#helvet magazine Zermatt | Winter 2020-2021 | EN by district creative lab

Zermatt The majestic Alps and the ultimate ski experience loom ahead and, under the snow-covered rooftops, time stands still.

Editorial I remember snowflakes melting on my tongue. Snowballs exploding in the back of my neck. Wet gloves and numb fingers. There were horse-drawn sleighs. Our footsteps sank into the soft powder as we shook fir branches over each other’s heads and erupted into giggles. And there was that feeling of your ski’s edges gripping the slopes at high speeds. The cold mountain air. Looking at the Matterhorn, feeling so far away from man’s world below. Zermatt to me is childhood, my childhood; a farandole of beautiful memories, frozen in time, but still joyfully dancing through my mind. Today, I know this mountainscape like the back of my hand, from A (for Allalinhorn) to Z (for Zumsteinspitze). I see the dynamic spirit of Zermatt, more cosmopolitan than ever, glowing (once again) on the highest step of the Alpine podium according to the latest ranking by The Best Ski Resort Report. I see a determined valley that has vowed to stay open despite the ongoing pandemic. And I keep coming back, in search of epic beauty and a sense of relief. I come back to enjoy the altitude – and some fortitude. I come hunting for the Dahu. Zermatt, in the midst of the Covid storm, is my refuge, my better place, now more than ever. Up there on the mountain, the bustle of the world below fades. Up there, a new reality takes shape. There is an ideal world, embellished by winter’s spell, breathlessly awaiting the Christmas truce, wrapped in the warmth of friendship and the desire to forget returning to our now abnormal world. The mountain’s call has never been stronger. Since the start of the pandemic, it’s become an oasis of purity we all dream about. A stillness draped in white that allows us to go deep into ourselves, and move past the restraints and restrictions of daily life. That is the mountain I envision for helvet: a parallel universe of order and beauty, luxury, peace and pleasure. A joyful snow-covered universe, where snowflakes melt on your tongue and your ski’s edges grip the slopes in exhilarating descent.

Christian Bugnon

Publisher & Editor-in-chief

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Contents 12

News

Zermatt’s Watch Stores

Winter 2020-2021

the Bahnhofstrasse

Zermatt

High Jewellery

Best Station in the Alps

Precious journey

Air Zermatt

High Jewellery Watches

High-flying Adventure

Precious moments

Perfect Matterhorn Views 32

Zermatt A winter like any other 34

Lina Jakobi The Matterhorn in Her Eyes 44

Steiger & Cie Hugging the mountains tight 48

Zermatt in a good Mood 52

A ski touring appetizer foretaste up the Breithorn 57

Dinner-shows at Backstage Hotel Zermatt’s artistic rendezvous

Bahnhofstrasse Shopping unlimited 80

The Best HighAltitude Dining 84

A first-class education Verbier International School 89

News Winter 2020-2021 91

Zermatt’s Lifts Go Green 92

Trends Watches 96

Trends Luxury

Editing, administration and advertising District Creative Lab sàrl I Place de l’Hôtel de Ville 2 – 1110 Morges - Suisse I info@district.swiss I www.district.swiss I Tél : +41 21 312 41 41 | 30° magazine special issue Editor-in-chief Christian Bugnon: christian@district.swiss Assistant Mélissa Imhof: melissa@district.swiss, Anne-Laure Bugnon: annelaure@district.swiss Writers (in order of appearance) Laurent Grabet, Daniel Bauchervez, Claude Hervé-Bazin, Sophie de Charbevel, Nathalie Cobos, Yannick Nardin, Christian Bugnon Photographers (in order of appearance) Lina Jakobi, Michael Portman, Kurt Müller, Marco Schnyder, Thomas Crauwels, Max Parovsky Layout District Creative Lab – Samuel Galley, Shadya Bruttin, (DA) Christian Bugnon English translation Karen Cooper German translation Sabine Dröschel Photo-offset printing Images3 Advertising info@district.swiss Copyright ©2020 helvet magazine, Unauthorized duplication/copying of all or any part of this magazine is strictly prohibited without the express prior permission of the rightful owners. Cover Lina Jakobi | Next issue: summer 2021 I as part of the same collection, discover the helvet book: Verbier – magazine helvet Verbier | shop at www.helvet.swiss Living the high life!

and market, where every object can – and should be – bargained for! There’s also the brand new Mountain Ashram Spa, complete with a tea yurt, which regroups the best spa treatments from around the globe. Best of all, everything was done with the environment in mind, as its

Winter 2020-2021

almost fully powered by regenerative energy and a regional supply chain. www.cervo.swiss

NIGHTLIFE

GASTRONOMY

ZERMATT

VRONY

BY NIGHT The very funky Hôtel Mama Zermatt (Matterstrasse 23), which

was opened last year by Sandrine Julen, has undergone new developments. It’s taken over the former Gee’s Bar and Cuckoo Club © Cervo

(Bahnhofstrasse 70), and is now known as the South-American themed bar-club Mamacita. On the menu: exotic cocktails by an

COMPANY Found high in the mountain calm of Findeln, the Chez Vro-

Argentinian bartender, flavourful

ration of the SchlossCottage,

cuisine devised by a chef hailing

two old hay barns that have

from Peru, and live daily music

been completely renovated to

with Latino accents that range

include modern comforts, with

from electro-jazz and elec-

a fireplace, sauna, and home

tro-swing, to deep house and tri-

cinema for up to four people.

bal house music in the club. The

Then the SchlossHouse came

PURO

bar is open every day until 2am

to be, right next to the hotel,

Despite a steady stream of suc-

that the restaurant was awarded

and the club is open until 4am.

with two suites and four deluxe

cesses, the 5-star Cervo hotel has

the number one ranking of all

hotelmamazermatt.ch

rooms. But the most surprising

undergone some major updates

the restaurants in Switzerland

update of all is taking place in

this year. A seventh chalet was

this year by TripAdvisor’s Tra-

the wellness area: enlarged (to

built and three new room cate-

veller’s Choice Awards! The

630 m2) and improved, it will

gories were added: Huntsman,

nearby Paradise restaurant

BIG PROJECTS

be Switzerland’s first-ever CBD

Alpinist and Nomad (some even

has now also become part of

HOTEL

spa as of this winter! CBD is one

accessible by climbing wall!).

the family, as Vrony’s nephew

of the main non-psychoactive

The Cervo Puro restaurant, re-

Elia Zurbriggen, an ex-Slalom

cannabinoids found in cannabis

cognized by Gault&Millau, has

skier, and his fiancé Loredana

and is renowned for its relaxing

given way to Madre Nostra,

have taken over the helm. Re-

Just a few steps from the train

and anti-inflammatory pro-

now dedicated to fine Italian

baptized @ Paradise, the locale

station (Bahnhofplatz, 18), is

perties. Experience CBD here

cuisine with a mix of much-lo-

offers daily contemporary cui-

the 4-star SchlossHotel. The

in everything from massages

ved classics and contemporary

sine with exotic notes every day

resort has embarked on large-

to the delightful herb sauna.

delights. The brand new Bazaar

from 10am-4pm.

scale developments this year.

schlosshotelzermatt.ch cbd-spa.ch

is simultaneously a café, bar,

chezvrony.ch paradisezermatt.ch

HOSPITALITY

AT SCHLOSS-

The summer saw the inaugu-

HOSPITALITY

UPGRADE FOR

THE CERVO

Eastern-inspired restaurant

ny restaurant gets all of our votes for its incredible setting, its view of the Matterhorn, its authentic mountain spirit, and its dining that exemplifies the best of local Valais products. So it may come as no surprise

HOSPITALITY

women who grow their own ve-

be complimented by a summer

NEW APRÈS-

getables and salads near Spiss,

series of concerts that will take

the menu at Manud includes

place over several weekends.

cheese platters, local tapas,

zermatt-unplugged.ch

22 SUMMITS

hot dogs and desserts, and also features a nice mix of biodynamic Valais and Italian wines, kombucha and homemade iced tea. Concerts and international food encounters compliment the standing menu, like creative vegetable dinners coming this winter, courtesy of the young

Goodbye Apparthotel Casa

Zurich chef Noah Rechsteiner

Vanessa, hello 22 Summits

(Tuesday to Saturday).

