The majestic Alps and the ultimate ski experience loom ahead and, under the snow-covered rooftops, time stands still.
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Whether crowned in a golden halo from the Kirchbrücke bridge, perfectly reflected in the still waters of the Stellisee or Riffelsee lakes, or towering over the village’s white rooftops, the Matterhorn is more than an icon. It’s an untouchable monument, one that’s practically sacred. It’s also the guardian of both Zermatt’s identity and its inviolability. It’s the “wow factor” that attracts visitors from all over the world and never disappoints.
But despite their eternal and unshakable appearance, the Matterhorn and its surrounding mountains are not immutable. They are fragile landscapes. Even in the heart of the most beautiful Alpine sanctuary or at altitudes over 4,000 m, the snow is falling later, landslides are more common, and the glaciers are retreating.
The locals are taking note and taking action. A half-century after cars were banned from Zermatt, the local lift operating company examined its own operations and made changes that resulted in a TourCert certification, which is awarded for responsible tourism and sustainable development. Here, the goal is to preserve what is absolutely essential: the very setting that defines Zermatt and its appeal. This is being done with the help of technology, new efficiencies, AI and the digitalization of the public sphere. It’s a mini revolution for visitors, both saving time and reducing travel.
The real challenge is figuring out how to evolve without changing. The younger generations are applying themselves to the cause, regardless of whether they are locally born and raised, or digital nomads seeking refuge in Zermatt. They are united by a desire to preserve this sanctuary and its values, all while embracing desires and influences coming from abroad. Proof of this is obvious in the local gastronomy scene, where locals and visitors alike share the same pleasures around the best tables, while never losing sight of the issues that will shape the future of our planet.
Christian Bugnon Publisher & Editor-in-chief
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ACTIVITY
When you’re surrounded by mountain peaks and vast, snow-covered expanses, it’s hard not to dream of Arctic adventures… But in lieu of a high-risk journey, we suggest that fans of Jack London and Nicolas Vanier (and their children!) enjoy two highly Instagrammable laps on a dogsled near Trockener Steg (2,939 m), directly in front of the Matterhorn. The fun begins with getting to meet Harry Potter, Malabar, Turbine, Togo and the other Huskies, along with their highly trained mushers (like Charlotte, who’s been doing this for 16 years!).
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Zermatters mountain guides have partnered with Mammut to create the Mammut Mountain School with courses in avalanche preparation, ski-touring, freeriding and snowshoeing. Offers range from daylong workshops for beginners to several-day outings that cover all four corners of the Swiss Alps — like the SKI TOUR 5X4000 (in which you summit the 4,000-metre-mark five times), the Haute Route or the Tour de Ciel (which explores the 4000-metre landscape between the Matterhorn and the Weisshorn).
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It’s a classic that will never get old: a descent from Rothorn by the light of the moonIn the background, the summits emerge from the night sky, as your blades squeal over the snow and you enjoy the feeling of having the mountains (almost) completely to yourself. At the finish, the group enjoys fondue at the Ferdinand by CERVO restaurant. Eight descents are proposed this winter, on January 10 and 11, February 13 and 14, March 12 and 13, and April 10 and 11 (without dinner).
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TourCert is a globally recognized advisory and certification company that evaluates the sustainability practices of tourism companies and destinations. They work to improve responsible tourism practices through three key areas: ecology, the economy and social responsibility. Zermatt’s Cable Car company underwent a full evaluation and, after taking some improvement measures to enhance their sustainable development efforts, has become one of the first companies in the country to receive the TourCert certification.With this you automatically obtain the Level III Swissstainable certification.
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The famous French guide has launched a new key classification system for its Switzerland edition, which recognizes superior-category hotels that offer “the most remarkable visitor experiences”. In Zermatt, the CERVO and the Matterhorn Focus were each awarded two keys, and eight other establishments (22 Summits, Backstage, Matthiol, Mont Cervin Palace, Monte Rosa, Omnia, Schweizerhof and Zermatterhof) received one key. Five elements were assessed for evaluation: architecture and interior design, service quality, personality and character, value for money and contribution to the local experience. guide.michelin.com
When night falls over the ski resort, the workday for the snow groomer drivers has only just begun. Their job is to ensure the slopes regain their glory and are in ideal condition by returning all the snow — that’s been brought to the bottom by skiers — back up along the slopes. It’s a surprisingly technical line of work, which you can discover at their sides in a (heated!) cabin, aboard one of their 11-ton, 490-horsepower engines. The approximately 4-hour journey can be booked every Tuesday, Wednesday and Thursday during the winter season, from December 17-April 10, at Trockener Steg, Blauherd or Riffelberg. matterhornparadise.ch
For the uninitiated, the 33-minute panoramic train ascent aboard the rack-railway to the Gorner Glacier (up to 3,089 m) is already a grand and unforgettable adventure. And that’s not even considering the plunging view over the glacier and the Alps at the arrival station! But the adventure doesn’t have to end there. At the summit, passengers have free access to the interactive Zooom the Matterhorn exhibition. It’s an opportunity to learn about the railway’s history, the area’s ecology and, of course, the iconic Matterhorn from every angle. Enjoy periscopes, a 3D cinema and even a virtual paragliding flight (with both relaxed and exhilarating options).
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The luxury mountain real estate company Steiger&Cie has partnered with architecture firm Comina and Parisian interior designer Pierre Yovanovitch — a former designer for Pierre Cardin — to reimagine the future of the Hotel Perren, which is located in the heart of the ski resort on the edges of the Matter Vispa River. The goal is to merge the timeless rustic charm of Zermatt’s heritage with the comforts of our contemporary world. Plans include a cozy yet grandiose ski lounge centred around a crackling fireplace, a new open-kitchen restaurant made of wood and stone, two kinds of refined suites (“Heritage” and “Contemporary”), a spa by the 25-metre-long pool, and — of course — a host of personalised services provided by Steiger&Cie. The project is expected to be fully completed in 2028. steigercie.ch
Zermatt is graced with contemporary flair thanks to the work by artist and architect Heinz Julen, who exhibits at Bahnhofstrasse, 7B. His Weiland-Series started with metal cubes thrown from Matterhorn peaks, capturing their fall as a metaphor for life’s journey. Over time, the cubes evolved, using more intense colours and broken pieces, symbolizing creation and transformation, with a nod to Pop Art. The Qlock-Two transforms time-telling into a visual experience, where words, rather than numbers, spell out the current time. At one point, inspired by its minimalist aesthet-ic, Heinz Julen painted an original Matterhorn on its cover, merging his art with the clock’s design for a unique Alpine piece.
