RCD Magazine - Editie 1

#1

RCD

ROTTERDAM-CENTRALDISTRICT.NL FEBRUARY 2021

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M A G A Z I N E

“LET’S NOT FORGET WHERE WE’VE COME FROM” Bas Kurvers, alderman for the city of Rotterdam

Read everything about three local joints that are definitely worth a visit!

Heilige Boontjes: Roasting coffee for a second chance

Real Estate Company Savills: “This city embraces new ventures”

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EVERYTHING WILL BE ALRIGHT, , LET S KEEP IT MOVING!

Nicholas Shaker " ' Singer OPRICHTER GLOBAL DANCE CENTRE

VISIT US AT GLOBALDANCECENTRE.NL

PREFACE

e xt i s su The ne ed for du l i s sc h e of May the 3rd

PLEASURE TO MEET YOU! Welcome to this very first issue of RCD Magazine! We’ve worked hard these past weeks to put together a community magazine for all workers, business owners, retailers, residents and visitors in Rotterdam Central District (RCD). We hope you’ll enjoy reading it as much as we enjoyed making it.

On the cover of this first issue is Bas Kurvers. Kurvers is Rotterdam’s VVD party alderman in charge of Construction, Housing and Energy Transition in the Built Environment. He talked with us about how the district has changed in recent years and what is still to come. In the rest of this issue you’ll

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find a wide array of local voices who share with you their ideas about RCD and plans they’re working on. For the latest, be sure to check out our Hotspot and RCD Up2Date pages.

We’re proud to have created something uplifting in the midst of these turbulent times, and moreover something that will draw this district closer together. Because that’s part of the mission of RCD: to build a strong, tight-knit community with which we can both weather the storms and celebrate our successes.

Happy reading!

Romy Lange

Rob Ittmann

RCD Publishers

Rotterdam Central District Association

THANKS TO

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M A G A Z I N E

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AND THE AGE OF 3D PRINT ARCHI TECTURE

KOKON, stationsplein 45, 3013 AK ROTTERDAM 010-4117180 www.kokon.nl

INDEX

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15

34

Read everything about three local joints that are definitely worth a visit!

Heilige Boontjes: Roasting coffee for a second chance

Real Estate Company Savills: “This city embraces new ventures”

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11 cove rst or y

“LET’S NOT FORGET WHERE WE’VE COME FROM” Bas Kurvers, alderman for the city of Rotterdam

9 What’s on?

Check the RCD Agenda 11 Bas Kurvers, alderman for the City of Rotterdam: “Let’s not forget where we’ve come from”

20 #RCD Online

“By thinking outside the box, we

22 A flagship project in this area

give our clients a different angle on

The Modernist 25 Column by Eduard Voorn “Give me back a deer park”

14 RCD Up2Date

26 RCD Coffee Talk

15 Heilige Boontjes

29 SIXT

Roasting coffee for a second chance 16 A moment with…

We asked our readers if the cultural offering is enough in RCD 18 Coffee Break With Hans de Jonge

39 Greenberg Nielsen

21 Check these RCD hotspots!

“Congratulations Rotterdam!”

30 Unilever comes to RCD

recruitment!”

40 Kristian de Leeuw “A healthy mix makes a vibrant city” 42 Architecture Hofplein 19 44 Memoboard 48 Read everything about the

33 Erik Pals, Director Scapino Ballet

Helpende Handspray

“Dance brings people together”

49 Join the Rotterdam Central

34 Savills “This city embraces new ventures” 37 TITNS is the new kid on the block!

District Community 51 RCD Members & Colophon

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M A G A Z I N E

provast.nl

PARTNER IN BUSINESS WAAROM VERSTAND VAN ZAKEN MEER IS DAN JURIDISCHE KENNIS? SCAN DE QRCODE EN LEES MEER OVER ONZE BESTAANDE PARTNERSHIPS.

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AGENDA

WHAT’S ON?

For the latest updates and in the event of changes, see www.rotterdamfestivals.nl

© Simone Fratini

FLAMENCO BIENNIAL

through 9 February The 8th edition of the Dutch Flamenco Biennial will be spread out across the year. During January and February, the music and dance festival gathers the stars of contemporary flamenco in an online programme. Expect online talks, documentaries, conferences and more.

INTERNATIONAL FILM FESTIVAL ROTTERDAM (IFFR)

© Evert Buitendijk

ROTTERDAM CHINESE NEW YEAR

1-7 February

15-21 February

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This 50th anniversary edition is divided up into two instalments. The

In 2021 we ring in the Year of the Ox

first, from 1 to 7 February, combines

with a small-scale celebration featuring

an online programme with in-person

characteristic dragon and lion dances in

events at De Doelen and KINO.

© Bas Czerwinski

various locations across the city.

SPORT FILM FESTIVAL ROTTERDAM 14-17 April

This film festival in LantarenVenster presents a three-day programme packed with sports films, talks and awards, © Fleur Beerthuis

ROTTERDAM ART WEEK 1-7 February

making this the perfect place for athletic enthusiasts to enjoy sports films with special speakers and guests. © Sportfilm Filmfestival

© Bas Czerwinski

POPRONDE 20 March

Touring to a different city each week, Rotterdam Art Week transforms the

Popronde provides a stage for talented

city into a mecca for art, design and ar-

Dutch bands. On 20 March, the event

chitecture lovers. It’s a week to discov-

comes to Rotterdam with a programme

er the new crop of art and artists, from

of home-grown artists and bands to

big projects to exhibitions. Though in-

discover at several different venues, all

tended mainly as a platform for Dutch

free and open to the public. Get ready

artists, some fresh European additions

to be blown away by Holland’s top mu-

guarantee a great mix.

sical talent!

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M A G A Z I N E

TEXT Romy Lange & Céline Boute PHOTOGRAPHY Ruben Stam

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COVER STORY

“ LET’S NOT FORGET WHERE WE’VE COME FROM” Born and raised in Rotterdam, Bas Kurvers, alderman for construction, housing and energy transition in the built environment, knows this city like no one else. He was brought up with the sense that he should serve society in some way. And his political work reflects that. Working hand-in-hand with all area stakeholders, Kurvers hopes to make his beloved port city even better.

WHAT WAS IT LIKE FOR YOU TO GROW UP IN ROTTERDAM? ‘I have great memories of my youth. As a kid, I grew up in IJsselmonde and Charlois. Then, in secondary school, my RET pass for zone 5314 opened up a whole new Rotterdam for me. I discovered it’s really a sprawling city composed of lots of little “villages”. My parents felt Katendrecht and Central Station weren’t safe at the time and didn’t let me go there. To put it bluntly, back then this area was a mess. Looking at the Central District now, you see a revamped and dynamic area that is still in full development.’

HOW DID YOU EXPERIENCE THE CITY AS A STUDENT? ‘It was basically an extension of the life I already led. I played football three times a week, with matches on Saturdays. I did well studying history and have good memories of my tutors. When starting on my thesis, though, I began to feel hemmed in. Everything was moving so fast and I didn’t want start a proper job so young. Due to temp jobs at places like Unilever and ABN AMRO through Randstad, my studies got pushed to a back burner. The upshot was that it took me seven years to complete my degree.’

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M A G A Z I N E

COVER STORY

“Looking at the Central District now, you see a revamped and dynamic area that we’re nowhere near finished developing yet.”