Apartments! After major renova-

manud.ch

tions in the summer of 2020, the building now embraces the same

EVENT

Alpine-chic style of the nearby

UNPLUGGED

22 Summits Boutique Hotel, near the waters of the Matter Vispa tributary and just a few steps away from the station that

FESTIVAL

ON THE

SKI AREA

MATTERHORN

SKI PARADISE

SKI AT

NAMED

BEST

CULTURE

SKI GNIZED

AIR ZERMATT

CEO RECO-

RESORT IN ALPS It’s official: the Matterhorn Ski

The Divisionär F.K. Rünz

Paradise has been crowned the

Foundation’s Rünzi Prize was

2020 "Best Ski Resort" in the

created in 1972, and awards

Alps by The Best Ski Resort

20,000 Swiss francs each year

Report. Published every two

to someone who performed

years, the report is based on

outstanding service for the can-

feedback that’s collected in a

ton of Valais. This year’s award

has taken advantage of the new

HORIZON

addition to introduce a new di-

Although it was cancelled this

detailed visitor satisfaction

went to accomplished helicop-

ning menu, Bite, developed in

year because of the Covid pan-

survey, which included input

ter pilot and CEO of Air Zermatt

partnership with the Uno bras-

demic, the Unplugged Festival

from over 40,000 skiers of all

Gerold Biner. A former mecha-

serie, to offer a high-quality

has every intention of taking

nationalities. The survey covers

nic, Mr. Biner is now one of the

après-ski that shines a spotlight

place in springtime 2021. Even

topics like ambiance, authenti-

most experienced aerial rescue

on good wines (local and inter-

though uncertainty still reigns,

city, comfort, entertainment,

pilots in the world. He’s com-

national), cocktails, and hot and

organizers have announced

ski instruction, nature, slope

pleted some 4,600 rescue mis-

cold dining delights brought to

small-scale concerts on fewer

quality, safety, size of the ski

sions and has logged over 15,000

life by Piedmontese Chef Davide

stages, running from Thursday

domain, etc. Zermatt was also

flight hours – a near record! He

Rapaglio.

April 8 to Saturday April 10, plus

named the overall winner of

is also responsible for creating

22summits.ch

some additional shows the fol-

the award in 2014 and 2016 and

a helicopter rescue base in Ne-

lowing week (April 15-17). The

placed 2nd in the 2018 edition.

pal and training the pilots there.

reduced spring offering will

matterhornparadise.ch

air-zermatt.ch

leads to Furi. The main building

GASTRONOMY

"VEGETABLE DINERS"AT

CAFÉ-BAR

MANUD

The new restaurant-bar Manud (Hofmattstrasse 4) highlights healthy dining options in Zermatt. Created by three young

SPORT

A NEW CABLE-

CAR TO ROTHORN

THE KIN

HAS ITS MOMENT

km course that will welcome the 30

Zermatt, which will host the Short

cumulative altitude changes of

MOUNTAIN HUT

Track event, on a spectacular 1.5

all of your completed runs.

IN THE SUN

best bikers for a short but adrenaline-filled race. Other destinations

COVID’S IMPACT ON THE

Perched on a ridge at 2,584 m

are Crans-Montana (Cross-Country),

in altitude, the small Kinhütte

the Dents du Midi (Downhill), Grächen

(30-person capacity) boasts a

(E-Bike), Leukerbad (Enduro), Verbier

location that’s a three-hour trek

and Val d’Anniviers (Marathon), as

from Randa, close to the fa-

well as Monthey (Pumptrack), with

Skiing down the Rothorn runs by

mous Charles Kuonen suspen-

the opening ceremony taking place

the light of the moon, without

sion bridge (on the Europaweg

in Sion. An exceptional event that

any other skiers around besides

Trail), and at the foot of the Gra-

solidifies Valais’ position as a desti-

your personal guide, had beco-

benhorn and the Täschhorn. A

nation benchmark in Switzerland (and

me a classic… Alas, the global

calmer alternative to the Euro-

the world!) for cycling.

health crisis has impacted this

pahütte, this refuge is open each

swiss-cycling.ch

unique offering and it is unfor-

year from the end of June to the end of September, and recent-

EXPERIENCE

CALENDAR

tunately unavailable for the time

PHOTOPOINT

being. It is, however, still pos-

Despite setbacks from Covid

ly made some future-forward

and (inevitable) minor delays,

renovations by installing solar

the Zermatt Bergbahnen is set

panels. Not to be overlooked

UPDATES

to inaugurate a new 10-seater

is the hut’s exceptionally sunny

The classic photopoints at the

snow on the sled run from Furi

gondola just in time for the

terrace, which also offers spec-

Rothorn and Trockener Steg sta-

to the station, or even to en-

2020-2021 season. This lift will

tacular views of the Matterhorn.

tions have received an upgrade.

joy a champagne toast in your

be the first entirely automatic

kinhuette.ch

The Rothorn photopoint has

very own private, VIP gondola.

installation in Switzerland and

been modernized, and the se-

Cheers to that!

will connect Tufternkehr to

cond point moved to the beauti-

matterhornparadise.ch

Rothorn via an intermediate station in Wyss Gufer (3.2 km). With a transport capacity of 1,500 skiers per hour, waiting

UCI MOUNTAIN

BIKE WORLD

CHAMPION-

sible to sign up for a Fast Track run (at dawn, before the station officially opens), to frolic in the

ful – and famous – Schwarzsee. They still work the same way: they’re activated with a ski pass

ZERMATTERS

EXPANDS

SHIPS IN VALAIS

and the photos can be down-

northernmost region of the ski

In September 2025, Valais will welco-

cc. As part of the package, you

area will be easier to access.

me the UCI World Championships,

can also tackle the Skimovie

If that wasn’t enough, the new

marking the first time ever that all

course (n°65) to have your run

In addition to its avalanche trai-

infrastructure even has an inte-

seven events will take place in the

filmed automatically, and you

ning courses, the Zermatt com-

grated artificial snow system.

same region. Eight Valais destina-

get a personalized chart at the

pany of Ski Guides has added

matterhornparadise.ch

tions have been selected, including

end of each day that displays the

multiple new options to its win-

times will be reduced and the

loaded for free on www.skiline.

ITS WINTER OFFERING

ter program including guided ski touring taster courses for beginners, and carving classes for both beginners and more advanced skiers looking to perfect their turns. The carving classes include a change of skis and a video analysis for each participant, making the package the perfect opportunity to improve your technique. You’ll be carving up the slopes like the pros © Zermatt Bergbahnen

in no time! zermatters.ch

Belinda Bencic

NEW STORE IN ZERMATT Don’t leave Zermatt before you have lived the mood experience Kirchstrasse 42, 3920 Zermatt — www.yourmood.net — www.moodjoaillerie.net

ALPINE X

and react correctly in the event

second half as you approach the

of an avalanche, and even some

Pancheron lift, where you can

life-saving rescue techniques.

choose between two other black

FLIGHT

Day-long group courses (225

diamond routes: the Pancheron 2

CHF) are on offer until the end

(24bis) variant, or the long Grand

of January (excluding during the

Roc (62), which heads towards

The Alpine X Crossing is prepa-

Christmas holiday period) and

Valtournenche, and is a difficult

ring for its inauguration in Au-

private classes can be booked

run but is pleasantly sunny and

tumn 2021 and the challenge is

any time. The training has two

protected from the wind. This

staggering: despite the current

modules (1-day training for

is one corner of the ski area that

global health crisis, the goal

Winter I, and 2 additional days

isn’t for the faint of heart!

is to build the first-ever conti-

of training to attain the Winter

matterhornparadise.ch

nuous cableway connection over

II level) and all participants will

the Alps, from Zermatt (CH) to

receive a Swiss Mountain Trai-

Cervina (Italy). The connection

ning certificate.

is made at a pre-existing station

zermatters.ch

TAKES

SPORT

ZERMATT

AS PART OF

IKON PASS

that connects Valais and the

In 2019-2020, Zermatt became

Klein Matterhorn (3,899 m),

the first European ski station to

which opened in 1979 and which

join the Ikon Pass network, the

welcomed the Matterhorn Gla-

world’s most global ski pass with

GET TO KNOW THE

MAKING HISTORY

WITH THE WORLD CUP As the Alpine-X (Crossing)

NERA CERVINO

project linking the Matterhorn

cier Ride in 2018, the world’s

Where can you find the Matte-

Grigia (Italy) is on track to be fi-

no fewer than 44 destinations

highest tri-cable gondola lift.

