Avenues, July 2021

Page 26

PAMPER

INCLUSION IN BEAUTY

“I love that Asian features can’t be dulled down to one-note stereotypes, no matter what popular media tries to trick us into believing. I love my wide, flat nose that flares when I laugh, I love my strong, sharp jawline that I used to be made fun of for, and I love my eyes that remind me of my mother.” Maggie Zhou, @yemagz

“When I comb my 4c African hair (tight zig-zag patterned curls) and apply lipstick on my ‘juju’ lips, these distinct features make me feel beautiful and proud to be African.”

Danni Duncan, Beauty & Wellness Ambassador @danni__duncan

Siposetu Duncan, @siposetuduncan

We know the beauty industry has a long way to go when it comes to inclusion, too often seeing one “ideal” on the pedestal of what is considered the standard. This month, I asked five different women a question I believe needs to take higher priority when companies consider who it is they are marketing to.

“I love my dark straight hair, my rosy cheeks, tan skin, and dark eyebrows. I have been blessed and am grateful for these natural features, and they remind me of where I come from.” Amanda Bradley, @_amanda_bradley

When you think about beauty, with your culture and heritage in mind, what are you most proud of when you look at yourself in the mirror?

“In a world where I am constantly told white is ‘normal’, or that nude equates to light skin tones, I am proud of my dark skin. It glows in ways I didn’t know was possible; it is a reflection of my rich heritage, and I honour that every time I look in the mirror. I am my own beauty standard.”

These are the voices that need to be heard, listened to, and championed.

Jess Molina, @jessmolina

“I still struggle to see beauty in the mirror as I’ve had one ideal dominate mainstream media my whole life. I do feel a strong pull towards my Māori heritage and see moko kauae on wahine as so beautiful.” Aneta Page, @aneta.page

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