FREE
Issue #1
THE
TIMES
The official publication for 8th Avenue Watch Co.— retailer of independent Swiss made watches at Emporium Melbourne.
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FEATURE WATCH
60 MINUTES IN MELBOURNE
8TH AVENUE PRESENTS
BELL & ROSS NIRVANA
WRISTY BUSINESS
Event
Talk
Spend Your Time
Bell & Ross
Luke Myers, Head of Concierge at Emporium gives his insider tips on how to make the most of your stay in Melbourne.
The Military Type BR 03 Ø 42 mm. An aviation watch designed for professionals.
Men’s Style / Bell & Ross event, full range in store.
A chat with Edox CEO Alexandre Strambini
The Edox Hydro Sub Launched in 1965, the Edox Hydro Sub was an ultra-tough diver’s watch that was waterresistant to an incredible, for the time, 500m. 50 years later, Edox pays tribute in an impressive limited edition.
Automatic AL-525 | 30 ATM (300 M) | Date | Sapphire crystal | Unidirectional 60 min diving bezel | Screw-in crown | Transparent screw-in caseback | Superluminova on dial and bezel indexes
AlPINA SEASTRONG - DIVER 300 AUTOMATIC
Feature watch
FEATURE WATCH THE EDOX HYDRO SUB Launched in 1965, the Edox Hydro Sub was an ultra-tough diver’s watch that was waterresistant to an incredible, for the time, 500m. Last year, nearly 50 years later, boutique family owned Swiss watchmaker Edox brought this legend of the deep back to play a special part in a unique North Pole challenge and to mark the company’s 130th anniversary.
The Hydro Sub comes with a metal bracelet but also a collector’s box housing an additional orange and water-resistant leather strap and tool to change the bracelet.
Limited to 350 pieces worldwide, the Edox Hydro Sub North Pole Limited Edition was the official timepiece of an expedition by champion free diver Christian Redl and Australian photographer Markus Fillinger to the geographic North Pole in February 2015.
The Hydro Sub pays testament to Edox’s expertise in superbly engineered and highly waterresistant timepieces, a heritage began in 1961 with the launch of the revolutionary Delfin, waterresistant to 200m thanks to its cutting edge double-crown gasket, double caseback and extra shock proofing.
The pair trekked from northern Canada through extreme conditions (temperatures down to -40 C) to the North Pole where Redl made the first-ever free dive — without breathing gear — under the ice cap. Redl wore the Hydro Sub during the mission and on his historic plunge into the frigid waters.
As featured in Men’s Style Issue #63
The Hydro Sub played a vital part in the mission; like its 1965 predecessor it is water-resistant to 500m but this model also has a unique moveable crown protector to shield the crown from the extreme conditions that Redl and Fillinger encountered.
Specifications Movement Edox 802, Chronometer COSC Certified Display Hours, minutes, seconds, date Dial
Blue, orange indices
Case Stainless steel case 316L, with orange rotative crown protection bezel Diameter 49 mm with crown protection, 46 mm normal diameter Water-resistance
500 metres
Bracelet
Stainless steel 316L
Limited Edition
350 pieces worldwide © Marcus Fillinger_www.alphadog.com
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The 49mm watch has an officially certified Swiss automatic chronometer movement at its heart and the caseback is specially engraved to mark the North Pole mission.
The 2015 North Pole expedition was the supreme test for man and machine, just the sort of challenge that fits the ethos of the Les Genevez-based Edox. To celebrate its 130th anniversary, Edox released special updated editions of several of its most influential timepieces; the Hydro Sub, the Les Bemonts Open Vision Automatic and the revolutionary 1970’s World-Timer watch, the Geoscope. HYDRO SUB REF. 80201 3 BUO BU
SPend your time
60 Minutes in Melbourne
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Luke Myers, Head of Concierge at Emporium GIVES HIS Insider Tips ON HOW To Make The Most Of Your Stay in Melbourne
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Yarra River
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Sites to Visit
4. Shrine of Remembrance
Royal Botanic Gardens Melbourne
Train Line
1. Melbourne is famous for its ever flowing entertainment. Enjoy one of the many live shows at the beautifully restored Princess and Her Majesty’s Theatres or head down to the Arts Centre. Her Majesty’s Theatre
York City — long and skinny; where you take a seat up at the bar, chat with the staff and the diners either side of you. The pasta is hand-made and full of love. Mix and match pastas with sauces – my pick is Ravioli Carbonara. Enjoy.