rhorn Ski Paradise’s steepest

nished by the summer of 2022,

across five continents (including

Ever since, engineers have been

black run? The journey begins

Zermatt and Valtournenche have

more than a dozen with unli-

working to build the Matterhorn

at Theodulpass (3,295 m), be-

joined forces with plans to co-

mited access when buying the

Glacier Ride II (without using

fore taking the run on the Ita-

host men’s and women’s World

highest tier package). The offi-

any pylons for 1.7 km!). This

lian-side towards Plan Maison

Cup downhill races. The event

cial partnership was renewed for

new cableway will connect the

and Breuil-Cervinia. Then you

would be the first in history to

the 2020-2021 season. Holders

Klein Matterhorn and Testa

take the incredibly panoramic

take place over a national bor-

of the Matterhorn Ski Paradise

Grigia (3,480 m) and will allow

Pancheron chairlift until you get

der. Beginning at the Gobba

season or annual pass enjoy ad-

travellers to then descend to

to the southern face of the iconic

di Rollin (3,899 m) above the

ditional ski days in destinations

Breuil-Cervinia (2,050 m) using

Matterhorn, where you’ll find

Klein Matterhorn, the race is set

that are part of Ikon Pass. To

Italian lifts.

tackle travel uncertainty related to the ongoing pandemic, any Ikon Pass that ends up not being used this winter season can be deferred to next winter. A proportional credit will be reim-

Glacier Paradise (CH) to Testa

AVALANCHE

TRAINING

COURSE WITH

ZERMATTERS

bursed to pass holders if any re-

The Zermatt association of

sort is closed due to COVID-19.

guides and mountaineers is

ikonpass.com

expanding their offer for the

winter season. As more and more people seek to escape into

the initial drop of the Pista Nera

to finish in Laghi Cime Bianche

the great outdoors, Zermatters

el Cervino (n°59). The run is

(2,814 m) in Italy. Envisioned

has added an avalanche trai-

beautiful thanks to the closeness

for the start of the season in

ning course to their program.

of the Cervino, the moraines on

November, it would be both the

The participants learn how to

the right side, and the Furggen

highest and the longest (almost 5

familiarize themselves with

ridge. It’s also immediately

km) downhill in the World Cup.

the equipment (including an

steep. This magnificent 1.2 km

The event promoters hope to be

avalanche transceiver), how to

white highway boasts drops of

ready to co-host the first races

understand the Avalanche Bul-

up to 65° (with an average of

in Autumn 2022.

letin, how to recognize risks

48°). The run flattens out in the

fis-ski.com

Bahnhofstrasse 19, Zermatt Bahnhofstrasse 19, Zermatt

Zermatt Best Station in the Alps Text: Laurent Grabet | Photos: Marco Schnyder

Here, the incredible view features 38 peaks over 4,000 m, almost half of the Alps’ most beautiful mountains. On one side, the Matterhorn captures your attention, while on the other side, the horizon drifts towards the whitecrusted Monte Rosa massif.

In November, Zermatt was once again ranked the #1 ski resort in Europe by the biggest independent visitor satisfaction survey in the region. Let’s take a look at what makes Zermatt so special. In November, Zermatt was officially named the " Best Ski Resort" for the third time by The Best Ski Resort Report, an independent visitor satisfaction survey conducted every two years by the University of Innsbruck, with input from over 40,000 skiers. Zermatt boasts one of the largest skiable areas in the world. It unfolds over 360 km of slopes between Upper Valais and Breuil-Cervinia in the Aosta Valley. One section (21 km) on the Théodule Glacier is even open to skiers year-round, drawing many national teams to its slopes for pre-season training. Another key attraction: here it’s sunny almost 300 days a year. 21

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The Matterhorn ski paradise is also the highest ski area in Europe. It peaks at 3,883 m at the Matterhorn glacier paradise and goes up to 3,899 m if you include the Italian slopes, which are officially connected and easy to access. These high altitudes ensure unparalleled levels of snow (with snow cannons as backup for over 80% of the area) and breathtaking views of 38 of the 82 summits over 4,000 m in the Alps. What more could one ask for?

A Zermatt for every taste The Matterhorn ski paradise stretches from Rothorn (3,103 m) to Matterhorn glacier paradise (3,883 m) to Schwarzsee (2,583 m), passing via Stockhorn (3,532 m) and Gornergrat (3,089 m). Gornergrat can be reached by taking a darling red train, the highest in Europe, which has been on the list of Switzerland’s Greatest Excursions since 1898. No matter which way you ski from Gornergrat, the Matterhorn is always in sight. The 145 slopes that make up the Zermatt ski area are always in impeccable shape. They’re made up of 75 km of blue runs, 220 km of red, 27 km of black, and 38 km of yellow for freeriding. So, whether you’re a casual Sunday skier, a downhill junkie, or a freerider fanatic, Zermatt has got you covered.

And let’s not forget the 53 ultramodern, state-of-the-art lifts. Some 60 million francs were invested over two years to develop them, leading to the Christmas 2020 opening of the Kumme gondola, and soon, in 2022, the tricable Matterhorn glacier ride II gondola. There’s also the Snowpark that’s open most of the year (in summer on the Plateau Rosa glacier and in winter on the Theodul Glacier) and a free ski pass for children under nine years old. Children up to age 16 also ski free on Saturdays in winter.

Ski Station 2.0 Digital technologies are also being put to use for skiers in Zermatt, with free Wi-Fi available on all slopes. Ski pass holders benefit from a slew of digital perks, including ski lockers at lift base stations, personal data about your daily skiing distance and altitude, or even video footage on the Skimovie slope. In 2019, these efforts earned Zermatt the " Milestone," a renowned and highly sought-after innovation award that recognizes the best in Swiss tourism. zermatt.ch matterhornparadise.ch

Air Zermatt High-flying Adventure Text: Daniel Bauchervez | Photos: Air Zermatt

Confronted with some of the most extreme situations, Air Zermatt’s helicopter pilots have helped play a crucial role in making this exceptional company, which has been awarded multiple Heroism Awards, famous around the world. Injured alpinists abandoned at high altitudes recognize the approaching sound of an Air Zermatt helicopter as a small miracle. Founded in 1968 to respond to emergency situations in the valley and the mountains, the company has since diversified their services to include resupplying mountain huts, high-altitude construction, touristic flights, shipping, and heliski flights to help finance the lower-revenue rescue component of their business.

A year unlike any other 2020 began with a bang. Between January and March, Air Zermatt carried out over 600 rescue operations, which would have set them on course for an annual average of 1,800 missions. But then the lockdown led to a dramatic reduction in activity. In the Spring, "only three patients who had Covid-19 had to be evacuated from Zermatt and brought to hospitals in the region," explained Gerold Biner, who’s been Air Zermatt’s CEO for more than a decade. Then, starting in May, a slow return to normal life saw an uptick in the number of red and white helicopters flying to and from the Kumme gondola construction site, which connects Tufternkehr and Rothhorn, and will replace the former lift that was destroyed in a 2018 avalanche.

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The best reward of all? "The joy of having worked for this fantastic helicopter company," affirms CEO Gerold Biner, some 35 years after starting off his career as a mechanic.

Wanting to contribute to a reboot of local tourism, Air Zermatt went all in this summer by offering a 10% discount on regularly-priced panoramic flights. As a result, some 160 people per day had the opportunity to rub shoulders with the Matterhorn and Monte Rosa aboard an Air Zermatt helicopter. The year has been difficult for us all, but Air Zermatt has made out remarkably well all things considered, with business revenues "only" being reduced by 25-30%.

Simulator and accolades At no time did the company lose sight of their future ambitions. The merger with Air-Glaciers, the other major player in Swiss mountain rescues and helicopter flights, had already helped the company realize some important economies of scale, even if the two companies continue to operate their own aircraft under their own brands. To make the most of the lockdown, Air Zermatt also modernized and refreshed their Zermatt terminal. They invested in an experimental flight simulator, developed in partnership with the Swiss branch of VR-Motion, an American company. The goal? To build a highly specific and precise training tool for mountain flights and rescue operations. Although they must " first get through the health crisis," as Gerold Biner temporized, all other indicators are looking positive for the company. The big boss himself was in the limelight this summer when the Divisionär F.K. Rünz Foundation awarded him their highest distinction, the Rünzi Prize, given each year by the council to someone who has performed outstanding services for the canton of Valais. The prize is yet another example that speaks to the character and spirit of Air Zermatt and its team of Mattertal Valley guardians. air-zermatt.ch

Perfect Matterhorn Views Text: Daniel Bauchervez | Photos: Parkhotel Beau Site AG

It was the golden era of alpinism, 1907, when the Grand Hôtel Beau Site first opened its doors. Five floors of exceptionally luxurious rooms looking out to the Matterhorn. 113 years later, the hotel retains all of its charm and has recently been modernized. 1907. Theodore Roosevelt is President of the United States, Nicolas II Emperor of All Russia and Edouard VII has recently inherited the throne from his mother, Queen Victoria. In South Africa, Mahatma Gandhi is calling for passive resistance and in Finland, the first women are being elected as Members of Parliament. In Zermatt, all at the same time, the Gornergrat train is attracting growing numbers of tourists and aristocrats up the mountains. Beau Site is the hip place to be in the summer — and soon enough in the winter, too, when the trains decide, in 1928, to push their way up to Zermatt even after the first snowfall. 29

The grande dame’s grandiose facade leads into a main hall where Hercule Poirot would have fit right in, sitting next to a wood fed fire in the colder months. Parkhotel Beau Site embodies the traditions of Swiss hospitality, with the added bonus of a Matterhorn wake-up. Its impeccable service and irreproachable comfort are maintained by a team of 65 dedicated employees in peak season. It’s everything cosy luxury should be, without the stuffy attitude.

