Hello Zuidas #59 - Januari/Februari 2022

HELLOZUIDAS.COM JANUARY • FEBRUARY 2022

59

10 YEARS

10 YEARS CONNECTING THE CITY

OLIVIER OTTEN MANAGING DIRECTOR HELLO ZUIDAS

VAN POELGEEST, BE THE LOCAL HERO.

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Preface

PREFACE

Next issue [60] 7th of March 2022

Hello Zuidas invests in trees!

How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

All the platforms concerned with living, mobility, safety and hospitality in Zuidas, the distribution of the ever so handy Zuidas City Map, initiatives to bring cultural events such as ArtZuid and the Grachtenfestival to Zuidas, and the launch of our own Hello Bike bikeshare scheme are just a few examples of the wide range of activities Hello Zuidas has engaged in.

Zuidas Publishers manages all online channels and publication of Hello Zuidas magazine every other month. It has been an immense pleasure to do that these last ten years. Zuidas is such a dynamic place and there is so much happening from one month to the next

CELEBRATING HELLO ZUIDAS

that there’s never any shortage of exciting stories to share. We hope to continue this partnership for a long time to come.

We are delighted to congratulate Hello Zuidas on reaching this momentous anniversary and look forward to celebrating with all of you. Both the magazine and our online channels will spotlight this special occasion at various times throughout the year.

The Hello Zuidas foundation was established ten years ago. Since then, it has grown into a highly professional

I would also like to take this opportunity to wish everyone a healthy

and structured area organization and become a model for

and successful 2022. Our office is always open and we always

other urban districts and business and financial centres.

welcome fresh ideas – so feel free to drop by!

Obviously, we approve! Director Olivier Otten has been at the helm from the very start, and over the past ten years I have

See you around!

personally witnessed how much effort goes into setting up an

ROMY LANGE

organization like this, uniting a host of different actors and

Editor-in-chief Hello Zuidas

genuinely getting things done.

r.lange@zuidaspublishers.nl

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Index

INDEX

06

16

22

26

39

42

06 Coverstory Olivier Otten 10 Building the Future

Managing director Hello Zuidas

• Valley from start to finish • WTC Extensions: masterplan study • Work starts on the Newton Apartments

12 13 Column 16 Business in the Spotlight 18 Got A Minute 20 Finance 22 Home Tour

Share #Zuidas Social Media

Paul van Lange

Akzonobel Art Foundation

How do you commute to work?

Zuidas News: 10 years back into the past Interview with Lars van Engelen @ Miles Building

26 Agenda 30 Sustainability Special

Don’t miss it

Intro interview Accenture

32 Savills

34 Accenture

36 Equans

38 Shape your own action plan for the future during circular economy week

39 Does your company do prize-winning sustainability?

40 Hello You 42 Architecture 45 Business in the Spotlight 46 Business in the Spotlight

PAN End of Year Meeting X Hello Zuidas The Edge

Paralegal Academy

BPD – ODE Apartments

50 Legal 53 Business in the Spotlight 55 Living in Zuidas 56 Mobility 58 Property 60 New Members HZ 61 Hello Zuidas introduces 62 Memo Board 64 Meet the…

2012 versus 2022

The mayor Amstelveen AFC and Ravel

Comparisons

Then and Now

Hello Zuidas welcomes the new members Angela Ham

Zuidas Updates

Recruiter

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

5

Coverstory

6

Coverstory

“HELLO ZUIDAS HAS GROWN INTO SOMETHING I COULD ONLY DREAM OF” Olivier Otten - Managing Director of Hello Zuidas This year marks exactly ten years since Hello Zuidas was established as an area

course, the focus on issues such as Safety,

organization. Plenty of reason to celebrate! Originally founded by WTC Amsterdam,

Sustainability and Accessibility is as vital

VU Amsterdam, ABN Amro, RAI and the City of Amsterdam, today the Hello Zuidas

as ever. However, because the district and

foundation is home to more than 240 corporate and institutional members and has

therefore our target group have diversified

become an integral feature of the district. Our editorial team reminisced with the

and grown, it feels different from how it was

foundation’s director, Olivier Otten, who has been able to watch that transformation

before and that also creates new challenges.

unfold better than anyone.

To give an example, we’ve expanded our programme to include ‘Housing’, which

How did you first learn

a success if the greatest possible number

would have been unthinkable a decade

about Hello Zuidas?

of local players would embraced it. That it

ago. Apart from a Burger King halfway down

“It was in 2011 that I first heard about the

would one day grow into an organization with

the passage, the station didn’t even have a

plans for Hello Zuidas. At the time, the

a steady team and strong name recognition

single shop! Today, that’s hard to imagine.“

initiative was little more than an idea that

is something I could only dream of all those

was part of a PowerPoint presentation. But

years ago. What we have been doing from

Hello Zuidas has been around for

it grabbed my interest straightaway. I could

the beginning is building liaisons within the

ten years, and you’ve accomplished

see this was an opportunity to not only be

area and greater Amsterdam. In short, Hello

a great deal during that time. What

involved in bringing people together, but

Zuidas is really connecting the city.”

are you most proud of?

also to really tackle challenges the district

“Our work in the community has helped

was facing. I offered my services in terms of

Did the aims remain constant

make us a connecting force. This belief,

thinking about how to shape the foundation

over the years, or have there

that we are co-creating the district, is

and, to be honest, that basically constituted

been significant changes?

broadly shared, from the security manager

an application for the job I’ve been doing for

“Zuidas has become a different place, no

at the RAI to the hotelier at Crowne Plaza

ten years now.”

question. The purpose we formulated for

or a housing developer who wants to

our organization at its inception still applies,

build here. Everything we do is fuelled by

Did you ever imagine when the Hello

but the pillars it is based on have changed

our passion for Zuidas. I’m delighted with

Zuidas organization was established

over the years. Whereas our overarching

our partnership with Zuidas Publishers,

that it would be so successful?

mission is to contribute to enhancing

which distributes Hello Zuidas magazine

“Well, I very much hoped it would. But I also

the local quality of life, over time this has

across the district every other month and

knew that wouldn’t happen on its own. I

been reflected in the various themes that

maintains our online channels. It’s a very

realized Hello Zuidas could only become

we worked on, in all kinds of ways. Of

efficient way to update our readers on all

Text: Romy Lange, Céline Boute and Tessa Burger • Photography: Caily Bobbie Jo

7

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Coverstory

the latest local developments and has

on a new phase in its life cycle, complete

contributed to one hundred per cent name

with sustainability measures and new

recognition. By pursuing our mission, we

residents or tenants. In fact, you could

have carved out a brand that resonates not

see the district as a living organism that’s

only in the minds of our business target

constantly shape-shifting.“

group, but also in the hearts of the people who live and spend time here. “

How do you envisage your own future at Hello Zuidas?

There are all kinds of plans for

“From the outset, my mission was to

developing the district over

organize the foundation in such a way that

the coming years. Does that

Hello Zuidas could continue independently

WHAT IS HELLO ZUIDAS?

ever keep you awake at night?

of me. My background as a public relations

Hello Zuidas is the management

“Sometimes. But not in a negative sense;

strategist may have played a role in that.

organization for the Zuidas district. The

it’s not anxiety that keeps me awake. It’s

At times, it still feels like my own company,

mission of Hello Zuidas is to ensure that

more that every time the rules of the game

a personal ambition that I’ve poured my

Zuidas looks and operates at its best for

change, the game itself changes as well.

heart and soul into, but ultimately I am

all people and organizations active in the

When one player leaves, it opens up all

just another employee and it’s crucial that

district. Hello Zuidas works with members,

kinds of opportunities for others. A vacant

the organization can also operate without

partners and representatives of local public

office presents opportunities for a new

me. I’m not at all worried about how Hello

and private entities to achieve and uphold

owner: the sale usually signals the start of

Zuidas will fare if I would leave, but I’m still

high quality standards.

a transformation, as a property embarks

enjoying it way too much to let go.”

Olivier Otten - 51 Managing Director of Hello Zuidas Hobbies tennis, cycling and spending time with family Favourite holiday destination Barcelona, where he also studied Favourite spot in Zuidas WTC Amsterdam

9

Building The Future

BUILDING THE FUTURE

VALLEY FROM START TO FINISH Valley is complete. Developer EDGE and the Valley construction consortium have successfully built a multifunctional building that will change the entire look and feel of Zuidas. Hundreds of construction workers spent some three and a half years working on it.

xxx

10

Building The Future

Building The Future

WTC EXTENSIONS

MASTERPLAN STUDY 2017

2018

2019

Construction of Valley started

Underwater concrete was used to

The first contours of Valley took shape,

in 2017 with the installation of

pour a 1.5m thick floor, with divers

though it would be another six months

steel piling and excavation of the

on hand to assist.

before it rose above ground level.

Countless scaffolding arrangements later,

construction pit.

erratic forms emerged.

Planting continued with trees, shrubs, perennials, grasses and climbers. All still small at this stage, but ready to grow to maturity in their new environment. The ‘unwrapping’ of Valley was completed.

Metamorphosis Valley has come alive, and all the new planting will bring about a further metamorphosis in years to come. This stunning structure is sure to attract

The owner of WTC Amsterdam, CBRE Investment

commenced construction of the planned A10 south north

visitors from near and far to admire it!

Management (CBRE IM), is conducting a masterplan

tunnel. A joint study conducted by CBRE IM, the City of

study on the long-term future structure of the entire WTC

Amsterdam and Zuidasdok showed this was not feasible.

2020

2021

From outside, motorists and railway

Valley was steadily ‘unwrapped’ as

travellers got their first glimpse of Valley

scaffolding was dismantled from the

complex. As a result, the planned extension of towers A

and were intrigued by the unusual shapes.

top. Soil was added to the terrace

and B has been suspended, at least for now.

Inside, work progressed on The Grotto: a

gardens. In June, celebrated garden

public space with rooftop windows that

designer Piet Oudolf visited Valley to

Though this means the extension will not happen within

the project’s scope, combined with the impact of the

doubles as the floor of a pond within a

plant up his own vertical landscape

the original timeframe, CBRE IM has stressed its ongoing

coronavirus pandemic and the tight schedule and deadline,

green oasis. Valley topped out and its

design.

confidence in Zuidas as a location for further programmes in

is too great. In addition, the extensions of towers A and

three 70, 80 and 103-metre towers could

the years ahead and that it expects demand for office space

C would have to be followed by an upgrade to tower B,

be seen from afar.

will continue to grow.

which has also become outdated. This constellation of

Wider context In a statement, CBRE IM said that the risk entailed in

factors led to the decision to suspend the demolition and Zuidasdok work area

new construction work scheduled ahead of the northern

CBRE IM’s original plan was to rapidly extend towers A and

A10 tunnel works. The planned renovation will now be

Follow on

C along the A10 motorway. Speed was essential, as work

reviewed in a wider context, taking the whole WTC complex

zuidas

on the two towers required use of part of the Zuidasdok

into account. CBRE IM expects the masterplan study to be

@zuidasamsterdam

site, meaning it had to be completed before Zuidasdok

completed in the first quarter of 2022.

11

Photography: YourCaptain Luchtfotografie

Building The future

Social Media

SOCIAL MEDIA Amsterdam Zuidas

+31 (0)800 50 65

Information Centre

contact@zuidas.nl

Follow on zuidas

Central Hall, WTC

www.zuidas.nl

@zuidasamsterdam

@aleksandarmen

@maaaike78

WORK STARTS ON THE NEWTON APARTMENTS

@peterlute

🔥 10-2 winnen van de jongens.

... Eem nieuw avontuur met

Doen ze gewoon deze meiden

een unieke samenwerking @dela.la

YOU CAN FIND

@edvanniedek #Zuidas #Amsterdam

Terrace Tower - Amsterdam

ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas

Construction work recently started on The Newton,

will range in size from 46 to 110 square metres. The Newton

a new complex accommodating 101 modern, energy-

is being developed by COD and is designed by Diederendirrix

efficient, private sector rental apartments. The building

Architectuur & Stedenbouw. Felixx Landschapsarchitecten &

is located in Kop Zuidas, the easternmost part of Zuidas.

Planners designed the rooftop terrace.

