HELLOZUIDAS.COM JULY • AUGUST 2022
62
“IT’S VITAL TO GIVE EVERYONE AN EQUAL PLATFORM SO ALL VOICES ARE HEARD”
SANDRA HEYMANS DIRECTOR AT CBRE PROPERTY MANAGEMENT
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Preface
PREFACE Next issue [63] 5th of September 2022
Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.
I hope you got to enjoy some of the various events held in Zuidas this past month, most notably the Hap & Trap, Blauwe When I founded Zuidas Publishers five years ago, my office at WTC Amsterdam was
Engel Summer Party and the Zuidas Run.
a one-woman outfit. For three whole years I juggled a variety of projects day in, day
Of course, there’s plenty more in store.
out, all on my own. Voluntarily, of course. But when my second daughter was on
Next month will be the first time ever that
the way, I knew I had to figure out some kind of maternity leave, so I called in an old
Pride comes to Zuidas. On Friday 5 August
colleague of mine. That’s when I remembered how much fun it is to work with other
we’ll be hosting an open-air cinema night
people, and how nice it is to be able to bounce ideas off one another, get input and
on Gershwinplein. The Grachtenfestival
tackle new projects as a team. Fast forward a couple years and now there are four of
kicks off once more on 16 August, featuring
us working together in an office that has been totally made over into a homey setting,
concerts at gorgeous locations, such as
with lots of furniture. A pink SMEG fridge is the finishing touch.
nhow, 2Amsterdam and Loyens & Loeff. And there’s also the Zuidas Market on
Recently, someone observed to me that my team is not diverse enough. I beg to differ. Our
Gershwinplein. In short, we have a great
ages range from 17 to 36, situating us in very different phases of our lives. We have diverging
summer lined up for you. We’re excited and
interests and opinions, so we are always learning from each other. Our office welcomes
hope you are, too! I look forward to seeing
everyone, provided you’re a good fit for the team (and love the colour pink!). I imagine this
you around soon. Until then, enjoy this
is how every company approaches hiring. Diversity and inclusion are clearly important
issue of Hello Zuidas magazine.
topics and a big focus of attention and effort in this district. We were curious to find out what other organizations are doing on this front. So, we decided to devote an issue to it. It
OLIVIER OTTEN
has been an enlightening experience for sure!
Managing director of Hello Zuidas
I am incredibly proud of my team. These ladies go all out every day to make something worthwhile together, and they have my deepest respect. I wish all of you a wonderful summer! ROMY LANGE Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl
3
Index
INDEX
06
10
18
33
41
52
06 Coverstory with Sandra Heymans 10 Building the Future Director at CBRE Property Management
• Ask&Go to provide travel advice during zuidasdok works • A green public transport hub in the heart of the city • Two residential towers along Beatrixpark
12 Share #Zuidas 15 Column 16 Got a Minute 18 Zuidas Hometour 20 Property Social Media
John Leerdam
Do you think Zuidas is diverse enough? ‘’Living and working in Zuidas is my ideal combination’’ Pupils design sustainable Ravel community
22 Sustainability Award 25 Agenda 30 Finance 33 Beauty & Fashion Special @ Floriade Expo Almere Don’t miss it
‘’I’ve never done it before, so I think I can’’ Intro: Zuidas beauty and fashion 34 Renessence 37 Feraggio 39 Meet the… Personal Trainer
40 Hello You 41 Diversity and Inclusion Special Hap & Trap Zuidas
50 Sustainability 52 Architecture 55 Hello Zuidas 56 Mobility 58 New Members HZ 61 Memoboard
‘’The time for change is now’’ Terrace Tower
introduces Rose Wiewel
Mobility Survey: Zuidas scores 7.3 Hello Zuidas welcomes new members Zuidas updates
Intro: A welcoming workplace performs better 42. Accenture 44. Van Lanschot Kempen 46. Alnylam Pharmaceuticals 48. Legal
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
5
Coverstory
“IT’S VITAL TO GIVE EVERYONE AN EQUAL PLATFORM SO ALL VOICES ARE HEARD” Sandra Heymans, director at CBRE Property Management With the opening of Tower Ten in late summer, the World Trade Center Amsterdam
in a former car garage, is a real showcase
will boast another high-end addition. Responsible for coordinating and optimizing
for our workplace design departments. We
services for the building’s tenants and owners will be the CBRE Property
can present our philosophy here of what
Management team, one of the teams working at Zuidas that Sandra is ultimately
brings people to the office – to meet and
responsible for. We sat down with her to talk about CBRE’s big plans, her firm’s
collaborate – in a brilliant and innovative
vision on the future of Zuidas and why collaboration is so crucial in this district.
way. Our varied range of workspaces offers something for everyone, and the café is
CBRE has carved out a prominent
Your company is active in a
ideal for meeting with clients or grabbing
position in Zuidas. Can you tell us some-
number of business districts.
a coffee. Renovating and using an existing
thing about your activities in the district?
How is Zuidas different from
building in a different way is sustainable
“Our activities basically span everything
other places in the Netherlands?
and it aligns with CBRE’s sustainability
connected to real estate and tenancy
“The scale and appeal of Zuidas are
goals of being completely energy neutral
consulting, focused on creating value-
unequalled in this country. But also the
by 2040. We advise our clients on that as
add solutions. Currently, we manage
diversity of this area and its position within
well. We are now in an up-and-coming
around forty percent of building stock
the Amsterdam community are unique.
area, but our office bicycles and cars get us
here and even have our own team
Plus, there is so much in the works. The
to Zuidas in less than ten minutes.
on-site in the WTC. In other towers our
district was attractive already, but with all
presence may be less obvious, but our
the new projects it keeps on getting better.
What’s your outlook on Zuidas and
work behind the scenes has real effect.
To me, that’s really amazing.”
the future of this district? Will developments continue at the same
From welcoming new tenants, like in Tower Ten, to managing all facilities and
And yet, CBRE relocated its office to De
fast pace, or will it tail off at some point?
technical systems we make sure buildings
Schinkel. Are you missing Zuidas at all?
“This location obviously has loads of
run smoothly. We pay a lot of attention to
“Our former office at the Zuidas had its
potential and the municipality has big
services that increase tenant satisfaction,
perks, but so has our new office at De
ambitions. Possibilities abound, and the
on stage and in the wings.”
Schinkel. Our new office, which is based
completion of Zuidasdok will make it easier
6
Text: Romy Lange & Tessa Burger • Photography: Dieuwertje van der Stoep, Meisje met de camera
Coverstory
7
Coverstory
to reach and improve public transport
in different ways in every country where
doing here. I think it’s really good that this
connectivity even with all the growth.
CBRE operates, since each country has
is getting more attention. CBRE’s advisors
This has long been a point of concern and
its own challenges. For that reason, we
play a role here, too. We guide our clients
discussion, in terms of how do we keep the
always try to attract people from different
on how to do better, for example on how
area accessible when plans are to build
backgrounds. Having varied perspectives
property owners can have a positive impact
tens of thousands more square metres in
in our organization only makes it stronger,
on the climate by reducing carbon footprint.
offices and housing? How do we make that
and it’s vital to give everyone an equal
Just recently we launched a special service
work with rush hours and parking, and
platform so all voices are heard. For CBRE,
focused on the social side of this process.
how can we manage it? It’s important to
the main thing is that we value diverse
We look at the role of buildings in the vicinity
coordinate this with all parties involved
ideas, because they’ll help the organization
and find ways to connect people with each
so we’re not all trying to invent our own
to carry on growing and achieving its
other, but also with the community in a
wheel, but are actually pooling efforts for a
objectives. Doing business is just more
broader sense. There’s more consideration
solution that serves everyone.”
fun when you’re working with people from
for everybody, and people feel more seen
different backgrounds, a range of fields and
and heard. We need to reach out to one
In this issue we’re spotlighting
with diverse interests, and so we’re working
another and find ways together to help and
diversity and inclusion. Is CBRE
hard on that.”
strengthen each other.”
doing anything on that front? “Absolutely. We are guided in part by our
Is there anything else you would like
RISE values, which stands for Respect,
to share with readers of Hello Zuidas?
Integrity, Service and Excellence, the first
“Zuidas is an incredibly densely built-up
two of which incorporate diversity, equity
area, and we mustn’t forget the climate
and inclusion. These values are enacted
impact of all the amazing things we’re
8
“Doing business is way more fun when working with people from different backgrounds”
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Building The Future
BUILDING THE FUTURE
ASK&GO TO PROVIDE TRAVEL ADVICE DURING ZUIDASDOK WORKS
10
Building The Future
Building The Future
A GREEN PUBLIC TRANSPORT HUB IN THE HEART OF THE CITY
SCAN THE QR CODE
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65
Follow on
A leafy green area where public transport and urban life
contact@zuidas.nl
zuidas
merge. This is the idea guiding the redesign of Amsterdam
www.zuidas.nl
@zuidasamsterdam
Zuid station. What will it be like for travellers?
Between 22 July and 3 August, the A4 and A10 Zuid in the direction of Utrecht
as of 22 July at 22:00 and last until the
will be closed. Trains will run a revised service. How will this affect you? Consult
morning rush hour on Wednesday,
Ask&GO to get personalized travel advice via WhatsApp.
3 August. Although a relatively quiet
“Amsterdam Zuid is not just a station, but a public transport
surroundings need to be better able to retain excess water
period of traffic has been chosen for
hub”, says architect Koen van Velsen. He is Zuidasdok’s chief
for longer periods, to avoid overburdening the sewage
In the lead-up to and during the works,
service for everyone with travel queries,
the road closure, motorists can expect
architecture and spatial quality consultant. “This public
system”, explains Frank Bouwman, architecture and
the Ask&GO team will be available to
regardless of mode of transport.
significantly longer journey times, of up
transport hub is not separate from the city, but actually
construction project manager. Instead of directly draining
to one hour in total. Amsterdam Zuid
integrated within it. Public transport is an increasingly
rainwater away, public space needs to hold it longer. “The
provide personalized travel advice through askandgo.nl. Maybe you have
How does it work?
station will remain accessible by metro
important part of urban life. The two passageways running
planted platform roofs work similar to a regular garden,
an appointment at VU Amsterdam,
• Scan the QR code
during this period. The same applies
underneath the tracks are routes through the city. You’re not
where the water gradually runs off.”
commute to Zuidas daily, or want
• Alternatively, contact Ask&GO
to take the A10 Zuid to Amsterdam
to railway services, but timetables will
walking into a station, but actually passing through the city
Zuidasdok (085-0659091)
be modified due to the closure of two
itself. And, of course, if you head upstairs from one of the
Biodiversity boost
directly via WhatsApp
tracks. To plan your journey, contact
passageways, you can catch the train or metro there.” The
Not only will these platform roofs all be green, so will
• Start a WhatsApp chat
Ask&GO Zuidasdok (085-0659091).
essence of the design is the link between the public space and
the station’s surroundings – not least because the A10 is
all kinds of public transport. “This is also what was behind
disappearing underground. The resulting green spaces
travel. While the works are in progress,
Significant delays
Amsterdam Zuid station
our idea of housing all the different forms of public transport
will not only retain water more effectively, but also boost
they will respond with your best
For an 11-day period during the summer
We are currently working on a complete
under one roof, rather than what is often the case, which is a
biodiversity, making the area more attractive for people,
journey options in ten minutes or less.
we will be closing the A4 and the A10
renovation of Amsterdam Zuid station
railway station with a bus station at the front or back of it.”
too. And all that right in the heart of Zuidas. Moreover, says
Outside the period of major works, the
Zuid in the direction of Utrecht from the
as well as widening and tunnelling the
response time is within one day. They
Badhoevedorp junction to the S109 RAI
A10 Zuid underground. This work will
Adding vegetation
Cities are becoming increasingly hot and we need to adapt
will also send route links for navigation
access road. Traffic will be diverted via
involve frequent road, railway and metro
The architectural brief also included adding as much
our designs to ensure that places where a lot of people
apps such as Google Maps. Ask&GO is a
the A9 and A5. The closure will effective
closures over the coming years.
vegetation to Zuidas as possible. “The station and its
spend time become or stay cooler”.
