HH Simonsen Tool Catalogue 2020 UK by HH SIMONSEN

TECHNOLOGY MEETS BEAUTY

[ 2020 ]

[ TOOL CATALOGUE ]

[ CONTENT ] ELECTRIC APPLIANCES . . . . . . . . . . . . . . . . . . BRUSHES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . HAIR PRODUCTS . . . . . . . . . . . . . . . . . . . . . . . . ACCESSORIES .. . . . . . . . . . . . . . . . . . . . . . . . . . WORKSHOPS . . . . . . . . . . . . . . . . . . . . . . . . . . .

AGE P PAGE PAGE PAGE PAGE

40 52 62 76 80

[ TOOL CATALOGUE ]

MAKE 2020 A GOOD HAIR YEAR Your clients hair is in your hands. Their look, the way they’re perceived, and the feeling they get, when they look in the mirror. You can help your clients become the best version of themselves, and in reality, that’s a great responsibility. A responsibility that demands that you can utilize your skills and your creativity 110%. And that’s where we come into the picture. With thoroughly tested, innovative and exclusive products, we’re making a difference for you, who works professionally with hair - so you can make a difference for your clients. And we know what we’re talking about. We’re also hairdressers and stylists with many years of experience from everyday life in a salon, international shows and from passing on knowledge to our colleagues in the business. That’s why we also know, that you have high expectations to your tools, and why we’re constantly developing our assortment in collaboration with leading hairdressers. In this catalogue, you’ll get an overview of our assortment. From styling tools and hair products to brushes and much, much more. You can also learn about our very own Wetline, that was launched in 2019, which is a full shampoo series with 12 different products to fit all imaginable types of hair and purposes. If you have questions to any of the products, or if there is something you would like us to elaborate on, you are always more than welcome to contact us.

PAGE 3

Enjoy the HH Simonsen 2020 Tool Catalogue.

[ TOOL CATALOGUE ]

BIG TREND NO TREND The 1940’s

Th Bo e 2 or he 00 an a t mi 0’s lo d s igh an ok m t ha oo ir th

Th e

nd s a s ral do wa tu ts up It na ou ss g. d ow Le ylin an bl st ose ant lo r gi o

70 ’

Hollywood hair, soft waves and curling irons Every period has its trends

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In the 1940’s Hollywood hair was in fashion, with soft waves and curling irons. In the 1970’s, it was less done up and styled the hair was loose and natural or blown out to be big and voluminous. In the 2000’s, the hair trend called for either effortless bohemian hair or a tight and smooth look. Every period has its trends, not least when it comes to cutting and styling hair. So, what’s hot, what’s hip, what’s trendy, modern and popular in 2020? The short answer is: everything and anything!

[ TOOL CATALOGUE ]

[ Lisbet Simonsen, hairdresser, stylist and co-owner of HH Simonsen ]

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Many trends means many requirements When ‘everything goes’ and every client has his or her own wishes and needs it makes for an alternating, exiting and complex everyday life for all of us who work with hair professionally. But it also sets high demands to the hairdressing craft, to the tools you use and for you to constantly develop and update your knowledge and techniques.

In 2020, fashionable hair isn’t short or long, curly or straight. Fashionable hair is flexible. The hair should be healthy and able to vary in style. A classic look needs to adapt into both a wild and a relaxed look, with only the use of simple means and a few tools. From salon to bathroom During the last few years, we, at HH Simonsen, have had a big focus on developing our range of styling tools, making it wider and more user friendly than ever before.

[ TOOL CATALOGUE ]

The big diversity in hair trends create the need for an equal diversity in styling tools. Because none of us can magically create all the popular looks, with only a hair straightener at hand. The clients demand for a flexible look also means that we need to be able to provide solutions, that the clients can continue to work on themselves. That counts for the cut they get in the salon, and for the products, that we develop at HH Simonsen. Together, we can hopefully give your clients the possibility to continue working on their look, once they have left the salon, and are standing in their bathroom at home, with their hair in their own hands.

“IN 2020, FASHIONABLE HAIR ISN’T SHORT OR LONG, CURLY OR STRAIGHT. FASHIONABLE HAIR IS FLEXIBLE”

[ TOOL CATALOGUE ]

HAVE YOU MET HH SIMONSEN?

HH Simonsen has existed since 2003, when three hairdressers and friends founded the company. With a solid foundation in the mulch of southwestern Jutland, we now deliver professional styling tools, hair products, brushes and much more to both salons, stylists and private consumers. Our big passion for the hairdressing craft means, that weâ&#x20AC;&#x2122;re still working in the field, as well as teaching both in Denmark and internationally.

Lisbet Simonsen, hairdresser, stylist and co-owner.

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Claus Nissen, hairdresser, stylist and co-owner

Stig Jensen, financial manager and co-owner

Hans Schmidt, hairdresser, CEO and co-owner

[ TOOL CATALOGUE ]

We’re still here A lot can happen in 17 years. Just imagine what’s happened in your own life since 2003. A lot has changed in the world, in the hairdressing industry and in our little company since HH Simonsen was founded. But luckily there are also things, that have roots so deep, that they stay in place no matter which way the wind blows. HH Simonsen is 100% privately owned and is still run by the three friends who founded the company. “HH Simonsen is our common dream, and I can’t even imagine, that we wouldn’t continue. We’re not even close to being done yet,” tells Claus Nissen, who, together with Lisbet Simonsen and Hans Schmidt founded the company. Since then, the three have added Stig Jensen to the group of owners. According to Claus Nissen, the fact that the three founders are still part of the company, also means something in regard to their way of doing business. He believes, that there is an even bigger focus on being a responsible and loyal business partner, when the company’s reputation is so closely connected to oneself. [ Claus Nissen, hairdresser, stylist and co-owner of HH Simonsen ]

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“TEACHING AND EDUCATING IS AN IMPORTANT PART OF HH SIMONSEN”

[ TOOL CATALOGUE ]

Passion for the craft You can’t take the hairdresser out of the hairdresser. At least both Claus Nissen and Lisbet Simonsen are still practicing, and to a level, where they are both taking part in shows and educate all over the world. Both because it’s hard to keep their hands off the scissors and curling irons, but also because the ambition has always been to heighten the level in the industry.

And the best way to do so, is by staying up to date, by being at eye level with colleagues in salons all over the country and by sharing your skills. This also means, that teaching and educating is an important part of HH Simonsen’s portfolio. When it comes to educating, Claus Nissens primary focus is on cutting hair and on a series of scissors, that HH Simonsen has created in collaboration with the established producer Excellent Edges. Lisbet Simonsen has the overall responsibility for styling and for HH Simonsens wide range of electric styling tools.

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“HH Simonsen is such a big part of us, that the company of course has to ‘behave’ just as well as you could expect from good people and good friends’, says Claus Nissen.

[ TOOL CATALOGUE ]

BEAUTY MEETS SCIENCE The electric styling tools, from curling irons and straighteners to hair dryers and clippers, are a great example of HH Simonsens ambitions and way of working. “It has always been our philosophy, that if you are creating something new, it has to be better than the old version”, tells Lisbet Simonsen. “Every single tool – and all our other products – are thought through and developed to make the biggest possible change for both the hairdresser and for their clients.”

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When it comes to product development, it’s about finding the right balance between advanced technology and natural user friendliness. Creating products, in collaboration with talented and recognized scientists, and that work, so that anyone can benefit from their functions, when they are in front of the mirror

at home. This could be our ion-technology, that dries your hair at a revolutionizing speed, or the intuitive swipe-function, that makes it simple to adjust the temperature on ROD VS1. Two examples of how, in the eyes of HH Simonsen, science and beauty are closely connected. Experience and big ears When you work every day to make life easier for everyone who works with hair, it is a big advantage, that you are one of those people yourself. And the large experience within the hairdressing craft, that we have at HH Simonsen, is used to its full potential. “First and foremost, we know the challenges that exist in a salon, and the challenges that different types of hair bring.”

[ TOOL CATALOGUE ]

[ Temperature adjustment 120-200° C ]

[ Ergonomic handle ]

[ Cold tip ]

[ 3 meter chord ]

But there is still something, that’s better than the experience of a handful of talented people. And that is the experience of hundreds of talented people.

That's why HH Simonsen takes pride in having big ears – and a close collaboration with their customers. “It’s all about making life easier and hair more beautiful and stronger, and we do that best, when we’re listening and working together”, concludes Lisbet Simonsen.

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This experience is invaluable, when we are developing and testing new products. That’s also why we work hands on with every part of the process”, says Claus Nissen.

COMPACT DRYER

[ TOOL CATALOGUE ]

COMPACT OUTSIDE IMPACT INSIDE COMPACT DRYER It is almost an insult to call our powerful Compact Dryer a handy travel hair dryer. Because in reality, it's created for professional salon use, and has the power and function to be much more than just compact.

