ISSUE 11 / JULY 2014
BEAUTY SUMMER SCENTS
ABOVE ROMANCE
FASHION
CELEBRATE IN STYLE
RADIO HOST TALKS ABOUT HIS NEW PLAY
Reggae Sensation MAXI PRIEST STOPS BY FOR A CHAT
MOTORING AUDI A3
HEALTH & FITNESS ALTITUDE TRAINING
ITS OUR BIRTHDAY!
CHECK OUT OUR BDAY GALLERY WITH J-LO & CELEBS 1
MEET THE TEAM
EDITORSNOTE Hello,
It’s our birthday!
THE TEAM BEHIND 24/7 LIVE MAGAZINE GAVIN A PETERS Features Editor
I can’t believe we have finally made it to our first important milestone, and what a year we have had. From interviewing the likes of Wretch 32, Rudimental, Eric Benet and Busta Ryhmes to attending festivals in the summer, eating at some of the best restaurants in London and attending some of the biggest events that have taken place in the UK. Along the way we have met some really interesting people, entrepreneurs and inspirational people, that have reminded us that we must always follow our dreams.
gavin@247livelistings.com
DOMINIQUE LEIGERTWOOD-HOWARD Beauty & Features
FABIAN COLLYMORE Sports/Fitness Expert
We’ve travelled to far-flung destinations like Guadeloupe and Mexico and attended some glitzy premieres all in the name of work! And for that we want to say a very big thank you to all you guys who have showed us much love and supported the magazine. I personally want to thank all the contributors who each month deliver fantastic and original copy and have helped to turn a dream into a reality. Because of your support we have the drive to carry on delivering a first-class lifestyle E- magazine packed with informative and interesting articles each and every month and this month is not different so let me leave you there to sit back and enjoy.
GRANT RICHARDS The Sneaker Pimp
DAMIEN BROME Money & Finance
MAZEL JOHN Fashion
JAMMZ Designer/site maintenance
Until next month. Take care.
DARREN LOBBAN The Games Master
JAZINHINO PHILLIPS Motoring
Michelle x 3
11 ITS OUR BIRTHDAY:
A look at the last 12 months
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REAL TALK TV SERIES: Ms Charley Jai
45 EXCLUSIVE:
Maxi Priest Interview
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ABOVE ROMANCE: Kojo Interview
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24/7NEWS
used a homework assignment stolen from a film school student to finish their blockbuster screenplay and now the student is suing for $2 billion.” Former Student Constantino Basile says his script ideas were so good they were used in three Hollywood movies and spoofed by Steven Spielberg for the classic Saturday Night Live [SNL], short Laser Cats 7 according to the Lawsuit.
duction companies indicating that they would resolutely air a reality series featuring the troubled star which would chronicle his life after Jail. With many companies now on the charm offensive to sign him, as yet the Excuse Me Miss singer has shown no desire to put his life in the spotlight. If he does change his mind the show will get an immediate green light.
Rick
Ross
Busted
For
Weed
Dr Dre’s Forthcoming
Son
Snubbed N.W.A
in
Basile claims he submitted his stories, The World of Jupiter and Crisis on Jupiter as assignments for a class at Los Angeles Film School back in 2011. He alleges a teacher at the school sold his work to Hollywood film writers who then incorporated various elements of the stories into their movies, including MIB 3, Prometheus and Elysium.
the Biopic
According to reports in hip hop magazine XXL, Dr Dre’s eldest actor son was snubbed when they were casting for roles in a new upcoming biopic on the iconic hip hop group entitled Straight Outta Compton.
Possession
According to reports released by gossip site TMZ, rapper Rick Ross, was arrested for weed possession and skipping out on an outstanding court date in North Carolina last month. The star was arrested immediately after he performed at SuperJam 2014 at the Greensboro Coliseum. The Maybach Music group member is currently on bail pending a new court date. It was also alleged that the star also pulled out of performing a live show in Detroit in June due to a beef with local rapper Trick Trick who was planning on sending goons to “welcome” him to the city.
Ja
Rule
Accuses
50
Cent
of
Snitching
Curtis Young admits he was called by the casting agency working on the film but ultimately lost out at playing his father to the more experienced actor Corey Hawkins. “I tried out for the role, but my father [Dr Dre], wanted somebody with more acting experience, I haven’t been acting for very long so I’m happy for the guy that got the role. A lot of fans were upset with that decision, but I want whatever is best for the film and for my father to be represented in the best way.
It seems like the on going feud between Ja Rule and 50 Cent has been reignited right before the launch of Ja Rules upcoming book entitled Unruly. In the book the pint sized rapper alleges that Fiddy, aided the Federal Authorities in several ways and has effectively labeled the NY rapper a snitch. The accusations stem from the time that 50 got shot nine times outside his grandmother’s house in 2000. Ja writes “When they [the Feds] asked Fifty who had shot him, it would make sense that 50, would have said, ‘Ja Rule, Irv Gotti and Murder Inc”. The G-Unit boss has always vehemently denied any involvement with the cops, however Rule speculates that 50, ‘dry snitched’ in lyrics on a number of his songs and led them to answers they were looking for. The book also details the many physical altercations the pair had over the years including a fight at a peace summit in Atlanta where he claims he got the better of the 21 Questions star with the help of a baseball bat.
BET Offer Chris Brown His Own Reality Show It has been revealed that television network BET are desperate to get Chris Brown to sign on with them to do a reality series. The network has shopped the idea to several pro-
Rule also claims that 50 was jealous of his success and became hell-bent on destroying his career stating that that “50 was a crazed man on a mission to destroy me” 6
Ice T’s Grandson Arrested for Killing Roommate Elyjah Marrow, the grandson of rapper and Law and Order SVU star Ice T was arrested last month for accidently shooting and killing his roommate. The teenager was allegedly fiddling with a handgun in his Georgia apartment when it accidently went off, killing his roommate 19 year old Daryus Johnson. L.A. Film Black 3
Student Writers
Marrow has since been charged with involuntary manslaughter, possession of a firearm in the commission of a felony and reckless conduct. He was also charged with drug possession with the intent to distribute. He is currently in custody. Ice T refused to comment on his grandson current predicament.
Suing Men in For $2 Billion
A new lawsuit is being bought to the writers of Men in Black 3 (MIB), by a former student of Los Angeles Law School. The celebrity gossip website TMZ have reported that ‘the writers of Men in Black 3 7
24/7NEWS
NEWS IN BRIEFS
DRAKE
The Canadian Rapper and headline act pulled out of one of the Uks biggest urban music event Wireless last month- this was down to the artists being ill and not able to travel it has been reported.
Handsome Convicted Felon Jeremy Meeks Signs With Hollywood Talent Agent. Fox News reports that Jeremy Meeks, the “Handsome Felon” who became an Internet sensation after the Stockton, California Police Department posted his flattering mug shot to their Facebook page, has officially hit the big time– he’s landed a Hollywood talent agent.
@24sevenLive
Gina Rodriguez, who has guided the careers of “Teen Mom”-star-turned-porn-star Farrah Abraham, Nadya “Octomom” Suleman and most recently, V. Stiviano, the woman at the center of the Donald Sterling scandal, now represents the 30-year-old convicted felon with chiseled features and dreamy blue eyes. Rodriguez has no qualms about taking on Meeks as a client.
PRESIDENTIAL SWEET 16! The eldest daughter of the First American black President, Malia celebrates her sweet 16th birthday today (4 July 2014). We wish you a HAPPY BIRTHDAY!
“Everybody has a story, and I, of all people, know that,” Rodriguez told FOX411 exclusively. “The types of personalities that I work with are usually the people who are under fire by the media. If this were a different situation, like if someone was actually hurt or there was violence involved, I definitely would not be taking him on. But we don’t know Jeremy’s full story yet, and I don’t feel like he got a fair break. I really don’t. If we can help him in any way with his future and help him turn his life around, that’s what I’m about.
WIMBLEDON CHAMPION, SERENA FALLS SHORT According to reports, Serena appeared unsettled for her doubles match. While warming up, she had trouble several times performing basic tasks of hand-eye coordination, including picking up balls or catching those tossed to her. Her sister, Venus Williams, abandoned 8
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24/7BAROMETER
24/7GOSSIP
WHAT’S
HOT?
on Instagram, tagging images of herself grinning on a boat with the caption “today could’ve have been more perfect. I couldn’t have smiled harder, thank you for all of your lovely and wonderful wishes. They warmed my heart and I simply feel grateful for the love.
PHARRELL WILLIAMS
The Get Lucky star cleaned up at the BET awards winning best r&b act and best video for the hit song Happy.
PRINCE HARRY ENTERTAINS UNDER PRIVILEGED KIDS IN CHILE The peoples prince steals hearts and minds when images where released of him entertaining under privileged children in Santiago Chile.
MEL B’S MUM TRIES TO RECONCILE WITH HER ESTRANGED DAUGHTER The not so secret feud that former Spice Girl Mel B has with her family in the UK was played out on social media when the singers mother tried to reach out to her to end their long running beef.
Mel hasnt spoken to her parents and sister in over six years and her mother now thinks its time that they put their differences aside.
THE RETURN OF TOWIE We just cant get enough of this award winning ITV2 reality show and welcome the return of the Essex cast shalllupppp!
ORANGE IS THE NEW BLACK
This excellent series only available on Netflix is back for it’s second season
MEL B ON X FACTOR
A great choice by Mr Cowell we can’t wait for her opinionated views and attitude on the show.
WHAT’S
NOT?
RAHEEM STERLING AND DANNY WELLBECK’S HAIR
C’mon guy’s last month you were on the worlds biggest stage [2014 World Cup] and both of you couldn’t invest in a decent fade or mark up!
Mel’s mum Andrea Brown reached out to her daughter on twitter and urged her to get in touch with a loving message wishing the new X Factor judge a happy 39th birthday. Mel didn’t respond publically to that tweet but who knows what goes on behind closed doors.
DANNY DYER ALLEGEDLY CHEATS ON LONG TERM PARTNER The 36-year-old Eastenders star has allegedly been caught cheating on his long-term partner and the mother of his three children Joanne Mas. Something he vehemently denies.
SOLANGE KNOWLES ENGAGED? Fresh from ‘Liftgate’ news from the Knowles camp is that Bey’s feisty little sister is reportedly engaged to her boyfriend of 5 years who at the age of 51 is 23 years her senior.
DAPPY FOUND GUILTY OF ASSAULT
JAMES ARTHUR IN PUB BRAWL
The former N-Dubs star was found guilty last month of assaulting a man at an Essex nightclub.
The former X Factor winner was involved a bar fight in Poland, something he took to social media to brag about.
