Hello Zuidas - september/oktober editie

#45 hellozuidas.com SEPTEMBER • OCTOBER 2019

Marien Glerum

Benelux Managing Officer Dentons

‘Whatever else happens, accessibility and diversity are hot topics in Zuidas’

AFC to get

NEW CLUBHOUSE AND PITCHES Check the new

ZUIDAS CITY MAP

Hello Zuidas Magazine goes

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THE NEXT ISSUE IS SCHEDULED FOR THE 4TH OF NOVEMBER

ZUIDAS BACK AT FULL STEAM Much as I love the fast-paced, dynamic bustle of

event. You’ll also find a special bonus on page 15: a

Zuidas, I have to confess the leisurely summer

map of the district, which is sure to come in handy

months here are lovely as well. Lunch queues are

whenever you’re looking for a particular building,

shorter, rush hour is not as backed up, there are

service or eatery. With this map, making your way

actually spaces available to stall your bike and

around Zuidas is a breeze!

the gym is less crowded. Now that everyone has returned to work, the familiar energy has returned

Are you also keeping up with our online channels? These

and Zuidas is once more running at full steam. Which

provide a trove of information about Zuidas, including

is just how we like it!

the latest news, fun facts and great tips on our website and LinkedIn, Facebook and Instagram pages.

This summer we were able to put together another packed issue of Hello Zuidas. Featured on the cover

I hope everyone has returned to Zuidas recharged

is Marien Glerum. Marien became Benelux Managing

and revved up to go, because the coming months

Officer at Dentons Boekel several months ago, but

are sure to be busy!

has been in Zuidas for as many as nine years now. We took the opportunity to ask him all about his job and

Happy reading!

the challenges he meets with the firm. If you missed

Romy Lange

the Zuidas Culinary Summerfest, this issue will give

Editor-in-chief Hello Zuidas

you a small taste of this popular and well-attended

r.lange@zuidaspublishers.nl

After a relatively quiet summer, Zuidas is back in business, with the hustle and bustle of kids and students coming and going to school and classes, crowds of office commuters and the growing group of local residents freshly returned from their summer holidays. And now that everyone is back, the Zuidas community can look forward to another full calendar of autumn events. For the full updated listings, surf to HelloZuidas.com, and also check out the highlights we’ve selected for you in this issue.

Olivier Otten, managing director of Hello Zuidas

•3

dive in start your experience week now

25m po o l | fitn e ss grouple sso n s | sau n a and mo re

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CONTENTS 07 Trending Topics Social Media #Zuidas

08 Coverstory with Marien Glerum, Dentons Benelux Managing Officer ‘Whatever else happens, accessibility and diversity are hot topics in Zuidas’

12 Building the Future AFC to get new clubhouse and pitches

15 Check the new Zuidas City Map

16 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands

19. ‘I drink champagne when I win, to celebrate... and I drink champagne when I lose, to console myself.’

20. Got a Minute? - Public Space A summary of the Zuidas Culinary Summerfest

22 Property Property news related to the Zuidas district, Amsterdam or the Netherlands

25 Organize your next event in the green surrounds of the Amstelpark Rosarium

27 Entrepreneur in Zuidas Christiaan Sijnen - Gentlemen’s Place Zuidas

29 Column Greg Shapiro ‘Camping Zuidas’

30 Hello Zuidas Agenda

37 Adagio Amsterdam City South Looking for the comforts of home near Zuidas?

38 Sustainability News from Zuidas

41 De Kersentuin A favourite of the Amsterdam Zuid restaurant scene

42 Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands

44 Hello You Zuidas Run

46 Architecture Vinoly: Quintessential Zuidas

48 Hello You Grachtenfestival - Hello Zuidas members-only event

49 Etage 0 The days of good enough are over

50 How do you travel from A to Zuidas?

Mobility

55 New Members Hello Zuidas welcomes the new members

56 Memo Board

58 Hello Zuidas Members List & Colophon

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

Timeless by Tradition

SIEMATIC LIFEST YLE CL ASSIC

| siematic.com/showrooms

SOCIAL MEDIA

#TRENDING TOPICS

YOU CAN FIND

ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of

companies who are member of Hello

Zuidas, it is possible to join our LinkedIn group or link as a contact.

Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein

•7

MARIEN GLERUM • BENELUX MANAGING OFFICER DENTONS

‘Whatever else happens, accessibility and diversity are hot topics in Zuidas’ Marien Glerum, Benelux Managing Officer Dentons

In 2017 the law firm BOEKEL merged with Dentons to continue under the name Dentons Boekel. Dentons was already the largest law firm in the world and BOEKEL experienced an immediate click with the transnational heavyweight. Judging from the numbers, the internationalization of BOEKEL’s more traditional office proved a good move, pushing turnover up by more than half in 2018. We sat down with Marien Glerum, who has been working at the firm’s centrally located premises on Gustav Mahlerplein almost nine years and was recently appointed Dentons Boekel’s Benelux Managing Officer. He told us what it’s like to be responsible for day-to-day management of a hundred lawyers when you don’t have a law degree.

You have been working at Dentons Boekel for nine years all

What does your job entail?

together. Can you talk about your career within the firm?

‘With the firm’s massive growth in recent years, creating a more

‘Somewhat circuitously I came in contact with the legal world, never

professional management structure while ensuring the desired

actually having studied law. By chance, I got offered a financial post

freedom is required in order to ensure day-to-day management isn’t

at another law firm through a recruiter in 2002. I had various other

the primary concern of individual offices. I support the managing

roles there over the years, and then in 2010 I transferred to BOEKEL –

partners in the Netherlands, Belgium and Luxembourg. They are

Boekel de Nerée at the time – where I became financial director. So

the face of their offices, but I assist them, while also reporting to the

much has changed since that time. Firms have had to adapt to the

European management.’

current market; there was no other way, and that certainly applied to BOEKEL as well. We were active in the upper mid-market and

What are the challenges of your job?

had a strong Dutch identity. But there came a point when we had to

‘One challenge is keeping all the partners alligned. We have 28

choose whether to keep operating at the national level or explore

partners at this office, which is quite a lot, and this requires active

international options. That choice was finally made in 2015.’

management, they’re still getting their bearings. Our shared goal is to ‘Always be the lawfirm of the future’. To do that it is crucial that

What were the ramifications to appoint you in your new role?

we work actively as a team. Managing that is a big challenge for me

‘Next to my work as financial director I became a board member.

personal. Next to that, our challenge lies in our rapid growth. That’s

We agreed that there were a number of things which needed to be

complicated, because everyone here is ambitious. We take the heat for

changed. Mainly, we wanted partners to have the freedom to do

our clients, but there is also always a lot happening in the background.

what they are good at, which is engaging with their clients and their

I think Dentons is entering a period of big change, if only because we

practice, and not getting bogged down with the management side

are such an ambitious firm. In just the last month, for example, we

of things. I wound up assuming that responsibility, which is a fairly

merged with firms in both Honduras, New Zealand and South Korea.’

unique situation in this world, because normally you wouldn’t assign a non-partner who hasn’t even got a law degree to be a law firm

You didn’t study law at university, but now you’re in

manager. But this set-up ended up working very well. Shortly after

charge of some one hundred lawyers. What is that like?

that, we merged with Dentons and went global. In my current role I’m

‘We have a large number of young people who’ve got brains and

in charge of the Benelux offices.

are not afraid to speak out, so that can be interesting. This world

Text Romy Lange • Photography Michael Graste

•9

isn’t for everybody; you have to enjoy working with this breed of

office is more diversity, tricky as that may be. Whatever else happens,

people – people who really know their stuff, which leads some

accessibility and diversity are hot topics here.’

to assume they are brilliant at everything. I like that. Nurturing people who are good at things I’m not gives me energy. And,

Is there anything else you would like

apparently, there is something in me that appeals to them, both

to share with readers of Hello Zuidas?

the staff and partners. They are confident that I can provide them

‘We are internationally oriented, but nonetheless have a strong local

with ‘additional qualities’ So it all hinges on good mutual relations,

presence. We are less hierarchical and there’s more freedom to think

on which everyone is dependent and from which all of us benefit.’

differently and incorporate innovative ideas. This attracts a specific group of people, so we all feel in our element here. The energy we’ve

What is the firm’s perspective on all the

got is electrifying. That’s something Hello Zuidas readers who are

developments in the Zuidas district?

less familiar with the legal world might like to know, should they ever

‘We’re very positive about it. It’s clear this area is being actively

like to meet us.’

developed. More and more companies are locating to Zuidas and there is amazing growth in the number of amenities on offer here. I hope that we’ll succeed at turning this into a serious residential area one

Age: 40

day, a place that’s also alive at weekends. I’ve been at the office during

Degree: Master in Finance from TiasNimbas Business School

weekends every now and then, and practically everything is closed and

Relationship status: Married

there’s not a soul about. I am a bit sceptical about Zuidasdok project

Children: One daughter, aged 9

and curious how that will shape up. We really encourage employees to

Favourite travel destination: Colombia & Sint-Maarten

choose alternatives to commuting by car, because accessibility isn’t

Hobbies: Skiing, padel

improving for motorists. We want to figure out a green and efficient

Relaxation: Running, cooking

way to address this issue. Beyond that, my wish for Zuidas and our

10 •

WELCOME TO

THE OLYMPIC AMSTERDAM The Olympic Amsterdam is the new iconic destination in Amsterdam.

Innovative. Modern. Urban. Here you can shop, live, work, play, eat, drink, and exercise in style, around the historic Olympic Stadium.

This is a project by Bouwinvest.

BUILDING THE FUTURE

AFC TO GET NEW CLUBHOUSE AND PITCHES

Camiel Honselaar of HSB Bouw

At the Goed Genoeg sports park in Zuidas, work has started to create five new

(left), David van Traa, director of the

pitches and a new clubhouse for the Amsterdam Football Club (AFC). After signing

Zuidas District Office (centre) and

contracts with the municipality, the two building contractors commenced work in

Johan Middelkamp of Sallandse

July. With a slated completion date of summer 2020, work on the new facilities will

Wegenbouw (right) signing the

be phased to allow football training to continue unimpeded. The revamped sports

contract for renovation of the Goed

park will be expanded with five new artificial turf pitches, to be installed by building

Genoeg sports park.

contractor Sallandse Wegenbouw, while HSB Bouw will build the new clubhouse.

‘ABSOLUTELY WONDERFUL’ AFC president Ad Westerhof is excited about the upgrade. ‘AFC has been talking to the municipality about their wish for a new sports park and clubhouse in Zuidas since the 1990s, so it’s absolutely wonderful that it’s going to be built. This will enable AFC to gear up for the future and realize its ambitions. We are grateful to all those who have worked so many years to achieve this.’

