the definitive design for the updated Amsterdam Zuid station. The first work package can then be awarded in the second half of 2021. In mid-2022, work will be able to start with the new contractor.

AMBITIOUS IN THE MEANTIME

At the end of March 2020, Minister of State Sybilla

In the meantime, work will not grind to a halt. We will

Dekker recommended an ambitious approach to the

continue to prepare to insert two new roof sections for the

work on Zuidasdok. This advice was embraced by the

Brittenpassage. A first section was inserted into position at the

commissioning authorities for Zuidasdok.

start of November 2019. During Whit weekend approximately a hundred foundation piles were reinforced and concreted.

In the spring of 2021, foundation blocks will be put into place on these before we insert two roof sections later that year: under metro track 1 and railway track 4. This work will be

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl

done by ZuidPlus, as was agreed on termination. We have also submitted an application to ProRail, GVB and Rijkswaterstaat (part of the Dutch Ministry of Infrastructure and Water Management) for clearance for construction periods in 2022, in order to continue work on the Brittenpassage. During these periods, fewer metros and trains will be able to run and the A10

zuidas •

Zuid may need to close in one direction.

Text Jos Moerkamp • Photography Marcel Steinbach

• 11

@zuidasamsterdam

BUILDING THE FUTURE

PLAYING AND RELAXING

IN GERSHWINLAAN SIDE STREETS The long-awaited work to complete the large public spaces in Benjamin

a reality. De Wit: ‘We were determined

Brittenstraat, Peter Schatstraat and Leonard Bernsteinstraat will finally

to come up with a design that residents

start on 8 June 2020. The design for these streets was developed by Joost de

would be satisfied with, and that took

Wit and Jessica Scheurich, in consultation with local residents.

some time. There was also a financial puzzle to be solved.’ De Wit’s plan is

It’s been quite a wait, but we got there

to see in these streets. ‘Because the

actually a series of different plans for

in the end: visitors are now taking

side streets are adjacent to residential

each side street, each of which – at the

advantage of the sport and playground

complexes, we thought it was important

request of residents – has a different

equipment in Benjamin Brittenstraat

to find out what local residents wanted.

theme. The theme for Benjamin

and Leonard Bernsteinstraat. People are

So, in April 2018, we launched a dialogue

Brittenstraat is exercise and socializing,

also enjoying lunch in the green spaces

using an app (the OppApp). This made

in Peter Schatstraat the theme is green

in Peter Schatstraat.

it easy for all residents to take part, and

space, while in the Leonard Bernstein

for everyone’s views and ideas to be

Street there is space for children to play.

Designer for public space Joost de

considered on an equal footing. We then

Wit was guided on the one hand

presented the plans in September 2018

The Gershwinlaan side streets are now

by the official public space plan for

at a meeting.’

ready and all of the equipment has been approved. The table tennis table

Gershwin (the area between Mahlerlaan, De Boelelaan, Parnassusweg and

A BIT OF A WAIT

and chessboard that were temporarily

Beethovenstraat), and on the other

The residents, however, had to wait a

set up in the side streets are now on

by what residents said they wanted

while before their wishes could be made

Gershwinplein.

Text Jos Moerkamp • Photography Jan Vonk

SOCIAL MEDIA

SHARE #ZUIDAS

YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of

companies who are member of Hello

Zuidas, it is possible to join our LinkedIn group or link as a contact.

Hello Zuidas has an app that allows you to flip through all the Zuidas news! www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein

• 15

NEW LOCATION

Curious Kids open in Zuidas!

In August this year, Curious Kids opened a day-care centre on Prinses Irenestraat in Zuidas.

Spacious and light, the centre is located in a quiet side street near the gorgeous green Beatrixpark.

Curious Kids offers The baby group can take up to 12 children a day between

• Warm and homey setting

the ages of 3 months to a maximum of 2½ years old and

• Smaller groups

the toddler group takes up to 14 children a day between

• Healthy, organic, steamed hot lunch

the ages of 2-4 years old. Each group has a clear daily

• Yoga and music lessons

structure based on several meals, the nap time(s) and

• Various activities and excursions to the park,

activities like playing in the garden or arts and crafts. By keeping our groups smaller than the official maximum,

playground, zoo and library • Whatsapp group per child with parents and teachers

we can give each child more attention and care. We also believe in the importance of frequent, direct contact

For further information and/or a tour of the

between parents and teachers.

centre (no obligations), feel free to get in touch!

Curious Kids currently has 16 locations

Prinses Irenestraat 36

with a total of 29 groups in Amsterdam,

1077 WX Amsterdam

in De Pijp, Rivierenbuurt, Amsterdam West

020- 672 73 21

and Amsterdam Zuid.

www.curiouskids.nl

COLUMN

Videoconferencing: Sharing Worst Practice This past spring, a few weeks into the Work-from-Home era,

Okay, clearly we still need guest speakers. …But how to introduce

I got a phone call: “Could you do 10 minutes of comedy for

them? One company had me lined up to speak at the end of their

our weekly video conference, about video conferencing?”

meeting, but the boss introduced me at the beginning. And then

I said YES. The result is called HOW NOT TO ZOOM.

came the awkward chat questions: “Why does this guy get to watch

It’s a training strategy I call ‘Sharing Worst Practice.’

Rita from Marketing?” I left the call and came back, no problem.

Based on plenty of real-life experience!

But what worked better was the boss who added me as ‘Consulting Expert’ and didn’t explain me at all. He also made me host, so that

For example, I was performing some comedy for a monthly Zoom

I could mute him as he was speaking and then introduce myself:

chat with an office in New York. By the time they were ready in

“Hi, are you having audio problems? Perhaps I can help, after all

their time zone, it was dark in the Netherlands. And my jokes about

I am a ‘Consulting Expert!’

improper lighting were inspired by real-life failures in my home studio. I acted out the most popular Fails: The guy who tries to

At the time, it was mostly a joke. But now that I can share

adjust his lighting while he’s speaking; the guy who ends up making

so many worst practices, I feel like I actually am a bit of a

it worse and ends up with a light shining up his nose; the guy who

‘Consulting Expert.’

tries adjusting the camera angle so much it gives everyone motion sickness. At least I’m not like the Spanish civil servant who decided took a shower with the camera on.

Then came a personal Zoom call: a memorial for a death in the family. My sister back in the US said she wanted to have a memorial, but she was reluctant to have it on Zoom: “To be honest, I don’t want to be trapped on a Zoom call with a bunch people over 50 who barely know how to Zoom.” I didn’t mention the fact that I am currently over 50, and at that point I barely knew how to Zoom.

But I learned a valuable lesson: never try to do a Zoom call on 4G from the middle of France.

Since the lockdown, it’s been fun watching various corporations go through the same process: a) Cancel all corporate events; b) Okay, let’s do corporate events, but online and with no guest speakers; c)

Gregory Shapiro (b.1968) is the author of How to be Dutch: The Quiz and the voice of Trump on ‘Zondag Met Lubach.’ In 2020 he celebrates 25 years as corporate speaker and host. And his mini-show ‘How NOT to Zoom’ is now available for a 5-minute guest appearance in your next videoconference. www.gregshapiro.nl

Photography Jaiwey Nuij

• 17

PUBLIC SPACE

GOT A MINUTE? In recent weeks Zuidas has been bustling again. Normal life is resuming and fortunately many people are brave enough to return to the office. We’re curious to find out how workers and visitors in Zuidas are experiencing this new time.

TATYANA BORSHCHOVA Office manager at Athos ‘We’re a small firm based in the WTC Amsterdam. Over the past period everyone worked from home and basically that went fine. There came a point however, when people started wanting to come back into the office. We did that in increments, and since July we’ve been at the office with four or five people every day. We’re observing distancing rules and meetings are still digital. I live in Purmerend, and that first week my husband drove me to work and home every day, but finally I decided using public transport would be OK – wearing a mask, of course. So now I’m back to commuting four days a week!’

NICK FRYARS Self-employed independent consultant ‘I moved to Amsterdam Zuid in 1991 and had a wonderful time on Apollolaan. Now I commute from Weesp, where I currently live. I had an appointment I had to travel to and right now I am waiting for my train.

As an independent consultant, this has been a tough time, but I’m also involved with an English startup and luckily that’s kept me busy.

Its work involves a concentrated solar power system, which consists of big towers in the desert surrounded by mirrors. We’re making the software to optimize the design and operation. It’s a transnational venture, so much of the communication was already digital. The only difference is that I’m travelling less than I would normally.’

18 •

PUBLIC SPACE

SOMPONG SAE UNG Cook at a restaurant ‘I live in Enkhuizen and take the train to Amsterdam Zuid Station daily, where a friend picks me up to go to work. I’m a cook at a restaurant in Amstelveen, and this recent time has been different of course, but I wasn’t sitting at home either, since a lot of our business consists of take-away. I was still working full time and commuting five days a week. Travelling was comfortable precisely because it was quiet. I don’t mind wearing a mask. I enjoy being physically active. Fortunately have a lot of weights at home, which has been helping me keep fit.’

LUC SWAAN Digital content specialist at Philips ‘I started working from home in March, which was definitely an adjustment. But as I’m on the Digital Marketing Team, the transition was pretty smooth. Part of our team is still in Eindhoven, so we were already doing a great deal by telephone.

Now we’re allowed to come back into the office on a signin basis, but it’s still fairly quiet. Many people have a longer commute, whereas I can just hop on my bike. It’s really great to be back at the office and I’ve been coming in five days a week.

At home, I really missed that comfy chair and second monitor, plus I get more done at the office than at home. It’s also nice to get out of the house and go to work in normal clothes again; that helps me get into the work zone. I’m hoping things stay this way.’

Text Nicole Pak • Photography Jaiwey Nuij

• 19

FINANCE

Finance News

#UPDATE

Every edition of Hello Zuidas magazine features finance news related to the Zuidas district, Amsterdam or the Netherlands. Send your finance news to: hellozuidas@zuidaspublishers.nl.

20 •

FINANCE

DE HYPOTHEKER: SINGLES AT A DISADVANTAGE IN HOME-BUYING MARKET Average income earners hardly seem to be benefiting from growth in the housing market. Their odds of buying a home are even lower than last year. Worst off are singles with an average income, for whom there are almost no properties available. This is the conclusion of De Hypotheker based on own analysis of the home-buying market. Singles with a median income – €36,500 this year – can get a ten-year mortgage for approximately €169,000, which at present stretches to a mere 4.7% of homes on the market, compared to 6.3% last year.

