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Issue #3
THE
TIMES
The official publication for 8th Avenue Watch Co.— retailer of independent Swiss made watches
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Feature watch
Alpina horological smartwatch
EDOX Grand Ocean Extreme Sailing Series, Special Edition
Introducing graham - watchmakers since 1695
the latest from our instagram
Edox Official Timekeeper of the Extreme Sailing Series.
8th Avenue Watch Co. are delighted to welcome Graham Swiss watches in-store
Our favourite recent posts.
Oris Aquis Depth Gauge The critically acclaimed Oris Aquis Depth Gauge returns, now with a blackened case and a yellow rubber strap.
The bridge between Silicon Valley and the Swiss Watch Industry.
#8thavewatchco
ORIS New brand at 8th Avenue watch co.
The Oris Aquis Depth Gauge is the first divers watch to measure depth by a special feature built directly into the sapphire crystal.
Oris Aquis Depth Gauge
Feature watch
Oris Aquis Depth Gauge: Expertly crafted, the joint between the crystal and the case is sealed by a Zytel-gasket, shown in yellow to the right. In blue, the milled channel in the sapphire crystal.
FEATure watch The Oris Aquis Depth Gauge The critically acclaimed Oris Aquis Depth Gauge returns, now with a blackened case and a yellow rubber strap. The Oris Aquis Depth Gauge was hailed by the international press as one of the most innovative diving watches of the century when it was launched in 2013. It answered the challenge of how to build a depth gauge into a mechanical watch. It had a pioneering depth gauge function, developed and patented by Oris. In keeping with the company’s 110-year heritage, Oris’s solution to producing a mechanical watch with a depth gauge was pragmatic, with an inlet in the crystal at 12 o’clock. Beneath that was a channel milled into the outside edge of the crystal covering the dial. The inlet allowed water into the channel, creating a watermark that corresponded to yellow depth gauge indications marked on the crystal, giving the diver a clear readout to a depth of 100 metres. Gaskets between the crystal and the case meant the watch was still water-resistant to 50 bar (500 metres). The genius behind the function was in the application of Boyle-Mariotte’s Law, which states that ‘pressure x volume = constant’. In the case of the Aquis Depth Gauge, this means that as a diver wearing the watch descends into the deep, pressure builds, compressing the volume of air in the channel and allowing water to enter the watch through the inlet.
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This lateral, Oris-patented solution appeared surprisingly simple to some observers, but it’s typical of the Oris philosophy – to find a way of creating the best possible watch at the best possible price. The Oris Aquis Depth Gauge is a ‘real watch for a real person’, as the company strapline promises. Now Oris has added a second version of the famous diver’s watch to its line-up. The new watch has a yellow rubber strap that features two additional ground-breaking Oris innovations – the safety anchor that prevents the strap from breaking loose, even after a heavy impact; and the sliding sledge clasp, which enables the wearer to adjust the size of the strap without undoing the clasp. The watch’s 46mm steel case has a resilient, sporty black DLC finish, and the unidirectional rotating bezel inlay is made of tungsten, a material as hard as emerald. Oris’s automatic Calibre 733, based on Sellita SW 200-1, beats inside the watch, powering a date window at 6 o’clock and a power reserve of 38 hours.