Zuidoost. Ask&GO can inform you of any expected disruptions based on your destination and preferred mode of
Photography: Ton Borsboom & YourCaptain Luchtfotografie
Bouwman, “These green areas also help reduce heat stress.
11
Building The future
TWO RESIDENTIAL TOWERS ALONG BEATRIXPARK
Social Media
SOCIAL MEDIA
Two more towers are coming to the Zuidas skyline. Rising 60 and 70 metres, the new residential blocks designed by architectural firm UNStudio will have a combined total of 196 homes. With green rooftops, varied planting, and accommodation for insects and birds, the buildings will link up with the flora and fauna in Beatrixpark. The ground floor will have a swimming pool, wellness centre, gym and in-house cinema for residents, as well as a restaurant overlooking Beatrixpark. Construction is slated to start in the second half of 2022. Completion is scheduled for 2025.
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@HelloZuidas
... Splinter de Mooij left his soccer
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For employees of
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it is possible to join our LinkedIn group or link as a contact. @arienavanwageningen
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Column
COLUMN
FROM ACKNOWLEDGEMENT TO ACTION The Dutch Cabinet acknowledges the existence of institutional racism. Recently, that headline was all over the media. Having been part of Dutch society for more than forty years now, it felt to me like a mind-blowing admission. Still, the mere act of saying it on the record does nothing for the victims of institutional racism. To me personally, born on an island of many cultures, it was only natural that cultural diversity was celebrated at school, at the music academy, at football and tennis clubs. My secondary school was like one great daily United Nations assembly. Today, I witness the same thing in Amsterdam and, to an extent, in The Netherlands other big cities as well. In my last column, I wrote about the interim evaluation I got back in 1982 as a drama academy student in Maastricht. “Due to your black skin colour, Dutch companies will not accept you into their ranks. You would do better to return to the Caribbean.” I realized I was experiencing exclusion. Nowadays, this kind of exclusion is more relevant than ever. The negative evaluation I received as a student falls under the same kind of labelling applied to victims of the Dutch childcare benefits scandal. Only, the nature of these negative assessments is more painful and the tenor harsher than ever. This is an insupportable situation. It’s bad not only for vulnerable groups, but also for employers, our government and for a society premised on democratic values and fundamental rights. Many organizations have good intentions for promoting workforce inclusivity. But good intentions alone won’t cut it. One widespread problem is, that whilst organizations hold out the prospect of equal opportunities for job applicants and employees, their internal
John Leerdam is a Dutch film and theater director and former politician. He was a member of the parlement for the Partij van de Arbeid (PvdA) from 2003 to 2012.
systems don’t accommodate diversity. Systems need to be radically overhauled to create more room to value differences. If we want to stride into a new era, we have to pursue diversity now. In Zuidas, it may feel as if diversity and inclusion skipped our part of the city. In every other neighbourhood, the diversity of the population is real and tangible. The challenge for our district now is to build diversity into our business culture, in keeping with the SER Diversity Charter. According to widely respected professors Ghorashi and Schaeffer, there are exciting times in store. Amsterdam’s new municipal executives have earmarked funds for diversity and inclusion in their Coalition Agreement for 2022-2026. That’s commendable, but the Zuidas district says it’s working on this, too. It would be so much better if these parties combined forces. Another positive point is that VU Amsterdam hosted a hugely successful celebration of Black Achievement Month in 2021, with an event showcasing a wealth of young talent. That’s a hopeful sign. As a black man living in one of Europe’s most amazing cities, I am also hopeful that 2022 will see us close the gap on workplace diversity and inclusion. Acknowledging that institutional racism exists is just the beginning. Now let’s get it right by achieving the opposite – starting right here in Zuidas!
Photography: Nestor Tsakirakis, Studio Klijn
15
Hello People
HELLO PEOPLE
GOT A MINUTE? Are diversity and inclusivity getting the attention they deserve in Zuidas, and how
are local companies doing on this front? We asked people on the street to find out. Here, five workers and visitors in Zuidas share their thoughts with us.
Miranda Brugman (55) “In my opinion there is not enough diversity and inclusion in Zuidas. Looking at the social classes here, there is a striking lack of diversity and inclusion. Zuidas is a place with a high concentration of professionals, so I think an ideal scenario where not everyone’s in suits would be unrealistic, as that’s reflective of professionals in Holland. I’m rooting for efforts bringing in a wider variety of businesses, , not only on the high end scale, but also more common shops, like maybe a nice greengrocer.Something for everyone. As a self-employed career coach, a lot of my work is about helping everyone to be involved and feel good.”
16
Hello People
Dominique Schilling (41) “When you see all the men in suits walking around in Zuidas and compare that to how few women work at companies here, you could safely state that Zuidas has a ways to go on diversity and inclusivity. I work in a male-dominated organization myself, where the difference between men and women in the workplace is noticeable. If I could set an objective, I would like to see more women and fewer men in suits. It’s a long-winded process, but I’m hopeful we’ll gradually shift towards stronger diversity and inclusivity.”
Odede Lion (48) and Yaoendé Perets (53) “We’ve been working in Zuidas for 15 years. Diversity and inclusivity have definitely grown during that time, which we are very happy about. To me, diversity and inclusivity in Zuidas are about what the location offers, such as places to go for lunch. There are a ton of food shops of different nationalities, like a Mexican salsa shop and a kebab place. There’s more variation and that’s the spice of life. At our office we also have people of various different nationalities, and that only makes work life more interesting.”
Nazha (58) “I absolutely think there is enough diversity and inclusivity in Zuidas. I feel totally at homet here. Obviously, there are lots of smartly dressed people, but I wouldn’t want it any other way. You should look smart and professional on the job. It’s only logical! I don’t make any distinctions between people, whatever they’re wearing or whatever they look like.. There’s plenty of diversity and inclusivity where I work and we really value it.”
Text: Fleur Nuisker • Photography: Caily Bobbie Jo
17
Zuidas Home Tour
ZUIDAS HOME TOUR
“Living and working in Zuidas is my ideal combination” Zuidas is a distinctive part of the city and in high demand among house hunters. Between now and 2040, some 8,000 to 9,000 new homes will be built here. Once known mostly as an office location, more recently Zuidas has been shedding that image in a complete metamorphosis. When Zuidas is finished in around 2040, a projected 15,000 people will call it home. In this section, we ask residents to tell us where they live and how they like life in Zuidas. This time, we talked to businesswoman Bianca Smits, owner of Blush Beauty & Skin Clinic. Based in Zuidas for 16 years, her professional clinic offers a range of services and is specialized in improving and optimizing skin condition. Recently, Bianca moved into a new apartment in the mixed-used Valley building. She tells us all about her brand-new apartment, her work and living in the area.
18
Zuidas Home Tour
Bianca, could you tell
own business. It was through an ad that
merchants to give the district more of
us a bit about yourself?
I wound up at Clubsportive in Zuidas,
an own identity. The office vibe needs
“I started as a beautician 16 years ago,
and from there I progressed further up
to make way more for a pleasant living
opening my own salon in the same building
the road. It made sense for me to stay in
environment.”
as Clubsportive. Six years later I had an
Zuidas, mainly because I already had a
opportunity to relocate to premises of
wide clientele here.”
my own on Gustav Mahlerlaan. My salon Blush Beauty & Skin Clinic has been
What is it like to both
based there for ten years now. As well as
live and work in Zuidas?
skin-conditioning treatments, we also
“To me, it feels like the most normal
offer things like pedicures and manicures.
thing in the world to live and work in
Zuidas has developed hugely in the long
Zuidas. It’s an area of massive growth
time I’ve been here. Just look at all the
and development and a place that’s also
places there are to live. I personally leapt
getting nicer to live in. Granted, you feel a
at that chance as well. Living here, you
certain amount of pressure to grow and
feel the strong dynamic of Zuidas. You see
achieve at the same pace. I really like the
loads of ambitious people and growing
combination of working and living in the
companies. Coming back to my apartment
same neighbourhood and wouldn’t want
after a long day at work totally feels like
that to be anywhere else than Zuidas, it’s
coming home, and you barely notice you’re
my ideal combination.”
in busy Zuidas at all.” Is there anything still What brought you to Zuidas 16 years ago?
missing in the area?
“After my professional training, I crafted
“If you ask me, Zuidas could be greener.
my own vision on beauty and decided
That would bring more life to the area.
to develop that further by starting my
And I’d also love to see more small
Name
Bianca Smits
Building
Valley
Hobbies
I am very creative. I love painting, sewing, reading and writing. These activities really relax me and I can spend hours doing them.
Favourite spot in Zuidas The market is fun to visit and I go every Thursday to pick up fresh flowers. Limon Zuidas is also a nice spot for lunch or drinks. Favourite spot or object at home My favourite spot at home is my balcony. I spend mornings before work and evenings after work there. Looking out from there feels like looking into the world. It’s where I like to have a coffee and write in my journal. In my kitchen, I have my china collection on the top shelf. Where I lived before I never used it, because it felt too special. But now in my new place I use it every day, and it really brings me joy.
