HELLOZUIDAS.COM JULY • AUGUST 2020
50
TH
EDITION
‘I was switched on 24/7’
ZUIDAS 2012 ZUIDAS 2020
Alwin Eijsenga
Amsterdam UMC (Location VUmc)
‘THE SIX-FOOT ECONOMY WILL CREATE NEW OPPORTUNITIES FOR ZUIDAS’ LIVING IN RAVEL: the Zuidas of the future
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THE NEXT ISSUE IS SCHEDULED FOR THE 7TH OF SEPTEMBER
A MILESTONE With blood, sweat and tears, but also a great
especially Olivier Otten. It’s wonderful to
scores of people and learnt so much about
big smile we’re happy to present to you the
have him as my sparring partner for the
Zuidas. My heartfelt thanks goes out to them
50th issue of Hello Zuidas! These have been
magazine and all that’s changing in Zuidas.
for all these valuable conversations! Last but
strange and uncertain times for everyone,
In addition, I would like to thank all who
not least, I would like to thank the team at
and that goes for us too. The interest
have been our advertisers over the years.
The Office Operators, whose assistance I rely
expressed in this magazine has made me
Their support has made it possible to put
on every day and who ensure I always feel at
feel this community is confident about the
out a beautiful bi-monthly magazine! I’m
home in my office in the WTC.
future and mostly just wants one thing: to
very pleased that the Zuidas Amsterdam
get back to where we left off in March. I am
Development Office allows our magazine
And, to all our readers, thank you for your
proud of Zuidas, of this place that’s investing
to report on their behalf on all of the local
enthusiasm. Here’s to the next 50 issues!
everything it’s got into pushing through
developments, keeping all our readers in
these tough times.
the know. And I’m grateful to our team of
Happy reading!
editors, photographers, translators, my
Romy Lange
Naturally, I would like to take this
regular designer and distributors for their
Editor-in-chief Hello Zuidas
opportunity to express my own gratitude.
hard work and the flexibility often asked
r.lange@zuidaspublishers.nl
First of all, to the Hello Zuidas team, and
of them. These past years I’ve interviewed
There are times when everything comes together. In this case, it was in November 2011 that the penny dropped. Zuidas had no magazine of its own yet. Hello Zuidas was just gearing up. So 1+1=2, right? Making a magazine that’s beautiful and successful – and that has staying power – takes the dedication and TLC of talented people. After 49 issues, Romy has that well in hand. She may not have been on the first issue, but we can credit her for the other 49. Congratulations Romy – it’s always a pleasure to work with you, and that’s one of the keys to our success. Here’s to the next anniversary issue! Olivier Otten, managing director of Hello Zuidas
•3
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CONTENTS 06 Coverstory with Alwin Eijsenga, head nurse of the Intensive Care Unit at the Amsterdam UMC (Location VUmc) 10 Building the Future - ‘Raise the ambition level for Zuidasdok’ - New station tunnel foundation works - First keys handed over for The George - Zuidas 2012-2020 17 Trending Topics Social Media #Zuidas 18 ‘The six-foot economy will create new opportunities for Zuidas’ Interview with Zuidas director David van Traa and Hello Zuidas director Olivier Otten 23 Column Greg Shapiro 24 Got a Minute? Local business owners about their experiences over the past months 26 Property Living in Ravel: the Zuidas of the future 28 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands
31 ServicedApartments.nl is celebrating its fifth anniversary! 32 Zuidas Mobility Introducing: the Zuidas accessibility Task Force 35 SIXT share A sustainable answer to the mobility challenge 36 Hello Zuidas Agenda 40 Sustainability News 44 The Gustav and The George by Zuidschans: Sustainable housing in Zuidas for everybody 46 Hello You 48 All 50 editions of Hello Zuidas Magazine! 49 ‘New’ and improved Rosarium For professional gatherings and weekend relaxation 50 Legal News An interview about the recent months with Edward de Bock, managing partner at Houthoff
53 Sales Eleven: Custom service for finding a match-made team 55 Lyppens A phenomenon in Amsterdam 56 Kliniek Dokter Frodo Is this how I look in real life? 59 Anna Nooshin opens interactive Instagram museum in Zuidas 61 New Members Hello Zuidas welcomes the new members 62 Architecture VU Research Building 64 For Zuidas, By Zuidas! 66 Memo Board 69 Hello Zuidas Members List & Colophon
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
ALWIN EIJSENGA • AMSTERDAM UMC (LOCATION VUMC)
‘I was switched on 24/7’ Alwin Eijsenga, head nurse of the Intensive Care Unit at the Amsterdam UMC (Location VUmc) The healthcare world has recently faced tremendous challenges. Leave was revoked and additional shifts scheduled as hospitals admitted and continue to admit patients with the highly contagious coronavirus, which staff were battling daily. On the positive side, there has been an outpouring of appreciation for the efforts put in by healthcare staff. The people at our own Amsterdam UMC (Location VUmc) in Zuidas have also been hard at work every day to get the situation under control. We caught up with Alwin Eijsenga, head nurse of the Intensive Care Unit. These past couple of months must have been
whole country that they are proud. I have to admit that working plus
a rollercoaster at the hospital. Is that right?
taking care of them was a challenge. After a really intense day you
How has this period been for you and your team?
come home and are expected to be present and attentive. I started
‘For me, it’s been a period I’m incredibly proud of. Proud in terms of
to feel like I was switched on 24/7. There were days I worked 14 hours,
how we managed to put together a completely new and effective
and during that first stretch even 14 days in a row. You reach a point
team in such a short time. Since we didn’t have enough ICU nurses on
where you have to watch out for each other and tell colleagues that
hand to provide the care needed, we had to rely on a lot of support
it’s time to take a day off. As things wore on we were able to find a
from other units. We even got former colleagues to come back and
rhythm with that as a team. In that hectic period it was a relief to
help out when it got really hectic. And we had to organize training
come home, to be able to spend time with my kids, and to sleep. That
overnight so people could learn the basics. We also set up peer
helps you get through the days.’
support at the hospital with our psychiatry and psychology units, which has been really vital for staff. Even being accustomed to taking
Were you ever afraid things would get so bad that you
care of very ill patients as an ICU nurse or doctor, the circumstances
wouldn’t be able to provide essential care any longer?
here were completely different. Everyone was basically taken outside
‘Afraid isn’t the word, but there were certainly times I was worried. Most
their normal work situation, and that affects you emotionally. You
of all we were worried about not having and being able to get enough
have to tell families they can’t visit, so you’re confronted with intense
protective gear. We worked terribly hard to get the right resources in
feelings and sadness. Not until a patient died or was near death
the end, but it wasn’t easy. The safety of the team is at stake, and that’s
could family members be allowed in. That was really tough. It goes
something I and the medical chair of the department feel responsible
against everything you normally stand for.’
for. Another question, albeit more long-term, is the government’s order to maintain extra ICU beds, and how we’re going to manage that.
At the same time that you were working so hard, you
These past months, people have been working all-out, and they need
had three teenagers who were homebound and had to
a chance to recharge. On top of that, we need to resume regular care.
follow strict rules. How did that go? Are they proud of you?
Some specialisms have been on hold, so they have to get back to work
‘I did notice from the way they took care of things at home and
and that’s something we’ll have to make happen together. But you also
grasped that I was occupied with something that’s preoccupied the
have to be able and equipped to cope with the next peak if necessary.’
Text Romy Lange • Photography Michael Graste
•7
Do you think the media are presenting a
Are the reports that things have
realistic picture of the situation to the public?
stabilized again at the ICUs accurate?
‘I confess I haven’t seen much of the news or social media. My focus
‘That’s tough to say, because it’s outside my expertise. But relating
was elsewhere so it often went right by me. I do think that what was
it to my own unit, I can say the number of corona patients is going
shared in the media as far as measures go did contribute to raising
down. They’re still there, but not as many. So we’re seeing a steady
broad awareness of the measures and why they’re important. I can
decline. How things will develop from here is difficult to predict. It
imagine the media certainly played a constructive role in that regard.
depends on a whole range of factors, and that’s what the experts are
That’s what I’ve also heard here in my job and from other people. The
looking at now.’
measures taken gradually got through to people.’
Is there anything else you’d like Looking at those measures, do you think
to share with readers of Hello Zuidas?
the government is taking good decisions?
‘We’ve had loads of support from local retailers and businesses. In
‘Operating within the limits of what they can do, and realizing this
ways you can’t even imagine! It’s been heart-warming and we want
situation is also new for the government and that they have to rely on
to sincerely thank everyone. We’ve truly felt supported. Besides that
experts, I think they’ve made good choices. All the same, I think they
I’d like to say I hope everyone abides by the measures. The spread of
should have taken some measures earlier.’
infections seems to be ebbing, but inside the hospital it’s not over yet.’
ALWIN EIJSENGA & MARIEKE LIJNSVELT
8•
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BUILDING THE FUTURE
‘RAISE THE AMBITION LEVEL FOR ZUIDASDOK’
Building work on Zuidasdok is set to continue. As became apparent on 26 March 2020, the exploratory study carried out by the Minister of State, Sybilla Dekker, was enough to convince the administrators. Instead of suggesting ways of economising on the plans, Dekker argues the case for expanding the ambitions. Minister of Infrastructure and Water
and need for the Zuidasdok project,
and expansion of the A10 South motorway.
Management Cora Nieuwenhuizen had
which includes full-scale renovation of
As previously reported, the project has run
asked Dekker to evaluate the utility of
Amsterdam Zuid Station and the tunnelling
into problems.
10 •
BUILDING THE FUTURE
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas •
@zuidasamsterdam
AMBITION SIGNIFICANCE OF ZUIDASDOK
In her report, Dekker recommends
Exploring the potential for economising on
the completion of ‘at least the current
the plans for Zuidasdok was an important
plan’. This sounds like a veiled
part of Dekker’s exploratory study. She
reference to more ambition. ‘It is,
spoke to countless interested parties,
particularly with regard to the plans
including businesses, developers and
for Amsterdam Zuid station. To put
residents, to gain a general impression
it diplomatically, the existing plans
of how people viewed Zuidasdok. ‘It
for renovating the station are a little
was striking that throughout these
restrained. This station will be used
discussions, everyone seemed to return to
by around 300,000 passengers per
the significance of the Zuidasdok project:
day – workers and students, people
its significance to Zuidas, to Amsterdam
from Amsterdam and further away.
and to the region as a whole. People were
And when Amsterdam Zuid becomes
Dekker concluded that sitting back and doing nothing was not an option. The
SYBILLA DEKKER • MINISTER OF STATE
interested in the importance of a better
a terminus for international trains,
problems on the A10 motorway and in the public transport terminal demand
FUNDAMENTAL QUESTIONS
transport infrastructure, increasing the
for a lot of foreign visitors too. What’s
a speedy solution. Dekker stated that the public transport terminal is already
People have been discussing, calculating the costs and designing Zuidasdok for over
capacity and improving accessibility. I
more, the station will be surrounded
operating at maximum capacity, and compromising the development of
two decades now. Isn’t it a bit late to be considering the benefits and necessity of the
also noticed that many of the discussion
by spectacular architecture. Zuidas
Zuidas as an international top location. According to Dekker, huge investment
project? Dekker doesn’t think so. ‘If a major project like this takes longer and costs more
partners felt encouraged by the success
exudes ambition. The public transport
is justified in view of the projected benefits of the Zuidasdok project to the
than you’d expected, and if the collaboration with the consortium carrying out the work
of the new North/South metro line in
hub should be a jewel in its crown.
accessibility of both the region and the country, and in terms of the business
isn’t running smoothly, it’s only natural to ask some very fundamental questions. Don’t
Amsterdam. This project received a lot of
Look at what’s been achieved in
conditions. The update of the cost-benefit analysis showed that continuing
forget that politically, this is a very sensitive subject. Ministers and aldermen have a huge
serious criticism during its construction,
other cities with centres like Zuidas
the current Zuidasdok project would generate more benefits than costs for
responsibility for explaining and clarifying the basis on which they make particular choices.
but everyone feels vindicated now.’
elsewhere the world. I think we should
society as a whole.
This basis has now been re-established and embraced by all of the administrators.’