The building has been designed in keeping with the

Housing development triangle

Amsterdam School, reflecting the architectural style of the

The Newton is part of a larger plan, developed for the

neighbouring Rivierenbuurt. It comprises an underground

construction of 500 homes in a ‘housing development triangle’

car park with residential units on top. The apartments will be

being built at the heart of Kop Zuidas. On completion of The

divided into two blocks, with a roof garden separating them

Newton, work will start on the second part of the triangle,

on the first floor. The block on the corner of Gelrestraat/

comprising another 400 new homes, of which 40% will be

Gaasterlandstraat will have four floors of flats and that on

subsidized rental properties, 40% will be mid-market rentals

Gaasterlandstraat will have seven. Around the building

and 20% will be either upmarket rentals or owner-occupied.

For employees of companies who are

@gelderlandplein

member of Hello Zuidas,

it is possible to join our LinkedIn group or link

@harmsmit.nl

as a contact.

Contrails / X-lines

@indi_skatelife

@fiveclinics @masterexpo

DOWNLOAD THE HELLO ZUIDAS CITY APP

will be water-retardant green infiltration strips capable of

Hello Zuidas has an

collecting large amounts of rainwater buffering the sewage system in times of heavy rainfall. There will also be an

The Newton is scheduled for completion in

app that allows you to

evergreen roof terrace on top of the building. The ground

2023 and the housing development triangle

flip through all the

floor on what will be Hogelandplein will also accommodate

is expected to be completed by 2028.

@oxxbucks

space for food and dining. The energy-neutral apartments

Holiday season has started!

Find out more by opening this folding page

12

🎄 ...

@pinkeltje_ Zuidas reflected

@hanskrusemann_colour Facade (2), Amsterdam, NL

Zuidas news!

Column

COLUMN

THE BENEFITS OF FISH My roots go back to a small village in Twente: Vroomshoop. I had a great time growing up there, even though I left by the age of 18 to spend ten years in Groningen, one year in California (Santa Barbara), and then over thirty years in Amsterdam. Among the many nice things about Twente and less populated areas in general is that you grow up immersed in nature. Hence, one of my social activities as a youngster was going fishing with other kids.

Pretty soon, I wanted to have fish of my own. Our house was not large, but we could fit a small fish tank with some guppies and black mollies in the living room. Later on, when I was student in Groningen, I also had a fish tank – or rather, an aquarium. I know it’s not very common to have a fish tank at home. I know literally nobody else who has one. I only see them at Chinese restaurants, and occasionally at Schiphol.

For the past four years, I have been teaching a course in psychology that asks students to think about connections with other disciplines – such as biology, economics, political science – as a means to answer some basic questions. When offered a choice of questions to write about, a substantial share of my students select the following: Name some similarities (and differences) between humans and fish? After reading quite a few essays on the subject of humans and fish, I have certainly learned a lot more about the latter.

Paul van Lange (1961) is Professor and Chair of Social Psychology at the Vrije Universiteit Amsterdam and Distinguished Research Fellow at the University of Oxford. His research focuses on the psychology and evolution of human cooperation as well as the psychology of climate change, trust, and norm-violation in society.

After serving as coach of male and female teams at AFC and SC Buitenveldert, he also publishes on the psychology of football. www.paulvanlange.com

One key thing I’ve learned is that fish are not so different from us. Their brains are similar to ours. Fish also exhibit social behaviours that are very similar to our own. For example, cleaner fish do a better job of cleaning a host fish if other host fish are watching. Like us humans, they are keen to make a good impression. There is even a recent study showing that fish in your tank can recognize your – that is, a human – face. I always thought it was only the food that attracted them to me, but perhaps there is more to it. At the very least, they are not afraid of me when I clean the fish tank.

Fish can also have benefits for human health. Research shows that seeing fish in aquariums in public spaces can enhance mental well-being and reduce blood pressure and heart rate, for example. So, investing in a fish tank may not be such a bad idea. And there may also be societal benefits. For example, some empathy with fish could help us think more concretely about our excessive use of plastic, and to realize why the plastic soup in our oceans is a serious threat to marine life.

There is a common belief that having plants in buildings makes people feel better about the environment they work in. If I were to design buildings in Zuidas, I would make this environment even more colourful and lively by installing more fish tanks. Aquariums do require maintenance, but once that’s sorted, having fish in the workplace can only be sustainable. And to promote social interaction among employees, I would place those aquariums close to coffee machines. But, please, remember to behave on your coffee break – because the fish are watching. And they just might recognize your face...

13

Business In The Spotlight

AKZONOBEL ART FOUNDATION

“THE ART SPACE IS A PLACE WHERE EVERYONE IN ZUIDAS CAN RECHARGE”

Hester Alberdingk Thijm is the director of the AkzoNobel Art Foundation. She has

Art Space everyone can come in to bask in

been collecting artworks on behalf of the most sustainable paints and coatings

the joy of that sunshine.”

company, AkzoNobel, for the past 25 years. All that hard work is now being celebrated in All Eyes | We Are The Collection, an anniversary exhibition for all to enjoy.

Recharging point In this busy urban setting, AkzoNobel’s

The exhibition is currently on view and

In the here and now

anniversary exhibition opens up a small

open to the public in the Art Space at

Art has only become more important

piece of yoga for the mind, as Hester sees

AkzoNobel’s head office, that has played

in today’s digital culture, the director

it. “It’s a kind of unfettered space where

a pioneering role in bringing art and

maintains. “We live in such a hectic world

everyone can connect through art. A

culture to Zuidas. During a free guided

and are always on the run. People no

recharging point for Zuidas.” And one that

tour, visitors are treated to a portion of

longer have the time to really go out and

is unique in the area, because although

the collection which Hester has spent

look at art at their leisure, so it’s vital to

original plans for Zuidas incorporated ideas

years assembling for AkzoNobel. “In a

supply cultural activities very close by.”

for making the district a cultural hub, these

way, it’s like a family tree with different

According to Hester, this is especially true

plans never really came to fruition. ‘During

generations”, Hester says. “Building up a

for a place such as Zuidas. “It keeps all

any economic crisis, art is always first to be

good art collection takes a long time. Only

those buildings here from becoming ivory

scrapped. It’s considered an investment

then can you have something which not

towers”, she explains. “Art helps centre

without immediately visible quantitative

only takes root but grows into a forest. This

us in the here and now. Like a ray of sun

results when in fact, it can do so much good

exhibition is that forest.”

shining down on all of us – and here in our

if you take qualitative results into account.’

16

Business In The Spotlight

Rein Wolfs (director Stedelijk Museum), Hester Alberdingk Thijm (director AkzoNobel Art Foundation) & Thierry Vanlacker (CEO AkzoNobel)

Photo 1 • Koen Vermeule (Tanz) • Pieter Vermeersch (Untitled 5 & 8) • Esiri Erheriene-Essi (The Voyagers) • Melanie Bonajo (Rainbow) • Melanie Bonajo & Kinga Kielczynska (Fatal Flower Garden) Photo 2 • Yael Bartana (What If Women Ruled The World) Photo 3 • Willem Hussem (Untitled) • Afra Eisma (Cuddle Squeeze Tittle-Tattle) • Saskia Noor van Imhoff (#+21.01) • Buhlebezwe Siwani (Isikhumbuzo)

Hester Alberdingk Thijm

Social issues

acquisitions, but it’s also interesting

for me it is alike oxygen. And oxygen

All Eyes is a prime example of what art

to have the collection tie in with the

touches everything in your body, from

brings to the table; it engages with a

company’s own innovations.” The works

head to toe.” Which is why it feels like

range of social issues, literally showcasing

on view explore diversity, sustainability,

a dream come true, she says, to have

the values AkzoNobel stands for. Half of the

innovation and connection, and the use of

been able to create this collection and

displayed works were created by women

colour. Even now, Hester is still discovering

this exhibition. It is an exceptional

and many of them are produced by

fresh meaning in prior acquisitions. “I have

privilege to put together this collection

non-western artists. The AkzoNobel

probably given more than a hundred tours

for AkzoNobel. And it is at least as

collection is generally regarded as one of

by now, but I hear and see something new

exceptional that AkzoNobel has always

the most progressive corporate collections

every time.”

continued to support the Art Foundation.

in Europe, in part because it’s always held

For 25 years, the company has invested

diversity as an important tenet. Collection

Challenges

in art and culture, without exception, for

and company truly share a pioneering

Stunning as the collection is now,

better or worse. It really shows a long-

spirit. A large share of the works on

putting it together wasn’t always easy.

term investment in the world around us,

display in All Eyes were produced using

“You have to be persistent but definitely

starting at the Zuidas.

advanced techniques of the kind the

also flexible. As Hester describes it, the

company itself also experiments with.

collection has been a kind of mission

“We buy autonomously and have a free

in life. “I would never say fine art is the

hand in terms of the subject matter of

most important thing in the world, but

Text: Romy Lange & Tessa Burger • Photography: Friso Keuris & Janiek Dam

AkzoNobel Art Space Monday to Friday: 09.00 - 18.00 hours, free entrance Christian Neefestraat 2, 1070 AS Amsterdam www.artfoundation.akzonobel.com @akzonobelartfoundation

17

Hello People

HELLO PEOPLE

GOT A MINUTE?

Hello Zuidas has become part of the fabric of this district, and we wouldn’t trade it for the world. And we’re not alone! Zuidas is teeming with businesses that have been established here for years. We visited a few to find out why they gave their hearts to Zuidas, and if they see themselves being around for another ten years.

Eefje Voogd Eefje Voogd Makelaardij – owner “Zuidas is a world village, Ias I sometimes put it. And it really is.

I’ve been in the district for 14 years now and have lived here for five, with no aspirations to move, even though I’m the type of person who normally moves house a lot. Zuidas is only getting better, becomming more beautiful and dynamic, so I’m sure I will still be here ten years from now. Though time has moved fast, we have seen change in the 14 years since we arrived.

The company has grown, but of course so has the district as a whole. As a property agent, we brokered the sales of the very first homes here, and there has been a steady stream of new building. I’m crazy about urban planning and architecture, and of course a ton of amazing things have been built here.

It’s fun to see those changes reflected in the local scene: not only the buildings are new, but so is the activity on the street.

Kids, dogs, cargo bikes... On the one hand cosmopolitan, but then at the same time unmistakably Amsterdam. I love that extraordinary dynamic. Actually, I’m just a Zuidas freak.“

18

Hello People

Bert Verschoor Zuidas Travel – managing director “I’ve been running Zuidas Travel in Zuidas since 2008 and if possible I’d still like to be here in ten years. This is the ideal spot for our company and activities, as we serve an international market and arrange business travel and holidays for corporate and private clients. Whether that’s a single person visiting New York City or a whole team of thirty taking a ski break in Austria, we handle it all. This is where our market is, and therefore this is tha perfect location for us. Additionally, the great thing about Zuid as is the presence of so many food and retail places. All those merchants in the low-rises and at ground level in Zuidas make this area attractive and unique. There are shops you can easily pop into, just as people are welcome to drop in here, at any time. It would be nice if we could hold on to that ease and openness; otherwise it would be like everyplace else, and that would be a shame.“ Jeroen Bende Mech – owner “We were one of the first places to do lunch in Zuidas. We started with three people around 13 years ago, and where there are offices opposite our restaurant now we used to look out on a tennis court surrounded by pastures. We’ve seen everything get built up here, which was actually a lot of fun to experience. Especially because all those changes have brought so much activity. If you ask me, it’s that energy and fast pace that make Zuidas unique. When the regulars queue up here around lunchtime, often stretching out the door, we have to knuckle down and go, go, go. It’s a blast. Sure, it can be stressful, but that’s also what makes it exciting. That’s why I think we’ll still be here ten years from now – it almost wouldn’t be the same without us. And we fix the best sandwiches in town, after all!“

Bianca Blush – owner “We have been in this 150 square metre premises since 2012. It was a big step as in six years before that, I had only about 15 square metres at my disposal. Luckily, though, it all evolved very organically. Basically, I’m growing in step with local developments and I love the challenges these new things throw our way. That said, it can be tricky at times to retain focus amongst all the activity. To some people it can feel like a bubble, but fortunately that’s not how it felt for me. We have a fantastic location where I feel totally at home. And recently, has actually become my home. Honestly, by now the Zuidas bug is in my blood.

