THE VITRINE PROJECT
5 Vitrines 5 Artists
1 Aug 2 Feb 2025
For inquiries contact shop@dar.nu
For more information on the vitrine project message @groothandelsgebouw
DAR Cultural Agency, together with Groot Handelsgebouw (GHG), presents a curation for The Vitrine Project. The Vitrine Project features a series of art displays in the building’s monumental vitrines, and five have been curated by DAR Cultural Agency. The vitrines serve as windows into a unique world inside the building. DAR connects post-war architecture with avant-garde art. We go where the people are, where daily life takes place We are here to create a new office space experience, where art is displayed to inspire
Featuring works by Cristal De La Cruz, Charlie Koolhaas, Raphia, A.K.A. Tropicalia, and Yoko Negi, all pieces are available for purchase To acquire art for your office or home, contact DAR at shop@dar.nu. We invite you to walk the building and discover the vitrines, on display until February 2025. Keep an eye on our Instagram for programming updates in the coming months.
@dar_culturalagency @groothandelsgebouw
DAR Cultural Agency is an art platform and boutique agency representing some of the @dar culturalagency finest contemporary artists in art, design, and architecture
Cristal De La Cruz Anthozoa
A FOND FAREWELL AND A BRIGHT FUTURE
Fifteen issues, I had the privilege of serving in various roles for RCD Magazine: as editor, managing editor, and editor-in-chief. With this, I bid farewell to my time at RCD Publishers with a proud heart. But not before I have the pleasure of presenting you with one more fantastic edition.
This cover story, we feature the dynamic duo from Jamestown (global design-focused real estate investment and management firm) – Renée van der Toorn & Anne Berben –owner of the iconic Groot Handelsgebouw. They share their vision for the future of the building and how, step by step, it is being transformed into a vibrant hub. Also, the two ladies from Swapshop are shining in this issue, and Léon van Geest – director of Rotterdamse Dakendagen – takes us to new heights. Moreover, you will find an overview of all that Central District has in store in terms of future developments.
Eduard Voorn has written his final column for RCD Magazine. This time, he draws a parallel between Delftsehof – the ‘chill-out zone’ of the Rotterdam Central District (RCD) – and ArmadiLLow at Lowlands. Incidentally, I had the pleasure of enjoying both spots this summer season. Together with Eduard and the passionate team dedicated to Central District, I hope Delftsehof becomes the place where people meet during an event, show, concert, or to have a beer with the neighbours at Biergarten.
I would like to express my gratitude and appreciation to the many people I have had the pleasure of meeting, who have inspired me in various ways and from whom I have learned so much. Above all, my team at RCD Publishers, our designers
at vanStijl, the core group of amazing photographers, and the hardworking core of the Rotterdam Central District Association & BIZ.
Although I am stepping down from this role, I am not easily forgotten. Having moved back to my hometown of Rotterdam earlier this year, I am once again fully immersed in 010 and look forward to all the developments in the city.
Céline Boute Editor-in-chief c.boute@rcdpublishers.nl
“ THEY JUST GET SH*T DONE THE RIGHT WAY”
- OUR CLIENTS -
We aren’t going to argue with our clients. For over 15 years we’ve been helping them out with everything related to design or communication. Websites, logos, business cards or complete branding cases. No matter what you throw at us, we will make sure it gets done the right way. On time. Within budget. We promise.
IL DISPERATO
September 24 – 29 @ Theater Rotterdam
An ordinary family is trapped in a regular house, struggling to find personal space and togetherness. How can they save each other if they can’t save themselves? A modern tragedy with no escape. www.theaterrotterdam.nl
CHRISTOPHER PAUL STELLING
October 20 @ De Doelen
Christopher Paul Stelling’s double LP Forgotten But Not Gone & Few and Far Between explores love, loss, and recovery after his divorce, with 20 folk and rock songs capturing his emotional journey. www.dedoelen.nl
MYLES SANKO
October 10 @ Bird Rotterdam
Sanko’s sixth album Let It
Unfold (October) addresses childhood traumas and future dreams, blending soul, jazz, hip-hop, and his Ghanaian roots into a catchy, soulful sound that helped him embrace his vulnerabilities and strengths. www.bird-rotterdam.nl
PETER SOMUAH GROUP
November 22 @ De Doelen
The High-life album fuses Ghanaian highlife with jazz, featuring legends like Pat Thomas, delivering groovy tunes that inspire dance and reflection. www.dedoelen.nl
ROTTERDAM ROOFTOP TOUR
Until October 31 @ Inside Rotterdam
An expert guide from Inside Rotterdam takes you on a 2.5hour tour of four normally inaccessible rooftops, showcasing green spaces, meeting areas, and the city’s future plans, all while offering stunning views of Rotterdam. www.rotterdam.info
BLUAI
November 26 @ Roodapje
The Belgian trio BLUAI blends Americana, countrypop, and indie folk in their nostalgic debut album Save It For Later (March 2024), influenced by Big Thief and Alabama Shakes. www.roodkapje.org
GROOT HANDELSGEBOUW BELONGS TO THE PEOPLE OF ROTTERDAM
INTERVIEW WITH ANNE BERBEN, ASSET MANAGER AT JAMESTOWN EUROPE, AND RENEE VAN DER TOORN, MARKETING AND CREATIVE BUSINESS ASSOCIATE FOR GROOT HANDELSGEBOUW
In late 2019, global real estate investment and management firm Jamestown acquired Groot Handelsgebouw (GHG), an architectural icon of Rotterdam. Built in 1953, today, it houses more than 450 companies and is known locally as a ‘city within a city’. Jamestown has been revitalising GHG as a vibrant, sustainable, and community-oriented hub, blending Dutch industry and culture with global innovation. Anne Berben, asset manager at Jamestown Europe, and Renée van der Toorn, marketing and creative business associate for Groot Handelsgebouw, are working to transform this historic building into a landmark of the future.
HOW WOULD YOU DESCRIBE YOUR RESPECTIVE ROLES AT JAMESTOWN AND THE GROOT HANDELSGEBOUW?
Renée: “I manage the overall marketing strategy for the building, covering everything from internal to external communications. A key part of what I do is building strong connections within the GHG community. We organise activities like workshops, networking events, and cultural programmes to keep our tenants engaged and part of an active, close-knit community.”
Anne: “As asset manager for Jamestown Europe, Groot Handelsgebouw is a key part of my portfolio. My role is multi-faceted, involving tenant relations, attracting new tenants, and overseeing the financial aspects of the property. I also work closely with colleagues to make sure our activities in GHG support a wider vision, such as sustainability initiatives and community engagement.”
HOW WOULD YOU DESCRIBE JAMESTOWN’S VISION FOR THE GROOT HANDELSGEBOUW?
Anne: “Our vision revolves around GHG’s slogan ‘where Rotterdam meets the world’. It’s about giving the building back to the city. We feel that a historic building like this, with such a rich past and diversity of functions, has an important role to play in Rotterdam. That’s why we want to make it a space where people in the city can come together. We’re also working to update the building’s sustainability features, strengthening it for the future while also respecting its historic character. Our four-star BREEAM certification is a massive achievement in this regard, especially for a national listed building that’s over 70 years old.”
Renée: “Another big focus for us is on creating a community. This is something you can really see and feel when you step inside the building. We take an active interest in our tenants and are also deeply engaged with the City of Rotterdam because GHG is such an important part of its character.”
WHAT OTHER PLANS OR PROJECTS ARE HELPING TO OPEN THE BUILDING UP TO THE PUBLIC?
Renée: “We created Maaskant Park, a green oasis in the building’s courtyard, which is open to the public. The park sits on what was previously an elevated street for delivery trucks. We also have a free public art programming throughout the building and repurposed an area in the parking lot for popular bakery Krozant. We also collaborate with Rotterdam-based organisations like International Film Festival Rotterdam and Rotterdam Architecture Month to host events that attract more people to the building. We really welcome social partnerships with businesses in both RCD and Rotterdam, and encourage people to come to us with ideas for pop-up and other initiatives.”
