#helvet magazine Zermatt | Hiver 2022-2023 | EN

Zermatt

The majestic Alps and the ultimate ski experience loom ahead and, under the snow-covered rooftops, time stands still.

Elegance is an attitude

Marco Odermatt

Continental GT S (V8) WLTP drive cycle: fuel consumption (petrol), mpg (l/100km) – Low 14.6 (19.4), Medium 22.6 (12.5), High 27.4 (10.3), Extra high 26.4 (10.7), Combined 23.3 (12.1). Combined CO₂ Emissions – 275 g/km. Fuel efficiency class: G. The name ‘Bentley’

Editorial

Last winter was exceptional and the coming year promises to be just as thrilling. In the rear-view, we see a postCOVID surge, bolstered by exceptionally good weather, that exceeded all hopes as Swiss and international visitors returned to Zermatt. Ahead of us lies the new 2022-2023 season, bursting with mountainous enthusiasm and, on the summer horizon, the anticipated completion of the great transalpine Alpine X Crossing.

During the pandemic, some chose to take a seat and wait on the sidelines. Not in Zermatt. Here, it became an opportunity to renovate, rework, invest, and dream of the future, with a firm hand on the helm and strong convictions at heart. Because, yes, Zermatt is a conviction in of itself: that of living well, of living better, of living in an exceptional and incomparable place.

Zermatt is a paradox- almost an oxymoron: forever innovating, eternally the same. The resort’s worldwide success is surely rooted in this promising duality. Always nudged to follow the new ways of the world yet never digressing from its essential “Swissness,” which has carried Zermatt through the centuries in wise resilience. This feeling of attachment and belonging keeps us coming back to Zermatt, year after year... For the hospitality and the unfailing smiles that always greet us. For the surrounding mountain setting that harbours the village like a gem in its centre. For the childhood memories that come rushing back as snowflakes land on your nose, your hair swirling around you, as you glide over ice-crusted runs and all their panoramic glory.

For the peace that reigns here, far from the dramas of the rest of the world. Zermatt, my refuge.

Christian Bugnon Publisher & Editor-in-chief

More than just an extraordinary setting

T H E O MN I A is

a uniquely wonderful experience.

Come and see for yourself.

DINING WITH THE STARS

While you might see celebrities in Zermatt, this experience gets you as close to the real stars as possible! A beautiful 30-minute train ride to Gornergrat is capped off with a Fondue Chinoise for two at the 3100 Kulmhotel – the highest hotel in the Swiss Alps. Dinner is followed by a trip to the observatory, used by astronomers from around the world for almost half a century, where one of the purest views of Europe’s sky awaits, sparkling with millions of stars. Available every Thursday from January 5 to March 23, 2023, with a departure set for 18:24 and a return to the valley at 23:15 on the dot. gornergrat.ch

stellarium-gornergrat.ch

SPORT

SNOWSHOES ON THE MATTERHORN GLACIER TRAIL

Strap on your snowshoes and prepare to soak in magnificent views of the Matterhorn! Accompanied by a ZERMATTERS mountain guide, you can enjoy one of the most beautiful experiences Zermatt’s Alpine world has to offer by snowshoeing from Trockener Steg (2,939 m) to Schwarzsee (2,552 m). The adventure is nothing too taxing: after an initial ascent past the Theodul Glacier lake, the rest of the 5-hour itinerary is mostly downhill, culminating just past the Maria zum Schnee chapel. Excursions can be booked for Wednesdays and Fridays, from mid-December to late April. zermatters.ch

SPORT FATBIKE NIGHT RIDE

The only sound you hear is the snow crunching beneath the large tires. All around you the forest sleeps as you ascend in enchanting silence. By night, Fat Bike rides take on another dimension, especially when it comes to the breath-taking descent. Enjoy this spectacular experience yourself this winter during a 3-hour ride with certified Swiss Cycling Guide Beat Habegger. Bike, helmet, knee pads and lights included.

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HOSPITALITY ZERMATTERHOF, UNLIMITED

The Grand Hotel Zermatterhof has been welcoming guests to the heart of Zermatt since the hotel’s founding by the village bourgeois in 1879, and proudly boasts a 5-star rating. Tradition, exceptionally cosy comfort, and a gorgeous panoramic terrace overlooking the Matterhorn… it’s all here! Yet for many, many years, the establishment only opened its doors for the summer and winter seasons. That has all changed: starting in the spring of 2022, the hotel is now open for guests all year round. zermatterhof.ch

MOBILITY NEW TRAINS IN GORNERGRAT

Inaugurated in 1898, Europe’s first electric rack railway connected Zermatt station to Gornergrat (3,089 m), and the line received a major upgrade this autumn with new Polaris trains, manufactured by the Swiss company Stadler. These faster, more comfortable, and quieter train cars feature interior design by the Italian company Pininfarina, known for their work with Ferrari and Maserati. Despite this delightful upgrade, one thing will never change: the extraordinary views of the Matterhorn on the way up!

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GASTRONOMY

CULTURE ARTISTS IN RESIDENCE AT THE CERVO

“The Cervo is not just a hotel, it is a lifestyle that embraces the culture of the Alps while offering leeway for modern and international influences”, claims the hotel founder, Daniel F. Lauber. This 5-star designer establishment, which is among the most prominent in Zermatt, is now further putting that slogan into practice. As part of the Cabin Essence program, the hotel will be offering 3–4-week residencies for emerging artists in the fields of writing, music, photography, painting, cinema, and/or the digital arts.

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EXPERIENCE YOUR MISSION, IF YOU CHOOSE TO ACCEPT…

Every day at nightfall, some 20 employees of the Zermatt lift operating company (Bergbahnen) get behind the wheel of their massive snow groomers and iron out the slopes, so the next morning’s skiers enjoy impeccably smooth conditions. How do they do it? What’s it like to drive one of these machines? How much do they weigh? Find out the answers to these questions and more by climbing aboard from Tuesday to Thursday! matterhornparadise.ch

ACTIVITY MATTERHORN HUSKY SLEIGH RIDES

Your journey begins with a panoramic ascent to Trockener Steg (2,939 m). Ahead, lies the Breithorn crest capped in snow, to the right: the implacable Matterhorn. Up here, the huskies start yipping at the mere mention of a ride.

As your sled carves into last night’s fresh snow over the 1-km circuit, you glide right past the Matterhornit doesn’t get more Instagrammable than this! Morning or late morning excursions offered daily (except on Sundays) from early December until April 10.

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ALPINISM A NEW HUT FOR THE MATTERHORN

Although global warming has increased the frequency rockslides and other threats to Alpine structures, Zermatt recently inaugurated a new mountain hut, Lonza, along the austere Zmutt ridge. The much-needed shelter is rudimentary and modest, sleeping up to 8 people, but offers a very welcome refuge along this challenging route. Reservations available as of late February/early March 2023. zermatters.ch

HOSPITALITY ON THE MOVE TO FURI

Perched at 1,867 m in Furi, the Silvana Mountain Hotel is the closest wellness establishment to the Matterhorn. After enlarging the spa two years ago, the owners decided this time to renovate the rustic-chic Mountain Chalet, located just a few steps from the hotel, right next to the slopes. The Chalet can now accommodate up to six people in three rooms, with bathrooms that exude elegant Alpine charm. It’s worth noting that the hotel spa and pool are also included with the Chalet rental. You can access the hotel via cable car or toboggan if it is after closing hours (provided free of charge)! hotelsilvana.ch © Luzi Schaller

EXPERIENCE A VERY COOL ICE PALACE

Here the tunnel’s curved walls lead you deep into a labyrinth of rooms, carved into the very base of the glacier itself. Welcome to the Glacier Palace at Matterhorn Glacier Paradise, the world’s highest ice palace at 3,883 m in altitude! The palace is home to a variety of ice sculptures, inspired by real and imaginary winter elements like snowflakes and giant crystals, chamois, ibex, eagles, fighting cows and wolves, dragons, and village dioramas. This year, a new work was added to the exhibition, which depicts a mountain dairy pasture. The new piece took sculptors Toni Steingruber and Reto Odermatt 5 days to complete.

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SKI

SKI-TOURING: THE BEST OF BOTH WORLDS

Want to explore the sparkling, virgin slopes of the high summits? Sure, you could take a cable car, but there’s no better way to sweat it out and embrace the sensation than ski-touring with ZERMATTERS guides, who offer a range of options for discovering this traditional winter sport. Beginners can enjoy a long morning initiation, while the more experienced can book a tour of the Haute Route (Chamonix-Zermatt), or a 4-day tour of summits over 4,000 m, starting with the very accessible Breithorn. zermatters.ch

CULTURE A NEW ZERMATT PODCAST

It’s the new voice of Zermatt! Launched in mid-October, the podcast Iischers Zermatt is broadcast in the local dialect about topics that matter to the local inhabitants. “What gets Zermatt bustling? What do its residents need to talk about? What challenges are they facing?” These are just a few of the show’s angles, which are covered in a new 40–60-minute episode every two weeks. And there are no ads nor sponsors; this podcast is exclusively financed by listener donations to ensure its full independence. iischers-zermatt.ch

SKI JUST YOU AND THE SLOPES

Picture this: the sun hasn’t even risen over the fabulous Alpine skyline and already you’re jetting down the slopes of Zermatt in complete serenity. Who hasn’t dreamt about hitting the slopes before they open? That’s exactly what you get with First Track: an every-day descent from the Trockener Steg station between 07:30-9:30, for only 44 francs, breakfast included! And if that’s not enough, you can kill two birds with one stone by also doing a moonlit run after the ski area has closed, complete with fondue! matterhornparadise.ch

REGION

MATTERHORN ALPINE X: WHAT’S NEXT?

The impossible is becoming a reality: after years of research and construction, the world’s highest tri-cable gondola lift, the Alpine Crossing (or Alpine X), is finally set to open. Initially designed almost 3 generations ago, the final phase of the project, the Matterhorn Glacier Ride II, which runs from Klein Matterhorn to Testa Griggia, will be operational in spring 2023. The experience will allow riders to pass over 1.6 km of the Theodul Glacier without a single intermediary pylon and will bridge the base of Zermatt to Breuil-Cervinia in Italy in a single, continuous cableway connection.