RRP $3,850
Product Features • • •
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Ø 46mm Automatic movement Oris cal. 733, based on Sellita SW 200-1, with date window at 6 o’clock Multi-piece 46mm stainless steel case, screw-in case back and crown protection with black DLC coating. Water-resistant to 50 bar/500 metres Diver’s unidirectional revolving top ring with tungsten inlay and minute scale Protected screw-in crown with black DLC coating Sapphire crystal, double domed with antireflective coating on both sides, featuring a milled channel that allows water into the watch as part of the depth gauge function. Yellow metre scale read off against watermark in channel milled into sapphire crystal Black dial with applied indices and Nickel hands, both with white Super-LumiNova® inlay Yellow rubber strap with Oris-developed safety anchor and quick adjustment sliding-sledge folding clasp Set includes waterproof case, additional black rubber strap and strap-change tools
NEW
ALPINA ANNOUNCE THE SWISS HOROLOGICAL SMARTWATCH, POWERED BY MotionX® The Horlogical Smartwatch: The bridge between Silicon Valley and the Swiss Watch Industry. Powered by MotionX®, the Swiss Horological Smartwatches are capable of bi-directional communication with iPhone and Android apps. The Swiss Horological Smartwatch is the synthesis of high-tech innovation and traditional Swiss watch craftsmanship; it is the link (no pun intended) between modern and classic, and the bridge between Silicon Valley and Switzerland. There is no digital screen on the Swiss Horological Smartwatch. Instead, the beautiful laser cut hands on the watch dial display information in analog form. The Swiss Horological Smartwatches retain their natural classic beauty and can deliver the benefits of the quantified self, all without ever having to recharge a battery.
The first Swiss Horological Smartwatches will support the following functionality: Always-on Time & Date MotionX® Activity Tracking Sleeptracker® Sleep Monitoring Sleep Cycle Alarms Get-Active Alerts Adaptive Coaching 2+ Years Battery Life MotionX® Cloud Backup and Restore
Lives — Swiss watches, sneakers, general men’s grooming Loves — Cycling, lacrosse and my dog Sherlock — not in that order! Guilty Pleasure — Gelato Messina in Fitzroy, it’s next level Top Watch Tip — If you don’t like the way a watch looks don’t buy it, no matter what the brand or the pressure from your squad! Follow — @bridgeandbarrel
Introducing Sidd Padmanabban, Founder of Bridge & Barrel; Horology and Menswear Blog Sidd is a Melbourne-based writer focusing on all things horology, menswear, and just generally cool stuff in and around Melbourne. He’s the founder and editor of the watch and menswear blog Bridge and Barrel since its inception in 2013, and recently visited 8th Avenue Watch Co. to curate his edit of most coveted pieces;
Bell & Ross, BR 126 Carbon Orange, Limited Edition of 500 pieces ‘A really sleek chronograph that can either fly under the radar or be a bold statement. Classic Bell & Ross styling and crisp execution makes this one really appealing.’
Edox Grand Ocean Chronograph Automatic ‘Big, bold, and blue. EDOX nails all three here, but manages to keep it sophisticated and wearable. Goes great with your yacht.’
Alpina Horological Watch ‘Finally, a smart watch that watch lovers can get behind, without having a computer screen strapped to your wrist. Apple, or Android, they’ve got you covered. A+’
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8th avenue presents
EDOX Grand Ocean Extreme Sailing Series, Special Edition Sailing has been in the blood of prestigious Swiss watchmaker Edox for more than 50 years. And since 2008, the Edox Grand Ocean collection of distinctive marine-themed timepieces has wowed watch and water sports fans alike. Edox has also embarked on a maritime adventure, becoming Official Timekeeper of Extreme Sailing Series, to be sailed at eight venues across three continents in 2015. After successfully hosting the spectacular grand finale to the 2014 season Sydney, Australia will host the final Act of the 2015 Extreme Sailing Series December 11-13, 2015, where the season champions will be crowned. Thousands of spectators are expected to line the waterfront at Mrs Macquaries Point to watch as the best in the business, including some Australian home-grown talent in Seve Jarvin and the crew on
GAC Pindar, go head-to-head on a racecourse set between the Royal Botanic Gardens and Sydney Opera House. The racing features some of the world’s best skippers in thrilling close-to-shore duels in high-tech multi-hull craft. The Grand Ocean Extreme Sailing Series Special Edition is a unique watch celebrating this partnership, with Edox providing an essential element for sailboat racing - precision timing. The 48mm Special Edition is a striking example of Edox’s craftsmanship, a legacy that dates back more than 130 years.
