I always enthusiastic about learning new things.
2018 Liu, Jia-Xin PROTFOLIO
劉
家
欣
L i u , J i a -X i n National Taiwan University of Science and Technology
I am a student majoring in industrial design and have the strong interest in visual design. Design is a broad field and that’s why make it so attractive. I am really interest in learning everything about design especially advertisement, visual effect, and communication. In the future, I hope I can take advantage of my special background to create good works. I want to be a designer who owns the ability to feedback the society and make the world better.
Experience
Award
2015
46th World Skill competition - Graphic Design
2016
Study at NTUST Design Department
Joined Power of Asian Design Workshop Culture Design group
Vice national player
2016
Intern at Agua Design
46th World Skill competition - National - Silver
2017
Joined Power of Asian Design Workshop
46th World Skill Competition-
2017
Intern at Summer code Product Design group
Graphic Design— north district — Gold
2018 Liu, Jia-Xin PROTFOLIO
TA B L E O F CONTENTS
2018 Liu, Jia-Xin PROTFOLIO
01 03
02 04
Design Details
01 / Braised dishes Restauraunt 王長發商號 Logo 02 / Agua Design project - 招牌製造所 Logo 03 / A-Lin Official Site Logo
04 / Reno Gordon individual music studio Logo
LOGO DESIGN 9
01 03
02 04
Design Details
01 / Fortant Merlot red wine brand Logo 02 / 花生糖 package Logo
03 / NASA brand logo (practice)
04 / Fantasia Educational Institute Logo
IDENTITY DESIGN •
Wordwave Festival
•
Reno Gordon
•
Fantasia Educational institute
•
Wang-Chand-Fa restaurant
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.08
Design Subject _ Activity Identity Material _ Composite
Company _ assignment_ Wordwave Festival
Wordwave Festivla Identity
The goal of the activity is to promote reading and make everybody immerse in books. The entrepreneur will invite celebrities to share the book with the audience.After a lot of analyze of information, I decide to focus on difference of the interpretation between the reader and author.I try to scan books and move it random while scanning. The outcome is random either. This represent the various of translations between literature and reader. Although the content is the same, every person will have different, unique interpretation after reading.
01
ACTIVITY IDENTITY
IDENTITY DESIGN
13
2018 Liu, Jia-Xin PROTFOLIO
Design Details
Tickets Design ( Full, Student, Discount, Group, Early bird)
IDENTITY DESIGN 15
01
02
Design Details 01 / tickets
02 / application items
2018 Liu, Jia-Xin PROTFOLIO
IDENTITY DESIGN 17
01
02 03
Design Details
01 / advertisement board
02 / identification bracelet 03 / identification
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2018.02
Design Subject _ Company Identity
Tools _ Cenima 4d, Photoshop, Illustrator Company _ Individual DJ
Individual Music Studio
Reno Gordon is a professional DJ in our country. His remix is a fusion of traditional Chinese rhythm and modern beats which is a 'breakthrough' in DJ remix. The logo using the initials (R and G) with loop sign to bring out his fusion style . It means every loop every beat in the music are all stand for Reno Gordon.
02
BRANDING
IDENTITY DESIGN
19
2018 Liu, Jia-Xin PROTFOLIO
LOGO Ideation: Extract the initials (R&G)
pantone 2915 c pantone 7683 c pantone 2767 c
IDENTITY DESIGN 21
01 02
Design Details
01 / Music cover poster in the studio. 02 / Cover on SoundCloud.com
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2018.04
Design Subject _ Company Identity Material _ Composite
Company _ Fantasia educational Institute
Fantasia Educational Institution Fantasia is a kindergarten that focuses on nature teaching. It wants to guide children to learn and grow in the most natural way, color, and environment. The main colors are warm blue and warm orange. Hope to bring happiness and wisdom to kindergartens.