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YOU’VE HELD A NUMBER OF MUNICIPAL POSTS. HOW DID YOU GET INTO POLITICS? ‘That didn’t happen until after university. When my football

OTHER BUSINESS DISTRICTS ARE ENVIOUS OF THE MIX OF FUNCTIONS HERE. WHAT MORE CAN WE LOOK FORWARD TO IN RCD?

mates got faster and better at it than me, I decided it was

‘The idea that other cities are envious of this mix is at odds

time for a new hobby – and politics was it. Becoming a mem-

with the feeling people in Rotterdam have, that develop-

ber of the Rotterdam VVD was the first step. In a city like

ments are moving too fast. We need to take those feelings

Rotterdam that’s diverse in so many ways, my eye’s on con-

on board and make an effort not to charge down the same

necting and political civic-mindedness. These topics speak

road as cities like London. That said, RCD is in constant de-

to me. My parents taught me the importance of engagement

velopment and I’m incredibly proud of the resulting mix.

with society. Don’t only focus on yourself; think about all

Next to the station we’ll have Tree House, with a cultural

those others, too.’

platform and an assortment of restaurants on the ground

HOW HAVE YOU SEEN RCD CHANGE THESE LAST YEARS?

floor. That’s guaranteed to bring a lot more life to the area.

RCD will be a place where people want to hang out.’

WWII bombings. Separating functions was prioritized, as

IS THERE ANYTHING YOU WISH FOR THIS DISTRICT?

was creating the country’s first car-free shopping area, with

‘My wish for the district would be that we cherish what we’ve

office buildings concentrated nearby and residential areas

worked so hard to accomplish. This city’s about change, con-

around that. Later on, we realized this doesn’t work. Now

struction, improvement. We should embrace the changes,

we’re very much geared towards creating activities, a lively

but also remember where we’ve come from. Let’s not forget

buzz and adding the residential component. That’s the only

the companies and parties that were involved. We make this

way to get a nice mix of functions as well as a vibrant area

city together.’

‘Reconstruction plans started almost immediately after the

where people want to be. “Shoulders to the wheel and going against the flow to make the city attractive” – that’s our motto, and we’re working hard every day to make it happen.’

COVER STORY

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M A G A Z I N E

UPDATES

RCD

UP 2 DATE There’s no lack of urban renewal and development in Rotterdam Central District. On this page, we run down all the most important news to keep you up to date on the place you work, live or come to visit.

WEENA IN BLOOM This spring Weena is getting a cheerful, colourful facelift.

The City will be tidying up damaged verges and planting them with new flower bulbs, as well as elevating kerbs along the pavement to prevent damage from through road traffic. Before long, it will be time again to snap pretty pictures of the Central District bursting into bloom.

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ELECTRIC CARSHARING PILOT

RISE AMBITION PLAN OF 1.300 HOMES AT HOFPLEIN

In 2021 an electric carsharing pilot will kick off at the covered car park Schouwburgplein 2, aka

Redevelopment of the south-eastern tip of Hofplein is re-

Kruisplein Garage. With the station area ideal-

cently being examined. The ambition of initiator RED Compa-

ly positioned to provide sustainable transport

ny is to potentially build 1,300 homes, offices and a hotel and

links by public transportation and metropoli-

restaurants. This project, named RISE, responds with provi-

tan through roads, RCD was chosen as the test

sions for everything from public housing to premium sector

setting for agreements made under the ‘City

housing. An opportunity for more housing in the city centre.

Deal – Electric Shared Mobility in Urban Devel-

Rotterdam’s municipal executive recently established the

opment’. The EV-sharing pilot will target local

RISE ambition plan. This means green light has been given

office users, residents and visitors in the heart

to the plan’s continued development, although it does not

of the city. Consolidation of shared mobility in

mean the intended plan will definitely go forward. The pro­

the car park will ensure smooth access to mo-

ject still needs further elaboration for the municipality and

bility for all and will free up space at ground

housing corporation Havensteder to be able to make a deci-

level for other uses, like walking, cycling and

sion about its realization.

more greenery. This is necessary because the city continues to grow and streets are getting busier. Parking and charging facilities are all in place, bringing RCD another step closer to a healthier, more inclusive, accessible and greener future. All we need now are enthusiastic par-

TEXT Céline Boute

ticipants!

For more information and updates keep an eye on this magazine or www.rotterdam.nl/deelvervoer

© Claire Droppert

HEILIGE BOONTJES

ROASTING COFFEE FOR A SECOND CHANCE When Rotterdam-based business partners Rodney van den Hengel and Marco den Dunnen hit on the idea to start a coffee roastery, they stumbled onto an untapped market. Now, several years later, Heilige Boontjes (‘Holy Beans’) is paving the way to give young people who are at a disadvantage on the job market a second chance.

It was in the course of their careers in the police force and

we can work with that person and what it will take. Not

reintegration coaching that the pair were struck by how

everyone is a good fit, and we’re honest about that.’ After

few training opportunities exist to help young people

an initial three-month period, they draw up a diagnosis

from troubled backgrounds find work. ‘We wanted to make

and action plan for each hire. As well as offering internal

coffee as an artisanal product available to a wider target

training programmes for young people, the coffee roaster

group’, explains Rodney. ‘We also felt it was important to

also runs a partnership with Albeda College to offer work

offer these youngsters a place where they can grow and

placements. ‘We want to be a model for other employers. It

aren’t dogged by problems from their past. For them, it’s

takes time, energy and a healthy show of anger from time

fun to interact with customers, work with quality products

to time, but you’re making the city a better place.’

INCLUSIVE COFFEE ROASTER

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M A G A Z I N E

ACTIVE CITIZENS Rodney and Marco’s coffee roastery has built a platform

Regardless of background, ethnicity or sex, at Heilige

for a brighter future. Over the past six years, they’ve grown

Boontjes everyone gets the same treatment and pay

from one pop-up shop to two locations plus a webshop

cheque. Young hires arrive via various routes – through

dedicated to lending a helping hand to more than 120

the city’s youth desk, employer service point, the police,

young people. ‘People have no idea how much impact

probation service, or by applying on the website. ‘We train

they’re making by buying our coffee. Our hires re-engage

around 25 youngsters a year. Our expertise is on the streets

with society as active citizens.’ In the future, the two hope

and in employment. The first thing we look at is whether

to roll out their concept to more cities in the Netherlands.

TEXT Céline Boute

and make progress.’

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VOX POPS

MOMENT WITH...

Rotterdam Central District is a district in development.

To get a better sense of the local look and feel, we took to the streets to ask you, our readers, if the cultural offering is enough. On a sunny winter’s day, you gave us lots of fantastic tips and ideas.

JULES SEKIMONYO (28)

‘What springs to mind when I think of culture in this area are De Doelen, Pathé and Scapino Ballet. But it’s always busy here

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on Friday nights, too. Around city hall and Hofplein there are activities and small events going on with fun stuff to do. The cultural scene is varied enough here in RCD.’

KERRY (19)

‘I think it’s a good thing if people can express themselves. There’s not a massive amount of art in this district, so that would definitely give it some more charisma. It would be exciting if the city presented more art. Things like exhibitions, graffiti or dance. A little more freedom in what’s possible

TEXT Céline Boute

PHOTOGRAPHY Ruben Stam

could make it more lively.’

LALU IRGA (26)

‘It feels weird to think about this now because the cultural offering has been so thin for a while. I think what’s missing in the Central District is a place where people can gather to share thoughts and ideas. It would add an extra dimension if you had that here amid all the grey buildings.’

VOX POPS

JELLE HAGOORT (21)

‘What makes this part of the city special for me personally is the combination of modern buildings and old properties. The station is amaz-

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ing too and chimes well with the district’s modernized elements. The city really looks like lots of people have worked hard to make it better and more attractive.’

