e-zine
30A MAMA a stylish snapshot of motherhood in South Walton featuring 8 local moms
Working Wardrobe 3 WOMEN, 3 OUTFITS Spring 2015
Snag the Style FULL SKIRTS CHIC CHAMBRAY CONTRAST STRIPES FUN FLORALS
CONTENTS
contents What’s Inside contents
3
how to have fabulous hair
Intro a word from the editor favorite posts
7
Snag the Style full skirts
8
10 chambray dresses 12 fun florals 14 denim do’s 16 contrast stripes
Spill It
what’s in the bag?
6
19
5 to buy now 21 get cagey 22 round sunnies 26
24
Working Wardrobe waht
3 locals wear to work 27
30A Mama stylish snapshots of motherhood in south walton
30
Reading List
Coffee Table Chic 46
Stock Up spring favorites
Accessories top
Beauty
51-55
Shop Guide a guide for local shopping
85
Last Word
5 tips for protecting your skin 50
30A STREET STYLE - 2015 3
FROM THE EDITOR
The spring season is in full swing along 30A with beautiful beach days ready to be enjoyed. With no shortage of blue-sky days, it’s easy to see why South Walton is so beloved this time of year. Perfect moments abound to enjoy sweet moments with family, share an al fresco business lunch or simply relish dipping bare toes in the sand. In this issue, we share a mix of styles that are right at home in our neighborhood (and easy to recreate!) with street style inspiration that ranges from full skirts, timeless stripes, chambray dresses and the always-fresh floral print. We ask the ever-event-ready Jessica Proffitt Bracken to share the contents of her Ceri Hoover bag in “Spill It” to find out what keeps this PR gal going day to night. Honing in on outfit details, we feature a hit list of accessories that includes of-the-moment cage heels and the return of round glasses (just try them!). Holly Holland at Vivo Spa Salon divulges the must-have products that will lead to more frequent good hair days (stock up now!). Because living and working in paradise means you sometimes have to trade in flip flops and swim coverups for more appropriate office attire, we tag along with three chic locals to find out what their “Working Wardrobe“ looks like. And finally, we offer a stylish snapshot of motherhood in South Walton with a lovely crew of eight moms, eleven kids and one on the way It’s a fabulous band of locals that I am mroe than proud to be part of. Read along!
Jami Ray
FOUNDER / EDITOR
Share your style & follow ours: LIKE OR FOLLOW @30ASTREETSTYLE ON FACEBOOK, INSTAGRAM AND TWITTER. SHARE YOUR FASHION PHOTOS AND INSPIRATION USING THE HASHTAG #30ASTREETSTYLE. SUBMIT YOUR OUTFITS VIA EMAIL TO INFO@30ASTREETSTYLE.COM. FIND MORE ONLINE AT 30ASTREETSTYLE.COM
6 30A STREET STYLE - 2015
a few of your favorite
3OA posts Thanks for reading, liking & tweeting!
@30astreetstyle
STREET
STYLE
SNAG THE STYLE
SPOTTED: Candace Swanepoel wearing a chic full skirt
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Ladylike Skirts
SPOTTED: Jessica of What I Wore wearing a full skirt and chambray top
SPOTTED: Elizabeth wearing a full denim skirt in Seaside
SPOTTED: Hillary wearing a printed full skirt at Churchill Oaks
SNAG THE STYLE
H&M Neon Full Skirt, hm.com
EXPRESS White High Waist Midi Skirt $70, Express, express.com
PARTY SKIRTS Dalmation Print Skirt, $195, skotapparel.com
TOPSHOP Multi Pom Pom Jacquard Tee $112, fussstyle.com
PARKER
Full Bloom Skirt, $60 renttherunway.com
ZARA
Tie Belt vSkirt, $59 zara.com
30A STREET STYLE - 2015 9
SNAG THE STYLE
Seeing Stripes
SPOTTED: An Ulla Johnson dress on Jennifer at ArtsQuest
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SPOTTED: A fresh stripe dress at a Kentucky Derby party
SPOTTED: A striped dress with leather pockets on Jami Ray
SPOTTED: A striped baby-bump-friendly dress on Erin
SNAG THE STYLE
ALICE+ OLIVIA Dove Print Maxi Dress $247, neimanmarcus.com
L’AGENCE Maxi Tie Waist Shirtdress, $395
ALICE + OLIVIA Striped Dress, $160
FIFTH THE LABEL Double the Love Dress, $85
ZARA Vertical Stripe Dress, $60, zara.com
LIV Mari Tunic Dress, $124
30A STREET STYLE - 2015 11
SNAG THE STYLE
SPOTTED: A flowing shirtdress at Rebecca Minkoff’s Spring 2015 runway show
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Easy Chambray
SPOTTED: A chic shirtdress on Jen of Belle de Couture blog
SPOTTED: An embroidered chambray dress via Refinery 29
SPOTTED: A classic shirtdress on Love You Mean It blog
SNAG THE STYLE
TRINA TURK Rebekah Dress in Skyway, $248
H&M Denim Dress, $34.95
TORY BURCH Embroidered Chambray Dress, $325
ZARA Loose Dress, $70
CURRENT ELLIOTT The Sleeveless Denim Shirtdress, $268
REBECCA MINKOFF Miley Dress, $228
30A STREET STYLE - 2015 13
SNAG THE STYLE
SPOTTED: Jami Ray wearing an Asos floral maxi
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Fun Florals
SPOTTED: a blue and white floral Piperlime dress
SPOTTED: Jen Rand wearing a vintage floral skirt
SPOTTED: Sara Becnel wearing a Karlie romper
SNAG THE STYLE
JOA Floral A-Line Maxi, $88
JOIE Makana Dress, The Fuss Boutique
COLLECTIVE CONCEPTS Floral-Print Shift Dress, saksoff5th.com
PAPER CROWN & RIFLE PAPER CO Poppy Field Dress, anthropologie.com
YUMI KIM Maxi in Pansy Print $286
30A STREET STYLE - 2015 15
ON THE STREET
via Banana Republic, Silver Sands Premium Outlets
via Off 5th Saks Fifth Avenue, Silver Sands Premium Outlets
Denim Do’s
SPOTTED: Cropped white denim paired with heels and a tee. Add a blazer for work and done!