Text: Fleur Nuisker • Photography: Roxanne Wilm
19
Property
PROPERTY
PUPILS DESIGN SUSTAINABLE RAVEL COMMUNITY Pupils at Vossius Gymnasium were recently asked to come
Gymnasium) and chief designer Paco Bunnik (Zuidas),
up with ideas for Amsterdam’s new Ravel neighbourhood as
were pleasantly surprised.
part of a ‘sustainable area development’ class the secondary school offers. The teenagers talked to experts, did field
Studying sustainable development of Ravel
research and presented their ideas to a panel of judges
Climate change is a big – perhaps the biggest – challenge of our
– who were duly impressed.
time. Pupils taking the sustainable area development class at Vossius Gymnasium investigated how urban design can help shape a
On a Thursday evening in early June, the Amsterdam Zuidas
sustainable future. Fourth-year pupils specifically zoomed in on Ravel,
Information Centre was abuzz with activity. Pupils from Vossius
a new residential neighbourhood under construction in Zuidas. They
Gymnasium were scheduled to present their sustainable
got workshops at professional organizations and talked to urban
development vision for the Ravel neighbourhood to an audience
planners and landscape architects. They learned how to draft technical
of teachers, parents and Amsterdam municipal experts. The
designs and build scale models. They also explored circular building
judges, who included geography teacher Ivar Drost (Vossius
and the energy transition, and conducted their own field studies.
20
Property
Liveability vital for sustainability Then came the final presentation to a four-judge panel. Like true professionals, the pupils set out the whys and wherefores of low-traffic communities, water-retraining green strips (acronymed ‘WADI’ in Dutch), rooftop gardens and the use of circular construction materials. Most impressive to Zuidas chief designer Paco Bunnik, however, was that they had clearly also put careful thought into local quality of life. Art, a jazz café and public school squares were all conceived to contribute to community building. Which – the youthful urban planners stressed – is a vital part of any sustainable neighbourhood. After all, liveability is part of sustainability, too.
Source: www.zuidas.nl
21
Sustainability Arward
ZUIDAS SUSTAINABILITY AWARD Floriade Expo, Almere 17 May 2022
Green Business Club Zuidas, Amsterdam Zuidas and the Hello Zuidas Foundation recently joined forces to present the first-ever Zuidas Sustainability Award. On a sunny May afternoon, all of the nominees and invitees boarded electric buses to the Floriade Expo – a flower show held every ten years – for the short ride to the festive event in Almere. As with earlier Sustainability Reports, the award seeks to showcase the myriad projects that are actively helping to make Zuidas more sustainable and inspire new initiatives. With the Floriade Expo in full bloom, it was the ideal spot for the award celebration. Very fitting, the theme of this year’s show just happens to be ‘Growing Green Cities’! A panel of discerning judges consisting of Prof. Jacqueline Cramer, Margreet van Gastel, Yvette Watson, Chahat Gawdi and Ruth Jansen carefully reviewed all of the
WINNERS
submissions. They were impressed by
Mobility and Logistics
Water & Greenery / Public Space
the projects’ diversity and wide range of sustainable endeavours in Zuidas. In
Amaze Mobility Shared mobility for businesses
Gerrit Rietveld Academie The Garden Department
addition to five category winners, the
This initiative designs positive incentives
This project brings vegetation into
judges also gave honourable mention
to get area workers and residents to
urban environments through workshops,
to two submissions: Liion Power B.V.,
commute in and out of Zuidas more
lectures and other programmes,
for their Battery Life Extender, and the
sustainably. It makes travel via existing
and teaches participants what each
services more user-friendly,
of us can do to contribute to a
easier and more efficient.
better world.
Nicolaaslyceum for Cultivos, a sustainable fashion line.
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Sustainability Award
Waste & Circularity
Society
Energy and Buildings
Oscar Circulair Circular waste chain
RAI Amsterdam From waste to social value!
Amsterdam Football Club Future-proof clubhouse
This integral approach to
By connecting a range of partners,
Like every sports club, the AFC needs
mobility and waste both raises
this large project works to spread
its own HQ. With their lucid approach
public awareness and gives people
knowledge and awareness about
to reducing emissions and enlarging
at a disadvantage on the labour
waste and raw materials, thereby
circularity, the club has set a stellar
market opportunities to develop
creating impact in numerous areas
example of how sustainability can be
their skills.
and at various levels.
implemented in the sports world.
Text: Tessa Burger • Photography: Ritchie Damwijk, Zuidas Sustainability Award
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Woon jij straks op de top van de oude Sigmafabriek? De oude Sigmafabriek op Cruquiuseiland in Amsterdam Oost is gerenoveerd en voorzien van twee nieuwe woonlagen die naadloos aansluiten op het monumentale fabrieksgebouw. Het resultaat is een unieke bekroning van het gebouw met veel glas, louvres en staal. Nog te koop is het unieke penthouse op de vijfde verdieping van maar liefst 240 m². De drie meter hoge plafonds, de prachtige verdiepingshoge ramen en de terrassen rondom zorgen voor een prachtige panoramische view op het water. Het penthouse is casco, dus kun je het volledig naar je eigen smaak indelen en inrichten. Koopsom € 1.835.000,- v.o.n. (inclusief eigen grond). Wil je het penthouse bezichtigen? Neem dan contact op met de makelaar, stuur een e-mail naar verkoop@cruquius.nl of bel met 06 13 57 40 00.
Meer informatie en inspiratieplattegronden vind je op cruquius.nl
Agenda
AGENDA
JULY/AUGUST 2022
10 & 11 July 2022
Monday 11 July
MODEFABRIEK
& 15 August
@ RAI Amsterdam – www.rai.nl 1 July & 12 August
Modefabriek has been the
SPEED DATING FOR AGES 26-39 & 25-38
LIVE MUSIC AT MANHATTAN LOUNGE BAR
premier fashion community trade
@ Ox & Bucks
@ Crowne Plaza – www.crownplaza.com
event for 25 years. You’ll find a
www.aboutlove.nl
Step inside the Manhattan Lounge Bar and soak up the spirit of a
mix of stands showing the latest
During these speed dates
genuine cocktail bar. Sip stellar signature cocktails mixed by our
designer collections, expos,
you’ll meet 15-20 other
bartenders, while enjoying live music. For more info, email:
shops, talks, trend forecasts, food
singles. Every four minutes,
anais.sheshekli@ihg.com.
and beverages, music and more.
the bell sounds and half the singles move up a table, putting a different person
From July 12th on
16 July
across from you until you’ve
ZUIDAS SUMMER KEET
met them all. After each date,
There is a lot of nuisances in Zuidas this summer. Nonetheless,
GUIDED TOUR: SPIRITUALITY IN CONCRETE
there is also something to experience. From July 12th there is a
@ De Thomas
acquainted: Yes or No?!
Zuidas Summer Keet situated on Mahlerplein. With information
www.dethomas.nl
about the work on and around station Zuid and the development
De Thomas was designed in the
of Zuidas, along with a lot more fun summer activity.
1960s by the architect Karel L.
@ Gustav Mahlerplein – www.zuidas.nl/zomerkeet
tick on the form whether you want to get better
Sijmons, a great admirer of Le Corbusier and renowned for his large, imposing structures. The Thomaskerk is proof that Brutalist architecture can also embody warmth, intimacy and spirituality. The Reverend Evert Jan de Wijer and the architect’s son, Dirk Sijmons, guide you on this tour of the iconic church.
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Agenda
3-28 August
BLOW UP EXTREME @ RAI Amsterdam – www.rai.nl The first of its kind, this event features over 55 different large-scale inflatable attractions spread across 36,500 m2 (roughly six football pitches). There are challenges for all! Come and test your Sunday 17 July & 21 August
Through 23 July
prowess on the Cobra – the world’s longest
PURE MARKT
THE DAMNED – INTERNATIONAAL THEATER AMSTERDAM
inflatable obstacle run – and see if you can
@ Amsterdamse Bos – www.puremarkt.nl Pure Markt brings together various
@ Amsterdamse Bostheater
independent artisans, selling delicious
www.bostheater.nl
food, beverages and a range of other
Come see the Netherlands’ biggest theatre
unique items. This ‘pure market’ isn’t
company in its first-ever large-scale
just a great place to stock up on weekly
open air production. This summer, the
groceries, but also to enjoy a juicy burger,
world-renowned ITA ensemble (formerly
fresh oysters, a cold beer or hot coffee with
Toneelgroep Amsterdam) brings the Dutch
something sweet. Come have a picnic on
première of Ivo van Hove’s 2016 Comédie-
the lawn while the little ones take a spin in
Française hit production The Damned to
the Netherlands’ coolest chair-o-plane.
the stage of the beautiful Bostheater.
beat the competition!
20-27 August
WORLD CINEMA AMSTERDAM @ Rialto – www.worldcinemaamsterdam.nl World Cinema Amsterdam is Rialto’s summer festival getaway to Africa Asia, Latin America and the Caribbean. Expect a wealth of beautiful films offering unforgettable looks at life in far-flung places. This year’s Cine Chile programme shines a special spotlight on Chilean cinema. Rialto VU is this year’s new WCA festival centre. Other venues are Rialto De Pijp, De Balie and Friday 5 August
PRIDE OPEN AIR CINEMA @ Gershwinplein Zuidas – www.prideamsterdam.nl Join us for some Open Air Cinema on Friday 5 August in fabulous Zuidas. Everyone is welcome at this Pink film event! 400 seats are available, so don’t be late – and remember to bring your own drinks and nibbles. Admission is free.
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several pop-up locations. See you there!
Agenda
28 August
KIKA GAMES @ Olympisch Stadion www.kikagames.nl On 28 August, KiKa celebrates its 20th
Friday 2 September
anniversary with the KiKa Games: an
ZUIDAS BUSINESSRIDE
Olympic-scale games day for all ages! KiKa
@ Atrium (Restaurant à Deauville)
is an organization with the urgent mission
Grab your bike and get your weekend off to a sporting start with the Zuidas
to improve childhood cancer survival rates.
Businessride, a racing cycle tour hosted by WereldOuders, Eurest, Kras Sport and
Enter your two-person (adult and child)
Reessjurts. Choose from 40, 60 or 80 kilometre courses, all starting and finishing in
team to wrestle and race your way through
Zuidas. Take up the challenge with your colleagues and raise money for WereldOuders!
the athletic obstacle course, and support
Afterwards, stay for informal drinks and networking. For info and to sign up:
the cause for a 100% cure!
www.inactievoorwereldouders.nl/evenement/zuidas-businessride-2022.
Every two weeks on Friday, 3 pm
ZUIDAS TODAY TALK SHOW @ Online – recorded at CIRCL www.zuidastoday.com LIVE every Friday at 2-3pm, the Zuidas Today Talk Show is a weekly discussion platform for the local Summer holiday period
business and residential community.
ARTZUID ART CAMP
Each week, host Ruth Jansen
@ Huize Lydia – www.artzuid.nl
Every Thursday, 9am-5pm
talks to interesting, inspiring,
This summer, children aged 5-11 years can
ZUIDAS WEEKLY MARKET
high-profile guests in the CIRCL studio
enjoy five art-filled days in ArtZuid’s Art
@ Gershwinplein – www.zuidasmarkt.nl
in Zuidas. The show is a joint initiative
from different cultures programme. They
Every Thursday is market day in Zuidas,
of Zuidas Today and ABN AMRO &
will learn to make artworks in plaster, clay
when up to 30 stalls come to Gershwinplein
CIRCL. Want to be part of the live
and wood. Offered weekly throughout the
to sell their fresh wares. This is a long-held
show audience? Send an email to:
summer holiday from Monday to Friday,
dream of Zuidas residents come true! See
redactie@zuidastodaytalkshow.com
9am to 4pm.
you at the Zuidas Market next Thursday?