12 •

BUILDING THE FUTURE

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas •

‘REAL DISTRICT’ According to Alderman Udo Kock (Zuidas), the AFC renewal is

WORLD’S LARGEST MOBILE

illustrative of the overall development of Zuidas. ‘Soon Amsterdam

TELESCOPIC CRANE

will be able to play football on brand-new pitches and socialize

Commerz Real and Provast have

post-match in the new AFC clubhouse. That’s a great thing for all the

engaged building contractor

club’s footballers and supporters, and also for Amsterdam as a city.

J.P. van Eesteren to manage the

Zuidas is coming into its own as a real district where people not only

renovation of 2Amsterdam, a

work but also live and play, as they will at this fabulous sports park.’

project to give the two former offices of AkzoNobel and Stibbe a new lease of life. One of the

1,500 HOMES

towers is to house the first of

The definitive contract award was the capstone on a years-long

Spanish chain Meliã’s hotels. A

effort to carve out a place for Amsterdam’s oldest football club

tower crane rising 100 metres has

in district planning development. The new sports park and

been erected in the construction

clubhouse will be relocated north, while to the south a new

pit, built with the aid of the

residential district comprising roughly 1,500 homes has been

world’s largest mobile telescopic

mapped out. The municipality will own the new sports park,

crane, which is provided by the

with AFC as the main tenant. Its facilities will be available to

Van Marwijk company. The hotel

several local schools as well, and to budding footballers from

will have a sky bar on the 19th

the new residential neighbourhood. The new clubhouse will

floor and a 2,000 m2 garden.

belong to AFC itself.

Text Jos Moerkamp • Photography Jan Vonk • Artist Impressions Paul de Ruiter

• 13

@zuidasamsterdam

BUILDING THE FUTURE

AMSTERDAM EARMARKS FUNDING FOR OBA NEXT IN ZUIDAS SOCIAL HUB Plans for OBA NEXT are designed around its three-pronged mission to be a public library equipped for the future of knowledge and information, a cultural and social hub for Zuidas and a provider of programmes for lifelong learning, data and media literacy and digital resilience for all.

Berendse: ‘We are developing

COMING SOON THE ZUIDAS APP

OBA NEXT with Vrije Universiteit Amsterdam and our other partners, and our services will focus on general literacy and data literacy and target the challenges of our times. We aim to give all of Amsterdam a place to learn the skills they will need for their future.’

The municipality will be releasing funds

safer and public-friendly digital city, and

for the establishment of a new branch

envisions OBA NEXT as a kind of public

of the Amsterdam Public Library (OBA)

‘clubhouse’. ‘We are delighted with this

in Zuidas. OBA NEXT, as the branch is

positive outcome’, says OBA director

being called, is scheduled to open its

Martin Berendse. ‘Zuidas will be shaping

doors in the Knowledge Quarter, near

up as a second city centre in the years

Amsterdam Zuid Station, in 2025.

ahead. One facet of that is an open public facility. OBA NEXT aims to connect

The Amsterdam Public Library wants

with everyone in Amsterdam and to help

to contribute to a more accessible,

create a connected, inclusive city.’

Text Jos Moerkamp • Photography Jan Vonk & Luuk Kramer

14 •

CHECK THE NEW ZUIDAS CITY MAP

MAIN OFFICE BUILDINGS

Complimentary Hello Zuidas city map was here.

Discover Hello Zuidas district also on

TRAVEL & STAY EAT & DRINK SHOP LIVE WORK LEARN & EXPLORE

• 15

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands.

Send your financial news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

DNB: BANKS CAN REJECT CLIENTS ON GROUNDS OF LEGAL TAX AVOIDANCE Zuidas - De Nederlandsche Bank (the Dutch central bank – DNB) wants commercial banks to keep an eye out for clients who may be avoiding taxes. In its newly published recommendations for banks on how to handle client tax risks, DNB has determined that legal avoidance may be grounds to refuse clients. Banks are not happy with this decision, with tax experts accusing DNB of unjustly conflating permitted tax planning with illegal tax evasion. In consultations, banks had stressed that tax avoidance should not be classed among these risks, as avoidance is legal. The regulator has decided differently.

16 •

DUTCH RETIREMENT AGE TOPS 65 YEARS

EMPLOYERS NOTICE LABOUR

Zuidas - Dutch workers are staying on the job longer. Last

MARKET COOL-DOWN

year, the average age of retirement increased five months,

Zuidas - While collectively negotiated (CAO) wages

to 65 years, according to new figures released by Statistics

are notching up, increasing three per cent on average

Netherlands (CBS). The agency also signalled a gap between

in June and July, the Dutch labour market is already

low and high-skilled professionals: people without a degree

showing signs of cooling down again. Employees are

retire eight months later than those with a university

no longer being as actively approached by recruiters,

education. This rapid rise is being fuelled primarily by the

while employers are handing out fewer permanent

government’s scrapping of early pension schemes, as well

contracts. These are a few of the results of research

as the raising of the state pension (AOW) age. Low-skilled

conducted over the second quarter of 2019 by

– and usually lower salaried – workers are most affected.

Intelligence Group, a major supplier of European

Their average retirement age has already reached 65.5

job market data and analyses. In May, Statistics

years. Unlike workers with a higher education level and

Netherlands (CBS) was still reporting that the number

commensurate salary, they do not have the means to finance

of flexible employment contracts has dropped in Q1 for

an early pension without an employer’s help.

the first time in ten years

EMPLOYER QUANDARY: DISMISS STAFF BEFORE OR AFTER 1 JANUARY? Zuidas - The date on which the Dutch Balanced Labour Market Act (WAB) will take effect is fast approaching. Employers and employees are well advised to take the new law into account, according to the advice of Pascal Besselink, labour law expert at legal service provider DAS. Although costs may not be the decisive factor in dismissals, it may constitute a big financial difference whether staff are given the boot before of after January 1. In principle, the transitional compensation or redundancy payment an employer is required to provide upon terminating an employment contract will go down substantially. This goes particularly for employees aged fifty or older who have been on the payroll for more than ten years. As from 1 January, everyone is entitled to at most one-third of a month’s salary for each year of their employment. At the moment, the rate is one-sixth of a month’s salary for every half-year of employment in the first ten years, plus a quarter month’s salary for every additional half-year – or a half month’s salary for employees aged over fifty. These amounts may accumulate rapidly.

NS ORDERS NEW TRAINS FOR BRUSSELS SERVICE Zuidas - The Dutch Railways (NS) has placed an order for 18 new trains for its intercity service between Schiphol Airport and Brussels. They are ready to put into commission within six years, reported the Dutch NOS broadcasting foundation. The contract for €200M has been awarded to French manufacturer Alstom. The trains can be operated in both the Netherlands and Belgium and will provide more than eight thousand additional seats for the high-speed service to Belgium.

• 17

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MARTINE REUKEMA

‘I DRINK CHAMPAGNE WHEN I WIN, TO CELEBRATE... AND I DRINK CHAMPAGNE WHEN I LOSE, TO CONSOLE MYSELF.’ - Emperor Napoleon Bonaparte -

Here in Zuidas we love to enjoy a good glass of champagne. After all, what better way to celebrate a successful merger or acquisition, earning a promotion, meeting a target

DID YOU KNOW THE MOËT

or a special business event than with a cool glass of champagne? Moët & Chandon is

HENNESSY NETHERLANDS

the world’s largest champagne house. Based in the French town of Épernay, this house

PORTFOLIO INCLUDES ALL

was founded back in 1743. Today, the brand is part of LVMH (Louis Vuitton Moët

OF THESE BRANDS?

Hennessy), the largest luxury goods conglomerate worldwide. Hello Zuidas spoke to

- Moët & Chandon

Moët Hennessy Netherlands’ Martine Reukema, who is responsible of corporate and

- Dom Pérignon

private sales for all of the company’s wine and spirits labels.

- Ruinart - Veuve Clicquot

BUBBLY TO MARK

ZUIDAS CHAMPAGNE TASTING

- Cloudy Bay

SPECIAL MOMENTS

Martine: ‘Over the last few years many

- Krug

Martine: ‘In our experience, companies

companies reached out to us to deliver

- Belvedere

open a bottle of champagne on closing a

bottles directly. Not only Moët & Chandon,

deal or present it as a corporate gift. It is

but also other brands in our portfolio, like

an excellent choice to reward your team or

Veuve Clicquot, Ruinart and Dom Pérignon.

yourself when an outstanding performance

We additionally have limited editions and

will be hosting a tasting event at

has been achieved. And also when teams

can deliver personalized bottles upon

Customized Media, Parnassusweg 845 in

put in a stellar performance, rewarding

request. As a dedicated partner of Moët

Zuidas. It starts at 4:30 pm. If you would

them with a bottle of champagne a common

Hennessy Nederland, we can provide event

like to attend, please send an email to:

occurrence. Champagne is a beautiful

support and can be your link to the ‘maison’

martine.reukema@moethennessy.com

gift that makes the recipient feel special.

in the champagne region. On Thursday

If you have any specific questions for

And when that person chooses a moment

3 October, we will be hosting as tasting

to drink their bottle of champagne, will

event for Zuidas at Customized Media

simultaneously remind him or her of the

(Parnassusweg 845), where we would be

or phone her on: + 31 (0)35 694 6014 or

special occasion when they received it – so

thrilled to explain the possibilities in further

+31 (0)655000115.

the attention value is incredibly high.’

detail to interested companies.’

Text Romy Lange

On Thursday 3 October, Moët Hennessy

Martine, send her an email at: martine.reukema@moethennessy.com,

• 19

PUBLIC SPACE

GOT A MINUTE?

On Friday 28 June it was time once more for the Zuidas Culinary Summerfest, which was on Zuidplein by Hello Zuidas and WTCafé de Blauwe Engel. It was a sun-drenched evening and visitors packed the square to sample the culinary creations on offer at food stands catered by a line-up of local restaurateurs: Baresco Amsterdam, Che Buono, Crowne Plaza, De Nieuwe Poort, Het Amsterdamse Proeflokaal, Holiday Inn, Loetje, Novotel, Ox & Bucks, Sushitime, Symphony’s, Wagamama, We Canteen and Wineboutique. Completing the summer vibe was live music by Joel Borelli, Jill Helena, Quincy, DJ Theo and DJ Mar’one. We polled four visitors about the event.

ALBERT GAST Owner of Think+DO ‘I got an invite from Hello Zuidas and I think it’s a great initiative.

