I always enthusiastic about learning new things.
2017 Liu, Jia-Xin PROTFOLIO
劉
家
欣
Liu,Jia-Xin National Taiwan University of Science and Technology
Major in Industrial Design
I am a student majoring in industrial design and have the strong interest in visual design. Design is a broad field and that’s why make it so appealing. I am really interest in learning everything about design especially advertisement, visual effect, and communication. In the future, I hope I can take advantage of my special background to create stunning works. Such as using designed-pattern on the surface of products to make it looks more delicate or using 3D techniques to create stunning figures. I am able to combine my major with commercial design to create high-quality works. Moreover, I want to be a designer who owns the ability to feedback the society and make the world better.
Certificate Technician certificate Visual Communication Design class B Graphic Design class B Prepress Process class B
Award 46th World Skill competition - Graphic Design Vice national player 46th World Skill competition - National - Silver 46th World Skill CompetitionGraphic Design— north district — Gold
2017 Liu, Jia-Xin PROTFOLIO
COMMERCIAL Design VISUAL Design PRODUCT Design FINE Arts
2017 Liu, Jia-Xin PROTFOLIO
COMMERCIAL DESIGN WHB Music Cover Reno Gordon Remix Cover Taipei Fine Arts Museum- leaflet Taiwan's Food propaganda poster Taiwan Beer package Wang-Chang-Fa Restaurant Identity Icever Identity Sun Gleaner package Jet Flash package Fortant Merlot Package
2017 Liu, Jia-Xin PROTFOLIO
WHB Music cover WHB band is a heavy metal rock band, whose music always brings us to another fantasy world. After experiencing their inspiring works, a strong yet smoothly flowing image came up in my mind. I tried to reorganize those pieces of image into a powerful geometric pattern and put other small figures together to create the feeling that shows the spirit of their musics.
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WHB logo WHB is consist of 3 person, so I turned each letter into the image of three member.
2017 Liu, Jia-Xin PROTFOLIO
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RENO GORDON Reno Gordon is a professional DJ in our country. His remix is a fusion of traditional Chinese rhythm and modern beats which is a ‘breakthrough’ in DJ remix. I created a logo for Reno Gordon using the initials (R and G) with loop sign to bring out his fusion style. Moreover, the client prefered a symmetry shape, so I made both letters to hook to each which seems to be similar to the loop sign.
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Create a 3D model in Cenima4D
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Use Photoshop to enhance visual effect
2017 Liu, Jia-Xin PROTFOLIO
Taipei Fine Arts Museum — exhibition of small and big The exhibition allowed people to discover the interesting things between large size and small size. The designer used unusual proportions on the objects to distort the viewers’ perception. For this
poster, I used two different size persons looking at each other to exaggerate the paradox. By using ‘person’ on the visual identity, the audiences can directly feel the variation of the proportion.
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Dive into 1 of 101 unique foods of Taiwan This is a poster promoting Taiwan’s delicacies. Talking about Taiwan, many people might first think of bubble milk tea. Thus, I used scuba diving to illustrate the uniqueness of this drink awaiting for people to explore into it.
a iw a n H ey ! T
!
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The purpose of selected printing method is to present the texture of Chinese couplets, which represent good luck in Taiwan.
2017 Liu, Jia-Xin PROTFOLIO
Taiwan Beer has launched cocktails targeting the young people, but I found that the original package design looks unattractive for the young generation. I did some analysis investigating the popular drinks among the youngsters and tried to redesign the can.
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I created four characters representing the young people for different cocktail flavors. They are Hipster, Internet Geek, Sports Lover, and Socialite. The character is divided into
two parts: the upper part is the face and the lower part is the body. Consumers can mix two cans with different design to create their own character. This design not only bring new colors, but also fun to the consumers!
2017 Liu, Jia-Xin PROTFOLIO
Package Mockup
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Wang-Chang-Fa —Braised dishes restaurant Wang-Chang-Fa has a long history of its special cuisine and popular among Taiwanese. Moreover, braised dishes are traditional snakes in Taiwan! I use Taiwan’s retro style to interpret the long history of the restaurant. In order to make the design perfect, I do a lot of research to learn the Old-style typography about Chinese character. The chosen colors are the main color appear in early Taiwan’s printed paper.
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Logotype Design
2017 Liu, Jia-Xin PROTFOLIO
Icons of the products
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Package mockup
Icever is a store which sells various drinks and ice cream. The feature of the store is that every drink contains fruits! Sweet and sour is really relaxing in summer! I designed not only its logo but also poster. The strong contrast of the color brings customers to image the sweet and sour of the drinks. And the tilt image of the drink gives some visual experiences for customers to make them more impress of the product.