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heinzjulen.com/shop
Once again, Nespresso innovates by highlighting its roots and know-how. In collaboration with chef Heiko Nieder, the Swiss company presents an exclusive co-creation: Zurich Lungo. Part of the World Explorations range, this Limited Edition pays tribute to Swiss coffee culture and the city of Zurich. Inspired by the city’s cosmopolitan atmosphere, this creation responds to the coffee preferences of the Swiss, and in particular those of lovers of café crème. Café crème, a long coffee enjoyed with milk or cream, remains the local favorite. Zurich Lungo promises an unforgettable taste in the morning or throughout the day. Discover it now in the boutiques or online.
nespresso.com
ACTIVITY
As the cold settles into the quiet streets and the crowds evaporate, the path seen over your handlebars becomes clear, like a halo in the night. Little by little, the chalets become more spaced out, giving way to natural landscapes and the ghostly silhouettes of the trees. Far from the hustle, a nighttime FatBike ride brings you back to the essential, in silence that’s only broken by the sound of your snow tires rolling forwards. Specialist Beat Habegger offers 3-hour outings all winter long (upon request), that take you on an easy 400 m ascent that’s followed by a speedy downhill ride towards Zermatt.
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Maison Bulgari and six independent creators are the newest to join Geneva’s Watches & Wonders for its next edition. This annual trade show for the watch and jewellery industry takes place April 1-7 at the Palexpo Convention Centre, with 60 exhibiting brands on display — a new record! In 2024, the salon already broke records, welcoming the highest number of visitors in its history (49,000). The 2025 edition will highlight fresh perspectives by honouring trainees, new graduates and young talent. It’s the perfect opportunity to discover a new dream job… and maybe even learn a thing or two!
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Always on the forefront of the latest technologies, Zermatt’s Cable Car company has installed artificial intelligence — named AURO (Autonomous Ropeway Operation) — on its 6-seater Hublot-Express (Gant-Blauherd) chairlift, in the Sunnegga-Rothorn sector. Meant to complement the existing Auto-Lock security system (which locks the chairlift bar in place for the duration of the ride). The AURO system with its numerous networked cameras and sensors allows an autonomous operation without a manned mountain station. matterhornparadise.ch
In the Roaring Twenties, curling amateurs were known to bring their curling stones with them when traveling to Zermatt… and overweight baggage was guaranteed, as each one weighs around 18 kilos! A century later, curling is fully ingrained in Switzerland and the country has become one of the world leaders in the sport. As such, Zermatt will be hosting the Horu Trophy, one of the biggest European outdoor curling tournaments (January 16-19, 2025). The rest of the time, anyone wishing to give this surprising sport a try can do so at Zermatt’s main outdoor ice rink. Each lane can be reserved for up to 10 people (100 CHF, equipment included).
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MATTERHORN SKI PARADISE
The Matterhorn Ski Paradise offers up to 360 kilometres of slopes and is one of the best ski resorts in the Alps. The perfectly prepared slopes, the panorama and the culinary delights on the mountainside offer a very special experience. The connection to Italy makes it possible to enjoy Swiss hospitality and Italian lifestyle in one day. Book your ticket now and enjoy magical moments.
If you’re looking for altitude, look no further than Zermatt. Reaching heights of 3,899 m, it’s the highest ski area in the Alps. Here, a host of surrounding mountains over 4,000 m guarantee exceptional panoramas and some of the best snow on the continent.
A decent hour on the train from the Rhône Valley is all it takes to get to Zermatt. Tucked into the depths of the generous basin of the Matter Valley, the iconic ski station suddenly appears on the horizon as the train slowly emerges from a tunnel… the snow-covered promised land. To the southwest, the Matterhorn shines in all its glory; the signature and defining skyline feature for both the ski resort and the country itself.
Perched at 1,620 m in altitude, Zermatt is nestled within the largest concentration of Alpine peaks over 4,000 m (almost half of them!). Switzerland’s highest mountain summit is among them: Dufour Peak (4,634 m), on the Monte Rosa massif. There’s also the Dom (4,546 m), Liskamm (4,532 m) and the Weisshorn (4,505 m). No matter where you look, all you can see are majestic mountains, altitude-defying forests and giant glaciers, forming a sort of sanctuary wall around this incredible ski destination.
Year after year, Zermatt is consistently recognized as one of the best ski resorts in Europe, in addition to being one of the continent’s highest. Fly over the Theodul Glacier in the Matterhorn Glacier Paradise cable car at heights of 3,883 m or reach for the stars on the Gobba di Rollin ski lift that hits
a record 3,899 m! From there, Italy is just a few slopes away as you speed towards Testa Grigia and Breuil-Cervinia, where you can enjoy chamois and polenta before making your way back up the mountain.
It’s impossible to ski all the slopes in a day, even for the best riders. Developed across four major axes (Rothorn, Gornergrat, Matterhorn Glacier Paradise and Italy) interwoven with “quiet zones” for wildlife, Zermatt’s cross-border ski area stretches over 360 km (200 km of which are within Switzerland). Not to mention — in another first for Europe — that three quarters of the area is supported by artificial snow systems to ensure the best conditions possible. Taken at full scope, it’s possible to ski non-stop for 25 km and 2,279 m of altitude change! The Matterhorn is always within view, served on a silver platter from a host of panoramic terraces scattered throughout the mountainside. And while there are no lifts or slopes on that epic mountain itself, the Hirli chairlift comes close, grazing the base of the mountain with a highly-Instagrammable red run.
Switzerland’s largest ski-lift operator, Zermatt Bergbahnen, oversees operations in the area and has invested heavily in both comfort and top-of-the-line infrastructure. Experience
Restaurant • Wine Lounge • Bar
Nested in the heart of Zermatt, L'Epicure offers French cuisine with Alpine accents from Thursday to Monday evenings in a chic Parisian ambiance. Head Chef Géraldine Géroué conjures up decadent dishes such as Gourmandises de foie gras, Luma Porterhouse Steak to share, or linguine de homard à la bisque affinée au cognac.
Welcome to the MAGICAL PLACE in ZERMATT
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it yourself by taking the venerable Gornergrat cog railway (inaugurated in 1898), the underground funicular, or any one of the numerous ski tows, chairlifts, gondolas, and cable cars that have opened up mountain access for all after many years of development.
The company has been investing in the best new technologies for more than two decades. First came the GantHohtälli Aerial Tramway (supported by Switzerland’s highest pylon at 94 m!) and the Furggsattel Express (Europe’s longest glacier chairlift). Then came the development of bubble lifts (to shield riders from the brutal high-altitude cold), high-capacity lifts, and, most recently, the Matterhorn Glacier Paradise tricable (3S) gondola lift — the highest of its
kind in the world, which doubled rider capacity to this iconic destination. In 2023, the 3S line was expanded to Italy, creating the Matterhorn Alpine Crossing, which allows riders to traverse the Alps without ever stepping foot in the snow.
After more than a century and a half, the people of Zermatt have mastered their mountains and refined mountain living with a rare expertise and flair. High-altitude hotels, gourmet (and casual) restaurants, bars, and chalets dot the mountains’ many contours — offering cozy moments of respite while being fully surrounded by nature — along with a range of activities so vast, it would take a lifetime to try them all.
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Text Samia Tawil
The popularity of nomadism has been on the rise in recent years — even more so since the global health crisis. During the pandemic, many people got used to a hybrid way of life, with mornings of remote work done in Birkenstocks followed by an afternoon spent skiing the sunny slopes. Freedom in flexibility!
