Hello Zuidas #61 - Mei/Juni Editie

HELLOZUIDAS.COM MAY • JUNE 2022

61

A KEY OBJECTIVE IS SYNERGIZING THE DIVERSITY THAT ALREADY EXISTS IN ZUIDAS

ANNELIES VAN EENENNAAM EXECUTIVE BOARD CHAIR AT THE GERRIT RIETVELD ACADEMIE

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Preface

PREFACE Next issue [62] 4th of July 2022

Hello Zuidas invests in trees!

How we do that?

DISCENDO DISCIMUS ‘By teaching, we learn’

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Spring has come to Zuidas. It’s buzzing in the squares. Bustling on public transport.

And busy on the roads. Folks queuing at the trendy sandwich bars say it all: Zuidas

Whoever still thinks Zuidas is wall-to-wall offices may want to take a closer look. Aside

is back in business. Seeing this gladdens

from the multitude of homes under construction, quite a few knowledge institutions

my heart. It feels just like old times, you

are also based in the area. The Lifelong Learning features we do in Hello Zuidas once a

might say. Which of course means it’s time

year shine a spotlight on this facet of Zuidas. On the cover of this issue is Annelies van

for: activities! For starters: on 17 May we’ll

Eenennaam, Executive Board chair of the Gerrit Rietveld Academie, the premier Dutch

all be heading to the Floriade in Almere for

university of applied sciences for art and design. Located on Fred. Roeskestraat, it too

the presentation of the first-ever Zuidas

is part of Zuidas. Art has always garnered plenty of interest among local businesses

Sustainability Award. A month later, on 17

and inhabitants, so how brilliant would it be if we could build a solid bridge between

June, we can cheer on the first cycling tour

them and the art academy? Great things would come out of it, I am sure.

of Zuidas during the ‘Hap & Trap’ (‘Bike & Bite’). The summer offers plenty more

VU Amsterdam, which relocated to Zuidas in the 1960s, these days enrols more than 30,000

to look forward to, including the Zuidas

students. The university’s classical motto goes: Auxilium nostrum in nomine Domini, meaning,

Run on 1 July and the Grachtenfestival in

‘Our help is in the name of the Lord’. I’m all for helping out, but for my part we needn’t

August. We, for one, are more than ready!

invoke the ‘Lord’. Rather, let’s call on – and give back to – one another. Brendy Boogaard,

How about you? We hope to see you

programme manager and strategic adviser at VU Amsterdam, envisions Zuidas and VU as

around soon. Until then, enjoy this issue of

forming a community of learners. That’s what I’d like to see, too. Reach out to one another:

Hello Zuidas magazine.

we can learn so much from the people around us and it will make us all stronger and wiser.

OLIVIER OTTEN I am super proud of our trainee Fleur, who is studying media and editing at Mediacollege

Managing director of Hello Zuidas

Amsterdam. She’s learning plenty from us at the office, of course, but we are learning a lot from her as well. Only 17, this girl is already thinking very seriously about life. And that’s a win-win all around.

As always, I wish you happy reading!

ROMY LANGE Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

3

Index

INDEX

06

18

24

43

49

59

with 06 Coverstory Annelies van Eenennaam 10 Building the Future

Executive Board Chair at The Gerrit Rietveld Academie • A10 Zuid closed for 11 days from 22 July • Tripolis-Park nears completion • NSI contracts JP van Eesteren to build Well House

12 13 Column 14 Enterprise Netherlands 16 Got A Minute 18 Architecture 20 Hap & Trap 21 Cromwell Property Group 22 Members meeting at NHOW Share #Zuidas

Social Media

John Leerdam

‘’Renting is the smart way of sharing’’

How do you use your talents in your function?

St. Nicolaas Lyceum in Zuidas

‘’We’re really excited about this new eyecatcher in town’’

RAI as urban gateaway

24 Zuidas Hometour 26 Beercoo 28 Agenda 32 Kazem Aesthetica 35 Manhattan Lounge Bar 36 Lifelong Learning Special

“I jumped at the chance to live in Zuidas” “Your one-stop sustainable personalized cleaning service”

Don’t miss it

‘’The best part about my work is to help people feel more confident’’ The place to be

Intro: VU Amsterdam and companies in Zuidas need to join as a community of leaners’’ 38 IMA 41 Meet the...

43 Fun Forest 44 AICS 47 Hello You

49 Amsterdam City Swim 50 Property

The year’s premier bucket list event for a good cause Tic-tac-toe: 75 mid-market rental homes in Ravel neighborhood

52 Mobility 54 Colliers 56 Sustainability 58 Hello You 59 Sample art on the Zuidas 60 Finance 62 Legal 65 Hello Zuidas introduces 66 New Members HZ 68 Memoboard

Zuidas powering Amsterdam metro area regional food system roll-out

‘

’We’re helping clients reinvent the office’’ Your role in a new sustainable economy Membersmeeting

Various art initiatives join forces in Zuidas ‘’Zuidas is one-stop shop for international property deals’’ Newly qualified Lawyers René Teeuwen

Hello Zuidas welcomes new members Zuidas updates

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

5

Coverstory

6

Coverstory

“A KEY OBJECTIVE IS SYNERGIZING THE DIVERSITY THAT ALREADY EXISTS IN ZUIDAS” Annelies van Eenennaam – Executive Board Chair at the Gerrit Rietveld Academie The Gerrit Rietveld Academie is a premier school for the arts, training talent from around the globe for artistic careers. Recently, the academy completed a major addition to its premises on Fred Roeskestraat. Executive Board Chair Annelies van Eenennaam regards this expansion as part of her personal legacy. We talked to her about how the school has changed during her eight-year board tenure and what challenges lie in store for the future.

Annelies, can you tell us

curriculum of the Rietveld bachelor’s

board began and, given my background,

a bit about your background?

programme is still structured around

it was very special to be involved in. It’s

“After studying architecture and

the same educational components,

a truly extraordinary building. It won the

construction management, I went to work

with a foundation year to start and

Dutch Architecture award as well as a

in the business side of the architecture

then twelve specialized departments

special mention for the ‘Golden Pyramid’

world. As managing director at Mecanoo,

including glass, fashion, graphic design,

for excellence in commissioning work,

I had the opportunity to help define

and photography. The school has a large

as we sourced it to our own community.

and grow with the firm, and a few years

number of workshops where students

Alumni sometimes tell us they have a hard

later a partner and I set up a firm of our

can produce their work. We keep up with

time getting work, so this was a way we

own, first in Rotterdam and then also in

advances, adding spaces for working with

could showcase their incredible range of

Hamburg. That was amazing, because you

3D printers or robotics, for example. The

skills. With the right kind of support, it can

can shape your operations however you

main change during this board term is that

thrive, even if it means investing some time

want. After ten years I decided it was time

we developed cross-overs between various

and energy.”

for something different and worked as an

different departments. Previously, lecturers

independent consultant to architects and

in different departments sometimes didn’t

Do you think there needs to be more

artists. That was fun, but I felt like I was

even know each other. We wanted to

interaction between the Rietveld Academie

missing out on the action. Then, thirteen

tear down those walls. And that’s what’s

and the surrounding community,

years ago, I came across a job opening for

we’re trying to do with the academy as a

including Zuidas? If so, in what areas?

a director of operations at the Rietveld

whole. Forging stronger and more visible

“That’s certainly our ambition, at least

Academie. When the head of the school

connections both internally and externally

insofar as it maps onto what we’re

retired a few years later, a new Executive

is an important objective for the future.”

teaching. In addition to theory, the

Board was appointed, with three main members, including me.”

academy also does ‘makers’ research’.

The Rietveld Academie recently

These projects are special, but it’s

completed a large new addition. Notably,

important to reach out more so we can

What have the last thirteen years

teachers and students contributed to its

do a good job of presenting them to the

been like for you? Has the academy

design. What is this location like? Does

outside world. This will continue to be an

changed much in that time?

the addition live up to expectations?

urgent issue and a challenge for future

“It’s been amazing to be part of this

“We are thrilled with our fantastic new

years. What can we do to unite these

community. The core of the academy, in

building. This expansion is part of my

worlds and foster mutual understanding?

terms of education, is unchanged, but

legacy, and I couldn’t be prouder. I started

We’re working with other universities to

the content has evolved over time. The

on this project before my term on the

better understand and reinforce each

Text: Romy Lange & Céline Boute • Photography: Caily Bobbie Jo

7

Coverstory

other. Connecting with organizations in

year-end exhibition is from 6 until the 10th

connections. Ideally, you’re learning

Zuidas is proving to be quite a challenge.

of July this year. We’ll be clearing out and

from your work and your development

Its diversity is a great feature of this district,

cleaning up the whole building to serve as

all the time, about any number of

but creating internal synergy remains a key

a museum. It offers a great opportunity to

themes and topics – social dynamics,

objective. Our students are budding artists

view the work of a new generation of visual

transgressive behaviour, diversity and

who have limited chances to be taken up in

artists and designers. We’re also presenting

inclusion. For the Rietveld Academie,

the art collections of major companies in

a theory programme with a show to go

it’s vital to break with the perception

Zuidas. That’s understandable, of course,

along with it at the Stedelijk Museum, titled

that the art world is primarily elitist

but it’s also important to give new artists

Rietveld Uncut. Our Open Day is another

and white, and to make room for

opportunities to develop and show their

opportunity to come take a look. We are

diversity. These learning processes are

work. I’ve been nurturing an ambitious

also presenting a Fashion Show on Friday

very interesting to tackle, both for me

dream to do an arts-based study project

June 24, each year at a different location,

personally and for the field as a whole.

about Zuidas. It would be great if we could

where graduating students of the Fashion

It pushes people to always keep looking

get students from abroad and closer by to

department will present their final work.”

at openings for development, not only

come over and collaborate with our own

professionally, but on a social level as Is there anything else you’d like to

well. September will mark the end of my

share with readers of Hello Zuidas?

official eight-year term on the academy’s

Where and when can we get acquainted

“Zuidas encompasses quite a number

board. Education is something I deeply

with the students and their work?

of professions that require continuous

value and enjoy, but I’m open to lots

“Every year, there are four events where

education. That’s not universally true,

of roles, as long as it’s something I can

visitors can see our students’ work. Our

and I admire it. I also think it can foster

really sink my teeth into.”

researchers and students on that.”

‘’With the right kind of support, the people of the academy can thrive, even if it means investing some time and energy.”

8

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WHEN

Friday, June 10th

Read more

Building The Future

BUILDING THE FUTURE

A10 ZUID CLOSED FOR 11 DAYS FROM 22 JULY

From 22 July until 3rd of August 2022, major traffic disruption is expected on the south side of Amsterdam. Throughout this eleven day period,, the A4 and A10 Zuid will be closed from the Badhoevedorp junction to the S109 RAI access road. This is on account of works at Amsterdam Zuid station.

10

Building The Future

Building The Future

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

Noord/Zuid metro route Metro passengers will also experience disruption in the summer of 2022. Works on the metro platforms are scheduled to take place before the A10 Zuid Road closure. As a result, fewer metro tracks will be in use from Saturday, 16 July until For an 11-day period during the 2022 summer holiday, the A10 Zuid will be transformed

Friday, 22 July. Metro line 52, the Noord/

into a massive building site. Next to Amsterdam Zuid station we will temporarily remove

Zuid route, will not travel to Amsterdam

the motorway and a section of railway track in order to lay the foundation for the second

Zuid station but will begin and end at

station passageway. This second station passageway will be to the west of the existing

Europaplein (RAI). Normal service will

one, in the embankment where the motorway and railway and metro tracks are located.

resume after the works.

TRIPOLIS-PARK NEARS COMPLETION

Towards Utrecht

Less than two years after construction started,

(‘venster’) – a colossus some 150 metres high that

To facilitate the construction work, the A4 and the A10 Zuid in the direction of Utrecht

Tripolis-Park is now gradually nearing completion.

merges with the former towers – sparkles beside the

must be closed from the Badhoevedorp junction to the S109 RAI access road. The

On the outside, the final sections of the new sustainable

A10. The outside is now almost complete. “As you can

closure will begin on 22 July at 10:00 pm and will last until the morning rush hour on

façade are being added to the former towers. Inside,

see, much of this façade is made of glass sheeting, what

Wednesday, the third of August. Traffic will be diverted via the A9 and A5 (see the map

the contractor is working on the finishing details.

we call a curtain wall”, explains De Koning. “The curtain

below). Although a relatively quiet period of traffic has been chosen for the road closure,

wall will provide a really transparent view through to the

drivers can expect significant increases in journey times, of up to one hour in total.

Two of the former Tripolis towers have been thoroughly

atrium; the open, bright and airy indoor space between

Amsterdam Zuid station will remain accessible by train, albeit with reduced services. The

renovated by G&S Bouw, and a third tower – currently leased

the two former Tripolis towers. The atrium will have a

metro will run a normal service throughout this 11-day period.

to Nikon and others – will follow at a later stage. The two

sophisticated lighting plan. Thanks to this, you’ll get an

towers that now form part of Tripolis-Park look significantly

amazing view of the former Tripolis towers from the A10,

fresher and shinier than their unrenovated counterpart. “We

especially at night.”

stripped the two towers down to the concrete structure New station passageway

before having new window frames built and installed”, says

Schedule

These works are part of the Zuidasdok project, involving

Henry de Koning, planning engineer at G&S Bouw. “We then

Tripolis-Park is a redevelopment by Flow Development.

the widening and tunnelling of the A10 Zuid and complete

added the insulation and started on the new, sustainable

Together with the ‘window’, the two renovated towers

renovation of Amsterdam Zuid station. The construction

façade.” This process is currently in its final stage: around the

form Tripolis-Park. The first part of the complex is

of the second station passageway is a crucial step on the

two former towers, builders are hard at work attaching the

expected to be completed in June 2022. This is the

way to increasing capacity at the busy Amsterdam Zuid

final wooden boards to the façade.

western Tripolis tower, forming part of the ‘window’, which

station. After its renovation, this station will see passenger

has been leased to Uber. Law firm De Brauw Blackstone

numbers similar to those at Amsterdam Centraal station.