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SPOTTED: Flared denim on
Kendall paired with platform wedges and a colorful silky tank.
SPOTTED: Distressed denim on Marta with cuffed ankles, a tropical top, nude heels and a pop of color.
ON THE STREET
30A STREET STYLE - 2015 19
BEAUTY WORK STYLE SHOPPING
ACCESSORIES
spill it
what’s in the bag?
WE ASK LOCAL FASHIONISTAS TO SHOW US WHAT THEY CARRY (AND CAN’T LIVE WITHOUT)
Whose Bag? Jessica Proffitt Bracken What Bag? Ceri Hoover What’s Inside?
“My hubby surprised me with this Ceri Hoover bag for Christmas from Destin Threads. The perfect animal print paired with the softest leather make carrying this bag a dream. Ray Ban sunnies are my staple. My Proffitt PR Clique Shops cell phone case because branding is everything.Marc Jacobs lippies literally lasts ALL day. Always a puppy toy for my sweet Goldendoodle, Champ because I take him with
me everywhere! My passport because I tend to jetset. Hubby’s Bracken Law stickers because you always want to leave your mark. Floss and gum because your smile is everything. Highlighter because I have a slight obsession with school supplies. Buxom lip gloss (Dolly) is the perfect day time color and plumps your lips at the same time! Advil because I may or may not have had a glass of wine last night. Fuchsia Kate Spade wallet because you always want a pop of color. If you are addicted to caffeine, give Crystal Light Energy a try - obsessed. Tide pen because I tend to be a disaster. Mercedes keys to remind me to get my butt to the gym and cheer on the Ole Miss Rebels for my sweet husband! Back up cell phone battery because I am ALWAYS on the phone. Living Proof hairspray because the higher the hair, the closer to God!” 30A STREET STYLE - 2015 19
top
five
STEP OUT IN...
THESE STYLES ARE AT THE TOP OF THIS SEASON’S SHOPPING LIST.
Shop 1 FRINGE HEELS Ulla Johnson Luz Heels, Willow Boutique 2 GIGI NEW YORK Jen Bucket Bag, $350 3 YSL Rouge Volupte in 07 Lingerie Pink, $36, Sephora 4 COASTAL ROADS Metallic Button Bracelet in Champagne Metallic, $68, Ophelia Swimwear 5 J. CREW Factory Mirror Metallic Boardwalk Sandals in Gold, $29, Silver Sands Premium Outlets
30A STREET STYLE - 2015 21
ACCESSORIES
cagey 1 2 get
FEET TAKE STYLISH COVER IN THESE ON-TREND LACE-UP AND CAGED HEELS
4
5 7
6
via Collage Vintage
3 Cage Sandals 1. JOIE Dean Lace-Up Gladiator, $385 2. SCHUTZ Paloma Jewel-Embellished Heel, $199 3. KENDALL & KYLIE MADDEN GIRL Daylittle Cage Sandal $79.95 4. ULLA JOHNSON Allegra Lace-up, $450 5. VINCE CAMUTO Remmie Leather Sandal, $149 6. POUR LA VICTOIRE Yermak Heel, $325 7. SAM EDELMAN Jazz Snake-Embossed Sandal, $174.95 8. DOLCE VITA Helena Sandals
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8
#3OAstreetstyle#3OAstreetstyle
3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle
share your style!
#3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle
DO IT BETTER
how to:
have fabulous hair Wanna skip a shampoo and cut down on styling time? Done. Ready to recreate the perfect aprés beach style? Check. Need a little help shaping hair that stands up to the elements? Read on! Holly Holland of VivoSpaSalon shares her go-to products this season: HAIR REFRESHER
One of Vivo’s favorite styling products! The Hair Refresher is formulated to refresh and clean all hair types without using water. It also creates a full-bodied volume without weighing the hair down. Hair is scented and soft as though it was just washed. Not only is the product amazing for your hair but it is carbonneutral and has zero impact on the environment.
Use on: dry hair between washes when you need a little added volume
SEASALT SPRAY
Want that beachy look without a dip in the Gulf? No problem. Davines has created a sea salt spray that allows you to take the beach with you no matter where you go. This product is gives great texture, volume, and gives you tousled waves. The smell captures the atmosphere and attitude of summer.