[ Specially designed quiet engine ]

[ Powerful 2500 watt engine ]

[ 3 meter flexible chord ]

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[ Designed to create an aerodynamic air flow ]

Compact Dryer is a strong and surprisingly quiet hair dryer, with a specially constructed air flow design, ensuring an extraordinarily effective drying, as the amount of air is increased with upwards of 25%, compared to traditional hair dryers. Overall, Compact Dryer is created with high demands to ergonomics, comfort and function, and filled with ground-breaking technology,

that makes a difference. An example is the sensor that measures and adjusts the temperature of the air flow, ensuring that the temperature of the heat is constant and gentle to the hair, no matter what conditions the Compact Dryer is used under. This results in a quicker, more comfortable and easier drying â&#x20AC;&#x201C; no matter if youâ&#x20AC;&#x2122;re on the road or not.

[ TOOL CATALOGUE ]

Ionic technology The ionic technology in our hair dryers ensure, that the hairdryer sends out negatively charged ions, when used. This is smart, because the bond between the hydrogen- and oxygen-molecules, that make up water, is positively charged in a chemical sense, and will therefore attract the negative ions. When the negative ions interact with these bonds, the water molecules are broken into smaller particles, that evaporates quicker. And voila: the hair dries quicker. The negative ions also neutralise static electricity, reducing the risk of frizzy hair.

STEP 1

STEP 2

STEP 3

STEP 4

Smaller water molecules also mean that the hair absorbs water quicker, thus drying faster.

This also adds more moisture to the hair follicles, for a nurturing and smoothening effect.

A smooth surface reflects more light, which makes the hair appear shinier.

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Negatively charged ions reduce the size of water droplets, which increase the absorption into the hair follicles, giving the hair volume and shine, while reducing the risk of frizzy hair.

WETLINE

[ TOOL CATALOGUE ]

STRONGER HEALTHIER SHINIER

WETLINE The best and most effective shampoo series ever. That was the ambition, when we started working on the HH Simonsen Wetline. We wanted to create a shampoo series that went beyond our own demands as professionals, and that really made a difference for all types of hair.

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Our Wetline offers a wide range of exclusive, effective and paraben free shampoos, conditioners and

hair treatments for all types of hair and all sorts of needs. We have carefully collected and combined the ingredients for every product, so we can offer the ultimate effect, no matter if you need nourishment and protection for thin, colored, worn out, dry or greasy hair. In common for all the products, is a unique use of keratin, that gives a healthier and stronger hair â&#x20AC;&#x201C; and naturally based oils, that add moisture and flexibility to the hair.

RAT IN AND

[ TOOL CATALOGUE ]

THE

OIL

climate-related effects, while a lack of keratin makes the structure and cuticles of the hair porous and open. This results is hair that canâ&#x20AC;&#x2122;t contain moisture and color molecules, as well as hair that breaks and splits easier. The keratin in our Wetline is intended to give your hair a helping hand.

ets

of HH Simo

n nse

In other words, help the hair regain its natural health, strength and structure. Our products use keratin in different forms, and, most importantly, at different weights of molecules. The weight of the molecules is essential to how well they penetrate the structure of the hair, and thus, which part of the hair strand they affect. PAGE 21

KERATIN â&#x20AC;&#x201C; THE SECRET OF WETLINE Keratin is a complex, fiber-forming protein, that makes up around 85% of your hair. Keratin is composed of amino acids, giving the hair elasticity, strength and smoothness. Hair with enough keratin is better at withstanding the sun, cold weather, heat from styling tools and other

ROD VS12

[ ROD VS12 ]

SOMETIMES YOU NEED AN EDGE ROD VS12 The ROD VS12 curling iron is designed in collaboration with a group of leading stylists, and the result is the perfect styling tool for an urban street-look in 2020. ROD VS12 creates ‘edgy’ and durable curls and makes it both safe and easy for the client to be creative at home.

[ Temperature adjustment 110-210° C ]

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[ Non-stick teflon-coated cylinder ]

VS12 has a 19 mm oval-shaped cylinder with a double layer of titanium and is coated with Teflon added with oils and tourmaline for extra protection of the hair.

The temperature is kept constant with our heat zone technology, that guarantees that the styler always maintains the exact chosen temperature.

[ Swipe with your finger to change the temperature ]

[ Three meter flexible chord ]

[ TOOL CATALOGUE ]

Heat zone-technology ROD VS12 is, like all our other styling tools, equipped with HH Simonsens own, specially developed heat zone-technology. The name covers a range of built-in sensors, that are constantly – well, actually hundreds of times each second – measuring the temperature of the tools surface. This information is sent to a built-in microcomputer, that automatically fine-tunes the temperature, ensuring that the actual temperature is 100% equal to the chosen temperature. As thicker hair absorbs more heat, the surface temperature of the tool could drop – but as our heat zone technology constantly corrects the temperature, you can feel extra safe using the tool.

[ The oval-shaped cylinder ]

HEAT ZONE

The temperature is kept at a constant with our heat zone-technology, that guarantees, that the styler always maintains the chosen temperature.

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[ Heat zones, that keep a constant temperature throughout the entire cylinder ]

STYLING OIL

ONCE YOU TRY ITâ&#x20AC;Ś

SOFTER, SMOOTHER, SILKIER With carefully selected ingredients, such as argan- and jojoba-oils, our Styling Oil has both a nurturing, protecting and softening effect on the hair. The oils have a calming effect on the scalp and helps the hair follicles to close protectively around the hair roots. In short, Styling Oil is a luxurious treat for the hair, giving it instant shine, less frizz and making it easier to comb through. And it can be used for any type of hair - both wet and dry.

MIRACLE SPRAY

[ TOOL CATALOGUE ]

WHAT ELSE SHOULD WE CALL IT? KERATIN

THE HAIRS OWN WONDER-PRODUCT

Miracle Spray got its name for a reason. What else should we call a product, that, as quick as lightening and without any hassle, can revitalize and protect the hair, leaving it silky soft and shiny as ever before?

RAT IN AND

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THE

OIL

[ Oil ]

[ Keratin ]

ets

of HH Simo

n nse

[ TOOL CATALOGUE ]

The secret is found in our intensely moistrurizing and caring formula, that contains brown algea and minerals recovered from sea water, which creates a protective and moistrurizing layer around each strand of hair.

Miracle Spray contains keratin, that seeps into the hair and restores and strengthens the hair from the inside out. And it doesn't stop here Miracle Spray even protects the hair from damaging UV rays and loss of color in colored hair. PAGE 31

MIRACLE SPRAY HH Simonsens Miracle Spray in an easy to use, leave-in hair treatment, that is sprayed and left in towel-dried hair and has an instant effect on the health and shine of the hair. The hair becomes easier to comb through and detangle, and the risk of split ends is reduced.

MORE THAN JUST

BRUSHES

[ TOOL CATALOGUE ]

BRUSH IT UP A NOTCH

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A brush isnâ&#x20AC;&#x2122;t just a brush. At HH Simonsen, we have our own range of specially designed brushes for styling, detangling, hair drying or just versatile everyday use. This means, that we can control the quality of every little

detail and make sure, that every single brush is designed specifically for its task. And, if we dare say so ourselves, our standards for quality, durability and ergonomics are without comparison.

AIR

The ‘airy’ design lets the air flow pass through easily, giving an extraordinarily quick and effective drying, while the hair is combed through. Air Brush can reduce drying time upwards of 35% and a shorter drying time makes for less heat-damage on the hair. The brush is heat-resistant and the flexible Smartflex bristles glide easily through the hair, which also makes Air Brush a good choice for detangling wet hair with minimal risk of breaking strands of hair.

GLOSS

The exclusive Gloss Brush combine ultraflexible Smartflex bristles with natural wild boar hairs that distribute the healthy and natural oils from the scalp to the full length of every single strand of hair. This makes for not only healthier and stronger, but also shinier hair. The brush is shaped to gather and brush the hair in sections, while the ball tips on the bristles stimulate the scalp. The Gloss Brush furthermore has a 3D convex shaped pad designed to optimize bristle-to-hair contact no matter how the brush is angled.

The Wonder Brush is designed to take good care of the hair and scalp. It features our special SmartFlex bristles, which are extremely flexible and protect against both split ends and broken hair strands – while minimizing the discomfort of detangling the hair. The Wonder Brush also has a 3D convex shaped pad designed to optimize bristle-to-hair contact no matter how the brush is angled. This way, you can take full advantage of the round ball tips that massage the scalp and stimulate blood circulation around the hair follicles.