Photography: Ton Borsboom & Marcel Steinbach

11

Transparent view

Westbroek is moving into the other tower and the section

It’s not only the former Tripolis towers themselves that

of the ‘window’ belonging to it. This part of Tripolis-Park is

more than ever catch the eye. The so-called ‘window’

expected to be completed in November 2022.

Photography: Marcel Steinbach

Building The future

NSI CONTRACTS JP VAN EESTEREN TO BUILD WELL HOUSE

Social Media

SOCIAL MEDIA

@coryvonne @simmons_amsterdam @lizafoppen De Valley. De plek waar ik 4 jaar geleden ... stage heb mogen lopen...

@sylvia_heerenga

#zuidas #reflectie

... some new faces! ...

#architecture #reflection

YOU CAN FIND ON THESE ONLINE PLATFORMS

@lotteleert

hellozuidas @HelloZuidas @hellozuidas For employees of companies who are @werkenbijcms Kandidaat-notaris Klaas-Jan de Groot is ... overgestapt naar praktijkgroep Real Estate &

member of Hello Zuidas,

@zuidasrun Staan vitaliteit en teambuilding ook hoog in het vaandel...

@robblekkink

it is possible to join our LinkedIn group or link as a contact.

Construction van CMS... @depizzabakkerszuidas In 2025, one of the tallest wooden

residential district is being developed.

world”, said Zuidas municipal executive

office buildings in the world will

NSI has signed a construction contract

Marieke van Doorninck. “The building

be created at the end of the future

with contractor JP van Eesteren for this

will not only be the tallest wooden

Maurice Ravellaan. Named Well

unique building, and work is expected

office building, but it will also have the

House, listed office investor NSI has

to start in the second half of 2022. The

highest level of sustainability, both

contracted JP van Eesteren for the

aim is to complete Well House in 2025.

during construction and once in use, so

Speeldeeg = entertainment ... @margitteverwoerdt

it is also consistent with our mission of

DOWNLOAD THE HELLO ZUIDAS CITY APP

Well House, designed by Dam &

achieving the UN climate goals agreed

Hello Zuidas has an

The building will be located in what

Partners Architects, will meet the

in Paris. Well House shows how we,

is to be a prominent position at the

highest sustainability standards. “It’s so

as a city, can grow without increasing

end of the yet-to-be-built Maurice

exciting that Zuidas will be home to one

our footprint, so that we can keep our

Ravellaan, along which the new Ravel

of the tallest wooden buildings in the

planet fit for future generations.”

development of this imposing tower.

Find out more by opening this folding page

app that allows you to flip through all the

@judith_osborn @boris.bolonka

‘The Valley’... I call it

Shooten @zuidas today!

‘The Monkey Rock’

12

@tristanvaninge What a dann chill day that was...

Zuidas news!

Column

COLUMN

A shared past and a common future Exactly 55 years ago, I became aware of the fact that my mother and my father share more or less the same history. A history in which slavery looms large. A history of people who were enslaved and of people who kept slaves. Though never explicitly mentioned before my sixth birthday, terms like discrimination, preferential treatment, white and black, and colonialism stick out clearly in my memory. I remember thinking: there’s something wrong with this picture.

As time progressed and shaped my consciousness, I started paying closer attention to what was happening around me. In primary school, my teachers talked about myriad issues surrounding the legacy of enslavement. Martin Luther King’s name came up a lot. The emotions it elicited were tangible. Eventually, my parents told me much of the history of slavery as it unfolded across Curaçao, Suriname, Saint Kitts, Nevis, England, the Netherlands and the United States. Every Sunday, my dad would take my sister Netty and me on a tour of the island’s history, ending up at one of its beautiful hotels for a fantastic lunch.

In 1982 I came to the Netherlands to study. I was eager and excited, bound for the drama academy in Maastricht. My time there wound up being a kind of snapshot that would shadow me all my life. Partway into the programme, I got an interim evaluation advising me to quit the programme. The reason: my ethnicity. “Due to your black skin colour, Dutch companies will not accept you into their ranks. It would be better for you to return to the Caribbean.”

The advice hurt. What I was experiencing, I realized, was exclusion. And so my activism was born. I began a struggle for myself and my fellow black people. Since then, my activism has rooted deep, and the rest is history. Years later, I met Rufus Collins. A black theatre maker

John Leerdam is a Dutch film and theater director and former politician. He was a member of the parlement for the Partij van de Arbeid (PvdA) from 2003 to 2012.

from the United States, he urged me to broaden my knowledge of the history of slavery. He offered me a work placement and an opportunity to learn more about black theatre and the legacy of enslavement – among other places, in Haiti. His production of The Kingdom was an eye-opener for me, and oh so instructive! That past is after all also threaded with my parents’ shared history. After this, I decided to do my principal work placement in New York, specializing in ‘black theatre’.

Recently, my own ABN AMRO Bank publicly apologized for their involvement in the slave trade, plantation slavery and the trade in goods produced by enslaved people. Their apology for the suffering of those who were enslaved, the ripples of which are still felt by many people today, is an act of compassion and a first step towards mutual solidarity. It is a basis from which to strive for the power of diversity and inclusion, and on which to build a shared history that enfolds 180 nationalities. This is how shared history becomes common history. ABN AMRO Bank’s apology further reinforces my belief in the need for a formal national apology. As we contemplate the future, Zuidas could be the symbolic catalyst. Developments in the creation of a National Slavery Museum can show us the way. ABN AMRO has taken a crucial step. Which other multinationals in Zuidas will follow their lead? I am excited to see what happens next!

Photography: Nestor Tsakirakis, Studio Klijn

13

Business In The Spotlight

Enterprise Netherlands

RENTING IS THE SMART WAY OF SHARING When Thomas Wolters, director of the Dutch division of Enterprise, first set out to introduce the US car rental company’s concept in the Netherlands, he never would have dared to dream that after opening multiple locations across the country the franchise would continue to expand. Its newest location in Zuidas is proof of an ever-growing company, but also of how very rapidly the world of modern mobility is changing as car sharing and rental become more and more popular. Thomas told us all about Enterprise Netherland’s plans and their outlook on the future of mobility.

Thomas Wolters

What was the reason for

have to – as it were – chop up our fleet into

is easy to get to, ideally located in the

opening a location in Zuidas?

smaller pieces and manage logistics so the

centre of the community and within easy

“A bigger network is a better product. With

right car is in the right place at the right

distance to parking spaces.”

the opening of the Zuidas we are closer to

time for our customer.

Sustainability is a hot topic in the

our customers: the citizens of Amsterdam, the international traveller and the people

You’ve had plans to move to the Zuidas

mobility world. What is Enterprise

working in the Financial District. Zuidas

for a while now, so why did you wait?

Netherlands doing on this front?

was therefore the perfect place to build

“We made a deliberate decision to be

“We believe that, with car rental and

our newest home and get involved in the

patient. Over the years we’ve talked

car sharing companies such as ours,

community. Additionally, our location in the

to many local parties about opening a

there’s no longer a need for everyone

Zuidas allows us to optimize our operations

branch here, but time and time again we

to own a car. If you rent a car from us

in Amsterdam. Our fleet is available and

simply did not find what we were looking

when you need it, you can still enjoy all

accessible for any mobility need. We strive

for and chose not to settle for second

the freedom of having a car but without

to optimize that fleet so we don’t end up

best. “Finally this location where we

it sitting on the street for days where

with superfluous vehicles. This means we

are now open on Aaron Coplandstraat

you don’t use it. Moreover, we upgrade

14

Business In The Spotlight

and modernize our fleet as often as

How do you envision the future of mobility?

highest hygiene standards in the mobility

possible, which already consists largely

“Mobility is all about efficiency. For

industry. In contrast to our parking-space-

of electric, hybrid and in the future

example, at this location in Zuidas we’re

friendly set-up, street-rental companies

hydrogen vehicles. By employing the

operating with only five parking spaces,

need their vehicles visible in the streets in

most advanced technology, we not only

even though we’re working with as many

order to make a transaction; at the same

guarantee the highest level of safety,

as fifty cars on some days. That basically

time, they find it increasingly difficult

but in turn continually increase how

sums up our thinking on how urban areas

meeting the cleanliness expectations

sustainable our fleet is. Our modern

should and could function. We’re supplying

of their customers. This is why we invite

fleet is among the most streamlined,

the neighbourhood with dozens of vehicles,

everyone in the community to stop by our

clean and efficient modes of transport,

but we only need five spaces to do so.

branch to learn how we can customize their

because it has a high frequency of

mobility needs to suit their lifestyle.”

sharing with others; by then deploying

Our concept of brick-and-mortar locations,

our fleet in the smartest way possible, we

a physical presence with a shop in the

get the best and most sustainable usage

neighbourhood is the key to that success.

out of our vehicles.”

With that promise, we guarantee the

Text: Tessa Burger & Romy Lange • Photography: Caily Bobbie Jo

Enterprise Amsterdam Zuidas Aaron Coplandstraat 6 1082 MG Amsterdam +31 (0)20 740 19 50 www.enterprise.nl

15

Hello People

HELLO PEOPLE

GOT A MINUTE?

Talent comes in so many varieties and can be expressed in all kinds of ways – personally, professionally, and in hobbies. That got us to wonder: are people more inclined to showcase their talents in the workplace? We heard from five workers and visitors in Zuidas about their talents and whether they’re expressing them on the job.

Yolandi Jordaen (59) “I am from South Africa originally, but have been living in the Netherlands since I graduated from university. I’m very dedicated to my job as an accountant, I work well under time pressure and have a keen eye for detail. These things are crucial for my job, because an accountant has to make sure everything adds up and is done correctly. And all within a specific time frame. I enjoy my work because it lets me express my talent and do what I’m good at.”

Linda Schot (41) “I graduated from VU Amsterdam with a degree in art history and I am working for the municipality now, as an area coordinator in Zuidas. Our organization compiles reports coming in from the district, so the municipality can take action on them. My job is also about connecting people within the community. If someone has ideas or plans I can help with, I step in to make a link. I consider uniting people to be my personal talent and I am able to express it in my job. It’s what I get to do every day.”

16

Hello People

Loes Mohringer (49) “I started out with a teaching degree in physics, and then got another in remedial education from the University of Amsterdam. At the moment I’m working as a secondary school physics teacher and a technological design team manager. Being a good organizer, distilling the information that’s out there to the level of a teenager and explaining complex topics clearly is my main job. Besides that, being good at sport and accepting of everyone, and giving everyone a chance, is what I consider to be my talent. I teach physics at school and it can be a tough subject for many pupils, but with the use of I’m able to coach pupils through it and help them pass with high marks.”

Martijn van der Pauw (34) “My masters in sustainable energy put me on the path to a job as a business development manager for solar energy projects. Latching onto a specific goal and then building and expanding it in the form of a project is something in which I can invest my enterprising personality and motivation. It’s a talent I can only really use in this job, and it’s actually precisely what is called for: listening a lot, taking people seriously and then taking the next step.”

Femke Schuddebeurs (44) “After grammar school I finished a medical biology degree at university. I apply my talents daily in my job as a biology teacher at a secondary school. It is really great to connect pupils with each other. I’m also good at organizing and presenting. These talents serve me well in the classroom. Organizing excursions is also something I enjoy doing. It’s a fun and educational activity for pupils and for me. My job guarantees I won’t lose sight of my talent.”

Text: Fleur Nuisker • Photography: Caily Bobbie Jo

17

Architecture

ARCHITECTURE Address

Beethovenplein 2

Architect

DP6 architectuurstudio

Client

Stichting V.O. Amsterdam Zuid, Amsterdam

User

St Nicolaaslyceum

Opening

2012

Floors

8

Height

24 metres

Floor area

approx. 12,500 square metres

ST NICOLAASLYCEUM

The ambitious St Nicolaaslyceum is a school for secondary-level general and university preparatory as well as bilingual education. Situated at a cross-section between the city, park and business district, the school is uniquely positioned to pursue its vision for civic-minded education.

18

Architecture

Facts • The special school building has been nominated for numerous The original St Nicolaaslyceum was built

architectuurstudio designed a spacious

architecture awards, amongst others

in 1955. By 2007, the old premises were no

school building whose layout and

winning The Chicago Athenaeum

longer up to modern education standards.

interior would engage and incentivize

museum’s International Architecture

So the client – Stichting V.O. Amsterdam-

pupilstowards learning.

Award, and was named the Royal Institute of Dutch Architect’s 2013

Zuid – commissioned a new building, of

Building of the Year in the western

which construction commenced in the

The transparent high ground floor

winter of 2010. Central in the schedule of

of the otherwise compact structure

requirements was the school’s own vision

creates a welcoming feeling whilst also

on education, necessitating a building that

offering passers-by a glimpse inside. The

facilities consist of outdoor athletic

would not only feel safe and familiar for

spectacular central atrium connects the

grounds, three large indoor

pupils, but one that, by virtue of its layout

school’s subject clusters across multiple

gymnasiums that can be combined

and character, would also encourage and

floors and creates a space that is light, airy,

into one and a NOC*NSF-certified

fuel discovery-based learning.

coherent and legible. With stages, displays and exhibition walls, as well as a sport

Netherlands.