The ambiance is super and I know a bunch of people here. Just before this we had a sustainability meeting. Afterwards we all came down to have a drink here. I’ll go score a salad somewhere later, but right now I’m thirsty for a good beer!’

20 •

PUBLIC SPACE

MAX VAN WEL Meijburg & Co & ROGIER TREURNIET Rabobank Nederland Rogier: ‘Usually we head to Dicky’s, but this is a nice change of scene. On Fridays we don’t eat – we have a liquid dinner, so I’m normally in bed by nine. I work in Utrecht but live in Zuidas, so Zuidas is my happy hour hotspot.’ Max: ‘We’ve been to the festival before, and the rosé and champagne are always excellent.’

SASJA ALBERSEN PropertyNL ‘The Zuidas Culinary Summerfest is a great festival which grows bigger every year. It’s definitely an event that draws locals together. I had another reason for coming this year, which is Jurgen’s farewell. He was the manager at Ox & Bucks, among other things, but has taken a job in Suriname. Zuidas will really miss him!’

STELLA KOEDAM Owner of Stella Agency Every year, this is a great party on the square! Such a great vibe!

A couple of the girls from Stella Agency are helping out with the organization and they totally love doing it. Everyone is chilled out, happy and in the mood for summer. We’ll be back for sure next year!’

Text Romy Lange • Photography Jaiwey Nuij

• 21

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.

Photography Lotte de Graaf

FINAL DECISION ON ZUIDASDOK DELAYED TILL 2020 Zuidas - Minister Cora van Nieuwenhuizen has informed the Dutch House of Representatives that she plans to take a final decision regarding the design and realization of Zuidasdok in the first quarter of 2020. First, she wants a detailed study on the ramifications of various problems that have surfaced. Project contractors Heijmans, Fluor and Hochtief, united in the ZuidPlus consortium, have had to suspend preparatory work. With construction initially set to start in 2020 and finish in 2028, there are now fears of a major delay. The project was awarded to the ZuidPlus consortium in January 2017 for a contract sum of €990 million.

22 •

GERMAN PARIBUS GROUP OPENS OFFICE IN ZUIDAS

BLCK THE COFFEE & JUICE MASTERS

Zuidas - Paribus Group recently moved into premises in

OPENS IN ZUIDAS

Zuidas. The German asset manager previously announced

Zuidas - BLCK The Coffee & Juice Masters has signed a lease

plans to invest some €100 million in Dutch real estate every

for 118 m² on the ground floor of the UNStudio office block,

year for thenext five years. The Dutch office will be under the

at the western tip of Gustav Mahlerlaan in Zuidas, adding

direction of Mathijs Breuk and Roman Burger, with Breuk

more variety to the local food and drinks landscape. Part of

in charge of acquisitions and Burger of asset management.

Circle Hospitality, BLCK The Coffee & Juice Masters is a café

Breuk: ‘As a real estate consultant I’ve worked closely with

concept with an urban vibe, specializing in juices, coffees

Paribus over the last years and I will be opening the company’s

and bowls. Its arrival will extend the range of options on

Dutch office in Amsterdam’s WTC from the first of June.’

offer in the UNStudio building.

AFC MAKES ROOM FOR NEW RESIDENTIAL NEIGHBOURHOOD Zuidas - The Amsterdam Football Club (AFC) is relocating within Zuidas. With a shift to the north, the club will add five new artificial turf pitches and a new clubhouse, designed by Paul de Ruiter. It is widely hoped that the signing of the contracts will put an end to a years-long, protracted discussion about the country’s most expensive sports club. The land on which the club is established within the Goed Genoeg sports park belongs to the municipality (only the clubhouse belongs to AFC) and has an estimated value in the range of €800 million to €1 billion. The new pitches will still occupy the priciest slice of Holland after the move – and slated completion of Zuidasdok – but its current location, comprising the area between De Boelelaan, the A10 ring road and Beethovenstraat, will be freed up for the construction of 1,500 homes and a school.

ERIK BEEKMAN Age 39 Employer Savills Position Agency director

HAVE THERE BEEN ANY SPECIFIC XAVIER RESIDENTIAL TOWER

NOTEWORTHY DEVELOPMENTS IN THE

IN ZUIDAS NEARS COMPLETION

ZUIDAS PROPERTY MARKET RECENTLY?

Zuidas - The Xavier apartment building being developed

Office stock is in extremely short supply in Zuidas at the

in Zuidas by the companies AM and BPD is nearing

moment. Fortunately, developers are working hard to add

completion, with individual apartments delivered since

new office space, this time guaranteeing a healthier mix

June. The luxury residential tower has 110 rental flats and

between residential and commercial, which in turn will

49 for purchase – all already sold – as well as 336 m² gfa for

contribute to an increasingly dynamic environment.

commercial use and 122 parking spaces. Asset manager Syntrus Achmea Real Estate & Finance earlier signed a

WHAT’S YOUR FAVOURITE SPOT IN ZUIDAS, AND WHY?

turnkey deal for the 110 rental flats, almost all of which

1 Our own top floor in Viñoly, with a fantastic view across

have been let. Construction is in the hands of construction

Zuidas and Amsterdam

company Waal. IEF Capital will own and operate the four

2 The long table at Gustavino

commercial spaces on the ground floor, where amenities

3 The terraces at Oliver’s and Dickys on sunny days

will include a bakery and chocolaterie.

4 Construction sites; they create energy and have a dynamic and mysterious quality, and are literally part of the future of Zuidas

• 23

25 OCT 2019

Ardemus Saxophone Quartet

‘Power to the People’ 22 NOV 2019

Nai Barghouti & Band ‘Tribute to Fairouz’

TR ACKS Get your tickets now! www.concertgebouw.nl/tracks

TRACKS is the ultimate music & meet-up experience for young musicians and audiences at The Concertgebouw. Classical music’s young cream of the crop team up with audiovisual artists to give you and your friends an unique live experience.

31 JAN 2020

Lavinia Meijer & Dane Badal ‘Tracing the Future’

28 FEB 2020

Nino Gvetadze Trio ‘Nino in Wonderland’

27 MAR 2020

© SIMON VAN BOX TEL

ORBI

‘From Mahler to Metallica’

DENISE VAN DIJK, LOTTE BRAMER AND SABINE GLIMMERVEEN

LESS THAN FIVE MINUTES FROM ZUIDAS

Organize your next event in the green surrounds of the Amstelpark Rosarium

Want to celebrate Christmas with your company or organize a sensational New Year’s reception at the Rosarium in Amstelpark? You can! Our venue

Less than five minutes from Zuidas is a

suited to this kind of events.’ Sabine: ‘The

accommodates dinners and parties for

natural oasis offering the perfect spot for

location is easy to reach by metro, bike or car.

groups of all sizes, and the possibilities

drinks, dinner and functions big or small.

We have lots of parking spaces out front and

are endless. Get in touch straightaway

The Rosarium in Amstelpark specializes

the rates are very reasonable, amounting to

at info@rosarium.net.

in personalized service to guarantee the

€2.50 hourly on weekdays and nothing after

success of any event. Hello Zuidas talked

7 pm.’

COME ENJOY THE ROSARIUM’S

with Denise van Dijk, Lotte Bramer and Sabine Glimmerveen, the three ladies in

CULINARY CUISINE

REFURBISHED TERRACE!

charge of events, sales and marketing at

The Rosarium in Amstelpark takes great care in

In addition to catering to a wide array

the Rosarium.

putting together its menus. The kitchen works

of functions inside, the Amstelpark

only with top quality products. Lotte: ‘We

Rosarium also has a lovely terrace

FULL-SERVICE VENUE

receive groups from 2 to 800 people. Because

that can be booked for receptions,

The Amstelpark Rosarium is a full-service

we want to make everything perfect for our

barbecues and other events. Curious?

venue, where possibilities are almost

guests, the quality of our cuisine is a priority.’

Come see for yourself!

limitless. Denise: ‘Companies often set up

Denise: ‘Our restaurant also serves business

receptions, Christmas parties, galas and

lunch clients, and for them it’s also important

ROSARIUM AMSTELPARK

dinners here. We are a very flexible venue

that everything is ship-shape. Lately, a growing

Amstelpark 1 - Europaboulevard

with endless options for both large and small

number of guests have been asking for

1083 HZ AMSTERDAM

groups.’ Lotte: ‘Many clients set up functions

vegetarian options, which we are also happy

+31 (0)20 64 44 085

for their own staff or business associates,

to provide.’ Sabine: ‘We hope people will be

info@rosarium.net

and we also get bookings for conferences

interested and that they’ll drop by so, we can

www.rosarium.net

and seminars. The Rosarium is perfectly

give them a tour and explain all the options.’

Text Romy Lange • Photography Jaiwey Nuij

• 25

CHRISTIAAN SIJNEN

Entrepreneur in Zuidas:

CHRISTIAAN SIJNEN – GENTLEMEN’S PLACE ZUIDAS Centrally located in a quiet corner of Zuidas is Gentleman’s Place, a one-stop-shop for women’s and men’s attire for both business and leisure. At this friendly boutique, no-nonsense style advice is served up with a smooth espresso. So why does a more stylish appearance boost self-confidence, professional relationships and private life? Master stylist Christiaan Sijnen, who left a corporate job to establish Gentlemen’s Place, answers our questions and tells us more about his shop on Arnold Schönberglaan.

26 •

A HARD-WORKING PLACE

CASUALIZATION

also inspired us to develop style guides for

Gentlemen’s Place has been in business in

During a TV item that recently aired on

companies to help them project the right

Zuidas for almost four years, Christiaan tells

RTL, Christiaan talked about an ongoing

DNA, which are very popular.’

us. ‘We continue to see massive demand for

worldwide casualization, in which the

well-made clothing and fast service. And

standard blue suit and even ties are

LADIES OF ZUIDAS, TAKE NOTE!

because no one enjoys doing chores, our

gradually disappearing. ‘These days, people

Christiaan is the first retailer in Zuidas

iron is always at the ready. To outsiders,

are opting for a business casual look, but

to begin selling womenswear alongside

Zuidas has this magical quality, and here in

there’s still plenty of room for improvement.

menswear. ‘The first customer who walked

Zuidas we think it’s pretty special too, but

They don’t have a good sense of what’s

through our door here was a woman from

it’s also just a really hard-working place. That

acceptable and what’s not. To help, we’ve

a big law firm around the corner. “What a

makes excellent service extra important.’

lately begun to play more and more of an

shame!” she said. “This should have been

advisory role, which is a lot of fun.’