03
BRANDING
IDENTITY DESIGN
23
2018 Liu, Jia-Xin PROTFOLIO
C0 M55 Y85 K0 C70 M15 Y10 K0
IDENTITY DESIGN 25
Patterns Design
Moscots Design
2018 Liu, Jia-Xin PROTFOLIO
IDENTITY DESIGN 27
01 02
Design Details
02 / Canvas bag
02 / Uniform design
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.08
Design Subject _ Company Identity Material _ Composite
Company _ Wang-Chang-Fa restaurant
Wang-Chang-Fa — Braised dishes restaurant
Wang-Chang-Fa has a long history of its special cuisine and popular among Taiwanese. Moreover, braised dishes are traditional snakes in Taiwan! I use Taiwan’s retro style to interpret the long history of the restaurant. In order to make the design perfect, I do a lot of research to learn the Old-style typography about Chinese character. The chosen colors are the main color appear in early Taiwan’s printed paper.
04
BRANDING
IDENTITY DESIGN
29
2018 Liu, Jia-Xin PROTFOLIO
LOGO Ideation
Extract the retro style of Chinese Character.
IDENTITY DESIGN
31
VISUAL DESIGN •
Herbert Matter ZINE
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We Hve Band
•
Big & Small leaflet
•
HongKong Impression
•
New & Old in Taipei
•
Dive into 1 of 100 foods in Taiwan
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.06
Design Subject _ Editorial Design Material _ Composite
Company _ assignment_ zine
01
Zine Design
Herber t Matter Zine
The zine introduces the masterpieces of Herbert Matter. The main purpose of his works is inviting people to learn from his style and use their own visual language to interpret his work.
VISUAL
DESIGN
35
2018 Liu, Jia-Xin PROTFOLIO
VISUAL DESIGN 37
Concept
The idea for the cover actually came from the darkroom photography technique in which the photographers use a red light in the darkroom when developing black and white film.
The inner part used the concept of cut and paste, typography, and overlapping to reinterpret Matter’s visual language. In the final part of this zine, not only layout and graphics were applied to show Matter’s style but other materials were also used to generate the visual experience from his masterpieces.
2018 Liu, Jia-Xin PROTFOLIO
Pages overview p.1-p.18
p.2-3
p.4-5
p.7-8
p.9-10
p.13-14
p.15-16
VISUAL DESIGN 39
p.5-6
p.7-8
p.11-12
p.11-12
p.17-18
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2016.09
Design Subject _ Visual Identity Tools _ Photoshop, Illustrator
Company _ #assignment_ We Have Band
Concept of WHB visual design
WHB band is a heavy metal rock band, whose music always brings us to another fantasy world. After experiencing their inspiring works, a strong yet smoothly flowing image came up in my mind. I tried to reorganize those pieces of image into a powerful geometric pattern and put other small figures together to create the feeling that shows the spirit of their musics.
02
MUSIC COVER DESIGN
VISUAL
DESIGN
41
2018 Liu, Jia-Xin PROTFOLIO
01
02
03
Design Details
01 / booklet inner 1 02 / booklet inner 2
03 / album cover design
VISUAL DESIGN 43
LOGO Ideation
WHB is consist of 3 person, so I turned each letter into the image of three member.
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.03
Design Subject _ Communication Design Material _ Composite
Company _ assignment_ Big & Small
Big & Small Identity
The exhibition allowed people to discover the interesting things between large size and small size. The designer used unusual proportions on the objects to distort the viewers’ perception. For this poster, I used two different size persons looking at each other to exaggerate the paradox. By using ‘person’ on the visual identity, the audiences can directly feel the variation of the proportion.
03
Leaflet / Identity
VISUAL
DESIGN
45
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.08
Design Subject _ Poster Material _ Composite
Content _ Taiwan promotion
04
Book Mark design
Hong Kong Impression
Hong Kong is a fast-paced city. When I was traveling by city bus in Hong Kong, this idea appeared in my mind. The bus traveled very quickly and I could not clearly appreciate these scenes. All the scenery is as blurred as a strong wind.