Text Jos Moerkamp • Photography ZuidPlus & Marcel Steinbach
raise our ambition level for Zuidasdok.’
• 11
BUILDING THE FUTURE
BUILDING THE FUTURE
FIRST KEYS HANDED OVER FOR THE GEORGE The George is almost finished, and the first residents have already been given the keys. But it’s not yet completely ready. Head foreman Michel Zondag: ‘A completion like this is always hectic, because everything comes together.’
NEW STATION TUNNEL FOUNDATION WORKS Over the 2020 Whitsun holiday weekend, work
had to be taken out of service for four days while platforms and
continued on the Brittenpassage – the new second
rails were removed.
tunnel for travellers at Amsterdam Zuid Station. We finished laying foundations for two of the tunnel’s roof
The hollow foundation piles were reinforced with steel bars
sections, which will be positioned next year.
and concrete. Once that was done, construction could resume. Huge quantities of sand were delivered to fill the hole left by
The tunnel roof has seven sections all together, the first of
the old tram tunnel and openings under the railway tracks
which was installed in November 2019. On the night of 29 May
were closed up as well. After that the tracks and gravel were
2020 we started excavation of the hollow foundation piles
replaced. At 5 am on Tuesday 2 June train and metro services
placed underground last year. Several train and metro tracks
were back to normal.
Text Jos Moerkamp • Photography Marcel Steinbach
BUILDING THE FUTURE
The handover of the keys for the 47 luxury
PERSONAL
people involved in its construction – all of
apartments is being done in phases:
Is a key handover like this a particularly
them were specialists in their fields. Take
residents in the lower floors already have
special moment? Zondag: ‘It is. We’ve been
the landscaping plan, for example. It’s not
their keys, but the transfer of the final,
involved in the construction since the pile-
just an addition, but a real part of the total
uppermost apartments will happen in early
driving started in January 2018. So, it’s like
picture.’ The same applies to the façade
July. But this doesn’t mean that Michel
watching the building grow. You also get
made using special bricks placed in a
Zondag’s team from contractor BAM Wonen
to know some of the residents, because
complex colour sequence.
is already taking it easy. ‘The period just
they’ve regularly visited to check out
before completion is actually extremely
progress on their apartment. That makes
WIDENING OF DE BOELEGRACHT
busy. It’s the time of the final inspection
the completion more personal.’
It will not be long before Zondag moves
for safety and functionality purposes,
onto another project, just nearby:
everything needs to be clean, and the
SPECIALISTS
Crossover, in Kop Zuidas, the most
gardeners are hard at work finalising the
The George, designed by Liesbeth van der
northern part of Zuidas. In the area
landscaping plan.’ Jobs are being ticked
Pol from architects’ firm Dok Architecten,
around The George, there is plenty of work
off on a daily basis, but there are always
is spectacular. This is not only because of
for the City of Amsterdam to do. Zuidas
more things to be done. ‘That’s normal in
the unusual shapes, but also the amount
will be working on the quay wall between
this phase. There are always further minor
of greenery and special finishing, both
Op Zuid and The George next to the new
surprises. It’s not a problem, but it needs to
inside and out. Zondag: ‘This is no ordinary
residential complex and widening De
be sorted.’
building. It was obvious to me from all the
Boelegracht.
Text Jos Moerkamp • Photography Marcel Steinbach
• 13
BUILDING THE FUTURE
ZUIDAS 2012 – It’s mind-boggling to think just how much Zuidas has changed since this magazine’s first issue came out. Can you spot all the differences?
Gershwinplein 2012
Gershwinplein 2020
Mahlerplein 2012
Mahlerplein 2020
14 •
BUILDING THE FUTURE
– ZUIDAS 2020
View to Zuidas 2012
View to Zuidas 2020
Zuidas 2012
Zuidas 2020
Photography YourCaptain Luchtfotografie, Luuk Kramer, Marc Dorleijn, Eric Dix & Marcel Steinbach
• 15
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SOCIAL MEDIA
#TRENDING TOPICS
YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of
companies who are member of Hello
Zuidas, it is possible to join our LinkedIn group or link as a contact.
• 17
‘THE SIX-FOOT ECONOMY WILL CREATE NEW OPPORTUNITIES FOR ZUIDAS’ Interview with Zuidas director David van Traa and Hello Zuidas director Olivier Otten
When the Dutch government announced measures requiring people to work from home back in March, Zuidas turned into an oasis of tranquillity overnight. Gone was the familiar bustle of office workers, students and residents. The atmosphere was downright surreal. Hello Zuidas talked about it with Olivier Otten, director of Hello Zuidas, and David van Traa, director of the Zuidas Amsterdam Development Office.
18 •
‘For Zuidasdok, we’ve really been able to use this as a reset period to forge a stronger vision for the continuation of this project.’
OLIVIER OTTEN AND DAVID VAN TRAA
IS THIS A CRISIS ON A PAR WITH 2008?
the centre of Amsterdam. That creates opportunities.
It’s natural to draw parallels with earlier crises, yet
In these times you’re better off going for a stroll on
Olivier Otten – who was also in Zuidas when the
Mahlerlaan than Leidsestraat, and having drinks
2008 crisis struck – doesn’t see big similarities so
while maintaining social distance is no problem on
far. ‘To start with, Zuidas wasn’t as built up as it is
Gershwinplein. At Nieuwemarkt that would be much
now. There were some major housing projects in
trickier.’ To tap into that, Van Traa is encouraging local
the works at the time that had to be suspended,
restaurants and cafés to come up with plans and ideas
but there were creative solutions to fill the gap’,
to temporarily share public space...’
Otten recalls. They ranged from a field of maize on the plot where Gershwin now stands, to chickens
GOOSEBUMPS
roaming where the SuitSupply head office is going
In terms of supporting local initiatives, Otten hopes
up. David van Traa isn’t worried about Zuidas’ post-
parts of the workforce will start trickling into the
corona future either: ‘So much is still uncertain, but
district again. ‘Places can open again for lunch
at the same time it’s clear that earlier trends like
and coffee, but of course they’re dependent on
the success of cities and the undiminished value of
office workers, so hopefully we’ll see that stream
proximity and physical presence still apply.’
of people gradually return in responsible fashion. Van Traa agrees, adding, ‘Street-level businesses
VITAL ROLE FOR ZUIDAS
play an important role; they bring diversity and
Neither David van Traa nor Olivier Otten have fears
activity to Zuidas.’ Looking back at the past couple
of vacant office buildings. ‘Looking back at the last
of months, Otten and Van Traa also point to some
crisis, vacancy levels were actually not all that bad. It’s
positive and surprising developments. David van
possible some companies will leave, but I’m confident
Traa: ‘For Zuidasdok, we’ve really been able to use
we’ll have no problem filling those spaces’, Otten
this as a reset period to forge a stronger vision for
explains. As we head into a six-foot economy, David
the continuation of this project.’ Otten emphasizes
van Traa thinks Zuidas could have a vital role to play.
that it has sparked countless initiatives by local
‘It’s often seen as a district that has yet to mature,
businesses. ‘Like Restaurant AS selling sourdough
which works in our favour now. So many different
bread at different spots, Bolenius’ asparagus
functions come together here, but in relative terms
takeaway service and of course the rooftop workouts
there’s still loads of unused space – large squares and
by Clubsportive. You’d never imagine stuff like that,
wide streets that aren’t used as intensively as places in
but it really gives you goosebumps!’
Text Romy Lange • Photography Jaiwey Nuij
• 19
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COLUMN
Hello Zuidas 25 Years in The Netherlands - Day One
My second impression was the people riding the bikes: they were
Growing up in the United States, yes I could find The Netherlands on
so tall! I’d spent most of my life being the tallest one around. Now
a map, thank you very much. But I didn’t know a lot more than that.
maybe I could feel more at home. And specifically, I was noticing the
And what little I did know was wrong.
women riding the bikes. Was it me, or were they showing a LOT of leg? I didn’t realize it at the time, but it was the 4th of April and the
I came to The Netherlands in 1994 to take a job for just one summer.
first really warm day of the year - an occasion which is now known as
25 years later, I’m still here. So fair warning: the Dutch can be
Rokjesdag. “Short skirt day.” The day that Dutch women collectively
addictive. Before leaving the US, I had friends and family warning
look in their closets and decide “Yes. I’m going with the short skirt.”
me “Be careful with the Dutch! They’re just a bunch of drug-dealing,
For me, it was like a parade of Dutch legs saying “Welcome! Welcome
drug-doing, drug-addicted, baby-killing, grandpa-murdering child-
to Amsterdam!” How could I not stay?
touchers.” Then I got here, and I realized “That’s not true! …Maybe they were thinking of Belgium.” My impression of Dutch society was: Rembrandt, Van Gogh, Anne Frank …and downhill from there. SO imagine my surprise when I landed at Amsterdam Schiphol airport, and it was super modern! Then I took the train into Amsterdam Centraal Station. And that was the rundown former glory I’d been expecting. After exiting the station and dodging a team of Hotel Hawkers (remember those?), I remember my first impression was the bikes. I had never seen so many bicycles in one place. It seemed like there were more bikes than people! And that was 100% accurate. Still is. We don’t know how the bikes are repopulating. Government officials are constantly trying to thin the herd.
Gregory Shapiro (b.1968) is the author of How to be Dutch: The Quiz and the voice of Trump on ‘Zondag Met Lubach.’ In 2020 he celebrates 25 years as corporate speaker and host. And his mini-show ‘How NOT to Zoom’ is now available for a 5-minute guest appearance in your next videoconference. www.gregshapiro.nl
Photography Jaiwey Nuij
• 23
PUBLIC SPACE
GOT A
MINUTE? Many Zuidas businesses and retailers have had a tough time recently with the Covid-19 outbreak and all the resulting measures. Hello Zuidas decided to take a tour of the district and ask some local business owners about their experiences over the past months.
MARJOLIJN MEIJER Founder of TrainMore, Clubsportive & HIGH STUDIOS ‘For us, these last months have been like a rollercoaster. We pulled off some wonderful things, even making the NOS evening news with our rooftop workout #clubsportiveontour. The team have worked so hard to keep providing our members and non-members with home workouts, online classes and now even an outdoor gym. What made the past months hard was the uncertainty – not knowing when and how we could hope again. Every week we hoped to get the green light. Then we had our hearts set on 1 June, but at the end of May came the prime minister’s announcement that nothing would change for our sector until 1 September. It was like the rug had been pulled out from under me. I really wondered: how are we going to do this? Aside from Clubsportive, our group consists of twenty other gyms. In the end you resign yourself to it and push ahead, and it’s that energy we need to get through this crisis together. In these “crazy” times we’ve both grown as a team and become more versatile.’
24 •
PUBLIC SPACE
ELSKE JOUSTRA Albert Heijn store manager (Peter Schatstraat) ‘I’ve come to realize more than ever how responsible we are for the safety of our customers and employees. We’re part of the critical infrastructure and I’m very conscious of that now. Customers have to be able to trust that they can do their shopping with us safely, so I’m super proud of how my team has pulled together in order to achieve that. As for what the future holds, I’m not so sure. The store has been adapted to the six-foot economy, but I don’t know how our customers’ buying habits will change after everything we as a society have been through these past months.’
ENVER VARISLI Owner of Doppio Espresso Zuidas ‘It was very quiet in Zuidas and there were hardly any office workers around. We reopened for takeaway service in mid-April and of course now we’re completely open. It’s gradually getting busier. Our regulars are coming back and we’ve also had new customers. So in that sense I’m hopeful about the immediate future. We’ve adapted the layout of our terrace and inside we have also put measures in place. I hope we’ll soon be able to welcome everyone at our café like we used to. We’re looking forward to seeing people again!’
LUCAS VERSTRATEN & MAARTEN CHRISTIAANS Co-owners of XO Optics (Gustav Mahlerlaan) Lucas: ‘Our shop opened in June. There was no optician in the neighbourhood at the time. We didn’t have to think twice about this location on Gustav Mahlerlaan. We did a total refurbishment of the premises to give it a luxurious feel. We’ve pretty much kept our cool during the corona crisis. It’s a good thing that restaurants and bars are open and that the streets are coming back to life.’ Maarten: ‘We’ve taken the guidelines set out by dentists as our standard and have a large measurement area where people can easily stay six-feet apart. The shop also has a very strong ventilation system. We hope Zuidas residents and workers will drop by soon. It’s worth a visit!’