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WONDER

[ TOOL CATALOGUE ]

THIS YEAR, FIVE OF

HH SIMONSENâ&#x20AC;&#x2122;S

PRODUCTS WERE NOMINATED

FOR BEAUTY FAVOURITE

OF THE YEAR, BY THE DANISH FASHION PAGE 36

MAGAZINE COSTUME

BEAUT Y FAVORITES

•

FAVO R I T ES • N OM I N EES A N D W I N N ER •

BE AUT Y

FAVO R I T ES

•

BE AUT Y

FAVO R I T ES • N OM I N EES A N D W I N N ER •

N OM I N EES •

BEAUT Y FAVORITES

•

THE FIVE NOMINATED PRODUCTS: –W ONDER BRUSH, DARK WOOD –M IRACLE SPRAY – I NFINITY STYLER –R EPAIR MASK –R EPAIR SHAMPOO

WINNER •

BE AUT Y

FAVO R I T ES

•

N OM I N EES •

BE AUT Y

FAVO R I T ES

•

N OM I N EES •

In November 2019, the Danish fashion magazine Costume held their annual readers award ‘Costume Beauty Favourites’, where they celebrated the best products in the industry. And we’re very happy and honoured that two of HH Simonsen’s products won – read more about those on page 48 and 59. PAGE 37

BE AUT Y

FINALIST •

tio

ety

We p

QUALITY COMES FIRST

first

QUALITY COMES FIRST

nal

i t y , d u ra b i l i t y a

It is imperative that our products exhibit the very best quality and durability, to live up to the standards of professionals as well as private consumers who want high performance styling at home. Thatâ&#x20AC;&#x2122;s why all of our products are developed in collaboration with leading hairdressers, and why we continuously work to improve everything from hair products and treatments to our styling tools and brushes. When designing our products, we put functionality, durability and safety first, rather than focusing on fancy design details. This is one of the reasons why we can provide top-quality products and tools at reasonable prices. For us, it is a virtue to produce products of the highest quality and in the best materials, so you can enjoy them for a very long time.

[ ELECTRIC APPLIANCES ] PLUG IN YOUR CREATIVITY When we founded HH Simonsen, we set ourselves an ambitious goal: To develop a trendsetting range of professional electric appliances within the hair industry at an affordable price. It's been quite a challenge because we demand more than most off the functionality, durability and safety of our products. But we must admit, that we are more than satisfied with the results we've achieved. And quite proud too. Electric appliances sound so matter-of-fact when what we're talking about are tools of creativity – whether it's stylers, hair dryers or clippers. We've created a line of products equipped with the newest technology to protect and care for the hair – and unleash your creativity so you can create an utmost professional result for your customer. This year, our series will be expanded with even more fantastic products - and we can hardly wait to share them with you. At HH Simonsen we collaborate with The University of Southern Denmark (SDU) when creating the electronic devices of the future for our market. With the help of SDU's research-based knowledge, we develop our products from the newest innovation. SDU is thereby a valuable partner for us in our efforts to optimize our products and in fostering new functions and the greatest possible user-friendliness for our clients - now and in the future.

HH Simonsen’s styling-tools are all packaged in environmentally friendly and reusable cardboard. We’ve stopped using silver and gold foils, as well as magnets, so that they are easy to recycle, and reduced our use of paper for instructions by 40%.

[ ELECTRIC APPLIANCES ]

[ Temperature from 80-230° C ]

[ From Q3: New matte and more sustainable surface ]

BE AUT Y

FAVO R ITES

[ 1” wide ]

•

W I N N ER •

[ 1,5” wide ]

[ incl. luxury heatbag ]

[ INFINITY STYLER ]

[ INFINITY SALON PRO STYLER ]

– Updated software: Intelligent censors always secure the chosen temperature – Touch temperature setting from 80230° C – Rapid heating (5 seconds) – Automatic 'sleep mode' function

BESTSELLER

[ incl. luxury heatbag ]

– Double titanium coated plates with oils and tourmaline –M emory function for fine, medium and thick hair – Infrared technology – Dual function (110V-240V~)

– Updated software: Intelligent censors always secure the chosen temperature – Touch temperature setting from 80230° C – Rapid heating (5 seconds) – Automatic 'sleep mode' function

– Double titanium coated plates with oils and tourmaline – Memory function for fine, medium and thick hair – Infrared technology – Dual function (110V-240V~)

[ From Q3: New matte and more sustainable surface ] [ New matte and more sustainable surface ]

[ Only 18 cm long ]

[ Double titanium teflon-coated plates with oils and tourmaline ]

– Touch temperature setting from 120-230° C – Dual function (110V-240V~) – Ready in less than 10 seconds – Sleep mode function

[ POCKET STRAIGHTENER ] – Double coated ceramic surfaces with Teflon, oils and and tourmaline – Matching heat resistant bag – Three metre rubber cord

– Small size, dual voltage - suitable – Max temperature 200° C for travel – Tourmaline ceramic technology – – P TC heating system – provides quick provides healthier looking, silky heat-up and simultaneous heat recovery straight, frizz-free hair. – Two meter soft rubber power cord with – Innovative styling plate design - unique EU plug plates with e xtended curved edges for added styling versatility

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[ TRUE DIVINITY MK2 ]

[ ELECTRIC APPLIANCES ]

NEW

[ NOURISHING STYLER ] – Nourishes and rebuilds the hair while styling (Add HH Simonsen Keratin Boost) – Temperature range: 150-230° C – Automatic ’sleep mode’-function

[ KERATIN BOOST TIL NOURISHING STYLER ] – Rapid heating (ready after only 8 seconds) – Triple Protection and Far Infrared technology – 3 metres of flexible rubber cord

– Keratin Boost can be used to fill our Nourishing Styler, or as a 2-4 minute rinse-out, after conditioning – Rebuilds the hairs keratin level

[ New matte and more sustainable surface ]

[ New matte and more sustainable surface ] [ Updated model ]

[ MIDI STYLER ]

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With HH Simonsen’s MIDI Styler you will discover that practical and compact doesn’t have to preclude exclusive and functional. In spite of its small size, which can easily fit into a handbag, MIDI Styler is just as high in quality as the bigger sizes.

– Gives deep and intense care and nourishment – Leaves hair shiny and lively

[ Updated model ]

[ MIDI VS6 ] – Temperature adjustment from 120 to 230° C – F ast heating elements – 2 ,7-metre rubber cord – Lightweight –D ual function (110V-240V~)

Achieving volume and adding a bit of body has never been easier. The MIDI VS6 creates lifting waves in the under layers of your hair to give you long-lasting buff without teasing or sticky products. – Dual function (110V-240V~)

– Temperature adjustment from 120 to 200° C – Double ceramic-coated plates with tourmaline – 2,7 metre rubber cord – Lightweight

[ ELECTRIC APPLIANCES ]

[ New matte and more sustainable surface ]

[ MIDI WAVER ]

[ MIDI DRYER ] – Ready in less than 10 seconds – Double coated ceramic surfaces with Teflon, oils and tourmaline – Temperature up to 200*C

[ Heat and speed indicators with LED lights ]

[ BOSS FØN ] – Powerful 2000-Watt motor – Cool shot function – Matching nozzle – Newest ion technology – Two heat settings

Midi Dryer is an effective and surprisingly quiet hair dryer with a big effect. So you can get dry hair, even when you're on the go.

– 1500 watt – Foldable handle – Two heat- and speed-settings – Two meter rubber chord

[ Weight: Only 450 grams ]

[ COMPACT DRYER ] – Three metre rubber cord – Two speed settings – Intelligent censors measure the airstream and adjust the heating effect

– Powerful 2500 watt motor – Ultra lightweight and ergonomically balanced – Ionic technology minimizes frizz

– Specially designed low noise fan – Three metre flexible cord – Designed to create an aerodynamic airflow

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Midi Waver is a handbag-friendly "Beach Waver", that creates beautiful waves.

[ Powerful at-home drying for long and short hair ]

[ ELECTRIC APPLIANCES ]

[ BOSS DIFFUSER ] The Boss diffuser has an adjustable interior disc allowing you to direct the air flow to create maximum styling effect regardless of hair type and -length. The long air nozzles lead the air closer to the scalp, and

[ UNIVERSAL DIFFUSER ] the special designed oblong oval-shaped holes help the air flow gently around the scalp and make for a pleasant and fast drying process.

[ COMPACT DRYER DIFFUSER ]

PAGE 44

Compact Dryer Diffuser is a specially designed diffuser, that, thanks to special air ducts and nozzles sends the hair out in a circular 'halo-shape'. This ensures a uniform and gentle drying of the hair, while the diffuser also contributes to shaping

and supporting natural curls in particular. The two-part design of the diffuser makes it possible to adjust, where the air is sent, meaning that the hair is dried optimally no matter the length - and without overheating lengths and hair tips. Also fits Boss Dryer.

This diffuser fits most blow dryers regardless of the model.

The unique design leads the air flow gently through the hair, and the result is a much less frizzy hair.

[ ELECTRIC APPLIANCES ]

[ ROD STYLINGJERN ]

[ Swipe your finger to change temperature ]

STYLING IN STYLE Styling trends change and so do your needs and demands for your styling irons. We wish to fulfill these with our RODs – a versatile series of curl and wave irons, which covers eleven fantastic styling irons with the newest technology. Our RODs are developed in collaboration with top stylists to ensure that they meet the highest standards for quality, functionality and safety. The new models have individual LED temperature settings from 110 og 210° C – allowing you to always find the perfect temperature. All RODs have intelligent censors that constantly monitor the temperature and ensure that it matches the setting.