Places like Bali, Mexico, Dubai and Mallorca have nomad havens over the past few years. A promise of a better life, experienced far from home. A response to our growing need to rediscover freedom, heightened by the burnout generation who — terrified of being caught up in a deadly routine — have found themselves somewhere between a career change and a midlife crisis. Cross-border working has given digital nomads a chance to prove to even the most sceptical that, yes, it is indeed possible to combine business and pleasure.
In this new world, Switzerland has emerged as an ideal destination, a golden promise for nature-loving nomads. High-altitude ski resorts like Zermatt, Verbier and Crans-Montana quickly realised they needed to meet the needs of this new demographic with connected cafés and coworking spaces. Neil Beecroft, founder of PuraWorka, immediately understood the attraction of Switzerland for workers on the go, having opened the first coworking space in Zermatt and later a second location in Sion, tailored towards a more corporate client. “Switzerland’s high quality of living, safety and breathtaking landscapes offer an exceptional backdrop for digital nomads”, said Neil. “In Zermatt, our space is characterized by a relaxed atmosphere and has a greater focus on outdoor activities, which tends to attract a community of adventurers and creatives who are looking for peace and inspiration while they work in the heart of the Alps”, said Neil.
And Neil Beecroft knows what he’s talking about! As a digital nomad with multiple jobs himself, he splits his time each year between his coworking locations, Valais, Lausanne and Portugal, where he has taken up surfing when he’s not working in his usual field of sustainability for sports events. Powered by his own personal experience, he highlights the growing popularity of nomadic lifestyles: “Since the pandemic, we’ve seen a dramatic increase in the number of remote workers and digital nomads. That trend has persisted beyond the end of lockdown and that way of life is only continuing to attract more and more people. We saw an increase in the number of people using our spaces from 2021 to 2023, which confirms that flexible, nomadic work is here to stay as a long-term change”.
Other towns in Switzerland have taken a more contemplative approach to the remote work trend. Take Lenk, for example, where Andy Stofferis has created a space for coworking and coliving, as he’s fond of both. In this kind of location, which is less upscale and mostly surrounded by farms and agricultural production, digital nomads bring a breath of fresh air to a small town atmosphere.
Switzerland also attracts those who love the city lifestyle. In that regard, Zurich is an ideal location for people who want the best of all worlds, as a centre of finance and technology that also has a well-established café lifestyle, rich cultural offerings and a thriving nightlife. The number of digital
nomads who gathered last summer at the Seebad Enge swimming area, in bathing suits behind their laptops, combined with a few teleworkers who had escaped the office, goes to show there’s no limit to creatively reconciling what seems to be irreconcilable!
The more alternative city of Basel (aka the Swiss Berlin) attracts the artsy nomads: writers, designers and other art industry types looking to grow their networks.
In Geneva, a host of specialised coffee shops and coworking spaces have opened in the past decade. There’s the very corporate Spaces Works, with strategically placed locations at Quai de l’Ile, the main train station, Nations and in the eco-neighbourhood Quartier de l’Étang near the airport. There’s also the funkier Impact Hub, which hosts a weekly healthy community lunch event known as Wednesday’s Sexy Salad. And of course, there’s the local’s choice: Café Voisins, which welcomes a mixed crowd of nomads, entrepreneurs and Genevan freelancers.
SWISS NOMADS ABROAD: A GREAT ESCAPE!
Of course, the opposite phenomenon also exists, and many Swiss people have embraced a nomadic lifestyle that takes them far beyond our country’s borders, testing the limits of reliable international wifi to enjoy half the year in the snow and the other half in the shade of some palm trees.
Neil Beecroft has seen it firsthand in the statistics from his third establishment, an eco-resort and coliving space in Lombok (an island near Bali) that opened in the heart of Covid, and which is very popular among the Swiss. “Lombok is unique for its serenity and is ideal for people who love surfing, yoga and hiking. Our location there welcomes a diverse community of Swiss digital nomads who are often working in fields like web development, digital marketing and other creative professions”.
Some Swiss digital nomads choose to settle in their new host country, welcoming their European family and friends for delightful vacations abroad. Others invest while also making sure they keep one foot firmly planted in Switzerland. Nicolas Cheneve, the owner of Magnitude Construction, which specialises in the construction of luxury villas in Bali’s Ubud region, explains: “The majority of our investors are millennials, many of whom work in digital professions and around 30% of whom are Swiss!”
Beyond all rational explanations, these nomads-nowturned-expats seem to offer us all a lesson in happiness and the courage it takes to go after it. It’s no easy task to be far from where you grew up, often on your own, forging an entirely new path. But perhaps that’s a trivial sacrifice for those who believe in seizing the opportunity to live out their dreams… while they still can.
Executive Chef Florian Neubauer, who was honored as Europe’s youngest two-star chef at the age of 31, and Head Chef Patrik Simon work their culinary magic in the “After Seven” at the Backstage Hotel Zermatt. In the “Diner’s Club” below, which continues to develop year after year and has long since become an insider tip for gourmets, guests can expect a Culinary experience that tantalises all the senses. Here, haute cuisine and entertainment merge to create a unique pleasure that is unrivalled in Zermatt. The Vernissage Club is Zermatt’s hotspot — the best cocktails, top DJs, live concerts, and unforgettable parties.
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The future-oriented and innovative access system from Skidata sets new standards in accessibility and digital customer service for a seamless and enhanced user experience. Its folding mechanism ensures easy, smooth, and visually recognisable access in any entry situation, catering to diverse user needs. This cutting-edge technology will also enable convenient smartphone ticketing in the near future, further enhancing efficiency and customer convenience.
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This December, the only Relais & Châteaux establishment in Zermatt opened a brand-new, 400 m2 spa for its guests. The centrepiece is Zermatt’s first infinity pool, a spectacular addition that gives one the impression of floating over the village, while enjoying massage jets and ergonomic benches angled to face the Matterhorn. There’s also two, custom-designed Abachi wood saunas — each with their own stunning panoramic views (the Finnish Sauna looks out over Zermatt, the saunarium looks out at the Matterhorn) — bucket showers and a cold plunge pool with an ice fountain to stimulate blood circulation… and leave you more relaxed than ever. schonegg.ch
In late 2023, Air Zermatt and watch brand Hamilton — which has been deeply involved in aviation precision since their founding — launched a joint store at Hofmattstrasse 12 (open 9:30-12:00, 14:00-19:00). The two companies have been partners for over a decade, and the boutique features Air Zermatt branded clothing alongside the latest Hamilton timepieces. Even better, this is the only place where you can acquire a Khaki Aviation X Wind Air Zermatt Auto Chrono, a limited-edition watch that features the Air Zermatt slogan, “Ready to take off”, imprinted on the strap. Take advantage of a visit to the boutique to schedule a sightseeing flight in one of Air Zermatt’s iconic red and white helicopters.
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The best of worlds
No need to travel far. In the cozy setting of this Design Hotel that looks out at the Matterhorn, all of the planet’s elegant temptations await in discreet and sustainable luxury. It’s a new way of seeing the world and the best it has to offer.
At the CERVO, time seems to slow down in the shelter of this valley. Having grown over the years, the establishment now has seven chalets with views of the Matterhorn that are just above Zermatt’s town centre. It’s the perfect vantage point.