Text Romy Lange • Photography Jaiwey Nuij & Davien Hulsman
• 25
PROPERTY
Property
#INTERVIEW MONIQUE SOE-AGNIE
Living in Ravel: the Zuidas of the future Family-friendly, traffic-restricted, eco-smart. These are some of the key concepts underlying the new Ravel residential neighbourhood. Zuidas Project Manager Monique Soe-Agnie has been working on this area around the Amsterdamsche Football Club pitches for the past ten years. Now, she and her team have put the finishing touches on the Ravel Development Plan – a diverse residential district and the first traffic-restricted neighbourhood in Zuidas. This is a major project that will take until 2035 to complete. In the meantime, Soe-Agnie and her team of urban and spatial planners, designers, lawyers and communication professionals have been working out all the practical details.
26 •
PROPERTY
DIVERSITY
central squares and a wealth of greenery,
STREAMLINED LOOK
Named Ravel, the new neighbourhood will
Ravel has the feel of a park, inviting
Other features of the residential neighbour-
consist of 1,350 homes intended primarily
residents to get together and set up social
hood now arising have been carefully thought
for families. Residential diversity is
gatherings such as birthday parties.
out too. Ravel’s spatial plan, for instance,
paramount. ‘This will be a neighbourhood
aligns seamlessly with that of the adjoining
with affordable homes, containing a
DESIGN
area of Gershwin. With a basic building height
mix of 40% social rental housing, 40%
An important feature of Ravel’s design is the
of 20 to 30 metres, the neighbourhood has
mid rental housing and 20% for the free
traffic-restricted zone. This part of the plan
a streamlined look with height accents
sector.’ That diversity is also articulated
took shape gradually as the project team
spread in the area varying between 50 and
in other aspects, Soe-Agnie explains. ‘As
looked at other residential neighbourhoods
115 meters. All the driveways and doorways
well as homes, there’s space for offices,
in Amsterdam for inspiration, says Soe-
are set right up against the street to create a
small businesses, hospitality and a local
Agnie. ‘We looked at the attractive and
sense of vibrancy and social cohesion. That’s
supermarket.’ The new Children’s Campus
positive aspects of low-traffic zones in
also reinforced by the neighbourhood’s
will also get a spot here. So when it’s all
individual neighbourhoods. Plus, we were
common gardens and parks. All this makes
finished, we’ll have an appealing mix
working with the sustainability ambitions
Ravel a large-scale project with a modern-
of amenities to attract residents, office
of Amsterdam and Zuidas at the back of
day mission. And for Monique Soe-Agnie, it’s
users and people from outside Zuidas.
our minds. As we looked at ways to make
the cherry on the cake of her job as project
We want it to be a place where people
the plan as green as possible, the idea of a
manager, which she’s leaving after ten years.
can take a stroll, escape for some peace
traffic-restricted residential zone arose early
‘I couldn’t have wished for a nicer last project to
and quiet, or meet up for lunch. The
on. Parking space will be provided in two
work on.’ Anyone eager to see the new neigh-
combination of small businesses and low
underground car parks on the new Maurice
bourhood will have to wait a few more years
traffic in the neighbourhood will make it
Ravellaan, which will also have a service
yet, but the truly curious can come take a look
an exceptionally pleasant place to hang
lane for short-term parking and loading and
at the miniature version of Ravel in the scale
out’, sums up Soe-Agnie. And with two big
unloading.
model of Zuidas at the information centre.
Tekst Romy Lange & Eefje van den Akker • Photography Jaiwey Nuij
• 27
FINANCE
Finance News
#UPDATE
Every edition of Hello Zuidas magazine features finance news related to the Zuidas district, Amsterdam or the Netherlands. Send your finance news to: hellozuidas@zuidaspublishers.nl.
28 •
FINANCE
KLAAS KNOT: SPREAD CORONA DEBT OVER SEVERAL GENERATIONS
ABN AMRO: JOB MARKET MISMATCH
According to Dutch central bank (DNB) President Klaas Knot and government chief economic
PERSISTS DURING CORONA
advisor Pieter Hasekamp, who directs the Netherlands Bureau for Economic Policy Analysis
Employers are still struggling to finding
(CPB), the Dutch government should consider spreading out repayment of the national debt
suitable candidates for vacant positions.
resulting from corona measures. They also advise revising the European debt ratio of 60%.
More than 10% of the jobs are difficult to
‘The shock is comparable to the impact of a meteor that happens once every hundred years.
fill, according to a labour market indicator
Spreading the burden out over several generations can certainly be justified’, said Knot in
carried out by ABN AMRO. That was already
a 10 June meeting with the Dutch parliament about financial sector risks. ‘I would give it
true before the pandemic, but now, with
significantly longer than after the credit crisis.’
various industries seeing their earnings taking a nosedive or even completely dry up due to quarantine measures, many companies have
FATHERS TO GET PATERNITY LEAVE
‘CORONA CRISIS
cut staff to reduce overhead – in spite of the
From this summer, men can take additional
ACCELERATING EUROPEAN
government’s assistance packages.
paid leave to care for their newborn
JOB MARKET TRANSITION’
children. Some men were already doing so.
The corona crisis is set to aggravate
As of December 2001, fathers got two days
problems on the European
SMALL BUSINESSES FEAR CASH
paid parental leave – just enough to change
job market, accelerating the
SHORTFALL IN NEXT SIX MONTHS
a couple nappies, but hardly long enough
obsolescence of many jobs due
Some 80% of small businesses anticipate
to see mum up and running again. Eighteen
to advancing automation and
running into cash flow problems within
years onward that time was extended
robotization. This finding is reported
the next six months, according to a
by three days for a total of one working
in a European labour market
survey conducted by BridgeFund. This is
week. But now another change is coming
prognosis published by consultancy
a platform for financiers that invests in
in the form of a national law, introducing
firm McKinsey. According to the
enterprises with up to fifty employees.
addition parental leave (Wet Invoering Extra
report, government and industry
Liquid resources have become a problem
Geboorteverlof, or WIEG). Fathers will be
should take more steps to retrain
mainly as a result of the coronavirus
given the option to take an extra five weeks
workers, improve access to jobs
outbreak, with turnovers having tumbled,
paternity leave at 70% of their normal salary
in dynamic growth regions – with
while many running costs continue. Half
for the birth of each child. As with maternity
more remote working, for instance
the firms expressing concerns over their
leave, the UWV Employee Insurance Agency
– to reinvigorate regions that are
liquidity position foresee a shortfall
foots the bill, with employers free to cover
contracting and boost employment
between €5,000 and €30,000; 16% expect it
the remaining 30%. The new scheme
across a broader cross-section of
to be €30,000 to €50,000, and just over 10%
applies only to employees; there is no
the working population.
are looking at a deficit exceeding €50,000.
facility for men who are self-employed.
Source Het Financieele Dagblad • Photography Lotte de Graaf
• 29
Distinguished living by the Vecht
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SERVICEDAPARTMENTS.NL:
The booking platform for serviced apartments in The Netherlands
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EVA
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ANJANI
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Eva van Zijl, Finance & Legal manager: ‘We’re
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Jouke Baaima, Director and co-owner of
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These last years we’ve built up a great,
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Looking back, what development at
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SA.nl stands out most in your memory?
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What were some highlights
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Many companies are struggling now
Those are the things that really give me
Michael Berendsen, Director and co-owner
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Text Romy Lange • Photography Lotte de Graaf & Jaiwey Nuij
• 31
ZUIDAS MOBILITY
INTRODUCING: THE ZUIDAS ACCESSIBILITY TASK FORCE
René Teeuwen Chair of the Zuidas Accessibility Task Force
The Zuidas Accessibility Task Force was established in 2016 with the purpose of fostering a dialogue between government and the business community in Zuidas about area access. As well as advising government on measures, the Task Force monitors accessibility and evaluates zoning plans. All the measures associated with the Covid-19 situation will radically change mobility in and around Zuidas. Anne Bijlmer (Zuidas Accessibility and Main Infrastructure Manager for the Municipality of Amsterdam), René Teeuwen (Chair of the Zuidas Accessibility Task Force), Stefan Titus (Secretary of the VU Amsterdam Campus Development Programme) and Jos Hollestelle (Account Manager at Van A tot Zuidas) discuss what this means. What’s the aim of the Task Force?
to shape their mobility policies and
been working closely with companies via the
René Teeuwen, Chair of the Zuidas
measures. You can find the dashboard on
Task Force to maintain and improve the level
Accessibility Task Force: ‘The Zuidas
the vanAtotZuidas.nl website. Our third task
of area access. It’s become clear to everyone
Accessibility Task Force works to foster
may be the most important one and also
on the Task Force that we all need each other
dialogue between the business community
the most challenging to implement: getting
to achieve this. So one of the ways we as a
and the Zuidas Amsterdam Development
employers to actively reduce the car ratio in
municipality do this, is by informing Task
Office and Zuidasdok organization about
all transport movements, and also to reduce
Force members of development plans for
access to the district. We have three tasks.
rush-hour travel. The Task Force advises and
Zuidas and the associated traffic impacts. Our
The first is to advise on mobility and
assists its members with this, and they in
collaboration has also led to things like starting
on plans and measures to keep Zuidas
turn share their knowledge.’
up Mobility as a Service for Zuidas. Going
accessible. To inform that process, the Task
forward, I expect the Task Force will also help
Force commissions mobility and traffic
If more people choose not to travel
us pinpoint the right measures to keep Zuidas
studies – that’s our second task, and the
by public transport in favour of
attractive and accessible during these tough
results are made public on an accessibility
commuting by car or bike, it will be up
times. For the municipality, it’s important to
dashboard, you can see how many
to businesses and the municipality to
know how companies plan to restart in the
people are travelling to and from Zuidas
jointly ensure Zuidas is still accessible.
period ahead and what their mobility needs
at different times, which modalities are
How will that cooperation work?
are. The other side of it is that we have to adapt
being used and traveller ratings. The Zuidas
Anne Bijlmer, Zuidas Accessibility and Main
public spaces in line with the directives for a
Amsterdam Development Office, Zuidasdok
Infrastructure Manager for the Municipality
six-foot society. We also must ensure Zuidas
and businesses can use this information
of Amsterdam: ‘These last few years we’ve
residents and businesses are well informed.’
32 •
MOBILITY
Anne Bijlmer
Stefan Titus
Jos Hollestelle
Zuidas Accessibility and Main Infrastructure
Secretary of the VU Amsterdam
Account Manager at Van A tot Zuidas
Manager for the Municipality of Amsterdam
Campus Development Programme
A large share of VU students take public transport into Zuidas. How will the university handle that in the new six-foot society? Stefan Titus, Secretary of the VU Amsterdam Campus Development Programme: ‘The new academic year starts
Free mobility advice for Zuidas companies
in September. We’d love nothing better than
All the measures around Covid-19
You advise companies on their
to give all our students a warm welcome on
are going to radically change the
mobility programmes free of
campus as we do every year. But, sadly, this
mobility situation. What kind of
charge. When advising,
year will be different. Our motto now will
measures can we expect with
what factors do you look at?
be: on campus if possible, online because
regard to mobility?
‘We start out by looking at office capacity.
it’s possible. Fortunately, we can still give
Jos Hollestelle, Account Manager
So, how many employees can work
face to face classes on campus, but only
at Van A tot Zuidas: ‘Using public
there at any given time? Besides that, we
to a limited extent. That will help us keep
transport feels less logical now with the
look at how employees travel ordinarily
the relative share of VU students on public
limited capacity and heightened risk
and what trip alternatives are open to
transport evenly distributed. Our students
of infection. Normally, almost half of
them. We send a questionnaire around
will travel outside rush hours, between 10
commuters travel to Zuidas via public
for that and use an advanced postcode
and 11 in the mornings and 3 and 4 in the
transport. Employers will have to seek
analysis tool. After gathering all this
afternoons, and after 8 in the evenings.
alternatives. Working from home will
input, we build a number of scenarios
We’ve reached out to companies in Zuidas
still be mandatory, but for 3 days a
and a business case we discuss with the
whose employees use Amsterdam Zuid
week instead of 5. Employers are also
employer. In four weeks’ time, we may be
Station, urging them to arrive or leave
encouraging bike use.’
able to develop a corona mobility policy.’
before our peak hours – so to arrive in Zuidas before 10:30 am and leave before
Interested in free mobility advice?