BART NESTELAAR (26)

MARTA GONZALEZ (36)

‘As a musician and student at Codarts, I’m hugely impressed

MADELEINE ZIMMERMAN (74)

I no longer live in Rotterdam but I did way back when I was a student. It’s the perfect city for a

‘This is a part of the city with a con-

cultural outing. A couple of years

centration of big business and offic-

ago there was the project with

es. The Kruiskade has a bit more of

The Stairs at the Groothandels-

a cultural scene in terms of the mix

gebouw, where you had a view

of eating places, which I personally

of the whole city. That was such

love. Rotterdam attracts many cul-

fun. There’s always something to

tures and that’s sure to become more

do and these events make the city

visible in the street scene over time.’

even more appealing.’

MIRRE VAN DER WINDT (19)

‘It’s cool to stop and think about

by the cultural span of RCD. I

that. Art and culture could play

also live here, and the buildings

a bigger part in the district, if you

are stunning and artistic. And

ask me. The buildings are most-

there are major theatres near-

ly big and grey, and exhibitions

by. Culture plays a vital role in

or other cultural activities could

the city, and there’s no shortage

make it a fun place to hang out

of it here.’

from day to day.’

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M A G A Z I N E

INTERVIEW

COFFEE BREAK WITH HANS DE JONGE

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WHAT ‘S YOUR LINK WITH RCD?

like eating, cultural activities and meeting places. By pro-

In 2014 the City of Rotterdam approached me to succeed Hans

gramming activities in the district and creating plans to make

de Boer as chair of the RCD Association after he became pres-

it greener and more sustainable – in terms of energy, water,

ident of VNO-NCW. As a professor at TU Delft and board chair

heat, etc. – we’re hoping to give this part of the city a boost.

at Brink Groep, I’d already been involved in several strategic

Mobility is obviously a big issue in RCD, which has lots of traf-

projects in Rotterdam. Later, when Brink Groep moved its

fic flows converging around the station and all the associated

western branches to the Groothandelsgebouw, I also became

parking challenges we’re keen to tackle. We organize activi-

a ‘local’, as it were. But as a Rotterdammer born and bred, ob-

ties to maximize connections among people in RCD and so

viously I already knew the district well.

promote collaborative endeavours. Together, we can achieve more in this district than any one entity working alone.

YOU’RE CHAIRMAN OF THE RCD ASSOCIATION. WHAT IS IT ABOUT THIS POSITION THAT DREW YOU?

IF IT WERE LEFT UP TO YOU, WHAT WOULD YOU ADD

RCD is a vital part of the city. To advance the city’s economic

OR CHANGE IN RCD?

objectives, we need innovative companies, good links, edu-

I’d like to see the existing plans carried out at speed so we can

cated professionals, affordable housing and good residential

see many more homes, green spaces and publicly accessible

environments. RCD already offers a lot of that and can accom-

ground floor spaces in the near term.

plish a great deal more through partnerships with public and

private entities. It has grown into a place where big transna-

WHAT IS IT ABOUT THIS DISTRICT THAT WON YOUR

tional corporations, small innovative startups and creative

HEART?

and cultural organizations all work together, and where a

RCD has a combination of rough-around-the-edges and pol-

huge amount of new housing will be added over the coming

ished, corporate and startup, work life and home life that I

years. I want to help make that happen.

think is very exciting. You don’t see much of that in cities and it creates tremendous possibilities for this district.

TEXT Romy Lange

WHAT SORTS OF THINGS IS THE ASSOCIATION DOING TO INJECT EVEN MORE LIFE INTO THIS DISTRICT?

IS THERE ANYTHING ELSE YOU’D LIKE TO SHARE

We’re connecting people and organizations around three core

WITH OUR READERS?

themes: vibrancy, sustainability and mobility. For the first

I hope readers will be just as intrigued as a I am and triggered

one, the ‘eye-level experience’ is key. We’re encouraging build-

to think about the future of this district or to suggest con-

ings to open up their ground floor spaces for public functions

crete actions. We’ll welcome new initiatives with open arms!

HANS DE JONGE (69) RCD Ambassador Job: Professor emeritus at TU Delft Hobbies: sailing, open water swimming, sculpting Favourite spot in RCD: Rotterdam CS centre-side entrance hall

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M A G A Z I N E

“ We’re connecting people and organizations around three core themes: vibrancy, sustainability and mobility.”

#RCD ONLINE

SHARE YOUR VIEW ON #RCD

@gaby.gut.health

@stadstekenaar010

@micks.photo

@thijs_groeneweg

20 @yukiotsubasa

@rotterdam_photos

@laura_sonneveld

@dutch_droneshooters

@groothandelsgebouw

@vinnrotterdam

@centraldistrict

@midi_pictures

/rotterdamcentraldistrict

@theopeekstok

Rotterdam Central District

/ vrcd

HOTSPOTS

HOTSPOTS This city is sizzling with all kinds of hotspots.

Including in the Central District, where you’ll find loads of colourful, fun and tasty places to grab a bite. In this issue, we line up three local joints that are definitely worth a visit, each with its own focus and flavour.

© Niek Hage

ROODKAPJE Located on Delftseplein in the heart of the city since 2000, Roodkapje (Dutch for ‘Little Red Riding Hood’) is a friend-

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ly home away from home, where art,

ALTIJD IN DE BUURT

music and food converge. The small cre-

In the Groothandelsgebouw there

al platform into a place where up-and-

are several eateries. One is Altijd in de

coming young musicians, artists and

ative team have worked long and hard to develop this multifunctional cultur-

Buurt, a lunch café that’s also great for a

programme makers can meet and cheer

leisurely brunch. The beautiful interior is

each other on. It’s also a fun stop during

big, bright and green. And there are spac-

a day on the town, where you can al-

es to suit everyone, from wooden huts

ways catch an interesting exhibition.

JACK BEAN

And their cultural supermarket which

have a chat between the plants. There’s

Looking for a lunch option that’s ethical

your creative side, sending you on your

also a mouth-watering menu inspired by

and eco-friendly? Then check out Jack

way with a basket packed with artistic

American classics like the Philly chees-

Bean across from the central railway

goodies. To complete your visit, tuck

terrace to cosy corners where you can

opened last year is sure to appeal to

esteak, chicken, waffles and pancakes –

station on Kruisplein. The streamlined

into an all-veg version of Rotterdam’s

all served up with a Dutch twist. It’s the

glass restaurant is right in tune with

favourite fast food – the kapsalon – by

perfect place to try something new!

this modern part of Rotterdam. And it’s

Burgertrut.

M A G A Z I N E

committed to a healthy future for paplant-based and features juicy burgers, tasty wraps and healthy bowls, all pre-

© Niek Hage

trons and the planet. The menu is 100%

pared with products from Holland and with options to please every palate.

Plus, it’s affordable and easy to take home or get delivered. They also do catering for meetings, conferences and even large events. No order is too tall for Jack Bean, so don’t wait and come get your Ultimate Kimchi Special!

TEXT Céline Boute

to work in to a spacious, sun-drenched

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THE MODERNIST

Maarsen Groep is a family office that develops, transforms and renovates (existing) real estate, thereby contributing to city sustainability. The company, which has been in business for more than 70 years, is now run by third-generation family member Monique Maarsen. She heads a dedicated team of approximately 20 employees, who are experts in Property Development, Asset Management and Finance & Control. All undertakings are pursued via Maarsen Groep’s core values of Entrepreneurship, Independence and Transparency.

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A flagship project currently nearing fruition in the Weenapoint redevelopment is The Modernist. Monique goes into detail about this new RCD landmark.

“The Modernist is the latest building in a series of developments we are completing in the Weena area. In 2007, we bought the entire Weenapoint development, a parking garage and four office buildings, in order to realize a phased redevelopment.