[ Swipe your finger to change temperature ]

– Perfect for beautiful spiral curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 13 - 19 mm – Heat cover for storage – Heat protection glove – Three metre rubber cord

[ Swipe your finger to change temperature ]

[ ROD VS3 ] – Dual voltage power supply system – Barrel size 12 - 28 mm – Heat protection glove – Heat cover for storage – Three metre rubber cord

– Perfect for medium, classic curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 19 - 25 mm – Heat protection glove – Heat cover for storage – Three metre rubber cord

PAGE 45

[ ROD VS2 ] – Perfect for lively beach curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

[ ROD VS1 ]

[ ELECTRIC APPLIANCES ]

[ Swipe your finger to change temperature ]

[ ROD VS4 ] – Perfect for soft curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

[ ROD VS5 ] – Dual voltage power supply system – Barrel size 25 - 32 mm – Heat protection glove – Heat cover for storage – Three metre rubber cord

– Perfect for striking waves and beach look – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Heat protection glove

– Ergonomic handle – Dual voltage power supply system – Heat cover for storage – Three metre rubber cord

[ Swipe your finger to change temperature ] [ Close-up ]

[ ROD VS6 ]

PAGE 46

– Perfect for edgy crepe – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Heat protection glove – Ergonomic handle

[ ROD VS7 ] – Heat cover for storage – Three metre rubber cord

– Perfect for classic and uniform curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 33 mm – Heat protection glove – Heat cover for storage – Three metre rubber cord

[ ELECTRIC APPLIANCES ]

[ Swipe your finger to change temperature ]

[ ROD VS9 ] – Perfect for beach curls in shorter hair – Temperature from 110-210° C – Heat protection glove – Ceramic Teflon coating for nonstick – Ergonomic handle

[ ROD VS10 ] – Dual voltage power supply system – Heat cover for storage – Three metre rubber cord

– Perfect for lively and casual curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 13,6 - 25 mm – Heat protection glove – Heat cover for storage – Three metre rubber cord

NEW

[ Swipe your finger to change temperature ]

– Temperature from 110-210° C – Barrel size 38 mm – Rapid heating – Titanium and Teflon coated barrel with oils and tourmaline – Ergonomic rubber coated handle

[ ROD VS12 ] – Automatic sleep mode function after 90 min. – Dual voltage power supply system – I ncluding a pouch and heat protection glove – With touch function

– Perfect for edgy curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function – Dual voltage power supply system

– Automatic sleep mode function after 90 min. – Barrel size 19 mm (0.75’’) – Heat protection glove – Heat cover for storage – Three metre rubber cord

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[ ROD VS11 ]

[ ELECTRIC APPLIANCES ]

AWARD WINNING FAVORITE [ INFINIT Y ST YLER ] [ 1" wide ]

[ Temperature from 80-230° C ]

BEAUT Y FAVORITES

•

WINNER •

Category - hair styling Winner: HH Simonsen Infinity Styler. Costume writes: An amazing straightener, that creates wonderful styling, all while you can control the desired temperature, so the hair isn't unnecessarily damaged by heat.

PAGE 48

In November 2019 the Danish fashion magazine Costume held their annual readers award "Costume Beauty Favorites", where they celebrated the best products in the industry. We are very proud, that HH Simonsens Infinity Styler was named the magazines favorite in its category.

[ CLIPPERS ] PERFECT PRECISION HH Simonsen’s clippers are for you who isn't willing to compromise - with neither precision or performance. The precision must be sharp every time and the machine must be professional, practical and comfortable to use. Light weight, small size and ergonomic design makes our clippers easy to use. Turn them on and feel the difference.

Our electric tools have a low energy use, easing both our environment and your electrical bill.

[ Made in Germany ]

[ Barber guards, purchased seperately ]

[ Attractive Design with soft anti-slip grip ]

[ FADEMASTER MK2 ]

SIDE 50

– P rofessional light weight trimmer for battery use or use with cord – Q uick charging Li-Ion battery – charging time within 60 minutes – O n/off-button with LED charging status indication

[ HH SIMONSEN MIDI TRIMMER ] – Operating time (once fully charged): ca. 100 minutes – 46 mm blade head made of steel – Adjustable blade head – Silent, little vibration

HH Simonsen Midi Trimmer is a precise lightweight trimmer with 30 mm steel blade. – Elegant and ergonomic design – Weight of only 120 grams – Very silent and minimal vibration

– Quick charging Ni-MH battery – Distance comb 3-6 mm – Special rubber paint, made by Porsche paint factory

[ ELECTRIC APPLIANCES ]

[ Barber Guards ]

[ Loose blade ]

[ FADEMASTER CLIPPER ] – Five speed settings – Strong and precise titanium blade – SmartChip technology – Quick charging with lihtium-ion battery

[ PANASONIC ER-GB80-K CLIPPER ] – Powerful but silent engine – LCD display

The award-winning Panasonic ER-GB80-K is a versatile clipper for all kinds of hair. It delivers an ultra-precise cut and has 39 different settings. – Distance comb 3-4 mm – Distance comb 6-9 mm – Distance comb 12-15 mm

[ Tattoo blade ] [ Loose blade ]

[ PANASONIC ER-1611 K CLIPPER ]

[ PANASONIC ER-GP21-K CLIPPER ]

Panasonic ER-1611 K is the most used clipper by Danish hairdressers.

Panasonic ER-GP21-K is a sharp and precise clipper with a stylish design.

– Distance comb 3-4 mm – Distance comb 6-9 mm – Distance comb 12-15 mm

– Distance comb 3-6 mm

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[ Loose blade ]

[ BRUSHES ] A BRUSH IS NOT JUST A BRUSH. AND WE HAVE THE BRUSHES TO PROVE IT. Once upon a time, a brush was something that you keep in your jacket pocket. They all looked the same and a brush was in no way delicate and sophisticated. Its only function was to trawl the hair and that was it. If the result wasn’t perfect – too bad. Today, the reality is a lot different. The needs are different, and the demands are much, much higher. At HH Simonsen we want to set the bar even higher, because it takes fantastic products to help you achieve fantastic results. We're not only looking to offer the best brushes on the market - but wish to offer an entirely new generation of brushes. At HH Simonsen we have developed our own range of brushes.Only this way, can we have full control over the quality of every detail. Every brush is designed specifically for certain types of hair or certain tasks - from detangling to styling and maintenance. Explore the following pages and you’ll find the best brushes on market for any situation. One thing they all have in common: They are a pleasure to work with for you as a hairdresser. Get ready to hold one!

Our brushes are created using certified wood or ABS plastic, which is more durable than regular plastic. All our brushes are packed in environmentally friendly PET-plastic.

[ BRUSHES ]

[ Available in three standard colors and two wooden editions. ]

[ Available in two standard colors ]

[ Rubber Black ]

[ Dusty Rose ]

[ Dark Grey ]

BE AUT Y

FAVO R ITES

[ Light Wood ]

•

W I N N ER •

[ Dark Wood ]

[ WONDER BRUSH & WONDER MIDI BRUSH ] – 3D convex shaped pad designed to optimize brushing in all angles – Can be used in wet or dry hair – T he brush pad is special developed for maximum softness and flexibility

[ Unicorn ]

[ Leopard ]

Both our Wonder Brush and our Wonder Midi Brush are designed to take good care of the hair and scalp. They feature our special SmartFlex bristles, which are extremely flexible and protect agains both split ends and broken strands of hair - while minimizing the discomfort

of detangling the hair. They also have 3D convex shaped pads designed to optimize bristle-to-hair contact no matter how the brush is angled. This way, you can take full advantage of the round ball tips that massage the scalp and stimulate blood circulation around the hair follicles.

NEW

[ KIDS BRUSHES - LIMITED EDITION 2020 ]

[ WONDER BRUSH IN DEGRADABLE EDITION ]

Wonder Brush KIDS are created to take good care of both hair and scalp., They feature our special SmartFlex bristles, which are extremely flexible and protect against both split ends and broken strands of hair - while minimizing the discomfortof detangling the hair.

This special, environmentally friendly edition of our wonder brush is for you, who wishes to take responsibility and support a greener way of doing things. In the production of the handle, corn is used instead of oil, making most of the brush easier to decompose.

– Flexible SuperFlex bristles minimize broken hair – E xtra large ball tips stimulate the scalp – 3 D convex shaped brush pad, modelled after the scalp

– By using corn, we are reusing an easily decomposable agricultural product, that is produced either way. – The brush has the same functional proporties as the traditional Wonder Brush.

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– Flexible Superflex bristles minimize broken hair – Extra-large ball tips stimulate the scalp – Rubber coating (on the colored editions) makes for at better grip – Ergonomic handle design

[ BRUSHES ]

[ Close-up ]

[ Combination of real boar hair and flexible bristles ]

[ GLOSS BRUSH & GLOSS MIDI BRUSH ] – Combination of real boar hair and flexible – Ergonomic rubber coated handle for a bristles better grip – The brush shape allows for the hair to be – 3 D convex shaped pad designed to gathered and brushed in sections optimize brushing in all angles – The ball tips stimulate the scalp – Can be used in wet or dry hair – Handmade ball tips

Our exclusive Gloss Brush and Gloss Midi Brush combine the ultra-flexible SmartFlex bristles and natural wild boar hairs that distribute the healthy and natural oils from the scalp to every single hair strands full length. This results in healthier, stronger and shinier

hair. the brushes are shaped to gather and brush the hair in sections, while the ball tips on their bristles stimulate the scalp. Furthermore, the brushes have 3D convex shaped pads, designed to optimize bristle-to-hair contact no matte how the brush is angled.