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Logotype Design
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Sun gleaner is a handmade noodle factory. They want a package design to promote its products. Noodle is traditional Chinese food, so I try to connect some Chinese elements to the design. Calligraphy, which also stands for Chinese culture, is the elements I finally choose. It has some similar texture with noodle such as smoothy, clear, and powerful.
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Package Mockup
2017 Liu, Jia-Xin PROTFOLIO
Package Mockup
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Original File
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Jet Flash package design This is a USB package design from Transcend. This is not a real project but a task from World Competition. The time of whole design process is limited — only for 4.5 hours. The task including logo design and package design (including the structure). Because of the limited time, I decided to use most of the time to design the structure of the package. The
material of the package is limited too. It can only use one piece of A3 paper to create a structure. The final structure I design has a special part which can pack the USB without other material and also play a role as a window which makes customers more easy to view the inner product.
2017 Liu, Jia-Xin PROTFOLIO
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Real Scene Shots
2017 Liu, Jia-Xin PROTFOLIO
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This is a red wine package design, which made in the pure village in France. I use the main colors of grape to create the image of nature. Moreover, in order to make a colorful visual image different from the common package on markets, I try to put vivid green on the package to attract attention from customers. In logo design, I put the image of vines in it to make the figures look more natural and fluent. There are two nails on both sides of the logo, it represents the nail on the Oak barrel.
2017 Liu, Jia-Xin PROTFOLIO
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實果色紅的熟成 ，醇香富豐味氣 新 清出發 散 合 混 的 氣 空 著 隨 香 口 ，絲如緻細寧單；香麝與李梅的 度緻精其將配搭的美完 ，順柔感 一酪乳及類肉與議建 。遺無露表 。配搭點甜力克巧與可亦 ，用享起
2017 Liu, Jia-Xin PROTFOLIO
VISUAL DESIGN Wordwave Fesival Identity Herbert Matter Zine Shadow's Journey Taiwan's New and Old zine
2017 Liu, Jia-Xin PROTFOLIO
The goal of the activity is to promote reading and make everybody immerse in books. The entrepreneur will invite celebrities to share the book with the audience.After a lot of analyze of information, I decide to focus on difference of the interpretation between the reader and author. I try to scan books and move it random while scanning. The outcome is random either. This represent the various of translations between literature and reader. Although the content is the same, every person will have different, unique interpretation after reading.
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圖形演變 Image
字體 Fonts
標準色 Color
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2017 Liu, Jia-Xin PROTFOLIO
Herbert Matter Zine The zine introduces the masterpieces of Herbert Matter. The main purpose of his works is inviting people to learn from his style and use their own visual language to interpret his work.
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The idea for the cover actually came from the darkroom photography technique in which the photographers use a red light in the darkroom when developing black and white film.
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The inner part used the concept of cut and paste, typography, and overlapping to reinterpret Matter’s visual language. In the final part of this zine, not only layout and graphics were applied to show Matter’s style but other materials were also used to generate the visual experience from his masterpieces.
2017 Liu, Jia-Xin PROTFOLIO
This is a map from dormitory to classroom in Yun-Lin University The aim of this project is to design the unique map for the route from dorm to classroom. I walk back and forth on this route to find some elements different from usual. The shadow is the topic I finally choose. I discover that there is a lots of shadow from other objects accompany my shadow on the way. Moreover, in the middle of the route, there is no tree, no streetlight, so my shadow looks lonely then. I found that Shadow is a key element on the way and also connected to body temperature feeling. Therefore, I visualize the status of the shadow and connect the temperature feeling to create my own map!
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Real Scene Shots
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New & Old in Taipei This is a zine showing the clash among the new and old things in Taipei. Taiwan had been colonized by many countries so we have a rich historical background. For the visual expression, I used hamburger as the representative of Taiwan’s multicultural environment and three topics are implied in it: food, transportation, architecture.
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Bike / MRT The most convenient public transportation in Taipei is MRT. We use it almost everyday and it has facilitated our daily activities. Before MRT was built, however, bike was one of the major transportations in Taipei. Nowadays, these two kinds of transportation coexist in Taipei! Bike was promoted to be a public transportation system which is known as Ubike.
Steam bun & Hamburger Steam bun is one of the traditional breakfasts in our country, but over time new foods and different cuisines were introduced into Taiwan resulting in change in eating habits. Today, hamburger has the same status as our steam bun!
BeiMen / Taipei 101 The tallest building in Taiwan, Taipei 101 which represents advancement and authority, is located in Taipei! Many historical buildings can also be found in Taipei, such as BeiMen which is perfectly reserved in the city. Both of them are popular tourist attractions!