Women’s Place instead of Gentlemen’s

NOT ONLINE, BUT OFFLINE

Place!” And that’s something we kept

Christiaan runs a larger store in Aalsmeer and

STYLE MASTER CLASSES

hearing over the past four years, because

calls his Zuidas shop his ‘office’. ‘Apart from

That advisory role has expanded to the

there really is a big market for professional

selling clothing, we also give clothing advice

extent that Christiaan has also started

attire for women. A few months ago, we

here and basically facilitate everything

offering master classes in style. ‘The aim is

quietly introduced several labels for women,

fashion-related. Once customers know we’re

to make people consciously aware of the

and now we are seeing a growing number

here, they stay on as customers. This is also a

unconscious communicating they do all day

of ladies who enjoy shopping here and

very convenient location to buy clothing. We

long. We explain exactly how this works. So,

the ease of trying on items in our spacious

keep customers’ measurements on file in our

what happens to me when I look at you? In

fitting rooms.’

system and they can always phone or app us

business meetings, for example, impressions

if they need anything.’ That said, Christiaan

are fixed in less than a minute. We go back

believes in having a physical shop to present

to the basis, the reason why a person may

GENTLEMEN’S PLACE ZUIDAS

items. ‘The online market is growing and

or may not like you. You’re concerned

Arnold Schönberglaan 7

offline is shrinking, but we’re bucking that

about proving your competency, but you

1082 MJ Amsterdam

trend, because it’s important to us that

also have to radiate warmth, and people

+31 (0)20 – 2156150

customers leave satisfied. More than 50% of

are increasingly losing sight of that. We

www.gentlemensplace.com

clothing ordered online gets returned. That

explain how you can do both, and we have

info@gentlemensplace.com

doesn’t happen with us.’

a lot of fun with that. The master classes

Text Romy Lange

• 27

Bespoke Secondment

Legal | Finance | Client Due Diligence Claude Debussylaan 7-19 • 1082 MC Amsterdam +31 (0)20 238 4036 • info@etage0.nl • www. etage0.nl

dental team 2.0 just around the corner

At 116 Gustav Mahlerplein you will find a dynamic team of oral care professionals offering a wide range of specialist treatments under one roof. A place where dental quality, EBD (evidence-based dentistry), patient commitment and openness are highly valued.

wellness in dental care Gustav Mahlerplein Zuid 116 Visit us and register online at vandeveerdentists.nl or call 020-6623071

COLUMN

CAMPING ZUIDAS This summer in Zuidas, the climate was

Gerrit Rietveld Academie. Instead of a tent,

At least they’re green spaces. For the brave

overheating almost as much as the

use unconventional construction materials

hearted, simply pitch a tent in the middle of

Amsterdam housing market. Yes, affordable

such as pasta and horsehair. Call it art. Claim

the pitch. Hang up a sign saying ‘Squatters

housing is scarce. Yes, the Brexit deadline

credit towards an art degree.

Rights.’ Alternatively, set up a ramshackle

threatens to send more refugees to Zuidas.

shanty next to the clubhouse. Include a

And yes, the temperatures continue to rise.

Camping Option 2: Any construction site.

few second-hand sofas. Claim to be part

The good news is Zuidas offers some great

Near RAI & EY highly recommended. Instead

of a studentenvereniging. If anyone asks

options for year-round camping.

of a tent, simply use a camper caravan. Paint

questions, serve them beer.

it yellow, call it a ‘werkcabine.’ Get a helmet.

Camping Option 1: The canal behind the

Blend in. If anyone asks what you’re doing

These are just a few suggestions to get you

British School. Pitch a tent, or simply park a

there, say ‘I was going to ask the foreman

started camping in Zuidas. It may seem

raft and call it a houseboat. Great access to

the same question!’ Watch as they nod in

like an unconventional residential choice,

water, obviously. Access to sanitary facilities

commiseration.

but then again it’s the Netherlands - where

in the British School (if you wear the British

for centuries Dutch people have chosen to

School uniform as disguise). Alternatively,

Camping Option 3: Sporting Clubs. So many

make their homes on a bit of mud dug out of

you can set up camp by the neighboring

sporting clubs in Zuidas! So seldom in use.

a swamp. Happy Glamping in Zuidas!

Gregory Shapiro (b.1968) is known from Boom Chicago comedy theater and as the voice of Trump in the viral video ‘Netherlands Second.’ His solo show The Madness of King Donald: A Trump Survival Guide comes to Griffioen Theater 26 November, 2019.

Photography Davien Hulsman

• 29

AGENDA

AGENDA SEPTEMBER • OCTOBER

September & October ELEMENT AMSTERDAM FRIDAY AFTERNOON DRINKS @ Gordal or My Place The Element Amsterdam hotel organizes special Friday post-work drinks for companies in Zuidas. Choose one of the hotel’s two restaurants – Gordal or My Place – to host your company’s private event and as an exclusive spot to mingle

Tuesday 3 - Friday 6 September

Sunday 8 September

VU ON THE ROOF

PARADISE STROLL

FILM FESTIVAL 2019

@ Zuidas Botanic Garden

@ VU Rooftop

A paradise stroll is a way to shift down

Come catch a film on the roof of VU

to slow gear in a natural environment.

Amsterdam on 3-6 September! The 4

During this guided walk, you’ll learn how

September showing will be chosen by VU

to experience nature on its own terms and

‘Free Writer’ Arnon Grunberg; the other

with an open mind. Open your senses to

films have been selected from the World

the multitude of natural shapes, colours

Cinema Amsterdam Festival programme.

and scents, restoring your inner tranquillity,

More info: www.vu.nl/nl/nieuws-agenda/

calming your nervous system, rebalancing

events/vu-on-the-roof-filmfestival.

your body and mind and becoming one with nature. Curious? Sign up now! 8

and network with colleagues. Enjoy drinks

participants max. per walk. Register by

and bites with a discount and bites while

email to paradijswandelingen@gmail.com.

team-building at the Element! Contact sales@elementamsterdamhotel.com for a booking tailored to your wishes.

Thursday 5 September

Wednesday 11 September

INTERNATIONAL BUYERS EVENT

KNOWLEDGE SESSION:

@ Eefje Voogd Makelaardij

EMISSIONS-FREE URBAN LOGISTICS

Come to a special event for international

@ Green Business Club Zuidas

Tuesday 3 September

buyers on 5 September, where you’ll

The Mobility Task Force will be holding

ORAM SUMMER RECEPTION

be informed about all the ins and

a meeting about emissions-free urban

Meet over 250 entrepreneurs from a range

outs of purchasing and financing new

logistics and ongoing projects. Results of

of sectors, and officials and policymakers

developments in the Netherlands. If

the supplier surveys will be presented and

from the Amsterdam metro region, during

you’re interested in purchasing a new

there will be an update on the hub pilot

the season kick-off reception at ORAM

development in the Netherlands, this is

which will be conducted with Hulshoff. To

on 3 September at 5-7 pm. Don’t miss it!

an event you don’t want to miss! Reserve

attend, email Diederik Imfeld:

Register at oram.nl.

your spot at www.eefjevoogd.nl.

Diederik@greenbusinessclub.nl.

30 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Friday 13 September SPEED DATING FOR AGES 25-38 IN AMSTERDAM @ Restaurant à Deauville During these speed dates you’ll be introduced to around 20 other singles aged

Friday 13 & Tuesday 17 September

25-38. Every four minutes, the bell will sound

INTERNATIONAL BROADCASTING

Thursday 12 September

and half the singles will move up to the next

CONVENTION

NETWORKING MIXER

table, putting a different person across

@ RAI Amsterdam

@ Restaurant à Deauville

from you each time, until you’ve met them

The world’s most influential media,

On 12 September à Deauville is organizing

all. After each date, state on the date card

entertainment and technology show

a networking mixer from 4:30 to 6:30 pm.

whether you want to get better acquainted:

is coming to RAI Amsterdam. The IBC

Register in advance and enjoy a welcome

Yes or No?! More info at www.aboutlove.nl,

(International Broadcasting Convention)

drink on the house. Email info@adeauville.nl.

or send an email to: info@aboutlove.nl.

draws people from all over the globe to connect and exchange ideas. If you’re a tech enthusiast and interested in learning all about what’s out there, or informing others about the latest technologies, register now at: https://show.ibc.org/.

Friday 13 September DRESS FOR SUCCESS ZUIDAS PROJECT @ Claude Debussylaan Friday 13 September & Friday 18 October

On 13 September the Dress for Success

TRY-OUT MASSAGE

Project will see its launch in Zuidas. Dress

@ Doctor Feelgood Zuidas

for Success is a global organization,

Thursday 19 & Friday 20 September WINEBOUTIQUE 5TH ANNIVERSARY

Book a try-out massage at Doctor

founded and operated by volunteers, with

Wineboutique & Spirits has been in Zuidas

Feelgood! On 13 September and 18 October,

the mission to provide free job interview

five years and wants to celebrate with

you can experience a 30-minute try-out

outfits to low income job-seekers. The

you! Everyone who drops by and makes

massage with a pro, top or master therapist

project will kick off with the installation of

a purchase at Wineboutique on Zuidplein

for €29.95. Only a limited number of spots

a clothing donations container, followed

on Thursday 19 or Friday 20 September

available, so don’t wait! To schedule an

by a dazzling fashion show! This event

can try their luck in our ‘Grab Bag’. As

appointment, email your preferred date and

is made possible in part by Dress for

always, we also have a variety of wines

time to: try-out@doctorfeelgood.nl.

Success, BRNDRZ and ZuidasToday.

open to sample. Come try something new!

• 31

AGENDA

AGENDA SEPTEMBER • OCTOBER

Saturday 21 September

Friday 27 September

RECORD & CD FAIR

ZUIDAS CUP

@ RAI Amsterdam

@ AFC

Calling all record collectors, DJs, pop fans

The NDI Zuidascup kicks off its 17th

and CD enthusiasts: mark your calendars

edition on 27 September. In this football

for the Record & CD Fair on 21 September

tournament for companies in and around

at RAI Amsterdam. Vinyl is hot again,

Zuidas, seven-player teams vie against

and the latest edition of this fair, with a

each other to raise money for charity.

multitude of specialized vendors from

The registration cost is €250 per team, all

across Europe selling LPs, singles, maxi

of which goes to benefit Sportclub Only

singles and CDs, is sure to make every music fan’s heart beat faster. This fair is renowned as the top spot to score the best deal on music’s black gold. More info:

Want a green ride to these events?

Friends. For more info and to sign up your team, go to www.ndi.nl/nl/zuidascup/.