• The St Nicolaaslyceum’s sport

fitness room.

• Culture is also central to the school,

The design of the new building accordingly

hall and basketball pitches knit into the

which has music studios as well

became an opportunity to embody this

local public space, sport and culture are

as large and small auditoriums for

educational vision and facilitate a fresh

integrally and visibly part of the building.

performances.

approach to teaching and learning. In

Its characteristic transparency meanwhile

an interactive process that included

fosters connection, collaboration and

For additional information,

pupils, staff and technical advisers, DP6

engagement among pupils and staff.

please visit https://nicolaas.nl.

Text: Tessa Burger • Photography: Michel Kievits

19

Event

HAP & TRAP IN ZUIDAS Get ready, set, go for a new culinary and cycling event in Amsterdam’s Financial Mile on Friday 17 June 2022, from 3 pm until the wee hours! A sprinting spectacular, the race course is 250 metres straight down Claude Debussylaan. Come cycle or cheer for your company and find out: Who is the fastest in Zuidas?

But this event isn’t only about cycling! Alongside the athletics, local restaurants and retailers will be pitching their stands, and of course there will be a bar, live acts and a DJ. See you there?

Corporate teams must consist of at least three and at most five riders (men and/or women). Cost of registration is €100 (excl.

VAT) per team. Multiple teams from the same company allowed.

More information?

Send an email to: info@rondesvanamsterdam.nl.

20

Photo: Bernadette Zevenhuizen

Business In The Spotlight

“WE’RE REALLY EXCITED ABOUT THIS NEW EYECATCHER IN TOWN”

Miftar Maksutaj

With some 900,000 cars driving past every week, odds are good you’ve already

Green lungs

caught a glimpse of The Joan. Recently completed, this new modern and highly

Miftar is particularly proud of the building’s

sustainable office complex will be ready to welcome tenants from late May.

‘green lungs’, in the form of the planted

Features such as the planted walls on each floor – constituting The Joan’s ‘green

walls created on every floor. “Sustainability

lungs’ – create a pleasant environment for everyone. It comes as no surprise that

is hugely important to us. Sustainable

the building has been awarded a BREEAM-NL Excellent certification as well as

solutions such as solar panels, a moss

a WELL Platinum Label. We caught up with Miftar Maksutaj, asset manager with

sedum roof, water reservoirs and climate

responsibility for this property at Cromwell Property Group.

ceilings and a climate class A not only ensure an extremely energy-efficient

Easy reach

users”, Miftar emphasizes. “All the building’s

building, but also contribute to a healthy

Located next to the G-Star RAW

tenants and users will have access to its

and comfortable workplace. I urge

headquarters along the A10 motorway,

many shared amenities. On the ground floor

potential tenants to come have a look. It’s

The Joan will offer not only healthy offices,

will be a restaurant that’s open to the public,

well worth it!”

but creative spaces as well. Spaces for

a lovely outdoor terrace and a variety of

craftspeople, automation, tech firms and

meeting rooms and flex offices. Basically,

To learn more about The Joan, visit: www.thejoan.nl

professionals with backgrounds in fashion,

you never need to leave the building, though

media, culture and entertainment. “We’re

that’s easy too, on a shared bike or kick

really excited about the great creative mix of

scooter from the adjacent car park.”

Cromwell Property Group Jachthavenweg 124 1081 KJ Amsterdam Miftar Maksutaj: +31 (0) 20 574 58 00 m.maksutaj@cromwellpropertygroup.nl

Tekst: Romy Lange • Photography: Roxanne Wilm

21

Members Meeting

MEMBERS MEETING AT NHOW

RAI AS URBAN GATEWAY “RAI doesn’t just belong to RAI, but to all of Amsterdam.” Thus RAI CEO Paul Riemens

network and interactive value and

opened his talk at the most recent Hello Zuidas Members Meeting, held in nhow

function. RAI has set some ambitious

Amsterdam RAI in March. It was another animated, convivial and well-attended

goals. In future, the neighbourhood will

gathering. Beforehand, members got a guided tour of the dazzling hotel. Then it was

no longer be plagued by lorry traffic. Also,

time to get down to business: the RAI Master Plan. A plan whose contours were first

the RAI halls will be open and accessible

staked out several years ago, but which continues to be fined-tuned along the way. A

to a wide public. And it will supply

plan keyed to the future and in tune with the local community and RAI’s role in the city.

accommodation for those seeking a temporary place to stay.

The impetus for this members meeting

an urban steward: “RAI doesn’t just belong

was a talk urban planner Zef Hemel gave

to RAI, but to all of Amsterdam”, Paul

Panel discussion

for Hello Zuidas members at Circl in late

Riemens said in his opening speech. RAI’s

Following Paul’s presentation,

2019, concerning the spread of tourism in

contribution to the Dutch capital goes

urban planner Zef Hemel and Sonja

Amsterdam. Hemel noted the potential of

far beyond visitor spend at conventions

Hoogendoorn of MBO College Zuid came

Europaplein and RAI Amsterdam to form a

and conferences. To understand where

up to join the conversation. This portion

gateway to the city centre. Members were

real value is created, Riemens looks to the

of the meeting was something of a panel

pleasantly surprised by Paul Riemens’

United Nations Sustainable Development

discussion, touching on a myriad of topics

presentation. The RAI Amsterdam CEO sees

Goals (SDGs). What sets RAI apart from

and questions. Such as: Where does MBO

himself less as a businessman and more of

traditional convention centres is its

College Zuid fit into this master plan? Talk

22

Members Meeting

quickly honed in on the creation of some

out underground, giving the street back

as well. All in all, it was an exciting and

kind of school courtyard – a feature as

to pedestrians and cyclists. Ambitious,

interesting discussion that is far from

essential for an MBO institution as any

to be sure, but it would be a brilliant

closed. Departing District Council Chair

other school. Another question was if the

transformation for urban life. Zef Hemel

Sebastiaan Capel, an urban geographer by

area has facilities for hands-on learning.

was equally enthusiastic.

training, also called to integrate art in the area development.

This immediately had organizations proposing to partner with the MBO College

Always a charged aspect of ambitions as

for work placements.

big as those of the RAI Master Plan are

After the meeting, everyone gathered for

its finances. Paul ran through various

drinks. That people hadn’t spoken for

Gateway to the city

different financing options. Companies,

quite a while because of the lockdowns

The thinking behind the RAI Master

the municipality, shareholders, national

was obvious. There was a very spirited

Plan is for RAI to become a gateway to

government – the possibilities are

toast and lively conversations on the top

the city, just as Leidseplein once was. It

practically endless. It all comes down

floor of Nhow, which boasts a fantastic

envisions a vibrant location where local

to who has the will. This also raised

view of the city. It was a fitting conclusion

businesses and residents and visitors

one concern. Housing construction

to a very welcome, wonderful and

spontaneously congregate. Apart from

is a preferred way of rallying partners

interesting Hello Zuidas Members Meeting.

people, the plan also prioritizes smart

behind projects of this kind, but that

logistics. Most logistics are to be mapped

has a significant impact on a location

Text: Trevor Holtkamp • Photography: Nestor Tsakirakis, Studio Klijn

Want to join us next time?

Drop us a line at news@hellozuidas.com.

23

Zuidas Home Tour

ZUIDAS HOME TOUR

“I jumped at the chance to live in Zuidas” Zuidas is a distinctive part of the city and in high demand among house hunters.

Between now and 2040, some 8,000 to 9,000 new homes will be built here. Once known mostly as an office location, more recently Zuidas has been shedding that image in a complete metamorphosis. When Zuidas is finished in around 2040, a projected 15,000 people will call it home. In this section, we ask residents to tell us where they live and how they like life in Zuidas. This time, we talked to Stephanie Mulder (24). She loves the corner apartment she first moved into as a student, with its fantastic view and central location in Zuidas. These days, she’s living her passion for motorsport as a marketeer at the Pon Porsche Dealergroep.

Stephanie Mulder lives in The Gustav

Name

Stephanie Mulder

Building The Gustav Hobbies Skiing – I am big on winter sport – motor sport, and going out with friends.

Favourite spot in Zuidas “I often visit Rocycle for my workouts, and Back, which is a healthfood restaurant and one of my favorite hotspots.”

Favourite spot/object at home “My favorite part of my apartment is the kitchen, where I enjoy cooking with friends. When I’m home alone, I love lounging around on the sofa. My place has a cabinet that has a special meaning to me. It’s made of wood from a former monastery and handcrafted by my dad.”

24

Zuidas Home Tour

Stephanie, tell us something about yourself...

“I am from Badhoevedorp originally. When I turned 18 I started studying business administration at the VU. During my third year, I lived in Montréal, Canada, to achieve my minor in marketing. After finishing my masters degree, I started my career as a marketeer at the Pon Porsche Dealergroep where I’m responsible for our dealers in Amsterdam, Leusden, Groningen and Rotterdam.”

What brought you to Zuidas?

“When I started studying in Amsterdam I wanted to leave home and live in the big city.

I didn’t actually move until I was 19, initially with a friend in Oud West. I had a great time living here as a student. A few years later I got the opportunity to move to the Gustav Mahlerlaan, and of course I jumped at the chance. In March 2020 I finally moved to Zuidas.”

What makes Zuidas a nice place to live, in your eyes?

“I would not have seen myself living in Zuidas initially. But it’s really nice here. Zuidas has many new and cool buildings, which was a big draw for me. Lots of young and nice people reside in my building, so I’m in my element. My apartment has a great view and I can see across the whole district. Zuidas has really come to feel like home.”

Is there anything still missing in the area?

“There’s less to do in Zuidas at weekends because the area is still primarily oriented to the office rhythm. Now that more houses are being built, I think small businesses are more likely to consider Zuidas as a location. And once we get more residents and places like that in the area, it will automatically become more dynamic during the weekends. Beatrixpark is also a great spot and the perfect place to get a sense of community going. Who wouldn’t love to come to the park with friends on a sunny summer day to check out all the food and beverage trucks?”

Text: Fleur Nuisker • Photography: Nestor Tsakirakis, Studio Klijn

25

Business In The Spotlight

BEERCOO: YOUR ONE-STOP SUSTAINABLE,PERSONALIZED CLEANING SERVICE

26

Left: Claudia Vijfvinkel, middle: Hella Boumans and right: Kevin Verboom, Supplier Kroonint B.V.

Business In The Spotlight

Claudia Vijfvinkel - Smile Manager

Hella Boumans - Sales Advisor

Kevin Verboom - Rayon Manager

Give a smile, get a smile. That’s the motto of Beercoo, a sustainable cleaning

deliberate choice not to give customers

company that’s on a mission to create added value in employees’ and customers’

an option between plastic or sustainable

lives through coaching, personalized service and a business-wide positive mindset.

trash bags, so we’ve taken that out of

We sat down with the company’s Sales Advisor Hella Boumans and official Smile

their hands”, Hella explains.

Manager Claudia Vijfvinkel to learn what makes Beercoo so special.

As the first cleaning company in the Over time, Beercoo grew into a family business with more than eight hundred employees and a progressive outlook. In addition to sustainable cleaning services

• Language courses for staff who wants to develop their Dutch language • A market where employees can shop second hand clothes for free

Netherlands, Beercoo made the transition to bio-based trash bags while simultaneously banning the plastic ones. The bags are produced based on 85% sugar cane. During the lifetime of

for properties in their care, they also invest in a personalized workforce policy

“We are committed not only to satisfied

the sugar cane plant, it absorbs CO2

and corporate social responsibility.

customers but also satisfied employees”,

from the air as a power source for the

Because, as Claudia notes, “happy

Claudia relates with pride. Our workforce

plant. As a result, the plant based bags

employees means happy clients.”

policy is designed to set us apart.” After

cause CO2 intake instead of emission.

all, as the ‘smile manager’ points out,

As Hella added: “If we really want to

Staff-centred

“We haven’t got golden Hoovers, magic

differentiate ourselves, not just in

The company fulfils its motto through

polish or insta-wipers. It’s all down to

employee policy, these choices are

a variety of targeted employee

our people: we need them to deliver for

crucial.”

activities, such as:

customers.”

Curious about the other

• A wishing tree from which employee wishes are granted monthly

Organic trash bags

initiatives Beercoo takes?

Beercoo not only shines in its stellar

Scan the QR code, follow our

bring family and where we make them

cleaning skills, but also on the

page and stay updated.

feel appreciated for all their work

environmental front. “We made a

A smile is guaranteed!

• SMILE days where employees can

Text: Romy Lange & Tessa Burger • Art direction: Inge Kea - Ninjin Agency • Costume design: Inge Kea & Karlijne Opmeer • Photography: Ottilie Maters • Make up & hair: Luna van Herwijnen

27

Agenda

AGENDA

MAY-JUNE 2022 11-15 May

CINEMASIA FILM FESTIVAL @ Rialto VU & Rialto De Pijp – www.cinemasia.nl Rialto joins again in hosting the CinemAsia Film Festival. From 11 to 15 May this year, the festival not only screens the best and latest films, but also features a side programme, diving deeper into Asian 2-6 May

Wednesday 4 & Friday 28 May

@ Huize Lydia – Amsterdam

UEFA SEMI FINAL & FINAL IN THE MANHATTAN LOUNGE BAR

– www.artzuid.nl

@ Crowne Plaza

The art camp welcomes children to

– www.crownplaza.com

spend five days working as real artists

Come and support your team at the

and developing their creative skills. Circle

Manhattan Lounge Bar’s Football Watch

discussions, games and walks will fire your

Party! Games start at 9pm, drinks and food

child’s imagination and inspire them to

served from 4pm.