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[ Close-up ]

[ AIR BRUSH ]

[ GLOSS AIR BRUSH ]

– Intelligent placement of the bristles – Extra-large ball tips stimulate the scalp gives an effective separation of the hair - E rgonomic rubber coated handle for a – Extremely flexible bristles limit hairloss better grip - Available in one standard color -H eat resistant bristles up to 240 degrees – Open design to ensure optimal airstream

– Combination of real wild boar hairs and flexible brisltes. – Open design, for optimal air flow – Heat resistant bristles up till 160 degrees – Shaped after the scalp, so bigger sections of the hair is lifted

– intelligent plaement of bristles gives effective seperation of the hair – extra large ball tips stimulates the scalp – E xtremely flexible bristles reduces the risk of broken strands of hair.

[ BRUSHES ]

[ Close-up ]

[ Can be used in wet or dry hair ]

[ SMOOTH BRUSH ]

[ PADDLE WONDER BRUSH ]

[ PADDLE AIR BRUSH ]

– 100% natural boar hair – Made by strong beechwood – Silicone bristles for soft – A n environmentally massage against the scalp conscious choice due to the and detangling effect durability and of the wood, and the quick growth of the – Soft brush pad for tree species. increased flexibility

– Flexible Superflex Bristles minimize broken hair – Designed for easy and pain-free detangling – E xtra-large ball tips stimulate the scalp – Holes in the brush allows water to quickly evaporate

– Heat resistant bristles up to 240 degrees – 3D convex shaped pad designed to optimize brushing in all angles – Perfect for drying at high temperatures – Holes in the brush allows water to quickly evaporate

[ BOAR BRUSH ]

[ TURBO BRUSH ]

[ STYLING BRUSH ]

[ VOLUME BRUSH ]

– 100% natural wild boar bristles – Stimulates blood circulation at the follicles – Natural shine – Healthier scalp – Ergonomic handle design

The Turbo Brush features comfortable 'SoftGrip' bristles, making it easy and flexible to work with. The 'SoftGrip' bristles are gentle to the scalp and the open design lets the air from the hairdryer pass through easily which makes styling a lot faster and precise.

A narrow barrel and a combination of natural wild boar and nylon bristles makes this the ultimate brush for styling and backcombing. Thanks to the pointy shape you can easily use the brush for sectioning hair, and the rubber design makes it very comfortable to use – regardless of hair length.

The perfect brush for drying and shaping short and medium long hair. The bristles are made from an extremely soft material that offers a soft and gentle experience. The large number of bristles results in a shiny and fullbodied hair. And finally the rubber base makes the bristles even more flexible.

PAGE 55

[ 9 rows of bristles ]

[ BRUSHES ]

INTELLIGENT

HEAT

TECHNOLOGY

HEAT BRUSH

[ L – 53 mm ]

[ S – 25 mm ]

[ M – 43 mm ]

From black to pink Our innovative brush hair technology sets new standards and enable you to control the heat while styling. When the hairdryer heats the tubes of the Heat Brush to 60 degrees, the black tube turns pink to indicate high temperature. The stylist is thereby able to regulate the heat to avoid damage on the hair. Once the brush cools down to a safe temperature, the brush heads will turn back to black.

PAGE 56

[ INTELLIGENT HEAT TECHNOLOGY ] Our entirely new Heat Brush is designed to quickly heat up when blow-drying. It lets the air pass through the brush head and gives the hair volume.

The zig-zag heat resistant bristles give you an even better grip when combing and a nice styling experience.

The Heat Brush comes in all sizes in order to form the perfect curls and achieve exactly the blow-drying you want – and even quicker than you’re used to because the ceramic tubes retain the heat perfectly.

Furthermore, the ergonomic designed handle ensures that it doesn’t slide in the hand. Say goodbye to straightening irons and tongs. Our new Heat Brush leaves the hair silky-smooth, shiny and with lots of volume.

[ BRUSHES ]

TURN BRUSH AND TURN BRUSH FLEX

[ Turn Brush XL ]

[ Turn Brush L ]

[ Turn Brush M ]

[ Turn Brush S ]

[ Turn Brush Flex XL ]

[ Turn Brush Flex M ]

The unique Turn Brush is made from natural materials for a luxurious drying experience and an exceptional finish. The barrel is made from hand-turned wood, and the natural boar bristles leave your hair shiny and soft. As the dryer heats the brush, the aluminum barrel changes its color so you can see whether the heat is optimally distributed. The soft wood makes the brush super comfortable to hold and easy to turn while drying. The brush is also available in a more flexible edition - Turn Brush Flex - which is specifically designed for long, extra wet hair.

– Bristles of 100% natural wild boar hair – Made from hand-turned wood – Aluminum barrel that changes its color when exposed to heat – Available in an extra flexible edition for longer hair – High heat resistant nylon bristles – Beach wood absorb the heat fast and works like a curler – Sharp point for sub-dividing the hair

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[ DRYING BRUSH MADE FROM HAND-TURNED WOOD ]

[ BRUSHES ]

AWARD WINNING FAVORITE [ WONDER BRUSH ]

Category - beauty helpers Winner: HH Simonsen - Wonder Brush, dark wood. Costume writes: Help your hair and scalp with this gentle hairbrush.

BEAUT Y FAVORITES

•

WINNER •

PAGE 59

In November 2019, the Danish fashion magazine Costume held their annual readers awards "Costume Beauty Favorites", where they celebrated the best products in the industry. We are very proud that HH Simonsens Wonder Brush in Dark Wood was named the magazines beauty favorite in its category.

[ BRUSHES ]

BRUSH OVERVIEW

Here, we have collected all our brushes to give you an overview, and make it easy to compare. From Wonder Brush to Turn Brush, from Air Brush to Heat Brush. Each one is created specifically for its purpose. Go explore, and see what they can do. Each brush has its own special features, but here on the side, we have divided them into four rough categories: A, B, C and D.

A|B|C|D [ G LOSS AIR BRUSH ]

A|B|C|D [ AIR BRUSH ]

A|B|C|D [ WONDER BRUSH ] A | DETANGLE – The exclusive bristles bend with the hair and glide softly through entagled hair – Minimises pain when brushing through wet or dry hair – Reduces damages

B | STYLE – Makes it easy to style – Comfortable to hold, easy to control – Reduces damages and frizz

C | MAINTAIN

A|B|C|D [ WONDER MIDI BRUSH ]

A|B|C|D [ GLOSS BRUSH ]

– Keeps the hair fresh in between stylings – Ideal for touch-ups on the go – Soft but effective tools to keep the hair healthy and shiny

D | DRY

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– To be used during blow-drying – Airy designs to ensure effective drying – Flexible brush hairs, which are gentle to entangled hair

A|B|C|D [ GLOSS MIDI BRUSH ]

[ BRUSHES ]

A|B|C|D [ TURN BRUSH ]

A|B|C|D [ PADDLE WONDER BRUSH ]

A|B|C|D [ PADDLE AIR BRUSH ]

A|B|C|D

[ TURBO BRUSH ]

[ T URN BRUSH FLEX ]

A|B|C|D [ VOLUME BRUSH ]

A|B|C|D

[ STYLING BRUSH ]

[ HEAT BRUSH ]

A|B|C|D [ SMOOTH BRUSH ]

A|B|C|D

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[ BOAR BRUSH ]

[ WETLINE ] A NEW DAWN FOR HAIR EVERYWHERE The best and most effecient shampoo series every. That was the ambitious goal, when we started working on our HH Simonsen Wetline. We wanted to create a shampoo series, that went above and beyond even our own requirements as profesionals. And a shampoo series, that made a difference for you and your hair - no matter your hair type. Three years later, HH Simonsens Wetline is a reality, and the series is everything we had dreamed of. We believe, that beauty and technology are allies, so we work in close collaboration with leading scientists and have our own laboratory, where we develop, test and improve every detail of our products. And for our Wetline, we have carefully selected and combined the ingredients in every product, so we can offer the ultimate effect, wether you need nourishment and protection of thin, colored, damadged, dry or greasy hair. In common for all the products is a unique use of keratin, that gives a healthier and stronger hair - and naturally based oils, that add moisture and flexibility to the hair. Because when we create a new series of shampoos, we do it to create new standards! HH Simonsen Wetline is a wide range of exclusive, effective and paraben free shampoos, conditioners and hair treatments for all types of hair, and all needs. We hope you'll give them a try. Not least, for the sake of your hair.

All Wetline packaging contains 30 % recycled plastic and is both reusable and recyclable. Our shampoos and styling products also contain 15-20 % less water than competing brands, meaning that a 250 ml HH Simonsen bottle contains the same amount of uses as a regular 350 ml bottle. This saves on water, and cuts the amount of plastic and paper needed to package the products.

