CONCEPT Over the past three years, we have learnt everything we need to prepare us to sprint into industry, and take it
Taking advantage of the Olympics being held in the UK this year, and it being around the same time, we have
all in our stride. The imagery and the tagline ‘on our marks’ is meant to show that completing our degree is not
used this as the basis for the concept. While we don’t want the show to be associated with the Olympics
us reaching the finish line, but merely us all raring to go at the starting line into the industry.
themselves, we like what they stand for in terms of representing the best in their field. We want to celebrate the talent that there is at Leeds College of Art. The reason behind the illustrative style is that we don’t want one face or look attached to a certain course for the whole show, or too closely linked with a sporty look.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
1/5
PROMOTIONAL POSTER
PRIVATE VIEW INVITATION
We have created a simple, yet bold single-sided promotional poster that contains all of the necessary
The invitation would be double-sided. The purpose of the front it to get your attention. The reverse side
information about the event. The aim of the poster is to be bold and eye catching, so we want the focus to be
contains the information about the private view. The design is consistent with the rest of the promotional
on the image and the tagline.
material. The information side of the invite has had the colours reversed in order to break up the bold colour. This more minimal use of colour could lend itself well to foiling or embossing to add some more detail and make it look more desirable.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
2/5
EMAIL INVITE
EXHIBITION GUIDE/BOOKLET COVER
This is a variation of the poster, which has been created to be used as an email invite. The main different with
A slight variation on the artwork used throughout the rest of the campaign. The front cover suggests moving
this though is that the text has been adjusted so that it will be clear at a smaller scale and easy to read online.
off, as though you are embarking on your journey around the show using the map contained within. The back cover is as though you have been taken back to the start, so you have completed a full lap.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
3/5
EXTERIOR SIGNAGE
INTERIOR SIGNAGE
Simple, high-impact signage to grab the attention of passers-by.
Simple, typographic way-finding signage. Even though it’s not labelled as being for the End of Year Show, it is still obviously part of the same range due to the visual consistency. It is important that this communicates clearly as people need to be able to find their way around the college.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
4/5
WEB BUTTON The web button stands out on the Leeds College of Art website. It should intrigue those visiting the website to want to find out more, while those who already know about the show can easily identify what they are looking for as the design is consistent with the rest of the campaign.
Chris Anderson & Maya Srivastava - BA (Hons) Graphic Design
5/5