219 Exhibition Street, Melbourne VIC 3000 Pellegrini’s Espresso Bar Arts Centre
66 Bourke Street, Melbourne VIC 3000
100 St. Kilda Road, Melbourne VIC 3004
2. One of my favourite places to dine is Pellegrini’s. It’s one of Melbourne’s oldest restaurants, now in their 61st year of operation. Family run, full of character, honest Italian fare. It reminds me of the old fashioned diners in New
3. To keep that crisp concierge look, I rely on nothing more than a fresh cut by Brent at Millennium Hair and my tailored Ted Baker suit. Both located at Emporium Melbourne. Don’t forget to visit Concierge to organise free delivery of your shopping to your inner-city hotel or office.
Emporium Melbourne 287 Lonsdale Street, Melbourne VIC 3000 Millennium Emporium
way around on the many bike tracks. Along the Yarra River and a visit to the Shrine of Remembrance are some good spots to start.
Level 3 shop 004a Shrine of Remembrance Ted Baker Emporium
Birdwood Ave, Melbourne VIC 3001
Store 8, Ground Floor
4. I love Melbourne for its multiculturalism and diversity suburb to suburb — it can feel like you’re in a completely different country when you’re only five minutes down the road. One of the best ways for me to experience this is on a bike. I highly recommend jumping on one of the Melbourne Bike Share cycles and exploring the innercity suburbs by navigating your
5. Last but not least; there’s nothing like watching the mighty Hawthorn Hawks win a game at the MCG. Being the sporting capital of the nation, Melbourne is the place for sports! Melbourne Cricket Ground (MCG) Brunton Ave, Richmond VIC 3002
Emporium Melbourne What’s it all about?
Emporium Melbourne hosts 225 premium stores in the heart of the CBD. The Centre features a mix of Australian and international designers, innovative concept and flagship stores and world class architecture. The Centre connects to Melbourne Central, the Myer Melbourne department store and to David Jones via pedestrian bridges and tunnels.
It also indelibly connects with Melbourne’s history and its heart. 75 years after the establishment of the Myer Emporium on Lonsdale St, Emporium Melbourne once again occupies its position as the city’s premier retail centre, committed to deliver a world class retail experience effortlessly integrating a fusion of fashion, culture, food and art.
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8th avenue presents
AVIATION BR 03 Ă˜ 42 MM
BR 03 - 92 CERAMIC MILITARY TYPE Automatic. Matte black ceramic case. Khaki dial. Superluminovafilled numerals, indices and hour and minute hands. Ă˜ 42 mm. Sapphire Crystal. 100m.
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An aviation watch designed for professionals, the BR 03 with its 42 mm diameter is a genuine alternative to the 46 mm diameter BR 01. Its size as well as its finishes and functions complement the BR 01. The AVIATION BR 03 collection comes in several versions according to mechanism type, case materials and dial colours.
8th avenue presents
BR 03 - 92 CERAMIC Automatic. Hours, minutes and seconds. Date. Matte black ceramic case. Ă˜ 42 mm. Hands coated with a photoluminescent material. Sapphire Crystal. 100 m.
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EVENT
Bell & rosS nirvana! Men’s Style / Bell & Ross EVENT, full range in store Bell & Ross recently co-hosted an exclusive dinner to unveil the Basel 2014 collection and also to celebrate the Bell & Ross brand profile in Men’s Style, Summer 2014/15 issue. The collection was presented to a high calibre guest list spanning the sporting, entertainment and retail worlds.