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REGION REJUVINATION FOR THE MATTERHORN-EXPRESS

The Zermatt lift operating company (Bergbahnen) continues to loyally invest in the development and maintenance of the local ski area. This year, the venerable Matterhorn-Express – which runs a route connecting Zermatt, Furi, Schwarzsee and Trockener Steg – had the lower station rebuilt and new, state-of-theart Omega-4 cabins installed on the line, which replaced the former Omega-3 cabins. The upgrades are part of the larger Matterhorn Alpine Crossing project, expected to launch in 2023.

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SKI

THE SKI PAGEANT

While it’s too late to participate in this year’s Zermatt Ski Test, which takes place at the start of each season (October-November) and offers a chance to test equipment from 13 different fabricators, the Stöckli Ski Test runs until mid-December. And after that time, the Lausanne-based brand still has a test centre that’s open all season at the new Matterhorn Testcenter. The facility opened its doors in autumn 2021 at Trockener Steg, by the slopes, and the name suits it perfectly: the Matterhorn dominates the view through the centre’s large windows!

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HOSPITALITY HOTEL MATTHIOL REFRESHED

At the very bottom of the valley, the Boutique Hotel Matthiol discreetly lies on the edge of the forest. Its 31 rooms, located within two structures built of exposed stone and aged wood, are among the closest to the Matterhorn. The hotel recently underwent a spectacular refresh, resulting in a warm and contemporary ambiance for the interior through a host of natural building materials and colours. The lucky few who manage to reserve a Spa Room can also enjoy a sauna, steam bath and free-standing bathtub as amenities. The hotel lobby, reception and bar were also renovated in the same Alpine spirit and the main hotel spa was enlarged, enabling it to now accommodate couples (upon reservation). matthiol.ch

Matterhorn ski paradise

The essence of skiing

Text Zina de Beucherval Photos Marco Schynder

It’s truly impossible to escape it. As long as it’s not obscured by the clouds, it’s there, within view: the Matterhorn. As iconic as it is beautiful.

There are two ways of approaching life. One is by skiing. The other is by skiing in Zermatt.

The resort’s lowest point is at 1,620 m. The highest is at 3,899 m, on the Gobba di Rollin ski lift. Europe’s highest.

To begin, you have the village itself: authentic and serene, with its beautiful infrastructure and a complete absence of cars. There’s the iconic Matterhorn, which reigns over this corner of the valley and all of its accompanying cable cars. This is the highest concentration of Alpine summits, with no fewer than 38 peaks at 4,000 m+ on the horizon.

Then there’s the Matterhorn Ski Paradise domain: 360 km of slopes that stretch from Switzerland to Italy, 200 km of which are on the Swiss side, on glaciers or mostly (75%) serviced by snowmaking equipment in case of unfavourable weather. It’s difficult to cover everything in a day, so you’ll have to choose. You could tackle the Rothorn or Gornergrat sectors, the iconic Matterhorn Glacier Paradise which leads to the Theodul Glacier, or you could dip over to the vast web of southern, sunny Italian slopes (160 km) near Breuil-Cervinia and Valtournenche. In total, there’s nearly 150 hectares of packed snow, spread over runs that are 21% blue, 61% red, and 18% black. Don’t forget about Wolli’s Adventure Park (with magic carpets) for children, located in Sunnegga.

MATTERHORN

book early and save

Do you have your ticket ready to enjoy magical moments?

The Matterhorn Ski Paradise offers up to 360 kilometres of slopes and is one of the best ski resorts in the Alps. The perfectly prepared slopes, the panorama and the culinary delights on the mountainside offer a very special experience. The connection to Italy makes it possible to enjoy Swiss hospitality and Italian lifestyle in one day. Book your ticket now and enjoy magical moments.

There’s also the way you get around. Zermatt embodies modern and high-quality infrastructure (one rarely waits in line). Take for example, the Matterhorn-Express, which was recently modernized, or the lift that links Trockener Steg (2,939 m) to Klein Matterhorn (3,883 m). It’s as fast as it is spectacularly panoramic- and is also remarkably stable considering it only has three supporting pylons! But even if technology reigns in Zermatt, tradition is never forgotten. Just think of the beautiful ascent to Gornergrat (3,089 m) on the little, red cogwheel train that was inaugurated in 1898. It was upgraded this year with new, quieter, and more comfortable wagons, and the ride is 33 minutes of pure joy, with the Matterhorn in view the whole way. How typically Swiss.

There are also the slopes that make Zermatt legendary, like the run connecting Klein Matterhorn to the centre of Zermatt: 25 km of non-stop skiing over 2,263 m of altitude change! Along the way, enjoy captivating views of the Mat-

terhorn, notably from the Sandiger Boden run (#63) and the Matterhorn run (#69), which is even closer to the iconic mountain. And if, by chance, there wasn’t enough snow in autumn to inaugurate the new, World-Cup-Champion-certified, cross-border Gran Becca run, you can be absolutely certain there will be enough snow in the winter! Head from Gobba di Rolin (3,899 m) to Laghi Cime Bianche for 1,000 meters of altitude change. A quick cable car ride allows you to continue another 20 km towards the white queen, until Valtournenche. For highly skilled skiers, there’s the Nera del Cervino run (#59), aka “The Wall,” on the mountain’s south face, which boasts extremely steep and demanding gradients, up to 65%! For a more accessible good time, why not consider a Fast Track descent? The pass gets you on the slopes before they officially open to the public, and there’s truly nothing like having the slopes all to yourself first thing in the morning… It’s exhilarating!

Zermatt’s Bergbahnen keeps watch over the mountain

Interview with Markus Hasler, CEO

Text Claude Hervé-Bazin Photos Zermatt Bergbahnen

The numbers don’t lie. Although 2021 was a global year of recovery, and in general did not see numbers at pre-Covid levels, winter 21-22 saw an explosion of visitors in Zermatt. While there was a noticeable decrease in Asian tourists, the Americans and Europeans – and especially the Swiss (more than ever) and British – were back, resulting in record revenues. What was behind this success? “High quality of life, high quality hospitality, high quality dining, and high quality infrastructure, above all,” said Markus Hasler. “The fact that we had sunshine for a solid six weeks also played a role. Not to mention our comprehensive snow-making systems, which allowed us to compensate for light snowfall.” Another factor that can’t be ignored was that Switzerland had relatively less strict health guidelines in place at that time (in comparison to neighbouring countries).

Empowered by a record 20212022 winter season and a dynamic summer, the Zermatt lift operating company (Bergbahnen) moves into a new season of projects with enthusiasm.

A dynamic and engaged company

Instead of resting on their laurels, Zermatt Bergbahnen is continuing to massively invest in improving the station’s infrastructure to best benefit skiers on site. Take for example the recent automatic chair lift installation and the snow-making system implemented for the Kumme run (the only slope that still needed it), the newly inaugurated Matterhorn Ski Testcentre, or even the ongoing improvements for the connection between Zermatt and Furi aboard the Matterhorn Express. That project is part of the development of the Matterhorm Alpine Crossing (which will launch early summer 2023 as the highest Alpine mechanical lift crossing), an exceptional project that’s been more than a decade in the

making. Even better, all of these projects have been carried out in the utmost respect for the environment and with a reduced infrastructure footprint. Zermatt Bergbahnen also notably invests 300,000 Swiss Francs each year in renaturation projects across former sectors (now returned to their natural state) and in rehabilitated work zones.

So, what does winter of 2022-2023 have in store? “Demand for winter sports and bookings are both promising – and that’s despite the position of the Swiss Franc and the uncertainties relating to the conflict in Ukraine,” said Markus Hasler. “I’m still expecting a slightly less dazzling season in comparison to last year.”

Originally from Lucerne, Markus Hasler – a mathematician and physicist by training – has been at the helm of Zermatt Bergbahnen for 12 years. Since 2002, the company has invested almost half a billion francs into infrastructure renovations and development.

Backstage Hotel The one and only

An Alpine refuge that’s a far cry from traditional

Text Claude Hervé-Bazin Photos Backstage Hotel

Sporting large windows on all sides, the Backstage Hotel offers a vast collection of mountain panoramas.

Large, open spaces and contemporary lines are the norm at the Backstage Hotel and at the other properties owned

by artist Heinz Julen.

Nothing in Zermatt resembles the Backstage Hotel. Here, accommodation, high-calibre gastronomy, an art gallery, and entertainment combine, in the heart of the station.

At its helm is a man unlike any other: Heinz Julen. Architect, interior designer, and a man of a million-and-one other talents, this Zermatt local made the Backstage – in the heart of Bahnhofstrasse – into what we call a “destination hotel”: an all-in-one establishment, one that satisfies (and even anticipates) your every desire.

With style and good taste

Everything you need is here: incredible views of the Matterhorn magnified by large windows, cosy comfort, and exceptional Swiss hospitality. But its style is completely unique. Surprising and inimitable, it wavers between timeless Alpine elements and contemporary flashes, embra-

cing the wild fervour of reinvented spaces and new century concepts. Whether it’s the common areas, the rooms, or the spa, nothing escapes the prolific spirit of the artist.

More than simple accommodations, the Backstage Hotel is a creative lifestyle in of itself. It boasts an art gallery, a luxurious movie theatre, a nightclub, and a dining table you don’t want to miss. One of the ultimate Zermatt winter experiences, After Seven (17 points with Gault&Millau, 1 Michelin star) runs under the auspices of Ivo Adam and is directed by Florian Neubauer. It offers a precise and nuanced menu, served in a room that revolves around a central, ultra-contemporary fireplace and a fantastic chandelier

© Adrian Ehrbar

made of musical instruments… which is one of a kind, of course. This year, the chef has dedicated much of his energy to transposing After Seven’s perfection to the Vernissage: a bar, club, cinema, and gallery. The idea is to “forge a strong bond between gourmet cuisine and a dynamic venue, creating a vibrant space for people to enjoy all parts of their lives.”