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HARRISON FORD’S ON SET ACCIDENT DELAYS STAR WARS FILMING BY 8 WEEKS Legendary actor has been informed that his on set accident, which saw him crush his ankle and resulted in him getting airlifted to hospital will see him out of action and filming halted for at least 6 weeks.
LOUIS VUITTON MANAGER CALLED BLACK PEOPLE ‘SLAVES’
NAOMI CAMPBELL: ‘I’M VERY CLOSE TO DESIGNING AND LAUNCHING MY OWN FASHION LINE. Iconic supermodel Naomi Cambell has revealed that she is very close to designing and launching her own fashion line. Speaking to the MailOnline, she said ‘I have been approached by a few brands to design a line for them, its something that interests me and I’m in negotiations, so I’ll be sure to let you know as soon as I have an announcement to make…watch this space!’ It seems that womemswear is not the only thing on the models agenda, as she has hinted that there are ‘several lines under discussion’, which include accessories, lingerie and swimwear. The Face Judge admitted that she is ‘always proud of my friends like Kate Moss who create great fashion lines’ and loves wearing their designs. No doubt once she kicks off her own collection her model friends like Kate and Jourdan Dunn will be returning the fashionable favour.
It is alleged that Alan Ferguson popped the question to his singer songwriter girlfriend ahead of her 28th birthday. Solange hasn’t officially confirmed the news although she has been posting some hints 11
According to reports in the Daily Mirror Top fashion house Louis Vuitton is currently being sued over racism claims after a boss at a flagship store allegedly told an African employee: “Black people are slaves who eat dirt off the floor.” Sales associate Oliver Koffi claims. That the manager called Barack Obama a “muppet” Mr. Koffi says he was left humiliated by the “black slaves” slur while working at the label’s store in Central London. Details of the allegations emerged in papers, which will be presented to a Central London Employment Tribunal on June 18. Mr. Koffi is suing Louis Vuitton for racist discrimination and harassment. The manager, who left his job following a disciplinary proceeding, had previously questioned him about his nationality, asking, “where are you originally from?” and often referred to customers by their skin colour. Louis Vuitton accepts that the racist comment was made but defends the claim on the basis the company had taken all reasonably practicable steps to prevent the racist comment. Yesterday a spokeswoman for Louis Vuitton said: “Louis Vuitton has a zero-tolerance policy to harassment of any kind.
IMAGEGALLERY
By Gavin Peters
ITS OUR BIRTHDAY... WE TAKE A LOOK AT THE LAST 12.
Our fourth edition we jetted off to New York City for an exclusive Travel feature. We also caught up with Hip Hop Legend, Busta Rhymes in a rare interview.
We kicked off our inaugural edition in July 2013, it was a long and defining moment for the team- as 18 months of hard work had propelled us into the media forum, the birth of 24/7 Live Listings was finally born. A proud moment for us all. Our first big interview was with UK Artist, Wretch 32.
The fifth edition which was our christmas edition We interviewed wth smoothe RnB singer, Bobby V and paid tribute to the late South African President, Nelson Mandela.
Our Second editon we celebrated with Carnival. The cover story and main feature for this edition was the return of the second series of popular hit tv cult show, Top Boy 2. We also interviewed UK popular Urban group, Rudimental.
Our Third edition we also caught up with So Solid Crew, on their reunion tour. We also celebrated Blach History Month where we celebrated and paid tribute to Berry Gordy’s Motown.
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Our sixth edition, we welcomed in the New Year, We also met and had a chat RnB Singer Ginuwine. We also gave our predictions for this years artists to look out for.
In the seventh edition, we went on an exclusive trip to the beautiful island of Dominica. we also did a Oscar Award round up in our award season special, where Lupita N’yongo became a winner.
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The eighth edition was a packed one. Our main cover featured the New Law and Order actor, Ben Bailey Smith. We also caught up with RnB crooner Eric Benet and met with the beautiful and talented singer, Bridget Kelly. We also had some fun at the St Kitts Carnival.
Our ninth edition we clebrated summer and we welcome the best bits of it, one of them being the Music Festival. We also visited the beautiful of Guadeloupe. We also dine in the popular eatery of the moment, Gyms Kitchen. The former bandmember of the UK Urban group, Fundamental, Kyle Lettman had a little chat with us.
@24sevenLive
The tenth edition we lost a legend and paid tribute to Dr Maya Angelou. We also caught up with Businessman, Laban Roomes of the popular brand, Gold Genie. Jon B returned to the UK and gave us an exclusive interview and we celebrated all the wonderful dads out there doing a great job this fathers day.
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24/7BEAUTY
By Scarlet Nathaniel Eau de Lacoste Sensuelle EDP 50ml, £44.50 Feminine and sensual Eau de Lacoste Sensuelle recreates the feeling of the evolution from a sunny day to a cool and refreshing evening – the spirit of Lacoste is playfully and sensually transformed into a bottle, perfect for the evening ahead.
Smells like Summer
Don’t let the summer heat, leave you feeling washed out. In this months edition we have put together some fragrances to keep you not just looking great but smelling good too. Take a look at some of these signatures which will have people turning their heads and looking at you for all the right reasons.
Paco Rabanne Lady Million Eau My Gold! EDT 50ml, £44.50 It starts with a fresh, exotic note of juicy Mango combined with the brightness of Grapefruit. A giddy opening of fruity notes enhanced by a touch of Neroli Essence.
Ghost Eclipse, £34 for 50ml A tangling explosion of fruit notes set the senses on alert. Sweet bergamot, lemon, mandarin, apple and peach draw you into memories of crisp, care free summer days.
Marc Jacobs Daisy, £48 for 50ml Launched by leading fashion designer and celebrity favourite Marc Jacobs, this is a sunny, pure and free-spirited fragrance. With two foam daisies on the lid, this fragrance will really stand out on any dressing table. Perfect for feminine women and Marc Jacobs fans.
Chloé Roses de Chloé, £38 for 30ml Roses De Chloé is an invitation to tenderness. The rose immediately exudes incredible freshness. A sensation derived from the bergamot, which is gradually joined by a heart of damascena rose essence, modernised with a magnolia accord. Then, on the skin, the trail of white musk and amber, signature of the Chloé house.
CELEB TIPS... IMAN “EVERY WOMAN—EVEN WOMEN OF COLOR— SHOULD WEAR A BLUSH BRONZER. NOT A SELF-TANNER BRONZER!” —Iman TRY THIS:
Neutrogena Healthy Skin Custom Glow Blush & Bronzer in Raisin Glow, from £ 5.50 Dolce Dolce & Gabbana, £49 for 50ml Dolce blossoms in the designers’ childhood memories of Sicily. Feminine and fresh, Dolce embodies the delicate balance between timeless craftsmanship and innovation in the art of perfumed composition.
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24/7FASHION ES I D LA
By Mazel John
CELEBRATE IN STYLE
DRESSING IT UP FOR OUR ANNIVERSARY PARTY THIS OUTFIT SCREAMS LUXURY CASUAL WITH THE JOGGING PANTS AND LEATHER SHIRT, BUT IT’S SEXY ALL THE WAY IN THESE HEELS. AN ALTERNATIVE TO THE LBD THIS OUTFIT WILL LOOKING EVEN BETTER WITH DOOR KNOCKER EARRINGS AND OTHER GHETTO BLING.
ITS OUR BIRTHDAY AND TO CELEBRATE, I HAVE COMPILED SOME STUNNING LOOKS TO MARK ALL OCCASIONS ESPECIALLY ONES TO CELEBRATE... TAKE A LOOK.
Clover Canyon Printed Neoprene Cropped Top £100($175)MODAOPERANDI.COM
Monki Sine tee £7.94(€10)MONKI. COM LOVE LEATHER Perforated Leather Baseball Jersey £640 BROWNSFASHION. COM
Paradox Designs 1970s Suede Fringe Vest £1,225, AHALIFE. COM
Gipsy SHAKIRA Leather trousers £110 ZALANDO. CO.UK
winking eye clutch £22 SALSIT.COM
Narciso Rodriguez ‘Boomerang’ Leather Clutch Ice/ Camel, £385
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Sandals Women - Shoes Women on Giuseppe Zanotti Design On... £410 GIUSEPPEZANOTTIDESIGN.COM
Alexander Wang Masha Leather Sandals - Black £155 SHOPBOP.COM
Designers Remix Gigi Jogging Trouser £40, FARFETCH.COM
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YOU CAN’T GO WRONG WITH THIS BEAUTIFUL MAXI, IT’S LIGHT AND LONG WITH A VERY PRETTY PATTERN. PAIRED WITH THESE PRETTY GLAM FLAT SANDALS AND NEUTRAL BOX CLUTCH YOU CAN COMFORTABLY AND FASHIONABLY DANCE THE NIGHT AWAY! HAPPY 1ST ANNIVERSARY FROM THE FASHION TEAM. X
THIS IS A SUPER SIMPLE YET CLEAN CUT LOOK. IDEAL FOR CELEBRATORY DRINKS AND POSSIBLE A LATE SUPER, YOU’LL BE SURE TO PULL IN THE CROWDS WITH THIS SMART YET CASUAL OUTFIT. HAPPY ANNIVERSARY FROM THE MEN’S FASHION TEAM! X
Bright White Long Sleeve End On End Shirt £50, BENSHERMAN.COM
Scotch & Soda Knitted cardigan £110, SCOTCHSODA.COM
ALDO Forero clutch £23, ALDOSHOES.COM
Sinclair Lace Up Boot £55($94)BENSHERMAN.COM ANTIK BATIK Akia Rhinestone Embellished Sandal £160, CALYPSOSTBARTH. COM Vila Floral Tube Maxi Dress £56 VILA.COM
J08 SLIM FIT JEAN £119JOHN-ANTHONY.COM
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24/7GADGETS: 2014 MUST HAVE’S CHECK SOME OF THESE HOT FUN GADGETS THAT WE HAVE PICKED OUT FOR THE SUMMER. FUN AS WELL AS INNOVATIVE, THESE ARE SURE TO GO DOWN WELL. SEE WHAT YOU THINK.
KOLIBREE TOOHBRUSH, from £80
The Kolibree toothbrush collects data on your brushing habits including duration, frequency, and neglected zones in your mouth and then communicates with your iOS or Android smartphone thanks to Bluetooth technology. Our app takes your brushing to an entirely new level by providing real time feedback and long-term reporting to see how well you’ve done each time and how you have improved over time. Make your summer smile a bright one.
