識別手冊 Identity Booklet
Wordwave Festival Identity Booklet 2
Begins a chapter where words and voices meet The goal of the activity is to promote reading and make everybody immerse in books. The entrepreneur will invite celebrities to share the book with the audience.After a lot of analyze of information, I decide to focus on difference of the interpretation between the reader and author.
I try to scan books and move it random while scanning. The outcome is random either. This represent the various of translations between literature and reader. Although the content is the same, every person will have different, unique interpretation after reading.
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華文朗讀節 識別手冊
基本系統 Identity System
Wordwave Festival Identity Booklet 6
標準字 Logotype
最小尺寸
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華文朗讀節 識別手冊
Wordwave Festival Identity Booklet 8
標準色 Color
色彩應用範例 Examples
C 0 M0 Y0 K0
C 25 M25 Y40 K0
Panetone P 1-1 c
Panetone 453c
R255 G255 B255
R197 G186 B157
C 0 M0 Y0 K100
C 85 M0 Y15 K0
Panetone Black c
Panetone 638c
R0 G0 B0
R63 G168 B203
C 2 M73 Y80 K0 R203 G99 B62
Panetone 7578c
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色彩應用比例 Proportion of color area
華文朗讀節 識別手冊
Wordwave Festival Identity Booklet 10
字體 Fonts
概念 Concept
閱讀，經由視覺將文字訊息傳送至腦海中，隨著個人經驗與 記憶的不同，意識中與文字相互連結的元素重新建立起訊息
的形象，如同掃描器接收資訊，各種變因都將隱隱作用，在
無法預期之下形成獨一無二的模樣，，似娓娓道來波動的音 流，細膩而蘊含著無以言喻情感，文字、聲音與記憶包含在
其中，將掃描手法投射於朗讀與華文在人與人間的差異中， 形成的獨特魅力。
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圖形演變 Image
華文朗讀節 識別手冊
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華文朗讀節 識別手冊
應用項目 Visual Identity
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票券 / 全票 . 學生 . 早鳥 . 團體 . 優待
Tickets / Full . Students . Early Bird . Group . Discount
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華文朗讀節 識別手冊
Wordwave Festival Identity Booklet 16
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華文朗讀節 識別手冊
徽章 / 32mm*32mm
Badge / 32mm*32mm
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明信片 / 90mm*123mm
Postcard / 90mm*123mm
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華文朗讀節 識別手冊
Wordwave Festival Identity Booklet 20
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識別證 / 85mm*123mm
Identity card / 85mm*123mm
華文朗讀節 識別手冊
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↖ 室外海報 / Poster
↘ 室外旗幟 / Outdoor Flag
華文朗讀節 識別手冊
Wordwave Festival Identity Booklet 26
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Designer
劉家欣 Liu, Jia-Xin
Concept
劉家欣 Liu, Jia-Xin
Photographer
王馨瑜 Wang, Hsin-Yu
王馨瑜 Wang, Hsin-Yu
華文朗讀節 識別手冊