7:30 pm – so as to prevent the risk of
Send an email to Jos Hollestelle: jos.hollestelle@vanatotzuidas.nl
contact and infection.’
Text Romy Lange
• 33
EVENTS
HELLO ZUIDAS EVENT
10-13 August 2020
THE GRACHTENFESTIVAL IS COMING TO ZUIDAS Interested? For more information, email servicepoint@hellozuidas.com or go to www.hellozuidas.com (priority given to members)
HELLO ZUIDAS EVENT
28th of September at 16:00 PM HELLO ZUIDAS MEMBERS MEETING:
CORANA’S IMPACT ON ZUIDAS For more information email servicepoint@hellozuidas.com or go to www.hellozuidas.com
34 •
SIXT SHARE: A SUSTAINABLE ANSWER TO THE MOBILITY CHALLENGE Interview with Karen van den Boom, CEO SIXT Benelux Mobility is a major concern not just in Zuidas, but also nationally, with the coronavirus outbreak sparking debate about how we can handle commuter traffic in future. This is also a hot topic for international mobility service provider SIXT. With the launch of an innovative car-sharing service called SIXT share, they’re already taking a big step towards a sustainable future. ‘For us, this is not only a sustainable concept but also a good alternative for owning a car in the city’, says Karen van den Boom, CEO of SIXT Benelux. ONGOING TOPIC
DIVERSE RANGE
are essential, in order to reach the objectives
SIXT share is a free-floating service. Users
That the whole SIXT share fleet is electric is
of the cities to improve air quality and quality
can collect and leave cars in three cities in
no surprise – in fact, it was a key requisite. But
of life.’ Karen van den Boom concludes.
the Netherlands and at all SIXT branches
that’s not to say this initiative is no different
countrywide. It’s as easy as grabbing a
to existing sustainable car-sharing schemes.
TRAVELLING SAFELY
car in Amsterdam, driving to Rotterdam
‘Diversity is very central for us and we want
Especially now, individual transport is
or The Hague, and then leaving it there.
to cater to users’ wants as much as possible.
currently experiencing an impressive
If you need a car for the return trip too,
Whether you’re a CEO in Zuidas who wants
comeback as the classic rental car as well as
simply collect another car later. With
to drive a Jaguar or your budget’s smaller,
carsharing services are seen more and more
this one service, SIXT handily connects
we have a wide selection of cars’, Van den
as a comparably safe alternative to public
different cities in a way that’s flexible
Boom explains. SIXT hopes this will maximize
transport. Therefore, customers’ safety is a
and minimizes distances and additional
its appeal for all partners. Those include
top priority for SIXT. With SIXT share, SIXT
hassles. Van den Boom: ‘Sustainability
Colliers International, with whom Van den
completes the integrated mobility mix of
is an important ongoing topic that we
Boom has examined sustainable mobility
its global mobility platform SIXT ONE in the
always consider in our own initiatives and
solutions in urban developments, and also
Netherlands. With the products SIXT rent,
also discuss with the government and
additional cities with which she’s discussing
SIXT share and SIXT ride, the company offers
other stakeholders.’
expansion of SIXT share. ‘These partnerships
a unique range of mobility services.
Text Romy Lange • Photography Jaiwey Nuij
• 35
AGENDA
AGENDA JULY • AUGUST
Thursday 21 May - Sunday 23 August MENEER SMAKERS POP-UP STORE @The Basket The Basket welcomes Meneer Smakers! From 21 May to 23 August our favourite Monday 1 June - end of December
Utrecht burger bar is turning The Basket’s
THE MOCO MASTERS COLLECTION
restaurant into a temporary Meneer
@Moco Museum Amsterdam
Smakers pop-up joint. Enjoy juicy burgers
What makes an artist great? Talent and an innovative spirit for starters, although a vision
made from local products at home or
also helps. But a truly great artist stands out for his or her unique capacity to take a
on our terrace on the VU Campus. As
moment in time and distill its essence, thus creating work that’s timeless. All these artists
always, vegetarian and vegan options are
were inspired by each other: Banksy saw Basquiat’s and Haring’s work in the New York
available too, or if you’re not in the mood
subway, and Basquiat’s talent was discovered by Warhol. And they in turn inspired scores
for a burger, Meneer Smakers also serves
of artists across the globe. Their work was not only hugely influential for street art, but
up fresh salads, deluxe sandwiches and
has also made it into many homes and museums around the world, demonstrating the
fresh-cut chips! For full info and the menu,
ongoing importance of these artists. More info and reservations: www.mocomuseum.nl.
see amsterdam.thebasket.nl/meneersmakers.
TAALCENTRUM-VU SUMMER ACADEMY WORKSHOP @Taalcentrum-VU This summer Taalcentrum-VU will be organizing something new: a Summer
Starts Monday 1 June
Academy. Two weeks in July and August
WORLD PRESS PHOTO 2020
Monday 1 June - Saturday 29 August
will be devoted to Masterclasses, Power
@Nieuwe Kerk Amsterdam
ZUIDAS AS A REFLECTIVE PARADISE
Workshops and Turbo Talks from our
On view from 1 June 2020: the world
@WTC building
language and communication training
première of World Press Photo 2020,
Artist Liesbeth Schouten takes her
courses. The workshops are condensed
the renowned international press
inspiration from the magic of reflective
versions of our regular offering, spanning
photography competition. This touring
glass, in which she envisions a layered
a range of language and communication
exhibition of prize-winning pictures
reality, evoked by its fragmented mirror-
topics. Pick a specific area in which you’d like
from the biggest and most important
effect. In her artistic depictions of the
to hone your communication skills and our
annual international press photography
glass façades of Zuidas, she creatively
three-hour immersion will give you all the
competition visits the Nieuwe Kerk on
visualizes the many facets of this district
tools to succeed this summer and beyond!
Amsterdam’s Dam Square every year.
on canvas. Her series of Zuidas paintings
Get the most out of your communication and
More info and reservations:
will be exhibited in the WTC building from
sign up now at www.taalcentrum-vu.nl.
www.nieuwekerk.nl.
1 June through 29 August.
36 •
AGENDA
Send your agenda to info@zuidaspublishers.nl.
Starts 1 July
Wednesday 1 July - Saturday 15 August 2020
Friday 7 - Sunday 16 August
CIRCL GUIDED TOURS AT A DISTANCE
BOSTHEATER: ROBIN HOOD
GRACHTENFESTIVAL
@Circl
@Amsterdamse Bos
@Amsterdam
Even in these times of social distancing
Het Kleine Theater and the Amsterdamse
Save the date! From 7 to 16 August the
we’re still eager to share our experiences
Bostheater join to present Robin Hood (for
Grachtenfestival returns for its 23rd
with circular construction, the stories
adults and kids 4 years and older) from
edition. Once again, Zuidas will supply
behind the reused materials, and how we
1 July through 15 August at the open-air
the backdrop for several special concerts
work in our restaurant. Now, in the form of
theatre in Amsterdamse Bos! Het Kleine
from 11 to 13 August. Hello Zuidas and
virtual tours of Circl on the first Wednesday
Theater has transformed the classic tale
the festival team have selected some
of every month, tours for up to nine people
of Robin Hood into an exciting theatrical
exclusive venues where young musicians
are held in one of our meeting rooms,
show, combining acrobatic feats, epic
will showcase their skills in classical and
where everyone can keep the appropriate
music and of course its characteristic
jazz music. Concerts are in the afternoon,
distance. Curious? Check our calendar
humour in a story about greed versus
free of charge and and open to the public.
for exact dates and to register. Limited
freedom, and about courage and what it
Doors close when the venue is full, so plan
number of places available per tour. To
means to live. Starts at 3 pm. More info:
to arrive early! Keep an eye on this page for
register more than one person at a time,
www.bostheater.nl.
the programme and its locations. For more
send an email to: reserveren@circl.nl.
info, also see the Grachtenfestival website.
Monday 6 June - Friday 14 August Wednesday 1 July
ART CAMP
OPENING: PREMIER
@ART ZUID Atelier
Saturday 22 August
SUITES PLUS AMSTERDAM
Over the summer holiday children aged
BOSBAANSWIM
@Hourglass
5-12 can sign up for the ARTZUID Atelier.
@Bosbaan Amsterdam
New fully-furnished luxury serviced
Led by an educational coordinator and a
On Saturday 22 July BosbaanSwim comes
apartments for both short and long stays
team of fun-loving tutors, ART CAMP gives
to the Bosbaan in Amsterdamse Bos. Get
in Zuidas. Equipped with a family-sized
children a playful introduction to art.
ready, get set, for the annual recreational
kitchen and comfortable lounge and
They’ll learn about various art forms and
swimming challenge for all ages from 12
dining areas. Offering 1, 2 and 3 bedroom
materials, plus they’ll make new friends.
and up at the Bosbaan in Amsterdam. You
apartments & lofts. More info:
Above all, they’ll enjoy total freedom to
decide your own start time and distance.
www.premiersuitesamsterdam.com or
explore their creativity. Register at:
Guaranteed to be an athletic splash! More
sales@premiersuitesamsterdam.com.
www.artzuid.nl/artcamp/.
info: www.bosbaanswim.nl.
• 37
AGENDA
AGENDA JULY • AUGUST
Monday 24 August RETAIL SERVICES NETWORK @Zuidas Three times a year Hello Zuidas hosts a Retail Services Network meeting where
Friday 4 September
Zuidas retailers and services providers
FINANCE RUN
can connect and share information. The
@Bosbaan/Virtual
Saturday 5 September
Retail Services Network falls under Hello
On Friday 4 September the Finance
DRAGON BOAT REGATTA
Zuidas’ Activity pillar. To accomplish
Run returns to Amsterdamse Bos. This
@Bosbaan Amsterdam
the transition from business district to
event is open to everyone employed in
On Friday 5 September the Dragon
a mixed-use residential and working
financial services – whether that’s at a
Boat Regatta returns to Amsterdamse
community, we need to bring our streets
bank, insurance company, asset manager
Bos. Races will be in heats, semi-finals
to life, also beyond office hours. Hello
or adviser or in adjacent sectors like
and three finals. During the finals the
Zuidas is spearheading many local art,
accountancy, consultancy, or IT and other
excitement reaches fever pitch, with a neck
sports and recreational initiatives, and
specialized providers. Participants can
and neck race for first place that’s often
we’re always looking to support new
sign up for the 5K or 10K runs. Due to RIVM
not decided till the finish line. The races
projects and initiatives that are a good
directives, this year’s event will likely be
are free and open to the public who can
fit for Zuidas. More info: www.hellozuidas.
virtual. For the latest updates, check the
watch from bleachers. For more info and in
com.
website: www.financerun.nl.
case of changes, check www.ehdc.nl. HELLO ZUIDAS EVENT
Thursday 10 September HELLO ZUIDAS MEMBERS CANAL CRUISE @Amsterdam Come aboard for the yearly Hello Zuidas members’ canal cruise in Amsterdam! This is the perfect opportunity to (re)connect with other members while enjoying the splendours of the Dutch capital. Keep an eye on the Hello Zuidas website for details and updates. Note: this is a members-only event
38 •
AGENDA
Send your agenda to info@zuidaspublishers.nl.
Tuesday 15 September HELLO ZUIDAS FM-PLATFORM @Zuidas Zuidas is an area of high-density building that can seem pretty grey at times, but as it gradually grows into a mixed-use location with more housing, green spaces are becoming more vital than ever. The FM-platform meeting on 10 September will explore opportunities and ways to green the district. Together, we’ll look at how we can put our natural capital to better use. A variety of existing best practices will be presented, taking you along in the stories of designers and other experts. Come and be inspired! From creative courtyard gardens to rainwaterstoring terrace and rooftop planting, it’s all possible in Zuidas. For event details, send an email to our project leader Fouad Benaya at fouad.benaya@hellozuidas.com.