Exporting the Backstage’s cooking Success is inherent. Recently, Florian Neubauer spent 6 weeks in Bali at the invitation of a loyal client, who owns hotels on the Island of the Gods. His challenge was to serve 17 dishes in 170 minutes for 17 days, to celebrate the 17th birthday of the Hanging Gardens of Bali, a luxury establishment that overlooks the jungles near Ubud, the island’s cultural capital. “I was amazed by how different the ingredients tasted there, even though they were the same ingredients,” reminisced Florian Neubauer. “It was a wonderful

opportunity to both create beautiful memories and gather new inspiration for the kitchen.”

His success has also snowballed into other ventures. At present, Swiss International Airlines is serving Florian Neubauer-designed menus in first and business class. “It’s a true challenge to serve high-quality meals despite all the constraints of air travel,” added Florian. This is one highflying chef, without a doubt!

From Tuesday to Saturday: live acoustic music in the Diner’s Club (19:00-22:00)

Every Thursday: Open Mic at the Vernissage, starting at 23:00

Every Friday and Saturday: live music, starting at 23:00

Every last Saturday of the month: ‘90s Party

backstagehotel.ch heinzjulen.com

© Adrian Ehrbar

Leading the kitchen at After Seven and the Vernissage, Florian Neubauer, who is just over the age of 30, is the youngest European chef in history to have earned 2 Michelin stars.

History will be made on the Gran Becca

Zermatt now has its own FIS World Cup Course

Text César Deffeyes Photos Gabriel Perren | Pascal Gertschen

The new Zermatt-Cervinia downhill course, designed by 2010 Olympic Downhill Champion Didier Défago, is centred around the Matterhorn, and has captivated the skiing world. Its length (4 km), altitude change (2,865 m), high altitude (most of the course is above 3,000 m), and jumps are sure to challenge the world’s best skiers.

The start of the FIS course is at Gobba di Rollin (3,800 m), a new world record. The run features views of the Matterhorn from multiple angles.

The stars of the skiing world are already buzzing. Starting in 2023, they’ll be able to test their limits on the brandnew FIS Alpine Ski World Cup course known as the “Gran Becca” – the local Italian nickname for the Matterhorn. Sure to become a classic season opener, the route runs along the Theodul Glacier for 4 km between Zermatt and Cervina (Italy), making it the second longest course after the 4.5 km of Wengen. Even the most experienced skiers may be getting cold sweats just thinking about it from the start at Gobba di Rollin (3,800 m) – that’s 300 m higher than Beaver Creek! Olympic Champion Didier Défago, who designed

Smart casual fine dining in your favourite hotel

the course, said it best: it will be challenging for athletes because at that altitude, the thin air means less oxygen for your muscles.

The finish is located 2,865 m lower at Laghi Cime Bianche. The itinerary, which includes areas with gradients over 50%, should take around 2 minutes for these athletes, with top speeds of 135 km/h.

Along the course, they’ll have to face three jumps, which will require them to defy gravity for 40-50 m. “As an active athlete, I would have dreamt of doing a run like this one. Its length and altitude represent an extraordinary challenge,” said Pirmin Zurbriggen. The former four-time World Cup

Overall Champion is the regional ambassador for the Gran Becca, and the timing will be conducted by Longines, a longtime FIS partner. The Swiss watchmaker, who has been a skiing timing partner for 99 years (!), is taking advantage of the occasion to reinforce their presence in the ski resort by opening a pop-up boutique. “We share Zermatt’s pioneering spirit and loyal appreciation for tradition, elegance, and performance and are internationally-minded,” said Matthias Breschan. The Longines CEO is convinced: with the Gran Becca, the destiny of the brand and Zermatt are more connected than ever.

speedopening.com longines.com

In the summer months, the Theodul Glacier is often used by numerous national teams for training purposes.

When Odermatt rhymes with Zermatt

A meeting of icons

Text César Deffeyes

Marco Odermatt, Didier Cuche. The two skiers, both “Athlete of the Year” winners with an 11-year interval between them, met for the first time at the foot of the Matterhorn, long ago. Little doubt that the 2021 Olympic Champion will return to tackle the new downhill Gran Becca course…

© Alfred Jürgen Westernmeyer

| Red Bull Content Pool

During the first giant slalom of the 2022-2023 season, in Sölden (Austria), Marco Odermatt (again) surpassed his adversaries with flying colours.

© Erich Spiess | Red Bull Content Pool

His name has been on everyone’s lips for the past few years. Barely 25 years old, Marco Odermatt is already a Swiss icon. Like many skiers on the Swiss national team, the Nidwalden native knows Zermatt well. As the winner of the last crystal globe, he often trained on the Theodul Glacier early in the season. But his connection to the high-altitude ski resort goes back much further. It was at the base of the Matterhorn that the ski prodigy from Buochs was first noticed, by one of his idols no less: Didier Cuche. “I skied with him in Zermatt when he was 10 years old. Already then, his technique was very solid, which struck me given his age at the time. Today his adaptability is incredible, and he’s so mature in handling his success that I am sure he can only continue to succeed even more,” confided the now-retired Champion from Neuchatel.

Back at the station, the beaming Marco Odermatt welcomed clients at the new Longines pop-up boutique on Bahnhofstrasse. As an Ambassador for the prestigious watch brand, the young skier is already looking forward to showing what he’s capable of next October, on the demanding Gran Becca, the new FIS downhill course that runs between Switzerland and Italy (an event which was unfortunately cancelled in 2022 due to a lack of snow). Just a week earlier, he had already pocketed his first victory of the season in the giant slalom at Sölden (Austria), which marks the official opening of the World Cup.

Is Marco Odermatt phased by the pressure brought on by his many successes? Not in the slightest! “I ski more freely ever since, and I sleep like a baby. I don’t ski to satisfy others and I’ve never felt like I needed some role to play in my life. I prefer to just authentically be who I am,” he told us at the end of last season, with the calm yet strong smile he’s known for. This 1 m 80 athlete is 79 kilos of muscle: solid as a rock. A bit like the unwavering Matterhorn.

Pascal Gertschen

Focus on the Matterhorn

Text Claude Hervé-Bazin

From this perspective, the mountain reveals its many different faces and facets, which glitter and shimmer in the changing light.

It was in Valais, in a cable car, where Pascal Gertschen took his first photo on his father’s camera, when he was just a boy. At that time, he didn’t know what he wanted to be. A policeman, a firefighter… why not a photographer? In time he forgot those first urges, but they began to resurface. Pascal travelled around Australia and found himself being drawn to lighting, moving objects, and refining his technique. It didn’t take long for him to succumb, like many before him, to G.A.S. – Gear Acquisition Syndrome.

His hobby became all encompassing. The rest was swept aside as he focused solely on his passion. This Bern native moved to Valais at the age of 20, and finally opened his own studio in Brig in 2014. Valais was now home, and Pascal was now a fulltime photographer.

At his doorstep lies the world’s most beautiful mountains. “I love taking pictures of nature and I like to play with the light. Sometimes I use artificial lighting. I like to capture people who are challenging themselves, no matter the weather conditions. Perhaps most of all, I like to recreate moments that sometimes feel surreal, like that

strong emotion you feel when looking at the mountains or a beautiful lake. On the banks of the Grindjisee, for example,” says Pascal. Here the Matterhorn and its spruce trees reflect vividly in the water. “It’s a memorable spot, especially in the fall or at sunset,” he adds.

Pascal explores multiple other corners of Valais – Belalp, the Aletsch region, and of course, Zermatt (Gornergrat, Fluhalp, Schwarzsee…). The memories made here are strong and rekindled by these photographs, which picture the Matterhorn in all its captivating glory. More than a caricature, these images are simply beautiful, especially when taken from above.

No neurotic quests for Pascal Gertschen. This photographer masters his art, doing everything it takes to perfectly capture his shots for commercial projects, while adapting to the circumstances when trying to capture nature. “You’re better off with a poetic approach when shooting exteriors,” says Pascal. “The light is your real art director.”

True Valais locals are incapable of lying. Living between Brig and Bern, photographer Pascal Gertschen loves the mountains that surround him, and that passion is clearly reflected in his work.

Moncler, the star of the snow

From the mountains to the podiums: a brand’s odyssey

Text Daniel Bauchervez Photo Moncler

the call of the summits and the rustle of the pavement.

“Moncler,” as in Monestier-de-Clermont: a village between the Vercors massif and the Dévoluy Mountains, near Grenoble (France). It’s a brand with their feet firmly in the terrior, and their head in the mountains. The story begins in 1952, when a few goose feathers were stuffed into a vest to keep factory workers warm while they made sleeping bags and tents with a telescopic structure. The goose duvet was remarkably warm, and the idea quickly became a product, which, in turn, was quickly adopted by alpinist Lionel Terray. Born and bred in Grenoble, Lionel was on the expedition team that had been the first Frenchmen to ascend the 8,000 m of Annapurna and was preparing to tackle Makalu – entirely dressed in Moncler. The brand even designed a collection in his name. A decade later, the Olympic Games came to Grenoble, and it was a big moment for Moncler. The French ski team was clad in the brand’s parkas and they won gold – three times, in the case of Jean-Claude Killy. For the rest of the world, the down jacket became synonymous with Moncler.

A starry slope

The 1980s saw the brand’s down jackets attain fashion icon status. The biggest brands in fashion took note and Moncler developed a collaboration with designer Chantal Thomass, who ditched the zippers for buttons, rhinestones, satin, and fur. At the same time, in Italy, Moncler’s down jacket, with its sausage-like rolls and bold colours, became a fetish fashion piece for teens in Milan. The brand had broken out of the Alps.

Today, more than ever, haute couture and luxe are centre stage. The down jacket, reappropriated as sportswear, has exploded from its mountain roots and blossomed in every major city through a vast network of Moncler boutiques.