Forget the mom-and-pop joints or the stuffy 5-star hotels. Despite the delightful softness of the Hästens beds, one doesn’t come to the CERVO to sleep. One comes here for a different experience, in an inviting and relaxed atmosphere, against a backdrop of meticulous attention to detail and highly dedicated personnel.
The CERVO’s motto, Beyond Exploring, is tied to the hotel’s founding mission, created by owner Daniel F. Lauber, to imagine the hotel of the future. Going above and beyond the fusion concept that’s popular in gastronomy, the CERVO has invented its own concept: “glocalisation”, a happy marriage between local and global. On one side: Alpine values and traditions, the peace that comes with intangibility and rejuvenation in a preserved village, steeped in the history of the local region. On the other: a wish to capture the quintessential influences that are driving today’s desires. Rather than travelling the globe and racking up CO2 like most digital nomads, why not experience something better, all under one roof?
TABLES AND PHILOSOPHIES
The well-named Bazaar sets the tone. Its eclectic orientalist décor vibrates with energy, encouraging gatherings while serving every good thing ever cooked between Istanbul and Beijing. No haphazard mixing here, more like an immaculate selection of mezzés and small plates with authentically exotic notes. Some known. Some less known. Some completely unknown. Almost all exclusively vegetarian.
At the CERVO, ecological consciousness is more than empty green washing. The produce is of the highest quality and hails mostly from the local region. And Madre Nostra (14 points), the locale’s highly reputed Italian restaurant — which is led by Roman chef Davide Cretoni — also boasts a new panoramic terrace, supports the right for all to access safe drinking water and uses systems to offset the meat dishes’ carbon footprint.
Here, all staff members add their own personal touch, from the restaurant to the bar, reception, concierge, housekeeping or marketing. Each domain has its ambassadors, selected from the personnel to reflect on the hotel’s processes and how to make them more environmentally friendly. No plastic bags at the spa. Cocktail garnishes grown on-site. Everything counts. The resort even has its own Sustainability Manager!
2020, the owner of the
decided to embark on a new adventure: “To make the CERVO a place that transcends a traditional hotel and rather becomes a meeting place for people, cultures and trends, with a focus on both internal pathways and on the beauty of the surrounding natural environment”.
In the CERVO’s philosophy, the best things in life come to the forefront on the path towards harmony.
A founding member of Responsible Hotels of Switzerland, the CERVO has reinvented itself over the years to be a pioneer of environmental consciousness, notably by installing a geothermic heating system and by recuperating residual heat, which meets 99% of the resort’s energy needs! As a result, the establishment has earned a host of specialised labels and partnerships like Ibex Fairstay, myClimate and Kind Traveler.
Wellbeing is a fundamental concept at the CERVO, which comes to life at the Ātman Mountain Spa while the Matterhorn looms in the background. Exotic notes drive the offering, from a Japanese-inspired onsen, a Bhutanese therapeutic herbal bath with hot stones, a Tibetian honey treatment or Ayurvedic massages. Treatments here all embrace Eastern philosophies, in an eternal quest for beauty and harmony between body and soul.
Yoga and meditation (free for paying guests) go without saying, both on-site and occasionally at higher altitudes (with stunning views of the high peaks) during the mountain breathwork sessions. Even more invigorating, winter offerings include Viking-style sauna-ice bath sessions twice a week at the spa, and three times during the winter in the Stellisee Lake, at 2,537 m, surrounded by nature, with warm tea from Bazaar to offset the chill.
This quest for equilibrium is reflected in every aspect of life at the CERVO while keeping one priority in mind: to make the hotel (which is open all year, except in May) an integral, living part of Zermatt, where both visitors and locals gather and enjoy.
It all started years ago with an après-ski (happy hour, which starts around 15:30), with DJs and live musicians. People now also return for the Unplugged festival and the end-ofseason party (“The Last Waltz”, on April 21). During these events, the CERVO is open to all, as it is during its artistic meetups, exhibitions and the “CERVO Derby” (February 22), which is a fun afternoon of old-school skiing. There are also many events that revolve around gastronomy, where gourmet tastings are held in partnership with invited chefs from all kinds of backgrounds. This winter, Zermatt’s high-altitude restaurants will take over the CERVO on March 3 for “Mountain Comes to Town”. These are just some of the moments that bring life to the space and amplify the many voices that have shaped this beautiful mountain region.
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Hestra has been making gloves since 1936 in Hestra, Sweden. Now, in our 4th generation as a family owned company we still focus on using the same high standards of quality leather and craftsmanship that Great-Grand Father Martin Magnusson insisted on from day one.
The newly renovated MatterhornExpress valley station has been equipped with a large LED wall in the ticketing area and additional digital screens in the cable car access area. The modern screens provide guests with up-to-date information on the status of the cable car and piste operations. The new LED outdoor screens offer large, temperature- and weather-resistant systems that no longer require air conditioning and therefore enable more sustainable operation. matterhornparadise.ch
A handful of Zermatt’s trendiest establishments have joined forces to create the valley’s first electronic music and arts festival, Magic Mountain. The event takes place December 13-15 and welcomes a host of famous Swiss and European DJs at the CERVO, Vernissage, Mamacita and the Snowboat Bar — in addition to a high-altitude stage at Adler Hitta, in Findeln. A selection of artists and ice carvers will have work on display near the Saint-Maurice church and the parish gardens, along with a photo exhibition at the Backstage gallery and a boutique at Shop Selection. The festival comes to a glorious close on Sunday with a musical brunch at the CERVO. While the evening shows require tickets, the daytime events are free and open to all. magicmountainzermatt.ch
For several years, the iconic American magazine Time has published an annual list of “The World’s Greatest Places”, which recognizes the planet’s most exceptional destinations. The 2024 edition includes one of Zermatt’s newest attractions: the Matterhorn Alpine Crossing cableway, which allows travellers to go from Zermatt (CH) to Cervinia (Italy), via the Klein Matterhorn and Testa Grigia, while flying over the Theodul Glacier. Time recommends taking a “Crystal Ride” (if available) on one of the sparkling crystal cabins with a glass floor. matterhornalpinecrossing.com
This Spring, chef André Kneubühler made a gamble and left Basel’s Stucki (which has 2 Michelin stars and 19 points Gault&Millau) for views of the Matterhorn and the kitchen at The Omnia. It was a winning bet, as he can now boast scoring 16 points with Gault&Millau and the “Discovery of the Year 2025” title! The new recruit embodies the establishment’s commitment to Alpine excellence and only works with seasonal, local produce of the highest quality — some of which is harvested by the in-house team themselves! The restaurant is currently only open Tuesday-Saturday. the-omnia.com
Fabio Zingg, landscape photographer Every day is an adventure
“Conquering giants”: As a symbol of humanity’s determination when faced with the immensity of ice-covered Alpine landscapes, a group of alpinists climb towards the summit of the Breithorn.
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As winter approaches, it coats Zermatt’s mountains in its slanted, golden light. Tucked into the shadows, the Gorner Glacier already sleeps.