“We have renovated the parking garage and made it more sustainable. We’ve also brought sustainability to the monumental building known as being the former Bouwcentrum, which is now used as Greenchoice’s head office. Building D has been demolished and a new building developed in its place for FIRST Rotterdam. Building A (Premier Suites & Offices) still has the same architectural appearance, but literally everything inside has been refurbished, including all the technical installations.

“The Modernist is the final phase of the redevelopment of WeenaPoint and it feels as though we’ve saved the best for last. To us, this is the icing on the cake, not just for the Weena area but, actually, for the entire Rotterdam Central District (RCD). That feeling comes from the combination of

functionality and style. Weenapoint used to just be a collection of offices. Now, these are complemented with high-quality retail spaces a hotel and residences. And the latter is really something of note. Since the area’s redevelopment, this is now a place people really want to live, in the heart of the city, just across from the station. That certainly wasn’t the case a few years ago. With its combination of spaces to work, live and relax, The Modernist brings a new dynamic to the RCD. “The Modernist will be a characterful building that fits in with the Rotterdam architecture, and in which the various users can express their individual identities. The office frame is a distinctive and glistening building with its own identity and appearance. The same goes for the residential towers, whose inhabitants will soon feel at home in their own, characterful building that feels a world away from being part of an office building and with great views over the city. Everyone who uses The Modernist will have a strong sense of knowing and feeling that the building is designed around their needs.”

TheModernist.nl

“OUR AIM IS TO HELP CITIES BECOME MORE BEAUTIFUL AND LIVABLE PLACES, THROUGH DEVELOPING THE BEST OFFICES AND RESIDENCES.”, EXPLAINS MONIQUE MAARSEN.

Alongside some notable projects in Amsterdam, Maarsen Groep has been playing an active role in transforming Rotterdam.

“In Amsterdam, we recently delivered a property called Hourglass, which houses the new Loyens & Loeff Amsterdam office and Premier Suites’ second hotel in the Netherlands. In Rotterdam, we were responsible for the renovation and transformation of the Westerlaantoren (VOPAK head office). For the past decade, the majority of our Rotterdam activity has taken place in the Weenapoint redevelopment, opposite Rotterdam Central station.”

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M A G A Z I N E

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OPENING SOON IN ROTTERDAM Next to the Rotterdam Central Station

HOTEL NOT HOTEL Hotel not Hotel works with many different artists to create something unique for the hotel. Arno Coenen (known for the 11.000 square meter artwork in the Markthal) designed a room for Hotel Not Hotel Rotterdam.

www.hotelnothotel.com

COLUMN

“ GIVE ME BACK A DEER PARK”

EDUARD VOORN

Once upon a time, deer frolicked on the stretch between Rotterdam Central Station and De Doelen. Deer? Yes, deer. Smack in the centre of Rotterdam was an honest-to-goodness deer park. These days, you’ve got to head to the Kralingse Bos to spot any of those. But in the 1970s and 80s, the expansively broad Weena heading towards Hofplein had space aplenty for a whole herd of adorable Bambis, as well as for a park on the Weena – colloquially christened Worstbos in honour of alderman Jan Worst – which was developed after construction of the country’s first

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metro line, to Rotterdam-Zuid.

But that’s not all we had once that’s lost now. Besides green, there

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was blue. Water. Small fountains where neighbours could congregate and dip their toes in summer. I used to stroll my daughter Robin over to Schouwburgplein, which had charming fountains splashing clean water. She had floaties to paddle around in while I sat on the side and chatted with neighbours. Back then, the city centre was still green and some more blue than it does now, but in the decades since every planted patch has been carpeted with shiny high-rises.

The result of this building frenzy is that now it’s too hot in summer and the centre has insufficient drainage capacity to cope with heavy downpours. But there’s something else that’s odd. Because aren’t there any children living in RotEduard Voorn is a freelance

terdam Central District anymore? Apart from the odd hipster family, RCD has far

journalist with a focus on

too few couples with kids. Then again, where could you take kids to safely splash

economics, and first and foremost a Rotterdammer. He

or play outside these days? There’s only the playground at the far end of Weena.

lives in the Little Volendam area on the outskirts of Rotterdam Centre District, has breakfast

Luckily though, we’ve got young landscape architect Linde Elsinga of Echo Urban

at Op Het Dak, eats his pizza at

Design, based in the Groothandelsgebouw, who’s on the RCD Climate Team and has

Bird, raises a pint at Biergarten,

taken up the gauntlet to reintroduce plants and water to create a pleasant living

gets his caffeine fix at Lebkov

environment. She’s certainly got her work cut out for her, but she’s got my support.

and catches the latest flicks in Pathé Schouwburgplein. His kids

After all, with all the residential buildings slated to go up in and around RCD, ‘tree

were born in the now-famous

alderman’ Bert Wijbenga’s (VVD party) plans to green Hofplein and the creation

Mecanoo architectural firm’s first

of Hofbogenpark won’t be enough. Besides the chirping of birds and the rustling

project on Kruisplein.

of trees, a green/blue urban centre also needs to ring with the sounds of children playing. I say, give them a deer park!

M A G A Z I N E

COFFEE Getting together for coffee and a friendly chat was just one of the things we had to miss out on this past year. With that in mind, we asked you who’s the first person you’d want to sit down for a coffee with.

26

MICLE JALIENS (66)

INTERNATIONAL RELATIONS AND

TAX OFFICE IN ROTTERDAM

PHOTOGRAPHY Ruben Stam

SASHA VAN HOORN (20)

CITY OF ROTTERDAM

‘I think it would be really wonderful to

‘Finally this winter I’ll be able to visit

‘That’s an easy one for me: with my

go for coffee with the Antillean-born

my parents in Mozambique. The only

co-workers chatting around the office

artist Anton Vrede. He’s lived in Rot-

downside is I won’t see my best friend

coffee machine. We’ve all been working

terdam for years and his work is very in-

Sterre for a longer time. Because of so-

from home for months, and having that

TEXT Céline Boute

AAT BRAND (66)

tercultural. That’s probably to do with

cial distancing, it’s been a while. Spend-

moment to chat over coffee is some-

his background, but it makes me curi-

ing a few hours to catch up over a cup of

thing I really miss. When we have that

ous about what inspires him. I wager it

hot cocoa is high on my list.’

back, I’ll be a happy man.’

ORGANIZATIONS

would be a fascinating conversation.’

E TALK R C D

27

M A G A Z I N E

ANKE NEECKE (42)

EELCO WORTMAN (36)

ROSE DALTON (19)

KWK HUISVESTINGSREGISSEURS

SELF-EMPLOYED PHOTOGRAPHER

BALLET DANCER

‘A former colleague, Sef Hendrickx, and

‘This period we’ve been living in for near-

‘I’ve been away from my home in Austra-

I did a fun project together and we al-

ly a year makes me very curious about

lia for several years now. Before coming

ways kept in touch after that. But with

Mark Rutte. Not politically, but about

to the Netherlands I lived in Germany

the pandemic it’s been almost a year

him as a person and his opinions. It’s

for a few years and my best friend still

now. It would be so nice to be able to

been a tough time for everyone, and he

lives there. It’s been nine months since

really look each other in the face over a

has to unite us as a country. I really won-

we last saw each other. It would be su-

cup of coffee and to hear what he’s up

der what it’s like for him, and that would

per nice to have drinks with him again.’

to these days.’

make for great coffee conversation.’

GERSHWIN APARTMENTS, AMSTERDAM

28

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Every week!

Comfortable working from home space

..while staying connected with fast and private WiFi

Municipal registration possible?

Check!

