Beneath the Alpine skies, a perfect symphony of winter delights and enchanting scenery merges elegance with a return to nature.
CONQUEST
living the high life
ICE CUBE
Editorial
Crans-Montana is, above all, a beautiful memory. A memory of leaving the valley as a family, via that curvy road or the funicular, rising towards the promise of a carefree getaway. Beneath its snow cap and bright, southern sun (which shines 300 days a year!), with some of the most beautiful Alps in plain sight, this small “mountain city” has always left its mark on the important winter moments of my life.
After Verbier, Zermatt and Geneva, helvet magazine now brings you Crans-Montana. As a prescriber of dreams and a tireless promotor of all that Switzerland fabricates, invents and offers, we are delighted to open our pages for another national icon. It is here, on the high plateau, where one could say Northern Valais’ tourism, ski slopes and mountain golf were invented!
Crans-Montana is an adventurer mecca accompanied by an elegantly unique ski resort-turned-city, offering the best of both worlds. Here, the chic enjoy the Omega European Golf Masters, the art, the music and the gastronomy. Meanwhile, the wild ones soak up the icy slopes of the Plaine Morte Glacier, the call of the great white expanse and the adrenaline rushes promised by the Alpine Ski World Cup in 2027. It’s an allegory of the entire country in some ways: reconciling the irreconcilable.
Here, we recognize and celebrate the desire to wander and find one’s place and the art of living in this delicious corner of the Alps, shaped over a century by its powerful landscape, its mountain air and its inspiration. Some of the world’s greatest people have fallen under its charm. Many others have contributed to its international reputation, which has now drawn in Vail Resorts – the American winter sports giant – with a promise of further momentum. With its feet firmly rooted in tradition, its head up in the stars and a bold ambition to move towards tomorrow, this is Crans-Montana, more fascinating than ever.
Christian Bugnon Publisher & Editor-in-chief
FOLLOWING DOESN’T GET YOU THERE FIRST. ERLING HAALAND WEARS THE NAVITIMER.
SKI AREA CRANS-MONTANA IS EPIC!
It’s official: following Andermatt, Crans-Montana has now become the next to join the Vail Resorts family. As a result, the world’s biggest mountain tourism group now has roots in Valais and is opening the local slopes to holders of its Epic Pass, which allows sking at 42 ski resorts managed by the company across the world (along with a selection of others through partnerships, like Verbier). When skiing in North America, the pass also gives holders up to 20% off of a wide range of services and insurance-reimbursement in case of injury, job loss or closure of the ski resorts. Note that in Switzerland, the Epic Pass can currently only be purchased online and in advance.
epicpass.com
SKI COMPETE AT THE SUMMIT
Winter in Crans-Montana is shaping up to be very athletic this year! After a 13-year hiatus, the FIS Ski World Cup returns to the high plateau in 2025 for two men’s sprint events: downhill on February 22 and super-G on February 23. Racing will take place on a redesigned version of the Nationale course. In a throwback to the legendary downhill races that took place here in 1987, skiers will depart from the same location at Bella Lui. The popular new route will also host two men’s downhill races during the European Cup, taking place just ten days earlier on February 12-13. It’s a fantastic way to warm up for the Alpine Ski World Championships which will be taking place in Crans-Montana in 2027. skiworldcup-cransmontana.ch
ACTIVITY
MADE FOR HUSKY LOVERS
The Swiss Mushing Company in Savièse offers dog sledding sessions near Plans-Mayens in Crans-Montana all winter long. Choose from short runs for first timers (perfect for families) or a one-hour (adults only) mushing sessions along the Plaine Morte Glacier, where you’ll be responsible for your own 2-3 dog team. A training session, where you learn how to control the sled and interpret the animals’ behaviour, takes place before you head out. It’s a memorable experience in a beautiful winter setting. swissmushingcompany.ch
CULTURE A RENDEZ-VOUS FOR MUSIC LOVERS, 15th EDITION
The Crans-Montana Classics are a series of exceptional concerts that take place throughout the year in a wide variety of evocative venues throughout the ski resort: from churches and chapels to the Fondation Opale, the Congress Centre or even the 13th hole of the Severiano-Ballesteros Golf Course in August! To celebrate their 15 th anniversary edition, the New Year’s gala will unite Russian pianist Nikolay Khozyainov and Armenian soprano Juliana Grigoryan under the baton of Israeli conductor Bar Avni. That’s followed by a family show of The Nutcracker the next day and a big winter festival February 15-March 8. cmclassics.ch
COMPETITION SWISS CURLING COMES HOME
With each Olympic Games that goes by, the number of curling fans grows. Created in Scotland in the 1750s and adopted by the Swiss at the start of the next century, this challenging sport requiring extreme precision and concentration will be honoured this winter in Crans-Montana during the 53rd Swiss Open Air Curling Championship (Ycoor ice rink, January 31-February 2). Some 30 teams of four players each are expected to compete. Which one will get the most stones within the House (target), 44 m away, while knocking their opponent’s stones out? Which one will demonstrate the best sweeping techniques to control the stone’s path? Last year, it was the team from Adelboden that took the trophy in Lenk. curling-club-crans-montana.ch
GASTRONOMY
TO SEE AND BE SEEN
Born in Megève and Courchevel, La Ferme Saint-Amour is coming to Crans-Montana this winter (Rue du Prado, 4) — and also to Gstaad. Their mission? “The best parties in the Alps”, with good times from the start that evolve into increasingly flamboyant festivities, including creative high-class cuisine, extremely polished mountain décor, performances and live music. The energy is palpable and the vibes are blingbling. After midnight, the crowd is known to dance on the tables.
lafermesaintamour.com
HOSPITALITY
THREE CRANS-MONTANA HOTELS HONOURED BY MICHELIN
The famous French guide just launched a new key classification system in Switzerland for recognizing superior-category hotels that offer “the most remarkable visitor experiences”. In Crans-Montana, three establishments were each awarded two keys: LeCrans Hotel & Spa, Hostellerie du Pas de l’Ours and the Guarda Golf Hotel and Residences. The Aïda Hôtel & Spa was also awarded one key. Five core elements are assessed for evaluation by Michelin: architecture and interior design, service quality, personality and character, value for money and contribution to the local experience.
guide.michelin.com
TOURISM CRANS-MONTANA: THE APP IN 2.0
In the spirit of always improving communications, Crans-Montana Tourisme & Congrès is launching the newest version of their mobile app this winter. Redesigned to be more fluid and intuitive — and to be visually aligned with the official website — the app is meant to allow easy access to essential news, events and practical information about the destination in just a few simple clicks. The website also has a new chatbot function, which acts as a virtual assistant that can offer real-time status information about the various ski lifts in the resort, the weather and upcoming events. crans-montana.ch
ACTIVITY
EXTRA SPECIAL SKI CLASSES WITH ESS
You’re sure to progress quickly with Crans-Montana’s École de Ski Suisse (ESS)! In addition to the Riders Club (for 12-15-year-olds) and classic skiing and snowboarding classes (for groups or with a private instructor), the ESS also offers experienced skiers (black level) afternoon modules around specific disciplines: Freestyle on Tuesdays and Fridays, Freeride on Wednesdays, and Race on Thursdays. The ESS also organises on-demand ski touring, off-piste skiing and telemark skiing classes. esscrans-montana.ch
HOSPITALITY
AN ECO-RESPONSIBLE B&B
Located in the hamlet of Diogne, halfway between Sierre and Crans-Montana, the Chalet Diognysos is built on a hillside and boasts a large terrace with panoramic views of the Alps. Carefully built to respect to the principles of sustainable development, this beautiful wooden boutique hotel has three spacious guest rooms that each include a balcony (with a view!) and a hammock, and a fourth mountain-cabin room for families, complete with bunk beds and a hallway bathroom. Don’t forget the hammam, the infrared sauna, or the exceptional (summer months only) Coup de Foudre bedroom inside an XXL wine barrel! chaletdiognysos.ch
INFRASTRUCTURE
BRAND NEW CONNECTIONS
Cradle (a combination of Crans-Montana and Adel boden-Lenk) is a new association that unites key players from the municipalities and tourism boards from the two ski resorts. The association has proposed a new panoramic cable car linking Valais and the Bernese Oberland — two regions that typically operate independently. If approved, the cable car connection would pass over the Plaine Morte Glacier and the Wildstrubel (3,244 m), resulting in the country’s second largest ski domain. The project has raised red flags for several environmental associations and the two regions have commissioned a feasibility study — the results of which should be available by the end of 2025.