GOLD, MONEY AND BANK SECRECY: THE LAST DUTCH

DELIVERY DIVISION

MAJOR WAVE OF COVID

BANK IN SWITZERLAND

TO UBER’S RESCUE

LAYOFFS HAS STARTED

It’s the sole Dutch bank left. Where ING

Uber’s quarterly figures, presented

One in four Booking.com employees

and ABN AMRO packed their suitcases

after the NYSE closed in August,

will be laid off, as will a large share of

and closed up their Swiss branches

give a split picture. The ride-sharing

personnel at Damen Shipyards and KLM.

years ago, private bank Van Lanschot

that made the company big is still

Every day brings announcements of yet

still occupies the same listed city villa in

at a dramatic low, with the number

more reorganizations. Organizations

Zurich, where it’s been for the past 25

of orders in this segment dropping

like Sodexo, Maison van den Boer and

years. While hiding money in Swiss bank

by 75% year on year to a total of

the Dutch Railways have already said

accounts has been illegal since 2018,

$3B. This put turnover 67% lower

they’ll be eliminating hundreds or even

foreign wealth still makes up nearly half

compared to the same period last

thousands of jobs in order to survive the

of all assets managed in Switzerland.

year, to a total of $790M. But the

coronavirus crisis. Even so, ABN AMRO

Van Lanschot’s private banking office in

company’s delivery platform Uber

chief economist Sandra Phlippen doesn’t

Switzerland has noted growth in the past

Eats made up much of the slack.

expect an unemployment cliff. In June,

five years, during which their managed

That division saw the number of

unemployment grew to 4.3%. ‘What

assets doubled from €1B to €2B – though

orders increase by 106% to almost

we’re seeing isn’t the same as in the

to put it into context, that’s still just 5%

$7B, doubling the company’s

United States’, she said, ‘where between

of the more than €100B Van Lanschot

turnover (103%) to $1.2B. Eats now

February and April this percentage

manages in total. Those looking to park

makes up 54% of its total turnover,

rose from 3.5% to 14.7%. Thanks to

their wealth in Switzerland are mainly

compared to 19% just one year

government measures, it’s been more

Dutch clients who already have money

ago. But this hasn’t translated

of a gradual process over here. With

in Swiss accounts, whether or not for tax

into profitability – yet. Whereas

the NOW scheme, the state is paying

reasons. The bank is ambitious to grow

the ride-sharing division posted a

a portion of the wages of 1.7 million

still further: ‘In the next three years, we

small profit of $50M, Eats was still

workers and will continue to do so to

want to double that €2B’, said the Swiss

operating at a loss of $232M.

prevent them from being dismissed.’

branch’s CEO, Katja Kok.

Source Het Financieele Dagblad • Photography Lotte de Graaf

• 21

HINKE DE JONG

VISIT THE ENCHANTING CHAMPAGNE REGION with friends or colleagues!

It’s been nearly 10 years since Hinke de Jong started her business Brouzje

WEBSHOP

Champagne. With her company, she brings delicious, top-class Champagne to the

If this makes you thirsty for a delicious

Netherlands. Her knowledge and presentation have even earned her the official title

champagne or you’ve got something

of Champagne Ambassador from the Comité Champagne. She also arranges trips

to celebrate, you can order all the

for the leisure and business markets to this sparkling region through her company

best champagnes from across the

Champagne Travel. By now she can tell you all there is to know about champagne

Champagne region at www.brouzje.nl.

and the best places to visit in the Champagne region! From small rural estates to the big renowned champagne houses like Taittinger. ‘The packages I put together always include visits to both a large and a small champagne house, because you don’t want

and enjoy its gastronomic delights. ‘The

to miss out on either’, Hinke says enthusiastically.

itinerary offers lots of variation’, says Hinke.

‘As well as visiting a range of houses there

MAGICAL CHAMPAGNE

colleagues or friends. There’s a stellar range

are loads of other things to do. Like riding

It was while making a trip around the world

of options for lodging, from small idyllic

a Segway through the vineyards, exploring

that Hinke de Jong fell in love with vineyards.

B&Bs to luxury 5-star hotels. Hinke’s tip: ‘If

the countryside by mountain bike with

Back home, she realized how many wine

you want to visit with a group, booking early

a guide, boating on the Marne, sabring

regions are within easy driving distance of

is a must because otherwise everything

a champagne bottle, sitting down to a

the Netherlands. One in particular – the

will be filled up. I’ve got contacts at lots

champagne dinner or tasting champagne

Champagne region – spoke to her so much

of accommodations and champagne

paired with cheese. There are plenty of

that she decided to make it her job. ‘There’s

houses, so I know exactly which places

fantastic activities to round out your trip,

something magical and celebratory about

are best for every group size. We can make

and you’re naturally assured of more than a

champagne, but also something mysterious.

all the arrangements for groups as big as

few glasses of champagne!’

I wanted to introduce champagne to more

150 people. At the moment they’re only

people, and that’s how I ended up starting

accepting small groups, but naturally we

Brouzje’, she explains.

hope things will be back to normal next year.’

BOOK EARLY

CHAMPAGNE TRIP

www.champagnetravel.nl

The Champagne region is a fabulous

During a Champagne trip you’ll discover

www.brouzje.nl

place to visit with a group of people, like

the region, learn all about its magical wine

BROUZJE | CHAMPAGNE TRAVEL 020 - 785 36 77

Text Nicole Pak • Photography Brouzje Champagne

• 23

PROPERTY

Property

CONVERSION OF FORMER OFFICE BUILDING IN PRINSES IRENESTRAAT A former office building on Prinses Irenestraat, built in

A LONG HISTORY

the 1970s, is to undergo renovation. It was one of the first

Standing right on the corner with the Parnassusweg, the

buildings to be built in Zuidas. The current occupant, the

building on the Prinses Irenestraat has a long history by Zuidas

Amsterdam International Community School (AICS), will be

standards. Together with the nearby Atrium building and the

relocating to new premises.

old law courts (the Parnassus complex), it was one of the first developments in this area (before that, only the Free University

The redevelopment project will be carried out on behalf of G&S

had been built in the area). The complex has been in use since

Vastgoed and Nuveen Real Estate. V8 Architects has been contracted

the 1970s, first by the law firm Klynveld Kraayenhof & Co (which

to restore the building to its original function: that of an office. The

became part of KPMG), then the illustrious trading house

AICS has been looking for a new location for some time, because

Ceteco (which no longer exists) and later NautaDutilh (now

it has outgrown the building. This has now been found in A.J.

located on Beethovenstraat). Since 2003, it has been home to

Ernststraat, where a new building for the school is being created.

the AICS.

PHOTO TAKEN FROM PARNASSUSWEG IN 1976

24 •

PROPERTY

BRUTALIST STYLE The current building has 14,000 square metres of gross floor area, and measures 110 metres by 40 meters. It is seen as a response to the colossal concrete office blocks which characterized the 1960s, such as the building of the Nederlandsche Bank on Frederiksplein, built in 1968. The architects firm which designed the building on the Prinses Irenestraat, Le Grand & Selle, adopted the ‘brutalist’ style of architecture, with some sections of the building being set in or jutting out, lending it a playful character.

A ‘BRUTALIST’ STYLE OF ARCHITECTURE

CONTEMPORARY TWIST V8 Architects will build on this idea, but also give the building a contemporary twist, emphasizing transparency and sustainability. The basic structure of the building will be retained, and the renovation work will mainly involve the facade and the internal spaces. The building will be made more elegant, with plenty of space for greenery. At this particular location, the mid-rise building functions as a transition between the high-rise buildings of Zuidas (the Atrium, 2Amsterdam) and the low-rise buildings further to the north. The height of the new-look building will therefore not exceed 16.5 metres, which is only 20 centimetres higher than the current height of the building.

The gross floor area will also remain virtually unchanged.

THE BUILDING SEEN FROM THE AIR, SEPTEMBER 2019

MORE GREENERY

PARKING

V8 Architects have come up with a number of options for greening

There are currently 113 parking spaces at the AICS (which are not

the roof of the building. One option would be to add a roof garden

being used at the moment). In order to make the building more

of up to 1,500 square metres. Greenery will also be added at street

sustainable and green, there are plans to reduce this number.

level, which will be in keeping with the greening strategy for the

The relevant parties are currently still in talks, and the exact

whole of Prinses Irenestraat, including the green strip, which will be

number is not yet known. All being well, the new office will be

extended, and Prinses Amaliaplein.

completed in 2023.

Text Lisa Brans, Communication Consultant at Zuidas Amsterdam • Photography Marcel Steinbach, YourCaptain Luchtfotografie & J.M. Arsath Ro’is

• 25

‘WE TRANSFORMED THE SITUATION INTO SOMETHING POSITIVE’ Interview with Jeanet van der Vlugt of Wens Business Events

It was set to be the busiest weekend of the year for Wens Business Events, which had about 25 groups – more than thousand travellers – scheduled to leave for ski and cultural destinations like Berlin and Marrakech when the government announcement came on 20 March that all air traffic was grounded. Complete upheaval, is how Jeanet van der Vlugt, director of Wens Business Events describes it. Hello Zuidas caught up with Van der Vlugt to talk about these turbulent times and the way her company is bouncing back to organizing trips.

KEEPING A LEVEL HEAD

‘Communication with customers and

thing for us’, Van der Vlugt explains. ‘In

Even though the closures of Schiphol

clients was and is always number one

the meantime, we continued to stay in

Airport and many borders were like scenes

for us. Sometimes that amounts to

touch with our network both online and

from a nightmare for Van der Vlugt, she

more costs, but pulling through this

by phone. People genuinely wanted to

kept a level head and stayed optimistic.

crisis together was the most important

know how we were doing and expressed

26 •

‘Energizing each other, brainstorming and rolling up our sleeves to make organizing travel possible again were crucial for us’

JEANET VAN DER VLUGT

SPECIAL EMAILS It’s obvious Van der Vlugt is a go-getter with a real hands-on mentality. Even in the midst of a crisis, the relocation of Wens Business Events to an iconic villa in the centre of Baarn went ahead as planned. their concern. That also got me thinking,

to make organizing travel possible again

‘I did quite a bit of heavy lifting on my own’,

because while I know how we’re getting on

was crucial for us.’ And that paid off,

Van der Vlugt laughs. ‘We have used this

behind the scenes and that we can take

Van der Vlugt enthusiastically confirms.

crisis to optimize our services even more

a few knocks, our customers don’t know

‘Now everyone’s back at work again

and we sure did accomplish this goal!

that. That same afternoon I enrolled us for

and we’re getting more and more of

We noticed this because of the thank you

a guarantee fund and we were registered

requests. Businesses need us again!’

emails we received. One of these emails

within two weeks. That felt good, because

This is also where Wens Business Events’

especially meant a lot to me and I will

we transformed the situation into

clear guarantees are a real asset. ‘The

remember it for a long time. The sender

something positive’.

fear plaguing everyone right now is:

was one of the largest law firms in Zuidas.’

What if we book now and cannot travel

COVID-19 GUARANTEE

because Covid19? We also have a solution

Van der Vlugt was determined to maintain

for this problem and that is our own

WENS BUSINESS EVENTS

that same positive outlook among her

Covid-19 guarantee. We hereby guarantee

Stationsweg 24

team of employees. As soon as measures

customers 100% cash back if we cannot

3743 EN Baarn

were eased, the team started working

make the booked trip through Covid 19.

www.wensbusinessevents.nl

more part-time shifts in the office, says

No vouchers, just a refund. This cash back

info@wensbusinessevents.nl

Van der Vlugt. ‘Energizing each other,

deal is unique and people respond very

+ 31 (035) 30 35 555

brainstorming and rolling up our sleeves

enthusiastically to it.’

Text Romy Lange & Eefje van den Akker • Photography Lotte de Graaf

• 27

Let's go for a nice walk and enjoy drinks and bites in Zuidas!

Visit Visit www.hellozuidas.com www.hellozuidas.com for cafes and restaurants for cafes and restaurants or or download the app download the app

SOFITEL LEGEND THE GRAND AMSTERDAM FIVE-STAR LUXURY IN A UNIQUE HISTORICAL AMBIANCE Sotel Legend The Grand Amsterdam offers ve-star luxury in a unique historical ambiance. Furnished with French elegance and grandeur, the hotel welcomes a variety of visitors, from the trendy Amsterdam elite to famous international movie stars. In all of the rooms and suites (including butler service), the restaurants, the halls, and the beautiful inner garden, the heritage and luxury of this opulent landmark will charm all who visit. Over the course of the centuries, this exquisite Amsterdam landmark has been ripened and enriched by countless special events and, during the process, has also acquired tremendous culinary fame.