He could have been a banker, but he realised at a young age that his path lay in adventure. His passion? The mountains, rugged nature, and the unknown, whether that’s here in Valais or on the other side of the globe. His drive? Curiosity and an open mind.
Fabio Zingg’s entry into the world of photography at the age of 15 via his social media happened the way it did for many others of his generation: thrillingly fast. It came about through the exchange of ideas, hikes and photos with likeminded enthusiasts. The young man explored Switzerland every chance he could, first by himself and then later with members of his WhatsApp group. His photos quickly rose to the top. Before even beginning a career he had to decide: did he want to fulltime job, with set hours, lots of security and no surprises? It didn’t take Fabio long to realize his answer was “no”.
By the age of 25, the young man from Zurich was already traveling the world for personal and professional projects. In just six years he accumulated over 333,000 followers, travelled to Bolivia and Greenland, began sharing his passion through workshops, had unforgettable encounters and seems to have already lived 100 lives. All without ever losing his love for Switzerland, which naturally drew him to Valais and the Grisons.
His collective, The Alpinists, unites a dozen photographers and internet friends who are all passionate about the mountains. “It’s an opportunity for us to share our secretes and our photos; to inspire one another and also to inspire others who want to share in our adventures”. Little by little, the idea to publish their collective works took shape, resulting in two books, printed on glossy paper: Lost in the Alps 1 and Lost in the Alps 2, both filled with gorgeous images that will inspire you to dig out your hiking boots. The books were a success and also led to Fabio picking up another new role in the group as the Director of Community Events.
“I think the essence of photography lies in capturing the beauty of nature and transmitting that in a way that motivates others”, said Fabio. “Especially in the most desolate and unexplored areas of the planet, like the mountains, where
high altitude and changing weather conditions always play a crucial role. I love landscapes illuminated by the rising sun and that feeling of smallness you get when you realize how insignificant mankind is in the context of that unspoilt nature. But it’s not just about beauty. I also love when a photoshoot turns into an expedition. Preferably one that ends up taking you far away from civilization”, he added. Much like his recent Alpine photoshoot for Air Zermatt.
“Zermatt and the Matterhorn both hold special places in my heart”, specified Fabio. “I’ve travelled and worked there often, and yet I always discover new perspectives and atmospheres. I’m really inspired by things like the serenity of an alpine lake in stark contrast with the rough mountain peaks around it. We are so lucky that some of the greatest adventures and most incredible photos happen right here, just outside our front door”, he adds. In fact, one of his favourite photos isn’t even from an exotic, faraway destination. “It was taken in Switzerland, at the end of a day of hiking, when I had the joy of sharing an epic sunset over a sea of clouds with two ibexes. Sometimes the most beautiful moments happen when we least expect them”, he finished, smiling.
“I hope I can influence other people to go on an adventure, regardless of whether it’s big or small. I hope I can also help people appreciate nature and encourage them to protect it”, said Fabio. With 333K followers on Instagram, a single photo could have a catastrophic effect on a fragile ecosystem by driving massive crowds to the location, so he is careful about what he shares.
Right now, anything is possible for Fabio. Photo workshops, shoots for Swiss brands, art prints or exhibitions, organizing photography travel trips, and a host of new expeditions are all on the horizon. There is no shortage of potential projects for this budding star. But no matter what he does, we’re sure he’ll explore his curiosity, rack up experiences, meet amazing people, and live at least 100 more lives.
Welcome to the magical place
Centrally located yet peaceful, the Mirabeau has been lovingly cared for by the same family for three generations — a family that is as welcoming as they are professional, driven by the desire to constantly improve their offering, which is already excellent.
Among the Mirabeau’s greatest advantages: its wonderful view of the Matterhorn and its family-run service that is both precise and welcoming.
Composed of four buildings, the Mirabeau offers a wide range of rooms and apartments that merge Alpine touches and elegant, French-inspired elements.
Just a few minutes from the train station (and even less if you take the free hotel shuttle), the Mirabeau Resort & Spa has traded its summer flowers and lounge chairs for the delicate snow cushions of winter. It’s a true delight to enter their doors and take refuge beneath these roofs. On a clear morning, from the southern-facing balconies, the western face of the Matterhorn awaits, resplendent in the bright orange glow of daybreak, high above the village of Zermatt that still sleeps in the shadow of the valley.
The Mirabeau resort is made up of four buildings. The original building and its Alpine neighbour, which opened in 2004, feature light, varnished wood that echoes the lavender and forget-me-not colours of the large armchairs and padded headboards. The Alpine Junior Suites unfold in oak parquet flooring and touches of aged larch wood, felt and linen — while the XXL Loft boasts exposed beams, a living room, fireplace and island bathtub. Every room has cosy beds, complete with a delicately placed Lindt chocolate that awaits on the pillow.
The nearby Chalet Antoine includes seven studios and apartments that range from 35 to 100 m2 (1-3 bedrooms, for up to 10 people). They have been entirely renovated and all include a kitchen, private balcony and hotel services — the best of both worlds.
Never one to rest on their laurels, the Reichenbach-Julen family began construction on a new building in 2023 after five years of meticulous planning. Baptised Étoile, it is enveloped in a beautiful wood façade that takes its inspiration from the great chalets of Bernese Oberland — which are near and dear to Director Francis Reichenbach (a Gstaad native) and his wife Marie Reichenbach-Julen (the Mirabeau founder’s granddaughter), who run the establishment today.
This new building encompasses some 20 partially modular rooms (designed for a younger demographic), two studios and two luxury duplex penthouse apartments, along with a public fitness centre and a luxurious ski storage room. Marie herself oversaw the design, bringing in Alpine touches that harmonize perfectly with the French-inspired “art de vivre” furnishings, which have always been an essential part of the Mirabeau’s interior design: light hardwood floors, soft greys, headboards covered in light beige Toile de Jouy, discreetly curved Louis XV console tables and armchairs, thick curtains, and vintage-inspired fittings and faucets. Clients love the natural luminosity of the bathrooms’ large windows, and the stone slab floors made from Vals quartzite — not to mention the family Junior Suites that include a gas fireplace. In the other spaces, the warm character of the resort comes to life through crystal
“Cosy” is certainly the key word at the Mirabeau Resort & Spa — it’s felt everywhere from the bedrooms to the bar and restaurants.
chandeliers, soft cushions, faux fur and velvet blankets, amid tones of taupe and café au lait.
WELLNESS AND GASTRONOMY
In the comfort of this resort, the Alpine Hideaway Spa — which extends over 600 m2 — is far from an afterthought. For one, it doesn’t only open once the slopes have closed, but also in the mornings for warming up (9:00-11:00, 14:00-21:00).
The centrepiece is the long pool, tucked beneath a vaulted, futuristic metallic roof. Here, peace reigns, set before a beautiful Alpine backdrop, between the Valaisan wood sauna, mountain herb baths, crystal steam baths, a jacuzzi, treatment rooms (one reserved for couples) and a revitalizing glacier shower reminiscent of the Matter Valley’s waterfalls.