[ HAIR PRODUCTS ]

UVASORB S5 UVASORB S5

CRODABOND™ JOJOBA OIL

HYDROSATIVUM P MACADAMIA OIL

JOJOBA OIL CORNING ® MICROEMULSION

SHEA BUTTER

[ COLOR SHAMPOO ] – Effective color protection and care – Contains macadamia and jojoba oil – Leaves hair smooth, healthy and radiant

[ COLOR CONDITIONER ] Color Shampoo efficiently works with two of the greatest challenges with color-treated hair: That the color fades and that the hair becomes damaged by the dye. The shampoo retains the strength and shine of your hair color for longer, as well as nourishing and moisturizing your hair with the help of wheat-based amino acids, keratin, macadamia and jojoba oil.

– Effective color protection and care – Contains jojoba oil and shea butter – Leaves hair smooth, healthy and radiant

Our Color Conditioner helps you preserve optimal strength and shine in your color-treated hair for longer. Thanks to the wheat-based amino acids, jojoba oil and shea butter, it also boosts your hair with necessary moisture and nourishment. It helps protect your hair color from fading quickly and protects your hair from the damage that hair dye often causes.

CROTEIN™

VITAMIN E

MACADAMIA OIL

CROTEIN™

GLUADIN® WLM BENZ

– Eliminates yellow tones – Contains hydrolyzed keratin and macadamia oil – Leaves hair uniform, healthy and protected from UV rays Goodbye to yellow hair! HH Simonsen Anti-Yellow Shampoo is a protective and nourishing shampoo for everyone who has dyed

[ CLEANSING SHAMPOO ] blonde or grey/ice blonde hair, but suffers unwanted yellow tones in their hair. A perfect harmony of blue, violet and green pigments effectively eliminate yellow tones without stressing the hair, while the shampoo also protects the hair’s ”real” color from the sun’s UV rays. Therefore, we don’t destroy the hair’s quality.

– Removes oils, natural fatty substances and product residues – With hydrolyzed keratin and vitamin E – Leaves your hair and scalp thoroughly cleansed HH Simonsen Cleansing Shampoo cleanses your hair and scalp and removes oils, natural fatty substances and accumulated styling product residue.

In other words: An effective reset. But the greatest difference between HH Simonsen’s Cleansing Shampoo and most other cleansing products on the market is the unique reconstruction of the hair’s keratin and moisture levels. In other words, you get a really effective and thorough cleanse along with a dose of gentle care that will leave your hair softer than most alternatives.

PAGE 63

[ ANTI-YELLOW SHAMPOO ]

[ HAIR PRODUCTS ]

ALOE VERA

NUTRILAN® KERATIN

MACADAMIA OIL

CROTEIN™

JOJOBA OIL

HYDROTRITICUM™

NUTRILAN® KERATIN

[ REPAIR SHAMPOO ] – Reconstructs and protects – Contains keratin and macadamia oil – Leaves hair restored, moisturized and healthy HH Simonsen Repair Shampoo provides immediate emergency help for damaged hair. The shampoo contains several keratin-rich

[ REPAIR CONDITIONER ] micro proteins that deeply penetrate the hair strands and strengthen the hair from within. Wheat-based amino acids, macadamia and jojoba oil add nourishment, vitality and strength, helping to create a shampoo that will revitalize tired hair.

– Reconstructs and protects – Contains keratin and wheat-based amino acids – Leaves hair restored, healthy and easy to comb Our Repair Conditioner also contains several keratin-rich micro proteins that penetrate deeply into the hair strands and reconstruct them from

REP’ HAIR ®

within. The conditioner also prevents broken and split ends, and makes it easier to comb tangled hair without causing any damage. The composition of ingredients means the product works 30% on the inside of the hair and 70% on the cuticle. Thus effectively reconstructing the keratin’s strength as well as helping provide the hair with increased bounce and flexibility.

PHEOHYDRANE

JOJOBA OIL CROTEIN™

KERATRIX™ MACADAMIA OIL

COCONUT OIL

SHEA BUTTER

[ REPAIR MASK ]

PAGE 64

– Reconstructs and protects – Contains shea butter, coconut and jojoba oil – Leaves hair restored, strong and healthy If you need particularly intensive help for tired and damaged hair, Repair Mask is an effective treatment. It contains a larger proportion of keratin-rich micro protein than both shampoo

[ MOISTURE SHAMPOO ] and conditioner, making a hair mask the most effective product for restoring the hair’s strength. Furthermore, the wheat-based amino acids, shea butter and coconut and jojoba oil help to strengthen and nourish the hair – and effectively combat broken and split ends. Repair Mask works 70% on the core of the hair strands and 30% on the outer cuticles.

– Adds moisture and nourishment – Contains hydrolyzed pea protein and jojoba oil – Leaves hair moisturized, healthy and wellnourished This moisturizing Moisture Shampoo contains a long list of both natural and man-made ingredients that effectively nourish and care for

dry hair. Hydrolyzed protein, hydrolyzed keratin and a specially formulated Marine Complex with ingredients like seaweed and algae add moisture to the hair and scalp, and the added macadamia and jojoba oils provide strength and nourishment to the hair strands, making the hair healthier and easier to style.

[ HAIR PRODUCTS ]

PHEOHYDRANE

REP’ HAIR ®

HYDROSATIVUM P

SHEA BUTTER

JOJOBA OIL

[ MOISTURE CONDITIONER ] molecular weight used in the conditioner. The molecular weight helps ensure the Moisture Conditioner works 30% on the inside of the hair strands and 70% on the cuticle, which closes and seals the moisture in the hair. Wheatbased amino acids and marine ingredients add moisture, and the added keratin strengthens the hair strands.

to primarily (70%) restore moisture and keratin levels deep within the hair and secondarily (30%) treat the hair cuticle on the outside. The unique combination of hydrolyzed keratin, wheat-based amino acids, Marine Complex extract and a special molecule with ceramide properties effectively boosts and preserves the moisture in the hair and scalp.

PSYLLIUM EXTRACT

VOLUMINIS

WHITE DEADNETTLE FLOWER

COCONUT OIL

GINSENG ROOT

MACADAMIA OIL

[ VOLUME SHAMPOO ] – Improves hair’s volume – Contains 3 unique and natural plant extracts – Leaves hair revitalized, soft and strong

– Adds moisture and nourishment – Contains hydrolyzed keratin, jojoba oil and shea butter – L eaves hair moisturized, well-nourished and easy to comb Moisture Mask is an intensive hair treatment for dry and lifeless hair. The mask is formulated

[ VOLUME CONDITIONER ] Thanks to a unique combination of natural plant extracts, our volume shampoo adds much needed body and strength to thin and fine hair. Ginseng root, psyllium and white dead-nettle flower have a synergetic effect on the hair’s vitality and bounce, while the hair follicles are stimulated by fresh and cooling menthol.

– Improves hair’s volume – Contains macadamia and coconut oil – Leaves hair smooth, healthy and well-nourished

The ultimate conditioner for thin and lifeless hair. We have combined the nourishing properties from a classic conditioner with effective volume-creating active ingredients. HH Simonsen Volume Conditioner contains macadamia and coconut oil, which boost your hair with nourishment, shine and moisture.

PAGE 65

– Adds moisture and nourishment – Contains hydrolyzed keratin and jojoba oil – Leaves hair moisturized, well-nourished and easy to comb Moisture Conditioner is the perfect finishing treatment for dry hair, thanks to the carefully selected moisturizing ingredients and the higher

[ MOISTURE MASK ]

[ HAIR PRODUCTS ]

[ SHAMPOO & CONDITIONER ]

700ML SALON SIZE Our wonderful Wetline shampoo and conditioner is now also available in 700 ml salon sizes with a practical pump. They are extra long lasting, and you will experience that you use less product.

[ BACK ON TRACK ]

RESTORE CREAM Our Restore Cream is a serum created, to restore tired, dry and damaged hair after chemical treatments. The cream works to restore and strengthen the hair, and return it to its natural PH-level, leaving the hair shinier, stronger and healthier. Apply in wet hair, leave for 5 minutes and rinse out.

PAGE 66

- Restores the hairs natural PH-value - Reduces damage, frizz and split ends - Adds shine and strength - Enriched with pea protein - Contains vitamin E and jojoba oil

CLEANSING SHAMPOO A cleansing shampoo deep cleans your hair and should be the first product you use. If you want to use a hair treatment/mask, we recommend you always cleanse your hair with a cleansing shampoo first.

[ TIP ] Miracle spray leaves the hair soft, healthy and shiny – and protects against the harmful UV-rays, to prevent your hair from being damaged.

2 3

RESTORE CREAM When you have colored or bleached hair, it needs a helping hand staying strong, healthy and shiny. Our restore cream will bring the hair back to its natural PH-level, and reduces frizz and split ends. Leave the cream in the hair for a few minutes, before rinsing out.