Anne: “The coloured benches in front of the building were installed by Jamestown when this year’s Rotterdam Pride was cancelled, placing them there as an expression of inclusivity. Although we faced some challenges with permits, it shows how we’re not afraid to try new things occasionally. There’s much going on here – more and more all the time. 2025 is going to be a big year, so stay tuned for more updates!”
LAST YEAR, THE ROOFTOP WAS TEMPORARILY OPENED TO THE PUBLIC. WILL IT EVER OPEN PERMANENTLY?
Anne: “We decided to open the rooftop for a short time to support a summer initiative last year. It was a great experience and provided us with valuable insights for reimagining this space in the coming years. Making changes to a listed building without detracting from its core character requires patience. Jamestown’s mission is about transforming historic buildings, helping them evolve over the long term.”
WHAT
IS THE GHG COMMUNITY ABOUT?
Renée: “We have a monthly calendar of activities. So, at Halloween we do a Pumpkin Picking workshop, which is a fun way to socialise and get creative with fellow tenants after work. It’s also fostering an interactive community in the building. Besides that, we offer fitness with bootcamp classes in Maaskant Park and pilates in our studio. And of course, we host regular get-togethers where tenants can chat over drinks.”
Anne: “We’re lucky to have such a vibrant community in the building, with 450 companies, large and small. Start-up hub CIC is a very important part of this. They bring a real spirit of innovation to the building. Now that Rotterdam Partners have also joined our community, in the base of the building, we’re seeing the courtyard garden getting a lot more traffic. With all this activity, the building is really starting to come alive.”
THE HOLIDAY SEASON IS ALMOST AROUND THE CORNER AND JAMESTOWN ARE KNOWN FOR GETTING INTO THE SPIRIT, SO WHAT CAN WE LOOK FORWARD TO?
Renée: “We’ll be doing everything we can to create a warm, festive feeling for tenants at GHG. With fun workshops and maybe drinks on the rooftop. We’re also working with Central Station to plan an occasion to celebrate the turning on of the Christmas lights in the station square in November. Definitely keep an eye on our social media and calendar!”
“We act as stewards of the building, preparing it for the next generation with a focus on community, innovation, technology, sustainability, and food and beverage.”
DELFTSEHOF: URBAN ARMADILLOW OF ROTTERDAM CENTRAL DISTRICT
The five chimney pipes of the ArmadiLLow ‘smoke’ 24 hours a day. After a set by Utrecht-based DJ Carista at the Bravo stage, this central square at Lowlands – A Campingflight to Lowlands Paradise – is a great place to unwind. Chatting with old and new friends about acts like Fred Agian, Soulwax or Róisín Murphy, listening to other music, and continuing to dance on the blocks and jungle gyms. While relaxing, one can also enjoy a RotDog from Hans Worst – a familiar sight for years with his cart on the Coolsingel.
Eduard Voorn is a freelance journalist with a focus on economics, and first and foremost a Rotterdammer. He lives in the villagey outskirts of Rotterdam Central District, eats his pizza at BIRD, raises a pint at Biergarten or Weena, gets his caffeine fix at Lebkov, catches the latest flicks in Pathé Schouwburgplein and sees Scapino at Theater Rotterdam. His kids were born in the nowfamous Mecanoo architectural firm’s first project on Kruisplein.
A good start to my final column. But why this way? Relocated all the way to Biddinghuizen, a small village in the province of Flevoland? With a bit of imagination, and a lot more blood, sweat, and tears, the new Delftsehof could become something similar in the future, but with a more urban design and within the city’s rules. The ‘chill-out zone’ of the Rotterdam Central District (RCD) could be what ArmadiLLow is for Lowlands.
Barely a week after Lowlands, Rotterdam Street Culture Week (RSCW) took place here, between the railway and the offices. Artistic director Rajiv Bhagwanbali-Sachin had the area buzzing, pounding, and moving for three days with what he calls street culture. ‘You are immersed in the world of street food, street wear, street sports (including the famous 3x3 basketball), street art, gaming, e-sports, and lots of music.’ Rajiv managed to bring a significant number of the over 170 cultures that live in Rotterdam to Delftsehof –which deserves a big compliment. Now, it’s a matter of maintaining it, just as Harry Hamelink’s Motel Mozaïque (MOMO Festival), which started in 2001, and create a new success.
I consciously conclude my final columns by focusing on the creation of spaces where residents, freelancers, civil servants, walkers, random passers-by, entrepreneurs, and athletes from Steven Ramdin’s Culture Club can meet and connect. Look at the success of ArmadiLLow, where some romances have even blossomed. The extremely stony and ‘challenging’ RCD – do something about the racetrack Weena and hurry up with the greening! – with its closed facades and office buildings, desperately needs this. Areas only come to life when there is vibrancy on the streets: The City at Eye Level. And be sure to involve millennials, Generations Z and Alpha – the future lies with them. But I’ll be joining in, because Rotterdam with its more than 170 cultures, starts in RCD.
HOME TOURS IN ROTTERDAM CENTRAL DISTRICT WITH LUUK DEGENKAMP
By now, Luuk Degenkamp has explored various corners of Rotterdam as a resident. But together with two friends, he found a gem at Schouwburgplein, and he won’t be leaving it anytime soon. With a job at Feyenoord and a love for the cultural diversity of the port city, Rotterdam wouldn’t be the same without Luuk. He shares the best spots in the city centre and emphasizes that, despite the hustle and bustle, living in the Central District is a fantastic opportunity.
LUUK, CAN YOU TELL US HOW YOU AND TWO FRIENDS CAME TO LIVE IN THIS BEAUTIFUL APARTMENT?
“About seven years ago, I left my parental home. Initially, I ended up in Rotterdam North with a few friends, where I lived very happily. Then I spent some time living in the West. That was a fun period, but it was a typical student house, so it was time for me to move on. Eventually, my friends Barry and Vincent decided to look for a place, and I was keen to join them. About four years ago now, we got the keys to an empty apartment and completely made it our own. Most of the decoration was done by me, which I really enjoy.”
YOU’VE LIVED IN VARIOUS PARTS OF ROTTERDAM. WHAT MAKES THIS LOCATION SO SPECIAL?
“The location really sells itself: right in the city centre and close to the central station. Literally everything is within reach, from cafes and restaurants to shops and the supermarket. It’s ideal, and the fact that we also have a spacious apartment with a view of Schouwburgplein really feels like a present. You have to tolerate the noise every now and then. But you know that in advance when you decide to live in the city centre.”
WHAT DO YOU THINK WOULD BE A GOOD ADDITION TO THIS AREA?
“In my opinion, Schouwburgplein lacks a bit of identity. I think it would make a big difference if it were greener. I believe there have even been plans to turn it into a small park at some point. It’s nice that it functions as a festival square for events like the marathon or food truck festivals. Perhaps it would be harder to continue those if it became a park. But still, adding some greenery would make it feel a bit less bleak.”
AND WHY IS ROTTERDAM A GREAT CITY TO LIVE IN?
“For me personally, it’s the cultural diversity. There are so many opportunities to go out, try new things, and meet different kinds of people. Moreover, it’s a big city, so you can find everything here that a big city has to offer: theatre, cinema, festivals, and cultural events. This makes Rotterdam feel like a small piece of the big world to me because everything comes together here.”
LUUK DEGENKAMP
Favourite item at home:
“My signed Robin van Persie football jersey is a favourite. It’s the shirt worn when the Netherlands beat Spain 5-1. That was after losing the World Cup final. Van Persie scored an incredible header in that game.”
Favourite neighbourhood spots: “Wijnbar Janssen en van Dijk, because my friend and housemate Barry is the owner. We always go there with our group of friends. We also sometimes head to Biergarten, Witte de Withstraat, De Gele Kanarie, and we used to frequently visit Jazzcafé Dizzy.”