Order a Green TCA Taxi at no extra cost!

www.rai.nl/nl/agenda.

Monday 23 September

Thursday 3 October

BUSINESS INNOVATION WORKSHOP

MOËT HENNESSY TASTING

@ Circl

@ Customized Media

Halving food waste throughout the

On Thursday 3 October, Moët Hennessy

supply chain is a huge challenge, but it’s

Wednesday mornings 25 September

is hosting a tasting event at Customized

not impossible. Already, businesses and

- 23 October

Media (Parnassusweg 845) in Zuidas. This

consumers are working to push back

TODDLERS IN THE WILD

will include an explanation of a variety

@ Amsterdamse Bos

of labels in the Moët Hennessy portfolio,

waste in all areas. So where can you start?

What options are there for businesses to

Is your little tyke a budding forest ranger?

including Moët & Chandon, Veuve

contribute to cutting food waste to 50%

Then he or she will love this wildlife

Clicquot, Ruinart and Dom Pérignon. If

by 2030? During this session we’ll zoom

programme for toddlers (ages 2-4 years)

your company is in search of the perfect

in on examples of innovative solutions to

accompanied by parents. Coordinated

business gift, this is an ideal opportunity

combat food waste and what individual

by Natuur is een Feest. Cost: €7.50 per

to get acquainted with Moët Hennessy.

businesses can do. More info: www.circl.

child. Programme starts at 10 am at the

The tasting starts at 4:30 pm. If you would

nl/programma/halvering-voedselverspilling-

Boswinkel. More info: De Boswinkel, 020-

like to attend, please send an email to:

in-2030-het-bedrijfsleven.

5456100, or boswinkel@amsterdam.nl.

martine.reukema@moethennessy.com.

32 •

AGENDA

Send your agenda to info@zuidaspublishers.nl.

Saturday 5 October

Sunday 13 October

Wednesday 16 October

CITY ROW RACE 2019

WORLD FOOD DAY PROJECT

@ Watersportvereniging De Schinkel

@ Kraft Heinz

VU WEEKEND OF SCIENCE

This year’s City Row Race is set for 13

Kraft Heinz is a proud participant in the

@ VU Amsterdam

October, when more than forty national

World Food Day project, organized in

Befriend a robot, splice your own piece

teams will compete in the pilot gig race

partnership with Rise Against Hunger on 16

of DNA, or test your health – the exclusive

for a ranking in the Dutch Championships.

October this year. This worldwide event is

VIP tour at Vrije Universiteit Amsterdam

First introduced in 1837, the pilot gig

hosted by volunteers and will enable us to

during the Weekend of Science includes

remains the fastest seaworthy rowing

pack over one million meals in just one day!

all this and more. On 5 October, kids

boat ever built. Women’s and men’s teams

Ending hunger is possible – with volunteers

aged 8-14 years and their parents are

will race in two 3K heats on Nieuwe Meer.

like you! Can we count on your help? Sign up

invited to embark on new discoveries at

If you would like to watch the race, you

by email to Sophie.wolters@kraftheinz.com.

VU Amsterdam. Space is limited, so book

can board a boat at De Schinkel yacht

now! More info: www.vu.nl/wvdw.

club. For more info or a trial rowing lesson in a pilot gig, see wvdeschinkel.nl.

Tuesday 15 & Tuesday 22 October

Saturday 26 October

BUSINESS ENGLISH WORKSHOP

NIGHT OF THE NIGHT 2019 @ Netherlands

Monday 7 - Friday 11 October

@ Taalcentrum-VU

MARKET 33 3RD ANNIVERSARY!

English fluency is crucial in international

Every year, the Dutch wildlife and

@ Market 33

business. Would you like to communicate

environmental federations team up

Come celebrate our anniversary with us as

more effectively with your international

to organize the Nacht van de Nacht,

we make our customers the stars! During

clients by phone and email? Come to

dedicated to spotlighting the beauty of the

our anniversary week we’ll have free bites

Taalcentrum-VU, the language experts. Our

night, while raising awareness about light

daily during our Birthday Hour (5-6pm),

Business English workshop will make you

pollution. This year’s ‘Night of the Night’

cocktail specials every evening, plus a BIG

more fluent in no time. The workshop covers

will take place on Saturday 26 October.

Birthday Bash to close off the working week.

two full days, from 9:30 am to 4:30 pm.

Take part by keeping your lights off all

This is an event you don’t want to miss!

Register now at: www.taalcentrum-vu.nl.

night! More info: www.nachtvandenacht.nl.

• 33

SOMALIA MOGADISHU WHY? This beach was off limits for years during the reign of extremists. Finally, the local population got it back, so they can enjoy the sea and all sorts of games.

Every Thursday and Friday, their serious, weekend soccer matches are being played.

WHAT? In the background, ruins remnants of the civil war.

A guard with an AK- 47 makes sure peace is kept.

Several months after I took this picture, the beach was attacked again. But the next day the beach was busier than ever as a statement to Al-Shabaab.

34 •

STREETS OF THE WORLD @ Arnold Schรถnberglaan streetsoftheworld.com/amsterdam/nl

โ ข 35

3 INTERESTING COURSES FOR YOU AS A PROFESSIONAL! This fall, the VU Academy of Social Sciences offers you 3 unique courses: Conflict en conflicthantering, Organisatiecultuur en Sturen en leidinggeven vanuit vertrouwen. Indispensable for the professional who is confronted with conflicts

in the workplace, wants to know more about the effect of culture on attitude and behavior or wants to manage and lead, based on trust.

Register today via www.vu-vass.nl

www.vu-vass.nl vass.fsw@vu.nl +31 (0)20 5987 497

MARIE-CLAIRE PARDON & WESLEY MORIA

The Adagio has three meeting rooms, including one boardroom, seating up to 130 meeting or conference participants.

That makes Adagio an excellent choice for combining business meetings with overnight accommodation.

Looking for the comforts of home near Zuidas?

Board the tram to Amstelveen and you’ll pass by the Adagio Amsterdam City South.

guest has the option to personalize the

This extended stay hotel boasts lush green surroundings, a fitness centre, an intimate

apartment with a plant, pillows or other

common lounge area and bar, and a 24-hour reception service. Plus the Adagio is easy

decoration.’ Wesley: ‘The hotel has a

to reach by tram, car, bicycle and even on foot. Having opened only last year, the whole

laundry room where guests can do their

building is still shiny and new. Hello Zuidas sat down with General Manager Marie-

own laundry when staying for a long time.

Claire Pardon and Sales Manager Wesley Moria of Adagio Amsterdam City South.

If you don’t want to do it yourself, it can also be sent to a dry cleaner. Besides offering

LOCATIONAL INSPIRATION

skills, but on their character, as we get to

all amenities, the Adagio is also very

‘Adagio is AccorHotels extended stay brand

know our guests almost as an extended

each to reach. We’re just three stops from

and just over a year ago we opened the

family. We are not ‘like’ home, in a lot of

Amsterdam Zuid Station, so the links to

Adagio first in The Netherlands’, Marie-

cases we are home’.

Zuidas, Schiphol Airport, and the rest of the

Claire tells us. ‘The look and feel in the

city are ideal.’

hotel is inspired by the green surroundings

SPACIOUS APARTMENTS,

that the hotel has to offer. In the hotel

EASY TO REACH

classical elements are combined with the

The Adagio has 151 studios and

ADAGIO AMSTERDAM

characteristic of the Dutch landscape.’

apartments. Marie-Claire: ‘The spacious

CITY SOUTH

Wesley: ‘We welcome business travelers,

apartments are very modern and easy to

Professor J.H. Bavincklaan 5

expats including their families and leisure

feel comfortable at for all of our guests.

1183 AT Amstelveen

guests. As we welcome guests for a short

In our lobby we have an ‘object library’

+31 (0)20 215 6120

stay and stays up to a year, the hotel team

where guest can pick their own decoration

www.adagio-city.com

is carefully selected, not on their technical

to bring to the room. In this way each

Text Romy Lange • Photography Jaiwey Nuij

• 37

SUSTAINABILITY

SUSTAINABILITY NEWS

Hello Zuidas Magazine goes

CARBON NEUTRAL! Starting with this issue, Hello Zuidas Magazine is carbon neutral. To achieve this,

will be inspired to make their contribution to

Hello Zuidas and Zuidas Publishers have joined in partnership with the Trees for All

a green and healthy planet. Only by working

Foundation – the most experienced CO2-compensation provider in the Netherlands

together and taking action can we combat

and the only one with CBF certification.

deforestation and climate change.’

KIBALE NATIONAL PARK

the nurseries that supply trees for theproject.

PEFC CERTIFICATION

We are compensating our CO2 emissions

In addition, they are trained to operate these

Hello Zuidas and Zuidas Publishers have

through a forest project in Kibale National

nurseries independently.

also permanently switched to printing Hello

Park in Uganda. Covering an area of roughly

Zuidas magazine on PEFC-certified paper.

800 km2, the park is home to a wide diversity

KEY PRIORITY

The PEFC is an international, independent

of species. Unfortunately, after several

‘Sustainability is a key priority for the fast

certification system to promote sustainable

decades of deforestation, this green oasis is

developing Zuidas district’, explains Marius

forest management. It guarantees that

not what it used to be. Since 2018, Trees for All

Drissen, city marketer for Hello Zuidas. ‘Trees

wood and paper products have been

has been helping to restore Kibale National

for All is a good, reliable partner that can

sourced from sustainably-managed and

Park. The Kibale forest project also benefits

help us to take charge of reducing our own

protected forest. The organization’s overall

the local population. As well as helping with

footprint.’ Simone Groenendijk, director of

mission is to ensure all forests worldwide

planting and management, which provides

Trees for All, is excited about the project: ‘We

are sustainability managed. Hello Zuidas is

them additional income, locals also work in

hope that many more companies in Zuidas

excited to contribute to this mission!

38 •

Text Ramon Holle & Romy Lange

SUSTAINABILITY

CASH REGISTER FOR FOOD BANK SUPERMARKET On September 27th, GBC Zuidas is opening its annual food collection week for the Amsterdam Food Bank. As well as crates of non-perishable products, this year’s drive will also be collecting money for a till cash register system. The Amsterdam Food Bank is preparing to switch to a supermarket model in which customers can do their own shopping and then pay using a special card. This will give customers more choices and prevent food waste. The new system needed to facilitate this, costs approximately € 6,000. Can we count on you to help us reach this total? All contributions are welcome!

Please transfer your donation to IBAN NL49 INGB0004237650 in the

Photography Too van Velzen

name of Voedselbank Amsterdam, stating ‘Kassa voor de Voedselbank’.