As your night begins, enjoy an apéritif at the bar in one of the large, club-style armchairs upholstered in vintage rose and mauve Scottish tweed, in front of the crackling fireplace. The hammered tin ceiling and fringed lampshades set the tone of a speakeasy.
When it’s time to dine, you’ll be faced with a choice. The establishment’s primary restaurant L’Épicure was entirely revisited in 2022, and the name says it all. Here, Chef Géraldine
Géroué offers authentic gourmet French dining, tinted with Alpine influences, every evening, including foie gras, meat dishes (like the signature porterhouse steak) or the legendary lobster linguine. Patrons who opted for the half-board package will be served an evening tasting menu inside the winter garden at Restaurant Veranda, with stunning views of the Matterhorn. The menu is an Alpine culinary journey with fresh regional produce, accented once a week by a Valais-themed evening with raclette, dried meats and yodelling.
For a more casual dining experience, Marie’s Deli offers everything you need. In a setting that’s reminiscent of a small grocer and butcher shop, featuring a sepia portrait of Marie’s great aunt, this delicatessen offers delights that suit every hour of the day. In winter, there’s a daily brunch with strong Swiss accents. Come in the afternoon for a sweet treat and a luxurious hot chocolate to warm up your hands or come for happy hour for the platters of oysters and caviar. The hearty main dishes, which can be enjoyed on site — from one of the high-top tables or a comfortable bench seat — or as take-away, are sure to soothe your soul. Whatever you fancy, you are sure to find it at the Mirabeau!
hotel-mirabeau.ch
Switzerland is a peaceful haven, its mountains a source of inspiration, the contemporary architecture of its most beautiful resorts a unique place where yesterday meets tomorrow.
Experience the quintessential Val de Bagnes and discover its breathtaking landscapes, winter and summer alike, through 288 exceptionally illustrated pages. Welcome to Verbier.
You can order your book for CHF 109.- on helvet.swiss
Mission : 4,000 m
Of the 82 mountains in the Alps that peak at over 4,000 m, the Breithorn is one of the most accessible. No need to be an accomplished alpinist to reach its summit: the cable car from Klein Matterhorn will get you there in less than 2 hours.
The adventure begins at 3,883 m, with a vertigo-inducing view over the Alps from the cable car arrival station at Matterhorn Glacier Paradise. In view are 38 giants over 4,000 m high. The number of challenges they offer will ignite any conquering spirit. But while most of these summits require technical skill and lots of experience, some of them — especially the Breithorn (4,164 m) — are more approachable.
The ascent, rated as “medium”, begins with your skis on your feet and an ARVA airbag on your back — even here, precautions must be taken. At this altitude, the weather is notoriously capricious. Thick fog and blizzards, which shoot millions of ice shards into your skin, sometimes seamlessly follow clear, bright sunshine.
On the backside of Klein Matterhorn, the Breithorn plateau spreads out like a vast and dazzling white ocean. The itinerary begins along the Gobba di Rolin T-bar lift, the highest lift in Zarmatt’s skiable area (3,899 m), across a long expanse in the axis of the peaks. Once you’ve crossed, the smooth knoll of the Breithorn beckons, stride after stride in the crystalline air.
This “large horn” hides a series of three summits spread over almost 2 km. The most western is the highest and the easiest to climb. In skis, the climb begins almost imperceptibly, with your skis facing the slope. Little by little, the slope begins to pick up, until it’s almost diagonal. Your thighs burn and your breath is short in the high altitude. Towards the east, the Italian Alps catch your eye.
Rookies often abandon their skis mid-climb, struggling to pack away their climbing skins in the wind before donning their crampons. Others push through until they reach the summit, which unfolds along a short and dizzying crest. Further down, the snaking trail of the Gorner Glacier is watched over by the Dufourspitze (4,634 m) on Monte Rosa, the highest peak in Switzerland.
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Towards the east, the Roccia Nera (Schwarzfluh) acts as a beacon. The Breithorn ends there, after winding along the Italian border at the height of the Schwarztor gap (3,725 m), which is known for its treacherous crevasses. Straight ahead, Pollux (4,089 m) mirrors its twin Castor (4,228 m). The rest is simply a delicate series of powder-filled bowls and wide curves printed in fresh snow — soon touching the Schwärze Glacier and its icy incisors that rise up suddenly like a toothless jawbone, spicing up the descent. Then the broad fold of the Gorner Glacier detaches itself from the white frozen river.
It’s time to make a choice. Do you quickly continue the descent or accept another sweaty session climbing 300 m to the legendary Monte Rosa mountain hut (2,883 m), which sparkles like a diamond on the high edges of the glacier?
The Gorner Gorge beckons, tracing a path of obstacles downstream, between large rocks and gleaming icy knolls within the darkness of the gorge. In spring, the sound of the freed, rushing water replaces the squeal of your skis, guiding skiers towards the mountains’ V that’s bathed in sunlight at its outlet. The rest is no more than ghostly larch trees and sometimes light snow, until you reach the Furi suspension bridge, its Alpine pasture, and then Zermatt.
zermatters.ch/en/breithorn
Zermatt restaurants with global flavours
Text Claude Hervé-Bazin
Photos Michel Reybier Hospitality
While it’s certainly unusual to overdose on cheese fondu and cured meats, sometimes you simply crave an ethnic culinary experience. Zermatt’s cosmopolitan clientele means there are plenty of delicious international options to choose from.
When it comes to dining, Asian options — and especially Japanese restaurants — are always popular, and Zermatt is no exception. Shogun, at the Hotel Continental, offers all the Japanese classics you know and love: edamame, gyoza, ramen, salmon teriyaki and, of course, mochi for dessert. The three chef’s menus are also reasonably priced.
At its new location inside the Schweizerhof Hotel, Myoko (13 points with Gault&Millau) features dedicated menus for a prix-fixe option or teppanyaki along with a sushi counter. Enjoy watching the impressive juggling of the grill chef while other chefs expertly roll and cut nigiri, sashimi, maki and temaki. The high-quality ingredients are flawless, the dishware is elegant, and the eel is always grilled to perfection.
You can expect a similar culinary concept at Fuji of Zermatt, inside the Hotel Albana Real, which is also home to Rua Thai, Zermatt’s only Thai restaurant. Your tastebuds will sing with the fresh pop of coriander, Thai basil, mint, lime, tofu, peppers and sauces made with oysters or tamarind. When it comes to curries, you can expect the full gambit of colourful options: sweet & sour, yellow, red and green — which range from mildly spice to fiery hot.
Move from Thailand to China in just a few steps (600 m to be exact). Near the train station, China Garden received 14 points from Gault&Millau — the highest rating awarded to a Zermatt ethnic restaurant. Red lacquered furniture, blue and white dishware, and Chinese chefs that specialize in spicy Sichuan cuisine await, with dishes that span from sweet-sour to sour-spicy, including dumplings and dim sum (steamed and fried), crispy duck or beef, ginger leeks and bean sprouts. The wine list is distinctly from Valais.