PANONO, from £300 Throw the Panono up in the air and by the time it lands back in your hands it’ll have captured an impressive 360 degree photograph. If you don’t think that’s awesome then you don’t know awesome. The ball makes taking panoramic shots as simple as it should be. Perfect for this summer especially at the beach.
LACIE SPHERE HARD DRIVE, £370 Rare is the opportunity to own a genuinely functional work of art. Introducing the LaCie Sphère, design by Christofle. Handcrafted and silvered in France, with embedded technology by LaCie, the Sphère adds prestige to any business or home office. The LaCie Sphère is as practical as it is beautiful. It features high-speed USB 3.0, which makes file transfers and backups nearly three times faster than with USB 2.0. Its 1TB of storage also gives you enough space for years of backups or an extensive photo, video, and music library. The LaCie Sphère is even powered through the USB cable, so no power cord is ever necessary.
IGRILL2 BLUETOOTH SMART MEAT THERMOMETER, from £23
This device helps you keep track of the temperature of your food as it cooks. Using the iDevices app, the iGrill2 monitors the food in your grill from up to 150 feet away. The app is currently available only in the iTunes store and is supported by iPad (3rd Generation or newer), iPhone (4S or newer), and iPod touch (5 and up). Android users can expect an app release sometime in 2014. Key features include an LED display with proximity wake-up capability, magnetic mounting, ports for four temperature probes (two more than the previous model ), and 150 hours of battery life with two AA batteries. The magnetic mounting is convenient in that you can attach the device directly to the outside of your grill or smoker. Perfect for those summer bar bq’s. 22
PEBBLE STEEL SMARTWATCH, from £230
Never miss a beat with this invvoative watch. Want to track your runs, get notified when your team scores, or kick off voice nav without touching your phone? You’ll find the app for that in the Pebble appstore. Discover thousands of apps and watchfaces to customize Pebble to fit your life.
TOSHIBA 9 SERIES TV, £2,999
How does a two-time world heavyweight boxing champion like George Foreman stay healthy? By cooking on his self-branded iGrill. This indoor/outdoor electric grill features a 200-square-inch cooking surface, adjustable temperature control, and a 10-watt amp and speaker to play music from an iPod or other MP3 player. Enjoying cooking and listening to music simulateously.
RECON INSTRUMENTS JET, from £350
Recon Jet is a heads-up display for sports that unobtrusively delivers relevant information at a quick glance. The Jet features a powerful microcomputer and a full-color widescreen display designed for active outdoor use, mounted on high-performance polarized sports eyewear. What can Recon Jet do and what sports can I use it for? Recon Jet is a flexible computing platform, with all the processing power of a modern smartphone. Its powerful suite of built-in sensors includes GPS, a HD video camera, a microphone, and speakers, and its full-color, widescreen display can be configured for different applications.The Pilot Edition comes loaded with software catering to endurance athletes: cyclists, triathletes, and runners. They will be able to see their performance metrics (such as Speed/Pace, Distance, Duration, Ascent/Descent, Heart rate*, Power*, Cadence*), and by connecting their smartphone, see caller ID and SMS alerts 23
on the fly. With the addition of 3rd party apps, it will be easy to extend the range of sports and activities Jet can be used for.*Requires external ANT+ or Bluetooth Smart sensors
@24sevenLive
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TRANSFORMERS 4:
24/7LOOKOUT
Age Of Extinction
This summer sees the well awaited return of the forth installment of the Transformers franchise, Transformers: Age of Extinction. In this chapter, after the battle between the Autobots and Decepticons who leveled out Chicago in the war, Humanity are led to believe that all alien robots are a threat including the Autobots. CIA agent, Harold Attinger establishes a unit who is determined to hunt down all alien robots. The twist to th story is that he is aided by another alien robot who is in search of Optimus Prime. However Cade Yeager, a robotics engineer purchses an old truck, and discovers upon further examination of it
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that it may be a Transformer. He powers up the machine and it is revealed to be Optimus Prime. Men from the CIA, later to Yeagers property on suspicion he maybe hiding robots, in particular Optimus. They are apprehended by the unit- and Optimnus is forced to reveal himself to save Yeager and his daughter Along with Optimus they escape but are in pursuit from the unit. Optimus and the enemy are eventually enthralled in an epic battle- but who will win and is this the end of the Autobots? Transformers: Age of Extinction is out NOW!
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24/7LOOKOUT DAWN OF THE PLANET OF THE APES (12A)
Caesars new bowrn son goes to play with the humans and discovers a stockpile of firearms which provokes him.
Dawn of the Planet of the Apes is set to be one of this summers biggest blockbuster films at the silver screens.
sparks a war between the Humans and Apes, and key characters are killed in the process. Who will rise and become triumphant is this great battle over mankind?
Caesar is shot by one of the Apes but is led to beleive that it was one of the human, and someone - Dawn of the Planet of the Apes is released, July 17th 2014. create a big fire in the Ape city. As alliance become cofused and intertwined this
Unlike the previous Planet of the Ape films this movie takes a new slant and chapter in this new branding of the film- which is refreshing. The film tells the story of a super human virus which see it gradually wiping out Humanity s we know it. The apes are led to beleive that the Human race has been completely wiped out having none been spotted in such a long time. One day they then stumble upon a group of humans who shoots one o the apes- the Apes are anger by this but then spare the humans and tells them to leave. Upon them leaving a bag dropped by one of the humans is discovered which depicts images from their troubled times. One of the Apes is sent sent to spy on the humans and report to the king, Caesar. The Apes then go to the Human city and tell them they do not want war
The human unwittingly befriend the Apes into letting them use the hydroelectric dam in A pe territory. Not all the Apes are convinced by the Human alliance and the King Caesar is chastised. 28
courtesy of Disney Movies
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24/7FILM HERCULES (12A) RELEASED: 25/7/2014
VAMPIRE ACADEMY (12A) RELEASED 4/7/2014
BEGIN AGAIN RELEASED: 11/7/2014
Adapted from Richelle Mead’s best-selling series, Vampire Academy: Blood Sisters centres on half-human/halfvampire teenager Rose Hathaway and her best friend, vampire Princess Lissa.
Sweet-natured love story Begin Again centres on the relationship between a budding singer-songwriter and a downon-his-luck music executive.
Rose is a 17-year old Dhampir - a mortal vampire-human hybrid - who attends a boarding school for vampires, where she trains in the hope of becoming a bodyguard for her royal friend, Lissa. Unfortunately, there are other evil vampires, known as Strigoi, hell bent on destroying Lissa’s bloodline and it’s up to Rose to protect the princess. Vampire Academy: Blood Sisters also features Olga Kurylenko and Gabriel Byrne.
English singer-songwriter Greta (Keira Knightley) moves to Manhattan with her rock star boyfriend, but he soon kicks her to the curb. While performing a set in a bar, Greta catches the attention of a kindred soul: the miserable former music biz hot shot Dan. Soon after, Dan and Greta team up and start making sweet music together.
Hercules picks up with the eponymous demigod as he prepares for battle, taking up arms with the King of Thrace to help defeat a ruthless warlord. Dwayne Johnson stars as the musclebound, battle-hardened Hercules, who has endured his penance of twelve labours and is working as a mercenary. Now, Hercules is called upon to help train the King of Thrace’s forces as they prepare for a brutal battle with a tyrannical warlord. Hercules is directed by Brett Ratner (X-Men: The Last Stand, Rush Hour) and also features John Hurt and Ian McShane.
HOW TO TRAIN YOU DRAGON 2 (PG) RELEASED 11/7/2014 With harmony resolved between dragons and Vikings on the island of Berk, the inseparable Hiccup and Toothless continue their exploration of their home and surrounding areas. When they meet a mysterious dragon rider in a hidden ice cave, they learn of a potential danger which once again threatens the peace.
THE HOUSE OF MAGIC (U) RELEASED 25/7/2014 Stray cat, Thunder, finds himself caught in a terrible storm and stumbles upon a strange house belonging to an old magician, who welcomes him inside. Thunder discovers many mysterious gizmos and magical items inside the house as well as a number of other animals he must learn to get along with during his stay.
The highly anticipated sequel to the hit 2010 movie How to Train Your Dragon is finally here, featuring the voice talents of an all-star cast, including Gerard Butler, Cate Blanchett and Jonah Hill. Brought to you by Twentieth Century Fox and presented in stunning 3D and 2D formats, it’s set to be the must-see animated action movie of 2014.
Trouble strikes when the magician’s evil niece tries to sell his house. Can the pets work together to save the magician and their home?
Releasing this Eid, Kick promises to be a complete wholesome entertaining film with an engaging plot and Superstar Salman Khan at his best.
Richard Linklater’s time-lapse drama Boyhood tracks the growth of a young boy from childhood through to the onset of adulthood. This epic family drama follows Mason as he grows from a boy into a man, documenting his experiences of everyday family life as well as the milestone moments of his childhood and adolescence. Shot over 12 years, this unique drama captures its cast members ageing in real time. Boyhood director Richard Linklater is the filmmaker behind the acclaimed Before Sunrise/Before Sunset/Before Midnight series.
As a radio announcement signals the beginning of the annual purge, a couple who have run out of gas on the way to their kids must face the purgers in a battle of life and death. The sequel to the surprise sleeper hit of 2013 is brought to you from a team behind some of the biggest horrors in recent years, including the Insidious, Paranormal Activity, Friday the 13th and Nightmare on Elm Street franchises.
Begin Again is written and directed by John Carney, the filmmaker behind Irish musical Once and features real-life music stars Adam Levine and CeeLo Green.
KICK (TBC) RELEASED: 25/7/2014
BOYHOOD (15) RELEASE: 11/7/2014
THE PURGE: ANARCHY (12A) RELEASED: 25/7/2014
EARTH TO ECHO (PG) RELEASED: 25/7/2014 Family-friendly sci-fi adventure Earth To Echo centres on a trio of young friends who get wind of some strange alien activity in their neighbourhood. As a large construction project begins in the local vicinity, three kids start receiving cryptic text messages on their phones. They turn to their parents for help, but find that the adults are not willing to take these messages seriously. Instead, the young friends attempt to decipher the mysterious code for themselves and attempt to track down the being behind them. Earth To Echo is the feature-length debut from director Dave Green.
On a train journey in Warsaw, psychiatrist Shaina (Jacqueline Fernandez) meets Himanshu (Radeep Hooda), a police officer from India to discuss their prospective marriage. Both are reluctant to enter into an arranged union but become friends and strike a deep conversation where Shaina reveals her previous relationship with the eccentric Devi (Salman Khan), a man who lived only for his Kick aka an adrenaline rush . Despite his idiosyncrasies they embark on a whirlwind romance, until one day he breaks up with her for a new Kick and walks away never to return. Himanshu in turn regales her with his glorious escapades as an officer but mentions that he has finally met his match, an intelligent thief. What they are both unaware of is that their stories have one thing in common, Devi. He returns to their lives under the pretext of having lost his memory. Behind it all, is a deeper mystery and an uncompromising mission for which Devi is ready to lose his life.