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CORN ELIS
step onto your terrace from the living room All south facing terraces with sweeping views
Now available: apartment model A2 - 89 m2 with 2 bedrooms - starting at € 630,000 - With unique facade greenery and a 170 m2 roof garden - Communal living room - Easy access by bike, public transport and car - 5-minute cycle to Vondelpark - Low leasehold rate - Off the gas grid - Provisional energy label A+++ - Fixed construction price, no surprises
Visit the project website
www.cornelis-amsterdam.nl or call the brokers
KRK Makelaars T 020 440 0000
Sense Vastgoed T 020 471 1904
Agenda
AGENDA
12 - 21 august 2022
GR ACHTENFESTIVAL NEDERLANDS SAXOFOON OCTET
Formed in 2014, the Nederlands Saxofoon Octet (NS8) is an ensemble that plays a wide and varied repertoire of arrangements showcasing Adolphe Sax’s invention. They hold rights from the Schönberg Foundation to arrange and perform ‘Verklärte Nacht’, and the same for Simeon ten Holt’s ‘Canto Ostinato’. David Cristobal Litago’s arrangement of Antonin Dvorak’s 9th Symphony for eight saxophones brings a whole different sound to this iconic work, whipping up a supercharged maelstrom of nostalgia and hope on stage. Also on the programme is Sarah Neutkens’ dreamy ‘September’
16 AUGUST
– which she describes as melancholic @ NHOW, 12.30pm
yet with a glimmer of hope –composed
@ Loyens & Loeff, 5pm (HZ members only)
specifically for NS8.
17 August
18 August
19 August
STRINGWOOD ENSEMBLE
THE HI-STAKES
@ 2Amsterdam, 12.30pm
@ George Gershwinplein, 12.30pm
GRACHTENFESTIVAL IN DE THOMAS
The talented young musicians of the
The Hi-Stakes are a classy, jazzy rhythm and
@ De Thomaskerk, 4pm
StringWood Ensemble are eager to share
blues band that transport you straight back
On Friday 19 August, the Grachtenfestival
their love of classical chamber music
to the 1950s. Playing classics from popular
comes to De Thomas. This is a festival for
with a wide audience. Combining their
genres of the time, from lyrical blues ballads
all audiences, showcasing the rising stars of
skills as soloists, they bring a passionate
to explosive rock ’n’ roll hits, the band led by
classical, jazz and world music. Concerts are
interplay to their theatrical concerts in the
singer-saxophonist Samuele Ghezzi turns
performed throughout Amsterdam, including
Netherlands and beyond.
every concert into a party!
at De Thomas. More info: dethomas.nl.
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Finance
Nathalie Lam Head of Global Sponsorship and Lead Inclusion & Diversity Brand Transformation
FINANCE
“I’VE NEVER DONE IT BEFORE, SO I THINK I CAN”
Programme at Philips Global “I personally have noticed that more and more women are working, and likewise that the percentage of women in senior positions is steadily going up. I’m convinced there are multiple factors at play. First off, that organizations are thinking carefully about who to appoint and are creating more opportunities for women to advance. ‘Seeing is believing’ is also instrumental. With more women as visible role models, others will be
It was all over the news last year. Numerous websites headlined that the so-called
more likely to take the next step to
‘target law’ to get more women appointed to corporate leadership positions
advance as well. We can do that by
had failed to deliver. On average, women at the time made up 12.4% of company
supporting each other in the form of
management boards and 20.4% of supervisory boards. These percentages are
being mentors, putting each other
rising, but progress is too little and too slow, as a survey of women in corporate
forward and actively networking.”
leadership positions (Bedrijvenmonitor Topvrouwen) commissioned by the Ministry of Education, Culture and Science reported in 2020. So, what can we all do to increase
Tips and tricks
the share of women in senior positions? Hello Zuidas asked four esteemed Zuidas
“My tips are mostly about always being
businesswomen to share their journeys and best tips.
true to yourself and speaking up for what you want. Find people who have the job you’re interested in, invite them out for coffee, and pick their brains. Aside from
Lotte Lobé Founder of Topsales Amsterdam “Focus on the power of your personality and capabilities. Male or female, that’s what it all boils down to in the end. If you feel powerful, it shows, whether you’re conscious of it or not. We still have a way to go, but if there’s anything at all that you can change or be an inspiration in within your field, organization or team, that will absolutely help! What works best for me is showing that things can be done differently. No need to waste too much time talking about it. Claim your position and do not apologize for it.”
30
that, cultivating goodwill is also an important part of it; if you go out of your way for other people then they’ll do the same for you. I swear by that and so I always make time to help someone else if they ask me.”
Finance
Katja van Kranenburg Partner at CMS “In the current market there are lots of employment opportunities for those wanting to take a career step. Take charge of your own career. If you want to get higher up, or if you have some other ambition, put together a business plan – use the Business Model Canvas to get started – and work out each step. Then, find a critical (and optimistic) thinker who can analyse your plan, talk to people who are a step ahead of you, and hone your plan. Taking a career step often also requires making new choices on the home front. Talk it through, delegate tasks and let some things go. There is no ideal work-life balance. Let the laundry pile up and savour the mayhem at home. It’s a work in progress and the re-tuning will come naturally in time. Do not put it off until the time is ‘ripe’, because that won’t ever happen. Take that step, be proud of yourself and motivate others to do the same.” Monique Soe-Agnie Deputy Director for Amsterdam Zuidas “Having female leadership in top jobs is essential, in my view, because it has been proven to create a healthy balance in organizational management and policies. And, apart from the male-female ratio, I see wider diversity in management as being equally important, for the same reason. Keeping the public discussion around this issue going is hugely important, in addition to the laws, rules and quotas. Putting a bigger focus on female role models who are at the top (or on their way there) can also have an empowering effect. For the rest, this topic has to be a fixed item on corporate and institutional agendas.” Tips and tricks “My personal motto for success comes from my favourite writer, Maya Angelou: ‘Success is liking yourself, liking what you do, and liking how you do it’. I take this to mean that selfconfidence and grit are essential to get to the top. No woman that I know, or at least very few, would say success came without any effort. The reality is that you have to work hard for it, and sometimes you also suffer. Apart from that, it’s just as important to recognize an opportunity when you see it, and to seize it with both hands. Even if the next career step feels big or beyond your comfort zone, you need to tell yourself ‘I’ve never done it before, so I think I can’, and not ‘I can’t do it because I’ve never done it before’.’’
Text: Céline Boute
31
Beauty & Fashion Special
Céline Boute, Tessa Burger, Fleur Nuisker & Romy Lange
ZUIDAS BEAUTY & FASHION SPECIAL From post-workday weightlifting or a yoga session at the gym to some me-time at
faces full of makeup felt funny for some
any number of local beauty salons, these days we’re spoilt for choice in Zuidas. It’s
and confidence-boosting for others. But
common knowledge that much of Zuidas has long been mostly corporate, filled with
one thing we could all agree on was that
law firms, consultancy offices and banks. Or at least, this might be the most visible
it was a treat to get away briefly, and even
part of Zuidas. In fact, the evolution underway from business district to mixed-use
more to strut around Zuidas during the
residential area has created increasing scope for a wide range of other services and
shoot, filled with the self-assurance our
amenities here. After all, the people of Zuidas invest significant time in looking their
makeovers gave us.
best (pay attention next time you’re out and you’ll notice it’s rare to see unshined shoes or less than perfectly polished nails), and an abundance of businesses in the
So, sure, appearance is not the most
bases of local towers cater to these beauty needs.
important thing in life. Still, the lift you get from a nice hairdo, glowing skin after
It was during a Zuidas Publishers team-
to leaving workaday woes behind for an
a facial treatment or serene feeling after a
building day a few weeks ago, when we
afternoon and using the creativity we
spa visit shouldn’t be undervalued. That
got a master class from a famous beauty
normally apply with pens on paper to
feeling, made possible thanks to all the
brand at the Bijenkorf on Dam Square,
create a masterpiece on our faces. Plus,
brilliant people who do their jobs with
that the idea to do a Zuidas Beauty and
we were scheduled to shoot new team
such expertise and passion, deserves to
Fashion Special was born. Earlier that
photos afterwards, when we would all be
be appreciated. And so, we decided it was
afternoon we set out from our WTC office
made up to perfection. Back on the Noord/
time for us to shine a spotlight on precisely
filled with optimism and psyched about
Zuid metro to Zuidas a couple of hours
those businesses, which you’ll find tucked
our workshop. We were all looking forward
later, en route to our photo shoot, our
away all over Zuidas. Happy reading!
Text: Tessa Burger • Photography: Nestor Tsakirakis, Studio Klijn
33
Beauty & Fashion Special
A space for radical self-care & deep healing Science backed & transformational health and well-being on the Zuidas!
Recently, Renessence opened its doors on the George Gerschwinlaan. Seventeen months ago, the idea for this relaxing space was born out of a deep desire to transform preconceived notions of well-being, enable self-optimization and enhance human potential. With curiosity and an open mind, the founders considered what it meant to live and thrive fully; physically, mentally, and spiritually. This exploration led them to combine ancient wisdom with the progress and innovations of modern science, intertwining past and future to develop a space for radical self-care and deep healing. We caught up with Marjolijn Meijer, both a co-founder of Renessence and owner of the Clubsportive and TrainMore gyms.