Just a minute away is Golden India, which offers Indian cuisine for vegetarians and meat-lovers alike. The establishment’s Punjab and Northern-Indian influences are reflected in the menu that features biryani and tandoori dishes (chicken or lamb that’s marinated in yoghurt with spices and slowly cooked over embers inside a traditional clay oven). The result is tender, juicy meats that are served with a variety of crunchy naans (non-leavened bread). Consider getting a Cobra beer or a lassi to help wash down your meal.
If you’d rather not have to choose, head to the aptly named Bazaar (by CERVO), which was awarded a Michelin Bib Gourmand and which pulls its inspiration from multiple locations along the Silk Road. Favourites like hummus, grilled eggplant, Tibetan momos and dim sum await to delight your tastebuds. Or if you’re feeling adventurous, you can try the khatchapouri (a Georgian cheese bread) or a small bowl of Lebanese muhammara (a dip made of walnuts, red bell peppers, pomegranate molasses and lime). The menu is so healthy it could have been prescribed by your doctor, as it’s largely vegetarian and organic. In fact, all the meat dishes are listed in the “Sin” section of the menu!
In a similar cosy and chill vibe (although slightly less trendy), Manud also boats a variety of Asian flavours, ranging from rice bowls and Thai coconut-milk curries to legendary bahn mi sandwiches or the cashew and coriander salad. Not to mention, there’s also waffles for breakfast, Valais-inspired cocktails and local wines on the menu.
What about American food? If you want burgers, nachos and beer, don’t miss the Brown Cow Pub at Hotel Post, Republic Zermatt or Dude (which also serves juicy ribs).
*BOLGHERI DOC SUPERIORE ORNELLAIA TENUTA DELL‘ORNELLAIA 2020, 75 CL 215.–(10 CL = 28.67)
*CHAMPAGNE AOC DOM PÉRIGNON VINTAGE 2012, BRUT, 75 CL 229.–(10 CL = 30.53) 95 Robert Parker 96 Wine Spectator
75 CL 135.–(10 CL = 18.–)
96 Decanter
For something less commonplace, La Muña (13 points from Gault&Millau) at Hotel Schweizerhof features Latin America’s Nikkei cuisine — a joyful fusion of Peruvian and Japanese cooking. The restaurant is only open for dinner in the winter, with a menu that features both raw dishes and hot main courses. Here ceviche and fish carpaccio embrace wakame, black garlic and jalapeño, while the black cod is marinated in an ocean of miso.
Meanwhile at 1818 Eat & Drink, the wood décor may feel distinctly Valais inspired, but the Colombian chef and his Peruvian acolyte bring a host of South American flavours to the table. Here, the rotating small plate menu is meant to be shared by everyone at the table. Expect surprising dishes like octopus with chamoy (a marinated fruit sauce), fried cassava, elote (Mexican corn on the cob), or chirimoya with dulce de leche for dessert. Gault&Millau must have been impressed since they gave the restaurant a strong 14-point rating.
Moving on to the Mediterranean, at apasTAPAS inside the Hotel Sonne, you’ll be whisked away to Barcelona with the patatas bravas, gambas al ajillo, croquetas and pimientos de Padrón. But the tapas menu also includes small-plate dishes from Valais and even Asia. The wine list, however, has a strong Iberian focus. The bar at the Ambassador offers a similar experience: no passport (not even a diplomatic one) is required to dabble in the tapas while the fire crackles warmly in the background.
It should come as no surprise that Italian restaurants also abound in Zermatt. The Michelin-starred Ristorante Capri at the Mont Cervin Palace received a (local record) 17 points from Gault&Millau, and offers a sophisticated experience led
by the chef and sommelier from Il Riccio (the award-winning restaurant on Capri). At the same establishment, you can also enjoy seafood at its finest with another Caprese chef at Le Restaurant.
Other local Italian favourites include Madre Nostra (by CERVO), with 14 points from Gault&Millau, which is led by a Roman chef and boasts an exceptional terrace that rubs shoulders with the Matterhorn. The Vivanda (at the Unique Hotel Post) is notable for its carefully selected ingredients and its charcoal grill that will delight meat lovers.
For a classic Italian meal that’s complete with antipasti, pasta, meats, fish and maybe even pizza, your options abound! At the Hotel Tannenhof, the Golden Lok welcomes guests below ground to dine alongside one of the first Gornergrat Railway locomotives (now gilded). The unpretentious Osteria Bella Italia serves large portions of delicious homemade pasta with a smile. Come as a stranger and leave as a friend at Le Chalet da Giuseppe, where you’ll also be entertained by the décor of vintage photos, souvenirs, postcards… and even a few dubious posters in the bathrooms. Expect to enjoy the folklore, the straightforward menu and the bottle of grappa that’s brought to the table at the end of your meal. Meanwhile, the cooking at La Table du Carina is fresh and simple, with an emphasis on seasonal produce. Don’t forget to ask about the weekly dessert that’s always made with love.
Solo per la pizza? The locals’ favourite spots include Vieux Valais da Nico, with a wood-fired oven and a team that hails from Campania, and Grampi’s, which features an Italian menu that offers much more than just pizza. Speaking of, you can even get a delicious pizza high up on the Rothorn at 3,100 m! But that’s another story…
Deep in the Swedish forests, the lumberjacks have ice in their beards, and they take the quality of their gloves very seriously. The best way to understand the values behind the specialized brand Hestra is to embark on an excursion to Småland, where the forests and the ski slopes merge.
The story of Hestra begins in 1936, in a village by the same name that’s located in Småland, in Southern Sweden. Here, Martin Magnusson started making gloves for the local woodcutters. As a lumberjack himself, he wanted to make the best gloves possible. His secret? He used flax yarn — which was more expensive, but which made for more robust seams — and rivets. He quickly began making gloves for winter sports enthusiasts as well, who came in large numbers by train to ski the Isaberg slopes. Four generations of Magnussons — all of whom are passionate about skiing, the outdoors, and gloves — have since firmly established the Hestra brand as a high-quality name with values that are as firm as a Swedish lumberjack’s arms.
In the Hestra region, long before company ethics became a common household term, respect was the word of the day. Anton Magnusson, the great-grandson of Martin — who is now at the helm of Hestra — describes the tenacity and upright character of the local Smålanders: “100 years ago, the people here always had to work a little harder than the others to have enough to eat. Nothing was taken for granted. Today, Hestra is still a small village of barely 500 inhabitants. Everyone knows each other and thus, everyone is truly responsible for their own actions. We consider it honourable to treat each other with the greatest respect and to be true to our word. The Hestra brand was born of this culture. We place a lot of importance not only on the quality of our gloves, but also on our company and the society that we are part of”.
With its thick coat of winter snow, the Småland region has long sparkled with snowflakes in the eyes of winter sports enthusiasts. It all began in the 1920s in Isaberg, on some of the most beautiful slopes in the southlands — a rarity here, in an area which has largely been flattened by glaciers over the course of thousands of years. One of the country’s first slalom courses opened in the winter season of 1936-1937. All of the skiers needed equipment. Skiers themselves, Martin Magnusson and his two sons, Lars-Olof and Göte, got to work.