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO PERFECT HAIR IN SALON

[ BLEACHED, COLORED AND DRY HAIR ]

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

PAGE 67

MASK When you need an extra intensive treatment for your hair, you can use a hair mask. The hair masks ingredients typically have a low molecule weight and a lower PH value that lifts the hair’s cuticles and gives the hair mask space to penetrate the inside of each hair.

[ HAIR PRODUCTS ]

[ TIP ] Our products are very long lasting, so we recommend turning the bottle upside down, to get every last bit out of it.

2 3

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO PERFECT HAIR AT HOME

PAGE 68

[ BLOND, COLORED, NATURAL CURLY OR DRY HAIR ]

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

MIRACLE SPRAY Finish off the routine with our miracle spray, that leaves the hair soft, healthy and shiny – and protects against the harmful UV-rays, to prevent your hair from being damaged.

[ HAIR PRODUCTS ]

KERATIN BOOST Keratin is the building blocks of your hair. Our Keratin Boost is specially developed to rebuild the hair’s keratin level, while also giving intense care, shine and nourishment to your hair. use as a 2-4-minute rinse-out before conditioning your hair. Keratin Boost is the perfect product for salon-like hair, every day.

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO INTENS HAIR CARE AT HOME

[ CURLY OR FRIZZY HAIR, COPPER OR BRIGHT RED SHADES ]

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

PAGE 69

NO FRIZZ, NO FUSS

B LO W D R Y CREAM

[ HAIR PRODUCTS ] UNCOMPROMISING QUALITY AND PROFESSIONAL FEATURES – CREATED FROM 30 YEARS OF EXPERIENCE HH Simonsen’s own range of hair products is developed with extremely high ambitions. Ambitions for creative styling, fantastic looks and crazy ideas. But also ambitions for a healthy hair, which feels fantastic and well-protected. We have 25 years of professional experience. So we know hair. We know the challenges. We know the needs. And because of that we know what we want. That is why we are deeply involved in all parts of the creation of our products. From the first thought to the finished product. We believe that science and beauty are close allies. So we research. We test and we improve. We find and develop the best ingredients. And we always strive for the ultimate product performance. The proof is the nurturing, protecting and regenerating Brazilian nut oil in our hair wax. The ecological honey extract in our Curl Cream. And all the other important details making every single product special. Now it’s time to go explore. On the following pages you will meet our diverse range of hair products. And you are certain to discover true luxury for the hair. Because we’re in it for the hair. Everyone’s hair.

All our products are packaged in square boxes, as to avoid wasting space when shipping our products to salons and private customers.

[ HAIR PRODUCTS ]

[ KERATIN BOOST ] – Gives deep and intense care and nourishment – Leaves hair shiny and lively

[ HEAT PROTECTION SPRAY ] – Protects against heat damages – Protects against UV-radiation – Contains argan oil

– Perfect for detangling – Free from parabens – Protects against UV-radiation and natural wear

– Intensely moisturizing – Leaves the hair soft, healthy and shiny

[ STYLING OIL ] – Mild and fresh scent – Leaves the hair soft and shiny

– Prevents frizz – Protects against heat damages – Contains argan oil and jojoba oil

– To be used in both wet or dry hair – Restore the hair’s moisture level

PAGE 71

– Keratin Boost can be used to fill our Nourishing Styler, or as a 2-4 minute rinse-out, after conditioning – Rebuilds the hairs keratin level

[ MIRACLE SPRAY ]

[ HAIR PRODUCTS ]

NEW SIZE 150 ML.

[ CURL CREAM ]

[ BLOWDRY CREAM ]

– Prevents frizz and dryness – Contains macadamia oil and ecological honey extract – Distribute in towel dry hair

– Reduces the risk of broken and frizzy hair – Preserves the hair’s strength – Fights tangling – Perfect for combing wet hair – Protects up to 230° C

[ CREATIVE GLUE ] – Extreme hold – Easy to style – For all hair types – Not tested on animals – Free from parabens

PAGE 72

NEW SIZE 150 ML.

[ HAIR PRODUCTS ]

[ Maximize Spray is a wet, dry shampoo that turns into a fine powder. Shake well before use ]

[ BEACH SPRAY ] Our Beach Spray adds a matte and summerly structure as well as tons of conditioning thanks to the nourishing ingredients such as macadamia oil and vitamin B5. The spray has UVprotecting ingredients,

[ MAXIMIZE SPRAY ] is dermatologically tested and without parabens. Spray into wet or dry hair. – Contains macadamia oil – Contains vitamin B5

Our maximize spray is a volumizing spray, that’ll breathe new life into any type of hair. Perfect for adding volume and texture to any hair style, or to give the hair a perfectly messy look.

– Easy to wash out – Use in wet hair, to add volume, hold and texture when drying – Use in dry hair for added volume and texture – Perfect for short and long hair

[ Eliminates frizz ]

Our Volume Mousse is created to add volume and texture to any hair type while still keeping the hair light and flowy. The mousse contains fibers, that builds up around the hair, making it feel thicker and fuller, as well as wheat protein to protect and strengthen.

[ HAIR SPRAY ] – Creates volume and texture – C ontains fibers, that give hold and volume – Contains wheat proteins, that protect and strengthens the hair – UV-protective

– Strong hold – Protects against UV-radiation – Moisture resistant

– Mild and fresh scent – Provides shine and a silk-like structure

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[ VOLUME MOUSSE ]

[ HAIR PRODUCTS ]

[ STYLING PASTE ]

[ VOKS – BLUE EXTREME ]

– Flexible hold – Perfect for a raw and urban styling – Defines and creates a matte texture – Free from parabens – Not tested on animals

Blue Extreme is a water based wax for a extreme hold but still easy and flexible to use. The hair gets a cool and urban look without seeming ‘gelly’. – Water based

[ VOKS – GREY MUD ]

[ VOKS – BROWN MATTE ]

Grey Mud is a versatile styling wax for a cool look and hold. With a hold factor of 3.5, the wax gives a medium/solid hold to keep the hair style all day. The wax is easy to restyle and wash. – Versatile styling wax

Brown Matte is a clay wax for extreme hold but the wax is still flexible and easy to both restyle and wash. Choose your favourite or try all three. – Clay wax

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– Hold factor of 3.5

– With essential Brazilian oils

– Extreme hold

[ HAIR PRODUCTS ]

This season, weâ&#x20AC;&#x2122;re introducing three new products in the HH Simonsen family, and we have been looking forward to introducing you to our Restore Cream, our Maximize Spray and our Volume Mousse.

We focus on creating products that can make styling as easy and fun for you, and that protects the hair both during and after use - always leaving a healthy, shiny and beautiful result.

Weâ&#x20AC;&#x2122;re constantly working on creating new and innovative hair styling products - because we believe that hair products can do more, than they do today!

And all in good conscious. Our products are always parabene-free and only uses allergene friendly perfumes. PAGE 75

GOOD, BETTER, BEST

[ ACCESSORIES ] ACCESSORIES FROM HH SIMONSEN As a hairdresser, you are an artist. Just like it’s your job to help people be the best version of themselves, it’s our job to make sure that you have the best tools to unfold your skills. This doesn’t just apply to your scissors or the products and styling tools that you use - but also to your accessories. They should all be top quality – so you’re ensured the best circumstances to do, what you do best. We have created a range of accessories that, just like everything else in our assortment, has been developed in collaboration with hairdressers and with the highest demands for comfort and quality.

[ ACCESSORIES ]

[ PAINT PACK ]

[ MECHE-STRIPS ]

HH Simonsen paint pack developed in collaboration with @EPIC.FAMILY. In stock: Summer 2020.

Meche strips with tape. Made in Europe.

Meche Medium, HH Simonsen – 18 cm Meche Small, HH Simonsen – 10 cm

[ 500 g ]

[ CARBON CLIPS ]

[ CROCODILE HAIR CLIPS ]

[ WATER SPRAYER ]

[ DECO POWDER ]

Pack of 6 pieces. Heat and color resistant.

Pack of 4 pieces

Rubber surface for great grip. Special designed pump function to delicately atomize the water.

Without ammonia. Without perfume. The bleach can bleach the hair up to 3-4 tones.

[ Normal ]

[ SALON CAPE ]

[ LUXURY CUTTING CAPE ]

[ CUTTING COLLAR ]

[ LEATHER CUTTING COLLAR ]

- Easy to clean - wash and tumble dry friendly - extra thick fabric

- With silicone collar - Ideal for barbers - Velcro-closing

With magnet.

- XL-model for long hair - Sand inside for ultimate comfort

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[ XL ]

[ ACCESSORIES ]

[ 210 ]

[ 212 ]

[ 274 ]

[ 282 ]

[ CARBON COMBS ]

HH Simonsen combs. Heat and color resistant.

Excellent Edgesâ&#x201E;¢ kit incl. storage pouch. Heat and color resistant.

[ 80 CM ]

[ TRIPOD STAND ]

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[ 214 ]

[ Memory foam seat for maximum comfort ]

[ 165 CM ]

[ TABLE STAND ]

[ Seat specially designed for healthy posture ]

[ SALON STOOL ]

With new skater wheels. Max height 72 cm. Min. height 54 cm. Seat diameter 30 cm.