Hand-assembled at the Edox base in Les Genevez, the Special Edition is water-resistant to 30 ATM (300 metres or 900 feet) and features a “toothed” black and silver rotating diver’s bezel and black leather water-resistant strap. Luminous hands and indices mean vital readings be easily seen in low-light conditions. The Special Edition’s rugged multiple-piece case construction gives it an edge in quality unmatched by competitors’ products in a similar price bracket. Jura-based watchmaker Edox has been producing fine, precision timepieces since 1884 and is the Official Timekeeper for the Extreme Sailing Series and Dakar Rally.
Housed in a stainless steel, black PVD case, the Special Edition is big, bold and beautiful, displaying hours, minutes, seconds, an easy-to-read big date and chronograph, all seamlessly powered by an automatic Edox calibre 45 “engine”.
Product Features -
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Edox crown and/or pusher with double O’ring Luminescent hands and/or indices Sapphire crystal Screw-down crown Water resistance Chronograph Day-date Diving bezel PVD Stainless steel Automatic 100 meters – 10 ATM
8th avenue presents
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NEW
Introducing Graham – WATCHMAKERS SINCE 1695 8th Avenue Watch Co. are delighted to welcome Graham Swiss Watches in-store. product specifications Functions
Calibre
Case
Water Resistance Dial
Strap
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Chronograph (seconds, 30 minutes counter). GMT / second time zone. Big date with double discs at 12 o’clock. Hours, minutes, seconds Calibre G1733, automatic bi-compax chronograph, x28’800 A/h (4 Hz), Incabloc shock absorber 28 jewels Power reserve: 48 hours 47 mm steel case Steel with black PVD left hand fast-action start/stop trigger and reset pusher Steel and sapphire bezel - Blue with GMT scale Domed sapphire crystal, anti-reflective coating on both faces Stainless steel case back with Royal Marine crown symbol 330 feet / 100 m Black dial with blue counters White Super-LumiNova hands and numerals, white skeleton GMT hand with white Super-LumiNova head and red contour Integrated black rubber, calf or croco. Blue rubber or croco
Impressive sizes, fancy colours, bold designs, advanced material, high-technical features; GRAHAM watches will take a fancy to anybody at first glance. Their presence in daring watch making is not random. GRAHAM’s main focus is to celebrate its heritage descending from George Graham, an eminent British watchmaker, scientist and friend of the astronomers, also known as the father of the chronograph, by challenging design and technique. George Graham is the pioneer of modern watch making. He invented the start and stop device of the chronograph in 1725, the dead-beat and cylinder escapement, the mercury pendulum, to name a few. He built the most precise clock for the Greenwich Royal Observatory which timed most of the Naval achievements of the 18th century. He created lots of science instrument for astronomers and physicists. Faithful to this visionary tradition, GRAHAM puts a great deal of effort into challenging itself, reinventing and improving its luxury machinery. They do not see any limits to technology and aesthetics. It is part of their DNA. Open-minded, they cultivate a
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Graham New brand at 8th Avenue watch co.