PUDSEY THE MOVIE (U) RELEASED: 18/7/2014 Britain’s most talented dog stars in his own feature-length film. Pudsey: The Movie is the tale of lovable lone hound, Pudsey (voiced by David Walliams) who only needs to look after himself as he wanders the London street… until he meets siblings Molly, George and Tommy and quickly becomes one of the family! Following her divorce, their mother Gail (Jessica Hynes) moves the family to the quiet and sleepy village of Chuffingtonon-Sea, where Pudsey discovers that there’s an evil plot afoot. Can Pudsey foil the evil plans and save the village?
TAMMY (15) RELEASED 27/6/2014 Director John Favreau teams back up with fellow Iron Man co-stars Robert Downey Jr. and Scarlett Johannson in this humorous, light-hearted tale of failure and success. When Los Angeles chef Carl Casper (John Favreau) loses his job, his world comes crashing down. But rather than wallowing in his own self-pity, the courageous cook picks himself back up, heads back to his hometown of Miami and launches his own roadside diner.
THE HUNDRED-YEAR OLD MAN WHO CLIMBED OUT THE WINDOW AND DISAPPEARED RELEASED 4/7/2015 When an unrelenting developer jeopardises the existence of Agnes Brown’s beloved market stall, she and her family rally together in a bid to save it, accompanied by an unlikely troop of assistants. What follows is a hilarious sequence of events on the streets of Dublin that will have you in stitches from start to finish.
courtesy of myvue.com & odeon.co.uk
24/7FEATURE
Orange is The New Black
By Jade Wilkinson
Netflix’s smash hit show centres around Piper Chapman (Taylor Schilling) and her arrival at Litchfield prison, a women’s correctional facility in Upstate New York. Chapman has been sentenced to 15 months in the correctional facility for transporting a suitcase full of money for her former girlfriend- a crime she committed ten years prior the series starting. Chapman has since become a law abiding citizen and is engaged to her fiancé Larry Bloom (Jason Biggs). Whilst in prison Chapman is reunited with her former girlfriend, international drugs smuggler Alex Vause (Laura Prepon). The series follows as the two re- examine their relationship and deal with the variety of characters that make up her fellow inmates. Notably one of the series breakout stars is Laverne Cox who plays Sophia Burset and became the first openly Transgender person to be featured on the cover of TIME magazine. The show has received critical acclaim due to its originality; it is not the first programme to be set in prison and tackle the issues that it involves but Orange Is The New Black takes on a refreshingly interesting spin. The show balances black humor and drama and uses an intriguing flashback structure, in order to
provide an uncompromising exploration behind the prison walls. A combination of compelling writing and exceptional performances meant that viewers were captured by this alluring show and it’s very real characters in a way like never before. This was reflected this year when the show won Favourite Streaming Series at the People’s Choice Awards and Best Comedy Series at the Critic’s Choice Awards. Series two is currently showing on Netflix.
CELEBRITIES WHO CELEBRATE JULY BIRTHDAYS WITH US...
24/7EXCLUSIVE
bu Michelle Martin
KOJO PRESENTS HIS FIRST THEATRICAL PRODUCTION... HIS IS THE UNMISTAKABLE CHARISMATIC VOICE THAT THAT COAXES A SLEEPY BRITAIN OUT OF THEIR SLUMBER EVERY WEEKDAY MORNING. A man whose successful career as a comedian, presenter, actor, promoter and entrepreneur has earned him the accolade as one the country’s most successful entertainers of his generation.
5pm that got received well I got a lot of positive feedback.” Buoyed by the positive response from his very large fan base the breakfast dj decided to branch out even further and step out of his comfort zone and devise a comedy play that urban London could enjoy.
Many would be quite content with such an impressive resume, but no, not award winning comedian Kojo, who has now decided to add a new string to his bow by entering into the wonderful world of theatre with his debut comedy theatrical Above Romance.
“Above Romance centres around this women called Chelsea and its about her tribulations in terms of relationships, she is on this I hate men rampage and its tells a story of a woman who has been through the mill but we focus on her journey on how she gets back.
Speaking exclusively to 24/7livelistings.com the Capital Xtra breakfast presenter tells us about his eagerly anticipated new play, why we need to focus the black British experience and why should head down to East London to come and see his latest offering.
Obviously experiences have made her the way she is but it’s a really nice look at how other people influence you to get you on your feet and to start loving again.
“I was tired of watching a lot of the typical British nonsense that we have over here, so I thought to myself instead of moaning and complaining about the state of play, let me try and create things that I think that this country needs to have.” admits the friendly funny man
Listening to friends, I found that we [as black British people] don’t normally get stories like this that we can relate to, also black British women have a completely different story to that of black American women. A lot of these stories come out of America, like The Best Man and Think Like a Man so I thought it would be nice to see romance and stuff like that on a UK stage.
“I’ve never been scared to try something new and for me it’s about challenging yourself and trying new avenues. I like surprising people, just when they think that they know all about you and them show them you have the ability to throw something new on them.
I’ve tried to be different by using all new faces as I think that this play will be the perfect opportunity to give a platform to some new and amazing talent that we have here in the UK something, I feel is very important to me.”
So for the past six months, I’ve spent a lot of time writing. I had loads different ideas about films, theatre and TV shows and the first thing I did was test out a short film, I wrote called Waste Man Diaries.
ABOVE ROMANCE 36
Although he admits that he did draw influence from the American experience he admits that he wanted the play
I was putting it out online daily in chapters every day at 37
for like a week or month to get good reviews to build it up.
to retain a distinctly black British feel. “I wanted it to have a slight American feel but be British, for me it’s about execution. Even down to the flyer. You can have amazing ideas but if the flyer looks average then people are going to think its average and we have a thing in this country where we don’t really create things for ourselves” admits The Sunday Show founder.”
They, [Hackney Empire] were excited about it when I pitch it to them because they saw it as something different. So with the support of Hackney Empire and an army of listeners itching to come down and see this production I ask the Fresh Prince of Hackney what the feedback from friends and colleagues has been who have seen rehearsals of the play?
Then the next step was getting his play on stage and for him there was no hesitation on where he wanted to Above Romance to make its theatrical debut
“It’s been crazy,” he answers warmly “I’ve had a good response.
“It was always going to be Hackney Empire” he states “I have a good relationship with the theatre, (The comedian sold out 2 runs at the theatre with his hilarious one-man show The Fresh Prince of Hackney).
People that have come down to rehearsals have been amped about it, the cast have been amped it, and they are excited and they love the script and the play in general; it has been amazing.
I am a novice to the theatre, but I have watched theatre productions in the past, when I have an image of something in my head, I just trust that. whether its standup, putting on shows, anything I want to do, once the vision is clear in my head of how I want it to be displayed then I just go and do it.
The play is a great girls night out; it’s a great boys night out. I think a lot of secrets about relationships are going to come out through this play as well. People are going to come to this play; they are going to laugh like crazy, they are going to cry like crazy, and they going to leave with good feel factor.
Normally with new theatre productions you usually have to start off in a smaller venue and maybe run it
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24/7FEATURE by Michelle Martin
WIRELESS 2014
THE SHOCK, NO SHOW OF HEADLINER DRAKE, COULDN’T DAMPEN THE FESTIVAL VIBE AS THOUSANDS DESCENDED TO NORTH LONDON’S FINSBURY PARK FOR THE 10TH ANNUAL WIRELESS FESTIVAL. THE SUN SHONE BRIGHTLY IN INTERVALS, BUT THE ODD OUTBREAK OF RAIN ONLY ADDED AUTHENTICITY TO THE 3-DAY EXTRAVAGANZA. 247/Livelistings.com headed down to the Wireless’s new London home to see who shined at this 3-day event FRIDAY: At the main stage the afternoon proceedings kicked off with energetic performances by Iggy Azealea followed by the UK’s golden boy Tinie Tempah hits included, Pass Out and Written in the Stars. Then it was all about my personal favourite Pharrell, whose only UK festival date was at this years Wireless. He effortlessly serenaded us with his impressive back catalogue of classic tracks, which included his work as part of N.E.R.D and collaborations with Kelis, Busta Rhymes, Gwen Stefani and Jay-Z. Warming up the crowd nicely, he then brought it right up to date with performances of his tracks from his latest offering G I RL, (I Know Who You Are) with Alicia Keys, (Get Lucky), Daft Punk and Robin Thicke (Blurred Lines) He ended his much loved set with the track that everyone was waiting for Happy. As soon as the first chords struck people started jumping around and began to sing the song word for word. Strangers danced and hugged openly, and a visibly moved Williams thanked the crowd for their help in making the song a worldwide hit With the crowd merry and vibing, it was time for the headline act himself Kanye West. The Yeezus star opened his set with a sample he uses for most of his live performances of the track Black Skinhead. He then appeared in a jewel-encrusted mask and delivers a flawless high tempo set much to the delight of the crowd. Although there was the 20-minute speech that left many despondent, West soon had the crowd back, and they were eating out of his hands when he started
on the songs that many had waited patiently for Including Diamonds, All Falls Down and Through the Wire ending the night with a performance of the title track of his album Yeezus, Blood on the leaves. SATURDAY: With Drake’s sudden cancellation due to ill health many were questioning whether Saturday was going to be a success, but with Kanye stepping in at the last minute and Rudimental stepping up, it truly was an eventful day. Azealia Banks bounced onto the stage armed with an array of brightly coloured backing dancers, here the Festival debutee gave a solid performance belting out the crowd favourites which included Liquorice and 212. Then it was time for Wiz Khalifa the rapper gave a structured and polished set that got everybody in a feel good mood. It is safe to say Rudimental stole the show on Saturday
took to the stage for the first time together in seven years. Bouncing on the stage Andre 3000, looked very fetching in a black boiler suit and silver mullet wig, dancing from the off, the duo started the set with hardcore hits like Bombs over Baghdad and Rosa Parks, they continued to keep the crowd entertained with Miss Jackson and Hey Ya! Halfway through their set the heavens opened, but that didn’t deter the thousands of fans who sang along merrily to So Fresh, So Clean and their final song The Whole World.
with a blistering set introducing special guest performances from John Newman who raced down from the sister site in Birmingham to perform the number one hit Feel the Love, and Ella Eyre who gave an energetic performance of Up All Night. Rudimental’s performance showed exactly why they are one of the UK’s biggest exports and the crowd loved every minute of their hour long set.
and like Friday the Yeezus star had the crowd hanging on to every word he rapped, screaming his name and wanting more from the award winning singer-songwriter.
