BY: AADAM LAMBAT
Background More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mock ups for client briefs, small art projects, wedding stationary to student work. The Fedrigoni warehouse located in Northampton serves the majority of our customers but is not equipped to supply single sheets. So, it was decided that an established retail outlet would be best to handle this on our behalf.
The London Graphic Centre – A leading supplier of material to the art and design community is regarded as a major outlet of its kind, offering unparalleled choice from leading suppliers around the world. It is the perfect place to offer single sheets of Fedrigoni paper and other paper products including artist pads, notebooks, diaries and stationary items. We can’t wait to open in January 2016.
The Creative Challenge Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space. Your campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. You are welcome to develop non paper-based elements to support your central ideas; but we want paper to be at the heart of your thinking.
Additional Information The London Graphic Centre: You are of course welcome to visit the store as it is open to the public daily. Please do not ask the London Graphic Centre staff about the YCN brief or the Fedrigoni shop as they will be unable to assist you with this. 16-18 Shelton Street, Covent Garden, London. WC2H 9JL Mon - Fri: 10:00 - 18:30 Saturday: 10:30 - 18:00 Sunday: 12:00 - 17:00 Bank Holiday Monday: 12:00 - 17:00 The Imaginative Papers Shop is launching in January 2016 and will be located on the second floor of the right hand corner up the main staircase.
RESEARCH
Fedgroni is a well established company found in 1717, products, the delicacy of paper is often highlighted which specialise in printing and paper products so through cutting designs into paper, as well as booklets revolve around sophistication and design. Now it is which shows layers and different colours. a global enterprise of several integrated companies producing everything from art paper and stationery to paper security systems and banknotes. Their target audience is large but include designers and creative poeple. When researching and looking at existing
PURPOSE The main purpose of this company is to privde quailty paper and look at ideas that revolve around creative products out of paper. they have used a range of colours and unique ideas to make there company stand out from others. i thought i could experiment with there paper, as they provide dark and light papers, which has its own benefits. i could create many 3D ortiments out of the paper used and show what the
EXISTING PRODUCTS I researched existing products of Fedrignoni. as many of there products highlighted the quality of their paper through creatuve and imaginative thinking. for e.g. leaflets and booklets cut into showing colours and different kind of paper Fedrigoni that has to offer. Many paper products highliht the intricate detail that paper can be used. All of there products are made out of paper by designers who have a wide imagination.
company is about as i have researched many creative factors of what paper can be produced into.
TYPES OF PAPER Layout paper - lightweight, thin white paper - used for initial ideas - takes colour media well - low cost Tracing paper - thin, translucent paper - making copies of drawings - high cost
Cartridge paper - good quality white paper - available in different weights - general purpose work - can be used to make simple models - medium cost
Bleedproof paper - smooth, hard paper - used with water-based and spirit-based felt-tip pens - medium cost
Coloured paper - many different types - available in different thicknesses - used for mounting finished work - used to apply coloured surfaces to models - low to medium cost
PAPER CREATIVITY Creatively paper can be used in many ways and be combined to make objects that are intriguing.
BOOK - UN/FOLDED
CREATIVE PAPER
THE COMPANY
CREATIVE PAPER
BRANDING
PAPER
LOGO
DIFFERENT
THE USE
HOW IT CAN BE DISPLAYED
NEED TO STAND OUT CREATE SOMETHING
ADVERTISMENT MATERIALS NEEDED
COULD IT BE CREATED
HOW? CAN I DISPLAY MY IDEAS
BRAINSTORM
WHAT? CAN I DO TO MAKE THE COMPANY STAND OUT?
LOGO PRESENTED CAN I MAKE IT STAND OUT
CREATE AN ADVERTISEMENT
PAPER
COMPANY
MAIN AIM
MY IDEAS IDEA 1 Layered paper to make a tyopgraphy of the company logo. IDEA 2 A paper landscape with Fedrigoni logo in the centre attention of the landscape (Paper City) IDEA 3 A booklet of different kind and type of papers Fedrigoni has to offer
BIANCA CHANG We’ve seen a lot of paper cut illustration over the past couple of years but the precision and craft of Bianca Chang‘s work is immensely impressive. Chang is based in Sydney where she works as a graphic designer, creating her paper art pieces in her spare time.
IDEA GENERATION
IDEA 1 IDEA 2 IDEA 3
How is the logo presented? How will it be presented? What will you make? Materials used? What can i do to make the comapny standout? What kind of paper will be used?
How is the logo presented? How will it be presented? What will you make? Materials used? What can i do to make the comapny standout? What kind of paper will be used?
How is the logo presented? How will it be presented? What will you make? Materials used? What can i do to make the comapny standout? What kind of paper will be used?
SKETCH
TESTING & EXPERIMENTING When thinking about how i could make my idea stand out i had many different ideas. After a could of days of thinking different ideas i has an amazing idea of creating a paper city with Fedrigoni lighint up with a light. So i started by seeing how it would work by doing few quick tests.
TESTING AT HOME
FINAL SHOOT
FINAL VIDEO
https://vimeo.com/166247307