A fully equipped bake-your-own-bread kind of kitchen

‘Live your best life’ type of furniture

Stay fit and relaxed in one of our health clubs *at selected properties

Park your limo at your private parking spot

NEW ORLEANS, ROTTERDAM

N ENW E WA M AM S TSETREDRA DM AM , A , M AM S TSETREDRA DM AM

SIXT

With this terrific new magazine for and about the Central District. It’s certainly welldeserved, because what a fabulous place this is! With startups and established multinationals, fledgling creatives alongside big-time investors, and hotspots with still a few rough edges, there’s room for everyone here. And that makes this the place to be in Rotterdam.

CONNECT, SHARE, SUSTAIN

MORE SPACE

We’re eager to help make this district even better. And we

We’re proud to be one of the first shared mobility ser-

embrace your values: to connect, share and sustain. Last

vices in Rotterdam. Together with public transport and

summer, we launched our SIXT share carsharing service here,

other shared mobility providers, we’re working towards a

making hundreds of share cars available to everyone in and

future in which it’s no longer necessary to own your own

around Rotterdam’s city centre through the SIXT app. SIXT

car. Not only is it cleaner, it also creates more space for

share cars can be parked anywhere in the service area, mak-

people. Efficient use of just a single share car translates

ing it super convenient. And we’re connecting Rotterdam

to 12 fewer private cars on the road. And that in turn frees

with other major centres as well, because you can also drive

up space for more productive uses than vehicle parking.

our share cars to The Hague, Amsterdam or the airport and

We’re thrilled that the City is also on board and swiftly

leave them parked there. Saves on parking fees, too! It goes

expanding carsharing facilities, so we can create more

without saying that all of our cars are fully electric, helping

space and make Rotterdam Central District more accessi-

to make urban life that much more pleasant.

ble than ever.

And, should you need a car for longer, you can always drop

DOWNLOAD THE SIXT APP

by our office in the Hilton on Hofplein to hire a car. We look forward to serving you and hope to greet you as soon as circumstances allow at one of our many hotspots in the Central District!

29

M A G A Z I N E

TEXT Romy Lange & Céline Boute PHOTOGRAPHY Ruben Stam

CONGRATULATIONS ROTTERDAM!

R C D

RCD PARTNER

UNILEVER COMES TO RCD Unilever is one of the biggest iconic multinationals, and it’s part of the fabric of Rotterdam. Now, after 15 years, the company has traded its riverside offices in deBrug for the hustle and bustle of Rotterdam Central District. Architecture firm Mecanoo gets the credit for transforming the 6 top floors of its new base in a 60s-era building on Hofplein into a miniature Unilever City.

30

“The collaboration was excellent and it’s great to now be at the heart of all the action in Rotterdam.”

TEXT Romy Lange & Céline Boute PHOTOGRAPHY Ruben Stam

JOANNY LIJBERS

“The building’s identity as a whole revolves around several key themes.”

ARNE LIJBERS

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31

AT THE HEART OF THE ACTION IN ROTTERDAM

themes, explains Arne: ‘connectivity

as well as different rooms to make un-

via open spaces, integrating agile work-

disturbed phone calls, work quietly or

RCD welcomed the big-league player

ing through a variety of workspace

just take a break. And of course, every-

this summer, when Unilever closed a

settings, lots of planting, promoting

thing has now been set up in a totally

chapter of its history at the Nassau-

health, and showcasing the Unilever

Covid-proof way.’

kade. From its new home at Hofplein,

brands. That’s all tied in with the “Uni-

the company turns a fresh face to the

lever City” concept, centring on links

OFFICE HOTSPOTS

future. Conveniently closer to consum-

with the city.’

The building also boasts two hotspots

ers, shops and restaurants – where

in the form of the ‘Lipton Bar’, where

- here the company also benefits from

ACTIVITY-BASED WORKING

better city and regional public trans-

Dating from the 1960s, the building on

a gathering-space for knowledge-shar-

port possibilities, better suiting both

Hofplein has a vertical orientation in

ing. There are also Brand Hubs cele-

the companies health and sustain-

which all the levels link together. Me-

brating Unilever’s products and artic-

ability targets. Unilever HR director

canoo’s design draws on the concrete

ulating its distinct identities. Joanny

Joanny Lijbers and her brother Arne

features to create a horizontal street,

explains, ‘The beauty and personal care

Lijbers, associate partner at Mecanoo,

in a layout made to maximise mul-

department has a small hair salon, the

tackled the interior transformation.

tifunctionality and flexibility. Arne

home care department has a washing

‘The collaboration was excellent and

states, ‘We wanted to take the Unile-

machine and dishwasher for product

it’s great to now be at the heart of the

ver supermarket feel of the old loca-

tests, and on the top floor are profes-

action in Rotterdam’, enthuses Joan-

tion, frame and showcase that. A mod-

sional kitchens for our foods business.

ny. ‘The fact that we were able to piv-

ular cabinet system has been used to

So, the office is equipped with every-

ot smoothly with the municipality of

carve out departments and functional

thing we need, located in a great part

Rotterdam ensured a fast and flexible

spaces and creates a consistent identi-

of the city amidst creative agencies,

transition.’ The building’s identity as

ty and unity throughout the building.

start ups and other large companies.

a whole revolves around several key

There are plenty of co-working spaces

It’s a wonderful space to be.’

Unilever-products are sold and used

staff can grab a drink with colleagues or clients, and ‘The Townhall’, meant as

M A G A Z I N E

LEGAL – RISK & COMPLIANCE – DIGITAL & IT – HR – MANAGEMENT

32

Great leaders, don’t set out to be a leader.

They set out, to make a d ifference.

It is never about t he role, always about t he goal.

Find ing t hose leaders, t hat is our business.

EXECUTIVE SEARCH

ASSESSMENTS

COACHING

TRANSITION OUTPL ACEMENT

WWW.CONFIUS.NL Amsterdam +31 (0)20 - 7670411 Rot terdam +31 (0)10 - 7670591

INTERVIEW

© Joris-Jan Bos

“DANCE BRINGS PEOPLE TOGETHER” The Netherlands’ oldest dance company is Rotterdam-based Scapino Ballet. It was back in January 1946 that they put on their first production in Amsterdam’s Carré theatre.

Seventy-five years on, they’re one of the leading lights in Rotterdam Central District’s cultural scene. Erik Pals, the company’s business director, takes us back to his favourite première and explains what art and culture do for the city.

Last year was in so many ways a chal-

R C D

lenging one for the art and culture sector. But it didn’t knock Scapino from its course. Even with theatres allowing

33

only small audiences, the company has been touring the country to offer its loyal public a magical evening. ‘We feel we mustn’t complain’, says Erik. ‘With

© Joris-Jan Bos

ministerial and municipal support, we’ve been able to carry on, and so we’re performing where we can. It’s precisely in these times that we want to offer distraction.’

PINNACLE IN FERRO DOME Looking back to the days when there were no restrictions, it was five

M A G A Z I N E

years ago that Scapino Ballet pulled out all the stops to celebrate its 70th anniversary. In sheer scale, its festive production TING was the biggest the company had ever done. ‘TING was my first première as a director and I remember it with pride. It was a colossal project in the Ferro Dome gas holder in the port area. The venue had to be completely rebuilt into a theatre with all the basic facilities like electricity and water. It was a challenge on all fronts, but equally a very instructive and extraordinary period.’

EDUCATIONAL PROJECTS As well as spectacular theatrical productions, Scapino Ballet also works to interest young people in art and culture. ‘I see culture as having two key aspects. First is the appeal it lends a country and a city, followed by its value for people’s personal development. Our educational projects bring art and culture to Rotterdam’s youth. Scapino Ballet does a form of dance, and that makes it close to what kids see every day. Through culture, people open up to each other.’