DAY 3 The day started with a very lively performance from old skool hip hop trio Salt, Pepa and DJ Spinderella, who took us back with tracks like Push It, Whatta Man and Lets Talk about Sex But again it was Kanye that surprised everyone. Many Reggae Star Sean Paul had everyone vibing at the Pepsi Max were disappointed at Drake’s no show and were expecting stage as did Blurred Lines singer Robin Thicke and then it a mediocre performance. But Kanye doesn’t do mediocre, was back to the main stage where hip hop legends Outkast
Many questioned whether Bruno Mars was the perfect choice to headline and close the festival, but he didn’t disappoint. He came on clearly overwhelmed at being the headline act and had the crowd rocking from the start to his favourites including Pressure and, Grenade. He then went on to perform versions of r&b songs from the likes if R Kelly, Ginuwine and Michael Jackson something that surprised the crowd and left them wanting moreit was the perfect end to what was a memorable 3-day event. Wireless was a resounding success! Kanye stepped up, but it’s a massive big up to Rudimental who showed the world that the UK is at the top of it musical game – roll on Wireless 2015.
24/7MUSIC
JULY RELEASES
SINGLES
24/7 Recommends...
MICHELLE WILLIAMS: SAY YES (TO BE RELEASED)
MAVERICK SABRE: EMOTIONS (7 JULY)
DRAKE: WORST BEHAVIOUR (6th JULY)
NAUGHTY BOY FT ROMANS- HOME (14 JULY)
*NEW ALBUMS*
NEON JUNGLE: (21 JULY)
ELLA EYRE: IF I GO (13 JULY)
ED SHEERAN- X (23 JUNE)
EXAMPLE- LIVE LIFE LIVING (30 JUNE)
TREY SONGZ- TRIGGA (30 JUNE)
WILL.I.AM FEAT. CODY WISE: ITS MY BIRHDAY (7 JULY)
NICOLE SCHERZINGER: YOUR LOVE (13 JULY)
CHERYL COLE FEAT. TINIE TEMPAH: CRAZY STUPID LOVE (20 JULY)
CHER LLOYD: SIRENS (20 JULY)
24/7EXCLUSIVE
bu Michelle Martin
MAXI PRIEST: EASY TO LOVE
HE IS ARGUABLY ONE OF THE UK’S BIGGEST REGGAE EXPORTS. A LIVING LEGEND WITH A UNIQUE VOICE THAT SEDUCES EVEN THE MOST STUBBORN EAR AN ARTIST WHO PLAYED A PIVOTAL ROLE IN FIRMLY ESTABLISHING THE BLACK BRITISH CONTRIBUTION TO THE REGGAE INDUSTRY ON A WORLD WIDE SCALE. Famous for the classic hits like Wild World and Crazy Love. Maxi Priest is back this with his excellent latest offering Easy to Love. Here the award winning singer/ songwriter took time out of his busy schedule to talk to 24/7Livelistings.com to tell us about his inspiration behind his latest offering and his plans for the future
Maxi Priest
HOW DID THE IDEA THE IDEA FOR EASY TO LOVE COME ABOUT? The song kind of speaks for itself. Its about a woman of understanding, somebody who is confident in themselves and confident in a relationship that may not necessarily be of the norm, maybe a relationship that’s in the entertainment world out of the box, a person that is into growth or wanting a person to grow. They say when you love somebody set them free, and when you are in a relationship like that it makes life so much easier and it makes the situation easier to love, and the person can find you easier to love too. WERE YOU INSPIRED BY LOVE? I’m always inspired by love, without love where would we be? You have to remember love is God, and God is love so
if God is love where do I go wrong? VERY TRUE, SO WAS THERE A PARTICULAR PERSON THAT INSPIRED THE ALBUM? The World inspired the album. And in particular the person that inspired the album would be God. The world inspires me, and I can say that now more so than probably when I was a kid. I have been able to travel around the world, and I have been supported by people. I couldn’t do what I do without the support of people, so now I call myself a world person that makes part of this beautiful world that we live in no matter what race of class you. We are in this thing together and its up to us to make the best of it, whatever move we make whatever consequences we face. WHAT ARTISTS DID YOU WORK WITH ON THIS ALBUM? I had the opportunity to work with the great Beres Hammond. It was an honour and a pleasure. We’ve had a wonderful friendship over the years from when we did the song How to Ease the Pain and since then we have
a mutual understanding and mutual respect of what we both bring to the business. We both have an appreciation for evolving and we bring different elements of the art form to the table whether it be soul r&b or hip-hop, and we have a wonderful friendship that we treasure. WHAT WAS IT LIKE PERFORMING AT GLASTONBURY Glastonbury is a very well known concert that has been going on for many years and one that we should appreciate and learn from because of its longevity. So many people that come from around the world to attend and appreciate the festival and I think that is something that we should all learn from. But I honestly believe that there should be a better situation for the contribution of reggae music and our culture, and I think could be echoed a little bit more louder at festivals like Glastonbury. WHAT ARE YOUR THOUGHTS OF THE UK REGGAE INDUSTRY? It obviously not as healthy as it was before, but that doesn’t mean to say that we don’t have some great artists, we have some fantastic artists. But the industry is not as solid as it was before there are not as many numbers supporting the UK reggae industry. We have done so much in this country as a community from the music and cultural side of things. Everybody is on a yeah man! Irie man, or bless up, no matter which colour class or race you come from. Our culture has echoed in this country, and it should be a little bit more appreciation in that aspect. WHO WOULD YOU LIKE TO WORK WITH IN THE FUTURE? There are so many people that I would like to work with Chronic, Miguel, Beyonce WHAT HAS BEEN YOUR MOST MEMORABLE PERFORMANCE TO DATE?
There have been so many I mean, Chrystal Palace Stadium, Clapham Common, Japan. I’d be better off naming the most memorable performances in countries them in countries WHICH COUNTRY HAS WELCOMED YOU AND REGGAE MUSIC? I had the opportunity to perform in Sri Lanka last year, and that was a tremendous experience and one that I hope to have again. But there have been so many places that I have been blessed to go to, and folks have shown great appreciation WHICH COUNTRIES SURPRISED YOU WITH THEIR LOVE OF REGGAE MUSIC? The country that surprised me would be Japan. I remember going to Japan and being in a concert hall of 4 or 5 thousand people, and you can hear a pin drop because they didn’t understand how to show their appreciation. When you stepped out they clapped their hands cordially and very decently and then you did your song, and it was silent and after each song they would applaud by clapping very decently. Over the years now though you can see the way things have changed and again our influence and our culture AND FINALLY WHAT ARE YOUR PLANS FOR 2014 AND THE FUTURE? My plans are to push this album as hard as I can with the support of the folks. So far the support is amazing. I’m overwhelmed; I’m excited, I’m on top of the world, I’m on a high with the album, I just want us to take it to another level. We have to learn how to create our own icons, and that doesn’t have to be me that could be a Buju Banton, that could be a Beres Hammond, that could be a Chronic. It could be anybody its up to us to create that by supporting the music and the industry and then we don’t have to be sitting back going somebody else created this for us.
Easy to Love is out on general release in the UK and available for purchase at Amazon MP3, iTunes:, Google Play And you can also listen & stream now to try before you buy from Spotify and Deezer:
24/7MOTORING The Audi A3 by Jazinhino Philips
giving you the ability to write letters onto the keypad instead of typing the letters. Bang & Olufsen have seemed to replace Bose for the surround sound, providing some 13 speakers and a 15 channel amplifier. This gives 705 watts of superb sound. You also get crystal clear DAB, xenon headlights, a built in handsfree phone system, secondary-collision brake assist, and ESC. ESC now wipes your brake discs which will increase your stopping distance during wet conditions. Apparently this car seats four adults. Now unless you or your friends are around the same height as Tyrion, Frodo, Mini-Me, and Tattoo, forget it. (If you are bewildered by any of the names I’ve just mentioned then you really need to get out more.) It’s either a tight squeeze or somebody is getting deserted. PRICES START FROM £38.910
AFTER ALL THESE YEARS AUDI HAVE FINALLY DECIDED TO MAKE A CONVERTIBLE S3. NOW I’VE ALWAYS SAID THAT THE A3 CONVERTIBLE IS A WOMAN’S CAR AND I’M PLEASED TO SAY THAT THERE IS NOTHING GIRLY ABOUT THIS MODEL WHATSOEVER. The Audi A3 has been in production since 1996 (yes it has been 18 years already) and it’s hard to believe this car has been around for almost half my life. During that period we have seen three generations with each generation looking more aggressive. I think this model is the best looking thus far and it appears Audi are going from strength to strength. The S3 shares VW’s platform called MQB (Modularer Querbaukasten which means in English “Modular Transversal Toolkit” or “Modular Transverse Matrix”). Essentially this platform has been designed to allow variations of different models to be made whilst keeping the core features. All MQB vehicles will share the same engine positioning, front axle, and pedal box. The external dimensions and wheelbase will vary. What this car has been blessed with is a 2.0-litre turbocharged, 296bhp, four cylinder petrol engine. It has also been blessed with the quattro four wheel drive system which is perfect for the unpredictable British weather. 0-62mph is reached in just 5.4 seconds with the dual
clutch S-Tronic transmission. Now this has really annoyed me. It seems that car manufactures have forgotten drivers like myself actually prefer a manual gearbox especially when it comes to high performance cars. I don’t like automatic gearboxes and I don’t think I ever will. For me they’re boring, thirstier, and more expensive to repair. You don’t require much skill to drive an automatic. I understand they’re useful for some individuals don’t get me wrong, however I would like the option of a manual gearbox on this car. Audi have also electronically limited the car to 155mph. The S3 is lighter, stronger, and bigger than the previous platform. There are no diesel engines available which is quite surprising. A new 5 layer convertible roof has been designed which can be lowered or raised up to speeds of approximately 30mph in 19 seconds. The MMI plus (Multi Media Interface) features MMI touch
24/7MONEY
by Damien Brome
Rule 2? Make sure you didn’t mess up on Rule 1..