GASTRONOMY
A NEW BOHEMIANSOUL CAFÉ
A few steps from the funicular arrival station (Route de la Combaz, 4), L’Atelier, which opened in early summer 2024, is bringing a new bohemian touch to the local scene. Half café and half artisan boutique, the space (which offers a nice panoramic terrace) organises creative workshops two Thursdays per month that are accompanied by a gourmet appetizer. You can expect activities like macramé, tote bag making or DIY natural cosmetics. You can also enjoy daily savoury and sweet delights accompanied by a juice of the day, an artisanal beer, a maté tea or even kombucha. ateliercafe.ch
GASTRONOMY RACLETTE AND SNOWSHOES
It sounds like something out of a dream: a slow 1.5-hour evening climb up the mountain in snowshoes until you reach the hamlet of Colombire, where you visit the old mayen chalets and enjoy a wood-fired raclette (with all-you-can-eat polenta and potatoes) to warm up. How do you get home? Strap on your headlamp and sled all the way to Aminona, of course! This winter, it takes place five times between January 26-February 4, and the daytime option — which allows you to soak in stunning views of the Valais Alps — takes place three times between December 28-February 4. The hamlet reopens on December 20. colombire.ch
ACTIVITY
LEARN ICE SKATING AND CURLING
All eyes are on the Ycoor open-air ice rink, located on the Montana side of the resort centre — it’s one of the biggest in Switzerland, almost 2,000 m2! It’s open every day in peak season, except when being used for competitions/practice for HC Crans-Montana ice hockey players. The rink is also free for anyone 8 years old and younger and has a modest entry fee for anyone older. The Ycoor centre also boasts a curling hall with 3 curling lanes and offers introductory classes for small groups (400 CHF for an instructor + materials for up to 10 people; reservations must be made at least 24 hrs in advance.)
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GASTRONOMY
JUST LIKE AT HOME
Named Discovery of the Year 2025 by Gault&Millau Switzerland, the young chef running the Genevan restaurant Arakel, Quentin Philippe, also sets the menu in parallel for La Maison, the group’s new restaurant at the Résidence Miedzor — which offers a direct view over the (snow covered) greens of the Severiano-Ballesteros Golf Course! The setting is reminiscent of the founding restaurant, with an open kitchen and a wine bar. The menu, however, leans heavily towards bistro-chic, with refined seasonal offerings and a beautiful wine list (from Valais and international).
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WATCHMAKING SWITZERLAND’S TIME FOR WATCHES & WONDERS
Maison Bulgari and six independent creators are the newest to join Geneva’s Watches & Wonders for its next edition. This annual trade show for the watch and jewellery industry takes place April 1-7 at the Palexpo Convention Centre, with 60 exhibiting brands on display — a new record! In 2024, the salon already broke records, welcoming the highest number of visitors in its history (49,000). The 2025 edition will highlight fresh perspectives by honouring trainees, new graduates and young talent. It’s the perfect opportunity to discover a new dream job… and maybe even learn a thing or two!
watchesandwonders.com
Sunny slopes
Crans-Montana, French-speaking Switzerland’s best ski resort
The Crans-Montana-Aminona ski area is known for its wide, southern facing ski corridors that are drenched in sunlight.
Text Daniel Bauchervez
Photos Patrick Güller
In Crans-Montana, skiing is a way of life. It was here, on the high plateau’s natural overlook, that a group of British skiers staged the world’s first downhill race in 1911. Ever since, these slopes have been a popular ski destination, boasting 180° views of the Alps.
When the earliest skiers disembark from the first cable car of the day at Plaine Morte, the immense glacier is still shrouded in its lush winter coat of snow and morning fog. But it won’t take long for the sun to make its appearance — with 300 sunny days in the books each year, Crans-Montana holds the record for the most sunshine in the country. Below, the powder-covered slopes dip and curve gracefully towards the crease of the Rhone Valley, too far away to see, as the shadows of dawn slowly recede, and the day begins.
The ski area unfolds north towards Valais, from 1,510 to 2,927 m in altitude, beneath the Plaine Morte Glacier and a trilogy of summits — led by the Wildstrubel — that peak at 3,000 m. These blessed hillsides follow the sun like a sunflower. Facing the slopes, the 4,000 m peaks of the Valais Alps — an incredible set of neightbors — fill the horizon: the Bishorn followed by the Weisshorn and the Zinalrothorn. Further west, there’s the Grand Combin massif and finally, off in the distance, the iconic Matterhorn. Most of the Alps’ highest summits are on display here, in a single swoop of the eye.
A SLOPE FOR EVERY LEVEL
Welcome to Crans-Montana, a chic HQ for gastronomy and luxury hotels. Montana-Village is central and more family friendly, while Aminona is a bit quieter. Each location has its charm, and both offer a host of ski lifts that meet on
DISCOVER
OUR RESTAURANTS
The Bar, innovative cocktails by the fireplace · La Terrasse Valaisanne, après-ski around the brasero
La Muña, Japanese-Peruvian fusion restaurant · Le Lounge, seasonal modern cuisine
Le Carnotzet, the best cheeses in Valais
the same beautiful, southern-facing runs. These 140 km of groomed slopes — 89% of which are blue and red pistes — are a casual skier’s paradise. Here, people of all levels can take advantage of wide-open areas and more playful runs, complete with high-altitude bars, restaurants and fine dining establishments (around 20 in total), where one can soak up the sun on the terrace between two thrilling ski runs. For the kids, there’s Arnouva, which is reachable via a free cable car and features magic carpets and ski tows for those still figuring out how to turn. After a bit of practice, they can hop on the relatively easy blue run down to Crans.
AND A SQUEEZE OF ADRENALINE
At the other end of the spectrum is the ungroomed Chetseron black run, which is sure to leave your thighs quivering from the effort. The long Kandahar trail begins at the very top of Plaine Morte and rapidly picks up speed along the many airy crests, passing the glacier to the left as you hurtle down the wide strips in full high-mountain ambiance. Further down, the sublime forest welcomes freeriders on white snowy days, while one of Switzerland’s most impressive snow parks (100,000 m2!) — located just beneath the Cry
d’Er station — offers numerous rails, XXL laser-cut jumps and the only Olympic half-pipe in the Valais Alps. Bonus: the Cry d’Er Altitude Club is THE place to party and is also the absolute finest spot to observe the best freeriders practicing their tricks… before tackling the slopes yourself.
You can also get a taste of some of the best competition ski runs. Like the Mont-Lachaux piste, which was originally a women’s Ski World Cup super-G course that includes three jumps, a max. gradient of 52% (resulting in speeds up to 120 km/h), and its infamous “Le Trou du Renard” curve. There’s also the Nationale course, another favourite run for large events, which will welcome the men’s downhill and super-G during the 2025 Audi FIS Ski World Cup (Feb. 22-23). In 2027, the course will also host men’s events and the women’s super-G during the FIS World Ski Championships — exactly 40 years after those same iconic races were held here in 1987.
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The highest altitude run along the Plaine Morte Glacier feels practically arctic when it comes to life in the winter months.
The gourmet side of Crans-Montana
An overview of the best tables
Text Claude Hervé-Bazin
Photos Dominique Derisbourg | Quentin Décaillet | Luciano Miglionico
A creation by Franck Reynaud at L’Ours: egg with smoked celery, a pinot gris emulsion and Nasturtium leaves.
One eats very well on the high plateau. In fact, if one adds up all the scores of the ski resort’s ten Gault&Millau-ranked restaurants, one gets an impressive 145 points total. A rising trend that shows no signs of slowing, with five new locales in Switzerland’s 2024 edition of the guide (minus Œnothèque Ravet, which closed in March).
At LeMontBlanc, Chef Yannick Crépaux gives his dishes playful and poetic names. Here, “Vegetalise me with gourmandise”, with daikon, yellow beetroot, wasabi, coconut milk and green pepper yuzu Kosho.