As time passed, the brand became well established in the local scene. Then in the 1970s, Hestra, under the leader-
ship of Lars-Olof and Göte, became the first to sponsor the Swedish National Ski Team. The team’s star skier Ingemar Stenmark quickly dominated the podiums, and over the next decade, he always sported Hestra’s colours on his hands while the world watched on television.
Ever a pioneer, Lars-Olof also established a joint venture with two Chinese manufacturers in 1970. But it was the next generation of Magnussons, Claes and Svante, that truly transformed Hestra into an international brand in the 1990s. Determined to ship their products globally, the two brothers would spend whole nights packing boxes listening to Pink Floyd. Success was on the horizon.
The brand also has a number of exceptionally long-lasting production partnerships with two distinct Hestra manufacturers, located in Vietnam and Hungary. These countries are some of the last to still practice Europe’s heritage glove-making traditions, and it’s here that Hestra’s line of high-end, leather city gloves are made. Anton and his brother Niklas even received training themselves in this artisan craft — a testament to their dedication to Hestra’s origins and the essential art of high-quality craftsmanship.
Starting in the 1980s, Hestra began using Ecocuir, which is chrome-free. Today, some of their textiles are plastic based or made of recycled materials. The majority of the company’s water repellent treatments are free from perfluorinated compounds and Hestra uses ZQ-certified merino wool from New Zealand — responsible, traceable, durable, high-quality wool from humanely-treated animals.
The gloves themselves are a vehicle for sustainable development given the level of care that goes into their production and quality. Even better: the interior lining of several models can be independently replaced, extending the longevity of the gloves. Hestra also offers a repair service. There’s nothing better for keeping your hands warm all winter long than a pair of Hestra gloves!
hestragloves.eu
While the first pair of gloves were designed for woodcutters, several styles have since been created in collaboration with mountain guides and competitive skiers.
Rolex Oyster Perpetual Day-Date 40, Everose
There’s a dial for every emotion and Rolex’s legendary Day-Date sparkles with fresh colours amongst the range of new models. This slate ombré dial with a sunray finish contrasts mysteriously against the bright case and bracelet made of 18 carat Everose gold, Rolex’s exclusive pink gold alloy that is cast in the brand’s own foundry.
rolex.com
Alpine Eagle 41 XPS, automatic
The adventure begins on your wrist. The unique Alpine Eagle features a dial with a galvanic finish that’s inspired by the powerful iris of an eagle, while its golden colours evoke early morning’s first light over the Alps. This sporty, refined and robust model is made with Lucent Steel© , Chopard’s exclusive metal.
chopard.com
The gold and steel case, with shaded matt green dial, of this Spirit Flyback Chronograph combine elegance and adrenaline. Its flyback function, which was developed by the brand in 1925, allows for successive rounds of timing, facilitating pilot navigation. The watch is powered by a COSC-certified movement, symbolized by five stars.
longines.com
Seamaster Aqua Terra 150M 38 mm Steel on Steel
In a versatile 38 mm diameter, this Omega Seamaster Aqua Terra 150M is sure to satisfy your every need. As elegant as it is functional, and as discreet as it is sophisticated, this beautiful watch is an elegant tribute to the brand’s rich maritime heritage, boasting a sleek lacquered black dial and a gracefully sporty steel case.
omegawatches.com
1. Norqain
Adventure Sport Chrono Day / Date 41 mm
The summit’s call rings loud and clear with this patterned dial that’s inspired by the Swiss mountains. Limited to 100 pieces, and loaded with utility functions, this is a watch for all your greatest adventures, whether they take you to remote backcountry trails or the open seas. A natural choice from a brand that embodies the thrill of exploring.
norqain.com
4. Tudor
Black Bay 41 mm steel case
Black is back! The Black Bay boasts a monochrome look, with an inky colour on the dial and the turning bezel. The deep black is perfectly complimented by the sparkling metal on the hands and indexes — which are embellished with a white luminescent coating — and markers on the bezel for easy reading, no matter the situation.
tudorwatch.com
2. Swatch WHAT IF…BLACKAGAIN?
Swatch explores new aesthetic territories with the WHAT IF… BLACKAGAIN? watch. It features edge-toedge biosourced glass on a square, matte black bioceramic case. The bioceramic material is made using a natural castor oil derivative, which results in robust qualities while also giving the watch a delightful silky touch.
swatch.com
5. Tag Heuer
Carrera Chronograph
Brought to life on the racetrack, the legendary Carrera watch is synonymous with elation, speed, and freedom, and is celebrating its 60th anniversary with, notably, this automatic chronograph in steel. Its contrasted “panda look” case is protected by sapphire, making it easy to quickly read short time intervals.
tagheuer.com
3. Hamilton
Khaki Aviation X-Wind Auto Chrono Air Zermatt
The passion between Hamilton and aviation has been strong since 1918. In fact, the brand has been an official partner of the iconic mountain rescue company Air Zermatt for 13 years. This alliance is celebrated with this limited-edition Khaki Aviation X Wind Air Auto Chrono, which is exclusively sold in the Hamilton X Air Zermatt boutique.
hamiltonwatch.com
6. Breitling
Premier B01 Chronograph 42
Flashback to the 1940s, when Willy Breitling first dreamt up the Premier Chronograph: functional, elegant and easy to wear. This modern reinterpretation — here in black — lives up to its founder’s guidelines and aesthetics. Its manufactory-made movement is COSC-certified to ensure both precision and reliability.
breitling.com
1. Fusalp YOHAN jacket in black softshell fleecelaminated material fusalp.com
2. Sirch Racing Sled Abyss R13 sirch.de
3. Nikon Kit Z f + 40 SE nikon.ch
4. Moncler Tiarna Mini Bag moncler.com
5. Bogner Baskets montantes Antwerp bogner.com
6. IWC Schaffhausen Portugieser Calendrier Perpétuel 44 iwc.com
1. Goldbergh Fever Ski Jacket goldbergh.com
2. Yniq Model Nine — Black All Gold yniq.se
3. Scott Pure 77 Limited Edition Ski scott-sports.com
4. Hestra Army Leather Wool Terry 5-finger hestragloves.eu
5. Bally Mythos Backpack in black recycled leather siteweb.com
1. Qlocktwo Clock Earth painted by Heinz Julen zermattselection.ch
2. Pro-Ject Record player Juke Box E1 globus.ch
3. ClassiCon Forma Table Lamp classicon.com
4. Audo Knitting Lounge Chair, Sheepskin audocph.com
5. Marshall WILLEN II Portable speaker globus.ch
living the high life
After Zermatt, Verbier and Geneva, the collection has now been extended to include Crans-Montana. More than ever, the essence of our country finds its place in these pages, through all that defines the greatness, beauty and soul of the nation that is Switzerland.
helvet.swiss
SPEEDMASTER MOONWATCH
Co-Axial Master Chronometer
Our attention to detail is evident in everything we make. It took our skilled watchmakers years to create this delicate dance of levers, jewels, and wheels. OMEGA’s extraordinary Co-Axial Calibre 3861. A movement Master Chronometer certified for its exceptional precision, performance, and magnetic resistance. We achieve this level of excellence by investing time and obsessing over the details. That’s our uncompromising approach. That’s OMEGA precision.
#Precision