I’ve grown in step with the district and have been infected by it, so I don’t want to leave any time soon. That’s why I hope I can give something of value to the people who live and work here, that my clinic feels like a warm oasis and that customers truly feel they have left the office behind.“

Text: Tessa Burger • Photography: Roxanne Wilm

19

Zuidas News 2012

ZUIDAS 10 years back into the past New, free and bi-montly available!

Hello Zuidas has been in business for ten years!

What were the local headlines back in 2012?

We bring you some news flashbacks.

ZUIDAS WELCOMES CAMPERS IN 2012 Next year you can pitch a tent in Holland’s

MAGAZINE N

o

01

Get your copy now!

20

BODY WORLDS EXPO COMING TO AMSTERDAM

most expensive office location, the Zuidas

Body Worlds, Dr Gunther von Hagens’

district in Amsterdam. Oase, a temporary

travelling exposition, will be returning to

six-storey building co-designed by

the Netherlands. In September 2010, the

architecture firms Ontwerpers Amsterdam

first Body Worlds show (The Cycle of Life)

and Another Architecture Office, will

opened in Rotterdam. From 12 January

offer sites for 140 campers, announced

2012, a new show will be hosted in EXPO

the Zuidas Amsterdam Development

Zuidas, an exhibition space recently

Office recently. The temporary structure

created next to Amsterdam Zuid station

constitutes a stacked park with spaces

and the WTC building. Body Worlds & The

for art and design shows, events and

Story of the Heart presents human bodies

conferences. And only during this summer,

preserved, using physician, scientist and

room to host 140 campers, in a green

anatomist Gunther von Hagens’ plastination

setting, including a campsite restaurant

method. With a collection of more than two

and miniature pool on the roof. Oase will

hundred authentic human specimens, Body

also have a fine-dining restaurant and top

Worlds & The Story of the Heart zooms in on

DJs spinning dance beats into the night.

the human heart in all of its facets.

Source: NH Nieuws

Source: www.nachtvlinders.nl

Zuidas News 2012

NEWS A10 SECTION TO BE TUNNELLED UNDER AMSTERDAM ZUIDAS AMSTERDAM – A stretch of the A10 motorway that cuts through Zuidas, Amsterdam’s financial district, is set to go underground. Additional lanes will also be added. The project, which is set to years, will cost close to 1.4 billion euros.

VUMC GETS COOL WITH Nieuwe Meer water

The plans were announced during a press

From today, the VUmc outpatient clinic is

conference held in Zuidas by authorities

connected to Nuon’s sustainable cooling

from the City, State, Noord-Holland

grid. Outpatient air conditioning, server

Province and Amsterdam Metropolitan

space and other systems will no longer

The Zuidas district in Amsterdam is the

Region. Tunnelling a portion of the

be cooled by electrically powered cooling

best office location in the Netherlands,

A10 underground is a dressed down

units, but naturally from the nearby Nieuwe

according to Jones Lang LaSalle. In

version of the ‘dock model’ proposed

Meer. This will amount to 5 megawatts of

a survey carried out for the first time

originally, which envisaged bringing not

cooling alltogether, equivalent to roughly

this year, the real estate company

only the road but also the railway tracks

7,500 refrigerators. VU Amsterdam’s ACTA

compared 232 office locations in 50 Dutch

underground. That plan, budgeted at

has been connected to this cooling grid

municipalities. To qualify, locations had

2.1 billion euros, was formulated in 2007

already, and a third VU/VUmc building will

to occupy a bounded area and offer at

but ran aground after the recession, in

be added shortly, making the university

least 10,000 m2 in gross lettable floor area.

part because local businesses no longer

and its medical centre Nuon’s biggest

The assessment weighed three factors:

wanted to help foot the bill. The national

customer in Zuidas. Lying a stone’s throw

situation, quality and market & policy,

government will pay the lion’s share of this

from the campus, Nieuwe Meer is a very

with 40 criteria in all. Lease price level was

mega-project, amounting to 979 million

deep lake with a large cold water reservoir

not included as a criterion, as Jones Lang

euros. The City is contributing 201 million

that Nuon uses to sustainably cool

LaSalle considers this an expression of

euros, the Metro Region 130 million and

buildings in Zuidas – and now the VUmc

price rather than quality.

the Province 75 million.

clinic as well.

Source: www.f-facts.nl

Source: www.nu.nl

Source: www.group.vattenfall.com

start in 2015 and expected to take eight

AMSTERDAM ZUIDAS: ‘BEST OFFICE LOCATION 2012’

21

Zuidas Home Tour

ZUIDAS HOME TOUR

“Zuidas offers loads of comfort and feels like a close community” Zuidas is a distinctive part of the city and in high demand among house hunters. Between now and 2040, some 8,000 to 9,000 new homes will be built here. Once known mostly as an office location, more recently Zuidas has been shedding that image in a complete metamorphosis. When Zuidas is finished in around 2040, a projected 15,000 people will call it home. In this section, we ask residents to tell us where they live and how they like life in Zuidas. This time, we talked to Lars van Engelen (36), who lives in the Miles Building Complex.

He enjoys exploring the wooded areas surrounding Zuidas with his girlfriend and their two dogs. The tranquillity he finds there offers a perfect counterpoint to the hustle and bustle of nearby central Amsterdam.

22

Lars van Engelen lives in the Miles Building Complex

Zuidas Home Tour

Lars, could you tell us

Holland Park. So far, Zuidas has been a

something about yourself?

really pleasant living environment. It’s an

“I grew up in Ede, near Arnhem. That’s a

area with not too many stimuli. That’s also

world away from big city Amsterdam. I

because it’s all new-built, so there’s no

came over here for university and never

trams rattling through your living room.

Name

Lars van Engelen

left. These days, I’m the director of the

But if you want to be in the busy city and

Building

Miles Building Complex

Hyde Park project. That’s a major area

where the action is, you can ride down

development consisting of 4,000 homes

Beethovenstraat and be in the centre

Hobbies

in Hoofddorp. Outside work, I enjoy the

in no time.”

Eating out, going to Beatrixpark or the

outdoors and heading to Beatrixpark and

Amsterdamse Bos with our dogs

the Amsterdamse Bos with my girlfriend

Do you think you’ll stay here for a while?

and our two dogs for a bit of exercise.”

“Absolutely! It is so laid back and offers

Favourite spot in Zuidas

loads of comfort and convenience. You

Dickys Grand Café – the friendly café

Have you ever pictured

can park your car right under the entrance,

yourself living in Zuidas?

the central location is ideal, the homes

Favourite spot at home

“After university, I was offered a job in

are relatively new, which I like, and I think

Our comfy lounge sofa next to the

Amsterdam. That was with CBRE in the

it’s great how Zuidas is a real community,

fireplace. For us, home had to be a place

Symphony tower, also here in Zuidas. When

despite there not being that many people

with a cosy hotel feel where we could

I arrived here, Zuidas wasn’t yet what it is

living here yet. Everyone says hello and

unwind after our busy workdays.

now. Walking around here, it was barely

that makes it feel less anonymous.”

more than mud roads. So, had you told me back then that I’d wind up living here,

Is there anything missing here?

I never would have believed you. At some

“Personally, I miss restaurants being open

point I started searching on Funda for a

during the weekends. What’s still missing

bigger house. I ran across this property,

in Zuidas is some sort of magnet. You

and it was love at first sight. Several friends

wouldn’t really come out to Zuidas from De

of mine lived in Zuidas already, so it felt like

Pijp, for example. The lively buzz of some

familiar territory in more ways than one.”

bars would be a terrific addition, I think.

The Thursday market is really brilliant,

What is nice about living in this district?

but it could start an hour earlier so we

“Before this, I’d also lived in the city centre,

residents could grab something to take

De Pijp, and in one of my own projects,

along to work!”

Text: Céline Boute • Photography: Roxanne Wilm

23

Strak studios wenst u een delighted 2022!

Strak studios hoopt eind februari haar deuren te openen aan de Markt 1 in het pittoreske Beusichem.

Hier wordt met een bevlogen team gewerkt aan de mooiste buitenruimtes! Van metamorfose van een balkon op de Zuidas tot de complete inrichting van een villatuin met bijgebouwen. Het design, de meubels, de verlichting, de aanplant ... Strak studios verzorgt het gehele plaatje en staat niet alleen voor haar onderscheidende vormgeving maar ook voor een strakke organisatie.

Bezoek onze website en bekijk ons brede assortiment van eigen meubels, diverse brands als Roda, Paola Lenti en vele andere topmerken. Ons designteam werkt met plezier uw wensen uit in aansprekende schetsen en realistische/levensechte visualisaties.

Let’s get delighted!

Team Strak studios

Bezoekadres/studio: Markt 1, 4112 JR Beusichem Showtuin: Deilsedijk 24A, 4158 CG Deil T: +31 (0)85 064 0697 | E: info@strakstudios.nl | W: www.strakstudios.nl

Agenda

AGENDA

JANUARY & FEBRUARY 2022 Tuesdays 4 January, 15 February & 1 March

FREE LUNCHTIME CONCERTS @ De Thomas | www.dethomas.nl Enjoy some music during your Tuesday lunch break at the Thomaskerk, Prinses Irenestraat 36. Just a 3-minute walk from the WTC. Doors open at noon and the concert starts at 12.30pm and lasts 30 minutes. All are welcome. No advance registration necessary.

Monday 10 & Friday 28 January

SPEED DATING FOR AGES 25-38 @ Atrium Zuidas | restaurant à Deauville www.aboutlove.nl During these speed dates, you’ll meet 15-20 other singles. Every four minutes, the bell sounds and half the singles move up a table, putting a different person across from you until you’ve met them all. After each date, tick on the form whether you want to get better acquainted: Yes or No?!

Every Thursday, 9am-5pm

ZUIDAS WEEKLY MARKET @ Gershwinplein | www.zuidasmarkt.nl Every Thursday is market day in Zuidas. Up to 30 stalls come to Gershwinplein to sell their fresh wares. Having a farmers’ market has been a long-held dream of Zuidas residents, and now, thanks to the Zuid District Executive Board, that dream is coming true. Board Chair Sebastiaan Capel: “I’m thrilled we succeeded. We want to bring more life to Zuidas and this weekly market is one way we’re doing that.”

Wednesdays 5 January & 2 February

CIRCL GUIDED TOURS @ CIRCL | www.circl.nl Even in these times of social distancing, we’re still eager to share our experiences with circular construction, the stories behind the reused materials, and how we work in our restaurant. Tours for up to nine people will be held in one of our meeting rooms. To register more than one person at a time, send an email to: reserveren@circl.nl.

26

Agenda

Sunday 8 January

LISA OSTERMANN: MET Z’N ALLEN @ Griffioen Cultural Centre | www.griffioen.vu.nl Lisa Ostermann swept all the awards in the 2020 Leids Cabaret Festival and was hailed by de Volkskrant as the comedy talent of 2021. Her first show Met z’n allen (‘All Together’) is about all the enthusiasm, despair and crutches we use to try to keep the party going. And about how the party doesn’t care.

Tuesday 18 January

Tuesday 18 - Thursday 20 January

Thursday 27 January

MEMBERS ONLY FM PLATFORM: ZUIDAS 2022 OUTLOOK

AMSTERDAM DRONE WEEK

SUSTAINABLE THURSDAY

@ RAI Amsterdam | www.rai.nl

@ WTC Amsterdam

@ Online

This global event is a premier platform for

Featured on this Sustainable Thursday

As an HR professional, you are in the best

sharing knowledge, potential innovations

are a range of enterprises and

position to know what’s happening with

and vital regulations, bringing together all

entrepreneurs including Tim Dekkers,

your organization’s personnel policy and

the key players – big and small, commercial

Amber shared mobility, Chocolatemakers,

workplace health. Though many of us are

and non-commercial and representing a

EcoSmart and Amaze, plus three speakers:

working from home again, the time will

range of industries, knowledge institutions

Philipp Pattberg (VU Amsterdam),

come when we can rebalance teleworking,

and governmental bodies – to co-create

Hannah Bos (CBRE) and the

going to the office and meeting in Zuidas.

and work together.

Chocolatemakers founders.

