COLLIDE BY. AADAM LAMBAT
BRIEF
Project synopsis This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. This project demands that you channel your intellectual and creative skills, through exploration and self-directed progression that demonstrates your ability and independence, as well as in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to achieve high-level flexible thinking approaches in the pursuit of creative solutions. Expectations are further challenged for the design outcomes and artefacts to achieve group coherence for exhibition purposes. Project/Assessment requirements: The assignment will incorporate a range of stringent professional requirements, involving personal and project management, detailed research, creativity and originality, as well as a high level of technical expertise and portfolio promotion. Project/Assessment Task: Brief: Collide Individual Task = create both physical and digital outcomes in response to the three themes explored. •Explore and evaluate the creative propositions beyond the parameters of your chosen project •Produce outcomes that respond effectively and coherently and meet your projects initial aims and objectives • Resolve technical and aesthetic problems utilising and practising a variety of working methods • Present and communicate developmental work and outcomes in a manner appropriate to your discipline and to high professional standard Collaborate = create artefacts and create an exhibition of work to launch the Collide Event Exhibition outcomes for screen based media as well as physical installation pieces Consider, explore and mash-up the three themes; Happiness/ the Internet/ Your Future Self
MINDMAP
GIving
Praying
People you love
Money
Succesful
Friends
HAPPINESS Family
Food
Forgiving
Travelling
Own Family
Relationship
Married
Good Health
Advertising Social
Advertising
THE INTERNET Computer
Online Chats
Relaxed
FUTURE SELF Stable
Dream Job
Collide
Collide is the theme for Year Two, so lets consider the definition for Collision Theory – In a chemical reaction, the reactant particles can only react with each other when they bump into one another. According to collision theory when molecules collide, bonds between their atoms can break, and then new bonds can form to make new molecules. Using Collision Theory as a metaphor for creative practice – We need to consider our role in the 21st Century, understand culture and communication in modern society, take many different perspectives, approaches, practices, play with mediums, mix the disciplines, collaborate with others.
sagmeister
Stefan Sagmeister (born August 6, 1962) is a New York-based graphic designer and typographer. Sagmeister urges us not to convey hapiness but to ‘evoke happiness’. The Happy Show offers visitors the experience of walking into Stefan Sagmeister’s mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.
Coupland
DEsign thinking
There is nothing design isnt involved with
Steve O’connor
The Hudson-Powells, Luke and Jody
The Hudson-Powells, Luke and Jody
Mr. President
Mark Bonner D&AD President
mediums
photography
flyers
infographics
illustration
manifesto
magazine
posters
What Makes People happy?
TOP 6
? RELATIONSHIP
Food
Family
money
shopping
games
Ideas
idea 1 idea 2 idea 3
Food is one of the most important part of life and for some its a pleasure to eat.
what makes me happy seeing my family happy, which i narrowed it down to my mother. making my mother proud seeing a smile on her face ... pop up card of child and mother ... happy mothers day
the research that i carried out said another major thing that makes poeple happy is being in a relationship.
Your future
Feeling good about the future is important for our happiness. We all need goals to motivate us and these need to be challenging enough to excite us, but also achievable. If we try to attempt the impossible this brings unnecessary stress. Choosing ambitious but realistic goals gives our lives direction and brings a sense of accomplishment and satisfaction when we achieve them.
idea 1
Food is one of the things that make people as some poeple take it as a pleausre to eat. Collide This idea collides with the future as in the future you maight want to create your own taste of foods and might want to open you own takeaway due to the fact creating your own food tastes and create a future out of it. Also alot of poeple these days are ordering food from the internet, which all links back to the brief.
idea 2
Idea 2 is what makes me happy and has an effect on me. However i would like to narrow it down to making mothers happy. Collide This idea colllides with the concepts happpiness, the internet and the future. Happiness to me, is my mother’s happiness. The future cannot be foretold, and whether or not my mother will be with me as the future is undetermined. A mothers love can never be forgotten, and by creating a physical embodiment of that loce will ensre that the bond will never break, as this physical object would stay with her in the future. Also this would be influential on the internet, as creating something digital would motivate others to respect and have love and care for there mothers, due to the fact of raising awareness of how your mothers are a big part of your life.
idea 3
Through the research carried out and public word of mouth or them being in a relationship is what males them happy. Collide For most people happiness comes from being in a relationship and most of them aim of having a future with there paprtner they are with.
chosen idea
The idea i have chosen to be carried foward is the idea of what makes me happy is seeing my mother happy and from this i have a range of ideas i could display this digtally and physically.
Posters
Pop up cards Video
Illustrations
Mother and Son Relatioship
Mothers Day What makes mothers happy?
Banners
MOTHER
Infographics
Effort of Bringing a child up Book
Possble outcomes
SKetches
Experiments
Development
Front LOGO
HAPPY
MOTHER’S DAY
MOTHER’S DAY BEST MUM
Cover DEvelopment
Front cover
Final Testing
Final card
Designs
MOthers day card
LOGO
Treat Your
MOTHER Th
is M o t h er s
y a D AT YOU E R TR
MOTHER this
M
OT
HERS
Y A D
Development
y a D Treat Your ILLUSTRATED LOGO Th
a D is M s o t h er
t Y a o e ur r T CARD
Th
is M o t h er s
#
HAPPY MOTHERS DAY
y a D
y
Final POSTER
E R T
AT YOU
R
MOTHER this
M
OT
A HERS D
M O T H E R S D AY C A R DS N O W
A V A I L A B L E
Y
#
H A PPY
MOTHERS
DAY
Final physycal
FINALs
DIGITAL https://vimeo.com/165950541
BRIEF
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