TRAVEL GREEN, MAKE MONEY Prof. Erik Verhoef of Vrije Universiteit Amsterdam has developed

DINNER ON THE ROOF

an inventive system of Tradable Green Days. The way it works

On September 25th, GBC Zuidas, Waternet, Amsterdam Zuidas,

is simple: employers give all employees a set number of car

Loyens & Loeff, Dutch Green Building Council and Roef to

commuting days that staff members can trade with each other.

organize a ‘Green Rooftop Dinner’ atop one of the gorgeous

By calculating the current total first and then issuing fewer

green roofs in Zuidas. This will be an opportunity to discuss

days, employers create scarcity. This inflates the value of a car

and experience the myriad benefits of green roof systems

commuting day. Employees can then sell these days, which profits

with property owners and managers. As well as boosting real

those who choose to go green. Companies are free to decide how

estate value, a green roof also provides cost-saving insulation

they define a ‘green’ day, which can run the gamut from cycling,

and stores excess water during downpours, thus preventing

public transport or shared mobility to working from home.

floods. Ultimately, the hosting organizations hope this dinner

According to Verhoef, Zuidas is the perfect setting to roll out this

will inspire many more property owners to green their own

new concept. Companies interested in joining the pilot should

rooftops. For more information about green roofs in Zuidas, visit:

send an email to: e.t.verhoef@vu.nl.

Greenbusinessclub.nl/zuidas/projectgroep/water/.

Maartje Oome is communications manager for Green Business Club Zuidas, a district that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.​

Text Maartje Oome

• 39

full-service hospitality & staffing agency

Are you searching for good people on the front line?

Stella Agency will supply you with a professional team that has just the right look and feel!

Stella Agency can offer you total peace of mind at he “frond-end” of your company. Representive hosting personnel for all your front office requirements. We can guide employees, manage them and even recruit them for you. We select only the best professionals to become your public face and/or voice.

Do you need presentable front office staff or support for your next company meeting or business event? Get in touch with Stella Agency - the only full-service hospitality & staffing agency in Zuidas. amsterdam@stella-agency.nl

STELLA OFFICES IN Amsterdam, Utrecht and The Hague

OFFICIAL HOSPITALITY PARTNER of RAI Amsterdam Convention Centre

Stella Agency is the official promotion partner of the Hello Zuidas magazine.

Stella Agency | WTC Tower A, Level 5 | Strawinksylaan 507 | 1077 XX Amsterdam | +31 (0) 20-7883361 | amsterdam@stella-agency.nl | www.stella-agency.nl

Apartment ...

or cottage

In the city ...

or in the country

Real Estate English for Professionals Custom courses and workshops to improve your professional English www.taalcentrum-vu.nl/real-estate-english 020 - 598 64 20 | info@taalcentrum-vu.nl

A financial advisor who arranges everything

or get a mortgage online on your own

Whatever you decide, We will provide you with the best advice De Hypotheker Zuidas Strawinskylaan 1427 WTC Amsterdam 1077 XX Amsterdam + 31 (0)20 662 1411 www.hypotheker.nl

DE KERSENTUIN TEAM

Looking for a restaurant to eat with a large group of people?

De Kersentuin is the place to be!

DE KERSENTUIN

A favourite of the Amsterdam Zuid restaurant scene De Kersentuin has long been a favourite of the Amsterdam Zuid restaurant scene. Part of the Bilderberg Garden Hotel, it specializes in classic dishes served with a modern twist, so they feel both familiar and new at the same time. Head chef Kees Mellink invites guests to sit down for an exquisite dinner, a glass of fine wine or a tasty bite in the intimate bar. Hello Zuidas caught up with Kees and F&B manager Emanuel Rocha to learn more about the restaurant.

REWARDING THE SENSES

WIDE CLIENTELE

De Kersentuin has an à la carte menu but you can

The restaurant and terrace serve a wide-ranging

also opt for the set three-course Kersentuin Menu

clientele. Kees: ‘We serve dishes that people know

for €37.00, which changes regularly. Kees: ‘Our goal is

and recognize. The Kersentuin Menu is very popular.

for all of our dishes to reward the senses, and quality

It allows guests to choose from several options.

is something we spend a lot of time on. Lately we’ve

Fresh tuna, bream fillet, lamb and veal medallions

DE KERSENTUIN

also introduced some changes in how we work. It’s

are things most people enjoy.’ Emanuel: ‘Our guests

Dijsselhofplantsoen 7

been well-received by our regular guests.’ Emanuel:

tend to be people who are accustomed to eating out

1077 BJ Amsterdam

‘Some of our guests come almost daily or have a habit

but are not that keen on the bells and whistles. Our

+31 (0)20 570 5655

of eating out. They taste the high quality of our food,

chefs often personally bring plates to the table, and

www.dekersentuin.nl

which of course is a good indicator.’

people really appreciate that.’

Text R omy Lange

• 41

LEGAL

LEGAL NEWS

NEW COURT AMSTERDAM

BAKER MCKENZIE DIVERSITY TARGET: AT LEAST 40% FEMALE WORKFORCE BY JULY 2025 Transnational law firm Baker McKenzie has ‘proudly’ announced a new diversity target for its worldwide workforce, to consist of at least 40% women and 40% men by 1 July 2025. This will afford Baker McKenzie a flexible margin of 20% that can be made up of men, women or individuals identifying as gender neutral. The 40:40:20 target will apply to all recruitment and organizational levels, from support staff to young lawyers to partners.

42 •

LEGAL

DE BRAUW, NAUTADUTILH AND BAKER MCKENZIE WIN WOMEN IN BUSINESS LAW AWARDS Nicolien van den Biggelaar (De Brauw), Michaëla Ulrici (NautaDutilh) and Baker McKenzie Amsterdam were all winners at the Euromoney European Women in Business Law Awards 2019. Baker McKenzie won ‘Best international firm for women in business law’ for the second time, De Brauw Blackstone Westbroek partner Nicolien van den Biggelaar was named ‘Best in environment’ and NautaDutilh’s Michaëla Ulrici won in the category ‘Best structured finance & securisation’.

CELINE VAN ES Age just turned 27 Firm Dentons Position Privacy & Technology Associate

WHAT IS A HOT TOPIC AROUND THE WATER COOLER? To make room for new recruits, our office is being renovated!

While that’s underway, a group of us are temporarily working in an open-plan office, so there’s no need to stand around

TOP 50’S 2018 ANNUAL FIGURES: DENTONS

the water cooler to hear about the latest hot topics. At the

BOEKEL RETURNS UP MORE THAN HALF

moment, most of the talk is about holiday plans and the

The Dutch office of the world’s largest law firm picked up steam last

Advolympics.

year, when Dentons Boekel posted returns 53% higher than in 2017.

Most other law firms in Zuidas also saw turnover rise in 2018, though

WHAT’S YOUR FAVOURITE

growth was not as steep as in 2017. Lexence put in another strong

SPOT IN ZUIDAS, AND WHY?

year, with 2018 returns falling a hair short of €30M – up more than

That would have to be the padel courts on Claude

25% relative to 2016. After a disappointing 2017, when it was the only

Debussylaan. My colleagues and I like to go there to hit a few

Zuidas firm to post a loss, NautaDutilh is back on track. With returns

balls and let off steam. We can be pretty fierce, but lawyers

up almost 8% to €171M, the firm is nearly back at its 2016 level.

like to win, after all!

Source advocatie.nl

• 43

HELLO YOU

Marie-Luce Bree, Bas te Loo, Patrick van Oppen & Olivier Otten

Emma Budding, Fleur Durlinger, Pauline Poelman, Ramon de Voogd & Romy Lange

Emile & Roxanne Rietveld

Hostesses from Stella Agency

3 Violas

GRACHTENFESTIVAL Hello Zuidas members-only event Tuesday 13 August @ Loyens & Loeff • Every year, Hello Zuidas hosts a Grachtenfestival concert for its members at Loyens & Loeff.

• More than 100 members from a range of organizations attended.

Rien Meppelink

• This year’s concert was performed by De 3Violas, a trio made up of young, energetic violists Hessel Moeselaar, Floris Faber and Geerten Feller.

• The three gents met at the conservatory in Amsterdam, where they discovered a shared passion for classical, Middle: Marie-Louise Voorts Right: Etienne Spierts

Alice van der Hoek & Felice van der Dussen

Photography Jaiwey Nuij

Sven van den Brink & Arjan Bultman

jazz, pop and film music.

Ron Flens & Stella Koedam

Tjerk van der Linden, Barbara van der Grijp & Rien Meppelink

• 45

ARCHITECTURE

ZUIDAS ARCHITECTURE

Vinoly: Quintessential Zuidas Address

Gustav Mahlerlaan

Users

Google, Regus,

Architect

Rafael Viñoly Architects,

Boekel and others

PC USA

Completed in 2005

Co-architect

OZ, Amsterdam

Floors 24

Building owner Deka Immobilien

46 •

Height

95.3 metres

Floor area

32,000 m2

ARCHITECTURE

Zuidas is renowned for its pioneering

features. The unusual stairway creates

architecture. As it matures into an

a staggered effect that lends a strong

FACTS

international quarter of Amsterdam,

dynamic energy to the building. This

• Vinoly is part of the Mahler 4

buildings are shooting up right and

is further enhanced by the materials

complex, constituting a group of six

left in Zuidas. Amidst all these modern

used, consisting primarily of thick glass

office towers and a residential block.

skyscrapers, it may be difficult to

that reflects the sunlight, mounted in

This subarea was the first parcel

imagine that just about 20 years ago

aluminium fins all around the exterior.

in Zuidas to be developed many

this stretch of land connecting the

This glass skin makes the tower feel open

years ago, making Vinoly one of the

residential neighbourhoods of Zuid

and inviting and seamlessly integrates

district’s venerable ‘old-timers’.

and Buitenveldert consisted mostly

the interior with the outside world.

of tennis courts and football

Inside, a large open shaft connects the

American architect Rafael Viñoly’s

pitches. In this series we zoom in

building’s many different levels, which

designs to be built in Europe. Viñoly

on the architecture of Zuidas. This

are spread across low-rise and high-rise

achieved international fame with the

time, we take a closer look at the

sections. The horizontally-oriented low-

Tokyo International Forum (1996).