“Absolutely love the watches” Callan Ward Australian Rules Football player, GWS
“CHEERS FOR A BRILLIANT NIGHT” Tom Williams
Pictured above: Stephen Coniglio, Pedj Bojic, Callan Ward and Bernie Ibini wearing their Bell & Ross watches. SCHMOOZING
Television celebrity
“GREAT EVENING WITH BELL & ROSS” Helen Gregory Men’s Style editor Michael Pickering gets the evening underway.
An eye-catching display of Bell & Ross timepieces were tried and tested.
Co-CEO, Gregory Jewellers
November 2014, Sydney
Pictured above: Bell & Ross watches on display.
bell & ross dinner
“A TIME TO REMEMBER” Edward Urrutia
Introducing luxury French watch brand Bell & Ross to a select group of influential Australian men was the aim of a dinner held by Men’s Style and Lion Brands Australia in late 2014. With a growing profile in this market for its highly technical and very manly timepieces – beloved of pilots, policemen and special forces around the world – guests were able to try on a wide selection of Bell & Ross watches ferried lovingly to the venue by Lion Brands CEO Graeme Goldman. Thanks to Mr Tom Williams, GWS Giants stars Callan Ward and Stephen Coniglio, and Sydney FC stars Pedj Bojic and Bernie Ibini for their attendance, as well as Keystone Group and Johnnie Walker for their support of what was a most enoyable evening. www.bellross.com
Tom Williams and Peter Holder.
Photographer and Bell & Ross collector
“showing plenty of dasH bell & Ross” Peter Holder
autumn 2015 Issue #63
Callan Ward and Stephen Congilio with Graeme Goldman.
which big city hotels are value for money?
The final toast of the evening.
carS
of 2015
a guide to this year’s major motors
see more
Australian Football Player (soccer), Sydney FC
from
budget luXury
Watch Editor, Men’s Style
“GREAT NIGHT AND A GREAT RANGE OF WATCHES” Pedj Bojic
Tips and tricks for modern life
Use the free viewa app and scan this page to see video of our intimate dinner introducing the Bell & Ross brand to Australia.
Stephen Coniglio, Pedj Bojic, Callan Ward and Bernie Ibini.
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Johnnie Walker Platinum Label to finish.
Johnnie Walker’s Teddy Joseph.
she’s
the one Discover why
trending noW
From suits to shoes, the season’s best looks
meet kodi Smit-mcpHee our finest young actor on fame and fashion
groom boom
winning new products for hair and beard care
Steve Smith on ‘shave face’ Irvine Welsh on fitness Street style from Paris and Milan
Simone Holtznagel
men’s style
is our newest star
Pictured Above and right: Event featured in the Autumn 2015 Issue #63 of Men’s Style.
Specifications As featured in Men’s Style Issue #63
WRISTY BUSINESS A chat with edox ceo alexandre strambini
A former Swiss pro tennis player, Alexandre Strambini nevertheless always had family connections to watchmaking, and has overseen the growth of heritage Swiss brand Edox since joining the company in 1999. Strambini was recently in Australia due to Edox’s role as official timekeeper of the Sydney leg of the Extreme Sailing Series. Why do you like the association of the Edox brand with sport? When you’re an ex-sportsman you have very strong emotions [about sport] and we like to try and convey these emotions to others. When you make watches, you always try to design watches that will evoke emotions in people, so we try and associate our watches with something that will underline those emotions, like Extreme Sailing or the Dakar Rally. Despite your background as a pro tennis player, watchmaking is in your DNA, correct? My grandfather was a watchmaker and my father has always been involved in the watch business as well. I heard a lot about watches when I was young so it’s kind of logical that I’m now in the same business.