HOTSPOTS
Welcome to Rotterdam Central District, a part of the city with plenty of new and exciting hotspots to explore. This time, start your explorations at Hofplein, where buzzing Cece Bar Urbana serves up a warm welcome and varied menu. Then, don’t miss a chance to test-drive a class at Rotterdam Gym, whose experienced trainers are ready to guide you along the road to fitness success. Finally, wind down at De Kunstfabriek in the Groot Handelsgebouw, where art is created, conceived, celebrated and paired with fine natural wines.
CECE BAR URBANA
One of the newest and nicest spots, with a terrace on sun-drenched Hofplein, Cece Bar Urbana brings that holiday feeling to our own Rotterdam. Sit back and relax, and you’ll never want to leave! Cece’s menu features Rotterdam allstars like Harvest Coffee beans, FES Moroccan bakery and cheese by Kaas aan de Maas. And they’re open from early till late, whether you’re in the mood for coffee and croissants or a lovely glass of wine with a matching cheese board and Moroccan bread. At Cece, there’s always something to celebrate!
DE KUNSTFABRIEK
After a successful crowdfunding campaign on Voordekunst, entrepreneurial duo André Marques and Tim Wes – aka ‘Together & Dedicated’ – opened the doors of De Kunstfabriek: an ‘art factory’ where everything has a story. Your journey into the world of art and creativity begins the moment you step inside. In the gallery you can admire work by creative members of the Kunstfabriek community. Keep walking and you’ll discover the speakeasy bar at the back of the building, serving a special range of natural wines from Portugal, carefully selected by a team of sommeliers. Come check out De Kunstfabriek, open Thursday to Sunday!
RDAM GYM
Looking for a gym that’s dedicated to helping you achieve your personal best results? Trainers at Rotterdam Gym do more than guide you through workouts: they inspire and encourage you to push your limits and accomplish your fitness goals. From personal training to a wide range of group classes including Power, Boxing and Yoga. RDAM GYM also offers corporate fitness programmes to boost your whole team’s health and fitness. Focused on strength training, cardio and flexibility, working out together is a great way to build team spirit while boosting energy and productivity in the workplace.
LIVEABILITY RCD BIZ UPDATE @ DELFTSEHOF 6TH OF AUGUST
RCD organised a community coworking day at Delftsehof! The sun was shining brightly, which was perfect to work in the fresh outdoor air for a day. There was free coffee from Giraffe Coffee Roasters to keep going on such a beautiful day, and the atmosphere was wonderfully pleasant. New connections were made, ideas shared, and together it is even better to work through to-do lists. And to top it off refreshing ice creams were handed out to end the workday. Will you join us next time?
The Schieblock community is in charge of programming at Delftsehof, but if you have suggestions for good activities, you are welcome to pitch them! From production try-outs to dance workshops, boot camps, film screenings or a neighbourhood market.
Got an idea? Send an email to Community Manager Wendy Krohn at: info@rotterdam-centraldistrict.nl.
DELFTSE POORT: WHERE ENTERPRISE AND COMMUNITY MEET
A green biobased roof, an imposing open lobby that extends into a bar, a restaurant and a skybridge: these are just some highlights of the tremendous metamorphosis CBRE Investment Management (CBRE IM) has brought about at Delftse Poort. Working closely together, Julien Waelen, Asset manager at CBRE Investment Management, and Marinke Nell, senior facility manager at CBRE Property Management, have got to know the building inside out. In recent years, the mission to transform the single tenant office towers into an inviting multi-tenant complex has proven to be an unqualified success.
Delftse Poort became part of the Dutch office platform when CBRE IM took sole ownership of the building in 2017. Delftse Poort was already an icon of the city but it has been given a boost by going from single tenant to modern multi-tenant office building. “There has been a complete change of concept and renovation of all the office floors and facilities”, Julien says. “We have combined a unique combination of facilities and amenities in a new concept to meet the specific needs of our guests. The heart of the building is the lobby, on the third floor, where you find the restaurant, the conference centre, the reception area and the coffee bar.” These are available to all tenants. Marinke points out that the building has several unique selling points, “There are many more additional services that people can reserve via our Elevate Office App. From Delftse Poort bikes to cleaning and dry-cleaning services.”
DELFTSE POORT COMMUNITY
According to Marinke, the community at Delfste Poort is an important factor for many tenants to either stay at the location or possibly become a part of it. “We try to connect people with each other through our Socialclub concept with our community manager.” Throughout the year, the Socialclub hosts events and theme weeks with informative activities, sports and social gatherings. “We’ve noticed that people outside our own tenant base hear about these events and love what we try to achieve with our Delftse Poort community”, adds Marinke, “creating a buzz that’s great to hear about”.
ACTIVE ROLE
CBRE IM is also working to play an active role in the City Business District on a number of fronts. Julien: “We are a member of Rotterdam Central District’s Business Investment Zone, which is essential for partnerships with the surrounding buildings and the development of the area. Positioning is also important. We participated in Rotterdam Architectuur Maand, Rotterdamse Dakendagen and had ballot boxes during the elections.” Looking to the future, more sustainability measures are a key priority for CBRE IM. “You can achieve so much more when you work together with tenants and partners”, Marinke underlines. “We are constantly evolving and it’s by working together that we’ll get the best results. Like with the opening of a new Trainmore location on the ground floor, which gives Delftse Poort and RCD an extra boost!”
Visitors and travellers give Rotterdam CS top marks for tenth year running
Rotterdam’s central transport station isn’t called the gateway to the city for nothing: besides a transit hub, Rotterdam CS also showcases all the city has to offer and is a pleasant spot to wait for your train. Bonita van Lier, customer experience manager at Rotterdam Central, is in charge of ensuring every detail of the station experience lives up to traveller and visitor expectations. Based on a quarterly customer experience survey conducted by NS (Nederlandsche Spoorwegen and ProRail) country-wide, customer experience analyst Do van Elferen says that, since its renovation, Rotterdam CS is the highest scoring major station in the Netherlands.
This survey, the ‘Station Experience Monitor’, consists of forty questions and is conducted at Rotterdam CS every quarter among 150 travellers. According to Do, the questionnaire is based on Maslow’s pyramid. “The must-haves are elements at the base of the pyramid, like safety and cleanliness. Next come orientation and flow. This is about whether wayfinding is sufficiently clear and people can easily get wherever they need to go. The next tier is about waiting experience, hospitality, quality and ambience, which revolve around questions like: ‘Can I wait comfortably and spend my time pleasantly? Is there shelter? Are there enough shops and what is the quality of staff?’” Do says only when the basics are in order travelers will be able to appreciate the atmospheric events, fun pop-ups or decorative features.
REFLECTION OF THE CITY
Alongside digital communication via the website and social media channels, display screens in the station building play a key role in providing the latest information. The plaza where events are held and the pop-up sites constitute the physical side of the customer experience. Bonita’s position of customer experience manager is still relatively new and was created to help promote the four major Dutch stations that serve 85,000 or more travellers daily. Known within NS
Rotterdam CS 10 year
as the ‘cathedrals’, these are the central stations of Rotterdam, Amsterdam, Utrecht and The Hague. “As a gateway to the city, we want our station to be a reflection of it as well”, Bonita explains. “Every journey that begins or ends at the new Rotterdam CS has that instant wow factor.” Do adds: “Rotterdam is one of my favourite stations. The look and feel of the concourse is carried through to the platforms upstairs. The same warm stone flooring is used throughout the station and the open character makes it easy to see where everything is. Only the draught at the platforms is an issue some people still mention.”
LOCAL PARTNERSHIPS
To reinforce the station’s image as the gateway into the city, Bonita looked at the story the city is telling and potential alliances and partnerships that NS Stations could pursue here. “We’ve now joined the Rotterdam Make It Happen alliance and are doing a lot with Rotterdam Festivals on our events plaza. The World Port Days, Marathon, Summer Car-
nival, North Sea Jazz and International Film Festival Rotterdam are all doing brilliantly already”, Bonita continues enthusiastically. “But we also want to give social organisations a hand by offering them a platform. That could be in the pop-up store or something on the events plaza. Even the zoo, Diergaarde Blijdorp, contacted us to work together on an awareness-raising campaign about endangered species. There are so many possibilities, and we’re eager to work with a wide mix of urban partners.”