A hotel for all seasons Respect for the past doesn’t mean living in the past. The hotel underwent major renovations in autumn 2019, notably in the lobby, the reception area, the bar and the restaurants. In 2016, the spa had already been revamped with a cool 30°C pool, two large 36°C Jacuzzis, a hammam, a Finish sauna and a vitarium (a sauna-steam bath combo, with cooler temperatures). Here, whether you choose hot stones, ayurvedic with sesame oil, or Hawaiian lomi lomi style for your massage, you’re sure to be pampered. In the evening, retire to one of the hotel’s classic rooms in the main building, or in the adjoining Villa, built in 2010. Its more modern rooms are also bigger and boast larger windows. But no matter where you sleep, you’re guaranteed an incredible view of the Matterhorn. Some rooms can even enjoy the mountain view from bed, and the exceptional Beau Site tower suite has a private veranda (reached via a glass spiral staircase), which will take your breath away with over 180° of exceptional views.

Honouring local growers The dining table at Beau Site has also evolved. The Grill, its main restaurant, now serves high-quality meats and fish in an updated setting. Regional and seasonal products are a key part of the menu here. Chef Christoph Nienstedt, who worked for the Swedish Royal Family 30 years back before adopting Switzerland, makes his own sausage, dried meats, and exceptional dishes sourced from local suppliers like the Riffelalp Alpine cooperative (providing the beef) and the Ebneter organic farm (for the pork and lamb). The yogurt hails from the local Horu Dairy, the cheese is from Stafelalp, and the Emmental is made by Jumi. All these products are part of the generous breakfast offer and can also be found at 3 Seasons, the hotel’s new self-serve restaurant. And let’s not forget about the ample wine cellar. Here, Valais wines rub shoulders with Italian and French elixirs, which can be savoured at tastings at the hotel’s vinotheque, Divine. And if you’re looking for something other than wine, try the hotel’s Bar 1907, also recently updated, but still retaining all the classic charm of the Belle Epoque, complete with a live pianist after 6 p.m. parkhotel-beausite.ch

Zermatt A winter like any other Text: Claude Hervé-Bazin | Photo: Thomas Crauwels

The message is loud and clear: unlike many other ski stations, Zermatt is hoping for a 20202021 winter season that’s as open and as exciting as usual. The CEO of Zermatt Bergbahnen (Zermatt’s lift operating company), Markus Hasler, sat down with us to discuss the station’s proactive approach for the season.

Tell us: how was 2020 for Zermatt Bergbahnen? Until the lockdown happened, Zermatt was on track to set a record-breaking season. The sudden and total closure of all of our lifts on March 14 forced us to reorganize and divide our teams into two alternating groups to respect anti-Covid measures. That’s how we were able to continue maintaining the installations and reopen safely on June 7, with a focus on our Swiss customers. At the same time, the unwavering support from our financial partners allowed us to safeguard our investments and continue to advance the new projects that were already underway. Tell us about those new projects… The Kumme gondola, which is set to be operational on December 20, will be the first fully automated installation of its kind in Switzerland. It will connect Tufternkehr to Unterrothorn in two sections, and it includes a snow system that goes all the way to the base of the slopes, which is a boost for the whole sector. Then there’s the Matterhorn Glacier Ride II, which, as of summer 2022, will connect the Klein Matterhorn (CH) to Testa Grigia (Italy). It’s part of the Alpine X Crossing, which will allow visitors to travel entirely above the Alps from Zermatt to Cervinia, with various stops along the way. This connection – the highest on the massif – will help encourage significant seasonal tourism, particularly from abroad. Today, 25% of our revenues are generated in the summer, but we expect that to rise to 30% in the next three to four years.

Any thoughts on what’s to come? This year has been very particular and full of uncertainty. However, we are still optimistic and remain convinced that tourism will recover in the future, and that this health crisis will pass. This winter, pending any new restrictions that are beyond our control, the Zermatt ski area will be completely open. And to reassure our visitors, we’re offering more flexible cancellation policies: any passes not used because of Covid, a required quarantine, or a closure of the station will be reimbursed as a voucher. This winter, we’re also prioritizing our Swiss customers. Who knows? Maybe we’ll even have the same kind of boom we had last summer. Can you already estimate the economic effects of the pandemic? Because we had anticipated ending operations in the spring, the 2019-2020 season closed with a financial loss of around 15 million Swiss francs, which, thankfully, our reserves allowed us to absorb. We decided on our own accord to fully compensate the 20% salary cut experienced by our employees who were moved to part time. This winter, all the uncertainty and the lack of international visitors will likely translate to a decrease in sales revenue of around 25%. But one thing hasn’t changed: as always, everything depends on the weather! matterhornparadise.ch

Have daily operations radically changed? Not as much as you would think, even though we’ve had to adapt continuously day after day. In any confined space, both employees and visitors are wearing masks now. Protocol for cleaning and disinfecting has also been implemented for all the common areas, including the lifts. 33

Lina Jakobi The Matterhorn in Her Eyes Text: Sophie de Charbevel | Photos: Lina Jakobi

She is young and bold, and nothing can stop her. Only 24-years old, Lina Jakobi dove headfirst into pursuing a career as a photographer and a filmmaker, specialized in sport and the outdoors. Working in her favor is her love of all things Swiss, and in particular, Zermatt. Was it her childhood spent in the beautiful, rugged wine country of Rheingau, near Wiesbaden? Was it her grandfather, a photographer and mountain lover himself, who inspired her? Or maybe it was her father who incessantly made the family pose for photos while on vacation in Splügen (GR) or Les Diablerets (VD)? Either way, Lina Jakobi’s childhood memories have given her a heartfelt love and passion for photography and the great outdoors.

An accomplished sportswoman, she started skiing, biking, and hiking with her parents, her brothers and her sisters from a very young age, and embraced soccer and handball during her teen years. She then set her sights on mountain biking and running, before moving on to road biking. It all came down to two key things: the joy of exertion and the pleasure of being outdoors. Very early on, Lina took her place behind the camera to capture the world through her own lens. Her many skateboarding and snowboarding sessions provided her first shooting opportunities. After taking her Abitur (Lina is German), she embarked on a six-month journey and saw her fair share of far-off places. Her images posted on Instagram drew her to collaborate with other passionate kindred spirits, sometimes meeting in person and going off on group adventures into the mountains for a golden sunrise. Little by little, a dream began to take shape: Lina wanted to be a photographer and filmmaker. And there was one thing that drew her: that special feeling of man confronting nature and measuring up to its unbridled power. Armed with her Sony Alpha 7iii (hybrid photo-video) and her DJI Mavic 2 Pro drone, Lina now travels the world in search of images that move her. In the process, she’s found herself in Switzerland a few times. Once following the wheels of cyclist Lukas Rathgeber, who traversed 70 Alpine peaks this summer, covering over 76,000 m of cumulative altitude in only 17 days. Another time in Zermatt, shooting the 2019 Unplugged festival before boarding an Air Zermatt aircraft. It was her first helicopter flight. A chance to be fully immersed in the beauty of the Alps, as the clouds gave way to the setting sun. A moment of joy for the books, and one to truly remember. linajakobi.com

Steiger & Cie Hugging the mountains tight Text: Claude Hervé-Bazin | Photos: Steiger & Cie