Updated design for increased comfort. Max height 68 cm. Min. height 50 cm. Seat width (widest spot) 35 cm.

[ TRAINING HEADS ]

Sofie, approx. 45 cm. 100% Indian hair.

Victoria, approx. 30 cm. 100% Indian hair.

Jane, approx. 45 cm. 100% Indian hair.

Michael, approx. 25 cm. 100% Indian hair.

Natural growth direction. Extra dense hair.

Can also be used for hair coloring. Natural growth direction.

Can be used for hair coloring. Natural growth direction.

Natural growth direction. Designed, so the hair can be faded with natural effect.

[ ACCESSORIES ]

[ STAY SAFE ]

COMFORTABLE GLOVE

[ Available in sizes SMALL, MEDIUM & LARGE ]

[ BLACK NITRILE GLOVES ] Our nitrile gloves are latex free, powder free and non-sterile single-use gloves. The gloves live up to EU regulations and standards for “Category III”-single use gloves, for optimal protection. The gloves protect against hair-color cream, water and possibly dangerous fumes, that could occur when coloring hair.

[ Foto credit: studioepic.se ]

[ HIGHLIGHT STRIPS ]

Width: 12 cm. Length: 100 m. Thickness: 15 μ. PAGE 79

HH Simonsens professional highlight foil is of extra good aluminium quality that is strong, durable and easy to work with. The foil is delivered in a practical box with an edge to rip off the foil in the wanted length.

[ WORKSHOPS ] COMMITTED TO DEVELOPING HAIRDRESSERS' TALENTS WITH CUTTING-EDGE EDUCATION Education is important. It is also inspiring and rewarding. That is why we at HH Simonsen are so committed to developing hairdressers' talents around the world. We explore new ideas and methods and take your skills – from cutting to styling – to the next level. We offer training courses at every level - from the basic cutting techniques all the way to creative and experimental expression. Come join us – and surprise yourself.

[ CURLY CUTTING ] [ #1 LET CURLS BE CURLS ]

[ #2 CURLS ’N STRAIGHT ]

We all know the struggles and the challenges of cutting and styling curly hair. Many women have curls, but don’t know how to tame them. And many hairdressers haven’t been properly trained in cutting curls - often working on instinct alone. This workshop will give you insight into the world of curls. You will be walked through the basics of cutting curly hair, different cutting methods and how to properly style it. In short, the workshop will enable you to cut curly hair with great control and ability.

If you wish to completely master the art of cutting curly hair - from soft waves to tight curls - this workshop goes into depth with this craft - going into depth on the importance of using triangle sections when cutting curly hair. The workshop focuses on two specific cuts for curly hair, that you can take directly back to your salon and use on your clients. One of the hairstyles is created to fit both curly and straight hair, to fit any client you may have.

7 hours incl a 30-minute break. Please be there 15 minutes before start.

8 hours incl two 20-minute breaks. Please be there 15 minutes before start.

[ MEN'S CUT ] [ #1 MEN’S CUTTING CLASS ]

[ #2 CREATIVE EXPRESSION ]

Our men’s cutting class encompasses the elements of men’s cutting as well as traditional barbering techniques such as scissor over comb and beard cutting. We work with different classical elements, and we will perform a variety of men’s styles.

The second course focuses on creative expression and teaches you to translate the basic techniques into personalized, individual styles. This course also focuses on varying techniques and we will perform a variety of hairstyles.

5 hours incl a 30-minute break. Please be there 15 minutes before start.

[ WOMEN'S CUT ] [ #1 UNDERSTANDING TEXTURE ]

[ #2 CLASSICAL LINES ]

Texture and dry cutting are becoming more and more important methods to master, as customers wish for hair that’s versatile yet easy to style and maintain.

Classical cutting lines have always been an inherent part of hair fashion, and are suitable for women of all ages, types of hair and head shapes. And classical lines aren’t always straight - they can be concave, convex or even diagonal, as seen in pointcutting. The workshop primarily works in three segments: Ergonomic body posture, point cutting and the variation of classical lines and the effect these can have, depending on which scissor is used. Often, we use a scissor design that doesn’t provide the required strength and power needed for cutting classical lines fast and accurate.

In this workshop, we focus on how to understand and meet the customers’ needs, when it comes to adding texture, creating dry cutting segments and giving the hair a personal touch. The workshop will walk you - step-by-step - through the world of texture cutting, and how to use your intuition during the haircut. You will also get an introduction to Excellent Edges, who creates scissors that give you great creative freedom and unmatched quality.

[ #3 U NDERSTANDING HAIR MANIPULATION ] We know that hair doesn’t always move or fall the exact way we want, which can give both you and the customer a hard time styling the hair. The secret to perfectly manipulating hair? Cutting it dry, which allows you to make it move in any direction you want, or to add or remove volume in a finished hairstyle. We also know that cutting straight lines can be a struggle - and how powerful scissors and easy techniques can be combined to create perfectly straight lines in only a few steps.

Bob design, graduation, straight fringe and scissor over comb are all methods that will be brought to a new level during this course.

Using excellent edges scissors, that have the cutting power needed to control and manipulate the hair, this workshop teaches you to reach the exact result that your customer is dreaming of.

Duration 3 hours. Please be there 15 minutes before start.

[ #4 EMOTIONAL INTELLIGENCE ]

[ #5 SHORT HAIR DON’T CARE ]

[ #6 TECHNIQUE & MESSY HAIR ]

You can master all the technical skills in the world, but one essential quality, that’ll take your craft to the next level, is emotional intelligence - something that is achieved through years of experience, but good to have in mind from your first day at the salon.

Short hair has never been more versatile. From a blunt cut to a pixie crop, or simply lifting the hair to lob-length - chopping off some length can be extremely liberating. The face-flattering, lowmaintenance cut is a timeless choice, and we all know the moment when a customer is ready for a drastic change.

Over time, hair trends have come in and out of fashion. From straight lines and graphic cuts to soft waves or a tight curl. As we move into 2020, we’re looking for a cut that’s casual and simple, yet looks effortlessly beautiful - this decade, fashionable hair has a personal touch and a DIY-vibe.

This course will teach you the must-know techniques of creating and shaping short cuts, that are elegant and feminine, and how to make sure the cut fits the face shape of your customer. With a few simple steps, you’ll be well equipped to create a short cut, that feels classic yet modern.

This workshop will teach you simple but effective techniques that can add movement to a haircut and give it a perfectly messy feeling. We will work with how to challenge your craft, and how to use your scissors in new, creative ways.

Duration 4 hours. incl a 30-minute break. Please be there 15 minutes before start.

Duration 6 hours. incl a 30-minute break. Please be there 15 minutes before start.

During this workshop, you will learn highly structured wet cutting and high-grade precision cutting, as well as how to cut graduation shapes. Finally, we’ll work on cutting dry hair, to understand the feel of flow cutting. As we go through these technical skills, we’ll simultaneously work on your emotional intelligence, to help you achieve your full potential as a hairdresser. Duration 7 hours. incl a 30-minute break. Please be there 15 minutes before start.

[ STYLING WORKSHOP ] [ #1 BECOME A MASTER ]

[ #2 BECOME A MASTER ]

You will get a short introduction to HH Simonsen and the company’s development during the past 16 years. We go through our products and explain the technology and functionality behind them.

Following this, we get creative and provide you with tips and tricks on how to use the various stylers. Finally, it is time for a freestyle session. After completing this workshop, you are able to achieve the best results with the complete “Rod family” and become an even better advocate for this specific series.

Following this, we use the various stylers from the ROD series to create two stylings on training doll heads with inspiration on how to easily and carefully create a beautiful styling to last all night.

3 hours incl a 15 minute break. Please be there 15 minutes before start.

5 hours incl a 30 minute break. Please be there 15 minutes before start.

[ All workshops begin with a 30-60 minutes talk about theory, matching of expectations and evaluation ]

[ TOOL CATALOGUE ]

GOING GREEN Sustainability and social responsibility are integral parts of HH Simonsen. We feel that we have an obligation to think and act in an environmentally and socially responsible way â&#x20AC;&#x201C; both in a local and global perspective. When it comes to the production of our products, we only do business with companies who work hard to refine their production methods and do the least possible harm on the environment. All our partners around the world should also both respect human rights and provide acceptable working conditions for their employees. At HH Simonsen we are mindful of and sensitive to the environment and

thinking green has become a natural part of the way we do business. We strive to reduce the use of materials that are environmentally harmful; for instance, we now use only sustainable, non-toxic and biodegradable bags for our products. Our most recent initiative has been to change the surface on a range of our standard styling tools. They now feature an exclusive matte finish, which is already a part of the design, while we have eliminated the use of lacquer and color pigments in the finishing of these products. This doesnâ&#x20AC;&#x2122;t just affect our environment in the production of the tools, but also when it, after years of use, will be recycled.

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Every year, we collect used tools and scissors, and donate them to hairdressing schools in Africa, to avoid waste and lend a helping hand in less fortunate areas.

[ TOOL CATALOGUE ]

[ INSPIRATION ]

/hhsimonsen

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