Chef de Cuisine Raoul Meuwese and his team invite guests to enjoy the varied selection of dishes available in our restaurant Bridges, in Oriole and on our awarded Garden Terrace. Our traditional Dutch brown café, The Flying Dutchman, serves a wide assortment of Dutch and local Amsterdam beers and local delicacies, while our Library ‘Or’ is the ideal place to order The Grand Afternoon Tea. The Sotel SPA is the ideal place to unwind; pamper yourself with a beauty treatment or relax in our hammam or steambath after having had a few laps in our pool.

Sofitel Legend The Grand Amsterdam - Oudezijds Voorburgwal 197 - 1012 EX Amsterdam T +31(0)20 555 31 11 - www.sofitel-legend-thegrand.com

HELLO YOU

Denada, Tom, Alina, Danielle, Luna, Kayne & Isabel

Pieter

Robin & Rosario

Luna

OPENING PARTY Thursday 13 August Ron & Anke

@ Wurst & Schnitzelhaus • Zuidas welcomes another unique concept: the Wurst & Schnitzelhaus.

• Their menu features a wide

Rogier & Brim

selection of speciality Schnitzels, best enjoyed with a delicious ice-cold Warsteiner beer!

• Alternatively, just come for drinks!

Marco

Photography Jaiwey Nuij

Roberto & Daniel

Pieter

• 31

MOBILITY

Zuidas Mobility

WANT BETTER BIKE FACILITIES IN YOUR BUILDING? MARYSE DE OLIVEIRA MARTINS OF THE ZUIDAS AMSTERDAM DEVELOPMENT OFFICE, MARINKE NELL, FACILITY MANAGER AT CBRE, AND MAX LUGTENBORG, PROJECT MANAGER AT BYCS.

32 •

MOBILITY

Zuidas aims to be an attractive location for bicycle users. The Bicycle Parking Fund

built, there was very little space in the old

was created to help achieve that, and has already helped build three first-class

facility. Now there’s plenty!’

underground bike facilities here in Zuidas. An initiative of the Zuidas Amsterdam Development Office in cooperation with BYCS and Hello Zuidas, this fund is part

BICYCLE COMMUTING

of the A to Zuidas platform providing an incentive for building managers to create

DISTANCES GROWING

good parking facilities for cyclists. We talked with Maryse de Oliveira Martins of the

Zuidas is an attractive area for businesses

Zuidas Amsterdam Development Office, Marinke Nell, facility manager at CBRE,

and increasingly for people to live as well.

and Max Lugtenborg, project manager at BYCS.

Good transit links and access are part of the reason why, says Max. ‘Bikes play an

PROMOTING BIKE USE Applications to the Bicycle Parking Fund are assessed on the way the allocated funds would be invested. That could be to convert car parking spaces into bicycle

‘We want to promote the provision of good facilities for bike users in buildings in Zuidas’

important role in that, especially now that the spread of electric bikes is enabling commuters to cover longer distances by bike.

We want to promote the provision of good facilities for bike users at buildings in Zuidas.

That’s even more crucial in these times that

spaces, for instance, or to redesign an existing bike facility more efficiently in

prompted in part by requests from

we all have to practice social distancing. In

order to accommodate additional bikes.

building tenants themselves, indicating

some parts of Zuidas it’s tough to find a spot,

Maryse explains, ‘The investment should

that the number of people cycling to work

and when you’ve got too many bikes in a

be linked to a bicycle policy that promotes

is on the rise. ‘Within our portfolio we’ve

public space, it tends to look chaotic. On top

bike use. The Fund can contribute to

received funding for NoMA House, Infinity

of that, it tends to obstruct pedestrian and

that investment, covering up to 50% of

and WTC Amsterdam’, Marinke says. ‘NoMA

bike escape routes. The Bicycle Parking Fund

implementation costs for the work, with

House and WTC Amsterdam are finished

is helping to solve those kinds of problems.’

a maximum of €25,000 per application.

now and Infinity is currently being roofed,

For 2020 we have a sum total of €65,000 in

after which it also will be finished. At the

funding for this purpose, which is available

WTC Amsterdam an additional 25 spaces

APPLY NOW FOR THE

to building owners, managers and tenants

were created beneath Tower H as part

BICYCLE PARKING FUND!

who want to invest in bike facilities to

of an overall upgrade of the bike facility,

https://bycsx.typeform.com/to/DFOUBU

accommodate more bikes.’

which now has 391 spaces altogether.

NoMA House has capacity for 76 bikes plus

For more information about the

MORE PEOPLE CYCLING TO WORK

eight parking spaces for scooters. And at

Bicycle Parking Fund, get in touch

Since the Fund was set up in 2018, it has

Infinity we were able to create 219 extra

with Maryse de Oliveira Martins :

supported the expansion of facilities in

spaces. Because bicycle standards were

three buildings. All three projects were

different at the time that building was

Text Romy Lange • Photography Lotte de Graaf

m.martins@amsterdam.nl

• 33

AGENDA

AGENDA SEPTEMBER • OCTOBER HELLO ZUIDAS EVENT

Through Thursday 31 December

Thursday 10 September

Monday 14 September

YAYOI KUSAMA X MOCO MUSEUM

ENERGY TRANSITION THURSDAY

RETAIL SERVICES NETWORK

@Moco Museum

@Circl

@Zuidas

The works Night of Stars and Pumpkin

Rapidly greening our energy mix

Three times a year, Hello Zuidas

are now on view in a completely

will take more than sustainable

organizes a Retail Services Network

transformed space. In her iconic style

technologies alone. At least as

meeting where Zuidas retailers

featuring big polka dots, the universally

important is a sustainable revenue

and service providers can connect

popular artist Kusama explores her

model. This series at Circl discusses

and share information. The Retail

fascination for Dot Art. Alongside the

promising technologies and delves

Services Network falls under Hello

renowned drawings, paintings and

into the revenue model underpinning

Zuidas’ Activity pillar. Hello Zuidas is

installations that established her as

the tech. In each session, sector

spearheading many local art, sports

the polka dot queen, Kusama also

specialists break down the technology

and recreational initiatives, and we’re

advocates for feminism and against

and the revenue model, explaining

always looking to support new projects

sexism through her work. Come see

how the tech works, outlining the

and initiatives that are a good fit for

the exhibition at the Moco Museum in

legal framework and exploring how

Zuidas. Keep an eye on the Hello Zuidas

Amsterdam. More info and ticket sales:

financing can help accelerate

website for the latest developments

www.mocomuseum.com.

advances. Check out circl.nl for

around this event. More info? Send an

podcasts, articles and the calendar

email to project leader Marius Drissen at

with a full listing of events!

marius.drissen@hellozuidas.com.

HELLO ZUIDAS EVENT

Through Sunday 1 November EXHIBITION: BEER. AMSTERDAM, CITY OF BEER AND BREWERS Amsterdam Museum @Amsterdam Museum The Amsterdam Museum will be presenting an exhibition all about beer: the fuel that’s powered Amsterdam down the centuries. Many of the city’s

Thursday 10 September

past mayors started out as brewers, and

HELLO ZUIDAS CRUISE (MEMBERS ONLY)

it has been the birthplace of breweries

@Zuidas

like Heineken. It is still home to 45 beer

Mark your calendar for the annual Hello Zuidas cruise on Thursday 10 September.

breweries today. Cap your exhibition visit

Hello Zuidas members are invited to come aboard for drinks and bites as we cruise

with a special Amsterdam Museum brew

Amsterdam’s canals. This is a great chance to meet other members and enjoy

in the museum café. The exhibition is on

scenic views of Amsterdam. More info on times and registration TBA on:

through 1 November 2020. More info and

www.hellozuidas.com.

tickets: www.amsterdammuseum.nl.

34 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

HELLO ZUIDAS EVENT

Wednesday 23 September CIRCULAR SKILLS @Circl The circular economy requires a fundamental shift in the mindset and Tuesday 15 September

Saturday 19 September

HELLO ZUIDAS FM-PLATFORM:

RECORDPLANET’S RECORD & CD FAIR

OPPORTUNITIES FOR

@RAI Amsterdam

MUNICIPALITY, BUSINESSES

Calling all music fans! The annual Record

AND INSTITUTIONS

and CD Fair is returning to RAI Amsterdam

@Zuidas

on Saturday 19 September. This fair in the

Zuidas is an area of high-density

RAI is a hugely popular top spot to score

building that can appear pretty grey

the best deal on music’s black gold. Vinyl

at times. Yes, as it gradually grows

is the fastest growing division of the fair,

into a mixed-use location with more

attracting crowds of music collectors

housing, green spaces are becoming

keen to renew or add to their repertoire.

more vital than ever. More greenery

More info: www.rai.nl.

skills of the world’s workforce. This event is specifically keyed to HR and CSR professionals. Check out circl.nl for podcasts, articles and the calendar with a full listing of events!

HELLO ZUIDAS EVENT

could be the miracle cure for the

Monday 28 September

physical and social challenges we

MEMBERS MEETING:

face. The FM-platform meeting on 15

CORONAVIRUS IMPACT

September will explore opportunities

ON ZUIDAS

and ways to green the district.

@Zuidas

Together, we’ll look at how we can

Twice a year, members of Hello

put our natural capital to better use.

Zuidas gather to discuss current

A variety of appear best practices will

issues around area development

be presented, taking you along in the

and doing business in Zuidas. On

stories of designers and other experts.

28 September we’ll zoom in on

Come and be inspired! From creative

the impact coronavirus has had

courtyard gardens to rainwater-

Tuesday 22 September

on the district and organizations

storing terrace and rooftop planting,

MONEY20/20 EUROPE

active here. How do you see the

All is possible in Zuidas. Keep an eye

@RAI Amsterdam

future? And how are the virus and

on the Hello Zuidas website for the

What will the future of money and

our new reality (re)shaping the

latest updates concerning this event.

payments be like? The annual event for

development of Zuidas? More info

More info? Send an email to project

professionals in payment processing,

about the programme, location and

leader Fouad Benaya at: fouad.

FinTech and financial institutions returns

registration TBA on:

benaya@hellozuidas.com

to the RAI with Money 20/20. More info:

www.hellozuidas.com.

www.rai.nl.

• 35

AGENDA

AGENDA SEPTEMBER • OCTOBER

Wednesday 7 October

Thursday 15 October

Sunday 18 October & Sunday 15 November

CIRCL GUIDED TOURS AT A DISTANCE

WRITING CLEAR REPORTS

PURE MARKT

@Circl

WORKSHOP

@Amsterdamse Bos

Even in these times of social distancing,

@Taalcentrum-VU

Pure Markt is coming to Amsterdamse

we’re still eager to share our experiences

Writing a clear and concise report can

Bos again this year! This market

with circular construction, the stories

be a real challenge. It’s one thing to

features all pure products, sold by

behind the reused materials, and how

include all pertinent points, but it’s quite

producers themselves. They can tell

we work at our restaurant. That’s why

another to write a report that reads well.

you everything about the ingredients,

we’ve started offering virtual tours of

What is the secret to striking the right

origins and production processes.

Circl on the first Wednesday of every

balance? How can you structure your

There’s also a great range of one-of-a-

month. Tours for up to nine people are

report quickly and effectively, and what

kind non-food items. The market is free

held in one of our meeting rooms, where

about persuasive argumentation? Learn

to visit. Pure Markt is a market held at

everyone can keep an appropriate

all this and more in Writing clear reports

various fixed locations in Amsterdam

distance. During this hour-long guided

– a workshop focused on the results you

and other alternating locations in

tour, you’ll learn all about Circl and the

need. Get the most out of your report and

Holland. The markets are on Sundays

ins and outs of circularity. Curious? To

sign up now at www.taalcentrum-vu.nl/

from 11am to 6pm. More info:

register, email to: reserveringen@circl.nl.

heldere-rapporten-schrijven.

www.puremarkt.nl.