The top prize goes to L’Ours, Franck Reynaud’s gourmet restaurant within a charming hotel of the same name, with 18 points and 1 Michelin star. Only a handful of restaurants in the country can claim the same, and the Provençal chef was also awarded the 2023 Swiss Culinary Merit award. Having been in Valais for 30 years now, he’s built an empire around his quality work and use of the right seasonal ingredients, sourced from a prized network of local artisan producers. His regulars speak highly of his aesthetics and his creativity. And believe it or not, Franck Reynaud is also a great athlete and co-guardian (along with mountain guide Pierre-Olivier Bagnoud) of the Cabane des Violettes. A detour perhaps, but certainly another opportunity to eat well, surrounded by the Valais Alps at 2,208 m.
Chef Reynaud also oversees the hotel’s more casual dining option, Le Bistrot des Ours, which was also recognized by Gault&Millau with a score of 14 points. Here you can enjoy his contemporary, magic touch in a beautifully traditional stone and wood chalet setting.
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Franck Reynaud also reigns over the undisputed Partage (15 points) at the Aida Hôtel & Spa, an adults-only Relais & Châteaux property that was renovated in 2021. Here you can enjoy fantastic, convivial dining from the inviting living room or the panoramic terrace, with a menu that offers both individual options and a host of sharable plates. Beginning December 13, a new Discovery Menu debuts that will offer a curated selection of winter creations influenced by transalpine cuisine — unique gourmet moments guaranteed!
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The area’s only other Michelin-starred restaurant, LeMontBlanc, is (of course!) located in the highest ranges of the ski resort, within the very chic LeCrans Hotel & Spa. Here, contemporary décor meets stunning views, complete with a heated terrace for outdoor dining even in the winter. This out-of-the-ordinary establishment earned 15 points with Gault&Millau as soon as it opened. Chef Yannick Crépaux has been at the helm here since 2020, and people adore everything about it! Expect incomparable and often-surprising dishes, which expertly juggle tastes and textures and are presented with intentionally playful names. There’s even an Opacarophile menu (with seven or ten course options).
lecrans.com
Opened in February 2023 along the forested base of the slopes, the new Six Senses Hotel erupted on the local fine dining scene with two exceptional establishments to choose from: Wild Cabin (14 points) and Byakko (also 14). Two distinct auras and inspirations are on offer here. The first, in the vast, open dining hall is distinctly brasserie-chic, boasting a large terrace and a wood-fired grill that serves locally sourced seasonal dishes. The second is cozier, serving Japanese Alps inspired contemporary cuisine in an ambiance featuring silk-covered benches, unique ceramic dishware and live music in the late evenings. Naturally, the primary ingredients at Byakko hail from both Switzerland and Japan.
sixsenses.com
Restaurant FIVE (14 points), at the Guarda Golf Hotel & Residences in the heart of the ski resort, takes you on an exploration of the East. Here you can “Savour the cuisine of the Levant”, as the house says, to describe its small
selection of main dishes and its wide variety of Mediterranean and Middle Eastern mezzes. The key word here is “sharing”. Everything is placed in the centre of the table for all to enjoy. What better time to taste exotic dishes like patlıcan (caramelized eggplant with date paste and pine nuts) and ahtapot (grilled octopus salad, with tomato, orange, lime and capers)?
guardagolf.com
A trip around the world comes next! Among the tables that scored 13 points with Gault&Millau are two new locales that pull you away from the comfort of a hotel. First, there’s CaSy. Ca for Caroline: master of the dining room and daughter of the ex-President of the Confederation, Adolf Ogi. And Sy for Sylvain: the Swiss chef who leads the kitchen. The menu takes you on a meandering journey and is “simple, but good” in the words of Gault&Millau. Then, on the road towards Lens, is Kaizen, a welcoming chalet with large windows that embraces Japanese traditions and is known for delightful sushi. In Bluche, Edo (awarded a Bib Gourmand) takes a similar Japanese path. There’s also La Muña, inside the Crans Ambassador, which offers a truly unique dining experience: Nikkei, a fusion of Japanese and South American influences that stems from the Japanese immigrant population in Peru. Here you go from the Andean Altiplano to the High Plateau of Valais in one leap, savouring exceptional seafood that includes a sublime selection of ceviche and tiraditos with citrus and yuzu.
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A balanced strawberry and rhubarb composition at CaSy.
Crans-Montana
A taste of high altitude lifestyle
Text Claude Hervé-Bazin
Photos A. Trüb | Charnaux | Charles Dubost | Bibliothèque de Crans-Montana
Since the dawn of modern history, Crans-Montana has been shaped by entrepreneurial men and women who love the mountains. Here, grazing pastures meet slopes that are known as the El Dorado of the ski world, and Alpine “mayen” (chalets) rub shoulders with today’s modern buildings.
Once up a time there was just a south-facing plateau that overlooked the depths of the Rhône Valley. Sierre lay below, at least two thousand years old, with its sun-soaked vineyards. High above were Alpine pastures and the summits of the Bernese Alps, which hid the seracs of the Plaine Morte Glacier, one the largest glacial plateaus in the Alps.
And thus, the scene was set. Ranging from 1,400-1,500 m in altitude, the acres of the high plateau unfold over steep slopes. This was grazing land, which used to only come to life in the spring and fall when the men would take their cattle from the villages up to alpine pastures and stay in the mayens (high-altitude chalets). It was a vertical migration, a ritual to mark the changing seasons: winter below, summer up high… otherwise only undertaken occasionally to care for the vineyards or perform repairs on the local “bisses” (irrigation canals). A worthwhile and noble land reputed even then for its mild weather.
THE MOUNTAINS REINVENTED
In the early 1890s, two men from lower Valais — Michel Zufferey and his brother-in-law Louis Antille — fell in love with the high plateau while on a hunting trip. Tourism was just taking root. For more than half a century, British and French travellers had been drawn to Valais and its reputation for being a lost paradise. British painter JMW Turner sealed the deal, while the conquest of the Matterhorn fed the imaginations of the urban middle class, who dreamed of affronting the mountain wilderness. There was already a train that stopped in Sierre, and work soon began on the Simplon Tunnel, which would allow travel to Italy.
In 1893, the Grand Hôtel du Parc was built above Montana. It could only be reached by mule or aboard a sedan chair from Corin, which was adorned with parasols and carried by frockcoat wearing porters. Three years later a toll road
was built. Nearby in Savièse, Raphaël Ritz and Ernest Biéler attracted a community of artists who were smitten by their mountain themed paintings. Picturesque scenes were all the rage, depicting an idealized authentic way of life that avoided the harsh realities of country and city living. It wasn’t long before painter Albert Muret moved to Lens and began painting the high plateau.
THE RISE OF HEALTH RESORTS
One day in 1896, Michel Zufferey was visited by Dr. Théodore Stephani, a “rather crazy” tuberculosis specialist from Leysin who was looking for a destination for his tuberculosis patients. With its warm sun, clean air and low winds, the high plateau enchanted him. Soon the doctor was (accurately) quoted in the Swiss Romand medical journal saying the area is one of the sunniest in the country, with 2,200 hours of sunshine a year.
A dozen of the doctor’s patients arrived at the Grand Hôtel du Parc, where Dr. Stephani installed central heating and Valais’ first telephone line… meanwhile, the local people of the high plateau and Montana lived frugally and were almost entirely still self-sufficient. Dr. Stephani did care for anyone who was sick, leading to (mostly) widespread acceptance of his new foreigner-driven industry. Coexistence was still occasionally heated, especially between the patients and other tourists, who feared contagion.
In late 1899, Genevan investors financed the construction of the Beauregard sanatorium (later converted into the Bellevue Palace hotel). The panoramic views of the Valais Alps helped people heal, that much is certain. Other saunas quickly sprung up, along with the Forest Hotel in Vermala. The following year (1905), the Société de Développement de Montana (SDM) — whose members were all key players in the area — obtained a moratorium from the Lens municipality that forbade all new hotel construction for the next 50 years.
Born of the mountains, and having blossomed around the health resorts of the late 19th century, Crans-Montana had already adopted tourism at the start of the Belle Époque and the Roaring Twenties.
Nevertheless, sanatoriums and health resorts multiplied. The best among them had telephones, running water in all the rooms, numerous bathrooms, an elevator and even “pine forests ideal for healthy fresh air”. In 1911, the Sierre-Montana-Vermala funicular was built — the longest (4.2 km) in Switzerland — shaving three hours off the time it took to reach the station.