Everyone’s dreaming of living in the mountains. Now more than ever. The global pandemic has reinforced many people’s wish to pack up and move to a ski resort. Florian Steiger, Oliver Herweg and Nicolas Koch - the three team leads at Steiger & Cie, an alpine luxury real estate agency with offices in Zermatt, Crans-Montana and Verbier - share their thoughts on this rising trend. In the early 2000s, high-end luxury real estate development in Switzerland’s mountains had just begun to erupt, with a lust for large, open floor plans and upcycled patina wood. Steiger & Cie accompanied the movement and was sometimes ahead of times when building a powerfully interconnected company ecosystem to meet every single one of their clients’ needs, both during and after real estate pruchases. Brokering, development, management, coordination with architects and construction teams, even legal guidance, their range of services covers the whole spectrum, making them the perfect go-to for expert advice about current market trends. 45

A renewed love for the mountains The entire world froze this spring with the arrival of the Covid pandemic. Few specialists dared to bet, at first, whether the real estate market would slip, sink, or maintain pace. Very few companies, even amongst the best, were able to anticipate what would happen just a few weeks later: demand held steady. More so, demand grew and has continued to grow ever since. Some people wanted to flee an unpleasant lockdown in the city. Some with busy lives simply found themselves (finally) with enough time to think about what matters most to them. Concepts of family and a happy home took on a whole new importance. Many people didn’t have access to an outdoor space or garden. As Swiss federal authorities sought to balance health safety with the (relative) preservation of freedom, the summer months saw numerous foreigners finally take the leap. Some started by booking apartment or chalet rentals for a month or even for the whole winter season, regardless of cost. Epidemiologists were predicting multiple waves of outbreaks; they had to act quickly. In Zermatt, Oliver Herweg witnessed a 30% increase in demand. Prospective clients had to be more committed than ever, carrying out visits with masks on and hands freshly disinfected, and tended to decide (and buy) more quickly than usual. Swiss clients also flocked to the mountains in large numbers over the summer months. And although the Zermatt market is hyper selective with few properties on offer, real estate sales in Verbier and Crans-Montana exploded - in Crans-Montana especially, where prices are lower and options more plentiful.

Since the early 2000s, new chalets in Swiss Alpine ski stations have been reflecting a growing desire for large floor plans and luxurious household services. The most exceptional homes now include private pools, a spa, a home cinema, and sometimes even a bowling alley.

1. Ref. #2787097 2. Ref. #926486 3. Ref. #2441088

A changing paradigm

The global health crisis has been a catalyst that has helped reinforce Switzerland’s reputation for high quality of life and secure property investments. Whether buying or investing in developing properties, privacy is more than ever the key word here — Steiger & Cie’s focus from the start. Giant open floor plans, spas and personal elevators have never made more sense for those who can afford it. The desire to upgrade to larger spaces is on trend, as are rising prices. Other factors surely played a role. The ecological crisis has shamed most everyone’s weekend plans to visit Barcelona or Moscow — too much CO2 spewed in too little time. And while low altitude cities were sweltering in the rising heat over the last couple of summers, the mountains kept their cool… Second residencies at higher altitudes never made so much sense. Second homes for some, but many people are looking to make a permanent move. The Lex Weber restricts construction of new second homes in communes where more than 20% of properties are already being used as holiday homes. So, as remote work continues to expand and telecommunication options improve, many people are asking themselves whether it wouldn’t make more sense to move to a place where they can spend time outdoors and send their children to smaller safer schools, with the slopes just around the corner. One could venture to say a new postmodern world is taking shape here. A world with no more rural flights that, once again, places high value on small communities and being close to nature. steigercie.ch

Zermatt in a good Mood Text: Sophie de Charbevel | Photos: Mood Collection

Launched in 2004, Mood’s rings feature a unique interchangeable centrepiece, making them perfect for any occasion. Ever growing, the brand will have a new home this winter in Zermatt… after also unveiling a boutique in Los Angeles this summer, in the middle of the pandemic. Kirchstrasse 42. At the base of the Hotel Antika, just across the street from the peaceful quiet of the cemetery, lies a 50 m2 shop designed to arouse the desire of all Mood lovers. Here, the excitement ripples across social media. Everyone’s talking about this one-of-a-kind object: a ring, a simple ring, but not just any ring. Contemporary. Androgenous. Minimalist. Playful. 100% Swiss. And always in style.

1001 rings No necklaces, no earrings, no bracelets. Mood only makes one thing: a single ring… with infinite possibilities. This beautifully simple yet technically sophisticated concept is the brainchild of jewellery designer Cédric Chevalley. A stainless steel (or more recently, titanium) structure forms the base of the jewel on which an inner ring is housed. The centrepiece is made of two separable elements that 49

support and retain the central ring, baptized addon. Originally composed of glass, today the centrepiece is available in a wide variety of materials: polymer, carbon, exotic wood, aluminium, acetate, bronze, rose gold, or even palladium. The Digit ring addons are expertly crafted out of silver, with the owner’s fingerprint cast into each unique piece. You can take the customization even further and have a ring engraved with a meaningful quote, a memory, or a sweet message for a loved one. If that were not enough, the brand recently also made their first successful foray into the world of haute jewellery, with addon that feature precious stones, like certified white or black diamonds, topaz, sapphire, or emeralds. These precious high-end Mood rings can be up to a hundred times the price of the original design… but we all know that true love is priceless.

Let Your Imagination Run Wild So, how many different models are there? It’s difficult to say, as today the brand works with innumerable inhouse ambassadors. "Dozens of new models are released each month," explains Stéphanie Pousaz, co-manager of the collection, "resulting in hundreds of different addons on site at any given time." This year’s best-selling pieces are the Boho 2.0 collection and XS set, but still to come is the new Zermatt collection, specially designed for the launch of the local boutique. The possibilities are endless, as the chameleon Mood ring gracefully adapts to fit the personality of each wearer and every brand-picked ambassador. Swiss climbing champion Petra Klinger designed addon inspired by her favourite climbing locations, while Sébastien Buemi’s collection features diamonds made from the wreckage of one of his race cars. Meanwhile, Belinda Bencic sparkles on the tennis court with her sport-chic collection that includes 11 upcycled grey diamonds (her lucky number) made from one of her very own tennis rackets. At the end of the day, only one thing is for certain: the brand has developed a fierce following, and there are no limits to the creativity of Mood lovers. yourmood.net moodjoaillerie.net

A ski touring appetizer foretaste up the Breithorn Texte : Laurent Grabet

WE TAKE CARE OF YOU The Air Zermatt Rescue Card covers residual costs of air rescue and ambulance services. Become a member now! FROM CHF

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* Rates, GTC and cards at: at www.air-zermatt.ch

The Breithorn has three distinct summits that shape the mountain’s skyline: the Occidental (4,164 m), the Central (4,160 m), and the Oriental (4,139 m). Photo: ©Valais Promotion / Tamara Berger. on the left:

Featuring moderate altitude changes in an exceptional setting, a Breithorn adventure is the perfect initiation into high-altitude ski touring. Photo: ©Zermatters.

The Breithorn is 4,000 m of ideal terrain for tackling high-altitude ski touring. This superb range is surprisingly approachable, as it only takes 1h30-2h30 of moderate effort to reach the summit from the station at the Matterhorn glacier paradise. Have you ever dreamt of reaching 4,000 m in your touring skis? Are you lacking the physical training and technical skills of a true alpinist? Do you have no prior experience in the high mountains? Are you trying to keep an eye on your budget? Not a problem! The Breithorn (4,164 m) has you covered. All you need to know is how to ski correctly in the mountains.