Use on: towel-dried hair when you want beach waves and texture.
TEXTURIZING DUST
For instant long-lasting workable volume “This is a texturizing dust” is for you. It gives instant root lift, hair texture expansion, a strong hold, and a matte finish. Sprinkle on braids or updos for a better hold and more volume when styling. It’s easy to use and, like all Davines products, is super concentrated, so a little goes a long way. Your options are limitless with this product.
Use on: dry hair just before or during styling. Check out VivoSpaSalon in the Rosemary Beach neighborhood for hair styling, facials, massages and mani/pedis.
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30A STREET STYLE - 2015 27
STEP OUT IN...
round sunnies step out in...
MAKE THE MOST OF YOUR SELFIE GAME WITH THIS SEASON’S HOTTEST SHADES. ROUND SUNGLASSES GIVE A RETRO YET MODERN VIBE AND TAKE ANY OUTFIT TO THE NEXT LEVEL.
1
2 4 6
FREE POPLE Twiggy Round Sunglasses
3
CHLOE Nerine Sunglasses $348
MARC BY MARC JACOBS Round BiColor Sunglasses $120
KAREN WALKER Maze Sunglasses $280
26 30A STREET STYLE - 2015
LE SPECS Ziggy Sunglasses $59, shopbop.com
5
7
RAY BAN 55m Round Sunglasses $165
WILDFOX COUTURE Winona Sunglasses $199
working
wardrobe Even at the beach, fashion is more than swimsuits and coverups. See how these locals stay stylish while getting the job done.
30A STREET STYLE 30A-STREET FALL / WINTER STYLE - 2015 2013 27 69
WORKING WARDROBE
Erin Igram Job:
Development Director, United Way of Okaloosa & Walton Counties
What She’s Wearing:
Dress: Calvin Klein, Shoes & Bag: bargain finds for $20 each, Bracelet and necklace: C. Wonder, Ring: family heirloom, Earrings: Forever 21
Her Style:
My personal style fluctuates depending on the occasion, time of year, or my mood. I aim to look effortlessly chic and keep a feminine silhouette in mind whether it’s jeans and t-shirt kind of day or cocktail dress for a special event. I shop by the mantra, “If you have curves, flaunt them” so I choose pieces that flatter an hourglass figure – deep V’s, tapered ankles and pencil skirts. I look for quality, well-made pieces that will stand the test of time – not labels or name brands.
How she dresses for work:
I tend to buy staple pieces like buttondown shirts, classic pumps, and blazers in a toned-down palette that can be intermixed to create dozens of outfits. I also like to wear pieces like wrap dresses that can easily go from work to a business after-hours function or evening plans.
Last Item She Bought: A vintage, navy blue, over-the-shoulder purse perfect for work. It was only $5 at Purses for a Purpose – I love a good deal and supporting a good cause!
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Shelby Schuler Job:
St. Joe Club & Resorts – Director of Sales (WaterColor Inn & Resort, The Pearl)
What She’s Wearing: Dress: , Necklace: Coastal Roads, Watch:
Her Style:
My friend Amy describes my style as Ingrid Bergman with a touch of Kate Moss – I like structured yet feminine pieces but also like to dress casual and carefree.
How she dresses for work:
I love to wear dresses to work – especially if they have pockets. In my role, it’s important to feel confident and look polished and a dress helps me do that. Shoes are also very important – with all of the cobblestone and boardwalks – a good heel is key. I also do a lot of walking so comfort is key. Most important is a smile!
Last Item She Bought:
A long black dress from BCBG for Justin Gaffrey’s gallery show.
What You Love About Your Job: I love the people that I work with
PHOTO CREDIT: FANTASIA MCDANIEL
– their energy and passion makes me excited for work each day. We are all in the business of creating exceptional events and memories and just being able to be part of that is fulfilling.
30A STREET STYLE - 2015 29
WORKING WARDROBE
Amanda Hampel Job:
General Counsel at Rosemary Beach Holdings, LLC
What She’s Wearing:
Dress: JCrew, Shoes: Tory Burch Bag: rafé, Jewelry: necklace was from Neiman Marcus (“borrowed” it from my mom years ago!) | bracelets, ring and earrings are David Yurman | watch is Swiss Army
Her Style:
Timeless, Classic, Preppy - just like my mother, oh lawd! My mom was an attorney as well, so she gave me a lot of her hand-me-down suits and dresses, and I try to adapt those into my own style with accessories and updated blouses and tops. Stores I frequent to find “work clothes” are JCrew, JCrew Factory and Off 5th Saks Outlet. For my weekend wear, I run to Anthropologie, Madewell and, of course, my trusty JCrew. But I also love browsing boutiques and the internet for unique finds, and will frequently track down something on one of the “stylish” Instagram accounts I follow.
Favorite things to wear to work?
I’m always rushing in the mornings, so the quicker I can get dressed, the better. I love a shift dress with a statement necklace and my go-to Tory Burch heels. I’m a big proponent of splurging on quality shoes. I have these in two colors, they go with everything, and they have lasted 7 years with only one trip to a cobbler!
Last Item You Bought:
An AMAZING red and black check flannel shirt from RailsClothing.com. Love it so much I would wear it in 90 degree weather.