Diversity Day 2023
Bonita van Lier
Do van Elferen
ROTTERDAM ROOFTOP DAYS SUSTAINABLE FASHION WEEK X WEENA 70
All were welcome to walk the city’s roofscape during the annual Rotterdam Rooftop Days in May. As well as discovering a different side of the city and its buildings, visitors were treated to art, culture and even fashion at ‘top’ locations. There was also a sustainable wearable art fashion show in honour of Dutch Sustainable Fashion Week Rotterdam, organised in conjunction with The Swapshop high up in Weena 70. Talk about high fashion! Clearly, these models were not afraid of heights. It made for quite the spectacle! Be sure to mark your calendar for the official Dutch Sustainable Fashion Week, coming up on 7-13 October.
MARJOLEIN SMITS VAN OYEN
AREA MANAGER ROTTERDAM CENTRAL DISTRICT
There’s a new superwoman in Rotterdam Central District as of this spring: Marjolein Smits van Oyen, area manager for the Business Investment Zone (BIZ). She first came to Rotterdam from her native Leiden to study, and now – 14 years later – the city wouldn’t be the same without her. With a background in real estate, marketing and communication, the position of RCD area manager fits her perfectly. Marjolein is delighted to introduce herself.
WHAT LED YOU TO THIS JOB AS AREA MANAGER OF RCD?
“Just under two years ago, I founded PlaceM, a company specialised in placemaking, area management and drafting area visions. The focus is on bringing together a good and diverse mix of commercial uses. Shortly after setting that up, I heard about this opening for BIZ-RCD area manager through acquaintances, but by then the vacancy had been filled. After working somewhere else for a year, the BIZ-RCD board unexpectedly approached me about the job. I was over the moon, because who wouldn’t want to work on the best city there is!”
DO YOU HAVE ANY SPECIFIC OBJECTIVES YOU WANT TO PURSUE IN THIS ROLE?
“I want to literally bring colour to the bricks! If you’re coming from Central Station, it’s the gateway to the city and that
makes it super important. The city has exciting programming for public spaces, but there’s a gap in the route from the station into the city centre. Things could be done to make the area more appealing and link it to the rest of the city better. In the coming years, I hope to roll out improvements contributing to liveability, mobility and climate adaptation in RCD. The aim is to make it a lively and inviting location.”
WHAT DO YOU WANT RCD TO LOOK LIKE IN THE FUTURE?
“Greener! The redevelopment of Hofplein is a great step, but the district is much bigger. It also needs to be a friendly and safe environment for everyone living, working and passing through here. A place where there’s always something new that grabs you whenever you’re walking, biking or driving through. It should be an inspiring ‘welcome’ to the city, where there’s always something to do.”
IS THERE ANYTHING YOU WOULD LIKE TO SAY TO RESIDENTS, BUSINESS OWNERS AND VISITORS IN RCD?
“Got a good idea for the area? All ideas are more than welcome! We offer a platform for scores of initiatives and love to brainstorm about what more can be done. Keep up with all the latest developments and sign up for our newsletters. Business owners can join the association to connect, learn from each other and take part in inspiring activities. BIZ-RCD doesn’t make the area on its own: we’re keen to do it together.”
FUTURE ROTTERDAM CENTRAL DISTRICT DEVELOPMENTS
POMPENBURG
The Pompenburg development spans four projects: Stroveertoren, Pompenburgtoren, Kopstation and the building complex on Heer Bokelweg (with two residential towers). The development will create a link between Rotterdam Noord and the city centre. The new Pompenburg will have four residential towers ranging in height from 55 to 140 metres.
SCHIEKADEBLOK
The Schiekadeblok is centrally located between Hofplein and Rotterdam CS. It offers a mix of restaurants, culture and design that are highly valued by city inhabitants and visitors. The aim is to give this area more character to make it attractive for locals to live, work and play. Plans involve redeveloping most of the existing structures and adding new buildings, with a strip of offices along the railway and two residential towers, one rising at a maximum of 200 meters and the other 70 metres.
RISE
RISE is a redevelopment project on Hofplein consisting of three residential towers of approximately 100, 150 and the highest of 280 metres. The design also provides for improving the outdoor space. In the base will be entrances on the city centre and Doelstraat sides, along with restaurants and retail that will bring more life to the streets on both sides of the building. Along Doelstraat, the area will be made attractive for neighbourhood recreational use.
POMPENBURG
SCHIEKADEBLOK
WEENA 70
The building owner has proposed developing two high-rise blocks along Weena and Lijnbaan to link these towers. In addition to offices, there will be a large residential programme plus a mix of restaurants and public services. The development will comprise approx. 110,000m2 GFA.
HOFPLEIN
The new Hofplein will accommodate fewer cars and have more space for slow traffic, with a green recreational area in the centre of the square. The fountain will be made accessible to pedestrians. Planting of some 150 additional trees will transform Hofplein into a cool haven in summer. Furnishings will include the existing artworks by Willem de Kooning and benches.
TREE HOUSE
Tree House is a 130-metre tower designed by PLP Architecture in association with ZUS to rise next to Rotterdam CS. Cafés and restaurants will bring life to the base, with offices and housing above. The building is inspired by a tree ecosystem. It is firmly planted in the site, with foliage absorbing solar energy and a rainwater capture system for some of the overflow from the station’s concourse roof during heavy rainfall. Bleacher steps outside the building will offer inviting areas for people to meet and relax at Delftseplein.
LUMIÈRE
The development plan provides for the densification, growth and programmatic enhancement of Lijnbaankwartier, with a mixed-use plan for a 153-metre tower plus buildings with a passage on Lijnbaanhof. The development will add housing, a hotel, offices, public services and business and commercial spaces to the area.
THE MODERNIST
Designed by Rotterdam-based architectural firm MVRDV, The Modernist will be a new icon on Kruisplein, combining a mix of housing, offices and leisure. In addition to the residential and office entrances, the base will accommodate cafés, restaurants and shops. The first four stories will be occupied by offices, the higher levels by apartments in two towers rising 70 and 125 metres.
STAY UPDATED
Want to know more about these developments? Have a look on gemeenteraad.rotterdam.nl or read more about Rotterdam Central District on rotterdam.nl/rotterdam-central-district
THE MODERNIST
TREE HOUSE WEENA 70
SKY-HIGH ROTTERDAM SUCCESS STORY
A bridge across Coolsingel connecting the Bijenkorf and World Trade Center Rotterdam, an art trail along fifty artworks by local artists on the Zuidplein roof and a two-kilometre blue carpet with an O-Festival curated walking concert on the beautiful Hofbogen: these are just a few highlights of the one and only Rotterdamse Dakendagen (Rooftop Days). In 2025 the festival will be celebrating its ten-year anniversary. Director Léon van Geest joined us on the green heights of DakAkker to take a proud look at Rotterdam’s rooftops and tell us more about this high-flying event.
Having called Rotterdam home for some thirty years, Léon is fully rooted in the city. His ties with the Central District started in Schieblock, where he launched a small company – now called UrbanGuides – offering guided tours of the Port City. “When we started out in 2001, people had no clue what they’d see on a tour. By 2014, people loved it so much they were recommending it to others. We experienced this whole turnaround”, Léon explains with obvious passion. In 2013, Motel Mozaïque approached him about doing a playful Motel tour. By chance, he’d heard from someone shortly before this about what a blast it was to go up on a city roof. These two ingredients combined into his first ‘Poems from a Rooftop’ tour. “In 2015 my then partner Joep Klabbers and I organised the first official Rotterdamse Dakendagen. Now, I’ve been doing the festival for ten wonderful years with a brilliant team and my co-director Nikki Kamps. And yearly around 60 accessible Rotterdam city roofs are part of the festival.”