Hello again – how have you been? It’s been a little while since I graced this hallowed ground. The excuse for my absence? Not the World Cup, sadly. Instead, I have been putting the finishing touches to a startup of my own, which is due to launch in the very near future. What is it, I hear you ask? I can’t share right at this moment, but as soon as the TV ads launch, I’ll let you all know! As opposed to scraping the financial pages for something salient, I thought I would share a few lessons from my experience of “starting a startup” with you. Let’s throw my thinking and war stories into a series of rules; it probably makes for simpler consumption and directs my rambling. That way you won’t be bloated by my gassy musings and complain of indigestion after working your way through it all. Nice and easy bite-sized chunks of info, set out into rules. I am going to assume that this is Day One of starting your new business. Therefore, we are not looking at a company, fully formed, curvaceous and beautiful. We are working with an idea. A snot-nosed, still crapping your pants, it needs feeding every 2 hours idea. Day One is pretty cool though. At this stage, you’re going
to be the next big thing – the next Jeff Bezos or Mark Zuckerberg. The world is yours and you are already imagining what your corporate nickname will be (the “Wolf of SomewhereOrOther” I’m sure…) Ok, CEO, let’s look at Rule 1. Rule 1 is “Assemble your A-Team” Rule 1 is probably the most important. The team you surround yourself with for your project will be one or more of the following Co-Founders: a Business Guy, A Subject Matter Expert (SME). You may be one of these people. In a tech start-up, either you or the Co-Founder tends to be a Developer (or the “Teccy Guy”) with the other being the Business Guy or SME (possibly rolled into one). On the outskirts of this universe of characters, you may have a Mentor and a Finance Guy (or a
guy who will eventually start supplying you with cash to get your product developed). It’s imperative that the RIGHT people are brought into your project. Not the people who are close by and show half an interest when it is first described. As a word of advice, friends generally don’t work well together –businesses opened with friends, lovers (or friends who are occasionally lovers for the more liberal amongst you) do not have a good track record of survival. Across my first few weeks of forming “THE IDEA” for My Thing, I tried to bring 5 or 6 friends and family members into the fold, on the back of visions of us taking the world by storm with the new business and being able to maintain an active friendship at the same time. Wrong, wrong, wrong. Businesses are hard work. And I found that lots of my mates were good friends, but not so good work colleagues. With My Thing being my baby and this merry gang not yet being paid, my start-up was not their priority; it was reflected in the fluctuating efforts made in terms of helping us get to the finishing line. Of the 5, one guy (in this case, my SME) remains. A question you should also ask yourself is who you really need, and when. My mistake was to line up all of the resources I thought I would need for the entire duration of the project. My
missus thinks there was an element of me being a little intimidated by the daunting road that lay ahead and I wanted to suffer along with others for comfort. I argued that a general doesn’t go into war without soldiers. The truth is probably somewhere between both of those points. Equity (for the uninitiated, Equity = a proportional share in the company’s profits) is the big attraction for people who work for/with you when you don’t have the ability to pay them in cash at that time. Agree your equity cuts (or give an indication) as quickly and clearly as you can. The more people you involve, the more equity you may find yourself giving away, which impacts you come Selling Day. (More chat about “equity shares”, “venture backing”, “angel investing”, “debt financing” and the nirvana of “Selling Day” in the articles to come.) So, at the present, I’m rolling with my SME. In the background, I tend to seek advice from a mentor, who I call The Professor. To use modern Americanisms, the SME is concerned with one element of the business only – “product”. My SME is also called The Gym Guy, as he is a personal trainer, semi-pro footballer and all-round fitness fanatic. The man moves with the grace of a cat (if you can imagine a cat that weight trains three times a day) and eats every meal with the ravenous aggression of a
man who is about to face the chair. The Gym Guy is also a theology graduate who has been through the X Factor machine (he narrowly missed out on the live TV rounds of the show). Intense conversations about the future of SPM Ltd are often punctuated by the Gym Guy humming cheesy RnB tunes whilst he considers his response to my (oft over-excited and foolish) assertions. A bio-mechanics guru, the Gym Guy has the role of really directing the content of business. Our working relationship is one we call “A to B”, where we work on a point-to-point basis through the business plan and the production of the product. The Professor can be summed up in five words: intellectually brilliant and utterly insane. A Cambridge Physics PHD, (who speaks 6 languages fluently and can curse even better in 12) he applied the principles of this thesis on String Theory to his ambition of becoming a trader. Ten years later, he’s the last word in FX algo trading around the City and runs his own hedge fund. All of this genius is wrapped in a Brooklyn accent so thick it would embarrass Jay-Z. As a friend with experience of successfully strik-
ing out on his own, I’ve run my start-up ideas past him for a long time for him to review and provide honest, Brooklyn-accented feedback. His style sits in keeping with his personality – raw analysis seasoned with profanity and graphic sexual metaphors. So, that’s it. Rule 1 – find the right mix of talents, skills and personalities for the roles on offer at the start up. Don’t carry passengers. By that I mean do not hand out jobs or (more importantly) promises of shares in the business to people who you cannot rely on, or want involved for the sake of companionship. As we spoke about in a previous article, everything you need – regardless of the task can be sourced from the web, via doing it yourself using open source code, or through buying it from 3rd party vendors (freelancers and suchlike). This rule may seem trivial, but Facebook’s birthing drama generated enough content to make a film out of it (and the Winklevoss Twins are rumoured to want another bite out of Zuckerberg’s $54bn cherry).
24/7FEATURE
Not many people I can say are as hard working and tenacious as this woman. Often not afraid to hold back on her opinion, Ms Charley Jai will never shy away from a challenge put in her path. Now she is embarking on a new venture a Youtube blogsite TV series, called Real Talk TV. 24/7 Livelisitngs.com caught up with the lovely but fiery Charley Jai...
By Gavin Peters
SO TELL US A LITTLE ABOUT YOURSELF? I’m a creative butterfly who first discovered a passion for all things entertainment and youth related (that are positively driven) when I was still a child myself. I was born and raised in East London to Caribbean parents with a mum who always encouraged me to be active hence my tenacious, 24/7 work ethic which, admittedly, isn’t always a good thing. I need to rest more.
REAL TALK with Ms Charley Jai
WHAT OTHER PROJECTS YOU HAVE BEEN INVOLVED WITH? Excel in the Arts with Ape Media some years ago which was all about taking local (Newham) youth and producing a big performing arts and creative skills production which was performed and demonstrated at the Excel Centre in front of their families and a number of big-wigs as invited by the staff at Ape Media. Stand4Something produced by NL PR Limited which was a showcase event of talent from those who had previously been without the opportunity to present their talents and skills to an audience made up of their supporters as well as the relevant persons in the entertainment industry. Young Gifted and Talented under the direction of the 2inspire Network for the 2inspire Academy which has provided young people with an opportunity to perform before very high profile and supportive audiences. Some of the young talent has included the exceptional ‘Lyrical Anomaly’, a brother duo who deliver conscientious rap
to strong yet laid back beats. They’re absolutely incredible! WHAT IS THE REAL TALK TV SERIES UK? It is an informative and creative entertainment show created for YouTube. The idea for The Real Talk TV Series (UK) was officially born in summer 2013 (although I had the idea for a number of years) after I was approached to host several live events and do some other on-screen presenting. With my radio show (The Real Talk Radio Show UK; RTRUK) being one that I deliberately turned into a platform of opportunity, I decided to transfer the basis of the show to the screen after becoming known and recognised for my support of others via RTRUK. Filming began in October 2013 once the final edition of the radio show had aired on déjà vu fm. The aim of the series is to present a Real look at Real lives and to give a platform to new talent, poignant causes, charities and the alike so as to positively motivate and encourage viewers to achieve their own goals regardless of the obstacles they may face. HYPERLINK “http:// www.youtube.com/TheRealTalkTVSeries” www. youtube.com/TheRealTalkTVSeries WHAT INSPIRED YOU TO DO THE REAL TALK TV SERIES UK? The inspiration came from my passion for learning, education, inspiring and motivating others. If we all share a little more, without reservation and
the fear that through doing so someone else will gain the information required to have them go on and do better than ourselves, we will all do succeed! Sharing is definitely caring. I genuinely get so much joy from helping others and in doing just that I help myself to develop and achieve. MAKING REAL TALK BLOG SITE, WHAT DO YOU ENJOY MOST ABOUT DOING IT? As well as the education received through my research of certain things, the responses I get from people who say that a particular post has been of benefit to them is why I blog. It’s nice to give back. Also, writing is a great stress reliever for me. I very rarely get stressed however, if ever I do, taking to my laptop and typing my feelings instantly alleviates any tension. “http://www.charleyjairealtalk.blogspot.co.uk” www.charleyjai-realtalk.blogspot.co.uk HAVE THERE BEEN ANY MEMORABLE EXPERIENCES DOING THE REAL TALK TV SERIES UK. We filmed with two young poets as part of a Youth segment and their words really resonated with me. It’s both incredibly sad and at the same time overwhelming to know that some young people of today fully understand certain adult related issues when really, until they reach a certain age, they shouldn’t. Young people definitely need a voice, they need to feel respected and understood. I fully support that! YOU SEEM TO HAVE A VERY WARMING AND ENTERTAINING PERSONA ABOUT YOU. HOW DO YOU KEEP SO UPBEAT; ARE THERE ANY PEOPLE WHO HAVE INSPIRED YOU? Thanks! Wow! Erm, I try to maintain a positive outlook on life. I believe there to be a positive in every negative and therefore I don’t dwell on what isn’t working, instead I focus on all that is going well. I’m inspired by anyone positively pursuing their goals, those who show a genuine support of others and folks who take the time to give back from the heart. Specific people who inspire me include
the late Maya Angelou, the impressionable Oprah Winfrey, Motivational Speaker Trent Shelton and Evangelist T.D. Jakes! WHAT DO YOU HOPE TO ACHIEVE FROM YOUR REAL TALK BLOG SITE? I hope to continue inspiring others. A lot of people have said they’ve found the blog to be a beneficial tool through the information provided and the subjects covered which is awesome! -What sets you apart from other Bloggers? With so many bloggers now, I’m sure there are those who blog about the same or similar subjects as myself. However, I think my style/way of writing is unique because, I write as I speak and whether you know me or not, you’re likely to feel as though I am having a chat with you as you read my posts. Also, as the title states, it is very real! Ha-ha. WHAT HAS BEEN THE OVERALL FEEDBACK BEEN LIKE FROM THE SERIES? Great, towards the blog! Really positive and sometimes challenging which is always fab! I think it’s great to share opinions while not taking them too seriously because; hearing the beliefs of others is another way of self educating. The TV series is due to launch summer 2014 however, the feedback to our introduction video has been amazing! Folks are really keen for the official launch. WHAT ADVICE WOULD YOU GIVE TO ANYONE WANTING TO START THEIR OWN BUSINESS? Write out your ideas and plans thoroughly making sure you include some sort of marketing strategy. Ensure you carry out extensive research and then set about taking the necessary steps to develop before you launch your service or product. It’s never about when but rather how! If you don’t yet feel 100% certain about the nature of your business I’d say it isn’t ready to be put out there. Be realistic with your goals and know your target audiences before you launch anything. DO YOU HAVE ANY PLANS FOR THE FUTURE? To have more holidays, to get more sleep, to improve my fitness levels and to do more random bus stop dancing! Lol… Career wise, I plan to continue as I have been: work hard, aim high, remain positive and hopeful for success with The Real Talk TV Series UK and all other projects. You can follow it as it all unfolds via twitter! @msCJ80
24/7GAMING
By Darren Lobban
Thirty Day Wrap Up
New triple A games were shown like The Order 1886 for the PS4 and Batman Arkham Knight for the Xbox one and PS4, these two games really seem to be embracing the power that the PS4 and Xbox one bring, seeing them in action you can tell that your old, tired, rickety and weary previous consoles wouldn’t do these games justice. Nintendo showed their fans, games that they were asking for, especially the new Zelda game which every Nintendo fan practically had a nerd-gasem over. I suppose you can’t blame them seeing as it looked so good plus to my vast and expansive knowledge there has not been a rubbish Zelda game on a Nintendo console.
