International forum of mindful markets 31 Aug - 2 Sep 2015 SWU Bangkok Thailand

Exchange Forum of Good Practices on Alternative Markets in the Mekong-region/ASEAN/ASIA Cooperation of Small-scale Farmers, Social Enterprises and Green Consumers

Mindful Markets Asia Forum Mindful Economy, Niche vs

Consumer Power,

Organic Food for All,

New Supply Chain & Young Social Entrepreneur

National Green Market Assembly Presentations and workshops with initiatives from: India, Korea, Indonesia, Myanmar, China, Sri Lanka, Bhutan, Vietnam, Laos, Cambodia and Thailand on • Consumer Education Institutional Consumers : School and Hospital Consumer Cooperative and Collective Buying • CSA [Community Supported Agriculture] • Organic Distribution Centre Social Entrepreneur / Farmer & Community Enterprise

• •

•

•

•

Good Market/Green Market/Farmer Market • National Green Market Assembly • Small-scale Farmer Movement

Participatory Guarantee Systems(PGS)

The 2nd Mindful Markets : Asia Forum 31st August – 2nd September 2015 Srinakharinwirot University (SWU) 114 Sukhumvit 23, Bangkok, 10110, Thailand Main organizers : School for Wellbeing Studies and Research School of Economics and Public Policy,Srinakharinwirot University (SWU) Towards Organic Asia [TOA]/Market and Consumer Education working group Project ‘ Organic Food for All ’ by Producer-Consumer Club Project Project to Develop Alternative Market Models : Linking Producer, Entrepreneur and Consumer SuanNguenMee Ma social enterprise Main supporters : Thai Health Promotion Foundation TGLIP CCFD Alliance :-Alternative Agriculture Network [AAN],Biothai, Thaipan, Sampran Model Etc.

Programme Date

Activity

Day one : “ healthy soil for a healthy life ” MON31 Aug Morning Soil Celebration :Display “Diversity of Soil from Asia” with music 8.30- 9.00 9.00 – 9.30 Registration 9.30- 9.40 Opening Ceremony : music, dance/drum, art, poem and VDO on “Save our Soils

: healthy soil for a healthy life ”

Venue

Note

Outdoor

60 ppl

Main Theater Hall

300 ppl

300 ppl.

9.40-10.00

Opening Remarks by • Wallapa van Willenswaard, SuanNguenMee Ma Social Enterprise Dr.AotipRatniyom, Director, School of Economics and Public Policy, SWU • Assistant Professor Dr. ChalermchaiBoonyaleepun, MD. The President of Srinakharinwirot University

Main Theater Hall

10.00-10.30

Refreshment by Tang Jai Dham Green Catering

Foyer of Main Hall

“Mindful Economy” Cooperation of Small-scale Farmers, Social Enterprises and Green Consumers

10.30-12.30 Keynote Panel on “Mindful Economy : Niche vs. Organic Food for All ” 1.AndreLeu [President of IFOAM, Australia] Why Organic?

2.La Via Campesina, Food Sovereignty 3.YangSaingKoma[CEDAC,Cambodia] Domestic or Export?

4.Ong Kung Wai[Consultant and Chairman of Organic Alliance Malaysia] Benefit from the Modern Trade 5.Wallapa van Willenswaard[Director of SuanNguenMee Ma social enterprise]Institutional Consumers/ the Power of Consumers Moderated by Chaquechai Chomtongdee [Oxfam,Thailand]

Main Theater Hall

300 ppl.

12.30 -13.30

Lunch Break

Afternoon 13.30-15.30 Market Place of Idea : The successful cases of the mindful markets 1.Urgenci/CSA Asia : Shared Harvest by Dr.Shi Yan, Co-founder [China] 2. Green shop:Organica by Ms.Thao [Vietnam] 3. Social Enterprise : Akha Ama [Thailand] 4. Fair Trade and the case of Wanakasert by MichealCommons[Thailand]

Main Theater Hall

300 ppl

Theater

300 ppl.

Moderated by OrayaSutabutr[Thai Farmer Network, Thailand] 15.30 –15.45 Refreshment by Tang Jai Dham Green Catering

16.00-16.20 Conclusion ofthe day moderated by Siriporn Sriaram [Towards Organic Asia, Thailand]

Consumer Consciousness :People Movement Day two : Tue1 SEP Morning 8.30-9.00

Membership-based enterprise

200 ppl.

Registration

Eating Disorder activity: Where our food from?

KingkornNarintarakul Na Ayuttaya [Kin-Plean-Lok, Thailand] 10.00-11.00 Keynote speechesand interactive from the floor • Non-violence Economy by Rajagopal [India] • Community Consumer’ s Cooperative by Hansalim [Korea] 9.00-10.00

Chaired by Hans van Willenswaard [School for Wellbeing Studies and Research, Thailand] 11.30-12.15 Academic session by Srinakharinwirot University 1. “Business plan of the organic product” by Prasertsin Utamet : Social Enterprise Program, Faculty of Business Administration 2.“ Plausible explanation of why organic fruits and vegetables may contain higher polyphenols (antioxidant) than that of

Theater Hall Theater Hall

200 ppl.