34
Beauty & Fashion Special
A blend of science, spirituality
healing. We also have a stunning well-being
people could use a brief escape from
and ancient wisdom
studio where we offer yoga and meditation
the daily cut and thrust. “The reactions
Marjolijn’s life is all about personal well-
classes as well as special workshops.”
have been of awe, curiosity, and a deeply rooted need for a concept such
being and development. “I started in the fitness sector in 1998 and have expanded
Knowledge and a personal approach
as this, a space that not only encourages
to 35 clubs since then. Bringing people
“Training our team is incredibly important,”
and invites you to recharge, reset,
together, listening and understanding, and
Marjolijn continues. “Knowledge and a
optimize, and thrive, but also to take a
using that to build a wonderful community
personal approach are a priority. All of our
pause and just be. Some of our guests
while making sure all the details are right,
guests have to feel safe here and able to
simply come in to enjoy five minutes of
that’s the bedrock of all of my businesses.
express their vulnerabilities. Our Renessence
solitude. There is a realization that living
Renessence is a great addition to this
well-being guides have to be able to listen
a full and wholesome life comes from
portfolio. Renessence combines elements
and advise at the deepest level. Each
this connection to our inner world as
of science, spirituality and ancient wisdom,
individual has unique needs, of course, and
much as it does from the external. We
and this philosophy is reflected in all the
the important thing for us is to be able to offer
are pioneers in self-optimization and
services, classes and workshops we offer.
personal advice. In addition, we have hugely
transformational well-being and invite
These include, one the one hand, ‘Tech
talented and motivated yoga and meditation
everyone to come and reconnect to their
Remedies’ such as our unique oxygen
instructors and massage therapists.”
true essence.”
hydroxy, cryo-, sensory deprivation (floating) and infrared therapies, and on
Community
the other our ‘Bodywork Therapies’, such
There has been a lot of buzz about
as massage but also somatic and energy
Renessence in Zuidas, where plenty of
Text: Romy Lange • Photography: Nanda Hagenaar
Renessence George Gershwinlaan 520 1082 MT Amsterdam + 31 (0)20 303 8395 www.renessence.com renessenceworld
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Beauty & Fashion Special
How to keep your skin
glowing and healthy during the summer months! The summer has officially started! And of course, this means everyone is eager to enjoy the lovely weather to the fullest. Whether you prefer relaxing on the beach, being out in the water or enjoying the sunshine while catching up with friends on a terrace, sun rays can feel wonderful and give your skin a nice and healthy bronzed look. However, all these advantages also have their disadvantages, because the sun can be very harmful to your skin. And as we all know, it’s wise to be careful when outside during summer, which is why it’s important to take good care of your skin. That’s why we share our favourite skin care and protection tips – to keep you from harming your skin, and to help you enjoy the upcoming summer!
#01
Scrub your whole body and face at least once a week.
#02
Stay hydrated: drink enough water throughout the entire day.
#08
#05
Most of us love to lay out in the sun but
Don’t forget to use SPF on your scalp! A
try to avoid going out during the
burnt hair parting can be very painful (and
hottest part of the day. In Northern
could certainly ruin your holiday).
Europe it’s best to look for the shade from
#06
12pm until 3pm. Keep in mind there are ‘invisible reflections of UV radiation’ as well, which means sand or water could
#03
Don’t forget to keep your lips smooth and
reflect UV rays and penetrate under the
juicy by using a SPF chapstick. Nowadays
shade of parasols or umbrellas.
Apply sunscreen regularly on your entire
as well, which is a big plus!
body, preferably factor 50 (it’s better to be
#07
safe than sorry). To prevent pimples and spots, use one that is specially made for
many make-up products consist of SPF
#09
Want to get your tan on? Use a sunscreen with bronzer, it’s ideal if
your face – these specific formulas also
Try to eat healthy with a variety of
you want a tanned look and not needing
prevent your pores from getting clogged.
fresh vegetables and fruits. It’s not just
to go out in the sun for too long.
#04
If the UV-index is high, wear a
important for the body but also essential for your skin due to the antioxidants it contains. These will make sure to protect the skin and give you a healthy glow.
#10
Always end your day with a nice
hat or cap to protect your face and
after sun or body lotion.
scalp, or sunglasses to protect your eyes.
Keeps the skin hydrated and smooth!
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Text: Romy Lange, Céline Boute & Tessa Burger • Photography: Jess Loiterton - Pexels
Beauty & Fashion Special
FERAGGIO: COMFORT AND CONFIDENCE in a pair of heels
Juliette de Vries
Somewhere on her quest for the perfect heels, entrepreneur Juliette de Vries
FUTURE
finally faced the frustrating fact that the perfect pumps – pumps that are timeless,
Juliette has big plans for FERAGGIO. In late
fashionable and comfortable – simply didn’t exist. So, she started FERAGGIO:
June she launched a sharefunding campaign
a footwear brand devoted to exceptional design, high quality, slow fashion and
on the platform Eyevestor to achieve her
the belief that beauty need never be pain. We talked to Juliette about her growing
ambition of strengthening FERAGGIO’s
company and what makes FERAGGIO heels so universally wearable.
market position and growing and distributing her brand internationally. Juliette
SELF-CONFIDENCE
on, I feel different. You could compare it to
deliberately opted against a large investor,
“I never expected that FERAGGIO would
how a man might feel like Harvey Specter
saying she’d rather give FERAGGIO fans a
get this big, or be this much fun”, Juliette
when he goes into a meeting wearing a
chance to buy not only a pair of shoes, but a
confesses, “but it makes sense that I enjoy
bespoke suit. I feel more confident in heels,
piece of the enterprise as well. “My customers
what I do this much: it’s amazing to have
more feminine and more elegant. But
are my best ambassadors. If they believe in
customers tell you every day how happy
comfort is a must.” Which is why FERAGGIO
our brand and our philosophy, I want them to
they are to finally have a pair of heels they
heels are made using medical memory
share in the company’s growth.”
can actually walk in”. And that matters,
foam and go up to size 44.5, making the
says Juliette, because, “When I have heels
ideal heels available to everyone.
Text: Tessa Burger • Photography: FERAGGIO
FERAGGIO www.feraggio.nl feraggio
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B
Blush has been the premier salon for skin-conditioning and
Skin analysis
other treatments in Zuidas for 16 years. We work with the best
Facial treatments
cosmetic brands, such as Skinceuticals and Environ. Let our
Light therapy
beauty specialists treat you to the perfect pampering session!
Manicure Pedicure Waxing Make-up Anti-cellulite treatments
Gustav Mahlerlaan 316 B 1082 ME Amsterdam
+31 (0) 20 626 60 36 info@blushzuidas.nl
@blushbeautyskinclinic www.blushzuidas.nl
Beauty & Fashion Special
Zuidas is best known as Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.
MEET THE...
PERSONAL TRAINER Richey Speelman (23) is a personal trainer at Clubsportive in Zuidas. He talked to us about the path leading to his dream job and his take on personal training. We also found out about Richey’s favourite cheat meal and what he does to stay in shape.
Richey Speelman
You’re a personal trainer. What brought you to Clubsportive?
It’s normal for people who are just starting out with fitness to
“Before the pandemic I was working as an account manager at an
have loads of questions for our trainers. And you’ll find they’re
IT firm, selling products to people over the phone. When Covid
really proactive about helping.”
started, I went looking for a job that was a better fit for me. I’ve been playing sports all my life – footballing at the AFC and other
What does your own fitness lifestyle look like?
things. I thought that alongside doing athletics myself, it would
“As well as coaching others, I train hard myself. I typically work out
be fun to coach other people. Through my network I wound up at
seven or eight times a week; mainly boxing and strength training.
Clubsportive a year ago and started as a personal trainer there.”
Of course, outside my healthy diet and busy workout schedule, I have cheat days as well. On cheat days I enjoy a burger and a
How does personal training work, and how do you
milkshake from Five Guys. I love my life as a personal trainer
figure out what kind of training is best for people?
because it’s so varied. Everybody’s got different goals. Getting to
“As a personal trainer, I adapt workouts to a client’s wishes. That
know all those different people is what makes my job so much fun.
could be losing weight, building muscle or training for some goal,
Clubsportive welcomes everyone and we’re happy to show you
like an upcoming triathlon or race. I always meet with clients first
around the gym. So, who knows? Maybe I’ll see some new faces
to look at how achievable their goals are and to map a timeline.
from Zuidas here at Clubsportive in the near future!”
Text: Fleur Nuisker • Photography: Roxanne Wilm
39
Hello You
HELLO YOU
HAP&TRAP @ ZUIDAS
17 June 2022 The new culinary cycling event of Zuidas was a true spectacle! With a lightning-fast sprint through the Claude Debussylaan and a finish on Mahlerplein, it became immediately clear who really is the fastest company of Zuidas. But it was also an enjoyable afternoon for the non-sprinters: with stalls from local catering and retail, a bar, stage and DJ, it truly was a party for everyone.
40
Photography: Bernadette Zevenhuizen
Diversity & Inclusion Special
SPECIAL
A WELCOMING WORKPLACE PERFORMS BETTER For this special feature on diversity and inclusion, we wanted to shine a spotlight on Michiel Kolman. Employed at the academic publishing company Elsevier, he also co-chairs Workplace Pride, an organization that has been championing LGBTIQ+ workplace inclusion for over ten years. Michiel advocates for diversity and inclusion in company workforces in order to make them welcoming to LGBTIQ+ staff. He speaks from experience when he says that employees who feel actively included perform better on the job. Why is workplace diversity
things, Workplace Pride hosts a variety
Baker McKenzie, Van Lanschot
and inclusion so important?
of conferences where organizations
Kempen, ABN AMRO, AkzoNobel,
“Organizations and companies have a
can connect with and learn from one
Accenture, the Municipality of
moral obligation to ensure all of their
another, also e.g. through a global
Amsterdam and EY. It would be brilliant
staff can be themselves and that the
benchmark. Workplace Pride’s mission is
if more organizations in Zuidas joined
workplace climate is inclusive. Moreover
full workplace integration of the LGBTIQ+
Workplace Pride, through which
there is a clear business case for diversity
community worldwide”.
employers can give added visibility to
& inclusion: companies perform better,
their LGBTIQ+ staff. We are one piece
are more innovative and creative. To
What message would you like
of a broader diversity policy that’s vital
put LGBTIQ+ workplace inclusion on
to give companies in Zuidas?
for every organization, and I’m thrilled
top of the agenda is important and
“In Zuidas, we are working with a
to be able to contribute both through
this is where we come in. Among other
number of players already, including
Workplace Pride and at Elsevier.”