ARTZUID ART CAMP

cinema.

make their own artworks. There’s no more fun way to spend spring break in May!

11-14 May

LIVE AND VIRTUAL NEGENMAANDENBEURS 2022

Thursday 12 May

Looking for the latest gadgets for

SPINVIS: SOMS BREEKT ER EEN HART, SOMS BLAFT ER EEN HOND

your baby? Look no further than the

@ Griffioen - www.griffioen.vu.nl

Negenmaandenbeurs: Holland’s single

Hearts may break, dogs may bark: any

largest maternity event for everything

occurrence, however big or small, can

connected with pregnancy and babies. Visit

become a song. Life sometimes takes

the live fair or check out the all-new virtual

terrible turns. There’s no rhyme or reason.

edition to get tons of top tips on parenthood.

As if the terrible things that happen to us

Whether you’re a new mum or an expecting

don’t even matter. This première by Dutch

one: you don’t want to miss this!

legend Spinvis is all about the ripples that

@ RAI Amsterdam – www.rai.nl

change lives, yet go almost unnoticed.

28

Agenda

Friday 13 May & 17 June

MUSIC NIGHT IN THE MANHATTAN LOUNGE BAR @ Crowne Plaza – www.crownplaza.com Step inside the Manhattan Lounge Bar and soak up the spirit of a genuine cocktail bar. Sip stellar signature cocktails mixed by our bartenders, while enjoying live music.

Tuesday 17 May

PRESENTATION OF 1ST ZUIDAS SUSTAINABILITY AWARD @ Floriade Expo – www.zuidasduurzaam.nl Will you be joining us at the Floriade in Almere? On Tuesday 17 May, from 2pm to 6pm, Green Business Club Zuidas,

Thursday 19 May

Amsterdam-Zuidas and Hello Zuidas will

SBE EXECUTIVE EDUCATION OPEN EVENING

be hosting the presentation of the very first

@ VU Amsterdam – www.vu.nl

Zuidas Sustainability Award, accompanied

Do you want to broaden your knowledge and study part-time

by a visit to the Floriade Expo in Almere.

at university level? Visit the informative Open Evening on 19 May at VU Amsterdam.

20-22 May

FULLY CHARGED LIVE EUROPE @ RAI Amsterdam – www.rai.nl YouTube sensation Fully Charged LIVE Europe is one of the leading conventions on renewable energy. Boasting an existing 20% share of gross final energy consumption from renewable sources and the ambition to grow to at least 32% in just one decade, expectations for the live show are huge! Over three days, Fully Charged LIVE Europe presents two live theatres, delivering electrifying sessions, over a 100 electrified vehicles of all shapes and sizes, and a whole range of test drives.

29

Agenda

10 June

ROPE FOR HOPE @ WTC Amsterdam – www.wtcamsterdam.com Got nerves of steel? And want to contribute to a good cause? Then you’ll want to come abseiling off WTC Amsterdam! On Friday 10 June you can literally take the plunge.

Interested? For more info, visit: www.makeawishnederland.org/ rope-for-hope.

Monday 13th June Monday 23rd (Gay) and 30th (Straight) of May

SPEED DATING FOR AGES 25-40 & 28-40

HELLO ZUIDAS HORECA & RETAIL MEETING @Crowne Plaza Save the date! Our members are cordially

@ Ox & Bucks| www.aboutlove.nl

invited to the Horeca & Retail meeting

During these speed dates you’ll meet 15-

on Monday, 13th June at Crowne Plaza.

20 other singles. Every four minutes, the

In this beautiful hotel at the George

bell sounds and half the singles move up

Gershwinplein we will be speaking

a table, putting a different person across

about Hap & Trap (taking place June

from you until you’ve met them all. After

17th) and the fur plans of the Zuidas

each date, tick on the form whether you

Ondernemerscommissie. Will we see you

want to get better acquainted: Yes or No?

there? Join? news@hellozuidas.com

Monday 30th May

HELLO ZUIDAS LIVING IN ZUIDAS MEETING @GREEN & Molteni & C | Dada (Valley) Our members are cordially invited to the Living in Zuidas meeting on Monday, 30th May at GREEN and Molteni & C | Dada in Valley! While it is not yet officially Photo: Marcel Steinbach

open , we are lucky to be a guest at this beautiful new Zuidas location. This edition will be about living in Zuidas in 2030. Will you be there?

Join? rinske.berg@hellozuidas.com 14-16 June

PROVADA @ RAI Amsterdam – www.provada.nl RAI Amsterdam is gearing up for the 17th edition of the Netherlands’ biggest real estate trade fair. Dozens of exhibitors have already renewed their contracts for the years to come, and they’ll be joined by a host of interesting newcomers from the public and private sectors.

30

Agenda

17 June

HAP & TRAP @ Zuidas – www.sprintvandezuidas.nl Speeding straight through the social heart of Amsterdam’s Financial Mile on Friday 17 June, this unique event spotlighting the sprint is not to be missed! Come cycle, or cheer along the runners of the 250-metre course down Claude Debussylaan.

Every Thursday, 9am-5pm

ZUIDAS WEEKLY MARKET

Every Friday, 2pm

@ Gershwinplein – www.zuidasmarkt.nl

ZUIDAS TODAY TALK SHOW

Every Thursday is market day in

@ Online – recorded at CIRCL

Zuidas, when up to 30 stalls come to

– www.zuidastoday.com

Gershwinplein to sell their fresh wares.

LIVE every Friday at 2-3pm, the Zuidas

This is a long-cherished dream of Zuidas

Today Talk Show is a weekly discussion

residents come true! Will we see you at

platform for the local business and

the Zuidas Market next Thursday?

residential community. Each week, host Ruth Jansen talks to interesting, inspiring, high-profile guests in the CIRCL studio in Zuidas. The show is a

Thursday 21 & 28 May, 9.30am-4.30pm

BUSINESS ENGLISH WORKSHOP

joint initiative of Zuidas Today and ABN Open daily

@ Amsterdam

AMRO & CIRCL. Want to be part of the live show audience? Send an email to:

(Aristo Sloterdijk or BCN Bijlmer Arena)

redactie@zuidastodaytalkshow.com.

– www.taalcentrum-vu.nl/zakelijk-engels

@ Upside Down

English fluency is crucial in international

– www.the-upsidedown.nl

business. Would you like to communicate

At Upside Down, they want to do

more effectively with your English-speaking

things differently. Enough with the

clients? Taalcentrum-VU’s language

tired old Dutch cultural tropes always

experts are here to help! Our Business

trotted out for tourists! As the biggest

English workshop will boost your fluency

Instagram museum in Europe, Upside

in no time. The workshop covers two full

Down puts an electrifying spin on

days. Register now!

culture. With 25 rooms and sets offering out-of-this-world experiences, it’s a proudly diverse and inclusive showcase for all that’s ‘New Dutch’.

Curious to check out this fresh take on culture? Come visit!

31

Business In The Spotlight

KAZEM AESTHETICA

“THE BEST PART ABOUT MY WORK IS TO HELP PEOPLE FEEL MORE CONFIDENT”

32

Farid Kazem

Business In The Spotlight

CoolSculpting is the selective cooling treatment to

“People leave here feeling more self-assured. That’s why I love doing what I do.”

eliminate fat - and it works for: Belly fat, Flanks, Love handles, Arm fat, Leg fat, Banana rolls, under the buttocks, Bra fat, Back fat, Double chin, Gynecomastia and male breasts.

EMSCULPT NEO builds, shapes and tones muscles and works for abdomen, buttocks, inner, outer thighs, front and back thighs, biceps, triceps and calves.

Doctor Farid Kazem has for years been setting the standard in the plastic surgery world. Two years ago, he relocated his practice Kazem Aesthetica to a new five-star clinic next to Schiphol Airport. Pioneering innovations and personal service make his luxurious private practice the ideal place for a range of treatments. With summer just around the corner and offering new techniques to shed unwanted fat, Kazem Aesthetica is primed to help everybody feel summer ready.

It was around thirty years ago that Dr.

getting to know his clients, their concerns

latest techniques, an eye for detail and

Kazem got his first introduction into the

and questions, Dr. Kazem works to boost

thorough training, Dr. Kazem and his team

world of plastic surgery. As an assisting

overall wellbeing. And that doesn’t always

are ready to tackle any and all of their

physician in reconstructive treatments

have to involve treatment, he points out.

clients’ worries. Known for his expertise

at the Erasmus MC in Rotterdam, he saw

“Sometimes people are happy just hearing

in painless breast augmentations and

first-hand the creative skill needed for

my advice, without me ever taking out

eyelid corrections, with summer now

such procedures. “Thinking outside the

a knife”, the doctor chuckles. “You can’t

approaching the doctor is seeing a jump

box, looking at possibilities and solutions

express that kind of gratitude in money.

in requests for non-surgical EMSCULPT

for a whole range of problems... it seemed

And it makes my work so much more

and CoolSculpting treatments. These

marvellous to me.” So much so, that

worthwhile.”

techniques – one of which uses muscle

after completing his medical training,

contractions to build and tone the body,

establishing a plastic surgery unit at

Advice

while the other is specially designed to

the Hoorn hospital and gaining years of

Vanity and self-criticism are only human,

selectively cool and eliminate fat – are

experience in the field, he decided to open

Dr. Kazem continues, and these qualities

ideal for getting rid of stubborn double

a plastic surgery clinic of his own. Since

are fuelling a growing market. “The danger”,

chins or love handles for good. “And our

then, Kazem Aesthetica has grown into a

he notes, “is that so-called doctors who are

clinic offers many other treatments as

multifaceted clinic where Dr. Kazem and

less skilled will see the profit potential and

well”, Dr. Kazem proudly adds. “I’ll soon

his team welcome a worldwide clientele.

go into the field purely for that.” His advice

be taking part in piloting a technology for

to anyone considering procedures or

long-term cellulite removal, for instance.

Personal connection

treatments is therefore to get fully informed

It’s wonderful to be able to help my

Asked what he likes best about his job,

first about what’s entailed. Because, as

clients this way so they can feel better.

Dr. Kazem proudly points to the personal

Kazem emphasizes, the old adage that ‘you

I don’t necessarily sell and specialize in

connections with people whom he helps

get what you pay for’ applies here as well.

treartments, as much as in a feeling.”

to improve their positive self-image. “It’s fantastic to see how we can empower

Summer-proof

someone’s self-confidence.” Taking a

When it comes to plastic surgery, Kazem

personal approach that’s focused firstly on

Aesthetica ticks all the boxes. With the

Text: Romy Lange & Tessa Burger • Photography: Caily Bobbie Jo

Kazem Aesthetica Boeing Avenue 203 1119 PD Schiphol-Rijk +31 (0) 17 250 90 75 info@kazem.nl www.kazem.nl

33

I was fed up of reading glasses.

Good riddance.

I should have done this much earlier!

FR E EX E P A R FO M EL R IN IM YO UR AT IN EY IO A ES N RY

Hein

Watch Hein’s full account on fyeo.nl/ervaringen/hein

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Business In The Spotlight

MANHATTAN LOUNGE BAR

THE PLACE TO BE alongside all the classics. And no matter what you go-to drink is: a Martini, Negroni or even the namesake Manhattan, bar manager Alex is happy to mix it for you.

Thanks to the Manhattan Bar team, no one ever leaves without a smile on their face.

Looking for your culture fix? Come along to one of the live jazz nights. Weather permitting, the next one will be hosted on the bar’s outdoor terrace. If sport is more your scene, you can root for your Inspired by a native New York jazz musician, the Manhattan Lounge Bar is a gathering

favourite team at the Manhattan Lounge

place for everyone: locals, people who work in and around Zuidas and those just

Bar. Aside from just stopping by for

passing by. Whether you’re looking to relax and unwind, catch up with friends and

drinks and nibbles, you can also book

colleagues, enjoy live music – featuring some exceptional jazz singers! – or tune in to

the Manhattan Lounge Bar for events.

one of the many sport events, this bar is the place to be.

Want to celebrate your birthday in style?

Planning a company dinner? Get in touch

Located on George Gershwinlaan, the bar

makes the Manhattan Lounge Bar unique.

to find out about the options for your

pays tribute to the street’s name. In fact,

Leave your cares and daily pressures at the

perfect event. The Manhattan Lounge

the entire concept and inspiration for the

door: that’s the guiding philosophy of the

Bar is also a fantastic venue for the local

Manhattan Lounge Bar came from the

Manhattan Lounge Bar.

community in Zuidas, from concerts

eponymous New York-born jazz musician,

to comedy night to fundraisers... The

who composed for numerous films and

Stepping inside the lounge is like entering

Broadway musicals: George Gershwin.

a soothing bubble where you can relax

When relaunching the bar, its mission was

and celebrate. Their menu focuses on

to embrace this heritage and incorporate

combining delicious seasonal flavours,

it into the design. But that’s not all that

value for money and shared dining

Text: Tessa Burger • Photography: Roxanne Wilm & Manhattan Lounge Bar

possibilities are endless!