Tuesday 22 - Wednesday 23 September HOME DELIVERY WORLD EUROPE 2020 @RAI Amsterdam After seven incredible years in the US market, Home Delivery World is coming to Europe! Home Delivery World Europe Sunday 20 September
2020 is the industry’s best retail logistics
PURE MARKT
event, covering Parcel, Heavy Goods, Data
@Amsterdamse Bos
& Analytics, Grocery and Urban Logistics.
Tuesday 22 - Thursday 24 September
Pure Markt is coming to Amsterdamse
Amsterdam will host the inaugural show,
MONEY20/20 EUROPE
Bos again this year! This market features
set to be the industry-defining event for
@RAI Amsterdam
all pure products, sold by producers
last-mile logistics in the EU and abroad.
Money20/20 is so much more than just the
themselves. They can tell you everything
The show is dedicated to uncovering
biggest FinTech event in Europe. Around
about the ingredients, origins and
innovative solutions for European
every corner lie one-of-a-kind networking
production processes. There’s also a
retailers, manufacturers and grocers
opportunities, world-class actionable
great range of one-of-a-kind non-food
facing challenges relating to shipping
content and huge industry parties uniting
products. The market is free to visit and
domestically and cross-border through
everybody who’s anybody across the
open from 11 am to 6 pm. For more info
the last mile, white glove services and
world’s money ecosystem. More info:
and in case of changes, check:
grocery eCommerce. More info:
www.europe.money2020.com.
www.puremarkt.nl.
www.rai.nl/agenda.
• 39
SUSTAINABILITY
SUSTAINABILITY
NEWS At the start of May, Hello Zuidas, Green Business Club Zuidas and the Zuidas Amsterdam Development Office presented the eighth annual Zuidas Sustainability Report. For the first time, this edition has only been published electronically – saving around 430 kg of printed paper and 0.95 tonnes of CO2. A whole host of companies submitted their new sustainability initiatives and measures for inclusion. Below is a selection. You can read them all on www.zuidasduurzaam.nl.
Read the Sustainability Report 2019
40 •
SUSTAINABILITY
BUILDINGS: NHOW AMSTERDAM RAI With 650 rooms, nhow Amsterdam RAI is the biggest hotel in the Benelux. The building aspires to a BREEAM Excellent rating, not only for its construction but also for its design of the surrounding public space. Rainwater discharges into an underground ecofriendly water retention system, for example, and there are three insect hotels.
PUBLIC SPACE
MOBILITY
Vijkhoef park was officially unveiled on
In the summer of 2019 transporter Hulshoff launched a pilot to batch-deliver products to
16 May 2016. The small park was re-
Zuidas companies emissions-free and at no cost via a hub. Eleven local companies took
landscaped with natural stone seating and
part. They instructed suppliers to send their ordered products to Hulshoff’s logistics hub
play elements, trees and a mist fountain. In
just outside Amsterdam’s ring road. Hulshoff then delivered the combined orders several
November, it also got a new official name:
times a week in fully electric vehicles powered by locally-generated solar energy.
Prinses Amaliaplein.
ORGANIZATION: GRACHTENFESTIVAL Although most events this year have been cancelled due to corona, this wonderful tradition lives on this summer. The Grachtenfestival is the premier summer festival for classical music, jazz and world music. With Amsterdam as its backdrop, the festival features a programme of over 250 concerts at 90 different locations. Like last year, there will be unique concerts to enjoy at five venues in Zuidas.
Text Maartje Oome
• 41
SUSTAINABILITY
ENERGY In May 2019 ABN AMRO installed additional solar panels on the roofs of its building on Gustav Mahlerlaan, allowing it to use even more of its own, renewable energy as of late June. From mid-April last year the rooftops of halls 10, 11 and 12 at RAI Amsterdam have also been covered with solar panels, amounting to a total of 2,164 additional solar panels and a huge increase in capacity.
WASTE AND CIRCULARITY In September 2019 a clothing collection container was placed on Debussylaan to collect professional work clothing for Dress for Success. This foundation donates outfits to individuals without the means to purchase them, for instance for job interviews. Alongside ABN AMRO, participants included Simmons & Simmons, Allen & Overy, Baker & McKenzie, De Brauw Blackstone Westbroek, Dentons, Freshfields Bruckhaus Deringer, Hogan & Lovells, Houthoff, Linklaters, Nauta Dutilh and Stibbe.
42 •
SUSTAINABILITY
Read the Sustainability Report 2019 WATER AND GREENERY On 25 September Green Business Club Zuidas organized the Green Rooftop Dinner in coordination with Waternet, the Zuidas Amsterdam Development Office, Loyens & Loeff, Dutch Green Building Week and Roef atop the planted roofs of De Boel (Vesteda) and Circl. This was an opportunity to discuss the myriad benefits of green roof systems with property owners and managers. Ultimately, the hosting organizations hoped this dinner would inspire property owners to green their own rooftops.
Maartje Oome is communications manager for Green Business Club Zuidas, a organization that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.​
Text Maartje Oome
• 43
SUSTAINABLE HOUSING IN ZUIDAS FOR EVERYBODY Interview with Wim Looijen (deputy director at area developer AM) and Edward Zevenbergen, project director at Bouwfonds Property Development (BPD)
That Zuidas has come a long way from its beginnings as strictly a business district is no news to Wim Looijen, deputy director at AM, and Edward Zevenbergen, project director at Bouwfonds Property Development. As partners in Zuidschans, their firms have already developed several housing projects in Zuidas together. Hello Zuidas caught up with the two to talk about their latest projects: The Gustav and The George.
44 •
THE GUSTAV IS A DESIGN OF KCAP ARCHITECTS & PLANNERS Photo Ossip architectuurfotografie
ECO-FRIENDLY
after. From there, the architects got to work
WITH A MODERN FEEL
on the designs.’ As well as sustainability,
The Gustav and The George, on Gustav
there was another major requirement
Mahlerlaan and George Gershwinlaan
deemed crucial by both the property
respectively, have a sum total of 191
developers and the municipality: to supply
dwellings – from contemporary studio flats
housing for all economic segments. This
and apartments to luxury penthouses.
was ultimately achieved by laying down
Sustainability was central in the design, as
agreements about maximum rents and
was a modern feel, lots of natural light and
stipulating conditions for buyers. The result?
a wealth of green. Nothing has been left to
The influx of a new, younger target group.
chance, emphasizes Edward Zevenbergen.
‘It’s brilliant to see. Before, I saw young
‘For The George we designed a tailor-made
people who worked in Zuidas but didn’t have
system to capture water on the roof and
the budget to live here. With these projects
channel it down to underground water
we’ve developed housing for everybody’,
tanks, from which it can be used to replenish
Zevenbergen concludes enthusiastically.
the garden during dry spells. Besides that we’ve also put solar panels on the roof of
PROUD
course, which – combined with this system
Completion of the two towers will cap
– dovetails perfectly with the sustainability
what has been a challenging design and
objectives we originally envisioned. Greenery
development process, the contract for
is also a distinguishing feature of The Gustav,
which was inked by the two firms back
which has a large shared rooftop garden with
in 2010. Wim Looijen: ‘There was a lot to
many different areas of planting to not only
contend with in the period that followed,
make it a pleasant space for residents but
including the aftershocks of the crisis. So
also effectively capture rainwater.
it’s wonderful to see it almost finished
THE GEORGE IS A DESIGN OF DOK ARCHITECTEN
‘Before, I saw young people who worked in Zuidas but didn’t have the budget to live here. With these projects we’ve developed housing for everybody.’ EDWARD ZEVENBERGEN & WIM LOOIJEN
now, and with everyone involved so
FROM AFFORDABLE STUDIOS
satisfied with the end result, from the
TO LUXURY APARTMENTS
developer to the contractor to the proud
In the pre-construction phase the partners
stonemasons who contributed their special
laid out a clear vision for how the residential
craftsmanship, and of course the residents
blocks should look, says Wim Looijen. ‘First
who are progressively moving into their new
of all, we did a study to map out the urban
homes. For us, all that has really made the
planning aspects. Next we defined the
towers even more beautiful than the artist
structural components and feel we were
impressions could ever have predicted.’
Text Romy Lange • Photography Jaiwey Nuij
• 45
HELLO YOU
46 •
HELLO YOU
@ ZUIDAS • In the early weeks of Holland’s lockdown the most noticeable thing in Zuidas was all the deserted streets. • There wasn’t a soul in sight, even on sunny days at lunchtime. • The silver lining is that it gave our photographer a chance to get a whole different perspective on the district. • Happily, Zuidas is coming back to life. That’s what we like to see!
Photography Lotte de Graaf
• 47
50TH EDITION
All 50 editions of Hello Zuidas Magazine. We are looking forward to the next anniversary! 48 •
SABINE GLIMMERVEEN
‘New’ and improved Rosarium:
FOR PROFESSIONAL GATHERINGS AND WEEKEND RELAXATION As every other dining establishment across the
to please everyone, Sabine predicts the flammkuchen
country, Rosarium team was glued to their TV
will be the hands-down favourite. Whether out on the
screens when the Dutch government announced
terrace or inside at our Parker’s Winebar & Restaurant
on 15 March that all restaurants had to close
with its big French doors, Rosarium is the perfect spot
their doors. For Rosarium sales manager Sabine
during these times for tasty drinks and nibbles and
Glimmerveen, that moment felt unreal: ‘Where
responsible rest and relaxation.
I shot into panic mode and started worrying about the future, Maarten van Eembergen,
HYBRID MEETINGS (ON SITE & OFF SITE)
the owner of Rosarium, turned very calm. He
At the same time Rosarium has transformed into
called it a reset period that we’d come through
a venue perfectly aligned with the measures of
together stronger and better. That was really
the new six-foot society. ‘We created a separate
defining. After that the whole team rolled up its
entrance and exit and we have taken as many other
sleeves and did all they could to hold on to that
measures as possible’, Sabine explains. ‘Now, we are
positivity and make the best of things.’
ready to facilitate adapted professional gatherings. Rosarium is located in a beautiful green area where
FOR NEIGHBOURHOOD
you can have your own private terrace with patio
RESIDENTS & OTHER VISITORS
doors for participants and speakers. In addition, the
Rosarium, a family business founded in 1973, is eager
location is easily accessible with ample parking. So
ROSARIUM
to connect with new groups such as local residents
it’s the ideal location to organize physical meetings.’
Amstelpark 1
and other visitors. ‘We used to be closed at weekends
Besides physical gatherings, in the time ahead
Europaboulevard
because we served the business market during
Sabine also anticipates more hybrid meetings –
1083 HZ Amsterdam
the week, but now we’ll be open on Saturdays and
where a small set of the people can be actually
+31 (0)20 644 40 85
Sundays to cater for people just looking to enjoy
present but an unlimited number of participants
info@rosarium.net
themselves.’ There have been changes to the menu as
can join in thanks to a live link and video enabled by
www.rosarium.net
well, which now features gastronomic fare and options
high-tech equipment.
Text Romy Lange & Eefje van den Akker
• 49
LEGAL
Legal News
#INTERVIEW
HOUTHOFF ZUIDAS
Every edition of Hello Zuidas magazine features legal news related to the Zuidas district, Amsterdam or the Netherlands. Send your legal news to: hellozuidas@zuidaspublishers.nl.
50 •
LEGAL
Like organizations everywhere, law firms in Zuidas have faced some hurdles in recent
Have you got a special
months. How do they look back on this period? What sorts of measures did they have
message for Zuidas?
to take and what’s their view on the future? We put these questions to Edward de Bock,
‘I miss you – Houthoff misses you! Though
managing partner at Houthoff.
we can work at the office in some small groups again, it’s not busy like it normally is.