Moderate effort, incredible landscapes The Breithorn may be one of the most accessible 4,000 m peaks in the Alps, but that doesn’t make it any less stunning. On the border of the Italian Aosta Valley, this welcoming " broad horn" offers 2 km of gentle ridges, draped in snow and ice. Accompanied by a mountain guide, the ascent can be completed in half a day, starting at the Matterhorn glacier paradise cable car station (3,883 m) and back. The upwards itinerary requires 1h30-2h30 of moderate effort across a snow-covered expanse, followed by a gradual ascent until you reach the highest snow-capped ridge, where the uninitiated may experience some light vertigo. There, an

exceptional panoramic view awaits: when the clouds part, you can see over three dozen 4,000 m peaks, including the intimidating Dufourspitze (4,634 m) nearby, the highest summit in Switzerland. It’s enough to make you catch the mountaineering bug and want to join the Swiss Alpine Club! "We simply cannot comprehend the power of the mountains," claimed Hawaiian surfing legend Kai Lenny, when he spoke with helvet after visiting the Breithorn with one of his sponsors in 2017. "It’s so much bigger than us that it makes us insignificant…"

A descent worth savouring The itinerary can be done in a loop or by going from point A to point B and back. Either way, a delightful powder descent awaits, rewarding the effort it took to get to the top. Make sure to enforce a few stops to draw out the experience and allow yourself to savour the view. Stops you’ll likely need to take anyway, as the snow’s conditions and the high altitude take a toll on your muscles and your oxygen levels, all while filling your heart with glee. The best part? The experience only costs 115 CHF per person for a 6-person group with one guide, in addition to the 59 CHF lift fee. Money well spent for such an exceptional experience. zermatters.ch alpincenter-zermatt.ch

Dinner-shows at Backstage Hotel Zermatt’s artistic rendezvous Texte : Daniel Bauchervez | Photo : Max Parovsky

Who is Heinz Julen? Born and raised in Zermatt, he’s the architect-owner of Backstage Hotel, a designer and painter who’s simultaneously inspired by the valley’s traditions and contemporary art — a man bursting with ideas, on a quest for the extraordinary. This winter he’s putting on his own dinner-show extravaganzas. 2020 wasn’t particularly kind to Heinz Julen. The unexpected closing of the Zermatt station mid-March could not have come at a worse time, just a few weeks before the Unplugged festival was scheduled to begin. As always, the Backstage Hotel was meant to host several of the festival’s main events. And the hotel’s art gallery, the Kunstraüme, was about to feature a top contemporary painter so famous that his identity, with the show now pushed to 2021, still remains a mystery.

every artist to emerge from the shadows and blossom again in the limelight. Sky of Augustine (skyofaugustine.ch), the Joel and Romaine Müller brother-sister duo, will be inviting other talented upcoming artists to join them on stage four nights a week, in a setting reminiscent of the Unplugged festival. Their acts will be interspersed with visual and auditory journeys into Zermatt’s past, along with film extracts from the 1950s (a regular occurrence at the Backstage cinema). The icing on the cake? The performances will be accompanied by dinners prepared by chefs from the famous After Seven revstaurant (awarded 17 points by Gault&Millau). This is one performance (and meal) you don’t want to miss! heinzjulen.com backstagehotel.ch

For the time being, Kunstraüme is running "When trash becomes Art," a found-art exhibition featuring works by Swiss artist Ursula Stalder. A French artist was supposed to follow suit, but pandemic travel restrictions left the gallery no choice but to cancel. Not to be deterred, Heinz Julen took advantage of the opportunity to showcase some of his latest, biggest, brightly coloured pieces ever — which pedestrians can get a glimpse of as they walk past his boutique on Bahnhofstrasse 7b. The situation also inspired another new project. Noticing that theatre was struggling during the lockdown, Heinz Julen took matters into his own hands and decided to host his own dinner-shows at the Backstage cinema. Beginning just before Christmas, performances are scheduled for almost every night of the season. A long-awaited opportunity for 57

The Verbier International School offers an academic program enriched with extra curricular activities from the age of 3 to 16 year olds in the heart of the Swiss Alps. Ski, Tennis, Freeride and Golf Academies are available, combining individually tailored education with an intensive sports programme.

Educational Excellence in Verbier

Verbier International School For more information, please visit: www.verbierinternationalschool.ch + 41 27 565 26 56 / info@lvis.ch

Zermatt’s Watch Stores Among Zermatt’s many prestigious streets, the Bahnhofstrasse has set itself apart as a high-profile showcase for the country’s leading timepiece brands.

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At no. on the Bahnhofplatz Long live Wega www.wega-zermatt.ch Highlighting both Swiss and European luxury, this large store includes entire areas dedicated to watches, jewelry, Swiss Army knives, and leather goods. The boutique features timepieces from brands such as Oris, Maurice Lacroix, and Frédéric Constant, along with handbags by Bally and Longchamp, and extravagantly glamorous jewels by Gucci and Swarovski. May the shopping games begin.

At no. on the Bahnhofplatz Tissot takes on Zermatt www.tissotwatches.com Tissot was an important partner in the 2015 celebrations marking the 150th anniversary of the first Matterhorn ascent. The brand continues to reinforce its presence in Zermatt with the opening of this resolutely modern boutique, which includes one of the brand’s iconic watchshaped windows and features a Zermatt special-edition of the innovative T-Touch Solar.

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Hublot in residence hublot.com

Haute Horlogerie Schindler schindler-zermatt.ch To celebrate its 40th anniversary in 2018, the brand with the Matterhorn logo gave its flagship store a full makeover, complete with cream-colored armchairs and a roaring fireplace. Some 15 leading watch brands are sold here along with prestigious jewelry from brands like Chopard, Schoeffel, and Utopia. Across the street at #14, is an additional space dedicated to Tag Heuer and Zenith.

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The invincible Bucherer www.bucherer.com Famous for its collection of blue watches co-designed with the very best timepiece brands, this Lucerne-based company just refurbished its Zermatt boutique last year. As one of the 35 European Bucherer stores, this store includes a brand new Rolex boutique with a special Alpine charm (at no. 4), the result of a 100-year partnership between the companies.

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The Breitling loft boutique www.breitling.com The Solothurn-based Breitling brand has rewritten the book on shop design with their latest boutique in Zermatt. Gone are the traditional visuals connected to aviation. This store is largely logo-free with clean lines, light-colored wood and a loft-like airiness that make it a first of its kind, highlighting just how much the brand has to offer.

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A space for Patek www.patek.com

Synonymous with ultra high- quality watchmaking, Geneva- based Patek Philippe now boasts a boutique that does justice to its beautiful creations, made with such precision and craftsmanship that they are nothing short of works of art. Also available in store is ori ginal jewelry by the German brand Wellendorff.

Opened in 2016, the Zermatt store for this Nyon-based company is inside an actual chalet. It matches the town’s spirit perfectly, with its warm blend of understated elegance, wood, and black ceramic. The space even includes a wine-tasting cellar (carnotzet)- the best place to discover the Big Bang Zermatt timepiece and its engraved Matterhorn at 9 o’clock.

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Omega www.omegawatches.com The Zermatt Omega Shop opened late 2016 with special guest singer Bastian Baker at its inauguration. Located at the base of the Walliserhof Hotel, the shop is built out of upcycled zebra-like wood and features luxurious leather couches and a long modern fireplace. So, how long have you wanted to own a Speedmaster or a Seamaster?

w w w.calida.com

PURE ICONICS. SINCE 1941

CALIDA-Store | Bahnhofstrasse 49 | 3920 Zermatt

Living the high life

Precious journey Delicate, bold, refined, and ever precious, jewellers’ creations often encapsulate both material and symbolic value. Each design embodies special meaning, communicates a message, or conveys ideals. They give birth to emotions, embody dreams come true and, most importantly, each tell a story. Once upon a time there was… Text: Nathalie Cobos

Messika Bright Falcon Necklace, Once Upon A Time Collection Haute Jewellery makes a grand entrance as Messika brings this exceptional piece to life in a collection that’s straight out of a fairy tale. Calling to mind freedom, allure, and modernity, this stunning necklace is reminiscent of the firebird, a mythical creature with majestic plumage of fire that glows white-hot. This highly technical piece is a marvel of craftsmanship and exudes lightness as it drapes gently and gracefully around a woman’s neck.

Chopard Temptation Collection Necklace And Earrings Bright, irresistible colours make this exquisite collection a delectable treat. Chopard plays a bold hand by marrying tanzanite, amethyst and diamonds with a sleek titanium and gold base in the Temptation Collection. A breath of fresh air in the world of Haute Jewellery, this collection is composed of modern, easy-to-wear pieces that are both innovative and stylish, embodying unabashed luxury and mischievous creativity.

Van Cleef & Arpels Rubis En Scène Bracelet, Pièces Exceptionnelles Collection The ruby is front and centre in this exceptional piece that pays tribute to the iconic Jarretière, worn by Marlène Dietrich at the 1951 Oscars. This contemporary reinterpretation is set with 72 cushion-cut rubies which sparkle in shades that range from deep, crimson red to a rich redpurple. The two ruby-filled semi circles, accentuated with diamonds and set in a base of white gold, face off in this brightly coloured, perfectly balanced, show-stopping bracelet.

Piaget Natural Harmony Necklace And Earrings, Wings Of Light Collection Clean, harmonious lines and deep, luxurious colours define this precious collection from Piaget. Featuring Colombian emeralds of exceptional purity, and accentuated by emerald-cut and brilliant-cut diamonds, this collection is a journey to the heart of elegance, refinement, and dignified simplicity. The Natural Harmony necklace’s steady flow breaks in one sublime moment, adding an asymmetrical touch that enhances the utter perfection of this ensemble.