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A O 3 A M A M f o t o h s p a n s n o h t s l i a W h a styl t phy u o S n i togra o d h P o o h Sause r a d e n moth hotos by Ama P
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michaelanne
photographed at nearby Lake Powell On Michaelanne: tunic from Willow
30A MAMA
jami & emery
photographed in Rosemary Beach On Jami: Erin Fetherston dress On Emery: Stella McCartney Kids dress from Fitz & Emme
65 30A STREET STYLE - SPRING 2014
michaelanne& baby "l"
WHO? Michaelanne Lauderdale, due with her first baby FAVORITE THING TO DO ON 30A? There are so many amazing things to do down here! My girlfriends and I have a little tradition called “Sunset Sips” where we meet on the beach and watch the sunset with a glass (or bottle!) of wine. We do it as often as we can but usually about once a month when we can all make it work. It such a beautiful and relaxing way to wind down the day! And of course, my favorite thing is to take the boat out on Lake Powell and enjoy the amazing scenery. Nothing better than that! FAVORITE 30A THINGS YOU’RE LOOKING FORWARD TO DOING ONCE THE BABY ARRIVES? Everything! I can’t wait to strap on the baby and take him/her to all of our favorite places. Crabby Steve’s, shopping at Willow, eating at the Perfect Pig, all of it. We are so lucky to live in such an amazing place and I can’t wait to introduce the baby to all of these special places. FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMYTO-BE LIFE? I have become a huge fan of baths! I was never a bath person really before I got pregnant, but I have found myself looking forward to each evening being able to light some candle, turn on music and close the door to the world for a half hour. Its not a huge thing indulgence but I really look forward to it! FAVORITE PART OF YOUR DAILY ROUTINE? My favorite time of day is right before sunset, sitting outside in our backyard on the patio with my husband and my dogs just enjoying the beautiful weather and soaking in the day. In our house its happy hour, but during pregnancy I’ve gotten creative with juice and club soda! haha HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? I think my clothing style is eclectic and all over the place. Everything I wear is comfortable, and with pregnancy that definitely hasn’t changed, but I try and find things that are still cute and stylish, while still being wearable and easy. WHAT DO YOU THINK YOUR PARENTING STYLE WILL BE LIKE? I am all over the place when it comes to what I think I’ll be like! I like to think I am a no-nonsense kind of mom, but I also am such a softie when it comes down to it. I do really want to be a close family, which is what both my husband and I have, and take our little babe everywhere we go, if possible. I want our child to be flexible and well traveled and have amazing memories with our family from a young age. FAVORITE CLOTHING/STYLE ITEMS TO BUY THE LITTLE ONES? I am exploding with excitement over buying clothes for this baby! We are waiting until the birth to find out what we are having, so I can’t really go crazy yet. I know that everything I want is kind of crazy and funky and
interesting and definitely outside of the box, which is how my mom dressed me when I was a little girl. We went into an adorable little kids store when I was about 7 years old and we walked out with a raccoon hat because thats all I would wear. I’m gearing up for strong opinions and crazy ideas! HOW DOES BEING A MAMA MAKE YOU BETTER/ STRONGER? I like to think of my husband and I (and our two dogs, obviously) as sort of wandering gypsies who are always on an adventure of some sort. And I think parenthood will be no different than a huge adventure and adding a new member to our pack! Like everything else we have done together, I am going into motherhood with an open mind and heart and am going to try and take each challenge as it comes and learn every step of the way. BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? Oh my gosh, I am the last person to be giving advice, but I always tell my sister - who is absolutely super mom and I have no idea how she does it all so gracefully and effortlessly - to give herself a break. We are all human and learning everyday. RECENT THING THAT MAKES IT ALL WORTHWHILE? My husband is spectacular (which isn’t even a word good enough for it). He does so much every single day to take care of me and our pups and the babe. We finally sat down the other night and he felt the baby kick for the first time. The look on his face made my heart explode into a million pieces, it was such a special moment.
jami & emery
WHO? Jami Ray, Owner of Outright Social and 30A Street Style and mom to Emery, 4 FAVORITE THING TO DO ON 30A? Any day in the sunshine is a good day! We go back and forth between relaxing beach days (usually just the us girls) or tagging along with my husband for a family day fishing the bay and looking for dolphins. It’s the best of both worlds. FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? I love taking a work break to sit outside on the deck and hit reset. A walk on the beach does wonders and a good facial goes a long way. FAVORITE PART OF YOUR DAILY ROUTINE AS A WORKING MAMA? We’ve developed a fun after-school routine finding afternoon activities. One day might be a trip to the park, the next playing dress-up or beauty salon, then the next eating sorbet at the beach. HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? My style has definitely become more casual for every day, but I
30A STREET STYLE - 2015 35
candace, jack, hutton & lucy photographed at home in Rosemary Beach On Candace: dress from Willow Boutique On Hutton: European swimsuit On Lucy: linen sun suit from Fitz and Emme On Jack: Orlebar Brown swimsuit
60 30A STREET STYLE - SPRING 2014
30A STREET STYLE - 2015 37
love keeping glam accents. My current wardrobe rotation consists of maxi dresses, shifts or distressed denim with heels. HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? I try to mix being silly and fun with being stern and directive. I’m pretty relaxed, but still want to set certain rules and boundaries. FAVORITE CLOTHING/STYLE ITEMS TO BUY THE LITTLE ONES? Right now, I buy dresses and accessories because this stage is as girly as it gets. Shoes and sunglasses are favorites to mix in as well. Emery loves wearing princess dresses and costumes, so I try to have pieces that are just as fun, but also more appropriate for leaving the house. HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? I’m always on my toes. I have to be very thoughtful about what I say and do to set the best example for my daughter. I think that spills over and has made me much more grateful, patient and probably a lot more silly. BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? Multi-tasking isn’t always the answer. Sometimes you just have to stop and focus on one thing, either to get it done or to simply relish the moment. Enjoy it while you can! RECENT THING THAT MAKES IT ALL WORTHWHILE? I love overhearing things I’ve said to Emery being said by her to dolls and stuffed animals. Anytime she reaches for my hand is a moment that makes me melt.