Tuesday 25 January

MARTIJN KONING: KONING VAN DE TOEKOMST @ Griffioen Cultural Centre | www.griffioen.vu.nl Hilarious, absurd and, above all, on point! Martijn Koning is thrilled to be touring again with his show Koning van de Toekomst (‘King of the Future’).

His mind is like a runaway pinball machine, firing non-stop jokes and witty observations at his audience. With 80 minutes of pure stand-up, this comedy king delivers the “highest joke density, guaranteed”.

27

Agenda

Thursday 27 - Sunday 30 January

JUMPING AMSTERDAM 2022 @ RAI Amsterdam | www.rai.nl Enjoy top-class dressage in the FEI Dressage World Cup™ plus spectacular show jumping during the Telegraaf evening, Grote Prijs van Amsterdam on Saturday evening and the Longines FEI Jumping World Cup™ presented by RAI Amsterdam on Sunday afternoon.

Sunday 6 February

CANTATA DURING THE CHURCH SERVICE @ De Thomas | www.dethomas.nl De Thomas organist Harmen Trimp has chosen several very specific pieces to perform in concert with the ensemble Giardino Musicale and musicians Jussi Lehtipuu, Bert van de Wetering and Oscar Verhaar. The church organizes these concerts as a restorative for the mind and spirit.

Thursdays 10 & 17 February

BUSINESS ENGLISH WORKSHOP www.taalcentrum-vu.nl/zakelijk-engels @ Amsterdam (Aristo Sloterdijk or BCN Bijlmer Arena) English fluency is crucial in international business. Would you like to communicate Friday 28 January

more effectively with your English-speaking

ZUIDAS TODAY TALK SHOW: HELLO ZUIDAS TURNS 10

Monday 7 - Friday 11 February

are here to help! Our Business English work-

@ CIRCL | online

CISCO LIVE! 2022

shop will boost your fluency in no time. The

We ring in the year of our tenth anniversary

@ RAI Amsterdam | www.rai.nl

workshop covers two full days. Register now!

with an impressive line-up of guests who

Get ready to turn up the excitement, the

have been instrumental to Hello Zuidas.

inspiration, the education and the fun!

We’ll also talk about our founding moment:

Cisco Live is about celebrating you, the IT

What was it like? Who were there? And

hero, and the role you play in helping your

where are we now? Stream it live!

organization thrive.

28

clients? Taalcentrum-VU’s language experts

Agenda

EXHIBITION: ALL EYES @ AkzoNobel Art Foundation www.artfoundation.akzonobel.com The AkzoNobel Art Foundation celebrates a collection more than 25 years in the making with its festive anniversary exhibition ALL EYES – We Are The Collection. Featured are works from its Past-Present collection, offering a contemporary take on the world around us by both budding and seasoned artists.

Saturday 12 February

DONATE A SEEDLING DAY @ Amsterdamse Bos | www.liveatamsterdamsebos.nl The Dutch nationwide Meerbomen.nu (‘more trees now’) campaign kicked off in November 2020 in Amsterdamse Bos, where a million small trees and shrubs from nature reserves were handed out for free, to replant and green the Netherlands. Lend a hand by donating your seedlings for this year’s edition on Saturday 12 February.

Every Wednesday evening

VU-ORCHESTRA REHEARSALS Friday 25 February

@ VU New University Building

REMLA BY REDO, DENDEN AND A’DAMS ANDALUSISCH

www.vu.nl

@ Griffioen Cultural Centre

Orchestra in the New University

www.griffioen.vu.nl

Building, conductor Arjan Tien

REMLA is a new, autobiographical

has enjoyed a successful career at

production that joins dancers Redouan

home and abroad conducting the

Ait Chitt and Denden Karadeniz

Nederlands Philharmonisch Orkest,

in a unique collaboration with the

the Noord Nederlands Orkest and

Amsterdams Andalusisch Orkest. Both

many international orchestras. Send

dancers have Arabic roots but have

an email to acquisiteur@vu-orkest.nl

shaped their identities in the hip hop

to come look and listen.

Leading rehearsals of the VU-

and breaking scene.

29

Sustainability Special

SPECIAL FEATURE

SUSTAIN These days, sustainability plays a major part in our everyday lives. We’re all becoming increasingly aware of it and see the urgency of preserving a good balance between people, the environment and the economy. That’s important now and will be even more so for generations to come. Fortunately, more and more companies are making a serious commitment to corporate social responsibility and sustainability. This issue’s special feature on Sustainability spotlights companies that are making a conscious choice to be sustainable and are excited to tell you about what they’re doing.

30

SCAN ME NET ZERO BY 2050 REPORT

Sustainability Special

ABILITY Taking deliberate action on sustainability is more important than ever, argues Nicole

Nicole van Det

van Det. As Country Managing Director at Accenture the Netherlands, she advocates for sustainable business practices (see page 34). Accenture’s Reaching Net Zero by 2050

report, published in October 2021, highlights yet again the urgency of this objective. Based on its analysis of more than a thousand listed companies in Europe, Accenture concluded that setting concrete goals advances organizations’ sustainability plans and thus helps accelerate the transition to net zero emissions by 2050.

Effort pays off

European markets, Dutch companies

Achieving zero emissions by 2050 at the

are acutely aware of the need for net

latest is of great importance to keep

zero. Among the Dutch companies

average global temperature rise within

Accenture surveyed for its report, 38

1.5 degrees Celsius, the objective of the

per cent have set net zero targets.

Paris Climate Agreement. It centres on

Elsewhere, this share is lower – in

companies dialling their carbon and other

Italy, for example, a mere 23 per cent.

greenhouse gas emissions all the way down

Fortunately, this percentage has

to nothing. If they don’t succeed, they will

increased in recent years.

Zuidas

have to compensate the balance. This is more easily said than done. The good

More to do

Fortunately, plenty of companies

news, according to Accenture’s research,

Achieving these targets – and the end

and organizations in Zuidas are

is that this intensive commitment pays off:

goal of net zero by 2050 – is feasible. But

aware of the need for immediate

organizations that stake out clear goals

it will require a tremendous effort. Only

action. The challenge is too great

and plans to reach them achieve more

one in ten of the companies surveyed is

to tackle alone, so it’s important to

positive results than counterparts that

currently on track and has cut its polluting

learn from each other. We talked to

make no such effort. Over the past decade,

emissions by half in the past ten years.

a range of local organizations about

organizations pursuing a net zero target

Most will have to double the pace of their

their efforts to tackle sustainability

have cut their emissions by an average of

emissions reduction in the next ten years

in their operations and activities.

ten per cent, whereas companies with no

and swiftly accelerate thereafter to reach

Like Accenture, which is switching to

plans actually saw their emissions go up.

the net zero goal. Even more important

an electric lease fleet and advising

than radical measures and unwavering

its clients on how to get to work on

Rest of Europe

persistence will be technological

sustainability issues, and EQUANS,

As of August 2021, one-third of Europe’s

innovation and cooperation, Accenture

which is using technology to

thousend-plus largest listed companies

notes. Technologies will be needed to give

maximize a building’s potential as a

is striving to reach net-zero emissions

a leg up, because at the current pace we

sustainable property.

by 2050 at the latest. Relative to other

won’t be able to make it.

Text: Tessa Burger • Photography: Roxanne Wilm

31

Sustainability Special

DEMAND FOR A-RATED OFFICES UP 50% IN TEN YEARS Savills survey: sustainable offices not trend, but norm

32

Scato de Smit & Iris Kampers

Sustainability Special

“The share of offices that are sustainable is sizeably higher in Amsterdam - and certainly in Zuidas than regionally.”

Sustainable offices are no longer a passing trend but the new norm, a survey conducted by real estate consultancy Savills reveals.

According to its analysis, demand for office spaces rated with energy labels of ‘A’ or higher has doubled in the past ten years, from 24 per cent in 2011 to 53 per cent in 2021. On top of that, more and more companies and organizations are prepared to pay more for sustainable premises. We talked to Savills Research Consultant Scato de Smit and ESG Consultant Iris Kampers to learn more.

For the survey, Research Consultant

Lagging supply

a building greener, it is equally important

Scato de Smit analysed sustainability

So, demand for sustainable offices is way

that tenants do their part to achieve

developments in the Dutch office market,

up. What about supply? According to the

sustainability objectives. We can help

using Savills Maps. The numbers speak

survey, it’s a struggle to catch up. The

by putting that down in black and white

for themselves, he says. Demand for

analysis reveals that over 11 per cent of

or thinking about how to communicate

properties with at least an ‘A’ rating has

office stock in the Netherlands is not yet

with and educate tenants about

doubled in the past ten years. “That

compliant with new legislation set to take

sustainable use.”

demand for sustainable offices has

effect on 1 January 2023. More than 32

sky-rocketed. We do see big differences

per cent don’t even have energy labels

Practice what you preach

between markets though. The share of

yet. Because of this, Scato anticipates the

With an MSc degree in ecology and natural

offices that are sustainable is sizeably

divide between offices with ‘A’ versus ‘B’

resource management from Utrecht

higher in Amsterdam – and certainly in

ratings will only widen. “Demand is only

University, Iris joined Savills in October

Zuidas – than regionally.”

growing, while supply is lagging behind.

2021. “I want to use my background to

Investors really need to act.”

make the right impact. How can we utilize

Sustainability pays

natural resources in a way that is future-

On top of that, more and more companies

Tenants’ role

proof and make sure that future generations

and organizations are prepared to pay

Senior ESG Consultant Iris Kampers

enjoy the same standard of living that we

more for sustainable premises (which the

seconds this conclusion: “At Savills, we

do? I see that same passion and sense of

survey defines as an ‘A’ rating or higher).

assist tenants looking for sustainable office

responsibility throughout Savills. Everyone

Scato explains, “An analysis of 12,000 user

space, on the one hand, while on the other

is motivated to not only talk the talk but

transactions in the Netherlands from 2011

helping owners develop the right strategies

walk the walk. We practice what we preach.”

to the present shows that companies want

to achieve their sustainability targets.

to pay higher leases for low-impact offices.

Not only at building level, but whole

Want more insights from the Savills survey?

That’s significant proof that greening

investment portfolios. We work together to

Iris and Scato would be happy to tell you

offices pays. Not only that, property

get buildings in those portfolios Paris Proof

more! Get in touch on +31 (0) 20 301 20 00.

investors who choose not to invest are

by 2050 and to ensure new acquisitions

penalized. Our analysis shows tenants

align with that philosophy.” According to

are less willing overall to pay for non-

Iris, tenants can play an instrumental role.

sustainable offices rated ‘B’ or lower.”

“When property owners invest in making

Text: Kika Samsom • Photography: Roxanne Wilm

Savills Claude Debussylaan 48 1082 MD Amsterdam +31 (0) 20 301 20 00 www.savills.nl

33

Sustainability Special

“If we don’t act collectively we won’t be able to limit or stop global warming”

Nicole van Det & Wytse Kaastra

34

Sustainability Special

Accenture: “Sustainability by design is at the core of everything we do” We spoke to Nicole van Det, Country Managing Director Accenture the Netherlands, and Wytse Kaastra, Sustainability Services Lead Accenture Europe, about the importance of sustainability within Accenture and its activities, their efforts to reach net-zero emissions by 2025 and why climate change should be on everyone’s agenda.

Why is addressing climate change

have sustainability goals but struggle to

the ability to measure and manage

important to you and your company?

achieve them. That’s why we work with

their environmental impact. Secondly,

N: Because it quite literally matters

them to integrate it into their business

through sustainability by design, we

strategy and operations.

embed sustainability into everything we

to everyone. One of the greatest

do with clients, whether it is for instance

challenges of our time is to reduce and Can you share a positive outcome

in cloud migration or new product

are committed to addressing climate

of these sustainability efforts?

design. We believe that sustainability

change through our own actions and

W: Aside from doing the obvious things

data are critical to all of this. The ability

eliminate carbon emissions, and we

through helping our clients make and

like recycling waste and furniture, one

to measure and manage sustainability

meet their commitments. If we don’t

of the more noticeable things we have

impact through Environmental, Social

act collectively we won’t be able to limit

implemented within Accenture the

and Governance (ESG) performance

or stop global warming.