Chanel Tweed Graphique Necklace and Bracelet, Tweed de Chanel Collection Revered by Gabrielle Chanel, Tweed fabric is the textured inspiration behind this exceptional collection. To achieve the desired effect, metal and stones were layered and intertwined on several plains, giving these pieces a unique depth and complexity that truly embodies Tweed’s distinctive look. The Tweed Graphique necklace and bracelet pop with combined onyx and diamonds in white gold, for a Tweed-inspired design that’s as highly contrasted as it is intensely graphic.

Precious moments Finesse and grace are the defining qualities of these exquisite timepieces. These are watches that make time’s passing seem more like poetry. Their enduring beauty unlocks doors to magical destinations where even the craziest dreams comes true and the most unreasonable desires seem justified. Text: Nathalie Cobos

Bulgari Serpenti Misteriosi Intrecciati Sapphires

Van Cleef & Arpels Frivole Secrète

Subtle, interlacing pearls and sapphires embrace one’s wrist, while two mesmerising serpent heads, one of which conceals the watch face, adorn this openended bracelet. The feminine pearls and rose gold of this exceptional piece are further complimented by diamonds. It’s an enchanting creation, that pays tribute to the powerful seductive charm of the snake, the brand’s totem creature.

This open-ended watch is light, visually stunning, and adorned with delicate flowers made of fine, polished gold. So delicate, in fact, that the petals seem like they would flutter in the breeze. A gentle pivot of the flowers reveals an elegant watch face covered in round diamonds. A precious and refined secret watch.

Chopard

Piaget

Diamond And Emerald Set Watch, 2019 Red Carpet Collection

Couture Précieuse Collection

This haute jewellery watch is adorned with vivid emerald flowers and its sunning bracelet is entirely covered in diamonds. Unfolding in a corolla, the flower on the watch face reveals the passing of time while hypnotically transporting the wearer to a serene, dreamlike destination.

At the centre of a fine, white gold mesh that’s geometrically reminiscent of a chain, lies a refined mirrored dial adorned with diamonds. In fact, each knot in this piece’s delicate yet ornate lace bracelet houses a sparkling diamond. This is one cuff watch that’s simultaneously articulate, sensual, light and graceful.

Trends - Titre Trends - Sous-titre Trend - Texte

TIME IS WHAT YOU MAKE OF IT

BIG BOLD CHRONO

Bahnhofstrasse Unlimited Shopping Text: Daniel Bauchervez

"Happiness is not in money, but in shopping," claimed Marilyn Monroe. In Zermatt, anyone looking to fulfil this famous mantra heads to the heart of the station: the Bahnhofstrasse. Stretched between the train station and the Church Square, the Bahnhofstrasse is to Zermatt what 5th Avenue is to New York and the Champs-Élysées is to Paris: a showcase. The place to be and the place to shop. Here boutiques, hotels, restaurants and café terraces converge in a pedestrian area flanked with alleyways, that’s as timeless as it is cosmopolitan. Six hundred meters of pleasure and desires await exploration, accompanied by the clip-clop sounds of passing horses, the tinkling of sleigh bells, and the resounding echo of the St Mauritius church bells. Bahnhofstrasse is a quality label in itself, displaying mostly high-end products, many of which are made in Switzerland. Watches are certainly in the spotlight here, along with clothing and outdoor equipment, skis and hiking gear, high fashion, bäckerei selling rich cream and chocolate cakes (recipes that have been passed down for generations), gourmet grocery stores, art galleries, and artisans selling cuckoo clocks and high-end knick-knacks. Bahnhofstrasse welcomes it all. One wanders the street in total peace. The village is mostly car-free and even electric vehicles (the only kind allowed in the village) are banned from circulating the Bahnhofstrasse in the afternoons. Most of the shops open every day in high season, usually closing for lunchtime and on Sunday afternoons. To find your whereabouts, we have put together the Shopping Map of Zermatt. This large, fold-out map (220 x 630 mm), published by helvet, highlights all of the stores along the Bahnhofstrasse and beyond. It’s practical, easy to read, updated twice a year, and easy to obtain. Pick up your free copy in over 200 distribution points around the station, including hotels, restaurants, bars, sporting goods suppliers, ski lift stations, taxi stands, etc.

The Zermatt Shopping Map is easy to find; pick up your copy at any one of the station’s main addresses.

The Best HighAltitude Dining

Text: Claude Hervé-Bazin

It’s true: some people come to Zermatt just for the food. Zermatt itself is famous for its gastronomy and the same goes for its high-altitude restaurants, many of which are recognized by Gault&Millau or the Michelin guide. There are around 50 different high-altitude mountain huts, stübli, restaurants, bars, and buffets that offer skiers, sledders, and hikers a muchneeded break in one of the Alps’ most beautiful locations. Open from late November or early December to mid-April, this mix of traditional mountain chalets and modern establishments (as high as 3,883 m!) often have views of the Matterhorn and a chorus of other ice-capped peaks, in addition to fabulous food and ambiance. The comforting warmth of a historic chalet Those looking for a touch of nostalgia will find it deep in the Alps, near Findeln, Riffelalp, and Furi (1,867 m). Some make the journey by foot (45-60 min), while others take the Matterhorn Express, floating gently over the frozen white forests and alpine pastures. Here, in the heart of the Mattertal Valley, lies Zermatt: the crossroads of the region’s mechanical ski lifts and many exceptional dining tables. There’s the Silvana Hotel’s cosy Gitz-Gädi, where diners are delighted with rösti, fondue, charcuterie, lamb, or even goat in the company of a rustic fireplace. There’s also Simi, where another fireplace welcomes diners for expertly blended traditional and contemporary cuisine that’s accompanied by impeccable service. Or even Les Marmottes, where one can savour beef from Valais (with a pine mousse) or ibex ravioli (hunted by the owner himself!). And don’t forget Aroleid Kollektiv, sustainably run by a young couple known for their creative cuisine (with vegetarian and vegan options), along with their pottery and barista classes. hotelsilvana.ch restaurantsimi.ch les-marmottes.ch aroleid-kollektiv.ch

One of the main routes connecting Furi and Zermatt passes through the small hamlets of Blatten and Zum See, which are each home to a renowned restaurant. The picturesque Zum See, with its aged patina exterior and magnificent terrace

(complete with a view of the Matterhorn), was awarded 14 points by Gault&Millau for its high-quality, hyper-local cuisine, which expertly blends mountain classics and fine dining with dishes like veal-liver and homemade pasta, or rösti with smoked salmon on Sundays. Meanwhile, the Blatten is family-owned-and-operated by Leander and Simone Taugwalder. And if " Taugwalder" rings a bell, it’s because Peter Taugwalder was the first to summit the Matterhorn in 1869, and, oddly enough, this establishment’s owner-couple met while climbing that very same mountain! The menu here could not be more traditional with one surprising speciality: Porcini mushroom soup, served with a delicate, puff pastry crust. In winter, there’s fondu every Wednesday and a snow bar that opens in February. zumsee.ch blatten-zermatt.ch

Near the Moos-Trail, Alm specializes in homegrown trout (grilled, with almonds, poached, in salad, etc.), and ten minutes on foot from Riffelalp, is the 100% stress-free Ritti, with its heavy flagstone roof and micro-terrace hidden amongst the trees. Menu highlights include rösti and an exceptional fondue. alm-zermatt.ch ritti.ch

On the other side of the Zmuttbach River, away from the lifts, lies the traditional snow-covered village of Z’mutt. Here one can find the modest Jäger Stube, which serves robust, hyper-local meals. Walk another 30 minutes to find Stafelalp (2,200 m), known for its large and modern sun-filled dining room (entirely rebuilt after a fire) and its beautiful terrace with impressively close (the closest you can get!) views of the Matterhorn. Although it’s in one of the region’s most isolated ski areas, it can be easily reached on the #52 red slope. From there, the Hirli chairlift quickly gets you to the Schwarzee (2,583 m) hotel-restaurant, which more than guarantees exceptional views. matthiol.ch schwarzsee-zermatt.ch

Charming alpine chalets can also be found near Findeln along the #5 blue route. This former mayen is now one of the station’s most renowned gourmet destinations, with two 81