Text: Fleur Nuisker
41
Diversity & Inclusion Special
INCLUSION HAPPENS WHILE INTERACTING What do inclusion and diversity mean? At core, they are about simple acceptance and
session for our female leadership after
trying to understand one another and making sure people feel heard and truly valued
results from interview data showed
for who they are. Accenture has been investing in inclusion and diversity since 1998,
women at a leadership level felt especially
where the adage is that it’s okay to make mistakes, as long as you learn from them
disconnected due to COVID. This enabled
and change along the way. After being actively involved on the sidelines for some
people to share their experiences and
time alongside full-time roles in Cloud and Data & Analytics, Javier Leonor (Global
struggles and connect with the coaches we
Inclusion & Diversity Pride Programme Lead) and Catie Crossman (Inclusion
provided. That’s what we always try to do:
& Diversity Lead for France and Benelux Market Unit) were asked to work on inclusion
create impactful moments that bring about
and diversity full-time at Accenture. Catie: “I felt heard for the first time when I
change towards equality.”
joined Accenture and that made me especially keen to make a difference.” You are what you measure Inclusion and diversity are topics close to
global presence enables people to make
One thing that sets Accenture apart from
both Catie and Javier’s hearts. Their past
connections anywhere around the world. In
other organizations is their data-driven
personal experiences of self-discovery
addition, they have six or seven employee-
approach to addressing inclusion and
and discrimination, on the one hand,
led networks in the Netherlands, such as
diversity gaps. Javier: “We have a data
and positions of privilege, on the other,
Pride, Cross-Cultural, Women @ Accenture,
dashboard for everything we’re doing
fed a need to make a difference and help
and, since recently, Neurodiversity. Catie
in relation to inclusion and diversity.
people feel at home. “I try to make sure
is responsible for building awareness and
We measure how all our countries are
members of the LGBTIQ+ community –
promoting inclusive leadership locally. “I
doing on these topics, use that data
whom we call ‘Pride’ at Accenture – feel
really see our role being to bring people
to expose our gaps, and then we work
welcomed globally and can easily find
together and kick-start conversations and,
together with the local team to address
their way, teams and friends”, Javier says.
through that, make issues actionable.
that item. Nobody is perfect, there is
“We want everyone to be able to thrive
How you do that depends on where
always room for improvement, and the
within the company.” Accenture’s robust
people are at. Recently, we organized a
data shows our strengths and areas for
42
Diversity & Inclusion Special
ensure that you feel that you belong. We also actively connect with our clients and other Zuidas companies to make even more of an impact.” Javier adds to that, “It is never too late to start, and it doesn’t matter if you make mistakes, as long as you just try to do things right and learn from them along the way. It is great to connect and bring people together in Zuidas area like we did during ‘Roze Zuidas drinks’. Catie Crossman & Javier Leonor
The drinks are a celebration of Pride for companies in and around the Zuidas which are planned to happen again in August
improvement. If you don’t measure, you
grow and change as a company which is
before Amsterdam Pride. We cannot work
have no idea where you’re at.” On a local
the beauty of what we do.”
alone to create a more inclusive workplace, we want to collaborate with others as well.
level, Catie says it’s important to find a healthy balance between numbers and
Connecting and socializing
We are stronger together. If anyone has
feelings. “We do a lot of different surveys
According to Javier and Catie, the social
questions about inclusion and diversity at
to hear from as many people as possible
facet of inclusion is immensely important.
Accenture or just wants to connect, please
and get honest feedback. But nice as it is
Catie: “Every Friday we host drinks here
feel free to reach out to us.”
to have the numbers, it’s good to find a
at the office and try to celebrate special
balance and create and feel that sense of
days and embed them in our lives. No
belonging. We’ll keep working on every
matter your gender, sexual orientation,
front because there is always room to
culture, etc.; we have to make it real and
Text: Céline Boute • Photography: Roxanne Wilm
Accenture Gustav Mahlerplein 90 – ITO Tower 1082 MA Amsterdam +31 (0)20 493 83 83 www.accenture.com
43
Diversity & Inclusion Special
Van Lanschot Kempen:
“IT’S ESSENTIAL TO YOUR INCLUSION & Van Lanschot Kempen is a renowned name in the financial world and one of the oldest financial institutions in the Netherlands. Though it has been in business since the 18th century, the company says it’s essential to adapt to change with the times. And that’s reflected in the firm’s growing focus on workplace inclusion and diversity. Ibo Metz, head of HR, talked to us about their approach and ambitions. “Having been in (fin)tech for years, I got used to working in highly international and diverse settings”, Ibo says. “I brought that mindset with me to Van Lanschot Kempen, and in the past few years we’ve been able to put inclusion and diversity firmly on the agenda.” Not only to attract and retain talent, he notes. Client expectations are also evolving, making these factors more important than ever. “Wealth transfers to the next generation, and hence to new clients. Those clients are more diverse, resulting in new profiles that our company needs to be mindful of and cater for.” Allies Apart from client considerations, Ibo is quick to stress that the wellbeing of their own staff is paramount. Being from a minority background himself, Ibo says it’s easier for him to see things from someone else’s perspective and what they have to contend with in the corporate world. And also that he feels a personal mission to build strong ties between diverse communities: “You can take a
44
Diversity & Inclusion Special
ENGAGE EVERYONE IN DIVERSITY INITIATIVES” certain stance as an LGBTQI+ community,
collaborations (with Workplace Pride and
have the freedom to work hybrid. This
or stand up for something as a woman, or
WOMEN Inc for instance). But we try to
gives flexibility to those who need it – for
speak up against something as an ethnic
do all these things in coordination and
example due to family circumstances, or
minority, but the key is to recruit allies
collaboration with our male colleagues.”
for internationals wanting to return to their
within the majority. If they understand
This, and taking things one step at a time,
home country for a while. “We support
where you’re coming from and see the
is vital for getting the whole organization
everyone who, for whatever reason, is
benefits, you get traction.” To spread this
to embrace these themes, Ibo reasons,
looking for a more flexible set-up”, Ibo
mindset in the corporate world, the firm
because “it’s better to spark something in
says. “In our industry, the forty-hour-work-
started working bottom-up, by deploying
the organization first before imposing it top-
week mentality can be pretty pervasive.
inclusion and diversity ambassadors.
down. When you do that, people are more
But, as always, the best way to lead is by
But, instead of women advocating for a
willing to get behind this important topic.”
example. Our leadership is proving that it is possible to do it all in a way that feels
female-friendly working environment or having a gay member of staff appeal to the
Flexibility
right for everyone.” Bit by bit, Van Lanschot
LGBTQI+ community, “We actually asked
This focus on inclusion and making space
Kempen is becoming a progressively more
colleagues in positions of influence to take
for a diverse pool of people is reflected not
inclusive and diverse company; a company
an active lead. With their involvement,
only in the workplace, but also in the firm’s
that gives all of its people room to grow
the policy then starts to resonate for the
employment conditions. Van Lanschot
and to have impact in what they do. “At
whole organization.”
Kempen for example leaves employees
Van Lanschot Kempen our commitment
free to choose when and how to use their
to inclusion and diversity goes hand in
Support
days off (meaning they can also choose
hand with our ambition to contribute to a
This support has already borne fruit in quite
which holidays to celebrate) and all new
sustainable and more inclusive world.”
a number of initiatives and networks, Ibo
parents get several weeks of ‘partner
is happy to report. “A Pride community,
leave’. “Regardless of their situation, so we
- a Women’s network, a pay gap analysis,
can support all settings in which a child
all kinds of external partnerships and
joins a family.” Added to that, employees
Text: Romy Lange & Tessa Burger • Photography: Davide Gallery
Van Lanschot Kempen Beethovenstraat 300 1077 WZ Amsterdam + 31 (0)20 348 80 00 www.vanlanschotkempen.nl www.werkenbijvanlanschotkempen.nl
45
Diversity & Inclusion Special
“Diversity and inclusion is a key topic in our profession and workplace” As the son of a mixed Dutch-Italian couple, Alnylam Pharmaceuticals Country Manager Marco Fossatelli knows just how important it is to be accepted for who you are, both in daily life and in the workplace. Having worked as a scientist, chemist and researcher at various pharmaceutical companies, Marco helped set up Alnylam Netherlands four and a half years ago. The global biopharmaceutical company, which now employs fifty people of twenty different nationalities at its premises in Zuidas, is specialized in developing medications that treat rare diseases by employing a self-developed revolutionary technology, able to stop the production of harmful proteins. We met with Marco at Alnylam’s offices in the Cross Towers to talk about the organization’s history and its take on diversity, equity and inclusion. Impact on patients and families
to say, it was an exciting time! I’m now
Marco is a scientific researcher by training
country manager for the Netherlands,
whose path eventually led him into the
with responsibility for local operations
pharmaceutical world: “I started out doing
and our large international office here in
lab work looking for specific types of
Amsterdam. Our mission is to help people
medicines. Basically, that involved lots of
who are ill and haven’t been able to get
experimenting with substances. But I was
good treatment for a long time, so that’s
less interested in research, and more in
very rewarding work. Developing the right
the industry. I switched to the commercial
medications has a massive impact on
side fairly early in my career, and in the
patients and their families.”
last 15 years to biotech, centring on
46
modern technologies. I was one of the first
Sense of belonging: good for
employees to join Alnylam Nederland here
staff, good for the company
in Zuidas. My job was to set up our Benelux
From the outset, diversity and inclusion
division and launch our first medication to
have been front and centre at Alnylam
treat a rare hereditary condition. Needless
Amsterdam, Marco emphasizes. “Our
Diversity & Inclusion Special
“Age, sex, gender and background are irrelevant. What matters is that you do your job well.” thinking is that when you really incorporate D&I in the company culture, people will feel they belong. That helps them tap their full potential, to grow and to do what they’re good at. It’s positive for them as they get satisfaction out of their work, but also for the company as a whole since people contribute more, the quality of their output is better and they might even carry on working longer as well. It’s also a central facet of our scientific research. Given that we have to develop visions on how to solve problems, it’s essential to get varied input about issues, problems and questions.”
Marco Fossatelli
Diversity, equity and inclusion are fun
Also crucial is creating a safe space where
co-worker said to me, ‘Diversity, equity
According to Marco, you can’t leave D&I
people feel they can report concerns. We
and inclusion are more fun than you’d
to chance: “We have developed a whole
have targeted internal protocols for that.
think’, and I suppose that’s the crux. Lots
internal framework around this topic.
Different groups have been organized
of people feel like it’s obligatory or being
We offer awareness training and our HR
bottom-up within Alnylam for women,
force-fed, but once you delve deeper into
department prioritizes diversity when
people with multicultural backgrounds,
it, you come back with new outlooks on
hiring people. We want D&I to be an explicit
the LGBTQIA+ community and parents
life and get to know your colleagues better,
consideration, and at the same time of
of children. Everyone’s free to join these
which is so enriching.”
course to ensure that employees with
groups and show support for one another
equal qualities get equal pay. Age, sex,
and celebrate things together. Our internal
gender and background are irrelevant.
surveys bear out that employees really
What matters is that you do your job well.
appreciate this. Just recently, a Spanish
Tekst: Romy Lange • Fotografie: Studio Klijn, Nestor Tsakirakis
Alnylam Pharmaceuticals Antonio Vivaldistraat 150 1083 HP Amsterdam info@alnylam.nl www.alnylam.nl
47
Diversity & Inclusion Special
LEGAL
Mirjam de Blécourt & Corinne Schot
Two Zuidas power ladies Corinne Schot joined Baker McKenzie as a Banking & Finance partner in 2011, coming from a background as an entrepreneur and student of music arts. In 2018 she was appointed managing partner of Baker McKenzie Amsterdam and as a member of the EMEA Board. Mirjam de Blécourt started her career at Baker McKenzie in 1990. She has been a partner since 1999, leading their Employment Law practice in Amsterdam, which is one of the largest in the Netherlands. For as long as she can remember, Mirjam has been advocating for diversity and inclusion, both within and outside Baker McKenzie. She currently also chairs the supervisory board of Rutgers (the Netherlands Centre on Sexuality) and is a board member of the American-European Community Association - AECA (NL) and member of the Dutch Senate.