Vinoly building.

rise structure comprises six floors, while

In 2007, Viñoly designed the Atlas

• The tower was the first of South

the high-rise spans 18 floors reserved for

building for Wageningen University -

Whether you’re out and about in Zuidas

offices. The first two layers are designed

his second building in the Netherlands.

every day, or only occasionally transfer

for commercial food outlets. Vinoly also

at Zuid station, everybody recognizes

offers ample conference and co-working

the iconic Vinoly building. Running

rooms, as well as meeting spaces

around the imposing skyscraper is a

throughout the building. Paired with its

staircase that literally breaks up the

iconic exterior and abundance of office

that wraps around the whole

façade. Originally designed ‘merely’ to

and work facilities, Vinoly’s location in

building leads up to a vegetable

provide an escape route, now this is one

the heart of Amsterdam’s Financial Mile

garden on the rooftop.

of the building’s most defining exterior

makes it a quintessential piece of Zuidas.

Text Eefje van den Akker

• Rising to a height of 95 metres, Vinoly is one of the six tallest towers in Zuidas.

• Its eye-catching staggered stairway

• 47

HELLO YOU

ZUIDAS RUN Friday 5 July @ Zuidas • On Friday 5 July the 11th edition of the Zuidas Run got the district ready-set-go for summer.

• Almost 2,000 runners gathered at the starting line for the 5K and 10K heats.

• The fun and festivities continued at the Cooling Downtown Afterparty on Gustav Mahlerplein.

• The Zuidas Run was hosted by House of Sports and major sponsors were WTC Amsterdam, Accenture, ABN AMRO, D&B and Hello Zuidas.

48 •

Photography MNO Photo

THE DAYS OF GOOD ENOUGH ARE OVER You need a specialist: someone with

sad truth is that the value of a long-standing

knowledge and know-how who is at the

partnership on paper is expressed in how

top of their game. Maybe you’ve already

fast a posted candidate takes off.

introduced some candidates that looked like a good match on paper, but after

THE RIGHT MENTALITY

three months on the job it turns out

AND EXPECTATIONS

they’re not the right fit. Now, you’re back

Candidates have to possess more than

at square one. And you’re wondering

just the right credentials. Mentality,

where you went wrong. How can you

communication skills, relevant work

prevent mediocre secondment in an era

experience and personality are worth far

of bespoke service and personalization?

more than degrees and diplomas. To forge a successful long-term relationship, there

SECONDMENT IS A CHALLENGE

also has to be 100% clarity about what

Etage 0 is an Amsterdam-based

Finding qualified staff has long been a tough

will be expected of a candidate on the job.

secondment agency specialized in

challenge for employers, for which agencies

Unfortunately, gaps in recruiters’ grasp of

achieving the perfect match between

specializing in secondment seek to provide

the market and the position all too often

candidates and employers in the

the best possible solution. Yet, all too often,

lead to mismatches between candidates

sectors of Finance, Legal, Client Due

they settle for a match that’s merely ‘good

and clients.

Diligence and Transaction Monitoring.

enough’ and winds up being totally off

An agency with high ambitions,

the mark. Effective secondment requires

QUALITY BEFORE QUANTITY

attuned to developments and a solid

knowing the job, knowing the company, and

Passing around CVs won’t cut it today,

foot in the market, Etage 0 is paving

knowing the candidate through and through.

and to be honest it never did. An agency

the way for bespoke secondment

Only then can you make a perfect match.

only really offers their client value by

and setting the standard for ideal

presenting that single stand-out candidate

recruitment and matching.

PERFECT INSTEAD OF

with the right skills and mindset. Bespoke

JUST ‘GOOD ENOUGH’

secondment takes time and effort, but it

ETAGE 0

Every agency wants to make the best match,

also genuinely delivers. Doing that with

Claude Debussylaan 7-19

but achieving one that’s spot on is much

passion and dedication is what makes

020 238 4036

harder than one that is good enough. Making

this such a rewarding adventure, each and

www.etage0.nl

a perfect match is tricky and takes time. The

every day.

• 49

MOBILITY

ZUIDAS MOBILITY

HOW DO YOU TRAVEL FROM A TO ZUIDAS? How do you travel to Zuidas? By bike, car or public transport?

Why do you use this mode of transport? Take our 2019 mobility survey and help keep Zuidas accessible now and in the future.

Rating 2018

9,1 50 •

7,6

6,5

6,9

6,9

10 9 8 7 6 5 4 3 2 1 0

Bike

Bus or tram

8,0

2016

7,5

2018

6,7

100%

6,2

2016

percentage of observations

Rating

MOBILITY

Transportation choice Scooter

80%

Motor Car

60%

Bus or tram Train

40%

Electric bike Bike

20% 0%

2018

Walk

2014

2016

2018

HOW SATISFIED ARE YOU

to Zuidas by car, public transport and

to Zuidas, so we can work together on

WITH ZUIDAS ACCESS,

bicycle, even during development of the

keeping your commute to and from Zuidas

BOTH COMING AND GOING?

district. And there is plenty of development

easy and comfortable.

Every year, the Zuidas Accessibility Task

happening in Zuidas! The opening of the

Force conducts a survey on access into

Noord/Zuid route has increased public

WHAT IS THE ZUIDAS

and out of Zuidas. We want to know

transport use. Interest in – and traffic to –

ACCESSIBILITY TASK FORCE?

how and when people travel to and

Zuidas are expected to increase even more.

The Accessibility Task Force is a

from Zuidas, and also how satisfied they

All these factors make it important for the

public-private alliance whose mission

are with the quality of their trip. The

Accessibility Task Force to monitor access

is to improve Zuidas mobility access.

survey results will help the Task Force and its sustainable mobility partners set priorities for the coming year. The Trajan research agency is responsible for conducting the survey.

WHAT IS THE AIM OF THIS SURVEY? The Zuidas Accessibility Task Force works

Help us keep Zuidas accessible by completing our online questionnaire!

Go to nl.surveymonkey.com/r/mobiliteitsenqueteZuidas2019 Alternatively, scan the QR code on your phone.

ENTER NOW AND YOU COULD WIN ONE OF THE GREAT PRIZES ON OFFER!

to maintain good access and connections

Text Romy Lange

• 51

HIT THE ROAD EVEN FASTER WITH THE SIXT APP Go straight to the parking area to collect your rental vehicle Select your vehicle.

Unlock with the app.

Drive.

Download the SIXT app now

SIXT RAI Europaboulevard 2 1078 RV Amsterdam

+31 (0) 88 1169 500

info@corporatehousingfactory.com

www.corporatehousingfactory.nl

GROUPS & MEETING SPECIAL

FOR YOUR CHILL-WORTHY MEETING! BOOK NOW, CHEERS LATER

15% DISCOUNT

on your next meeting or event held in September/October and enjoy a complimentary local beer tasting!

BOOK AND ENJOY! +31(0)20 504 36 16 - amspc.meetings@ihg.com * Use the promo code: TASTING

NEW MEMBERS

HELLO ZUIDAS WELCOMES the following new members

BYCS Mobility and urban development, focusing on bike promotion • 15 employees LINK WITH ZUIDAS BYCS is active in and around Zuidas to promote bicycle use. We advocate for local quality of life and area access that’s centred on people. Our mission is for bikes to account for 50% of all urban rides worldwide by 2030.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER Through Hello Zuidas we hope to connect with people in government and business in order to forge new alliances in support of our local and international mission.

EUROPCAR AUTOVERHUUR NEDERLAND B.V.

MOBEAZY FLEXIBLE CARSHARING

Automotive, car hire & mobility 450+ employees in the Netherlands

Mobility • 5 employees

LINK WITH ZUIDAS

LINK WITH ZUIDAS

Europcar is located in the Novotel and has another four branches

We offer shared mobility to a number of companies operating

within 15 minutes of Zuidas. Zuidas is an ideal supply market for

in Zuidas. As Amsterdam’s business district, we see Zuidas as a

us, with high demand for flexible mobility among local residents

prime market for our premium carsharing service.

and workers.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER REASON FOR BECOMING A HELLO ZUIDAS MEMBER

Mobeazy supplies the most flexible mobility service to a range

We want to spread the word more broadly about our unique

of customers, including companies and their employees in and

mobility benefits for both corporate and private customers in

around Zuidas, as well as local residents.

and around Zuidas.

NANNIES NURSERY

AVENUE SERVICES

Child care • 8 employees Service & security • 2 employees LINK WITH ZUIDAS LINK WITH ZUIDAS

Nannies Nursery is a new child day-care centre in Zuidas. Our

Avenue Services is located in the Zuidas district, where we

focus is on high quality, love, care and flexibility. We identify with

provide professional public surveillance and supervision to

Zuidas, because this is a wonderful place where all nationalities

improve the quality of life and work in the area.

come together.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

To successfully maintain and improve the quality of life and work

Hello Zuidas offers an excellent way to connect with parents

in Zuidas, you need to be part of a great team. Avenue Services is

living and working in and around Zuidas. Nannies Nursery is

proud to be joining Hello Zuidas and looking forward to being a

proud to represent its sector as a member of a community that’s

member of this team!

continually developing to deliver the highest possible quality.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 55

MEMO BOARD Element Amsterdam makes Friday afternoon drinks special The Element Amsterdam hotel hosts special Friday post-work drinks for companies in Zuidas. Choose one of the hotel’s two restaurants – Gordal or My Place – to host your company’s private event and as an exclusive spot to mingle and network with colleagues. Enjoy drinks and bites with a discount while team-building at the Element!

Contact sales@elementamsterdamhotel.com for a booking tailored to your wishes.

MOËT HENNESSY TASTING AT CUSTOMIZED MEDIA On Thursday 3 October, Moët Hennessy will be hosting a tasting event at Customized Media (Parnassusweg 845) in Zuidas. There will be an explanation of a variety of labels in the Moët Hennessy portfolio, including Moët & Chandon, Veuve Clicquot, Ruinart and Dom Pérignon. If your company is in search of the perfect business gift, this is an ideal opportunity to get acquainted with Moët Hennessy. The tasting starts at 4:30 pm. If you would like to attend, please send an email to: martine.reukema@moethennessy.com.

ZUIDAS COUNTING DOWN TO NEW CINEMA AND THEATRE In September 2020, a brand-new cultural centre will be coming to Zuidas with a wide array of cultural programming. The venue will be located in the new NU building on the VU Campus, where the Griffioen cultural centre and Rialto cinema will work together to show films, put on theatre productions and offer courses. There will also be an informal café-restaurant where you can grab a drink or bite to eat before the show. We can’t wait!

56 •

MEMO BOARD ZUIDAS WELCOMES SPECIAL E-BIKE PILOT Another e-bike pilot is coming to Zuidas, this time organized by the Dutch Railways (NS) at Amsterdam Zuid Station. Targeting the professional market, Next Urban Mobility will pilot a fleet of 35 e-bikes stationed at the Strawinskylaan bike facility.