Manhattan Lounge Bar George Gershwinlaan 103 1082 MT Amsterdam +31 (0) 20 504 36 66 amspc.meetings@ihg.com www.manhattanbar.nl

35

Lifelong Learning Special

EDUCATION FEATURE

LIFELONG LEARNING SPECIAL Brendy Boogaard

36

Lifelong Learning Special

“VU Amsterdam and companies in Zuidas need to join as a community of learners” Ever since she combined business and social science in

the same thing: to make professionals resilient and enable them to

her studies and worked for both corporate and public

address all the complex issues of our time.”

organizations, Brendy Boogaard is driven by making valuable connections. This pairing of commercial and business drive,

Primacy of personal development and purpose

on the one hand, with social impact and the desire for

Corporate employers are very keen at the moment to give their

scholarly exploration, on the other, are a perfect balance,

employees all kinds of development opportunities. Brendy

says Boogaard, now a strategic advisor and programme

explains: “The momentum is coming not only from organizations,

manager at VU Amsterdam. “I have always been mindful of

but from individuals as well. The labour market is changing

this balance during my career. The public sector needs help

tremendously. In the old days, you studied for some profession and

organizing more effectively and efficiently, whilst commercial

stuck with it for years. Those days are over, and at VU Amsterdam

organizations grapple with integrating social concerns. At the

we say: you don’t become something, but someone. It’s much more

same time, the gap between academia and real life can still be

about personal development and a sense of purpose. For many

pretty wide. I want to close these gaps and I believe change

people, their higher mission is to tap into things that are happening

starts by developing people within organizations. That’s why

more broadly and be able to contribute.”

this job aligns so well with my ambitions.”

Community co-creation Lifelong pursuit of knowledge

VU Amsterdam has been too modest for too long, Brendy notes.

Brendy has been working at VU Amsterdam for two years, where

“There are so many brilliant things being done here and we

she leads the Lifelong Development programme. “We want to be a

should advertise that. This place is bursting with energy. Here on

knowledge partner for life. This is by no means a new strategy for

campus you see young people, older people, business people

VU Amsterdam. We’ve been offering professional education going

and professionals, all mixing together. We are really doing quite

back to 1957. So, we have a large offering already, which I recently

a lot for the region and socially, and working hard for that. We

started cataloguing. Each faculty has its own professional courses

want to come together as a community of learners. That means

and I’m bringing them together. These range from one-off master

contributing to co-creation with our neighbours, predominantly

classes to Executive MBAs. My aim is to boost what we’ve already

Zuidas. Our faculties are working on a variety of issues such as

got. I see myself as something of an accelerator to help what’s

the housing market and labour market, and also reaching out to

growing to flourish even more. To do that, I work very closely with

companies in Zuidas. It’s becoming ever more important to tackle

all of the university’s faculties. Our objectives all come down to

these things together.”

Text: Romy Lange • Photography: Nestor, Studio Klijn

37

Lifelong Learning Special

IMA:“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT”

Russ Porter has been working in the finance and accounting profession for almost three decades. So, when he joined IMA (Institute of Management Accountants) as CFO and senior vice president last year, he brought years of valuable experience to the table. IMA - the worldwide association of accountants and financial professionals in business focuses exclusively on advancing the management accounting profession by offering members opportunities to keep on learning and advancing throughout their careers. While in Amsterdam for a flash visit to IMA’s European headquarters, Russ told us all about his ambitions and the value of staying on track with the latest developments in his profession.

Yesterday, you were one of the key

organizations we support. We need to

looking forward, being prepared, and

speakers at IMA’s Finance Transformation

recognize how far the technology in our

looking for the risks and opportunities.

event, talking about your cross-functional

field has evolved and how intertwined it

People tend to think finance professionals

experience in accounting and finance.

has become with our work. Also, we need

are always looking at the risk side, but

What was the focus of your message?

to be prepared for the changes that are

there are great opportunities in the market

“I greatly appreciated being invited over

yet to come. A lot of the technologies we

for our companies and businesses.”

to speak, and my message was one of

were using fifteen years ago no longer

ongoing importance. I talked about how

apply, whereas a lot of the things we’ll

How can people prepare for all that’s coming?

we as financial professionals add value

need fifteen years from now haven’t been

“It’s a volatile world and the future has

to our organizations, but also about how

invented yet. So, at IMA, we want to spread

always been uncertain. One need only look

we need to continue to transform for the

the message to not only remain current

back on the last two years or even two

future needs of our businesses and the

with the times, but to stay ahead. It’s about

weeks to see how volatile situations can

38

Lifelong Learning Special

occur. We as financial professionals always try to look forward at what’s coming and anticipate the variety of futures that may exist in terms of the external and internal factors that might influence us. The best way to predict the future is to create it. That means helping our organizations create

Russ Porter

the future we want, but also preparing for what may go wrong or the opportunities

This issue, with a spotlight on lifelong

forgotten is that you’re reminded of the

that can present themselves. That’s one

learning, is all about education.

value of education. I took an IMA strategy

of the key values of finance: studying what

What are your thoughts on continuing

course a while back and found immediate

has happened, using it as a way to predict

education throughout life?

applicability in my company. Learning

what will happen, and then prescribing

“Not only us as finance professionals, but

keeps us from becoming stale or burned

to our companies what they should do

people in all fields, need to make sure

out, so I am a big believer in doing this

to take advantage. And, let’s not forget:

to maintain their education to continue

throughout one’s career.”

our mission is to continue to expand our

moving forward. It’s essential to stay

profession, and to do so we have to keep

relevant to the decision-makers in your

our skills current to prepare for the future -

company. Another perk of going back and

for example with our CMA® Certification.”

relearning some of the things you may have

Text: Tessa Burger • Photography: Roxanne Wilm & IMA Europe

Institute of Management Accountants ITO Tower Gustav Mahlerplein 28 1082 MA Amsterdam +31 (0)20 308 06 10 www.imanet.org

39

ZIE DE MENSEN ACHTER DE CIJFERS

Verrijk je vak met VU voor Professionals Check onze opleidingen: vu.nl/professionals

Lifelong Learning Special

Zuidas is best known as Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

someone willing to support me and help me along. In my case, someone connected me with the Red Cross. I’ve been working

MEET THE...

Hannah Bailon

there for a year now, because I can utilize my skills and do research there. VU

VU STUDENT

Amsterdam has helped me to advance,

Native Filipino and English-speaker Hannah Bailon is doing a master’s degree

looking for after graduation?

at VU Amsterdam. She also has a job as student manager of the VU Green Office,

“I would like to do something involving

a sustainability platform for students. Hannah told us how she likes life as a VU

data. Analysing data for a company sounds

student and what brought her to the Netherlands.

very interesting. A job in Zuidas would

be heard and represent my people and country.”

What kind of job will you be

be brilliant, as they’ve got the power and You are from the Philippines, so what

You are doing an MA in Societal

influence to make a massive difference.

brought you to the Netherlands?

Resilience. What made you choose

And I’d like to be a part of that movement.

“I’d long been wanting to go to the

this programme and university?

I want to make a big social impact myself,

Netherlands more than anywhere else,

“Back when I was looking at universities,

as well, by living more sustainably. My

mostly because some of my family live

I applied to two different ones: the

work for the VU Green Office is part of

here. That also made my moving abroad

University of Amsterdam and VU

that. As a student at VU Amsterdam, I am

two years ago easier for my parents.

Amsterdam. I wound up choosing VU

connected to Zuidas, since the university

This branch of my family showed me

Amsterdam because they offered me a

has partnerships with a ton of companies

around here in Holland and explained

grant. Students feel welcome at VU, they’re

here. Students can often make only a small

how everything works. Now I live with my

not made to feel like a number. If I want to

impact, but these partnerships with Zuidas

boyfriend in Amsterdam.”

research something new, there’s always

significantly improve your odds of success.”

Text: Fleur Nuisker • Photography: Caily Bobby Jo

41

Lifelong Learning Special

TEAM BUILDING UP HIGH IN THE TREES

Michiko Scannell & Maartje van Rhijn

Are you and your team ready to take on a challenge? High in the treetops or out in the

practice. Young people who have trouble

meadows, Fun Forest has you covered! They put together the best corporate activities

finding employment elsewhere are

to help you conquer your fears and discover your superpowers. With a varied range

welcomed on board to learn on the job.

of adventures, tailored to your team, they’re sure to get the best out of your people.

Managers Maartje van Rhijn and Michiko Scannell told us what their park has to offer.

Fun Forest is located in the beautiful

The climbing forest welcomes groups of all kinds, including families, friends, schools

Amsterdamse Bos, an easy cycle from

and companies. So, what are you waiting for?

Zuidas. After your exertions, your team can unwind over drinks at one of the local

“We organize a whole range of corporate

on when you’re ten metres off the ground.

establishments, fire up the BBQ or book a

team-building activities. You can climb 10

There’s no such thing as doing poorly in

laid-back lunch.

courses through the treetops, or keep both

an activity. The whole idea is to work out

feet firmly on the ground with different

where the kinks are. We see colleagues

By booking your event with Fun Forest

ground-based games. If you’re looking

helping each other out and what makes

you share in their social mission “a world

for action, we also have an expedition

people thrive.”

with people connected through outdoor adventure”. The more guest they

for teams, with various games in a race format”, says Michiko, Fun Forest’s social

With its vision of contributing to an

welcome, the more jobs for young people

impact manager. Activities can also be

inclusive society, Fun Forest is also actively

they create. A team building activity at

combined, so while one group is climbing,

involved in community outreach. They

Fun Forest counts towards your SROI

the other can be gaming on the ground.

want everyone to be able to enjoy a day

obligation (Social Return on Investment).

According to Maartje, manager of the

out at the adventure park. Among other

nationwide park’s Amsterdam location,

things, they give free climbing passes to

“Succeeding at these games’ hinges on

kids who, for financial or other reasons,

teamwork. You have to rely on each other

would normally be unable to visit. This

with climbing, too, as there’s a lot going

philosophy also extends to its hiring

Text: Fleur Nuisker • Photography: Roxanne Wilm

Fun Forest Bosbaanweg 3 1182 DA Amstelveen +31 (0) 88 369 70 00 Klantenservice@funforest.nl www.funforest.nl @funforestnl

43

Lifelong Learning Special

Amsterdam International Community School:

“Bringing the school out into the world

After years of development, the Amsterdam International Community School (AICS)

“Offering all flavours of the IB was only

is finally ‘home’ in their new building on Arent Janszoon Ernststraat. Transparency,

possible with a certain amount of growth,

natural light and wood accents flow throughout the entire space and create a warm,

and that’s why it is an amazing thing to be

safe and open feeling for everyone inhabiting and visiting the school. Head of

able to continue this journey and hopefully

Community Relations, Jessica Morriss, and Leader of Operations, Vincent Koerse,

help other international schools to get on

are enthusiastic about their pioneering role in raising the standard of international

board with us. The Dutch government sees

education in the Netherlands.

the need to offer affordable education for expats in Amsterdam and the

Flexibility and adaptability are an

the school on several levels. Firstly, for

important part of the four accredited

the school itself to attract students and

International Baccalaureate (IB)

parents from all over the world and thus

Community partnerships

programmes AICS offers. When families

develop a strong position in international

The big move to a new location and

relocate to another country, their

education. Secondly, it is very important

changes in the leadership team led up

children can seamlessly continue their

for our students to be able to complete

to the new role of Head of Community

education, because the IB programme

the full IB continuum. If you look at the

Relations. Jessica: “The purpose of

is internationally recognized. Another

IB programme, it’s not just about the

my role is to bring the school out into

valuable aspect, Jessica notes, is that

theoretical aspects of education but also

the world and to bring the world into

the school now offers the CP and DP for

very much about the holistic approach of

the school. We have a very active and

secondary school students. “The fully

the IB philosophy, all the way through from

supportive parent body – the AICS Parent

accredited IB is enormously important for

the ages of four to eighteen.’’ Vincent adds:

Society (APS) – through whom we hope

44

Netherlands.”

Lifelong Learning Special

and the world into the school” to develop opportunities to offer training or learn skills from one another, as well as the obvious valuable support they offer to school events and fundraising. Additionally, we are part of a Zuidas educators’ group that was set up by Green Business Club Zuidas.

This includes the AICS, VU Amsterdam, the ROC, and Rietveld Academy. Recently, we held our first in-person meeting, in which we explored ideas about sustainability with a view to setting up a collaborative project next academic year. In addition, I am working on creating new partnerships with VU Amsterdam and the Nieuw Vocaal Amsterdam children’s choir, and on setting up a primary school orchestra, and looking at possible further connections that may arise from these partnerships.” AICS’s collaboration with the Municipality of Amsterdam and Green Business Club Zuidas to develop a community garden in a temporarily vacant plot between the Van der Valk Hotel and EMA is already a great success.

Sandcastle Campus in Amsterdam-Zuidoost Whilst settling into the new campus in Zuidas, plans to expand further are continuing with an exciting development taking place in Amsterdam-Zuidoost. AICS SouthEast is currently housed in a temporary site on Darlingstraat. Vincent has been leading both building projects, as well as being involved in various capacities at the school. “The first three towers of the Sandcastle building – the former ING office building – are being converted for our new International School Campus. We are in the transformation process now, so we hope to repurpose this first municipal building in the area and plan to relocate there in the summer of 2023. At that point the AICS will be more or less at our maximum capacity to grow and accommodate as many students and families as possible. It is exciting to go to Zuidoost, which is a distinctive district in the city of Amsterdam with huge potential, so we are proud to be a part of that.”

AICS - South Campus Arent Janszoon Ernststraat 1179 1081 HL Amsterdam +31 (0)20 577 12 40 info@aics.espritscholen.nl aics.espritscholen.nl

Text: Céline Boute • Photography: Roxanne Wilm

Vincent Koerse & Jessica Morriss

45

Forward looking, Forward thinking

the very best that British international education offers.

The School is located in Amsterdam Oud-Zuid and is easily accessible for families commuting from different parts of the city and surrounding areas.