VISUAL
DESIGN
47
2018 Liu, Jia-Xin PROTFOLIO
VISUAL DESIGN 49
01 02 03 04
Shooting scene
01 / Lung-Chung dispensary
02 / Central-Mid-Levels Escalator and Walkway System
03 / Tai-O fishing village 04 / Mong-Kok district
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.08
Design Subject _ Communication Design Material _ Composite
Company _ assignment_ Your country
05
Poster Design
New & Old in Taipei
This is a zine showing the clash among the new and old things in Taipei. Taiwan had been colonized by many countries so we have a rich historical background. For the visual expression, I used hamburger as the representative of Taiwan’s multicultural environment and three topics are implied in it: food, transportation, architecture.
VISUAL
DESIGN
51
2018 Liu, Jia-Xin PROTFOLIO
06
Time _ 2017.08
Poster Design
Design Subject _ Poster Material _ Composite
Content _ Taiwan promotion
iw Ta ! y He
an
!
Dive into 1 of 101 unique foods of Taiwan
This is a poster promoting Taiwan’ s delicacies. Talking about Taiwan, many people might first think of bubble milk tea. Thus, I used scuba diving to illustrate the uniqueness of this drink awaiting for people to explore into it.
VISUAL
DESIGN
53
PRODUCT DESIGN •
ALVIX _ A drone for extreme sport player
•
CRO-X _ Freely stools
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2016.06
Design Subject _ Product Design Material _ Composite
Co-worker_ Lian-Yu-Lin
ALVIX - A Drone for sport player
This drone is specially designed for extreme sport players. The main function of this drone is to monitor the user’s safety. The system of safety monitor connects the receiver, just like a sport watch worn on the user’s wrist and acquire information about the body immediately.
01
Drone Design
PRODUCT DESIGN
57
2018 Liu, Jia-Xin PROTFOLIO
If the user is in emergency, the receiver will send the alert to the drone and the drone will make sound to inform the others. Since it is designed for extreme sport players, the drone must bear a lot of frictions and bumps. We redesign the structure of the drone to enhance its endurance to collision and also make it easy to take out.
PRODUCT DESIGN 59
01
02
Design Details
01 / product detaila ideation 02 / random ideation
2018 Liu, Jia-Xin PROTFOLIO
PRODUCT DESIGN 61
The final form of the drone is a cylinder divided vertically into three part. The top part is camera lens, the middle part is the propeller, and the bottom is the case protecting the whole parts of the drone.
2018 Liu, Jia-Xin PROTFOLIO
PRODUCT DESIGN 63
Modeling integrity / Crashworthiness Anti-collision / Landing stability
2018 Liu, Jia-Xin PROTFOLIO
Time _ 2017.08
Design Subject _ product design Material _ Composite
Company _ assignment_ stools
Cro-x freely stools
The fundamental concept of this project is 'Freedom'. Comparison to chairs, stools owns the ability to have more changes, because of it has no restriction on its using direction. I try to use the most basic structure to define the new shape of stool.
02
furniture Design
PRODUCT DESIGN
65
2018 Liu, Jia-Xin PROTFOLIO
User Research
In order to have a mutual standard of 'Good Stool' in our team, we design an experiment to figure out this issue. Proper height, comfortable size, the steps of people sit on a stool, are all the factors we consider in this paper.
PRODUCT DESIGN 67
The basic function research -
To have a mutual standard of a 'Good Stool'. 1. Most of the people cover about 80% of a chair when sitting on it. 2. According to the collected information, the most suitable radius of the stool is 175mm-150mm. 3. According to human factors, the most comfortable height of stool is 340 mm-370mm.
2018 Liu, Jia-Xin PROTFOLIO
Chair
Stool
Structure
Sketches
Chairs have 'chair back', which set a limitation of using situation. However, high adaptive is the feature of stools. The user can move freely without restrictions. But traditional stools not always focus on both function and appearance.
PRODUCT DESIGN 69
Development 01
02
The most basic structure is : (Top surface) ďź‹ (Chair legs) These are the jigsaws I use to construct this product. The coming chapter going to shows product's development.
2018 Liu, Jia-Xin PROTFOLIO
Structure Introduction Using the geometric method to calculate the stable structure.
PRODUCT DESIGN
71
Know more about me on
Know more about me on
ISSUU.com
Behance
https://issuu.com/430988/ docs/2018_winter
https://www.behance.net/ chiohoogoda675