Collaborations with famous designers became the norm, like the partnership with Japanese designer Chitose Abe, who invented the down dress, or American singer Pharrell Williams. In 2018, the brand developed their Genius project to categorize their collections with outside designers. Since then, names like Hiroshi Fujiwara – the godfather of Japanese streetwear and current Art Director for Givenchy – the pope of workwear Craig Green, the Japanese brand Hyke, the remarkable Sandro Mandrino and many, many others have put their name on Moncler collections.

All roads lead to Grenoble

The brand has not forgotten its mountain-based DNA. It cultivates it with lines like its Trailgrip shoes, which boast crampon-esque tread, and their unfailing Grenoble collection, which is extremely technical but in the most modern styles that fit right in for the after-ski ambiance. With patches of bright colours, heat-sealed seams, rigid visors, and waterproof zippers, the Brizon, Hintenburg, and Cerniat models (the latter with double duvet) all play dual roles between their certified style and their ability to take on a blizzard without skipping a beat! And if you want to make a toast, the reversable Hostun jacket adapts to fit both onand off-piste situations.

And if that’s not enough, as a founding member of Fashion Pact, Moncler is committed to being more environmentally sustainable moving forwards. Its recent Born to Protect collection, which exclusively uses materials with low environmental impact, is proof of concept and a beautiful way for the brand to celebrate its 70th anniversary.

Moncler is the best of both worlds: born in the mountains and grew up in the city, oscillating between tradition and state-of-the-art,

Zermatt, a winning strategy

The quiet strength of the Burgergemeinde

Text Claude Hervé-Bazin Photo Sarah Deriaz

The structure of a Burgergemeinde, which is typically Swiss and an old tradition, is little known outside of the country’s borders. It’s formed when local citizens of an area create a formal association, and in Zermatt almost a third of the inhabitants are part of it. By investing heavily in the development of local tourism for over a century and a half, the Burgergemeinde have allowed the people of Zermatt to reap the benefits of the now booming tourism industry.

It all began in 1870 – five years after the summit of the Matterhorn was reached. The Zermatt Burgergemeinde, which had up until then been focused on the agricultural industry, shifted gears and began construction of the Grand Hotel Zermatterhof. To limit the impact of the expensive project, each family helped complete the work at no cost, in exchange for receiving a share of future revenues. Little by little, with one investment after another, this model extended across the village to other hotels, restaurants, bars, shops, and buildings that were rented to external investors, along with 23.6% of Zermatt Bergbahnen, the local lift operating company. Every member of the Burgergemeinde benefits from a variety of privileges, including receiving dividends and an annual bottle of Burgerwein!

Burgergemeinde: a path to preserving authenticity

This unchanged community model has played a major role in protecting Zermatt from overdevelopment… and too many vehicles. Here, the main stakeholders each get a say, and, even if decisions are not always easy to make, they are always made by consensus and for the common good. And the association has never lost sight of its main priority: to preserve Zermatt’s authentic charm and appeal.

The common and long-term good is what drives decisions in the Burgergemeinde, and sometimes that means being cautious. During the Covid pandemic, the association put a halt on new investments, which has now been lifted. “Currently, our most ambitious project is refreshing the (iconic) 3100 Kulmhotel Gornergrat, to enhance both its attractiveness and its longevity,” explained Andreas Biner. Upgrades include a new restaurant that revolves around local dishes from Valais instead of a self-serve counter. His thoughts on the coming winter season? “Our biggest challenges are inflation, the potential energy crisis, and the strength of the Swiss Franc. However, the number of reservations is promising. We’re expecting to have a strong 2022-2023 winter season,” he added enthusiastically. Optimism prevails for the Burgergemeinde!

Biner, Julen, Perren, Taugwalder… These family names left a mark on Zermatt’s history and are connected by their deep roots in the Matter Valley and the local citizen’s community (Burgergemeinde).

We discuss with President, Andreas Biner.

Bahnhofstrasse Shopping unlimited

«Happiness is not in money, but in shopping,» claimed Marilyn Monroe. In Zermatt, anyone looking to fulfil this famous mantra heads to the heart of the station: the Bahnhofstrasse.

Text Daniel Bauchervez

Stretched between the train station and the Church Square, the Bahnhofstrasse is to Zermatt what 5th Avenue is to New York and the Champs-Élysées is to Paris: a showcase. The place to be and the place to shop. Here boutiques, hotels, restaurants and café terraces converge in a pedestrian area flanked with alleyways, that’s as timeless as it is cosmopolitan. Six hundred meters of pleasure and desires await exploration, accompanied by the clip-clop sounds of passing horses, the tinkling of sleigh bells, and the resounding echo of the St Mauritius church bells.

Bahnhofstrasse is a quality label in itself, displaying mostly high-end products, many of which are made in Switzerland. Watches are certainly in the spotlight here, along with clothing and outdoor equipment, skis and hiking gear, high fashion, bäckerei selling rich cream and chocolate cakes (recipes that have been passed down for generations), gourmet grocery stores, art galleries, and artisans selling cuckoo clocks and high-end knick-knacks. Bahnhofstrasse welcomes it all.

One wanders the street in total peace. The village is mostly car-free and even electric vehicles (the only kind allowed in the village) are banned from circulating the Bahnhofstrasse in the afternoons. Most of the shops open every day in high season, usually closing for lunchtime and on Sunday afternoons.

To find your whereabouts, we have put together the Shopping Map of Zermatt. This large, fold-out map (220 x 630 mm), published by helvet, highlights all of the stores along the Bahnhofstrasse and beyond. It’s practical, easy to read, updated twice a year, and easy to obtain. Pick up your free copy in over 200 distribution points around the station, including hotels, restaurants, bars, sporting goods suppliers, ski lift stations, taxi stands, etc.

The Zermatt Shopping Map is easy to find; pick up your copy at any one of the station’s main addresses.

The

Schönegg & National

A beautiful family portrait

Text Claude Hervé-Bazin Photos Pascal Gertschen

As hoteliers and winemakers, the Metry-Julen family masterfully manages two of Zermatt’s landmark hotels, which are both 4-star establishments, located on either side of the river: the Chalet Hotel Schönegg – member of the prestigious Relais & Châteaux association – and the National, which was recently renovated and is geared towards families.

From the fireplaces to the exposed wooden beams, the Chalet Hotel Schönegg lives up to its name. From the balcony, enjoy unrivalled views of the Matterhorn.

It’s the only Relais & Châteaux property in Zermatt. And while, technically, the Schönegg is neither an inn nor a castle, it is an iconic structure in the ski resort: a large, historical wooden chalet, with balconies that are dotted by colourful geraniums and petunias. The Schönegg is a gem, a flagbearer, and a safe haven for good living and wellbeing. It’s also in constant communion with the Matterhorn, which is in perfect view from both the hotel’s Infinity terrace and from three quarters of its rooms (and their balconies).

Refinement is inevitable here, whether that’s in the spa or in the gorgeous rooms, which waver between the more traditional Charme rooms and the contemporary, wood-forward Style Matterhorn rooms. The hotel’s Saveurs restaurant, which has been operating for the past two decades under the magic touch of chef Reinhold Wrobel, masters the art of incorporating local products into a tasting menu that changes daily (and boasts a vegetarian option). Take, for example, the exceptional Coq Au Vin, which is locally bred in Valais, marinated for two days in Pinot Noir, and then simmered over low heat for seven long hours.

Wine in their veins

None of this success is by chance. In the Metry family, much of it comes from wine, which they have been producing for four generations in Albinen, on the other side of the Rhone Valley. Pinot Noir and Fendant are the family specialities –with the latter featured on the menu in a delightful Fendant Cream Soup – and they produce some 2,000 bottles a year.

Leonardo Da Vinci once said, “I believe happiness comes to men who are born where good wine is made.” Perhaps that explains the happy nature of Valais. True to that philosophy of good living (which characterizes the canton), Sebastian Metry compiled a wine list of over 400 different regional crus, in addition to wines from Bordeaux and Bourgogne (including some splendid vintages). The impressive selection of wines available by the glass, which can be tasted and enjoyed at the bar Uncorked, exclusively features wines from Valais – a conscious decision made by the master of the house, and his sister Anna, who, in the welcoming spirit of the place, also invites occasional guests into the wine cellar for a special backstage aperitif.

Also ranked a 4 Star Superior hotel, the National expertly balances tradition in its restaurants with very contemporary comfort.

The National, transformed

On the opposite bank of the Matter Vispa river, Line Février –Sebastian’s wife – keeps a watchful eye over the National, and no one leaves here disappointed. Built close to the Gornergrat train station almost 40 years ago by “papa” (her grandfather) Johann Julen, the establishment is precisely perched on a 110° angle in relation to the Matterhorn, and every room faces the southern (and most beautiful) side of the mountains.

A long period of renovations, resulting in a near total makeover, have slowly transformed the National’s lobby, restaurant, bar, rooms, and spa over the past few years. As a result, the hotel feels brand new and is now open to the public 365 days a year. Yes, this luxurious hotel boasts cosy comfort, however it’s also not like all the others… While many hotels in Zermatt discourage families with children, the National embraces them with open arms.

A hotel that loves children

On the upper levels, family-style duplex rooms – the establishment’s newest bestsellers – set the tone for renovations, with their forest green walls and dark coloured floors. Contemporary and unpretentious. Parents stay downstairs, kids upstairs, in rooms with welcoming animal-themed wallpaper and a large skylight nook, complete with a built-in, sus-

pended catamaran net that’s quite literally worth “hanging out” in. Here, as on the other floors, the bathrooms, balconies, insulation, and even the heaters have been entirely revamped.