MAGICAL APPEAL
What made the concept such a resounding success? “Rooftops are amazing in themselves. Ask anyone if they’d like to come up on the roof and the answer is almost always an enthusiastic yes. Roofs have a sort of magical appeal.” Léon grins and says he likes to call it an architecture festival in sheep’s clothing. On the one hand, it’s a festival for a broad general public. On the other, visitors get to hear all about the city and the value of its elevated spaces. “Many topics like sustainability, biodiversity, the energy crisis and urban social problems can leave people feeling at a loss, but we approach them in a simple and positive way. Such as by hosting a rooftop Iftar where Muslims and non-Muslims can come together to discuss a societal issue. Or demonstrating the possibilities of a green roof to inspire others. I think the secret to our success is the way we help people grasp big issues during a magical visit to Rotterdam’s rooftops.”
HIGHLIGHTS
With the tenth anniversary coming up, the May 2025 edition promises to be a spectacular event. To whet our appetites, Léon says the city can look forward to ten fun-filled days high above Rotterdam. “One thing that really stood out for me were the rooftop walks. The fact that we were able to make a gesture on this scale in the city centre and attract so many different people – more than 200,000, to be precise. And also, that it was so unexpected: it wasn’t just a bridge but a whole exhibition. The staircases to the bridge formed a link between worlds. Every year brings another opportunity for a new temporary project.”
Léon and the foundation’s team see many more opportunities to extend people’s horizons and make the most of a total open elevated surface area amounting to roughly 18 times the size of Kralingse Plas. “Opening rooftops for social uses or planting is a complicated process. But not impossible. It’s something we have to invest in together. The Rotterdamse Dakendagen were the first initiative to organise something in this urban space, and now we’re seeing it take off in other European cities like Marseille, Paris, Hamburg, and Antwerp. It’s a huge compliment to be that inspiration, and we’re excited to continue building this with Rotterdam.”
TAKING THE STAGE
Not everyone enjoys living in the city centre, whether because it’s too crowded, too cramped or too costly to buy or rent a home. But there are also plenty of things that make the urban lifestyle appealing. You’re close to all the shops, commuting’s a breeze and there’s always something to see or do. Among all the new developments in Rotterdam Central District are plans to substantially expand housing. We asked locals, workers and visitors how they would feel about living in the bustling centre of Rotterdam.
ELINE VAN MEEL (50)
“It’s funny that it doesn’t appeal to Floor at all anymore. To me, it sounds like a lot of fun to live here for maybe a year or two. I’m from a village near Eindhoven originally and live in Tilburg now, but visit Rotterdam regularly. The city has really been spruced up. I liked it in the old days too, but it’s even better now. Knowing me, I’ll probably end up in some village.”
FLOOR GREVINK (50)
“Home, for me, has been Schiebroek in Rotterdam for quite a while now. I don’t think I would want to move back to the centre, but back when I came to Crooswijk and first got a place of my own there, it was amazing. My job is in Zoetermeer, which is easy from Schiebroek. Also, I’m very partial to my garden and living in an area with lots of green.”
HIDDE HARTEVELD (20)
“I’m from The Hague originally but I like visiting Rotterdam and want to study here next academic year. If there are any affordable options near the centre I’d love to have a shot. It’s nice not to have to travel back and forth every day and also fun to discover a new place. That said, I’d be okay with living a little further outside the city centre, as long as it’s close to shops and things.”
TISTYA AYU (37)
“I live in Capelle, which is fine, but I’d definitely be interested in living in the city centre if the prices were within reach. As I work in the city, it would be ideal for me. Everything is close by, there’s lots going on and I love the friendly vibe in Rotterdam. And it’s similar to my hometown in Indonesia, which is also a port.”
IRATXE ADALID (23)
“I actually know what it’s like to live in the city centre as I live on Nieuwe Binnenweg. It’s not a place I like being out alone late in the evening or at night, because of the homeless and addicts. Although I haven’t been there myself yet, I’ve heard a lot of good things about Noord and might like to live there someday. And I like the typical Dutch houses, so that’s what I’d hope for.”
KHAQAN MALIK (24)
“Currently I live in Noord, in Schiebroek, but I’ve lived in Rotterdam since 2017. I’m doing a work placement with a company in the Groot Handelsgebouw, so am in the Central District a lot. Given the chance, I would live here. It’s in the middle of town and easy to reach. When I go out with friends it’s usually in the centre and I wouldn’t have to worry about catching the last tram, metro or bus. I don’t need much space at this point in my life anyway, a nice studio would be enough. And I mostly like how busy it is, so that wouldn’t stop me either.”
AMBER DE VENTE (50)
“I live in Amsterdam now but used to live in Rotterdam. If they put up some nice modern towers here I think it would be brilliant to live in one of them. Rotterdam is a wonderful city with loads going on. I would hope there’s more to do in the evening, though, because there really wasn’t much back in my time. That’s something I’d look into before potentially moving back. If you opt to live in the city centre, you know it’s going to be noisy and crowded. If that’s not for you, choose a suburb.”
A NEW GREEN, ENERGY-NEUTRAL URBAN NEIGHBORHOOD
Living in Tuinbuurt Vrijlandt means living in a quintessential 21st-century garden village near the water. In an area beckoning you to take a stroll, cycle, play and socialise, whether in the village centre or on a pondside bench.
190 homes have been built between Ogierssingel and Molenvliet in Rotterdam Zuid, with a few still available for purchase. All are gas-free and sustainably built in a garden village style development. Construction began in May 2022, and all homes were completed this summer.
GREEN SETTING
A range of shops is within walking distance. For rest and relaxation, Spinozapark is a five-minute walk and Bijenpark a five-minute bike ride away. The neighbourhood also has its own playground, Smeetsland. De Enk educational garden, with a community veg patch and paths for strolling, is likewise within walking distance. There are also sport facilities nearby, with a football club just five minutes by bike. Primary schools are within walking distance as well.
URBAN VILLAS
The 181m2 detached urban villas are second to none. Beautifully situated on large waterfront plots with a garage and spacious driveway, the villas have a 2.4m extension as standard, unique spout gables at the front and rear and a bay window for plenty of light. In addition, the kitchen (with double patio doors) and living room are interchangeable between the front and rear. Luxury knows no bounds!
SEMI-DETACHED
These beautifully designed and very spacious (approx. 165172m2) semi-detached properties almost all have a garage and two parking spaces on their own plot. The elegant houses have a distinctive spout gable and a spacious kitchen with French doors and a bay window for plenty of light. A special feature of these homes is that the kitchen and living room are interchangeable between the front and rear. All are luxuriously finished and have underfloor heating and solar panels as standard. These homes truly represent the best in urban semi-detached living.
COFFEE BREAK
WITH LAURA SUIJKERBUIJK & MONIQUE DRENT
Friends and business partners Monique Drent and Laura Suijkerbuijk first met while studying Facility Management at Rotterdam University of Applied Sciences. Though neither had a particular passion for fashion, they did share an interest in the sustainability sector. In 2021, the two officially launched The Swapshop: a place to make someone else happy with your previous favourite clothes and accessories.
YOU GOT THE IDEA FOR THE SWAPSHOP WHILE ORGANISING EVENTS TO RAISE AWARENESS ABOUT THE CLOTHING INDUSTRY. CAN YOU TELL US ABOUT THIS FIRST STAGE OF YOUR ENTERPRISE?
M: “I realised how little stuff I needed during a backpacking trip in 2012, and challenged myself after that to live minimalistically. My awareness actually came from a follow-up course I did in Contemporary Social Problems, looking at society’s unsolvable problems and how to unite people and change behaviours. This really interested me. And Laura was going through a similar process of growing awareness at the time.”
L: “Yes, it’s funny to look back on it now, because sustainability wasn’t a pressing issue yet when we were students. I think our idea came out of our shared interests and following things that were gradually taking shape in the world. We started experimenting with giveaway street stands, fashion shows and market stalls. Then we got a call from Blue City about making it bigger. Suddenly we had an event with more than 150 people, and then we developed our first business model.”
WHAT’S THE CORE CONCEPT BEHIND THE SWAPSHOP, AND HOW DID YOU COME UP WITH IT?
M: “We had a temporary space with Groenemorgen’s Raymond Landegent and Berend van Zanten, and straightaway we saw the effect of having a fixed location versus doing events. But the first business model didn’t at all match what we were after. We were taking in loads of clothing and reselling it for very little, but it was attracting bargain hunters, whereas we wanted to do something sustainable.”