Your firm has probably been working
been working from home, we haven’t seen
But above all my message is to take care of
from home a lot lately. How has that gone?
our clients as we ordinarily would. Also,
each other, and to wish everyone luck with
‘All the transitions of the past months went
we organize lots of events for clients and
the challenges they’re facing. And, if you
very smoothly. Our people are resourceful
students throughout the year that all had to
need us, Houthoff is up and running.’
and quickly adapted to the new situation, but
be cancelled, of course. We had to quickly
it wasn’t all jolly. We have all really missed the
come up with creative digital solutions
dynamics of working in the office and being
to maintain the same standard of legal
surrounded by colleagues. Our clients are
services. That was vital in view of the rapid
dealing with the same issues of course, and
pace of changes our clients were facing
that’s why we recently organized a digital
too, also legally, raising questions about
client event for them in cooperation with our
insurances, employment law and how to
friends at the Dutch National Opera & Ballet.
interpret the evolving government rules, to
But brilliant as it is to have all those digital
name just a few. And that was all on top of
tools, we’re thrilled to be able to work with a
our “regular” work that also had to be done.’
small contingent of colleagues at the office
Edward de Bock
again, under strict conditions. Our people
What do you think the
are doing well, I’m glad to say, and Houthoff
future holds for the Netherlands?
overall is too. We’ve continued to work with
‘I have no ready answer for that, unfortunately.
Age 54
tremendous energy to keep up the same
What’s certain is that a lot will remain uncertain
Job Lawyer
level of service to our clients and I’m very
and that we just have to accept that for the
Position
proud that our people pulled that off so well
foreseeable future everything that seemed
in this difficult time. Even when one of our
normal will to some extent be abnormal. More
managing partners, Gerhard Gispen, passed
tangibly I’m afraid many will feel the pain, but
What’s your favourite spot in Zuidas?
away very unexpectedly during this time,
at the same time I think we’re fortunate in that
The view over Amsterdam from the 23rd
our organization proved it could stay strong
this country has a strong foundation. Without
floor of our building.
despite how deeply we are grieving his loss.’
discounting all the suffering we’re seeing now, I
Managing Partner at Houthoff
do believe in the old adage “never waste a good
What’s a hot topic in
Has the corona situation led to
crisis”. Besides the concern of survival, this is
your firm at the moment?
any major changes at Houthoff?
also a time to reflect, regroup. Sadly, it’s from
How to create a safe and pleasant
‘The biggest change has been the lack of
hardship that we learn what is truly valuable to
working environment for our people while
face-to-face contact. Not only has everyone
us, and change what needs to be changed.’
observing the physical distancing rules.
Text Romy Lange
• 51
PARK & BIKE Subscription 2020
Park your car at RAI and pedal to work!
Park & Bike Silver - subscription
Cost: €655 excl. VAT (€550 parking + €105 bike) Duration: 1 September - 31 December 2020 You pay for 3 months plus get 1 month free
When I start back at the office again shortly, should I take public transport or go by car? And where can I park? The current situation is a big source of anxiety for your employees who’ll soon be commuting to work again.
Park & Bike Gold - subscription
RAI Amsterdam and Hello Bike have teamed up with Hello Zuidas to offer a solution, with an attractively priced Park&Bike subscription. The subscription lets you park your car at RAI Amsterdam and then cycle the short distance to work on a Hello-Bike rental bike. Your car is secure at one of RAI’s car parks and you’re in Zuidas in under 5 minutes.
You get
Benefits > > > > >
1 month free Safe and fast Up to 4 vehicle registrations per subscription Unlimited use of Hello-Bike RAI Parking just a 5 min cycle from Zuidas and the city centre
1 MONTH FREE
Sign up now and get 1 month free
Cost: €970 excl. VAT (€795 parking + €175 bike) Duration: 1 July - 31 December 2020 You pay for 5 months plus get 1 month free
> 1 month free* > 1 parking space at RAI Parking > 4 vehicle registrations per subscription (Note: You can otate the parking space for maximum use)
Bike Only
Cost: €35 p/m > 1 month free Hello-Bike use > As with the Park&Bike subscription, this subscription lets multiple colleagues use Hello-Bike
*Terms and conditions
Offer valid through 31 December 2020. For more info, get in touch with Pamela Peetoom via the contact details below. She’ll be happy to help you.
RAI Amsterdam Business Development Pamela Peetoom p.peetoom@rai.nl +31(0)6 51 81 52 92
Sales Eleven:
CUSTOM SERVICE FOR FINDING A MATCH-MADE TEAM
PAUL TAEKEMA, ONE OF THE SALES ELEVEN’S FOUNDERS
Sales Eleven is go-getting young player in Zuidas with a different take on modern
candidates according to a profile provided
recruitment. Since launching a few months ago, the company’s already clearly proving its
by the client, but we go a step further. Skills
value in the current jobs market. Paul Taekema is one of Sales Eleven’s founders, whose
are a must, personality a bonus. The aim
background in aviation and years working in watch and jewellery retail enabled him to
of our selection process is to put together
build up a huge network. Co-founder Bouke van der Weide, whose name is well known in
a match-made team keyed specifically to
the recruitment industry, is Paul’s sounding board and the person who gave him the final
dedication, commitment and drive. We
push to take this plunge. Hello Zuidas met with Paul to learn more about Sales Eleven.
are very loyal to our clients and keep in continual contact with them by phone.
HOW IT ALL STARTED…
SKILLS A MUST,
That coincides with our drive and the
What got the ball of starting his own
PERSONALITY A BONUS
enthusiasm with which we as a team get
business rolling was how often Paul
For Paul, it was a golden opportunity.
the job done for our clients.’
was asked if he could recommend any
‘Bouke and I make a great team. He
commercial talents from his network: ‘Bouke
focuses on the business side of things,
and I have been friends for years, and he was
and I’m more in the foreground, working
SALES ELEVEN
always joking I’d make a good recruiter, on
with clients.’ Making that perfect match
Gustav Mahlerplein 2-135
account of my skills and network. Running
is what Sales Eleven is all about, too.
1082 MA Amsterdam
my own business had always held big appeal
‘Customized service is our first priority,’
+ 31 (0)20 799 73 10
for me, but nothing ever really crossed
says Paul, ‘which means finding the perfect
info@sales11.nl
my path. Then Bouke came up with the
candidate based on extensive screening,
idea to start something together, and that
with preliminary interviews and a business
became Sales Eleven, specializing in custom
game we developed ourselves. Many
commercial talent recruitment.’
of my colleagues in this industry select
Text Romy Lange • Photography Jaiwey Nuij
www.sales11.nl Paul Taekema’s telephone number: +31612534555
• 53
Apartment ...
or cottage
In the city ...
or in the country
Matter of Space is a boutique design studio based in Amsterdam Zuidas focussing on residential interior design projects.
The services offered by Matter of Space range from styling & colour advice to complete interior design and renovation projects.
A financial advisor who arranges everything
or get a mortgage online on your own
Whatever you decide, We will provide you with the best advice De Hypotheker Zuidas Strawinskylaan 1427 WTC Amsterdam 1077 XX Amsterdam + 31 (0)20 662 1411 www.hypotheker.nl
Our services are aimed at giving you, the customer, total peace of mind.
Eva Lindfors MATTER OF SPACE Interior Design & Styling E eva@matterofspace.com M +31 (0) 6 247 147 10 W www.matterofspace.com
Lyppens:
A PHENOMENON IN AMSTERDAM
stations in Amsterdam South or North you can be here in under 15 minutes. And the car park under Rokin opened in early May. After years of being almost impossible to reach by car, now there’s a deluxe car park with five levels and 293 spaces. So we’ve gone from
Renowned Amsterdam jeweller Lyppens is glad to be back in business. Last year
occupying an inaccessible back street in the
the successful firm celebrated its 60th anniversary at the Hermitage Museum, and
centre for years to, now, a grade A location!’
shop staff are optimistic about the future. With the North-South line to speed you to Lyppens on Rokin in the city centre in minutes, and now a new car park on its
You restyle the shop twice a year.
doorstep, the shop is easier to reach than ever. Never been to Lyppens? High time to
How do you approach that?
find out what you’ve been missing! Hello Zuidas talked to Joost Lyppens, jeweller,
‘We work with a stylist who does the whole
goldsmith and owner of the Lyppens family firm on Langebrugsteeg.
shop twice a year, in spring and autumn. He takes a theme and styles everything around it.
Great news that Lyppens
we don’t have a webshop, they do a lot of
This spring and summer’s theme is Japanese
is open for business again!
research on our site beforehand and phone
cherry, so there’s pink cherry blossom all over
Have you had many customers yet?
or email when they’d like us to set items
the shop. What theme we’ll get this autumn and
‘Yes! Fortunately, we’ve had lots of
aside. Then they make an appointment on
for the holidays is still a surprise, of course!’
customers already. It’s not literally as busy,
the site to come view the pieces.’
of course, because we can’t have more than a maximum number of people in the
Your shop is right in the heart of
LYPPENS
premises at once. Lyppens was always
Amsterdam, but you’ve got great
Langebrugsteeg 8
known for its overflowing shop and queues
connections now with the North-South
1012 GB Amsterdam
at the counter. Now we’ve got four sales
line and the new car park on your
+ 31 (0)20 627 0901
counters instead of nine and are working
doorstep. Have you profited from that?
www.lyppensamsterdam.com
with the six-foot rule. Many of our customers
‘Thanks to the new metro service we’re
are also contacting us online now. Though
easy to reach by public transport. From the
Text Romy Lange
lyppens_amsterdam
• 55
IS THIS HOW I LOOK IN REAL LIFE? Greater self-awareness from video calls and remote working; what’s your recipe for happiness?
WE WERE SURPRISED
AM I LIVING HEALTHY ENOUGH?
take charge of their own happiness and
Like many other businesses, Dokter
These are times of heightened mindfulness
well-being. They make a conscious choice to
Frodo’s cosmetic clinic closed its doors for
and self-awareness. Of questions like: Am
lead a balanced life, make time to exercise,
almost six weeks. This spring there were
I living healthily enough? What can I do to
eat right, or to use this period for a detox
no treatments and all consultations had to
improve my immunity? People are flocking
diet. Granted, our clients are not a reflection
be held online. Since the reopening, it has
to parks to run and work out, and stores
of the breadth of society. Yet this period may
been unexpectedly busy. The feedback we
are selling out of yeast to bake homemade
also inspire those with less to spare to turn
have received from our clients in this period
bread. It seems we’re all searching for a new,
over a new leaf and take control of life.
is that they have difficulty recognising
healthier way to live.
CUT OFF FROM YOUR CAREER
themselves on camera. Most of us have to tighten the purse strings and only
A CONSCIOUS CHOICE
Work, your career and colleagues – for
spend what is necessarily, aren’t going on
We all respond differently to uncertainty.
many, these are the things that anchor
holiday this year and would rather invest in
Not everyone has new insights in a period
us in life (whether you like your job or
something they can enjoy right now:
like this; for some, it’s more about survival.
not). But now those anchors have come
a radiant look.
Our clinic sees many clients who want to
loose. What happens when you’re cut off
56 •
DOCTOR FRODO
from your career, when you’re at home
as you’d give your best friend. Taking care
on, instead of from below.
videoconferencing while also making sure
of your appearance is a vital part of that.
your kids learn their multiplication tables?
So then why does thinking about our own
your face and make you look tired. Place
Much of our sports, festivals, socializing and
appearance make us worry we’re being
your computer in front of window to
parties have been replaced by evenings and
superficial? Often, it speaks to something
create a natural floodlight, or buy a lamp
weekends of online Yahtzee, video yoga and
deep inside us – an inner vulnerability
with a wide beam.
online wine tastings. Coping with all that
stemming from things like being teased
change requires a lot of inner resiliency. Now
about your appearance at school or your
TAKE GOOD CARE OF YOUR SKIN
that our system has become so small, our
mother always telling you to lose weight. To
Skincare comes at different price points. But
own imperfections have become hard to
cope, you’ve learned to separate your outer
the essentials don’t have to be expensive.
ignore; you just can’t escape them.
self from your inner self. If you never question
The trick is to pick products that match
• Adjust the lighting; shadows can distort
why this is, that outer you will always come
your skin type. From there you can keep
RESILIENCE
last. And when we neglect how we look,
it simple or go crazy, from a no-nonsense
Basically, you’ve got two choices: You can
often there’s also an underlying mental issue
brand like Jetske Ultee to Skinceuticals. If
become dispirited and get too focused on
involved. Taking care of yourself inside and
you’re already using the right skincare, you
your limitations. Or you can choose to care
out doesn’t mean you’re self-centred or
can give your skin an extra boost with a
for other people and truly connect with
superficial: it’s an expression of a healthy
laser treatment by a skin therapist, or with
those around you. Now that the smoke
balance between the inner and the outer you.
cupping (which you can do at home).
seeing that people have enough resilience
WHAT CAN I DO?