The family-friendly touch is sprinkled throughout the common areas. There’s a playroom that’s perfect for entertaining the little ones while parents enjoy some one-on-one time. There’s a kiddie pool in the brand-new spa and wellness centre (that’s 400 m2) centred around a large pool, which allows the adults to enjoy the hot tub, the Finish sauna, or the fragrant steam bath in peace. Even the restaurant has something for children, with kids’ menus that are available all day. And there’s not just mashed potatoes- far from it! The Stübli restaurant features favourites from Valais. Meanwhile, the Restaurant National – under chef Max Latt, who hails from Alsace – features classic (and delicious) fondue and chateaubriand, along with seasonal dishes that boast a hint of international flavours. The result? A hotel that owns its comfortable identity, much like the Metry-Julen family and the village of Zermatt. schonegg.ch nationalzermatt.ch

Eyes to the skies

Enjoy Zermatt’s Alpine views without getting your shoes wet

Texte Claude Hervé-Bazin

Photo Emilie Chaix

Zermatt is beautiful, nestled in its alcove valley, but the mountains can seem deformed when seen from within its cosy nest: an oversized base and summits that shoot into the ski. To see them properly, one needs to get on their level. Time to increase the altitude.

Why make things complicated? From the village centre, the Sunnegga underground funicular travels to 2,288 m in barely 5 minutes. It’s the resort’s most accessible mountain panorama and it never disappoints. The view shoots straight through the valley to a white mound outlined by a frieze of trees: the Matterhorn. If it still feels too far away, a gondola lift allows you to reach Blauherd (2,571 m), followed by another cable car that rounds off your journey in Rothorn (2,571 m). There,

what seems like a whole other mountain awaits… It almost appears weightless. A wild, windy and unexplored world.

The red Gornergrat Railway

In front of the train station, the venerable Gornergrat Railway tackles the slopes as it does the weather. Inaugurated in 1893, it’s the oldest electric cogwheel railway in Europe and it’s become an icon. The ride is an unforgettable 33-minute railway cruise. After just 120 seconds, the first panorama bursts into view: the Matterhorn, on the starboard side. A few villainous larch trees attempt to obscure the view, but they end up giving way to the white summits in the stations of Riffelberg (2,582 m) – also accessible via cable car from Furi – then Rotenboden (2,815 m), a preferred launch point

In Zermatt, passionate skiers are constantly bombarded with exceptionally beautiful Alpine panoramas. But where can people who don’t ski go to enjoy spectacular views?

for sledders. Seen from here, the majestic Matterhorn seems larger than life. At dawn in winter, it’s brilliantly reflected in the mirrored waters of Riffelsee, just a 5-minute walk away. Finally, the path leads to the Kulmhotel (3,089 m), facing the striking ice flow of the Gorner Glacier. On your left, your eyes are drawn to Switzerland’s highest peak, Dufourspitze (4,634 m).

As close as possible to the Matterhorn

From there, after returning to Furi, you can take the Schwarzsee cable car (2,583 m). This route doesn’t boast flattering reflections of the Matterhorn, but the view is excellent, nonetheless. From here, the mountain pokes into the blue sky like a shark’s tooth. If you wish to gaze upon

it longer and in leisure, look no further than the terrace of the Hotel Schwarzsee.

One of Zermatt’s greatest luxuries is its interconnected cable cars. The third step of this journey is the Trockener Steg cable car (2,939 m). You can also reach it from Furi, but why rush things? From here, expect 360° views. The Matterhorn, more tapered than ever, rises over the fascinating Furggen ridge. But why stop there? One last hop, skip and a jump and you can reach the Matterhorn Glacier Paradise at 3,883 m. Finally, you’ve reached the end of the road… until June that is, when the Alpine X Crossing will be ready.

matterhornparadise.ch

One beautiful panoramic view that can be easily accessed from Zermatt: the Gorner Glacier, seen from the 3100 Kulmhotel terrace.

The Omnia, a feeling wholenessof

A contemporary and panoramic refuge above Zermatt

Text Claude Hervé-Bazin Photos The Omnia

The Omnia towers 45 m over the rooftops of Zermatt, under the watchful eye of the Matterhorn. Light-filled nooks and cosy alcoves, along with pure lines and details derived from tradition, characterize this contemporary spin on a traditional mountain lodge.

In Latin, omnis means “all.” All beauty, all on a silver platter, all it takes to be happy. This is the Omnia’s mission: to create the ideal ensemble, where all the puzzle pieces fit together perfectly for an unforgettable stay.

The Omnia’s delicious and mostly vegetarian menus also offer an “add on” protein (choice of meat or fish) for those who wish to include that with their meal.

At first glance, one cannot help but admire the exceptional location, unique to Zermatt: a private, natural terrace, surrounded by pine trees in the hills above the village, with the parish church of St. Mauritius and the Matterhorn in full view. The address? Auf dem Fels… On the cliffs. It’s a lovely pedestal, fitting for the venue’s lofty aspirations. How to reach it? Through a tunnel, up an elevator, and voilà!

Then there’s the architecture and design. Dreamt up by New Yorker Ali Tayar, the Omnia strikes a fine balance between the old world and the new. Its inspiration? American mountain lodges and modernism, revisited with the refined influence of Valais design. The lobby sets the tone with a crackling fireplace, elegant log reserves, a common thread of white granite and locally sourced light-coloured wood, and an expert sprinkling of leather, velvet, and taupe. It’s easy to spend hours lounging here.

Nothing is left to chance. Everything has its place. The furniture, largely handmade, navigates between a Bauhaus aesthetic, industrial design, and the ingenuity of Bern-based manufacturer USM – specialists in contemporary and modulable pieces (which are notably part of the New York MoMA’s permanent collection). These precise yet unpretentious arrangements evoke three key words: quality, purity, and refinement. An almost holy trinity that perfectly echoes the Omnia’s cardinal values.

The 30 rooms and suites express this same identity while also exuding their own unique charm. No room numbers here, only vast amounts of space (24-110 m2) embellished with – for the luckiest guests – an elegant bathroom and magnetic mountain views, a wooden Japanese bathtub, an open fireplace, a Jacuzzi, or even a private sauna. Not to miss are the exceptional balcony views of the Matterhorn and Monte Rosa.

The hotel’s hospitality has been recognized time and time again – notably as the 5-time winner of Europe’s Best Boutique Hotel by the World Travel Awards (2017-2021).

And then there are the balmy hours spent at the spa and pool, surrounded by large windows, which one can pass through like a mirror to the terrace that overlooks the Alps. There’s also a fitness room, a caldarium, and a movie theatre.

And finally, the restaurant boasts 15 points with Gault&Millau, directed by Chef Tony Rudolph (previously of Zermatterhof and Prato Boni). The menu revolves around sustainably sourced regional products, with dishes that can be enjoyed vegetarian or complimented by choice by a choice of either fish or meat. The dining experience here is a true taste of both respectful and refined authenticity.

Air Zermatt

The wings of desire

Text Daniel Bauchervez Photos Christian Pfammatter

We know we can trust them and that they’ll always be there as a last resort. Brought to life some 50 years ago by Beat Perren, a pharmacist who wanted to improve the valley’s services for evacuating injured alpinists, Air Zermatt still fulfils their essential rescue missions- and now offers several mountain training courses. After many years and many interventions (35,000 to this day!), their experience has grown, thousands of lives have been saved, and many accolades have been received- notably three Heroism Awards. The first was awarded in 1971 for a rescue that took place up against the legendary cliffs of the Eiger north face (a first), and the most recent in 2011 for a rescue mission that took place at nearly 7,000 m in the heart of the Himalayas, where the company had been helping train pilots and Nep -

Its helicopters dotted with the red and white stars of Valais are often seen soaring the skies over Zermatt and the Alps. Their mission: save lives and fulfil dreams.

alese rescuers. Very committed to the cause, Air Zermatt has since opened a training centre at their headquarters, which includes a state-of-the-art simulator.

Gone are the days when their sole piece of rescue equipment was a Bell 206A Jet Ranger. Today Air Zermatt boasts 11 aircraft, spread over three heliports in Zermatt, Raron, and Gampel in the Rhone Valley. They are also powered by some 75 employees, 13 of which are pilots, equipped with Hamilton wrist watches and an indefectible will behind their every move. This includes the company CEO, Gerold Biner. “I fly six to eight days a month to stay in touch with the first responders, our rescuers and our clients,” he specified.

Mountain rescues account for 20% of Air Zermatt’s activities, with roughly the same percentage for heliski and tourism flights. The rest (55%) is tied to the transportation of people and merchandise.

K H AK I AVI AT IO N X-WIND AUTO CHRONO

W ISS MA D E

High altitude adventures

Rescue operations are very expensive, rendering them unprofitable. To ensure their continued existence, the company had to diversify its offering. That’s why Air Zermatt today has become an essential shipping provider, transporting materials to isolated sites (mostly within the ski area), passengers, or even injured cattle. The company also offers tourism flights, notably to the Matterhorn, the Aletsch Glacier, Eiger, the Mönch, and the Jungfrau. And let’s not forget about heliskiing! With a drop off at Unterrothorn in 7 minutes, starting at 80 francs, you can hit the slopes before anyone else… it’s hard to resist. Find out for yourself why the company slogan is “the sky is the limit.”

Flights over the Matterhorn and its neighbouring summits last between 20-40 minutes and cost as little as 220 Swiss Francs.

The Monte Rosa Hut

Pure as “Rock Crystal”

Text Laurent Grabet Photos Tonatiuh Ambrosetti

Perched at 2,883 m, on a natural terrace that overlooks Castor and Pollux — twin 4000-meter summits—, the Breithorn, the Matterhorn, the Border Glacier (Grenzgletscher) and the upper Gorner Glacier, lies the ultra-modern Monte Rosa alpine hut. The structure itself is a joy to behold, a true feat of engineering, and one of the country’s most surprising high-altitude, architectural wonders. Run by the Monte Rosa section of the SAC (Swiss Alpine Club), this high-tech edifice appears to hover on the mountainside like a “rock crystal,” one of its earliest nicknames. Built on stainless-steel foundations, with a wooden, spiral-shaped interior that’s covered in windows, aluminium siding, and a 180 m2 photovoltaic system, the building is 92% energy-sufficient and certified Minergie-P.