Wednesday 14 October

Thursday 15 - Sunday 18 October

INTRODUCTION EVENING FOR ZUIDAS

KUNSTRAI

@ The Royal Industrieele Groote Club

@RAI Amsterdam

The Royal Industrieele Groote Club is

From 15-18 October 2020, a large number of established and emerging

Amsterdam’s premier business and social

galleries will come together to present contemporary and applied art and

club. Get acquainted with the society on Dam

design during KunstRAI Amsterdam. The oorganizational staff is confident this

Square during an introductory gathering on

postponement offers more assurance of a successful and safe event. Over 80

Wednesday 14 October, at 6:00 pm. Please

participating galleries will exhibit their contemporary, autonomous and applied

register to: clubinfo@igc.nl. By metro, the

art at the fair, ranging from paintings, sculpture and photography to design and

Noord/Zuid route takes you to Dam Square

accessories. The fair will be open to the public on 17 and 18 October.

in 10 minutes.

More info: www.kunstrai.nl.

36 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

HELLO ZUIDAS EVENT

Thursday 22 October HELLO ZUIDAS LIVING IN ZUIDAS @Hello Zuidas The Living in Zuidas consultations are held every three years as part of our Sustainability and Housing Pillar. Zuidas is currently

Saturday 24 - Sunday 25 October

Tuesday 3 November

ASOPOS AUTUMN CHAMPIONSHIPS

PROVADA REAL ESTATE FAIR

@Amsterdamse Bosbaan

@RAI Amsterdam

The Asopos autumn rowing

The Netherlands’ biggest real estate trade

championships, organized by Asopos

fair is back! PROVADA is a three-day event

de Vliet, will be held at the Bosbaan on

with opportunities to meet and network

Saturday 24 and Sunday 25 October. For

in various forums, halls, themed plazas

more info and the latest programme

and of course at the exhibitor stands.

updates: www.najaars.asopos.nl.

With a focus on trends and innovations

HELLO ZUIDAS EVENT

transitioning from a business area to a mix-used urban community, with many residential construction

and a great network of experts, PROVADA offers the ultimate trade floor experience.

More info: www.provada.nl.

plans in the works. During this Living in Zuidas consultation we’ll join with home and housing sector members, to shed more light on

Thursday 29 October

topics tied to these developments.

HELLO ZUIDAS SAFETY PLATFORM

Questions to be discussed include:

@Hello Zuidas

How is municipal policy being

Most people know Zuidas as

effectuated? What amenities and

Amsterdam’s financial and business

facilities are needed to make Zuidas

district. But recent years have seen

a thriving residential community?

steadily more people coming to live

What do market parties need? We’re

here, and that number is only set to

Through January 2021

also working to make Zuidas more

rise. On top of that, VU attracts another

EXHIBITION: 100 YEARS

sustainable. Initiatives include an

25,000 people who regularly spend time

OF SCHOOL GARDENS

annual survey carried out with

in the district. With so many people in

@Amsterdam City Archives

Green Business Club Zuidas and the

this relatively small slice of Amsterdam,

In 1920 the first ‘school working

Zuidas Amsterdam Development

we face our share of challenges around

garden’ was laid out on a plot between

Office looking at which companies

safety and public spaces. How are big

Petroleumhaven and Houthaven. With

are making the greatest efforts to

companies and organizations preparing

space for 280 gardens, every child had

green their operations. For more

for these scenarios? Several times a year,

20 square metres of land to cultivate.

info about the Living in Zuidas

Hello Zuidas brings network members

The exhibition 100 years of school

consultations or Sustainability and

together to learn about specific topics

gardens presents marvellous photos

Housing Pillar, send an email to

from experts and each other. More info

and special stories about the rich history

project leader Marius Drissen at :

TBA on www.hellozuidas.com. or send an

of Amsterdam’s school gardens. More

marius.drissen@hellozuidas.com.

email to project leader Fouad Benaya at

info: www.amsterdam.nl/stadsarchief/

fouad.benaya@hellozuidas.com

agenda/100-jaar-schooltuinen/.

• 37

SUSTAINABILITY

19 NEW BEE HOTELS in Zuidas Nineteen new bee hotels are going up in Zuidas. Made of three poles containing some 180 ‘rooms’ each, the hotels are an initiative of the municipality of Amsterdam and part of the Amsterdam Zuidas building the future project. These ‘bee fortresses’ give wild bees a place to nest and thus a means to survive in an urban setting. Because they don’t live in groups, wild bees are also known as solitary bees. So if you walk by one of these hotels, there’s no need to worry about being followed by a swarm of bees.

Female bees collect pollen within a radius of 200 meters and lay their eggs on top of the pollen inside a vacant hotel room. This process is typically repeated about seven times, after which the bee seals up the entrance. Since each hotel has approximately 540 rooms, we can expect to see the hotels literally abuzz with new bees this season!

38 •

SUSTAINABILITY

SUSTAINABILITY NEWS OLD SCHOOL LIVING ROOF RELOCATED The living roof on top of Old School in Zuidas was recently relocated to the Food Bank in Amsterdam Zuid. It was the first rooftop of its kind in the world, featuring a unique regulated drainage system, which channelled rainwater into the sewer to prevent flooding.

Green Business Club Zuidas had the roof installed in 2013, working in conjunction with the municipality of Amsterdam Zuidas, Waternet and Dakdokters. It went on to become a model for similar roofs in cities like Delft, Rotterdam, New York and Palermo. With the former school building now slated for demolition or renovation, the green cover also had to go. It was removed from the Old School roof bit by bit and then pieced back together on top of the Food Bank, where it will provide improved insulation for the building as well as ensuring considerable energy savings.

FREE TWO WEEK E-BIKE TRY OUT THINGS CAN BE BETTER

The bicycle offers a safe, healthy, flexible and allround corona-proof way of traveling to

Thinking about climate change and

work. That’s why Green Business Club and BYCS offer everyone working in Zuidas a free

its potential impacts can be pretty

two week e-bike try out. No strings attached. Choose between

disheartening. That’s why it’s a good

a regular e-bike (up to 25 kmph) and a speed pedelec (up to 45

idea to listen to a new podcast produced

kmph) and go cycling. Interested? Sign up via go-cycling.org or

by Circl, called Later is alles beter – in

contact Diederik Imfeld: diederik@greenbusinessclub.nl.

English: ‘Everything will be better later’.

For this series, Circl teamed up with Jonge Klimaatbeweging, a youth climate association, to look at what we can do to save the climate. They’ll be talking to optimistic artists, entrepreneurs and politicians who are thinking about solutions, thus giving you a fresh impetus to go on making conscious choices to

Maartje Oome is communications manager for Green Business Club Zuidas, a organization that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-inchief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.​

combat climate change. See www.circl.nl.

Text Maartje Oome

• 39

LIVING SPECIAL

Living Special

What is it like to

LIVE IN ZUIDAS? Residential options in Zuidas are more varied than ever: from publicsector rentals, student housing, mid and upper range owner-occupied as wel as rental apartments, all the way to luxury penthouses. Whatever the residential flavour, one thing they all have in common is high quality, featuring ample daylight, high ceilings, minimal maintenance, energy efficiency, lifts, storage and indoor parking. With 4,000 inhabitants and counting, Zuidas is steadily developing into a popular international residential neighbourhood, with an emphasis on architecture, green public spaces and a high level of amenities. Did you know that by 2030 there will be more than 7,000 homes built in Zuidas? But what’s it really like to live here?

ROSALIE ROEPER Lives in Xavier ‘I moved here from Almere over a year ago. At first, a friend and I were looking for a place to buy in Amsterdam, but privacy-wise that was pretty challenging. I’d seen a lot of ads for Xavier, but those were all rentals. In the end I went to check it out anyway and was sold straight away. My plan was to live here for maybe a year and then buy another place, but now I love it here so much that I don’t want to leave! To me, Zuidas is magical. It’s got a bit of that New York City vibe and I like that. It’s also within walking distance of my work at JCDecaux and it’s just five minutes to the busy city centre.

Some people ask what I’m doing in Zuidas, surrounded by offices, but it doesn’t feel like that at all. Honestly, it’s more of a luxury, living here, especially with everything that’s taken care of by the service managers.’

40 •

LIVING SPECIAL

BJÖRN VAN TILBORGH Lives in Symphony ‘My boyfriend and I have lived here nine years – a year and a half now in this apartment and before that in an even bigger place in Symphony. We were looking for a nice, large, luxury apartment to buy and that’s how we ended up here. This was only the second residential tower to go up in Zuidas and it certainly wasn’t as vibrant then as it is now.

Friends thought we were mad to move outside the Amsterdam ring road on what they called an industrial park. But we fell in love with the building and apartment and really liked the district’s plans for the future. We like being in big cities; in places like London and New York. We like all the activity, the scale and the energy that comes with big cities.

And Zuidas absolutely has that. There’s been lots of expansion with residential building and facilities in recent years, which we think is great. We have no intention of leaving!’

EVA LINDFORS Lives in Gershwin Townhouses Eva: ‘We moved to Zuidas in the summer of 2017. I’d seen an ad for the Townhouses in Hello Zuidas magazine and the project jumped right out at me! The unit was delivered as a shell, so I designed everything from scratch. With me being an interior designer, this home became a dream come true! During the last few years, we’ve a big range of amenities added in Zuidas, like playground equipment, bars and restaurants and shops, which made the surroundings more lively. At weekends it’s still fairly quiet, but I actually prefer that. That’s when we local residents have the neighbourhood all to ourselves again. And any time I want to

HADASSA & ROB VOET

be in the thick of things I just grab the Noord/Zuid route so I

Live in OpZuid

can be in De Pijp or the canal district in minutes. Living here

Hadassa: ‘We’ve lived in OpZuid for six years now and before that on

is brilliant for the kids too, because everything they need is

Minervalaan. Once all our kids had moved out that house got too big for

within easy reach and both of their schools are accessible by

us. We still wanted a place with plenty of space, but with everything on one

bike. We love living here!’

level.’ Rob: ‘At some point this building came on our path, and now we’re living here very happily. At the time it was touch-and-go though, because it was during the crisis and construction could only go ahead if 60% was sold. So we contributed to that. Hadassa’s parents live in the building too, as do friends of ours. We did some active lobbying to get people we knew to move here, and succeeded too!’ Hadassa: ‘In the beginning I was a bit worried because there was nothing here, just a big field. It really felt like I was abandoning everything we knew in Zuid. But Rob had no doubts whatsoever.’ Rob: ‘No, I had no doubts at all, and still don’t.’ Hadassa: ‘The only thing I still miss is a patch of green in Zuidas. We have a lovely garden and I’m happy with the new playground, but there could be more. I have lots of grandkids and I like to take them outdoors. There are so many families living in the area. We hadn’t expected that. It’s a wonderful mix of people.’

Text Nicole Pak • Photography Jaiwey Nuij

• 41

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LIVING SPECIAL

TOM VERMERRIS, BOUKE KOPPERT AND TOM VAN RIJN

‘PREMIER SUITES BRINGS BUSINESS AND LEISURE TOGETHER’ Interview with Bouke Koppert, Tom van Rijn and Tom Vermerris of Premier Suites This past June, Premier Suites opened in the imposing Hourglass

Tom van Rijn, sales manager at Premier Suites. ‘From the moment

Building in Zuidas. Catering to the large demand for lodging

we arrived, we were made to feel incredibly welcome. Many

from both business and leisure travellers, the chain already had

companies dropped by and indicated that though they wanted to

locations in Ireland, England, Belgium and Rotterdam, making

see how events would play out, they were also excited to team up

Amsterdam’s Zuidas a logical next step for a second location in

with us.’ Bouke Koppert adds, ‘We’re also seeing that the element

the Netherlands. Perfectly situated, with excellent links, this

of independence Premier Suites offers is especially attractive right

place is booming, say the team behind Premier Suites. ‘We want

now. The apartments and rooms for example all have their own

to make this the ultimate location for leisure and business guests.

fully equipped kitchen and washing machine.’