candace, jack, hutton & lucy
WHO? Candice Price, mom to Jack (6), Hutton (3) and Lucy (1) FAVORITE THING TO DO ON 30A? We love to spend time at the beach and the pool at Watersound Beach Club and the parks at Rosemary Beach. But on most days, we are at home swimming and playing in our courtyard with our family and friends. FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? Yoga, nights out with my husband and a couple of adult-only trips always help me recharge my batteries. FAVORITE PART OF YOUR DAILY ROUTINE? I enjoy quiet time with my children at night. We love to read a book, reflect on our day, and say our prayers each night. HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? I feel very comfortable in bohemian, chic pieces at the beach. I also tend to stick with classic styles that will last for years to come.
38 30A STREET STYLE - 2015
HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? I’m pretty laid back. I just want my children to be good, honest, and loving people. One of my favorite quotes is “Be Kind, Be Gentle, Be Honest”. You can imagine how many times I say this with two very active, high energy boys! FAVORITE CLOTHING/STYLE ITEMS TO BUY? I’m a sucker for children’s clothing. I find myself buying a lot more girl clothes for Lucy! I love rompers and sun suits right now. I usually buy clothes for the children when we travel and I have found several European brands that are my favorite right now! HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? Being a mom is definitely the hardest job, but also the most rewarding. After a long day or work, activities, dinners, snacks, playtime, and coordination of all things family life, I find myself very content and happy to have three wonderful, amazing children. Watching them grow and change into little people is the most amazing journey I could have ever wished for in my life. Plus, doing it all at the beach isn’t so bad either! BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? It’s HARD! Everyone needs help so take it when you get the chance. Pick your battles because it is usually a phase and it does get better! RECENT THING THAT MAKES IT ALL WORTHWHILE? Jack told me he wanted to marry me when he grows up. He loves getting down on one knee and proposing. Hutton gives the best hugs and Lucy loves to lay her head on my shoulder and sing “rock a bye baby”. They are all at such wonderful stages in life! We are blessed.
amy, cooper & riley
WHO? Amy Giles, owner of Wardrobe Made Simple and mom to Cooper & Riley (3 1/2) FAVORITE THING TO DO ON 30A? We love going to Watersound beach to build sandcastles and fill their beach pails with sea shells and sand dollars (we call them “beach treasures”). Thankfully, they truly are my beach babies! FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? That’s easy.... getting time to shop for myself! FAVORITE PART OF YOUR DAILY ROUTINE? My favorite is bed time. The girls share a room, so after we have said prayers together and read a book, I take turns telling each one their own “made up” story and then I steal my “sugar” before I leave the room. This is such precious, sweet time that I will never forget.
amy, cooper & riley photographed at Watersound Beach Club On Amy: Printed jumpsuit by Calypso St Barths, Wedges by Vince, Tassel necklace & gold LOVE necklace all from Willow Boutique, Bracelets by Alex & Ani. On Cooper & Riley: Tucker + Tate from Nordstrom
30A MAMA
amanda, karsten & kelley
photographed at Sandestin Golf & Beach Resort On Amanda: Dress by Towsen, shoes by Splendid, both purchased both from Willow and Woods in Seaside.
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ali & isabel
photographed at Watersound Beach Club On Ali: J. Crew shorts, Coach wedges, blazer from Willow Boutique, earrings from Nest 30A, necklace from artisan market in New York. photographed nearby from Lake Duckies Powell in Seaside, On Isabel: Top and at bloomers hat from Janie and Jack
michaelanne and baby “L�
FLORALS 30A MAMA FOR SPRING
rachel & olivia
photographed in Seaside On Rachel: Haute Handcrafted Accessories. hat, dress and boots from Coco’s by M.Cline, jewlery: Arriaga Pearls On Olivia: Gigi’s Fab Kids dress and hairpiece Hair and Makeup: Vivo Spa Salon
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HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? If I had to narrow it down, I would say that I love classic contemporary style with color, with a hint of beach chic. Fashion and style is all about “Finding your Own Chic”. HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? My husband and I believe in setting boundaries for our girls and teaching respect. But, I am definitely more of the “softy” when it comes to disciplining. I always tell my girls to be respectful of others and sweet, kind & gentle! I do like cutting up and being silly with them also, and I am not scared to wear one of their tutus and a tiara to play dress up! FAVORITE CLOTHING/STYLE ITEMS TO BUY? I am obsessed with buying the girls beach cover ups, bathing suits and shoes!! It is truly a problem! HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? Becoming a mom has made me more appreciative of what my mother did for me growing up. I truly never understood how much patience, compassion, time-management, multitasking, selflessness and grace you need to be a mom - now I do -- thanks mom! BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? I have learned that you definitely can’t do everything (even though you think you can). Saying no to some things is ok....There is such a thing as a “GODLY NO”. If people offer to help you, take it! Enjoy a glass of wine in the evening. Lastly, enjoy and have fun with your children while they are small.....you can’t get the time back. RECENT THING THAT MAKES IT ALL WORTHWHILE? After having one of our dance parties in the kitchen (with Katy Perry blaring), they each threw their little arms around me and said “Mom, we sure do love you!”