Mirjam de Blécourt & Corinne Schot
48
Diversity & Inclusion Special
who know what they want Corinne runs Baker McKenzie together with the rest of the
DNA
Board and in close collaboration with their employees. “We’ve
It’s safe to say that pursuing I&D is part of Baker McKenzie’s
formulated a long-term strategy and a series of programmes to
DNA. Mirjam confirms this. “Gender equality and diversity are
enhance the wellbeing of our people, clients and communities.
core principles for us, and we see them as essential factors
At the end of the day, I’m responsible for the execution of our
for a successful professional environment. We’ve launched
long-term goals and building a strong law firm, with a culture
several local initiatives on LGBT+, race and ethnicity, and
of friendship, together with our entrepreneurial and inclusive
people with disabilities. We enjoy collaborating with our
workforce. Mirjam: “As a lawyer, I advise clients in a variety of
people, clients and communities on these themes. By
areas, ranging from complex cross-border collective dismissals
working together, we can deepen dialogue, share best
and restructurings to sexual harassment cases and boardroom
practices, develop talent and make a difference. We are
counselling. I also head large compliance projects across the
actively involved in supporting initiatives that seek more
world. As head of the Employment Law practice and an active
diverse and inclusive advocacy, such as the Bridges Network,
mentor, I help my team grow in every way possible. As a partner,
Pride Business Club and Giving Back.” Corinne adds, “A
I help think about the direction we want to take our Amsterdam
good example of our collaboration is the Amsterdam-based
office and international employment practice, but also advise the
Workplace Pride Foundation. Together, we’re embracing the
Board at our Johannesburg office. My focus is and will always be
creation of inclusive workplaces worldwide, where everyone
on the wellbeing of our employees.”
can be themselves. With them, we also hosted Dubai: A Vision for Diversity & Workplace Inclusion last March, a conference
Foundational to culture and strategic vision
described as ‘historic’, a ‘milestone event’ and ‘ground-
As the first truly global law firm, inclusion and diversity (I&D) is
breaking for the region’”.
foundational to Baker McKenzie’s culture and strategic vision. “At all levels, from the boardroom to professional support staff to
Global aspirational target
junior lawyers, and it has been right from the start”, says Corinne.
In 2019, Baker McKenzie became the first global firm to set a
“More than twenty years ago, we were the first global law firm
worldwide aspirational target of 40:40:20 for gender diversity,
to elect a female global chair, for example. That was Christine
meaning it aims to employ 40% women, 40% men and 20%
Lagarde. And our fourth partner, back in the 1920s, was a woman.
flexible (female, male or non-binary), explains Mirjam. “This
We believe I&D shouldn’t be just a few rote, abstract sentences in
target applies to partners, senior executives, corporate
an annual report, but part of the day-to-day business. We have a
committee leadership and new hire applicant pools, but
global chief inclusion and diversity officer who ensures that I&D
also to events. A target like this offers clarity when making
stays high on the agenda. And we also have internal ground rules
decisions, and has an inspiring effect. It’s also important to
for multidisciplinary and inclusive teams at the local level. After all,
keep on telling the story about the importance of I&D – and
diverse teams achieve better outcomes!”
to practise what we preach.”
Text: Romy Lange • Photography: Davide Gallery
49
Sustainability
SUSTAINABILITY
“THE TIME FOR CHANGE IS NOW” Green Business Club Zuidas’ 10th anniversary bash
After twice being postponed due to Covid restrictions, this year Green Business Club Zuidas finally celebrated its tenth anniversary. For the 130 or so guests from Zuidas who attended the celebration at Ox & Bucks, it proved well worth the wait. The GBC Zuidas team had put together a lovely evening, with time to talk shop, reflect on great projects and share drinks and dance moves. Long time no see For people from Zuidas, it was an evening of reconnecting with familiar faces. Joris Kurk, also part of the GBC Zuidas team, hosted the thematic part of the programme on-stage, which included interviews with current and former board members and captains of sustainability such as Maurits Groen. Discussion touched on the organization’s multifarious impact, rooted in hands-on, practical action, and the rather special fact that GBC Zuidas was the very first club and blueprint for a now 16-strong nationwide network of local Green Business Clubs.
50
Sustainability
Voice of a new generation A conversation with Neele van den Bongardt of VU’s Green Office and Nadieh Wesseling’s pointed column on behalf of GBC Young Professionals brought the voice of the club’s new generation to the event. The Pretvormers struck a festive note greeting guests on arrival, while spoken word artist Benjamin Fro stirringly highlighted the urgency of the sustainability challenge: “the time for change is now”.
GBC team as entertainers There was also plenty of hilarity, with an anniversary Zuidas-themed quiz led by quiz master Diederik Imfeld and first and current GBC Zuidas chairs Annelinde van Dijk-van Eck and Roland de Vlam as team captains. Roland de Vlam was crowned ‘GBC-er of the decade’ and he and Director Eline Kik joined in thanking the many assembled guests for all their efforts and commitment over the past ten years. The party and dancing continued well into the night, powered by the inspired cocktails Nina van den Berg mixed at the bar.
Sustainability hall of shame and fame The evening’s guests applauded the team with a lovely banner reading: “Hats’ off for your ongoing, enthusiastic and concrete actions on sustainability issues in and around Zuidas. You’re making real impact together.” There was also a lot of talk around a box in which party-goers could anonymously drop their stories of sustainability shame. Confessions were revealed at the dance floor, variously drawing supportive cheers and appalled boos. The sustainability hall of shame ran the gamut from “I take public transport to work but also fly at least three times a year”, “I take nightly baths with my baby” and “I drove here by CAR” to “I bought a bikini on Shein”. There still is enough to accomplish, but working together in Zuidas will make that change happen.
Text: Cathelijne Cras • Photography: Ritchie Damwijk
51
Architecture
ARCHITECTURE
TERRACE TOWER Address
Gelrestraat 16, 1079 MZ Amsterdam
Architect
BIG Bjarke Ingels Group, Inbo & DELVA
Developer
C2 Vastgoed B.V.
Users
Main tenant is Suitsupply; also a professional photography studio, flagship store and restaurant
Completed in 2021 Floors
13, incl. 2 underground (car park)
Height
58 metres
Surface area
23,000 m2
52
Architecture
One of the most prominent developments
In addition to headquartering menswear
in the Kop Zuidas regeneration master plan
brand Suitsupply, which commissioned
is Terrace Tower: a spectacular eye-catcher
the building, Terrace Tower is home to a
and veritable feat of engineering. Rising
large photography studio, a restaurant
between the A10 motorway and RAI, the
and a flagship store with a coffee corner.
building outbalances even the Leaning Tower
The terraces were landscaped into
of Pisa, with the front façade projecting a
an urban oasis by DELVA Landscape
Facts
whole 16 metres at its farthest point and
Architecture | Urbanism – the same firm
• Terrace Tower boasts a sizeable
seemingly poised to topple at any moment.
that’s spearheading efforts to green
range of environmentally friendly
The design is the work of the internationally
rooftops and public spaces across Zuidas
features, including special
acclaimed Danish architecture firm BIG
to create a network of ecological stepping
sustainably designed doors and
Bjarke Ingels Group in association with Inbo
stones stretching from Amsterdamse Bos
3D-printed walls, earning the
as executive architects. Terrace Tower takes
to Amstelscheg. Green surroundings are
building a BREEAM Excellent
its name from – what else? – the terraces
proven to significantly boost employee
certification.
formed by the building’s stepped design
well-being and productivity, to the extent
and staggered structural volumes. The
that vegetation is fast changing from cost
apparent simplicity of the series of stacked
item to economic revenue model. An
cubes belies the actual complexity of the
article about Terrace Tower even noted
underlying construction. A combination
that “green is the new marble” in Zuidas.
of ingenious steel, ultra-light floors and a
Who needs marble, after all, when you can
ground-level layer acting as a counterweight
enjoy stunning planted roof terraces like
For more information please visit:
keeps everything in balance.
those of Terrace Tower?
www.terracetower-amsterdam.com
Text: Tessa Burger • Photography: Marcel Steinbach & Sebastian van Damme
• Suitsupply CEO Fokke de Jong called Terrace Tower “an ode to Amsterdam”. • The terraces alone span around a thousand square metres.
53
A BIG THANK YOU! To everyone in the WTC community: a big thank you from all of us at WTC Amsterdam for helping make our events such a success. It is you who make WTC Amsterdam ‘The Place to Connect’. We’d also like to thank everyone who took part in the Zuidas Run and Rope for Hope, our Zuidas neighbours included. We can’t wait to do it again next year.
Keep in touch
with everything going on at WTC Amsterdam, follow us on Instagram, Facebook and LinkedIn
Interview
HELLO ZUIDAS INTRODUCES
ROSE WIEWEL Vice President Supervisory Board
Rose, could you tell us a bit about yourself and your career? After growing up in Amsterdam and studying in Wageningen, I started my career twenty years ago in Paris within the insurance industry. I was very quickly promoted to a management position for Continental Europe. Subsequently, I moved to London where I spent ten years in the Lloyd’s Insurance Market. Before joining Simmons & Simmons, I was Chief Operating Officer of a Lloyd’s Managing Agency. Now I am COO at Simmons & Simmons, where my role consists of three parts: management of the Dutch office together with the local Managing Partner, which includes further development and implementation of the firm’s strategy. Overseeing the business services organization – including HR, Marketing & Business Development, IT, Finance, Facilities, Risk
Rose Wiewel
Management and Knowledge Management – for the Dutch office and coordination with the other Simmons’ offices. I am also closely
for local businesses and employers to be invested in the wider
involved in a number of global initiatives.
community. Now that so many people can work from home, it’s even more important that when you do go to the office you can do
You’ve been involved in the Supervisory Board
this in an area that is easy to get to, where there are also plenty of
of the Hello Zuidas foundation for a few years now.
restaurants, bars and cafés to interact with colleagues and clients
What does your role as vice president entail?
socially and that the area is safe and clean. Through the Hello
Obviously there are the formal governance aspects, which means
Zuidas membership we can build this great area together.
we meet with the Board and the Hello Zuidas team a number of times a year. It’s great to be able to leverage your own expertise,
You live close to Zuidas yourself,
experience and network to support Hello Zuidas and get various
how do you experience living here?
parties and stakeholders involved. Each board member also has a
Technically I live next to the Zuidas, in the Prinses Irenebuurt.
specific area he or she looks after. For me this contains the finance
Having grown up in Amsterdam-South but having spent twenty
portfolio. This means I catch up regularly with director Olivier Otten
years outside Amsterdam, it’s amazing to see the transformation
outside the formal meeting on finance related matters.
of this area. Compared to the City of London – where there are almost no residents – I am very pleased to see that a balance
What are, in your opinion, topics that are of
between businesses, educational institutions and residents has
importance regarding the area development of Zuidas?
been achieved, with also a number of bars and restaurants now
Diversity is key. How do you develop and maintain a high-quality
open on the weekend. With the expansion of the area, such as the
inclusive environment that is attractive to (large international)
build of the Valley and beyond, this will only improve further. It still
organizations, educational institutions and residents alike?
surprises me that such a busy area can exist next to the tranquil
An area that can cater for a large volume of commuters, but is
Prinses Irenebuurt!
equally peaceful enough to live in? With enough facilities such as supermarkets, shops and restaurants, but adequate levels of greenery and space? Which is also why I think it’s hugely important
Text: Tessa Burger • Photography: Davide Gallery
Hello Zuidas Strawinskylaan 61 1077 XW Amsterdam www.hellozuidas.com
55
Mobility
MOBILITY
MOBILITY SURVEY: ZUIDAS SCORES 7.3 Every year, the Task Force Bereikbaarheid Zuidas, partner of Van A tot Zuidas*,
with respondents complaining about
conducts a mobility survey among area workers, students and residents. This year’s
groups of bicyclists, such as school kids.
survey included an additional focus on bicycle users. Survey data provide insight into
Bottlenecks were reported particularly at
current issues and bottlenecks for area users and, this year, into where bicycles fit
the Parnassusweg tram stop. Bicycle users
in the local mobility landscape and employer policies. Results of the Zuidas Mobility
identified a variety of areas for improvement.