TEXT Céline Boute

Erik Pals, Director Scapino Ballet

RCD PARTNER

“ THIS CITY EMBRACES NEW VENTURES” Besides an exceptionally diverse population, Rotterdam is also distinguished by the rich mix of buildings in the city’s centre. Savills, a major player in the global real estate sector, is involved in many of the city’s investment transactions and keeps a close eye on developments.

Office real estate trends in Rotterdam differ from those in other major Dutch cities. Jordy Diepeveen, head of Acquisitions at Savills, says that in recent years 45% of the market has moved into the city centre. ‘That shift and interest in city centre real estate exceeds what you see in cities like Amsterdam or

34

Utrecht. Rotterdam’s CBD was the first mixed-use development and that is a massive edge. Here we’ve got not only ultra-modern towers like FIRST, but also fifties-era buildings like the Groothandelsgebouw.

TEXT Romy Lange & Céline Boute PHOTOGRAPHY Ruben Stam

And that these buildings are all just a stone’s throw apart is a real attraction for area users.’

Jordy Kleemans, Head of Research & Consultancy, Douglas van Oers, Director and co-head of Logistics & Industrial and Jordy Diepeveen, Head of Acquisitions at Savills

INTERNATIONAL APPEAL

el lets employees choose between working at their head

Alongside the hardworking mentality that so defines this

office at a central location or at a more regional spoke loca-

city, Rotterdam Central District is now also embracing in-

tion. This could result in more people working from home,

novative sectors like tech and gaming. According to Jordy

but also in the use of flexible workspaces closer to home.

Kleemans, head of Research & Consultancy at Savills, this

Going forward, we expect a growing number of employers

is an important factor for international firms. ‘Also unique

to factor this into their workplace strategies, whilst being

to this location is the wide range in office and residential

careful to preserve the appeal of the hub as a space in which

rents. Whatever you’re looking for, you can find it here.

to collaborate, socialize and promote the business culture.

Rotterdam’s well-known port makes it a comfortable first

Now that we’ve experienced that we can work anywhere we

choice for companies and investors.

want, offices will be a place to meet up

And on top of that, the 2016 Lonely

and work together.’

Planet listed it as one of the world’s top 10 must-see cities. Rotterdam offers a foundation for startups, tech companies and innovators. We’re a city that embraces new ventures.’

FLEXIBLE WORKING CONCEPTS

“Rotterdam’s CBD was the first mixed-use development and that is a massive edge”

‘CUT THE CRAP AND GET TO WORK’ Rotterdam is celebrated for its diversity. And as a place where everything works harmoniously together. Douglas van Oers, head of Logistics & Industrial at Savills, thinks the city’s authentici-

The first conversions to multifunction-

ty is making way for more innovation.

al buildings date back to 2012. Around

‘There’s a raw “cut the crap and get to

7% have been redeveloped as homes or hotels. Says Klee-

work” mentality rooted in the port. Shoulder to the wheel

mans, ‘Owing to that mix, vacancy levels have gone down

and keep pushing ahead, that’s what Rotterdam lives by.

from 15% to 11% since 2016. Creating flexible workspaces

Nevertheless, logistics needs to continue innovating. Mus-

like Tribes became one of the principal areas of investment.’

cle-power needs to be balanced by brainpower. What’s

During the height of the coronavirus crisis, it became clear

emerging in the city centre has direct ramifications on the

that working remotely was a solid option and, as a result,

port.’ The future link from Westland to the Europoort will

new concepts are being developed for the organization of

improve access to the port. This is a way to invest in a sector

these workspaces. The hub-and-spoke model is one example

that needs transformation, and so to reach the right peo-

of such a concept. The term comes from the aviation sector,

ple. As Van Oers puts it, ‘By upgrading the port, the synergy

explains Diepeveen, where smaller aircraft service smaller

between function and knowledge-sharing will become visi-

‘spoke’ destinations from one major central ‘hub’. ‘The mod-

ble here as well.’

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35

M A G A Z I N E

IN MEMORY OF

HANS DE BOER 1955 - 2021

When this issue of RCD Magazine went to print, we received the shocking news of the sudden death of Hans de Boer, our first chairman. The Rotterdam Central District Association was founded in 2009 as a cooperation between public and private partners and Hans was co-founder and

36

chairman from 2009 till the end of 2013.

Parties signed an agreement to cooperate in the development of this area in 2007 and agreed to organise themselves in RCD. Hans was a very special and energetic man with a good sense of humour. Bringing together parties with conflicting interests was his trademark. He confronted, provoked and showed parties their common interest and did this in a straightforward and open way, using humour whenever tensions became too big. His extensive experience in many different functions was a great help in finding solutions for a number of complex problems. As an economist he worked in many functions for the public sector, was an entrepreneur, consultant and even candidate mayor for the City of Rotterdam in 2008. From 2014-2020 he was chairman of VNO-NCW (Dutch Association of Entrepreneurs), a major force in national politics before he retired. In his case ‘retirement’ meant just shifting gear and making plans for future work. Unfortunately his life ended way too soon. We cherish his legacy and his contribution to RCD. On behalf of the board of RCD Hans de Jonge, chairman

© Sebastiaan ter Burg, cc by 2.0

PODCAST

TIME IS THE NEW SPACE (TITNS) IS THE NEW KID ON THE BLOCK!

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Time is the New Space (TITNS) is the new place to be in RCD (Schiekade no. 185) for online and in-person events, recordings, live streams, Friday post-work drinks and cheese toasties and coffee to go every weekday afternoon.

WHAT TITNS HAS TO OFFER: • City lab – Here, we’re researching the needs of the city, now and in the future. As well as trying out and thinking up creative solutions, we also offer an experimental space to look at the needs of the modern city. For Rotterdam!

• Podcast café and studio – Every Friday starting from 4 pm TITNS morphs into Rotterdam’s first Podcast café. Attend live recordings or make a podcast of your own in front of a live audience. Snacks and drinks included, of course. Interested in recording in our Podcast studio? Check out our website for the options.

• Event space – A multi-purpose space for brainstorming, meetings, live music, product presentations and las fiestas, online and offline.

• RCD Clubhouse – Our community clubhouse is the place to find out about the latest developments in RCD. Every month we zoom in on For more info and

RCD, offering a chance to learn more about the neighbourhood and

prices, please visit

get to know your local neighbours during Friday post-work drinks.

www.timeisthenew.space

RCD Association members enjoy a discount on the use of all TITNS

Rates differ for cultural and non-cultural activities.

facilities.

• Toasties To Go – Grab a cheesy sourdough toastie and coffee to go on weekdays from 12 noon to 3 pm.

Time is the New Space is a partnership between Nikki van Dijk, Jorn de Vries, Jeff van Hoek and Rob Ittmann.

37

M A G A Z I N E

38

TALENT. GROWTH. SUCCESS.

OFFICE AMSTERDAM WTC, F TOWER 3RD FLOOR, STRAWINSKYLAAN 381 1077 XX AMSTERDAM +31 (0) 20 333 7888 WWW.GREENBERGNIELSEN.NL

OFFICE ROTTERDAM WEENA 690 MILLENNIUMTOREN, 26E ETAGE 3012 CN ROT TERDAM +31 (0) 10 268 71 40 WWW.GREENBERGNIELSEN.NL

MAKING A DIFFERENCE IN FINDING FINANCE PROFESSIONALS

INTERVIEW

‘BY THINKING OUTSIDE THE BOX, WE GIVE OUR CLIENTS A DIFFERENT ANGLE ON RECRUITMENT!’ Greenberg Nielsen is a recruitment agency specialized in finding the right finance professionals. Established in Amsterdam in 2011, two years ago the company opened a second office in Rotterdam. Now in its tenth year, Greenberg Nielsen’s team of more than 20 people is working hard to make the agency’s next ten years just as successful! We caught up with agency recruiter Eline van der Stee to talk about the firm and her work.