Inaugurated in 2009, this mountain refuge is an inevitable stop on the route to the Dufourspitze — Switzerland’s highest mountain peak (4,634 m) — and is one of the country’s most famous, most beautiful, and most modern alpine huts.

Earned turns run deep.

We break trail in places worth protecting. With each step and each turn, our connection to the high country grows stronger. By building durable gear and keeping it in play for years to come, we minimize our footprint while maximizing our time in the mountains.

Photo: MATTHEW TUFTS © 2022 Patagonia, Inc.

On the outside, the Monte Rosa hut is composed of graceful, geometric lines. Inside, one can expect a rare, high level of mountain comfort.

An Architectural Gem

This living mountain laboratory was launched by the SAC in 2003, to mark the 150th anniversary of Zurich’s Federal Institute of Technology (ETH). After laying the structure’s concrete centre, which binds the heart of the building to the rock itself, a six-story structure (made entirely of spruce wood from Valais) was pre-assembled into 420 units, transported up the mountain, and pieced together on-site like a giant puzzle. It was high-precision work, especially considering that certain sections weighed over 1.5 tons each. The ultimate goal was to build an iconic, environmentally-friendly mountain hut that would be strong enough to resist the intense local winds (the building can withstand winds up to 200 km/h), while not sacrificing any comfort for its guests.

That goal has been achieved. The hut can welcome 120 people in 18 rooms, made for 3-8 people each. But these are no ordinary mountain dorm room accommodations. Here one can expect good mattresses, hot running water, indoor bathrooms, and even four showers; true luxury when it comes to alpine hut standards (at the old Monte

Rosa hut, hikers had to melt snow over a coal-powered stove for water). If that were not enough, an integrated microfiltration system cleans waste water, which is then repurposed, and an ETH-designed computerized energy management system considers weather data and expected visitor numbers to optimize the building’s energy consumption accordingly.

The Perfect Ski-Touring Destination

This is one mountain hut that is never left empty. Reservations to stay overnight must be made in advance, particularly during high season. The hut will only be open in 2023 from March 17-May 29, and from June 23-September 16. The hut makes a perfect ski-touring destination. Approaching the hut is relatively straightforward for the experienced skier, crossing an exceptional landscape of legendary mountain peaks and glaciers, while the bravest, most-prepared visitors will take in the view as they climb the Dufourspitze.

monterosahuette.ch neuemonterosahuette.ch

The art and life of the CERVO

A hotel ingrained in tradition and commitment

Text Claude Hervé-Bazin Photos CERVO Mountain Resort

Firmly rooted in Alpine timelessness, the CERVO – the only Design Hotels property in Zermatt – has embarked on a journey to be more conscious and more cosmopolitan than ever, in constant contact with its natural surroundings.

One would swear it’s another small mountain hamlet tucked in amongst the lofty fir trees. Located on a large hill just outside the village centre, with views of the Matterhorn, the CERVO Mountain Resort regroups a handful of large Alpine chalets. Beneath the snow-covered roofs, the hotel’s commitment to “the extraordinary, the highest quality and authentic hospitality” comes to life through relaxed luxury – which is both warm and modern – and locally sourced natural building materials.

The best of all worlds Built a little more than a decade ago around a hunting lodge concept, the CERVO has evolved over time and now embraces a philosophy of integration and mindful awareness, all while

remaining true to its core identity. Here, instead of being lost within the tasteless mishmash of homogonous globalization, the CERVO reaffirms its strong commitment to “glocalisation” – gracefully merging local and global influences. On one hand, the hotel embodies and respects traditional Alpine values, history, and environmental sustainability, striving for the timelessness and inviolability that permeates Zermatt’s history. On the other hand, there’s a constant need to evolve with the times in order to satisfy the needs and desires of their clientele (many of whom are digital nomads) to ensure functionality, efficiency, and visibility in a world that is more interconnected than ever. Being “glocal” allows the CERVO to enjoy the best of both worlds, and in doing so, it has come to the forefront of the movement.

The head of the establishment, Daniel F. Lauber, said it best: “The CERVO is not just a hotel, it is a lifestyle. It is a melting pot that embraces traditional values and the culture of the Alps, while offering leeway for modern and international influences. It is a place where guests, staff and locals interact, contributing to shaping the Zermatt community in its culture, tradition, and values.”

A new paradigm

These days, being at the forefront also means being conscious of our natural surroundings. “Nature is essential to our project, so everything we do must be sustainable and respect authenticity,” specified Daniel Lauber. That’s why the CERVO implemented a sustainable energy concept that

The owner of Hotel CERVO, Daniel F. Lauber, is strongly committed to maintaining an eco-conscious and socially responsible philosophy.

On 288 pages, pictures and texts capture the essence of the magnificent winter and summer landscapes that serve as a dream backdrop for the region's exceptional chalets.

The Zermatt edition is coming in 2023.

CHF 109.– (delivery included)

Yves Garneau / Office de Tourisme de Verbier

revolves around a recently installed geothermal heating system, which meets 95% of its energy needs (the other 5% will soon be met by biogas). To further minimize impact, the waste heat from commercial refrigeration and grey water is reused, and geothermal probes serve as energy sources and energy storage, which helps keep consumption to a bare minimum.

The CERVO’s high level of ecological awareness goes handin-hand with a heightened sense of social responsibility and a “responsible attitude towards life,” affirmed Daniel Lauber. The hotel is comitted to upholding these standards and has been awarded Sustainable Living and Ibex Fairstay labels, in addition to being a founding member of the groups Green Pearls and Responsible Hotels of Switzerland. The establishment also supports multiple ecological and social responsibility associations. In all cases, their leitmotiv is to always forge a strong sense of community.

In 2021, the CERVO won the Resort Ahead Award for its philosophy of sustainability and closeness to nature.

CELEBRATION

A GONDOLA ALL TO YOURSELF

Restrained smiles, hushed conversations… we all know sharing your gondola with strangers is always a little uncomfortable. With that in mind, the Zermatt lift operating company (Bergbahnen) is now offering a private VIP Gondola experience aboard the Matterhorn-Express (direction Trockener Steg). Treat yourself to cosy leather armchairs and a bottle of champagne to share with friends. matterhornparadise.ch

ACTIVITY THE MATTERHORN, AS IF YOU WERE THERE

Some people dream of climbing the Matterhorn their whole lives, others would never dare. Both types of people – and those who simply enjoy innovative virtual reality – will find something exciting at the Swiss Museum of Transport in Lucerne, produced in collaboration with Red Bull The Edge: a chance to experience the final ascent of this iconic summit with guide and Swiss darling Sam Anthamatten. Armed with a harness, a VR headset, foot and hand tracking, and an Alpina altimeter watch, you’ll feel the wind, vibrations and textures of doing it in real life. Adrenaline fix guaranteed! For ages 12+. verkehrshaus.ch

HOSPITALITY A NEW SPA FOR LA COURONNE

La Couronne Hotel is located on the banks of the Matter Vispa River, facing the mountaineers’ cemetery, between the village church and the majestic Matterhorn. This 3-star establishment could not get you any closer to the centre of town, and with its warm welcome, Swiss cleanliness, on-site bike shop and boutique, everything you could possibly need is within reach. But rather than rest on its laurels, the hotel is also inaugurating a brand-new spa in December. Soak up the 4 saunas (one of which is a “snow sauna”), a hammam, an indoor pool and an outdoor pool with views of the Matterhorn. hotel-couronne.ch

SKI PREPARE TO FREERIDE

Watching freeriders expertly devour steep, untouched runs may leave you tempted to try freeriding yourself... But those who lack experience would be better off tackling that first descent with a guide, which is why ZERMATTERS offers freeride coaching for skiers and snowboarders, in private sessions or for small groups. The 6-hour sessions are adapted to fit your level, include breakfast and are open to anyone age 15 or older. zermatters.ch

GASTRONOMY IT’S RAINING STARS IN ZERMATT

In mid-October, Michelin Switzerland revealed its picks for 2022 and good news! Two new restaurants in Zermatt were bestowed with a star by the famous guide: The elegant Italian restaurant Capri, found at the Mont Cervin Palace, and Brasserie Uno, a casual fine-dining restaurant known for its seasonal menu. In fact, Uno earned additional accolades by receiving a coveted green star from Michelin in recognition of the provenance of their ingredients, which prioritizes locally grown products. After Seven and the Alpine Gourmet Prato Borni also maintained their ratings. guide.michelin.com/en/ch/restaurants

Farmhouse Chic in all its glory

The most interesting mountain restaurants in Zermatt

Text Daniel Bauchervez Photo Blatten

Some people only come to Zermatt for them… High in the mountains, some 50 huts, stübli, restaurants, bars and buffets allow skiers, sledders, and hikers to refuel in some of the most gorgeous Alpine settings. Décor ranges from the old wood of timeless Alpine chalets to the sleekness of contemporary spaces, all of which rub shoulders with the summits (as high as 3,883 m!). The Matterhorn is very often on full display, along with its symphony of surrounding peaks and valleys. Although Verbier itself is known for its incredible food, its high-altitude restaurants also live up to that reputation; many of them are ranked with Gault&Millau or the Michelin Guide. They’re usually open from early December until mid-April.