Survey give the organizing partners useful information for shaping their own policies
Most-cited were ‘problems when crossing the
and measures and so to continue working on making the district a pleasant and
road’ as well as ‘quality of the infrastructure’
sustainable place to live, work and visit.
and ‘safety’. The intersection of De Boelelaan and Parnassusweg was repeatedly
Modalities and access scores
Covid period saw a big drop in negative
People who work in Zuidas give their
motorist feedback about congestion (as
commute an average score of 7.3. This
there was less traffic), this time congestion
Old habits die hard?
figure is slightly higher than in pre-Covid-19
was mentioned almost as often as before the
Overall, it seems we still prefer to travel
surveys, but lower than in 2020 (during the
pandemic. As well as gridlock on motorways,
during traditional peak hours and use
pandemic). Walking or riding by bike/e-bike
many respondents also cited traffic in and
the same mode of travel as in the pre-
or moped all got higher than it was average
around Zuidas, especially on De Boelelaan.
pandemic situation. This was reflected in
scores. It seems likely that the unusual
Cyclists also report an increase of traffic.
journey distribution over the full range of
situation created by the pandemic is still
Not only other types of traffic at junctions,
modalities, which generally corresponds to
impacting these survey results. Where the
but notably on bike lanes themselves,
the 2019 results from before Covid. In the
56
mentioned as a problem area.
Mobility
COMMENTS To cross Underpass Junction Missing link Construction Quality infrastructure Width of bike path Bicycle path layout Bustle Flow Unclear Unsafe Traffic lights Waiting time traffic lights Lighting Parking
Points of improvement mentioned by cyclists
2020 Covid edition of this survey, almost
parking farther away. This correlates with the
ends around 5.30 in the afternoon. However,
40% of respondents commuted by car; now
finding that people are less likely to combine
50% of workers said they would be willing to
this figure has restabilized at approximately
different modalities in a single commute.
commute earlier or later. This is good news
23%. Among motorists, 40% said they would
Among bicycle users, 70% park their bikes at
in terms of the ambition to spread out local
not consider leaving their car at home more
their workplace or else in a public bike shed
traffic flows, though it still poses a challenge
often. Some 20% of commuters who live
or racks or along the street. Public bike sheds
for employers. The traditionally busiest
within 2.5 km of their workplace drive by
and racks scored well, at 8.3. Bike facilities
days haven’t changed since before Covid,
car. Among those who live around 15 km or
at employers received both good and bad
so Monday, Tuesday and Thursday are still
less from their workplace, the largest share
marks for capacity. Most of the negative
the most popular days to work in the office.
commute by bike, and a relatively large
feedback related to configuration of the
Spreading office commutes out more over
number travel by metro. Bicycle commuters
facilities, but the locations mostly rated well.
the week would positively impact access
cited health and journey time as their main
to Zuidas.
considerations. Public transport users cited
Spread is all!
sustainability.
Hybrid working has clearly gained ground. However, the extent varies between sectors.
* Van A tot Zuidas is a joint initiative
Parking
Many respondents said they would like to
of the Green Business Club Zuidas,
More than 80% of motorists park in a car
carry on working from home part of the
ORAM, Task Force Bereikbaarheid
park belonging to their office or paid for
time, post-Covid. The standard working day
Zuidas, Amsterdam Zuidas, Breikers
by their employer. Car users do not like
still starts around 8.30 in the morning and
and Hello Zuidas
Text: Rinske Berg • Photography: Tessa Burger
57
New Members
NEW MEMBERS Hello Zuidas welcomes the following new members EUROPEAN MEDICINES AGENCY Sector: Agency of the European Commission Employees: 800 Link with Zuidas Headquarters located in Zuidas. Reason for becoming a Hello Zuidas member Engage with the local communities, contribute and participate in local events and initiatives. Via Hello Zuidas, EMA would like to unlock the potential of the Zuidas area to its staff. Furthermore, Hello Zuidas can play an active role in sharing information on what is happening in the area in terms of construction activities, safety and accessibility.
ASITO Sector: Corporate cleaning service Number of employees: 10,000+ Link with Zuidas Asito provides cleaning services for numerous offices in Zuidas. Reason for becoming a Hello Zuidas member Wherever we are, we are together. Wherever we are, we get it clean. Asito works daily to enhance the spaces we live in,
VANLOMAN
including in Zuidas. From residents and visitors to employees,
Sector: Tax consultancy
customers and travellers: our priority is on how places feel.
Number of employees: 33 Link with Zuidas Located at 7 De Boelelaan since 2011, our VL family team have been proud ‘residents’ of Zuidas for eleven years. Reason for becoming a Hello Zuidas member VanLoman have grown tremendously in recent years and been in business for fifteen years in 2022. That makes this a great occasion to join Hello Zuidas. We look forward to meeting other members and actively contributing to Hello Zuidas.
58
New Members
ZONE2SOURCE
Exhibition space for art, nature and technology in Amstelpark Sector: Art & leisure Number of employees: 6 freelance employees and a team of volunteer exhibition hosts Link with Zuidas We are situated in the middle of beautiful Amstelpark, within walking distance of Zuidas. Reason for becoming a Hello Zuidas member Zone2Source exhibitions in the Glazen Huis (open Fri.-Sun.) and the outdoor works (accessible daily) in Amstelpark are well worth a visit. We urge all Hello Zuidas members to experience the park and our art and ecology projects, in which we and others reflect on the park and its rich history as the location of the 1972 Floriade world horticulture exhibition. We can also organize guided tours in the park or artist workshops for members. Between exhibitions, our pavilions (Glazen Huis, Rietveldhuis and Orangerie) can occasionally be hired for team-building and brainstorming sessions or smallscale events.
ELEMENT
BY WESTIN HOTEL AMSTERDAM
Papa’s Loft House to open in autumn 2022 Sector: Hospitality Number of employees: 16 Link with Zuidas Our hotel is located in the upscale Gelderlandplein shopping centre. With its spacious, eco-conscious guest rooms complete with fully equipped kitchens, the hotel focuses on both business and leisure guests, for stays ranging from a day to several months. Reason for becoming a Hello Zuidas member The Element Hotel believes in building good relationships with its neighbours. With 160 extended-stay studio apartments, two meeting rooms and the upcoming opening of our new Papa’s Loft House - Restaurant & Rooftop Bar, the Element Hotel expects to be a good addition to the Hello Zuidas community.
59
techgrounds
Dear IT teams of Zuidas. Looking for talent? Techgrounds educates motivated people to become IT professionals. 75 companies have already employed our talent. So what are you waiting for? Learn more at techgrounds.nl
Memo Board
MEMO BOARD From suits to tracksuits
On 1 July it was finally time again for the Zuidas Run! Set up to raise money for a good cause, this racing event challenges people to trade their tailored suits for running gear. Participants in the 5K ran a course through Beatrixpark and up De Boelelaan, with an added Amstelpark loop for the 10K runners. Having made it to the finish, everyone gathered for some well-deserved R&R on Gustav Mahlerplein, which was transformed for the occasion into ‘Zuidas Run Square’. A Cooling Down After-Party rounded out the day, where colleagues joined the athletes to celebrate their exertions.
ENGLISHLANGUAGE COURSE FOR UKRAINIANS In an initiative to help Ukrainian refugees, G&S Vastgoed, Taalcentrum-VU and Zuidas Publishers are teaming up to offer a basic skills course in Business English. The course will cover language and professional skills such as composing emails, making phone calls and more, and is designed to help participants hone their communication skills. This initiative will give them the possibility to grow and integrate in the Dutch society.
PROVADA 2022 On 14, 15 and 16 June, the annual Provada trade show returned to RAI Amsterdam. This is the largest property event in the Netherlands, with a programme of virtual and in-person activities revolving around networking, real estate knowledge-sharing and inspiration. Interesting guest speakers at this edition included Marja Appelman, executive director of the Housing Market Directorate within the Ministry of the Interior and Kingdom Relations. As well as a chance to connect with numerous property sector players at their stands, conventiongoers could attend networking meetups, enjoy a great lunch and stay for drinks.
Text: Fleur Nuisker
61
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Magazine Hello Zuidas is issued by
Romy Lange Céline Boute & Tessa Burger Fleur Nuisker Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik Magazine Masters Six times a year (bi-monthly)
Editors Romy Lange, Céline Boute, Tessa Burger, Fleur Nuisker, John Leerdam, Jos Moerkamp, Rinske Berg & Trevor Holtkamp Photography Meisje met de Camera (Dieuwertje van der Stoep), Caily Bobbie Jo, Davide Gallery, Nestor Tsakirakis (Studio Klijn), Roxanne Wilm, Marcel Steinbach, Ton Borsboom, Nanda Hagenaar & Ritchie Damwijk
Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Trevor Holtkamp & Jos Moerkamp Thanks to Sandra Heymans (CBRE), Van Poelgeest, The Mayor Amstelveen, FYEO, Kroonenberg Groep, Zuidas (Gemeente Amsterdam), Gelderlandplein, Taalcentrum-VU, De Hypotheker, John Leerdam, Amvest, Bianca Smits, Lyppens, BLUSH – Beauty & Skin Clinic, Renessence, Feraggio, Terrace Tower, Michiel Kolman, Accenture, Van Lanschot Kempen, Alnylam Pharmaceuticals, Baker Mckenzie, Rose Wiewel, Richey Speelman, Tower Ten, Enterprise Netherlands, Lotte Lobé, Katja van Kranenburg, Nathalie Lam & Monique Soe-Agnie
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