AN ATHLETIC DNA
Sir Henry Lunn loved the plateau’s flower-covered prairies and purchased the Bellevue. In 1906, the greens of the area’s first nine-hole golf course replaced the pastures; the next nine holes were added two years later. Post-war golf took off thanks to Élisée and Albert Bonvin, who were originally from Chermignon. The former caretakers of the Parisian Ritz opened the Golf and Sports Hotel in 1914 — the first in Crans (although it was not called Crans then). Others followed, encouraged by the creation of the Société de Développement de Crans (SDC) in 1928. Montana was for the sick, Crans was for the athletes…
Arnold Lunn, Henry’s son, launched the area’s first ski competition in 1911: The Lord Roberts of Kandahar Cup Challenge. It was a gruelling race, which took the winner
one hour and one minute to complete, going from the Plaine Morte Glacier to the ski resort. The Montana-Vermala section of the CAS was founded in 1920, leading to the creation of the Cabane des Violettes and the first ski club in the 1930s. The first ski lift (a funiluge), which could transport 20 skiers at once, had already been replaced by a drag lift. Royalty from Belgium, the Netherlands, Portugal, and Italy all visited Montana-Crans (as it was called), contributing to its rise in notoriety. Léopold III even built himself a chalet there. Then in 1939, the Swiss Open took place for the first time on what is currently the Severiano Ballesteros golf course, and never left. Soon intellectuals and movie stars were making the pilgrimage.
The legend was official. After the war, local mechanical ski lift companies developed, and Alpine skiing exploded in popularity. For the ski resort, the 1987 Alpine World Ski Championships were historic: the Swiss team won eight of the ten medals! Urbanism gradually transformed the area, visually merging Crans and Montana, which are now fully integrated. Looking ahead, there’s a new chapter on the horizon: The 2027 FIS Alpine World Ski Championships, which is sure to be the area’s next major milestone.
Fondation Opale
The dreaming trail
Text Claude Hervé-Bazin
The use of dots and traditional patterns has always been a feature of Aboriginal art, but Trevor Nickolls’ Big Boss White Hat is contemporary to the core, and seamlessly straddles both worlds.
Photos Lumento | Nicolas Sedlatchek | Luciano Miglionico
Halfway between Crans-Montana and the Rhône Valley, lies Europe’s only contemporary art centre dedicated to Australian Aboriginal art, which celebrates its 6 th anniversary in December. An ideal occasion to interview the centre’s founder, president and patron, Bérengère Primat.
Fondation Opale’s temporary exhibitions often create a counterpoint of works by Aboriginal artists and works by western artists, giving one a chance to reflect on their similarities and differences.
In the waters of Lake Louché, the façade of Fondation Opale — which is made of 84 glass solar panels — reflects itself and the Alps that surround it. It’s a game of mirrors that invites internal reflection. Headquarters of the former Pierre Arnaud Foundation, the building has been occupied by Fondation Opale since 2018: the result of several dreams merging.
OVERWHELMED BY EMOTION
In 2002, Bérengère Primat attended the Parisian inauguration of an exhibition that was dedicated to Australian Aboriginal art. She fell in love instantly with the artworks, (which express a primordial quest for mankind’s origins and the creation of the world)... and with the exhibition’s curator, as well. She purchased two pieces. Her new companion taught her all about the worlds he had already spent years exploring, via the mosaic of a people who, for 65,000 years, shaped the origins of Australia. It was an Adventure with a capital “A”.
Around the fire, in both the red desert of the outback and the monsoon-soaked regions of Arnhem Land, creation and conversation both revolved — always — around the concept of dreams. The complex cosmology of oral traditions and legends centred around the origin of everything, the spirit world that came long before the living roamed the earth, and
which defined the very laws of the universe and the place we each hold within it. It was a powerful way of repositioning man as the core of the very Nature that created him.
THE ROOTS OF ABORIGINAL ART
As an heiress of the Schlumberger family — which is deeply involved in patronage — the young woman slowly, over the course of her travels, built one of the world’s most remarkable Aboriginal art collections. The collection contains 1,540 works that are exposed on a rotating basis over the centre’s 1,000 m2 and in the foundation’s two annual exhibitions. Her mission? “To share the great value of this form of artistic expression”, says Bérengère. Why? “The first word that comes to mind is Respect. Respect for nature (which man is part of), the cycle of life, and traditions that have been adapted to ‘fit the times’. The second word that comes to mind is Adaptation, because anything that does not evolve disappears, and Aboriginal artists knew how to translate their ephemeral ceremonial artworks into contemporary paintings — which today are sold at ArtBasel!”
“I dreamed up the very first exhibitions”, reminisced Bérengère. “Today, the exhibitions come together through collaborative conversations with Georges Petitjean, my collection curator”. On December 15, a new exhibition will premiere: Nothing’s too beautiful for the gods, “an exploration
The new wing of Fondation Opale, which was completed in 2023, houses an auditorium, a media library and an art storeroom.
of the many diverse works that are inspired by spirituality, highlighting alters and contemporary works from a variety of different religious traditions”. What better way to reframe the place of Aboriginal artists in the global art scene?
A FOUNDATION WITH GREAT AMBITIONS
In addition to its partnerships with some of the world’s most important cultural institutions (like the Yves Saint Laurent Museum in Marrakech, the MUDEC in Milan, the Cartier Foundation, the Palais de Tokyo), Fondation Opale dedicates a lot of time to organising its own regular events: guided visits, creative workshops for all ages, opportunities to meet the artists, conferences, projections and even theatre.
Recent renovations were undertaken to reflect the centre’s grand ambitions. The Fondation recently received a new wing, with a façade of aluminium panels that features a reproduction of artwork by Jackie Kurltjunyintja Giles Tjapaltjarri, which was “chosen for its sacredness — it evokes a guardian of the cave of knowledge”. The new wing houses a 124-seat auditorium, a media library that also contains archives, and an art storeroom, all in the spirit of welcoming the public to discover artwork that was created by planet’s oldest living culture.
fondationopale.ch
Patrick Güller, master of beautiful light
Text Daniel Bauchervez
Photos Patrick Güller
Near Les Violettes, the gondolas soar over a white expanse with skiers’ tracks imprinted in the fresh powder.
Autumn has barely come to end, but the summery-blue waters of Lac de Tseuzier are already shrouded in the first haze and snowfall of winter.
A pre-dawn climb towards the rocky ridge of Petit Mont Bonvin (2,412 m) is rewarded with a spectacular sunrise.
The depth of the Rhône Valley comes to life when photographed from the area’s southern-facing ski slopes.
In the village of Plans-Mayens, the winter mountain sparkles with a thick, white coat of snow.
Sports
and the mountains are Patrick Güller’s two greatest passions. They come together in his photos to capture the beauty of the Valais Alps — especially in the Crans-Montana region. We shine a spotlight on this young, Swiss photographer who has strong local roots.
It all started with filming friends skiing in the winter and biking over the summer, with the Alps stealing the stage in the background. That’s how sports and the mountains became inextricably linked for Patrick Güller. To him, Valais is “an immense playground”, and skiing, VTT and trail running are all vehicles for exploration, a reason to wander the summits and valleys, an excuse “to explore new places”, and — more recently — a way to scout production locations.
PHOTOGRAPHY DRIVEN BY PASSION
Patrick is the first to admit that he had not planned to be a photographer. But Instagram decided otherwise, motivating his initial development and technical growth. Little by little, passion overcame rationale, and (once he finished his marketing studies) the young man launched a solo career as a professional adventure photographer. Today, the most important thing is not the number of followers (despite having over 67K!), rather it’s the spirit of discovery that drives him to explore new techniques and new geographies. He knows the competition is fierce in the world of outdoor, sport, and travel photography.
So, how does he stand out in the flood of images on social media today? By drilling down into what he loves. For him, it’s wide-open spaces, massive mountains and, specifically, Valais — with its beautiful light at sunrise and sunset — that feed his soul. There’s no better excuse for packing an overnight bag, heading to high altitudes, and patiently waiting for the precise moment when the sun breaks over the mountains on the horizon, in the stillness of dawn, to spill its light over the countryside. It’s these serene moments, far from the crowds and the hustle of everyday life, that make him feel alive. “It’s magical”, says Patrick, and worth it — despite the cold winter nights spent in a tent.