Netherlands is the change in our lease

data is a significant challenge for all of

cars. By 2025 we will have exchanged

our clients, but particularly in financial

all of our fossil fuel cars for electric

services. We help them make sense of

vehicles in the Netherlands.

non-financial data so they can have

What is Accenture doing to limit their environmental impact?

W: Of course we are doing everything in

N: Additionally, we now power all of our

more confidence that their lending and

our power to achieve zero emissions,

offices and centers worldwide with 50%

investment decisions deliver positive

just like we are advising our clients. We

renewable electricity, and we are on

impact as well as a good return.

have been working actively to cut our

track to reach 100% in 2023. With this

emissions - of our buildings and our

we are living up to our commitment

we have also deployed a suite of

business travel, among others. We are

as a member of the RE100, a global

electric mobility solutions to accelerate

walking the talk with climate change

initiative bringing together the world’s

the development of infrastructure and

with our public commitments - setting

leading businesses in their journey to

charging services. Again this shows how

a Science-Based target, pledging to do

renewable energy.

we view sustainability as one of our

W: Together with our ecosystem partners

greatest responsibilities.

our part to keep global warming below 1.5 degrees Celsius, and committing

How has your company changed its

to achieve net zero emissions by 2025.

products and services to reduce your

must deliver on their promise to

This is table stakes and with this we are

customers’ greenhouse gas emissions?

improve our communities and do

striving to set an example for others

N: We help our clients in their sustainability

their part for the planet. It is truly our

which will hopefully follow.

journey in two ways. Through our

N: We have also made a promise to our

sustainability services we help

clients to embed sustainability by

clients address the most urgent

design into everything we do with

sustainability issues, including the

them. Most of the companies we advise

transition to net-zero emissions and

Text: Romy Lange & Tessa Burger • Photography: Roxanne Wilm

N: This is the decade that organizations

privilege to help our clients make the leap needed to a sustainable future.

Accenture Gustav Mahlerplein 90 1082 MA Amsterdam +31 (0)20 493 83 83 www.accenture.com

35

Sustainability Special

EQUANS: “SMART BUILDINGS CREATE Picture this: you drive into a car park and, based on your vehicle registration number, the automated barrier system tells you the route to your reserved parking space.

You enter the office and are given a route to the conference room, where your preferred beverage is ready for you. Meanwhile, your coworker’s smartphone buzzes to signal that you’re waiting. It’s a sunny day.

Maybe you’d like it slightly cooler?

No problem. You can control the sun blinds from your smartphone, and even dim the room lights.

Jeroen Jansen & Jan Huisman

36

Sustainability Special

SPACES WHERE YOU FEEL AT HOME” If it were up to EQUANS (previously ENGIE

to boost the vitality and productivity of

Not only do workplaces have to become

Services), this scene could be a reality

users. And that all centres on harnessing

Paris Proof and compliant with targets

for every office in the country. “Provided

existing technologies – the tech a

set in the climate agreement, but the way

customers want it, of course”, Jeroen

building already has. “There’s a common

offices are being used is also shifting as

Jansen says, laughing. Jeroen is the market

misconception that you need loads of new

a result of the pandemic and tenants’

manager at EQUANS and, like his colleague

tech to make buildings more sustainable”,

changing needs. “Now we’re seeing all

and solution consultant, Jan Huisman,

Jan says. “But that’s not true. We look at

sorts of hasty decisions being taken to

advises customers on how to optimize their

the systems in place and how we can use

facilitate so-called new ways of working,

properties. The two believe in maximizing

them and possibly combine them with new

which aren’t necessarily harnessing a

properties’ potential through ‘smart building’: collaborating, facilitating and managing properties using smart tools so that today’s buildings become those of the future.

Feeling at home

smart building: collaborating, facilitating and managing properties using smart tools so that today’s buildings become those of the future

“A smart building is never the end goal, but always a means”, Jeroen explains.

technologies.” Does that yield results? To

building’s full potential”, Jan asserts. “Not

So, what is the goal? To create an ideal

answer that, the collected functional data

all capabilities are being used, and we want

workspace for building users, giving

are essential. “That’s the key ingredient we

to resolve that by helping our customers do

people control over their environment

need to do what we do.”

so.” The most important thing, he says, is

while simultaneously collecting data

what users want: “The best scenario is one

for ongoing optimization. What are your

An early start

where we’ve made the building owner, the

personal preferences? What temperature

Jeroen affirms this, but adds that their

building manager and its users happy.”

and light do you prefer? For instance,

smart building solutions would work even

monitoring which parts of a building

better if they were involved earlier on, so

are being used most in order to tailor

we can use the technical expertise at its

cleaning schedules. “It’s all about offering

upmost. “That would let us provide more

convenience and creating spaces where

insight into the investment and operating

EQUANS (previously ENGIE Services),

users can perform at their upmost and feel

phase so property owners could make

is market leader in technical

at home”, Jan says. “A building has to serve

informed decisions about which options

services with 74,000 employees in

the continuously changing needs of the

are best for them, based on both the

17 countries. EQUANS helps their

end users.”

technical possibilities as the gathered

customers design, build, install and

EQUANS www.equans.nl

data on what users want and need. There’s

maintain innovative and sustainable

Combining existing and old tech

a lot you can do in a building, but often

solutions at the intersection of

To sum up: a smart building is one that

things are still not being used effectively.”

technology and energy.

makes smart use of its potential in order

Which is more important now than ever.

Text: Romy Lange & Tessa Burger • Photography: Roxanne Wilm

37

Sustainability Special

Shape your own action plan for the future during

CIRCULAR ECONOMY WEEK The Dutch Circular Economy Week is just around the corner. From Monday 7 February through Saturday 12 February, a variety of organizations will be opening their doors to all those interested in the circular economy. The event headquarters will be in Circl, ABN AMRO’s circular pavilion in Zuidas. Below, we share our conversation with Anne-Marie Rakhorst and Laura de Vries, two ambassadors of the 2022 Circular Economy Week. programme at the Circular Economy Week headquarters, Circl, where visitors can create their own action plan. Articles, webinars and videos help you learn more about different topics and formulate your own concrete steps. “I hope participants will shape their action plans with a view to generations to come”, Laura says, “then we can start making truly big strides”.

Anne-Marie Rakhorst

Laura de Vries

Collaborative wins ABN AMRO is pleased that Circl is serving as the event headquarters again this year,

Anne-Marie Rakhorst is an entrepreneur,

cost reductions, but also an equitable

particularly as the circular economy is

publicist and speaker on sustainability. She

distribution of materials worldwide. That

one of the priorities driving the bank’s

sees circularity as the strategic starting

way, poorer countries make the transition,

sustainability strategy. Hein Brekelmans,

point for every sustainability project. Take

too.” And that is essential.

head of ABN AMRO’s Sustainable Finance

a wind farm, she says. It supplies green

Desk, explains, “Internally, our ambition

energy: clearly that’s sustainable. But if you

Action plan for the future

is to have financed at least 3.5 billion

want to have real impact, you also need to

Laura de Vries, a climate ambassador for

euros in circular business assets by 2024”.

factor in how a wind turbine is produced.

the Dutch Ministry of Economic Affairs

That’s a tall order, but “fortunately other

For example, make sure it consists of

and Climate as well as vice-chair of the

banks, accountants and legal experts

components that can be reused after its

Jonge Klimaat Beweging (‘Youth Climate

are throwing themselves into the effort,

service life. Anne-Marie: “We need to cut

Movement’), agrees. “Supplies of natural

including here in Zuidas”, says Hein. “If we

down on our use of resources, extend

resources are finite. We have a moral duty

aim to change the rules of the game, we

product lifespans and incinerate nothing.

to use them conscientiously, which is

need to work with the government. It’s

You want materials to keep circulating in a

also in the interest of future generations.”

downright essential to effectuate a system

perpetual cycle.” That’s good not only for the

The ‘Action Plan for the Future’ responds

change. The best result is the one we

environment: “Efficient resources use means

to this call for greater urgency with a

achieve together.”

38

Text: Lotte de Groot • Photography: CIRCL

Sustainability Special

DOES YOUR COMPANY DO PRIZE-WINNING SUSTAINABILITY?

Then we want to award you

SCAN ME TO APPLY FOR THE AWARD

more of these categories, since projects sometimes span over multiple ways of sustainability.”

What kind of projects qualify for the award?

“All kinds, basically. A green roof, housing for bees, locally produced food… when

For years, Hello Zuidas, Green Business Club Zuidas and Amsterdam Zuidas

the goal and the effect of the project is

have been making the annual Sustainability Report. A report about everything

sustainability, however small, it is worth to

sustainable happening in Zuidas. Noble, yet perhaps a bit old-fashioned. This year,

be awarded. True, not everyone can win,

we bring sustainability in Zuidas to another level. We are happy to award you for

but all can aim at the prize. Our jury decides

what you do. To put you and your projects right in the spotlight, exactly where you

who can take this first award home.”

should be. As it is you, the companies of Zuidas, working on a better and sustainable world. Therefore, let us introduce you to: the Zuidas Sustainability Award.

Who will be the jury?

“It is a qualified, mixed group of experts on

Starting in 2022, Hello Zuidas and Green

environment. To show our city, our country

sustainability and Zuidas locals. You can

Business Club Zuidas will be giving awards

or even the world how sustainable we are

meet the jury on our website and on our

to Zuidas people and organizations who

at Zuidas. Ambition is easy, practicing what

socials in the coming weeks.”

actively participate, initiate and motivate in

you preach is not. We are happy to award

making Zuidas more sustainable. We spoke

those who succeed & keep thriving.”

Then maybe the most important question: how can you apply for the award?

with the project managers of the Zuidas Sustainability Award, Cathelijne Cras (GBC)

Sustainability is a very broad subject.

“To apply for the award, be sure to check

and Trevor Holtkamp (HZ), about the new

What does that mean for the award?

out our website www.zuidasduurzaam.

‘green’ award.

“Sustainability is indeed a very broad

nl or scan the QR code above this article.

subject. Which is why the award will be

2020/2021 projects, big or small, can

In short, can you tell us what the

split in multiple categories. Mobility,

be send in till January 2022. The award

Zuidas Sustainability Award is about?

Water and Green, Public Space, Logistics,

show wil be at the end of February 2022.

“The award is all about putting the spotlight

Community, Buildings, Circularity and

Any questions regarding the first Zuidas

where it belongs: the businesses and

Energy. As an organization or person

Sustainability Award? Send us an email at

people of Zuidas who work towards a better

you can send in an admission for one or

news@hellozuidas.com.”

39

Hello You

HELLO YOU

PAN AMSTERDAM

40

Hello You

Hello Zuidas End-of-Year Meeting @ PAN Amsterdam The Members Meeting at PAN in RAI Amsterdam on Friday, 19 November went ahead as planned, and it was so nice to get together! Small groups were treated to guided tours around the fair’s many and diverse forms of artistry. It’s said art gives colour to life, and that certainly describes everything we got to see and hear at PAN Amsterdam. To cap it all off, RAI had a lovely surprise prepared for us, serving a delectable selection of locally produced nibbles, all tastefully introduced by the chefs, Rientz Mulder and Paul Conijn.

Photography: Roxanne Wilm

41

Architecture

ARCHITECTURE

Address

Gustav Mahlerlaan 2970

The Edge is deservedly one of the showpieces of Zuidas. It has won

Architect

PLP Architecture

an impressive number of awards and is an outstanding example of

Developer EDGE

how sustainability can be integrated into an office building.

Main user

It accomplished a huge coup by becoming the first building to

Deloitte

Opening 2015

receive BREEAM-Outstanding certification. Generating more

Floors 15

energy than it consumes – and thus setting a precedent for

Height

58 meters

future real estate – The Edge is the perfect marriage between

Floor area

40,000 square meters

technology and sustainability.

42

Architecture

The ambition for this project started with a desire to unite Deloitte’s workforce, which was spread out across multiple

Facts

buildings in the capital, and have them work together in a single

• The Edge lets users customize their own workspaces.

environment. With Deloitte’s transition into the digital age, the goal to create a smart building soon followed. Did they succeed? No

Lighting and climate is easy to regulate thanks to a special app designed by Philips

doubt about it! Thanks to its use of smart, innovative technologies,

• The building has been called a ‘computer with a roof’,

The Edge has received multiple sustainability certificates and was

on account of its advanced technological innovations

even named the world’s most sustainable office building.