And if you could use some assistance,
and are adopting a mindset of finding
No, that doesn’t mean you need to book an
we’d be glad to help.
solutions, taking action and making a
emergency session at your nearest cosmetic
commitment to work and friends.
clinic. There are plenty of things you can do
of the corona pandemic is clearing, we’re
to look better during video calls.
KLINIEK DOKTER FRODO
SEPARATING THE
It starts with the right hardware:
Cornelis Krusemanstraat 9HS
INNER AND OUTER YOU
• Make sure you’ve got a good camera
1075 NB Amsterdam
To be able to do that you need to take good
(consider buying a webcam). That ensures
+ 31 (0)20 421 1559
care of yourself. Self-care means you have to
better image quality and you can also
www.dokterfrodo.nl
give yourself just as much love and attention
angle the camera so you’re filmed face-
• 57
RAI Amsterdam rises to the challenge! With public transport operating at reduced capacity, maintaining good access to Zuidas is a big challenge. What mobility solutions can you offer?
The RAI is open again for gatherings of up to 100 people, with all the requisite measures in place. What packages are you currently offering?
Pamela Peetoom Business Development at RAI Amsterdam
Berend Bouwman International Business Development Manager at RAI
‘We’ve teamed up with Hello Bike to offer affordable Park&Bike subscriptions. These let you park your car at the RAI and then use a rental bike for the last stretch to the office. From the RAI you can be in Zuidas within 5 minutes. One subscription can be rotated among up to four vehicle registrations, and if you sign up now you also get one month free.’ p.peetoom@rai.nl – tel 06 5181 5292
‘As we expect meetings of up to 100 people to be allowed again as from 1 July, we’ve put together several packages for companies. Guests will be welcomed at a dedicated entrance where they can also immediately register. The RAI has plenty of space so everyone can keep an appropriate distance. We have several car parks available with attractive day rates. Prices start at Euro 80,- ( ex VAT).’ b.bouwman@rai.nl – tel 06 5122 4708
www.rai.nl
HELLO ZUIDAS, CONGRATULATIONS ON YOUR 50TH EDITION! ZUIDA S, WE ARE S TRONGER TOGE THER
S A L E S , R E N TA L S A N D A P P R A I S A L S O F E XISITING AND NE W-BUILD RESIDENCES Eefje Voogd Makelaardij bv Parnassusweg 201, 1077 DG Amsterdam 020 30 50 560 - info@eefjevoogd.nl www.eefjevoogd.nl
THE UPSIDE DOWN IS LOCATED OPPOSITE RAI
ANNA NOOSHIN (INSTAGRAM)
Anna Nooshin opens interactive Instagram museum in Zuidas:
THE UPSIDE DOWN AMSTERDAM On 3 July Anna Nooshin is opening the doors of The Upside Down – her own all-new,
stimulates the senses and ambitions. We’re
one-of-a-kind Instagram experience in Zuidas. After a year and a half of brainstorming,
specially geared towards content creators
planning and searching for the perfect location, now the dream is literally coming true.
and want to be a platform – or better yet a
Together, she and entrepreneur Hans Plesman have created a space that immerses
home – for everyone who’s keen to create.
visitors in a totally new ‘experium’.
The experience also activates our social commitment in a way that lets us convey a
Anna Nooshin: ‘It’s amazing to achieve this
sense of up and down instantly goes out
deeper message, which is to draw attention
dream after all these years. With The Upside
the door as you step inside a swirling vortex
to vulnerable children and actively support
Down, we wanted to create so much more
and from there into life-size moving RGB
the Forgotten Child Foundation (stichting Het
than just an Instagram-worthy museum. We
projections. The Royal Room turns you on
Vergeten Kind). Because we believe children
want to tell a story about Holland right now
your head, the Infinity Room plunges you
of all ages and socio-economic backgrounds
and give visitors and creatives spaces to really
into submarine life, and Candyland douses
have the right to play, we’re working with the
be themselves. It’s also about engaging the
you in a Chocolate Shower. A visit lasts
foundation to open our experience to this
younger generation in the creative process
about 1-1½ hours and whisks you off on an
specific target group.’
and fostering values like diversity and
adventure into another world.
inclusivity. We want everyone to feel welcome.’
According to Hans Plesman, initiator of
MORE INFO:
Boasting 1,500 m2 in 25 rooms and décors,
The Upside Down, ‘In these crazy times
www.the-upsidedown.com
The Upside Down qualifies as the biggest
more than ever we want to give our public
Insta-experience anywhere in Europe. All
a refreshing and positive experience that
@AnnaNooshin
• 59
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NEW MEMBERS
INNSIDE BY MELIÁ AMSTERDAM
HELLO ZUIDAS WELCOMES the following new members
Hospitality • 50-100 employees LINK WITH ZUIDAS The former AkzoNobel and Stibbe office towers in the centre of Zuidas are being transformed into a 328-room hotel, restaurant and sky lounge with a magnificent view of Zuidas, central Amsterdam and beyond. INNSiDE by Meliá will open in December 2020. REASON FOR BECOMING A HELLO ZUIDAS MEMBER INNSiDE is Meliá’s worldwide lifestyle brand and this is its first hotel in the Netherlands. It’s important for INNSiDE by Meliá to have close ties with the place and community in which we operate. Be becoming a member, we’re establishing that important bond.
THE UPSIDE DOWN AMSTERDAM Leisure • 25+ employees
XO OPTICS LINK WITH ZUIDAS Optics/optometry • 2 employees
As an attractive new leisure destination for visitors to Amsterdam, we looked for a location with good links in a dynamic and new hotspot
LINK WITH ZUIDAS
that also ties in with our strategy to discourage visits to the city centre.
We’re opening the first optician’s in Zuidas, in the stunning Xavier
We believe in the district’s ambitions and have faith that our experience
building at Gustav Mahlerlaan 397. From this location we’ll furnish
will land well here and can create synergy in the target leisure cluster.
area residents and workers with beautiful glasses, sunglasses, REASON FOR BECOMING A HELLO ZUIDAS MEMBER
contact lenses and eye care.
Hello Zuidas is the ideal platform for us to connect with all REASON FOR BECOMING A HELLO ZUIDAS MEMBER
stakeholders (entrepreneurs, residents, visitors) in this area,
To be successful you have to be in touch with the community, be
so we can work together to achieve the ambitions for Zuidas.
familiar with the local concerns and be visible to others. Hello Zuidas is a terrific platform for that.
FSB BEVEILIGING
WURST & SCHNITZELHAUS
Security/facility services • 50 employees
Hospitality (café, restaurant, private receptions)
LINK WITH ZUIDAS
9 employees
We’re a security partner in the broadest sense, covering property security, reception services and building management to facility
LINK WITH ZUIDAS
affairs. We have standing partnerships with several real estate
Zuidas has grown steadily over the last years and now is almost
firms and everyone’s likely to have seen our people in Zuidas. You
a town in its own right. We already had some years’ experience in
can’t work without security, and FSB Beveiliging helps with that!
Zuidas from previous work at the Blauwe Engel, including hosting REASON FOR BECOMING A HELLO ZUIDAS MEMBER
the Zuidas Culinary event.
We already work with several real estate firms in Zuidas and so REASON FOR BECOMING A HELLO ZUIDAS MEMBER
tenants of their buildings also know us. We can provide them with
Its added value for our business. Hello Zuidas can support us and
valuable advice and support as well. Membership of Hello Zuidas
good alliances let us help one another out.
makes it easier to connect with us.
hellozuidas
@HelloZuidas
@hellozuidas
Hello Zuidas
• 61
ARCHITECTURE
ZUIDAS ARCHITECTURE
VU Research Building:
crucial step in Zuidas Innovation District & societal impact of human health & life sciences Name
VU Research Building
(Onderzoeksgebouw VU)
Address
De Boelelaan 1100
Architect
cepezed
Building owner Vrije Universiteit Amsterdam Main user
Research in Human Health & Life Sciences Vrije Universiteit Amsterdam and Amsterdam University Medical Centre
62 •
Completed in
2023
Floors
13
Height
58 m
Floor area
27,500 m²
ARCHITECTURE
Science research-departments and the modernity of Zuidas. Flows of people are visible from the streets on all levels and the ground floor is activated with meeting and technology facilities. The facade is modern and transparent with vertical rhythm of soft metallic tones and different textures for a subtle play of sunlight and shadow during the day. All new developed buildings on this development site are connected by a shared green courtyard where it is pleasant to stay and to meet.
Zuidas is renowned for its pioneering
of a new research building on the site of
work in architecture. As it matures into
the former school gardens along the De
FACTS
an international quarter of Amsterdam,
Boelelaan. Part of a VU Campus renewal
• To make the building as eco-
buildings are shooting up right and left
the research building meets ambitious
friendly as possible there will be
in Zuidas. When you walk through this
sustainability goals and has obtained the
a thermal energy storage (TES)
modern city district, it may be difficult
BREEAM Excellent new construction design
system, a green roof with solar
to imagine that only about 20 years
certification. Some 500 people will work in
panels, low-energy lifts and
ago this stretch of land connecting the
the building, which houses a wide range of
water-conserving technologies.
residential neighbourhoods of Zuid and
facilities for education and research into
• The building houses several
Buitenveldert consisted mostly of tennis
socially relevant issues within the theme
research groups for research
courts and football pitches. In this series
of Human Health & Life Sciences. Various
among others in the fields of
we zoom in on the architecture of Zuidas.
teaching and practical rooms, a range
neuroscience and oncology.
This time, we take a closer look at the
of generic lab spaces alongside highly
This will include research into
VU Research Building. A building in
specific research facilities such as advanced
Alzheimer’s and the development
the middle of the VU Campus area. The
vibration-free laser labs, electron microscopy
of new medical imaging
university and the hospital were one of
rooms and a technology centre. The latter are
techniques for diagnostic testing.
the first residents of Zuidas!
used for research into how light and materials
• The research building will occupy
Vrije Universiteit Amsterdam is a vital and
interact. Last but not least there will be
the site of the former school
places to eat and meet and share kwowledge.
gardens where generations of
inextricable part of Zuidas, and one that’s still
Amsterdam’s schoolchildren were
seeing major development. In the summer
Architecturally the building aimes to merge
of 2020 work will start on the construction
the humane focus of the Universities
Text Eefje van den Akker
taught about nature.
• 63
For Zuidas, The last couple of months have been pretty unusual for all of us. Everyone had to adapt and that brought forth all kinds of new initiatives in Zuidas. Here are just a few of the many efforts we’ve seen!
Zuidas Apotheek (the chemist/pharmacy) is still open. Prefer to stay at home? During the
Misura Sartoria Amsterdam launched
corona situation, Zuidas Apotheek is offering
Private Shopping: a 1on1 appointment with
a bike courier service to deliver prescription
no other customers in the store.
refills to homes throughout the Amsterdam metro region. Use their new app to scan
Prefer to shop from home?
your current medication and your refill will
Then their Stay At Home service
be dropped off within 24 hours. Read more
is the thing for you!
about it at www.zuidasapotheek.nl.
64 •
Residents’ initiative: Zuidas residents can share menus and contact details of local vendors on xavierzuidas. nl/menu to make ordering faster and easier.