L: “We learned a lot by just trying things out and looking at the effects. Eventually, we came up with a point system with different categories for things like what kind of material a product is made of and whether it’s a vintage or designer item or a sustainable brand. We only accept items that are still in good condition. For each one you get a minimum number of swaps, which you can use to get 50% off the price of items in the shop. We also introduced a stamp card this year to encourage people to bring us quality pieces. You get a stamp for items worth 15 swaps or more. When your stamp card is full, you get a €25 gift card that you can use on top of your swaps.”
THE SWAPSHOP IS LOCATED IN ROTTERDAM AND AMSTERDAM NOW. WHY ARE PERMANENT LOCATIONS IMPORTANT FOR MAKING A VISIBLE IMPACT?
M: “First off, we’re convinced that if you want to change the existing situation, you have to provide an alternative that is as accessible, fun and affordable. Added to that, we can make a bigger impact with permanent locations as they yield better returns for the same time investment we used to put into events. And also, people are creatures of habit. When something is in a fixed place it sticks in your head or you just pop in sometime. A diverse mix of people keep coming back.”
L: “We call our items ‘previous favourites’ because they still have value and can be worn for a long time. Sharing your favourite pieces with others is what The Swapshop is all about. What we sell is still high quality. And all of our messaging is positive, because rather than creating more polarisation, we want to play an incentivising and educational role.”
WHAT’S IN STORE FOR THE FUTURE?
M: “We’re keen to expand. We just applied for a Dutch Grand, which could lead to maybe five more shops going forward. So, fingers crossed.”
L: “And if that doesn’t pan out, we’re still looking to expand to cities like Utrecht and Arnhem. Only, it will probably be a bit slower. We have also launched a franchise model, because we think it would be really cool to work with other sustainable entrepreneurs that match well with us.”
“If you want to change the existing situation, you have to provide an alternative that is as accessible, fun and affordable.”
Monique Drent and Laura Suijkerbuijk
“A WELL-CONNECTED AREA WHERE ROTTERDAM RESIDENTS CAN ENJOY THEMSELVES”
A number of development and redevelopment projects are set to kick off in Rotterdam Central District in the coming years. A map plus visualisations of the largest of these projects and locations is included with this issue. The million-dollar question is how to ensure all these plans tie in with the desired mix of functions envisioned for RCD while also taking account of existing residential, office, commercial and recreational activities in the district. Melissa Zee, legal advisor on urban development for the municipality of Rotterdam, is involved in district development plans and the myriad issues they raise on a daily basis.
The RCD board as well as Rotterdam’s municipal council have their own specific visions for the district. Melissa and her team work to execute these
visions in the best possible way while involving all sides in the process. “The urban planners think very carefully about the design of the district as a
whole and how pedestrian flows align with functions and landscapes. Yet, ideas that integrate well in theory can prove tricky in practice when you add in environmental factors such as noise pollution. This is where our expertise comes in and what I advise on”, Melissa says by way of introduction.
Rotterdam Central District has always business location mostly. But residential growth here benefits local business owners as well, injecting more life in the area and bringing mutually reinforcing effects. “The important thing is to reassure and show people that plans have been thought through. It’s all connected, after all: pedestrian flows, visitors, outdoor terraces and what have you. Personally, I think we are striking a good balance between housing needs on the one hand while on the other factoring in sustainability ambitions and the functions that are essential to keep this district vibrant and connected.”
BIGGER PICTURE
A wealth of research is being conducted on all fronts, particularly around environmental issues, where vertical greening is a key focus area.
“That means greening tower façades to create spaces for biodiversity at around 15 to 70 metres elevation”, Melissa explains. “On top of that, buildings are being developed to have façades with integrated solar panels.” Melissa points out that the redevelopment of Hofplein is an excellent jumping off point for tackling the rest of Weena, where one priority is promoting street level activity.
“We want to make Weena more pleasant for pedestrians. This is the bigger picture in which to look at the overall development of RCD”, Melissa concludes. “With the Schiekadeblok as a prominent and active component linked up with the central station, and possibly a more prominent role for local nightlife as well.”
HOFPLEIN: FROM TRAFFIC ROUNDABOUT TO GREEN URBAN PLAZA
Rotterdam’s most iconic square, Hofplein, is to be transformed into a green urban plaza. With planting to provide cooling in hot summers, prevent flooding during downpours and contribute to an environment that’s healthy for humans and wildlife.
Rotterdam is growing. While the city keeps getting busier and more crowded, space on the ground is in short supply. We need to build many more homes, add more greenery and planting and want to create more space for the growing number of bicycles and pedestrians. But we can’t do it all in one place, nor all at once. To keep Rotterdam safe, accessible and attractive, we have to make choices. The new plans for Hofplein create more space for bicyclists and provide for planted walkways where pedestrians can stroll and relax on benches beside the fountain. This means the historic fountain will stay. As will the trams. Hofplein will also continue to be accessible for emergency services vehicles and destination traffic.
ALTERNATIVE TRANSPORT
Area residents, businesses, services, commuters and visitors can expect disruptions during the next three to four years of works at Hofplein. Plan for longer journey times and possible traffic queues. There will also be road closures and diversions requiring the use of alternative transport such as bicycles, public transport or shared mobility options, or taking a different route. All routes and alternatives will be published on rotterdam.nl/hofplein as from next year.
FROM PLAN TO EXECUTION
The building contractor will be announced in September this year, with work scheduled to commence in mid-April 2025. The Pompenburg side of Hofplein will be tackled first. From there, redevelopment will progress clockwise in phases, ending with the northern section of Pompenburg. This will include replacement of the tram tracks in three phases. Tram services will be suspended or reduced during these periods. The works will also affect the wider area. Be prepared for this when planning journeys.
For more information, visit: www.rotterdam.nl/hofplein
RCD AND ROTTERDAMS WEERWOORD JOIN FORCES!
In Rotterdam, as everywhere, the climate is changing. We face heavier downpours, longer droughts and intolerable heat in homes. Finding ways to cope with future weather extremes and transform into an adaptive city is vital to keep Rotterdam safe, green, liveable and attractive. The municipality is working with Evides and Rotterdam’s three water boards (Hollandse Delta, Delfland, and Schieland en de Krimpenerwaard) to develop a climate adaptation programme, Het Rotterdams WeerWoord, which will do just that.
This programme outlines efforts and investments to (re)design a climate-proof urban environment. It involves things like making agreements with housing associations to future-proof their stock, inspiring city inhabitants to green up gardens and balconies and assisting business and property owners to prepare their workplaces for changing conditions.
All of this goes for Rotterdam Central District (RCD), too. This part of town is heavily paved and hot, with lots of asphalt and few cool, planted areas, despite being the gateway to our city. The Rotterdams WeerWoord organisation and RCD have therefore joined forces to green the district one step at a time. By planting a 100m² façade garden in Delftsestraat, for example, and greening a 175m² area around Schaatsbaan. This planting will provide more shade and allow water to drain into the ground, thus cooling the area. Recently installed planters are also creating more shade in pedestrian zones between buildings.
These are promising initial steps that will help to make RCD a greener and more pleasant place for local business owners, workers and visitors. Greening the district is envisaged as the first in a series of future climate adaptation measures to keep the area as a whole liveable and attractive. Lots of terrific plans are scheduled for the time ahead, and the RCD Business Investment Zone (BIZ) is keen to get all businesses, property owners and tenants actively involved.
For more information visit the website www.rotterdamsweerwoord.nl
HILTON HOTEL ROTTERDAM
FUN FACTS
• In 2016 the Hilton Rotterdam was designated a national historic building due to its important role in Rotterdam’s post-war reconstruction.
• The hotel was built to American standards of design and comfort.
• The hotel has unique dalle de verre stained glass walls designed by Dutch artist Joop van den Broek.
• The Hilton’s Joelia restaurant, specialising in modern French cuisine, has a Michelin star.