amanda, karsten & kelley
WHO? Amanda Sause, owner of Amanda Sause Photography and mom to Karsten (3) and Kelley (9 months) FAVORITE THING TO DO ON 30A? Anything that involves the outdoors! From taking them on a run around Sandestin to visiting our beautiful beaches… as long as we are outside we are happy! FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? Bubble baths and nights out with my husband or girlfriends. FAVORITE PART OF YOUR DAILY ROUTINE? My morning coffee is my favorite part of my day. I sit on the couch and just relax for the first 15-20 minutes of my morning. As busy moms know, it is sometimes the only stable element of my routine! HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? Comfortable and classic. Amy Giles (from Wardrobe Made
Simple) came over to my home recently and we had a massive wardrobe makeover. It was a blast and she really helped me define my style in this current stage of life. I believe that a mom with young children can truly be comfortable and functional without having to always break out the yoga pants. Although I must say I do love my yoga pants! HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? My goal is to raise children that love others and feel empowered to chase their dreams. I do my very best to foster these values on a day to day basis. I am by no means a perfect parent and value the wisdom of seasoned mothers who have gone before me. It takes a village! FAVORITE CLOTHING/STYLE ITEMS TO BUY? I love buying my boys fedoras, ties, and other accessories to give their outfit a little “punch.” HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? Being a mom makes you become less focused on yourself and more focused on those around you. The moment I laid eyes on my son, I started looking at other people differently. The fact that every person we face during the day is someone’s child is powerful. BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? I wish I had this perfected! I believe it is important to not over schedule. I like to have meaningful dinner conversations and reading time with my kids in the evening. RECENT THING YOUR KID DID OR SAID THAT MAKES IT ALL WORTHWHILE? When I see my oldest being kind to others without being asked or saying a funny joke to make someone laugh I am reminded that my hard work is paying off.
ali & isabel
WHO? Ali Weil, owner of Nest 30A and mom to Isabel, 7 months FAVORITE THING TO DO ON 30A? We enjoy strolling around Watercolor and its parks, especially now that the weather is so nice. FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? I enjoy getting a relaxing massage or a pedicure. FAVORITE PART OF YOUR DAILY ROUTINE? Coffee time! haha, in all seriousness, it’s when I’m cooking dinner. Isabel sits in her high chair in the kitchen while I cook and we “talk” and sing. I try to talk to her in Spanish so that she learns it early on. Usually my husband is home around that time also, so he helps me with her and we all get to catch up on the day’s events. HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? Isabel is
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7 months old, so I dress with her in mind and try look for things that are more practical while staying true to myself. That said, I really enjoy dressing up for date night with my husband and going out with friends. And anyone that knows me well knows I love me a nice pair of tall wedges, a great hat, and a good looking purse. HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? Well, I guess I’m in the process of discovering that, but I hope to find just the right balance between discipline and fun and spontaneity with her. I also hope to have the same special relationship with her that I have with my mom. FAVORITE CLOTHING/STYLE ITEMS TO BUY? We have a lot of heirloom pieces that were handmade for me when I was Isabel’s age by my great grandmother and grandmother, as well as special ones that my sister-in-law wore as a baby. It’s sweet to see her in those. But I also love for her to wear cute and comfortable pieces. I love the brand Feather Baby from Little Red in Watercolor. And with summer approaching, I can’t wait to see her in a little swimsuit! HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? I feel like she is my source of inspiration for everything that I do. From the smallest thing to bigger picture. I try to do my absolute best in everything that I do, because I do it for her. BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? When others offer to help, it’s ok to accept their help. When I first had Isabel, I wanted to continue to do it all. I learned very quickly that you can’t. So, prioritize and compartmentalize. I’m a big to-do list/timeline person. It helps me stay on track throughout be day. RECENT THING YOUR KID DID OR SAID THAT MAKES IT ALL WORTHWHILE? I just love it when she giggles with her Daddy. That little laugh is both contagious and addictive. You can’t help but to laugh out loud along with her.