HOW LONG HAVE YOU BEEN WITH GREENBERG, AND WHAT DOES YOUR JOB INVOLVE?

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39

‘I joined in November 2018 as one of the first three consultants at the Rotterdam office. As a consultant, I have a 360 degree role, meaning I work on both the client end and candidate end to make the right match for both sides.’

Eline van der Stee, consultant at Greenberg Nielsen

WHAT CAN YOU DO FOR COMPANIES IN ROTTERDAM CENTRAL DISTRICT? ‘Greenberg Nielsen helps companies find professionals to fill financial posts. We recruit for both permanent and temporary posts, from financial operations level to senior financial roles. Thanks to

M A G A Z I N E

our clearly and innovatively designed process, we can quickly find cesses for clients so their departments can devote themselves to their core business.’

WHAT SETS YOU APART FROM OTHER RECRUITMENT AGENCIES? ‘Greenberg Nielsen on finding the talent that will enable an enterprise to grow and succeed. We do that by translating the required skill set into the right personality profile. In other words, we want to ensure a real click between the candidate and the client, so we focus on the person behind the CV. By thinking outside the box, we give our clients a different angle on recruitment!’

Greenberg Nielsen is always looking for top recruiters!

Want to join their team? Send an email to info@greenbergnielsen.nl.

TEXT Romy Lange

‘Greenberg Nielsen focuses on finding the talent that will enable an enterprise to grow and succeed.’

the right candidate for a company. We take care of the whole pro-

SUCCESS STORY

A HEALTHY MIX MAKES A VIBRANT CITY Kristian de Leeuw may not have been born and raised in Rotterdam, but he’s part of the fabric of this port city. It all started with the parties that became BAR on West-Kruiskade.

These days he’s a mainstay of the Schieblok, where he opened the Central District’s first retro arcade hall.

TEXT Céline Boute PHOTOGRAPHY Ruben Stam

40 For someone with a degree in history, entrepreneurship

of venues in Rotterdam. They were a hit and demand grew.

was not the most obvious career move. But when Kristian

‘The city had no established nightclubs such as this, so we

arrived in Rotterdam 11 years ago to train with a photogra-

decided to be the first. That was in Rotterdam Noord. BAR

pher he met Jetti – the woman who’d become his business

on West-Kruiskade came shortly after that and we had a

partner. While working at the ROOM hostel, he found he

blast there for two years. Then, through our connections

preferred the Rotterdam mentality of ‘less talk, more ac-

with Zus Architecten, we started at Schieblok.’ The simple

tion’. ‘Working at the hostel, it became apparent there

concept behind BAR was scaled up into a multifunctional

wasn’t much entertainment in Rotterdam’, Kristian recalls.

club with theatrical performances, club nights and a res-

‘Berlin was our inspiration. There, nothing is over-the-top

taurant. A possible relocation was derailed in 2019, but

and it seems like everything is possible. We decided to stop

that didn’t dampen Kristian’s entrepreneurial spirit, and

moaning and do something.’

so the idea for a retro arcade hall was born.

URBAN LIFE

POING ARCADE

Rotterdam is in the midst of a transformation. Just ten

As the district grew, so did the search for concepts that

years ago the city’s image was pretty different. ‘When uni

would appeal to a broader public. Kristian realized a ret-

friends asked where I wanted to live, this city didn’t even

ro arcade with classic game machines and club nights on

come to mind. But I wound up here by chance and ended up

weekends would be a perfect match. The name is a nod to

sort of falling in love. You don’t see that rawness of aban-

the popular music scene. ‘POING links back to a track by

doned buildings and street art in other cities. Looking at

Rotterdam Termination Source, a great techno track from

the Central District specifically, I’d say we’ve definitely

1992. The great thing about the arcade is that weekends

contributed to its popularity now. It’s the mix of living,

are packed with families, on weekdays we get office out-

working and entertainment that make this area a great

ings, and the old crowd from BAR still stick around for a

place to be. And that’s the key thing we need to hold onto.’

game and dance nights in the club.’ Predicting the future is difficult in these times, but his next entrepreneurial dream

Kristian and Jetti’s entrepreneurial success started with

is to open an outdoor club with a big terrace. For now

their ‘Society for Public Happiness’, or MAVV in Dutch for

though, Kristian’s focus is on the arcade, which he hopes to

short, that set up parties both legal and illegal at all kinds

see back in action again soon.

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41

M A G A Z I N E

“ The city had no established nightclubs such as this, so we decided to be the first.�

ARCHITECTURE

19

HOFPLEIN: FORMER SHELL BUILDING 42

Rotterdam is continually evolving. The city is famed for its great diversity of 20th-century architecture, as well as its newer ultramodern structures.

In each issue, we shine a spotlight on one of Rotterdam Central District’s iconic buildings. This time, on Hofplein 19. With this year marking the 50th anniversary of its architect C.A. Abspoel’s death, now is the perfect time to take a closer look at this marvellous structure.

Hofplein 19 was originally the headquarters of Shell. C.A. Abspoel was a natural choice to supply the design, being Shell’s company architect. Initially conceived as a five-storey office, it ultimately became the nine-story building we see now. The project broke ground in December 1957 and in August 1960 the opening celebration was held with Mayor van Walsum presiding. Shell’s arrival in the Central District immediately enhanced the port city’s standing.

ORIGINAL DESIGN The construction material chosen for Hofplein 19 was robust reinforced concrete.

Because of the location, the whole building was soundproofed so workers wouldn’t be disturbed by the noise of trains and traffic. To stabilize the concrete frame, the building got heavy side walls, a north wall and concrete lift. The offices were connected by stairwells on either end of a central hall. Inside was a multitude of artworks, but the Shell logo had pride of place on the façade.

MULTITENANT BUILDING Shell left the building in 1999, and at first it proved a difficult space to lease. These TEXT Céline Boute

days, however, it is home to four stellar businesses and corporations. On the outside, a lot has changed over the years. In 1989 a mirror-glass façade was added. A 2018 renovation by the firm OZ architect replaced this with a transparent glass façade and also opened up the interior space. Now, visitors are welcomed into a modern glass pavilion.

© Lex de Herder, Stadsarchief Rotterdam

© Herbert Behrens, Nationaal Archief

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FACTS ARCHITECT: C.A. ABSPOEL COMPLETED: 1960 FLOOR AREA: 13,000M2 LFA HEIGHT: BASEMENT, GROUND FLOOR AND 9 STOREYS PAST TENANT: SHELL, UNTIL 1999 CURRENT MAIN TENANTS: UNILEVER NEDERLAND, FONTEIN, LAATBLOEIEN AND RHI MAGNESITA

Do you want to read more about this building, take a look at wederopbouwrotterdam.nl

M A G A Z I N E

MEMOBOARD

NEW EATERIES OPEN IN TIMES OF COVID Restaurants and cafés were shuttered for a big part of last year. But that hasn’t stopped some intrepid entrepreneurs from launching fun new eateries in RCD. Here’s our line-up so you’ll know where to go when lockdown ends. Fontein opened a rooftop terrace at Hofplein19, offering diners a relaxed vibe plus a panorama of Rotterdam. Completely different is TIWYA, This Is What You Are, an Indonesian restaurant on Kruiskade that also mixes exotic cocktails. As the evening gets going, the volume turns up and you can strut your stuff on the dance floor. Last but not least, Seoul Sista opened a second location on Weena. Besides the finger-licking good Korean fare, you can also sing

44

along with the karaoke tunes. Where will you book a table first?