The Hilton Hotel Rotterdam has a long history that began during Reconstruction following the Second World War. The hotel was designed by Dutch architect Huig Maaskant, famed for his large and impressive buildings, and opened its doors in 1963. Occupying the corner of Coolsingel and Weena, in the centre of Rotterdam, it played a key role in the city’s modernisation after the devastation of the war.
The Hilton Rotterdam was one of the first international hotel chains to open in the Netherlands and, unusually for the time, was built to American standards. With 500 rooms, the new hotel instantly doubled the total number of hotel rooms in Rotterdam at the time. Its unique design and luxurious facilities led it to become an integral part of the city.
RENOVATIONS AND MODERNISATIONS
The hotel has been upgraded several times over the years to keep pace with the times and cater to guests’ changing expectations. A major renovation in 2013 modernised the interior yet kept all of the original architectural features intact, thus updating the hotel to modern standards of comfort and sustainability while retaining its opulent look and feel.
HISTORIC STATUS AND SUSTAINABILITY
In 2016, the Hilton Hotel was declared a national listed building due to its historic and architectural value. The building is a leading example of Dutch Reconstruction-era architecture and reflects Rotterdam’s revitalisation after the war. More recently, the hotel has invested in sustainability by applying energy-efficient technologies and integrating eco-friendly solutions in its day-to-day operations.
The Hilton Rotterdam is more than just a hotel: it is a symbol of luxury, innovation and history. With its unique architecture and central role in the urban landscape of Rotterdam, the hotel continues to be a source of pride for the city and a popular destination for tourists and business travellers alike.
FACTS AND FIGURES
FUNCTION
Luxury overnight accommodation, restaurants, meeting rooms, fitness centre and an executive lounge.
ROOMS
254
BUSINESS FACILITIES
4,000m2 conference and event space.
ARCHITECT
Huig Maaskant
LOCATION
Central Rotterdam, corner of Coolsingel and Weena.
SUSTAINABILITY
Energy-efficient systems, water-saving and food waste reduction initiatives.
NOMINATIONS/AWARDS
• Nominated Europe’s Leading Business Hotel in 2023 and 2024
• Nominated Netherlands’ Leading City Hotel in 2023 and 2024
• Luxury Lifestyle Awards
“It’s about more than work; we want to cultivate talent and youngempowerpeople.”
RRAworks, founded by Tim Lobker and Rodney van den Hengel (owner Heilige Boontjes), connects young jobseekers with Rotterdam employers. By partnering with local initiatives and welfare organisations, RRAworks guides young people between the ages of 17 and 27, many of whom find themselves on the sidelines of the labour market, to long-term jobs. With its focus on lasting employment, community building and talent development, RRA Works demonstrates to companies that these motivated young people can make valuable contributions to the city and their own futures.
MISSION OF RRAWORKS
“Our mission is to bridge the gap between Rotterdam’s business community and the city’s talented young people who want to work but aren’t getting hired. Many youngsters in this group have a turbulent history and no network or means to find and keep the right kind of job. In the face of growing demand for workers at many local businesses, our aim is to connect these two worlds and thereby create opportunities for young people and employers alike. Working pays off, and this generation has so much to offer.”
IMPACTFUL EMPLOYMENT AND GROWTH
RRA Works was established with the mission to offer new prospects to talented youngsters who find themselves at the sidelines of society. “We believe work can be a catalyst”, Tim emphasises.
“We’re interested in not only helping these young people find jobs, but supporting their personal growth. Our only criteria is that they genuinely want it for themselves and knock our door voluntarily, not because of any conditions. Our program starts with an intensive bootcamp; targeting their particular needs and context, and providing them with the required tools to get and maintain a job.”
RRA Works’ objective goes beyond finding jobs, to building community through projects ranging from recording a music album to thematic gatherings. “It’s about more than work; we want to cultivate talent and empower young people.”
TURNING SOCIETAL CHALLENGES INTO OPPORTUNITIES FOR YOUTH
Enterprises and organisations in Rotterdam have a tendency to view the younger generation as difficult or challenging. “Despite everything this generation has been through, they are still standing strong and are determined to hammer out a better
life.” Many of these youngsters find themselves on the sidelines of society, with a sense that they don’t belong. “If you help young people onto the right path, they regain confidence in themselves and can accomplish a great deal. With the right kind of guidance and support, these motivated people will become valuable employees and contribute to their own and this city’s future.”
LOCAL PARTNERSHIPS OPENING DOORS
RRA Works partners with local community initiatives and welfare organisations to assist those at a disadvantage on the labour market. “Our focus is on connecting young people with jobs, and we can’t do that alone. We partner with many organizations. Large corporations like Stedin to small enterprises as Slagerij Schell in the city centre. We strive for jobs that enable them to unlock their full potential. We have to show employers that hiring these talented and motivated individuals is an amazing opportunity. Many companies want to help but don’t know where to begin. At the moment we have around fifty partners, ranging from small businesses to larger enterprises, and we’re always looking for new partnerships.”
FUTURE AMBITIONS: GUIDING YOUTH TO INDEPENDENCE
In the coming years, RRAworks wants to help young people find lasting employment and to establish itself as a local point of assistance. “We want to be a place where they can turn for help without the trepidation they may feel with public bodies”, Tim says. Having helped 23 jobseekers find durable employment last year, this year RRAworks is on schedule to guide 45 jobseekers to lasting employment. “Ideally, our services won’t be needed anymore someday, but there’s still a long way to go.”
ABMADIEPENHORST ACCOUNTANTS
Stationsplein 45 (Unit A4.004)
Founded by Joost Abma and Leon Diepenhorst, AbmaDiepenhorst Accountants offer a complete package of services and a commitment to sharing knowledge and experience. Their team of accountants, tax consultants and HR experts guarantee the highest quality service, provided with a genuine and personal client-centric approach. The firm is also a member of the Dutch NBA and SRA accountancy associations. Your financial affairs are in good hands with AbmaDiepenhorst.
LAATBLOEIEN
Hofplein 19 (1st and 2nd floors)
A flexible workspace at LaatBloeien is the perfect choice for social entrepreneurs, policymakers, innovators and impact investors. Workspaces are stylishly and sustainably designed and offer splendid views of Hofplein. LaatBloeien’s impact community of 400 members and counting are united in their ambition to make visible contributions to a more just and sustainable society. LaatBloeien also has a range of conference and meeting spaces available for gatherings, plus extensive catering options including 100% vegetarian breakfast, lunch and receptions.
LIZARD GLOBAL
Schiehavenkade 96
Lizard Global’s international cross-functional team are always eager for a challenge and dedicated to turning innovation into action and creating cutting-edge software solutions. With offices in Rotterdam and Kuala Lumpur in Malaysia, everything they create is made with an eye to the future. By offering flexible and scalable solutions, the Lizard team empower clients to always dream big. After eight years in the Groot Handelsgebouw, Lizard Global recently moved to Schiehavenkade, but they’re as committed to the Central District as ever!
MAIN POINTS FROM THE GENERAL MEMBERS MEETING
On 3 July, Association & BIZ RCD organised the semi-annual members meeting at Weena 70 on the 16th floor. Marjolein Smits van Oyen, who recently started as the area manager, introduced herself and discussed the exciting projects she has already completed and the plans she has for RCD. Richard Wikaart provided an overview of the finances and the annual accounts of the association.
After Community Coordinator Wendy Krohn presented the agenda, Kees van Oorschot, a regular guest at the General Members Meeting, gave an update on the (re)development projects in our area.
In the field of Mobility, the main points included Developments (Hofplein VCP P+R), Mobility services, and Parking facilities. For Climate Adaptation, the discussion covered topics such as Facade Gardens, Movable green spaces, and Schieveld. Lastly, within the Liveability theme, the Branch Vision was extensively discussed, with Safety, Wayfinding/Visibility, and Programming being key points.
ROTTERDAM STREET CULTURE WEEK AT DELFTSEHOF
The weekend of 23, 24, and 25 August was a vibrant spectacle during the Rotterdam Street Culture Week Festival. Delftsehof transformed into an energetic festival area where street art, music, dance, sports, and fashion came together. Whether you’re a fan of urban sports, interested in graffiti, or simply want to enjoy the atmosphere with live music and DJs, there was something for everyone.