rachel & olivia
WHO? Rachel Klaeger, Owner/ Stylist at The Southern Atelier and mom to Olivia (3) FAVORITE THING TO DO ON 30A? I love walking through the gardens at Watercolor and Olivia enjoys watching the fish in the koi pond at Uptown Grayton. FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? I love just sipping a cup of coffee and listening to the birds on my porch. FAVORITE PART OF YOUR DAILY ROUTINE? My morning coffee lol. HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? I would say pretty simple to compliment my hats. HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? Well, I guess I’m in the process of discovering that, but I hope to find just the right balance between discipline and
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fun and spontaneity with her. I also hope to have the same special relationship with her that I have with my mom. FAVORITE CLOTHING/STYLE ITEMS TO BUY? Pretty sun dresses and hats. HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? Well I believe to be a mother you are extremely strong regardless if you work or stay home. Working has made me stronger because it has forced me to become creative and build a career that incorporates Olivia BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? Daily positive reinforcement and gratitude. RECENT THING YOUR KID DID OR SAID THAT MAKES IT ALL WORTHWHILE? Olivia setting up her painting easel next to my desk and saying, “I love you momma! This is fun!”
renee & cain
WHO? Renee Friesen, mom to Cain (5) FAVORITE THING TO DO ON 30A? ‘Tour’ the playgrounds on 30A and walk the natural trails in seaside FAVORITE “ME TIME” INDULGENCE TO BALANCE MOMMY LIFE? Shopping and working out. FAVORITE PART OF YOUR DAILY ROUTINE? Hair and makeup = tie! HOW DO YOU DESCRIBE YOUR CLOTHING STYLE? Comfort/classy. I’m only particular on ‘name brands’ on some things like: jeans, accessories, shoes and makeup. I prefer to not wear the same outfit twice, so I love a great deal on tops, tanks and dresses! HOW DO YOU DESCRIBE YOUR MOM/PARENTING STYLE? I am organized and at times OCD about my house, but that’s not priority. We take detours to the park. Sometimes we eat lunch at 2. We don’t have a definite bedtime, but it happens. Every. Night. Our routine is not having one? It just works for us. FAVORITE CLOTHING/STYLE ITEMS TO BUY FOR CAIN? Graphic tees, skinny jeans and board shorts! HOW DOES BEING A MAMA MAKE YOU BETTER OR STRONGER? Accountability. I am the example on how to be a good/Godly spouse, parent, child, friend -all the things I want him to be. BEST ADVICE TO BUSY MOMS TRYING TO BALANCE IT ALL? Do what works for your family. Comparison is the thief of joy. Spending time with your children is so valuable. They need you. RECENT THING THAT MAKES IT ALL WORTHWHILE? Honestly, watching him grow and learn. Seeing what his interests are and what he dislikes.... All while carrying the sweet, loving and respectful manor he’s had all along. I couldn’t have hand picked a better boy. He loves his mama and that just makes my heart so full. n
renĂŠe & cain
photographed at Stallworth Beach Access On Renee: white jeans and blouse On Cain: t shirt and vest from GAP, jeans-relaxed denim with suspenders from H&M, shoes by DC Shoe Co
CHIC READS
Coffee Table Chic
A few of our favorites books to stack and drool over.
(Left to right, top to bottom) YVES SAINT LAURENT: STYLE by Foundation Pierre Berge - Yves Saint Laurent, Yves Saint Laurent ISLAND STYLE by India Hicks VOGUE THE COVERS by Hamish Bowles NEW ORLEANS STYLE by Andi Eaton TRACERY: THE ART OF SOUTHERN DESIGN by Paige Sumblin Schnell with Eleanor Lynn Nesmith PARIS STREET STYLE by Isabelle Thomas and Frédérique Veysset GYPSET LIVING SPF 30 Sport Sunscreen Spray in Citrus Mimosa, Pish Posh Patchouli’s PLACES TO GO, PEOPLE TO SEE by Kate Spade New York 30A STYLE Eleanor Lynn Nesmith
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Last Minute Shopping.
Grab these goodies for a “just because” gift.
(Left to right, top to bottom) BUTTER LONDON Scrubbers Nail Polish Remover Pads, Pish Posh Patchouli’s FUJIMAX Instax Mini 8 Instant Camera, $100, nastygal.com SSEKO Coral Shibori Crossbody/Clutch, Bombora Sun & Surf MIXTURE Handcrafted Bath Bombs, mixtureusa.com, BOND NO 9 Eau De Parfum in Hamptons, Pish Posh Patchouli’s RUBY MINT Cabana Beach Towel, Ophelia Swimwear
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Follow @30astreetstyle on Instagram, Twitter and Facebook.
destin
KIKI RISA 36236 Emerald Coast Pkwy, Destin 850-650-0554, kikirisaclothing.com DESTIN COMMONS 4300 Legendary Drive 850-337-8700 LUXE APOTHETIQUE PRIVATE GALLERY FRANCESCA’S FROCK CANDY WHITE HOUSE BLACK MARKET MICHAEL STARS & MORE!