• The soaring 60-meter atrium functions as the building’s lungs

The Edge also boasts all the ingredients of an enjoyable workplace,

• Instead of having assigned spots, employees can work

in every sense of the word. For example, the building is designed to

wherever they choose. With work booths, focus rooms,

optimally utilize the power and pleasure of the sun. The now-iconic

concentration spaces, sitting and standing desks…

glass façade on its northern side lets in a maximum of daylight

There are options galore!

while creating a sunny climate inside. On the south side, solar panels provide shade and absorb radiation when the sun is at

For more information please visit: www.edge.tech

its strongest, generating more than enough energy to power the whole building, from the heating and cooling systems to all the laptops, smartphones and electric vehicles used by employees.

Text: Tessa Burger • Photography: Ronald Tilleman

43

Enjoy a lovely AT HILTON AMSTERDAM

Originating in Britain in the early 1840’s, Afternoon Tea to this day remains a meal, a celebration and a ritual all rolled into one. Spend your afternoon in style with our delicious Afternoon Tea, of mouthwatering sandwiches, sweet pastries, a choice of bubbles and a wide selection of organic loose leaf tea blends, all perfectly complimenting your flavor experience.

Just a five-minute walk from Zuidas stands the iconic waterside hotel made famous by John Lennon and Yoko Ono’s ‘Bed-in for Peace’ in 1969. Press pause for a moment and give yourself and a colleague or friend the gift of tranquillity amid your busy work routine. A pleasant stroll down lush, green Minervalaan takes you there in no time.

Make yourself at home, aside the roaring fireplace in the Half Moon Lounge, and enjoy a delightful afternoon of decadence.

AFTERNOON TEA Available every day between 14:00 - 17:00 hrs in the Half Moon Lounge at Hilton Amsterdam, or to take away, reservation via amshi_operations@hilton.com.

Costs: 55 euros including a glass of champagne.

Business In The Spotlight

HOW DO YOUR EMPLOYEES COME INTO THE OFFICE? With smiles on their faces, or do you have to drag them through the door?

“The notion that ‘I need to earn money to pay my mortgage and all my other bills’ is where people run into trouble”

High absenteeism, (sales) goals that are not achieved and employees who leave unexpectedly, people quitting without warning – more and more organizations are grappling with these challenges. Often, they result from a mismatch between staff and their role in the organization. To address them, companies need to look at some important questions. Such as, what is effective leadership? And how can we instil passion in our people? Malika Maanani, founder of the Paralegal Academy, spends her days delving into these questions.

Malika Maanani

“Leadership and putting the right people in the right job are connected. When you have effective leadership, you automatically have the right people in the right job.”

Living with passion “The notion that ‘I need to earn money to pay my mortgage and

Triple win

all my other bills’ is where people run into trouble. It should be

Having the right people in the right job, effective leadership

the other way around: I enjoy working and with that I can pay my

and living with passion are key to achieving what Malika calls a

fixed costs. When you have that, you live a freer and authentically

triple win. “A triple win situation is one where the organization,

happier life. I try to teach organizations how to enable their

workforce and client or customer all aim to get the best out of

employees to take responsibility – for their work, but also for their

themselves and the relationship. This is something I believe in and

own lives. When employees do that, quality goes up as a direct

that we need to strive for, and it all starts with good leadership.

result. I get really psyched about my job and love being part of an

Leadership should focus not on control or power but on how you

organization for a time and being able to make a real difference. It’s

can genuinely motivate people and elevate quality. People don’t

rewarding for many companies. This concerns issues such as why

mind paying for something, as long as the quality is above and

there is too much absenteeism due to illness and why people leave

beyond. For me, effective leadership means making a point of

a company. You can turn this around and it works great. If you enjoy

paying attention to your people. By which I mean anticipating and

going to your job, it has a positive effect on your personal life. And

analysing to judge what their competencies are. I’ve developed

it works the other way around as well. How are people feeling when

a system over the years that lets you nail that down very quickly.

they walk into the office? Are they in good spirits? Or do you have to

You come across people in companies or undertakings sometimes

drag them through the door? As an organization, it’s important to

whose job isn’t really a good fit for them. I believe it’s possible to

regularly ask these questions.”

help precisely those people and actually find ways to let them achieve their full potential.”

Text: Romy Lange

Malika Maanani contact@malikamaanani.com

45

Business In The Spotlight

46

Business In The Spotlight

LAST UNITS FOR SALE

IN ODE APARTMENTS In the most beautiful part of Amsterdam, overlooking the old Oosterdok wet dock and with the historic centre at your feet, the last units in Ode Apartments are now for sale. Here, we highlight units on the east side of Ode Apartments, with a view towards the Nemo Science Museum. These flats are available in two types, both with a floor area of 126 m2, with 3 or 4 rooms. Construction of Ode Apartments is progressing swiftly and delivery of the first residential units is scheduled for December 2022.

47

Business In The Spotlight

7315

SCAN ME FOR MORE INFORMATION

18000

48

Business In The Spotlight

Pure luxury

In easy reach

Type N is a 4-room flat with a large master

the latest technologies, and all windows

3 minutes to EYE Filmmuseum (by ferry)

bedroom with an en suite bathroom,

are triple glazed. The apartments also have

5-10 minutes to A10 ring road (by car)

a study and a second bedroom with

a ‘smart domotica system’ installed that’s

12 minutes to Dam Square (on foot)

bathroom. The 30 m living room and

easy to operate by smartphone or tablet to

13 minutes to Museumplein (by bike)

kitchen offer a stunning view of Nemo and

adjust temperature, heating, lighting and

15 minutes to Zuidas (by metro)

the Marineterrein. Type X has a spacious

audio both indoors and out. Furthermore,

18 minutes to NDSM grounds (by ferry)

41 m2 living room and kitchen plus two

Ode Apartments has its own parking

16 minutes to Schiphol Airport (by train)

bedrooms, each with their own bathroom.

facility for bicycles and for cars (on request)

Both types also have a separate guest

in the underground car park.

2

toilet. Private parking spaces are available

Features • Central heat pump system for

underneath the complex at a cost of

More information?

€80,000. Added up, it’s the definition of

Visit the website www.nieuwbouw-ode.nl.

luxury, in the centre of Amsterdam!

heating and light cooling • No natural gas • Heat recovery ventilation system • Eco-friendly low energy consumption

Service No less important are building facilities, and BPD has given this plenty of thought as well. For enhanced safety, security and personal service, a service manager is on duty in the foyer. Indoor temperatures are perfectly regulated year-round, thanks to

Artist Impressions: Theo van Leur

• Busch-free@home home

Eefje Voogd Makelaardij

Parnassusweg 201

1077 DG Amsterdam

+31 (0)20 305 05 60 eefjevoogd.nl

Broersma Makelaardij

Koningslaan 14

1075 AC Amsterdam

+31 (0)20 305 97 77 broersma.nl

automation system • Large private storage unit • Shared covered bike parking • Optional private parking space in car park • On-duty service manager

49

Legal

LEGAL

2012 VS. 2022 Zuidas is home to a multitude of law offices and some major firms have found an excellent base here. Many have been here for

well over ten years. How have these firms seen Zuidas change? And do they plan to stay? We put these questions to Steven Nolte of Stibbe, Marien Glerum of Dentons and Teun Struycken of NautaDutilh.

Steven Nolte Head of BD Marketing & Communications at Stibbe How has your firm seen Zuidas change over the past ten years?

Stibbe moved from Rokin to Zuidas in 1992, and since then Stibbe’s development has run more or less parallel to that of Zuidas.

Similar to how we’re rooted in Amsterdam but also have a large international client base, Zuidas has grown into a location with an international feel, and where alongside the large corporates and consultancies, all kinds of startups and tech firms have come over the years. That diverse, international character, just a stone’s throw from the city centre, is obviously unique.

What do you wish was different in Zuidas?

Access to Zuidas is an ongoing issue, of course. Fortunately, traffic is not too much of a problem for many people at Stibbe right now because many are working from home. Ordinarily, a large share of our staff would take their bike or public transport to work, so our office is also contributing to accessibility in that way. But being on the perimeter of Beatrixpark, our office is on the ‘quiet’ side of Zuidas anyway.

50

Legal

Marien Glerum Benelux Managing Officer at Dentons What made your firm decide to establish in Zuidas originally?

Dentons, then still Boekel De Nerée, came to the Atrium way back in 1990. At the time, reasons for relocating to Zuidas were the

Teun Struycken

proximity of public transport, main roads and Schiphol Airport. In

Partner at NautaDutilh

2005, the firm moved to the Viñoly building because we had grown

to such an extent that all the staff could no longer fit in the Atrium.

How long has your firm been based in Zuidas?

As the first tenant, we picked the best spot in the building designed

Do you ever see yourselves leaving?

by the Uruguayan architect Rafael Viñoly.

NautaDutilh has been in Zuidas a long time. Thirty years, next

month! Nauta had long been on Keizersgracht, but relocated to

Do you think the firm will always stay in Zuidas?

Prinses Irenestraat after the merger with Dutilh. And then some 12

Zuidas is Holland’s corporate hotspot and connected to the entire

years later to the WTC’s new tower I, and after another 12 to our

globe. That central location will always be attractive, and our

current premises on Beethovenstraat. The sleek blue-and-white

office will become more of a hub for our clients and employees

building is a perennial eye-catcher! Zuidas is and will continue to

to work together and socialize with flexibility. As we have recently

be attractive because of its good public transport links, all the

extended our lease to accommodate the growth of our firm, we

companies here and the many other law firms.

plan to stay here for the foreseeable future.

How has your firm seen Zuidas change over the past ten years?

I actually used to play tennis on the spot where the ABN AMRO building is now! The area is evolving so fast. We have seen how the south side came alive with new offices and loads of restaurants.

And a natural connection has been created to Gelderlandplein.

Notable now is how a residential area is taking clearer shape. I think all the activity coming at the street level is exciting. There’s still a lot of untapped potential for that around Nauta, and it’s important for office environments, too. I hope the balance between living and working will be preserved going forward. The exciting architecture certainly can’t hurt!

51

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Business In The Spotlight

THE MAYOR AMSTELVEEN

Superior luxury and ultimate comfort Create a high-end residential area with international appeal. That was the mission of project developer M.J. de Nijs aen Zonen when they started this prestigious transformation of the former KPMG building into a unique residential location with eight luxury buildings. When finished, it will be almost impossible to believe that this was once a location with offices overlooking the A9 highway. The offices will make way for exclusive homes and the sunken highway will run 12 meters below Meander Park. What will remain: all that Amstelveen has to offer. A lush and leafy residential area with excellent connectivity and international appeal.

Where excellence converges …

Floor areas range from 161 to 212 sqm. Everything is geared

Construction of The Mayor is ongoing. The facades of the elegant

toward a luxury lifestyle. The master bedroom will be your own

buildings are gradually becoming visible. Imagine how these

hotel suite, with a walk-in closet and en-suite bathroom. Of

new structures will be firmly planted among the greenery, and

course, the apartment also includes a large second bathroom.

allow the future to take shape in your mind. With its wide range of

And the outdoor space is simply breathtaking. From generous

M-Exclusive services, charming aesthetic and superior finishes, The

to expansive, with good sun exposure, these luxury homes are

Mayor guarantees luxury and comfortable living. A development

listed from €1,255,840 to €1,695,840 (closing costs payable by

that has already convinced many.

the seller).

Wake up in your own hotel suite

Experience The Mayor first-hand

Living in a Penthouse, Top-Apartment or Garden Apartment,

Visit The Mayor and get a sense of the atmosphere, experience

residents will enjoy the rural tranquility of this location every day,

the luxury of living in this fabulous spot. View the fully furnished

even though Amsterdam and Stadshart Amstelveen are just around

model home. Our team will welcome you and can answer any

the corner. Park your car on one of your two private parking spaces

questions you may have. Schedule an appointment on the

in the garage. The spacious lobby ensures a warm welcome. Light

website homepage.

pours in through the tall windows with black steel frames and the soaring ceiling heights lend the living space added character.

www.woneninthemayor.nl

Gym | Coffeecorner | Congierge | Parcel service | Dry-cleaning service | Guesthost | Taxi-service

53

Apartment ...

or cottage

In the city ...

or in the country

A financial advisor who arranges everything

or get a mortgage online on your own

Lost in transla�on?