THIS PAST MONTH I HAVE NOT REALLY PLAYED ANYTHING EXCEPT A PS VITA TITLE CALLED SOUL SACRIFICE DELTA, I HAVE HAD THE OPPORTUNITY TO WATCH A LOT OF CONTENT THAT CAME FROM ELECTRONIC ENTERTAINMENT EXPO (E3) WHICH WENT DOWN IN AMERICA. E3 HOSTS THE BIGGEST NAMES CURRENTLY IN THE GAMING INDUSTRY, WELL AT LEAST IN THE WEST. INDUSTRY GIANTS SUCH AS PLAYSTATION, XBOX ONE, NINTENDO, UBISOFT, EA AND ACTIVISION ALL SHOWING OFF THEIR LATEST GAMES WHICH WILL BE RELEASED IN WINTER 2014 AND SOME TIME IN 2015.
I need to give a shout out to Mortal Kombat X, which showed its newest and only gameplay trailer at the Sony conference. That shit right there was violent as hell, wow! The bone crunching moves and way...way over the top fatalities were almost sickening, almost. There is no way in hell this new Mortal Kombat will be sold in Germany or Australia without some serious censorship.
The only real negatives to take from E3 was that as per usual Sony PlayStation only spoke about their hand held console for all of three minutes and Nintendo understandably gave a huge push to their struggling Wii U and not too much attention to the 3ds.
You had the usual annual franchises which would not be a surprise to anyone like Fifa Football, Call of Duty and Assassins Creed but what was shocking is that these games are moving away from the last generation of consoles and looking like real new age games for PS4 and Xbox one, as opposed to just a slightly polished Xbox 360 or PS3 port.
Ok on to Soul Sacrifice Delta, I am about fifteen to twenty hours in to it and so far so good. The graphics are really nice and the controls are not confusing, it is definitely not an easy game (its starting to kick my arse) and online co-op play is cool. I’m hoping to finish it or at least get up to 90% complete to review it next month. That’s all for now, GGPO! (good games peace out)
24/7SNEAKERPIMP
By Grant Richards
Sheep or Unique
I FINISHED OFF MY LAST ARTICLE WITH SOME ATTEMPT AT BEING PROFOUND, OR AS PROFOUND AS YOU COULD GET WHILST TALKING ABOUT TRAINERS. IT CONTAINED THE LINE “BUY WHAT YOU FANCY, FOLLOW YOUR OWN PATH AND DON’T BE A SHEEP” AND AFTER I’D FIRED OFF MY COPY TO THE HIGHER POWERS, I STARTED THINKING ABOUT IT MORE. NOW LET ME TRY AND GIVE YOU AN ABRIDGED VERSION OF WHAT GOES ON IN MY MIND AND WE’LL EXCLUDE ALL THE MUNDANE BITS OF DAY TO DAY LIFE. You don’t really want to know about my annoyance at slow walkers and people that fiddle for their oyster card at the barriers. We can also exclude any rude thoughts as we all know us men think about that sort of thing too much. That leaves me with thinking about music and sneakers, a lot. If a tune pops in my head a few times, then it’s stuck. If a trainer (or a trainer idea for an article) floats past a few times, then again, it’s in the grey matter. This ‘follow your own path’ thing really got stuck firm. I started to think about what led me to buy certain trainers now? Then I started thinking about how I was as a kid, when peer pressure was paramount. Eventually I got round to thinking about the masses and the trends that have been and gone. I can tell you now that a LOT of crep collectors who’ve been in the game for over ten years have some Nike Air Rift trainers in their collection. I know I do. I even had a pair that were covered in fake horse hair. I still get ribbed and reminded about the fact I once owned them. But why do we do it? Impulse? Subliminal marketing? Clambering aboard the bandwagon? It’s around this time of year, when the sale racks get topped up with last season’s inventory and most sneaker freaks inboxes are constantly receiving a flurry of email shots offering discounted kicks. It’s a time when you need to be quick to pick up a bargain, but also a time when you’ll end up buying some creps that will eventually gather dust and make you wonder why you were lured in by the bargain price? 64
I do think price can pay a huge part in a sneakers popularity. Converse Allstars and Vans are relatively cheap compared to some Kobe kicks and both will remain a staple of many peoples wardrobe due to their pricing. Conversely, and I’m not talking about the trainers this time, the Yeezy II Red Octobers were nearly GBP200 at retail and they were popular due to everyone’s old foe: HYPE. I probably shouldn’t be writing about watching X Factor, but do you remember Rough Copy from the last series? Don’t front, I know you know who I’m talking about. They wore some questionable threads across their tenure on the show, but at times they rocked some serious footwear fire. On one show, they had some SPX trainers on. When I saw them, I was on the web within seconds trying to see if they’d been re-issued, as SPX were a brand that was big in the early 90s, when Troop, British Knights and Travel Fox all came and went in the blink of an eye. Now I wasn’t the only guy Googling that ish, trust me. We are massively influenced in our footwear choices by the familiar faces we see adorn magazines or TV screens. But who do YOU see as a solid sneaker role model? Programmes like TOWIE have raised awareness in brands like Creative Recreation but at the same time have helped put several nails in the coffins of Nike Blazers and Huaraches. It’s often harder to tread your own path. One of my very good DJ pals, Jeremy B, bought some all gold Bathing Ape Bapestas once. Now it takes some balls to rock all gold trainers, I should know, I’ve tried (and some would say, failed). Do you feel more reassured if you and your pals have the same kicks? Like, if they have the seal of approval from a few of your crew, then they’ve gotta be cool, right? I’d like to imagine the readers of 24/7 Live Listings have a split down the middle. Some of you feel that reassurance from the familiarity factor. We all do it in our life somehow, so why not our footwear choices? The other half of you are striking out for originality. Not accepting the status quo and may even be rocking the crazy Jeremy Scott Adidas I mentioned a few issues back. If so, I salute you for being different, even if I think the kicks are nuts! If you’re like me you’ll get that sneaker itch soon, walking past a shop or checking that dropdate twitter account and when you go to scratch that itch, take a step back before you buy them and wonder what it is that’s making you want to buy them? I hope for your sake it’s not Joey Essex.
24/7FITNESS & HEALTH
By Fabian Collymore
ALTITUDE TRAINING
Simple right? Wrong! The dispute among key altitude training experts isn’t whether or not altitude training works but rather what is the most effective application method. As with any form of training, what works for athlete A may not work for athlete B. Therefore an experienced coach must work with athletes on an individualised program, something that the world of altitude training research is yet to do. The difficulty lies in the simple fact that every individual manages hypoxic stress (low oxygen levels) differently. There are only a few groups of coaches and research teams around the world that are starting to experiment with this unique system of hypoxic load management. For example, if athlete A is physically tolerant to lower levels of oxygen he/she requires a higher altitude in order to see the same results as athlete B who shows signs of oxygen deprivation at low levels of altitude. SO WHAT ARE THE DIFFERENT TYPES OF ALTITUDE TRAINING? due to never actually training at the physiological level of their AT. So when this cyclist returns to sea-level after altitude exposure and tries to ride the AT @ 300W it is going to feel extraordinarily hard as they have never actually pushed 300W since prior to going to altitude.
ATHLETES OFTEN USE EXTREME TRAINING METHODS TO GAIN ANY EDGE THEY CAN OVER THEIR COMPETITORS. ALTITUDE TRAINING IS A POPULAR METHOD THAT ATHLETES UTILIZE, ESPECIALLY ENDURANCE ATHLETES SUCH AS RUNNERS. ALTITUDE TRAINING CONSISTS OF TRAINING SEVERAL WEEKS AT A HIGH ALTITUDE, PREFERABLY OVER 8,000 FEET ABOVE SEA LEVEL. However, due to the scarcity of altitude locations at that height, intermediate altitudes are more commonly used. The air still contains approximately 20.9% oxygen at intermediate altitudes, but both the barometric pressure and partial pressure of oxygen is reduced. This type of training forces the body to adapt to the lack of oxygen by increasing the mass of red blood cells and haemoglobin or changing muscle metabolism.
transporting and using oxygen (stronger respiratory muscles, more red blood cells. These adaptations that the athletes body go through) are similar to those induced by regular exercise so it would be reasonable to assume that if altitude training accelerates the same physical changes as exercise then surely it works to improve performance.
It is believed that when an athlete travels to a lower altitude, they will still have a higher concentration of red blood cells for 10-14 days, thus creating that competitive advantage advantage they are seeking when going back to competition.
LIVE-HIGH AND TRAIN-LOW ALTITUDE SLEEPING In the early 1990s some researchers devised a new system that allowed athletes to benefit from altitude exposure without compromising the quality of their own individual training. This system was referred to as the Live-High/Train-Low method. LIVE-HIGH AND TRAIN-HIGH ALTITUDE CAMPS Early research into altitude training indicated that we should train and live in real altitude to see the best results. This was until many athletes started returning from altitude camps in a de-trained state because the quality of their training and recovery was being compromised due to the lack of oxygen. The majority of athletes that take part in these high altitude camps are constantly pushing the boundaries of over-training, where risk outweighs the benefits. If the athlete stays too high for too long their training can be overdone; if they stay too low for a short period it can be a waste of time and money. The biggest issue with the Live-High/Train-High method is that athletes are unable to reproduce the necessary training intensity to improve performance. For example, if a cyclist needs to ride at 300W for their Anaerobic Threshold (AT) efforts at sea level, when at altitude (say, 2,500m-3000m) it may “feel” the same as sea-level yet they might only be pushing 200-250W.