2017 Liu, Jia-Xin PROTFOLIO
PRODUCT DESIGN Salt & Pepper container Table light Drone Tape Dispenser
2017 Liu, Jia-Xin PROTFOLIO
hygienic
convenient
humorous
Selected Materials
easy to use
funny shape
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switch
stainless steel
selected glass
bottom
open to supplement
‘RATATOUILLE’ is a stylish and convenient spice container that you should have in your kitchen. You can easily control the amount of salt and pepper when seasoning your food and open/recap just using a single hand. The design of this spice container is based on the shape of a mice, but this unique design also allows people to think beyond their imagination. The lid knob was designed to resemble a mice ear making users feel like they
thick plastic
are touching lovely animal’s head. The shape of the container is bent designed to make the grasp comfortable. The transparency of the glass material represents the sense of trust, while stainless steel provides superior functions and elevates the sense of value. Besides that, the transparent bottle lets the user know the remaining quantity and plays the role of reminding the user to refill the spice.
2017 Liu, Jia-Xin PROTFOLIO
SDT semantic differential techinique
We use this method to analyze the real jar already on markets. By this form, we know more details about how to define a good spice jar. Moreover, the form make us use the aspect of customers to look into the product and gives us a basic idea of our design.
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2017 Liu, Jia-Xin PROTFOLIO
ORBIT is a minimalist desk lamp. The function of this lamp is intended to create a powerful atmosphere in a working space. I tried basic geometric shapes and elements in our daily life to construct the structure of the desk lamp. After several trials, I found that the combination of two oval shapes has the most charming appearance.
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My thinking sketches before I find the elements -- geometry figure
I tried a lot of geometric figures combination to find the form of light.
2017 Liu, Jia-Xin PROTFOLIO
Final sketch draw by Photoshop
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This drone is specially designed for extreme sport players. The main function of this drone is to monitor the user’s safety. The system of safety monitor connects the receiver, just like a sport watch worn on the user’s wrist and acquire information about the body immediately.
2017 Liu, Jia-Xin PROTFOLIO
CAMERA 4K/60fps�4K/30fps
LIGHT speed 72KM/H
PROPELLER speed 72KM/H duration 30mins
PROPELLER Protecter
BODY Anti-collision Crashworthiness 1000+
Work by Lien Yu-Ling , Liu Jia-Xin
If the user is in emergency, the receiver will send the alert to the drone and the drone will make sound to inform the others. Since it is designed for extreme sport players, the drone must bear a lot of frictions and bumps. We redesign the structure of the drone to enhance its endurance to collision and also make it easy to take out.
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The final form of the drone is a cylinder divided vertically into three part. The top part is camera lens, the middle part is the propeller, and the bottom is the case protecting the whole parts of the drone.
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2017 Liu, Jia-Xin PROTFOLIO
The concept of this tape dispenser is to distort the common usage of it. In contrast to the traditional tape dispenser which is pulled horizontally to get the tape, Latape flips the pulling direction. It turns the direction to vertical and makes the knife part as the highlight of the product.
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Size: 7cm*7cm*4 cm Material: Plaster, Bronze
2017 Liu, Jia-Xin PROTFOLIO
FINE ARTS Wall painting Syphony -- Water color painting Below the surface -- Acryl painting
2017 Liu, Jia-Xin PROTFOLIO
Illustration design on the wall This is a case from the factory of tire’s rubber producing, and the working content is to design the illustrations and paint it on the wall in their worker’s restaurant.
2017 Liu, Jia-Xin PROTFOLIO
I am a leader in this project. I learn a lot of management skills in this project. The whole illustration is design by myself but the picture on the wall is completed by teamwork.
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My teammates are awesome! I really appreciate their hardworking so that we can do the project perfectly on time.
2017 Liu, Jia-Xin PROTFOLIO
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Size: 297mm x 420mm Material: Water color painting 2010 (13 years old)
Symphony While the inspiring orchestra was playing the masterpiece, the flowing, powerful motions on the stage are also amazing arts. I catch the motion of the musician and director while performing and make my arts works seem active. Random brush strokes and blur color blocks are important in this work.
2017 Liu, Jia-Xin PROTFOLIO
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Size: 91cm*72cm Material: Acryl painting 2014.3 (16 years old)
Below the surface We used to use our perspective to view, to judge everything. But have we ever think our role in different aspect? If we use the perspective of goldfish. Are we look like a robot or a human? Are we really live like a human?
THANKS LIST Chen, Chiu-Hiu Lee, Kan-Tsai Xie, Sheng-Fa Jimmy Ko Summer code advertising agency and everyone who helps me grow