VALAIS IN HIS HEART
Born in Martigny, and having grown up near Conthey, Patrick has a deep love for Crans-Montana, especially the “captivating sunrise and sunset views of the Plaine Morte Glacier”, the discreet “little known” savagery of La Tièche and the surrounding area between Bella Lui and the Plaine Morte, and the Pichoir, which in the summer hides the Raspille valley hiking trail and waterfall from sight. “What’s interesting about Crans-Montana is the wide variety of landscapes”, says Patrick. “There’s a vast playground to explore from the edges of the Rhône Valley all the way to 3,000 m and higher, which changes constantly depending on the season”.
A winter sunrise photographed high in Valais, autumn from within Tseuzier’s larch tree forests or a sunset over the Rhône River… behind every image lies a master plan of logistics that includes remembering the lift schedules and carrying kilos of equipment (yes, even a drone) and rolls of film, which Patrick enjoys as it forces him to “think very carefully about composition and timing, instead of coming home with 1,500 photos every day”. His commercial photo shoots require an almost military level of planning, with schedules, angles and models all selected and defined in advance. The rest of the time, Patrick simply hops in his van (his mobile headquarters), checks the weather and plans his hike time, giving himself the freedom to capture beautiful moments on the fly as his heart desires. His journeys have taken him into the Alps, towards the Pyrenees and even to North Cape. The planet is calling, and he will answer, “to be in the right place at the right time”.
patrickgueller.com
FENDI Private Residences Crans-Montana
The new benchmark in luxurious mountain living
It’s one of the most important real estate developments of this generation. The beautiful site of the former Hotel Alpina & Savoy, in the heart of Crans-Montana, will become home to three high luxury residences, developed in partnership with the Italian luxury brand Fendi — the first project of its kind in Switzerland.
Text Hélène Dubraviez
Photos Steiger & Cie
The project’s bold ambition is to “redefine luxury living in harmony with the surrounding environment, seamlessly blending nature and architecture”. Where better than Crans-Montana, a ski resort that’s blessed with celebrity draw, omnipresent sunshine and a vast spread of beautiful Alpine summits as a backdrop? The ski resort is perfect: just urban enough, easy to access but still set apart as a welcoming refuge surrounded by mountains. And where better than this special location, just outside the town centre, dotted with cable cars, lakes and golf courses, on the edges of the fir tree forest?
ANCIENT HERITAGE
In 1912, just one year after the first World Cup ski race was organised in Crans-Montana, former professor Alfred Mudry opened an international secondary school in the upper regions of the blossoming ski resort. The elegant school building would later become a guest house and then a luxury hotel — which joined with the Savoy in 1929, and thus, the Hotel Alpina & Savoy was born. The establishment continued to be
run by second and then third generation Mudrys, with a reputation for facillitating a good time around the pool (a rarity back then!), the dinner table and at glamorous evening parties.
After more than a century, this era of good and loyal service finally came to end, and Michèle Luyet-Mudry (the fourth generation) decided to seek a new path and reinvent the property for its next chapter.
A MERGING OF EXPERIENCES
A meeting with Florian Steiger, who specialises in luxury mountain real estate, set the tone and the pace for the project. Steiger is a highly experienced expert in his field, associated with Sotheby’s International Realty, and has offices in Crans-Montana, Verbier and Zermatt. For over a decade, his multi-service company Steiger&Cie has been taking a uniquely holistic approach to real estate management, touching on every aspect and need that may arise, from design and construction to management and legal services. Steiger&Cie proposed a partnership with the Italian
The pinnacle of self-expression.
Bentayga Extended Wheelbase Mulliner.
With a powerful V8 engine, as well as the latest technology and truly unrivalled craftsmanship, the Bentayga Extended Wheelbase Mulliner sets a breathtaking new benchmark for SUV luxury and wellbeing.
Bentayga Extended Wheelbase Mulliner (V8) WLTP drive cycle: fuel consumption, mpg (l/100 km) –Combined 21.7 (13). Combined CO₂ – 296 g/km. Fuel efficiency class: G.
Ever conscious of its environmental impacts, the FENDI Private Residences will be equipped with high-performance insulation, smart electrochromic windows on the southern side of the building, solar roofing (which will power the communal areas and the electric vehicles) and a rainwater catch basin for watering the gardens.
luxury brand Fendi, who has recently been branching out into world-class real estate projects.
The Italian icon, which professes the same aesthetic and sustainability values, will be responsible for the interior design. The furniture will hail from their Fendi Casa line and the chosen architect is none other than Marco Costanzi, who designed the original Fendi Private Suites, opened in 2016 in the Roman “Palazzo”, Fendi’s flagship store just steps away from the Trevi fountain. Trained in the refinement of Italian arts in Florence, Costanzi is famous for his creative vision that incorporates lighting as a key component of his work. Mario Nanni, a famous lighting designer, will be creating state-of-the-art LED systems for the occasion, merging natural and artificial light sources in an elegant play of light and shadows.
THE POWER OF LOCAL PARTNERS
The project is supported by two Swiss industry leaders: the Valais-based architecture firm Comina, a longtime partner of Steiger&Cie entrusted with the execution, and the St. Gallen-based Enea Landscape Architecture. More than a simple landscaping company, Enea has led over a thousand construction projects around the globe. The company’s vision can be summed up in a single word: symbiosis. Symbiosis — and fluidity — between indoor and outdoor spaces, between nature and architecture, between culture, art, design and sustainability. The company’s director, Enzo Enea, also created the Tree Museum at the company’s headquarters in Rapperswil-Jona, showcasing many fully-grown trees rescued from construction sites. Enea is unique for managing all aspects of any garden project, enhancing nature’s touch in any space, and the FENDI Private Residences will
feature a landscape design of Scotch pines and hornbeam to shield the complex and its small Alpine prairies from the outside world.
ELEGANCE, SOPHISTICATION AND LIFESTYLE
One thing unites all of these experts: their attention to detail. The concept is to create three residences with the appeal of traditional chalets combined with a sophisticated contemporary aesthetic, blending seamlessly into the surrounding environment of this exceptional location. Spread over 6,700 m2, the complex will be made up of a dozen large residential units (from 173 m2) and several hotel suites, and will use sustainable methods for insulation and renewable energy. The exterior will be made of Valmalenco stone, a finely veined sandstone often used in Milanese architecture, which will extend in straight lines meant to be reminiscent of the iconic Astuccio cape designed by Karl Lagerfeld for Fendi in 1971! The interior will feature spaces with floorto-ceiling oak wood panelling, bringing warmth and an organic touch to the rooms — illuminated by the incredible panoramic views.
The pool will spring from the very rock, gazing out over the mountain landscape. The spa will be surrounded by large bay windows and feature a jacuzzi, sauna, hammam and two massage treatment rooms. There will also be a fitness room, ski lounge, a multi-purpose relaxation space (primarily designed for yoga), along with concierge services and private chefs on hand to service any needs that may arise, be they large or small. It will all be seamlessly integrated into this single, service-forward concept, set to open in 2026.
steigercie.ch
Interview with Nicolas Féraud
President of Crans-Montana
Texte Claude Hervé-Bazin
Photo Commune de Crans-Montana
Nicolas Féraud, what is so special about Crans-Montana? Crans-Montana offers all the services of a city and the joy of having nature at one’s front door. That is all thanks to the region’s vast natural area, which goes from 1,500 to 3,000 m in altitude and is bathed in sunlight almost all year-round. We have lakes, three golf courses, a large network of hiking and biking trails, as well as truly exceptional views! All this combined means the resort encompasses both urban lifestyles and natural environments, complimented by rich cultural offerings, international sporting events and, of course, a multitude of leisure activities like skiing and golfing to name just a few.
What are some of the high plateau’s greatest economic issues? The Intercommunal Strategy and Development Plan developed by the ACM defines our vision from now through 2030. Tourism is our primary driver and is essential to our reputation, but one of our goals is to move past the onetrack vision that has guided this area since the start of the 19th century. Starting in 2018, we observed that education resulted in the greatest gross added value, followed by wellness, retail trade and real estate business.
Today, Crans-Montana boasts an economic profile that’s on par with a small city — a mountain city specifically. We’re hoping to attract year-round inhabitants, which requires creating jobs that are not tied to seasonal tourism. Seasonal tourism is, however, fundamental, and gets relatively even support from public bodies in both summer and winter, along with an annual investment of two million francs to
Crans-Montana Council President Nico -
las Féraud is privy to a truly unique perspective on the high plateau’s economy, tourism, culture, and sports — all of which play a crucial role in local development. He sat down with helvet for an interview to share his experiences…
finance some 90 local events. It’s a virtuous cycle because tourism requires infrastructure for activities and wellness to be effective, which helps make this region attractive to residents, and the more attractive an area is year-round, the more likely it is that it will appeal to tourists.