The bikes will be available to employees of participating companies, who can reserve the bikes using the programme’s HUUB app. As this is a corporate pilot, employers and employees are welcome to sign up through their company, whether individually, with a group of colleagues or with the whole organization. Sign up on methuub.nl/ns-pilot. The pilot will run until the end of the year.

DOPPIO LAUNCHES TANDEM E-BIKE Who do you see yourself zipping across Zuidas with on a offers a stable ride that’s bike-path safe, no helmet needed.

LIMON ORGANIZES FIRST EDITION OF ZUIDAS GET-TOGETHER

Prices start at €2,499 and the bike is delivered straight to

On 30 August, Limon restaurant held the first edition of De Zuidas

your home or office. Early birds enjoy a special deal, with

Borrel on Gershwinplein. As a local hotspot that aims to bring people

€425 worth of extras. Companies take note: from 1 January

of all backgrounds together, the restaurant launched this initiative

2020 you can take advantage of a new tax scheme under

to encourage local professionals and area residents to meet and

which employees pay only seven per cent of the cost of an

mingle. With a bouncing castle for kids and drinks paired with

e-bike made available by their employer. Book your test ride

gastronomic delights, the Zuidas Borrel was an unqualified success

now on: www.doppio.bike.

- and maybe even the start of a new annual tradition!

brand-new Doppio Classico? This top-class electric tandem

BRUSH UP YOUR SPELLING FOR UNICEF Want to brush up your Dutch spelling and help a good cause? Take TaalcentrumVU’s online refresher course this summer! In celebration of our 30th anniversary, all proceeds will go to UNICEF. An ideal opportunity to master the finer points of Dutch spelling, wherever and whenever you want. Sign up before 30 September at: www.taalcentrum-vu.nl/onlinecursusspelling.

• 57

MAT Rehabilitation & Training

BILDERBERG GARDEN HOTEL

SUMMER/AUTUMN DEAL Benefit from the method used by professional athletes in the U.S. to: • resolve chronic pain and rehabilitate injury • stop the downward ageing spiral of the muscular system

SEPTEMBER DEAL € 525,- 6 sessions 16 years of Personal Training experience, only MAT centre in the Netherlands

Herculesstraat 28 1076 SM Amsterdam 06 14 90 46 36 info@ptplus.nl www. ptplus.nl

Book your meeting with an overnight stay at the Bilderberg

Garden Hotel with at least a value of € 4.000,- and get a free overnight stay with a dinner for two in Restaurant De Kersentuin!

May we take your reservation? +31 (0)20 570 56 55 or via banquet@bilderberg-gardenhotel.nl for requests and reservations.

Dijsselhofplantsoen 7, 1077 BJ Amsterdam +31(0)20 570 56 00 banquet@bilderberg-gardenhotel.nl This deal applies to bookings made before 31 October 2019

Members Hello Zuidas • September 2019 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. Amsterdam in Business 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Apleona GVA B.V. 15. Arcadis 16. Argos Communications 17. Arnold & Siedsma 18. Art Zuid 19. Asunaro Holland Interplan 20. Atrium Meeting Centre 21. Avenue Services 22. Bagels & Beans 23. Baker McKenzie 24. Baresco 25. Bartolus Advocaten 26. Beheermij WTC Amsterdam 27. Being Development 28. Big Brothers Big Sisters A’dam 29. Blue Boat Company 30. Bolenius 31. Bouwens& 32. Boyden Global Executive Search 33. Breevast 34. BREIKERS 35. Broersma Nieuwbouw 36. BYCS 37. Caffè Belmondo 38. CBRE B.V. 39. citizenM 40. Che Buono 41. Club Sportive 42. CMS 43. Cognito Financial Communications 44. Colliers International 45. CompaNanny 46. Corporate Housing Factory 47. Cosmo Hairstyling 48. Crowne Plaza A’dam South 49. Customized Media 50. D&B The Facility Group 51. De Brauw Blackstone Westbroek 52. De Hypotheker 53. Deloitte 54. De Nieuwe Poort 55. De Vroedt & Thierry 56. De Zuidas Apotheek 57. Dentons Boekel 58. Doctor Feelgood 59. Domeco Development B.V. 60. Doppio 61. Eden McCallum 62. Eefje Voogd Makelaardij 63. Eigen Haard 64. Element Hotel 65. Engel & Völkers 66. ENGIE 67. Etage 0 68. Euro CCP 69. Europcar 70. Expat Center 71. EY 72. Fam. Advocaten 73. Fetch Car Sharing 74. Financial Offices 75. Fit 20 76. Flexform Amsterdam 77. FLOW Real Estate 78. Fortron B.V. 79. Freshfields Bruckhaus Deringer 80. Fris Makelaars 81. Gelderlandplein 82. G&S Vastgoed 83. Gentlemen’s Place

84. Gerrit Rietveld Academie 85. Grand Café Mahler 86. Greenberg Nielsen 87. Green Business Club 88. Greenwheels 89. Gustavino 90. GVB 91. HAB Int. Accountants & Consultants 92. Hestia Kinderopvang 93. Het Amsterdamse Proeflokaal 94. Het Zwarte Fietsenplan 95. Hogan Lovells International LLP 96. Holiday Inn Amsterdam 97. Houthoff 98. Hotel TWENTY EIGHT 99. House of Sports 100. Htel Serviced Apartments 101. IEF Real Estate 102. IMA 103. InAmsterdam 104. ING Rayon A’dam Zuid West 105. JLL 106. Johan Cruyff Institute 107. JUIZZ 108. Koetjes en Kalfjes 109. König + Neurath (Nederland) A.G. 110. Kraft Heinz 111. La Lotteria 112. Lebkov & Sons 113. Lexence 114. Leonidas 115. LibRT 116. Limon 117. Loetje 118. Loyens & Loeff 119. Lunshof Makelaardij 120. Maarsen Groep Beheer B.V. 121. Macquarie Capital (Europe) 122. Made in May 123. IHS Markit 124. Market 33 125. Mastercard 126. MBO College Zuid 127. Mech Make & Take 128. Miles Building 129. Mindfulbizz 130. Miss Molly 131. Misura Sartoria 132. Mobeazy Flexible Carsharing 133. Mondrian Espresso 134. Mondzorg Praktijk Zuidas 135. MUFG Bank (Europe) N.V. 136. Multicopy A’dam WTC 137. Mylk 138. NACH 139. Nannies Nursery 140. Nationale Postcode Loterij 141. NDI ICT Solutions 142. Nederlandse Ver. van Banken 143. Nedstede Real Estate 144. NH Amsterdam Zuid 145. Nicolaas Lyceum 146. NL Real Estate 147. Novotel Amsterdam City 148. NS 149. Nouryon 150. Olympisch Stadion 151. Oliver’s 152. Openbare Bibliotheek 153. ORAM 154. Oranje Energie 155. Oranje-Nassau Energie B.V. 156. OVG Real Estate 157. Ox & Bucks 158. Partou Kinderopvang 159. Pathé 160. Phisage Beauty & Wellness 161. Platform Beter Benutten 162. Projectorganisatie Zuidasdok 163. Property NL B.V. 164. Protiviti 165. Provast 166. Puramis Consultancy

167. Qbic Hotels 168. Q-Park Nederland 169. Rabobank A’dam Markt Zuid 170. RAI Amsterdam 171. Regus 172. Reset Yourself 173. Restaurant As 174. Restaurant het Bosch 175. Restaurant Nine 176. RGA International Reinsurance 177. Rialto 178. Rivers 179. Rob Peetoom 180. Ronald McDonaldhuis VUmc 181. Rosarium 182. Russell Reynolds Associates 183. Savills Amsterdam 184. Salsa Shop 185. SCOR Global Life SE 186. Season-Flowers 187. Securitas 188. Simmons & Simmons LLP 189. Sixt 190. Spa Sport Hotel Zuiver 191. Spine Health Incompany 192. Spirit Hospitality Services 193. Stella Agency & Academy 194. Stibbe 195. Student Experience 196. Summertime 197. Sushilee 198. Sushi Time 199. Symphony’s 200. Taalcentrum - VU 201. Tandartsenpraktijk Van de Veer 202. Taylor Wessing 203. Tax Consultants International 204. Taxicentrale Amsterdam (TCA) 205. The Bank of New York Mellon 206. The Basket 207. The Bikevertising Company 208. The Breakfast Club 209. The Office Operators 210. The Online Group 211. Thomaskerk Amsterdam 212. TREC 213. Tribes 214. UNET 215. Urban Salad 216. Van Dijk & Ten Cate 217. Van Gool Elburg 218. Van Lanschot Kempen 219. Vermaat Groep (CIRCL) 220. Vesteda 221. Visser Communicatie 222. Von Poll Real Estate 223. VondelGym 224. Vrije Universiteit Amsterdam 225. VU University Press 226. Wagamama 227. Watersportvereniging De Koenen 228. We Canteen 229. WeWork 230. Wineboutique & Spirits 231. Wintertaling 232. Worldeye Amsterdam 233. WTC Amsterdam 234. WTC A’dam Business Club 235. WTCafé De Blauwe Engel 236. Xavier (Syntrus Achmea) 237. X2X Worldwide Express 238. YoungCapital 239. Your Assistant 240. Zuidas Bier 241. Zuidas Publishers 242. Zuidas gemeente Amsterdam 243. ZuidPlus 244. Zuidas Services 245. ZuidasTravel.nl 246. Zuidschans 247. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome.

Photography Michael Graste, Lotte de Graaf, Arno Stevens, Marcel Steinbach, Jeroen Swolfs, Jan Vonk & Jaiwey Nuij.

Editorial advisory board Olivier Otten, Marius Drissen, Kenneth Goedhart, Jos Moerkamp & Maartje Oome.

Intern Fleur Nuisker Thanks to Marien Glerum (Dentons Boekel), Zuidas (Gemeente Amsterdam), TAXI TCA, Kroonenberg Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Clubsportive, Bouwinvest, Siematic, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, Van de Veer Tandartsen, Bilderberg Garden Hotel, The Office Operators, Corporate Housing Factory, Stella Agency, Element Amsterdam, iEar’, VU Amsterdam, Rosarium Amstelpark, Etage 0, De Kersentuin, Moët Hennessy, Adagio Amsterdam City South, Gentlemen’s Place, Sixt, Mobeazy, De Krijsman Muiden, PT Plus en Het Concertgebouw.

Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl.

Print run each edition 20.000 copies Circulation Free for Zuidas and Amsterdam South. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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