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must-see restaurants that were both awarded 14 points by Gault&Millau. Chez Vrony, perhaps the most famous of the two, shines a spotlight on creative and often organic products from Valais (like their homemade charcuterie). Their chill-chic ambiance features fur-covered lounge chairs on the terrace and an interior designed by Zermatt architect and artist Heinz Julen. There’s also Findlerhof, which famously flies an iconic Swiss flag over its gigantic, panoramic terrace. It’s known for its offbeat spirit, the warm welcome provided by its owners Franz and Heidi, its truffle ravioli, its quiche, and its gargantuan Matterhorn rösti dish. Those arriving on skis must first drop their gear at the small, white chapel, then descend by foot. Three other high-altitude restaurants deserve a visit: Adler Hitta (very "chill and grill," with occasional live music, and a summer jacuzzi), Enzian, and Paradise (recently acquired by Vrony). chezvrony.ch findlerhof.ch adler-hitta.ch paradisezermatt.ch

What about Riffelalp? There, set your sights on the Italian restaurnat Al Bosco, found inside the panoramic (and very chic) 5-star Riffelalp Resort (2,222 m). Its extra-large terrace is usually frequented by skiers tackling the Riffelberg red ski run. Slippers for inside the resort are provided. riffelalp.com

What about the Italian side? Here, it’s difficult to escape the espresso break… assuming you have your travel documents (and a few Euros) in your pocket. Just after crossing the ridge, the Aosta Valley-style fondu, ravioli, risotto, ossobuco, polenta, and, of course, tiramisu, from Bontadini beckons. Surrounded by sweeping, panoramic terraces at 3,100 m, at the foot of the southern face of the Matterhorn and the Furggen ridge, this locandastyle restaurant also has a high-quality self-service area. A bit lower (2,750 m), above Plan Maison, lies the almost legendary Chalet Étoile, which has been run since 1974 by Swedish chef Ulla Frassi and her Italian husband Cesare. The menu is an Italian-Swedish fusion of farmer’s market ingredients that’s simultaneously elegant, surprising, and delicious.

rante Pizzeria, which boasts incredible Alpine views. At the Blauherd station (3,103 m), the Blue Lounge is known for its flammkuchen (an Alsatian tarte flambée), but one should consider continuing on to Fluhalp (2,620 m), a sturdy and welcoming mountain hut built in 1930s, which can be reached from the red Rotweng or from Rothorn. The menu includes memorable Valais dishes like pasta and mouth-watering homemade tartes, which are sure to bring a smile to your face as you soak in the ambiance and the seasonal live music. rothornpizzeria.ch fluhalp-zermatt.ch

If you go even higher, taking the Trockener Steg cableway and the Furggsattel chairlift, you reach Gandegghütte. At 3,030 m, and with one of the most beautiful views of the Alps, this ex-mountain hut was transformed into a restaurant-bar overlooking the Théodule glacier. Every year (almost), it welcomes the world’s highest altitude music festival: Unplugged. Gandegghütte’s local specialities are known for refreshing weary travellers, and best of all, you can even stay the night and be the first on the slopes the next morning. Now, if that’s still too close to earth for you, continue on until you reach Klein Matterhorn and have breakfast at Matterhorn glacier paradise (3,883 m)- it’s truly a special treat to dine at the highest altitude restaurant in Europe! gandegg-huette.net matterhornparadise.ch

chaletetoile.it

As close to the summit as possible At even higher altitudes, the ZBAG lifts provide access to every station and stopover where one can eat. One of the best stops at Rothorn (3,103 m) is the wooden Risto83

Verbier International School

A first-class education Text: Claude Hervé-Bazin | Photos: Verbier International School

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Since the Belle Epoque, Switzerland’s private schools have had a reputation for being some of the best in the world. Most are located along Lake Geneva, but a few favour the mountains instead, notably in Villars-sur-Ollon (VD), Hasliberg (BE), Zugerberg (ZG), and more recently in Valais, with the 2010 opening of Verbier International School. Keeping a close eye on Mont Gelé and Mont Fort, this institution offers students a first-class education high on Alpine sports and the arts. All Swiss private international schools capitalize on the country’s reputation for being serene and safe, and all seem to share a common belief that high-quality education is the first step towards creating a better world — a world without borders, in stark contrast to currently rising demagogic and populist trends around the globe.

Teaching global perspectives The mission of Verbier International School is ambitious, with an education that aims to go "beyond the curriculum" to shape students into principled critical thinkers and socially conscious global citizens. What exactly does that mean? "Going beyond simple knowledge to develop attitudes and skills that will help them throughout their whole lives" asserts the school’s Headmaster, Thibault Descoeudres. And how does a school do that? " Through the satisfaction of a job well done. Through sport. Through diversity (20some nationalities are represented in the student body). And by proposing activities that include the arts, debates, and conferences. We teach students how to think by and for themselves and express their opinions, all while taking into account fellow pupils’ feelings and ideas." In short, the school aims to prepare the next generation for a future driven by open exchange and multilateralism.

The added value of sport Thibault Descoeudres is an avid sports fan who’s a highly-experienced skier, mountain biker and paraglider. "Competitive sports taught me a lot of things: hard work, resilience, how to lose, how to pick yourself back up… I try to pass that on to our students," he explains. All of the school’s student families and collaborators share those values. And the school’s location in the Val de Bagnes makes it the perfect playing field for that kind of education. No less than a dozen physical activities are on offer for students, including the excellent sports training offered by the Ski Academy and the Freeride Academy. " These programs are open to any child who wants to practice their sport while also

getting a high-quality education. Selection criteria are not solely based on athletic ability," specifies the Headmaster. Training sessions are held two to four times a week, alternating between Zermatt (in fall) and Verbier (during the ski season).

Art etc. In addition to its gorgeous mountains, Verbier boasts an exceptional cultural offering. In the context of the Verbier Festival, and in collaboration with violinist Justin Lamy, music and arts education are also central pillars in the school’s curriculum. Vocal training, pottery, painting, sculpture, photography, and theatre are all part of schooling here, in addition to partnerships with the Verbier 3-D Foundation’s sculpture park and its artists in residence. Professors also arrange activities and training programs that range from cooking classes with a renowned chef to field trips to Geneva’s CERN’s large particle accelerator. The student body’s diversity and rich family histories also play a role. And at the end of the day, at Verbier International School, it all comes down to one thing: the kids love going to school here! verbierinternationalschool.ch

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Zermatt’s Lifts Go Green Text: Sophie de Charbevel | Photo: Marco Schnyder

Ever conscious of the ecological impact that results from developing this natural environment, the Zermatt lift operating company (Bergbahnen) has spent the past 20 years actively reducing their footprint, to the tune of up to one million francs each year. A sustained, longterm effort that deserves recognition. As one of Europe’s highest ski stations, Zermatt is inherently more protected from the effects of global warming and any lack of seasonal snow (even though 80% of the ski area, excluding the glaciers, have a built-in backup system for artificial snow). And yet Bergbahnen Zermatt has voluntarily adopted environmental protections and policies dating as far back as 2002, which revolve around three primary pillars: an efficient use of resources, a global approach to energy, and constant renaturation. Regular upgrades and investments have ensured the station stayed abreast of the latest and most efficient technical infrastructure. Every aspect of daily life has been taken into consideration, from transportation to snow cannons, construction, restoration, the acquisition and maintenance

of vehicles… all of it is designed to reduce energy consumption and embody a way of life that is as eco-friendly as possible. One example is the station’s 68 engines, which are more expensive to operate but which pollute 11-13% less than traditional models. To meet their high-energy needs, Bergbahnen Zermatt relies heavily on local hydroelectricity and has made significant investments in solar energy, which heats and powers the Matterhorn glacier paradise restaurant (which is certified Minergie-P), the Trockener Steg station, and, most recently, the Matterhorn glacier ride lift. These achievements are all the more impressive when one takes into account the fact that the restaurant is perched at a dizzying 3,883 m - it even has its own microbiological treatment plant, which filters wastewater directly onsite; a veritable achievement in its own right! And when it comes to maintaining and restoring the natural environment, the renaturation pillar of their efforts covers any area of the ski domain that may be impacted by construction. A detailed inventory was compiled and efforts are underway to revegetate older sections of the ski area which may have been damaged or polluted. Today, over 85% of them have already undergone some form of ecological restoration, while outdated infrastructure is carefully dismantled, and lift cables are continuously being upcycled for bridge construction in Asia. All of these efforts combined led to Zermatt Bergbahnen being awarded the well-deserved 2015 Swiss Revegetation Award, something all of us can recognize as a great achievement towards a sustainable future. matterhornparadise.ch

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