What are Crans-Montana’s primary markets when it comes to tourism? Our clientele is 80% Swiss. Italy, France, Germany, Benelux and the United Kingdom are our most important foreign markets, but there’s also lots of potential from the Americas and the Middle East.
What are some of the mid-to-long-term goals for CransMontana? As outlined in the Intercommunal Strategy and Development Plan, we want to make this region “a national and international beacon for wellness and development (economic, social, and natural) that is sustainable, harmonious and coordinated”. We are working to develop growing, countercyclical sectors that have strong potential, like health, education (we have multiple international schools here) and technology. For the past few years, our economic delegates have also been soliciting well beyond our borders, encouraging companies to move here, which would create jobs and favour local business. That’s been the case for startups as well as for big hotel industry groups.
Socially, our role is to reorganize and expand public services so that they correspond with our growth, particularly in regard to water management and distribution, which is a big
issue. We’re also developing and modernizing the related infrastructure. In parallel, we created the “Crans-Montana’s Commitment” programme to raise awareness and offer courses and activities about preserving biodiversity. We have vast amounts of potential for developing renewable energy through solar and the wood from our forests. We’re trying to prioritize public transportation, especially the recently renovated funicular that connects Crans-Montana and Sierre in just 13 minutes. We’re also supporting the creation of short supply chains that emphasize the use of local products.
What does the arrival of Vail Resorts mean for CransMontana? In addition to the investment (30 million) that’s already been announced, Vail Resorts brings a high level of professionalism and new energy to our ski resort, which will have a positive impact on the entire region’s economic structure. The American group has a very clear long-term strategy. The Epic Pass opens a whole new market for us, giving us access to the 2.2 million pass holders. That also offers Crans-Montana a lot of visibility and is an undeniable marketing advantage.
Any big future plans you can share with us? Right now, our biggest project is preparing for the Championships and developing the finish area’s stadium — that’s a multifaceted project, which will be useful in summer as well as in winter. Then there are, of course, some of our more crazy ideas, like the cable car connection over the Plaine Morte Glacier to Adelboden-Lenk, in the canton of Bern.
*BOLGHERI DOC SUPERIORE ORNELLAIA TENUTA DELL‘ORNELLAIA 2020, 75 CL 215.–(10 CL = 28.67)
*CHAMPAGNE AOC DOM PÉRIGNON VINTAGE 2012, BRUT, 75 CL 229.–(10 CL = 30.53) 95 Robert Parker 96 Wine Spectator
75 CL 135.–(10 CL = 18.–)
96 Decanter
*AMARONE DELLA VALPOLICELLA CLASSICO DOC MAZZANO MASI AGRICOLA 2013,
SHOPPING A NEW COFFEE CREATION CELEBRATING THE HERITAGE OF SWISS “CAFÉ CRÈME”
Once again, Nespresso innovates by highlighting its roots and know-how. In collaboration with chef Heiko Nieder, the Swiss company presents an exclusive co-creation: Zurich Lungo. Part of the World Explorations range, this Limited Edition pays tribute to Swiss coffee culture and the city of Zurich. Inspired by the city’s cosmopolitan atmosphere, this creation responds to the coffee preferences of the Swiss, and in particular those of lovers of café crème. Café crème, a long coffee enjoyed with milk or cream, remains the local favorite. Zurich Lungo promises an unforgettable taste in the morning or throughout the day. Discover it now in the boutiques or online.
nespresso.com
SKI ATTRACTIVELY PRICED SKI PACKAGES
Conscious of keeping ticket sales up outside of peak ski season, Crans-Montana’s ski lift operating company is offering Pass Dynamic tickets, which are ideal for people who manage their own schedules and can hit the slopes during the week. Available for one to seven days, all winter, they offer significant savings that range from 56-58% of what lift tickets usually cost at the ticket desk. Pass Dynamic tickets cost between 3960 CHF per adult, per ski day (date dependant). Youth and children can take advantage of similar savings. The only catch: the tickets must be reserved and paid for in advance online and are nontransferable and nonrefundable. A perfect excuse to enjoy a snow day! mycma.ltibooking.com
FESTIVAL CAPRICES, WHERE MUSIC MEETS THE SOUL
It all started in Crans-Montana back in 2003. Since then, major global celebrities have graced the stages of Caprices Festival, to the tune of Bjork, Radiohead, Robert Plant (Led Zeppelin), Iggy Pop and Lou Reed. In parallel, what was once a small electronic music stage has grown increasingly important (and exclusive!). Now, all five of Caprices’ mountain stages will welcome the best of the best of the electronic music world, with acts like Sven Väth, Ben Klock, Black Coffee and ANOTR. The rallying point is the Cry d’Er Club d’Altitude, at 2,220 m, where revellers can dance the night away beneath the stars over two consecutive weekends, April 4-6 and 11-13.
capricesfestival.com
Omega European Masters 2024
Golf strokes and a stroke of genius
Text Hélène Dubraviez
Photos Omega | François Panchard
It’s the pride of Crans-Montana. First held in a pasture in 1906, and since reinvented countless times, the Severiano Ballesteros golf course is both one of the highest and the most stimulating playing areas in all of Europe. Matt Wallace, the British winner of the tumultuous Omega European Masters 2024, shares his insights.
Its history is quite amusing. And like all good golf stories, it begins with a British lord. In this case, it began with Arnold Lunn: an avid mountain climber, born in India, who launched the high plateau’s first ever (British-designed) golf course, and, just few years later, its first local ski race. Lunn was a true gentleman who successfully drew large crowds of high-class lords and ladies to Switzerland.
The course was set up in the countryside and, the vicissitudes of history aside, welcomed the Swiss Open in 1939. It would never change locations. Sixty years later, the legendary Spanish golfer Severiano Ballesteros redesigned its fairways, greens and bunkers. His goal was to make the 18-hole course more attractive to professionals while also making it more entertaining for amateurs. He succeeded so well in his mission that it quickly adopted his name! Known today as one of the most beautiful golf courses in the world, with famous Alpine summits acting as the backdrop, the Severiano Ballesteros course is still home to the Swiss Open — known today as the Omega European Masters.
This same location welcomes young skiers still learning to balance with two carpet lifts and surface lifts when the winter months set in. But that’s not as surprising as the Barnes Winter Cup, which took place nearby these past few years on the Jack Nicklaus course. Yes, golf in Crans-Montana is a true love story, as described below in our interview with the iconic British golfer Matt Wallace (34 years old), the winner of the 2024 Omega European Masters.
Matt, after having been the runner up in the 2022 Omega European Masters, this year you won the tournament. What are some of your overall impressions? The Omega European Masters have always been a crowning achievement I longed for. I lost here two years ago, so I wanted another chance. I felt immense joy when my putt went in the last hole during the play-offs. It took me a moment to realise
I had won, and I actually lost my voice after that! Raynald Aeschlimann, the CEO of Omega — who’s a good friend of mine — placed the red vest on my shoulders, and, as I was handed the trophy, I was already imagining myself adding my plaque to the Rue du Prado. These last few years I’ve mostly played the PGA Tour in North America and met with success there, but the emotions were so intense when I finally took my 5th win in Europe. And in Crans to boot!
You took the lead very early on and then Johnston and García-Heredia slowly began to creep up on you. What was going through your head at that time? It’s not easy to win! I was playing well and was happy with my performance the first two days, which allowed me to take the lead (Editor’s note: a consequential lead!). But Saturday morning, while having breakfast, I saw the trees swaying in the breeze… I had never played at Severiano Ballesteros under conditions like that. It was difficult, but in the end, I was even happier with my score that day (73) than I had been the day before (62). I rose to the occasion. When it rained like that, I changed my shirt, hat and whatever else I could halfway through… that helped a little. On Sunday, I wanted to build on my lead, but that’s just not what happened. The others played really well and crept up on me, up until the moment when Alfredo was tied with me on the last putt, resulting in a play-off.
Tell us about your last birdie. For the first time that day, I was able to attack. I was happy I could put the pressure on with a good starting swing followed by a strong approach. Alfredo only scored par, and I thought to myself, “this is my moment!” And it was.