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What is your understanding of the brand’s profile in Australia? We have changed distributors three years ago [to Lion Brands Australia] and really, it started almost from zero profile then to now, where after three years I can say we are developing the business in the correct direction. I’m really looking forward to the next 2-3 years as I’m sure we will achieve a good performance in Australia. Is it a difficult balancing act to promote the heritage of the brand while also appearing progressive? The brand is 130 years old but a lot of other watch brands also have a long history. In 2006, we completely changed the profile of the brand, going from classical pieces to something more sporty, and this was the most important year in the company’s history – only eight years ago. But history is important, yes. Do you have a favourite child amongst the collections? Maybe the new Hydro Sub launched at Basel in 2014. It’s a bit special, with protection for the crown…not complicated but unique. It’s my favourite at the moment.
THE LATEST FROM OUR INSTAGRAM Our favourite posts from March / April #8thavwatchco
Listed from top, left to right. 1. Pure perfection! - Alpina yachttimer regatta countdown. Limited edition! #alpina 2. Check out this Luminox Automatic #luminox 3. Check-out this indestructible line-up - Victorinox Swiss Army I.N.O.X.#VSA #victorinox
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4. Spotted! Edox watch wearing ambassador, V8 Champion, Scott McLaughlin in-store wearing Chronorally 5. Congratulations @mariehmariam for coming third in the Game. Set. Emporium. photo competition. Winning a Victorinox Swiss Army Maverick GS timepiece from us! Valued at $725 6. Valentine’s Day pick #2, Pearly purple, with 8-filigree motif, silver Arabic numeral “8” and 6 diamond indexes, stainless steel, quartz movement. #valentinesday
7. Limited Edition #1 Bell & Ross X1, revolutionary in its design, the BR-X1 is the first watch of a new collection from Bell & Ross heralding an exciting new era for the brand. #bellross #bellrosswatches 8. Stunning caseback by Glycine #glycine #glycinewatches 9. JEANRICHARD Aeroscope. Adding a striking colour palette to the aviationinspired Aeroscope, this version features a black DLC-coated titanium and engraved bezel with orange markings. #jrwatches
10. Alpina Horological Smartwatch connects with iPhone and Android apps #alpina #alpinawatches #horologicalsmartwatch 11. Best seller - Edox Hydro Sub #8thavewatchco #edox
14. Just landed in store! JEANRICHARD Aeroscope Arsenal. This watch is the official watch of Arsenal Football Club, this special edition features a sandblasted and black DLC-coated titanium case an bezel engraved with a red Tachymeter! #jrwatches
12. Hump day is coming to an end, hope everyone’s enjoying their minutes in their week! #bellross
15. We are an official retailer of Wenger! Gents chronograph, blue dial with white indices and date, great piece!
13. We are an official retailer of Glycine, take a look at the Glycine Airfighter Red Chronograph #glycinewatches
16. Happy Valentine’s Day for tomorrow! #valentinesday
For any information about this paper, please contact Katrin Jame, Store Manager of 8th Avenue Watch Co. - katrin@8thavenuewatchco.com.au
17. Congrats @little_rebel13 for the purchase of an Edox Chronorally Timepiece #edox #chronorally #sapphirecrystal 18. Check out the amazing detail on the Eberhard&Co Chronograph #eberhard_co 19. Just landed Bell&Ross BR-03 92 Phantom Ceramic. The BR 03 Phantom was designed in reference to stealth bombers - undetectable, yet never totally invisible... #bellross
www.8thavenuewatchco.com.au
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#alpinawatches #seastrong
YOUR HIGHNESS SE ASTRONG DIVER 300
Swiss Professional Diving Watch Alpina AL-525 automatic caliber - 300m (1000ft) water-resistant Uni-directional turning diving bezel - Screw-in crown and case-back www.alpina-watches.com NSW Joyce Jewellery, Haymarket, 02 9212 3166 VIC 8th Avenue Watch Co., Emporium Melbourne, 03 9639 6175