CONCEPT Over the past three years, we have learnt everything we need to prepare us to sprint into industry, and take it
Taking advantage of the Olympics being held in the UK this year, and it being around the same time, we have
all in our stride. The imagery and the tagline ‘on our marks’ is meant to show that completing our degree is not
used this as the basis for the concept. While we don’t want the show to be associated with the Olympics
us reaching the finish line, but merely us all raring to go at the starting line into the industry.
themselves, we like what they stand for in terms of representing the best in their field. We want to celebrate the talent that there is at Leeds College of Art. The reason behind the illustrative style is that we don’t want one face or look attached to a certain course for the whole show, or too closely linked with a sporty look.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
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