What can you tell us about Swiss golfer Cédric Gugler, who came in fourth? Cédric’s performance was exceptional. He played in front of me on Sunday, and I could hear the crowd encouraging him. At one point, I was stuck on the 12th hole due to fog, and suddenly cheers rose out of nowhere — it
sounded like someone scored a goal in a football game! It was Cédric nailing the 13th hole thanks to a long putt, despite the thick fog. It was a big week for him, I’m sure he was under a lot of pressure, but I think everything is working in his favour for him to have a beautiful, successful career. I’ll follow it closely!
Have you played often in Crans-Montana? What do you think of the Severiano Ballesteros course? I believe this was my sixth time playing here. The first time was in 2017, and I had just made the cut. 2018 was a great year for me with three tournament victories, and I only found out here, when I went to practice, that I hadn’t been selected for the Ryder Cup. I think about that every time I pass that same spot! This is one of the world’s most beautiful courses, but what really pushes you here is that sometimes you have to make difficult choices. Not to mention that I used to ski here in Crans-Montana when I was a kid.
Any thoughts on the Crans-Montana après-golf scene? Ah, that famous 19th hole… honestly, that’s a big part of what makes the tournament here so special. I tell everyone I meet all over the globe that they simply have to come play in Crans — and the après-golf is part of the reason why. A few quick steps and you’re lost in the crowd and all the wonderful restaurants in the heart of the station. It’s incredibly unique. I’ve had some amazing nights here with Omega at Arnouva. I’ve been an Omega Ambassador for the
past two years — an honour I hope will continue for many years to come. I was also invited to the Pas de l’Ours hotel and I always stop by Parrilla. This year they actually let one of the caddie’s oversee the barbeque one night! And on Sunday, Christian Barras — who has done so much for golf in Switzerland — brought all the trophies to Le Postillon so everyone could take pictures.
Any key takeaways from your summer victory? My goal had been to qualify within the top 50 for the Race to Dubai so I could ensure I’m able to participate in the DP World Tour Championship. Now that I’ve achieved that, I’m concentrating on accumulating points with my eye on the Ryder Cup 2025. For that competition, every week, every day, every single stroke counts, and I like that challenge. Ideally, I’d like to be in the top 50 world rankings and finish in the top 30 for the Race to Dubai so I can play in the British the following year.
Also, like all tournament winners, I was awarded an Omega watch in addition to the prize money. It’s a brand new Seamaster Aqua Terra; I’m wearing it as we speak. It’s a beautiful timepiece that represents memories I will cherish for a long time. Lastly, I just have one request: four days of sunshine for next year’s tournament, please!
omegaeuropeanmasters.com barneswintergolfcup.com
Red vest and trophy in hand, Englishman Matt Wallace triumphed after four suspenseful days of competition at the 2024 Omega European Masters.
Switzerland embraces nomadic lifestyles
The art of merging professional freedom and the great outdoors
Text Samia Tawil
Photos MAVERICKS Active Workspace, Crans-Montana
The popularity of nomadism has been on the rise in recent years — even more so since the global health crisis. During the pandemic, many people got used to a hybrid way of life, with mornings of remote work done in Birkenstocks followed by an afternoon spent skiing the sunny slopes. Freedom in flexibility!
Places like Bali, Mexico, Dubai and Mallorca have nomad havens over the past few years. A promise of a better life, experienced far from home. A response to our growing need to rediscover freedom, heightened by the burnout generation who — terrified of being caught up in a deadly routine — have found themselves somewhere between a career change and a midlife crisis. Cross-border working has given digital nomads a chance to prove to even the most sceptical that, yes, it is indeed possible to combine business and pleasure.
LIVING THE MOUNTAIN HIGH LIFE
In this new world, Switzerland has emerged as an ideal destination, a golden promise for nature-loving nomads. High-altitude ski resorts like Crans-Montana, Zermatt and Verbier quickly realised they needed to meet the needs of this new demographic with connected cafés and coworking spaces. Neil Beecroft, founder of PuraWorka, immediately understood the attraction of Switzerland for workers on the go, having opened the first coworking space in Zermatt and later a second location in Sion, tailored towards a more corporate client. “Switzerland’s high quality of living, safety and breathtaking landscapes offer an exceptional backdrop for digital nomads”, said Neil. “In Zermatt, our space is characterized by a relaxed atmosphere and has a greater focus on outdoor activities, which tends to attract a community of adventurers and creatives who are looking for peace and inspiration while they work in the heart of the Alps”, said Neil.
And Neil Beecroft knows what he’s talking about! As a digital nomad with multiple jobs himself, he splits his time each year between his coworking locations, Valais, Lausanne and Portugal, where he has taken up surfing when he’s not working in his usual field of sustainability for sports events. Powered by his own personal experience, he highlights the
Of the many coworking spaces in Crans-Montana, Mavericks stands out with its monthly memberships and its gym — ideal for staying in shape while working!
growing popularity of nomadic lifestyles: “Since the pandemic, we’ve seen a dramatic increase in the number of remote workers and digital nomads. That trend has persisted beyond the end of lockdown and that way of life is only continuing to attract more and more people. We saw an increase in the number of people using our spaces from 2021 to 2023, which confirms that flexible, nomadic work is here to stay as a long-term change”.
Other towns in Switzerland have taken a more contemplative approach to the remote work trend. Take Lenk, for example, where Andy Stofferis has created a space for coworking and coliving, as he’s fond of both. In this kind of location, which is less upscale and mostly surrounded by farms and agricultural production, digital nomads bring a breath of fresh air to a small town atmosphere.
THE CULTURAL DRAW OF CAPITAL CITIES
Switzerland also attracts those who love the city lifestyle. In that regard, Zurich is an ideal location for people who want the best of all worlds, as a centre of finance and technology that also has a well-established café lifestyle, rich cultural offerings and a thriving nightlife. The number of digital nomads who gathered last summer at the Seebad Enge swimming area, in bathing suits behind their laptops, combined with a few teleworkers who had escaped the office, goes to show there’s no limit to creatively reconciling what seems to be irreconcilable!
The more alternative city of Basel (aka the Swiss Berlin) attracts the artsy nomads: writers, designers and other art industry types looking to grow their networks.
In Geneva, a host of specialised coffee shops and coworking spaces have opened in the past decade. There’s the very corporate Spaces Works, with strategically placed locations at Quai de l’Ile, the main train station, Nations and in the eco-neighbourhood Quartier de l’Étang near the airport. There’s also the funkier Impact Hub, which hosts a weekly
healthy community lunch event known as Wednesday’s Sexy Salad. And of course, there’s the local’s choice: Café Voisins, which welcomes a mixed crowd of nomads, entrepreneurs and Genevan freelancers.
SWISS NOMADS ABROAD: A GREAT ESCAPE!
Of course, the opposite phenomenon also exists, and many Swiss people have embraced a nomadic lifestyle that takes them far beyond our country’s borders, testing the limits of reliable international wifi to enjoy half the year in the snow and the other half in the shade of some palm trees. Neil Beecroft has seen it firsthand in the statistics from his third establishment, an eco-resort and coliving space in Lombok (an island near Bali) that opened in the heart of Covid, and which is very popular among the Swiss. “Lombok is unique for its serenity and is ideal for people who love surfing, yoga and hiking. Our location there welcomes a diverse community of Swiss digital nomads who are often working in fields like web development, digital marketing and other creative professions”.
Some Swiss digital nomads choose to settle in their new host country, welcoming their European family and friends for delightful vacations abroad. Others invest while also making sure they keep one foot firmly planted in Switzerland. Nicolas Cheneve, the owner of Magnitude Construction, which specialises in the construction of luxury villas in Bali’s Ubud region, explains: “The majority of our investors are millennials, many of whom work in digital professions and around 30% of whom are Swiss!”
Beyond all rational explanations, these nomads-nowturned-expats seem to offer us all a lesson in happiness and the courage it takes to go after it. It’s no easy task to be far from where you grew up, often on your own, forging an entirely new path. But perhaps that’s a trivial sacrifice for those who believe in seizing the opportunity to live out their dreams… while they still can.
80 years of gloves for everyday
Hestra has been making gloves since 1936 in Hestra, Sweden. Now, in our 4th generation as a family owned company we still focus on using the same high standards of quality leather and craftsmanship that Great-Grand Father Martin Magnusson insisted on from day one.