Hence the name Premier Suites, expressing where we really aim to excel’, emphasizes Bouke Koppert, Premier Suites COO. VARIETY OF GUESTS COMING AND GOING Premier Suites Zuidas offers a diverse range of rooms with all

‘One minute I’ll be helping someone register with a GP, the next I’m giving a leisure guest tips for booking a canal cruise’

amenities, ranging from lofts to two and three-room flats. Guests can count on highly personalized service. ‘In our lobby there’s

ZUIDAS PARTNERSHIPS

always a variety of guests coming and going. One minute I’ll be

This allows the team a very positive outlook on the future of

helping someone register with a GP, the next I’m giving a leisure

Premier Suites in Zuidas, where they see plenty of opportunities for

guest tips for booking a canal cruise’, explains Tom Vermerris,

great partnerships with other local companies. ‘From the electric

general manager of Premier Suites Zuidas.

bike shop and our neighbour JUIZZ Amsterdam to Vascobello’s and Loetje’s breakfast boxes’, says Tom van Rijn. ‘These are terrific extra

INDEPENDENCE MORE IMPORTANT THAN EVER

services for our guests, and wonderful business partnerships for

Despite opening its doors in Zuidas in the midst of turbulent times,

our neighbours in Zuidas.’ Premier Suites is eager to meet more of

Premier Suites got a heart-warming reception in the district, says

the Zuidas community at their official opening celebration!

Text Romy Lange & Eefje van den Akker • Photography Jaiwey Nuij

• 43

LIVING SPECIAL

MEET THE SAVILLS RESIDENTIAL INVESTMENT TEAM

‘Seal the deal with Savills’

BAS WILBERTS, RONALD KOEMANS, FABIAN PENNINKHOF & NISREEN AWAD

No Hello Zuidas Living Edition would be complete without an interview with the Residential Investment Team at Savills. Meet Bas Wilberts, Ronald Koemans, Fabian Penninkhof and Nisreen Awad, a team of passionate professionals who advise investors and developers in the acquisition and sale of residential property portfolios, including care homes and student housing.

44 •

LIVING SPECIAL

At the head of Savills’ Residential

aims to create a diverse environment here.

are very approachable and agile. The team

Investment Team in the Netherlands since

That brings some challenges. Land and

you see during the pitch phase is the same

2015 is Bas Wilberts. With a background

construction costs are high, so how do

team you work with throughout the whole

in appraisals, agency and investments,

you make that pay off? As a team, we’re

course of a project and we can effortlessly

Bas is an all-round real estate professional

closely involved in this process. For every

adapt how we work to fit our clients’ wishes.’

with broad experience in real estate

municipal tender in Zuidas, we advise

consultancy. And he’s in his element in

developers on target group definition and

THOROUGH GROUNDWORK

Zuidas: ‘When I started out here we were

completion level.’

Thorough groundwork is another hallmark

surrounded by pastures with pigs. Now

of the Residential Investment Team,

there are residential blocks shooting up

LARGEST RESIDENTIAL PROPERTY

notes Nisreen Awad. As a transaction and

all over. This is a unique place where ideas

TRANSACTION THIS YEAR

process consultant, she supports Bas,

are born. As a real estate consultant, you

The Residential Investment Team isn’t

Ronald and Fabian in residential property

spend your days thinking about interesting

just active in Zuidas, but throughout the

acquisitions and sales. ‘Everything we do

possibilities for real estate developers and

country. In April 2020, Savills advised

is well-prepared and worked out to the

investors. For instance, what could be done

PATRIZIA in the largest residential property

smallest detail. Our sales material is a good

differently here? What opportunities are

portfolio transaction so far this year in

example. An investment memorandum is

there to be tapped? The unique thing about

the Netherlands, in which PATRIZIA sold

so much more than just a glossy brochure –

Zuidas is that you run into people you can

over 2,000 dwellings spread out across the

there’s extensive research that goes into it.

bounce ideas off of all the time, even just on

Netherlands to Swedish property investor

We want to contribute real value. We enjoy

the street during your lunch break.’

Heimstaden AB. What are the team’s

our work, but we also take it very seriously

strengths in a transaction on this scale?

– and that shows.’

ADVICE THAT PAYS OFF

Fabian Penninkhof explains, ‘We’re very

Ronald Koemans nods in agreement.

good at pinpointing where the wins are.

‘Zuidas offers this unique combination

Picking up on things competitors overlook,

of living and working in a geographically

that’s the part of my job I like best. Also,

small area. The next few years will see the

we give clients the best of both worlds: the

addition of some 5,000 new homes. Not

experience and international network of a

only penthouses, but also subsidized rental

global real estate advisor combined with the

housing. The municipality of Amsterdam

undivided focus of a small, local team. We

Text Kika Samsom

QUESTIONS ABOUT RESIDENTIAL INVESTMENT? Get in touch with Bas, Ronald, Fabian or Nisreen on +31(0)20 301 2000. www.savills.nl/woningen

• 45

Your Residential Real Estate Agency on the Zuidas

PERFECT PLACES TO LIVE IN

OFFICE ZUIDAS Claude Debussylaan 134 1082 MD Amsterdam

OFFICE CITY CENTRE Keizersgracht 321 1016 EE Amsterdam

CONTACT +31 (0)20-2159988 info@von-poll.nl

IN THE BEST LOCATIONS FOR YOU

W W W.VON-POLL.NL Residential Real Estate Agents

LIVING SPECIAL

De Hypotheker:

HONEST AND TRANSPARENT IN THE QUEST FOR YOUR DREAM HOME From their humble beginnings on Parnassusweg to a full-fledged office on Strawinskylaan – after twenty years De Hypotheker has become an establishment in Zuidas.

Mortgage man Thomas van Splunteren knows this special slice of Amsterdam inside out by now – whereas the ever-changing housing market is another story altogether.

Van Splunteren: ‘After all these years, it’s still completely unpredictable. We’ve witnessed so much. And that’s precisely why sound mortgage advice is so essential.’

THOMAS VAN SPLUNTEREN

GROWING RESIDENTIAL OFFERING

in their house hunt and completing all the

a house, which then turns out to be out of

When the whole country went into

paperwork and arrangements from start to

reach. That’s a recipe for disappointment.’

intelligent lockdown this past March,

finish. ‘We have two aims: to take the work

And that’s why Van Splunteren recommends,

Van Splunteren saw his work schedule

out of people’s hands while continueing to

‘Come to us first. We go that extra step and

empty overnight. ‘It scared people all

be honest and transparent. If clients have

look not only at your mortgage costs, but

right. Uncertainty about contracts and a

unrealistic expectations, we tell them so’,

also your insurance policies, levies and

potential crisis seem to have prompted

Van Splunteren explains.

municipal taxes. After that the fun part begins: finding your dream home.’

reticence. Oddly enough, it took only two weeks for business to bounce back again.

GET INFORMED BEFOREHAND

And, incredibly, it got even busier than

A common trap people fall into, according

before. On top of that the housing stock

to Van Splunteren, is falling for online

also grew, which is a good combination.’

mortgage providers and the proliferation of

Thomas van Splunteren | Franchisee

calculation models. ‘You can’t always trust

Strawinskylaan 1427 / WTC Tower

Van Splunteren’s job involves giving

information you find online when it comes

Tower B Level 14

mortgage advice to people who are

to your options. You can easily fill in some

1077 XX Amsterdam

shopping for a house. De Hypotheker

figures and the models will do the maths

020 – 662 14 11

offers a variety of options, from basic

for you. People assume they’ve got more

thomas.vansplunteren@hypotheker.nl

online recommendations to extensive

to spend than they actually do and don’t

www.hypotheker.nl

guidance, where customers are supported

come to us until after they’ve already found

Text Nicole Pak & Eefje van den Akker • Photography Jaiwey Nuij

DE HYPOTHEKER

• 47

LIVING SPECIAL

Welcome to Olympiade:

OLYMPIC-LEVEL RESIDENCES

No need to prove your athletic prowess; even without a medal you’re more than welcome at Olympiade. This new residential development in Amstelveen isn’t just green, it also boasts lots of space for sports and relaxation. Hello Zuidas got the scoop from Claudia Heimensen, project developer at Provast, and Kasper Goris, manager and property agent at FRIS Woningmakelaars. Can you picture yourself in one of these 194 apartments or penthouses?

OLYMPIC-LEVEL RESIDENCES As the name suggests, the Olympics are a recurring theme at Olympiade. Claudia Heimensen, project developer at Provast, explains: ‘The buildings are all named after places where the Olympic Games have been held. Each complex also has a unique style, large variations in floorplans and with all sustainability features we hope to support a healthy lifestyle. The unique common inner courtyard of Olympiade is the absolute eye-catcher. People looking to stay near the big city but in green surroundings can buy one of the 194 apartments in Olympiade. From this location in Amstelveen it’s just a 20-minute bike ride to Zuidas. ‘By car it’s even less than 15 minutes, which is the real attraction of Greater Amsterdam’, Goris points out. ’If this speaks to your inner athlete, then Olympiade’s the place for you.

48 •

LIVING SPECIAL

GREEN AND ECO-FRIENDLY While it’s great to keep fit, if athletics aren’t your thing Olympiade also has plenty of room for relaxation. There’s also ample outdoor space, tying in with the sustainability ambitions of this new residential area. Besides a wealth of greenery, this also translates to energy efficiency and living comfort. ‘Eco-friendly living is becoming increasingly important’, says Goris. ‘So on the roofs of Olympiade you’ll see not only solar panels but also greenery. ‘All apartments have sustainable heat- and cold, are gasless and have a lot of daylight through the story high windows. And also, the inner courtyard supports your new healthy lifestyle: ‘In the inner courtyard we’ll have a pétanque terrain, an urban gym and a playground’, says Heimensen. It’s also a water-rich area. Wooden platforms on the water will offer a perfect spot to hang out. And do not forget the location itself, close to the Amsterdam bos and the river Amstel.

IN BRIEF • Living in green Amstelveen • 194 apartments and penthouses, from 55 m2 to 180 m2 • Sales start in September 2020 • Completion in 2023 • Prices start from 325,000 euros, incl. own plot of land and parking space • Excellent connectivity with the Randstad area • Visit Olympiadeamstelveen.nl

GREATER AMSTERDAM

sanitary and a design kitchen. The nice

Olympiade is the new green residential with

thing about the three-room apartments,

offers a large range of apartments. ‘So, we

says Heimensen, is that the apartments

expect to help starters, empty nesters or

are extremely efficient so even the smaller

expats who would like to stay in Greater

apartments with a great living have 2 extra

Amsterdam’, Goris points out. A three-

rooms; ‘there’s space for a home office, or

room apartment from 55 m² starting from

alternatively, to start a family.’ Goris: ‘You

325,000 euros, while the most expensive

can’t find places like this in Amsterdam

180 m² units will go for a million and we

anymore – not at this price point.’ Sales

also have two special penthouses. Whether

start in September and Olympiade is slated

Developer: Provast

you buy an apartment or a penthouse,

for completion in 2023. As Heimensen says,

Real Estate Agents: FRIS & Lunshof

owners get their own plot of land, a space

‘You have to wait a bit longer for a new

www.olympiadeamstelveen.nl

in the covered car park and beautiful

build, but it’s well worth it!’