We enrol children all year round. Scan our QR code to find out more.

britishschool.amsterdam +31 (0) 20 67 97 840

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OLYMPISCH STADION ZUIDAS “FINANCIAL DISTRICT”

TO AIRPORT

AMSTERDAMSE BOS

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Hello You

HELLO YOU

FEMINER CONNECT

Feminer Connect @ Loyens & Loeff 8 March 2022 On International Women’s Day Feminer Connect hosted the first of its monthly network meetings for young women at the stunning Loyens & Loeff law office in Zuidas. Featuring as speakers Loyens & Loeff partner Antoinette de Jong and Devika Partiman, founder of ‘Stem op een Vrouw’ – a platform advocating for women in politics – it was an evening celebrating women, filled with empowerment and inspiration.

Photography: Fien van Snippenberg

47

Voor HR-professionals die meer willen weten

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Het opleidingsinstituut voor HR-professionals.

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De opleidingen, congressen en evenementen worden gemiddeld beoordeeld met een 8.

PW. academy werkt samen met de beste hoogleraren en experts in hun vakgebied. Speciaal voor HR-professionals.

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Event

Amsterdam City Swim

THE YEAR’S PREMIER BUCKET LIST EVENT FOR A GOOD CAUSE

Maurice Dercks & Maurits Duynstee

On 28 August, the whole city will be turning out for a unique bucket list event: the

for a marathon, though practising in the

Amsterdam City Swim. Now in its tenth year, the event will see 3,000 participants

water a couple times is advisable. Several

diving into Amsterdam’s canals to raise money for the ALS foundation to fight

law firms and private equity parties have

amyotrophic lateral sclerosis. Maurits Duynstee, a partner at Axeco in Zuidas and

already signed up for this year, but it would

member of the Amsterdam City Swim Board, and Maurice Dercks, a partner at

be terrific if more companies would come

Deloitte, one of the event’s main sponsors, want to encourage more organizations in

out in support of the ALS foundation.”

Zuidas to sign up to support this worthy social cause.

Maurice agrees: “We know how great it is to support a challenge like ALS as a team,

Socially-minded generation

this ambition and is a brilliant event for our

you get to know each other on a different

Maurits has been on the board of Amsterdam

people to do good together or with clients.”

level than just making fun by having drinks

City Swim for three years. “My role is to

together. This event is a great opportunity

generate enthusiasm for this event in Zuidas.

A different level

to give back while being physically active.

Its mission is to raise money to fund research

It’s also an event that sets an easier bar for

The day itself is a big spectacle that you

into the disease ALS. Deloitte was one place

participation, Maurits points out. “You don’t

will remember forever, probably you make

I reached out to and they immediately

need to train as intensely as you would

some nice new friends too..”

stepped up to the plate with a sponsorship.”

Maurice: “Young people today are hugely motivated to contribute to social causes

Want to participate in the Amsterdam City Swim and/or sponsor the event on

at work, we see this at Deloitte as well. The

behalf of the ALS foundation (Stichting ALS)? Go to: www.amsterdamcityswim.nl.

Amsterdam City Swim matches well with

Text: Romy Lange • Photography: Roxanne Wilm

49

Property

PROPERTY

TIC-TAC-TOE: 75 MID-MARKET RENTAL HOMES IN RAVEL NEIGHBOURHOOD Walk south down Beethovenstraat, underneath the A10 motorway and past the iconic Valley, and you come to an empty expanse. This is the future site of Ravel, a low-traffic residential neighbourhood of some 1,350 predominantly family homes. The first residential complex to be developed here is Tic-Tac-Toe. Designed in earth tones, the building is attuned to its surroundings yet also stands out, thanks to the striking play of exterior lines and eye-catching balconies. But the real distinguishing feature is that all 75 apartments, with an average 80 square metres of floor space, are being marketed first to middle-income households with children. Zuidas Alderman Marieke van Doorninck explains: “Many families with young children are leaving Amsterdam.

The size of these homes, the green landscaping, low-traffic design, proximity to a school, a sports complex and public One of the first projects to go up in the new Ravel residential neighbourhood is

transport all make this an attractive

Tic-Tac-Toe. Offering 75 mid-priced family rental apartments of around 80 square

neighbourhood for families and will help to

metres, construction is set to start in early 2024 and is expected to finish in 2025.

fold Zuidas into the city.”

50

Property

Flexible and sustainable living

abound, from guest lodgings to remote

rainwater-collecting planters and space for

Apartments in Tic-Tac-Toe will have flexible

workspaces. The ground floor, with ceilings

an assortment of nesting boxes. Integrated

layouts. The basic floor plan consists of

soaring 7.5 metres high, will have bike

solar panels on the façade will generate

almost square rooms, measuring 3.3 by 3

storage and other facilities, as well as a

energy for the building.

metres, which can be adjusted by means of

community living room and eatery. This

moveable partitions to create more rooms.

part of the building will be open to all and

Low-traffic neighbourhood

Or fewer, but larger, rooms. This makes

blends seamlessly into the surrounding

Tic-Tac-Toe is being developed by

them adaptable to any phase of family life,

public space, creating a place where

Oostmeijer Projectontwikkeling. It was

and means every home in the building can

neighbours can congregate.

designed by VMX Architects and DS

be different.

Landschapsarchitecten. Construction Space for plants and animals

will start in 2024 and is expected to be

Community living room

Tic-Tac-Toe promises to be a haven not

completed in 2025. The complex is part of

The complex has many more appealing

only for humans, but for animals, insects

Ravel, a new green, low-traffic residential

features. Each floor has a designated

and plants, too. The balconies will provide

neighbourhood being developed between

communal space which residents can

habitats for small wildlife underneath.

Amsterdam’s ‘Goed Genoeg’ sport park

decide for themselves how to use. Options

There will also be climbers, special

(and AFC home base) and De Boelelaan.

Source: www.zuidas.nl

51

Mobility

MOBILITY

ZUIDAS POWERING AMSTERDAM METRO

Over the past two years, Local2Local has been working with the City of Amsterdam,

The City of Amsterdam has been working

Hello Zuidas, Amsterdam University of Applied Sciences, the provinces of Flevoland

with Local2Local and its partners on a

and Noord-Holland and over a 100 other partners on a series of high-profile initiatives

strategy to get everyone involved in the

exploring how to make the Amsterdam Metropolitan Area’s ambitions for a robust

food transition. The past two years served

regional food system a reality.

as an ‘inspiration phase’ to acquaint interested organizations with farmers and

The war in Ukraine and geopolitical

Inspiration

their products, and to invite them to join

developments in neighbouring countries

Not for the first time in its history, the

the consortium.

over recent months paint a stark picture:

Dutch capital has a head start on the

the food supply chain we long took for

food transition. Efforts to switch to local,

One of the highlights of this trajectory

granted has very rapidly come under

sustainable, healthful food have been

was celebrated at CIRCL in October last

extreme pressure. Building a locally and

underway for several years, and local

year, with the presentation of the farmers

regionally connected food system is more

production now constitutes 25% of the

cooperatives and partners to customers

urgent than ever.

market in the Amsterdam Metropolitan Area.

in Zuidas, in association with Hello Zuidas.

52

Mobility

AREA REGIONAL FOOD SYSTEM ROLL-OUT

AMA and much of the Randstad region.

• A widely supported consortium of

Texel, Food Hub, the Flevofood association, ABN AMRO, Local2Local

more than 120 members, including

and Amsterdam’s sole sustainable

government, farms, education

fishery, Hendrik Kramer, convened to

institutions, caterers, business networks

discuss practical routes to achieving their

and other organizations.

shared ambitions, and to express their

• This network covers Noord-Holland and

commitment to working together.

neighbouring provinces of Flevoland (‘the garden of Amsterdam’), Utrecht and

For participants, these co-creation

Zuid-Holland and the Wadden Islands.

sessions offered fresh insights, inspiration

• An online commerce and data platform supporting all short supply chains.

and, above all, motivation to be an active part of the plan roll-out. With participants including the City of Amsterdam, provinces

Mark Frederiks of Local2Local kicked off

of Noord-Holland and Flevoland,

the activation phase, officially inviting

Rabobank and the Amsterdam Institute,

Themed the shortest road from farmer to

partners to actively contribute to building

this has become a formidable movement.

caterer, the event was all about bringing

the regional food system.

healthy, fair and sustainable products to

The consortium is currently putting together a

workers in Zuidas. It also marked the launch

Co-creation

networking event at the Floriade Expo 2022 on

of the reverse marketplace Let’s Get Local.

A series of co-creation sessions with con-

8 June, for which registration will open shortly.

sortium partners last month included a Activation

meeting at the Atrium in Zuidas. Green

On 3 December 2021, Local2Local closed

Business Club, Hello Zuidas, Amsterdam

Order from Local2Local now to get

the inspiration phase with a series of farm-

Metropolitan Area Food Council, Impact

electric delivery of regional products

table discussions at the Floriade Forum and

Hub Amsterdam, VU Amsterdam, Aeres

to your door in Zuidas.

the presentation of some stellar results:

University of Applied Sciences, Rotterdam

• More than 400 farmers united in 7 short

University of Applied Sciences, Amsterdam

Scan the QR-Code or

food supply chains, plus full and imme-

University of Applied Sciences, De Oer,

visit the webshop:

diately scalable food supply for the whole

home healthcare provider Omring, Dapper

shop.local2local.nl

Text & Photography: Marc van Woudenberg

53

Business in the Spotlight

COLLIERS “WE’RE HELPING CLIENTS REINVENT THE OFFICE” Time is the new space. According to real estate consultancy Colliers, maximizing a building’s potential opens up a whole range of possibilities. For example, by using spaces for various functions at various times, resulting in a win-win situation for all parties involved. As a partner and as director Real Estate Strategies at Colliers, Harold Coenders advises clients on corporate workplace challenges. Here, he shares Colliers’ vision on the future of the working environment.

Harold Coenders

A massive change

on any period like this and ask what

employers face. “The office option has to

Since the property crisis in 2008, the real

lessons can be learned from it. “We can

be as appealing as possible.” That’s where

estate and office worlds have undergone

take those on board in thinking about

Colliers can help, advising employers

a massive change, Harold says. “In the old

what shape work will take in the future

on what they can offer to tick all of their

days, property owners seemed to assume

and designing building functions in

employees’ boxes. “We won’t go into

that ‘if we build it, they will come’, but now

the present.”

salaries”, Harold jokes, “but we advise on

they have become more attentive to what

everything else that goes into keeping

tenants actually want and what functions

Appeal

a building actually has to fulfil.” In the

For their part, workers have learned that

wake of the pandemic, these questions

if they can work anywhere, an office has

Time is the new space

have suddenly become more urgent, he

to be more than just a workspace. “It has

Now more than ever, the classic work

explains. “All at once, the need for offices

to be worth all the bad traffic or delayed

culture as we know it is being called

wasn’t as obvious anymore.” Harold

trains.” The freedom to choose where to

into question. Yet, as Harold points out,

argues that it’s crucial to reflect critically

work is the new obstacle corporates and

“The ‘old 9-to-5 normal’ was also just

54

workers happy.”

Business in the Spotlight

a construct we all agreed on. We are at

could open its doors to the public during

hot spots for people to visit, even outside

a juncture now where we have to find

weekends and an auditorium can

office hours. According to Harold, there are

a new work equilibrium, and there’s

become a cinema after office hours.

loads of buildings in the area that could

no better time to come up with new

“As well as making buildings more

easily take the next step in the transition

agreements. If you could reinvent the

appealing to workers, that also helps

to using the full potential of their offices.

office, what would you do?” Here, too,

to enrich urban life.”

And, he stresses, those new uses don’t

building design and function can be

necessarily have to be for commercial

a guiding factor, according to Harold.

Potential

purposes. “Companies could also invest in

“Time is the new space, as we say. That

Colliers helps clients understand the

the community by inviting local initiatives.

means not only having different spaces for

value of their office. “If you’re not using

The possibilities are endless.”

different functions, but also alternating

your office as much, what else can you do

the functions of the same space over

with the space? If it’s empty at weekends,

time.” For example, a restaurant that

why not use it for something else?” That

does corporate catering during the week

way, Zuidas becomes an area filled with

Text: Tessa Burger & Romy Lange • Photography: Nestor Tsakirakis, Studio Klijn

COLLIERS Stadionplein 14 1076 CM Amsterdam +31 (0)20 540 55 55 www.colliers.nl

55

Sustainability

SUSTAINABILITY

YOUR ROLE IN A NEW, Purpose Summer School by CIRCL and THRIVE

For many, the world of finance calls to mind money, numbers

What is wrong with the economic system as it is now?

and profits. But what if we could harness financial resources

Juliëtte: ‘’Whereas gross domestic product (GDP) would indicate

to green the economy and create real value? And what can

that wealth is steadily increasing, happiness and equality are at all-

you as a professional do to help get the economic system

time lows. In the business world, success tends to be equated with

moving towards a 2.0 version that takes account of people and

organizational growth. But the fixation on growth comes at the

nature? During the two-week-long Purpose Summer School,

cost of human welfare and the welfare of the natural world.’’

a programme organized at CIRCL (an initiative of ABN AMRO),

Kees: ‘’Prosperity comes at tremendously high ecological

professionals and students learn more about system changes,

costs and furthermore is increasingly concentrated in a smaller

explore their own role in the transition and work with leading

percentage of the population. We are seeing over-development

sustainability thinkers to develop their own Theory of Change.

in all developed countries, where growth in wealth is no longer

To coincide with this initiative, Hello Zuidas interviewed

contributing to welfare growth, but actually detracting from it. This

Juliëtte Boughouf – founding partner and sustainable business

is an untenable situation.’’

expert at the THRIVE Institute - and Kees Klomp – author and professor of the purpose economy at Rotterdam University of

How should companies change, to be sustainable?