What an amazing weekend, and hopefully see you next year at Rotterdam’s Street Culture Event!
SIMPLICITY IS KEY AT SMASH
Inspired by the craftsmanship of Chef Diego, known for his “World’s Most Expensive Hamburger,” SMASH Burger aims to bring everyone an authentic, high-quality, and accessible burger experience that celebrates the essence of what makes a burger truly spectacular. After a successful crowdfunding campaign, all the hard work is now finished, and the opening of Smash Rotterdam at Schouwburgplein is a reality from September. You can soon enjoy the best Smash burgers in the Burger Capital of our country. We can’t wait!
RAUWFEST RETURNS TO THE CITY!
The adventurous music festival, taking place on Thursday 24 October in Rotown and on Friday 25 October in BIRD, presents two days of international collaborations, premieres, and young talent. Artists such as Brekky Boy, Min Taka, and Albatre will shine on the stage in Rotown. The excitement continues the next day at BIRD with performances by Arp Frique & Family, BRUUT!, and Sons of Jumira.
Prepare yourself for a two-day celebration full of boundary-pushing jazz, Afrobeat, and hyperpop. This is exactly what you can expect from RAUW! Get your tickets quickly and gear up for two fantastic evenings.
JOIN THE ROTTERDAM CENTRAL DISTRICT COMMUNITY
In order to realize our ambitions and to optimally develop the potential of the district, we have been bundling all the knowledge and interest groups in the area into an association since 2009: Rotterdam Central District.
Not only are we aware of and familiar with all of the developments in the area, we are also joining forces in the neighborhood to create a good reputation for the district. We are a catalyst for positive change. We discover, connect and take action to make this happen. In collaboration with organizations, both small and large, investors, residents and the municipality, we are building a more social, green and sustainable area with an authentic and robust reputation. Our association stands up for the interests of your organization. Together we develop the area, we put it on the map. Join our community.
The association keeps you informed of developments of and stories from the neighborhood. We also host various events for the community, from lunch concerts to neighborhood drinks and substantive sessions. In this way, we stimulate connections and possible collaborations, good for expanding or maintaining your network. We join forces to work on area development and a good reputation of the district.
To achieve this we have:
• RCD Events: network drinks, events and lunch concerts
• General meeting: meeting regarding the realization of the area plans
• News & updates: various substantive articles, interviews and news updates
• Magazine: 10,000 circulation, 4 times a year. RCD members advertise with a discount
• Various active social media channels: Linkedin, Instagram, Facebook
• Monthly online newsletter featuring the latest news from RCD
QUESTIONS OR REMARKS?
Please contact Wendy Krohn (06 47 94 79 49) Or mail to: wendy@rotterdam-centraldistrict.nl
Association Rotterdam Central District
Weena 690 (14e verdieping) 3012 CN Rotterdam
For more information about RCD, please visit: www.rotterdam-centraldistrict.nl
Association Rotterdam Central District
Weena 690 (14th floor)
3012 CN Rotterdam
info@rotterdam-centraldistrict.nl
www.rotterdam-centraldistrict.nl
Magazine RCD is issued by:
RCD Publishers
Groot Handelsgebouw, 7th floor
Stationsplein 45
3013 AK Rotterdam
+31 (0) 20 362 09 93
info@rcdpublishers.nl
www.rcd publishers.nl
Our goal: With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, RCD has huge potential. Association Rotterdam Central District contributes to the RCD by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
Circulation: Free for the RCD district. The magazine is distributed by promo teams, loose circulation and HRM departments of companies within RCD to guarantee reaching the (sub)target groups of RCD.
Frequency: Four times a year
Editor-in-chief: Céline Boute
Managing Editor: Romy Lange
Editor: Ruby van Oers
Intern: Laura Appelman
Photography: Marjolijn Tenge, Lesley Hoogelander, Bastiaan de Haas & Dennis Wise
Advertising: Please send an e-mail to info@rcdpublishers.nl for questions about advertising.
Art Direction and Graphic Design: vanStijl Translation: Taalcentrum-VU Printed by: magazine-masters.nl
Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@rcdpublishers.nl.
Thanks to: Anne Berben, Renée van der Toorn, Groot Handelsgebouw, Jamestown, CBRE Investment Management, Delftse Poort, Marinke Nell, Julien Waelen, Eduard Voorn, Gemeente Rotterdam, Miranda van Spengen, Kees van Oorschot, Rotterdam Centraal, Bonita van Lier, Do van Elferen, Marion den Hooglander, Ballast Nedam, DAR Cultural Agency, Corporate Housing Factory, YOSAA, Laura Suijkerbuijk, Monique Drent, The Swapshop, Melissa Zee, Hilton Hotel Rotterdam, Rotterdams Weerwoord, Tim Lobker, RRAworks, Léon van Geest, Luuk Degenkamp, VanStijl, Ralf Emmerich, Hans de Jonge, Wendy Krohn, Marjolein Smits Van Oyen
MEMBERS VERENIGING ROTTERDAM CENTRAL
AbmaDiepenhorst Accountants
AKRD
Arconiko Architecten
ASR
Atelier van Berlo
Bar Rotterdam bv
Big Room B.V./Reverse/Mykech
Carthago Consultancy
CBRE
CBRE global investors
CIC Rotterdam
Ciphix BV
Codarts
Colliers
Conix RDBM
Cromwell Property Group
Cushman & Wakefield
DakAkker rooftopfarm foundation
De Mik Real Estate Partners B.V.
DVDW advocaten
Echo
Eneco
Eurekon
Gemeente Rotterdam
Greenberg Nielsen
Greenchoice
Groot Handelsgebouw
Het Block
High Potential Academy
Holmris B8
Humanoids BV
JLL
LaatBloeien
Lebkov & Sons
Lizard Global
Loer Architecten
LS&H Lawyers
Copyright 2024 RCD Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
DISTRICT
LSI Ontwikkeling BV
Lucie Group B.V.
Maarsen Groep
Mess
NS
Ooms Makelaars Bedrijfshuisvesting B.V.
Pluq Studio
PPF
Premier Suites Plus Rotterdam
Provast
Rabobank Rotterdam
Roodkapje
Rotterdam Festivals
Rotterdam Partners
Salsability
SaM& doethetgewoon.
Sanderdebreukconsultancy bv
Scapino Ballet Rotterdam
Spaces Hofplein
Steel Rides
Stichting De Nieuwe Poort
Stichting Theater Rotterdam
Studentflex
Time is the new space
Unilever NV
Urban Minds B.V.
Van der Stap notarissen
vanStijl
Vereniging Rotterdam Central District
Vereniging Verenigd Schouwburgplein
VPS
Workspot
Wrap Maniacs
WTC Rotterdam
Yogaground
ZUS
BIZ PARTICIPANTS
Achmea Pensioen
ADG Beheer B.V.
Boutique hotel
ASR Levensverzekering N.V.
Looije Properties
CBRE DOF Custodian B.V.
Central Post B.V.
CENTRAL010 B.V.
Doric Investment GmbH
Dudok Real Estate
FIRST Rotterdam Gebouw A B.V.
GHG B.V.
Hofplein Offices (Rotterdam) B.V.
Hofplein Ontwikkel B.V.
J.P. van Eesteren B.V.
Maarsen Groep
Magnum Property Limited
Mara B.V. Beleggings en Exploitatie
Millennium Tower (Rotterdam) B.V.
Neo (Weena 200) B.V.
NS Stations Retailbedrijf B.V.
NS Vastgoed B.V.
Pompenburg (Rotterdam) B.V.
ProRail B.V.
Provast
Railinfratrust B.V.
Stadsontwikkeling - Vastgoed
UNION INVESTMENT REAL ESTATE
Wisdom (Weena Tower) B.V.
Yova Central Plaza B.V.
If your company isn’t on this list, please contact info@rotterdam-centraldistrict.nl
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