We’re not. www.taalcentrum-vu.nl/en/transla�ons 020 - 598 64 20 | info@taalcentrum-vu.nl

Whatever you decide, We will provide you with the best advice De Hypotheker Zuidas Strawinskylaan 1427 WTC Amsterdam 1077 XX Amsterdam + 31 (0)20 662 1411 www.hypotheker.nl

IS YOUR BUSINESS READY FOR 2022?

The SME and HOSPITALITY wholesaler

Sligro, the luxury wholesaler, is just a stone’s throw from Zuidas. Bring your Chamber of Commerce number to our service counter to join, and you’ll get a welcome gift and coffee on us. Come quickly to experience our fresh department and to see our impressive wine range!

Best of all, you can start shopping straight away!

Van der Madeweg 39 Amsterdam

www.sligro.nl

Interview

LIVING IN ZUIDAS

AFC AND RAVEL The Living in Zuidas platform convened on 10 November with participants including a mix of residential property developers and investors, real estate agents, local business owners and residents. The location was an extra special one this time: the brand-new Amsterdam Football Club clubhouse. The site of the future Ravel neighbourhood will extend out from the AFC grounds, and those plans were the focus of this meeting.

First to speak was Anne-Greet de Vries,

the development of Ravel, the aim is also

setting with fluid transitions to for instance

AFC clubhouse construction manager. She

to draw the surrounding areas into Zuidas.

Mahlerlaan. Development will prioritize the

discussed the creation of the new clubhouse

Responses show that younger generations

following:

and the challenges involved. Plans for this

are embracing the plan while older

• Maximum inclusivity

new building arose twenty years ago during

generations are slowly coming on board.

• Planting as a connecting element

talks between the Municipality and the

• Maximum space for biodiversity

AFC. They were fleshed out in more detail in

The Municipality carried out extensive

2016 and then set in motion with the AFC’s

preparatory research to craft its develop

around the zone and facilitation of shared

approval. Architect Paul de Ruiter

plan for Ravel, centring on the question:

mobility

was appointed to take the building and

How to develop a car-free, high-density,

pitches from the drawing board to the real

green residential neighbourhood primarily for

world, working with two contractors. The

families that is also connected to the spatial

last of the pitches will be completed in the

and structural fabric of Zuidas? Among other

At the end of the meeting, before breaking

summer of 2022.

things, the Municipality actively sought

up for drinks, there was some interesting

input from residents and even placed a

discussion among participants about target

‘Ravel: an urban community for families’

model inside a wind turbine to see how the

publics, planting, parking and the envisaged

was the crux of the presentation given by

built environment will affect air flow.

size of homes. It was a stimulating end to a

Martijn de Wit, a Municipal urban planner

• Low-traffic, with 500 parking spaces

• Buildings not too closely packed together; some with green façades

fascinating consultation.

for the Zuidas district. Research shows

The area is being designed so as to

that families have a particularly tough time

encourage shared use of public spaces. It

finding the right housing in Amsterdam. With

will be a sustainable and green residential

Want to join us at the next Living in Zuidas meeting?

Get in touch with Kirsten van Keimpema: kirsten.vankeimpema@hellozuidas.com.

55

Mobility

THEN: Figures

2011

32% BY CAR 43% PUBLIC TRANSPORT 25% BIKE

MOBILITY In 2012, Hello Zuidas, Green Business Club Zuidas and the Zuidas Amsterdam Development Office published the district’s first sustainability report. Ten years on, this report is still covering local sustainable developments in key areas including in mobility, public space, buildings, energy and community. Our regular Mobility section this time zooms in on strides made then and now. It is clear there has been tremendous growth in the availability of sustainable solutions and shared mobility.

Is this also reflected in actual use?

Developments

timespan for ZuidasDok, projecting that,

In 2012, plans for ZuidasDok and the

“The Brittenpassage should be completed

Noord/Zuid route were in the pipeline.

by 2027 at the latest, and the modernized

Today, many city residents and visitors

Minervapassage by no later than 2031”.

take advantage of the super-fast and

Are you as impatient as we are to see

super-efficient Noord/Zuid metro link.

those aerial shots of Zuidas in 2031?! For a

For bicyclists, three huge new bike sheds

great overview of real estate developments

have created 10,000 additional parking

over the past decade, check out our

spaces. The colossal ZuidasDok project

Property section.

has encountered its share of challenges,

56

but is powering ahead. In our most recent

Shared mobility

issue of Hello Zuidas, the City’s Zuidas

Shared mobility in the form of electric

district office reported on a possible

carshares, bikeshares, electric scooters

Mobility

NOW: Figures 20% BY BIKE 3% BY E-BIKE 22% BY TRAIN 5% BY METRO 6% BY BUS 2% BY SCOOTER 2% BY MOTORCYCLE 39% BY CAR 0% BY SHARED CAR 0% BY CAR POOL 1% BY WALK

2021

and bikes and more was taking off ten

everything to do with the pandemic,

years ago as a new alternative. Fifty-seven

which has made people avoid public

percent of organizations were offering

transport. This trend is expected to

bike schemes and the first Electric Speed

hold even after the coronavirus crisis.

Dating event was held to spread the word

Among workers who commute by

about these transport options. Today,

car, more than three-quarters get a

they are becoming an increasing fixture

parking space from their employer; the

in the local street scene. More companies

rest park in public roads or car parks.

are keen to offer these and similar

Quieter trains and buses have led public

solutions to their employees. Yet, the

transport users to give higher scores

2020 Zuidas Mobility Survey (carried out

than in previous years.

jointly by the Accessibility Task Force and From A to Zuidas) found that a majority of

Throughout the past ten years, mobility

those respondents who do not use shared

and more environmentally friendly

mobility feel there is no need. Other

solutions have always been in the

reasons were a lack of awareness, cost

spotlight, and this won’t change in the

and accessibility.

next ten. Covid-19 has proved to us, however, that externalities can have a

The 2020 survey further showed that

massive impact on how we make our

car use has actually gone up relative

journeys. What effect this will have going

to years past. Of course, this has

forward is for future generations to say.

Source: Sustainability Report #1, Sustainability Report 2019, 2020 Zuidas Mobility Survey

57

Property

PROPERTY

THEN AND

58

Property

NOW

These two pictures of Zuidas speak volumes: an aerial photograph from 2011, and another from 2021. Showing ten years of back-to-back developments, changes and adaptations. It is amazing to see how beautifully Zuidas has delivered on its vast potential, with residential towers, offices, the splendid Boelegracht, new sport facilities and Gershwinplein with the iconic yellow Lex van Delden bridge. No less significant is that all these developments have brought so much life and dynamism to the area, thoroughly transforming the hard-edged business district of old. Many entrepreneurs and retailers have found their way to Zuidas, and with the addition of a weekly farmers’ market it has also become a place to meet, greet and socialize. Plenty more is planned for the years ahead, from the construction of new towers for offices and housing to a complete metamorphosis of Amsterdam Zuid Station. What will Zuidas look like in 2031? We can’t wait to find out!

Photography: Amsterdam Zuidas

59

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members

NATWEST MARKETS N.V. Sector: Finance across Europe + approx. 59,000 in NatWest Group globally)

BAR BOELE Sector: Hospitality

Link with Zuidas

Number of employees: approx. 10

NatWest is a large UK bank that opened its Europe Markets business head office in The Rock on Claude Debussylaan in Zuidas

Link with Zuidas

in 2017 to support customers post-Brexit.

Bar Boele is a new cultural hotspot located at De Boelelaan 1111.

Reason for becoming a Hello Zuidas member

Reason for becoming a Hello Zuidas member

NatWest Markets helps corporate and institutional customers manage

As part of Rialto VU and VU Griffioen, Bar Boele is the international

risks and achieve financial goals, while navigating change, by providing

‘living room’ of Zuidas. A place to meet up with friends and grab a

global market access and trading, financing, risk management and

drink after going to a film or the theatre.

transaction banking services. With sustainability at the heart of our strategy, we want to be connected to the local community, helping people and businesses to thrive.

HEENEMAN & PARTNERS Sector: Property investment

DONKEY REPUBLIC

Number of employees: 9

Sector: Micro-mobility/Biking

Link with Zuidas

Employees: 46 + our local shepards (our

Our business partners are located

bike mechanics)

in Zuidas.

Link with Zuidas

Reason for becoming a

Donkey Republic is a global bike sharing

Hello Zuidas member

service and now also present in the Zuidas

Heeneman & Partners would like

district. Find an orange Donkey bike near you,

to connect Zuidas with the wider

unlock it with the Donkey Republic app and

community to enlarge the district

go wherever you like.

and promote local activities together.

Heeneman & Partners works with a

60

Reason for becoming a Hello Zuidas member

number of companies in Zuidas and

We are now also offering our Donkey bikes to

host business lunches and dinners in

the community of Zuidas.

local restaurants.

Photography: Melanie Lemahieu

Number of employees: 125 in Amsterdam (+ 115 in branches

Interview

HELLO ZUIDAS INTRODUCES

ANGELA HAM Office Manager and HR at Hello Zuidas

Angela, what do you enjoy doing in your spare time? ‘’I have a wide range of interests, especially in the cultural sphere. I love film, theatre, museums, concerts and try to read a book every week. All this combines perfectly with my love for spending time with family and friends. Visiting a new place together, followed by a long, leisurely meal and drinks makes me incredibly happy. City trips are also high on my list of things I love to do, especially to Copenhagen, where my daughter lives.’’

You worked in the fashion industry for many years. How was your experience?

Angela Ham

‘’Working in fashion was a blast. It was creative, commercial, and every day was different. The finished product gave joy to so many people: consumers, retailers, and of course our team.

What kinds of assistance do you provide?

Hello Zuidas has many of the same ingredients, in that we ‘design’

‘’For all general queries people can email me at servicepoint@

beautiful events, programs and curate a great magazine. With all

hellozuidas.com. I hope to answer most questions directly. And

the developments at Zuidas – including the expansion of many

otherwise I will make sure to put you in touch with the right

stunning, sustainable buildings, its Thursday market, fine eateries

colleague at Hello Zuidas. You can also contact me with any

and shops, plus a cinema, theatre and all the great initiatives and

membership or invoicing queries.’’

plans to make Zuidas an increasingly attractive location – no two days are the same!’’

Is there anything else you would like to share with readers of Hello Zuidas?

What brought you to Hello Zuidas two years ago?

‘’I would like to wish everyone a happy and above all healthy new

‘’My eye was drawn to this function, a pivotal role within an

year! I am very hopeful that 2022 will be a fantastic year and that

area management organization, in an interesting, attractive,

we’ll be able to meet and work together again at Zuidas. This year

and innovative part of my own hometown, Amsterdam. I didn’t

Hello Zuidas has been established for 10 years and we want to

need long to consider if it was the right job for me, because the

celebrate with festive and inspiring events, which are most fun

combination of internal organization and HR, plus the opportunity

when we can enjoy them together in real life.’’

to liaise with member companies to facilitate them in a variety of areas, really suits me. I love connecting and enthusing people and achieving concrete objectives,. This job combines all of that.

My role as secretary for the Safety, Facility Management and HR platforms adds another interesting facet to my working week.’’

Photography: Roxanne Wilm

Hello Zuidas Angela Ham Off on Wednesdays Strawinskylaan 61 1077 XW Amsterdam +31 (0) 20 333 74 41 +31 (0)64 703 60 94 servicepoint@hellozuidas.com

61

Memo Board

MEMO BOARD

In the clouds On 26 March we can once more admire the city from above during an extra-festive anniversary edition of Open Tower Day. With the event entering its tenth year, visitors can look forward to a unique celebratory programme. Dozens of towers all over the capital will open their doors to the public to enjoy views across Amsterdam from up high. From historic bell towers in the city centre to rooftop terraces affording panoramic views from Zuidas, there will be plenty to admire.