200 ppl.

conventional fruits and vegetables”

by Dr.Supaporn Sophonputtanaphoca, Faculty of Agricultural Product Innovation and Technology 3. “ Supply chain for organics vegetables in Asia and Pacific” by Dr.Jirawat Jaroensathapornkul, School of Economics and Public Policy 4. “ Willingness to pay for organics vegetables in Asia and Pacific” by Dr,Natthaya Prapipanich, School of Economics and Public Policy Moderated by Dr,Natthaya Prapipanich 12.15-12.30 Workshop Introduction 12.30-13.30 Lunch Break Afternoon Group workshops : Theater 13.30-15.30 1. Small-scale farmer movement : Henry Saragih[La Via and Campesina:Indonesia] Gallery Kamdueng-Pasi[Local Wisdom : Thailand] 2. Consumer cooperatives : People movement :Hansalim [Ji Young Korea] 3. Local food economy and Non- violence economic : Rajagopa l[India] Abdul Rob [Practical Action, Bangladesh] 4. PGSand certification system : Humus[Ong Kung Wai: Malaysia] Good Market [AchalaSamaradiwakara :Sri Lanka] and Earth Net Foundation[Micheal Commons] 5. Urgenci/CSA Asia : Dr.Shi Yan, Co-founder of Shared Harvest, [China] KonJubPla Fishermen Flok, Food Shared Love [ Thailand] 6. Green and Social enterprise: NongnutFoppes-Ayamuang, Xao Ban Products for Healthy Living and Organica [Vietnam]

25-50ppl X 4groups

16.00-16.30 Summary from all the workshops Moderated by Chonlaya Ek-akara [SuanNguenMee Ma Social Enterprise , Thailand]

150 pp

Theater Hall

Day three: WEN2 SEP Morning 8.30-9.00 9.00-12.00 (10.30-11.00 Refreshment

by Tang Jai Dham)

12.00-13.00 13.00-15.00

15.00-15.30 15.30-16.30

18.00-20.30 30 Aug Master Class 9.30-16.30 4-6 Sept Post-forum

Mindful Markets Network National and Regional

Registration “ Organic Products, Market and Supply Chain in Thailand�

Theater 1. RungruengSitthicha, Chiang Rai HospitalChiang Rai Hall 2. TeeraWongjaruen, Chantaburi Farmer Association Chantaburi 3. ArutNavarat, Sampran Model Nakornnayok 4. SuchanSilumnui, MOA Thai Bangkok 5. DuangdaeSayupatumSuanNgernMee ma Distribution Center Bangkok Commented by Pruet Phomwong : Daily Home and Panu Pitakpao Moderated by NongluckSukjaijareunkit Lunch Forum Conclusion -Video Summary / PHOTOS SECTION - All participants farewell speech Moderated Khun Augkarn Chanmueng Refreshment by Tang Jai Dham Green Catering Gallery Core team and alliance meeting / moderated by Wallapa van Willenswaard, JukkritPoolsavatkitigool ChonlayaEk-akara and Dr.Jirawat Jaroensathapornkul Music and Dinner Farewell by SWU Meeting Hansalim : How the People Cooperative Start and Successful Function, room

an intensive lesson learned workshop.

Rajagopal : How Village Economy and Landless Farmer Movement Work !

200ppl.

35 of core team

Ashram 35 Wongsanit

School for Wellbeing Studies and Research and The Team for MindfulMarketsAsiaForum Team Hans van Willenswaard Advisor, TOA, School for Wellbeing Studies and Research Wallapa van WillenswaardConvener JukkritPoolsavatkitigool Green Projects Head ChonlayaEk-akara ‘ Organic Food for All ’ by Producer-Consumer Club Project KornraweeKengkulaphob Thai Green Market Network/‘ Organic Food for All ’ Project VichitPum-on Project to Develop Alternative Market Models ChayaneeSatapak Project to Develop Alternative Market Models NonglukSukjaicharoenkit Communicator WoranutChuruangsuk WarapornPancharoen SiripornSriaram KitthikunBhukhongkha

SuanNguenMee Ma social enterprise SuanNguenMee Ma social enterprise Coordinator of TOA Coordinator of School for Wellbeing

Contact :chonlaya.ekakara@gmail.com and siriporn.toa.coordinator@gmail.com

Table of Content Group one : Membership-based enterprise and consumer education activity - Hansalim[Korea] - Shared Harvest [China] Group two : Institutional consumers - Chiang Rai Prachanukok hospital[Thailand] - SuanNguenMee Ma[Thailand] Group three : Farmer and green enterprise -

KonJubPla[Fish catcher shop, Thailand] Organica[Ms.Pham Phuong Thao, Viet Nam] Ahan Pan Lak[Thailand] Practical Action [Bangladesh]

Group four : Local Economy

- Rajagopal[IGINP, India] - La Via Campasena[Indonesia] Group five : PGS-participatory guarantee systemand local certification system - Ong Kung Wai[Consultant and Organic Alliance Malaysia] - Good Market [AchalaSamaradiwakara, Sri Lanka] - Wanakasert and Fair Trade [Micheal Commons, Thailand] Special Group :Organic and Policy Advocacy - IFOAM experiences [Andre Leu] Special Group :“ Organic Products, Market and Supply Chain in Thailand�

- RungruengSitthicha, Chiang Rai Hospital Chiang Rai - TeeraWongjaruen, Chantaburi Farmer Association Chantaburi - ArutNavarat, Sampran Model Nakornnayok - SuchanSilumnui, MOA Thai Bangkok - DuangdaeSayupatumSuanNgernMee ma Distribution Center Bangkok - PruetPhomwong : Daily Home - PanuPitakpao