Text Nicole Pak & Daphne van Breemen • Photography Jaiwey Nuij & Provast

CLAUDIA HEIMENSEN & KASPER GORIS

OLYMPIADE AMSTELVEEN

• 49

ZUIDAS SAFETY PLATFORM ‘Zuidas can’t guard against every emergency’

The Zuidas Safety Platform is an alliance of local businesses, law enforcement, municipal authorities and the Amsterdam-Amstelland Safety Region. Most Hello Zuidas members delegate a facility manager or head of security to represent them within the platform. Its aim is to exchange knowledge and experience on how to respond to incidents and emergencies. The Safety Region often invites interesting guest speakers, from fire experts to terrorism and cybercrime specialists.

The platform also examines incidents outside the district, such as the tram attack in Utrecht in March 2019. Olivier Otten, director of the Hello Zuidas Foundation, and Serge Dijkstra, Securitas branch manager, explain what the platform is all about.

The Safety Platform’s focus centres on

We can see the effects of that on this

emergency situations, such as terror threats,

wonderful district every day.’

cybercrime, power failures, pandemics and

50 •

so on. In what ways has the district been

The platform has its own alert

confronted with these kinds of events?

system, with a Calamities app and

Olivier: ‘It’s an unfortunate fact that Zuidas can’t

an Incidents app. What do they do?

guard against every kind of emergency. In 2015

Olivier: ‘Members of our platform have to sign a

the whole of the VUmc had to be evacuated due

confidentiality statement for Hello Zuidas, which

to flooding. And in the same year a power failure

is a requirement to be added to both of the app

in Diemen led to a massive blackout that also

groups we maintain. Organizations and security

hit us here in Zuidas. During construction of the

services in Zuidas can use the Incidents app to

Mahlerplein bike facility, we had to evacuate all of

report suspicious situations on and around their

Q Park in the Mahler area. Organizations in Zuidas

premises, actual or attempted burglaries, theft

are also occasionally targets of cybercrime. And

and minor fires. The Calamities app group was set

now, of course, we’ve been in a crisis situation

up at the behest of the competent authorities to

for several months due to the coronavirus.

share information about threats or emergencies

OLIVIER OTTEN & SERGE DIJKSTRA

affecting all, or parts, of the district, for instance in

optimal state. To do that, we need a commitment

the event the station has to be closed, or in case of

that’s more broadly supported by all stake-

serious traffic congestion.’

holders. Our added value in this solution will constitute taking active and proactive measures

There have been some indications within

throughout the district.’

the platform that knowledge-sharing and partnerships around social and physical

Do you think the topic of safety

safety in Zuidas need to be improved. How

deserves more prominence in Zuidas?

can a firm like Securitas contribute to that?

Serge: ‘Absolutely! Recent events and news

Serge: ‘At Securitas, we’re driven by our purpose

about incidents in Amsterdam are also

– “We Help Make Your World a Safer Place” – to

resonating in Zuidas. I can imagine the fatal

look beyond the bounds of our immediate

shooting of a guy from Badhoevedorp after an

responsibilities. It’s based on that same belief

altercation over a watch and the violent crimes

that we started Safe Zuidas [Zuidas Veilig], a

targeting lawyers are giving many people in

project in which we’ve taken the initiative to use

Zuidas pause. It underscores how thin the line

our knowledge and resources to play an active

is and how fast safety and the sense of safety

role within broader issues of safety in Zuidas.

can be undermined. Safety deserves to play

Connecting to the Hello Zuidas Safety Platform

a more prominent role in the daily awareness

is an essential and greatly valued part of that. We

of individual residents, workers and visitors

strongly believe in finding the right answer calls

here. Citizen participation, awareness about

for a collective effort and looking at Zuidas as a

your safety and the safety of your immediate

single entity. This objective is in line with the idea

environment and reporting unusual situations

that the current approach to knowledge sharing

will all be essential in future. The Hello Zuidas

and cooperation around social and physical

Calamities app and Incidents app are a great

safety doesn’t have the basis to achieve that

initiative in that direction.’

Text Romy Lange • Photography Jaiwey Nuij

“We strongly believe that finding the right answer calls for a collective effort and looking at Zuidas as a single entity”

• 51

LEGAL

Legal News

#UPDATE NEW COURT AMSTERDAM

Like organizations everywhere, law firms in Zuidas have faced some hurdles in recent months. How do they look back on this period? What sorts of measures did they have to take and what’s their view on the future? We put these questions to Rose Wiewel, COO at Simmons & Simmons.

What arrangements has your

still doing that now. Initially, the measures

from home. We had several teams practise

firm made as regards working

focused mainly on hygiene, staying

working from home collectively so we

from home versus at the office?

home in case of specific symptoms, the

could proactively resolve any issues that

COVID-19 was already on our agenda

cancellation of international meetings and

might come up. Consequently, when we

early on. Simmons & Simmons is an

identifying and isolating colleagues in what

decided to close the office and work from

international firm and our people are

were high-risk countries. To protect our

home, it was a smooth transition. Right

important in every respect. I started

people and the continuity of our business,

now, around 30% of our employees are

sending near-daily ‘Corona Updates’ to

we grouped everyone into blue and red

back at the office, which has been adapted

the office almost immediately and am

teams alternating working at the office or

to accommodate the new social distancing

52 •

LEGAL

rules, working once again in red and blue

of questions on how to interpret COVID-19

teams. However, we’ve advised everyone

in connection with contracts, business

who needs to use public transport to work

operations, its impact on the M&A market,

from home.

the measures and direction of travel

Rose Wiewel

of regulators and other governmental

From what you’ve seen,

bodies. Aside from that, we’ve noticed

has the coronavirus situation

our clients are thinking about further

made clients anxious,

digitalisation, but also that restructurings

Age 42

or are people taking it in stride?

are on the horizon. We shared much of this

Job

Chief Operating Officer

Because of COVID-19, businesses

information on the COVID-19 section of our

at Simmons & Simmons

are having to deal with contractual

website, as well as through a large number

obligations that can’t be met, investments

of webinars, which clients really appreciate.

and other plans that have to be delayed,

There are also issues we detect before our

What’s your favourite spot in Zuidas?

paying employees despite no revenue

clients and. in that case we call them to

Over the last few months I have missed

coming in, changing laws and regulations

discuss those issues that aren’t necessarily

getting together for (Friday afternoon)

and other factors that are hitting

on their radar yet. We have longstanding

drinks at the office. It’s a time to catch

businesses hard. Most of our clients

working relationships with many clients

up about work and everything else.

are active in healthcare & life sciences,

and they’ve come to expect and value our

So my favourite spot has to be the

financial institutions, asset management &

proactive approach.

bar at our firm.

& telecommunications. Obviously, there

How do you think the

What’s a hot topic in

are differences in the degree to which

rest of the year will go?

your firm at the moment?

individual companies are affected, but

That’s a tough question, especially with

We’re gradually starting to work at the

these industries have been impacted less

the recent new outbreaks. The spread of

office again, so there’s been lots of talk

than some others, like energy, transport

COVID-19 is hard to predict, so I prefer to

about that. An obvious hot topic is what

and tourism. In general, COVID-19 creates

leave that to the experts. For our clients,

we and our clients can do to weather

challenges for all businesses.

however, COVID-19 will largely shape their

this crisis as best we can. Connection is

investment funds and technology, media

agendas for the remaining year. We’ll be

vital. But how do you go about that in

What kinds of questions are you

discussing specific risks and opportunities

times of social distancing and economic

hearing most from your clients?

with our clients even more regularly. Up

downturn? Of course, the answer goes

Many clients have questions about

until six months ago that was something

far beyond communicating through

employment law as it relates to their

we did at our well attended seminars, but

Teams or offering newsletters and

people and business operations. As you

also by regularly connecting in person.

webinars. Our people value truly being

know, the government announced a

That’s harder now, of course, but staying

heard and seen and feel their interests

number of measures and support schemes

very close to our clients will be more

matter. Connection has always been

and our employment law team received

important than ever. We’re working on new

at the heart of how we aim to work

many related queries. We’ve also had a lot

ways of communicating to facilitate that.

together, and that’s especially true now.

• 53

FOOD SERVICE DISTRIBUTION IN ZUIDAS: A STUDY OF HELLO ZUIDAS & AMSTERDAM UAS Collective buying and grouped deliveries: an opportunity for food service distribution in Zuidas? This was the question Isabelle Benelli (third-year Logistics Management student at Amsterdam UAS) set out to answer on behalf of Hello Zuidas.

As more and more eateries open in Zuidas,

consumers. The combination of these

COLLECTIVE BUYING

the local food logistics sector is booming.

developments means restaurants and

There’s a lot of lorry traffic in Zuidas,

At the same time, the market is seeing a

other food outlets are placing more orders,

with 1,520 deliveries made each week

steady rise in demand for high-quality,

for larger quantities. How is this impacting

to 93 local eateries. These days, the

fresh and healthy products among

food service distribution?

ecological footprint of all businesses

54 •

in Zuidas is double that of the rest

works with a range of suppliers who deliver

of Amsterdam.

the orders to a hub outside the city. There, the orders are consolidated and brought to

Hello Zuidas decided to team up with the

the WTC tower by electric vehicles.

Urban Technology research programme at Amsterdam University of Applied Sciences

This approach to grouping purchases and

to launch a study looking at the effects of

deliveries has a number of advantages:

switching to collective buying and grouped

• Transport movements could be reduced

deliveries. The study tested this at five eateries in the WTC tower.

from 63 to 16 deliveries per week.

• Using a single online platform saves time and simplifies the

Until now, these outlets all did their own

ordering process for businesses.

purchasing at different suppliers and

• Using electric vehicles

received all orders as separate deliveries.

reduces carbon emissions.

On a weekly basis, this added up to about

• Reducing transport movements

63 deliveries to the five eateries.

ISABELLE BENELLI

improves quality of life in and access in and out of Zuidas.

DESIRED SITUATION

For more information about this initiative, get in touch with Public

To facilitate the desired situation in which

The more businesses take part in collective

Space and Safety project leader

businesses place combined orders and have

buying and grouped deliveries, the

Fouad Benaya at

them delivered together, the eateries use

greater the effect on the liveability and

an online ordering platform. The platform

accessibility of Zuidas will be.

fouad.benaya@hellozuidas.com.

• 55

Follow us

olland

@lefournildesebastienh

Matter of Space is a boutique design studio based in Amsterdam Zuidas focussing on residential interior design projects.

Our services are aimed at giving you, the customer, total peace of mind.

The services offered by Matter of Space range from styling & colour advice to complete interior design and renovation projects.

Eva Lindfors MATTER OF SPACE Interior Design & Styling E eva@matterofspace.com M +31 (0) 6 247 147 10 W www.matterofspace.com

1886_LF_Adv_ZuidasMagazine_def(outl).indd 1

26-11-19 14:46

KUNSTNAGELS GELLAK MANICURE PEDICURE

Your partner in Real Estate English Custom courses & professional transla�ons Professionele kwaliteit, hygiëne, service en vriendelijkheid

Kastelenstraat 67 • 1083 CC • Amsterdam-Buitenveldert 020 3345874 • info@thenailspa.nl • www.thenailspa.nl

www.taalcentrum-vu.nl 020 - 598 64 20 | info@taalcentrum-vu.nl

LOAF

WHEN A STAFF RESTAURANT IS TOO MUCH AND A CUP OF COFFEE TOO LITTLE Loaf is a catering concept that combines reception service with an easy, healthy lunch concept. It’s cost-efficient and flexible, made up of modular components and perfectly suited for grab-and-go and take-away breakfast and lunch. It’s also ideal for locations with fewer than 150 lunch customers and for organizations seeking to steer clear of get-togethers and sit-down lunches during these times of corona. Hello Zuidas learned more from Inge Oosterhoff, implementation manager at D&B The Facility Group.

INGE OOSTERHOFF

Where did the idea to

and elsewhere. The quality we offer is

on-site preparation, working with

develop Loaf come from?

very good already and this is a fast and

local businesses and sustainability.

