What/Why/When

Page 1

BRIEF ONE

Baking Selection

WHAT Create a range of baking products that have character driven visuals to suit the younger audience.

WHY Applied Illustration - SOI Appropriate Concept - SOI Packaging Product - To apply my illustration to a thought out concept that could be a real product. Apply a concept of illustration across a range of products.

WHEN Research started Character concepts/ideas started and chosen Developing character to be applied to packaging Packaging nets to be completed Completed by end of March

DELIVERABLES Brand Identity Custom typeface, type specimen 3 Baking Mixes containing appropriate content Packaging for self-raising/plain flour, bicarbonate of soda, baking powder, hundreds & thousands, food colouring Designs applied to apron, oven gloves


BRIEF TWO

Film Night

WHAT Create a brand that produces a poster a week to promote selected films.

WHY Illustration in context Collaboration experience Interest in film and poster design

WHEN Posters underway Web presence completed Promotional material concept in discussion Large sign in production Everything completed for end of FMP deadline

DELIVERABLES Brand Identity Selection of posters Website, Blog, Online shop, twitter/facebook page Poster tubes Large cinema sign Promotional material


BRIEF THREE Paper Toys WHAT A series of 3 paper toy characters each with 3 seperate designs which will be packaged individually.

WHY Another platform for illustration/character application Something that is more creative with the idea and outcome Back to crafting A product which has collectable appeal

WHEN Research started and analysed All 3 series concepts completed by 9th March (2/3 done) Nets completed for all 3 series by 16th March All 9 character designs completed by end of March Packaging to follow

DELIVERABLES 3 series of paper toys with different concepts each with 3 designs Packaging for all 9 paper toys Printable version Online shop


BRIEF FOUR

T-shirts + Packaging

WHAT Brand and create a series of 3 seperate t-shirt concepts each with 3 designs and individual packaging.

WHY Applied Illustration - SOI Products that can be produced and sold - SOI Produce a creative piece of pacakging for a product that wouldn’t normally have packaging produced for it

WHEN Research in t-shirt packaging started Final concepts for all 3 series by 16th March Areas of design for each series chosen by 16th March Start designs 18th March Packaging ideas to follow

DELIVERABLES 9 t-shirt designs Packaging for individual t-shirts Online shop Prints of each design


BRIEF FIVE Illustration Book WHAT Design a series of 4 illustrated short story books which are based on selected music lyrics.

WHY Applied Illustration - SOI Chance to develop illustration to more than just a static character by creating background set, animated characters and scenes. Book Binding

WHEN Research into short story books needs to be fully investigated 4 chosen songs by April Ideas for song lyrics illustrations from April onwards All illustrated to follow Book Binding to follow

DELIVERABLES 4 illustrated short story books


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