In the comforting warmth of an old chalet Looking for a dose of nostalgia? Look no further than Findeln, Riffelalp, or even Furi (1,867 m). You can make the journey by foot (45-60 min) or take the Matterhorn-Express cable car, which allows you to slowly take in the forest and snow-covered landscapes. Deep within the Matter Valley – a crossroads for various cable cars and lifts – awaits a handful of chalets and exceptional tables. Among them are the Hotel Silvana and its welcoming Gitz-Gädi, where you can enjoy rösti, fondue, dried meats, lamb and even Cabri while a warm fire crackles in the background. There’s also the unpretentious Bergrestaurant Simi, which favours tradition in both its décor and its dishes while the fireplace roars. The Aroleid restaurant is run by a young team that’s focused on sustainable development, in a fresh interpretation of a chalet accompanied by a creatively interactive cuisine (with vegetarian options) prepared in an open kitchen. They also boast pottery and barista classes, along with a Bib Gourmand nod from the Michelin Guide. hotelsilvana.ch/en/restaurant | restaurantsimi.ch | aroleid-kollektiv.ch

At the edge of the Moos-Trail, the welcoming Chalet Alm (recently taken up by a young foodie and ski instructor couple) still serves homegrown trout (raw, grilled or en papillote), while also offering a classic moitié-moitié fondue, rösti, waffles, and cakes for an afternoon snack. Meanwhile, after a 15-minute walk from Riffelalp, Ritti could have been prescribed by your doctor. This 100% anti-stress chalet is home to a micro-terrace hidden amongst the trees and a menu that includes rösti and a fondue worth writing home about. chaletalm.ch | ritti.ch

One of the main trails linking Furi and Zermatt passes through the adorable hamlets of Blatten and Zum See. Each has a handful of charming locales with three to four hundred years (!!) of history behind them and their own iconic restaurants. Zum See, which earned 14 points with Gault&Millau, looks like a postcard, with a charming mountain backdrop, a beautiful terrace (with views of the Matterhorn), and a dining experience of hyperlocal products wavering between mountain dishes and fine cuisine: veal liver, a barley soup from Valais, and homemade pasta. On Sundays, expect rösti with smoked salmon! There’s also the home-away-from-home Blatten, run by Leander and Simone Taugwalder, their daughter Sarah, and her husband Hans. If the name rings a bell, that’s because Peter Taugwalder was one of the first to ascend the Matterhorn in 1865. Interestingly enough, Leander and Simone met while also climbing the same mountain! While the story is steeped in pure tradition, the food goes above and beyond: their speciality is a soup with porcini mushrooms that are wrapped in a delicate puff pastry. In the winter months, enjoy fondue on Wednesday nights (reservation required) and a snow bar beginning mid-February. zumsee.ch | blatten-zermatt.ch

On the other side of the Zmuttbach River, away from the ski lifts, you’ll find Zmutt, a sweet little hamlet from another era, with its chalets built close together and seemingly smothered beneath their usually snow-covered rooftops. There, the modest Jäger Stube serves solid, ultra-local cuisine. About 30 minutes away by foot, at 2,200 m, Stafelalp offers a large, light-filled dining room and a mountain ter-

A QUICK BITE. A TASTE SENSATION.

race that faces the Matterhorn- it’s impossible to get any closer! Reach it easily by following the red #52 slope, the most isolated areas of the ski domain. The menu boasts many options, featuring a host of classic dishes with a twist. From there, the Hirli chairlift allows you to travel easily to the hotel and restaurant in Schwarzee (at 2,583 m), where you can expect even more exceptional views. matthiol.ch/en/stafelalp-zermatt | schwarzsee-zermatt.ch

If you’re looking for cute and charming Alpine chalets offering unique dining experiences, you certainly can’t forget to pay a visit to Findeln along the blue slope #5. Today, its best known as a foodie HQ, with two exceptional restaurants that each hold claim to 14 points with the esteemed Gault&Millau. Dubbed “2022 Hotel of the Year” by the famous gastronomy guide, Chez Vrony is known for its specialty menu focused on seasonal and usually organic products from Valais, served with a delightful, creative flair. Some highlights include its very own farm-raised, Alpine grassfed beef, best enjoyed dried in a Findeln hay soup or in an iconic burger topped with a secret sauce. The ambiance is chill yet still chic, with fur-draped lounge chairs and interior design by the architect and artist Heinz Julen (Vrony’s brother). Further below, the Findlerhof – with its gigantic panoramic terrace – is also well-known. In addition to the views, be sure to come by for the warm welcome by Francis (who succeeded his parents Franz and Heidi), the delicious leek and bacon quiche, or the oversized and unforgettable Matterhorn rösti. If you’re coming by on skis, be sure to stop at the small white chapel first to store your equipment, before descending by foot.

Three other high-altitude restaurants also deserve a visit. First there’s Adler Hitta, which embraces “chill and grill,” in addition to music, sunset dinners on Thursdays, and the occasional party night. Second, Enzian, which boasts a panoramic terrace, black forest choclate cake and rösti as a bonus. Lastly, @Paradise, which was picked up by a Vrony collaborator and partner Elia Zurbriggen (son of Pirmin), and which already had 13 points with Gault&Millau- here’s to hoping the locale’s secrets live on with its new caretakers! chezvrony.ch | findlerhof.ch | adler-hitta.ch enzian-zermatt.ch | paradisezermatt.ch

And what about the Riffelalp? Here, you can’t miss the Italian restaurant Al Bosco, in the heart of the 5-star resort that boasts spectacular panoramic views at 2,222 m. Its extralarge terrace is usually populated by skiers tackling the red Riffelberg slope. Slippers available for anyone wishing to enter the main hall! riffelalp.com

As close to the summits as possible Higher up, the ZBAG network of cable cars allows access to an ensemble of stations and dining stops, most of which include impressive Alpine panoramas. Among the most iconic, on the Rothorn (3,103 m), is the Ristorante Pizzeria, which is home to famous views, a beautiful light-coloured wooden décor, and its very own heliport. At the Blauherd station (2,571 m), the Blue Lounge hosts musical performances (bands and DJs) from December to April and also has a spectacular terrace- naturally facing the Matterhorn! If you keep going, you’ll reach Fluhalp (2,620 m), where you’ll find a warm and welcoming mountain hut built in the 1930s that can be reached from Rothorn or the red Rotweng slope. The menu includes memorable Valais dishes like pasta and cakes that will leave you wanting to lick your plate clean. rothornpizzeria.ch | fluhalp-zermatt.ch

Looking to go even higher? Hop into the lift from Trockener Steg, take the lift at Furggsattel, and then slide on down to Gandegghütte. At 3,030 m – and with one of the most spectacular views of the Alps you can find – this ex-mountain hut has been transformed into a bar-restaurant that hangs over the back side of the Theodul Glacier. Furggsattel is known for quite often being the highest altitude stage during the Unplugged music festival. The menu includes local and Austrian small plates to perk you up.

If you still feel too close to the ground, keep going until you reach Klein Matterhorn, where you can have breakfast at the Matterhorn Glacier Paradise at 3,883 m. It’s not every day that you can enjoy the opportunity to dine at Europe’s highest mountain restaurant! gandegg.ch | matterhornparadise.ch

What about the Italian side?

Here it’s tough to escape the inevitable pause for an expresso or ristretto… on the condition that you have your travel documents and a few Euros in your pocket! Just after cresting the ridges, you may feel the call for an Aosta Valley fondue, delightful ravioli, ossobuco, or even the chamois polenta from Bontadini - and don’t skip the tiramisu! With its vast panoramic terrace at 3,100 m, at the base of the southern face of the Matterhorn and the Furggen ridge, the establishment is part self-serve, part bar, and part welcoming restaurant. A bit lower (2,750 m), in a spacious décor of warm wood, the Chalet Étoile (above the Plan Maison chairlift) has been managed since 1974 by Swedish chef Ulla Frassi, her Italian husband Cesare, and their two children. Half self-serve and half-restaurant, here you can enjoy beautiful, surprising, and flavourful dishes that oscillate between Italian Alpine flavours and Scandinavian flair. chaletetoile.it

Charming Swiss Hospitality

Bahnhofstrasse Time to shop

When it comes to prestigious shopping streets, Zermatt’s Bahnhofstrasse is one of the greatest. Half 5th Avenue and half Gstadd promenade, this 600-metre-long strip, which runs from the train station to the church, is home to some of the most beautiful Swiss-made desires and pleasures, including the country’s most luxurious watchmakers. We explore some notable addresses.

Hamilton x Air Zermatt hamiltonwatch.com

A favourite of aviators for generations, Hamilton has forged a close bond with the pilots of Air Zermatt. For the past ten years, the American-born brand has been supporting the airline and their mountain rescue missions. Their partnership is so strong, they even share a pop-up store on the edge of the Bahnhofplatz.

The Rolex Shop by Bucherer bucherer.com | rolex.com

The partnership between Rolex and the Lucerne-based Bucherer, a 135-yearold company specialised in watches and jewellery, is practically centenary, and has its own dedicated pop-up boutique. Clients visiting the boutique can expect the exceptional expertise both companies are known for and the highest level of professionalism.

The preeminent Haute Horlogerie Schindler schindler-zermatt.ch

Inaugurated in Zermatt almost 45 years ago, this company – whose logo embodies the Matterhorn – marries utility and beauty in its flagship store. Here, a dozen of the most prestigious watch brands (including Vacheron Constantin and Patek Philippe) intermingle with signature pieces from Haute Horlogerie brands like Chopard, Frieden, and Wallendorff.

Longines longines.com

The adventurous Norqain norqain.com

As the privileged partner of the 150th anniversary of the first ascension of the Matterhorn, Tissot has reinforced their presence in the ski station, notably through a Zermatt special edition watch, the T-Touch Solar. The latest models of this pioneering, multifunction, and tactile timepiece come in a box that’s the brand’s signature anthracite and Swiss red colours.

As the official partner of the FIS, Longines naturally has its place in Zermatt this winter, and has opened a pop-up boutique dedicated to Alpine skiing and its biggest stars, with Michaela Schiffrin and Marco Odermatt at the forefront. The boutique features a special Zermatt-branded watch strap and a replica of the crystal globe in the window.

Everyone has a place at address #5! Not long ago, independent Swiss watch brand Norqain opened its first Zermatt store here. The typically Swiss shop is built of aged wood and stone and features angular display cases inspired by the snowy summits. Come discover their Independence, Adventure, and Freedom collections.

Tissot, the gift of time tissotwatches.com

Living the high life

What’s in a name? In the case of helvet — an entire nation’s spirit. helvet is Switzerland. It embodies the soul behind Swiss-made and Swissness. It’s a tribute to all that this great country has done and will do.