‘The coronavirus pandemic has been tough

flexible concept. We can put the whole

These values are also reflected in

on staff restaurants. Many have even had

thing together in two weeks, either

Loaf. Packaging is made of recyclable

to close. It’s not all that profitable now to

in the Loaf style or that of our client

materials and you’ll see little plastic.

run a big restaurant like that. Loaf is a basic

company.’

Healthful food is a big focus at WeCanteen and it’s essential in this

concept that caters very well for fewer lunch customers. With Loaf, employees can enjoy a freshly prepared lunch with a good cup of coffee – and that, paired with our reception service, is of course very cost-efficient.’

‘With Loaf, employees can enjoy a freshly prepared lunch with a good cup of coffee – and that, paired with our reception service, is of course very cost-efficient.’

concept, too. After all, eating healthy is more important now than ever to keep your immune system in top form.’

MORE INFORMATION

Have you implemented this concept anywhere yet?

Loaf is a subdivision of WeCanteen

www.loaf.today

‘We’ve noticed great interest in this

(with locations including WTC

inge.oosterhoff@db.nl

idea based on the number of requests

Amsterdam). How is that reflected?

+ 31 (0)20 4200691

we’ve received from clients in Zuidas

‘WeCanteen has three central values:

Text Romy Lange

• 57

ARCHITECTURE

ZUIDAS ARCHITECTURE WTC Tower Ten:

contemporary addition to the iconic WTC family Architect

PLP Architecture

& OZ Architects

Building owner CBRE Dutch

Office Fund

Main user Multi-tenant

58 •

Completed in

July 2022

Height

80 metres

Floors

22 levels

Floor area

48.000 m2

ARCHITECTURE

Zuidas is renowned for its pioneering architecture. As it matures into an international quarter of Amsterdam, buildings are shooting up right and left in

FACTS

Zuidas. Amidst all these modern skyscrapers, it may be difficult to imagine that just

• It’s not surprising that Tower

about 20 years ago this stretch of land connecting the residential neighbourhoods

Ten harmonizes so well with the

of Zuid and Buitenveldert consisted mostly of tennis courts and football pitches.

existing WTC complex. It was

In this series we zoom in on the architecture of Zuidas. This time, we take a closer

designed by the same architects

look at WTC Tower Ten.

who teamed up for the first expansion of the WTC in

Zuidas has continued to grow in recent

spaciousness and transparency. But that’s

1999-2004 (PLP Architecture

years, adding everything from office space

not all. The building also boasts a variety

& OZ Architects).

to housing and shops. But existing offices

of outdoor areas and terraces, where users

• The building will hold a BREEAM

can outgrow their premises too, like the

can hold meetings or gather simply to relax.

Excellent certificate. Among

WTC building that has become such a

From the outside, the most striking feature

other things, the building is

familiar Zuidas landmark. That’s why it

of Tower Ten is a lower section rising to

extremely energy-efficient.

was decided a few years ago to add a new

35 metres, which will be capped with an

tower: Tower Ten. A contemporary office

undulating roof of steel and glass. Visually,

from being the tenth tower to go

tower designed and built to the latest

these light, sleek, rippling rooftops help

up within the WTC complex since

sustainability targets, architecturally it

tie all the WTC towers together. Tower Ten

its initial completion in 1985, in

shares many of the same features that

will add another 48,000 m2 to the whole

which period it has expanded to

characterize its elder brothers. Hence,

complex. While the uppermost floors are

more than 150,000 m2 in gross

sustainability, health and flexibility

slated chiefly for offices, the two bottom

are paramount. Tower Ten also brings

levels will accommodate eateries and cafés,

something new to what was above all a

a meeting center, a business center and

physically expand the parking

stately and formal office edifice, in the

options for various other commercial units

facilities to create space for

shape of a new balance between work,

comparable to the interior arrangement

interaction and relaxation. This is reflected

of the existing WTC building. All in all, it’s a

in the interior layout and furnishing of

contemporary addition to the familiar and

the office spaces, where keywords are

iconic WTC family.

• WTC Tower Ten derives its name

office floor area.

• WTC has the opportunity to

1,200 luxury wide parking spaces and over 1,500 bicycle parking spaces.

• 59

PARK & BIKE Subscription 2020

Park your car at RAI and pedal to work!

When I start back at the office again shortly, should I take public transport or go by car? And where can I park? The current situation is a big source of anxiety for your employees who’ll soon be commuting to work again.

Park & Bike - subscription

RAI Amsterdam and Hello Bike have teamed up with Hello Zuidas to offer a solution, with an attractively priced Park&Bike subscription. The subscription lets you park your car at RAI Amsterdam and then cycle the short distance to work on a Hello-Bike rental bike. Your car is secure at one of RAI’s car parks and you’re in Zuidas in under 5 minutes.

You get

Benefits > > > > >

1 month free Safe and fast Up to 4 vehicle registrations per subscription Unlimited use of Hello-Bike RAI Parking just a 5 min cycle from Zuidas and the city centre

Cost: €655 excl. VAT (€550 parking + €105 bike) Duration: 7 September - 31 December 2020 You pay for 3 months plus get 1 month free

> 1 month free* > 1 parking space at RAI Parking > 4 vehicle registrations per subscription (Note: You can otate the parking space for maximum use)

Bike Only

Cost: €35 p/m > 1 month free Hello-Bike use > As with the Park&Bike subscription, this subscription lets multiple colleagues use Hello-Bike

*Terms and conditions

Offer valid through 31 December 2020.

For more info, get in touch with Pamela Peetoom via the contact details below. She’ll be happy to help you.

RAI Amsterdam Business Development

1 MONTH FREE

Sign up now and get 1 month free

Pamela Peetoom p.peetoom@rai.nl +31(0)6 51 81 52 92

HELLO YOU

GRACHTENFESTIVAL Tuesday 11 August @ Loyens & Loeff • Every year, Hello Zuidas hosts a Grachtenfestival concert for its members at Loyens & Loeff.

• Due to limited space, it was an exclusive edition.

• This year’s concert was performed

by Tengu Malina, a band started by vocalist and guitarist Marina Effy and saxophonist Niccolò Zanella.

In autumn 2019 the duo decided to narrow their focus to Brazilian melodies, aka the Bossa Nova style, and added double bassist Pedro Ivo Ferreira and drummer Ilia Rayskin to the ensemble.

Photography Jaiwey Nuij

• 61

NEW MEMBERS

Hello Zuidas Foundation The Hello Zuidas Foundation (Stichting

authorities and other organizations in

These themes are the founding principles

Hello Zuidas) is in charge of area

Zuidas to achieve its ambitions. As a

of the Hello Zuidas Foundation. Several

management and plays a valuable

member of Hello Zuidas, you too can get

times a year, we convene to discuss them

connecting role, bringing public and

involved in the district’s development!

with members that hold decision-making authority. The foundation also proposes and

private parties together to uphold high

develops specific measures.

quality standards in the district. By working

Hello Zuidas offers its members a platform to

together, we are ensuring that Zuidas is,

communicate and participate in discussions

and will continue to be, a prime urban

about the quality of public space, safety,

For more information about the Hello

location for all area users. The foundation

accessibility and activities in Zuidas and

Zuidas Foundation, send an email to:

works with various companies, government

the area’s sustainable development.

servicepoint@hellozuidas.com

WELCOME TO THE CLUB Introducing the following new Hello Zuidas members

Bar Valdi

De Kredieter

Restaurant • 12 employees

Mortgage broker • 11 employees

LINK WITH ZUIDAS

LINK WITH ZUIDAS

We’re proud to boast one of the most beautiful terraces in Zuidas.

De Kredieter has been established in the WTC since 1997.

We’re a traditional pub for a contemporary crowd and hope to perfectly match what workers and residents in Zuidas are looking for.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

In the most recent issue of Hello Zuidas we noticed we

We joined Hello Zuidas because we believe strongly in the

weren’t listed. As a firm that’s been operating in Zuidas

importance of being connected with everyone involved in Zuidas.

for almost 25 years, that had to change. Having already

Hello Zuidas offers a great channel to communicate with all our

brokered mortgages for many people who work in Zuidas,

potential patrons.

we’re also keen to expand our name recognition.

62 •

NEW MEMBERS

Van der Valk Hotel Amsterdam Zuidas Hotel • 42 employees

LINK WITH ZUIDAS As a new arrival to the easternmost slice of Zuidas, we’re looking forward to connecting

Juicebrothers

with local companies, residents and visitors.

Healthy food & beverages • 10 employees

REASON FOR BECOMING

(10 at Zuidas shop; 100 company-wide)

A HELLO ZUIDAS MEMBER LINK WITH ZUIDAS

The diversity of member companies and

Our shop is at Gustav Mahlerlaan 24.

organizations and the positive dynamic conveyed by the website and the magazine are

REASON FOR BECOMING

something we’re eager to be a part of. We’re

A HELLO ZUIDAS MEMBER

excited to get acquainted and hope to welcome

Juicebrothers is on a mission to make everyone a

many people in our hotel, brasserie, restaurant

little healthier with our cold-pressed juices and vegan

and on our meeting floor.

products. We’d also like to keep abreast of what’s happening around Zuidas.

European Language Centre bv Language & culture training for professionals • 6 employees

LINK WITH ZUIDAS On 1 January 2019 we opened at Van Leijenberghlaan 197 C in Amsterdam. This puts us at a short walk from Zuidas, where several of our big clients are based, including APG, ABN AMRO and The Boston Consulting Group.

REASON FOR BECOMING

Premier Suites Plus Amsterdam Serviced apartments (hotel) • 8 employees

A HELLO ZUIDAS MEMBER We wish to take part in the activities and keep

LINK WITH ZUIDAS

up with developments in the Zuidas area. And of

Our newest location is PREMIER SUITES PLUS Amsterdam, located

course we want to get to know other members!

in the eye-catching Hourglass building on Parnassusweg in the heart of Zuidas. Our 115 fully equipped serviced apartments are designed for workers and guests of local companies and accommodate both short and long stays.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER Our aim is to integrate fully as a new organization in Zuidas and meet more of our new neighbours, as well as to stay up to date on all other developments taking place in and around Zuidas.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 63

TALENT. GROWTH. SUCCESS.

OFFICE AMSTERDAM WTC, F TOWER 3RD FLOOR, STRAWINSKYLAAN 381 1077 XX AMSTERDAM +31 (0) 20 333 7888 WWW.GREENBERGNIELSEN.NL

OFFICE ROTTERDAM WEENA 690 MILLENNIUMTOREN, 26E ETAGE 3012 CN ROT TERDAM +31 (0) 10 268 71 40 WWW.GREENBERGNIELSEN.NL

MAKING A DIFFERENCE IN FINDING FINANCE PROFESSIONALS

MEMO BOARD ANNA NOOSHIN OPENS INSTAGRAM MUSEUM IN ZUIDAS On 3 July this year, influencer and co-owner Anna Nooshin opened Instagram museum The Upside Down Amsterdam at Europaboulevard 5. Spanning 1,500m2, the museum consists of 25 spaces and backdrops, where visitors can snap selfies to share on social media. With their high Alice in Wonderland quotient, these settings ensure effects virtually impossible to replicate elsewhere. Designing the experience took around a year and a half and is hoped to attract even more visitors to fabulous Zuidas!