Zuidas thanks healthcare heroes! This was an alliance between initiator Zuidas Today (Ruth Jansen) with Greenberg Nielsen and Market33. With money raised from businesses they purchased gift vouchers and products at local vendors to make 500 goody bags that were presented to the heroes of the VUMC’s ICU. The campaign raised almost €33,000, which was used to fill goody bags with products from and vouchers for Bolenius, Caffe Belmondo, Café Blauwe Engel, CIRCL, Cosmo Hairstyling, De Nieuwe Poort, Dickys, Doppio, Facial Stretching, FIT20, Altelier Inez, Leonidas Zuidas, Limon, Misura Sartoria, Oliver’s, Season Flowers, SLFMD Tailoring, Stomerij van Rooijen, Sushilee, Urban Salad, Wineboutique & Spirits, Zuidas Bier, Zwarte Fietsenplan, Fancien, HappyHappyJoyJoy and Pancakes. On top of that, the Coty beauty company – which recently located to Zuidas – sponsored canisters of hairspray and L’Oréal added 500 skincare products to the bags. Hospital staff were absolutely delighted to receive the goody bags and it gave them a genuine boost.
by Zuidas! Clubsportive is offering fitness classes at home via its Instagram account. They’re also regularly holding classes from the gym roof, so area residents can
To give hope to Amsterdammers who are having a tough time during the corona pandemic, on
For their Elisabeth Otter-Knoll foundation, restaurateurs from Gelderlandplein have been
join in live on their balconies.
Saturday 9 May the Social Kitchen brigade at De
meals twice a week so local
Urban Salad started an initiative to donate salads to healthcare workers on the front line, fighting against against COVID-19.
Nieuwe Poort cooked up
residents in may enjoy all the tasty
some delicious asparagus soup! They served it to
preparing and delivering 50 hot
treats they know and love from Gelderlandplein. This initiative was made possible with the
Amsterdam’s homeless,
help of shopping centre owner
addicts and others in need.
Kroonenberg Groep.
• 65
MEMO BOARD
KROONENBERG GROEP: BE KIND TO EACH OTHER Kroonenberg Groep recently put a special message for area visitors and residents on top of its Gelderlandplein shopping centre. It’s a gentle, positive reminder to people to observe the corona measures while continuing to treat each other with kindness.
INVITING GREENERY AROUND HOTEL NHOW AMSTERDAM RAI In January we already got to celebrate the opening of the new Hotel nhow Amsterdam RAI in Zuidas, but now that the landscaping has been completed, it’s well and truly finished. And the results are beautiful! The round green forms attractively knit everything together and the traffic situation is clear and safe for pedestrians, cyclists and motorists alike. Various professionals were brought on board to piece together the landscaping,
appealing plan. That means it not only looks picture-perfect on
Zuidas shows its athletic side in quarantine
the outside, but also has a sophisticated water drainage system
To keep fit and active in quarantine, ClubSportive came up with
inside. Thanks to underground infiltration crates, for example,
an initiative that let the whole neighbourhood join in: a rooftop
precipitation is collected to prevent water from pooling around
workout. Residents gathered on balconies all around the gym
the hotel and vicinity.
to show their athletic stuff. Result? A super fit and above all
including designers, planting specialists, engineers and hydraulic consultants, who all provided input to create a sound and
energetic Zuidas!
66 •
MEMO BOARD
Zuidas welcomes new initiatives With eateries reopening their doors on 1 June and takeaway
fans can get their burger fix plus fresh-cut chips to take away, or
services already being offered at some restaurants, all kinds of
enjoy on the terrace through 23 August. Various other restaurants
new initiatives have popped up in Zuidas. Restaurant As launched
have also opened their outdoor terraces and corona-proofed their
bread takeaway points, where customers could pick up pre-
interiors to welcome diners once again. We couldn’t be happier,
ordered delicious, fresh-baked sourdough bread. On 21 May The
of course. Check our website for all the new initiatives, and don’t
Basket joined forces with burger bar Meneer Smakers to open a
forget to book ahead if you want to nab a table on one of the many
pop-up Meneer Smakers on The Basket’s home turf, where burger
lovely terraces.
ZUIDAS AS A REFLECTIVE PARADISE Artist Liesbeth Schouten takes her inspiration from the magic of reflective glass, in which she envisions a layered reality evoked by its fragmented mirror-effect. In her artistic depictions of the glass façades of Zuidas, she creatively visualizes the many facets of this district on canvas. Her series of Zuidas paintings will be exhibited in the WTC building from 1 June through 29 August.
• 67
Proud transla�on partner of Hello Zuidas, for 50 edi�ons and coun�ng
Need a translation? We offer translation services for every language combination! With clients across a wide range of industries, we work exclusively with highly specialised native speaker translators to deliver consistent, high-quality results.
www.taalcentrum-vu.nl | 020 - 598 64 20 info@taalcentrum-vu.nl Editie jul-aug.indd 1
DISCOVER THE CONCERTGEBOUW ONLINE Lots of music, behind the scenes and more: youtube.com/concertgebouw
28-5-2020 14:10:13
Members Hello Zuidas • July 2020
If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. amsterdam inbusiness 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Arcadis 15. Arnold & Siedsma 16. Art Zuid 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. Avenue Services 20. Bagels & Beans 21. Baker McKenzie 22. Baresco 23. Bartolus Advocaten 24. Bar Valdi 25. Baxter Storey 26. Being Development 27. Blue Boat Company 28. Bolenius 29. Bouwens& 30. Boyden Global Executive Search 31. Breevast 32. BREIKERS 33. Broersma Nieuwbouw 34. BYCS 35. Caffè Belmondo 36. CBRE B.V. 37. citizenM 38. Che Buono 39. Club Sportive 40. CMS 41. COCO Lounge & Bar 42. CoffeeDC 43. Cognito Financial Communications 44. Colliers International 45. Confius 46. Corporate Housing Factory 47. Cosmo Hairstyling 48. Crowne Plaza A’dam South 49. Customized Media 50. D&B The Facility Group 51. De Brauw Blackstone Westbroek 52. De Hypotheker 53. Deloitte 54. De Kredieter 55. De Nieuwe Poort 56. De Zuidas Apotheek 57. Dentons Boekel 58. Doctor Feelgood 59. Eden McCallum 60. Eefje Voogd Makelaardij 61. Eigen Haard 62. Element Hotel 63. Engel & Völkers 64. ENGIE 65. Etage 0 66. Euro CCP 67. Europcar 68. European Language Centre 69. Expat Center 70. EY 71. Fam. Advocaten 72. Fetch Car Sharing 73. Financial Offices 74. Fit 20 75. Flexform Amsterdam 76. FLOW Real Estate 77. Fortron B.V. 78. Freshfields Bruckhaus Deringer 79. Fris Makelaars 80. FSB Beveiliging 81. Gelderlandplein 82. G&S Vastgoed 83. Goede Doelen Loterijen 84. Gerrit Rietveld Academie
85. Grand Café Mahler 86. Greenberg Nielsen 87. Green Business Club 88. Greenwheels 89. Gustavino 90. GVB 91. HAB Int. Accountants & Consultants 92. Hestia Kinderopvang 93. Het Amsterdamse Proeflokaal 94. Het Zwarte Fietsenplan 95. Hogan Lovells International LLP 96. Holiday Inn Amsterdam 97. Houthoff 98. Hotel TWENTY EIGHT 99. House of Sports 100. Htel Serviced Apartments 101. IEF Real Estate 102. IHS Markit 103. IMA 104. in2motivation 105. InAmsterdam 106. ING Rayon A’dam Zuid West 107. JLL 108. JuiceBrothers 109. JUIZZ 110. KNAP Makelaardij 111. Koetjes en Kalfjes 112. König + Neurath (Nederland) A.G. 113. Kraft Heinz 114. LALO Contemporary Mexican 115. La Lotteria 116. Lebkov & Sons 117. Lexence 118. Leonidas 119. LibRT 120. Limon 121. Loetje 122. Loyens & Loeff 123. Lunshof Makelaardij 124. Maarsen Groep Beheer B.V. 125. Macquarie Capital (Europe) 126. Made in May 127. Market 33 128. Mastercard 129. MBO College Zuid 130. Mech Make & Take 131. Melia Hotels 132. Misura Sartoria 133. Mobeazy Flexible Carsharing 134. Mondzorg Praktijk Zuidas 135. Multicopy Amsterdam 136. Mylk 137. NACH 138. Nannies Nursery 139. NDI ICT Solutions 140. Nederlandse Ver. van Banken 141. Nedstede Real Estate 142. NH Amsterdam Zuid 143. nhow Amsterdam RAI 144. Nicolaas Lyceum 145. Novotel Amsterdam City 146. NS 147. Olympisch Stadion 148. Oliver’s 149. ONE-Dyas B.V. 150. Openbare Bibliotheek 151. ORAM 152. Oranje Energie 153. OVG Real Estate 154. Ox & Bucks 155. PAN Amsterdam 156. Pancakes Amsterdam 157. Partou Kinderopvang 158. Pathé 159. Platform Beter Benutten 160. Premier Suites Plus Amsterdam 161. Projectorganisatie Zuidasdok 162. Property NL B.V. 163. Protiviti 164. Provast 165. Qbic Hotels 166. Q-Park Nederland 167. Rabobank A’dam Markt Zuid 168. RAI Amsterdam
169. Regus 170. Reset Yourself 171. Restaurant As 172. Restaurant het Bosch 173. Restaurant Nine 174. RGA International Reinsurance 175. Rialto 176. Rivers 177. Rob Peetoom 178. Ronald McDonaldhuis VUmc 179. Rosarium 180. Russell Reynolds Associates 181. Savills Amsterdam 182. Salsa Shop 183. SCOR Global Life SE 184. Season-Flowers 185. Securitas 186. Shinyu Body & Mind 187. Simmons & Simmons LLP 188. Sixt 189. Spa Sport Hotel Zuiver 190. Spine Health Incompany 191. Spirit Hospitality Services 192. Stella Agency & Academy 193. Stibbe 194. Student Experience 195. Summertime 196. Sushilee 197. Sushi Time 198. Symphony’s 199. Taalcentrum - VU 200. Tandartsenpraktijk Van de Veer 201. Taylor Wessing 202. Tax Consultants International 203. Taxicentrale Amsterdam (TCA) 204. The Bank of New York Mellon 205. The Basket 206. The Bikevertising Company 207. The Breakfast Club 208. The Butcher 209. The Entourage Group 210. The Office Operators 211. The Online Group 212. The Upside Down Amsterdam 213. Thomaskerk Amsterdam 214. Toni Loco 215. TREC 216. Tribes 217. Urban Salad 218. Van der Valk Hotel Amsterdam Zuidas 219. Van Dijk & Ten Cate 220. Van Gool Elburg 221. Van Lanschot Kempen 222. Vermaat Groep (CIRCL) 223. Vesteda 224. Von Poll Real Estate 225. VondelGym 226. Vrije Universiteit Amsterdam 227. VU University Press 228. Wagamama 229. Watersportvereniging De Koenen 230. We Canteen 231. WeWork 232. Wineboutique & Spirits 233. Wintertaling 234. Worldeye Amsterdam 235. WTC Amsterdam 236. WTC A’dam Business Club 237. WTCafé De Blauwe Engel 238. WuSH Amsterdam Zuidas 239. Xavier (Syntrus Achmea) 240. XO Optics 241. X2X Worldwide Express 242. YoungCapital 243. Your Assistant 244. Zuidas Apotheek 245. Zuidas Bier 246. Zuidas gemeente Amsterdam 247. Zuidas Publishers 248. Zuidas Today 249. ZuidPlus 250. ZuidasTravel.nl 251. Zuidschans
COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising. Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, advocatie.nl, Jos Moerkamp & Maartje Oome Photography Michael Graste, Jaiwey Nuij, Lotte de Graaf & Marcel Steinbach Editorial advisory board Olivier Otten, Marius Drissen, Lydia van den Wildenberg, Jos Moerkamp & Maartje Oome Thanks to Alwin Eijsenga (Amsterdam UMC), Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Greg Shapiro, Zuidasdok, Financieele Dagblad, Clubsportive, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, Van de Veer Tandartsen, Bilderberg Garden Hotel, The Office Operators, Corporate Housing Factory, Stella Agency, Gelderlandplein, BPD, AM, motiv-e, Lyppens, Element Hotels, HappyHappyJoyJoy, SIXT, Gemeente Amsterdam, Schaap & Citroen, David van Traa, Het Concertgebouw, Sales 11, Rosarium, D&B, Houthoff, VU Campus, Eefje Voogd Makelaardij, RAI Amsterdam, Art of Physio, The Mayor, Dokter Frodo & Matter of Space Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl. Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2020 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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