CITY LIGHT WALK With city-walking having become the new urban pastime, we found that getting some fresh air is not only cool but fun with a coffee or sandwich to go. Rotterdam Verlicht and Rotterdam Marriott have teamed up to map out 5km and 12km city light walks. All the familiar landmarks are decked out in stunning ornamental lights and spotlights. You can still enjoy this spectacular light walk through the month of February. It

TEXT RCéline Boute

starts at the Marriott Hotel in RCD, where you can set out with a delicious hot cocoa or snacks by Pillars Bar & Kitchen to nibble en route. There’s no better way to keep warm during these last chilly days of winter.

© Jasper Pot

© Arnoud Verhey

© Antim Photography

EUROPEAN COLLISION PROJECT KICK-OFF IN GROOTHANDELS GEBOUW If you happen to be in the neighbourhood of the Groot Handelsgebouw (GHG), be sure to take a look at the

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45

gigantic mural by Rotterdam-based graphic artist Saïd Kinos. He’s been awarded the honour of kicking off the Collision Project, an art platform that gives up-andcoming artists a way to showcase their work to a broad audience, started in Brooklyn in the United States.

Now GHG is acting as a canvas for art, offering new perspectives to generate inspiration and conversation around creativity. Kinos’ colourful artwork is currently on view, and be sure to look for more local art coming to the building in 2021.

FIRST EDITION OF RCD MAGAZINE This is the very first issue of RCD Magazine! The magazine will be distributed on a quarterly basis.

We couldn’t be prouder to be making it, and we never could have done so without you. If you’d like to contribute a story or advert for the next issue, please drop us a line at info@rcdpublishers.nl.

M A G A Z I N E

TEXT Céline Boute PHOTOGRAPHY Guido Pijper

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Combining an ultra-modern station with a full range of public transport links plus space for development in the heart of the city, Rotterdam Central District (RCD) is a unique place and an attractive gateway to the city.

Its central location, where people live, work, travel and play, also make RCD a vibrant place. A place where Rotterdam and Europe meet. New initiatives slated for the coming years are set to further strengthen this district as an international gateway to Rotterdam’s city centre. The City of Rotterdam is working with the RCD Association to realize these plans.

Source: www.rotterdam.nl

M A G A Z I N E

INTERVIEW

Helpende Handspray for a sustainable, social city In 2019 Geert van Emden and Kelly Leeuwis started the Kongsi foundation. Inspired by a shared interest in building a green, sustainable city, they banded together in this non-profit organization.

Their playful concepts unite a diverse public for a more pleasant and ethical living environment.

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The decision to establish the Kongsi foundation on Delftseplein was propelled by the question how they could help make the city more social and green. ‘We started out organizing events targeting the social aspect. The kick-off was in Oase Rotterdam, with an awesome Bob Ross Painting Party. Everybody who came was asked to paint their vision of Rotterdam’s green future. Next came the idea to do a Christmas Bingo Feast. That attracted a mix of older and younger residents and was a big hit’, according to Geert.

HELPENDE HANDSPRAY When the coronavirus broke out, we all found ourselves having to rethink day-to-day life. But for Kelly, it was also an opportunity. During the organization of the first Motel Mozaique plastic-free festival, she noticed there was no eco-friendly alternative to conventional hand sanitizer spray.

Kelly explains, ‘So, at the Warming Up festival last October, we launched that in the form of our Helpende Handspray [“helping hand spray” ed.]. Theater Rotterdam, one of our first big supporters, immediately embraced the concept, and Jack Bean and Roodkapje have it now, too. We just launched a pilot with the zero-packaging online supermarkt Pieter Pot and webshop Ecomondo, making the Helpende Handspray more accessible for consumers.’

LATEST INITIATIVE One thing is certain: this duo is on a roll. Even as they’re gearing up to launch their first eco-friendly product, more initiatives are already in the works. ‘Next year we’ll be introducing the SpullenTEXT Céline Boute

bieb – a Library of Things – based on the idea to make borrowing more fun than buying. It will take the form of a self-service kiosk where people can borrow high-quality things of the kind you tend to need maybe once a year.’ They’re also reviving last year’s ‘Liberation Soup’ (vrijheidsmaaltijdsoep) project. ‘We’re looking to exceed our prior total of 25,000 Rotterdammers, and to continue celebrating Liberation Day with delicious tins of soup every year.’

JOIN THE ROTTERDAM CENTRAL DISTRICT COMMUNITY In order to realize our ambitions and to optimally develop the potential of the district, we have been bundling all the knowledge and interest groups in the area into an association since 2009: Rotterdam Central District.

Not only are we aware of and familiar with all the developments in the area, we are also joining forces in the neighborhood to create a good reputation for the district.

We are a catalyst for positive change. We discover, connect and take action to make this happen. Together with organizations, both small and large, investors, residents and the municipality, we are building a more social, green and sustainable area with an authentic and robust reputation. Our association stands up for the interests of your organization. Together we develop the area, we put it on the map. Join our community.

R C D

The association keeps you informed of developments of and stories from the neighborhood. We also organize various events for the community, from lunch concerts to neighbor drinks and substantive sessions. With this we stimulate connections and possible collaborations, good for expanding or maintaining your network. We join forces to work

49

together on area development and a good reputation of the district.

To achieve this we have:

M A G A Z I N E

• RCD Talks: knowledge sessions about and from the district • RCD Events: network drinks, events and lunch concerts • RCD Q&A: source of information and a brainstorming day for the neighborhood • General meeting: meeting regarding the realization of the area plans • News & updates: various substantive articles, interviews and news updates © Iris van den Broek

• Magazine: 10,000 circulation, 4 times a year. RCD members advertise with a discount • Various active social media channels: Twitter, Linkedin, Instagram, Facebook • Monthly online newsletter with the latest news from RCD

Please contact Rob Ittmann (06 222 42 177) or mail to: info@rotterdam-centraldistrict.nl Association Rotterdam Central District Weena 690 (14e verdieping) 3012 CN Rotterdam For more information about RCD, please visit: www.rotterdam-centraldistrict.nl

© Hester Blankestijn

QUESTIONS OR REMARKS?

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Alticom B.V.

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Rotterdam Festivals

Arconiko Architecten

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Rotterdam Marriott Hotel

ASR

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Unilever NV

Conix RDBM

Maarsen Groep

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Cromwell Property Group

Mess

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NS

vanStijl

DakAkker rooftopfarm foundation

Ooms Makelaars Bedrijfshuisvesting B.V.

Vereniging Rotterdam Central District

De Mik Bedrijfshuisvesting

Pluq Studio

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District East

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ZUS

Association Rotterdam Central District

Our goal: With an excellent business climate, world-

Editor-in-chief: Romy Lange

Weena 690 (14th floor)

renowned educational institutions within reach,

Editors & Sales: Céline Boute & Nicole Pak

3012 CN Rotterdam

and leading companies in many sectors from many

Advertising: Please send an e-mail to

info@rotterdam-centraldistrict.nl

countries, RCD has huge potential. Association

info@rcdpublishers.nl for questions

www.rotterdam-centraldistrict.nl

Rotterdam Central District contributes to the RCD

about advertising.

by realizing a well functioning area. The goal is to

Art Direction and Graphic Design: vanStijl

promote a district that has international appeal, and

Translation: Taalcentrum-VU

high quality working and living conditions.

Final Editor: Ellen Josée Westrik

COLOPHON

Magazine RCD is issued by: RCD Publishers

Printed by: NPN Drukkers

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M A G A Z I N E

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