FIRE IN VALLEY RAPIDLY CONTAINED It was a shock when on Monday evening 10 August 2020 flames broke out in the north tower of the Valley complex, still under construction. Around 9 pm the fire brigade rushed to the scene to put out the fire in the iconic new building rising along Beethovenstraat. It was a ‘priority 1 call’ for the brigade, meaning emergency services had to be on-site within 15 minutes, as the situation could be life-threatening. Indeed, it didn’t look good. Flames erupted from the 23rd floor, the highest point in construction of the north tower so far. Afterwards, smoke billowed from the building. But by the next morning it was as though nothing had happened. Builders were hard at work again as usual and construction materials were being trucked on and off the site. Nor was there any visible damage to the floor concerned. ‘I’m extremely grateful to whomever noticed the smoke and immediately called 112’, said a relieved building site manager Ruud van der Thiel. ‘The ending could have been worse.’

• 65

WE ARE BACK !

© M ARCO BORGGRE VE

ORDER TICKETS NOW

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11-08-20 17:03

The Royal Industrieele Groote Club is Amsterdam’s premier business and social club. Get acquainted with the society on Dam Square during an introductory gathering on Wednesday 14 October, at 6:00 pm.

Please register by email to clubinfo@igc.nl.

By metro, the Noord/Zuid route takes you to Dam Square in 10 minutes.

WWW.IGC.NL

Koninklijke Industrieele Groote Club

MEMO BOARD MEET AT UNIQUE SPOTS IN ZUIDAS These times demand all kinds of adaptations, not least when it comes to physical gatherings.

If your office isn’t sufficiently equipped, if you’re looking for a change of scene, or you’d like to hold a meeting in Zuidas sometime, there are plenty of possibilities. De Nieuwe Poort has halls available for long-term hire for companies, training agencies and other organizations.

Other venues like The Basket on the VU campus and Loetje Zuidas – best known for serving up tasty meals and drinks – also offer some unique locations with attractive rooms perfect for meeting up. Last but not least, restaurant Koetjes & Kalfjes also has several options, from hiring the whole restaurant for ‘wining, dining & tasting’ to the Gallery on the top floor with numerous possibilities for hosting business and private functions. Even in these tough times, Zuidas has plenty of adaptable options for your next meeting!

SAPIENS: MUSEUM, WORKSPACE AND DEBATE CENTRE IN ZUIDAS The Naturalis museum is joining with VU Amsterdam to open a new satellite in Zuidas, called Sapiens. As habouring a museum, the space will feature a creative workspace for young scientists and a centre for debate, all revolving around the relationship between humans and nature. Sapiens will connect professionals from the science community, government, business and arts to collaborate on new, innovative projects. The museum and debate centre will be open to the public. Located in the Valley building, Sapiens is expected to be completed in autumn 2021.

FIRST RESIDENTS MOVE INTO SUD In June 2018 construction kicked off for 45 luxury owner-occupied apartments in Kop Zuidas. SUD, as the new development is called, is now being opened to residents in phases. The pre-delivery inspection with all future occupants has been held and they are eager to move into their

TWO NEW AFC PITCHES COMPLETED

apartments. With spaces ranging from

The two new AFC pitches were recently completed and declared officially open for play by

60m2 to 200m2, the building has attracted

manager Mascha de Haan. With the new clubhouse to be delivered later this year, it’s all

people from all age categories, making

starting to come together. The AFC complex won’t be quite finished yet, however, as work

SUD a wonderful addition to Zuidas. All of

on the last pitch won’t start until neighbouring Valley is completed in 2021. All together,

the apartments have been sold, and so has

there will be five new pitches, with one that was finished at an earlier phase, including the

the street-facing commercial space on the

new main pitch that was taken into use in late 2019 plus the two just completed.

ground floor, for which good prospects are being sought.

• 67

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W W W . T H E W A R D R O B E O R G A N I Z E R . C O M

Members Hello Zuidas • September 2020 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. amsterdam inbusiness 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Arcadis 15. Arnold & Siedsma 16. Art Zuid 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. Avenue Services 20. Bagels & Beans 21. Baker McKenzie 22. Bartolus Advocaten 23. Bar Valdi 24. Being Development 25. Blue Boat Company 26. Bolenius 27. Bouwens& 28. Boyden Global Executive Search 29. Breevast 30. BREIKERS 31. Broersma Nieuwbouw 32. BYCS 33. Caffè Belmondo 34. CBRE B.V. 35. citizenM 36. Che Buono 37. Club Sportive 38. CMS 39. CoffeeDC 40. Cognito Financial Communications 41. Colliers International 42. Confius 43. Corporate Housing Factory 44. Cosmo Hairstyling 45. Crowne Plaza A’dam South 46. Customized Media 47. D&B The Facility Group 48. De Brauw Blackstone Westbroek 49. De Hypotheker 50. Deloitte 51. De Kredieter 52. De Nieuwe Poort 53. De Zuidas Apotheek 54. Dentons Boekel 55. Doctor Feelgood 56. Eden McCallum 57. Eefje Voogd Makelaardij 58. Eigen Haard 59. Element Hotel 60. Engel & Völkers 61. ENGIE 62. Etage 0 63. Euro CCP 64. Europcar 65. European Language Centre 66. Expat Center 67. EY 68. Fam. Advocaten 69. Fetch Car Sharing 70. Financial Offices 71. Fit 20 72. Flexform Amsterdam 73. FLOW Real Estate 74. Fortron B.V. 75. Freshfields Bruckhaus Deringer 76. Fris Makelaars 77. FSB Beveiliging 78. Gelderlandplein 79. G&S Vastgoed 80. Goede Doelen Loterijen 81. Gerrit Rietveld Academie 82. Grand Café Mahler

83. Greenberg Nielsen 84. Green Business Club 85. Greenwheels 86. Gustavino 87. GVB 88. HAB Int. Accountants & Consultants 89. Happyhappyjoyjoy Zuidas 90. Hestia Kinderopvang 91. Het Zwarte Fietsenplan 92. Hogan Lovells International LLP 93. Holiday Inn Amsterdam 94. Houthoff 95. Hotel TWENTY EIGHT 96. House of Sports 97. Htel Serviced Apartments 98. IEF Real Estate 99. IHS Markit 100. IMA 101. in2motivation 102. InAmsterdam 103. ING Rayon A’dam Zuid West 104. JLL 105. JuiceBrothers 106. JUIZZ 107. KNAP Makelaardij 108. Koetjes en Kalfjes 109. König + Neurath (Nederland) A.G. 110. Kraft Heinz 111. La Lotteria 112. Lebkov & Sons 113. Lexence 114. Leonidas 115. LibRT 116. Limon 117. Loetje 118. Loyens & Loeff 119. Lunshof Makelaardij 120. Maarsen Groep Beheer B.V. 121. Macquarie Capital (Europe) 122. Made in May 123. Market 33 124. Mastercard 125. MBO College Zuid 126. Mech Make & Take 127. Melia Hotels 128. Misura Sartoria 129. Mobeazy Flexible Carsharing 130. Mondzorg Praktijk Zuidas 131. Multicopy Amsterdam 132. Mylk 133. NACH 134. Nannies Nursery 135. NDI ICT Solutions 136. Nederlandse Ver. van Banken 137. Nedstede Real Estate 138. NH Amsterdam Zuid 139. nhow Amsterdam RAI 140. Nicolaas Lyceum 141. Novotel Amsterdam City 142. NS 143. Olympisch Stadion 144. Oliver’s 145. ONE-Dyas B.V. 146. Openbare Bibliotheek 147. ORAM 148. Oranje Energie 149. OVG Real Estate 150. Ox & Bucks 151. PAN Amsterdam 152. Pancakes Amsterdam 153. Partou Kinderopvang 154. Pathé 155. Platform Beter Benutten 156. Premier Suites Plus Amsterdam 157. Projectorganisatie Zuidasdok 158. Property NL B.V. 159. Protiviti 160. Provast 161. Qbic Hotels 162. Q-Park Nederland 163. Rabobank A’dam Markt Zuid 164. RAI Amsterdam

165. Regus 166. Reset Yourself 167. Restaurant As 168. Restaurant het Bosch 169. Restaurant Nine 170. RGA International Reinsurance 171. Rialto 172. Rivers 173. Rob Peetoom 174. Ronald McDonaldhuis VUmc 175. Rosarium 176. Russell Reynolds Associates 177. Savills Amsterdam 178. Salsa Shop 179. SCOR Global Life SE 180. Season-Flowers 181. Securitas 182. Shinyu Body & Mind 183. Simmons & Simmons LLP 184. Sixt 185. Spa Sport Hotel Zuiver 186. Spine Health Incompany 187. Spirit Hospitality Services 188. Square 189. Stella Agency & Academy 190. Stibbe 191. Student Experience 192. Summertime 193. Sushilee 194. Sushi Time 195. Symphony’s 196. Taalcentrum - VU 197. Tandartsenpraktijk Van de Veer 198. Taylor Wessing 199. Tax Consultants International 200. Taxicentrale Amsterdam (TCA) 201. The Bank of New York Mellon 202. The Basket 203. The Bikevertising Company 204. The Breakfast Club 205. The Office Operators 206. The Upside Down Amsterdam 207. Thomaskerk Amsterdam 208. TREC 209. Tribes 210. Urban Salad 211. Van der Valk Hotel Amsterdam Zuidas 212. Van Dijk & Ten Cate 213. Van Gool Elburg 214. Van Lanschot Kempen 215. Vermaat Groep (CIRCL) 216. Vesteda 217. Von Poll Real Estate 218. VondelGym 219. VORM Ontwikkeling 220. Vrije Universiteit Amsterdam 221. VU University Press 222. Wagamama 223. Watersportvereniging De Koenen 224. We Canteen 225. WeWork 226. Wineboutique & Spirits 227. Wintertaling 228. Worldeye Amsterdam 229. WTC Amsterdam 230. WTC A’dam Business Club 231. WTCafé De Blauwe Engel 232. WuSH 233. Xavier (Syntrus Achmea) 234. XO Optics 235. X2X Worldwide Express 236. YoungCapital 237. Your Assistant 238. Zuidas Apotheek 239. Zuidas Bier 240. Zuidas gemeente Amsterdam 241. Zuidas Publishers 242. Zuidas Today 243. ZuidasTravel.nl 244. Zuidschans

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Editor & Sales Nicole Pak Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Nicole Pak, Eefje van den Akker, Greg Shapiro, Kika Samsom, Jos Moerkamp & Maartje Oome Photography Jaiwey Nuij, Lotte de Graaf & Marcel Steinbach Editorial advisory board Olivier Otten, Marius Drissen, Lydia van den Wildenberg, Jos Moerkamp & Maartje Oome Thanks to Jannie van der Velden, Annemarie Reinders and Gilberto Arduini, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Greg Shapiro, Zuidasdok, Financieele Dagblad, Clubsportive, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, The Office Operators, Corporate Housing Factory, Stella Agency, Gelderlandplein, Le Fournil, Industrieele Groote Club, motiv-e, Loogman Carwash, Savills, HappyHappyJoyJoy, SIXT, The Mayor, Schaap & Citroen, Hotel Sofitel Legend the Grand Amsterdam, Golf Amsteldijk, Champagne Travel, Brouzje, Wens Business Events, Curious Kids, Maryse de Oliveira Martins, Marinke Nell, Max Lugtenborg, Premier Suites, Vesteda, Von Poll Real Estate, Provast, Fris Woningmakelaars, Serge Dijkstra, Rose Wiewel, Het Concertgebouw, Matter of Space, The Nail Spa, WTC Amsterdam, Wardrobe Organizer & Radiuz Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2020 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Imagine‌ Living in a luxurious five-star apartment at Gelderlandplein in Amsterdam. Enjoying the outdoors on your spacious terrace with a fantastic view of the city. In addition, you have access to personal assistant services and the exclusive f itness center.

If you would like to receive further information or take a tour, you are welcome to contact:

+31 (0)88 37 47 000 or info@sothebysrealty.nl

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www.letoileamsterdam.nl