NEW NEIGHBOURS ARE HERE Have you seen the lights turned on in Valley? The first residents of the nearly two hundred flats have started moving into this recently completed three-tower complex. Those lucky enough to occupy one of the top floors have a stunning panoramic view across Zuidas and the rest of the city. Lower down the building, the view of rocky formations and the lush green valley are likewise amazing.

Retail and dining establishments are getting ready to move in as well, and the first of them are set to open their doors soon.

62

Memo Board

A GOOD START IN THE HOUSING MARKET A new residential tower for first-time renters: that’s the idea behind Stepstone. Offering 216 subsidized rental flats for young tenants, the maximum rental period will be fixed at five years so other 18 to 28-year-olds can also have a fair chance in the housing market. The concept is being introduced by De Key: a housing organization seeking to boost turnover in the overheated housing market. Sited along Gustav Mahlerlaan, the building will have units varying from 25 to 60 square metres and will form a U-shaped complex with the De Puls towers, enclosing a shared garden. If all goes to plan, construction will start on April 1st and the tower

DON’T MISS A THING!

will be completed in early 2024.

Hey, are you following us? On Instagram, that is @hellozuidas! That’s where we post our favourite hotspots in Zuidas daily and take you behind the scenes of the

NEW PARTNERSHIP IN ZUIDAS

magazine. We also keep you up on all the

merged with the Belgium-Luxembourg branch of Armonia. From its roots as a French

to know when the next magazine issue is

Bouwens&, the Dutch hospitality, reception and security services provider, recently

latest local news, and you’ll be the first

family business, today Armonia is a market leader in hospitality and facility management in

out. If you have any suggestions, questions

Europe, North Africa and the Middle East. The two have joined forces to allow procurement

or want to post a message or ad, drop us a

from a single office and building specialist in the Benelux, Europe and beyond, both for

line at info@zuidaspublishers.nl. We’d love

existing and new clients. Michael Bouwens, founder of Bouwens& and head of the new

to hear what you’d like to read about in

organization, called this partnership a logical step: “We’re both family businesses with

Hello Zuidas magazine!

comparable DNA and share the same values around client relations.”

Text: Tessa Burger • Photography: Open Toren Dag, Marcel Steinbach, LEVS architecten, bouwens&

63

Meet The...

Zuidas is best known as Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine.

Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

RECRUITER

Who’s been in the WTC for over 10 years

Gideon Leendertse is a partner at Greenberg Nielsen and a familiar face in Zuidas, where his recruitment agency has been operating in the WTC for more than ten years. He told us why he wouldn’t trade his place of work for the world.

What makes your job unique?

“The best part is that none of it is routine. The amazing thing about employment services is that it gives me the opportunity to work with people, and each person’s situation is different. Even clients I work with on several occasions are in a different stage of their

Gideon Leendertse

careers and lives each time, so at different points in time I may help the same person with different issues and job positions. The

very well over the years, even beyond my own organization.

fact that my job is never the same is what keeps me enjoying my

Despite there being such a wide diversity of companies here with

profession.”

not necessarily much involvement between them, I feel a sense of connection. When there’s something in the news about the WTC or

Greenberg Nielsen has been based in the WTC since it first

Zuidas, it speaks to me and I think to myself: ‘that’s about us’.

started, which makes you one of the longest established companies in the building. Have you seen many changes?

Is there anything you would like to see in the community?

“Absolutely. Through the years I’ve seen all kinds of restaurants

“When we started out here all those years ago, we organized ‘Zuidas

here. But also the lobby renovation, the additional tower that is

Business Drinks’ every so often. But that went from every three

now under construction. Not only Zuidas as a whole, but also the

months to every six months, to annually, and from annually to never

WTC towers are seeing big development.”

again, ha ha... The idea behind it, though, was to get companies together and get an idea of everyone who works here. And that is

What do you like best about working in the WTC?

still important; I think it’s a good thing to show your face and get

“Zuidas is, in a way, like a small town. There are people who come

acquainted with one another. Getting to know your community is

and go, of course, but there is also a group I have gotten to know

good for the business atmosphere and having fun at work.”

64

Text: Tessa Burger • Photography: Roxanne Wilm

MEMBERS

01. ABN AMRO 02. Accendium 03. Accenture 04. À Deauville 05. Acre 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. AMAZE 11. amsterdam inbusiness 12. Amsterdam UMC 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. Asunaro Holland Interplan 17. Avenue Services 18. Bagels & Beans 19. Baker McKenzie 20. Bar Boele 21. Bar Valdi 22. Being Development 23. Bolenius 24. Boontje Advocaten 25. Bouwens& 26. Boyden Global Executive Search 27. Breevast 28. BREIKERS 29. Broersma Nieuwbouw 30. Caffè Belmondo 31. CBRE B.V. 32. citizenM 33. Che Buono 34. Cielo 35. Circl 36. Club Sportive 37. CMS 38. CoffeeDC 39. Cognito Financial Communications 40. Confius Executive Search 41. Corporate Housing Factory 42. Cosmo Hairstyling 43. Courtesie 44. Crossover (AM) 45. Crowne Plaza A’dam South 46. Customized Media 47. D&B The Facility Group 48. De Brauw Blackstone Westbroek 49. De Hypotheker

JANUARY 2022

50. Deloitte 51. De Kredieter 52. De Nieuwe Poort 53. De Zuidas Apotheek 54. Dentons 55. dess Kirstins 56. Doctor Feelgood 57. Donkey Republic 58. Eden McCallum 59. Edge Technologies 60. Eefje Voogd Makelaardij 61. Engel & Völkers 62. Enterprise Netherlands 63. EQUANS 64. Euro CCP 65. Europcar 66. European Language Centre 67. Expat Center 68. EY 69. Fam. Advocaten 70. Fetch Car Sharing 71. Financial Offices 72. Five Clinics 73. Flexform Amsterdam 74. FLOW Real Estate 75. Food & i 76. Fortron B.V. 77. Freelancers United 78. Freshfields Bruckhaus Deringer 79. Fris Makelaars 80. FSB Beveiliging 81. FYEO 82. Gelderlandplein 83. G&S Vastgoed 84. Gerrit Rietveld Academie 85. Goede Doelen Loterijen 86. Grand Café Mahler 87. Greenberg Nielsen 88. Green Business Club Zuidas 89. Greenwheels 90. Gustavino 91. GVB 92. HAB Int. Accountants & Consultants 93. Happyhappyjoyjoy Zuidas 94. Heeneman & Partners 95. Hestia Kinderopvang 96. Het Zwarte Fietsenplan 97. Hogan Lovells International LLP 98. Houthoff

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

99. Hotel TWENTY EIGHT 100. House of Sports 101. Htel Serviced Apartments 102. IEF Real Estate 103. IMA 104. InAmsterdam 105. Innside by Melia 106. ISX Beveiliging 107. JuiceBrothers 108. Karhoo 109. KNAP Makelaardij 110. König + Neurath (Nederland) A.G. 111. Kraft Heinz 112. La Lotteria 113. Lebkov & Sons 114. Lexence 115. LibRT 116. Limon 117. Loyens & Loeff 118. Lunshof Makelaardij 119. Lyon Office Support 120. Maarsen Groep Beheer B.V. 121. Macquarie Capital (Europe) 122. Made in May 123. Magazine-Masters.nl 124. MaMa Kelly 125. Market 33 126. Mastercard 127. Mastro Sarto 128. MBO College Zuid 129. Mech Make & Take 130. Misura Sartoria 131. Mobeazy Flexible Carsharing 132. Multicopy Amsterdam Centrum 133. Mylk 134. NACH 135. Nannies Nursery 136. NatWest Markets 137. NDI ICT Solutions 138. Nederlandse Ver. van Banken 139. Nedstede Real Estate 140. NH Amsterdam Zuid 141. nhow Amsterdam RAI 142. Nicolaas Lyceum 143. Novotel Amsterdam City 144. NS 145. Oliver’s 146. Olympisch Stadion 147. Oliver’s

148. ONE-Dyas B.V. 149. Openbare Bibliotheek 150. ORAM 151. Oranje Energie 152. Ox & Bucks 153. PAN Amsterdam 154. Pancakes Amsterdam 155. Partou Kinderopvang 156. Pathé 157. Personality 158. PizzaLab 159. PLTS Reformer Pilates 160. Poké Perfect 161. Premier Suites Plus Amsterdam 162. Projectorganisatie Zuidasdok 163. Property NL B.V. 164. Protiviti 165. Provast 166. Q-Park Nederland 167. Rabobank A’dam Markt Zuid 168. RAI Amsterdam 169. Regus 170. Reset Yourself 171. RGA International Reinsurance 172. Rialto 173. Rivers 174. Rob Peetoom 175. Ronald McDonaldhuis VUmc 176. Rosarium 177. Russell Reynolds Associates 178. Savills Amsterdam 179. Salsa Shop 180. Season-Flowers 181. Securitas 182. Shinyu Body & Mind 183. Simmons & Simmons LLP 184. Sixt 185. Smartphone Citywalk Zuidas 186. Spa Sport Hotel Zuiver 187. Specialists in Security 188. Spirit Hospitality Services 189. Square 190. Stibbe 191. Student Experience 192. Summertime 193. Symphony’s 194. Taalcentrum - VU 195. Tandartsenpraktijk Van de Veer 196. Taylor Wessing

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Editor-in-chief Romy Lange Editor & Sales Céline Boute & Tessa Burger Art Director Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Printed by Magazine Masters Frequency Six times a year (bi-monthly)

Copyright © 2022 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Editors Romy Lange, Céline Boute, Paul van Lange, Jos Moerkamp, Trevor Holtkamp, Cathelijne Cras, Lotte de Groot, Tessa Burger & Kika Samsom

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Photography Caily Bobbie Jo (Cover), Roxanne Wilm, Marcel Steinbach, Friso Keuris & Janiek Dom

197. Tax Consultants International 198. Taxicentrale Amsterdam (TCA) 199. The Bank of New York Mellon 200. The Basket 201. The Breakfast Club 202. The Office Operators 203. The Upside Down Amsterdam 204. Thomaskerk Amsterdam 205. Tierra 206. TPEX 207. TREC 208. Tribes 209. Urban Salad 210. Van der Valk Hotel Amsterdam Zuidas 211. Van Dijk & Ten Cate 212. Van Gool Elburg 213. Van Lanschot Kempen 214. Vermaat Groep 215. Vesteda 216. Von Poll Real Estate 217. VondelGym 218. VORM Ontwikkeling 219. Vrije Universiteit Amsterdam 220. VU | Griffioen 221. Wagamama 222. Watersportvereniging De Koenen 223. We Canteen 224. Welcome Home 225. WeWork 226. Wineboutique & Spirits 227. Wintertaling 228. WTC Amsterdam 229. WTC A’dam Business Club 230. WTCafé De Blauwe Engel 231. WuSH 232. X.Bike 233. XO Optics 234. X2X Worldwide Express 235. YoungCapital 236. Your Assistant 237. Zuidas Apotheek 238. Zuidas Bier 239. Zuidas gemeente Amsterdam 240. Zuidas Markt 241. Zuidas Publishers 242. Zuidas Today 243. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Thanks to Olivier Otten (Hello Zuidas), Van Poelgeest, The Mayor Amstelveen, FYEO, Kroonenberg Groep, Von Poll Real Estate, Zuidas (Gemeente Amsterdam), Gelderlandplein, The Mayor Amstelveen, Taalcentrum-VU, De Hypotheker, Paul van Lange, AkzoNobel Art Foundation, Nicole van Det, Accenture, Lars van Engelen, Eefje Voogd, Bert Verschoor, Jeroen Bende, Bianca, Straks Studios, EQUANS, Circl, Green Business Club Zuidas, The Edge, Malika Maanani, Hilton Amsterdam, BPD ODE, Steven Nolte, Marien Glerum, Teun Struycken, Happy Around the Globe, Sligro, Gideon Leendertse & Angela Ham

Editorial advisory board Olivier Otten, Kirsten van Keimpema, Trevor Holtkamp, Jos Moerkamp

WOULD YOU LIKE TO PLACE AN AD IN HELLO ZUIDAS MAGAZINE? PLEASE SEND AN E-MAIL TO INFO@ZUIDASPUBLISHERS.NL

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