ACTIVITY
THE
LANTERN
PATH:
A POETIC OUTING
It’s a true local tradition. Every winter, the Lantern Path comes to life with sparkling light, signalling the official start of the winter season. The 2 km loop is easily walkable, taking you on a 45-minute journey across a snow-covered golf course between Lake Moubra and Étang Long. It’s best done at nightfall, when seemingly infinite pulsing fairy lights illuminate your way, a mix of lanterns and luminous art projections which evolve around this years’ theme of “movement”. The opening ceremony is on December 6 and the installation will run until March 9.
chemin-des-lanternes.ch
ACTIVITY
ALL FOR THE KIDS
As part of its certified Family Destination certification, Crans-Montana transforms the golf course each winter into a family playground known as Bibi’s Snow Island. Things to do include a conveyor belt lift (requires a ticket), ski and sledding slopes (free), snowtubing (you can rent tubes on site), electric snowmobiles for kids ages 5-12 (CHF 20 per 15 minutes), a refreshment stall, crafting, games and a small library in La Maison de Bibi. Bibi, the ski resort’s groundhog mascot, even visits “in person” on Saturdays and Wednesdays (15:0015:30) during peak season. New for this year is bordercross and an airbag! crans-montana.ch
GASTRONOMY BIS REPETITA
One raclette is good, two is even better! If you love melted cheese and the great outdoors then you’ll fall in love with the charming, super tiny Taules pop-up, perched on the edge of the La Toula blue ski run, between Les Violettes and Aminona, at 2,000 m in altitude. Order at the counter and then take a seat on the outdoor terrace in the sun, where you can enjoy raclette (6 CHF per portion) with or without polenta, a veal or pork sausage, the soup of the day or a small pastry. Perhaps this calls for a mulled wine too? mycma.ch
ACTIVITY
GOLF, EVEN IN WINTER!
While patiently waiting for the expected 2026 return of Barnes Winter Week, the first edition of a winter golf competition (the Winter Golf Cup Crans-Montana) is being organised on the 9-hole (snow-covered!) Jack Niklaus Course. Amateurs can practice their swing all winter long on three simulators at the Performance Center at the Golf Club Severiano-Ballesteros. Non-members can buy member access passes (starting at 150 CHF per week) to access the facilities every day from 7:00-22:00. Visitor tickets (40 CHF/hour) allow access from 15:00-18:00 through December 25, then 9:00-18:00 until January 7. Reservations for sessions lasting up to 1.5 hours (per person, per day) can made up to one week prior. golfcrans.ch
Switzerland is a peaceful haven, its mountains a source of inspiration, the contemporary architecture of its most beautiful resorts a unique place where yesterday meets tomorrow.
Experience the quintessential Val de Bagnes and discover its breathtaking landscapes, winter and summer alike, through 288 exceptionally illustrated pages. Welcome to Verbier.
You can order your book for CHF 109.- on helvet.swiss
Rolex Perpetual 1908
Since last year, a (relatively) classified Rolex has come onto the scene: the Perpetual 1908, a new — but classically inspired — collection named after the year the company was founded. This timepiece’s elegant lines are adorned with a platinum case and an ice blue dial that’s enhanced by a never-beforeseen 3D guilloche rice-grain motif.
rolex.com
Omega
Seamaster Aqua Terra 150M
38 mm Steel on Steel
In a versatile 38 mm diameter, this Omega Seamaster Aqua Terra 150M is sure to satisfy your every need. As elegant as it is functional, and as discreet as it is sophisticated, this beautiful watch is an elegant tribute to the brand’s rich maritime heritage, boasting a sleek lacquered black dial and a gracefully sporty steel case.
omegawatches.com
Chanel
J12 Calibre 12.1
It is said that Coco Chanel didn’t appreciate women’s watches, deeming them illegible. The J12, which premiered in 2000, finally revealed a watchmaking response that aligns with the brand’s founding codes. The watch is elegant and solid, due to its composition of gorgeous, highly resistant white ceramic and steel for the case and strap.
chanel.com
Longines
Conquest
Designed for high colour adventures, the Conquest line from Longines — which originally debuted in 1954 — now also offers certain models with a 34 mm dial. These seductively sporty watches are available in a range of different coloured dials with straps made of rubber or steel, and there’s even a gold two-tone variant.
longines.com
Chopard Happy Sport
Free, joyful, precise: The Happy Sport collection lets its diamonds dance across the dial. If you hold it to your ear, you can even hear them delicately tinkle as they sway. Yet Happy Sport is still pragmatic, having been designed for sporting use and entirely forged in steel. And there’s a wonderfully wide range of options to choose from.
chopard.com
Patek Philippe
Cubitus Grande Date, ref. 5822P-001
The greatest watchmakers all master the ability to reinvent themselves while staying faithful to their core DNA. In a rare move, Patek Philippe launched Cubitus, a new square-shaped, casual-chic collection with a bezel that echoes the Nautilus — the Holy Grail for collectors. It features a newly developed movement that displays a grand date at 12 o’clock.
patek.com
Swatch
SHIMMER AT DUSK
At nightfall, the stars begin to sparkle, and we lose ourselves in the infinity of the sky. The blue sun-brushed dial of SHIMMER AT DUSK reproduces this emotion. Its heart beats to the rhythm of the SISTEM51 movement, an innovative mechanical self-winding calibre. It’s distinguished by its extreme simplicity, as it’s only composed of 51 pieces.
swatch.com
Audemars Piguet
Code 11.59 by Audemars Piguet Self-winding
The Code 11.59 collection celebrated its 5th anniversary in 2024. While its round shape was a surprise when it first launched — a departure from the famous, octagonal Royal Oak — this timepiece has since solidified its presence over a range of models, including one with a lovely blue dial and rose gold case, in 38 mm for slender wrists.
audemarspiguet.com
Zenith
Defy Skyline 36
It’s love at first sight for slim-wristed mechanical watch lovers! The Defy Skyline oozes credibility from its modest 36 mm diameter. Within the octagonal case beats the heart of the watch, powered by the Elite 670 automatic manufacture movement, while the brand’s iconic light, green-toned sunray-patterned dial is sure to capture the eye.
zenith-watches.com
Breitling
Premier B01 Chronograph 42
Flashback to the 1940s, when Willy Breitling first dreamt up the Premier Chronograph: functional, elegant and easy to wear. This modern reinterpretation — here in midnight blue — lives up to its founder’s guidelines and aesthetics. Its manufactory-made movement is COSC-certified to ensure both precision and reliability.
breitling.com
1. Tom Ford Light shearling flight blouson tomford.com
2. Céline Headphones in natural calfskin and lambskin with Triomphe embossed celine.com
3. Moser Endeavour Tourbillon Concept Vantablack® h-moser.com
4. Louis Vuitton Keepall Bandoulière 50 Bag louisvuitton.com
5. Hermès Jenna 60 ankle boot hermes.com
6. Bucherer Fine Jewellry Ring Lacrima Endless drops 18K Rose gold bucherer.com
1. Loro Piana Gaia Blouse and Emmit trousers in linen ch.loropiana.com
2. POC Calyx ski helmet poc.com
3. KA/NOA
Knitted turtleneck jumper Crans-Montana kanoaitalia.com
4. Prada
Double Chocolate leather loafers prada.com
5. Louis Roederer
Champagne Collection brut globus.ch
6. Mulberry
Heritage Backpack Natural Grain Leather mulberry.com
1. Eva Solo FireGlobe log holder in owder coated steel evasolo.com
2. Audo Hashira Table Lamp, portable and rechargeable audocph.com
3. Moon Boot Luna winter boots globus.ch
4. Ferm Living Buur Lounge Chair in Sheepskin fermliving.com
After Zermatt, Verbier and Geneva, the collection has now been extended to include Crans-Montana. More than ever, the essence of our country finds its place in these pages, through all that defines the greatness, beauty and soul of the nation that is Switzerland.
SPEEDMASTER MOONWATCH
Co-Axial Master Chronometer
PRECISION
Our attention to detail is evident in everything we make. It took our skilled watchmakers years to create this delicate dance of levers, jewels, and wheels. OMEGA’s extraordinary Co-Axial Calibre 3861. A movement Master Chronometer certified for its exceptional precision, performance, and magnetic resistance. We achieve this level of excellence by investing time and obsessing over the details. That’s our uncompromising approach. That’s OMEGA precision.
#Precision
Boutique OMEGA • Rue du Prado 6 • Crans-Montana