Applied Sciences – who are part of the new movement known

Juliëtte: ‘’We’re seeing many companies now making a start on

as the ‘purpose economy’.

setting up impact goals and sustainability programmes, which

56

Sustainability

SUSTAINABLE ECONOMY is good. They can use their clout to be part of the solution, instead of part of the problem. Aside from that, I am seeing more intrinsically motivated professionals who are trying to change their organizations from the inside. These changemakers can win people over to the story and show that sustainable practice works. Once this realization sets in, you see the impact that companies can make is a good deal greater than people assumed. I envisage impact goals as becoming embedded in the core of every organization and being supported by employees.’’

What is needed to change the economic system?

Kees: ‘’System change is an intensive and complex process.

Moreover, we are in a situation now which calls for not only

Juliëtte Boughouf

Kees Klomp

societal transition, but personal transformation as well. We need to reinvent ourselves if we are to effectively respond to climate change and biodiversity collapse. So, in my view, a different system

Scan the QR-Code

starts within ourselves.’’

and check out the 2021 edition [video]

What can students learn from professionals, and vice versa?

Juliëtte: ‘’The Purpose Summer School fosters a great exchange

Interested?

between students and professionals as they work on the same

Register for the Purpose Summer School on:

questions. Students can confront professionals in a light-hearted

circl.nl/programma/purpose-summer-school-2022

way about issues that may seem to be set in stone. And, for their part, professionals can shed light for students on how things work

When?

22 August through 2 September 2022

in practice and where the challenges lie.’’

Where?

CIRCL, Gustav Mahlerlaan 10, 1082 PP Amsterdam

Kees: ‘‘This is also somewhere we can learn from nature. There is tremendous power in diversity. The more diversity or biodiversity

How many people can take part?

you have, the more resilient the system or ecosystem – and that

30 participants max. Group size is kept intentionally small to

applies equally to organizations. The more multifaceted a team

ensure personal guidance and enhance connections.

and the more different perspectives you have, the more robust it is. This also applies to students and professionals. Different

Your company as a partner?

perspectives create a synergetic learning experience.’’

Get in touch with yvonne.lang@nl.abnamro.com.

Initiator: Yvonne Lang, Programme Maker at CIRCL, ABN AMRO

57

Hello You

HELLO YOU

MEMBERS MEETING 24 march 2022 - Members Meeting On a sun-drenched spring day in March, we ascended to the 23rd floor of NHOW Hotel for a Hello Zuidas Members Meeting as informative as it was fun. First up was Paul Riemens, CEO of RAI Amsterdam, who presented the RAI Master Plan.

Next, urban planner Zef Hemel and Sonja Hoogendoorn of MBO College Zuid joined in a conversation with attendees.

Afterwards, everyone enjoyed catered drinks and bites while admiring the views across Zuidas and all of Amsterdam.

58

Photography: Nestor Tsakirakis, Studio Klijn

Art

VARIOUS ART INITIATIVES JOIN FORCES IN ZUIDAS The Bijbels Museum took the initiative for the special exhibition ‘Time and Eternity. Poetry in Image and Word’ in CIRCL. And invited art colleagues from ABN AMRO, AkzoNobel and VU University to organize an art walk for the public through the various exhibitions: SAMPLE ART ON THE ZUIDAS.

The most prominent institutions Amsterdam Zuidas is not very well known for its art, while the international art collections of these institutions are among the most prominent in the Netherlands. Especially for this art walk,

Sample Art on The Zuidas

they host a hospitable welcome on six consecutive Fridays. Guides

6 Friday afternoons, 20 and 27 May and 3, 10, 17 and 24 June

or hosts are available at these locations or there are exhibition

from 12 noon to 5 pm on, CIRCL, ABN AMRO Kunstruimte, Akzo

booklets available to explain the exhibitions.

Nobel Art Space and VU Art SCIENCE Gallery are rolling out the red carpet for visitors to their art collections. The Bijbels

Discover and see!

Museum also hosts a literary afternoon in CIRCL on 22 May to

Visit the various locations and experience the spiritual power of

go with the exhibition. For addresses en opening hours go to:

Annita Smit’s monumental paper sculptures in CIRCL; discover

www.circl.nl/circl-art

young talent alongside international masterpieces in the ABN AMRO

www.art-heritageabnamro.nl/kunstcollectie/home-kunstcollectie

Art Space; be seduced by countless portraits in the AkzoNobel

www.artfoundation.akzonobel.com

Art Space; and immerse yourself in the exciting cross-fertilization

www.artsciencegallery.nl

between art and science in the VU Art SCIENCE gallery. Entrance,

www.bijbelsmuseum.nl

guided tours and exhibition booklets are free, reservation is not

This art project is sponsored by:

necessary. Catering is also available at most locations.

Text: Romy Lange • Photography: (clockwise) Anthology by Annita Smit (Bijbels Museum / © Petra Katanic), AS (Artificial Soul) by Jelle Korevaar (VU Art SCIENCE Gallery / ©Marijn de Ruiter), The Model (Hush and Hurl) by Vera Gulikers (AkzoNobel Art Foundation / © Martin van Welzen)

59

Finance

FINANCE

Real estate notary 2.0’ Siemkje Batenburg:

“ZUIDAS IS ONE-STOP-SHOP FOR INTERNATIONAL PROPERTY DEALS” Late last year, the sale of the iconic ABN AMRO head office tower at the Amsterdam Zuidas (for a stellar amount of €750m), was the largest single-asset office transaction in Dutch history.

What preceded the deal? Who were the players? And, who

Step-by-step process

ensured that all critical deadlines in this super-complex

The sale of ABN AMRO’s head office was an unusual one. A whole

transaction were met, so that the total proceeds of €765m

range of factors contributed to the unprecedented purchase price

would be transferred and settled right on time?

of €0.75bn for a Dutch office building. In particular, the location

In the heat of the moment, Siemkje Batenburg, assigned civil law

at the Zuidas, the accessibility, the proximity of Schiphol and the

notary at the ‘Zuidas’ law firm Simmons & Simmons, acting for

attractive Dutch real estate market and business climate for foreign

client DRC SIM, the second financier of buyer Victory Group, kept

companies all played an important role. Another important factor

a cool head and guided the last month of the deal process like a

was that the property stands on freehold land. But, in the end, the

true ‘Notary 2.0’.

price depends on what competing bidders are willing to pay.

60

Finance

“I am convinced that in the future, with large, international transactions such as the sale of the ABN AMRO headquarters, more notaries of the ‘2.0’ generation will come forward”

Siemkje Batenburg

Siemkje explains: “A sales process like this starts with the seller and

interests while keeping a close eye on the required outcomes and

his legal advisors, who issue a tender and draw up an Investment

process deadlines, is what makes my role as a modern notary in so

Memorandum (IM). Next, potential buyers are selected and

exciting and satisfying.

approached. Meanwhile, lawyers draw up a vendor due diligence (VDD) - with legal and fiscal information which is made available to

Zuidas in pole position

interested parties via an online data room. Finally, the seller enters

The Netherlands has a notarial system that is incomparable to

into a bidding process with a handful of potential buyers. A Letter

our neighboring countries. Here, a civil-law notary is responsible

of Intent (LOI) sets out the broad outlines of the transaction, which

for weighing up the interests of all parties involved. Traditionally,

are then further negotiated in a Sale & Purchase Agreement (SPA).

the notary had a passive role, whereby he (civil-law notaries were mostly men) waited until he was asked to take care of all the

In November, a month before the very tight deadline for closing

formalities. But that’s not how I perform my role at Simmons. At

the deal and depositing the entire purchase price of three quarters

other firms too, I see more and more individual notaries who are

of a billion, our client, London debt fund DRC, became involved in

involved from the outset and take on a directing role.

the transaction as a second financier of the buyer, Victory Group.

I am convinced that in the future, with large, international

Our firm, which had already been involved in the due diligence

transactions such as the sale of the ABN AMRO headquarters,

process, was asked to handle the second mortgage. This meant

more and more notaries of the ‘2.0’ generation will come forward.

that I had to jump on a fast-moving train. Since all negotiations

Especially here at the Zuidas, international transactions will

were already completed and the final reports of all parties were on

increasingly be carried out by multidisciplinary, international

the table, adding a second mortgage to the deal made things even

teams of lawyers, tax consultants and civil-law notaries together.

more complex than they already were. However dealing with all

This will give large, Amsterdam-based law firms a major

the parties involved, the buyer, the seller, the financiers, and their

competitive advantage in conducting complex, international

dozens of legal, tax and technical advisors, guarding everyone’s

property transactions.”

Text: Céline Boute & Edwin van Wijk • Photography: Marcel Steinbach

61

Legal

LEGAL These newly qualified lawyers in their togas, just admitted to the Dutch Bar at the courthouse in Zuidas, are an

@loy e ns lo

@hvglaw

eff

inspiring sight. And they have every reason to look proud. We asked some of these fledgling legal eagles about their ambitions for the future.

@simmons_amsterdam

@werkenbijfreshfields

Emma Zwemstra Associate at Freshfields Bruckhaus Deringer Juliet Meijer

“On 23 February 2022, I was sworn in by the Amsterdam

Junior Associate in the Employment team at Simmons & Simmons

Court, and so my life as a lawyer officially commenced.

“As a junior associate in Simmons & Simmons’ Employment team,

Although my student days are over, it feels like my

my objective is to specialize in labour law in an international

learning has only really just begun. Starting in the Dispute

setting in which there is extensive internal collaboration with other

Resolution team at Freshfields Bruckhaus Deringer, as

disciplines as well. Beyond that, my aim is to develop into a strong

well as starting with the professional training of the

lawyer and learn all the finer points of the profession. Working in

bar association and the Law Firm School, means being

this small team, lines of communication are short and I’m already

challenged intellectually, whilst also getting to know a new

learning a great deal from my immediate colleagues. It’s also very

environment and meeting a lot of people. This provides me

educational (and fun!) to get to work with people at our foreign

with the opportunity to grow, which is my main goal for the

offices. It is literally and figuratively giving me a cross-border

future as a young lawyer.”

perspective!”

62

Legal

thoff @werkenbijhou

e nb @ we r k @werke

nbijhou

ijhoga

nlovell

s @ we r

thoff

@werkenbijcms

kenbij n

auta d

utilh

@werkenbijlexence

Marco Boudens Corporate M&A/Energy Lawyer at CMS “I joined CMS on 1 November, in the Corporate/M&A and Energy

Veerle van den Boomen

section. On Wednesday, 23 February 2022 I was sworn in as a lawyer at

Lawyer at Lexence

the Amsterdam District Court, along with eight other CMS associates.

“I was sworn in as a lawyer at the Amsterdam District

That made it extra fun as we could celebrate at the office together.

Court along with four other colleagues from Lexence

My ambitions for the time ahead are mainly to keep abreast of

on 23 February. Despite the fact that family and friends

developments in energy law, as well as to hone skills that are much-

couldn’t attend in person, due to the Covid-19 restrictions

needed in corporate practice. What’s great about developments

at the time, it was no less of a special day for me. Swearing

in energy law, is that the field not only encompasses a whole range

the oath in front of the judge in your robe is something

of issues (from rising natural gas prices to possible prioritization

most of us have been looking forward to for a long time.

of electricity grid connections), but these are areas where a lot is

In the years ahead I hope to develop myself to the fullest

happening, also in terms of the law. As a result, they are featured the

extent at Lexence, both personally and professionally.”

news weekly, if not daily, and are socially relevant as well.”

63

Apartment ...

or cottage

In the city ...

or in the country

A financial advisor who arranges everything

or get a mortgage online on your own

Lost in transla�on?

We’re not. www.taalcentrum-vu.nl/en/transla�ons 020 - 598 64 20 | info@taalcentrum-vu.nl

Whatever you decide, We will provide you with the best advice De Hypotheker Zuidas Strawinskylaan 1427 WTC Amsterdam 1077 XX Amsterdam + 31 (0)20 662 1411 www.hypotheker.nl

Interview

HELLO ZUIDAS INTRODUCES

RENÉ TEEUWEN Chair of the Zuidas Accessibility Task Force René, could you tell us about yourself?

“I started out as a political scientist, but these days mobility runs through my veins. I have wide experience from doing many projects in this field and it’s a domain that really fits me. There is a wealth of developments and innovations. It’s a challenging playing field for people involved and mobility is instrumental in society.”

“As well as chairing the Task Force, I am also a mobility broker.

The most crucial thing, as I see it, is a sound strategic approach and then the follow-up to a successful roll-out. I tackle this somewhat differently from the customary pathways. I admire people like Elon Musk and, closer to home, Daan Roosegaarde.

They’re classic out-of-the-box thinkers who come up with ‘moonshot’ projects but are also down working in operations and persevere for as long as it takes to get the result they’re after. That describes me, too. ‘Never give up’ is my motto. Which may also

René Teeuwen

explain why I love studying astronomy! I’m taking a weekly course and spend time stargazing at the observatory.”

What is your favourite spot in Zuidas?

“The new INNSiDE hotel by Meliá has really stolen my heart. The

What is your prior work experience?

Cielo Skybar and Restaurant offer a stunning view of the city, with a

“I was part of the Zuidasdok project. I was in charge of finding

helicopter view of building works at the revamped Zuid station and

suitable P+R locations at a certain distance from Zuidas, in places

A10 Zuid where it’s being widened and dug underground.”

like Schiphol, Badhoevedorp, Breukelen and Almere.”

Is there anything else you would like What attracted you to this job at Hello Zuidas?

to share with readers of Hello Zuidas?

“In 2019, most Zuidasdok activities were temporarily suspended.