VERBIER EDITION

Beneath the swirling snowflakes, a vibrant resort sits contentedly at the heart of one of the most beautiful freeride areas in the world. helvet.swiss

The invincible Bucherer bucherer.com

Beneath a façade of beautifully weathered, chiselled wooden balconies, in a contemporary yet traditionally wooden space, Bucherer presents their own creations and those of a dozen other prestigious partner brands. Among them are a few different limited edition Blue timepieces, from the brand’s famous blue-coloured watch collection.

Zenith pop-up schindler-zermatt.ch | zenith-watches.com Omega omegawatches.com

Breitling tackles Zermatt breitling.com

The former multi-brand Stäuble store has been replaced in due form with a Breitling boutique, which showcases the brand’s own chronometer-certified watches, known for their robustness and reliability. The brand’s timepieces have played an important role in conquering the skies and in sporting events – perfect for precisely timing your on-piste performance.

No more sharing! This watchmaker from Le Locle is now the only brand to call exposition space #14 home, under the care of Schindler. Zenith is known for having invented the El Primero, the world’s first automatic high-frequency chronograph calibre, which was notably worn by explorer Jean-Louis Étienne and parachutist Felix Baumgartner. Opened just a few years ago, the relatively new Zermatt home for this Bienne-based company recently underwent a refresh. The newly renovated space will reopen mid-December, giving visitors a chance to get up close and personal with the company’s signature Co-Axial escapement, in-house movements, and its most beautiful timepieces.

Patek Philippe space by Schindler schindler-zermatt.ch | patek.com

Give credit where credit is due. Synonymous with very (very) high quality watchmaking, the Geneva-based Patek Philippe has its own point of sale –with cream and brown velvet décor –for displaying their incredibly precise creations in Zermatt. Made with such expertise that you can truly call them works of art!

The Hublot chalet hublot.com

Inaugurated to great fanfare in 2016, the Zermatt branch of this Nyon-based company has made its home within a real chalet – a beautiful space that perfectly embodies the ski station’s spirit in its warm blend of elegant sobriety, aged wood, and custom black tiles. There’s even a discreet carnotzet (cellar bar) in the basement for preferred customers.

The colours of Swatch swatch.com

The relaxed ambiance and brick walls of the Swatch shop in Zermatt reflect this brand’s young and playful spirit. Located in the upper part of Bahnhofstrasse, near the Mont Cervin Palace, the boutique features many of the brand’s iconic watches, like the large numbered Big Bold, the new biosourced BIOCERAMIC, and the ultra-thin Skin.

TATENDRANG

UNTERSTÜTZT SCHWEIZER BERGGEBIETE.

Mit jedem Pro Montagna Produkt unterstützen Sie die Coop Patenschaft für Berggebiete. Diese finanziert jährlich rund 200 Selbsthilfeprojekte von Bauernfamilien – bis heute mit über 13 Millionen Franken.

GASTRONOMY

THE HORNOX, FOR CARNIVORES AND VEGANS

Finally, a place where meat-lovers and vegetarians can feast together! Inaugurated in spring of 2022 at the Alpen Resort & Spa Hotel, this restaurant has something for everyone, with a menu that revolves around the wood-fired grill. Whether you’re looking for a gorgeous T-bone or Tomahawk steak, or grilled eggplant and smoked cauliflower, dedicated grills for meats and vegetables ensure everyone at the table is satisfied. This family-friendly establishment also features a play area to keep the little ones busy while parents enjoy dessert one-on-one. Open every night except Tuesdays and Wednesdays. hornox.ch

HOSPITALITY THE TANNENHOF LOCOMOTIVE

In the heart of the Englischer Viertel, the Hotel Schaller’s Tannenhof reopened this summer after major renovations. Its 16 light-filled and cosy rooms feature light wood accents and a few exclusive (and beautiful!) balconies. The hotel also features the Golden Lokdown Restaurant, tucked into a stone cathedral-inspired chamber. The restaurant’s eye-catching centrepiece is Europe’s first electrically operated locomotive, now covered in gold, which originally ran the Gornergrat line in 1898! A superbly unique touch to compliment the wood-fired pizzas and delicious house-made pasta. tannenhofzermatt.ch goldenlokdown.ch

NIGHTLIFE CHEERS

In addition to the Hornox, the Alpen Resort & Spa Hotel also opened a new pub this autumn: The Dude. Featuring pool tables, burgers and other comfort foods, a relaxed atmosphere, approachable prices, rock music, occasional concerts, a large screen TV for sports, red faux-leather bar stools and graffiti murals on the walls, The Dude has all the fixtures of the perfect English Pub. Be sure to order a cold beer, dude! dude.ch

REGION ZERMATT STAMPS

Post cards may have fallen by the wayside over the past few years, but they may make a resurgence thanks to a new Matterhorn stamp worth 1.10 francs, launched by the Swiss Post in September for a limited 1-year run. The stamp features the Matterhorn Hörnli Ridge, edelweiss flowers, an Alpen horn, and the flag… does it get any more Swiss? shop.post.ch

SPORT UCI WORLD CHAMPIONSHIPS IN ZERMATT

It’s official: in September 2025, Valais will welcome the UCI Mountain Bike World Championships, marking the first time ever that all seven events will take place in the same region. Eight Valais destinations were chosen to host various events, including Zermatt, which will host the Short Track event. This short but ultra-intense race will see 30 of the world’s best mountain bikers compete on a spectacular 1.5-km course. Other selected destinations include Crans-Montana (Cross-Country), Verbier and Val d’Anniviers (Marathon), the Dents du Midi (Downhill), Grächen (E-Bike), Leukerbad (Enduro) and Monthey (Pumptrack). swiss-cycling.ch

Rolex

Yacht-Master 42

COSC and Superlative Chronometer

Officially Certified, the Yacht-Master is ultra-stylish and ultra-precise thanks to a combination of cuttingedge components, including a topof-the-line calibre 3235 movement, a Parachrom oscillator, a Chromalight display, and a stylish matte black, Cerachrom bezel.

Norqain

Its super fresh allure seems to have been designed specifically for breath-taking weekends on the slopes. Its mechanics – implemented by Carl F. Bucherer – include a flyback function that quickly records your best consecutive times over and over, as the chronograph hands effortlessly fly back to zero.

carl-f-bucherer.com

On sale at Bucherer’s jewellery store

The special edition frosted finish of this watch face beautifully contrasts with the strap’s black coated steel. But the Adventure Neverest has more to offer than just stunning beauty: 10% of the watch’s sales proceeds help families of sherpas who have lost their lives in the Himalayan mountains and give their children access to education.

norqain.com

On sale at Norqain Boutique

Hublot – which was propelled by watchmaker Jean-Claude Biver for those watch lovers keeping track – has launched a high-tech ceramic square watch: the Square Bang! To keep time, the chronograph is equipped with a Unico 2 Calibre movement that is visible through the versatile yet oh-so-refined transparent watch face.

hublot.com

On sale at Hublot Boutique

Hublot Square Bang Unico King Gold Ceramic

Carl F. Bucherer Manero Flyback

Adventure Neverest Zermatt Edition

Also square in shape, the legendary Santos de Cartier has been freshly reinvented with a blue ombré face and an interchangeable strap in steel or blue leather. The colour harks back to the watch’s aeronautical roots: it was created in 1904 for pioneering aviator Alberto Santos-Dumont to wear on his wrist- an innovation at the time!

cartier.com

On sale at Bucherer’s jewellery store

It’s hard to tear your eyes away from this stunning textured watch face that’s designed to resemble an Eagle’s powerful iris. Chopard highlights both classic style and sporty elegance in this aquiline masterpiece, which features specially developed Chopard Lucent Steel, notably remarkable for both its shine and its strength.

chopard.com

On sale at Bucherer’s jewellery store

“P” for Precise, “R” for Robust, and “X” for a water-resistance up to a pressure of 10 bar. Taking style inspiration from 1970s sports watches, this chronograph boasts a deliciously retro, white dial layout on a glossy blue face, complete with nickel-finished hands and indexes, and a satin-finished steel strap. Anyone up for some time travel?

tissotwatches.com

On sale at Tissot’s jewellery store

Cartier Santos Chopard Alpine Eagle Tissot PRX Automatic Chronograph

Although our planet has always had poles on both ends, the adventure and romanticism of conquering them is still as strong as ever. The Tudor Ranger – a tool watch at heart – is robust and practical in celebrating the 70th anniversary of the British North Greenland Expedition and boasts a manufacture calibre MT5402.

tudorwatch.com

On sale at Bucherer’s jewellery store

Longines

Longines Spirit Zulu Time

Inspired by the grand adventures of pilots and travellers, Longines has once again created a pioneering wrist-worn timepiece. The new Spirit Zulu Time – with the “Z” designating universal time for aviators and members of the armed forces – exudes a vintage allure that pays homage to the first dual-time zone wristwatch, launched in 1925.

longines.com

On sale at Longines pop-up boutique

IWC

Portofino Automatic 34

The strap on this beautiful timepiece is crafted by luxury shoemaker Santoni, and is hand painted using an ancestral patina technique. The gorgeous colour prolongs the dial of this ultra-refined Portofino, which features only the most subtle watch hands and markings… except, of course, for the 12 discreet diamonds that punctuate the display.

iwc.com

On sale at Bucherer’s jewellery store

Tudor Ranger

SPIRIT OF BIG BANG MECA-10 Black ceramic case. In-house manual movement, with a 10-day power reserve.

ZERMATT BOUTIQUE

A WORLD OF ENCHANTMENT

Amidst the freshly fallen snow, a glistening OMEGA wonder is revealed. The Seamaster Diver 300M in stainless steel and 18K Sedna™ Gold sits at the heart of our festive dreamscape, where iconic heritage and mechanical precision are seamlessly brought to life. Even in these frozen seconds of time, there is a forward momentum that celebrates OMEGA’s endless pursuit of excellence. This Co-Axial Master Chronometer watch, with its black ceramic dial and legendary wave pattern, is the perfect choice for a magical winter full of discovery and imagination.