THE BASICS The fundamental theory behind altitude training is simple: by exposing an athlete to an environment that is low in oxygen (a mountain top or simulated altitude room) the body will eventually adapt to this stress on the body by getting more efficient at
The issue here is that the cyclist may in fact de-train 66
With this approach the athlete continues their normal training at sea-level during the day but in the evening they spend a minimum of 12 hours sleeping or resting at roughly 3,000m of altitude (usually achieved via an altitude tent or room) for 3-4 weeks.
5 FOODS WITH MORE VITAMIN C THAN ORANGES!!! 1- Chili peppers A half-cup of chopped or diced chili peppers delivers 107.8 mg of vitamin C
3- Broccoli This cruciferous veggie provides 132 mg of vitamin C plus a punch of filling fibre for just 30 calories per serving.
5- Pineapple In addition to 78.9 mg of vitamin C, pineapple contains bromelain, a digestive enzyme that helps break down food and reduce bloating. Bromelain also acts as a natural anti-inflammatory that can help you recover faster after a tough workout.
2- Kale In addition to twice your recommended daily intake of vitamin A and seven times the recommended amount of vitamin K, a one-cup serving of kale provides 80.4 mg of vitamin C.
4- Papaya Research shows that eating papaya can help clear your sinuses, brighten your skin, and strengthen your bones. A one-cup serving delivers 88.3 mg of vitamin C.
DOM’S (Delayed Onset Muscle) Delayed Onset Muscle Soreness (DOMS) is a serious and painful condition that affects every athlete. Some athletes get DOMS only occasionally, while other athletes suffer from it on a continual and chronic basis. DOMS prevention is one of the most important considerations for an athlete because DOMS dramatically affects every aspect of training, including working intensity, muscle strength, muscle gain, training effect, body composition, hormone levels, anabolism, catabolism and exercise recovery. WHAT IS DOMS ??? Delayed Onset Muscle Soreness (DOMS) is a debilitating and painful condition. It is often confused with regular muscle soreness, but regular muscle soreness and DOMS differ fundamentally.
older and more experienced athletes are equally likely to experience DOMS, despite their muscular maturity and excellent conditioning.
DOMS differs from regular muscle soreness in severity, duration of soreness and in causal factors. Whereas normal muscle soreness results immediately following exercise and usually lasts for less than two days, DOMS onset occurs several days following an exercise session. And, regular muscle soreness and DOMS are caused by different variables. HOW YOU GET DOMS It used to be thought that delayed onset muscle soreness was caused by the build-up of lactic acid in muscle tissue. However, new research has disproved this hypothesis, and it is now clear that whereas regular muscle soreness is predominantly due to microtrauma structural damage to muscle fibers, DOMS is primarily caused by the bodies inflammatory response to exercise1 and several other variables. Today, scientists know that DOMS is influenced by: • Athletic conditioning, age, and the skeletal muscular system dons
•
Structural damage to muscle tissue and ten-
• The inflammatory response system Athletic Conditioning, Age, & The Skeletal Muscular System: Your athletic conditioning, age and the condition of your skeletal muscular system all contribute to DOMS onset. Your degree of athletic conditioning - i.e. how adapted is your body to training - will determine, in part, the inflammatory response to exercise. Young athletes are susceptible to DOMS because their conditioning is not yet fully developed to handle heavy and intense workouts, and older athletes are susceptible to DOMS because of their age, shifting hormonal status and
In the case of the young athlete, DOMS sets in because they lack muscular conditioning and because the pro-inflammatory response system that’s triggered by exercise is over-active and not adjusted to their training volume. By contrast, advanced athletes are likely to experience DOMS, not because they lack muscular conditioning, but because their enzyme levels and their inflammatory response systems are slower and less efficient due to age. In both cases, both young and old athletes lack the anti-inflammatory enzymes needed to stifle prolonged inflammation and DOMS onset. decreased recovery responses.
DOMS: PREVENTION & TREATMENT:
STRUCTURAL DAMAGE: Structural damage to muscle tissue and tendons contributes to DOMS onset, but only because of the inflammatory response to muscular damage, as outlined above.
ENZYME SCIENCE It used to be thought that speeding recovery and preventing DOMS was as simple as increasing protein, fats and carbohydrates intake. Now, however, it’s clear that while repairing structural damage to skeletal muscles by nutritional means is relatively simple, controlling or reducing the inflammatory response to exercise and preventing or reducing the painful symptoms that come with DOMS is more complicated.
INFLAMMATORY RESPONSE SYSTEM: The inflammatory response system that activates following resistance training stimulus triggers the activation of pro-inflammatory cytokinases and PGE2 - prostaglandin E2. The activation of this proinflammatory response system and PGE2 draws water to the damaged body part, leading to edema, and increased pain sensitivity to exercise. DOMS: EQUAL OPPORTUNITY CONDITION It doesn’t matter if you’re young or old, conditioned or unconditioned, male or female: DOMS doesn’t discriminate and you’re equally likely to get DOMS. While younger and less conditioned athletes are all likely to experience DOMS at some point in the beginning phases of their bodybuilding careers,
Until recently, the only anti-DOMS recourse for athletes has been to use non-steroidal anti-inflammatory drugs (NSAIDS) like ibuprofen. Unfortunately these over-thecounter pain killers stunt muscle growth2 and can damage the liver. Using enzymes to combat DOMS is well established. A study by Innerfield in 1957 examined the anti-inflammatory effects of protease enzyme therapy and showed that protease enzyme supplementation may have antiinflammatory effects.3 Unfortunately, absorption issues and the destruction of enzymes in the gut have severely
limited the effectiveness of traditional anti-DOMS enzyme therapy. Typically, the absorption rate of orally ingested enzymes is low - with protease enzymes absorption rates ranging between 40% for bromelain and greater for mixed protease products4, and a rate of about 5% absorption for orally ingested sitosterols.5 To solve these absorption difficulties, scientists added the ingredient piperine to enzyme mixtures. They found that piperine - an ingredient extracted from pepper - increased enzyme absorption by up to 60%!6,7 PROTEASE ENZYMES: Protease enzymes are essential because they play an especially important role in the exercise induced muscular inflammation process that causes DOMS. Protease enzymes include trypsin, bromelain, chymotrypsin and papain, and they help cleanse your blood of excess proteins, prevent invading organisms from attacking your immune system, and they’re scientifically proven to inhibit the pro-inflammatory response that leads to DOMS.8,9,10 In addition, protease enzymes inhibit the action of PGE211,12,13 and stimulate anti-inflammatory agents8,14 - leading to less muscle pain from exercise, faster recovery, and a decreased chance of DOMS onset. SITOSTEROLS: Sitosterols are plant sterols15 and they’re especially good at combating DOMS because they can increase T-Cell and CD4 activity, while simultaneously decreasing levels of IL-6 (interleukin 6) - an inflammatory chemical that increases in response to exercise.16 Sitosterols also reduce cortisol levels and improve cortisol to DHEA ratios17 and have indirect muscle-building effects.
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24/7REMEMBERS
By Dominique G Leigertwood
By Dominique G Leigertwood
RUBY DEE, AN ACCLAIMED ACTOR AND CIVIL RIGHTS TIVIST WHOSE VERSATILE CAREER SPANNED STAGE, DIO TELEVISION AND FILM, HAS DIED AT AGE Ruby Dee, an acclaimed actor and civil rights activist whose versatile career spanned stage, radio television and film, has died at age 91. (October 27, 1922 – June 11, 2014)
pearance in Jackson, Mississippi, in 2006. ‘Ossie said he knew he had to conduct himself differently with skill and thought.’ In 1998, the pair celebrated their 50th wedding anniversary and an even longer association in show business with the publication of a dual autobiography, With Ossie and Ruby: In This Life Together. Davis died in February 2005. At his funeral, his widow sat near his coffin as former President Clinton led an array of famous mourners, including Harry Belafonte and Spike Lee.
Dee, who frequently acted alongside her husband of 56 years, Ossie Davis, was surrounded by family and friends, Her long career brought her an Oscar nomination at age 83 for best supporting actress for her role in the 2007 film American Gangster. She also won an Emmy and was nominated for several others. Ruby was born in Cleveland, Ohio, and was raised in New York where she eventually built a legendary career on Broadway.
Most recently, Dee performed her one-woman stage show, My One Good Nerve: A Visit With Ruby Dee, in theatres across the country. The show was a compilation of some of the short stories, humour and poetry in her book of the same title.
She was also a civil rights activist and was awarded the Lifetime Achievement Freedom award by the National Civil Rights Museum alongside her husband Ossie, who passed in 2005. The actress, whose career spanned over seven decades, told AP in 2001: ‘I think you mustn’t tell your body, you mustn’t tell your soul, “I’m going to retire.” You may be changing your life emphasis, but there’s still things that you have in mind to do that now seems the right time to do. I really don’t believe in retiring as long as you can breathe.’ Since her
RUBY DEE
(October 27, 1922 – June 11, 2014) 74
meeting on Broadway late husband were
ACRA91.
Dee died on June 11, 2014, at her home in New Rochelle, New York, from natural causes at the age of 91. In a statement by Gil Robertson IV of the African American Film Critics Association said, “the members of the African American Film Critics Association are deeply saddened at the loss of actress and humanitarian Ruby Dee. Throughout her seven-decade career, Ms Dee embraced different creative platforms with her various interpretations of black womanhood and also used her gifts to champion for Human Rights. Her strength, courage and beauty will be greatly missed.”
in 1946, she and frequent collaborators.
Following her death the marquee on the Apollo theater read “A TRUE APOLLO LEGEND RUBY DEE 1922-2014”. Dee will be cremated, and her ashes will be held in the same urn as that of Davis, with the inscription “In this thing together”.
But they were more than a performing couple. They were also activists who fought for civil rights in a segregated America. Dee and Davis were well-known civil rights activists. Dee was a member of the Congress of Racial Equality (CORE), the NAACP, the Student Nonviolent Coordinating Committee, Delta Sigma Theta sorority and the Southern Christian Leadership Conference. In 1963, Dee emceed the March on Washington for Jobs and Freedom.[21] Dee and Davis were both personal friends of both Dr Martin Luther King, Jr. and Malcolm X, with Davis giving the eulogy at Malcolm X’s funeral in 1965. In 1970, she won the Frederick Douglass Award from the New York Urban League ‘We used the arts as part of our struggle,’ she said at an ap-
REST IN PARADISE RUBY DEE
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THANK
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