“Zuidas is a unique and fantastic district to be proud of. It’s

At the same time, this chairing position came up. It sounded like

expanding with not only additional work locations but also,

a nice challenge to join the Hello Zuidas team in shaping Zuidas

increasingly, homes and great amenities. And there’s more and

into an attractive place to locate. My role consists in working with

more to do during evenings and weekends. To me, Zuidas is an

businesses, the City of Amsterdam and Zuidasdok to keep Zuidas

amazing testing ground that deserves to be emulated worldwide!”

accessible. Under the current plans, we’ll see a 42% gross floor area increase in the period up to 2030. That means more residents, more employees and more visitors. And it equals more people travelling, too. So, we need to prepare for that.”

Text: Céline Boute • Photography: Caily Bobbie Jo

Hello Zuidas René Teeuwen Strawinskylaan 61 1077 XW Amsterdam + 31 (0)20 333 74 41 rene.teeuwen@hellozuidas.com

65

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members

SV RAP

MOLTENI&C AMSTERDAM FLAGSHIP STORE OPERATED BY CO VAN DER HORST

Sector: Sport association

Sector: Interior design & architecture

Employees: 2, plus many volunteers

Number of employees: 20 Link with Zuidas: In charge of the yearly ‘Advolympics’, an Link with Zuidas: Co van der Horst is opening a second flagship

athletic tournament for the 20 largest law and civil-law notary

store in Zuidas in May.

firms, most of which are in Zuidas. Hospitality partner for numerous companies in Zuidas.

Reason for becoming a Hello Zuidas member: Occupying 800m2 on the highest floors of Valley, the flagship store adds a

Reason for becoming a Hello Zuidas member: To open the

whole new dimension to design, hospitality, service and interior

complex (with pristine grass pitches) to companies affiliated with

advice. Contact us about hosting your next business event,

Zuidas for athletic events and possible hospitality partnerships

meeting, lunch or other function at 100 meters high.

for the Zuidas Cup sport day.

GREENBERG TRAURIG, LLP Sector: Law Employees: 100+ Link with Zuidas: Greenberg Traurig is based in Valley at number 545 Beethovenstraat.

in building good ties with our neighbours. By becoming

BPD GEBIEDSONTWIKKELING, NORTH/WEST REGION

a member of Hello Zuidas, we hope to make a positive

Sector: Area & project development

contribution to this community. It is the perfect platform for

Employees: 60 FTEs

Reason for becoming a Hello Zuidas member: We believe

connecting with this community and making Zuidas even better together.

Link with Zuidas: BPD was involved in the construction of eight towers in the Gershwin neighbourhood.

Reason for becoming a Hello Zuidas member: BPD is a cofounder of Hello Zuidas and values its involvement in the district.

66

New Members

CLEAN CENTER Sector: Dry-cleaning and laundry services Employees: 3 Link with Zuidas: With over 50 years in the textile cleaning business, Clean Center now has a shop in the WTC facility centre, open from 8am to 4pm every weekday.

ROLAND BERGER

Reason for becoming a Hello Zuidas member: First impressions matter for professionals and their businesses. A fresh set of clothes

Sector: Strategy consulting

or a well-dressed window sends the right message. Clean Center

Number of employees: 120 (in Amsterdam)

can help all Hello Zuidas members make the best first impression.

Link with Zuidas: We have been based in the WTC in Zuidas since the Dutch office was founded in 2002.

Reason for becoming a Hello Zuidas member: Zuidas has been Roland Berger’s home base for more than 20 years. Like Zuidas itself, our office has grown over those years. The time has come for us to make an active contribution to a pleasant and safe living and working environment here.

STICHTING OPEN THE DOORS Sector: Partner in national and international engagement,

one way we are building bridges between Zuidas and the

culture, art, architecture, knowledge transfer and experiences

rest of Amsterdam.

Employees: 3 Reason for becoming a Hello Zuidas member: Open The Link with Zuidas: We organize events such as Open Tower Day

Doors is a foundation based in the Financial Offices in the

in Amsterdam, which has opened the doors of local towers to a

Symphony tower, with a phenomenal view of Amsterdam.

wide public since 2014. In that time, 17 organizations in Zuidas

Here we have guaranteed inspiration to develop and produce

have welcomed more than 25,000 visitors. Open Tower Day is

fabulous events and products every year!

Photo caption: Opening of Amsterdam’s 10th Open Tower Day in WTC Amsterdam, Tower Ten

67

Memo Board

MEMO BOARD THE CITY FROM

ON HIGH

On Saturday 26 March, Amsterdam celebrated another edition of its annual Open

Tower Day. Some 13,000 visitors came to admire the city from on high, making the event a soaring success. As the tenth anniversary, this was also an extra special edition. With a grand total of 19 towers opening their doors, visitors not only got to enjoy panoramic views, but also attended talks and joined a variety of guided tours.

Five urban sketchers were invited to render the day’s fabulous views from the WTC Amsterdam, and the organizers hosted a photo contest. If you missed this year’s Open Tower Day and the chance to see the city from a more elevated perspective – don’t despair! The next edition is already in the works, though you’ll have to wait until March 2023. It promises to be another fun and festive event, so keep an eye on the social media channels for details.

ZUIDAS SUSTAINABILITY AWARD Hello Zuidas, Amsterdam-Zuidas and Green Business Club Zuidas are joining forces this year to hand out the first-ever Zuidas Sustainability Award. The aim is to reward people and organizations that are actively striving to make Zuidas more sustainable.

The organizers invited submissions of innovative and impactful projects, from smallscale neighbourhood initiatives to major building projects to partnerships that are having positive local impact. Anyone and anything that is helping to make the district future-proof in any form was welcome to enter. The presentation ceremony is set for 17 May in Almere. Electric buses will bring participants to the Floriade Expo to visit the International Horticultural Exhibition, gain inspiration and toast the winners.

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Text: Tessa Burger & Fleur Nuisker

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ABN AMRO Accendium Accenture À Deauville Acre AFC AkzoNobel Albert Heijn Alpha Security AMAZE amsterdam inbusiness Amsterdam UMC Amsterdamse Bos Arcadis Arnold & Siedsma Art Zuid Asito Asunaro Holland Interplan Avenue Services Avis Budget Autoverhuur Bagels & Beans Baker McKenzie Bar Boele Bar Valdi Being Development Bolenius Boontje Advocaten Bouwens& Boyden Global Executive Search BPD Breevast BREIKERS Broersma Nieuwbouw Caffè Belmondo CBRE B.V. Che Buono Cielo Circl Clean Center Club Sportive CMS CoffeeDC Cognito Financial Communications Confius Executive Search Corporate Housing Factory Cosmo Hairstyling Courtesie International Business Affairs Crossover (AM) Crowne Plaza A’dam South Customized Media

MAY 2022

51. D&B The Facility Group 52. De Brauw Blackstone Westbroek 53. De Hypotheker 54. Deloitte 55. De Kredieter 56. De Nieuwe Poort 57. De Pizzabakkers | Zuidas 58. Dentons 59. Doctor Feelgood 60. Donkey Republic 61. Eden McCallum 62. Edge Technologies 63. Eefje Voogd Makelaardij 64. Engel & Völkers 65. Enterprise Netherlands 66. EQUANS 67. Euro CCP 68. European Language Centre 69. Expat Center 70. EY 71. Fam. Advocaten 72. Fetch Car Sharing 73. Financial Offices 74. Five Clinics 75. Flexform Amsterdam 76. FLOW Real Estate 77. Food & i 78. Fortron B.V. 79. Freelancers United 80. Freshfields Bruckhaus Deringer 81. Fris Makelaars 82. FYEO 83. Gelderlandplein 84. G&S Vastgoed 85. Gerrit Rietveld Academie 86. Goede Doelen Loterijen 87. Grand Café Mahler 88. Greenberg Nielsen 89. Greenberg Traurig 90. Green Business Club Zuidas 91. Greenwheels 92. Gustavino 93. GVB 94. HAB Int. Accountants & Consultants 95. Happyhappyjoyjoy Zuidas 96. Heeneman & Partners 97. Hestia Kinderopvang 98. Het Zwarte Fietsenplan 99. Hogan Lovells International LLP 100. Hotel & Wellness Zuiver

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

101. Houthoff 102. Hotel TWENTY EIGHT 103. House of Sports 104. Htel Serviced Apartments 105. IEF Real Estate 106. IMA 107. InAmsterdam 108. INK Interiors 109. Innside by Melia 110. ISX Beveiliging 111. JuiceBrothers 112. Karhoo 113. KNAP Makelaardij 114. König + Neurath (Nederland) A.G. 115. Kraft Heinz 116. La Lotteria 117. Lebkov & Sons 118. Lexence 119. LibRT 120. Limon 121. Loyens & Loeff 122. Lunshof Makelaardij 123. Lyon Office Support 124. Maarsen Groep Beheer B.V. 125. Macquarie Capital (Europe) 126. Made in May 127. Magazine-Masters.nl 128. MaMa Kelly 129. Market 33 130. Mastercard 131. Mastro Sarto 132. MBO College Zuid 133. Mech Make & Take 134. Misura Sartoria 135. Mobeazy Flexible Carsharing 136. Molteni&C|Dada Amsterdam Flagship Store 137. Multicopy Amsterdam Centrum 138. NACH 139. Nannies Nursery 140. NatWest Markets 141. NDI ICT Solutions 142. Nederlandse Ver. van Banken 143. Nedstede Real Estate 144. NH Amsterdam Zuid 145. nhow Amsterdam RAI 146. Nicolaas Lyceum 147. Novotel Amsterdam City 148. NS 149. Oliver’s

150. Olympisch Stadion 151. ONE-Dyas B.V. 152. Openbare Bibliotheek 153. ORAM 154. Oranje Energie 155. Ox & Bucks 156. PAN Amsterdam 157. Pancakes Amsterdam 158. Partou Kinderopvang 159. Pathé 160. Personality 161. PizzaLab 162. PLTS Reformer Pilates 163. Poké Perfect 164. Premier Suites Plus Amsterdam 165. Projectorganisatie Zuidasdok 166. Property NL B.V. 167. Protiviti 168. Provast 169. Q-Park Nederland 170. Rabobank A’dam Markt Zuid 171. RAI Amsterdam 172. Regus 173. Reset Yourself 174. RGA International Reinsurance 175. Rialto 176. Rivers 177. Rob Peetoom 178. Roland Berger 179. Ronald McDonaldhuis VUmc 180. Rosarium 181. Russell Reynolds Associates 182. Savills Amsterdam 183. Salsa Shop 184. Season-Flowers 185. Securitas 186. Shinyu Body & Mind 187. Simmons & Simmons LLP 188. Sixt 189. Smartphone Citywalk Zuidas 190. Specialists in Security 191. Spirit Hospitality Services 192. Square 193. Stibbe 194. Stichting Opem The Doors 195. Student Experience 196. Summertime 197. SV RAP 198. Symphony’s 199. Taalcentrum - VU

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2022 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Editor-in-chief Editor & Sales Intern Art Director Translation Final Editor Printed by Frequency

200. Tandartsenpraktijk Van de Veer 201. Taylor Wessing 202. Tax Consultants International 203. Taxicentrale Amsterdam (TCA) 204. The Bank of New York Mellon 205. The Basket 206. The Breakfast Club 207. The Office Operators 208. The Upside Down Amsterdam 209. Thomaskerk Amsterdam 210. Tierra 211. TPEX 212. TREC 213. Tribes 214. Urban Salad 215. Van der Valk Hotel Amsterdam Zuidas 216. Van Dijk & Ten Cate 217. Van Gool Elburg 218. Van Lanschot Kempen 219. Vermaat Groep 220. Vesteda 221. Von Poll Real Estate 222. VondelGym 223. VORM Ontwikkeling 224. Vrije Universiteit Amsterdam 225. VU | Griffioen 226. Wagamama 227. Watersportvereniging De Koenen 228. Welcome Home 229. WeWork 230. Wineboutique & Spirits 231. Wintertaling 232. WTC Amsterdam 233. WTC A’dam Business Club 234. WTCafé De Blauwe Engel 235. WuSH 236. X.Bike 237. XO Optics 238. X2X Worldwide Express 239. Your Assistant 240. Zuidas Apotheek 241. Zuidas Bier 242. Zuidas gemeente Amsterdam 243. Zuidas Markt 244. Zuidas Publishers 245. Zuidas Today 246. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Romy Lange Céline Boute & Tessa Burger Fleur Nuisker Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik Magazine Masters Six times a year (bi-monthly)

Editors Romy Lange, Céline Boute, Tessa Burger, Fleur Nuisker, John Leerdam, Jos Moerkamp & Trevor Holtkamp Photography Caily Bobbie Jo, Nestor Tsakirakis (Studio Klijn), Roxanne Wilm, Marcel Steinbach, Fien van Snippenberg, Michel Kievits

Thanks to Annelies van Eenennaam (Gerrit Rietveld Academie), Van Poelgeest, The Mayor Amstelveen, FYEO, Kroonenberg Groep, Zuidas (Gemeente Amsterdam), Gelderlandplein, Taalcentrum-VU, De Hypotheker, John Leerdam, Colliers, Corporate Housing Factory, Tower Ten, Enterprise Netherlands, Cromwell Property Group, Stephanie Mulder, Kazem Aesthetica, Manhattan Lounge Bar, VU Amsterdam, Brendy Boogaard, IMA (Institute of Management Accountants), Rotterdam School of Management, Fun Forest, AICS South Campus, Amsterdam City Swim, Siemkje Batenburg, René Teeuwen & Hannah Bailon.

Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Trevor Holtkamp en Jos Moerkamp

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