taste for advanced technologies using high-tech materials and innovative machining processes...always with a twist! Their team works with passion and ambition. The watches surprise for their originality, uniqueness and richness of detail. GRAHAM perpetuates its values by offering contemporary outstanding timepieces with an undisputable technical know-how of a true Swissbased manufacture. The trend-setter Chronofighter features the renowned GRAHAM signature: the trigger on the left side of the case which guarantees the most instinctive and fastest use of the chronograph functions. The Silverstone range bears an impressive array of racing skills and adrenaline. The fast chronographs feature the racing colours and are enhanced by sophisticated functions. All is about endurance. The iconic Swordfish is a tribute to their passion for contemporary art. The fresh and retro-futuristic look of the model arouses curiosity and catches the gaze in a hypnotic grip. This is their architectural vision of watch making. Their collection
is crowned with Haute Horlogerie masterpieces powered by complex mechanisms such as the enchanting Geo.Graham line or the Moon retrograde tourbillion. In keeping with their tradition and rich heritage, GRAHAM is a wonderful human adventure aimed at reaching way beyond technical and aesthetics limits. That is what makes GRAHAM a trans-generational brand. George Graham would have been proud. GRAHAM hope that people enjoy their collection and vision of watch making with the same enthusiasm and emotion that they felt in creating it. - GRAHAM
THE LATEST FROM OUR INSTAGRAM Our favourite recent posts. #8thavewatchco
Listed from top, left to right. 1. 88 Rue Du Rhone - Double 8 Origin - Quartz Chrono 45mm - Classic and sophisticated with a modern feel, this splendidly simple stainless steel chronograph exudes Swiss craftsmanship at its finest @88rdr #88rdr 2. Edox - LaPassion Open Heart Automatic 23mm - This range celebrates love. @edoxswisswatches #edoxwatches 3. Luminox - Field Automatic Day Date 1800 Series – Automatic 43mm: More andmore people are discovering the magic of mechanical movements automatic movements interact with you,
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as the movement of your wrist keeps them wound - with no battery change. Allmodels have black textured dial centers, sapphire crystals and case backs to view the movement.@luminoxusa 4. Thanks Sam for popping in today and picking up your new Edox Grand Ocean Chronograph Automatic for the Spring Races @TheBachelorAu @samjameswood #thebachelorau @edoxswisswatches 5. Wenger Edge Romans - Quartz 34mm #wengerwatches #wenger 6. Edox Hydro-Sub Automatic 46mm - 50th Anniversary Limited Edition / Stainless steel with blue dial / metal
bracelet @edoxswisswatches #hydrosub 7. Alpina Seastrong Diver 300 Chronograph - Big Date @alpinawatches 8. Glycine - F104 – Automatic 40mm – Conceived in the fashion of a cockpit instrument @glycinewatches #glycine 9. Claude Bernard - Sophisticated Classics – Quartz 39mm - Timeless, sophisticated and affordable. @claude_bernard_watches 10. Alpina Ladies Comtesse @alpinawatches #alpina #comtesse 11. Introducing you to our new brand ORIS - For over 100 years Oris has been
making watches in Switzerland. Their watches are purely mechanical and are marked out by their distinctive design as well as the red rotor, the symbol of Oris mechanicals.. Featured Oris watch is the latest specialist timepiece to be developed as part of the elite ProPilot range. @oriswatch #oriswatches 12. Victorinox Swiss Army Maverick Automatic 43mm. Functionality meets contemporary design. Perfection in every detail. First mechanical movement in the Maverick collection. @victorinox #VSA 13. JEANRICHARD Aquascope - Black Dial - Steel and black, the standard palette for a diver’s watch. This version of the
Aquascope features a vertically satinfinished and polished case with a satinfinished rotating bezel in black eloxed aluminium @jrwatches #jeanrichard 14. LUMINOX - 25 years - Quartz 44 mm #luminox #navyseal 15. JeanRichard - Aeroscope - 44mm Automatic - The engraved dial available in different colours was inspired by the Japanese print “The Great Wave at Kanagawa” which is one of Katsushika Hokusai’s most famous prints @jrwatches #jeanrichard 16. Regal: Bell & Ross WW1-96 Grande Date – Automatic 44mm: It was inspired
by a pocket watch case @bellrosswatches 17. Sporty. Functional. Affordable Claude Bernard’s new Aquarider - a range of versatile sports-focused pieces. Just arrived in-store @claude_bernard_ watches #claudebernard #aquarider 18. Limited Edition: Victorinox Swiss Army I.N.O.X. Naimakka - Quartz 43mm - features green camo Naimakka strap in special edition display box. @victorinox #VSA #INOX #Naimakka #limitededition 19. Bell & Ross BR 123 Automatic 41mm. Embodies the spirit of avant-garde innovation, combining vintage style with ultra-contemporary technology and materials @bellrosswatches
www.8thavenuewatchco.com.au
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NEW BR 126 CARBON ORANGE 路 Limited edition of 500 pieces worldwide Download the BR SCAN app to reveal exclusive content