miramar beach TEENA HAVEN 12555 Emerald Coast Parkway 850-269-0781
SHOP GUIDE SOHO BEACH 45 Town Center Loop #C6; Gulf Place Town Center 850-267-0729 THE VILLAGE BOUTIQUE
2050 West Highway 30A, Suite 116 850-267-2722
grayton beach
OPHELIA SWIMWEAR 26 Logan Lane Unit B 850-231-0676, opheliaswimwear.com NICOLE PALOMA Shops of Grayton 26 Logan Lane, 850-231-0206 nicolepaloma.squarespace.com SIRENS LINGERIE 1414 County Hwy 283 S. Ste A 850.213.0021 sirensatthebeach.com
PER-SPI-CAS-ITY E Co Hwy 30A in the Heart of Seaside 850-231-5829, theseasidestyle.com SEASIDE CLASSIC E Co Hwy 30A in the Heart of Seaside 850-231-2497, theseasidestyle.com ELLIOTT BOUTIQUE
123 Quincy Circle 850-231-1160 WILLOW + WOODS Central Square, Seaside Fl 850-231-07433, wearwillow.com
seagrove LIZ FOR FASHION 3723 E. 30A 850-231-3364
shop guide local
sandestin
BAREFOOT PRINCESS & ISLAND CLOTHIERS Village of Baytowne Wharf SILVER SANDS PREMIUM OUTLETS 10562 Emerald Coast Parkway 850-654-9771 MICHAEL MICHAEL KORS OFF FIFTH! SAKS FIFTH AVENUE J. CREW BANANA REPUBLIC BCBG MAX AZRIA POLO RALPH LAUREN & MORE! MERMAIDS SWIMWEAR BOUTIQUE 107 Cannery Lane 850-424-6301
J. CREW AT THE BEACH Grand Boulevard at Sandestin® 600 Grand Boulevard, Suite 203 850-654-5929, jcrew.com
santa rosa beach OCEANA BLUE BOUTIQUE 56 Spires Lane 850-622-0106
SHOPS OF GULF PLACE Corner of Scenic 30-A & CR393 800-336-4853 JEWEL TOFFIER County Rd. 30A at Gulf Place & Seaside at Ruskin Place 850-231-0639
THE ZOO GALLERY 89 Holtz Avenue 850-231-0777, thezoogallery.com GYPSEA 63 Hotz Ave. 850-231-4728 UPTOWN GIRLS 27 Uptown Grayton Circle 850-231-3688
watercolor
BAREFOOD PRINCESS / ISLAND CLOTHIER 4 Watercolor Blvd 850-534-0825 BOCA BOUTIQUE & GALLERY 174 Watercolor way Watercolor Crossings 850-534-0002, boca-boutique.com THE FUSS BOUTIQUE 6 WaterColor Blvd, Suite 101A 850-231-2000, fussstyle.com
seaside
DEJA VU 2236 E Co Hwy 30A 850-534-0710, shopdejavu.com MERCANTILE 35 Central Square 850-213-0010, shopmerc.com
seacrest beach LMN 10343 E Co Hwy 30A, Cottage 3 850-231-0200
rosemary beach WILLOW BOUTIQUE 5 Main Street 3A, Rosemary Beach, FL 850-231-07433, wearwillow.com BOMBORA SUN & SURF 78 A North Barrett Square Rosemary Beach, FL 850-278-2092 PISH POSH PATCHOULI’S 82 South Barrett Square Suite 1-C Rosemary Beach, FL 850-231-2005, patchoulis.com HISSYFITS BOUTIQUE 31 Main Street, Rosemary Beach, FL 850-231-0311
pc beach
PIER PARK 15700 LC Hilton Dr 850-236-9974, simon.com/mall/pierpark FOREVER21 DEJA VU DILLARD’S OLD NAVY TARGET & MORE To suggest an update, email info@30astreetstyle.com.
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LAST WORD
Last Word
the
with Nicholas G. Papajohn- MD, FAAD Coastal Skin Surgery & Dermatology’s Dermatologist shares 5 Tips to Protect Your Skin 1. TIMING IS IMPORTANT Harmful ultraviolet radiation is strongest during the mid-day hours from 10am-3pm. If you can, try to perform outdoor activities in the early morning or late afternoon. Just a few burns in your lifetime raises the risk of the deadliest form of skin cancer, melanoma. 2. SUNSCREEN SPF matters- Ultraviolet radiation causes both the signs of aging as well as skin cancer. Apply an SPF of 30 or above. Apply at least 15 minutes before going outside and reapply regularly, particularly after enjoying the water. Higher SPFs can help but don’t think that you can apply and SPF of 100 once for an entire day in the sun. You must reapply throughout the day. Look for a broad spectrum sunscreen (blocks both UVA and UVB). Physical sunscreens reflect the harmful rays and contain ingredients such as Zinc and Titanium (Favorites
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include Elta MD and Blue Lizard). Chemical Sunscreens absorb the harmful rays (Favorites include Neutrogena Helioplex, La Roche-Posay Anthelios and Elta MD). 3. PROTECTIVE CLOTHING: Sunscreen is great but protective clothing is even better. Loose fitting long sleeve shirts keep you cool but block the sun’s rays. Go for a broad brimmed hat over a cap or visor to protect your sensitive ears and neck. Spend your days on the beach under the umbrella. If you are going for a long trip on the paddle board consider wearing a rash guard; you don’t have to find someone to lather up your back and they look great. 4. SUNGLASSES: These make for a great fashion accessory but also protect the delicate eyelid skin. The sun’s rays not only cause aging and skin cancer but also can lead to future cataracts. 5. DAILY USE: Sunscreen isn’t only for days in the sun. The sun that you get riding in the car or other daily activities adds up over time leading to dark spots and wrinkles. Look for a daily moisturizer to apply under your makeup with an SPF of 30. Prevention is much cheaper than the Botox, creams and laser procedures that we use to get rid of sun damage to the skin.
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STYLE